The Training Program of WMF2024

AI for Future

The AI for Future stage, part of the WMF's AI Global Summit event and sponsored by Globant, will offer talks on the application and future of artificial intelligence by leading Italian and international experts in the field. 
This stage is only accessible with a Full Ticket.
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Innovation Showcase

This stage, powered by SAP on the 13th of June, showcases products and services presented by startups, SMEs, and companies offering innovative solutions to corporate needs and, generally, the market.
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Google Innovations

The stage presents the latest trends and innovations in the Google ecosystem. Featuring international speakers and experts in the field, we will explore the dynamics of YouTube, Analytics, Performance Max, and GitHub/Scripts to harness the full potential of Google platforms for your digital success.
This stage is only accessible with a Full Ticket.

Future of Open Innovation & VC

Embark on a journey to explore the characteristics of a global community of innovators committed to co-designing inclusive prosperity and a better future. Through immersion in diverse ecosystems and approaches, participants will gain valuable insights into the dynamics of open innovation and collaboration on a global scale. Together, we will cultivate a community of changemakers dedicated to shaping a more equitable and sustainable world for generations to come

AI Marketing

The AI Marketing stage, part of WMF's AI Global Summit and sponsored by Get Response, offers talks on the application of marketing in the field of artificial intelligence and insights on AI from top Italian and international industry experts.
This stage is only accessible with a Full Ticket.
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Masterclass

The WMF proposes a Masterclass dedicated to the deepening of some hot topics for the AI & Digital-Tech sector through which it will be possible to understand the strategic use of Artificial Intelligence. The Masterclass will last two hours, in which it will be possible to relate with some of the leading experts in the field and are intended for a maximum of 25 people, to ensure the best possible interaction with the speakers.

Prophets of AI

In this stage, speeches and interventions by some of the most respected international experts in Artificial Intelligence will alternate.

Thanks to the partnership between Search On Media Group and WMF with Prophets of AI - a leading American entity for connecting with experts in the AI field - this stage will feature brilliant minds who have made significant contributions to the advancement of artificial intelligence, robotics, and consciousness fields, coming from diverse backgrounds such as computer science, art, finance, and informatics.

E-Commerce

The stage,  within the E-commerce Fest and sponsored by Connecteed, is dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.
This stage is only accessible with a Full Ticket.
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Advertising

The stage, powered by SMConnect, is the ideal place to discover new trends and best practices in digital advertising. Industry experts will provide insightful insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.
This stage is only accessible with a Full Ticket.
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Brand

The stage hosts prominent speakers that will offer their insights into the world of branding: through informative and vertical interventions, the strategic role of brands in the digital age, their relationship with consumers, impact on the social context, vertical platforms, communities, and much more will be thoroughly explored.
This stage is only accessible with a Full Ticket.

SEO

On this stage, powered by SM CONNECT, industry experts will address the most technical and advanced areas of SEO. Presentations and case studies will delve into tools and strategies that continuously shape the entire digital sector.
This stage is only accessible with a Full Ticket.
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Social Media Strategies

The stage, powered by SMStrategies, offers informative speeches dedicated to fundamental strategies for measuring and optimizing performance on social media. You will delve into the most effective techniques to maximize the impact of your online activities, optimizing your social media presence to achieve your business goals.
This stage is only accessible with a Full Ticket.
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Mainstage

This is the biggest stage of the WMF that brings together all the themes of the Festival, where tech experts and innovators share their ideas and visions.

Inspirational talks, interviews, and debates will take place on the Mainstage to explore the latest technological developments and different aspects of innovation and its ethical, social and economic implications.

Not only creative insights and reflections on the Future but also moments of show and entertainment with concerts, live performances, the Startup Competition Final and award ceremonies with the WMF Awards. 

Tech Policies and Communities

This stage is part of GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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WorkTech Policies

This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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Book Presentation

The stage, part of the Book Fair at WMF, is dedicated to talks, book presentations, and interviews on the major developments in the publishing sector. Authors will discuss topics related to digital, sustainability, innovation, and social impact.

Italy, EU and Global Diplomacy

This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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AI Tools & Services

In this stage, speakers will examine how the corporate use of artificial intelligence can automate processes and improve overall performance

All speeches within the room are branded


Influencer Marketing

The stage, powered by SMStrategies, explores the world of digital influencers, delving into winning strategies for collaborating with influencers and identifying the best partnership opportunities, as well as creating engaging content that captures the attention of the target audience.
This stage is only accessible with a Full Ticket.
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Content Creators

The stage, part of WMF's Creators Fest, is where the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation world and their communities.


Edutech

The Edutech Stage provides a comprehensive overview of the latest frontiers in educational technology. Through a series of engaging and informative speeches, industry experts will explore the potentials, challenges, and innovative applications that are transforming the way we learn and teach

Startup Stage

Every year at the WMF, all the players in the innovation ecosystem come together: meet the founders of the selected startups, who will be able to present their project to an international audience of potential investors, partners and media, and join the WMF's international network, thus accelerating the opportunities for success.

Ethics & AI

The stage dedicated to Ethics and Artificial Intelligence explores the latest trends, innovative applications, and future perspectives in the field of AI and ethics. Experts from around the world converge to discuss the ethical challenges and opportunities offered by AI, promoting collaboration and innovation, presenting a crossroads of ideas and perspectives that shape the future of ethics and AI in the digital age.

Work, HR & Digital Skills

The stage dedicated to the world of work delves into the challenges and opportunities in the realm of human resources and digital skills. Experts and HR managers from various national and international backgrounds will share valuable insights on emerging trends and possible future scenarios in the workplace context.

Climate Change

On this stage, researchers, consultants, and non-profit organizations will take turns presenting the state of the art and the major implications of climate change, focusing on existing solutions and key trends at both national and global levels

Digital Tools & Services

Xrs, chatbots, NLP, and many other revolutionary technologies will be at the heart of our speakers' interventions in this internship, such as augmented reality, virtual reality and chatbots, and how companies can use them to improve customer experience and engagement.

All talks within the room are branded.

Data Analytics

The stage, sponsored by Exelab, is dedicated to web data measurement, collection, and analysis processes aimed at optimizing their utilization. The speeches will examine the new tools in the field and the latest trends to improve campaign reporting.
This stage is only accessible with a Full Ticket.
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Knowledge Share

Voices and testimonies of innovation will take center stage at the Open Stage by Netval and Knowledge Share at WMF! On June 14th, 2024, get ready to dive into deep tech and technology transfer.

Not only will Netval and KS be present as partners, with an Expo Area featuring 40 of the most promising startups from the KS 2.0 platform and the national innovation landscape, but they will also bring best practices and industry professional viewpoints!

We'll delve into deep tech topics with a focus on the world of Start-Ups and Technology Transfer. But it won't be just theory: on stage, authoritative experts and pioneers will share experiences and concrete examples of the disruptive potential of deep tech in shaping our future.

Netval and Knowledge Share are not just present; they are the engines driving this extraordinary journey into innovation. Join us as we transform the event into an unforgettable experience, creating deep connections and opening the doors to a world of possibilities.

Don't miss the opportunity to be part of this revolution: mark June 14th on your calendars and get ready to be transported to the forefront of global innovation.

Come discover the future with us at the Open Stage by Netval and Knowledge Share at WMF.

For more information about Associazione Netval: Who We Are - Netval

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Marketing Automation

The stage offers a series of presentations by various speakers on the topic of Marketing Automation, aimed at illustrating how it transforms the way companies interact with their customers, enabling personalized and timely communication.

This stage is only accessible with a Full Ticket.

Social Inclusion

During this stage, we will discuss with experts, academics, and activists how to promote the growth of a more inclusive environment by eliminating structural prejudices and recognizing, instead, the true value of diversity.

Augmented & Virtual Reality

The stage, featuring prominent international speakers in the field, will explore the latest trends, innovative applications and future prospects of Augmented and Virtual Reality, delving into how these technologies are transforming industries such as gaming, education, design and more. 


Tech 4 Business

On this stage the speakers will examine how companies can leverage recent technological developments to improve operations, efficiency and innovation.

All talks within the room are branded

Generative AI

The proposed stage, sponsored by Telematic International University Uninettuno, provides the opportunity to immerse oneself, through various speeches, in the world of Generative AI, a rapidly growing field that combines artificial intelligence and creativity.
This stage is only accessible with a Full Ticket.
Sponsored by
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WMF Off

The stage hosts round tables, debates, and the Festival's community coming together to discuss topics that have always been close to the heart of WMF. Discussions will therefore alternate between newsletters, new digital scenarios, and trends in the technology sector.


Future of Entrepreneurship

In this stage you will be inspired by stories of entrepreneurial successes, by the efficient and creative use of today's digital tools, and by visions of the future!
Open stage 11 - Pad 30

Digital Commerce & Marketing Services

In this stage, speakers will discuss strategies and tools to help companies succeed in e-commerce, including tips for increasing sales, optimizing user experience, and using effective marketing techniques.

All speeches within the room are branded

Digital Strategy

The stage will offer case studies and working models, marketing and communication with informative and vertical talks to develop successful digital strategies and explore the most effective planning to tackle the challenges of the contemporary market.
This stage is only accessible with a Full Ticket.

Machine Learning

The stage offers insightful and focused talks on the latest trends in computer programming. Participants will have the opportunity to delve deep into the vast universe of software development, gaining essential skills to tackle complex challenges and craft innovative solutions.

Human Rights

The stage explores, with the participation of leading international speakers, the crucial issues that define the global human rights agenda. We will delve into current issues, new challenges and best practices for promoting and defending human rights around the world, providing a global and interdisciplinary perspective on a critically important topic.

Content Marketing

In this stage, industry experts will discuss strategy and creativity. A place where the brightest minds converge to share ideas and inspire innovation.
This stage is only accessible with a Full Ticket.

Sustainability & Tech

The stage offers, through interventions by various international and non-international speakers, insights into the theme of sustainability and technology. Participants will focus on how technological innovation can currently drive the transition towards a more sustainable world.


AI for Health

The AI for Health stage, powered by the GIMBE Foundation, offers a unique opportunity to explore the application of artificial intelligence in healthcare. You will be involved in the study of best practices and winning strategies for using artificial intelligence to improve people's health and well-being.
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Tech for No Profit

The stage dedicated to the Third Sector: non-profit organizations, institutions, volunteers, and experts offer informative speeches on the latest innovations and trends aimed at promoting actions to support a more equitable and inclusive society.

TikTok

This stage, sponsored by TikTok Italy, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices to better elaborate strategies on TikTok.
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UX & UI

The UX & UI stage, powered by Architecta, will immerse you in the world of user experience and user interface. Those who follow this stage will have the opportunity to explore and deepen best practices for designing engaging and intuitive digital experiences.
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Impact to Business

The program of this open stage will help you understand how to co-design a sustainable, inclusive and scalable model of prosperity and increase the positive impact of initiatives born to respond locally to global challenges on your community and the environment around you.

Coding Front-end

The Frontend Coding stage offers in-depth and focused talks on the latest trends and practices in frontend development. Here, participants will have the opportunity to explore key aspects of user interface design and implementation in detail, gaining essential skills to tackle complex challenges and develop innovative, cutting-edge solutions.

Back-End & Cloud

The stage provides comprehensive and targeted discussions on the latest trends and strategies in backend development and cloud computing. Attendees will delve deep into crucial aspects of server-side programming and cloud infrastructure, acquiring vital skills to address intricate challenges and engineer innovative solutions tailored to modern computing environments.

E-Sports & Gaming

This stage hosts discussions on the present and future of the gaming and eSports business

Tourism

The stage provides training sessions on innovations in the tourism sector and digital integrations to optimize offerings in an international market

Cybersecurity

On this stage, experts address the increasingly fundamental topic of Cybersecurity with informative and specialized speeches.

Space Economy

On this stage, there will be talks dedicated to the opportunities and challenges in the space economy. Here, industry experts and innovators will share ideas and strategies to maximize the commercial and technological potential of space and discuss the future of the sector.

Video Marketing

On this stage,  the world of video marketing will be explored through expert interventions that explain how to use videos to promote a product, a service, or an idea, increasing engagement and involving the target audience.
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Environmental Transformation

This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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There are no sessions in the selected stage on this day.

Session for 13 june

13 june
Mainstage

Co-Hosting

Lombardo
Maffei
Cosmano Lombardo
Chairman   
WMF - We Make Future   
Veronica Maffei
Tv Journalist   
   
Karma B
Drag Artists   
   
13 june
09:30
Mainstage

Live Set

Disco Club Paradiso
Band   
   
13 june
10:00
Mainstage

Opening Ceremony WMF 2024

Diawara
Taverniti
WMF 2024
   
   
Fatoumata Diawara
Singer & Performer    
   
Giorgio Taverniti
Co-Founder & Tech Educator    
WMF    
RAI - Pubblica Utilità
   
   
13 june
10:30
Mainstage

Opening and Welcome

Lombardo
Cosmano Lombardo
Chairman   
WMF - We Make Future   
13 june
10:30 - 19:30
WMF Activities

Food Truck Area

Check out the Food Truck Area, a dedicated area set up outdoors, where you can sample some local dishes, sandwiches, pizzas, and other food specialties during your WMF downtime!
Food Trucks
   
   
13 june
10:40
Mainstage

Saluti Istituzionali

Bonaccini
Lepore
Bruzzone
Stefano Bonaccini
President of Emilia-Romagna region   
   
Matteo Lepore
Mayor of the Municipality of Bologna   
   
Antonio Bruzzone
General Director    
Bologna Fiere   
13 june
10:50
Mainstage

Institutional greetings

Urso
Adolfo Urso
Minister   
Ministry of Enterprise and Made in Italy   
13 june
10:55
Mainstage

From soccer voice to an influencer: the evolution of Fabio Caressa (Title Soon Online)

Caressa
Fabio Caressa
Sports journalist and broadcaster   
   
13 june
11:00 - 11:20
Future Marketing Corner (PAV30 - D21 - E26)

Academy - AI for Agencies and Digital Teams

Alessio Pomaro
Alessio Pomaro
Head of AI   
Search On Media Group   
13 june
11:05
Mainstage

Music for Culture and Inclusion

Diawara
Fatoumata Diawara
Singer & Performer    
   
13 june
11:10
Mainstage

Live Performance

Karma B
Drag Artists   
   
13 june
11:15
Mainstage

AI factories: towards Europe's digital future

Ubertini
Francesco Ubertini
President and Professor   
Cineca and University of Bologna   
13 june
11:25
Mainstage

Generazione Stem: social e divulgazione

Quantum Girl, appassionata di arte e narrazione, ha trovato nella fisica una nuova dimensione. Consapevole del divario di genere nelle STEM, ha deciso di utilizzare i social network per rendere la scienza accessibile e affascinante per tutti, in particolare per le ragazze. Con contenuti creativi e coinvolgenti, condivide la sua esperienza, curiosità scientifiche e l'importanza di promuovere la cultura scientifica. Il suo obiettivo è ispirare altre ragazze a seguire i loro sogni e a non sentirsi escluse da un mondo che ha bisogno di voci diverse e di una rappresentanza equa di genere
Girl
Quantum Girl
Content Creator   
   
13 june
11:35
Mainstage

Live Set

Kenobit
Musician & Content Creator    
   
13 june
11:40
Mainstage
English

Human Centered AI: the AI Index by Stanford University

The AI Index, led by a diverse team of some of the world’s leading AI thought leaders, is a comprehensive initiative that tracks and measures the progress of Artificial Intelligence (AI) technologies. This presentation provides an overview of the latest trends in AI as told by the 2024 AI Index report. This talk will cover AI from a wide range of perspectives, including trends in technical performance, the economy, policy, ethics and public opinion. Learn about AI from the very same report that has informed some of the world’s leading policymakers, researchers and CEOs.
Maslej
Nestor Maslej
Research Manager Human-centered AI   
Stanford University    
13 june
11:40 - 12:00
Future Marketing Corner (PAV30 - D21 - E26)

Interview to Pierpaolo Morgante

Pierpaolo Morgante
Gabriele Benedetti
Pierpaolo Morgante
Sr. Client Director   
Microsoft Advertising   
Gabriele Benedetti
Digital Marketing Expert @Search On Media Group   
13 june
11:50
Mainstage
English

From Concept to Camera: Insights from a CEO into the future of AI & Film

Demirdag
Pinar Demirdag
Co-founder & CEO   
Cuebric   
13 june
12:00
Mainstage

Timeless Passion: Between History and the Soccer Future (Title Soon Online)

Tardelli
Marco Tardelli
Former Football Player - 1982 World Champion   
   
13 june
12:00 - 12:40
Data Valley

Data Valley Venture 4 Deep Tech

Monesi
Redi
Sara Monesi
Responsabile Unità Startup   
ART-ER   
Nicola Redi
Managing Partner   
Obloo   
13 june
12:10
Mainstage

L'innovazione nell'imprenditoria: viaggio dagli US a Bologna

Zadeh
Joe Zadeh
Investor, Former Head of Product & Experiences    
Airbnb    
13 june
12:20
Mainstage

AI Symphony per la sfida climatica

Borghi
Giuseppe Borghi
Head of the Φ-lab Division    
ESA - European Space Agency   
13 june
12:30
Mainstage

Closing Session

Session 1 Day 3
   
   
13 june
12:30
WMF Activities

Jet Suit Flight

Experience first hand the ultimate freedom of true flight by attending the amazing flight led by Gravity's pilots.
Gravity
   
   
13 june
12:30 - 13:00
Case delle Tecnologie Emergenti

CTE presentation

13 june
12:30 - 12:40
Startup Stage

Briefing Innovation Ecosystem

Giuseppe Oppedisano
Giuseppe Oppedisano
Chief Innovation Officer   
Search On Media Group - We Make Future   
13 june
12:40 - 12:50
Startup Stage
English

Opening

Presentation of the day's program by the WMF team
Giuseppe Oppedisano
Giuseppe Oppedisano
Chief Innovation Officer   
Search On Media Group - We Make Future   
13 june
12:50 - 13:30
Advertising

Full Funnel Strategy with AI

Microsoft Advertising offers a full funnel solution to reach consumers at every stage of their purchase journey. We will look at how to create advertising campaigns on different platforms, including CTV, display, Netflix and Xandr. These platforms use AI to increase visibility, generate qualified traffic, convert visitors into customers and build user loyalty. We will look at advanced targeting, optimisation and measurement tools to maximise return on investment.
Pierpaolo Morgante
Pierpaolo Morgante
Sr. Client Director   
Microsoft Advertising   
13 june
12:50 - 13:30
AI for Future
Advanced

Artificial Intelligence and Gender Stereotypes

Artificial Intelligence represents a tremendous opportunity today. An opportunity for creating new services, for the world of work, and for improving the society in which we live. But as always, with great opportunity comes great responsibility, and we must ensure that technology and its widespread use do not create disparities or exacerbate existing ones. Therefore, we will address the issue of gender discrimination perpetuated by AI systems by reviewing some cases from recent years and discussing the underlying motivations behind them.
Antonio Pescapè
Antonio Pescapè
Ordinario di Ingegneria Informatica   
Università di Napoli Federico II   
13 june
12:50 - 13:30
Brand

Future brands according to generations: perspectives and strategic elements

In the digital age, the relationship between individuals and brands is constantly evolving, driven by relentless technological advancement. This transformation is set to redefine the true future value of branding. The ‘Future Brands’ study by the GENS observatory aims to analyse generational differences in brand perceptions, involving a broad spectrum of the population, from 16 to 60 years of age. Through this survey, the aim is to identify the branding elements that are most relevant in the current and future media landscape.It will provide a detailed overview of the evolution of brand perceptions in the technological age, offering valuable insights into the branding factors that are key to effectively engaging different generations of consumers. What characteristics will brands need to thrive in an increasingly digital future? The study aims to answer this question, providing communication professionals and managers with a set of insights and communication drivers.
Nicolò Cappelletti
Daniele Chieffi
Mirko Bruni
Nicolò Cappelletti
Deputy Director of the Communication Department   
IUSVE   
Daniele Chieffi
Journalist, communicator, reputation manager, lecturer. Founding partner of Bi Wise. Ceo The Magician   
NoaCom   
Mirko Bruni
CEO   
The Fool   
13 june
12:50 - 13:30
Legal Tech
English

Navigating the AI Act: A Data-Centric Approach

In this speech, we explore the regulatory landscape introduced by the new European AI Act, with an enhanced focus on data-centric strategies for managing artificial intelligence systems. This discussion centers on how high-quality data underpins the compliance requirements and technical guidelines of the Act. We will delve into crucial aspects such as robustness, accuracy, and human oversight, emphasizing the role of data in achieving these metrics. As artificial intelligence reshapes industries and societies worldwide, understanding the regulatory framework that governs its deployment becomes increasingly important. By prioritizing a data-centric approach, we aim to dissect the complexities of the AI Act and propose innovative solutions that advocate for a future where data ethics and innovation are intertwined. Join us as we navigate through the implications of the AI Act and champion a data-driven future in AI regulation.
Shalini Kurapati
Shalini Kurapati
Co-founder and CEO   
Clearbox AI   
13 june
12:50 - 13:30
Social Media Strategies
English
Advanced

The 3 Things You Need to Master Instagram

Join global Instagram expert, Jenn Herman, for this tactical session to maximize your Instagram strategy. You'll learn the 3 things that matter right now on IG. Learn how to optimize your profile to get found in more searches by your target audience. Master how to create Reels that attract new followers and serve your existing followers - all without the need to dance or lip sync! And discover the valuable power of direct messages to better connect with your followers and drive more leads and conversions from Instagram. You’ll leave with actionable steps to implement immediately!
Jenn Herman
Jenn Herman
Founder Jenn's Trends | Instagram Expert | Consultant   
Jenn's Trends   
13 june
12:50 - 13:10
Work, HR & Digital Skills

Building and Updating Your Career Path in the Digital World

The presentation is dedicated to defining or updating your career path in the digital realm. It will analyze how to seize career opportunities in the digital job market and how to navigate the choice between working for a company, agency, or as a freelancer, while also balancing work-life equilibrium. The Career Plane method and other practical tools for organizing and monitoring one's career over time will be introduced. Next, the management of skills in the digital sector will be examined, balancing hard and soft skills, which are crucial for standing out in a competitive work environment. An opportunity to acquire practical knowledge and strategies for a successful career in the digital field.
Mauro Lupi
Mauro Lupi
Consulente e formatore senior in Digital business   
Education Digitale   
13 june
12:50 - 13:10
Tech 4 Business
Branded

Configurators and 3D Visualizers to Enhance Online Shopping Experiences

Today, Configurators and 3D Visualizers are essential innovative tools in online sales. They offer immersive experiences, allowing customers to customize and visualize products well before purchase. The speech will analyze the various types of 3D Configurators, also through the narration of some case studies designed by the Tredo team, demonstrating their positive impact in optimizing sales processes and reducing waste.
Andrea Baino
Andrea Baino
Founder & Senior Web Designer   
Tredo   
13 june
12:50 - 13:30
AI Tools & Services
Branded

Dominating Digital Marketing: KPIs and AI for Successful Strategies on WhatsApp

During our speech, we will unveil how the integration of artificial intelligence and key metrics can transform WhatsApp into an unparalleled marketing tool.We will illustrate how to track and interpret KPIs that help measure the effectiveness of campaigns on WhatsApp, enabling businesses to optimize their strategies in real-time. Additionally, we will share concrete examples of how AI not only automates processes but also personalizes the customer experience, thereby increasing conversion rates and loyalty. Through lessons learned from our successes and challenges, we will provide practical case studies and proven strategies to fully leverage the potential of WhatsApp as a communication and sales channel, outlining a clear path for the future of digital marketing.
Mattia Pace
Mattia Pace
CMO   
Spoki   
13 june
12:50 - 13:10
Content Creators

When I grew up, I wanted to be an archaeologist, not the mummy. In the end, I became Indiana Jones

The story of little Vale and how as a child she dreamed of becoming an archaeologist, teacher, singer, actress, and journalist. The story of how as a child she dreamed of becoming everything and how at 27 she had become nothing. Let's talk about how painful it can be to give up the privilege of education due to a poor family background, in every respect. And how in the end, thanks to social media, little Vale is managing to become everything, despite everything.
Valentina Gessaroli
Valentina Gessaroli
Performer, Divulgatrice, Conduttrice & Content Creator   
Lavalend   
13 june
12:50 - 13:30
UX & UI

AI and UI: Designing Interfaces with Artificial Intelligence

Let's discover how artificial intelligence is redefining digital interface design. We'll analyze the current state and the most interesting and promising tools already available on the market. We'll discuss how these technologies can be effectively integrated into every phase of the UI creation and development process, their limitations, but also their future potential. Can AI truly replace us and take away the job of UI designers? Let's talk about it together.
Gabriele Malaspina
Gabriele Malaspina
Digital product designer   
Malaspina Gabriele    
13 june
12:50 - 13:10
Digital Strategy
Branded

Tailored user experience with Emotion AI

In the digital world, user experience is paramount. Knowing in advance the inclinations, preferences, attitudes, and behaviors of our audience allows us to anticipate the right actions in communication, marketing, sales, or HR. By combining psychometric profiling tools with artificial intelligence, we can revolutionize the user experience on one hand and give organizations a competitive advantage on the other.
Paolo Massarani
Paolo Massarani
Managing Director    
Athics   
13 june
12:50 - 13:10
Digital Tools & Services
Branded

From 0 to 160,000 followers without selling online. The power of personal branding. The case of Chiara Voliani.

How to launch and position a product in the luxury sector through the personal branding of an unknown person, without investing in a structured media plan. The story of a designer who became the ambassador of her brand worldwide with one strong belief: I do not sell online. The case of Chiara Voliani.
Martina Pescioli
Martina Pescioli
Founder & Creative Director   
Mentarossa Comunicazione    
13 june
12:50 - 13:30
Human Rights
English

Technology for the promotion of Human Rights, Accessibility, Inclusion and Corporate Social Responsibility: legislative landscape, challenges and opportunities

Explore how technology can be used to monitor and promote human rights, corporate social responsibility, digital accessibility for people with disabilities, diversity & inclusion, and anti-discrimination on a global scale, as well as the challenges and opportunities connected with the design of its legislative landscape.
Haydée Longo
Haydée Longo
Disability Lawyer & Advocate - Disability Manager   
Lex4all   
13 june
12:50 - 13:30
Prophets of AI
English

Wisdom & Leadership in the AI Era

Global culture is rapidly transforming as digital technology, in particular AI, becomes an integrated aspect of how we see and engage with reality. Many leaders are challenged as they try to keep up with the growing complexity and demands of the hyper-paced digital economy while also leading their teams through this time of uncertainty and change. It is not enough to be agile and technologically savvy in these times. As various modern day philosophers have urged, it is emotional intelligence and mental flexibility, guided by a deeply informed value system, that will enable people to adapt and potentially thrive in these disruptive times. It is a nuanced understanding of the upside of human potential, and the mental discipline it requires to cultivate this, that will distinguish the leader of the future from an ordinary leader. The leader who can navigate this new climate, role-modeling the internal resources needed, such as self-awareness, presence, empathy and wisdom, can encourage their teams to move beyond fear and creatively participate in shaping this new era of possibility. A leader who recognizes that we must make progress in wisdom as fast as we make progress in technology.
Anahita Moghaddam
Anahita Moghaddam
Founder   
Neural Beings   
13 june
12:50 - 13:30
E-Commerce
Advanced

The AI-commerce era. Virtual agents and a new approach to communication for online shopping

Artificial Intelligence is revolutionizing the interaction between businesses and consumers. This momentous change comes at a particular historical moment for e-commerce. After the pandemic years, online commerce is finding its natural place within companies' omnichannel strategies, leading to steady growth in competitiveness on this front as well. Virtual Agents and a different way of communicating with customers can represent an innovative and influential business driver for online stores.
Gianluca Maruzzella
Gianluca Maruzzella
CEO & Co-Founder   
indigo.ai   
13 june
12:50 - 13:30
Machine Learning

Harry Potter and the Elastic Semantic Search

Let's demystify Gen AI and see how we can apply it to fun, approachable solutions, with a magical twist. We'll first explore how vector embeddings and LLMs work, before we set off to build our search solution (with a live demo). Using the Elastic Python clients we first create indexes for Harry Potter characters, and film subtitles. We can import compatible 3rd party LLMs through an enriching pipeline; allowing us to add sentiment analysis and embeddings to our text. We’ll build a semantic search engine that can browse the books better than the ultimate fan.
Iulia Feroli
Iulia Feroli
Senior Developer Advocate   
Elastic   
13 june
12:50 - 13:30
Marketing Automation
Advanced

Loyalty, CRM, and Marketing Automation: The Engine of Your Data Strategy

Companies seek customer retention, but loyalty is increasingly difficult to achieve. Through engagement-centered loyalty programs rather than promotions, companies can oversee every customer touchpoint and leverage collected data. We will explore omni-channel loyalty use cases and focus on technology, data, and marketing automation. Because loyalty, like CRM, impacts every department of the company.
Giorgio Gnoli
Giorgio Gnoli
Customer Communication Manager   
Belron International   
13 june
12:50 - 13:10
Book Presentation

HOEPLI - THINKING THE FUTURE: Understanding the customer's personality. Neuromarketing and AI to grow your business - Neuromarketing, Ethics, and Artificial Intelligence: the marketing of the future?

In the increasingly competitive and customer-oriented context of contemporary marketing, understanding customers' personalities has become a crucial objective for businesses. AI has revolutionized the way we analyze and interpret customer data, opening up new opportunities to deeply understand their preferences, behaviors, and needs. In the case studies we will present, concrete examples of companies that are already successfully leveraging AI will be illustrated, taking into account the ethical challenges and privacy considerations associated with these practices.
Mariano Diotto
Maurizio Vedovati
Simona Ruffino
Mariano Diotto
Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario   
Neuromarketer    
Maurizio Vedovati
Publisher & Moderator   
Hoepli Editore   
Simona Ruffino
Brand strategist & Neurobrand Specialist. Consulente di brand nazionali ed europei   
Simona Ruffino    
13 june
12:50 - 13:10
Future of Open Innovation & VC
English

Coopetition for Regeneration: Collaborating to Reduce our Footprint

Explore the concept of "coopetition" as a powerful driver for collective action and discover how partnerships can accelerate progress towards a more sustainable future.
Martina Fondi
Andrea Zuanetti
Virginia Castellucci
Uros Lekic
Martina Fondi
Partner, Business Developer & Head of Forestry    
Treedom   
Andrea Zuanetti
CEO   
Up2You Srl SB   
Virginia Castellucci
Head of Sustainability   
3Bee   
Uros Lekic
Founder and GP   
TenNine VC and TenNine PRO   
Present in the following paths:
Human Rights & Sustainability
13 june
12:50 - 13:30
Content Marketing
Advanced

Content Marketing Reloaded: 5 Impacts of Generative AI, from Budget to Organizational Structure

Generative AI is changing - also - how we do and will do content marketing. What organizational choices will allow entrepreneurs and marketing managers to continue leveraging content to generate sales and satisfied customers? What are the most significant impacts for companies investing in content? During this speech, I present the main transformations and five lines of action to continue achieving a return on investment in content
Miriam Bertoli
Miriam Bertoli
Digital & Content Marketing Strategist   
Miriambertoli.com   
13 june
12:50 - 13:10
Sustainability & Tech

Innovation and Energy Transition: Challenges and Technologies for the Evolution of the Electrical System

The energy transition represents an unprecedented evolution for the electrical system! Terna, in its role as Transmission System Operator, has equipped itself with methods and tools to ensure that technology and innovation serve as strategic levers to address this monumental change. We will discuss the challenges that an infrastructure manager like Terna faces and how Open Innovation can provide answers and tangible solutions to these challenges. Venture Capital, Outposts in Silicon Valley, National Innovation Community: these are the tools supporting the evolution of the Italian TSO.
Marco Pietrucci
Marco Pietrucci
Head of Innovation   
Terna   
13 june
12:50 - 13:10
Innovation Showcase

Soul Kitchen's strategic choice for scalable growth: GROW with SAP for scaleups

Ivano Fossati
Andrea Cova
Ivano Fossati
VP - Head of Cloud ERP   
SAP Italia   
Andrea Cova
CEO   
Soul-K   
13 june
12:50 - 13:30
Tourism
Advanced

How is the local ecosystem changing? Knowing all the updates of Google Business Profile to make the most of it

Google Business Profile is introducing significant changes that impact aspects of Local SEO, the Social dimension, the utilization of AI, and much more. Understanding Google's moves and interpreting user changes is essential to fully leverage the potential of Local Search Marketing.
Veronica Rizzo
Veronica Rizzo
Local Marketing Specialist   
Local Strategy   
13 june
12:50 - 13:30
Italy, EU and Global Diplomacy

Biometric recognition: from unlocking smartphones to mass surveillance

Moderator and Speaker: Vincenzo Tiani

This panel discussion delves into the expanding role of biometric technologies, which have moved beyond simple applications like smartphone security to become central in extensive surveillance networks. It highlights the critical privacy and human rights issues that arise as these technologies are increasingly embedded in everyday life. The conversation will cover the ethical challenges, regulatory frameworks, and future implications of biometric data use, emphasizing the need for balanced advancement that respects individual privacy and prevents potential misuse. 
Tiani
 Turola
Vincenzo Tiani
Data Regulation Expert   
PANETTA, VUB, IULM University   
Martina Turola
The Good Lobby Italia   
Head of Communications    
13 june
12:50 - 13:30
Tech Research

Reinforcement Learning for Smart Management of Renewable Energy Communities

Renewable energy sources, as vital as they are volatile, are at the center of new distributed energy production systems, such as Renewable Energy Communities (RECs). However, the limited controllability of renewables can lead to power grid instability problems, creating disruptions for the country's civil and manufacturing sectors. We will explore a Reinforcement Learning solution designed to optimize energy flows in RECs, maximizing environmental, social, and economic benefits for both communities and the entire country.
Anna Caponi
Anna Caponi
Research Fellow | UX/UI Designer   
Università di Siena, Sunlink, Insula Net   
13 june
12:50 - 13:10
Startup Stage
English

Innovate From Italy

Let's start here: this panel discussion will help you identify what opportunities should be seized by Italian startups, SMEs and companies and what conditions can make Italy increasingly attractive to those who will choose to innovate from our country.
Lucia Chierchia
Massimo Carnelos
Giovanni Zazzerini
Joe Zadeh
Lucia Chierchia
Managing Partner    
GELLIFY   
Massimo Carnelos
Head of Innovation   
Italian Ministry for Foreign Affairs and International Cooperation   
Giovanni Zazzerini
Secretary General   
INSME   
Joe Zadeh
Former Head of Product & Experiences   
Airbnb   
13 june
12:50 - 13:20
Tech Policies and Communities

AI & Democracy: Challenges, Threats, and Opportunities in Democratic Societies

Moderator: Camilla Rangoni
The introduction of artificial intelligence (AI) in democratic societies presents a range of challenges, threats, and opportunities that deserve careful analysis. This panel will explore how AI can influence democratic processes, highlighting both the risks of public opinion manipulation and social control, as well as the potential to enhance civic participation and governmental transparency. During the debate, we will discuss how AI can be used both to strengthen and to threaten democracy, with a particular focus on the implications for established democracies and totalitarian regimes.
Rangoni
Tsepkalo
Casaleggio
Camilla Rangoni
Speaker   
Geopolis   
Valery Tsepkalo
Former Ambassador; Founder and CEO   
United States; Belarus Hi-Tech Park.   
Davide Casaleggio
Author of the book   
“Gli algoritmi del potere. Come l’IA riscriverà la politica e la società”   
13 june
12:50 - 13:10
#mareAsinistra - attrarre talenti in Puglia

Digital nomadism: people free to live and work anywhere

Ciuffreda
Massimo Ciuffreda
   
Local Manager Rete HUBitat Mattinata   
13 june
13:00 - 13:30
Data Valley

BEM: organizing the smart city with intelligence and AI


Massimo Bugani
Massimo Bugani
Councilor for Digital Agenda @Municipality of Bologna   
Councilor for Digital Agenda Bologna   
13 june
13:10 - 13:30
Content Creators

Mind Scrolling: Searching for Balance Between Thumb and Mind

Are social media ruining our mental health? Is it possible to find a balance between FOMO, social comparison, malicious individuals, and the communication needs that drive people to spend more and more time on digital platforms? This speech will explore the interaction between mental health and social media, analyzing both the positive and negative effects of digital platforms on psychological well-being.
Martina Mazzei
Martina Mazzei
GameHer - psychology, video games and pop culture Content Creator and Founder   
DECK Communication   
13 june
13:10 - 13:30
Digital Tools & Services
Branded

SEO in P**n. How to help increase earnings in a challenging field by leveraging automations

Have you ever worked with SEO in the adult industry? In such a sensitive field, where there are many new ideas and limitations, I'll tell you about a case study that increased the client's earnings by leveraging automations.
Giovanni Le Coche
Giovanni Le Coche
CEO & Head of Digital Marketing   
Arkys    
13 june
13:10 - 13:30
Book Presentation

COMMUNICATION AT THE TIME OF AI - could ChatGPT ever answer 'it depends'?

Rocco Rossitto, author of Saying something does not mean having something to say, and Sergio Sentinelli, author of Asking the right question. The art of working with ChatGPT and AI, dialogue on the topic of communication in the time of AI. On the one hand the point of view of a communication consultant, whose twenty years of experience have led him to reflect on the concept of tailored-made communication, where there can be no cooked and eaten recipes. On the other hand, that of someone who is engaged in a continuous dialogue with the most famous machine of all, ChatGPT, in order to be able to obtain the most effective answers, capable of saving us precious time. What would happen if we asked ChatGPT what is the best communication strategy? "It depends" might be its answer?The speech will be moderated by Elisa Basso
Rocco Rossitto
Sergio Sentinelli
Elisa Basso
Editor   
Apogeo Editore   
Rocco Rossitto
Communication Strategist   
Freelance   
Sergio Sentinelli
Ingegnere informatico   
Sinaptica 4.0   
13 june
13:10 - 13:30
Innovation Showcase

Performya: From Google Analytics Activation to True Data-Driven Omnichannel

In a rapidly changing market, Performya turns your marketing into a true Omnichannel Data-Driven Engine in one click. Today there can be no other useful marketing choice.Get a unified and reliable view of all your online and offline activities with one intuitive analytics hub.Performya offers a tailored approach to marketing, with optimized, pre-configured solutions for every industry.Find out now with concrete data how Performya helped other companies overcome challenges and achieve their goals!Because it’s gonna be yours next.
Alessandro Carrieri
Alessandro Carrieri
Marketing Advisor & Professor   
Performya Founder & CMO   
13 june
13:10 - 13:30
Work, HR & Digital Skills

Innovating to Elevate: Pioneering Well-Being as Leadership's New Frontier

In an era dominated by rapid technological advances and constant change, the question arises: How do leaders foster environments that not only nurture health and well-being but also inspire and propel their teams toward unprecedented heights of motivation and engagement? This presentation delves into the vital role that leadership plays in shaping future-ready organizations, highlighting how they can serve as bastions of well-being, innovation, and positivity. It explores the intricate dynamics between leadership, culture, and community, emphasizing how adept leaders foster a culture of engagement, creativity and collaboration.
Barbara Dalle Pezze
Barbara Dalle Pezze
Global Leadership Coach and Executive Advisor, President of ILCI (Italy)    
John Mattone Global   
13 june
13:10 - 13:30
Tech 4 Business
Branded

The use of blockchain for safeguarding corporate know-how and products in the market

IT Value Partner is pleased to present at WMF2024 how to leverage the potential of blockchain technology to define innovative protection mechanisms for businesses and consumers. Through the AIDA® platform and the use of Digital Assets, we will explain how it's easy to combat counterfeiting while simultaneously offering innovative experiences to consumers.
Alberto Asti
Alberto Asti
CEO    
IT Value Partner   
13 june
13:10 - 13:30
Future of Open Innovation & VC
English

Future of cities and communities: are cities a platform for technological and social innovation?

Cities are living organisms, and their prosperity is based on their resilience and in their ability to adapt to changes, and emerging technologies can be used as allies in urban planning.
Daniele Alberti
Carlo Tursi
Marco Pietrucci
Francesca Blanc
Abdul Hadhi
Daniele Alberti
Head of Global Open Innovation   
Planet Smart City - Smartcorehub.com   
Carlo Tursi
CEO   
UrbanV   
Marco Pietrucci
Head of Innovation   
Terna   
Francesca Blanc
Researcher - Urban & Regional Planner   
LINKS Foundation   
Abdul Hadhi
Family Office Manager   
Lamar Holding W.L.L   
13 june
13:10 - 13:30
Digital Strategy

Marketing Manager Profession

The role of the Digital Marketing Manager is increasingly evolving into that of a comprehensive Marketing Manager. In this session, participants will be guided step-by-step through the strategic framework of marketing and the future of digital, with the goal of avoiding fleeting trends and restoring marketing's dignity as a comprehensive economic science. The approach will be practical and operational, enriched with case studies, while respecting the academic value of the discipline.
Giorgio Soffiato
Giorgio Soffiato
Amministratore delegato   
Marketing Arena Spa   
13 june
13:10 - 13:30
Sustainability & Tech

Toward a Sustainable Future: SACE's tools to support the development of Italian companies

SACE's ESG strategy aims to integrate environmental, social and governance criteria into business decisions maximizing the impact on the 17 SDGs.With innovative tools it supports Italian companies on the path of business reconversion and development, ensuring economic and social sustainability. We will tell you about the new ESG Hub Platform and how, through the use of Text Mining, sustainability-related news can be transformed into value for the company.
Alessandro Martucci
Clelia Marano
Alessandro Martucci
AGILE PLANNING & PERFORMANCE MANAGEMENT   
SACE   
Clelia Marano
CUSTOMER INSIGHT & PRODUCT SOLUTIONS   
SACE   
13 june
13:10 - 13:30
Startup Stage
English

Invitalia for Innovation

Massimo Calzoni
Massimo Calzoni
Promotion Manager, support services and coordinator of the Invitalia Startup System   
INVITALIA   
13 june
13:10 - 13:30
#mareAsinistra - attrarre talenti in Puglia

SexJujube: Explore Inclusive Pleasure with Innovation

SexJujube is an innovative start-up company dedicated to revolutionizing the world of e-commerce in the area of sexual wellness. We sell selected sex toys online to ensure the sexual well-being of everyone, with a special focus on people with disabilities. We offer expert advice and educational services to break down taboos and promote healthy and inclusive sexuality. With SexJujube, every individual can explore pleasure in a safe and satisfying way, regardless of their physical abilities.
Antonella Amoruso
   
You & Me Hot SRL   
13 june
13:10 - 13:40
WMF Activities

Contest Band Stage - First session

Inibique & St. john - Dream Made Before
Band live: Inibique & St. john - Dream Made Before
   
   
13 june
14:10 - 14:20
Future of Open Innovation & VC
English

Italian innovative ecosystem: facts and figures

Presentation of the Quarterly Venture Capital Investments Observatory in Italy
Fabio Massimo Mondini de Focatiis
Fabio Massimo Mondini de Focatiis
Founder   
Growth Capital Srl   
13 june
14:20 - 15:00
Advertising

Advertising and B2B: How to Reach a Niche Target Audience, the Mapei Case

Reaching the right user is always challenging, but it becomes even more so when our audience is a highly specific professional figure in the construction industry. Over the course of several years, with Mapei, we have refined methods to intercept and engage the right individuals on Google, YouTube, and Meta.
Angela Venturin
Angela Venturin
Head of digital advertising   
MOCA Interactive   
13 june
14:20 - 14:40
Book Presentation

MACRO MAFIA - The multinational of clans that is conquering the world

Hunt for the new bosses of the globalized world: the secrets of the super cartel dominating international crime revealed by the journalist who uncovered the mafia's infiltration in Rome and the power of the Casamonica.
Floriana Bulfon
Floriana Bulfon
Journalist - Investigations and organized crime, cyber, terrorism   
13 june
14:20 - 15:00
Brand

The Importance of Brand Codes in Branding

Logo? Do you really think that's enough to make your brand recognizable? To create a truly memorable brand, you need to identify your brand codes (visual, auditory, olfactory, and verbal) and use them everywhere, as consistently and redundantly as possible. In this speech, we will explore the various types of brand codes, with examples of brands successfully applying them.
Valentina Falcinelli
Valentina Falcinelli
Brand strategist, consulente di verbal identity e copywriter   
Pennamontata   
13 june
14:20 - 15:00
Human Rights
English

Universal Declaration of Human Rights: Does Dignity, Freedom and Justice apply to all?

On 10 December 2023 the United Nations celebrated 75 years since the adoption of the Universal Declaration of Human Rights in 1948. This milestone document set out for the first time, fundamental human rights to be universally protected and yet these rights continue to be infringed upon at will by the member states. With major geopolitical tensions spanning three continents the Middle East, Europe and Africa it's becoming increasingly clear that human rights do not apply to all, Dignity, Freedom and Justice is the privilege of the few. This panel will critically examine the state of geopolitics and put to test the Universal Declaration of Human Rights against gross human rights violations in the Middle East, Europe and Africa.
Siyabulela Mandela
Weza Bombo Joao
Gala Ivkovic
Siyabulela Mandela
Visiting Prof. Politics & International Relations   
University of Kurdistan Hewlêr   
Weza Bombo Joao
Founder and Chairman of the Africa Association + Sustainability Consultant at Ernst & Young   
EY Sustainability   
Gala Ivkovic
Project Manager   
Rondine CIttadella della Pace   
13 june
14:20 - 15:00
Social Media Strategies

Between Performance and Brandformance through graphic optimisation of dynamic advertisements

Customising dynamic creative allows you to best showcase the products in your catalogue and at the same time enhance your brand, all in one sales-oriented ad.The speech will provide an overview of dynamic ad design, including the use of dedicated tools, best practices and results from selected AB tests.
Silvia Maggio
Silvia Maggio
Digital Advertising Specialist   
WMR Group | Studio Cappello   
13 june
14:20 - 15:00
AI Tools & Services
Branded

Introducing two AI copilots for business and better living: MygenMe and GetYourbiz

We will present the two innovative apps entirely based on A.I. to help anyone who wants to start their own business and anyone who wants to have a genius alter ego: GetYourBiz is an app that, using artificial intelligence, analyzes the user's idea and provides a personalized business plan as well as also offers suggestions to accompany the user at every stage, from the creation of the business plan to the start of the business. On the other hand, MyGenMe is an innovative app that serves as a personal assistant that adapts to the user's needs by providing personalized support for achieving goals, improving life, developing skills, and optimizing work.
Stefano Santori
Virgilio Degiovanni
Stefano Santori
Founder   
Millionaire Job   
Virgilio Degiovanni
Marketing Strategist   
MJOB Srl   
13 june
14:20 - 14:40
Content Creators

Creating content is easy if you know how to do it

Creating content is easy, anyone can do it. But knowing how to do it effectively is the key. Elements such as passion, understanding your audience, and constant practice are fundamental for creating successful content. In this speech, you will discover how to overcome creative obstacles and transform your vision into engaging and meaningful content.
Andrea Ciraolo
Andrea Ciraolo
Content Creator   
13 june
14:20 - 14:40
Work, HR & Digital Skills

Short story long: Consulting firms communicate poorly because communicating like this no longer works today

We are inclusive, innovative, and sustainable." "With us, you'll find a fresh and stimulating environment." "Resources are important to us." Yes, on social media, and then nothing is true. How many times have you experienced this boredom towards brand communication? Too many for me. Today, consulting firms are too focused on talking about their products and services, and this makes them very dull. What is needed? Talking about the needs of their target audience. Only in this way can turnover and frustration be reduced, and the best talents attracted. Because let's say it, this institutional communication is just from...consultants :)
Federico Vezza
Federico Vezza
Founder & Fractional Manager   
Consulenzaconfusa   
13 june
14:20 - 15:00
UX & UI

UX vs. SEO: who will win in the e-commerce information architecture ring?

Information architecture is crucial to the success of an e-commerce, but how best to design it? Users in the middle or keywords in the middle? Is it possible to find a compromise or will marketers and designers always have their gloves on? We look forward to seeing you ringside in the UX room!
Chiara Peretti
Enrico Gualandi
Chiara Peretti
Head of UX   
Dinova   
Enrico Gualandi
Head of Strategy   
Social Factor / Deda Digital   
13 june
14:20 - 15:00
Prophets of AI
English

Protopia: Human Agency vs Tech Theology

Monika Bielskyte's research explores how SciFi influences real future-making, and often biases us to focus on fictional dangers while ignoring very real risks. AI is set to supercharge hybrid warfare and facilitate social and geopolitical fracturing - how can we avoid fear-based narratives, while ensuring that Gen AI tools are used not just to simulate/distort our past or present reality, but also to foster population scale resilience and prototype more expansive, hopeful and livable future possibilities?
Monika Bielskyte
Monika Bielskyte
Founder   
Protopia futures   
13 june
14:20 - 14:40
Innovation Showcase
English

Horizon Europe in a nutshell.

A strong chance of getting a grant for your innovative project, especially for women-led startups and startups established in "emerging" countries or regions as innovators.
Edoardo Lucini
Sanjay Kakkar
Ángel González
Edoardo Lucini
Advisor   
Inspiralia   
Sanjay Kakkar
CEO   
Tensive SRL   
Ángel González
Health team manager   
Inspiralia   
13 june
14:20 - 14:40
Digital Tools & Services
Branded

Online Firm: From Paper to Cloud, Making Your Business More Competitive in the Market

How do you get your contracts signed? With Online Firm, not only do you transition from paper to cloud, but also from scrap paper to legally valid documents. Let me tell you how advanced electronic signature can enhance the efficiency and competitiveness of your business by reducing document management times and ensuring regulatory compliance. Examples and use cases included.
Massimiliano Baldin
Massimiliano Baldin
Brand Owner   
FirmOnline   
13 june
14:20 - 15:00
Tech Policies and Communities

Navigating the Future: Artificial Intelligence, Digital Media and Political Communication.

Moderator and speaker: Antonio Palmieri
In collaboration with Fondazione Pensiero Solido
In 2024, over 50 elections worldwide and a voter turnout of 2 billion citizens marked it as the most electoral year ever. The discussion centers around the growing role of artificial intelligence and digital media in politics, focusing on generative AI and its revolutionizing effect on political communication. Ethical challenges and political implications are addressed, along with strategies to ensure responsible and inclusive use of these technologies in digital governance, promoting transparency, accountability, and democratic participation
Palmieri
Di Costanzo
Salmi
Giovanna Cosenza
Antonio Palmieri
President   
Fondazione Pensiero Solido   
Francesco Di Costanzo
President   
Fondazione Italia Digitale   
Lorenzo Salmi
CEO   
Piave Digital Agency   
Giovanna Cosenza
Full Professor   
Università di Bologna   
13 june
14:20 - 14:40
Legal Tech

Bitcoin and Cryptocurrencies: the seizureability of wallets and crypto ETFs

The approval of spot ETFs and Bitcoin's halving have reignited interest in cryptocurrencies. But in case of legal issues, can they be seized? Analysis of the reference regulations and prospects for an asset experiencing strong expansion but lacking legal precedents
Vincenzo Guidotti Mistrali
Vincenzo Guidotti Mistrali
Lawyer e Co-Founder   
Studio Legale GM   
13 june
14:20 - 14:40
Tech 4 Business
Branded

How to build and scale a replicable and high-performing B2B vending machine

What are the key elements to consider when building and then scaling a B2B vending machine? And how to make it both high-performing and replicable?The fundamental steps to take are always five:Find the Product Market Fit.Build the absolute best Revenue team for the company's stage of life.Have clear processes for converting opportunities into customers.Activate the best acquisition channels for your business model (Outbound, Inbound, Advertising, Referral, Existing Customer Base).Assemble the right technological stack to have full control over the metrics that matter and thus the entire sales machine.Let's see how ResultConsulting applies these concepts for itself and for its clients
Matteo Mirabella
Giacomo Calabrese
Matteo Mirabella
Co-founder   
ResultConsulting    
Giacomo Calabrese
Co-founder   
ResultConsulting   
13 june
14:20 - 14:40
Marketing Automation
Branded

From Marketing Automation to Customer Experience Automation: how the world of Automation is evolving

Marketing Automation is changing. The strategies that worked 10 years ago, even just 5, don’t work anymore. Your contacts are flooded with commercial emails, which they delete without reading.What can a company do to succeed with Marketing Automation? It has to adapt to the times. Change strategy. The modern company, to succeed, must think bigger. He needs to move from the concept of Marketing Automation to that of Customer Experience Automation.
Alessandro Baglieri
Alessandro Baglieri
Marketing Manager   
Active Powered   
13 june
14:20 - 15:00
Machine Learning

Unlocking the Future of Data: Powering Next-Gen AI with Vector Databases

Vector databases are transforming how we handle data, allowing us to search through text, images, and audio by converting them into vectors. Today, we'll dive into the basics of this exciting technology and discuss its potential to revolutionize our next-generation AI applications. We'll examine typical uses for these databases and the essential tools
developers need. Plus, we'll zoom in on the advanced capabilities of vector search and semantic caching in Java, showcasing these through a live demo with Redis libraries. Get ready to see how these powerful tools can change the game!
Luigi Fugaro
Luigi Fugaro
Solution Architect   
Redis   
13 june
14:20 - 14:40
Future of Open Innovation & VC
English

Investing in Italy

Italy is home to a growing startup ecosystem, with active involvement from both the public and private sectors.
Francesco Cerruti
Gianluca Dettori
Giuseppe Donvito
Antonella Grassigli
Francesco Cerruti
Direttore Generale   
Italian Tech Alliance   
Gianluca Dettori
Chairman, Partner   
Primo Ventures   
Giuseppe Donvito
Partner   
P101 Venture   
Antonella Grassigli
Co-Founder and CEO   
Doorway SB   
13 june
14:20 - 15:00
Startup Stage
English

Future of Cities & Communities : Pitch session selected startups

Smart City, Smart Community, IOT, Mobility, Energy Prosumer Market, Energy Storage, Efficiency & Management, Renewables & Alternative Fuels, Platform Economy, Big Data & Analytics, Environmental Sensors, Digital Twins, Smart Home & Buildings.
Volvero
   
   
Latitudo 40
   
   
INPOI
   
   
Mine Crime
   
   
Ganiga Innovation
   
   
Kabreet
   
   
Hiryo
   
   
BNDL
   
   
13 june
14:20 - 15:00
AI for Future
Branded

Building Meaningful AI

In the presentation "Building Meaningful AI," we will explore the processes and principles involved in creating artificial intelligence that not only solves complex problems but also carries social and ethical significance. We'll delve into the integration of human-centric design, the importance of transparency and ethics, and the impact of AI on society, ensuring that the technology we develop is both innovative and responsible.
Martin Nanni
Martin Nanni
Chief Technology Officer Europe   
Globant   
13 june
14:20 - 15:00
E-Commerce
Branded

Connecteed: The Key to a Successful Omnichannel Strategy

In this workshop, we will explain what an omnichannel strategy is, its importance in the current scenario, and how the feed manager can serve as the connection point between all the various company channels and touchpoints thanks to its customization capabilities. Additionally, we will highlight the importance of having unified, real-time updated data through case studies.
Diego Santoro
Diego Santoro
CTO   
Connecteed   
13 june
14:20 - 15:00
Digital Strategy
Branded

CRO explained to Grandma: simplifying data understanding to improve results

A new method of interpreting and narrating data that simplifies the understanding of insights from different qualitative-quantitative research. CRO is transformed into an intuitive and accessible process that connects the languages of Analytics, SEO and UX experts into a single voice. The goal? To guide companies towards quickly identifying website pain points and planning the most effective actions to optimise digital performance.
Dario Mattasoglio
Dario Mattasoglio
Digital Optimization Lead   
PwC Italia   
13 june
14:20 - 15:00
Content Marketing
Branded

Hello Boomer! Still creating content based on creativity? Say hello to SEO

Social media and SEO as parallel universes? That's a thing of the past. In a "messy" digital world with increasingly innovative search intents, how can we develop communication that isn't self-referential but answers the real questions of users? Here's what you'll see in this speech: methods, ideas, and suggestions for work based on a multi-touchpoint analysis and a brandformance approach between SEO and content.
Maria Paloschi
Vanessa Basso
Maria Paloschi
SEO Manager   
The Brandformance Society   
Vanessa Basso
Content Strategist   
The Brandformance Society   
13 june
14:20 - 14:40
Sustainability & Tech
Branded

Italian consumers' knowledge and behaviour on intelligent packaging and sustainable packaging

The development of technologies applied to packaging, and the search for suitable materials and solutions to reduce the environmental impact of products, are central themes in the construction of an economy and culture of sustainability. In this direction, the intervention focuses on the role of primary importance played by the level of knowledge/awareness and choices of consumers as actors potentially capable of orienting the choices of the production system and the market. 
Fabio Piacenti
Fabio Piacenti
Presidente   
Eures   
13 june
14:20 - 14:40
Tourism
An in-depth and unique analysis of the sustainability strategies integrated at the Hotel Cosmopolitan Bologna. A journey from environmental commitment to social responsibility, demonstrating how sustainable innovation can be economically advantageous and culturally enriching
ToBeDefined
To be announced
13 june
14:20 - 15:00
Italy, EU and Global Diplomacy

Academic Leadership: the Role of Universities in the Innovative Ecosystem

 Moderator: Antonello Barone

The panel will explore the critical role of digital innovation and educational technologies (Edutech) in the future of higher education. It will discuss how universities must evolve to meet the needs of modern students and the challenges of a rapidly changing world. Rectors and representatives from prestigious Italian universities will assess Edutech's contribution to scientific research, facilitating collaboration and data access. The event aims to outline strategies for maximizing the potential of digital innovation in academia, with a focus on the application of artificial intelligence.
Barone
Lorito
Milano
 Graziano
Antonello Barone
Director   
Kcomunicazione   
Matteo Lorito
Rector   
University of Naples Federico II   
Michela Milano
Director   
Alma Mater Research Institute for Human-Centered Artificial Intelligence    
Mariagrazia Graziano
Professor   
Teaching Lab - Polytechnic of Turin   
13 june
14:20 - 15:00
WorkTech Policies

The role of Regions in economic development: policies and initiatives to promote innovation

Moderator: Nico Perrone
This panel highlights the pivotal role of regional administrations in fostering local economic development through innovative policies and strategies. It aims to discuss best practices and tools to create a conducive environment for both the establishment and growth of businesses, emphasizing digitalization and international competitiveness. Additionally, it will focus on supporting businesses in transitioning towards digital technologies and ecological sustainability. Measures to enhance SME competitiveness, particularly through projects combining digital innovation and sustainability, will be explored.
Perrone
Fioroni
Callari
Pacini
Nico Perrone
Director   
DIRE Agency   
Michele Fioroni
Councilor for Economic Development, Innovation, Digital and Simplification   
Umbria Region   
Sebastiano Callari
Councilor for Heritage, State Property, General Services and Information Systems   
Friuli-Venezia Giulia Region   
Pietro Pacini
President; General Manager   
Assinter Italia; CSI Piemonte   
13 june
14:20 - 15:00
Tech Research

New Variables to Compete with Artificial Intelligence: Anticipation, Creativity, and Supercomputing

Artificial Intelligence poses significant challenges to professionals and organizations. Some of these are technical challenges, related to the search for ever greater efficiency in model training and speeding up, for which the use of supercomputing is a key factor. Others concern the imagination of new ways of interacting with Artificial Intelligence: we will explore in particular anticipation and creativity as facilitators of innovative experiences.
Giorgio Casoni
Eleonora Barelli
Andrea Cattabriga
Giorgio Casoni
Research Fellow | Advanced Design Unit   
UNIBO   
Eleonora Barelli
Project Manager   
IFAB   
Andrea Cattabriga
Technologist, Researcher & Strategic Designer   
University of Bologna   
13 june
14:20 - 15:00
Data Valley

AI x AI = Intelligent Applications for Accessible Initiatives, the IFAB projects

Battini
Federico Battini
Data Scientist   
Fondazione IFAB   
13 june
14:20 - 14:40
#mareAsinistra - attrarre talenti in Puglia

Aroundrs: the food packaging revolution through reuse

Every year in Europe, 16mld cups are produced and 2mld disposable containers inevitably destined to become waste. The usefulness of containers is very short, the average time of use being about 30 minutes. And it is in this scenario that Aroundrs was created to offer a circular and sustainable alternative, making packaging reusable through the use of technology and data with the goal of countering the increase in waste resulting from the use of disposable containers.
Zanatta
Giulia Zanatta
   
Arounds srl SB   
13 june
14:30 - 15:15
Case delle Tecnologie Emergenti

CTE Success Stories - Cultural and Creative Industry

A meeting to tell the success stories of companies belonging to the entrepreneurial and territorial ecosystems of some of Italy's 13 Emerging Technology Houses (CTEs), with a focus on the cultural and creative industries.
Scarano
Passeri
Caputo
Frosi
Morosi
Troja
Cook
Serrani
Giampietro
Amedeo Scarano
Founder & CEO   
Caprice Bespoke   
Giorgio Passeri
Responsabile Ricerca e Sviluppo   
Umbra Control   
Luigi Caputo
Founder & CEO   
Emaze Gaming   
Stefano Frosi
CoFounder   
Open Stage   
Federico Morosi
CEO e Co-founder   
Why Only White   
Marco Troja
CEO e Founder   
Anima Blockchain   
Riccardo Cook
Co-founder e General Manager   
Prysm   
Simone Serrani
CEO & FOUNDER   
Ticketoo   
Arianna Giampietro
Founder e account manager   
Maze   
13 june
14:40 - 15:00
Content Creators

The body and the digital: exploring online body positivity

The web can be a powerful tool to give a voice to causes that have been ignored for too long. Starting from my story, I will talk about how the Internet can be a means to understand that regardless of one’s body, every individual deserves respect and the same opportunities given to those with a body that conforms to society's standards. I will share the challenges I have faced along the way and how I have overcome common prejudices, using my online platform to inspire and encourage others to do the same. We will then examine how the web can be a fertile ground for creating inclusive and positive spaces that celebrate diversity in all its forms.
Muriel De Gennaro
Muriel De Gennaro
Content creator, Divulgatrice lgbtqia+ & Body positive   
Content creator   
13 june
14:40 - 15:00
Marketing Automation
Branded

Email Marketing and Automation Strategies for B2B with MagNews: The Carel Case

​A journey that led an important B2B company to better understand its subscriber base, send more relevant messages to the right people, and qualify leads to pass on to Sales. Through the martech platform MagNews, we integrated automated workflows, on-site messages, and lead scoring processes to transition from a situation of occasional and undifferentiated sending to a strategy aimed at nurturing relationships with prospects, clients, and stakeholders.
Alessandra Farabegoli
Fabio Canzini
Alessandra Farabegoli
Co-Founder   
Palabra   
Fabio Canzini
Channel Sales Manager   
magnews   
13 june
14:40 - 15:00
Book Presentation

I CHANGE MY LIFE, I'M GOING TO THE SOUTH. Becoming southerners and living happily

Do you ever stop and realize you're not happy? Of thinking that office work and a cramped apartment suddenly aren't for you anymore? After a life at one hundred miles per hour, Alessandro Brunello moves from the metropolis to the South to discover another paradigm of happiness.The author teaches us - naturally and ironically - that there are no rules for happiness, but there are places where being happy is not so impossible.
Alessandro Brunello
Alessandro Brunello
Crowdfunding Expert & Teacher   
13 june
14:40 - 15:00
Tech 4 Business
Branded

Keeping Up with Change

Beenear: continuous evolution and innovation in the IT sector, transitioning from services to integrated solutions for a future without limits.
Daniela Vallo
Daniela Vallo
CEO    
Beenear   
13 june
14:40 - 15:00
Digital Tools & Services
Branded

Marketing Sprint®, the 4-Day +1 Marketing Plan

Brand identity, market intelligence, planning and measurement, from strategy conception to testing. All of this, before investing. The effective and sustainable method, which you too can use, to design marketing strategies quickly and comprehensively. An analytical, creative, agile, and data-informed mix: the formula that changes and grows brands, services, or products in 4 days.Techniques from big companies, without astronomical budgets, to integrate Lean culture of Agile Marketing into SMEs
Enrico Corinti
Enrico Corinti
Founder & CEO   
Webeing.net   
13 june
14:40 - 15:00
Legal Tech
English

Intellectual Property Law in the Age of Artificial Intelligence - Ownership, Collaboration, and Inventorship

In the age of artificial intelligence, intelllectual Property ( IP) ownership challenges arise in the realm of AI-generated inventions and ownership, necessitating clear guidelines. Without explicit policies, ambiguity and disputes hinder innovation. Clear ownership definitions foster collaboration and innovation. Recognition of both human and AI contributions is vital in patent intellectual Property law evolution. Can AI be recognized as inventors or owners of their work? Legal frameworks must adapt to accommodate technological progress. Clear guidelines and recognition of collaborative efforts are essential for a future where innovation thrives alongside IP legal clarity
Nancy Steidl
Nancy Steidl
International Business Consultant and Intellectual Property Law Specialist in AI and Big Data   
The business mission   
13 june
14:40 - 15:00
Future of Open Innovation & VC
English

Investing across Europe

Investing in startups across Europe can be an exciting venture.
Francesco Cerruti
Celeste Mastria
Andrea Gennarini
Davide Fioranelli
Nico Valenti Gatto
Francesco Cerruti
Direttore Generale   
Italian Tech Alliance   
Celeste Mastria
VC Investor   
360 Capital   
Andrea Gennarini
Managing Partner   
2100 Ventures   
Davide Fioranelli
CEO   
Lumen Ventures   
Nico Valenti Gatto
Director @ Bocconi for innovation   
Bocconi for innovation   
13 june
14:40 - 15:00
Work, HR & Digital Skills
Branded

Work and Artificial Intelligence: Challenges, Solutions, and the Impact on Human Resources

We will explore the complex dynamics between work and Artificial Intelligence. This presentation will analyze the emerging challenges in integrating AI into the workplace, offering practical solutions and discussing the crucial importance of managing the impact on the organization and human resources. An opportunity not to be missed to better understand the future of work in the AI era
Dario Rizzo
Andrea Galimberti
Dario Rizzo
Marketing Director   
Factorial   
Andrea Galimberti
Head of Partnerships & Strategy   
Factorial   
13 june
14:40 - 15:00
Tourism

Travel Outlook: Innovative trends & Customer Sentiment Insights

The talk aims to share the main market data and then focus on the main innovative trends in the sector, integrating traditional analysis methodologies with innovative approaches that allow to understand consumers' needs, characteristics and travel habits in real time.  The aim is also to offer an overview with respect to the state of the art of the main Italian startups in the world of tourism that are responding to some of the main challenges of industry operators.
Giulia Trombin
Roberta Anelli
Giulia Trombin
Presidente & COO   
Associazione Startup Turismo e Sharewood   
Roberta Anelli
Senior Manager   
PwC   
13 june
14:40 - 15:00
Innovation Showcase

Turning Passion into Profit: The Counterintuitive Method for Creating Successful Businesses

We will discover together how entrepreneurship can be fueled by your passion and how this can become the driving force for launching and growing a successful business. Through innovative strategies and unconventional practices, we will explore the path to entrepreneurial success, breaking patterns and challenging conventions. If you are ready to turn your passion into a profitable business, this talk is exactly what you need!
Alessio Boceda
Alessio Boceda
Co-founder @Startup Geeks   
13 june
14:40 - 15:00
Sustainability & Tech
Branded

Preventing food fraud through digital and intelligence-based technologies: the case of extra virgin olive oil

The EU-WATSON project will develop a set of tools and systems to detect and prevent fraudulent practices along the food supply chain. The main objective is to increase consumer awareness of the safety and value of food, leading to the adoption of healthier lifestyles and the development of sustainable food ecosystems. In particular, one of the pilots of the project wants to guarantee the authenticity and traceability of EVOO by creating a digital DNA fingerprint by portable, low-cost devices, automatic techniques to process the data. 
Valentina Passeri
Valentina Passeri
PostDoc Researcher    
CNR - IBBR   
13 june
14:40 - 15:00
#mareAsinistra - attrarre talenti in Puglia

Soon Online

Vecchio
Antonio Vecchio
   
Karaoke One   
13 june
15:00 - 15:20
AI for Future

Will Artificial Intelligence replace you? No, but those who know how to use AI will replace those who don't

AI, Generative AI, and the concept of a copilot are transforming businesses, introducing new jobs and new ways of working, with a focus on Augmentation and Automation. The session will provide an analysis of the expected transformations in the job market. What are the typical applications? What are the essential skills to fully leverage the opportunities offered by AI? How to promote Responsible AI adoption? And what does the European AI Act require in terms of corporate organization?
Luisella Giani
Luisella Giani
Europe and Middle East Head of Digital Enterprise Advisory   
Avanade   
13 june
15:00
Mainstage

Live set

Sarafine
Songwriter and performer   
   
13 june
15:00 - 15:20
Book Presentation

THE AUTHOR'S EGREGIO: a writer's ability to start a book promotion independently

The writer Cristian Cevoli has managed to sell a thousand copies with his work 'Fidarsi di ogni emozione'. As an author who has resorted to self-publication, he bears witness to how resourcefulness and determination can be the keys to reaching the target audience. Is it really possible for everyone to follow the same path as Cristian Cevoli? What does it mean to promote a book today? The author himself will give us the answer, in dialogue with his literary agent Marylin Santaniello.
Cristian Cevoli
Marylin Santaniello
Cristian Cevoli
Scrittore   
Sopra le Righe    
Marylin Santaniello
Ghostwriter, Fondatrice e Sales Manager    
Agenzia Sopralerighe   
13 june
15:00 - 18:00
WMF Activities

Work From Italy - Digital Nomads

Area "WORK FROM ITALY" Rete HUBitat - Scopri le iniziative volte alla diffusione del nomadismo digitale in Italia.
Alberto Mattei
Massimo Ciuffreda
Associazione Italia Nomadi Digitali
   
   
Alberto Mattei
Presidente   
Ass. Italiana Nomadi Digitali   
Massimo Ciuffreda
Vice Presidente   
Ass Italiana Nomadi Digitali   
13 june
15:00 - 15:40
Data Valley

MarghERita the big data platform for the PA of the Emilia-Romagna Region

MarghERita is the super computer that the Emilia-Romagna Region makes available to public administrations in the territory to orient, interpret and guide regional and territorial policy choices with data. The project is financed with resources from the Fund forDevelopment and Cohesion Fund (FSC).The supercomputing machine is equipped with 75 physical computational nodes, each consisting of 2 processors (with dedicated cards for parallel computing), 512 GB of Ram and a graphics card. It enables the realisation of projects that require the processing of large amounts of data (big data), which are initially initiated by the regional administration, autonomously or in collaboration with universities or other public bodies, but which will then be deployed and made available to the local authorities. The call for applications for the use of HPC is online andwill remain open until the end of 2024.Experiments are being conducted by the Emilia-Romagna Region on four application areas: road accident mitigation, environmental disaster prevention, pollution reduction and epidemiological surveillance. During the speech, the hardware and software features of the platform and some ongoing projects will be illustrated.The MarghERita project is led by the Resources, Europe, Innovation and Institutions Directorate of the Emilia-Romagna Region - Digital Innovation, Data, Technology and Archive Centre - Data Area in collaboration with
Eleonora Verdini
Andrea Iacobucci
Giada Spaccapanico Proietti
Eleonora Verdini
Dirigente Area Dati e Statistica   
Regione Emilia-Romagna   
Andrea Iacobucci
EQ Sviluppo Sistemi di Business Intelligence - Area Dati   
Regione Emilia-Romagna   
Giada Spaccapanico Proietti
EQ Sviluppo Progettualità Innovative - Area Dati   
Regione Emilia-Romagna   
13 june
15:00 - 15:20
Startup Stage

The strategic choice of Soul Kitchen for scalable growth: GROW with SAP for scaleups

Ivano Fossati
Andrea Cova
Ivano Fossati
VP - Head of Cloud ERP   
SAP Italia   
Andrea Cova
CEO   
Soul-K   
13 june
15:15 - 17:35
WMF Activities

Contest Fonoprint BMA

BMA Showcase Festival è un festival itinerante che ha come fine la presentazione e la promozione al pubblico ed agli addetti ai lavori dei progetti selezionati da una commissione artistica, offrendo loro la possibilità di esibirsi live in diversi contesti, durante un percorso di più mesi con l’obiettivo di osservarne e valorizzarne la crescita. Finalisti:
Bravo, Bravissimo
Lumen
Frenèsia
Alaska
Dalilah
Bravo, Bravissimo Lumen Frenèsia Alaska Dalilah
Live Sessions: Bravo, Bravissimo Lumen Frenèsia Alaska Dalilah
   
   
13 june
15:20 - 15:40
Book Presentation

HOEPLI - THINKING THE FUTURE: Greg Hoffman – Designing Emotions - Lessons in creativity from a lifetime at Nike, with Cristiano Carriero and Riccardo Scandellari

Often, brands promote the "culture of identity," building teams around the personalities of leaders, thus avoiding dreamers with their eyes wide open, ignoring the taciturn because they assume that being introverted is a sign of weakness, and seeking those who resemble them. But often creative success comes from listening to people who don't think like us, from those dreamers who, faced with something taken for granted, look at you with a spark in their eyes and say, "What if..." We discuss this with Riccardo Scandellari and Cristiano Carriero, Hoepli authors, speakers, and branding experts.
Riccardo Scandellari
Cristiano Carriero
Maurizio Vedovati
Riccardo Scandellari
Advisor sui temi di Marketing, Branding e Comunicazione   
Advisor sui temi di Marketing   
Cristiano Carriero
Founder La Content | Author | Storyteller   
Founder La Content   
Maurizio Vedovati
Publisher & Moderator   
Hoepli Editore   
13 june
15:30 - 16:10
#mareAsinistra - attrarre talenti in Puglia

Facilitation tools to support investment attraction in Puglia

In Puglia vi sono strumenti per tutte le dimensioni di impresa, dalla micro alla grande impresa. TECNONIDI, PIA, CONTRATTI DI PROGRAMMA e molti altri bandi aspettano te.Vieni ad investire in Puglia. Per nascere, crescere, fare networking.Sessione Q&A.
Minnielli
Lorenzo Minnielli
Program Manager della Funzione Promozione del Lavoro e dell'Innovazione   
Puglia Sviluppo Spa   
13 june
15:30
Mainstage

Opening Session

Session 2 Day 1
   
   
13 june
15:35
Mainstage
English

Innovation and AI: how Europe and Italy can compete and win against the US and China

Since 20 years, Alec Ross has held a leading place in the competition between states to imagine and invent the future. Following experience as a start-up entrepreneur and adviser to Barack Obama, he comes to Bologna with a perspective on how the next 20 years of innovation in Italy can unleash higher levels of inclusive prosperity.
Ross
Alec Ross
Distinguished Adjunct Professor   
Bologna Business School   
13 june
15:40 - 16:40
WMF Off

We Make Newsletter

The Newsletterati return to the WMF: the Italian network of authorial and independent newsletters spanning various topics such as marketing, journalism, philosophy, and technology. Within the context of the WMF, some of the Newsletterati authors will bring their own experience, insights, and vision on the future of newsletters. 
This session will take place in the Open Stage 10 - Hall 30.
Cristiano Carriero
Felice Nitti
Matteo Aliotta
Simone Pazzano
Lorenzo Ancona
Antonio Civita
Cristiano Carriero
Founder La Content | Author | Storyteller   
Founder La Content   
Felice Nitti
Co-founder   
Minnovo   
Matteo Aliotta
Managing Partner LTV   
LTV   
Simone Pazzano
Journalist & Digital Strategist   
ViaBagutta Comunicazione    
Lorenzo Ancona
Founder & Editor   
Artifacts   
Antonio Civita
Founder   
STRTGY   
13 june
15:40 - 16:40
WMF Off

A more humane social network can be built: the Secret Level experience.

In 2021, Fabio and Edoardo, tired of the heavy toxicity seen on mainstream platforms during the pandemic, created Secret Level: a completely self-managed social network with the aim of breaking down the barrier we are accustomed to creating between real person and social persona. Two and a half years after the project's inception, they tell us how an alternative social network is possible and can lead us to regain a sense of humanity that is increasingly difficult to find in other online spaces.

This meeting will take place in the Open Stage 11 - Hall 30. 
Edoardo Maria Elidoro
Alessandro Morloi Grazioli
Fabio Bortolotti
Edoardo Maria Elidoro
Tech Lead   
   
Alessandro Morloi Grazioli
Digital Strategist   
Search On Media Group   
Fabio Bortolotti
Musician & Content Creator   
Kenobit    
13 june
15:40 - 16:40
WMF Off

We (Don't) Make Slides

How does a brief turn into a concrete project? Let's tackle the white whale of every agency and social media manager in this interactive talk, where the classic "bolt company" will pit 3 professionals and AI against each other to get the best possible communication project to sell its bolts. All of this live and with audience participation. Are you ready to compete?

This session will take place in the Open stage 22 - Hall 25.
Carlotta Carucci
Valentina Vellucci
Davide Bertozzi
Federico Giannini
Carlotta Carucci
Founder & Communication Strategist    
Vanilla Marketing   
Valentina Vellucci
Marketing Manager   
TS Nuovamacut   
Davide Bertozzi
Copywriter & Creative Director   
Davide Bertozzi Studio   
Federico Giannini
CEO & Founder    
GH srl   
13 june
15:40 - 16:40
WMF Off

Search Foundry Roundtable - Our work has already changed

Four uncensored professionals spill the beans on how the advent of LLMs and generative AI has changed aspects of daily work.  Are you ready to tackle SEO, tag management, script creation, and other small yet significant enabling solutions for concrete use cases? The speech will be moderated by Simone Rinzivillo. 
This session will take place in the Open Stage 16 - Hall 30.

Luca Bove
Andrea Scarpetta
Mariachiara Marsella
Martino Mosna
Simone Rinzivillo
Luca Bove
Imprenditore & Local SEO   
Local strategy   
Andrea Scarpetta
Ai Evangelist   
Teal and Orange   
Mariachiara Marsella
SEO & Digital Temporary Manager   
Martino Mosna
Consulente Search & Analytics    
Simone Rinzivillo
CEO & Founder Archetipo Agency   
Archetipo Agency   
13 june
15:40 - 16:00
Future Marketing Corner (PAV30 - D21 - E26)

Interview to Giorgio Gnoli

Giorgio Gnoli
Gabriele Benedetti
Giorgio Gnoli
Customer Communication Manager   
Belron International   
Gabriele Benedetti
Digital Marketing Expert @Search On Media Group   
13 june
15:45
Mainstage

WMF Innovation Awards: Innovative Country of the Year

Stefan Zwicky
Stefan Zwicky
Swiss Business Hub Italy   
Switzerland Global Enterprise   
13 june
15:50
Mainstage
English

Investment in innovation: a global perspective

García
Coelius
Oppedisano
Shaun Sanders
Hanf
Pablo García
Head of Finance    
Telefónica's Wayra Corporate Venture Capital   
Zach Coelius
Managing Partner   
Coelius Capital   
Giuseppe Oppedisano
Head of Innovation    
Search On Media Group   
Shaun Sanders
Managing Partner   
VentureCraft, Inc.   
Alicia Hanf
Head of Institutional Partnerships    
LG NOVA Ecosystem, LG Electronics   
13 june
16:00 - 16:40
Data Valley

Data Valley 4 Startups: funding, open innovation, and services

Ruggiero
Halilaj
Comiti
Sveva Ruggiero
Senior Project Manager   
ART-ER    
Ledi Halilaj
Senior Project Manager   
ART-ER   
Irene Comiti
Senior Project Manager   
ART-ER   
13 june
16:05
Mainstage

Innovation and Future in Global Dialogue (Title Soon Online)

Friedman
Alan Friedman
Journalist & Writer   
   
13 june
16:10 - 16:30
Future Marketing Corner (PAV30 - D21 - E26)

Interview to Jenn Herman

Jenn Herman
Angelo Marolla
Jenn Herman
Founder Jenn's Trends | Instagram Expert | Consultant   
Jenn's Trends   
Angelo Marolla
Social Media Specialist   
Search On Media Group   
13 june
16:15
Mainstage

AI & Digital Work: prospettive sul futuro del mercato del lavoro

Bombardieri
Pierpaolo Bombardieri
UIL   
General Secretary   
13 june
16:25
Mainstage

Un Futuro di Inclusione e Speranza: L'Innovazione Sociale nell'Accoglienza dei Rifugiati

Lucano
Mimmo Lucano
Former Mayor of Riace   
   
13 june
16:35
Mainstage

Il privilegio abile

Paganelli
Mariani
Elisa Paganelli
Music Therapist and Trainer   
   
Arturo Mariani
Speaker and Trainer   
   
13 june
16:40 - 17:00
Book Presentation

BRAND STORIES - Narrative universes for brands that are people and people who become brands

Andrea Fontana, one of Italy's leading experts on business storytelling, is the author of Brand storiverso, the book that focuses on the most current ways of telling and telling about ourselves as brands and professionals. To generate positive perceptions, better reputation, more awareness and emotional involvement today we need to create “storiverses”: narrative universes with artfully created values, characters, scenes, settings, emotions. But we have to know how to do this well, otherwise the opportunity will be wasted. We talk about this with Andrea Fontana and Michele Riva.
Andrea Fontana
Michele Riva
Andrea Fontana
Presidente   
Storyfactory   
Michele Riva
CEO   
ROI Edizioni   
13 june
16:40 - 17:00
Future of Open Innovation & VC
English

Quantum Computing for Earth Observation

The objective of the round table, and subsequently the call, is to promote and implement applications of Quantum Computing and/or Quantum Machine Learning in the field of Earth Observation. The aim is to develop innovative solutions that can be useful for the scientific sector and, consequently, for society as a whole, creating new job and business opportunities.
Alessandro Sebastianelli
Massimo Panella
Amer Delilbasic
Sara Marzella
Andrea Ceschini
Alessandro Sebastianelli
Research Fellow on Quantum Computing for Earth Observation   
European Space Agency   
Massimo Panella
Director of Department of Information Engineering, Electronics and Telecommunications (DIET)   
University of Rome "La Sapienza"   
Amer Delilbasic
Doctoral Researcher   
Jülich Research Center   
Sara Marzella
HPC and QC specialist   
Cineca    
Andrea Ceschini
PhD Student | CEO & Co-Founder   
Sapienza University of Rome | GRID+ s.r.l.   
13 june
16:45
Mainstage

Macro mafia, crypto bosses and quantum challenge to journalism

Over the past few years, mafias have scaled up their trafficking by making themselves invisible to prosecutors and media attention. However, new investigative journalism networks are emerging and developing innovative ways to unmask the globalized clans.
Bulfon
Floriana Bulfon
Journalist - Investigations and organized crime, cyber, terrorism   
   
13 june
16:55
Mainstage

Quando il cinema parla di legalità: le eredità e il futuro della lotta contro le mafie

Siani
Pif
Author & Director   
   
Ludovica Siani
Vice President    
Fondazione Siani   
13 june
17:00 - 17:20
Book Presentation

The Monkey in the Drawer

In the drawer, we keep the most precious things, dreams, and everything we don't have the courage to be or show. We all have projects, goals, and aspirations, real monkeys that remain trapped, unable even to scream out of frustration at having to stay locked in a drawer. Silently. Most people have to face the fear of exposure every day. This is the first communication manual for introverts. The speech will be moderated by Rudy Bandiera
Riccardo Scandellari
Rudy Bandiera
Riccardo Scandellari
Advisor sui temi di Marketing, Branding e Comunicazione   
Advisor sui temi di Marketing   
Rudy Bandiera
Divulgatore e LinkedIn Top Voice   
13 june
17:00 - 17:40
Human Rights
English

Necessity of Rethinking the Economy: Challenging Conventions with a More Civil Approach

Current economic paradigms have favored a select few while leaving many in poverty. By challenging established paradigms and advocating for a more human approach, it's possible to foster societal change towards a fairer, more inclusive, and equal environment. New economic paradigms already exist, yielding significant positive outcomes and gaining increasing acceptance. The main characteristics will be shared and discussed alongside a comparison with traditional views.
Diletta Pasqualotto
Diletta Pasqualotto
International Market Analyst, Coordinator of "Women for Economy" of Economy    
Economy of Francesco   
13 june
17:00 - 17:40
Advertising
Advanced

Mastering Performance Max Campaigns Using Scripts

Join us as the scripting wizard, Nils Roojmans, opens up Google's black box, that is Performance Max (PMax) campaigns.
Dive deep into the realm of Google Ads as Nils unveils practical strategies for leveraging scripts to enhance Performance Max's algorithm inputs.
Discover the secrets to monitoring PMax campaign performance effectively, making timely adjustments to your settings, and strategically managing your budgets to boost both revenue and profitability while minimizing wasted ad spend. Moreover, Nils will generously share some of his personal scripts, empowering you to immediately optimize your campaigns with newfound efficiency upon your return to the office. This session delivers a blend of expert insights and actionable tactics for Google Ads advertisers eager to elevate their Performance Max campaigns to new heights.
Nils Rooijmans
Nils Rooijmans
Google Ads Automater   
13 june
17:00 - 17:40
Digital Strategy
Branded

Building Value Strategies in Tomorrow's Web through Innovation, Sustainability and Awareness

How to create new Value for your business in tomorrow's Web, between opportunities and risks, through sustainable digital strategies driven by Innovation (as an entity) and oriented towards the awareness of your stakeholders in an ethical way.
Roberto Pagliarini
Roberto Pagliarini
Founder, Innovation & Marketing Manager   
Web To Emotions Digital Agency per EURid vzw   
Eurid
   
   
13 june
17:00 - 17:20
AI Tools & Services
English
Branded

The Text Robot: Generates unique, SEO-relevant texts in over 110 languages using data or AI

Content Automation, the Future in E-Commerce and Beyond! Automation technologies are indispensable, accelerating processes and minimizing effort. Content Automation generates unique content for your online store and other platforms. Our Text Robot creates up to 500,000 texts in 110 languages in real-time. Learn how to utilize this business booster today. Join us to see it in action!
Jenny Perelli
Jenny Perelli
Country Manager Italy   
uNaice   
13 june
17:00 - 17:20
Sustainability & Tech
Branded

Sustainability: never a joy! Or maybe not

In the context of the ever-growing importance of sustainability, communication plays a crucial role in conveying messages to the public clearly and authentically. We address the challenges of communication with a practical and accessible approach to avoid greenwashing and promote authoritative commitment to transparent sustainability aligned with corporate values, aiming to spread awareness and create educational content internally and externally within the company.
Tomas De Zanetti
Tomas De Zanetti
CEO & Founder   
we-go srl   
13 june
17:00 - 17:40
Prophets of AI
English

Future Engineering: How to build worlds beyond your wildest imagination

What if the stories we tell could shape the future we live in? Embrace the opportunity to think like a futurist and engineer the world you desire. Turn visionary ideas into tangible realities through transformative world-building techniques.

 Join a captivating discussion on how stories can reimagine our future by exploring issues like algorithmic bias and envisioning an AI as president. Discover how stories have pushed the boundaries of what is possible by being sent to space, and how these narratives have inspired the very technology that makes space travel a reality.

 Delve into the visionary stories that have inspired real-world innovations, highlighting the power of imagination in driving technological progress. Understand how philosophers and quantum physicists approach world-building, empowering you to create your own worlds that address global issues. Gain new insights from this enchanting experience to shape our collective future.
Anatola Araba
Anatola Araba
Founder   
Reimagine Story Lab   
13 june
17:00 - 17:20
UX & UI
Branded

Headless commerce Shopify: digital innovation in WWF, from Merchandising to Desirable Branding

WWF's new Shop helped revolutionize the image of the historic nonprofit organization, elevating it to a desirable and trend-setting Brand. Headless technology, together with Shopify Plus, enabled Boraso to develop a mobile first project that put the user experience at the center, simplifying the customer journey and making the shopping experience memorable.
Federica Di Manno
Luca Chiarelli
Silvia Soroldoni
Claudio Neri
Federica Di Manno
Project Manager   
Boraso   
Luca Chiarelli
User Experience designer   
Boraso   
Silvia Soroldoni
Digital Consultant   
Boraso   
Claudio Neri
Web Project Specialist   
WWF   
13 june
17:00 - 17:20
Tech 4 Business
Branded

The Talent Factor - in an increasingly technological world

Challenges in human resources are a crucial issue to address in order to lead our companies to success. However, thanks to technology, it's possible to improve effectiveness and reduce errors in our decisions. Discover how to select valuable people, enhance personal and team efficiency, reduce turnover, prevent conflicts, and customize career plans through the use of psychometric tests and predictive AI algorithms that are easy to use even for SMEs.
Fiorella Pallas
Fiorella Pallas
Owner & Ceo    
Talentobe   
13 june
17:00 - 17:20
Content Creators

Valentina Gluten Free: towards a more inclusive cuisine

Turning a weakness into strength by changing the paradigm. Valentina Leporati was diagnosed with celiac disease at just 17 months old. Today, she spreads awareness and information on such an important topic as food, which has a great power: to bring us all together around the same table. Valentina discusses the challenges that cuisine must face in the future, through innovation and knowledge, to make the table a place for everyone, in a word, inclusive
Valentina Gluten Free
Valentina Gluten Free
Food creator e attivista   
Valentina Gluten Free   
13 june
17:00 - 17:40
AI for Future
Branded

Project Management and Generative Artificial Intelligence: a New synergy destined to last

Project Management is a discipline to face complexity with efficacy and efficiency, by integrating a structured planning and control approach (using Earned Value and other KPIs) with an effective stakeholder relationship management. GenAI is an effective, innovative and evolutive support to PM, which may operate at different levels (automation, assistance e augmentation), and which requires specific focus on context, data, risks, and techniques of prompt engineering.
Massimo Pirozzi
Massimo Pirozzi
Project, Program & Portfolio Manager, Lecturer   
ISIPM   
13 june
17:00 - 17:20
Work, HR & Digital Skills

Bridging Tech and HR for a better people experience

In today's ever-changing work landscape, a synergy between digital tools and human resources is vital. RINA's data-driven approach emphasizes aligning technologies like Microsoft Viva Insights with human needs and data security. Balancing productivity and employee well-being is key amid technological advancements. This discourse encourages reflection on Digital HR's merits, challenges, and effective implementation, fostering an ethical and inclusive workplace culture.
Monica Marchesi
Elisa Piscitello
Marina Oppicini
Monica Marchesi
Global Career, Engagement & Employer Branding Advisor   
RINA    
Elisa Piscitello
Global Web Communication & Digital Adoption Manager   
RINA   
Marina Oppicini
Global Career, Engagement & Employer Branding Manager   
RINA   
13 june
17:00 - 17:40
Machine Learning

LLMs are a High-Performance Computing problem

Language Models have witnessed remarkable advancements across diverse domains, continually scaling in size and training on increasingly expansive datasets. This progression has bestowed upon them the remarkable ability to swiftly adapt to novel tasks with minimal training data. However, the journey of training models comprising tens to hundreds of billions of parameters on vast datasets is anything but straightforward. This presentation is designed to offer comprehensive insights into the intricacies of training and deploying the most expansive neural networks
Giuseppe Fiameni
Giuseppe Fiameni
Solution Architect AI & HPC   
NVIDIA   
13 june
17:00 - 18:00
Startup Stage
English

Future of Culture & Travel, Sports & Events, Retail & Customer Experience : Pitch session selected startups

Artificial Intelligence for the Tourism Sector, Mobile Apps, QR Codes, IOT & Big Data, Augmented Reality, Smart luggage, Sharing & Rentals, Booking & search, Revenue Management, Channel Managers.Tech for events, eSports, Digital fitness, Fan engagement, Player engagement, Data for events, Team& Coach success, Ticketing, Broadcasting & Streaming.
Sustainable Materials & Production, Digital Marketing, Customer Engagement, Efficiency of Supply Chain, Phygital Stores, SaaS marketplaces, In store marketing & analytics, Cashierless checkout, Bots & chatbots, Fraud prevention solutions, Last mile delivery, Guest wi-fi.
Pick-Roll App
   
   
Crono
   
   
Billd
   
   
Partseeker
   
   
Ticketoo
   
   
Cloov
   
   
Aeromond
   
   
Boatscribe
   
   
elevit
   
   
13 june
17:00 - 17:20
Digital Tools & Services
Branded

Graphic Optimisation on Amazon: the power of design to achieve success stories

This speech is dedicated to the crucial importance of graphic optimisation on Amazon. In a universe of possibilities such as that offered by the world's largest e-commerce platform, it is essential to seize opportunities as effectively as possible.And this path starts with brand identity. Who would have thought that design could have such a profound impact even in a complex environment like Amazon?From the first image on our listing, our design strategy merges with our marketing strategy to increase CTR (Click Through Rate) and capture the attention of users. But we don't stop there. We move on to standard images, a process that balances information and style to deliver an engaging and informative experience.We then move on to A+ content, an often overlooked but crucial stage for conversion.And finally, we reach the store brand: no longer a simple catalogue, but a true e-commerce in which design plays a decisive role.With concrete examples of 'before and after', I will demonstrate how correct graphic optimisation can prevent a user from continuing to scroll, leading him instead to explore and eventually take the desired action. In conclusion, design is not just an aesthetic factor, but a key element for success on Amazon.
Concetta Ventrice
Concetta Ventrice
Amazon store brand & graphic design manager   
Growth Labb   
13 june
17:00 - 17:40
E-Commerce
Advanced

Neuro Checkout - Neuromarketing to Halve Your Shopping Cart Abandonment

What are the mistakes that most e-commerce websites make on checkout pages? Through replicable case studies and scientific foundations of neuromarketing, a three-step method will be shown to anticipate sensory responses to designs and create payment interfaces capable of immediately improving the conversion rate
Andrea Saletti
Andrea Saletti
Neuromarketing & Marketing Manager   
Pronesis srl   
13 june
17:00 - 17:20
Legal Tech
English

The Role of Lawyering in the World of Exponential Innovation

This speech aims to explore how the legal profession can not only adapt but also lead and support exponential innovation.
Specific examples will be presented to show how law intersects with advanced technologies, with a particular focus on how lawyers can utilize these technologies to enhance their legal practice and improve their relationship will clients. Key topics will include new ways of doing compliance work, new metholodogies, new tools, always taking into acount the relevance of ethics.
I will also outline the factors that are representing an obstacle to reach this goal.
My aim is to outline a pathway for lawyers who wish to position themselves at the heart of innovation, becoming key figures in the digital transformation of businesses and societies; but also to provide food for thought for companies that want to develop new, different relationships, with their legal counsels
Marco Imperiale
Marco Imperiale
Founder and Managing Director   
Better Ipsum   
13 june
17:00 - 17:40
Social Media Strategies
Advanced

Beyond the Data Chaos: Data-Driven Strategies and Tools to Maximize Investments in Social Advertising

In a digital landscape where precise measurement and attribution have become elusive, planning effective multichannel budget management is increasingly complex. We will explore how to overcome the challenges of data discrepancy and optimize the distribution of advertising investments through a holistic view of data and intelligent integration between online and offline, e-commerce and marketplace.
Michael Vittori
Michael Vittori
Meta e Social Ads expert    
Michael Vittori   
13 june
17:00 - 17:40
Marketing Automation
Advanced

Is MarketingOps Overlooked in Your Strategy? - Understanding This Critical Specialization and the Risks of Ignoring It

Let's explore Marketing Operations that is a critical but frequently overlooked component of marketing strategies. We'll examine what MarketingOps involves, its importance in coordinating technology, processes, and teams to enhance marketing effectiveness. Additionally, we'll discuss the risks and potential disadvantages of neglecting this essential function. By understanding the pivotal role of MarketingOps, businesses can achieve greater operational efficiency and improved marketing outcomes.
Mike Korba
Mike Korba
Chief Commercial Officer (CCO)    
User.com   
13 june
17:00 - 17:40
Content Marketing

Short Content for Immediate Storytelling

In this speech, we will analyze the rules for structuring storytelling in short timeframes that adhere to the grammar of social media channels, suitable for communication during events and product and service productions.
Gio Russo
Gio Russo
Founder e Live Content Creator   
GIORUSSO PRODUCTION   
13 june
17:00 - 17:20
Innovation Showcase
English

From Startup Studio to Success STARTUP BAKERY

Startup Studio and SaaS for the participatory construction of the sustainability report: an alliance to allow founders, companies and professional investors to express their potential that involved an important industrial partner.
Angelo Cavallini
Massimo Ferri
Valentina Ubaldi
Angelo Cavallini
Co-founder & COO   
Startup Bakery   
Massimo Ferri
CEO & Co-Founder   
EsgMax   
Valentina Ubaldi
Head of HR mobility and ESG solutions   
Zucchetti spa   
13 june
17:00 - 17:40
Tech Research

Embedded AI: When Size Matters

We live in an era where AI is extremely expensive and energy-intensive: large language models (LLMs) have opened up incredible opportunities, but at what cost? Is it really the only way to rely on the use of omniscient LLMs so that AI can assist us in everyday life? We want to discuss how Embedded AI is sometimes a more effective and sustainable alternative.
Marco Carletti
Marco Carletti
Senior AI Researcher | CVML specialist | PhD in CS   
EVS Embedded Vision Systems   
13 june
17:00 - 17:40
Tourism

Communication flows and tools for the hotel (and the territory)

How to build a communication flow (not just a funnel) useful for those working in hotels to generate income and reputation using the preferred channels and timing of travelers (not only Italians) in 2024, enhancing the resources of the territory and the destination
Marco Volpe
Marco Volpe
Consulente e Formatore   
Volpe Marco   
13 june
17:00 - 17:20
WorkTech Policies

Work from Italy and Short Work Week |

This panel will explore the effectiveness of "Work from Italy" and the reduced workweek, analyzing their impact on employee productivity and well-being. Case studies and research evaluating benefits and challenges will be discussed, with a focus on supportive policies and implications for the Italian labor market.
Rizzetto
Lombardo
On. Walter Rizzetto
President of the Labor Commission   
Chamber of Deputies   
Cosmano Lombardo
Chairman   
WMF - We Make Future   
13 june
17:00 - 17:40
Tech Policies and Communities

Power dynamics in digital platforms: impacts and questions

Moderator and speaker: Antonio Palmieri
In collaboration with Fondazione Pensiero Solido
The panel will analyze the economic and social impacts of digital platform expansion, exploring their influence on capital, information, and power flows. It will examine how these platforms shape user-content interactions, impacting visibility and marginalization. Discussion will include their use of data and algorithms to create business models that prioritize user attention, potentially harming diversity and fair competition. Experts will evaluate these effects on socio-economic structures and propose regulatory measures to address growing digital power centralization.


Palmieri
Sgueo
Carone
Casaleggio
Antonio Palmieri
President   
Fondazione Pensiero Solido   
Gianluca Sgueo
Professor of Digital Democracy & Public Spaces   
SciencesPo Paris    
Martina Carone
Professor in Media Analysis   
University of Padua; Youtrend    
Davide Casaleggio
Author of the book   
“Gli algoritmi del potere. Come l’IA riscriverà la politica e la società”   
13 june
17:00 - 17:40
Italy, EU and Global Diplomacy

Innovation and Internationalization: Synergies between Enabling Technologies, SMEs and Startups

Moderator: Camilla Rangoni
The panel will explore how new technologies can accelerate the internationalization of small and medium-sized enterprises (SMEs) and startups. Policies for emerging technologies and support available to facilitate international expansion of SMEs will be discussed. Examples of innovative ecosystems and development strategies to foster the global growth of startups will be presented, highlighting synergies between innovation and internationalization.
Rangoni
Siciliano
 Virrueta
Zocco
Camilla Rangoni
Speaker   
Geopolis   
Mariangela Siciliano
Head of Education, Business Promotion & Supply Chain   
SACE   
Karina Virrueta
Head of Innovation Ecosystem   
Startup Valencia   
Olga Zocco
Business Partner   
ABA - Invest in Austria   
13 june
17:00 - 17:20
Future of Open Innovation & VC
English

Innovation Procurement and EU funds

The panel aims to introduce startups to the procurement landscape and to up-to-date information on EU funding programs.These topics are both essential for accessing new markets, expanding their operational horizons and offering companies numerous opportunities to develop new products and services using space technologies or applications in non-space environments.
Beatrice Sigurtà
Damir Haskovic
Beatrice Sigurtà
Researcher   
Teseas   
Damir Haskovic
Department Lead   
MINDS & SPARKS GmbH   
13 june
17:00 - 17:20
Future Marketing Corner (PAV30 - D21 - E26)

Academy - SEO in 2025

Giorgio Taverniti
Giorgio Taverniti
Tech Educator   
Search On Media Group   
13 june
17:00 - 17:20
Data Valley

Bologna Innovation Square: un'alleanza territoriale per lo sviluppo economico attraverso l'innovazione

Le alleanze pubblico-private rappresentano uno strumento fondamentale supportare l'innovazione e lo sviluppo economico di un territorio. Bologna Innovation Square ne è un esempio: un'alleanza tra PA, Università, imprese, centri di ricerca, spazi dell'innovazione e startup, che collaborano in una logica di innovazione aperta per mettersi in rete e realizzare attività di beneficio comune e per il territorio metropolitano.
Trombetti
Cattorini
Giovanna Trombetti
Direttrice Area Sviluppo Economico e Sociale    
Città metropolitana di Bologna   
Stefano Cattorini
Direttore Generale   
BI-REX   
13 june
17:00 - 17:20
#mareAsinistra - attrarre talenti in Puglia

Moss Project: A tool to support decision makers in the governance of the processes of the Companies of the Health Service of the Apulia Region

PowerPoint Presentation The MOSS is the Single Administrative Accounting System of the Apulia Region's SSR based on a “Holding-Subsidiaries” model, which makes data available in real-time to support expenditure monitoring and internal control. To govern the information assets managed by MOSS, a Data Analytics&Business Intelligence solution has been implemented that provides Corporate and Regional Strategic Directions with an effective monitoring, analysis and planning tool.
Pugliese
Andrea Pugliese
   
Regione Puglia   
13 june
17:10
Mainstage

International Ecosystem Roundtable

Velsberg
Sanchez
Tsepkalo
Ott Velsberg
Government Chief Data Officer   
Republic of Estonia   
Eduardo Sanchez
Head of Dept. at Funding and Investor Relations of ICEX   
Spain   
Valery Tsepkalo
Former Ambassador; Founder and CEO   
United States; Belarus Hi-Tech Park.   
Present in the following paths:
Human Rights & Sustainability
13 june
17:20 - 17:40
Book Presentation

Reboot Internet! Who 'broke' the network? Who's responsible for fixing it?

Born as a space for creative freedom and democratic participation, the Internet has transformed into a vast arena dominated by economic interests. Valerio Bassan, author of the book "Rebooting the System: How We Broke the Internet and Why It's Up to Us to Fix It" (Chiarelettere, 2024), reconstructs the processes that have made the network increasingly akin to an "uninhabitable place," and reflects on how we can dismantle the monopolistic and extractive mechanisms governing the web.
Valerio Bassan
Valerio Bassan
Author & Strategist   
13 june
17:20 - 17:40
Work, HR & Digital Skills

The HR Dilemma: Equity, Formalization of Systems, and Diversity of Individual Stories

An exploratory dialogue on the delicate balance between adopting standardized HR systems and the importance of recognizing individual uniqueness. In a context where diversity and inclusion have become fundamental priorities for companies, a critical question arises: how to ensure equity and fairness in managerial practices that aim for inclusivity, while avoiding unintentionally segregative dynamics?
Rossella Cappetta
Rossella Cappetta
Associate Dean for Open Programs | prof. Organizzazione del lavoro   
SDA Bocconi   
13 june
17:20 - 17:40
AI Tools & Services
Branded

Interactive holograms with multilingual dialogues: XRCopilot transforms the reality of products through eXtended Reality and Generative AI

Turn the world into a showcase. Imagine products coming to life in front of your eyes wherever you are, and intelligent holograms responding in any language you desire! XRCopilot, through the combined use of eXtended Reality and Generative AI, enables you to create unprecedented immersive and interactive experiences.
Stefano Tangari
Stefano Tangari
solution specialist, solution artist, evangelist   
Hevolus   
13 june
17:20 - 17:40
Sustainability & Tech

Technology and social entrepreneurship: one way to change the world one business at a time

It is possible to do business using business logics to solve social problems with technology. Thanks to technology today deaf people can phone, the homeless learn the job of urban gardener and take care of the abandoned areas of cities by redeveloping urban spaces.. Join us to discover new ways of doing business and bring new hope and opportunity.
Lorenzo Di Ciaccio
Lorenzo Di Ciaccio
Chairman e Fondatore   
Pedius srl & Ridaje srl   
13 june
17:20 - 17:40
Content Creators

Mocho: from YouTuber to entrepreneur - the evolution of food and creators

How is the figure of the food creator evolving today? Mocho, originally a YouTuber and now an entrepreneur, tells how, through clear communication aimed at a loyal audience, his community, he managed to open two fast-food restaurants in Milan in just one year, thus transforming his role from a creator to a player in the food industry, becoming the first YouTuber to open his own fast-food chain in Italy.
Massimo Novati @Mocho
Massimo Novati @Mocho
Youtuber e imprenditore   
13 june
17:20 - 17:40
Legal Tech

Goodbye cookies: retargeting death (?) and the New Legal Challenges of digital marketing

The cookie-less, multi-announced scenario is really coming. What awaits us, especially for re-targeting and related activities? We will note the relevant regulatory changes (such as the DMA and the AI Act) and the decisions of the authorities (e.g. the IAB Europe case, the Cookie Pledge, etc.) that impact, as well as the implications and legal doubts of the new tools (such as Privacy Sandbox, Apple SKAN, Facebook Advanced Matching) and current practices (fingerprinting, web scraping, etc.).
Andrea Michinelli
Giuseppe Vaciago
Andrea Michinelli
Avvocato, Of counsel 42 Law Firm   
42 Law Firm   
Giuseppe Vaciago
Avvocato, Partner 42 Law Firm e Founder di LT42   
LT42   
13 june
17:20 - 17:40
UX & UI

E-commerce AI-enabled: the role of the designer in designing new shopping experiences

The evolution of e-commerce requires a new approach to service design, especially for the integration of AI. We will delve into the role of the designer in orchestrating the user experience for AI-enabled digital environments, presenting an approach centered on context and user needs to create meaningful experiences. We will explore the specific challenges designers face in the AI-enriched design process to create a virtuous cycle of improvement.
Elena Di Pietro
Elena Di Pietro
Head of UX/CRO   
WMR Group | Studio Cappello   
13 june
17:20 - 17:40
Tech 4 Business
Branded

Communicating Culture

How the application of Tourism Communication Strategies transformed the Museum System of the Province of Lecco into Lecco Heritage
Alessandro Mazza
Alessandro Mazza
CEO & Head Of Operations   
MT Consulting   
13 june
17:20 - 17:40
Digital Tools & Services
Branded

Digital Check-Up: A 10-Point Guide to Analyze and Improve Your Online Presence

Analyze your online presence quickly and with a data-driven approach supported by AI. We've outlined the 10 essential points for examining digital channels: websites, e-commerce, social media, advertising campaigns, and email marketing. Our method is designed to be accessible, even with limited budgets, and will enable you to optimize your resources without compromising the effectiveness and quality of your marketing initiatives. You'll have the tools to make informed decisions and act with precision, enhancing the performance of your online communication
Riccardo Zanin
Desiree Bonaldo
Riccardo Zanin
Web Developer   
Stractegy   
Desiree Bonaldo
CEO & Founder   
Stractegy   
13 june
17:20 - 17:40
Innovation Showcase

Why We Are YUS, Your Unique Spot in the world. Because uniqueness makes truly the difference!

During the talk, the Yus Generation® Project will be presented in the words of the direct creator Dr. Federico Ferrari. He will discuss on how the idea of people's uniqueness was born, how to bring it out and how to develop it. And at the end he will talk about the future he and his team imagine. A tomorrow that speaks of awareness, mastery of one's abilities, personal and job satisfaction, and the importance - as Walt Whitman once said - of contributing with a personal verse.
Federico Ferrari
Federico Ferrari
CEO & Founder    
Il Cerchio della Vita/Yus Generation®   
13 june
17:20 - 17:40
Future of Open Innovation & VC
English

Alliances to break down the gender gap.

Don't miss this opportunity to learn from and connect with inspiring women who are shaping the future of investment and entrepreneurship.
Selvaggia Fagioli
Claudia Del Monte
Margherita Cielo
Angelika Popławska
Selvaggia Fagioli
Co-Founder   
My Career Canvas   
Claudia Del Monte
Investment Analyst   
SocialFare   
Margherita Cielo
Senior Investment Analyst   
Doorway Spa   
Angelika Popławska
Team Leader, Accelerator Manager   
Krakow Technology Park   
Present in the following paths:
Inclusion, Diversity & Accessibility
13 june
17:20 - 17:40
Case delle Tecnologie Emergenti

CTE success stories - Tourism, culture and smart cities

An event to share the success stories of companies that are part of the entrepreneurial and territorial ecosystems of Italy's 13 Emerging Technology Houses (ETCs), with a focus on the tourism, culture and smart city sectors.
Floris
Manna
Cinti
Vitellio
Alessandro Floris
Ricercatore   
Università di Cagliari   
Raffaele Manna
Co-founder   
Dahlia    
Luca Cinti
Product Manager di Insideep   
Deep Reality   
Ilaria Vitellio
CEO   
Cityopensource – Collaborative mapping platform   
13 june
17:20 - 17:40
#mareAsinistra - attrarre talenti in Puglia

Apulian textiles: from tradition to innovation

Apulian textiles offer a very attractive landscape to date for the world of luxury and therefore also fashion. The knowledge, passed from hand to hand over the generations, makes the area dense with creativity and skills to be made available with the help of effective technologies capable of optimizing waste in full view of sustainability.
Benedetto Dabbicco
CEO and Founder   
Apulianize srls   
13 june
17:25
Mainstage

Musica e nuove generazioni

Golfieri
Giacomo Golfieri
CEO   
Fonoprint   
13 june
17:30
Mainstage

Live Performance

Dream Made Before
   
   
13 june
17:35
Mainstage
Branded

Branded Content e Influencer Marketing

Lusetti
Gervasi
Lucia Lusetti
Marketing Manager   
Monge S.p.A.    
Luca Gervasi
Content Creator   
   
13 june
17:40 - 18:00
Future of Open Innovation & VC
English

Investing in Media & Entertainment


Marco Franciosa
Nicola Formichella
Mattia Lecchi
Enrico Mariani
Antonio Vecchio
Marco Franciosa
Co-Founder   
Next 14 - Twinkly   
Nicola Formichella
CEO   
Forbes Italia   
Mattia Lecchi
Head of IMMEDIATE Accelerator   
RS Productions   
Enrico Mariani
Partner   
LCA Studio Legale   
Antonio Vecchio
CEO   
Karaoke One   
13 june
17:45
Mainstage

Da Tiktok a Imprenditrice del Fashion

Strazzer
Martina Strazzer
Founder & CEO   
Amabile Jewels   
13 june
17:55
Mainstage

Live Performance - Medley

Karma B
Drag Artists   
   
13 june
18:00 - 18:40
Brand

Brand Storyverse: From Stories to Narrative Universes. What are the new key variables for effective storytelling?

The rules of corporate storytelling are evolving. From linear narratives (beginning, climax, end), we are transitioning to the creation of intricate and complex narrative universes that unfold across various media ecosystems. This speech will explore the new principles of corporate and brand storytelling, as well as the most effective methods for building corporate storyverses.
Andrea Fontana
Andrea Fontana
Presidente   
Storyfactory   
13 june
18:00 - 18:40
Digital Strategy
Advanced

Brand, SEO, and Generative Search

After launching and experimenting with SGE since May 2023, Google started testing generative search even for those who had not requested to be part of the experiment in Search Labs.
This is - or seems to be - the preliminary step to its final release.
What does the release of SGE mean for all companies that see organic search traffic as an essential channel for their business model?
What are the risks and potential benefits?
How does it change the way of thinking, planning, and implementing SEO?
How does generative search integrate into the broader Google ecosystem and beyond Search?
In his talk, Gianluca Fiorelli will present - with plenty of data - the upcoming landscape, and will introduce ideas, strategies, and tactics necessary not only to withstand the impact that SGE will have but also to take advantage of its arrival, and how these strategies and tactics are not only necessary to maintain or improve visibility in Google but also in other ecosystems such as search on ChatGPT, Perplexity, and Bing Copilot.
Gianluca Fiorelli
Gianluca Fiorelli
Strategic & International SEO Consultant   
IloveSEO.net   
13 june
18:00 - 18:40
E-Commerce

E-commerce in the post-AI era

AI in recent months has been seen as a process accelerator, but it will soon change the very essence of e-commerce. We will analyse which business areas are getting the biggest push and which tools are having the most impact.AI-commerce is also and above all new business models that reinvent e-commerce as we know it. We will see together what the new market balances will be and how operators will have to position themselves.
Davide Casaleggio
Davide Casaleggio
CEO & Partner   
Casaleggio Associati   
13 june
18:00 - 18:20
Content Creators

The direct relationship between businesses and the world of social media

How should businesses collaborate with content creators to ensure that the final product is effective and profitable for both parties? Samuel and Leonardo will discuss the relationship between businesses and comedy-oriented content creators, delving into the complex dynamic that intertwines two very different perspectives when engaging with Generation Z audiences. They will explore the theme of communicative challenges, seeking to identify appropriate behaviors to ensure that the final product is effective.
Samuel Dibe
Leonardo Calderone
Samuel Dibe
Comedy Content Creator   
Leonardo Calderone
Comedy Content Creator & Attore   
Leoucifero   
13 june
18:00 - 18:40
Advertising
Advanced

Using CSS Media Queries to Create Advanced Strategies

Thanks to comparative CSS, it's possible to work with multiple merchant centers and consequently create "advanced" strategies. In this case study, I will demonstrate how I achieved an increase in sales and market share starting from an already highly optimized e-commerce with excellent results.
Giuseppe Scollo
Giuseppe Scollo
Consulente PPC   
Freelance   
13 june
18:00 - 18:40
Machine Learning

Build your (not so) Large Language Model

LLMs are the product of Industry 4.0 that has most influenced the current advancement of GenAI and ignited our imagination with endless application possibilities. In this talk, we will take a step back in time and look at their evolution, from pre-deep learning models to the current ones based on Transformer architecture. Finally, we will try to build a Large Language Model from (almost) scratch and discuss the difference between pre-training and fine-tuning, as well as their advantages and disadvantages.
Riccardo Trocca
Riccardo Trocca
Engineering Manager   
Unisys Schweiz   
13 june
18:00 - 18:40
Prophets of AI
English

The complicated relationship between AI and gender equality

As companies and governments worldwide vie for dominance in the AI race, pressing ethical concerns surround the implications of these technologies and the imperative to safeguard civilians from their unintended consequences. Notably, the gender disparity within the AI workforce looms large, exacerbating the global shortage of AI talent. This keynote delves into the pivotal question: How can we balance the pursuit of technological advancement with the imperative to develop ethical, gender-inclusive AI products? This talk will explore strategies to mitigate bias and foster inclusivity in the AI landscape
Moojan Asghari
Moojan Asghari
Founder   
Women in AI   
Present in the following paths:
Inclusion, Diversity & Accessibility
13 june
18:00 - 18:20
Legal Tech

How to obtain copyright on works created with artificial intelligence

Artificial intelligence, used to create texts or images, often generates extraordinary works. But are these works really creative? In this speech, we will discuss the guidelines dictated by the US Copyright Office, which indicate how and under what conditions works created with AI systems, such as ChatGPT and Midjourney, can be registered and protected by copyright, examining some recent cases.  We will give concrete and practical guidance on how to obtain rights to works in Italy.
Laura Turini
Laura Turini
Journalist, Patent and Trademark Attorney & Founder   
Turini Group   
13 june
18:00 - 18:20
Social Media Strategies

Unlock the power of community to create social impact: the case of Control's brand evolution


Erika Mameli
Erika Mameli
Creative Director   
Together   
13 june
18:00 - 18:20
Sustainability & Tech

Universal access to sustainable energy through innovation

In a world of possibilities, ensuring everyone has the opportunity to access cutting-edge, scalable, reliable, and environmentally friendly energy systems. A future where technological progress is linked to human and environmental responsibility, creating modern and accessible energy solutions for all to transform our way of thinking and collectively acting
Alessandro Aralla
Alessandro Aralla
Senior Marketing Manager & Sustainability Lead   
Accenture Song   
13 june
18:00 - 18:40
Marketing Automation
Advanced

How Marketing Automation MUST Influence Advertising

It's not just about acquisition. Creating an advertising strategy should be a perfect synergy that goes beyond the first touchpoint. That's why we will see how advertising channels connect with automation and vice versa for a strategy that optimizes customer Lifetime Value (LTV) and maintains a stable relationship with the audience. All of this will be combined with 3 case studies featuring usage examples and the results achieved.
Alessandro Frangioni
Alessandro Frangioni
Advertising & Automation Specialist    
Founder Roads®   
13 june
18:00 - 18:40
UX & UI

Dear Design, how much do you cost me?

How do you deal with organisations that would desperately need design, but have no budget? The problem is that a service design project that is done well, that goes deeper (read: in which research is done properly), that does not merely replicate quick solutions tried and tested elsewhere, does indeed cost money, and is something that companies with a certain turnover or size, or at least a certain programmatic intention, can certainly afford. But those who do not have those resources, or those who have them but do not feel like taking the risk and investing in something they have never done before, are left out. However, if the governing principle of all design is 'try to do better with less' then we can try to apply it also to the estimates we present and the activities we put in place, in order to be able to offer something even to small realities: this is not the road to 'low cost' design, but rather a design challenge: how can we work while maintaining quality but better negotiating the activities actually needed and making the most of the resources already available?
Vincenzo Di Maria
Vincenzo Di Maria
Service Design Lead   
commonground srl   
13 june
18:00 - 18:20
Work, HR & Digital Skills

Smart Working: The Second Season. For smart workers and companies who want to experience a smarter way of working.

Suggestions for remote workers: Are you truly experiencing smart working? What changes in your daily routine, your networking skills, and the way you exercise your leadership? What kind of smart worker are you? Find your profile to understand how to make the most of flexible work.Suggestions for companies: Smart Working, yes or no? Where to start to implement a model suitable for your context? Different generations at work: how to tackle changes together? What changes in engagement and internal communication?"Smart working" doesn't mean working from home, but choosing new behaviors, developing new skills, and demonstrating that another way of working is possible.It's up to us to take the first step towards the change we want. For example, by participating in this meeting!
Luciana De Laurentiis
Luciana De Laurentiis
Head of Corporate Culture & Inclusion   
Fastweb   
13 june
18:00 - 18:20
AI Tools & Services
Branded

Marketing strategies between creative and artificial intelligence

How creative and artificial intelligence can support Brand marketing strategies to increase visibility, relevance, and performance
Alessio Angiolillo
Alessio Angiolillo
Vice President   
Digitouch Marketing   
13 june
18:00 - 18:20
Book Presentation

HOEPLI - THINKING THE FUTURE: AI Generation - How to work with Generative Artificial Intelligence and make it your friend

The genie is out of the lamp! But are we capable of expressing our wishes in the most effective way to help us achieve our goals more easily and quickly? Generative Artificial Intelligence certainly has its limitations but also enormous potential. It's up to us to overcome the former and discover and make the best use of the latter to transform it into the best assistant ever conceived by the human mind. Bonaventura Di Bello has 20 minutes to explain to us how to tame the genie!
Bonaventura Di Bello
Maurizio Vedovati
Susanna Pedone
Bonaventura Di Bello
Autore e formatore   
Maurizio Vedovati
Publisher & Moderator   
Hoepli Editore   
Susanna Pedone
Redattrice, digital content creator, moderatrice   
Senza Filtro   
13 june
18:00 - 18:20
Content Marketing

Health Takes Center Stage: A Successful Crowdfunding Campaign

Defending the constitutional right to health protection should also involve young people, starting from schools. This is why the GIMBE Foundation – an independent non-profit organization dedicated to health research and education for over 25 years – has developed the project "Health Takes Center Stage."
To engage an increasing number of schools, a crowdfunding campaign was launched on the IdeaGinger platform from March 18 to May 2, 2024, in support of the project.During the presentation, the strategies and results of the crowdfunding campaign will be shared.
Marco Mosti
Marco Mosti
Direttore Operativo   
Fondazione GIMBE   
13 june
18:00 - 18:40
Future of Open Innovation & VC
English

Rethinking the Future of Mobility

The mobility ecosystem is evolving toward a more intelligent, seamless, and environmentally friendly future.
Let’s explore some key trends and shifts that will shape the mobility landscape.
Flavio Farroni
Maurizio Arnone
Enrico Dente
Sabina Grixoni
Sonia Palomo
Flavio Farroni
CEO   
MegaRide   
Maurizio Arnone
Responsabile dominio di ricerca   
Fondazione LINKS   
Enrico Dente
Director   
Motor Valley Accelerator / Plug and Play Tech Center   
Sabina Grixoni
Communication Director   
Ford   
Sonia Palomo
INTERNATIONAL DIRECTOR   
PARQUE TECN. DE ANDALUCIA   
Present in the following paths:
Human Rights & Sustainability
13 june
18:00 - 18:40
Startup Stage
English

Future of Marketing, Media & Entertainment : Pitch session selected startups

Commerce & sales, Data, Management, Display & Programmatic Advertising, Search & Social Advertising, Content Advertising, Video Advertising, PR, Proximity Marketing, Sales automation, Affiliate marketing, Ecommerce Platforms & Carts, iPaaS, Cloud management, Vendor Analysis, Business Intelligence& Data Science.Subscription on-demand, Connected home, AI, Curated Content, Streaming, Gesture control, VR/AR/XR, Infotainment, 4K, Contextual media, video intelligence, Consumer engagement via new medium. Advertising & Promotion, Content & Experience, Social & Relationships,
Purilian
   
   
Volumio
   
   
Reefkig
   
   
HechicerIA
   
   
Zikhara AI
   
   
Vidoser by CreationDose
   
   
Brandplane
   
   
13 june
18:00 - 18:20
AI for Future
Advanced

The Shape of Water - Innovation in the Era fo AI

While conventional innovation units aimed to foster progress within an organization, due to the emergence of AI, they appear outpaced, as real innovation is instead being driven by businesses units able to recognize the competitive edge brought by the technology's potential. Consequently, the challenge, then, is to rethink the role of the innovation function in a way that can effectively contribute to the AI-driven transformation, both directly and indirectly.
Vittorio Di Tomaso
Vittorio Di Tomaso
Managing Director   
Maize - a Jakala Company   
13 june
18:00 - 18:40
Human Rights
English

For a fair AI for everyone: overcoming bias and discriminations through data feminism

Data and AI have now become an integral part of our daily lives, from health to our career paths. However, with the massive use of these models there is a high risk of amplifying prejudices and discriminations. That is why an urgent and necessary intersectional feminist approach is needed to promote social justice. The experience of Period Think tank in promoting data feminism will be shared, both for public policies and for identifying and resolving biases in AI algorithms within the Aequitas project.
Giuditta Bellosi
Roberta Calegari
Giuditta Bellosi
Activist & Data Analyst    
Period Think Tank   
Roberta Calegari
Researcher & Assistant Professor the Department of Computer Science    
University of Bologna   
13 june
18:00
Mainstage

Closing Day 1

Day 1
   
   
13 june
18:00 - 18:40
Tourism
Advanced

Tourism and Artificial Intelligence, straight to the point

What's happening with AI surpasses the scope of the internet's advent. This is the right moment to conquer new markets without losing ground, yet even though everyone talks about it, very few actually use it. A strategic speech with practical usage cases.
Francesco Piersimoni
Francesco Piersimoni
Amministratore delegato e Socio fondatore   
Adrias Online srl e Laborinto srl   
13 june
18:00 - 18:40
WorkTech Policies

Redefining work in the digital world: the influence of generative Artificial Intelligence

Moderator: Andrea Ivan Baldassarre
The panel will analyze the relationship between artificial intelligence (AI) and the world of work, focusing on the effects of generative AI on the employment market and new digital professions. It will examine how AI is transforming in-demand skills and creating new challenges and opportunities for workers and businesses. Legislative implications will be considered, including data protection, algorithm liability, and workers' rights. The goal is to provide a comprehensive view of the effects of generative AI, promoting a discussion of the policies needed for an equitable transition to a digitized work future.
 Baldassarre
Rizzetto
Barzotti
Rossi
De Luca
Andrea Ivan Baldassarre
Head of Content Area   
Forum PA   
On. Walter Rizzetto
President of the Labor Commission   
Chamber of Deputies   
On. Valentina Barzotti
Member of the Labor Commission   
Chamber of Deputies   
Sauro Rossi
Confederal Secretary   
CISL - Federation of Italian trade unions   
Alessio De Luca
Digital Innovation Policies, Head of Office 4.0   
CGIL - Italian General Confederation of Labour   
13 june
18:00 - 18:40
Italy, EU and Global Diplomacy

Urban Evolution: The Role of Artificial Intelligence and Technology in Municipal Administration

Moderator: Nico Perrone

In an era of rapid urbanization, the integration of AI and emerging technologies is transforming city management. This panel will explore how municipalities utilize these technologies to improve urban efficiency, safety, and quality of life. Discussions will focus on AI applications in areas like waste management, public transport, and urban planning. Additionally, the panel will tackle ethical, privacy, and security challenges in technology implementation. Through dialogue between public administrators and tech leaders, the event aims to uncover the transformative potential of AI in urban development.
Perrone
Bugani
Gallonetto
Ferrandelli
Pasqualetto
Nico Perrone
Director   
DIRE Agency   
Massimo Bugani
Councilor for the Digital Innovation   
City of Bologna   
Igor Gallonetto
Councilor for Digital Transition, Public Green and Reforestation, Heritage, Legality, Participation   
City of Ravenna   
Fabrizio Ferrandelli
Councilor for digital innovation and functional relations with Sispi   
City of Palermo   
Carlo Pasqualetto
Vice President of the Council Commission II   
City of Padova   
13 june
18:00 - 18:40
Tech Policies and Communities

Algorithms and Humanity: Navigating technology, data, and AI

Moderator and speaker: Antonio Palmieri
In collaboration with Fondazione Pensiero Solido
The panel delves into biases in algorithms and AI on digital platforms, exploring their ethical impact on diverse communities and individuals. It discusses how algorithms can perpetuate biases or create new forms of discrimination, affecting access to opportunities. Experts propose interdisciplinary strategies to identify and rectify these biases, advocating for a fairer, more inclusive use of technology centered on human decision-making.
Palmieri
Quattrociocchi
Sartori
Enrica Sabatini
Antonio Palmieri
President   
Fondazione Pensiero Solido   
Walter Quattrociocchi
Full Professor   
La Sapienza, University of Rome   
Laura Sartori
Professor   
Alma Mater Studiorum, University of Bologna   
Enrica Sabatini
Co-founder    
Camelot SB   
13 june
18:00 - 18:20
Tech 4 Business
Branded

What Destroys a Creative Process

Creative agencies often rely on traditional metrics such as profitability, comparing estimates to actuals, or "billability." Recent studies show that incentives, rewards, and punishments do not unleash the team's potential and lead to short-sighted decisions. Discover how new tools and technologies can revolutionize the approach, providing strategic data on new variables, to unlock the team's potential and promote more strategic, as well as tactical, business management.
Anna Pozzobon
Giulia Mambrini
Anna Pozzobon
Business Developer & Customer Success   
wethod   
Giulia Mambrini
Business Developer & Customer Success   
wethod   
13 june
18:00 - 18:40
Tech Research

Big Data and Artificial Intelligence for the Cities of the Future

In this presentation, I will describe how the vast amount of data on our daily behaviors (social interactions, movements, purchases) and the development of innovative models in the fields of Artificial Intelligence (such as deep learning and generative AI models) and complex systems are enabling the emergence of a new science dedicated to the study and design of cities and urban environments. For example, studies will be presented demonstrating how machine learning algorithms and new data sources can be used to estimate the socio-economic conditions of a neighborhood, predict crime levels in an urban area, and understand which features would allow the design of vibrant places capable of stimulating social interactions and creativity. These findings open the doors to a new way of studying cities and human societies through computational tools and with a depth and scale never before possible.
Bruno Lepri
Bruno Lepri
Head of Mobile and Social Computing Lab | Chief Scientific Officer, Co-director of ELLIS Unit Trento   
Fondazione Bruno Kessler | Ipazia S.p.a   
13 june
18:00 - 18:40
Digital Tools & Services
Branded

Education shift with generative AI: from content pushing to knowledge pulling

GenAI is revolutionizing approaches and tools for education within organizations. Futureberry has developed COSMO, a platform that, starting from a certified knowledge base, suggests personalized development paths and automatically generates always up-to-date content based on the specific training needs of users. COSMO goes beyond traditional gamification to motivate employees, prioritizing personal growth and the strategic needs of the company.
Michele Bianchi
Michele Bianchi
Head of AI & Tech   
Futureberry   
13 june
18:00 - 18:20
Innovation Showcase

LoceM, the app for your online rental! Rent comfortably from wherever you want and live the place! #livetheplace

Never before have we realized the value and beauty of the nature that surrounds us as we have in recent years. LoceM is an app that offers an easy, fast, and secure solution to fully experience the beauty of the area through the rental of items and equipment, connecting curious visitors with local businesses. Starting from the world of bike rentals and tourism on Lake Garda, LoceM enhances the customer experience on one side and the quality of service provided by shops on the other
Luca Mirandola
Luca Mirandola
CEO & Co-founder    
LoceM Solutions   
13 june
18:00 - 18:20
#mareAsinistra - attrarre talenti in Puglia

The importance of Community Radio

We will explore the iNEXT project, created through the regional initiative COMMON PLACES, which transformed a public good, an apartment confiscated from the Mafia into a web radio and a series of cultural activities.New challenges:Now, we want to take it a step further and transform iNEXT into a sustainable social enterprise. Some of the challenges we face include monetizing our services and expanding our audience.
Andrea Bari
Andrea Bari
Coordinatore   
Radio iNext by Cooperativa il Sogno   
13 june
18:20 - 18:40
Sustainability & Tech

Sustainable fashion - an oxymoron?

Sustainable fashion - is it just an oxymoron or the goal to be achieved? According to EU Strategy for Circular Textiles, fast fashion will be out of fashion by 2030. Why do we focus on fashion in the context of sustainability? The impact on the environment is, in fact, enormous. It takes a lot of water to produce textile, plus land to grow cotton and other fibers. To make a single cotton t-shirt, 2700 liters of fresh water are required and according to estimates, it is enough to meet one person's drinking needs for 2.5 years. Textile production is estimated to be responsible for about 20% of global clean water pollution from dyeing and finishing products. The fashion industry is estimated to be responsible for 10% of global carbon emissions - more than international flights and maritime shipping combined. The way people get rid of unwanted clothes has also changed, with items being thrown away rather than donated. Less than half of used clothes are collected for reuse or recycling, and only 1% of used clothes are recycled into new clothes, since technologies that would enable clothes to be recycled into virgin fibers are only now starting to emerge. The question arises: Are the environmental (and also social) costs of providing us with cheap clothing worth it? As consumers, we all cast our votes. We all make the decisions. However, there's a noticeable attitude-behavior gap among consumers. While our knowledge of the environmental impact of fashion sector is growing, our behaviors are changing slowly. During the industry's transformation, we notice paradox of co-existence of ultra-fast fashion and local craft. At the same time, this transformation opens up space for new ideas, innovations, startups, and business models that can help the sector transition to a circular economy.
Agnieszka Oleksyn - Wajda
Agnieszka Oleksyn - Wajda
Attorney-at-law, Head of the Institute of Sustainability Łazarski University,   
Łazarski University, Warsaw   
13 june
18:20 - 18:40
AI Tools & Services
Branded

7Minutes: the online training accessible to everyone


Every day you go out and face your challenge, and there's something or someone you face it for. Every day you give your best, building the present to walk into your future. You're always on the move, growing every minute, changing every minute, and when you do, every single minute counts. In a constantly evolving world, 7Minutes, the digital library created by Mosaicoelearning, incorporates research and innovation: AI enriches Articulate and Vyond software to make the learning experience unique.
Gabriele Dovis
Gabriele Dovis
Ceo e Co-founder   
Mosaicoelearning   
13 june
18:20 - 18:40
Content Creators

Fluid Tradition: A Digital Journey into the Evolution of Home Flavors

The concept of "fluid tradition" aims to innovatively narrate the continually evolving stories and traditions of each of us. We will explore how sharing memories of home flavors through digital platforms allows us to pass down cultural roots that might otherwise be lost. Additionally, we will discover how these seemingly distant realities converge in a dialogue rich with emotions and authentic connections.
Emanuele Ferrari
Emanuele Ferrari
Creator digitale   
13 june
18:20 - 18:40
Legal Tech

Right to be forgotten, transparency, AI and new digital rights

In an interconnected digital world, digital rights play a crucial but often balancing role. The intersection of the right to be forgotten, reputation, transparency, moderation and new digital rights seem at odds but represent pieces of a single ecosystem. The ethical and legal challenges in protecting individual privacy while fostering digital transparency and the use of AI as a tool for online moderation and reputation maintenance will be discussed.
Nicole Monte
Michela Borsa
Nicole Monte
Avvocato delle nuove tecnologie - Salary Partner   
42LF società tra avvocati   
Michela Borsa
Account Manager & Head of Strategy    
The Magician   
13 june
18:20 - 18:40
Work, HR & Digital Skills

SiSa HR Protocol for Person-nel Awareness, Wellbeing, Inclusivity, Growth and Digital Sustainability

Growth is not a linear process, rather a path where progress and obstacles are equally crucial elements to achieve our goal. Despite the infinite development opportunities the working world has been exposed to throughout the years, there is still a certain level of resistance that keeps organisations stuck between the growth awareness and planning phases. This new HR comprehensive protocol ensures business sustainability, boosting also friendly and healthy human-technology relationships
Costanza Matafù
Costanza Matafù
Wellbeing and Growth Coach   
Lavoratore autonomo   
13 june
18:20 - 18:40
Social Media Strategies

TikTok: a new stage for Zecchino d'Oro

Francesco Policoro and Maura La Greca recount the adventure of the longest-running children's singing kermesse (loved by adults as well) on TikTok.
Maura La Greca
Francesco Policoro
Maura La Greca
Responsabile comunicazione e marketing   
Antoniano / Zecchino d'Oro   
Francesco Policoro
Creative & Strategy manager   
Magneto - TikTok Agency   
13 june
18:20 - 18:40
Content Marketing

From Orson Welles to Pope Francis, and even Barbie

The evolution of the podcast from the 1930s to today. Characteristics and benefits for listeners and brands.
Davide Schioppa
Davide Schioppa
CEO & Founder   
Podcastory   
13 june
18:20 - 18:40
Tech 4 Business
Branded

AI and Smart Hiring: Enhancing Talent Discovery

The hiring processes are undergoing a revolution in an increasingly complex and specialized context where it becomes difficult to discover true talents. We will show how Julia can modernize the recruitment and staffing management process using artificial intelligence technologies to optimize candidate screening and selection, automating CV analysis, identifying the most promising talents with high accuracy and minimizing selection biases.
Lorenzo Cunto
Davide Mibelli
Lorenzo Cunto
Software Architect   
Julia   
Davide Mibelli
AI Engineer   
Julia   
13 june
18:20 - 18:40
Innovation Showcase

Scaling Up Tech Startups: Challenges and Strategies

The tech startup landscape is a dynamic ecosystem, marked by rapid innovation, fierce competition, and constant growth. While launching a tech startup is thrilling, scaling it up presents many challenges that demand innovative solutions and strategic thinking. This panel discussion aims to delve into the details of scaling up tech startups, exploring the obstacles faced by techpreneurs and the strategies employed to overcome them.
Thomas Waldmann
Sonja Sulzmaier
Borut Kastelic
Yana Vereshchaga
Luca Premazzi
Lisa Trollo
Thomas Waldmann
Start-Up & Venture Manager    
Wuerth Elektronik Group    
Sonja Sulzmaier
Managing Partner   
Navispace GmbH   
Borut Kastelic
Business Development Manager   
EBV Elektronik   
Yana Vereshchaga
CTO   
sendance GmbH   
Luca Premazzi
business development manager   
BIZDEV SRL   
Lisa Trollo
Marketing and Communication manager   
STMicroelectronics   
13 june
18:20 - 18:40
#mareAsinistra - attrarre talenti in Puglia

The (near) future of healthcare

I am thinking of the health care of the future that is truly people-centered, that is, that allows people to be cared for wherever they are, at home, on the street, in a hotel. The emergency room and hospital must be reserved for problems that cannot be solved otherwise. It can begin by creating a platform and an App, integrated with medical wereables in which data and clinical documentation shared between patient and caregiver are stored.
Girardi
Francesco Girardi
   
Electronic Smart Health Srl   

Session for 14 june

14 june
Mainstage

Co-Hosting

Lombardo
Maffei
Cassissa
Anatola Araba
Cosmano Lombardo
Chairman   
WMF - We Make Future   
Veronica Maffei
Tv Journalist   
   
Tommaso Cassissa
Actor and Content Creator    
   
Anatola Araba
Founder   
Reimagine Story Lab   
14 june
09:00 - 09:15
Knowledge Share

Day Opening

Shiva Loccisano
Shiva Loccisano
Senior Project Manager    
Netval, KS   
14 june
09:00 - 09:10
Startup Stage

Briefing Innovation Ecosystem

Giuseppe Oppedisano
Giuseppe Oppedisano
Chief Innovation Officer   
Search On Media Group - We Make Future   
14 june
09:10 - 09:20
Startup Stage
English

European Investment Update and trends.

A deep dive into data and insights on startups and innovation in Europe
Pau Vidal
Pau Vidal
Head of B2B Sales   
Dealroom.co   
14 june
09:20 - 10:00
TikTok

The Impact of TikTok on Corporate Innovation

This talk will provide you with an in-depth analysis of the crucial role TikTok plays in the context of business innovation and explore the use of newly developed smart tools to help you improve your performance on TikTok. Through a series of case studies and interactive discussions, we will explore how companies can capitalise on the enormous potential of TikTok to improve their online presence, reach new audiences and drive innovation in their industries. From emerging trends to winning strategies, this talk provides a unique opportunity to understand how TikTok can be a driver of change and success for modern businesses.
Valentine Leroy
Valentine Leroy
Strategic Partnership Manager    
TikTok Italia   
14 june
09:20 - 10:00
Cybersecurity

AI: The Technological Pandora's Box?

Fragility and inscrutability open the doors to new global risks
Alessandro Curioni
Alessandro Curioni
Fondatore e Presidente    
DI.GI. Academy   
14 june
09:20 - 10:00
Brand
Advanced

Social Content and Community Building: The Future (and Present) of Business Growth

This presentation aims to explore the importance of a well-structured social media presence and organic content marketing for business growth. Through case studies and practical advice, we will examine how a company can bring its expertise, products, and services online, presenting them to the wider public and building an asset of organic promotion and communication. This approach enriches brand perception and contributes to the success of every other sales initiative.
Alessandro de Concini
Alessandro de Concini
Imprenditore digitale / Content creator / Divulgatore / Insegnante   
Imprenditore digitale   
14 june
09:20 - 10:00
AI for Future

How AI will bring value (and money) to women with cross-disciplinary and interdisciplinary skills

The proliferation of artificial intelligences will eliminate many jobs, but will generate value and money in many creative fields. For example, there will be fewer computer and technical professionals, fewer employees in administrative offices, cashiers, and call centers. Conversely, in all professions and sectors, especially for top roles, humanistic skills, interdisciplinary knowledge, and soft skills will be increasingly in demand (and well-paid). The intervention explains how and why women are more capable of navigating these changes.
Giovanna Cosenza
Giovanna Cosenza
Full Professor   
Università di Bologna   
14 june
09:20 - 09:50
Book Presentation

FRANCOANGELI @ FUTURE
Marketing of the future: cookieless, convergent, kind

Antonio Perfido
Luana Vollero
Andrea Folcio
Annalisa Aceti
Antonio Perfido
CMO The Digital Box   
TED Speaker e Autore   
Luana Vollero
Redattrice   
Libri di Marketing    
Andrea Folcio
Docente e Co-founder   
The Newco   
Annalisa Aceti
Direttrice generale sales & marketing   
Rizzoli Education   
14 june
09:20 - 09:40
AI for Health

Introduction to Artificial Intelligence in Healthcare

In today's digital age, artificial intelligence is revolutionising many sectors, including healthcare. However, with great potential also comes great responsibility. It is crucial to understand the risks, biases and ethical and legal implications of AI, so that it is used in a way that protects the rights of all those involved. In this presentation, the salient points will be touched upon and insights provided on the topic.
Tiziano Innocenti
Tiziano Innocenti
Direttore Unità di Metodologia della Ricerca   
Fondazione GIMBE   
14 june
09:20 - 10:00
SEO
Advanced

Python and AI to support SEO. Troubleshooting script examples

Roundup of practical examples of Python to improve the quality of daily office work.
Giovanni Sacheli
Giovanni Sacheli
Consulente SEO   
evemilano   
14 june
09:20 - 09:40
Generative AI

Generative AI: from media hype to corporate use. Where are we today?

Since the advent of ChatGPT, Generative AI has gained unprecedented media attention. But are Italian businesses actively exploring the opportunities of generative AI? For what purposes and with what impacts? In this intervention, based on data collected by the AI Observatory, we will try to critically answer these questions, discussing types of projects, lessons learned, and possible future scenarios, both for individual enterprises and the market as a whole
Irene Di Deo
Irene Di Deo
Ricercatrice Senior Osservatorio Artificial Intelligence, Osservatori Digital Innovation   
Politecnico di Milano   
14 june
09:20 - 10:00
Data Analytics
Advanced

Advanced data strategy for an ecommerce

How to integrate AI and data to optimize an ecommerce business
Filippo Trocca
Filippo Trocca
Making Science   
14 june
09:20 - 10:00
Coding Front-end

You don’t have to contribute to Open Source

There are amazing programmers who have zero commits in the public github repositories, yet they work with open source projects every day. Sometimes work commitments or maybe a full personal life make it hard to find time to contribute, and that’s not a problem, it shouldn’t make us feel guilty.Helping a colleague to use a technology, making it more accessible by spreading it among their links, are examples of activities that really benefit the entire ecosystem, but do not entitle them to a "badge".If you really want to contribute to open source, you should first learn what open source really means, and then we can talk about some tips on how to contribute effectively.But don’t feel "obligated" to do it. In this talk I will try to explain why.
Edoardo Dusi
Edoardo Dusi
DevRel   
SparkFabrik   
14 june
09:20 - 09:40
Legal Tech

DPIA, FRIA, CA: the AI assessments required by law

Today, there are various regulations that require companies and public administrations that provide or use artificial intelligence systems to conduct assessments on the impacts of AI and how these systems comply with the law. This is the case, for example, with the General Data Protection Regulation (GDPR): those intending to use an AI system must conduct a Data Protection Impact Assessment (DPIA). Additionally, the AI Act, the new European law on artificial intelligence, requires conducting a Fundamental Rights Impact Assessment (FRIA) when using an AI system. The same law also introduces the obligation to conduct a Conformity Assessment (CA) to demonstrate the compliance of one's AI system with the requirements of the AI Act. This speech will present the various assessments that businesses and public entities must conduct on their AI systems to comply with legal obligations. It will explain how to conduct these evaluations and with what methodologies, highlighting points of contact and differences, while also focusing on the benefits that can arise from their correct and timely completion
Gabriele Franco
Gabriele Franco
Avvocato, Senior Associate   
PANETTA Studio Legale   
14 june
09:20 - 09:40
Social Inclusion

Televideo, the first technology to provide accessibility: still young after 40 years

For decades Televideo has been using simple technology to really reach everyone, even those in 'unconnected' parts of the country. The services it provides are those of accessibility, such as subtitles for the hearing impaired on page 777, but also those of access to information and services useful to all, by Rai Pubblica Utilità.
Giuseppe Sangiovanni
Guido Barlozzetti
Giuseppe Sangiovanni
Director of Public Utility   
RAI   
Guido Barlozzetti
Giornalista e conduttore   
rai   
14 june
09:20 - 09:40
Future of Open Innovation & VC
English

The importance of Business Angels to support the growth of the ecosystem

Business Angels are increasingly important as providers of risk capital and contributors to economic growth and technological advances.
Emanuele Torlonia
Carlo Tassi
Silvia Pugi
Luca Rossetto
Emanuele Torlonia
Managing Director   
IAG   
Carlo Tassi
President   
IAG   
Silvia Pugi
Managing Partner & Investor   
Eden Venture    
Luca Rossetto
Private Investor   
IAG   
14 june
09:20 - 10:00
Tech Policies and Communities

The future of artificial intelligence, between AI law, ethics, intellectual property and the reality of organisations

Moderator and speaker: Vincenzo Tiani
It explores the future of AI, considering law, ethics, IP, and organizational realities. Experts will navigate evolving regulations, addressing ethical concerns like bias and privacy. Dive into IP complexities, including ownership and protection strategies. Gain insights into integrating AI, from cultural shifts to strategic challenges. Illuminate the path forward amidst legal, ethical, and practical considerations.
Tiani
Bisconti
Mastrangelo
Sartore
Sartini
Vincenzo Tiani
Data Regulation Expert   
PANETTA, VUB, IULM University   
Piercosma Bisconti
Co-Founder and Researcher   
DEXAI - Artificial Ethics   
Lara Mastrangelo
Associate Departement IP   
DLA Piper   
Federico Sartore
Partner   
PANETTA Consulting Group   
Elena Sartini
Legal Counsel, Privacy and Data Protection   
Launchmetrics   
14 june
09:20 - 10:20
Startup Stage
English

Future of Food & Agriculture : Pitch session selected startups

Climate smart agriculture, Smart or vertical farming, Smart Aquaculture, Autonomous Vehicles & Drones, Precision farming, Optimization of supply chain, Big Data & Analytics, 3D food printing, Ingredient innovation, Cell-based nutrition, Delivery.
Agrobit
   
   
Tuduu
   
   
Nous Energy
   
   
LEAF by Regrowth
   
   
Yoshi Foods
   
   
Symbiose Intelligente
   
   
Luke by Ceres FieldCheck
   
   
Buy It
   
   
Foreverland
   
   
IRIDA AI TECHNOLOGIES
   
   
Vigneto Sicuro by Trace Technologies
   
   
14 june
09:20 - 10:00
Advertising

How to lower the ACOS of AMAZON campaigns with the MAD method: our approach and potential applications

We had the opportunity to compare our work method on Amazon ads, refined over the years, with one of the most famous PPC Specialists in the USA, and from this brainstorming, we developed the MAD method. A procedure that significantly lowers ACOS and thus improves the performance of advertising campaigns in the vast majority of cases where it is applied. With this strategy, we have managed to halve ACOS on some accounts, thus doubling ROAS, and bringing significant benefits to organic sales as well
Davide Bagnoli
Alice Scaffardi
Davide Bagnoli
Co-founder & CMO   
Checkers Marketing   
Alice Scaffardi
Digital Marketing Specialist   
Checkers Marketing   
14 june
09:20 - 10:00
Social Media Strategies

Video Commerce: 5 Ways to Sell Through Video

If you don't do videos, you don't exist. Today, for businesses, integrating videos into their social strategy isn't just an option; it's a necessity. It's not just about Video Marketing anymore; it's increasingly crucial to talk about Video Commerce. Looking at international trends, from TikTok Shop to multi-channel live streams, this intervention aims to provide Digital & Social Media Marketing professionals with essential tools to harness the power of video to create impactful experiences that blend shopping and entertainment
Marianna Chillau
Marianna Chillau
CEO & Co-Founder    
Marlene Live   
14 june
09:20 - 09:40
Content Creators

From Content Creator to Culture Creator: The Evolving Role of Creators

After the emergence of various creators over the years, we now find a new generation of "anti-influencers" completely revolutionizing the landscape. While in the past, comedic entertainers with their skits dominated, today there are content creators who share "their art" or "their craft," allowing people to learn or delve into their work and passions. Thus, culture is emerging as a new form of entertainment, making it "sexy" yet also trashy in its presentation. Sabina Wayroll is a tangible example of this and will discuss it during this interview with Riccardo Mortelliti.
Sabina Reghellin
Riccardo Mortelliti
Sabina Reghellin
Content Creator   
N/A   
Riccardo Mortelliti
Content e communications manager   
14 june
09:20 - 09:40
Retail
Advanced

Omnichannel in Retail: Data, KPIs, and Marketing Strategy for a Successful Customer Journey!

soon online 
Federico Dezi
Federico Dezi
E-Commerce & Digital Innovation Manager    
Doppelgänger   
14 june
09:20 - 09:40
AI Tools & Services
Branded

AI-Powered Knowledge Management for Humans Through Humanoids (powered by PEPPER)

Join us as we explore the groundbreaking FPZ.com case study of C.E.S.A.R.E., where AI transforms the management of complex technical and engineering documentation for a manufacturing multinational. This innovative approach not only speeds up and enhances information flow but also can leverages humanoid robotics for even greater efficiency. Discover how this synergy leads to a faster, more effective go-to-market strategy, revolutionizing knowledge management and operational agility. 
Lucia Chierchia
Andrea Lazari
PEPPER GELLIFY
Lucia Chierchia
Managing Partner    
GELLIFY   
Andrea Lazari
Corporate Innovation Manager   
FPZ SpA   
PEPPER GELLIFY
AI Robotics & Manufacturing Specialist   
Gellify   
14 june
09:20 - 09:40
Space Economy

Trustworthy AI in Earth Observation

With the growing availability of data and images from Earth observation satellites, the use of artificial intelligence algorithms for automated analysis will become increasingly necessary to leverage the vast informational resources incoming. We will transition from a completely manual approach to a hybrid approach of human-machine collaboration, and in some cases, AI system autonomy. How can we create these systems to ensure they are trustworthy?
Leonardo Alberto Dal Zovo
Leonardo Alberto Dal Zovo
Cofounder and CEO   
Studiomapp   
14 june
09:20 - 09:40
Tech 4 Business
Branded

GROW with SAP: all SAP innovation in the ready-to-run cloud ERP

To grow without limits and build your own breakthroughs with a ready-to-run cloud ERP, discover the value of GROW with SAP: a complete offering of solutions, so any size company can successfully adopt cloud ERP.
Ivano Fossati
Ivano Fossati
VP - Head of Cloud ERP   
SAP Italia   
14 june
09:20 - 10:00
Knowledge Share

Innovation Ecosystem in Italy: Policy Challenges in National and International Comparison. Investing in Deep Tech and Technology Transfer: Numbers, Trends, and Future Perspectives

The innovation ecosystem in Italy faces significant policy challenges at both national and international levels. Investing in deep tech and technology transfer is crucial to bridging the gap with other advanced nations. The numbers show a growing interest and investment in these sectors, with positive trends in funding startups and research projects. However, the need for targeted policies and adequate incentives remains central to supporting future growth and promoting a favorable environment for technological innovation.
Stefano Peroncini
Andrea Arienti
Matteo Bertocchi
Claudia Ricciardi
Francesco Cerruti
Claudia Pingue
Stefano Peroncini
CEO & Presidente   
Eureka!    
Andrea Arienti
CEO   
3dnextech    
Matteo Bertocchi
CEO   
Novac   
Claudia Ricciardi
Partner   
Bird & Bird Società tra Avvocati S.r.l.   
Francesco Cerruti
Direttore Generale   
Italian Tech Alliance   
Claudia Pingue
Responsabile del Fondo Technology Transfer,   
CDP Venture Capital    
14 june
09:20 - 09:40
Innovation Showcase

Corporate Business Builders

Discovering innovative and sustainable growth paths.
Andrea Solimene
Mariano Guzzetta
Andrea Solimene
CEO & CoFounder | Strategy & Innovation Enabler | TEDx Speaker | Startup Mentor | Lecturer   
Seedble   
Mariano Guzzetta
Manager in Innovation, Open Innovation & Emerging Technologies   
EY   
Matteo Levi
Director of Acceleration Southern Europe   
Startupbootcamp   
14 june
09:20 - 10:00
Data Valley

Digital skills: train, certify and grow talent in the company

Filippo Bosi
Nicola Bianconcini
Gaudenzio Garavini
Trippodo
Arcangeli
Filippo Bosi
CEO   
Imola Informatica   
Nicola Bianconcini
CEO   
KEDOS SRL   
Gaudenzio Garavini
Presidente   
ITS Academy Fitstic   
Monica Trippodo
Business Development   
IQC   
Luca Arcangeli
Project Manager   
Clust-ER Innovate   
14 june
09:20 - 09:40
#mareAsinistra - attrarre talenti in Puglia

(R)existing in the margins

In light of the data collected through the needs analysis preparatory to the presentation of the project, along with the reading of The Transfeminist City (Kern 2024) and Feminisms of the Suburbs (Miccichè 2024), we propose an interactive questionnaire and brainstorming session, with the aim of reflecting as much on the critical issues as on the opportunities that emerge from crossing urban and suburban spaces.
Immacolata Egizio
Immacolata Egizio
Marketing & Communication Manager   
MOH - Fuori Binaria   
14 june
09:20 - 09:40
Digital Commerce & Marketing Services
English

Creating Impact: Mastering User-Driven Delivery

Transform your delivery approach and create solutions that people love! Urszula will uncover the secrets of successful user-driven startups and show you how to organize in-house or outsourced teams effectively. You'll gain insights on delivering exceptional products, discovering what users truly need, and making strategic decisions prioritising value. You'll understand how to inspire your teams to see the bigger picture, ensuring every feature they build resonates deeply with users.
Urszula Wawrzeniuk
Urszula Wawrzeniuk
Head of Delivery   
TeaCode   
14 june
09:30 - 13:00
Masterclass
Branded

How to Maximize Your Business on Amazon: Workshop Dedicated to Optimization and Performance Strategies

A vertical workshop entirely dedicated to the Amazon world, during which Growth Labb - a growth hacking Amazon agency - shares strategies, best practices, and methods together with partners of this ecosystem to optimize and enhance the performance of your Amazon account.We will address questions directly from sellers on this platform to debunk every myth and unveil every secret hidden behind a method tested and validated over the years, to make your business on Amazon perform optimally.
Marco Casalini
Jean Paul Lopez
Concetta Ventrice
Fabrizio Schievenin
Agostino Acierno
Marco Casalini
Amazon Account Manager   
Growth Labb   
Jean Paul Lopez
Amazon Growth Manager & Performance Advertiser | Managing Director at Growth Labb   
Growth Labb   
Concetta Ventrice
Amazon store brand & graphic design manager   
Growth Labb   
Fabrizio Schievenin
Account Manager | Sales Manager | Head of Advertising | ADV | Formatore   
Amazon Advertising Specialist @Growth Labb   
Agostino Acierno
Account Manager   
AVASK Italia   
14 june
09:30 - 10:00
Case delle Tecnologie Emergenti

CTE Presentation

14 june
09:40 - 10:00
AI for Health

Healthcare and Artificial Intelligence: a dialogue between patient and researcher

The impact of artificial intelligence in the cancer patient care process touches on several aspects including doctor-patient communication and clinical data management. In the interview, a patient and a researcher will discuss the limits of promising technologies, the role of the patient in the design process, and how subjects can dialogue and build effective systems that respect ethical and legislative boundaries.
Martina Cavallucci
Chiara Pennuti
Martina Cavallucci
Data scientist   
IRCCS Istituto Romagnolo per lo Studio dei Tumori (IRST) "Dino Amadori"   
Chiara Pennuti
Junior Manufacturing Engineer    
Isar Aerospace SE   
14 june
09:40 - 10:00
Digital Commerce & Marketing Services
Branded

The Evolution of E-commerce: The Power of Quality Information

In a constantly evolving e-commerce world, consumers are becoming increasingly demanding, and it takes little for them to choose another trusted e-commerce platform. New technologies are revolutionizing purchasing processes, but at the heart of this technological revolution lies an essential component: information. Structured, up-to-date, and high-quality data are crucial for offering an excellent and reliable shopping experience. Join us as we explore the Immagino database by GS1 Italy Servizi, which has been a reference point for major retail industries and beyond for over 10 years. Discover how this information can transform your business, improving efficiency and customer satisfaction.
Federico Mittersteiner
Federico Mittersteiner
Operations Manager   
GS1 Italy Servizi   
14 june
09:40 - 10:00
Social Inclusion

Accessibility is learnt from an early age: Rai Accessibility and accessible projects with and for children

Bringing the Zecchino d'Oro to all children with audio descriptions, subtitles and translation into sign language, involving the students of the bilingual State Institute for the deaf and hard of hearing Silvestri-Magarotto as little interpreters; raising awareness among the general public on environmental issues through the voice of 'all' the little ones... a commitment that Rai Pubblica Utilità pursues with ever greater conviction. We tell you about child-friendly accessibility.
Maria Chiara Andriello
Angela Senatore
Maria Chiara Andriello
Accessibility Manager   
Rai Pubblica Utilità   
Angela Senatore
Autrice di programmi    
@Antoniano   
14 june
09:40 - 10:00
Future of Open Innovation & VC
English

Open Innovation: why corporates need startups

Exploring the symbiotic relationship between big corporates and startups in facing rapid technological advancements, understand the strategic importance of this collaboration for fostering agility and maintaining competitiveness in today's dynamic landscape.
Nicoletta Morra
Matteo Mingardi
Cristian Ranallo
Jessica Sabellico
Albert Morro
Nicoletta Morra
Innovation Network Lead   
IAG   
Matteo Mingardi
Chief Innovation Officer   
Pelliconi & Co spa   
Cristian Ranallo
Senior Business Innovation Manager at Beyond   
UnipolSai   
Jessica Sabellico
Scouting & Partnership Senior Manager   
TIM Enterprise   
Albert Morro
Principal   
Criteria Venture Tech   
14 june
09:40 - 10:00
Legal Tech

Generative AI: Potential Impacts on the Job Market, Creativity, and Social Aspects

Generative AI is a rapidly growing sector that is transforming society by expanding creativity, ideation processes, and productivity. However, the impact on employment is complex, and both the positive and negative aspects need to be analyzed. There are also significant security risks, and the new capabilities of language models can even threaten democracy. Finally, the emerging trend of humanoid robotics could also reduce human manual labor.
Paolo Omero
Paolo Omero
CEO   
InfoFactory   
14 june
09:40 - 10:00
Content Creators

Is being a content creator lame? - Personal reflection on the double face of this job in Italy

Is being a content creator cool or lame? Provocative question that prompts reflection on the double face that this job has in Italy.I will analyze this cue from a highly personal perspective, taking a leap into the past and trying to identify the motivations that triggered such a strong passion in me, in such a short time (and whether it makes sense to pursue it).Examining the past seems like nonsense at such a fair, but it is only by reflecting on it that future direction can be envisioned.
Matteo Barresi
Matteo Barresi
Content Creator & Video Editor   
14 june
09:40 - 10:00
Generative AI
Branded

Generative AI between challenges and opportunities: the context of combating disinformation in Europe

Today, the latest developments in Artificial Intelligence, such as Generative AI, promise great opportunities but also present new challenges and risks. The presentation will highlight the role of Generative AI in combating disinformation, with special emphasis on the goals and achievements of the European TITAN project. The results achieved, difficulties encountered, and lessons learned will be highlighted, contextualizing the project within the initiatives Europe is promoting to manage the risks arising from the surprising new advances in Generative AI. The use of this technology in a positive and beneficial way for Media Literacy and citizen education through the development of their critical thinking will also be discussed.
Francesco Saverio Nucci
Francesco Saverio Nucci
Chief Innovation Evangelist   
Uninettuno   
14 june
09:40 - 10:00
Climate Change

Designing for Disaster: Developing Sustainable and Safe Displacement Shelters

As climate and conflict disasters increase, a growing number of displaced peoples will require optimization models for displacement settlements to ensure the safety and wellbeing of residents and sustainability of short- and long-term shelter developments. This talk explores how displacement camps become future cities, and the disruptive urban design options that can promote sustainability, foster economic empowerment, and support healthy (re)settlement and integration into host communities
Susanne Kahlich
Susanne Kahlich
Founder & CEO   
SINGE GmbH   
14 june
09:40 - 10:00
AI Tools & Services
Branded

We are NOT YET robots: Creative education in the age of Generative Artificial Intelligence.

In a world where an AI can produce a logo or write a tweet almost better than a human, where will this lead us common mortals? But, more importantly, what is the role of creative education in all of this? We will discover how AI is not just a tool to automate the mundane, but a true brainstorming partner that challenges us to rediscover our creative uniqueness.
Manuel Alvaro
Manuel Alvaro
Art Director   
Manuel Alvaro   
14 june
09:40 - 10:00
Space Economy

Earth Observation projects in ESA (Interview - Soon Online)

Carlos Urbina Ortega
Carlos Urbina Ortega
End-to-End System Engineer   
ESA - European Space Agency   
14 june
09:40 - 10:00
Tech 4 Business
Branded

If you can't beat AI, make it your friend and let it handle the most tedious work. Come and discover LAISY!

Artificial Intelligence won't steal our jobs; on the contrary, it can become a valuable ally. By automating repetitive and low-value tasks, we gain more time to focus on more complex and creative activities and strategies. Discover how to increase the efficiency and quality of your work by letting AI handle the most tedious tasks, allowing you to concentrate on what you enjoy the most.
Annamaria Di Chio
Nicolò Caiti
Annamaria Di Chio
Strategy and Business Development Manager   
RES IT Srl   
Nicolò Caiti
Head of Martech Division   
RES IT Srl   
14 june
09:40 - 10:00
Retail

What If Your Online Marketing Campaigns Aren't Enough? How to Make the User Comfortable Between Brand and Product

It often seems very clear which tools to use in Digital Marketing activities. But have we ever asked ourselves if these are the right tools? What does our potential customer need when they come into contact with our Brand? What sales opportunities can we seize if we manage to design a strategy based on the user's needs and not just advertising campaigns? Let's take this journey together!
Flavio Mazzanti
Flavio Mazzanti
CEO & Digital Strategist   
Studio Samo   
14 june
09:40 - 10:00
Innovation Showcase

AI: turbocharge your Ecommerce Sales

I visitatori di un e-commerce incontrano a ogni passo ostacoli che li spingono ad abbandonare il sito, a non completare gli acquisti o a comprare una volta sola. Il segreto per rimuovere gli ostacoli - e ottenere il maggior numero di clienti fedeli - è analizzare con l'AI tutte le tracce dei visitatori. Come un sesto senso, l'AI rivela immediatamente le somiglianze nel percorso d'acquisto dei clienti fedeli e suggerisce come guidare gli altri visitatori lungo la stessa strada sicura.
Goffredo Guidi
Goffredo Guidi
Co-Founder   
Aeffective   
14 june
09:40 - 10:00
#mareAsinistra - attrarre talenti in Puglia

Google Maps of the 1800s, a historical journey

There is a man who was revolutionary for the kingdom of Naples and beyond in the 1800s, a man who meticulously crafted the largest collection of the most widely used atlases of that period. Borders, countries, regions and even food maps. Benedetto Marzolla, a Brindisi cartographer, left a very important archive of cartographies that today we want to superimpose with reality, making you navigate without getting lost on the way! The path of musealization is underway, with the collaboration of the Brindisi order of architects and the PCTO of the Marzolla classical high school. The project sees the collaboration of companies involved in digitization but especially with the high technology of overlaying the mapped image and the satellite image, 3D immersion paths accessible for all. The project sees a comparison of what were the technologies of the 1800s with our modern times.
Francesco Mauro
Francesco Mauro
Segretario e responsabile comunicazione   
Yeahjasi Brindisi APS Luoghi comuni Regione Puglia   
14 june
09:50 - 10:00
Book Presentation

FRANCOANGELI @ FUTURE
Personal branding: being magnetic with LinkedIn

How to effectively promote your professional profile to attract new potential clients.
Valentina Martinelli
Luigi Castelletti
Valentina Martinelli
Moderatrice   
Libri di Marketing   
Luigi Castelletti
Consulente web marketing & LinkedIn trainer   
Castelletti Web Marketing srl   
14 june
09:50
Mainstage

Live Performance + Sunset String Quintet

-
Dardust -
Producer & Artist   
   
14 june
10:00 - 10:40
Data Valley

High Performance Computing in Automotive: how stakeholders are integrating HPC both inside the vehicle and behind the scenes, and which experts they rely on to complete this transition

Sanzio Bassini
Bertogna
Vegezzi
Uglietti
Sanzio Bassini
Direttore del Dipartimento supercalcolo applicazioni e innovazione del consorzio interuniversitario   
CINECA   
Marko Bertogna
Professore ordinario / Direttore   
Università di Modena e Reggio Emilia / Laboratorio High-Performance Real-Time (HiPeRT)   
Leonardo Vegezzi
Ventures Associate   
Motor Valley Accelerator   
Fabio Uglietti
Quattroruote Professional   
   
14 june
10:15 - 11:00
Knowledge Share

Pitch Session

Ivan De Leonardis
Cristina Cristalli
Matteo Malosio
Vittorio Trifari
Elvis Mazzoni
Ivan De Leonardis
Co-Founder & CMO   
Fluid Wire Robotics   
Cristina Cristalli
Co-Founder   
u-sense.it srl   
Matteo Malosio
CEO   
Rehabilia Technologies SRL   
Vittorio Trifari
CEO   
ROBOSAN   
Elvis Mazzoni
Consulente Scientifico   
Unveil Consulting   
14 june
10:20
Mainstage

Opening Ceremony Day 2

WMF 2024
   
   
14 june
10:20 - 10:35
Startup Stage
English

Food & Agritech – Switzerland for your company growth

Stefan Zwicky
Stefan Zwicky
Swiss Business Hub Italy   
Switzerland Global Enterprise   
14 june
10:25
Mainstage

Saluti istituzionali

Bugani
Valentini
Massimo Bugani
Councilor for the Digital Innovation   
Metropolitan City of Bologna   
Valentino Valentini
Deputy Minister at the Italian Ministry of Enterprise and Made in Italy   
   
14 june
10:30 - 20:30
WMF Activities

Food Truck Area

Check out the Food Truck Area, a dedicated area set up outdoors, where you can sample some local dishes, sandwiches, pizzas, and other food specialties during your WMF downtime!
Food Trucks
   
   
14 june
10:35
Mainstage
English

Women in AI: shaping the Future

Bielskyte
 Asghari
Moghaddam
Anatola Araba
Matthew Chavira
Monika Bielskyte
Founder   
Protopia Futures   
Moojan Asghari
Founder   
Women in AI   
Anahita Moghaddam
Founder   
Neural Beings   
Anatola Araba
Founder   
Reimagine Story Lab   
Matthew Chavira
CEO   
Prophets of AI    
14 june
10:50
Mainstage
English

AI in Cellular Reprogramming for Improved Healthspan

In this talk, we will explore the groundbreaking intersection of artificial intelligence (AI) and partial cellular reprogramming, a promising avenue for extending human healthspan. We will delve into how AI, with its predictive modeling and data analysis capabilities, is revolutionizing our approach to understanding and implementing cellular reprogramming techniques. We will discuss the potential of these techniques to reverse cellular aging, thereby mitigating age-related diseases and promoting healthier lives. Join us as we journey through this exciting frontier where technology and biology converge to redefine the boundaries of human health pave the way for a new type of medicine.
Bianco
Simone Bianco
Principal Investigator and Director of Computational Biology    
Altos Labs Bay Area Institute of Science   
14 june
11:00
Mainstage
English

Fortifying Trust in the age of GenAI

In the era of rapid AI advancement, the promise of technological innovation coexists with profound ethical dilemmas. Deepfakes hold immense potential for artistic expression and entertainment, yet their misuse threatens to corrode societal trust and manipulate public discourse. As a result of the exponential growth of generative AI, urgent questions arise regarding privacy, consent, and the integrity of truth in the digital age. We need to focus on Responsible Human AI systems, ensuring that technology serves to augment human potential and foster trust rather than undermine it.
Nachman
Lama Nachman
Fellow & Director of Intelligent Systems Lab   
Intel   
14 june
11:00 - 11:40
Data Valley

Financing and internationalization: opportunities for development in Emilia-Romagna

Imbroscio
Ugo Mencherini
Gilli
Amadori
Elisabetta Bracci
Michele Colavito
Anna Linda Imbroscio
Settore Innovazione sostenibile, Imprese, Filiere produttive    
Regione Emilia Romagna   
Ugo Mencherini
Direttore   
ART-ER - Hub Director ER2Digit EDIH   
Adriano Gilli
Responsabile Settore Attrattività, Internazionalizzazione, Ricerca    
Regione Emilia Romagna   
Giampaolo Amadori
Senior Advisor   
BI-REX   
Elisabetta Bracci
Manager   
Clust-ER Innovate   
Michele Colavito
Manager   
Tourism Clust-ER   
14 june
11:00 - 11:20
Future Marketing Corner (PAV30 - D21 - E26)

Academy - Google ADS for Lead Generation