Creators Fest | WMF2026

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Session for 24 june

24 june

Mainstage

Co - Hosting

Veronica Maffei

Journalist

Cosmano Lombardo

Chairman

WMF - We Make Future

Guglielmo Scilla

Content Creator

24 june

09:30

Mainstage

Live Concert!

I Patagarri

24 june

10:00 - 10:30

Mainstage

Opening Ceremony WMF 2026!

Surprise Guest

24 june

10:30 - 10:45

Mainstage

Welcome to WMF 2026!

Cosmano Lombardo

Chairman

WMF - We Make Future

24 june

10:45 - 11:00

Mainstage

Institutional Greetings

Matteo Lepore

Mayor

City of Bologna

Vincenzo Colla

Vice President with responsibility for Economic Development and Green Economy, Energy, Vocational Training, University and Research

Emilia-Romagna Region

Claudio Melchiorri

Professor, Delegate for relations with companies and industrial research

University of Bologna

24 june

11:00 - 11:10

Mainstage

AI and Digital Industry: The European Vision for the Future

Lucilla Sioli

Director for "Artificial Intelligence and Digital Industry"

Directorate-General CONNECT, European Commission

24 june

11:10 - 11:20

Mainstage

Title Soon Online!

Marco Belinelli

European Basketball Legend and NBA Champion

24 june

11:20 - 11:30

Mainstage

Title Soon Online

Dell Technologies

24 june

11:30 - 11:50

Mainstage

Enabling the Future of Innovation: From Research to Industry Impact

Alberto Sangiovanni Vincentelli

Professor of EECS

University of California, Berkeley

24 june

11:30 - 11:50

Content Creators

It's Art!

In my speech, I explore art created with AI, demonstrating how, within the horizon of contemporary art, value no longer resides in technique but in the idea. What truly matters is the one who imagines, not who or what executes. Thus, AI becomes a legitimate instrument of the creative act, an extension of human vision and an integral part of the artistic process.

[more]

Rey Sciutto

Content Creator & Art Historian

24 june

11:30 - 11:50

Start the Future

To Care, to Bear Witness, to Resist

During a humanitarian emergency, in contexts marked by conflict, hunger, and violence, words become an integral part of medical action. Denouncing injustice, bearing witness to survivors' stories, and celebrating their resilience is a form of care, especially in the many places far from the media spotlight. This is what the field staff of Doctors Without Borders (MSF) learn—a humanitarian organization that, for over 50 years, has combined medical action with the act of bearing witness. When silence is more terrifying than bombs or epidemics, words can become both healing and defense.

[more]

Francesca Fiorini

Medical Coordinator

Medici Senza Frontiere

24 june

11:50 - 12:00

Mainstage

Title soon Online

Randa Ghazy

Journalist, Author & Media Specialist

24 june

11:50 - 12:10

Content Creators

Sexual health is not a trend: dissemination, taboos, and responsibility in new media

The objective of this talk is to provide critical tools for understanding how new media influence the narrative of the body, intimacy, and sexual health. Through a scientific and educational approach, the speech assists in recognizing the distinction between information, entertainment, and misinformation, promoting responsible communication capable of dismantling taboos without trivializing issues that have a tangible impact on individual and collective health. It contributes to the construction of a more conscious digital culture, wherein sexual health, education, and scientific information become instruments of individual empowerment and social impact.

[more]

Monica Calcagni

Surgeon | Gynecologist | Health Influencer

Studio Monica Calcagni

24 june

11:50 - 12:10

Start the Future

Building Revenue Engines for Impact: from Mission to Measurable Growth

Mission-driven organizations rarely fail for a lack of vision. They fail for a lack of structure in growth. After more than 15 years between international corporates and non-profits, building teams that have generated millions of euros for environmental and social projects, I have learned that impact is not scaled with enthusiasm, but with architecture: clear objectives, defined roles, sales and fundraising systems, strategic partnerships, and results-oriented leadership. In this session, I will share the practical framework I use to transform mission into sustainable growth, without compromising identity and credibility. We will talk about revenue engines, corporate partnerships, team organization, and the main mistakes that block impact-driven entities when they try to grow. This is not a motivational talk. It is an operational method for those who truly want to scale.

[more]

Susanna Finardi

Head of Corporate Partnerships | Executive Growth Advisor

Oxfam

24 june

11:50 - 12:20

Brand Strategy

Brand jingles

A speech to discover what brand jingles are, their purpose, and why they are significant. Featuring practical examples to construct one's own.

[more]

Valentina Falcinelli

Brand strategist

Pennamontata

24 june

11:50 - 12:20

Social Media Strategies

Where Influencers and Leaders Converge: A New Model of Digital Leadership

Participants will learn to navigate the convergence between executive communication and influencer logic, understanding its opportunities and reputational risks. Through real cases and strategic frameworks, they will gain the foundational principles to build a personal digital communication strategy that drives relevance and engagement while preserving institutional credibility.

[more]

Federico Sbandi

CEO

Digital Combat Agency

24 june

11:50 - 12:30

Content Marketing

Training Empathy: How to Use AI with Care in Web Editing

AI writes, rewrites, and synthesizes. It renders everything more accessible yet more fragile, as the loss of attention is ever-present: for this reason, it is essential to perceive web editing as a daily and conscious act of care in writing, source verification, and listening to the readership. Every action is composed of time, doubts, and concessions. And empathy? It reveals itself as a professional competence, enabling the recognition of the actual needs underlying a query and the expectations behind a click.

[more]

Caterina Damiano

Educational manager LdW Academy, SEO Strategist

LaPenna del Web

24 june

11:50 - 12:30

Music & Art

Enzo Mazza

CEO

FIMI - Federazione Industria Musica Italiana

Federico Durante

Editor-in-Chief

Billboard Italia

24 june

12:00 - 12:10

Mainstage

Title Soon Online

H.E Abdulla Ali Ateeq Obaid Alsubousi

Ambassador of the United Arab Emirates to The Republic of Italy

Embassy of the United Arab Emirates

24 june

12:10 - 12:25

Mainstage

Information and Journalism in the Digital Era

Enrico Mentana

Journalist & Director

La7

24 june

12:20 - 12:40

Content Creators

Transforming limitations into strength

As a child, I was told that my dreams were impossible. For years, I believed I was flawed, until I chose to transform every limitation into uniqueness. The most arduous journey was learning to love myself. Today, I am IroNadia: a bodybuilding champion and Knight of the Order of Merit of the Italian Republic. My story demonstrates that diversity is not a hindrance, but an immense strength. True limits exist only within the ideas of others; overcoming them is possible, for ourselves and for those seeking the courage to rise again.

[more]

Nadia Lauricella

Content Creator

@ironadia_301

24 june

12:20 - 12:40

Start the Future

Who Tells the Truth? Media, Identity, and New Narratives in the Digital Age

Contemporary crises reach us through images, headlines, and often fragmented content, filtered by the logic of media and digital communication. In a context where information, propaganda, and public perception are constantly intertwined, it becomes crucial to question who shapes collective narratives and which stories remain invisible. Spanning social media, journalism, and new forms of communication, this interview reflects on the relationship between identity, memory, and representation, starting from an analysis of the books by Randa Ghazy and Pegah Moshir Pour.

[more]

Pegah Moshir Pour

Activist & Writer

Randa Ghazy

Journalist, Author & Media Specialist

24 june

12:25 - 12:40

Mainstage

Beyond Every Border: War and Society in the Technological Age

Cecilia Sala

Journalist

Chora News

24 june

12:40 - 12:45

Mainstage

Closing Session 1!

Day 1

24 june

12:40 - 13:00

Start the Future

From artificial intelligence to hybrid intelligence: new ideas for better interaction with AI Technologies

We live alongside machines that write, suggest, diagnose, and make decisions with us. But the real question is not how intelligent these systems are: it is what we become when we learn to use them at their best. Focusing on how to design better hybrid intelligence encourages us to move beyond both enthusiasm and fear, and allows us to understand how to build more lucid and responsible collaborative relationships between people and the technologies they use to work, stay informed, and create value.

[more]

Federico Cabitza

Associated Professor & Co-Founder

Università Milano-Bicocca & RedOpen SRL

24 june

12:40 - 13:00

Content Creators

Title in progress

Beatrice Rigillo

Comedian, Singer & Content Creator

24 june

12:40 - 13:10

Brand Strategy

Your Brand May Be Fluent in AI - But That Doesn’t Mean it’s Literate

By now, most brands are using AI in some capacity. But few understand how and why these systems make decisions - which means they’re not actually leveraging AI. Joya Scarlata and Mara Dettmann, hosts of The Marketer’s Guide to the AI Galaxy, unpack the gap between AI adoption and real AI literacy in a session which challenges how brand leaders think about measuring AI success and what “capability” really means in the age of agentic systems. They ultimately introduce a more grounded framework for working with AI - because when everyone has access to the same tools, the real competitive edge comes from understanding what those tools are actually doing, and knowing how to steer them.

[more]

Joya Scarlata

Marketing Director

InterraIT

Mara Dettmann

Founder

Convergent Consulting

24 june

Social Media Strategies

How TikTok Shop is redefining the foundations of commerce

Discovery commerce represents the revolutionary present of online commerce. Companies no longer need to chase consumers, but instead integrate natively into their digital spaces. Brands can become an integral part of consumers’ everyday conversations, amplifying their impact and building authentic, lasting relationships that ultimately translate into sales.

[more]

Emiliano De Matteis

CEO e co-founder

Kawaii Agency

24 june

12:40 - 13:10

Content Marketing

How to avoid the enshittification of your content strategy. Less is better!

The Priority Prism choosing what to do, and what not to do. In recent years, marketing complexity has exploded: new touchpoints, new formats, new platforms, and new AI-driven tools. The promise is efficiency; the result is often fragmentation. Many content strategies start with a clear direction but, over time, become cluttered with disconnected activities—chasing trends, adding channels, and experimenting with tools. Output increases, but impact doesn't. This is precisely when 'enshittification' begins. In this session, I will present the Priority Prism, a decision-making framework designed for CMOs and marketing managers to restore order to complexity. The model is based on a simple principle: every piece of content must be filtered through a specific primary brand goal—whether it's Sales, Awareness, Positioning, or Talent Attraction. Every goal requires coherent actions and, crucially, specific sacrifices. Through real-world cases and practical applications, we will see how to use the Prism to: Select high-impact initiatives.Eliminate 'decorative' activities. Avoid AI-enabled compulsive production. Concentrate budget and teams on a few strategic actions. The thesis is clear: in today's landscape, the ultimate competitive advantage isn't doing everything—it's choosing what NOT to do. This speech is for those who feel the pressure to be everywhere but want to return to a strategy that is legible, coherent, and measurable. Less noise. More direction. Real impact.

[more]

Niccolò Di Vito

Creative Director e Founder

Agenzia Brief

24 june

12:40 - 13:10

Music & Art

Musical Choices in the Era of Algorithms: Understanding AI to Rediscover Listening Freedom

Today, 75% of streams are generated by just 1% of artists, in an era where over 100 million tracks are available. How do algorithms decide what we listen to? In this talk, we explore streaming platform recommendation systems—from collaborative filtering to knowledge graphs—and the phenomenon of "musical filter bubbles." We will examine how a new generation of transparent AI can give listeners back awareness and control over their own choices.

[more]

Michelangelo Guarise

CEO & Founder

CORRD / Volumio

24 june

14:00 - 14:20

Start the Future

Davide Dattoli

Founder & Executive Chairman

Talent Garden

24 june

14:20 - 14:40

Start the Future

The synthetic truth: trust, deepfakes, and the future of information in the age of AI

Deepfakes are redefining the boundary between what is real and what is false. Through a study on users’ reactions to AI-generated content distributed by sources perceived as trustworthy, we will explore how trust is built in the age of synthetic media. Even when flagged, deepfakes are often misunderstood or ignored, amid polarized emotions and limited critical awareness. What happens to truth when everything can be generated?

[more]

Elvis Tusha

Senior AI Consultant & Divulgatore

Freelance

24 june

14:20 - 14:40

Content Creators

How to steal a job from AI — The most useless talk of the day

“How to Steal a Job from AI” is probably the most useless talk of the day. Because let’s be honest: AI is taking our jobs. Period. So what am I even doing here? Talking to you—pointlessly—about how to “make a difference,” while we’re slowly being replaced by something that doesn’t sleep, doesn’t complain, and doesn’t ask for a raise. But since we’re here… let’s at least see how to lose our jobs with style and elegance.

[more]

Federico Vezza

CEO

Confumedia

24 june

14:30 - 15:00

Social Media Strategies

Where is social media attention in the era of the infinite feed?

In 2026, the winner is not the one who publishes the most, but the one who understands how attention works. With a feed scrolling faster than ever—more creators, more formats, more stimuli, more noise—the real problem is no longer publishing more, but understanding where attention actually lies and how to capture it without burning out your brand in the process. In this talk, we will analyze how user behavior has changed on current social media, which formats are truly retaining attention, which dynamics are dying even if they still seem "trending," and why chasing the algorithm is no longer a sustainable strategy.

[more]

Jordi San Ildefonso

Marketing Strategist

Podcast Marketing Diario

24 june

14:30 - 15:00

Content Marketing

Neuromarketing in the AI Era: why understanding the human mind matters more than ever

Artificial intelligence can generate content, analyze data, and optimize campaigns in seconds. However, one fundamental element is still missing: a deep understanding of the cognitive and emotional mechanisms that drive human decision-making.
In this talk, we will explore why neuromarketing and behavioral sciences are more crucial than ever today, and how to integrate them with AI to create truly effective communication, products, and experiences.

[more]

Giuliano Trenti

CEO & Founder @NeurExplore

NeurExplore

24 june

14:30 - 15:00

Brand Strategy

Beyond Generic AI: How Brands Reclaim Their Visual Identity in the GenAI Era and Why Performance Can No Longer Be a Guessing Game

Generative AI has theoretically revolutionized content creation. In practice, however, brands face a paradox: it has never been easier to produce unlimited volumes of content and it has never been harder to ensure that this content actually looks and feels like the brand. The result is an abundance of generic, interchangeable, visually identity-less assets that rarely deliver on KPIs. In a world where content is the most powerful brand touchpoint, this isn’t just inefficient — it’s risky. This keynote introduces a scientifically developed workflow that bridges the gap between brand identity and AI. It demonstrates how brands can empirically decode their visual DNA, align generative AI with it, and predict performance before anything goes live. Three developments sit at the core and they define the future of content creation: 1. From Generic Output to Brand-Specific Signature How the visual DNA of a brand can be algorithmically captured and why this is the foundation for truly differentiated, recognizable, and on-brand GenAI content. 2. KPI-Optimized Generation Instead of Trial-and-Error How content can be guided not only by aesthetics but by data, enabling more precise targeting, stronger relevance, and higher performance across the entire consumer journey. 3. Predicting Performance Before Content Goes Live How AI reduces human subjectivity in content selection, minimizes creative risk, and enables faster, more confident decision-making. The keynote blends research insights, practical examples, and learnings from data-driven brand communication. It shows how brands will use AI in the coming years not to simply produce more content, but to create better content; content that is on-brand, KPI-effective, and scientifically validated. This is how generative AI evolves from a creative guessing game into a validated system that unifies brand identity, KPIs, and performance prediction into one scalable workflow.

[more]

Julia Rosada

Founder & AI Researcher

KALYDO

24 june

14:30 - 15:00

Gaming & Esports

A Conversation with ITOMI: Interview with Antonio Moro

An interview retracing the career of Antonio Moro, better known as ITOMI, in the world of video games. From co-founding Vae Victis Games, a racing game studio, to his journey with Lega Nerd, and on to his most recent editorial projects. A journey through development, creativity, and pop culture, exploring how his passion for gaming evolved from directly creating video games to celebrating them through the Storie di Videogame and Pixel series, which explore the origins and cultural impact of the titles that shaped entire generations.

[more]

Antonio Moro

Pop Culture Explorer, Tech Head, Vanilla Nerd

ITOMI.studio

24 june

14:40 - 15:00

Start the Future

Building Scalable Control Systems for Next-Generation Quantum Computers

Quantum computing is not only qubits and algorithms: control electronics is the layer bridging quantum and classical, and a determinant of scale. Drawing on a decade at Zurich Instruments, this talk frames the four challenges for next-generation control: fidelity, real-time error correction, cost per qubit, and software scaling. It closes with an industry view on how vendors, integrators, and end users must co-evolve the stack to unlock the Second Quantum Revolution.

[more]

Andrea Orzati

CEO

Zurich Instruments

24 june

14:50 - 15:00

Content Creators

Cult Pop

Educators & Content Creators

24 june

15:10 - 15:30

Content Creators

From the stage to social media and back

Malita will talk about her journey between theatre and social media, marked by moments of crisis and change that led her to seek a more authentic path, closer to who she truly is.She will retrace the key stages that helped her develop greater self-awareness, which has become a central tool for interpreting the world and the reality around her.From this journey come the characters and theatrical pieces she brings to the stage.

[more]

Malita Choul

Actress, Singer & Content Creators

24 june

15:20 - 15:50

Social Media Strategies

Creator Mindset for Brands: credibility, codes, and AI

Social media rewards those who communicate with an authentic and contemporary language: formats, tone, timing, and methods that creators have mastered best. Can a brand adopt that mindset without losing authority and recognizability? How do you balance identity and "native content"? And how can you use AI as an ally, rather than a shortcut, to make the creative process more effective? Social Media Troupe proposes a perspective to help companies build social-first content capable of generating attention and trust.

[more]

Matilde Prestinari

Entrepreneur & Content Creator

Social Media Troupe

Valentina Frachetti

Videomaker & Graphic Designer

Social Media Troupe

24 june

15:20 - 15:50

Content Marketing

A different marketing: strategic thoughts for uncertain times

This session will address marketing strategy in an era where new, disruptive forces are impacting planning, execution, and creativity. Drawing on established frameworks, Giorgio Soffiato will explore the marketing plan from both a strategic and practical angle. We will analyze how to build a solid path that balances long-term vision with the flexibility required by today’s turbulent market, providing a clear roadmap to navigate uncertainty without losing sight of business objectives.

[more]

Giorgio Soffiato

Marketing Director

Marketing Arena Spa

24 june

15:20 - 15:50

Brand Strategy

Nobody Wants You to Be Original

The audience isn’t looking for originality. They want to recognize themselves. They seek the comfort of the familiar, the confirmation of their own ideas. They want to see themselves reflected in words they didn't know they had inside. This is why memes, tropes, jokes, and formats repeat infinitely: virality is simply rewriting what everyone already knows, with a slightly different twist. We defend the idea of originality as a measure of value because we are afraid to admit it’s not true. Admitting that a content’s success stems from skill, context, timing, and a pinch of luck strips the magic away from the myth of the "genius." It’s a less romantic story, but a truer one. If anyone can remix, then anyone can succeed. And that is exactly what scares us. The myth of originality is overrated, but imagination is not. True skill lies in reimagining, recombining, and transforming what already exists into something surprising. Ideas explode when a familiar model is bent at just the right angle. If this bothers you, then ask yourself: “Would I rather defend the illusion of being original, or create something that actually gets people talking?”

[more]

Riccardo Scandellari

Advisor sui temi di Marketing, Branding e Comunicazione

24 june

15:30 - 15:50

Content Creators

Ludovica Di Donato

Actress, Writer, Speaker & Content Creator

24 june

15:45 - 16:05

Mainstage

Live Show!

Francesco Cavestri

pianist, composer and producer

24 june

16:00 - 16:20

Content Creators

The New Languages of Pop Comedy, Inside and Beyond Social Media

A conversation about what it means to create pop comedy today, between social media and new languages of entertainment. A discussion on the creative process behind comedy that moves between writing and improvisation, on the role of algorithms and communities, and on the boundary between lightness, responsibility, and irony in portraying contemporary reality.

[more]

Edoardo Zaggia

Comico, content creator, podcaster

Alberto Sacco

Autore, content creator, podcaster

24 june

16:00 - 16:40

Start the Future

You can’t say anything anymore… or can you? Marketing, Journalism and Publishing in conversation

A round table bringing together journalism, marketing, and entertainment to explore the role of language in shaping social perception. Through case studies and real-world examples, the panel addresses topics such as neurodivergence, gender stereotypes, body shaming, and racism in contemporary media and communication. Moving across news, advertising, and digital content, the session combines critical analysis, practical insights, and satire.

[more]

Marianna Tramontano

Consulente di Marketing Digitale & Comunicazione

Marketing On Demand

Daniela Losini

Art Director & Gender Editor

Grazia Factory

Valentina Ternullo

Giornalista & Senior Content Producer

Radio 24

Assane Diop

Content Creator & Comico di Zelig

24 june

16:05 - 16:10

Mainstage

Opening Session 2!

Day 1

24 june

16:10 - 16:20

Mainstage

Rockin’1000: When a Thousand People Become One Band – From a Wild Idea to a Global Movement

Fabio Zaffagnini

Founder

Rockin'1000

24 june

16:10 - 16:40

Content Marketing

Shaping the Sound of the Future: AI for Audio and Podcast Production

In an era where artificial intelligence actively enters creative processes, our conceptualization of music and audio is undergoing a radical transformation. In this speech, we will explore how AI can support audio and podcast production, examining the various creative stages (scriptwriting, musical composition, mixing, and mastering). We will analyze tools and instruments that enable the generation of synthetic voices, the transformation of one's own voice, the creation of entire tracks from text prompts, or the implementation of auto-editing solutions for podcasts. Finally, we will look toward the future: what will be the role of the musician, the producer, and the sound designer in a landscape where AI can both extend and redefine creativity?

[more]

Annalisa Terzoli

CEO & Podcast Producer

Vocal

24 june

16:10 - 16:40

Brand Strategy

From Club to Brand: Building a global community in modern football

A club with 120 years of history that speaks every day to 100 million people around the world. Lorenzo Serafini, Head of Digital Communications at Atlético de Madrid, explains how this connection is built: not only through the right content, but through a clear vision of what it means to belong to something bigger than a football club.

[more]

Lorenzo Serafini

Head of Digital Communications

Atlético de Madrid

24 june

16:10 - 16:40

Social Media Strategies

AI and TikTok: Have They Destroyed Creativity Together?

"TikTok is the platform that rewards authenticity, so AI content isn't meant for TikTok." But is that really true? This session explores how brands and creators can leverage AI and vertical content without losing their identity, uniqueness, and authenticity. Because technology doesn't kill creativity—laziness does.

[more]

Lorenzo Pesce

CEO & Co-Founder

Dietro Ogni Comunicazione

Gabriella Bonanno

Head of Content

Dietro Ogni Comunicazione

24 june

16:10 - 16:50

Music & Art

The Sound of Streaming: The Common Thread Between Music, Media, and Major Productions

In the age of on-demand entertainment, music has increasingly become a strategic asset that defines the global success of content. In a rapidly evolving landscape, the role of the Music Executive is also changing fast, becoming a key figure capable of navigating between integration with record labels and the creation of true marketing ecosystems, where soundtracks and brand storytelling reinforce one another. Through the analysis of some of the most iconic productions by giants such as Netflix and Amazon MGM Studios, it becomes possible to define the aesthetic shift currently underway: why do contemporary series have a “sound” so different from the cinema of the past? Does the binge-watching trend affect composition and drive the rise of hybrid languages blending different genres? How can we prepare for a market in which Artificial Intelligence may handle “functional music,” leaving human composers with the task of creating emotional identity and iconic themes?

[more]

Rocco Centrella

Manager, Music Creative & Production

Netflix EMEA

Federico Diliberto Paulsen

Manager Film & TV

Sony Music Publishing

24 june

16:20 - 16:30

Mainstage

GETEC - Shaping the energy transition

Arthur Gebhardt

Senior Manager Business Development & New Technologies

GETEC PARK.SWISS

24 june

16:20 - 16:40

Content Creators

Jakidale

Youtuber & Content Creator

24 june

16:30 - 16:45

Mainstage

Title Soon Online

Luca Carabetta

Country Manager Italy

Trade Republic

Luigi Traldi

Head of Southern Europe

Klarna

24 june

16:45 - 16:55

Mainstage

Title Soon Online

Surprise Guest

24 june

16:50 - 17:10

Start the Future

The Pink Tax: The Price of "Tech for Her"

Why does a splash of rose gold often cost an extra 20%? From pastel laptops to "feminine" smartwatches, tech marketed to women frequently carries a steeper price tag without any boost in technical specs. How does the "Pink Tax" manifest in the digital age, and in what ways do superficial aesthetic shifts mask price gouging? What is the psychology behind gendered branding, and why should "shrinking and pinking" a gadget result in a premium? This session explores how we can demand equity in both hardware and the price tag.

[more]

Sana Afouaiz

Founder & CEO

Womenpreneur

24 june

16:55 - 17:05

Mainstage

The Future of AI Infrastructure: Bologna and the European AI Ecosystem

Francesco Ubertini

President

Cineca

24 june

17:05 - 17:25

Mainstage

Title Soon Online

Francesca Albanese

UN Human Rights Council Special Rapporteur

24 june

17:25 - 17:40

Mainstage

Title Soon Online

Surprise Guest

24 june

17:40 - 17:50

Mainstage

Robotic Natives: Imagining a World Shared with Robots

Manuel Catalano

Head of the NuBots Research Unit and Coordinator of JOiiNT LAB

Istituto Italiano di Tecnologia

24 june

17:50 - 18:00

Mainstage

Stereotypes, Irony, and Other Serious Matters

Pierluca Mariti

Comedian

24 june

18:00 - 18:10

Mainstage

Title Soon Online

Giuseppe Lombardo

Deputy Public Prosecutor

Court of Reggio Calabria

24 june

18:10 - 18:30

Mainstage

The New Public Information Architecture: AI, Media, and Politics

Corrado Formigli

Journalist

La7

24 june

18:30 - 18:35

Mainstage

Closing Day 1!

Day 1

24 june

Start the Future

Program in progress!

New Speakers Coming Soon

24 june

Music & Art

Program in progress!

New Speakers Coming Soon

Session for 25 june

25 june

Mainstage

Co - Hosting

Cosmano Lombardo

Chairman

WMF - We Make Future

Veronica Maffei

Journalist

Alicia Hanf

Head of Institutional Ecosystem Partnerships

LG NOVA - LG Electronics

25 june

09:45 - 10:05

Mainstage

Live Concert!

N.A.I.P - nessun artista in particolare

25 june

10:05 - 10:20

Mainstage

Opening Ceremony - Day 2!

Surprise Guest

25 june

10:20 - 10:35

Mainstage

Institutional Greetings

Elena Mazzoni

Regional Minister for the Digital Agenda, Promotion of a Culture of Legality, Poverty Reduction, and the Solidarity Economy

Emilia-Romagna Region

Dimitri Tartari

Director of Digital Agenda Policies

Emilia-Romagna Region

Elisabetta Bracci

Manager

Service Innovation Clust-ER

25 june

10:35 - 10:45

Mainstage

Title Soon Online

Alberto Barachini

Undersecretary of State to the Presidency of the Council of Ministers with responsibility for Information and Publishing

Presidency of the Council of Ministers, Italy

25 june

10:45 - 10:55

Mainstage

Living the Future: The City of the Fourth Space

Maurizio Carta

Councillor for Urban and Strategic Territorial and Coastal Planning

Municipality of Palermo

25 june

10:55 - 11:10

Mainstage

Humanistic Capitalism: Enterprise, Sustainability, and the Creation of Human Value

Brunello Cucinelli

Founder & Chief Executive

Brunello Cucinelli

25 june

11:10 - 11:20

Mainstage

Three Lessons from Two Decades Inside Google

Aprajita Jain

Chief Brand

Google

25 june

11:10 - 11:30

Start the Future

Reclaiming Our Shared Humanity: Navigating Global Fragility Through Dialogue, Dignity, and Collective Responsibility

In an era where international law is increasingly undermined, multilateral trust is eroding, and power rivalries threaten global stability, the very fabric of our shared humanity is being tested. Dr. Siyabulela Mandela’s keynote explores how today’s fractured world can rediscover its moral compass by re-centering diplomacy on empathy, justice, and mutual respect. Drawing from the legacies of peacebuilding and the enduring wisdom that liberty and humanity are inseparable, this address calls for a renewed commitment to bridge divides between North and South, state and citizen, progress and principle. Through a lens of diplomacy, human rights, and humanitarian action, Dr. Mandela will illuminate how inclusive dialogue and collective responsibility can reshape the international system, not merely to manage crises, but to transform fragility into an opportunity for lasting peace, shared prosperity, and restored global trust.

[more]

Siyabulela Mandela

Founder

Mandela & Associates Consulting

25 june

11:20 - 11:30

Mainstage

Title Soon Online

Surprise Guest

25 june

11:30 - 11:45

Mainstage

Dual-Use Technologies and Strategic Sovereignty Across AI, Cybersecurity, and Capital Ecosystems

Federico Menna

Chief Executive Officer

28 Dgtl

Adam Durica

General Partner

Zero One Hundred VC

Ivan Cazzol

Partners Growth Lead

Zest Group

25 june

11:30 - 11:50

Start the Future

For us, by us: how no-code tools are empowering activism

I'll share how non-profit and grassroots organizers are using no-code tools to build powerful digital infrastructure for their movements. Drawing from my experience in digital organizing and no-code development, I'll show how these accessible technologies are revolutionizing activism by putting technical power directly in people’s hands. Through real-world examples and practical insights, I'll show how no-code solutions are helping build more sustainable and independent movements.

[more]

Alix Heuer

No-Code Strategist for Social Movements

Agence Rouge Le Fil

25 june

11:30 - 12:10

Content Creators

From the hit to the feed: music in the age of social media

The role of social media in building a music project: opportunities, limitations, and dynamics of diffusion across platforms and audiences.

[more]

Stefano Maiolica

Entrepreneur and Content Creator

Chimera Agency

Martina Di Florio

Music Educator and Content Creator

Chimera Agency

Piero Panebianco

Content Creator

Chimera Agency

25 june

11:45 - 12:05

Mainstage

The Business of Global Success: Music, Brands and Leadership

Mathew Knowles

Founder & CEO, Strategic Consultant, Keynote Speaker, and Corporate Trainer

Music World Entertainment (MWE)

25 june

11:50 - 12:10

Start the Future

They’re stealing your future: why people who work today are poorer than their parents (and how to reverse the trend)

Italy ranks 36th out of 39 OECD countries in financial literacy. AI promises to multiply productivity and incomes, but also to accelerate wealth inequality. In this talk, Marco Casario — entrepreneur and financial educator — uses data and real-world examples to show why those who don’t understand the numbers behind their own lives risk becoming the real losers of the digital revolution, and outlines the four essential financial skills every professional in the AI era must possess.

[more]

Marco Casario

Founder

Quantaste.com

25 june

11:50 - 12:20

Brand Strategy

Brands, AI, and Generations: Designing Coexistence? Future Brands 2026: New Brand Narratives across Generations and Agentic AI

The question of whether to adopt AI is already obsolete. The question emerging now is more uncomfortable: how do we design coexistence with an interlocutor that is no longer just the consumer? Alongside them, increasingly, stands an algorithmic agent. It evaluates, filters, and decides on its own—and it does so differently depending on who it’s facing, generation by generation. This session focuses on three core directives: what "coexistence" truly means when the relationship is no longer bilateral; which trust asymmetries emerge across different generations regarding algorithmic delegation; and which concrete levers brands can activate to build narratives and positioning that withstand this new reality. The brands that survive algorithmic mediation are not necessarily the most visible; they are the most recognizable. The GENS Generations Observatory brings two original research assets to WMF 2026. Future Brands (3rd Edition) is a longitudinal study of over 6,000 respondents between 2024 and 2026, spanning Boomers to Gen Z. Agentic Moments of Truth is a new study by The Fool involving 2,000 respondents, designed to understand when and why AI agents enter consumption decisions, and what brand elements successfully break through that mediation.

[more]

Nicolò Cappelletti

Deputy Director of the Communication Department

IUSVE

Mirko Bruni

CEO

The Fool

Daniele Chieffi

Founding Partner

Bi - Wise

25 june

11:50 - 12:20

Music & Art

AI, rave e creatività: come l’algoritmo sta cambiando musica elettronica e festival

Michele Miconi

Founder

AIDEFINE | AI x Music & Entertainment

25 june

11:50 - 12:20

Social Media Strategies

AI Influencers: Perfect Partner or Expensive Illusion?

They're always on-brand, always available, never controversial. But can they actually build real trust with your audience?We dig into data and real-world examples to help you decide: smart investment or expensive mistake? Where AI creators genuinely deliver and where they silently erode what you've built.Join the live session to stress-test your assumptions and walk away knowing where you stand.

[more]

Eugen Knippel

VP Global Voice & Industry Relation

Kolsquare

25 june

11:50 - 12:20

Gaming & Esports

History Isn’t Just Watched, It’s Played — Video Games, Historical Reconstructions, and New Museum Experiences

A dive into two projects that blend video games and historical reconstruction:Umbricii Ludus, set in ancient Rome and voiced in Latin,Monastery of San Marco in Florence

[more]

Giampiero Turchi

Direttore creativo e Docente BIM e fotogrammetria

Italia 3D Academy

Jeevan Badagliacca

3D Enviroment artist e Docente modellazione 3D animazione

Italia 3D Academy

Paolo Benvenuti

Lead programmer sviluppo progetti Italia 3D Academy

2F Game Studio

Lorenzo Pavia

UI/UX Designer Animatore 3D

Italia 3D Academy

Samuele Castelli

Designer e sviluppatore di videogiochi, programmatore C++ e Mobile Unreal Authorized Instructor

Italia 3D Academy

25 june

11:50 - 12:30

Audio & Visual Production

Beyond the Prompt: Humanity at the Center of Synthetic Direction

In this session, we'll explore how Gen AI can permeate the life of a creative agency and the entire creative process, bringing different benefits at every stage, with a specific focus on video creation. From briefing to strategy, from ideation to proof-testing, to execution/production. A sparring partner that can amplify your work and point you in the right direction, if used wisely.

[more]

Giorgio Ferretti

Founder & CEO

ROY

25 june

12:05 - 12:20

Mainstage

Title Soon Online

Nino Cartabellotta

President

Fondazione Gimbe

Giorgio Metta

Scientific Director

IIT Italian Institute of Technology

25 june

12:20 - 12:30

Mainstage

Reasoning Models for Physical AI

Marco Pavone

Director of Autonomous Vehicle Research

NVIDIA

25 june

12:20 - 12:40

Content Creators

Nobody really knows what they’re doing (and that’s normal)

Non-linear paths, instability, and comparison with traditional models: real experiences and the ability to reinvent oneself, without filters or idealized narratives.

[more]

Camilla Clemente

Entrepreneur and Content Creator

Chimera Agency

Martina Guidotti

Model and Content Creator

Chimera Agency

Nicole Giacobazzi

Image Consultant and Content Creator

Chimera Agency

Stefano Maiolica

Entrepreneur and Content Creator

Chimera Agency

25 june

12:20 - 13:00

Start the Future

AI and the Future of Scientific Discovery

Artificial intelligence is profoundly transforming the way science is conducted, accelerating discovery, expanding analytical capacity, and opening up new forms of interdisciplinary research. This roundtable brings together forward-looking experts and young researchers from the fields of robotics, medicine, deep learning, economics, and fundamental physics to discuss how AI is redefining the production of scientific knowledge: from computational models to clinical research, all the way to frontier experiments in nuclear physics.

[more]

Olga Bogachek

Assistant Professor of Accounting

Free University of Bolzano

Gianluca Mondillo

MD Pediatric Resident

Università L. Vanvitelli Napoli

25 june

12:30 - 12:40

Mainstage

Title Soon Online

Filippo Caccamo

Comedian & Content Creator

Chimera Agency

25 june

12:40 - 12:45

Mainstage

Closing Session 1!

Day 2

25 june

12:40 - 13:00

Content Creators

Creativity is not inspiration: it is a system

How an idea is born and develops over time: from the creative phase to production, all the way to building continuity and method in the long term.

[more]

Bianca Iannucci

Content Creator

Chimera Agency

Edoardo Nave

Author and Content Creator

Chimera Agency

Nik Contucci

Content Creator

Chimera Agency

Stefano Maiolica

Entrepreneur and Content Creator

Chimera Agency

25 june

12:40 - 13:10

Brand Strategy

Nostalgic Brand

Is nostalgia a seductive liar or a marketing lever? And why, in an era of distraction and infinite scrolling, should brands pivot toward the past? There has never been an era so abundant in terms of content; utilizing the lever of nostalgia signifies DESIGNING a narrative that functions within the current context: algorithmic feeds, creators possessing greater influence than brands, and short-form content. In this speech, we shall address emotional connections, storytelling, and the reminiscence bump. Furthermore, we will examine the extent to which memories generate revenue, identifying KPIs that will incentivize the adoption of nostalgia as a strategic approach. Products and campaigns that defined an era must now face a new challenge, maximizing the potential of novel touchpoints such as TikTok and YouTube, collaborating with AI, and respecting their own archetypes while simultaneously evolving. Implementing the storytelling of nostalgia is anything but simple: in this speech, we shall uncover the insights and secrets to transforming it into an effective marketing strategy.

[more]

Cristiano Carriero

Founder |Author | Storyteller

La Content

25 june

12:40 - 13:10

Social Media Strategies

Will Media: from follower to maker. How to transform a community into a self-sustaining ecosystem

Will Media is one of the most interesting cases of an editorial community born on social media and grown to generate events, formats, and real-life meeting moments. But how do you transform attention into a relationship that lasts over time? In this speech, we analyze the Will Media model and show how segmentation, personalization, and automation tools can take a community to the next level: an ecosystem where every interaction fuels the next, without depending solely on the next piece of content.

[more]

Alessio Sorrentino

Direttore Operativo (COO)

Floox

Luca Castelli

Audience Lead

Chora & Will Media

25 june

12:40 - 13:10

Audio & Visual Production

Why beautiful videos don’t work: What really matters in building video content in 2026

Today, producing high-quality videos is easier than ever.Yet many pieces of content fail to hold attention, are not remembered, and disappear into the feed.The problem is not production: it’s language. Over the past few years, TikTok, Reels, and Shorts have reshaped the way people watch videos.Let’s explore the steps to design videos that are clearer, stronger, and more memorable.

[more]

Sarah Pandolfini

Video strategist, creator, video maker

@sarahinprimopiano

25 june

12:40 - 13:10

Gaming & Esports

E-Sports — The History and Evolution of Competitive Electronic Sports

A comprehensive journey through the evolution of e-sports, from the earliest pioneering competitions worldwide to today’s competitive landscape.The talk will retrace the key milestones that transformed competitive gaming from a simple pastime into a global phenomenon, analyzing the emergence of the first competitions in Italy and around the world.It will also explore the formation of the earliest e-sports associations and federations, crucial elements in structuring and legitimizing the sector.The focus will then shift to the technological and cultural evolution that has turned e-sports into a full-fledged industry, concluding with an analysis of the current landscape and the future prospects of this rapidly growing universe.

[more]

Carlo Santagostino

Ricercatore e divulgatore della storia dell’informatica e del videogioco

ARCHEOLOGIA INFORMATICA - RETROCAMPUS

25 june

12:40 - 13:20

Music & Art

From Noise to Signal: How Music Is Reinventing the Relationship Between Artists, Fans, and Innovation

Three hundred million songs available. Streaming charts used as the measure of success. And yet music has never felt so disconnected. In the age of compulsive streaming, the industry has optimized reach while losing touch. Artists reach millions of people but no longer know how to speak to them: platforms collect the data and keep it to themselves. The model that promised democratic distribution has instead generated a monopoly. Streaming rankings are the most misleading economic indicator the music industry has ever invented. It is time to understand what real value actually means. In this panel, Billboard Italia and RDS bring to WMF 2026 both a diagnosis and a provocation: the shift from broadcasting to narrowcasting, from vanity metrics to value metrics, from Reach to Own to Belong. A conversation between publishing, radio, and innovation — three languages speaking the same language. Why will AI never be able to replace editorial curation? What do the data reveal that nobody has fully understood yet? Where does entrepreneurship move when a market transforms? Spotify has 750 million users but cannot tell us the name of a single fan. Someone should probably explain that to them — or perhaps it is already too late.

[more]

Carlo Durante

CEO

Billboard Italia

Massimiliano Montefusco

CEO

RDS

Cosmano Lombardo

CEO

Regia - Concept - Ideazione WMF, Founder e CEO Search On Media Group

25 june

14:00 - 14:20

Start the Future

The communicators of the future and CC2035 Table Key skills

In a context shaped by rapid transformations—between AI, climate change, and shifting global balances—anticipating the future becomes a lever for making better decisions today. This talk presents the results of a research project conducted by Sapienza University of Rome in collaboration with A2A, which led to the publication of the book “The Communicators of the Future.” Through interviews with experts and the use of futures studies methods, the CC2035 Table was developed—a map of the key skills required of the new “architects of meaning” in marketing and communication in 2035

[more]

Alessio Di Leo

Assistant Professor

Sapienza Università di Roma

25 june

14:20 - 15:00

Content Creators

Making people laugh is serious thing.

Comedy as a structured language: writing, timing, audience engagement, and the development of content across multiple platforms.

[more]

Filippo Caccamo

Comedian & Content Creator

Chimera Agency

Giada Parisi

Comedian and Content Creator

Chimera Agency

Francesco Migliazza

Comedian and Content Creator

Chimera Agency

Mario Caruso

Comedian and Content Creator

Chimera Agency

Edoardo Righini

Comedian and Content Creator

Chimera Agency

25 june

14:30 - 15:00

Brand Strategy

Corporate Brand Strategy (Title Soon Online)

Aprajita Jain

Chief Brand

Google

25 june

14:30 - 15:00

Audio & Visual Production

Lights, Prompt, Action! From Traditional to Generative — and Back Again

Everything can be generated with AI — you just need the right prompt. But are we really sure about that? And above all, what truly changes compared to traditional video production?It is now widely acknowledged that AI is a tool serving human creativity, but how does it change the way we think in images? Camera movements, framing, lighting, cinematography, points of view, and editing: without mastering these elements and being able to visualize the video in our minds, we will never truly be able to guide AI.In this talk, we will analyze case studies and concrete examples, comparing scenes from “generative cinema” versus “traditional cinema,” generative editing versus traditional editing, also touching on the infamous “Netflix Light” that is affecting both classic and AI-generated productions alike. Because the waves of change must be ridden with skill and vision — without being overwhelmed by them.

[more]

Giuseppina Sabbarese

Creative Director & Partner

Sfera Communication

Riccardo Antonino

CEO e Art Director

Robin Studio

25 june

14:30 - 15:00

Social Media Strategies

“When a Project Becomes an Ecosystem” – The RAI Radio 2 Case Study

“When a Project Becomes an Ecosystem” tells the story, through the case study developed with RAI Radio 2, of how to build cross-platform campaigns capable of bringing together social media, radio, events, and editorial content into a single narrative.The talk explores brands, talent, and communities, showing how the goal is not simply to communicate, but to create a digital culture around a project.

[more]

Matteo Acquaviva

Co-founder & Talent Manager

Chimera Agency

Nicolo Raffaelli

Co-founder e Talent Manager

Chimera Agency

25 june

15:10 - 15:30

Content Creators

The Influencer Profession in Italy: Taxes, Performance, and Earnings

40,000 active creators, yet only 2.5% have adopted the new ATECO code dedicated to influencers. The average turnover? Approximately €24,000 per year. These figures reveal a market that is still fragmented, where engagement, credibility, and performance are becoming more significant than follower counts. In this speech, we will present the results of the research conducted by Kolsquare and Fiscozen on the real state of the creator economy in Italy: how much creators and influencers earn today, the differences between nano, micro, and macro-creators, and how monetization logic is evolving. One key statistic stands out: only 3.1% of published content is sponsored. This highlights that today’s true value lies not just in reach, but in the ability to build trust and genuinely influence a community.

[more]

Greta Pelizzari

Marketing Manager

Kolsquare

Elena Battistini

Commercialista Partner

Fiscozen

25 june

15:10 - 15:50

Start the Future

Superinnovation: What It Really Takes to Build the Future

We live in an age of hyperinnovation: algorithms, data, and artificial intelligence are redefining the economy, work, and society. However, technological progress alone is not enough to generate development and competitiveness. In this conversation, Gianmario Verona and Daniele Manca offer a reflection on what makes authentic innovation possible: culture, strategic vision, organization, and the ability to transform change into the future.

[more]

Gianmario Verona

Full Professor of Innovation Management

Bocconi University

Daniele Manca

Deputy Editor-in-Chief

Corriere Della Sera

25 june

15:20 - 15:50

Social Media Strategies

Social updates 2026: how to use AI to adapt content, ads, and strategy

Social media are constantly changing: new formats, new algorithms, and new distribution rules. The real problem is not staying updated, but understanding what to do after each update. In this talk, we will analyze the main news from Instagram, TikTok, and LinkedIn, and we will see how to use artificial intelligence—not to generate content automatically, but to strategically adapt content, advertising campaigns, and workflows. From reading updates to their practical application: what has truly changed on the platforms, what to stop doing, and how to use AI to test, optimize, and decide faster. A practical session designed for marketers, freelancers, and teams who want to stop chasing algorithms and continue working with method, data, and strategy.

[more]

Roberto Nardini

AI & Digital Strategist | Co-Founder

ADV+

25 june

15:20 - 15:50

Brand Strategy

Brandcast: Making the Most of Owned Channels with a New Editorial Model

Why is your brand on social media?Competition for attention on social media platforms is fierce, yet brands across the national landscape still invest in content without a clear schedule.It is in this context that Show Reel Agency introduces Brandcast: a new model that goes beyond the social campaign approach and builds an integrated editorial system between content, creators, and distribution.We'll see how to concretely adopt this approach to generate presence, relevance, and real business impact.

[more]

Laura Gusmeroli

Executive Partner - Brand & Client Director

Show Reel Agency

Mirko Landi

Content Director

Show Reel Agency

25 june

15:20 - 15:50

Gaming & Esports

Gaming & Recruiting: Video Games as a Tool for Assessing Soft Skills

The talk explores the relationship between different types of video games and the development of soft skills, highlighting how various gameplay dynamics can train specific transferable competencies. It also examines how these insights can be applied to recruitment processes, both through corporate gamification and as an additional tool for observing candidates’ soft skills during job interviews.

[more]

Elisa Toccafondo

Head Hunter - Associate - Finance, HR & Banking

Agostini & Associates Recruiting s.r.l.

25 june

15:20 - 16:00

Music & Art

Title Soon Online!

Stella Tavella

Senior AI Engineer, Manager

Musixmatch

Anna Zò

Head of Music Innovation Hub PRO

Music Innovation Hub

25 june

15:30 - 15:50

Content Creators

Alessio Marzilli

Comedian, Film Director & Content Creator

25 june

16:00 - 16:20

Content Creators

Michele Basile

Actor, Writer, Speaker & Content Creator

25 june

16:00 - 16:40

Mainstage

Live Show!

Valerio Lundini & I Vazzanikki

25 june

16:10 - 16:40

Brand Strategy

The 5-Second Rule

A journey through the stories of Alex, Carlotta, Emiliano, Franco, Andrea, Giulia, and many other protagonists from the world of SpecialMente, BMW Italy's social value creation program. This is a universe of common and natural gestures that hide life lessons touching our daily lives, teaching us to go beyond boundaries. These stories help us understand that the only true limits are the ones we set for ourselves. Often, all it takes is 5 seconds to move beyond them.

[more]

Roberto Olivi

Director of Institutional Relations and Communication

BMW Italy

25 june

16:10 - 16:40

Social Media Strategies

LinkedIn metrics beyond vanity metrics

Impressions and likes feel good. They’re easy, visible, and reassuring. On LinkedIn, when the goal is business, they’re not enough.In this talk, we’ll explore how to move from quantity-based metrics to quality-driven ones—for both personal profiles and company pages: signals of real interest, conversations, qualified leads, and meetings generated. A practical model to interpret data with maturity and connect it to tangible results.

[more]

Alessandro Gini

Consulente e formatore LinkedIn®

up4business

25 june

16:10 - 16:40

Audio & Visual Production

The Architecture of Human Evolution: Designing Human-Centered AI

As AI becomes increasingly integrated into daily life, the challenge is no longer only technological advancement, but preserving human depth within intelligent systems. In this keynote, Aliya Grig explores how art, environments, and human-centered design can shape more emotionally integrated technologies that support creativity, awareness, cognition, and human connection in the future.Headshots are attached in both black and white background versions, please feel free to use whichever fits best with the event branding and materials.

[more]

Aliya Grig

Founder

Kosmos City

25 june

16:40 - 16:45

Mainstage

Opening Session 2!

Day 2

25 june

16:45 - 17:00

Mainstage

International Panel

A. Burak Dağlıoğlu

President

Investment and Finance Office of the Presidency of the Republic of Türkiye

Leyla Elchekhly

TV Presenter

Al Jazeera Media Network

25 june

16:50 - 17:10

Start the Future

Signals from the Dark Universe: How We Search for What We Cannot See

Elena Pinetti

Astroparticle Physics

Simons Foundation

25 june

17:00 - 17:20

Mainstage

Title Soon Online

Filippo Ghirelli

Infracorp

Investor and Explorer

25 june

Music & Art

Program in progress!

New Speakers Coming Soon

25 june

17:10 - 17:50

Start the Future

Introduction to the Google Product Expert Program

Discover the Product Expert (PE) Program, Google’s global community of super users. Join more than 1,300 Product Experts, passionate individuals who dedicate their time to helping other users across Google Help Communities. PEs provide over one million answers every year. In return, you can gain exclusive benefits: direct connections with Googlers for feedback and updates, beta testing opportunities, branded merchandise, and the chance to participate in annual summits around the world.

[more]

Luca Bove

Founder, CEO, Local SEO Expert

Local strategy

25 june

17:20 - 18:00

Mainstage

Startup Competition - The Final

The Final of the largest International Startup Competition

25 june

18:00 - 18:20

Mainstage

The 28th Regime: One Market for Innovation

Gianmarco Carnovale

CEO & President

Scuter & Roma Startup

Lucien Burm

Boardmember

Allied for Startups

Tomáš Pospíšil

Chief Analyst

Czech Startup Association

25 june

Social Media Strategies

Program in progress!

New Speakers Coming Soon

25 june

18:20 - 18:25

Mainstage

Startup Competition Awards Ceremony

The Final of the largest International Startup Competition

25 june

18:25 - 18:35

Mainstage

Title Soon Online

Surprise Guest

25 june

18:35 - 18:40

Mainstage

Closing day 2!

Day 2

25 june

Start the Future

Program in progress!

New Speakers Coming Soon

25 june

Content Creators

Program in progress!

New Speakers Coming Soon

25 june

19:00 - 20:00

Audio & Visual Production

New Speakers Coming Soon

Session for 26 june

26 june

Mainstage

Co - Hosting

Veronica Maffei

Journalist

Cosmano Lombardo

Chairman

WMF - We Make Future

Gabriele Vagnato

Host, Comedian & Content Creator

26 june

10:00 - 10:40

Mainstage

Urban Impression Live Concert

Dardust

Producer & Artist

26 june

10:40 - 10:50

Mainstage

Opening Ceremony - Day 3!

Surprise Guest

26 june

10:50 - 11:00

Mainstage

Institutional Greetings

Henna Virkkunen

Executive Vice-President for Tech Sovereignty, Security and Democracy

European Commission

26 june

11:00 - 11:10

Mainstage

Title Soon Online

Claudio Iacopino

Head of Φ-lab Explore Office

ESA

26 june

11:10 - 11:20

Mainstage

When Earth Speaks, Satellites Listen: Local Events with Global Echoes

Veronica La Regina

Space Mentor

26 june

11:10 - 11:30

Start the Future

AI: Scaling from (linguistic) models to (economic) markets

The real challenge for businesses in the future will be to shift from model training to market design, from focusing on the engineering and "agency" capabilities of the linguistic model itself to the organizational complexity of the "instituting" assembly that instantiates and enhances it. This shift from "models" to "markets," however, will require a cultural and strategic innovation effort, a radical shift in the paradigms of value co-creation between automation, amplification, and coordination.

[more]

Cosimo Accoto

Research Affiliate | Adjunct Professor | AI Advisor

MIT | UNIMORE | POLLICINO AIDVISORY

26 june

11:20 - 11:30

Mainstage

Title Soon Online

Karma B

Drag Artists

26 june

11:30 - 11:40

Mainstage

Beyond AI: Creativity, Intuition, and Judgment

Matteo Mille

Chief Sales Enablement & Operations

Microsoft Italia

26 june

11:30 - 11:50

Innovation Film Fest

AI: A Beautiful Oxymoron

A speech on how AI has forcefully entered entertainment, advertising, and cinema: a powerful force that does not replace humans, but amplifies them. Only when guided by mastery, vision, and human responsibility can AI generate awareness and empathy, rediscover the magic of the world and of filmmaking as a collective experience—without flattening cultures, but rather enhancing and celebrating them.

[more]

Frankie Caradonna

Film Writer-Director & Gen-AI Supervisor

COMASTUDIO / GREAT GUNS / EDI (Effetti Digitali Italiani)

26 june

11:30 - 11:50

Start the Future

Future of Music and the Next Global Entertainment Ecosystem

Music is no longer just entertainment: it is technology, branding, community, and cultural influence. In this session, Mathew Knowles reflects on how the music industry is being reshaped by AI, digital communication, streaming platforms, and new audience behaviors. Through real-world experiences and strategic insights, the talk will explore how artists and companies can build global impact, create sustainable business models, and navigate the future of entertainment.

[more]

Mathew Knowles

Founder & CEO, Strategic Consultant, Keynote Speaker, and Corporate Trainer

Music World Entertainment (MWE)

26 june

11:40 - 11:50

Mainstage

Europe’s Strategy for Deep Tech and Innovation Leadership

Michiel Scheffer

President of the Board

European Innovation Council | European Commission

26 june

11:50 - 12:10

Content Creators

Conscious protagonists? The protection of minors in the era of family influencers

In view of a potential law regulating child influencers, we wish to initiate a reflection. We have analyzed over 1,300 pieces of content from family influencers to measure how their children are exposed, in which contexts, and what differentiates organic content from advertisements. The result is a rather alarming picture, both in quantitative and qualitative terms (particularly regarding privacy protection and potential psychological implications).

[more]

Paolo Ferrara

General Director

Terre des Hommes Italia

Olimpia Peroni

Content creator & Storyteller

26 june

11:50 - 12:10

Innovation Film Fest

Cinema, Social Media and New Challenges: the state of the industry in Italy

Italian cinema is undergoing a profound phase of transformation, suspended between the tradition of major productions and the new dynamics of digital communication. In this interview curated by Mauro Zingarelli, we will explore the present and future of the big screen in Italy: from the crucial role of social media in bringing the seventh art closer to new generations, to the complexities of the national production system. A particular focus will be placed on the challenges and barriers young talents face today when entering the industry, in an effort to understand which levers are needed to give new momentum to the Italian audiovisual sector.

[more]

Mauro Zingarelli

Director and Film & TV Content Creator

Arkadia Media Agency

26 june

11:50 - 12:10

Mainstage

Physical AI: The Next Work Revolution

Daniele Pucci

CEO

Generative Bionics

Bryan Madden

Global Head of Developer, Sovereign AI & Physical AI Marketing

AMD

Claudio Cisilino

EVP Operations, Corporate Strategy and Innovation

Fincantieri

26 june

11:50 - 12:20

Content Marketing

Algorithms with a Nose: Wine in the Era of Short Attention and Long Stories

This speech explores the dialogue between wine culture and short-attention digital ecosystems. How can we narrate territories, identities, and time in a world driven by micro-content? The presentation investigates new narrative codes, ranging from cultural value as a competitive lever to community building, experiential CRM, and AI as a tool to amplify the authenticity and depth of food and wine storytelling.

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Enza Bergantino

Head of Digital & Partner

Jacleroi

26 june

12:10 - 12:25

Mainstage

AI and Labor: Between Transformation and New Social Challenges

Pierpaolo Bombardieri

General Secretary

UIL

Cosmano Lombardo

Chairman

WMF - We Make Future

26 june

12:20 - 12:40

Content Creators

Imperfect sustainability

In my speech, I share my personal journey toward a more conscious sustainability—one that began long before I started discussing it on social media. Drawing on my experience as a content creator, I explore the complexities of communicating these themes online today without falling into extremism, guilt, or unrealistic models of perfection. "Imperfect Sustainability" reflects on how small, concrete, daily changes can impact not only our habits but also the way we view the world, consume, choose, and build awareness. Because sustainability is not just about the environment; it is about developing a more critical, ethical, and responsible outlook on the reality that surrounds us.

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Camilla Agazzone

Art director, Digital Strategist & Content Creator

26 june

12:20 - 13:00

Start the Future

In Praise of (Ab)normality

"You are not normal" is a phrase that almost everyone has heard at least once in their life, and certainly not as a compliment. But is it always true that it’s better to be "normal"? Above all, what does "normal" actually mean, and why is this adjective often used as a sort of club to marginalize those who don't fit certain models?

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Vera Gheno

Sociolinguist

26 june

12:20 - 13:00

Innovation Film Fest

Mockumentary as a tool to expose digital narratives

Matteo Lolletti

Filmmaker, autore e docente universitario

Sunset

26 june

12:25 - 12:35

Mainstage

Title Soon Online

Surprise Guest

26 june

12:35 - 12:40

Mainstage

Sky-High Clash: the 1st European Drone Soccer Championship

Drone Soccer

26 june

12:40 - 12:45

Mainstage

Closing Session 1!

Day 3

26 june

12:40 - 13:00

Content Creators

Finding your voice through content creation

Too introverted for extroverts, too extroverted for introverts, always searching for a space to truly be oneself. This panel is born from that identity limbo, transformed into a space of authentic expression through content creation—where sharing your story becomes a way to belong, to represent, and to build community.

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Mariana Da Rocha

Content Creator

26 june

12:40 - 13:10

Content Marketing

The Method to Initiate Communication with Effective Content, Even with Limited Time

In this speech, you will discover a practical method for communicating through clear and effective content, despite obstacles such as a lack of time, a dearth of ideas, and the fear of judgment. We shall examine how to continuously generate ideas, organize a streamlined setup, and transform your daily activities into posts, videos, and stories that direct the appropriate audience toward your work.

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Mattia Cittadino

Content Creator

26 june

14:20 - 14:40

Content Creators

Inside the Algorithm - The Illusion of Neutrality

An interview. A sleeping pill. A seatbelt. What if, behind their apparent objectivity, lay hidden choices, exclusions, and worldviews? This interactive talk takes the audience inside the algorithm and beyond, revealing a common thread: science and technology reflect society. What we call 'objectivity' is the result of historical and cultural choices—subtle, yet inevitable. The future isn't just in the code. It is in our hands.

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Gaia Contu

Science & Philosophy Communicator & PhD Student

Scuola Superiore Sant’Anna di Pisa

26 june

14:20 - 14:40

Start the Future

Why AI for Product Teams Needs to Be Multiplayer

AI has transformed what one person can do. But building great products has never been a solo sport. In this talk, Dave Ross explores how product teams are adapting — moving from fragmented AI usage to collaborative, agent-powered workflows. Using real examples from Miro, he’ll show how teams are rethinking how they work, build, and learn together. And why, despite all the change, the fundamentals still win: strong culture, good judgement, and the environments that help teams learn faster — from hackathons to Fail Nights, and the informal moments where the best ideas often emerge

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Dave Ross

Chief Evangelist

Miro

26 june

14:30 - 15:00

Content Marketing

Human Origin Designation: When signing content will matter more than producing it

AI has broken the content marketing equation. For twenty years, the winners were those who produced the most high-quality content. Today, content costs nothing—so it’s no longer a competitive advantage; it’s noise.The real problem is infrastructural: billions of AI-generated pieces are indistinguishable from human ones. How do we certify origin? How do we build trust without perception?Two perspectives rarely brought together—the Digital Marketing Manager and the CTO—come together to tackle a question no one can answer alone: who will build the infrastructure of trust in digital content?

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Niccolò Ciampolini

Innovation manager & PMO

Pro Web Digital Consulting - Cerved Group

26 june

14:30 - 15:00

Gaming & Esports

Pixel Houses: How Video Game Spaces Tell Their Stories

Have you ever felt at home in a virtual place? Whether it’s the beaches of Animal Crossing, the vast landscapes of Death Stranding, or the cathedral of Anor Londo in Dark Souls, each of us carries a video game location close to our heart. But why does this happen? How can we feel at home in just a handful of pixels? And how does a video game, through its level design, manage to tell stories beyond dialogue?In this talk, Lux and Rhyme from Arcadia Café explore the narrative power of virtual spaces in video games and their potential.

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Daniele Ricciardi

Content Creator

Arcadia Café

Federica Soriano

Content Creator

Arcadia Café

26 june

14:40 - 15:00

Start the Future

From HTML to AI: the evolution and strategy of a digital-native compan

A journey through the fundamental milestones of digital business, from the early days of the web to today’s challenges. Massimiliano Valente shares his entrepreneurial journey, analyzing how market dynamics have evolved and the strategies required to stay competitive in a constantly transforming ecosystem. A clear-eyed analysis of what it means to build a business today, balancing long-term vision with the speed of technological adaptation

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Massimiliano Valente

CEO

BlazeMedia

26 june

14:40 - 15:00

Content Creators

Title Soon Online!

Andrea Perticaroli

Content Creator

26 june

15:10 - 15:50

Start the Future

Who am AI? How Artificial Intelligence is redefining the Creative Director's role

Guido Callegari

Senior Art Director & AI Specialist

Michele Cireddu

Creative & Innovation Lead

Leo Italia

Flavia Russo

Local Ambassador & Creative Director

Emilia Romagna ADCI

Manuel Alvaro

Senior Creative & Trainer

26 june

15:10 - 15:50

Content Creators

Title Soon Online!

Federico Felletti

Content Creator

Martina Grado

Creator, Personal Trainer e Hyrox Athlete

Ilaria Limelli

Content Creator

26 june

15:20 - 15:50

Content Marketing

From 20k to 160k organic followers and tens of millions of views: A Case Study

When I took over this account, I knew it had enormous potential, even without any kind of budget… but how far can you really push growth while still respecting the brand? A real case study.

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Veronica Gentili

Social Media Expert

Glisco Marketing

26 june

15:20 - 15:50

Gaming & Esports

WELL-BEING AT PLAY: How Gaming Can Help Us Feel Better

For years, video games have been portrayed mainly through stereotypes: isolation, addiction, wasted time, and violence. But what if we looked at them instead as experiences capable of fostering personal growth, relationships, and valuable skills?This talk explores gaming as a psychological, educational, and developmental space. From Video Game Therapy® and family-based interventions to esports, skill training, and applications in educational and corporate settings, it highlights the potential of gaming beyond entertainment.Through real-world examples and practical insights, we will discover how video games can become a powerful language for self-discovery, communication, resilience, learning from mistakes, and developing new competencies. Ultimately, gaming can serve as a meaningful tool for promoting digital well-being and creating healthier ways of engaging with technology.

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Elena Del Fante

Psicologa, Video Game Therapist, Assegnista di Ricerca, Founder Play Better

Play Better

26 june

15:50 - 16:30

Innovation Film Fest

The Smart Mirror - AI, Cinema, and New Imaginaries Across Digital Screens, Technology, and Interaction

Are AIs a new mirror that captures, replicates, and multiplies us? “The Smart Mirror” is the new AI-generated short film by Fantomatica.ai that reflects on these technologies. This panel presents an exclusive preview of the film and its developments: an expanded project created in collaboration with the University of Bologna and key players from the tech world, which includes an interactive kiosk and a web app allowing the audience to engage directly with the AI-powered digital mirror featured in the movie. An opportunity to discuss creativity, AI, and cinema.

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Marco Catani

Art Director Fantomatica | Prompter e Digital artist

Fantomatica

Ivan Olgiati

Michela Milano

Full Professor

Università di Bologna

26 june

16:00 - 16:20

Content Creators

Beyond the Arena: ‘May the Algorithm Be Ever in Your Favor!’ — Cinema, Theater, and the Creator Economy Through The Hunger Games”

Giulia Calvani

Film Creator & Writer

Luca Buttiglieri

Creator & Performer

26 june

16:00 - 16:30

Gaming & Esports

Coming Soon Stay Tuned!

26 june

16:10 - 16:40

Content Marketing

AI and Podcasting: When everyone is creating, what makes us stand out?

AI has made podcasting fast, easy, and accessible to everyone. But while production is exploding thanks to automation, listening time remains the same. The question then shifts: it’s no longer about how to create content with AI, but how to avoid becoming invisible among AI-generated content. In a saturated ecosystem, what will truly make the difference? This session looks beyond the tools: to where it’s actually decided who gets heard.

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Dina Curione

Journalist & AI Learning Strategist

26 june

16:10 - 16:50

Music & Art

N.A.I.P - nessun artista in particolare

26 june

16:15 - 16:35

Mainstage

Live Show!

Surprise Guest

26 june

16:35 - 16:40

Mainstage

Opening Session 2!

Day 3

26 june

16:40 - 17:00

Mainstage

Language and Storytelling in the Age of AI

Stefano Massini

Author & Playwright

26 june

16:40 - 17:00

Innovation Film Fest

Short-AI: The New Film Industry Between AI and Co-Creativity

From the co-writing contest Cort-IA, in collaboration with Rai Cinema Channel, Writer's Guild Italia, AIR3, Sineglossa, 49°, LUMSA University, and the University of Trieste, comes a case study of AI-integrated production. Analyzing "Il Consumatore" (The Consumer) by Giovanni Bruno Cursano, we will retrace the real-world use of AI from pre-production to distribution, discovering how to unlock resources and expressiveness beyond the clichés of synthetic generation, while safeguarding human creativity.

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Mateusz Miroslaw Lis

President & Producer

49°

26 june

16:50 - 17:30

Start the Future

AI and strategic infrastructures: from experimentation to large-scale adoption across finance, public services, and public administration

Artificial Intelligence is rapidly evolving from an experimental field into a strategic driver of national competitiveness. In Italy, the real leap in scale depends on critical infrastructures, financial services, public administration, and large public platforms. This panel brings together firsthand experiences from highly complex environments, including public services, digital banking, strategic investments, and cross-industry implementations. The goal is to examine what is truly required to bring AI into large-scale production, including within public-sector contexts. From data management to governance, and from the role of public institutions to private enterprises, the discussion will highlight the conditions needed to transform AI into a structural driver of the country’s economic and industrial development. A practical discussion featuring those already building AI at a national scale, including adoption models within public administration. The panel compares four key perspectives from the Italian AI ecosystem.

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Cosimo Birtolo

Head of Artificial Intelligence Hub

Poste Italiane S.p.A.

Annalisa Ceccarelli

Head of Competence Center IA e Digital Tech

CDP

26 june

17:00 - 17:20

Mainstage

Organized Crime, Technology, and the New Frontiers of Crime

Nicola Gratteri

Public Prosecutor

Court of Naples

26 june

17:00 - 17:20

Innovation Film Fest

Imperfection as Resistance: The Body and the Face in the Age of AI

In an era of digital perfection, what remains of the human essence? An exploration of the boundary between body and technology, using vulnerability as a creative force. This dialogue addresses the risk of aesthetics without ethics and the need to preserve mystery and silence in contemporary cinema, reflecting on how AI is redefining artistic expression and the role of the body as the ultimate site of an authentic truth that algorithms cannot replicate.

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