Success stories at WMF

Discover the visibility solutions chosen by major brands in 2024

4 · 5 · 6 JUNE 2025 / BOLOGNAFIERE
The number of WMF 2024
+700
Exhibitors
+3.000
Startups & Investors
+70.000
Attendees
+90
Countries
+90
Stages
+1.000
Speakers
+50
Bands & DJs
+130
Institutional Guests

WMF - We Make Future, Certified International Fair and Festival on AI, Tech & Digital Innovation, will return to BolognaFiere from 4 to 6 June 2025.

With over 70,000 attendees from 90 countries and 700 exhibitors in 2024, WMF is a global point of reference for companies, professionals and stakeholders in the sector, who present their brand identity here, launch innovative products or services and create new collaborations and new synergies with a highly profiled international audience.

On this page you can discover the solutions chosen by some successful brands to optimize their presence at the fair, through personalized visibility activities, customized exhibition solutions, Mainstage initiatives, tailor-made communication campaigns and much more.

Take a look at the success stories of the last edition of the WMF and bring your brand into a context full of business opportunities, which brings together the most important players and stakeholders in the sector every year, offering your services in an original way.

WMF IS A CERTIFIED INTERNATIONAL TRADE FAIR EVENT

FORD

Main Sponsor
WMF 2024
- Product launch communication campaign
- Customized exhibition space design
- Onsite Test Drive Area
- Dedicated online and offline visibility plan
(pre, during and post event)

Ford was the main sponsor of WMF 2024, where the new Ford Explorer was launched, an electric SUV with fast charging, latest-generation technologies and premium comfort.

In addition to having developed a customized stand in the heart of the Exhibition Area, Ford had access to an outdoor area where participants could take free test drives and experience the new Ford Mustang Mach-E first-hand. At WMF, the company benefited from a tailored communications campaign, combining visibility and direct interaction with participants through multiple activities.

The visibility plan highlighted the future of sustainable mobility, offering test drives and insights into the features of the new models. The event underlined Ford's commitment to being at the forefront of the automotive sector, inspiring an audience of professionals and young innovators.

TikTok

Premium Sponsor
WMF 2024
- Creation of a Digital School
(program, communication plan, lead collection)
- Dedicated internship
- Personalization and design of exhibition space
- Dedicated online and offline visibility plan
(pre, during and post event)

At WMF2024, TikTok consolidated its presence as a leader in the digital landscape with a training course entirely dedicated to content creation and digital marketing strategies. Participants had the opportunity to interact with industry experts, who shared tips and case studies for creating creative and engaging videos, essential for capturing the attention of Gen Z and beyond.

Furthermore, thanks to on-site consultancy at the TikTok stand in the Exhibition Area, aspiring creators had the opportunity to approach new content production techniques and innovative business strategies.

Last but not least, the WMF created a Digital School for TikTok, taking care of the program, communication plan and lead collection of the training and consultancy path dedicated to SMEs and Startups.

CHATEAU D'AX

Technical Partner
WMF 2024
- Product launch communication campaign
- Creation of Mainstage space
- Setting up a private area for speakers
- Social plan with high media impact guests
- Dedicated online and offline visibility plan
(pre, during and post event)

Chateau D’Ax transformed the Mainstage and the exclusive areas of WMF 2024 into welcoming and design spaces. The brand took care of the furnishings of the Mainstage, creating an elegant and functional environment that characterized every round table, talk and panel of the event.

In addition, Chateau D’Ax furnished the open space reserved for speakers and journalists, an exclusive area within the fair area, where some of the protagonists of the WMF found a welcoming and relaxing environment, where they could rest or prepare for the activities at the Fair.

The presence of the brand was further amplified by a social plan, which involved guests with high media impact, creating interactions and valuable content for the public. The visibility plan was strategically integrated with pre, during and post-event activities, ensuring a constant and high-profile presence.

Sensation Profumerie

Technical Partner
WMF 2024
- Dedicated communication campaign
- Creation of a space in Mainstage
- Dedicated visibility plan online and offline
(pre, during and post event)

Sensation Profumerie played a central role in the image and style of the guests of WMF 2024, taking care of the make-up and hair of all the protagonists of the Mainstage, including the presenters, the keynote speakers and the many important guests.

Furthermore, Sensation Profumerie increased its visibility through a communication campaign dedicated to the WMF, supported by a reserved space behind the Mainstage.

Thanks to an integrated visibility plan, the brand managed to reach thousands of users both online and offline, with an impact that extended well beyond the days of the event.

Regione Calabria
Regione Puglia

Institutional sponsor
WMF 2024
- Communication campaign for activities promoted by the institutions
- Design of a highly customized exhibition space
- Interventions on thematic vertical stages
- Dedicated visibility plan online and offline
(pre, during and post event)

The Calabria Region and the Puglia Region seized the opportunity offered by WMF 2024 to enhance the visibility of their territory and local initiatives in the fields of innovation, tourism and culture. Through a dedicated communication campaign, they promoted the activities and strategic projects of the entities, involving a national and international audience.

Within a highly personalized exhibition space, participants were able to explore the excellence and initiatives of both regions, presented in an interactive and immersive context. Their presence was enriched by interventions on thematic vertical stages, during which experts and institutional representatives shared strategies and opportunities for the future, stimulating dialogue on innovation, sustainability and economic development.

Thanks to an integrated visibility plan before, during and after the event, the Calabria and Puglia Regions consolidated their positioning as promoters of innovation and territorial development.

SACE, Invitalia
Ministero della Cultura

Institutional sponsor
WMF 2024
- Communication campaign for activities promoted by the institutions
- Design of customized exhibition space in delegation
- Interventions on thematic vertical internships
- Organization of private events with catering
and identification of interesting target

SACE, Invitalia and the Ministry of Culture were some of the most important institutional sponsors of WMF 2024. Here they highlighted their initiatives in the cultural, economic and entrepreneurial fields. Their presence stood out thanks to a targeted communication campaign, which highlighted the activities and services offered by the entities, aimed at supporting the development of businesses and the enhancement of Italy's cultural heritage.

Within a customized exhibition space, designed to best represent each delegation, participants had the opportunity to come into contact with industry experts. In addition, talks on thematic vertical stages offered insights into topics such as economic innovation, digitalization and the promotion of cultural tourism.

A further distinctive element was represented by the organization of private events with catering, which facilitated targeted networking and the identification of stakeholders of interest, creating opportunities for connection and collaboration for companies and operators in the sector.

InvestBulgaria Agency
Business France

Institutional sponsor
WMF 2024
- Design of customized exhibition space in delegation
- Presentation of the mission of the entities on Mainstage
- Interventions on thematic vertical internships
- Structuring and organization of private and B2B meetings between companies

InvestBulgaria Agency and Business France have chosen WMF 2024 as a strategic platform to promote their role as facilitators of international business opportunities. By designing customized exhibition spaces in delegation, the two entities have created ideal environments to present their initiatives to a global audience.

Their activities have been distinguished by interventions on thematic vertical stages, during which institutional representatives have discussed investment opportunities, development policies and innovation in their respective countries. A moment of great impact was the presentation of the entities' mission on the Mainstage, which strengthened their presence and visibility within the event.

Finally, the two entities have organized a series of private and B2B meetings, facilitating strategic connections between companies, investors and professionals interested in international collaborations.

Other brands sponsors & partners

Intel
Shopify
Parlamento Europeo
HP
Salesforce
Nexi
LinkedIn

Do you want to become a Sponsor of the WMF2025?

Fill out the form and choose the sponsorship solutions that best suit you: our team will create an ad hoc proposal to meet your needs.