E-Commerce

E-Commerce

The E-commerce stage was dedicated to the most effective strategies for optimizing sales. It covered innovations in digital marketing, the most advanced technological solutions, and best practices to enhance the customer experience. It was an opportunity to discover emerging trends and the most interesting integrations through insights from industry experts.
In partnership with
In partnership with

Room Hosting

Mauro Lupi
Mauro Lupi
Head of Consulting
Search On Media Group
Marco Coco
Marco Coco
Top Client Manager & Business Development
Pro Web Consulting - Cerved SpA
Maurizio Benzi
Maurizio Benzi
Manager
Casaleggio Associati
Daniele Sghedoni
Daniele Sghedoni
Senior Manager
Publicis Sapient
4 JUNE
5 JUNE
6 JUNE
04 june 08:30
05 june 08:30
06 june 08:30
04 june 11:50 - 12:30
40 min
Amazon is increasingly complex, and turning a profit is no longer guaranteed—rising costs, fierce competition, and unpredictable algorithms make it challenging. But with the right strategies, the marketplace remains a goldmine. In this talk, you will discover: ✅ Trends – What and how to sell to seize opportunities
✅ 3 real case studies – How we helped companies generate millions in profits
✅ Upcoming features – Must-know functionalities to boost your performance
✅ Q&A sessionThis talk is sponsored.
04 june 12:40 - 13:20
40 min
In "Data on Trial," we’ll explore how to ask the right questions about the information at our disposal, guiding you through the importance of data collection, selection, methodologies, software tools, and the outcomes you can achieve—all while respecting GDPR compliance.
04 june 14:00 - 14:40
40 min
Writing and co-designing exhaustive and effective Business and Functional Requirements—ones that remove ambiguities, cover different use cases, and adapt quickly over time—helps reduce project timelines, avoid costly and cumbersome rework, and speed up onboarding of new stakeholders. Let’s explore winning strategies and common pitfalls to optimize resources, time, and costs, especially in the e-commerce domain.
04 june 14:50 - 15:10
20 min
The feasibility of a web project relies on cross-disciplinary knowledge and tangible answers! Let’s dive into specific solutions that harmonize data and the unique features of management software with the web world. A tailor-made fit for your business: because no two companies are the same! Real cases, concrete solutions, achievable goals!This talk is sponsored.
04 june 15:10 - 15:30
20 min
Technology has followed a clear path: from bulky to invisible, from distant to everyday. Artificial intelligence is following the same trajectory, evolving from a tool for a few into a constant presence in everyone’s life. In a world where e-commerce still relies on outdated logic, AI represents both a threat and an opportunity to rewrite the rules.This talk is sponsored.
04 june 15:40 - 16:20
40 min
Consumer purchasing behavior and decision-making processes are constantly evolving. In this exclusive talk, I will translate 15 recent neuroscience studies, published in international journals but still largely unknown, into actionable strategies for e-commerce. I will share how Pronesis transformed these insights into winning tactics, providing you with innovative tools your competitors haven’t discovered yet. From academic research to success stories: an immediately applicable competitive advantage.
05 june 11:50 - 12:30
40 min
Today’s buying journeys—whether completed online or in physical stores—rely on two key moments: discovery and search. Discovery is about surprising shoppers with products they didn’t even know they wanted. Search helps customers find products they already know they want. However, with evolving tools and increasingly conversational search experiences, the boundary between discovery and search is becoming blurred, sometimes leading to the “messy middle” effect described by Google. At the same time, this creates new opportunities for brands willing to innovate with a balanced mix crucial for e-commerce success. How can brands and retailers strike the right balance between these two? How can search evolve from a purely functional tool for finding what’s needed to a functional driver that also inspires and sparks discovery? Drawing from practical case studies of well-known and emerging brands, this talk will offer guidelines and actionable strategies to harness these synergies and gain a competitive edge.
05 june 12:40 - 13:20
40 min
Emerging technologies are reshaping our shopping habits: from AI that anticipates needs and hyper-personalizes customer interactions, to connected devices that suggest what to buy, and retail innovations like smart inventory management, smart checkout, and cashier-less stores. In this informal talk, we’ll explore how these changes are impacting everyday life as consumers and influencing purchasing decisions in the commerce world.
05 june 14:00 - 14:40
40 min
The online sales sector in Italy has surpassed €85 billion in revenue and has been growing steadily for over 20 years. However, 2025 will be the year this industry undergoes a complete transformation thanks to Artificial Intelligence. This revolution has already begun by making internal processes more efficient, delivering double-digit productivity gains, and is opening the door to new business models that will forever change how we conceive Ecommerce.
05 june 14:50 - 15:30
40 min
Understanding the market you operate in on Amazon is essential to optimize your positioning and visibility. Analyzing the market using both Amazon’s internal tools and external resources like Brand Analytics allows you to understand what customers are searching for and how to optimize your product pages accordingly, leveraging the latest AI tools. Properly set up Products and Brands campaigns will help you make the most of peak periods like Prime Day, putting your brand front and center.This talk is sponsored.
05 june 15:40 - 16:00
20 min
Google’s generative answers (AI Overview) reduce clicks to e-commerce sites, limit available data, and can shift advertising costs. This talk will show how to respond to these changes to stay competitive: maintaining visibility, safeguarding key metrics, and continuing to drive sales even when users remain within the SERP.
05 june 16:00 - 16:20
20 min
Thanks to the rise of the SaaS model—pioneered by Shopify—it’s no longer necessary to complicate things to build even complex e-commerce projects. You can tackle projects with varying degrees of complexity without adding unnecessary layers. Agencies no longer need to chase artificial complexity to justify the margins they were used to with “complicated by nature” systems. Today, it’s possible to build solid, scalable, and high-performing projects that free up the client’s budget for what really matters: investing in the business, not technical maintenance. However, those adopting the SaaS model must avoid a strategic mistake: replicating old logics that tie clients to problems the cloud was supposed to solve.