SACE, Invitalia and the Ministry of Culture were some of the most important institutional sponsors of WMF 2024. Here they highlighted their initiatives in the cultural, economic and entrepreneurial fields. Their presence stood out thanks to a targeted communication campaign, which highlighted the activities and services offered by the entities, aimed at supporting the development of businesses and the enhancement of Italy's cultural heritage.
Within a customized exhibition space, designed to best represent each delegation, participants had the opportunity to come into contact with industry experts. In addition, talks on thematic vertical stages offered insights into topics such as economic innovation, digitalization and the promotion of cultural tourism.
A further distinctive element was represented by the organization of private events with catering, which facilitated targeted networking and the identification of stakeholders of interest, creating opportunities for connection and collaboration for companies and operators in the sector.