Within the next edition of WMF - We Make Future - 4, 5 and 6 June 2024, in the spaces of BolognaFiere, the Web Marketing Festival will be held, the reference event for Digital Marketing professionals: three days of training, networking and business opportunities that will come to life in the spaces of the fair, between training courses and exhibition districts, with areas dedicated exclusively to the news of the Italian and international Martech market.
Discover the first 42 stages of WMF 2025!
The numbers of WMF 2024
+90
Countries
+90
Stages
+1.000
Speakers
+50
Bands & DJs
+130
Institutional Guests
+700
Exhibitors
+3.000
Startups & Investors
+70.000
Attendees
+90
Countries
+90
Stages
+1.000
Speakers
+50
Bands & DJs
+130
Institutional Guests
+700
Exhibitors
+3.000
Startups & Investors
+70.000
Attendees
+90
Countries
+90
Stages
Three Days of Training - Exhibition Area - B2B Meetings and Recruitment
Take the opportunity to train, hold job interviews and meet digital marketing professionals, expanding your network and getting in touch with the best agencies and companies from all over the world that will be at WMF - We Make Future, International Fair and Festival on AI, Tech & Digital Innovation.
Discover all the opportunities for your company and buy the Ticket!
First educational stages of Web Marketing Festival 2025
Content Marketing
In the following stage, industry experts will reveal the strategies to engage the audience of the future. An opportunity to explore the latest trends, from AI to personalization, and create content that resonates within the evolving digital landscape.Generative AI
In this stage, we will explore the frontiers of Generative AI, combining artificial intelligence and creativity in a rapidly evolving field. Through expert speeches, we will discover how generative AI is shaping the future of content marketing, branding, and digital communication.AI Plenary
The AI Plenary Stage is the key reference point for exploring the most advanced developments in artificial intelligence. Through keynotes and talks by international experts, it will delve into technological advancements, strategic applications, and the impact of AI across various industries. A space to explore the potential of this revolution and the challenges ahead, bridging innovation, ethics, and digital transformation.Social Media Strategies
The Social Media Strategies Stage offers in-depth training on the most effective strategies to optimize social media presence. It covers techniques for analyzing and improving performance, creating impactful content, and leveraging the latest trends to maximize engagement. A valuable opportunity to explore best practices, dive into successful case studies, and gain insights into the ever-evolving landscape of digital marketing.In partnership with
Digital Strategy
In this stage, experts will reveal the strategies to successfully navigate the digital future. An exploration of the latest trends, from AI to automation, to create effective action plans and achieve business goals. We will learn to develop integrated and innovative digital strategies that drive growth and innovation.Data Analytics
In the digital landscape, data is the driving force behind innovation. This stage is dedicated to the most advanced methodologies for data analysis, modeling, and management, with a focus on predictive analytics, process automation, and the use of artificial intelligence. Industry experts will explore tools and strategies for transforming data into strategic insights, enhancing decision-making precision and improving the effectiveness of business strategies.AI & Marketing
In this stage, experts will reveal how artificial intelligence is revolutionizing marketing. An exploration of concrete use cases, from automation to predictive personalization, to create ultra-performing campaigns and use AI tools to drive business growth.Brand
In this stage, strategies for building strong and relevant brand identities for the future will be explored. An immersion into the latest trends, from sustainability to user experience, to create brands that inspire trust and loyalty, shaping authentic and lasting brand narratives in the digital age.Advertising
The Advertising Stage is dedicated to the evolution of digital communication, focusing on new technologies, advanced strategies, and best practices to maximize campaign performance. Industry experts will analyze innovative tools, targeting models, and emerging trends to help businesses enhance the effectiveness and impact of their promotional strategies.Social Adv
In this stage, experts will reveal the strategies to maximize the impact of social media advertising campaigns. An immersion in the latest trends, from automation to AI, to optimize targeting, budget, and results.In partnership with
Machine Learning
The Machine Learning Stage delves into the techniques, algorithms, and practical applications that are revolutionizing the world of data and artificial intelligence. Industry experts will explore the latest innovations, from predictive models to generative AI, as well as algorithm optimization and data interpretability. A unique opportunity to discover how machine learning is transforming industries, research, and business.SEO
This stage is dedicated to the most effective SEO strategies, essential for boosting visibility and ranking on search engines. From technical optimization to valuable content, link building, and search algorithms, industry experts will dive into best practices for improving online performance. A valuable opportunity to discover tools, trends, and advanced techniques for climbing and maintaining the top of organic search results.In partnership with
E-Commerce & Retail
The E-commerce & Retail Stage is dedicated to the most effective strategies for optimizing sales. It explores innovations in digital marketing, cutting-edge technological solutions, and best practices to enhance the customer experience. A unique opportunity to discover emerging trends and the most relevant integrations, guided by insights from industry experts.In partnership with
AI Agents
AI Agents are reshaping the future of business, revolutionizing human-machine interaction. This stage explores their most advanced applications, from intelligent automation to sophisticated conversational interfaces and autonomous decision-making models. Strategies, best practices, and real-world examples will provide insights into how these systems are optimizing processes, reducing costs, and unlocking new opportunities for business innovation.Tourism
The Tourism Stage explores the innovations and strategies that are redefining the tourism sector in the digital age. From the use of artificial intelligence to the personalization of travel experiences, to the new frontiers of destination marketing, industry experts will share tools and best practices to attract, engage, and retain travelers. A unique opportunity to discover how technology and creativity are transforming the world of tourism.Influencer Marketing
In this stage, experts will reveal the strategies to build authentic and impactful partnerships. An exploration of the latest trends, from micro-influencers to emerging platforms, to create campaigns that generate trust and concrete results.Video & Voice
In this stage, experts will reveal the strategies to master the new languages of communication. An immersion in cutting-edge video techniques, effective video marketing, and the art of podcasting, to create engaging content and build successful brands by constructing multimedia narratives that capture attention and generate impact.Content Creators
The Content Creators Stage brings the leading figures of content creation to the forefront, exploring trends, strategies, and tools for creating successful content. Through interviews, panels, and live performances, creators, experts, and communities will discuss storytelling, monetization, and digital innovation. A dynamic space to dive into the evolution of the industry and uncover new opportunities in the world of social media and digital platforms.Mainstage
The Mainstage is the central stage of WMF - We Make Future, hosting a dynamic mix of talks, panels, and round tables on future trends, as well as entertainment, exclusive product and service launches, interviews, and discussions on high-impact social innovation. But the Mainstage is much more than that. It is the symbolic meeting point for the WMF Community, where, over three days, key players from various industries come together to shape a better, more inclusive, and sustainable future. The program is still under development and may be subject to changes and updates.
VC & Open Innovation
This program highlights the value of collaboration among key players in Open Innovation. Attendees will have the opportunity to join roundtables, masterclasses, and pitch sessions. On this international stage, selected startup founders will present their innovative ideas to entrepreneurs, investors, and stakeholders. Discover the latest investment trends, Open Innovation strategies, and the secrets behind the most successful ventures.Impact to Business
This stage will allow you to discover how companies and communities can work together to contribute to improving the attractiveness and competitiveness of our territory by designing actions with a positive impact.Startup
In this stage, startups and entrepreneurs will present their most innovative projects in the digital and tech fields. An opportunity to discover the technologies and ideas that will shape the future, with a focus on social and digital impact.Tech for Business
In this stage, we will explore how emerging technologies are transforming the business world. From artificial intelligence to cloud computing, we will discover how to optimize processes, improve productivity, and create new business opportunities.Entrepreneurship
In this stage, experts and successful startups will share the strategies to launch and grow innovative businesses. An immersion in the latest trends, from lean startup to growth hacking, to transform ideas into successful realities with the aim of inspiring and providing the tools to navigate the constantly evolving entrepreneurial landscape.Cybersecurity
The Cybersecurity Stage delves into the challenges and strategies for protecting data, infrastructures, and digital systems from cyber threats. Through expert talks, topics such as network security, privacy protection, defense against cyber threats, and risk management will be explored. A valuable opportunity to dive into best practices and discover advanced technologies to ensure security in the digital world.Coding Backend
This stage is dedicated to the architectures and technologies that power modern applications, exploring best practices for back-end development and advanced cloud solutions. Topics such as scalability, security, microservices, and serverless infrastructures will be covered. Industry experts will guide the analysis of tools and methodologies to build high-performing, resilient systems that are ready for the future of digital innovation.E-sports & Gaming
In this stage, we will explore the evolution of the gaming, esports, and entertainment world. From new business models to immersive technologies, we will analyze the trends that will shape the future of the industry that connects millions of people worldwide.Social Inclusion
This stage explores strategies and initiatives to make the digital world and the workplace more accessible, fair, and inclusive. Through case studies, best practices, and real-world experiences, industry experts will analyze topics such as diversity, technological accessibility, and social inclusion. A valuable opportunity to understand how innovation and responsibility can create more open and participatory environments for everyone.Work, HR & Digital Skills
This stage explores the transformations in human resources and digital skills, analyzing the challenges and opportunities in a constantly evolving market. Industry experts will share insights on emerging trends, from upskilling to talent acquisition strategies, offering a glimpse into future professional scenarios and the key competencies needed to stay competitive.Media & Journalism
In this stage, experts will explore the new frontiers of information in the digital age. An analysis of emerging trends, from AI to immersive journalism, to understand the future of storytelling and communication. We will learn tools and strategies to navigate the constantly evolving media landscape, maintaining the integrity and impact of journalism.Future of Legal Tech
The Legal Tech Stage explores the evolution of law in the digital age, examining the role of technology in regulation, privacy, and data management. Industry experts will delve into topics such as artificial intelligence in law, regulatory compliance, and the legal challenges of innovation. A unique opportunity to understand how digital transformation is reshaping the legal landscape and the legal professions.Ethics & AI
Artificial intelligence is not just a technological revolution, but a shift that redefines the relationship between humans, society, and machines. This stage delves into the ethical implications of AI, exploring topics such as its impact on language, data governance, and the human role in automation. Through discussions with experts, the challenges and opportunities will be analyzed to build a more equitable, inclusive, and conscious digital future.Book Presentation
In this stage, visionary authors will present their books on digital innovation, social innovation, and the future of marketing. A unique opportunity to discover new ideas and perspectives through stimulating dialogues and in-depth discussions on cutting-edge topics. The goal: to inspire reflection and personal growth by exploring the narratives that will shape the future.AI 4 Health
In this stage, in partnership with Fondazione Gimbe, experts will explore the revolutionary applications of artificial intelligence in the healthcare sector. From predictive diagnostics to personalized medicine, we will discover how AI is transforming care and well-being. The goal: to understand the potential and challenges of AI in healthcare, for a future where technology and health integrate for the good of humanity.UX & UI
The UX & UI Stage, powered by Architecta, is dedicated to the best practices in user experience and digital interface design. Topics such as inclusive design, usability, and interaction design will be explored, with insights from industry experts. A valuable opportunity to discover tools and methodologies for creating intuitive, accessible, and engaging experiences, putting the user at the center of the design process.In partnership with
Coding Frontend
This stage is dedicated to the technologies and best practices for front-end development, with a focus on performance, accessibility, and user experience. Modern frameworks, new trends in web design, and strategies for creating intuitive and high-performing interfaces will be explored. Industry experts will share advanced techniques for developing innovative digital products, optimized for all devices and aligned with user needs.AI Solutions
In this stage, companies will present their innovative solutions based on artificial intelligence. From predictive analytics tools to advanced automation systems, discover how AI is transforming diverse sectors. An opportunity to connect supply and demand, exploring the latest frontiers of artificial intelligence applied to business.Tech for No Profit
In this stage, we will explore how technology can amplify the impact of non-profit organizations. From digital innovation to data analysis, we will discover the tools to optimize operations and engage supporters. The goal: to promote the adoption of accessible and effective technological solutions, for a stronger and more resilient non-profit sector.Climate Change
In this stage, in partnership with ECCO Think Tank, experts will explore technological solutions to address the climate crisis. From renewable energy to the circular economy, we will discover how innovation can drive the transition towards a sustainable future. The goal: to inspire concrete actions and promote a collaborative approach to protect our planet.In partnership with
GovTech
The GovTech stage will be an opportunity for dialogue between institutions, the economy, and society on the future of Artificial Intelligence. The challenges related to regulation, governance, and the social and ethical impacts of new technologies will be discussed, with the aim of outlining the guidelines for the digital future.Arena - Debate for Future
On this stage, experts and visionaries will engage in passionate debates about the possible futures of different sectors. An opportunity to explore new scenarios, compare innovative ideas, and stimulate critical thinking. The goal: to shape a shared vision of the future through constructive dialogue and the exchange of perspectives.There are no sessions in the selected stage on this day.
Brand
La comunicazione di brand può sorprendere anche nel B2B. Il caso Mooney
Cosa succede quando una campagna B2B esce dagli schemi e usa l’intrattenimento per parlare a un target professionale? In questo speech racconterò il lavoro fatto da Together con Mooney, dalla scelta di Giacomo Poretti come volto della campagna alla costruzione di un format pensato per informare senza mai annoiare. Una strategia basata su insight mirati, storytelling e ironia, per rendere la comunicazione più efficace e, soprattutto, utile per il pubblico a cui è destinata.
Erika Mameli
Creative Director
Together Content Creators
Inclusione e identità: raccontarsi online per costruire comunità più consapevoli
Un’intervista a Tasnim Ali, content creator che utilizza i propri social come spazi di inclusione, dialogo e rappresentazione. Un confronto su identità, narrazione personale e potere della creatività digitale per abbattere stereotipi e costruire ponti tra culture.
Tasnim Ali
Content Creator
Content Creators
Sustainability & Content Creation (Title Soon Online)
Alice Pomiato
Green Content Creator & Educator
Digital Strategy
Speeches soon online
Program in progress! Check back for updates
Content Creators
Title Soon Online
Cathy La Torre
CEO & Lawyer
Wild Side Human First - Legali Associate AI Solutions
Speeches soon online
Program in progress! Check back for updates
Mainstage
Live Performance
Mainstage
Opening Ceremony WMF 2025
Surprise Guest
Mainstage
AI for Space Economy
ESA
Mainstage
SpaceAI: due rivoluzioni in una
Simonetta Di Pippo
Direttrice SEE
SDA Bocconi School of Management Mainstage
European Innovation Policies
Michiel Scheffer
Mainstage
Title Soon Online!
Federico Faggin
Physicist & Microchip Inventor
Mainstage
Microsoft
Mainstage
Surprise Guest
Mainstage
CINECA
Mainstage
Title Soon Online!
S. EM. Card. Matteo Maria Zuppi
Cardinale Arcivescovo di Bologna and President CEI
Mainstage
War Journalism
Plestia Alaquad
Journalist
Mainstage
Title Soon Online!
Pablo Trincia
Podcaster, Storyteller & Journalist
Mainstage
Title Soon Online!
Gianfranco Zola
Sport Executive, former football player & coach
Mainstage
Diritti digitali: la nuova frontiera dell'inclusività
Cathy La Torre
CEO & Avvocata
Wild Side Human First - Legali Associate Mainstage
The WMF Innovation Awards
Mainstage
Yamaha Music Innovation
Mainstage
International Business Ecosystem: Global Players Shaping Investments in Startups and Tech
WMF - We Make Future
Mainstage
Closing Session
Day 1
Mainstage
More Speeches Soon Online!
Program in progress! Check back for updates
AI Plenary
Key trends in AI and how the space is evolving
Nestor Maslej
Research Manager
Stanford HAI Social Media Strategies
The State of Social in 2025 and the Future of Online Engagement: a geeky conversation with Matt Navarra
Social media is evolving fast—TikTok bans, the rise of the Fediverse, AI-driven content, and shifting short-form video trends are redefining engagement. Matt Navarra breaks down the biggest industry shifts and what they mean for brands, creators, and marketers.This session includes a live Q&A, where Matt will also share insights on building a personal brand, growing Geekout to 30K+ subscribers, and career tips for social media pros.What you’ll learn:The impact of TikTok bans & decentralised platformsAI’s role in content & engagementThe future of short-form video & social commerceHow to grow your brand & audience in a changing landscapeJoin the conversation—ask questions and get ahead of the trends!
Matt Navarra
Social Media Consultant & Industry Analyst
Matt Navarra Media Ltd UX & UI
Title Soon Online
Riccardo Cambò
Senior Product Designer & Founder
Caffè Design Advertising
From Data to Decisions: Using Driver Trees to Diagnose and Improve PPC Performance
Discover how Driver Trees provide a clear visual breakdown of how each PPC metric contributes to overall performance. This session shows how to build tailored Driver Trees for verticals like ecommerce, travel, and lead generation. Learn how to identify underperforming areas and growth opportunities by analyzing week-on-week and YoY changes in key drivers, helping you take focused, data-driven action to optimize your PPC strategy with confidence.
Alex van de pol
Owner / PPC Consultant
Content Marketing
Cosa rende davvero memorabile un contenuto?
Negli ultimi dieci anni, la produzione di contenuti ha subito una trasformazione radicale: siamo passati dalla creazione di video pensati per le persone alla produzione di contenuti ottimizzati per gli algoritmi. Oggi, piattaforme e intelligenza artificiale influenzano ogni aspetto della comunicazione, portando brand e agenzie a sacrificare qualità e valore in favore di metriche di performance immediate. In questo intervento esploreremo il delicato equilibrio tra creatività, tecnologia e strategia, rispondendo a una domanda cruciale: cosa rende davvero memorabile un contenuto? Discuteremo di come tornare a un content marketing basato su un valore reale per l'utente, capace di creare impatto e connessione, senza cedere alle logiche effimere dell'engagement fine a sé stesso. Questo speech è pensato per marketer, brand manager e content creator che vogliono ripensare le proprie strategie di contenuto, riscoprendo il valore della creatività e della narrazione autentica in un’era dominata dai dati. Attraverso esempi concreti, insight di settore e una riflessione etica, scopriremo come progettare contenuti che lasciano un segno, andando oltre le vanity metrics.
Niccolò Di Vito
Creative Director
Brief AI Plenary
Piccoli budget, grandi risultati. Come l'AI potrebbe cambiare il gioco per gli sport di nicchia
In un contesto sportivo sempre più competitivo e dominato dai grandi investimenti, l'Intelligenza Artificiale rappresenta una risorsa chiave per le realtà minori, spesso penalizzate da limitate risorse economiche e scarsa visibilità. Lo speech offrirà una panoramica generale sull'applicazione dell'AI nello sport, approfondendo poi il tema specifico di come tecnologie avanzate, ora accessibili anche con piccoli budget, possano colmare il gap tra sport popolari e quelli di nicchia. Dal marketing allo scouting, dalla promozione alla performance sportiva, l'AI consente oggi a club e federazioni di nicchia di raggiungere risultati impensabili fino a pochi anni fa. Attraverso esempi concreti e scenari futuri, verranno illustrate opportunità, strategie e criticità che le tecnologie AI offrono per favorire una crescita esponenziale e sostenibile negli sport meno conosciuti, trasformando piccole realtà sportive in protagonisti di rilievo.
Alessandro Noto
Digital Marketing & Communication Strategist
Federazione Italiana Scherma E-Commerce & Retail
Title Soon Online
Stefano Salvadori
CEO - Art Director
Idemweb srl AI Plenary
Title Soon Online
Monica Orsino
Sn Learning & Development Manager
Microsoft Social Media Strategies
Social Media & AI (Title Soon Online)
Veronica Gentili
Social Media Expert
UX & UI
Growing strategic design in your organisation: Design leaders in the making
In this thought-provoking keynote, Marzia Aricò will introduce her brand-new book Design Leadership Chronicles and share key insights on what it takes to grow design strategically within organisations. She will highlight the essential skills that emerging design leaders need to develop in order to make design truly effective in an organisational context. Drawing on case studies and stories from international design leaders, Marzia will explore valuable lessons learned—both successes and failures—and invite the audience to reflect on how to cultivate design leadership within their own environments.
Marzia Arico
Design Leadership Expert
Design Mavericks Content Marketing
Le rubriche non sono format
Tutti parlano di rubriche, format, strategie di contenuto. Ma siamo sicuri di sapere davvero di cosa stiamo parlando? Le rubriche non sono format, e questa confusione rischia di affossare anche le idee più brillanti. In questo speech ti porterò dietro le quinte del mondo dei contenuti digitali anche per l'advertising per svelare cosa significa davvero progettare messaggi che funzionano. Non è questione di trend o piattaforme: è questione di visione.
Melania Tacchella
Content Strategist & Creator
TWOW Brand
Woke is dead?
Paolo Iabichino
Copywriter & Creative Director
AI Plenary
Title Soon Online
Massimo Chiriatti
CTO
Lenovo Social Media Strategies
How AI is Transforming YouTube in 2025: What Creators (and Viewers) Need to Know
AI is drastically reshaping YouTube's landscape in 2025, with talking head videos suffering as barriers to entry plummet. Script writing that once took two days now takes just one hour with AI like Claude, flooding the market with high-quality content. Soon, AI avatars will become indistinguishable from humans, enabling creators to produce thousands of videos daily. In this presentation, Mike Dee gives actionable tips on how creators can pivot to survive this unprecedented transformation and how viewers can spot the difference between authentic human content and AI-generated videos before it becomes much harder!
Mike Dee
CEO
Playstack Advertising
PPC Soft Skills: how to integrate channable (Title Soon Online)
Yoann Ferrand
Fractional Head of PPC / Founder
Adellus Content Marketing
Questione di format - lo storytelling oltre il contenuto
Raccontare storie, oggi, non è più solo questione di contenuto, ma anche e soprattutto questione di format. Vince chi inventa i format più interessanti, e per crearli oggi ci vogliono creatività, conoscenza delle piattaforme social, abilità di storytelling. La comunicazione è una materia sempre più correlata all’intrattenimento, ecco perché bisogna saper scrivere format per i brand. Format che sappiano valorizzarne la proposition e che sappiano essere coinvolgenti come una serie TV, una canzone, un talk di intrattenimento. In questo speech si parlerà di come nasce un video podcast per un brand, delle aziende che portano i loro format live (ad esempio in teatro), dello storytelling in store o fuori dallo stadio (Heinz). Ma anche di eventi, libri che nascono per raccontare una azienda, campagne UGC che coinvolgono creator e brand. Dopo aver visto esempi che vengono da lontano - sapevate che funiculì funicolà è stato uno dei primi "branded content" della storia - vedremo case study che hanno rivoluzionato settori apparentemente immutabili (la Kings League ha cambiato il calcio, il Fantasanremo ha inserito la gamification nella musica) e impareremo come si scrive un format, dall’idea alla execution. Allego una bozza di presentazione in bassa per rendere l'idea.
Cristiano Carriero
Founder
La Content Brand
More speeches soon online
Program in progress! Check back for updates
Content Creators
More speeches soon online
Program in progress! Check back for updates
AI Plenary
AI is your Lamborghini, but you forgot to take driving lessons
Edward Frank Morris
CEO & Lead Prompt Engineer
Enigmatica Advertising
CDP's how to make it work in different platforms (Title Soon Online)
Ruben Runneboom
Co-founder & E-commerce / Google Ads (SEA) Specialist
Taskforce™ Content Marketing
More speeches soon online
Program in progress! Check back for updates
E-Commerce & Retail
More speeches soon online
Program in progress! Check back for updates
UX & UI
More speeches soon online
Program in progress! Check back for updates
AI Plenary
More speeches soon online
Program in progress! Check back for updates
Social Media Strategies
More speeches soon online
Program in progress! Check back for updates
Advertising
Google Ads (Title Soon Online)
Alessandro Terra
Advertising
More speeches soon online
Program in progress! Check back for updates
Content Creators
Divulgare tra scienza e creatività: quando i social diventano strumenti di conoscenza
Un’intervista a Greta Galli, creator e divulgatrice, per scoprire come unisce creatività e competenze scientifiche per raccontare la scienza online. Un viaggio tra nuovi linguaggi, community digitali e il ruolo della divulgazione nel mondo contemporaneo.
Greta Galli
Content Creator
AI & Marketing
Speeches soon online
Program in progress! Check back for updates
AI Solutions
Speeches soon online
Program in progress! Check back for updates
Mainstage
Live Performance
Mainstage
Opening Ceremony
Day 2
Mainstage
Netflix
Mainstage
Title Soon Online!
Enrico Mentana
Journalist and Director
La7 Mainstage
More speeches of this stage soon online!
To be announced
Mainstage
WMF Innovation Awards: Innovative Country of the Year
WMF - We Make Future
Mainstage
Title Soon Online!
Valeria Sandei
CEO
Almawave Mainstage
Surprise Guest
Mainstage
Innovation policy making
Alan Friedman
Journalist & Writer
Mainstage
Title Soon Online!
Alicia Hanf
Mainstage
EIT Digital
Mainstage
AI & Robotics
Giorgio Metta
Mainstage
How to improve IT Ops with AI
Andreas Horn
Head of AIOps
IBM Mainstage
Title Soon Online!
Carlo Lucarelli
Mainstage
Klarna
Mainstage
Startup Competition - The Final
The Final of the largest International Startup Competition
Mainstage
Closing Session
Day 2
Mainstage
More Speeches Soon Online!
Program in progress! Check back for updates
Mainstage
Ticket solo su www.ticketone.it
E-Commerce & Retail
AI Commerce (Title Soon Online)
Davide Casaleggio
CEO & Partner
Casaleggio Associati Data Analytics
Server-Side Tracking: The Key to Accurate Data & Better Marketing
Server-side tracking is transforming digital marketing by providing reliable, precise data collection directly from servers. Discover how shifting to server-side solutions boosts data accuracy, enhances user privacy, and significantly improves your marketing performance.
Denis Golubovskyi
Founder
Stape Advertising
Title Soon Online
Gianluca Binelli
CEO Southern Europe
Precis SEO
Stato dell'arte su SEO e motori di ricerca generativi
Man mano che escono notizie, pareri, studi, statistiche sulla SEO per i motori di ricerca generativi (ChatGPT, Perplexity, Gemini, CoPilot etc.) e sul futuro della Search, sto raccogliendo le informazioni e le sto raccontando ai nostri clienti. Ne viene fuori una presentazione che tocca tutti i principali contributi al tema e che si sta aggiornando di settimana in settimana.
Duccio Lunari
Founder & CEO
Nucleus SEO
SEO-friendly store locator: massimizza il successo locale
In questo speech condividerò le best practice per creare uno store locator SEO-friendly, con una struttura organizzata, landing page ottimizzate, e una navigazione gerarchica efficace. Analizzerò l'importanza di intercettare keyword locali strategiche, implementare correttamente i dati strutturati, ottimizzare meta e contenuti e soprattutto fornire informazioni utili e aggiornate ai propri clienti. Mostrerò anche esempi pratici di errori comuni e come evitarli per raggiungere la propria audience locale in modo mirato ed efficace.
Pamela Gacioppo
Freelancer
Canva AI Plenary
Driving Intelligence: a benchmark for AGI
In this talk, I undertake a dive into two ostensibly unrelated—and potentially profoundly consequential—technological developments of the twenty-first century: Autonomous Vehicles (AVs) and Artificial General Intelligence (AGI). AVs are designed to navigate complex real-world environments without human intervention, while AGI represents a form of Artificial Intelligence (AI) endowed with human-level cognitive abilities. I do this specifically because I advocate that progress towards full vehicular autonomy stands as a novel and precise benchmark of humanity’s progress towards AGI.
J. Mark Bishop
Scientific Advisor
FACT360 Advertising
Marketing Mix Models (Title Soon Online)
Liam Wade
Director of Performance
Impression SEO
AI, SEO e linee guida dei Quality Raters: un paradigma strategico basato sulla matrice di Hasenauer
Le Linee guida dei Quality Raters di Google sono la principale risorsa ufficiale che abbiamo a disposizione per comprendere i criteri che regolano la valutazione della qualità dei contenuti. Ma come possiamo integrare queste linee guida con l'intelligenza artificiale e modelli decisionali come la matrice di Hasenauer per creare strategie SEO innovative e data-driven? In questo intervento vedremo insieme come i principi contenuti nelle Linee guida possono essere tradotti in KPI grazie alla matrice di Hasenauer.
Mariachiara Marsella
SEO & Digital Temporary Manager
Mariachiara Marsella Data Analytics
Title Soon Online
Filippo Trocca
Head of Data & AdTech
Making Science SEO
Title Soon Online
Mads Singers
Owner
Mads Singers Management Consulting AI Plenary
The hidden infrastructure of effective AI implementations
We've moved past the era of simple prompts and into the age of sophisticated AI integration. Behind every successful AI system lies an invisible infrastructure of decisions that most organizations discover too late. This session maps the terrain beneath the surface - from the technical components to the interconnected web of data governance, integration architecture, and adoption dynamics that determine whether AI creates lasting value or expensive disappointment. From data preparation approaches that balance quality with speed to governance frameworks that enable rather than constrain, leaders and practitioners will gain practical insights for building AI capabilities that adapt and evolve with organisational needs.
Tey Bannerman
Digital Innovation Architect & Strategic Advisor
McKinsey & Company Advertising
Pensate di essere PPC Specialist solo perché utilizzate le PMax? Illusi! Scopriamo insieme come l'interazione tra piattaforme può portare a risultati sorprendenti
Se pensate che il successo delle vostre campagne dipenda solo da Google Ads, dovrete cambiare idea. Scoprirete come l'integrazione strategica tra piattaforme Adv può creare sinergie esplosive e catapultare i vostri risultati.
Manuel Lodi
PPC Specialist/Head of SEA
Studio Samo Advertising
Segmentation & Retail Advantage (Title Soon Online)
Alessandro Gasparotto
Senior Digital Advertising & E-Commerce Specialist
MOCA Data Analytics
Analytics & AI per la Conversion Rate Optimization
Come utilizzare congiuntamente GA4, Clarity e AI per migliorare le performance di un business.
Enrico Pavan
Co-founder & President, Analytics & CRO Director
Analytics Boosters SEO
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AI Plenary
Title Soon Online
Alessio Pomaro
Head of AI
Search On Media Group Social Media Strategies
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Influencer Marketing
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Data Analytics
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AI Plenary
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E-Commerce & Retail
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Content Creators
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Advertising
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Digital Strategy
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Content Creators
Perchè non parli mai di Gaza? | Riflessioni non politiche sulla responsabilità sociale dei content creator
Essere creator, avere un pubblico di decine di migliaia di persone che ci seguono sui social ogni giorno è un privilegio ma anche (a volte soprattutto) una responsabilità. In questo intervento voglio esplorare proprio quest’ultima, capire i limiti imposti dalle piattaforme, i rischi di cadere nelle fake news, le diffidenze dei brand, il comprensibile fastidio di una parte di pubblico e le soluzioni che ho trovato nel momento in cui ho provato a parlare di alcuni dei risvolti più difficili dell’attualità e della politica negli ultimi mesi. Questo speech non vuole sollevare polemiche ma domande: avere un grande seguito vuol dire anche avere la responsabilità di parlare di fatti o eventi che segnano l'orizzonte politico e sociale della contemporaneità? E se sì, in che modo dobbiamo parlarne?
Alessio De Santa
Content Creator
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Live Performance
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Day 3
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Intel
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Lotta alle mafie
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Pubblic Prosecutor
Court of Naples Mainstage
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Francesca Rossi
AI Ethics Global Leader
IBM Mainstage
Softbank
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The WMF Innovation Awards
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Title Soon Online!
Corrado Formigli
Journalist
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The State of AI in 2025
Nestor Maslej
Mainstage
AI per la natura 4.0
Riccardo Valentini
2007 Nobel Pace Prize Winner
Mainstage
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WMF - We Make Future
Mainstage
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SEO
Global Expansion with International SEO (Title Soon Online)
Kira Khoroshilova
Founder
Diary Of An SEO AI Plenary
AI and the Future of Creativity
This talk examines the transformative role of articial intelligence in the eld of content creation, with a particular focus on media production processes such as scriptwriting, visual design, and animation. It aims to analyze how AI-driven technologies are now actively redening the paradigms of video production and lmmaking. By reshaping the ways in which content is conceptualized, developed, and disseminated, AI is positioned as a pivotal force in the evolution of contemporary media practices.
Jana El Messelmani
Digital Humanist | Founder, AI Initiative | Producer
Al Jazeera Media Network Video & Voice
Podcast Marketing: aumenta gli ascolti e monetizza
In questo workshop andremo a capire che cosa significa davvero “podcast marketing” e come il digital marketing applicato ai podcast permetta di aumentare gli ascolti del proprio podcast e migliorare così la propria brand awareness e posizionamento. Si parlerà di come funziona l'algoritmo di Spotify, come si possono aumentare gli ascolti grazie alla SEO e come un podcaster indipendente può entrare nelle classifiche nazionali dei migliori podcast. Si arriverà poi a mostrare i 5 metodi per monetizzare e guadagnare grazie ai podcast (adv, abbonamenti, sponsor, Patreon..) L'intervento si chiuderà con gli ingredienti di un podcast di successo.
Annalisa Terzoli
CEO & Podcast Producer
Vocal Content Marketing
AI & Content for PMI
Miriam Bertoli
Digital & Content Marketing Strategist
Miriam Bertoli Brand
Brand Performance (Title Soon Online)
Giorgio Soffiato
Marketing Director
Marketing Arena AI Plenary
Arte e Intelligenza artificiale: sfide e opportunità
Chiara Canali
Art Curator
AI Plenary
How can AI help solve the global learning crisis?
In Sub-Saharan Africa, 9 out of 10 children are in what the World Bank defines as ‘learning poverty’ - in other words, they are unable to read a simple sentence by age 10. This is the heart of a global learning crisis, that will profoundly undermine the achievement of all of the UN Sustainable Development Goals. Generative AI is radically reshaping what’s possible in education, and is creating new, once-in-a-lifetime opportunities to tackle the global learning crisis. At AI-for-education.org, we’re working closely with the Bill and Melinda Gates Foundation and others to identify the most exciting new innovations, and support product developers, governments, tech companies and educators to equitably improve learning at scale in low-and-middle income countries. In this speech, I’ll share everything we’re learning about the potential of AI to transform education for the world’s most disadvantaged children, as well as the risks. I’ll cover the most exciting use cases we’re seeing, how we can determine which products will actually work to improve learning, and what still needs to happen if we are to realise the promise of AI to help ensure that every child receives a quality education.
Jared Lee
Chief Program Officer
AI-for-education.org Video & Voice
SOS VIDEO! Il toolkit di sopravvivenza per brand e creator senza perdere tempo... e la testa
Scopri come bilanciare creatività ed efficienza utilizzando strumenti e strategie che facilitano la produzione di contenuti video di impatto per i tuoi canali social.
Sarah Pandolfini
Video Maker, Video Strategist, Creator
Content Creators
Title Soon Online
Michele Costopulos Cappi
Industry Manager
TikTok Content Marketing
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Brand
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Video & Voice
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SEO
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Content Creators
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Main Events of the Web Marketing Festival
EducationAt the Web Marketing Festival you can follow a very rich training program: you will find internships dedicated to AI & Marketing, SEO, Data Analytics, Content Marketing, Google Innovations, Digital Strategy, Marketing Automation and many others!
Martech DistrictWMF is the International Fair on AI, Tech and Digital Innovation: in the exhibition area you will find the major players in the Martech market, with areas dedicated to B2B meetings and networking initiatives for professionals and companies.
Digital Job PlacementThe recruitment service for participants will be active on the WMF web app to facilitate matching between digital professionals looking for work and companies with open job positions.
At the Web Marketing Festival you can follow a very rich training program: you will find internships dedicated to AI & Marketing, SEO, Data Analytics, Content Marketing, Google Innovations, Digital Strategy, Marketing Automation and many others!
WMF is the International Fair on AI, Tech and Digital Innovation: in the exhibition area you will find the major players in the Martech market, with areas dedicated to B2B meetings and networking initiatives for professionals and companies.
The recruitment service for participants will be active on the WMF web app to facilitate matching between digital professionals looking for work and companies with open job positions.
Discover the opportunities for your business
Sponsorship opportunities
Present your Marketing & Advertising products and services, organize dedicated events on the stages, or hackathons, workshops and speeches, brand visibility activities at the Fair, but also personalized slots on the Mainstage. Choose the solution that best suits your needs!
Book Your Stand
Bring your business to the Exhibition Area: every year an area dedicated to innovative services in the Martech field where companies can make themselves known and growing businesses can meet with experts to start their own online business. Book your stand now and secure a high visibility space.
B2B opportunities
Discover how to maximize business opportunities within the Web Marketing Festival: Organize B2B meetings, expand your network and get in touch with thousands of professionals and representatives of the main players in the sector. In the last edition, +700 exhibitors chose the WMF.
Other opportunities
Education
Also this year at the WMF there will be many training courses dedicated to the world of Digital Marketing & Advertising: the arrival of AI has completely renewed the market, and the three days will be the right time to take stock and learn about the latest trends. Do you want to share your skills at the WMF? Apply to the call for speakers!
Startup District
The fair district dedicated to startups welcomes and presents innovative projects from all over the world to participants, investors and major players in the world of innovation who attend the WMF every year. Seize all the opportunities for your startup specialized in solutions for the Martech sector: exhibit in the District!
WMF is an international certified fair
Would you like to participate at Web Marketing Festival?
Fill out the form and tell us how you would like to participate in the Web Marketing Festival.
Our team will analyze your requests and possibly your collaboration proposals, contacting you to discuss the best ways to participate.
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