All Ticket on offer only until 05/22
The Training Program of WMF2024
AI for Future
The AI for Future stage, part of the WMF's AI Global Summit event and sponsored by Globant, will offer talks on the application and future of artificial intelligence by leading Italian and international experts in the field.
This stage is only accessible with a Full Ticket.
Innovation Showcase
This stage, powered by SAP on the 13th of June, showcases products and services presented by startups, SMEs, and companies offering innovative solutions to corporate needs and, generally, the market.Google Innovations
The stage presents the latest trends and innovations in the Google ecosystem. Featuring international speakers and experts in the field, we will explore the dynamics of YouTube, Analytics, Performance Max, and GitHub/Scripts to harness the full potential of Google platforms for your digital success.This stage is only accessible with a Full Ticket.
Future of Open Innovation & VC
Embark on a journey to explore the characteristics of a global community of innovators committed to co-designing inclusive prosperity and a better future. Through immersion in diverse ecosystems and approaches, participants will gain valuable insights into the dynamics of open innovation and collaboration on a global scale. Together, we will cultivate a community of changemakers dedicated to shaping a more equitable and sustainable world for generations to comeAI Marketing
The AI Marketing stage, part of WMF's AI Global Summit and sponsored by Get Response, offers talks on the application of marketing in the field of artificial intelligence and insights on AI from top Italian and international industry experts.This stage is only accessible with a Full Ticket.
Prophets of AI
In this stage, speeches and interventions by some of the most respected international experts in Artificial Intelligence will alternate.
Thanks to the partnership between Search On Media Group and WMF with Prophets of AI - a leading American entity for connecting with experts in the AI field - this stage will feature brilliant minds who have made significant contributions to the advancement of artificial intelligence, robotics, and consciousness fields, coming from diverse backgrounds such as computer science, art, finance, and informatics.
Masterclass
The WMF proposes a Masterclass dedicated to the deepening of some hot topics for the AI & Digital-Tech sector through which it will be possible to understand the strategic use of Artificial Intelligence. The Masterclass will last two hours, in which it will be possible to relate with some of the leading experts in the field and are intended for a maximum of 25 people, to ensure the best possible interaction with the speakers.E-Commerce
The stage, within the E-commerce Fest and sponsored by Connecteed, is dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.This stage is only accessible with a Full Ticket.
Advertising
The stage, powered by SMConnect, is the ideal place to discover new trends and best practices in digital advertising. Industry experts will provide insightful insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.This stage is only accessible with a Full Ticket.
Brand
The stage hosts prominent speakers that will offer their insights into the world of branding: through informative and vertical interventions, the strategic role of brands in the digital age, their relationship with consumers, impact on the social context, vertical platforms, communities, and much more will be thoroughly explored.This stage is only accessible with a Full Ticket.
SEO
On this stage, powered by SM CONNECT, industry experts will address the most technical and advanced areas of SEO. Presentations and case studies will delve into tools and strategies that continuously shape the entire digital sector.
This stage is only accessible with a Full Ticket.
Social Media Strategies
The stage, powered by SMStrategies, offers informative speeches dedicated to fundamental strategies for measuring and optimizing performance on social media. You will delve into the most effective techniques to maximize the impact of your online activities, optimizing your social media presence to achieve your business goals.This stage is only accessible with a Full Ticket.
Mainstage
This is the biggest stage of the WMF that brings together all the themes of the Festival, where tech experts and innovators share their ideas and visions.
Inspirational talks, interviews, and debates will take place on the Mainstage to explore the latest technological developments and different aspects of innovation and its ethical, social and economic implications.
Not only creative insights and reflections on the Future but also moments of show and entertainment with concerts, live performances, the Startup Competition Final and award ceremonies with the WMF Awards.
Book Presentation
The stage, part of the Book Fair at WMF, is dedicated to talks, book presentations, and interviews on the major developments in the publishing sector. Authors will discuss topics related to digital, sustainability, innovation, and social impact.Tech Policies and Communities
This stage is part of GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.WorkTech Policies
This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
AI Tools & Services
In this stage, speakers will examine how the corporate use of artificial intelligence can automate processes and improve overall performanceAll speeches within the room are branded
Influencer Marketing
The stage, powered by SMStrategies, explores the world of digital influencers, delving into winning strategies for collaborating with influencers and identifying the best partnership opportunities, as well as creating engaging content that captures the attention of the target audience.This stage is only accessible with a Full Ticket.
Italy, EU and Global Diplomacy
This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.Content Creators
The stage, part of WMF's Creators Fest, is where the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation world and their communities.
Startup Stage
Every year at the WMF, all the players in the innovation ecosystem come together: meet the founders of the selected startups, who will be able to present their project to an international audience of potential investors, partners and media, and join the WMF's international network, thus accelerating the opportunities for success.Edutech
The Edutech Stage provides a comprehensive overview of the latest frontiers in educational technology. Through a series of engaging and informative speeches, industry experts will explore the potentials, challenges, and innovative applications that are transforming the way we learn and teachEthics & AI
The stage dedicated to Ethics and Artificial Intelligence explores the latest trends, innovative applications, and future perspectives in the field of AI and ethics. Experts from around the world converge to discuss the ethical challenges and opportunities offered by AI, promoting collaboration and innovation, presenting a crossroads of ideas and perspectives that shape the future of ethics and AI in the digital age.Digital Tools & Services
Xrs, chatbots, NLP, and many other revolutionary technologies will be at the heart of our speakers' interventions in this internship, such as augmented reality, virtual reality and chatbots, and how companies can use them to improve customer experience and engagement.
All talks within the room are branded.
Work, HR & Digital Skills
The stage dedicated to the world of work delves into the challenges and opportunities in the realm of human resources and digital skills. Experts and HR managers from various national and international backgrounds will share valuable insights on emerging trends and possible future scenarios in the workplace context.Climate Change
On this stage, researchers, consultants, and non-profit organizations will take turns presenting the state of the art and the major implications of climate change, focusing on existing solutions and key trends at both national and global levelsData Analytics
The stage, sponsored by Exelab, is dedicated to web data measurement, collection, and analysis processes aimed at optimizing their utilization. The speeches will examine the new tools in the field and the latest trends to improve campaign reporting.This stage is only accessible with a Full Ticket.
Knowledge Share
Voices and testimonies of innovation will take center stage at the Open Stage by Netval and Knowledge Share at WMF! On June 14th, 2024, get ready to dive into deep tech and technology transfer.
Not only will Netval and KS be present as partners, with an Expo Area featuring 40 of the most promising startups from the KS 2.0 platform and the national innovation landscape, but they will also bring best practices and industry professional viewpoints!
We'll delve into deep tech topics with a focus on the world of Start-Ups and Technology Transfer. But it won't be just theory: on stage, authoritative experts and pioneers will share experiences and concrete examples of the disruptive potential of deep tech in shaping our future.
Netval and Knowledge Share are not just present; they are the engines driving this extraordinary journey into innovation. Join us as we transform the event into an unforgettable experience, creating deep connections and opening the doors to a world of possibilities.
Don't miss the opportunity to be part of this revolution: mark June 14th on your calendars and get ready to be transported to the forefront of global innovation.
Come discover the future with us at the Open Stage by Netval and Knowledge Share at WMF.
For more information about Associazione Netval: Who We Are - Netval
Marketing Automation
The stage offers a series of presentations by various speakers on the topic of Marketing Automation, aimed at illustrating how it transforms the way companies interact with their customers, enabling personalized and timely communication.
This stage is only accessible with a Full Ticket.
Social Inclusion
During this stage, we will discuss with experts, academics, and activists how to promote the growth of a more inclusive environment by eliminating structural prejudices and recognizing, instead, the true value of diversity.Augmented & Virtual Reality
The stage, featuring prominent international speakers in the field, will explore the latest trends, innovative applications and future prospects of Augmented and Virtual Reality, delving into how these technologies are transforming industries such as gaming, education, design and more.
Tech 4 Business
On this stage the speakers will examine how companies can leverage recent technological developments to improve operations, efficiency and innovation.
Generative AI
The proposed stage, sponsored by Telematic International University Uninettuno, provides the opportunity to immerse oneself, through various speeches, in the world of Generative AI, a rapidly growing field that combines artificial intelligence and creativity.This stage is only accessible with a Full Ticket.
Future of Entrepreneurship
In this stage you will be inspired by stories of entrepreneurial successes, by the efficient and creative use of today's digital tools, and by visions of the future!WMF Off
The stage hosts round tables, debates, and the Festival's community coming together to discuss topics that have always been close to the heart of WMF. Discussions will therefore alternate between newsletters, new digital scenarios, and trends in the technology sector.
Digital Commerce & Marketing Services
In this stage, speakers will discuss strategies and tools to help companies succeed in e-commerce, including tips for increasing sales, optimizing user experience, and using effective marketing techniques.All speeches within the room are branded
Digital Strategy
The stage will offer case studies and working models, marketing and communication with informative and vertical talks to develop successful digital strategies and explore the most effective planning to tackle the challenges of the contemporary market.This stage is only accessible with a Full Ticket.
Machine Learning
The stage offers insightful and focused talks on the latest trends in computer programming. Participants will have the opportunity to delve deep into the vast universe of software development, gaining essential skills to tackle complex challenges and craft innovative solutions.Human Rights
The stage explores, with the participation of leading international speakers, the crucial issues that define the global human rights agenda. We will delve into current issues, new challenges and best practices for promoting and defending human rights around the world, providing a global and interdisciplinary perspective on a critically important topic.Content Marketing
In this stage, industry experts will discuss strategy and creativity. A place where the brightest minds converge to share ideas and inspire innovation.
This stage is only accessible with a Full Ticket.
AI for Health
The AI for Health stage, powered by the GIMBE Foundation, offers a unique opportunity to explore the application of artificial intelligence in healthcare. You will be involved in the study of best practices and winning strategies for using artificial intelligence to improve people's health and well-being.Sustainability & Tech
The stage offers, through interventions by various international and non-international speakers, insights into the theme of sustainability and technology. Participants will focus on how technological innovation can currently drive the transition towards a more sustainable world.
TikTok
This stage, sponsored by TikTok Italy, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices to better elaborate strategies on TikTok.Tech for No Profit
The stage dedicated to the Third Sector: non-profit organizations, institutions, volunteers, and experts offer informative speeches on the latest innovations and trends aimed at promoting actions to support a more equitable and inclusive society.UX & UI
The UX & UI stage, powered by Architecta, will immerse you in the world of user experience and user interface. Those who follow this stage will have the opportunity to explore and deepen best practices for designing engaging and intuitive digital experiences.Impact to Business
The program of this open stage will help you understand how to co-design a sustainable, inclusive and scalable model of prosperity and increase the positive impact of initiatives born to respond locally to global challenges on your community and the environment around you.Coding Front-end
The Frontend Coding stage offers in-depth and focused talks on the latest trends and practices in frontend development. Here, participants will have the opportunity to explore key aspects of user interface design and implementation in detail, gaining essential skills to tackle complex challenges and develop innovative, cutting-edge solutions.
Back-End & Cloud
The stage provides comprehensive and targeted discussions on the latest trends and strategies in backend development and cloud computing. Attendees will delve deep into crucial aspects of server-side programming and cloud infrastructure, acquiring vital skills to address intricate challenges and engineer innovative solutions tailored to modern computing environments.E-Sports & Gaming
This stage hosts discussions on the present and future of the gaming and eSports businessTourism
The stage provides training sessions on innovations in the tourism sector and digital integrations to optimize offerings in an international marketCybersecurity
On this stage, experts address the increasingly fundamental topic of Cybersecurity with informative and specialized speeches.Space Economy
On this stage, there will be talks dedicated to the opportunities and challenges in the space economy. Here, industry experts and innovators will share ideas and strategies to maximize the commercial and technological potential of space and discuss the future of the sector.
Video Marketing
On this stage, the world of video marketing will be explored through expert interventions that explain how to use videos to promote a product, a service, or an idea, increasing engagement and involving the target audience.Environmental Transformation
This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.There are no sessions in the selected stage on this day.
13 june
Mainstage
Co-Hosting
Chairman
WMF - We Make Future Tv Journalist
Drag Artists
13 june
09:30
Mainstage
Live Set
Band
13 june
10:00
Mainstage
Opening Ceremony WMF 2024
Singer & Performer
Head of SEO
Search On Media Group 13 june
10:30
Mainstage
Opening and Welcome
Chairman
WMF - We Make Future 13 june
10:30 - 19:30
WMF Activities
Food Truck Area
Check out the Food Truck Area, a dedicated area set up outdoors, where you can sample some local dishes, sandwiches, pizzas, and other food specialties during your WMF downtime!
13 june
10:40
Mainstage
Saluti Istituzionali
President of Emilia-Romagna region
Mayor of the Municipality of Bologna
General Director
Bologna Fiere 13 june
10:50
Mainstage
Institutional greetings
Minister
Ministry of Enterprise and Made in Italy 13 june
10:55
Mainstage
From soccer voice to an influencer: the evolution of Fabio Caressa (Title Soon Online)
Sports journalist and broadcaster
13 june
11:00 - 11:20
Future Marketing Corner (PAV30 - D21 - E26)
Academy - AI for Agencies and Digital Teams
Powered by
Head of AI
Search On Media Group 13 june
11:05
Mainstage
Music for Culture and Inclusion
Singer & Performer
13 june
11:10
Mainstage
Live Performance
Drag Artists
13 june
11:15
Mainstage
AI factories: towards Europe's digital future
President
CINECA 13 june
11:25
Mainstage
Generazione Stem: social e divulgazione
Quantum Girl, appassionata di arte e narrazione, ha trovato nella fisica una nuova dimensione. Consapevole del divario di genere nelle STEM, ha deciso di utilizzare i social network per rendere la scienza accessibile e affascinante per tutti, in particolare per le ragazze. Con contenuti creativi e coinvolgenti, condivide la sua esperienza, curiosità scientifiche e l'importanza di promuovere la cultura scientifica. Il suo obiettivo è ispirare altre ragazze a seguire i loro sogni e a non sentirsi escluse da un mondo che ha bisogno di voci diverse e di una rappresentanza equa di genere
Content Creator
13 june
11:35
Mainstage
Live Set
Musician & Content Creator
13 june
11:40
Mainstage
English
Human Centered AI: the AI Index by Stanford University
The AI Index, led by a diverse team of some of the world’s leading AI thought leaders, is a comprehensive initiative that tracks and measures the progress of Artificial Intelligence (AI) technologies. This presentation provides an overview of the latest trends in AI as told by the 2024 AI Index report. This talk will cover AI from a wide range of perspectives, including trends in technical performance, the economy, policy, ethics and public opinion. Learn about AI from the very same report that has informed some of the world’s leading policymakers, researchers and CEOs.
Research Manager Human-centered AI
Stanford University 13 june
11:40 - 12:00
Future Marketing Corner (PAV30 - D21 - E26)
Interview to Pierpaolo Morgante
Powered by
Sr. Client Director
Microsoft Advertising Digital Marketing Specialist
Search On Media Group 13 june
11:50
Mainstage
English
From Concept to Camera: Insights from a CEO into the future of AI & Film
Co-founder & CEO
Cuebric 13 june
12:00
Mainstage
Timeless Passion: Between History and the Soccer Future (Title Soon Online)
Former Football Player - 1982 World Champion
13 june
12:00 - 12:40
Data Valley
Data Valley Venture 4 Deep Tech
Powered by
Responsabile Unità Startup
ART-ER Managing Partner
Obloo 13 june
12:10
Mainstage
L'innovazione nell'imprenditoria: viaggio dagli US a Bologna
Investor, Former Head of Product & Experiences
Airbnb 13 june
12:20
Mainstage
AI Symphony per la sfida climatica
Head of the Φ-lab Division
ESA - European Space Agency 13 june
12:30
Mainstage
Closing Session
13 june
12:30
WMF Activities
Jet Suit Flight
Experience first hand the ultimate freedom of true flight by attending the amazing flight led by Gravity's pilots.
13 june
12:30 - 13:00
Case delle Tecnologie Emergenti
CTE presentation
Powered by
13 june
12:30 - 12:40
Startup Stage
Briefing Innovation Ecosystem
Chief Innovation Officer
Search On Media Group - We Make Future 13 june
12:40 - 12:50
Startup Stage
English
Opening
Presentation of the day's program by the WMF team
Chief Innovation Officer
Search On Media Group - We Make Future 13 june
12:50 - 13:30
AI for Future
Advanced
Artificial Intelligence and Gender Stereotypes
Sponsored by
Artificial Intelligence represents a tremendous opportunity today. An opportunity for creating new services, for the world of work, and for improving the society in which we live. But as always, with great opportunity comes great responsibility, and we must ensure that technology and its widespread use do not create disparities or exacerbate existing ones. Therefore, we will address the issue of gender discrimination perpetuated by AI systems by reviewing some cases from recent years and discussing the underlying motivations behind them.
Ordinario di Ingegneria Informatica
Università di Napoli Federico II 13 june
12:50 - 13:30
Legal Tech
English
Navigating the AI Act: A Data-Centric Approach
In this speech, we explore the regulatory landscape introduced by the new European AI Act, with an enhanced focus on data-centric strategies for managing artificial intelligence systems. This discussion centers on how high-quality data underpins the compliance requirements and technical guidelines of the Act. We will delve into crucial aspects such as robustness, accuracy, and human oversight, emphasizing the role of data in achieving these metrics. As artificial intelligence reshapes industries and societies worldwide, understanding the regulatory framework that governs its deployment becomes increasingly important. By prioritizing a data-centric approach, we aim to dissect the complexities of the AI Act and propose innovative solutions that advocate for a future where data ethics and innovation are intertwined. Join us as we navigate through the implications of the AI Act and champion a data-driven future in AI regulation.
Co-founder and CEO
Clearbox AI 13 june
12:50 - 13:30
Brand
Future brands according to generations: perspectives and strategic elements
In the digital age, the relationship between individuals and brands is constantly evolving, driven by relentless technological advancement. This transformation is set to redefine the true future value of branding. The ‘Future Brands’ study by the GENS observatory aims to analyse generational differences in brand perceptions, involving a broad spectrum of the population, from 16 to 60 years of age. Through this survey, the aim is to identify the branding elements that are most relevant in the current and future media landscape.It will provide a detailed overview of the evolution of brand perceptions in the technological age, offering valuable insights into the branding factors that are key to effectively engaging different generations of consumers. What characteristics will brands need to thrive in an increasingly digital future? The study aims to answer this question, providing communication professionals and managers with a set of insights and communication drivers.
Deputy Director of the Communication Department
IUSVE Founding Partner
Bi - Wise CEO
The Fool 13 june
12:50 - 13:30
Advertising
Full Funnel Strategy with AI
Powered by
Microsoft Advertising offers a full funnel solution to reach consumers at every stage of their purchase journey. We will look at how to create advertising campaigns on different platforms, including CTV, display, Netflix and Xandr. These platforms use AI to increase visibility, generate qualified traffic, convert visitors into customers and build user loyalty. We will look at advanced targeting, optimisation and measurement tools to maximise return on investment.
Sr. Client Director
Microsoft Advertising 13 june
12:50 - 13:30
Social Media Strategies
English
Advanced
The 3 Things You Need to Master Instagram
Powered by
Join global Instagram expert, Jenn Herman, for this tactical session to maximize your Instagram strategy. You'll learn the 3 things that matter right now on IG. Learn how to optimize your profile to get found in more searches by your target audience. Master how to create Reels that attract new followers and serve your existing followers - all without the need to dance or lip sync! And discover the valuable power of direct messages to better connect with your followers and drive more leads and conversions from Instagram. You’ll leave with actionable steps to implement immediately!
Founder Jenn's Trends | Instagram Expert | Consultant
Jenn's Trends 13 june
12:50 - 13:10
Work, HR & Digital Skills
Building and Updating Your Career Path in the Digital World
The presentation is dedicated to defining or updating your career path in the digital realm. It will analyze how to seize career opportunities in the digital job market and how to navigate the choice between working for a company, agency, or as a freelancer, while also balancing work-life equilibrium. The Career Plane method and other practical tools for organizing and monitoring one's career over time will be introduced. Next, the management of skills in the digital sector will be examined, balancing hard and soft skills, which are crucial for standing out in a competitive work environment. An opportunity to acquire practical knowledge and strategies for a successful career in the digital field.
Consulente e formatore senior in Digital business
Education Digitale 13 june
12:50 - 13:10
Tech 4 Business
Branded
Configurators and 3D Visualizers to Enhance Online Shopping Experiences
Today, Configurators and 3D Visualizers are essential innovative tools in online sales. They offer immersive experiences, allowing customers to customize and visualize products well before purchase. The speech will analyze the various types of 3D Configurators, also through the narration of some case studies designed by the Tredo team, demonstrating their positive impact in optimizing sales processes and reducing waste.
Founder & Senior Web Designer
Tredo 13 june
12:50 - 13:30
AI Tools & Services
Branded
Dominating Digital Marketing: KPIs and AI for Successful Strategies on WhatsApp
During our speech, we will unveil how the integration of artificial intelligence and key metrics can transform WhatsApp into an unparalleled marketing tool.We will illustrate how to track and interpret KPIs that help measure the effectiveness of campaigns on WhatsApp, enabling businesses to optimize their strategies in real-time. Additionally, we will share concrete examples of how AI not only automates processes but also personalizes the customer experience, thereby increasing conversion rates and loyalty. Through lessons learned from our successes and challenges, we will provide practical case studies and proven strategies to fully leverage the potential of WhatsApp as a communication and sales channel, outlining a clear path for the future of digital marketing.
CMO
Spoki 13 june
12:50 - 13:10
Content Creators
When I grew up, I wanted to be an archaeologist, not the mummy. In the end, I became Indiana Jones
The story of little Vale and how as a child she dreamed of becoming an archaeologist, teacher, singer, actress, and journalist. The story of how as a child she dreamed of becoming everything and how at 27 she had become nothing. Let's talk about how painful it can be to give up the privilege of education due to a poor family background, in every respect. And how in the end, thanks to social media, little Vale is managing to become everything, despite everything.
Performer, Divulgatrice, Conduttrice & Content Creator
Lavalend 13 june
12:50 - 13:30
UX & UI
AI and UI: Designing Interfaces with Artificial Intelligence
Powered by
Let's discover how artificial intelligence is redefining digital interface design. We'll analyze the current state and the most interesting and promising tools already available on the market. We'll discuss how these technologies can be effectively integrated into every phase of the UI creation and development process, their limitations, but also their future potential. Can AI truly replace us and take away the job of UI designers? Let's talk about it together.
Digital product designer & Founder
Solida Forma 13 june
12:50 - 13:10
Digital Strategy
Branded
Tailored user experience with Emotion AI
In the digital world, user experience is paramount. Knowing in advance the inclinations, preferences, attitudes, and behaviors of our audience allows us to anticipate the right actions in communication, marketing, sales, or HR. By combining psychometric profiling tools with artificial intelligence, we can revolutionize the user experience on one hand and give organizations a competitive advantage on the other.
Managing Director
Athics 13 june
12:50 - 13:10
Digital Tools & Services
Branded
From 0 to 160,000 followers without selling online. The power of personal branding. The case of Chiara Voliani.
How to launch and position a product in the luxury sector through the personal branding of an unknown person, without investing in a structured media plan. The story of a designer who became the ambassador of her brand worldwide with one strong belief: I do not sell online. The case of Chiara Voliani.
Founder
Mentarossa Comunicazione 13 june
12:50 - 13:30
Human Rights
English
Technology for the promotion of Human Rights, Accessibility, Inclusion and Corporate Social Responsibility: legislative landscape, challenges and opportunities
Explore how technology can be used to monitor and promote human rights, corporate social responsibility, digital accessibility for people with disabilities, diversity & inclusion, and anti-discrimination on a global scale, as well as the challenges and opportunities connected with the design of its legislative landscape.
Disability Lawyer & Advocate - Disability Manager
Lex4all 13 june
12:50 - 13:30
Prophets of AI
English
Wisdom & Leadership in the AI Era
Global culture is rapidly transforming as digital technology, in particular AI, becomes an integrated aspect of how we see and engage with reality. Many leaders are challenged as they try to keep up with the growing complexity and demands of the hyper-paced digital economy while also leading their teams through this time of uncertainty and change. It is not enough to be agile and technologically savvy in these times. As various modern day philosophers have urged, it is emotional intelligence and mental flexibility, guided by a deeply informed value system, that will enable people to adapt and potentially thrive in these disruptive times. It is a nuanced understanding of the upside of human potential, and the mental discipline it requires to cultivate this, that will distinguish the leader of the future from an ordinary leader. The leader who can navigate this new climate, role-modeling the internal resources needed, such as self-awareness, presence, empathy and wisdom, can encourage their teams to move beyond fear and creatively participate in shaping this new era of possibility. A leader who recognizes that we must make progress in wisdom as fast as we make progress in technology.
Founder
Neural Beings 13 june
12:50 - 13:30
E-Commerce
Advanced
The AI-commerce era. Virtual agents and a new approach to communication for online shopping
Sponsored by
Artificial Intelligence is revolutionizing the interaction between businesses and consumers. This momentous change comes at a particular historical moment for e-commerce. After the pandemic years, online commerce is finding its natural place within companies' omnichannel strategies, leading to steady growth in competitiveness on this front as well. Virtual Agents and a different way of communicating with customers can represent an innovative and influential business driver for online stores.
CEO & Co-Founder
indigo.ai 13 june
12:50 - 13:30
Machine Learning
Harry Potter and the Elastic Semantic Search
Let's demystify Gen AI and see how we can apply it to fun, approachable solutions, with a magical twist. We'll first explore how vector embeddings and LLMs work, before we set off to build our search solution (with a live demo). Using the Elastic Python clients we first create indexes for Harry Potter characters, and film subtitles. We can import compatible 3rd party LLMs through an enriching pipeline; allowing us to add sentiment analysis and embeddings to our text. We’ll build a semantic search engine that can browse the books better than the ultimate fan.
Senior Developer Advocate
Elastic 13 june
12:50 - 13:30
Marketing Automation
Advanced
Loyalty, CRM, and Marketing Automation: The Engine of Your Data Strategy
Companies seek customer retention, but loyalty is increasingly difficult to achieve. Through engagement-centered loyalty programs rather than promotions, companies can oversee every customer touchpoint and leverage collected data. We will explore omni-channel loyalty use cases and focus on technology, data, and marketing automation. Because loyalty, like CRM, impacts every department of the company.
Salesforce Comms Manager & CRM Consultant
Belron International 13 june
12:50 - 13:10
Book Presentation
HOEPLI - THINKING THE FUTURE: Understanding the customer's personality. Neuromarketing and AI to grow your business - Neuromarketing, Ethics, and Artificial Intelligence: the marketing of the future?
In the increasingly competitive and customer-oriented context of contemporary marketing, understanding customers' personalities has become a crucial objective for businesses. AI has revolutionized the way we analyze and interpret customer data, opening up new opportunities to deeply understand their preferences, behaviors, and needs. In the case studies we will present, concrete examples of companies that are already successfully leveraging AI will be illustrated, taking into account the ethical challenges and privacy considerations associated with these practices.
Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario
Neuromarketer Publisher & Moderator
Hoepli Editore Brand strategist & Neurobrand Specialist. Consulente di brand nazionali ed europei
Simona Ruffino 13 june
12:50 - 13:10
Future of Open Innovation & VC
English
Coopetition for Regeneration: Collaborating to Reduce our Footprint
Explore the concept of "coopetition" as a powerful driver for collective action and discover how partnerships can accelerate progress towards a more sustainable future.
Partner, Business Developer & Head of Forestry
Treedom CEO
Up2You Srl SB Head of Sustainability
3Bee Founder and GP
TenNine VC and TenNine PRO 13 june
12:50 - 13:30
Content Marketing
Advanced
Content Marketing Reloaded: 5 Impacts of Generative AI, from Budget to Organizational Structure
Generative AI is changing - also - how we do and will do content marketing. What organizational choices will allow entrepreneurs and marketing managers to continue leveraging content to generate sales and satisfied customers? What are the most significant impacts for companies investing in content? During this speech, I present the main transformations and five lines of action to continue achieving a return on investment in content
Digital & Content Marketing Strategist
Miriambertoli.com 13 june
12:50 - 13:10
Innovation Showcase
Soul Kitchen's strategic choice for scalable growth: GROW with SAP for scaleups
Powered by
VP - Head of Cloud ERP
SAP Italia CEO
Soul-K 13 june
12:50 - 13:10
Sustainability & Tech
Innovation and Energy Transition: Challenges and Technologies for the Evolution of the Electrical System
The energy transition represents an unprecedented evolution for the electrical system! Terna, in its role as Transmission System Operator, has equipped itself with methods and tools to ensure that technology and innovation serve as strategic levers to address this monumental change. We will discuss the challenges that an infrastructure manager like Terna faces and how Open Innovation can provide answers and tangible solutions to these challenges. Venture Capital, Outposts in Silicon Valley, National Innovation Community: these are the tools supporting the evolution of the Italian TSO.
Head of Innovation
Terna 13 june
12:50 - 13:30
Tourism
Advanced
How is the local ecosystem changing? Knowing all the updates of Google Business Profile to make the most of it
Google Business Profile is introducing significant changes that impact aspects of Local SEO, the Social dimension, the utilization of AI, and much more. Understanding Google's moves and interpreting user changes is essential to fully leverage the potential of Local Search Marketing.
Local Marketing Specialist
Local Strategy 13 june
12:50 - 13:30
Italy, EU and Global Diplomacy
Biometric recognition: from unlocking smartphones to mass surveillance
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Moderator and Speaker: Vincenzo Tiani
This panel discussion delves into the expanding role of biometric technologies, which have moved beyond simple applications like smartphone security to become central in extensive surveillance networks. It highlights the critical privacy and human rights issues that arise as these technologies are increasingly embedded in everyday life. The conversation will cover the ethical challenges, regulatory frameworks, and future implications of biometric data use, emphasizing the need for balanced advancement that respects individual privacy and prevents potential misuse.
This panel discussion delves into the expanding role of biometric technologies, which have moved beyond simple applications like smartphone security to become central in extensive surveillance networks. It highlights the critical privacy and human rights issues that arise as these technologies are increasingly embedded in everyday life. The conversation will cover the ethical challenges, regulatory frameworks, and future implications of biometric data use, emphasizing the need for balanced advancement that respects individual privacy and prevents potential misuse.
Data Regulation Expert
PANETTA, VUB, IULM University The Good Lobby Italia
Head of Communications 13 june
12:50 - 13:30
Tech Research
Reinforcement Learning for Smart Management of Renewable Energy Communities
Renewable energy sources, as vital as they are volatile, are at the center of new distributed energy production systems, such as Renewable Energy Communities (RECs). However, the limited controllability of renewables can lead to power grid instability problems, creating disruptions for the country's civil and manufacturing sectors. We will explore a Reinforcement Learning solution designed to optimize energy flows in RECs, maximizing environmental, social, and economic benefits for both communities and the entire country.
Research Fellow | UX/UI Designer
Università di Siena, Sunlink, Insula Net 13 june
12:50 - 13:10
Startup Stage
English
Innovate From Italy
Let's start here: this panel discussion will help you identify what opportunities should be seized by Italian startups, SMEs and companies and what conditions can make Italy increasingly attractive to those who will choose to innovate from our country.
Managing Partner
GELLIFY Head of Innovation
Ministero Affari Esteri e Cooperazione Internazionale Secretary General
INSME Former Head of Product & Experiences
Airbnb 13 june
12:50 - 13:20
Tech Policies and Communities
AI & Democracy: Challenges, Threats, and Opportunities in Democratic Societies
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Moderator: Camilla Rangoni
The introduction of artificial intelligence (AI) in democratic societies presents a range of challenges, threats, and opportunities that deserve careful analysis. This panel will explore how AI can influence democratic processes, highlighting both the risks of public opinion manipulation and social control, as well as the potential to enhance civic participation and governmental transparency. During the debate, we will discuss how AI can be used both to strengthen and to threaten democracy, with a particular focus on the implications for established democracies and totalitarian regimes.
The introduction of artificial intelligence (AI) in democratic societies presents a range of challenges, threats, and opportunities that deserve careful analysis. This panel will explore how AI can influence democratic processes, highlighting both the risks of public opinion manipulation and social control, as well as the potential to enhance civic participation and governmental transparency. During the debate, we will discuss how AI can be used both to strengthen and to threaten democracy, with a particular focus on the implications for established democracies and totalitarian regimes.
Moderatrice
Geopolis Former Ambassador; Founder and CEO
United States; Belarus Hi-Tech Park. Author of the book
“Gli algoritmi del potere. Come l’IA riscriverà la politica e la società” 13 june
12:50 - 13:10
#mareAsinistra - attrarre talenti in Puglia
Digital nomadism: people free to live and work anywhere
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13 june
13:00 - 13:30
Data Valley
BEM: organizing the smart city with intelligence and AI
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Councilor for Digital Agenda @Municipality of Bologna
Councilor for Digital Agenda Bologna 13 june
13:10 - 13:30
Content Creators
Mind Scrolling: Searching for Balance Between Thumb and Mind
Are social media ruining our mental health?
Is it possible to find a balance between FOMO, social comparison, malicious individuals, and the communication needs that drive people to spend more and more time on digital platforms?
This speech will explore the interaction between mental health and social media, analyzing both the positive and negative effects of digital platforms on psychological well-being.
GameHer - psychology, video games and pop culture Content Creator and Founder
DECK Communication 13 june
13:10 - 13:30
Digital Tools & Services
Branded
SEO in P**n. How to help increase earnings in a challenging field by leveraging automations
Have you ever worked with SEO in the adult industry? In such a sensitive field, where there are many new ideas and limitations, I'll tell you about a case study that increased the client's earnings by leveraging automations.
CEO & Head of Digital Marketing
Arkys 13 june
13:10 - 13:30
Book Presentation
COMMUNICATION AT THE TIME OF AI - could ChatGPT ever answer 'it depends'?
Rocco Rossitto, author of Saying something does not mean having something to say, and Sergio Sentinelli, author of Asking the right question. The art of working with ChatGPT and AI, dialogue on the topic of communication in the time of AI. On the one hand the point of view of a communication consultant, whose twenty years of experience have led him to reflect on the concept of tailored-made communication, where there can be no cooked and eaten recipes. On the other hand, that of someone who is engaged in a continuous dialogue with the most famous machine of all, ChatGPT, in order to be able to obtain the most effective answers, capable of saving us precious time. What would happen if we asked ChatGPT what is the best communication strategy? "It depends" might be its answer?The speech will be moderated by Elisa Basso
Editor
Apogeo Editore Communication Strategist
Freelance Ingegnere informatico
Sinaptica 4.0 13 june
13:10 - 13:30
Innovation Showcase
Performya: From Google Analytics Activation to True Data-Driven Omnichannel
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In a rapidly changing market, Performya turns your marketing into a true Omnichannel Data-Driven Engine in one click. Today there can be no other useful marketing choice.Get a unified and reliable view of all your online and offline activities with one intuitive analytics hub.Performya offers a tailored approach to marketing, with optimized, pre-configured solutions for every industry.Find out now with concrete data how Performya helped other companies overcome challenges and achieve their goals!Because it’s gonna be yours next.
Marketing Advisor & Professor
Performya Founder & CMO 13 june
13:10 - 13:30
Work, HR & Digital Skills
Innovating to Elevate: Pioneering Well-Being as Leadership's New Frontier
In an era dominated by rapid technological
advances and constant change, the question arises: How do leaders foster
environments that not only nurture health and well-being but also inspire and
propel their teams toward unprecedented heights of motivation and engagement?
This presentation delves into the vital role that leadership plays in shaping
future-ready organizations, highlighting how they can serve as bastions of
well-being, innovation, and positivity. It explores the intricate dynamics
between leadership, culture, and community, emphasizing how adept leaders
foster a culture of engagement, creativity and collaboration.
Global Leadership Coach and Executive Advisor, President of ILCI (Italy)
John Mattone Global 13 june
13:10 - 13:30
Tech 4 Business
Branded
The use of blockchain for safeguarding corporate know-how and products in the market
IT Value Partner is pleased to present at WMF2024 how to leverage the potential of blockchain technology to define innovative protection mechanisms for businesses and consumers. Through the AIDA® platform and the use of Digital Assets, we will explain how it's easy to combat counterfeiting while simultaneously offering innovative experiences to consumers.
CEO
IT Value Partner 13 june
13:10 - 13:30
Future of Open Innovation & VC
English
Future of cities and communities: are cities a platform for technological and social innovation?
Cities are living organisms, and their prosperity is based on their resilience and in their ability to adapt to changes, and emerging technologies can be used as allies in urban planning.
Head of Global Open Innovation
Planet Smart City - Smartcorehub.com CEO
UrbanV Head of Innovation
Terna Researcher - Urban & Regional Planner
LINKS Foundation Family Office Manager
Lamar Holding W.L.L 13 june
13:10 - 13:30
Digital Strategy
Marketing Manager Profession
The role of the Digital Marketing Manager is increasingly evolving into that of a comprehensive Marketing Manager. In this session, participants will be guided step-by-step through the strategic framework of marketing and the future of digital, with the goal of avoiding fleeting trends and restoring marketing's dignity as a comprehensive economic science. The approach will be practical and operational, enriched with case studies, while respecting the academic value of the discipline.
Amministratore delegato
Marketing Arena Spa 13 june
13:10 - 13:30
Sustainability & Tech
Toward a Sustainable Future: SACE's tools to support the development of Italian companies
SACE's ESG strategy aims to integrate environmental, social and governance criteria into business decisions maximizing the impact on the 17 SDGs.With innovative tools it supports Italian companies on the path of business reconversion and development, ensuring economic and social sustainability. We will tell you about the new ESG Hub Platform and how, through the use of Text Mining, sustainability-related news can be transformed into value for the company.
AGILE PLANNING & PERFORMANCE MANAGEMENT
SACE CUSTOMER INSIGHT & PRODUCT SOLUTIONS
SACE 13 june
13:10 - 13:30
Startup Stage
English
Invitalia for Innovation
Promotion Manager, support services and coordinator of the Invitalia Startup System
INVITALIA 13 june
13:10 - 13:30
#mareAsinistra - attrarre talenti in Puglia
SexJujube: Explore Inclusive Pleasure with Innovation
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SexJujube is an innovative start-up company dedicated to revolutionizing the world of e-commerce in the area of sexual wellness. We sell selected sex toys online to ensure the sexual well-being of everyone, with a special focus on people with disabilities. We offer expert advice and educational services to break down taboos and promote healthy and inclusive sexuality. With SexJujube, every individual can explore pleasure in a safe and satisfying way, regardless of their physical abilities.
13 june
13:10 - 13:40
WMF Activities
Contest Band Stage - First session
13 june
14:10 - 14:20
Future of Open Innovation & VC
English
Italian innovative ecosystem: facts and figures
Presentation of the Quarterly Venture Capital Investments Observatory in Italy
Founder
Growth Capital Srl 13 june
14:20 - 15:00
Brand
The Importance of Brand Codes in Branding
Logo? Do you really think that's enough to make your brand recognizable? To create a truly memorable brand, you need to identify your brand codes (visual, auditory, olfactory, and verbal) and use them everywhere, as consistently and redundantly as possible. In this speech, we will explore the various types of brand codes, with examples of brands successfully applying them.
Brand strategist |Expert in Verbal Identity & Rebranding
13 june
14:20 - 15:00
Advertising
Advertising and B2B: How to Reach a Niche Target Audience, the Mapei Case
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Reaching the right user is always challenging, but it becomes even more so when our audience is a highly specific professional figure in the construction industry. Over the course of several years, with Mapei, we have refined methods to intercept and engage the right individuals on Google, YouTube, and Meta.
Head of digital advertising
MOCA Interactive 13 june
14:20 - 14:40
Book Presentation
MACRO MAFIA - The multinational of clans that is conquering the world
Hunt for the new bosses of the globalized world: the secrets of the super cartel dominating international crime revealed by the journalist who uncovered the mafia's infiltration in Rome and the power of the Casamonica.
Journalist - Investigations and organized crime, cyber, terrorism
13 june
14:20 - 15:00
Social Media Strategies
Between Performance and Brandformance through graphic optimisation of dynamic advertisements
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Customising dynamic creative allows you to best showcase the products in your catalogue and at the same time enhance your brand, all in one sales-oriented ad.The speech will provide an overview of dynamic ad design, including the use of dedicated tools, best practices and results from selected AB tests.
Digital Advertising Specialist
WMR Group | Studio Cappello 13 june
14:20 - 15:00
Human Rights
English
Universal Declaration of Human Rights: Does Dignity, Freedom and Justice apply to all?
On 10 December 2023 the United Nations celebrated 75 years since the adoption of the Universal Declaration of Human Rights in 1948. This milestone document set out for the first time, fundamental human rights to be universally protected and yet these rights continue to be infringed upon at will by the member states. With major geopolitical tensions spanning three continents the Middle East, Europe and Africa it's becoming increasingly clear that human rights do not apply to all, Dignity, Freedom and Justice is the privilege of the few. This panel will critically examine the state of geopolitics and put to test the Universal Declaration of Human Rights against gross human rights violations in the Middle East, Europe and Africa.
Visiting Prof. Politics & International Relations
University of Kurdistan Hewlêr Founder and Chairman of the Africa Association + Sustainability Consultant at Ernst & Young
EY Sustainability Project Manager
Rondine CIttadella della Pace 13 june
14:20 - 14:40
Content Creators
Creating content is easy if you know how to do it
Creating content is easy, anyone can do it. But knowing how to do it effectively is the key. Elements such as passion, understanding your audience, and constant practice are fundamental for creating successful content. In this speech, you will discover how to overcome creative obstacles and transform your vision into engaging and meaningful content.
Content Creator
13 june
14:20 - 15:00
AI Tools & Services
Branded
Introducing two AI copilots for business and better living: MygenMe and GetYourbiz
We will present the two innovative apps entirely based on A.I. to help anyone who wants to start their own business and anyone who wants to have a genius alter ego: GetYourBiz is an app that, using artificial intelligence, analyzes the user's idea and provides a personalized business plan as well as also offers suggestions to accompany the user at every stage, from the creation of the business plan to the start of the business. On the other hand, MyGenMe is an innovative app that serves as a personal assistant that adapts to the user's needs by providing personalized support for achieving goals, improving life, developing skills, and optimizing work.
Founder
Millionaire Job Marketing Strategist
MJOB Srl 13 june
14:20 - 14:40
Work, HR & Digital Skills
Short story long: Consulting firms communicate poorly because communicating like this no longer works today
We are inclusive, innovative, and sustainable." "With us, you'll find a fresh and stimulating environment." "Resources are important to us." Yes, on social media, and then nothing is true. How many times have you experienced this boredom towards brand communication? Too many for me. Today, consulting firms are too focused on talking about their products and services, and this makes them very dull. What is needed? Talking about the needs of their target audience. Only in this way can turnover and frustration be reduced, and the best talents attracted. Because let's say it, this institutional communication is just from...consultants :)
CEO & Founder
Consulenza Confusa 13 june
14:20 - 15:00
UX & UI
UX vs. SEO: who will win in the e-commerce information architecture ring?
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Information architecture is crucial to the success of an e-commerce, but how best to design it? Users in the middle or keywords in the middle? Is it possible to find a compromise or will marketers and designers always have their gloves on? We look forward to seeing you ringside in the UX room!
Head of UX
Dinova Head of Strategy
Social Factor / Deda Digital 13 june
14:20 - 15:00
Prophets of AI
English
Protopia: Human Agency vs Tech Theology
Monika Bielskyte's research explores how SciFi influences real future-making, and often biases us to focus on fictional dangers while ignoring very real risks. AI is set to supercharge hybrid warfare and facilitate social and geopolitical fracturing - how can we avoid fear-based narratives, while ensuring that Gen AI tools are used not just to simulate/distort our past or present reality, but also to foster population scale resilience and prototype more expansive, hopeful and livable future possibilities?
Founder
Protopia futures 13 june
14:20 - 14:40
Innovation Showcase
English
Horizon Europe in a nutshell.
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A strong chance of getting a grant for your innovative project, especially for women-led startups and startups established in "emerging" countries or regions as innovators.
Advisor
Inspiralia CEO
Tensive SRL Health team manager
Inspiralia 13 june
14:20 - 15:00
Tech Policies and Communities
Navigating the Future: Artificial Intelligence, Digital Media and Political Communication.
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Moderator and speaker: Antonio Palmieri
In collaboration with Fondazione Pensiero Solido
In 2024, over 50 elections worldwide and a voter turnout of 2 billion citizens marked it as the most electoral year ever. The discussion centers around the growing role of artificial intelligence and digital media in politics, focusing on generative AI and its revolutionizing effect on political communication. Ethical challenges and political implications are addressed, along with strategies to ensure responsible and inclusive use of these technologies in digital governance, promoting transparency, accountability, and democratic participation
In collaboration with Fondazione Pensiero Solido
In 2024, over 50 elections worldwide and a voter turnout of 2 billion citizens marked it as the most electoral year ever. The discussion centers around the growing role of artificial intelligence and digital media in politics, focusing on generative AI and its revolutionizing effect on political communication. Ethical challenges and political implications are addressed, along with strategies to ensure responsible and inclusive use of these technologies in digital governance, promoting transparency, accountability, and democratic participation
President
Fondazione Pensiero Solido President
Fondazione Italia Digitale CEO
Piave Digital Agency Full Professor
Università di Bologna 13 june
14:20 - 14:40
Digital Tools & Services
Branded
Online Firm: From Paper to Cloud, Making Your Business More Competitive in the Market
How do you get your contracts signed? With Online Firm, not only do you transition from paper to cloud, but also from scrap paper to legally valid documents. Let me tell you how advanced electronic signature can enhance the efficiency and competitiveness of your business by reducing document management times and ensuring regulatory compliance. Examples and use cases included.
Brand Owner
FirmOnline 13 june
14:20 - 14:40
Legal Tech
Bitcoin and Cryptocurrencies: the seizureability of wallets and crypto ETFs
The approval of spot ETFs and Bitcoin's halving have reignited interest in cryptocurrencies. But in case of legal issues, can they be seized? Analysis of the reference regulations and prospects for an asset experiencing strong expansion but lacking legal precedents
Lawyer e Co-Founder
Studio Legale GM 13 june
14:20 - 14:40
Tech 4 Business
Branded
How to build and scale a replicable and high-performing B2B vending machine
What are the key elements to consider when building and then scaling a B2B vending machine? And how to make it both high-performing and replicable?The fundamental steps to take are always five:Find the Product Market Fit.Build the absolute best Revenue team for the company's stage of life.Have clear processes for converting opportunities into customers.Activate the best acquisition channels for your business model (Outbound, Inbound, Advertising, Referral, Existing Customer Base).Assemble the right technological stack to have full control over the metrics that matter and thus the entire sales machine.Let's see how ResultConsulting applies these concepts for itself and for its clients
Co-founder
ResultConsulting Co-founder
ResultConsulting 13 june
14:20 - 14:40
Marketing Automation
Branded
From Marketing Automation to Customer Experience Automation: how the world of Automation is evolving
Marketing Automation is changing. The strategies that worked 10 years ago, even just 5, don’t work anymore. Your contacts are flooded with commercial emails, which they delete without reading.What can a company do to succeed with Marketing Automation? It has to adapt to the times. Change strategy. The modern company, to succeed, must think bigger. He needs to move from the concept of Marketing Automation to that of Customer Experience Automation.
Marketing Manager
Active Powered 13 june
14:20 - 15:00
Machine Learning
Unlocking the Future of Data: Powering Next-Gen AI with Vector Databases
Vector databases are transforming how we handle data, allowing us to search through text, images, and audio by converting them into vectors. Today, we'll dive into the basics of this exciting technology and discuss its potential to revolutionize our next-generation AI applications. We'll examine typical uses for these databases and the essential tools
developers need. Plus, we'll zoom in on the advanced capabilities of vector search and semantic caching in Java, showcasing these through a live demo with Redis libraries. Get ready to see how these powerful tools can change the game!
developers need. Plus, we'll zoom in on the advanced capabilities of vector search and semantic caching in Java, showcasing these through a live demo with Redis libraries. Get ready to see how these powerful tools can change the game!
Senior Field Engineer
Redis 13 june
14:20 - 15:00
Startup Stage
English
Future of Cities & Communities : Pitch session selected startups
Smart City, Smart Community, IOT, Mobility, Energy Prosumer Market, Energy Storage, Efficiency & Management, Renewables & Alternative Fuels, Platform Economy, Big Data & Analytics, Environmental Sensors, Digital Twins, Smart Home & Buildings.
13 june
14:20 - 15:00
E-Commerce
Branded
Connecteed: The Key to a Successful Omnichannel Strategy
Sponsored by
In this workshop, we will explain what an omnichannel strategy is, its importance in the current scenario, and how the feed manager can serve as the connection point between all the various company channels and touchpoints thanks to its customization capabilities. Additionally, we will highlight the importance of having unified, real-time updated data through case studies.
CTO
Connecteed 13 june
14:20 - 14:40
Future of Open Innovation & VC
English
Investing in Italy
Italy is home to a growing startup ecosystem, with active involvement from both the public and private sectors.
Direttore Generale
Italian Tech Alliance Chairman, Partner
Primo Ventures Partner
P101 Venture Co-Founder and CEO
Doorway SB 13 june
14:20 - 15:00
AI for Future
Branded
Building Meaningful AI
Sponsored by
In the presentation "Building Meaningful AI," we will explore the processes and principles involved in creating artificial intelligence that not only solves complex problems but also carries social and ethical significance. We'll delve into the integration of human-centric design, the importance of transparency and ethics, and the impact of AI on society, ensuring that the technology we develop is both innovative and responsible.
Chief Technology Officer Europe
Globant 13 june
14:20 - 14:40
Sustainability & Tech
Branded
Italian consumers' knowledge and behaviour on intelligent packaging and sustainable packaging
The development of technologies applied to packaging, and the search for suitable materials and solutions to reduce the environmental impact of products, are central themes in the construction of an economy and culture of sustainability. In this direction, the intervention focuses on the role of primary importance played by the level of knowledge/awareness and choices of consumers as actors potentially capable of orienting the choices of the production system and the market.
Presidente
Eures 13 june
14:20 - 15:00
Digital Strategy
Branded
CRO explained to Grandma: simplifying data understanding to improve results
A new method of interpreting and narrating data that simplifies the understanding of insights from different qualitative-quantitative research. CRO is transformed into an intuitive and accessible process that connects the languages of Analytics, SEO and UX experts into a single voice. The goal? To guide companies towards quickly identifying website pain points and planning the most effective actions to optimise digital performance.
Digital Optimization Lead
PwC Italia 13 june
14:20 - 15:00
Content Marketing
Branded
Hello Boomer! Still creating content based on creativity? Say hello to SEO
Social media and SEO as parallel universes? That's a thing of the past. In a "messy" digital world with increasingly innovative search intents, how can we develop communication that isn't self-referential but answers the real questions of users? Here's what you'll see in this speech: methods, ideas, and suggestions for work based on a multi-touchpoint analysis and a brandformance approach between SEO and content.
SEO Manager
The Brandformance Society Content Strategist
The Brandformance Society 13 june
14:20 - 14:40
Tourism
An in-depth and unique analysis of the sustainability strategies integrated at the Hotel Cosmopolitan Bologna. A journey from environmental commitment to social responsibility, demonstrating how sustainable innovation can be economically advantageous and culturally enriching
13 june
14:20 - 15:00
Italy, EU and Global Diplomacy
Academic Leadership: the Role of Universities in the Innovative Ecosystem
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Moderator: Antonello Barone
The panel will explore the critical role of digital innovation and educational technologies (Edutech) in the future of higher education. It will discuss how universities must evolve to meet the needs of modern students and the challenges of a rapidly changing world. Rectors and representatives from prestigious Italian universities will assess Edutech's contribution to scientific research, facilitating collaboration and data access. The event aims to outline strategies for maximizing the potential of digital innovation in academia, with a focus on the application of artificial intelligence.
The panel will explore the critical role of digital innovation and educational technologies (Edutech) in the future of higher education. It will discuss how universities must evolve to meet the needs of modern students and the challenges of a rapidly changing world. Rectors and representatives from prestigious Italian universities will assess Edutech's contribution to scientific research, facilitating collaboration and data access. The event aims to outline strategies for maximizing the potential of digital innovation in academia, with a focus on the application of artificial intelligence.
Founder
Festival del Sarà Rector
University of Naples Federico II Director
Alma Mater Research Institute for Human-Centered Artificial Intelligence Professor
Teaching Lab - Polytechnic of Turin 13 june
14:20 - 15:00
WorkTech Policies
The role of Regions in economic development: policies and initiatives to promote innovation
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Moderator: Nico Perrone
This panel highlights the pivotal role of regional administrations in fostering local economic development through innovative policies and strategies. It aims to discuss best practices and tools to create a conducive environment for both the establishment and growth of businesses, emphasizing digitalization and international competitiveness. Additionally, it will focus on supporting businesses in transitioning towards digital technologies and ecological sustainability. Measures to enhance SME competitiveness, particularly through projects combining digital innovation and sustainability, will be explored.
This panel highlights the pivotal role of regional administrations in fostering local economic development through innovative policies and strategies. It aims to discuss best practices and tools to create a conducive environment for both the establishment and growth of businesses, emphasizing digitalization and international competitiveness. Additionally, it will focus on supporting businesses in transitioning towards digital technologies and ecological sustainability. Measures to enhance SME competitiveness, particularly through projects combining digital innovation and sustainability, will be explored.
Director
DIRE Agency Councilor for Economic Development, Innovation, Digital and Simplification
Umbria Region Councilor for Heritage, State Property, General Services and Information Systems
Friuli-Venezia Giulia Region President; General Manager
Assinter Italia; CSI Piemonte 13 june
14:20 - 15:00
Tech Research
New Variables to Compete with Artificial Intelligence: Anticipation, Creativity, and Supercomputing
Artificial Intelligence poses significant challenges to professionals and organizations. Some of these are technical challenges, related to the search for ever greater efficiency in model training and speeding up, for which the use of supercomputing is a key factor. Others concern the imagination of new ways of interacting with Artificial Intelligence: we will explore in particular anticipation and creativity as facilitators of innovative experiences.
Research Fellow | Advanced Design Unit
UNIBO Head of Education and Foresight
International Foundation Big Data and Artificial Intelligence for Human Development Technologist, Researcher & Strategic Designer
Relaia.org / Università di Bologna 13 june
14:20 - 15:00
Data Valley
AI x AI = Intelligent Applications for Accessible Initiatives, the IFAB projects
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Data Scientist
Fondazione IFAB 13 june
14:20 - 14:40
#mareAsinistra - attrarre talenti in Puglia
Aroundrs: the food packaging revolution through reuse
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Every year in Europe, 16mld cups are produced and 2mld disposable containers inevitably destined to become waste. The usefulness of containers is very short, the average time of use being about 30 minutes. And it is in this scenario that Aroundrs was created to offer a circular and sustainable alternative, making packaging reusable through the use of technology and data with the goal of countering the increase in waste resulting from the use of disposable containers.
13 june
14:30 - 15:15
Case delle Tecnologie Emergenti
CTE Success Stories - Cultural and Creative Industry
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A meeting to tell the success stories of companies belonging to the entrepreneurial and territorial ecosystems of some of Italy's 13 Emerging Technology Houses (CTEs), with a focus on the cultural and creative industries.
Founder & CEO
Caprice Bespoke Responsabile Ricerca e Sviluppo
Umbra Control Founder & CEO
Emaze Gaming CoFounder
Open Stage CEO e Co-founder
Why Only White CEO e Founder
Anima Blockchain Co-founder e General Manager
Prysm CEO & FOUNDER
Ticketoo Founder e account manager
Maze 13 june
14:40 - 15:00
Content Creators
The body and the digital: exploring online body positivity
The web can be a powerful tool to give a voice to causes that have been ignored for too long. Starting from my story, I will talk about how the Internet can be a means to understand that regardless of one’s body, every individual deserves respect and the same opportunities given to those with a body that conforms to society's standards. I will share the challenges I have faced along the way and how I have overcome common prejudices, using my online platform to inspire and encourage others to do the same. We will then examine how the web can be a fertile ground for creating inclusive and positive spaces that celebrate diversity in all its forms.
Content creator, Divulgatrice lgbtqia+ & Body positive
Content creator 13 june
14:40 - 15:00
Tech 4 Business
Branded
Keeping Up with Change
Beenear: continuous evolution and innovation in the IT sector, transitioning from services to integrated solutions for a future without limits.
CEO
Beenear 13 june
14:40 - 15:00
Digital Tools & Services
Branded
Marketing Sprint®, the 4-Day +1 Marketing Plan
Brand identity, market intelligence, planning and measurement, from strategy conception to testing. All of this, before investing. The effective and sustainable method, which you too can use, to design marketing strategies quickly and comprehensively. An analytical, creative, agile, and data-informed mix: the formula that changes and grows brands, services, or products in 4 days.Techniques from big companies, without astronomical budgets, to integrate Lean culture of Agile Marketing into SMEs
Founder & CEO
Webeing.net 13 june
14:40 - 15:00
Marketing Automation
Branded
Email Marketing and Automation Strategies for B2B with MagNews: The Carel Case
A journey that led an important B2B company to better understand its subscriber base, send more relevant messages to the right people, and qualify leads to pass on to Sales. Through the martech platform MagNews, we integrated automated workflows, on-site messages, and lead scoring processes to transition from a situation of occasional and undifferentiated sending to a strategy aimed at nurturing relationships with prospects, clients, and stakeholders.
Co-Founder
Palabra Channel Sales Manager
magnews 13 june
14:40 - 15:00
Book Presentation
I CHANGE MY LIFE, I'M GOING TO THE SOUTH. Becoming southerners and living happily
Do you ever stop and realize you're not happy? Of thinking that office work and a cramped apartment suddenly aren't for you anymore? After a life at one hundred miles per hour, Alessandro Brunello moves from the metropolis to the South to discover another paradigm of happiness.The author teaches us - naturally and ironically - that there are no rules for happiness, but there are places where being happy is not so impossible.
Crowdfunding Expert & Teacher
13 june
14:40 - 15:00
Legal Tech
English
Intellectual Property Law in the Age of Artificial Intelligence - Ownership, Collaboration, and Inventorship
In the age of artificial intelligence, intelllectual Property ( IP) ownership challenges arise in the realm of AI-generated inventions and ownership, necessitating clear guidelines. Without explicit policies, ambiguity and disputes hinder innovation. Clear ownership definitions foster collaboration and innovation. Recognition of both human and AI contributions is vital in patent intellectual Property law evolution. Can AI be recognized as inventors or owners of their work? Legal frameworks must adapt to accommodate technological progress. Clear guidelines and recognition of collaborative efforts are essential for a future where innovation thrives alongside IP legal clarity
International Business Consultant and Intellectual Property Law Specialist in AI and Big Data
The business mission 13 june
14:40 - 15:00
Future of Open Innovation & VC
English
Investing across Europe
Investing in startups across Europe can be an exciting venture.
Direttore Generale
Italian Tech Alliance VC Investor
360 Capital Managing Partner
2100 Ventures CEO
Lumen Ventures Director @ Bocconi for innovation
Bocconi for innovation 13 june
14:40 - 15:00
Work, HR & Digital Skills
Branded
Work and Artificial Intelligence: Challenges, Solutions, and the Impact on Human Resources
We will explore the complex dynamics between work and Artificial Intelligence. This presentation will analyze the emerging challenges in integrating AI into the workplace, offering practical solutions and discussing the crucial importance of managing the impact on the organization and human resources. An opportunity not to be missed to better understand the future of work in the AI era
Marketing Director
Factorial Head of Partnerships & Strategy
Factorial 13 june
14:40 - 15:00
Tourism
Travel Outlook: Innovative trends & Customer Sentiment Insights
The talk aims to share the main market data and then focus on the main innovative trends in the sector, integrating traditional analysis methodologies with innovative approaches that allow to understand consumers' needs, characteristics and travel habits in real time. The aim is also to offer an overview with respect to the state of the art of the main Italian startups in the world of tourism that are responding to some of the main challenges of industry operators.
Presidente & COO
Associazione Startup Turismo e Sharewood Senior Manager
PwC 13 june
14:40 - 15:00
Innovation Showcase
Turning Passion into Profit: The Counterintuitive Method for Creating Successful Businesses
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We will discover together how entrepreneurship can be fueled by your passion and how this can become the driving force for launching and growing a successful business. Through innovative strategies and unconventional practices, we will explore the path to entrepreneurial success, breaking patterns and challenging conventions. If you are ready to turn your passion into a profitable business, this talk is exactly what you need!
Co-founder @Startup Geeks
13 june
14:40 - 15:00
Sustainability & Tech
Branded
Preventing food fraud through digital and intelligence-based technologies: the case of extra virgin olive oil
The EU-WATSON project will develop a set of tools and systems to detect and prevent fraudulent practices along the food supply chain. The main objective is to increase consumer awareness of the safety and value of food, leading to the adoption of healthier lifestyles and the development of sustainable food ecosystems. In particular, one of the pilots of the project wants to guarantee the authenticity and traceability of EVOO by creating a digital DNA fingerprint by portable, low-cost devices, automatic techniques to process the data.
PostDoc Researcher
CNR - IBBR 13 june
14:40 - 15:00
#mareAsinistra - attrarre talenti in Puglia
Soon Online
Powered by
13 june
15:00 - 15:20
AI for Future
Will Artificial Intelligence replace you? No, but those who know how to use AI will replace those who don't
Sponsored by
AI, Generative AI, and the concept of a copilot are transforming businesses, introducing new jobs and new ways of working, with a focus on Augmentation and Automation. The session will provide an analysis of the expected transformations in the job market. What are the typical applications? What are the essential skills to fully leverage the opportunities offered by AI? How to promote Responsible AI adoption? And what does the European AI Act require in terms of corporate organization?
Europe and Middle East Head of Digital Enterprise Advisory
Avanade 13 june
15:00
Mainstage
Live set
Songwriter and performer
13 june
15:00 - 15:20
Book Presentation
THE AUTHOR'S EGREGIO: a writer's ability to start a book promotion independently
The writer Cristian Cevoli has managed to sell a thousand copies with his work 'Fidarsi di ogni emozione'. As an author who has resorted to self-publication, he bears witness to how resourcefulness and determination can be the keys to reaching the target audience. Is it really possible for everyone to follow the same path as Cristian Cevoli? What does it mean to promote a book today? The author himself will give us the answer, in dialogue with his literary agent Marylin Santaniello.
Scrittore
Sopra le Righe Ghostwriter, Fondatrice e Sales Manager
Agenzia Sopralerighe 13 june
15:00 - 18:00
WMF Activities
Work From Italy - Digital Nomads
Area "WORK FROM ITALY" Rete HUBitat - Scopri le iniziative volte alla diffusione del nomadismo digitale in Italia.
Presidente
Ass. Italiana Nomadi Digitali Vice Presidente
Ass Italiana Nomadi Digitali 13 june
15:00 - 15:40
Data Valley
MarghERita the big data platform for the PA of the Emilia-Romagna Region
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MarghERita is the super computer that the Emilia-Romagna Region makes available to public administrations in the territory to orient, interpret and guide regional and territorial policy choices with data. The project is financed with resources from the Fund forDevelopment and Cohesion Fund (FSC).The supercomputing machine is equipped with 75 physical computational nodes, each consisting of 2 processors (with dedicated cards for parallel computing), 512 GB of Ram and a graphics card. It enables the realisation of projects that require the processing of large amounts of data (big data), which are initially initiated by the regional administration, autonomously or in collaboration with universities or other public bodies, but which will then be deployed and made available to the local authorities. The call for applications for the use of HPC is online andwill remain open until the end of 2024.Experiments are being conducted by the Emilia-Romagna Region on four application areas: road accident mitigation, environmental disaster prevention, pollution reduction and epidemiological surveillance. During the speech, the hardware and software features of the platform and some ongoing projects will be illustrated.The MarghERita project is led by the Resources, Europe, Innovation and Institutions Directorate of the Emilia-Romagna Region - Digital Innovation, Data, Technology and Archive Centre - Data Area in collaboration with
Dirigente Area Dati e Statistica
Regione Emilia-Romagna EQ Sviluppo Sistemi di Business Intelligence - Area Dati
Regione Emilia-Romagna EQ Sviluppo Progettualità Innovative - Area Dati
Regione Emilia-Romagna 13 june
15:00 - 15:20
Startup Stage
The strategic choice of Soul Kitchen for scalable growth: GROW with SAP for scaleups
VP - Head of Cloud ERP
SAP Italia CEO
Soul-K 13 june
15:15 - 17:35
WMF Activities
Contest Fonoprint BMA
BMA Showcase Festival è un festival itinerante che ha come fine la presentazione e la promozione al pubblico ed agli addetti ai lavori dei progetti selezionati da una commissione artistica, offrendo loro la possibilità di esibirsi live in diversi contesti, durante un percorso di più mesi con l’obiettivo di osservarne e valorizzarne la crescita. Finalisti:
Bravo, Bravissimo
Lumen
Frenèsia
Alaska
Dalilah
Bravo, Bravissimo
Lumen
Frenèsia
Alaska
Dalilah
13 june
15:20 - 15:40
Book Presentation
HOEPLI - THINKING THE FUTURE: Greg Hoffman – Designing Emotions - Lessons in creativity from a lifetime at Nike, with Cristiano Carriero and Riccardo Scandellari
Often, brands promote the "culture of identity," building teams around the personalities of leaders, thus avoiding dreamers with their eyes wide open, ignoring the taciturn because they assume that being introverted is a sign of weakness, and seeking those who resemble them. But often creative success comes from listening to people who don't think like us, from those dreamers who, faced with something taken for granted, look at you with a spark in their eyes and say, "What if..." We discuss this with Riccardo Scandellari and Cristiano Carriero, Hoepli authors, speakers, and branding experts.
Advisor sui temi di Marketing, Branding e Comunicazione
Founder La Content | Author | Storyteller
La Content Publisher & Moderator
Hoepli Editore 13 june
15:30 - 16:10
#mareAsinistra - attrarre talenti in Puglia
Facilitation tools to support investment attraction in Puglia
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In Puglia vi sono strumenti per tutte le dimensioni di impresa, dalla micro alla grande impresa. TECNONIDI, PIA, CONTRATTI DI PROGRAMMA e molti altri bandi aspettano te.Vieni ad investire in Puglia. Per nascere, crescere, fare networking.Sessione Q&A.
Program Manager della Funzione Promozione del Lavoro e dell'Innovazione
Puglia Sviluppo Spa 13 june
15:30
Mainstage
Opening Session
13 june
15:35
Mainstage
English
Innovation and AI: how Europe and Italy can compete and win against the US and China
Since 20 years, Alec Ross has held a leading place in the competition between states to imagine and invent the future. Following experience as a start-up entrepreneur and adviser to Barack Obama, he comes to Bologna with a perspective on how the next 20 years of innovation in Italy can unleash higher levels of inclusive prosperity.
Distinguished Adjunct Professor
Bologna Business School 13 june
15:40 - 16:40
WMF Off
We Make Newsletter
The Newsletterati return to the WMF: the Italian network of authorial and independent newsletters spanning various topics such as marketing, journalism, philosophy, and technology. Within the context of the WMF, some of the Newsletterati authors will bring their own experience, insights, and vision on the future of newsletters.
This session will take place in the Open Stage 10 - Hall 30.
This session will take place in the Open Stage 10 - Hall 30.
Founder La Content | Author | Storyteller
La Content Co-founder
Minnovo Managing Partner LTV
LTV Journalist & Digital Strategist
ViaBagutta Comunicazione Founder & Editor
Artifacts Founder
STRTGY 13 june
15:40 - 16:40
WMF Off
A more humane social network can be built: the Secret Level experience.
In 2021, Fabio and Edoardo, tired of the heavy toxicity seen on mainstream platforms during the pandemic, created Secret Level: a completely self-managed social network with the aim of breaking down the barrier we are accustomed to creating between real person and social persona. Two and a half years after the project's inception, they tell us how an alternative social network is possible and can lead us to regain a sense of humanity that is increasingly difficult to find in other online spaces.
This meeting will take place in the Open Stage 11 - Hall 30.
This meeting will take place in the Open Stage 11 - Hall 30.
Tech Lead
Digital Strategist
Search On Media Group Musician & Content Creator
Kenobit 13 june
15:40 - 16:40
WMF Off
We (Don't) Make Slides
How does a brief turn into a concrete project? Let's tackle the white whale of every agency and social media manager in this interactive talk, where the classic "bolt company" will pit 3 professionals and AI against each other to get the best possible communication project to sell its bolts. All of this live and with audience participation. Are you ready to compete?
This session will take place in the Open stage 22 - Hall 25.
This session will take place in the Open stage 22 - Hall 25.
Founder & Communication Strategist
Vanilla Marketing Marketing Manager
TS Nuovamacut Copywriter & Creative Director
Davide Bertozzi Studio CEO & Founder
GH srl 13 june
15:40 - 16:40
WMF Off
Search Foundry Roundtable - Our work has already changed
Four uncensored professionals spill the beans on how the advent of LLMs and generative AI has changed aspects of daily work. Are you ready to tackle SEO, tag management, script creation, and other small yet significant enabling solutions for concrete use cases? The speech will be moderated by Simone Rinzivillo.
This session will take place in the Open Stage 16 - Hall 30.
This session will take place in the Open Stage 16 - Hall 30.
Imprenditore & Local SEO
Local strategy Ai Evangelist
Teal and Orange SEO & Digital Temporary Manager
Mariachiara Marsella Consulente Search & Analytics
Freelance CEO & Founder Archetipo Agency
Archetipo Agency 13 june
15:40 - 16:00
Future Marketing Corner (PAV30 - D21 - E26)
Interview to Giorgio Gnoli
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Salesforce Comms Manager & CRM Consultant
Belron International Digital Marketing Specialist
Search On Media Group 13 june
15:45
Mainstage
WMF Innovation Awards: Innovative Country of the Year
Swiss Business Hub Italy
Switzerland Global Enterprise 13 june
15:50
Mainstage
English
Investment in innovation: a global perspective
Head of Finance
Telefónica's Wayra Corporate Venture Capital Managing Partner
Coelius Capital Head of Innovation
Search On Media Group Managing Partner
VentureCraft, Inc. Head of Institutional Ecosystem Partnerships
LG NOVA - LG Electronics 13 june
16:00 - 16:40
Data Valley
Data Valley 4 Startups: funding, open innovation, and services
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Senior Project Manager
ART-ER Senior Project Manager
ART-ER Senior Project Manager
ART-ER 13 june
16:05
Mainstage
Innovation and Future in Global Dialogue (Title Soon Online)
Journalist & Writer
13 june
16:10 - 16:30
Future Marketing Corner (PAV30 - D21 - E26)
Interview to Jenn Herman
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Founder Jenn's Trends | Instagram Expert | Consultant
Jenn's Trends Social Media Specialist
Search On Media Group 13 june
16:15
Mainstage
AI & Digital Work: prospettive sul futuro del mercato del lavoro
UIL
General Secretary 13 june
16:25
Mainstage
Un Futuro di Inclusione e Speranza: L'Innovazione Sociale nell'Accoglienza dei Rifugiati
Former Mayor of Riace
13 june
16:35
Mainstage
Il privilegio abile
Music Therapist and Trainer
Speaker and Trainer
13 june
16:40 - 17:00
Book Presentation
BRAND STORIES - Narrative universes for brands that are people and people who become brands
Andrea Fontana, one of Italy's leading experts on business storytelling, is the author of Brand storiverso, the book that focuses on the most current ways of telling and telling about ourselves as brands and professionals. To generate positive perceptions, better reputation, more awareness and emotional involvement today we need to create “storiverses”: narrative universes with artfully created values, characters, scenes, settings, emotions. But we have to know how to do this well, otherwise the opportunity will be wasted. We talk about this with Andrea Fontana and Michele Riva.
Presidente
Storyfactory CEO
ROI Edizioni 13 june
16:40 - 17:00
Future of Open Innovation & VC
English
Quantum Computing for Earth Observation
The objective of the round table, and subsequently the call, is to promote and implement applications of Quantum Computing and/or Quantum Machine Learning in the field of Earth Observation. The aim is to develop innovative solutions that can be useful for the scientific sector and, consequently, for society as a whole, creating new job and business opportunities.
Research Fellow on Quantum Computing for Earth Observation
European Space Agency Director of Department of Information Engineering, Electronics and Telecommunications (DIET)
University of Rome "La Sapienza" Doctoral Researcher
Jülich Research Center HPC and QC specialist
Cineca PhD Student | CEO & Co-Founder
Sapienza University of Rome | GRID+ s.r.l. 13 june
16:45
Mainstage
Macro mafia, crypto bosses and quantum challenge to journalism
Over the past few years, mafias have scaled up their trafficking by making themselves invisible to prosecutors and media attention. However, new investigative journalism networks are emerging and developing innovative ways to unmask the globalized clans.
Journalist - Investigations and organized crime, cyber, terrorism
13 june
16:55
Mainstage
Quando il cinema parla di legalità: le eredità e il futuro della lotta contro le mafie
Author & Director
Vice President
Fondazione Siani 13 june
17:00 - 17:20
Book Presentation
The Monkey in the Drawer
In the drawer, we keep the most precious things, dreams, and everything we don't have the courage to be or show. We all have projects, goals, and aspirations, real monkeys that remain trapped, unable even to scream out of frustration at having to stay locked in a drawer. Silently.
Most people have to face the fear of exposure every day. This is the first communication manual for introverts. The speech will be moderated by Rudy Bandiera
Advisor sui temi di Marketing, Branding e Comunicazione
Divulgatore e LinkedIn Top Voice
13 june
17:00 - 17:40
Digital Strategy
Branded
Building Value Strategies in Tomorrow's Web through Innovation, Sustainability and Awareness
How to create new Value for your business in tomorrow's Web, between opportunities and risks, through sustainable digital strategies driven by Innovation (as an entity) and oriented towards the awareness of your stakeholders in an ethical way.
Founder, Innovation & Marketing Manager
Web To Emotions Digital Agency per EURid vzw 13 june
17:00 - 17:40
Human Rights
English
Necessity of Rethinking the Economy: Challenging Conventions with a More Civil Approach
Current economic paradigms have favored a select few while leaving many in poverty. By challenging established paradigms and advocating for a more human approach, it's possible to foster societal change towards a fairer, more inclusive, and equal environment. New economic paradigms already exist, yielding significant positive outcomes and gaining increasing acceptance. The main characteristics will be shared and discussed alongside a comparison with traditional views.
International Market Analyst, Coordinator of "Women for Economy" of Economy
Economy of Francesco 13 june
17:00 - 17:40
Advertising
Advanced
Mastering Performance Max Campaigns Using Scripts
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Join us as the scripting wizard, Nils Roojmans, opens up Google's black box, that is Performance Max (PMax) campaigns.
Dive deep into the realm of Google Ads as Nils unveils practical strategies for leveraging scripts to enhance Performance Max's algorithm inputs.
Discover the secrets to monitoring PMax campaign performance effectively, making timely adjustments to your settings, and strategically managing your budgets to boost both revenue and profitability while minimizing wasted ad spend. Moreover, Nils will generously share some of his personal scripts, empowering you to immediately optimize your campaigns with newfound efficiency upon your return to the office. This session delivers a blend of expert insights and actionable tactics for Google Ads advertisers eager to elevate their Performance Max campaigns to new heights.
Dive deep into the realm of Google Ads as Nils unveils practical strategies for leveraging scripts to enhance Performance Max's algorithm inputs.
Discover the secrets to monitoring PMax campaign performance effectively, making timely adjustments to your settings, and strategically managing your budgets to boost both revenue and profitability while minimizing wasted ad spend. Moreover, Nils will generously share some of his personal scripts, empowering you to immediately optimize your campaigns with newfound efficiency upon your return to the office. This session delivers a blend of expert insights and actionable tactics for Google Ads advertisers eager to elevate their Performance Max campaigns to new heights.
Google Ads Automater
13 june
17:00 - 17:20
AI Tools & Services
English
Branded
The Text Robot: Generates unique, SEO-relevant texts in over 110 languages using data or AI
Content Automation, the Future in E-Commerce and Beyond! Automation technologies are
indispensable, accelerating processes and minimizing effort. Content Automation generates
unique content for your online store and other platforms. Our Text Robot creates up to
500,000 texts in 110 languages in real-time. Learn how to utilize this business booster today.
Join us to see it in action!
Country Manager Italy
uNaice 13 june
17:00 - 17:20
Sustainability & Tech
Branded
Sustainability: never a joy! Or maybe not
In the context of the ever-growing importance of sustainability, communication plays a crucial role in conveying messages to the public clearly and authentically. We address the challenges of communication with a practical and accessible approach to avoid greenwashing and promote authoritative commitment to transparent sustainability aligned with corporate values, aiming to spread awareness and create educational content internally and externally within the company.
CEO & Founder
we-go srl 13 june
17:00 - 17:40
Prophets of AI
English
Future Engineering: How to build worlds beyond your wildest imagination
What if the stories we tell could shape the future we live in? Embrace the opportunity to think like a futurist and engineer the world you desire. Turn visionary ideas into tangible realities through transformative world-building techniques.
Join a captivating discussion on how stories can reimagine our future by exploring issues like algorithmic bias and envisioning an AI as president. Discover how stories have pushed the boundaries of what is possible by being sent to space, and how these narratives have inspired the very technology that makes space travel a reality.
Delve into the visionary stories that have inspired real-world innovations, highlighting the power of imagination in driving technological progress. Understand how philosophers and quantum physicists approach world-building, empowering you to create your own worlds that address global issues. Gain new insights from this enchanting experience to shape our collective future.
Join a captivating discussion on how stories can reimagine our future by exploring issues like algorithmic bias and envisioning an AI as president. Discover how stories have pushed the boundaries of what is possible by being sent to space, and how these narratives have inspired the very technology that makes space travel a reality.
Delve into the visionary stories that have inspired real-world innovations, highlighting the power of imagination in driving technological progress. Understand how philosophers and quantum physicists approach world-building, empowering you to create your own worlds that address global issues. Gain new insights from this enchanting experience to shape our collective future.
Founder
Reimagine Story Lab 13 june
17:00 - 17:20
Tech 4 Business
Branded
The Talent Factor - in an increasingly technological world
Challenges in human resources are a crucial issue to address in order to lead our companies to success. However, thanks to technology, it's possible to improve effectiveness and reduce errors in our decisions. Discover how to select valuable people, enhance personal and team efficiency, reduce turnover, prevent conflicts, and customize career plans through the use of psychometric tests and predictive AI algorithms that are easy to use even for SMEs.
Owner & Ceo
Talentobe 13 june
17:00 - 17:20
UX & UI
Branded
Headless commerce Shopify: digital innovation in WWF, from Merchandising to Desirable Branding
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WWF's new Shop helped revolutionize the image of the historic nonprofit organization, elevating it to a desirable and trend-setting Brand. Headless technology, together with Shopify Plus, enabled Boraso to develop a mobile first project that put the user experience at the center, simplifying the customer journey and making the shopping experience memorable.
Project Manager
Boraso User Experience designer
Boraso Client Manager
Boraso Srl Web Project Specialist
WWF 13 june
17:00 - 17:20
Content Creators
Valentina Gluten Free: towards a more inclusive cuisine
Turning a weakness into strength by changing the paradigm. Valentina Leporati was diagnosed with celiac disease at just 17 months old. Today, she spreads awareness and information on such an important topic as food, which has a great power: to bring us all together around the same table. Valentina discusses the challenges that cuisine must face in the future, through innovation and knowledge, to make the table a place for everyone, in a word, inclusive
Food creator e attivista
Valentina Gluten Free 13 june
17:00 - 17:40
AI for Future
Branded
Project Management and Generative Artificial Intelligence: a New synergy destined to last
Sponsored by
Project Management is a discipline to face complexity with efficacy and efficiency, by integrating a structured planning and control approach (using Earned Value and other KPIs) with an effective stakeholder relationship management. GenAI is an effective, innovative and evolutive support to PM, which may operate at different levels (automation, assistance e augmentation), and which requires specific focus on context, data, risks, and techniques of prompt engineering.
Project, Program & Portfolio Manager, Lecturer
ISIPM 13 june
17:00 - 17:20
Work, HR & Digital Skills
Bridging Tech and HR for a better people experience
In today's ever-changing work landscape, a synergy between digital tools and human resources
is vital. RINA's data-driven approach emphasizes aligning technologies like Microsoft Viva
Insights with human needs and data security. Balancing productivity and employee well-being is
key amid technological advancements. This discourse encourages reflection on Digital HR's
merits, challenges, and effective implementation, fostering an ethical and inclusive workplace
culture.
Global Career, Engagement & Employer Branding Advisor
RINA Global Web Communication & Digital Adoption Manager
RINA Global Career, Engagement & Employer Branding Manager
RINA 13 june
17:00 - 17:40
Machine Learning
LLMs are a High-Performance Computing problem
Language Models have witnessed remarkable advancements across diverse domains, continually scaling in size and training on increasingly expansive datasets. This progression has bestowed upon them the remarkable ability to swiftly adapt to novel tasks with minimal training data. However, the journey of training models comprising tens to hundreds of billions of parameters on vast datasets is anything but straightforward. This presentation is designed to offer comprehensive insights into the intricacies of training and deploying the most expansive neural networks
Solution Architect AI & HPC
NVIDIA 13 june
17:00 - 17:20
Digital Tools & Services
Branded
Graphic Optimisation on Amazon: the power of design to achieve success stories
This speech is dedicated to the crucial importance of graphic optimisation on Amazon. In a universe of possibilities such as that offered by the world's largest e-commerce platform, it is essential to seize opportunities as effectively as possible.And this path starts with brand identity. Who would have thought that design could have such a profound impact even in a complex environment like Amazon?From the first image on our listing, our design strategy merges with our marketing strategy to increase CTR (Click Through Rate) and capture the attention of users. But we don't stop there. We move on to standard images, a process that balances information and style to deliver an engaging and informative experience.We then move on to A+ content, an often overlooked but crucial stage for conversion.And finally, we reach the store brand: no longer a simple catalogue, but a true e-commerce in which design plays a decisive role.With concrete examples of 'before and after', I will demonstrate how correct graphic optimisation can prevent a user from continuing to scroll, leading him instead to explore and eventually take the desired action. In conclusion, design is not just an aesthetic factor, but a key element for success on Amazon.
Amazon store brand & graphic design manager
Growth Labb 13 june
17:00 - 18:00
Startup Stage
English
Future of Culture & Travel, Sports & Events, Retail & Customer Experience : Pitch session selected startups
Artificial Intelligence for the Tourism Sector, Mobile Apps, QR Codes, IOT & Big Data, Augmented Reality, Smart luggage, Sharing & Rentals, Booking & search, Revenue Management, Channel Managers.Tech for events, eSports, Digital fitness, Fan engagement, Player engagement, Data for events, Team& Coach success, Ticketing, Broadcasting & Streaming.
Sustainable Materials & Production, Digital Marketing, Customer Engagement, Efficiency of Supply Chain, Phygital Stores, SaaS marketplaces, In store marketing & analytics, Cashierless checkout, Bots & chatbots, Fraud prevention solutions, Last mile delivery, Guest wi-fi.
Sustainable Materials & Production, Digital Marketing, Customer Engagement, Efficiency of Supply Chain, Phygital Stores, SaaS marketplaces, In store marketing & analytics, Cashierless checkout, Bots & chatbots, Fraud prevention solutions, Last mile delivery, Guest wi-fi.
13 june
17:00 - 17:20
Legal Tech
English
The Role of Lawyering in the World of Exponential Innovation
This speech aims to explore how the legal profession can not only adapt but also lead and support exponential innovation.
Specific examples will be presented to show how law intersects with advanced technologies, with a particular focus on how lawyers can utilize these technologies to enhance their legal practice and improve their relationship will clients. Key topics will include new ways of doing compliance work, new metholodogies, new tools, always taking into acount the relevance of ethics.
I will also outline the factors that are representing an obstacle to reach this goal.
My aim is to outline a pathway for lawyers who wish to position themselves at the heart of innovation, becoming key figures in the digital transformation of businesses and societies; but also to provide food for thought for companies that want to develop new, different relationships, with their legal counsels
Specific examples will be presented to show how law intersects with advanced technologies, with a particular focus on how lawyers can utilize these technologies to enhance their legal practice and improve their relationship will clients. Key topics will include new ways of doing compliance work, new metholodogies, new tools, always taking into acount the relevance of ethics.
I will also outline the factors that are representing an obstacle to reach this goal.
My aim is to outline a pathway for lawyers who wish to position themselves at the heart of innovation, becoming key figures in the digital transformation of businesses and societies; but also to provide food for thought for companies that want to develop new, different relationships, with their legal counsels
Founder and Managing Director
Better Ipsum 13 june
17:00 - 17:40
Social Media Strategies
Advanced
Beyond the Data Chaos: Data-Driven Strategies and Tools to Maximize Investments in Social Advertising
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In a digital landscape where precise measurement and attribution have become elusive, planning effective multichannel budget management is increasingly complex. We will explore how to overcome the challenges of data discrepancy and optimize the distribution of advertising investments through a holistic view of data and intelligent integration between online and offline, e-commerce and marketplace.
Meta e Social Ads expert
Michael Vittori 13 june
17:00 - 17:40
Content Marketing
Short Content for Immediate Storytelling
In this speech, we will analyze the rules for structuring storytelling in short timeframes that adhere to the grammar of social media channels, suitable for communication during events and product and service productions.
Founder e Live Content Creator
GIORUSSO PRODUCTION 13 june
17:00 - 17:40
E-Commerce
Advanced
Neuro Checkout - Neuromarketing to Halve Your Shopping Cart Abandonment
Sponsored by
What are the mistakes that most e-commerce websites make on checkout pages? Through replicable case studies and scientific foundations of neuromarketing, a three-step method will be shown to anticipate sensory responses to designs and create payment interfaces capable of immediately improving the conversion rate
Neuromarketing & Marketing Manager
Pronesis srl 13 june
17:00 - 17:40
Marketing Automation
Advanced
Is MarketingOps Overlooked in Your Strategy? - Understanding This Critical Specialization and the Risks of Ignoring It
Let's explore Marketing Operations that is a critical but frequently overlooked component of marketing strategies. We'll examine what MarketingOps involves, its importance in coordinating technology, processes, and teams to enhance marketing effectiveness. Additionally, we'll discuss the risks and potential disadvantages of neglecting this essential function. By understanding the pivotal role of MarketingOps, businesses can achieve greater operational efficiency and improved marketing outcomes.
Chief Commercial Officer (CCO)
User.com 13 june
17:00 - 17:40
Tech Research
Embedded AI: When Size Matters
We live in an era where AI is extremely expensive and energy-intensive: large language models (LLMs) have opened up incredible opportunities, but at what cost? Is it really the only way to rely on the use of omniscient LLMs so that AI can assist us in everyday life? We want to discuss how Embedded AI is sometimes a more effective and sustainable alternative.
Senior AI Researcher | CVML specialist | PhD in CS
EVS Embedded Vision Systems 13 june
17:00 - 17:20
Innovation Showcase
English
From Startup Studio to Success STARTUP BAKERY
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Startup Studio and SaaS for the participatory construction of the sustainability report: an alliance to allow founders, companies and professional investors to express their potential that involved an important industrial partner.
Co-founder & COO
Startup Bakery CEO & Co-Founder
EsgMax Head of HR mobility and ESG solutions
Zucchetti spa 13 june
17:00 - 17:20
WorkTech Policies
Work from Italy and Short Work Week |
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This panel will explore the effectiveness of "Work from Italy" and the reduced workweek, analyzing their impact on employee productivity and well-being. Case studies and research evaluating benefits and challenges will be discussed, with a focus on supportive policies and implications for the Italian labor market.
President of the Labor Commission
Chamber of Deputies Chairman
WMF - We Make Future 13 june
17:00 - 17:40
Tourism
Communication flows and tools for the hotel (and the territory)
How to build a communication flow (not just a funnel) useful for those working in hotels to generate income and reputation using the preferred channels and timing of travelers (not only Italians) in 2024, enhancing the resources of the territory and the destination
Consulente e Formatore
Volpe Marco 13 june
17:00 - 17:40
Tech Policies and Communities
Power dynamics in digital platforms: impacts and questions
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Moderator and speaker: Antonio Palmieri
In collaboration with Fondazione Pensiero Solido
The panel will analyze the economic and social impacts of digital platform expansion, exploring their influence on capital, information, and power flows. It will examine how these platforms shape user-content interactions, impacting visibility and marginalization. Discussion will include their use of data and algorithms to create business models that prioritize user attention, potentially harming diversity and fair competition. Experts will evaluate these effects on socio-economic structures and propose regulatory measures to address growing digital power centralization.
In collaboration with Fondazione Pensiero Solido
The panel will analyze the economic and social impacts of digital platform expansion, exploring their influence on capital, information, and power flows. It will examine how these platforms shape user-content interactions, impacting visibility and marginalization. Discussion will include their use of data and algorithms to create business models that prioritize user attention, potentially harming diversity and fair competition. Experts will evaluate these effects on socio-economic structures and propose regulatory measures to address growing digital power centralization.
President
Fondazione Pensiero Solido Professor of Digital Democracy & Public Spaces
SciencesPo Paris Professor in Media Analysis
University of Padua; Youtrend Author of the book
“Gli algoritmi del potere. Come l’IA riscriverà la politica e la società” 13 june
17:00 - 17:40
Italy, EU and Global Diplomacy
Innovation and Internationalization: Synergies between Enabling Technologies, SMEs and Startups
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Moderator: Camilla Rangoni
The panel will explore how new technologies can accelerate the internationalization of small and medium-sized enterprises (SMEs) and startups. Policies for emerging technologies and support available to facilitate international expansion of SMEs will be discussed. Examples of innovative ecosystems and development strategies to foster the global growth of startups will be presented, highlighting synergies between innovation and internationalization.
The panel will explore how new technologies can accelerate the internationalization of small and medium-sized enterprises (SMEs) and startups. Policies for emerging technologies and support available to facilitate international expansion of SMEs will be discussed. Examples of innovative ecosystems and development strategies to foster the global growth of startups will be presented, highlighting synergies between innovation and internationalization.
Moderatrice
Geopolis Head of Education, Business Promotion & Supply Chain
SACE Head of Innovation Ecosystem
Startup Valencia Business Partner
ABA - Invest in Austria 13 june
17:00 - 17:20
Future of Open Innovation & VC
English
Innovation Procurement and EU funds
The panel aims to introduce startups to the procurement landscape and to up-to-date information on EU funding programs.These topics are both essential for accessing new markets, expanding their operational horizons and offering companies numerous opportunities to develop new products and services using space technologies or applications in non-space environments.
Researcher
Teseas Department Lead
MINDS & SPARKS GmbH 13 june
17:00 - 17:20
Future Marketing Corner (PAV30 - D21 - E26)
Academy - SEO in 2025
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Tech Educator
Search On Media Group 13 june
17:00 - 17:20
Data Valley
Bologna Innovation Square: un'alleanza territoriale per lo sviluppo economico attraverso l'innovazione
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Le alleanze pubblico-private rappresentano uno strumento fondamentale supportare l'innovazione e lo sviluppo economico di un territorio. Bologna Innovation Square ne è un esempio: un'alleanza tra PA, Università, imprese, centri di ricerca, spazi dell'innovazione e startup, che collaborano in una logica di innovazione aperta per mettersi in rete e realizzare attività di beneficio comune e per il territorio metropolitano.
Direttrice Area Sviluppo Economico e Sociale
Città metropolitana di Bologna Direttore Generale
BI-REX 13 june
17:00 - 17:20
#mareAsinistra - attrarre talenti in Puglia
Moss Project: A tool to support decision makers in the governance of the processes of the Companies of the Health Service of the Apulia Region
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PowerPoint Presentation The MOSS is the Single Administrative Accounting System of the Apulia Region's SSR based on a “Holding-Subsidiaries” model, which makes data available in real-time to support expenditure monitoring and internal control. To govern the information assets managed by MOSS, a Data Analytics&Business Intelligence solution has been implemented that provides Corporate and Regional Strategic Directions with an effective monitoring, analysis and planning tool.
13 june
17:10
Mainstage
International Ecosystem Roundtable
Government Chief Data Officer
Republic of Estonia Head of Dept. at Funding and Investor Relations of ICEX
Spain Former Ambassador; Founder and CEO
United States; Belarus Hi-Tech Park. 13 june
17:20 - 17:40
Book Presentation
Reboot Internet! Who 'broke' the network? Who's responsible for fixing it?
Born as a space for creative freedom and democratic participation, the Internet has transformed into a vast arena dominated by economic interests. Valerio Bassan, author of the book "Rebooting the System: How We Broke the Internet and Why It's Up to Us to Fix It" (Chiarelettere, 2024), reconstructs the processes that have made the network increasingly akin to an "uninhabitable place," and reflects on how we can dismantle the monopolistic and extractive mechanisms governing the web.
Author & Strategist
13 june
17:20 - 17:40
Work, HR & Digital Skills
The HR Dilemma: Equity, Formalization of Systems, and Diversity of Individual Stories
An exploratory dialogue on the delicate balance between adopting standardized HR systems and the importance of recognizing individual uniqueness. In a context where diversity and inclusion have become fundamental priorities for companies, a critical question arises: how to ensure equity and fairness in managerial practices that aim for inclusivity, while avoiding unintentionally segregative dynamics?
Associate Dean for Open Programs | prof. Organizzazione del lavoro
SDA Bocconi 13 june
17:20 - 17:40
AI Tools & Services
Branded
Interactive holograms with multilingual dialogues: XRCopilot transforms the reality of products through eXtended Reality and Generative AI
Turn the world into a showcase. Imagine products coming to life in front of your eyes wherever you are, and intelligent holograms responding in any language you desire! XRCopilot, through the combined use of eXtended Reality and Generative AI, enables you to create unprecedented immersive and interactive experiences.
solution specialist, solution artist, evangelist
Hevolus 13 june
17:20 - 17:40
Content Creators
Mocho: from YouTuber to entrepreneur - the evolution of food and creators
How is the figure of the food creator evolving today? Mocho, originally a YouTuber and now an entrepreneur, tells how, through clear communication aimed at a loyal audience, his community, he managed to open two fast-food restaurants in Milan in just one year, thus transforming his role from a creator to a player in the food industry, becoming the first YouTuber to open his own fast-food chain in Italy.
Youtuber e imprenditore
13 june
17:20 - 17:40
Sustainability & Tech
Technology and social entrepreneurship: one way to change the world one business at a time
It is possible to do business using business logics to solve social problems with technology. Thanks to technology today deaf people can phone, the homeless learn the job of urban gardener and take care of the abandoned areas of cities by redeveloping urban spaces.. Join us to discover new ways of doing business and bring new hope and opportunity.
Chairman e Fondatore
Pedius srl & Ridaje srl 13 june
17:20 - 17:40
Legal Tech
Goodbye cookies: retargeting death (?) and the New Legal Challenges of digital marketing
The cookie-less, multi-announced scenario is really coming. What awaits us, especially for re-targeting and related activities? We will note the relevant regulatory changes (such as the DMA and the AI Act) and the decisions of the authorities (e.g. the IAB Europe case, the Cookie Pledge, etc.) that impact, as well as the implications and legal doubts of the new tools (such as Privacy Sandbox, Apple SKAN, Facebook Advanced Matching) and current practices (fingerprinting, web scraping, etc.).
Avvocato, Of counsel 42 Law Firm
42 Law Firm Avvocato, Partner 42 Law Firm e Founder di LT42
LT42 13 june
17:20 - 17:40
Tech 4 Business
Branded
Communicating Culture
How the application of Tourism Communication Strategies transformed the Museum System of the Province of Lecco into Lecco Heritage
CEO & Head Of Operations
MT Consulting 13 june
17:20 - 17:40
Digital Tools & Services
Branded
Digital Check-Up: A 10-Point Guide to Analyze and Improve Your Online Presence
Analyze your online presence quickly and with a data-driven approach supported by AI. We've outlined the 10 essential points for examining digital channels: websites, e-commerce, social media, advertising campaigns, and email marketing. Our method is designed to be accessible, even with limited budgets, and will enable you to optimize your resources without compromising the effectiveness and quality of your marketing initiatives. You'll have the tools to make informed decisions and act with precision, enhancing the performance of your online communication
Web Developer
Stractegy CEO & Founder
Stractegy 13 june
17:20 - 17:40
UX & UI
E-commerce AI-enabled: the role of the designer in designing new shopping experiences
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The evolution of e-commerce requires a new approach to service design, especially for the integration of AI. We will delve into the role of the designer in orchestrating the user experience for AI-enabled digital environments, presenting an approach centered on context and user needs to create meaningful experiences. We will explore the specific challenges designers face in the AI-enriched design process to create a virtuous cycle of improvement.
Head of UX/CRO
WMR Group | Studio Cappello 13 june
17:20 - 17:40
Innovation Showcase
Why We Are YUS, Your Unique Spot in the world. Because uniqueness makes truly the difference!
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During the talk, the Yus Generation® Project will be presented in the words of the direct creator Dr. Federico Ferrari.
He will discuss on how the idea of people's uniqueness was born, how to bring it out and how to develop it. And at the end he will talk about the future he and his team imagine. A tomorrow that speaks of awareness, mastery of one's abilities, personal and job satisfaction, and the importance - as Walt Whitman once said - of contributing with a personal verse.
CEO & Founder
Il Cerchio della Vita/Yus Generation® 13 june
17:20 - 17:40
Future of Open Innovation & VC
English
Alliances to break down the gender gap.
Don't miss this opportunity to learn from and connect with inspiring women who are shaping the future of investment and entrepreneurship.
Co-Founder
My Career Canvas Investment Analyst
SocialFare Senior Investment Analyst
Doorway Spa Team Leader, Accelerator Manager
Krakow Technology Park 13 june
17:20 - 17:40
Case delle Tecnologie Emergenti
CTE success stories - Tourism, culture and smart cities
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An event to share the success stories of companies that are part of the entrepreneurial and territorial ecosystems of Italy's 13 Emerging Technology Houses (ETCs), with a focus on the tourism, culture and smart city sectors.
Ricercatore
Università di Cagliari Co-founder
Dahlia Product Manager di Insideep
Deep Reality CEO
Cityopensource – Collaborative mapping platform 13 june
17:20 - 17:40
#mareAsinistra - attrarre talenti in Puglia
Apulian textiles: from tradition to innovation
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Apulian textiles offer a very attractive landscape to date for the world of luxury and therefore also fashion. The knowledge, passed from hand to hand over the generations, makes the area dense with creativity and skills to be made available with the help of effective technologies capable of optimizing waste in full view of sustainability.
CEO and Founder
Apulianize srls 13 june
17:25
Mainstage
Musica e nuove generazioni
CEO
Fonoprint 13 june
17:30
Mainstage
Live Performance
13 june
17:35
Mainstage
Branded
Branded Content e Influencer Marketing
Marketing Manager
Monge S.p.A. Content Creator
13 june
17:40 - 18:00
Future of Open Innovation & VC
English
Investing in Media & Entertainment
Co-Founder
Next 14 - Twinkly CEO
Forbes Italia Head of IMMEDIATE Accelerator
RS Productions Partner
LCA Studio Legale CEO
Karaoke One 13 june
17:45
Mainstage
Da Tiktok a Imprenditrice del Fashion
Founder & CEO
Amabile Jewels 13 june
17:55
Mainstage
Live Performance - Medley
Drag Artists
13 june
18:00 - 18:40
E-Commerce
E-commerce in the post-AI era
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AI in recent months has been seen as a process accelerator, but it will soon change the very essence of e-commerce. We will analyse which business areas are getting the biggest push and which tools are having the most impact.AI-commerce is also and above all new business models that reinvent e-commerce as we know it. We will see together what the new market balances will be and how operators will have to position themselves.
CEO & Partner
Casaleggio Associati 13 june
18:00 - 18:40
Brand
Brand Storyverse: From Stories to Narrative Universes. What are the new key variables for effective storytelling?
The rules of corporate storytelling are evolving. From linear narratives (beginning, climax, end), we are transitioning to the creation of intricate and complex narrative universes that unfold across various media ecosystems. This speech will explore the new principles of corporate and brand storytelling, as well as the most effective methods for building corporate storyverses.
Presidente
Storyfactory 13 june
18:00 - 18:40
Digital Strategy
Advanced
Brand, SEO, and Generative Search
After launching and experimenting with SGE since May 2023, Google started testing generative search even for those who had not requested to be part of the experiment in Search Labs.
This is - or seems to be - the preliminary step to its final release.
What does the release of SGE mean for all companies that see organic search traffic as an essential channel for their business model?
What are the risks and potential benefits?
How does it change the way of thinking, planning, and implementing SEO?
How does generative search integrate into the broader Google ecosystem and beyond Search?
In his talk, Gianluca Fiorelli will present - with plenty of data - the upcoming landscape, and will introduce ideas, strategies, and tactics necessary not only to withstand the impact that SGE will have but also to take advantage of its arrival, and how these strategies and tactics are not only necessary to maintain or improve visibility in Google but also in other ecosystems such as search on ChatGPT, Perplexity, and Bing Copilot.
This is - or seems to be - the preliminary step to its final release.
What does the release of SGE mean for all companies that see organic search traffic as an essential channel for their business model?
What are the risks and potential benefits?
How does it change the way of thinking, planning, and implementing SEO?
How does generative search integrate into the broader Google ecosystem and beyond Search?
In his talk, Gianluca Fiorelli will present - with plenty of data - the upcoming landscape, and will introduce ideas, strategies, and tactics necessary not only to withstand the impact that SGE will have but also to take advantage of its arrival, and how these strategies and tactics are not only necessary to maintain or improve visibility in Google but also in other ecosystems such as search on ChatGPT, Perplexity, and Bing Copilot.
Strategic & International SEO Consultant
IloveSEO.net 13 june
18:00 - 18:20
Content Creators
The direct relationship between businesses and the world of social media
How should businesses collaborate with content creators to ensure that the final product is effective and profitable for both parties? Samuel and Leonardo will discuss the relationship between businesses and comedy-oriented content creators, delving into the complex dynamic that intertwines two very different perspectives when engaging with Generation Z audiences. They will explore the theme of communicative challenges, seeking to identify appropriate behaviors to ensure that the final product is effective.
Comedy Content Creator
Comedy Content Creator & Attore
Leoucifero 13 june
18:00 - 18:40
Advertising
Advanced
Using CSS Media Queries to Create Advanced Strategies
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Thanks to comparative CSS, it's possible to work with multiple merchant centers and consequently create "advanced" strategies. In this case study, I will demonstrate how I achieved an increase in sales and market share starting from an already highly optimized e-commerce with excellent results.
Consulente PPC
Freelance 13 june
18:00 - 18:40
Machine Learning
Build your (not so) Large Language Model
LLMs are the product of Industry 4.0 that has most influenced the current advancement of GenAI and ignited our imagination with endless application possibilities. In this talk, we will take a step back in time and look at their evolution, from pre-deep learning models to the current ones based on Transformer architecture. Finally, we will try to build a Large Language Model from (almost) scratch and discuss the difference between pre-training and fine-tuning, as well as their advantages and disadvantages.
Engineering Manager
Unisys Schweiz 13 june
18:00 - 18:40
Prophets of AI
English
The complicated relationship between AI and gender equality
As companies and governments worldwide vie for dominance in the AI race, pressing ethical concerns surround the implications of these technologies and the imperative to safeguard civilians from their unintended consequences. Notably, the gender disparity within the AI workforce looms large, exacerbating the global shortage of AI talent. This keynote delves into the pivotal question: How can we balance the pursuit of technological advancement with the imperative to develop ethical, gender-inclusive AI products? This talk will explore strategies to mitigate bias and foster inclusivity in the AI landscape
Founder
Women in AI 13 june
18:00 - 18:20
Legal Tech
How to obtain copyright on works created with artificial intelligence
Artificial intelligence, used to create texts or images, often generates extraordinary works. But are these works really creative? In this speech, we will discuss the guidelines dictated by the US Copyright Office, which indicate how and under what conditions works created with AI systems, such as ChatGPT and Midjourney, can be registered and protected by copyright, examining some recent cases. We will give concrete and practical guidance on how to obtain rights to works in Italy.
Journalist, Patent and Trademark Attorney & Founder
Turini Group 13 june
18:00 - 18:20
Social Media Strategies
Unlock the power of community to create social impact: the case of Control's brand evolution
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Creative Director
Together 13 june
18:00 - 18:20
Sustainability & Tech
Universal access to sustainable energy through innovation
In a world of possibilities, ensuring everyone has the opportunity to access cutting-edge, scalable, reliable, and environmentally friendly energy systems. A future where technological progress is linked to human and environmental responsibility, creating modern and accessible energy solutions for all to transform our way of thinking and collectively acting
Senior Marketing Manager & Sustainability Lead
Accenture Song 13 june
18:00 - 18:40
UX & UI
Dear Design, how much do you cost me?
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How do you deal with organisations that would desperately need design, but have no budget? The problem is that a service design project that is done well, that goes deeper (read: in which research is done properly), that does not merely replicate quick solutions tried and tested elsewhere, does indeed cost money, and is something that companies with a certain turnover or size, or at least a certain programmatic intention, can certainly afford. But those who do not have those resources, or those who have them but do not feel like taking the risk and investing in something they have never done before, are left out. However, if the governing principle of all design is 'try to do better with less' then we can try to apply it also to the estimates we present and the activities we put in place, in order to be able to offer something even to small realities: this is not the road to 'low cost' design, but rather a design challenge: how can we work while maintaining quality but better negotiating the activities actually needed and making the most of the resources already available?
Service Design Lead
commonground srl 13 june
18:00 - 18:40
Marketing Automation
Advanced
How Marketing Automation MUST Influence Advertising
It's not just about acquisition. Creating an advertising strategy should be a perfect synergy that goes beyond the first touchpoint. That's why we will see how advertising channels connect with automation and vice versa for a strategy that optimizes customer Lifetime Value (LTV) and maintains a stable relationship with the audience. All of this will be combined with 3 case studies featuring usage examples and the results achieved.
Advertising & Marketing Automation Expert
Founder Roads® 13 june
18:00 - 18:20
AI Tools & Services
Branded
Marketing strategies between creative and artificial intelligence
How creative and artificial intelligence can support Brand marketing strategies to increase visibility, relevance, and performance
Vice President
Digitouch Marketing 13 june
18:00 - 18:20
Work, HR & Digital Skills
Smart Working: The Second Season. For smart workers and companies who want to experience a smarter way of working.
Suggestions for remote workers: Are you truly experiencing smart working? What changes in your daily routine, your networking skills, and the way you exercise your leadership? What kind of smart worker are you? Find your profile to understand how to make the most of flexible work.Suggestions for companies: Smart Working, yes or no? Where to start to implement a model suitable for your context? Different generations at work: how to tackle changes together? What changes in engagement and internal communication?"Smart working" doesn't mean working from home, but choosing new behaviors, developing new skills, and demonstrating that another way of working is possible.It's up to us to take the first step towards the change we want. For example, by participating in this meeting!
Head of Corporate Culture & Inclusion
Fastweb 13 june
18:00 - 18:20
Book Presentation
HOEPLI - THINKING THE FUTURE: AI Generation - How to work with Generative Artificial Intelligence and make it your friend
The genie is out of the lamp! But are we capable of expressing our wishes in the most effective way to help us achieve our goals more easily and quickly? Generative Artificial Intelligence certainly has its limitations but also enormous potential. It's up to us to overcome the former and discover and make the best use of the latter to transform it into the best assistant ever conceived by the human mind. Bonaventura Di Bello has 20 minutes to explain to us how to tame the genie!
Autore e formatore
Publisher & Moderator
Hoepli Editore Redattrice, digital content creator, moderatrice
Senza Filtro 13 june
18:00 - 18:20
Content Marketing
Health Takes Center Stage: A Successful Crowdfunding Campaign
Defending the constitutional right to health protection should also involve young people, starting from schools. This is why the GIMBE Foundation – an independent non-profit organization dedicated to health research and education for over 25 years – has developed the project "Health Takes Center Stage."
To engage an increasing number of schools, a crowdfunding campaign was launched on the IdeaGinger platform from March 18 to May 2, 2024, in support of the project.During the presentation, the strategies and results of the crowdfunding campaign will be shared.
To engage an increasing number of schools, a crowdfunding campaign was launched on the IdeaGinger platform from March 18 to May 2, 2024, in support of the project.During the presentation, the strategies and results of the crowdfunding campaign will be shared.
Direttore Operativo
Fondazione GIMBE 13 june
18:00 - 18:40
Future of Open Innovation & VC
English
Rethinking the Future of Mobility
The mobility ecosystem is evolving toward a more intelligent, seamless, and environmentally friendly future.
Let’s explore some key trends and shifts that will shape the mobility landscape.
Let’s explore some key trends and shifts that will shape the mobility landscape.
CEO
MegaRide Responsabile dominio di ricerca
Fondazione LINKS Director
Motor Valley Accelerator / Plug and Play Tech Center Communication Director
Ford INTERNATIONAL DIRECTOR
PARQUE TECN. DE ANDALUCIA 13 june
18:00 - 18:40
Startup Stage
English
Future of Marketing, Media & Entertainment : Pitch session selected startups
Commerce & sales, Data, Management, Display & Programmatic Advertising, Search & Social Advertising, Content Advertising, Video Advertising, PR, Proximity Marketing, Sales automation, Affiliate marketing, Ecommerce Platforms & Carts, iPaaS, Cloud management, Vendor Analysis, Business Intelligence& Data Science.Subscription on-demand, Connected home, AI, Curated Content, Streaming, Gesture control, VR/AR/XR, Infotainment, 4K, Contextual media, video intelligence, Consumer engagement via new medium. Advertising & Promotion, Content & Experience, Social & Relationships,
13 june
18:00 - 18:20
AI for Future
Advanced
The Shape of Water - Innovation in the Era fo AI
Sponsored by
While conventional innovation units aimed to foster progress within an organization, due to the emergence of AI, they appear outpaced, as real innovation is instead being driven by businesses units able to recognize the competitive edge brought by the technology's potential. Consequently, the challenge, then, is to rethink the role of the innovation function in a way that can effectively contribute to the AI-driven transformation, both directly and indirectly.
Managing Director
Maize - a Jakala Company 13 june
18:00 - 18:40
Human Rights
English
For a fair AI for everyone: overcoming bias and discriminations through data feminism
Data and AI have now become an integral part of our daily lives, from health to our career paths. However, with the massive use of these models there is a high risk of amplifying prejudices and discriminations. That is why an urgent and necessary intersectional feminist approach is needed to promote social justice. The experience of Period Think tank in promoting data feminism will be shared, both for public policies and for identifying and resolving biases in AI algorithms within the Aequitas project.
Activist & Data Analyst
Period Think Tank Researcher & Assistant Professor the Department of Computer Science
University of Bologna 13 june
18:00
Mainstage
Closing Day 1
13 june
18:00 - 18:40
Italy, EU and Global Diplomacy
Urban Evolution: The Role of Artificial Intelligence and Technology in Municipal Administration
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Moderator: Nico Perrone
In an era of rapid urbanization, the integration of AI and emerging technologies is transforming city management. This panel will explore how municipalities utilize these technologies to improve urban efficiency, safety, and quality of life. Discussions will focus on AI applications in areas like waste management, public transport, and urban planning. Additionally, the panel will tackle ethical, privacy, and security challenges in technology implementation. Through dialogue between public administrators and tech leaders, the event aims to uncover the transformative potential of AI in urban development.
In an era of rapid urbanization, the integration of AI and emerging technologies is transforming city management. This panel will explore how municipalities utilize these technologies to improve urban efficiency, safety, and quality of life. Discussions will focus on AI applications in areas like waste management, public transport, and urban planning. Additionally, the panel will tackle ethical, privacy, and security challenges in technology implementation. Through dialogue between public administrators and tech leaders, the event aims to uncover the transformative potential of AI in urban development.
Director
DIRE Agency Councilor for the Digital Innovation
City of Bologna Councilor for Digital Transition, Public Green and Reforestation, Heritage, Legality, Participation
City of Ravenna Councilor for digital innovation and functional relations with Sispi
City of Palermo Vice President of the Council Commission II
City of Padova 13 june
18:00 - 18:40
WorkTech Policies
Redefining work in the digital world: the influence of generative Artificial Intelligence
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Moderator: Andrea Ivan Baldassarre
The panel will analyze the relationship between artificial intelligence (AI) and the world of work, focusing on the effects of generative AI on the employment market and new digital professions. It will examine how AI is transforming in-demand skills and creating new challenges and opportunities for workers and businesses. Legislative implications will be considered, including data protection, algorithm liability, and workers' rights. The goal is to provide a comprehensive view of the effects of generative AI, promoting a discussion of the policies needed for an equitable transition to a digitized work future.
The panel will analyze the relationship between artificial intelligence (AI) and the world of work, focusing on the effects of generative AI on the employment market and new digital professions. It will examine how AI is transforming in-demand skills and creating new challenges and opportunities for workers and businesses. Legislative implications will be considered, including data protection, algorithm liability, and workers' rights. The goal is to provide a comprehensive view of the effects of generative AI, promoting a discussion of the policies needed for an equitable transition to a digitized work future.
Head of Content Area
Forum PA President of the Labor Commission
Chamber of Deputies Member of the Labor Commission
Chamber of Deputies Confederal Secretary
CISL - Federation of Italian trade unions Digital Innovation Policies, Head of Office 4.0
CGIL - Italian General Confederation of Labour 13 june
18:00 - 18:40
Tech Policies and Communities
Algorithms and Humanity: Navigating technology, data, and AI
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Moderator and speaker: Antonio Palmieri
In collaboration with Fondazione Pensiero Solido
The panel delves into biases in algorithms and AI on digital platforms, exploring their ethical impact on diverse communities and individuals. It discusses how algorithms can perpetuate biases or create new forms of discrimination, affecting access to opportunities. Experts propose interdisciplinary strategies to identify and rectify these biases, advocating for a fairer, more inclusive use of technology centered on human decision-making.
In collaboration with Fondazione Pensiero Solido
The panel delves into biases in algorithms and AI on digital platforms, exploring their ethical impact on diverse communities and individuals. It discusses how algorithms can perpetuate biases or create new forms of discrimination, affecting access to opportunities. Experts propose interdisciplinary strategies to identify and rectify these biases, advocating for a fairer, more inclusive use of technology centered on human decision-making.
President
Fondazione Pensiero Solido Full Professor
La Sapienza, University of Rome Professor
Alma Mater Studiorum, University of Bologna Co-founder
Camelot SB 13 june
18:00 - 18:40
Tourism
Advanced
Tourism and Artificial Intelligence, straight to the point
What's happening with AI surpasses the scope of the internet's advent. This is the right moment to conquer new markets without losing ground, yet even though everyone talks about it, very few actually use it. A strategic speech with practical usage cases.
Amministratore delegato e Socio fondatore
Adrias Online srl 13 june
18:00 - 18:20
Tech 4 Business
Branded
What Destroys a Creative Process
Creative agencies often rely on traditional metrics such as profitability, comparing estimates to actuals, or "billability." Recent studies show that incentives, rewards, and punishments do not unleash the team's potential and lead to short-sighted decisions. Discover how new tools and technologies can revolutionize the approach, providing strategic data on new variables, to unlock the team's potential and promote more strategic, as well as tactical, business management.
Business Developer & Customer Success
wethod Business Developer & Customer Success
wethod 13 june
18:00 - 18:40
Tech Research
Big Data and Artificial Intelligence for the Cities of the Future
In this presentation, I will describe how the vast amount of data on our daily behaviors (social interactions, movements, purchases) and the development of innovative models in the fields of Artificial Intelligence (such as deep learning and generative AI models) and complex systems are enabling the emergence of a new science dedicated to the study and design of cities and urban environments. For example, studies will be presented demonstrating how machine learning algorithms and new data sources can be used to estimate the socio-economic conditions of a neighborhood, predict crime levels in an urban area, and understand which features would allow the design of vibrant places capable of stimulating social interactions and creativity. These findings open the doors to a new way of studying cities and human societies through computational tools and with a depth and scale never before possible.
Head of Mobile and Social Computing Lab | Chief Scientific Officer, Co-director of ELLIS Unit Trento
Fondazione Bruno Kessler | Ipazia S.p.a 13 june
18:00 - 18:40
Digital Tools & Services
Branded
Education shift with generative AI: from content pushing to knowledge pulling
GenAI is revolutionizing approaches and tools for education within organizations. Futureberry has developed COSMO, a platform that, starting from a certified knowledge base, suggests personalized development paths and automatically generates always up-to-date content based on the specific training needs of users. COSMO goes beyond traditional gamification to motivate employees, prioritizing personal growth and the strategic needs of the company.
Head of AI & Tech
Futureberry 13 june
18:00 - 18:20
Innovation Showcase
LoceM, the app for your online rental! Rent comfortably from wherever you want and live the place! #livetheplace
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Never before have we realized the value and beauty of the nature that surrounds us as we have in recent years. LoceM is an app that offers an easy, fast, and secure solution to fully experience the beauty of the area through the rental of items and equipment, connecting curious visitors with local businesses. Starting from the world of bike rentals and tourism on Lake Garda, LoceM enhances the customer experience on one side and the quality of service provided by shops on the other
CEO & Co-founder
LoceM Solutions 13 june
18:00 - 18:20
#mareAsinistra - attrarre talenti in Puglia
The importance of Community Radio
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We will explore the iNEXT project, created through the regional initiative COMMON PLACES, which transformed a public good, an apartment confiscated from the Mafia into a web radio and a series of cultural activities.New challenges:Now, we want to take it a step further and transform iNEXT into a sustainable social enterprise. Some of the challenges we face include monetizing our services and expanding our audience.
Coordinatore
Radio iNext by Cooperativa il Sogno 13 june
18:20 - 18:40
Sustainability & Tech
Sustainable fashion - an oxymoron?
Sustainable fashion - is it just an oxymoron or the goal to be achieved? According to EU Strategy for Circular Textiles, fast fashion will be out of fashion by 2030. Why do we focus on fashion in the context of sustainability? The impact on the environment is, in fact, enormous. It takes a lot of water to produce textile, plus land to grow cotton and other fibers. To make a single cotton t-shirt, 2700 liters of fresh water are required and according to estimates, it is enough to meet one person's drinking needs for 2.5 years. Textile production is estimated to be responsible for about 20% of global clean water pollution from dyeing and finishing products. The fashion industry is estimated to be responsible for 10% of global carbon emissions - more than international flights and maritime shipping combined. The way people get rid of unwanted clothes has also changed, with items being thrown away rather than donated. Less than half of used clothes are collected for reuse or recycling, and only 1% of used clothes are recycled into new clothes, since technologies that would enable clothes to be recycled into virgin fibers are only now starting to emerge. The question arises: Are the environmental (and also social) costs of providing us with cheap clothing worth it? As consumers, we all cast our votes. We all make the decisions. However, there's a noticeable attitude-behavior gap among consumers. While our knowledge of the environmental impact of fashion sector is growing, our behaviors are changing slowly. During the industry's transformation, we notice paradox of co-existence of ultra-fast fashion and local craft. At the same time, this transformation opens up space for new ideas, innovations, startups, and business models that can help the sector transition to a circular economy.
Attorney-at-law, Head of the Institute of Sustainability Łazarski University,
Łazarski University, Warsaw 13 june
18:20 - 18:40
AI Tools & Services
Branded
7Minutes: the online training accessible to everyone
Every day you go out and face your challenge, and there's something or someone you face it for. Every day you give your best, building the present to walk into your future. You're always on the move, growing every minute, changing every minute, and when you do, every single minute counts. In a constantly evolving world, 7Minutes, the digital library created by Mosaicoelearning, incorporates research and innovation: AI enriches Articulate and Vyond software to make the learning experience unique.
Ceo e Co-founder
Mosaicoelearning 13 june
18:20 - 18:40
Content Creators
Fluid Tradition: A Digital Journey into the Evolution of Home Flavors
The concept of "fluid tradition" aims to innovatively narrate the continually evolving stories and traditions of each of us. We will explore how sharing memories of home flavors through digital platforms allows us to pass down cultural roots that might otherwise be lost. Additionally, we will discover how these seemingly distant realities converge in a dialogue rich with emotions and authentic connections.
Creator digitale
13 june
18:20 - 18:40
Legal Tech
Right to be forgotten, transparency, AI and new digital rights
In an interconnected digital world, digital rights play a crucial but often balancing role. The intersection of the right to be forgotten, reputation, transparency, moderation and new digital rights seem at odds but represent pieces of a single ecosystem. The ethical and legal challenges in protecting individual privacy while fostering digital transparency and the use of AI as a tool for online moderation and reputation maintenance will be discussed.
Avvocato delle nuove tecnologie - Salary Partner
42LF società tra avvocati Account Manager & Head of Strategy
The Magician 13 june
18:20 - 18:40
Work, HR & Digital Skills
SiSa HR Protocol for Person-nel Awareness, Wellbeing, Inclusivity, Growth and Digital Sustainability
Growth is not a linear process, rather a path where progress and obstacles are equally crucial elements to achieve our goal. Despite the infinite development opportunities the working world has been exposed to throughout the years, there is still a certain level of resistance that keeps organisations stuck between the growth awareness and planning phases. This new HR comprehensive protocol ensures business sustainability, boosting also friendly and healthy human-technology relationships
Wellbeing and Growth Coach
Lavoratore autonomo 13 june
18:20 - 18:40
Social Media Strategies
TikTok: a new stage for Zecchino d'Oro
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Francesco Policoro and Maura La Greca recount the adventure of the longest-running children's singing kermesse (loved by adults as well) on TikTok.
Responsabile comunicazione e marketing
Antoniano / Zecchino d'Oro Creative & Strategy manager
Magneto - TikTok Agency 13 june
18:20 - 18:40
Content Marketing
From Orson Welles to Pope Francis, and even Barbie
The evolution of the podcast from the 1930s to today. Characteristics and benefits for listeners and brands.
CEO & Founder
Podcastory 13 june
18:20 - 18:40
Tech 4 Business
Branded
AI and Smart Hiring: Enhancing Talent Discovery
The hiring processes are undergoing a revolution in an increasingly complex and specialized context where it becomes difficult to discover true talents. We will show how Julia can modernize the recruitment and staffing management process using artificial intelligence technologies to optimize candidate screening and selection, automating CV analysis, identifying the most promising talents with high accuracy and minimizing selection biases.
Software Architect
Julia AI Engineer
Julia 13 june
18:20 - 18:40
Innovation Showcase
Scaling Up Tech Startups: Challenges and Strategies
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The tech startup landscape is a dynamic ecosystem, marked by rapid innovation, fierce competition, and constant growth. While launching a tech startup is thrilling, scaling it up presents many challenges that demand innovative solutions and strategic thinking. This panel discussion aims to delve into the details of scaling up tech startups, exploring the obstacles faced by techpreneurs and the strategies employed to overcome them.
Start-Up & Venture Manager
Wuerth Elektronik Group Managing Partner
Navispace GmbH Business Development Manager
EBV Elektronik CTO
sendance GmbH business development manager
BIZDEV SRL Marketing and Communication manager
STMicroelectronics 13 june
18:20 - 18:40
#mareAsinistra - attrarre talenti in Puglia
The (near) future of healthcare
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I am thinking of the health care of the future that is truly people-centered, that is, that allows people to be cared for wherever they are, at home, on the street, in a hotel. The emergency room and hospital must be reserved for problems that cannot be solved otherwise. It can begin by creating a platform and an App, integrated with medical wereables in which data and clinical documentation shared between patient and caregiver are stored.
14 june
Mainstage
Co-Hosting
Chairman
WMF - We Make Future Tv Journalist
Actor and Content Creator
Founder
Reimagine Story Lab 14 june
09:00 - 09:15
Knowledge Share
Day Opening
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CEO
Almacube 14 june
09:00 - 09:10
Startup Stage
Briefing Innovation Ecosystem
Chief Innovation Officer
Search On Media Group - We Make Future 14 june
09:10 - 09:20
Startup Stage
English
European Investment Update and trends.
A deep dive into data and insights on startups and innovation in Europe
Head of B2B Sales
Dealroom.co 14 june
09:20 - 10:00
TikTok
The Impact of TikTok on Corporate Innovation
Sponsored by
This talk will provide you with an in-depth analysis of the crucial role TikTok plays in the context of business innovation and explore the use of newly developed smart tools to help you improve your performance on TikTok. Through a series of case studies and interactive discussions, we will explore how companies can capitalise on the enormous potential of TikTok to improve their online presence, reach new audiences and drive innovation in their industries. From emerging trends to winning strategies, this talk provides a unique opportunity to understand how TikTok can be a driver of change and success for modern businesses.
Strategic Partnership Manager
TikTok Italia 14 june
09:20 - 10:00
Cybersecurity
AI: The Technological Pandora's Box?
Fragility and inscrutability open the doors to new global risks
Fondatore e Presidente
DI.GI. Academy 14 june
09:20 - 10:00
Brand
Advanced
Social Content and Community Building: The Future (and Present) of Business Growth
This presentation aims to explore the importance of a well-structured social media presence and organic content marketing for business growth. Through case studies and practical advice, we will examine how a company can bring its expertise, products, and services online, presenting them to the wider public and building an asset of organic promotion and communication. This approach enriches brand perception and contributes to the success of every other sales initiative.
Imprenditore digitale / Content creator / Divulgatore / Insegnante
Imprenditore digitale 14 june
09:20 - 10:00
AI for Future
How AI will bring value (and money) to women with cross-disciplinary and interdisciplinary skills
Sponsored by
The proliferation of artificial intelligences will eliminate many jobs, but will generate value and money in many creative fields. For example, there will be fewer computer and technical professionals, fewer employees in administrative offices, cashiers, and call centers. Conversely, in all professions and sectors, especially for top roles, humanistic skills, interdisciplinary knowledge, and soft skills will be increasingly in demand (and well-paid). The intervention explains how and why women are more capable of navigating these changes.
Full Professor
Università di Bologna 14 june
09:20 - 09:50
Book Presentation
FRANCOANGELI @ FUTURE
Marketing of the future: cookieless, convergent, kind
CMO The Digital Box
TED Speaker e Autore Redattrice
Libri di Marketing Docente e Co-founder
The Newco Direttrice generale sales & marketing
Rizzoli Education 14 june
09:20 - 10:00
SEO
Advanced
Python and AI to support SEO. Troubleshooting script examples
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Roundup of practical examples of Python to improve the quality of daily office work.
Consulente SEO
evemilano 14 june
09:20 - 09:40
AI for Health
Introduction to Artificial Intelligence in Healthcare
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In today's digital age, artificial intelligence is revolutionising many sectors, including healthcare. However, with great potential also comes great responsibility. It is crucial to understand the risks, biases and ethical and legal implications of AI, so that it is used in a way that protects the rights of all those involved. In this presentation, the salient points will be touched upon and insights provided on the topic.
Direttore Unità di Metodologia della Ricerca
Fondazione GIMBE 14 june
09:20 - 10:00
Data Analytics
Advanced
Advanced data strategy for an ecommerce
Sponsored by
How to integrate AI and data to optimize an ecommerce business
Head of Data & Adtech
Making Science 14 june
09:20 - 09:40
Generative AI
Generative AI: from media hype to corporate use. Where are we today?
Sponsored by
Since the advent of ChatGPT, Generative AI has gained unprecedented media attention. But are Italian businesses actively exploring the opportunities of generative AI? For what purposes and with what impacts? In this intervention, based on data collected by the AI Observatory, we will try to critically answer these questions, discussing types of projects, lessons learned, and possible future scenarios, both for individual enterprises and the market as a whole
Direttrice Osservatorio Intelligent Business Process Automation
Osservatori Digital Innovation - Politecnico di Milano 14 june
09:20 - 09:40
Legal Tech
DPIA, FRIA, CA: the AI assessments required by law
Today, there are various regulations that require companies and public administrations that provide or use artificial intelligence systems to conduct assessments on the impacts of AI and how these systems comply with the law. This is the case, for example, with the General Data Protection Regulation (GDPR): those intending to use an AI system must conduct a Data Protection Impact Assessment (DPIA). Additionally, the AI Act, the new European law on artificial intelligence, requires conducting a Fundamental Rights Impact Assessment (FRIA) when using an AI system. The same law also introduces the obligation to conduct a Conformity Assessment (CA) to demonstrate the compliance of one's AI system with the requirements of the AI Act. This speech will present the various assessments that businesses and public entities must conduct on their AI systems to comply with legal obligations. It will explain how to conduct these evaluations and with what methodologies, highlighting points of contact and differences, while also focusing on the benefits that can arise from their correct and timely completion
Avvocato, Senior Associate
PANETTA Studio Legale 14 june
09:20 - 10:00
Coding Front-end
You don’t have to contribute to Open Source
There are amazing programmers who have zero commits in the public github repositories, yet they work with open source projects every day. Sometimes work commitments or maybe a full personal life make it hard to find time to contribute, and that’s not a problem, it shouldn’t make us feel guilty.Helping a colleague to use a technology, making it more accessible by spreading it among their links, are examples of activities that really benefit the entire ecosystem, but do not entitle them to a "badge".If you really want to contribute to open source, you should first learn what open source really means, and then we can talk about some tips on how to contribute effectively.But don’t feel "obligated" to do it. In this talk I will try to explain why.
DevRel
SparkFabrik 14 june
09:20 - 09:40
Social Inclusion
Televideo, the first technology to provide accessibility: still young after 40 years
For decades Televideo has been using simple technology to really reach everyone, even those in 'unconnected' parts of the country. The services it provides are those of accessibility, such as subtitles for the hearing impaired on page 777, but also those of access to information and services useful to all, by Rai Pubblica Utilità.
Director of Public Utility
RAI Giornalista e conduttore
14 june
09:20 - 10:20
Startup Stage
English
Future of Food & Agriculture : Pitch session selected startups
Climate smart agriculture, Smart or vertical farming, Smart Aquaculture, Autonomous Vehicles & Drones, Precision farming, Optimization of supply chain, Big Data & Analytics, 3D food printing, Ingredient innovation, Cell-based nutrition, Delivery.
14 june
09:20 - 10:00
Tech Policies and Communities
The future of artificial intelligence, between AI law, ethics, intellectual property and the reality of organisations
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Moderator and speaker: Vincenzo Tiani
It explores the future of AI, considering law, ethics, IP, and organizational realities. Experts will navigate evolving regulations, addressing ethical concerns like bias and privacy. Dive into IP complexities, including ownership and protection strategies. Gain insights into integrating AI, from cultural shifts to strategic challenges. Illuminate the path forward amidst legal, ethical, and practical considerations.
It explores the future of AI, considering law, ethics, IP, and organizational realities. Experts will navigate evolving regulations, addressing ethical concerns like bias and privacy. Dive into IP complexities, including ownership and protection strategies. Gain insights into integrating AI, from cultural shifts to strategic challenges. Illuminate the path forward amidst legal, ethical, and practical considerations.
Data Regulation Expert
PANETTA, VUB, IULM University Co-Founder and Researcher
DEXAI - Artificial Ethics Associate Departement IP
DLA Piper Partner
PANETTA Consulting Group Legal Counsel, Privacy and Data Protection
Launchmetrics 14 june
09:20 - 09:40
Future of Open Innovation & VC
English
The importance of Business Angels to support the growth of the ecosystem
Business Angels are increasingly important as providers of risk capital and contributors to economic growth and technological advances.
Managing Director
IAG President
IAG Managing Partner & Investor
Eden Venture Private Investor
IAG 14 june
09:20 - 10:00
Social Media Strategies
Video Commerce: 5 Ways to Sell Through Video
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If you don't do videos, you don't exist. Today, for businesses, integrating videos into their social strategy isn't just an option; it's a necessity. It's not just about Video Marketing anymore; it's increasingly crucial to talk about Video Commerce. Looking at international trends, from TikTok Shop to multi-channel live streams, this intervention aims to provide Digital & Social Media Marketing professionals with essential tools to harness the power of video to create impactful experiences that blend shopping and entertainment
CEO & Co-Founder
Marlene Live 14 june
09:20 - 09:40
Content Creators
From Content Creator to Culture Creator: The Evolving Role of Creators
After the emergence of various creators over the years, we now find a new generation of "anti-influencers" completely revolutionizing the landscape. While in the past, comedic entertainers with their skits dominated, today there are content creators who share "their art" or "their craft," allowing people to learn or delve into their work and passions. Thus, culture is emerging as a new form of entertainment, making it "sexy" yet also trashy in its presentation. Sabina Wayroll is a tangible example of this and will discuss it during this interview with Riccardo Mortelliti.
Content Creator
N/A Content e communications manager
14 june
09:20 - 10:00
Advertising
How to lower the ACOS of AMAZON campaigns with the MAD method: our approach and potential applications
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We had the opportunity to compare our work method on Amazon ads, refined over the years, with one of the most famous PPC Specialists in the USA, and from this brainstorming, we developed the MAD method. A procedure that significantly lowers ACOS and thus improves the performance of advertising campaigns in the vast majority of cases where it is applied. With this strategy, we have managed to halve ACOS on some accounts, thus doubling ROAS, and bringing significant benefits to organic sales as well
Co-founder & CMO
Checkers Marketing Digital Marketing Specialist
Checkers Marketing 14 june
09:20 - 09:40
Retail
Advanced
Omnichannel in Retail: Data, KPIs, and Marketing Strategy for a Successful Customer Journey!
soon online
E-Commerce & Digital Innovation Manager
Doppelgänger 14 june
09:20 - 09:40
AI Tools & Services
Branded
AI-Powered Knowledge Management for Humans Through Humanoids (powered by PEPPER)
Join us as we explore the groundbreaking FPZ.com case study of C.E.S.A.R.E., where AI transforms the management of complex technical and engineering documentation for a manufacturing multinational. This innovative approach not only speeds up and enhances information flow but also can leverages humanoid robotics for even greater efficiency. Discover how this synergy leads to a faster, more effective go-to-market strategy, revolutionizing knowledge management and operational agility.
Managing Partner
GELLIFY Corporate Innovation Manager
FPZ SpA AI Robotics & Manufacturing Specialist
Gellify 14 june
09:20 - 09:40
Tech 4 Business
Branded
GROW with SAP: all SAP innovation in the ready-to-run cloud ERP
To grow without limits and build your own breakthroughs with a ready-to-run cloud ERP, discover the value of GROW with SAP: a complete offering of solutions, so any size company can successfully adopt cloud ERP.
VP - Head of Cloud ERP
SAP Italia 14 june
09:20 - 09:40
Space Economy
Trustworthy AI in Earth Observation
With the growing availability of data and images from Earth observation satellites, the use of artificial intelligence algorithms for automated analysis will become increasingly necessary to leverage the vast informational resources incoming. We will transition from a completely manual approach to a hybrid approach of human-machine collaboration, and in some cases, AI system autonomy. How can we create these systems to ensure they are trustworthy?
Cofounder and CEO
Studiomapp 14 june
09:20 - 10:00
Knowledge Share
Innovation Ecosystem in Italy: Policy Challenges in National and International Comparison. Investing in Deep Tech and Technology Transfer: Numbers, Trends, and Future Perspectives
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The innovation ecosystem in Italy faces significant policy challenges at both national and international levels. Investing in deep tech and technology transfer is crucial to bridging the gap with other advanced nations. The numbers show a growing interest and investment in these sectors, with positive trends in funding startups and research projects. However, the need for targeted policies and adequate incentives remains central to supporting future growth and promoting a favorable environment for technological innovation.
CEO & Presidente
Eureka! CEO
3dnextech CEO
Novac Partner
Bird & Bird Società tra Avvocati S.r.l. Direttore Generale
Italian Tech Alliance Responsabile del Fondo Technology Transfer,
CDP Venture Capital 14 june
09:20 - 09:40
Innovation Showcase
Corporate Business Builders
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Discovering innovative and sustainable growth paths.
CEO & CoFounder | Strategy & Innovation Enabler | TEDx Speaker | Startup Mentor | Lecturer
Seedble Manager in Innovation, Open Innovation & Emerging Technologies
EY Director of Acceleration Southern Europe
Startupbootcamp 14 june
09:20 - 10:00
Data Valley
Digital skills: train, certify and grow talent in the company
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CEO
Imola Informatica CEO
KEDOS SRL Presidente
ITS Academy Fitstic Business Development
IQC Project Manager
Clust-ER Innovate 14 june
09:20 - 09:40
#mareAsinistra - attrarre talenti in Puglia
(R)existing in the margins
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In light of the data collected through the needs analysis preparatory to the presentation of the project, along with the reading of The Transfeminist City (Kern 2024) and Feminisms of the Suburbs (Miccichè 2024), we propose an interactive questionnaire and brainstorming session, with the aim of reflecting as much on the critical issues as on the opportunities that emerge from crossing urban and suburban spaces.
Marketing & Communication Manager
MOH - Fuori Binaria 14 june
09:20 - 09:40
Digital Commerce & Marketing Services
English
Creating Impact: Mastering User-Driven Delivery
Transform your delivery approach and create solutions that people love! Urszula will uncover the secrets of successful user-driven startups and show you how to organize in-house or outsourced teams effectively. You'll gain insights on delivering exceptional products, discovering what users truly need, and making strategic decisions prioritising value. You'll understand how to inspire your teams to see the bigger picture, ensuring every feature they build resonates deeply with users.
Head of Delivery
TeaCode 14 june
09:30 - 13:00
Masterclass
Branded
How to Maximize Your Business on Amazon: Workshop Dedicated to Optimization and Performance Strategies
A vertical workshop entirely dedicated to the Amazon world, during which Growth Labb - a growth hacking Amazon agency - shares strategies, best practices, and methods together with partners of this ecosystem to optimize and enhance the performance of your Amazon account.We will address questions directly from sellers on this platform to debunk every myth and unveil every secret hidden behind a method tested and validated over the years, to make your business on Amazon perform optimally.
Amazon Account Manager
Growth Labb Amazon Growth Manager & Performance Advertiser | Managing Director at Growth Labb
Growth Labb Amazon store brand & graphic design manager
Growth Labb Account Manager | Sales Manager | Head of Advertising | ADV | Formatore
Amazon Advertising Specialist @Growth Labb Account Manager
AVASK Italia 14 june
09:30 - 10:00
Case delle Tecnologie Emergenti
CTE Presentation
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14 june
09:40 - 10:00
AI for Health
Healthcare and Artificial Intelligence: a dialogue between patient and researcher
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The impact of artificial intelligence in the cancer patient care process touches on several aspects including doctor-patient communication and clinical data management. In the interview, a patient and a researcher will discuss the limits of promising technologies, the role of the patient in the design process, and how subjects can dialogue and build effective systems that respect ethical and legislative boundaries.
Data scientist
IRCCS Istituto Romagnolo per lo Studio dei Tumori (IRST) "Dino Amadori" Junior Manufacturing Engineer
Isar Aerospace SE 14 june
09:40 - 10:00
Digital Commerce & Marketing Services
Branded
The Evolution of E-commerce: The Power of Quality Information
In a constantly evolving e-commerce world, consumers are becoming increasingly demanding, and it takes little for them to choose another trusted e-commerce platform. New technologies are revolutionizing purchasing processes, but at the heart of this technological revolution lies an essential component: information. Structured, up-to-date, and high-quality data are crucial for offering an excellent and reliable shopping experience. Join us as we explore the Immagino database by GS1 Italy Servizi, which has been a reference point for major retail industries and beyond for over 10 years. Discover how this information can transform your business, improving efficiency and customer satisfaction.
Operations Manager
GS1 Italy Servizi 14 june
09:40 - 10:00
Social Inclusion
Accessibility is learnt from an early age: Rai Accessibility and accessible projects with and for children
Bringing the Zecchino d'Oro to all children with audio descriptions, subtitles and translation into sign language, involving the students of the bilingual State Institute for the deaf and hard of hearing Silvestri-Magarotto as little interpreters; raising awareness among the general public on environmental issues through the voice of 'all' the little ones... a commitment that Rai Pubblica Utilità pursues with ever greater conviction. We tell you about child-friendly accessibility.
Responsabile Accessibilità
Rai Pubblica Utilità Autrice di programmi
@Antoniano 14 june
09:40 - 10:00
Future of Open Innovation & VC
English
Open Innovation: why corporates need startups
Exploring the symbiotic relationship between big corporates and startups in facing rapid technological advancements, understand the strategic importance of this collaboration for fostering agility and maintaining competitiveness in today's dynamic landscape.
Innovation Network Lead
IAG Chief Innovation Officer
Pelliconi & Co spa Senior Business Innovation Manager at Beyond
UnipolSai Scouting & Partnership Senior Manager
TIM Enterprise Principal
Criteria Venture Tech 14 june
09:40 - 10:00
Content Creators
Is being a content creator lame? - Personal reflection on the double face of this job in Italy
Is being a content creator cool or lame? Provocative question that prompts reflection on the double face that this job has in Italy.I will analyze this cue from a highly personal perspective, taking a leap into the past and trying to identify the motivations that triggered such a strong passion in me, in such a short time (and whether it makes sense to pursue it).Examining the past seems like nonsense at such a fair, but it is only by reflecting on it that future direction can be envisioned.
Content Creator & Video Editor
Youtube 14 june
09:40 - 10:00
Legal Tech
Generative AI: Potential Impacts on the Job Market, Creativity, and Social Aspects
Generative AI is a rapidly growing sector that is transforming society by expanding creativity, ideation processes, and productivity. However, the impact on employment is complex, and both the positive and negative aspects need to be analyzed. There are also significant security risks, and the new capabilities of language models can even threaten democracy. Finally, the emerging trend of humanoid robotics could also reduce human manual labor.
CEO
InfoFactory 14 june
09:40 - 10:00
Generative AI
Branded
Generative AI between challenges and opportunities: the context of combating disinformation in Europe
Sponsored by
Today, the latest developments in Artificial Intelligence, such as Generative AI, promise great opportunities but also present new challenges and risks. The presentation will highlight the role of Generative AI in combating disinformation, with special emphasis on the goals and achievements of the European TITAN project. The results achieved, difficulties encountered, and lessons learned will be highlighted, contextualizing the project within the initiatives Europe is promoting to manage the risks arising from the surprising new advances in Generative AI. The use of this technology in a positive and beneficial way for Media Literacy and citizen education through the development of their critical thinking will also be discussed.
Chief Innovation Evangelist
Uninettuno 14 june
09:40 - 10:00
Climate Change
Designing for Disaster: Developing Sustainable and Safe Displacement Shelters
As climate and conflict disasters increase, a growing number of displaced peoples will require optimization models for displacement settlements to ensure the safety and wellbeing of residents and sustainability of short- and long-term shelter developments. This talk explores how displacement camps become future cities, and the disruptive urban design options that can promote sustainability, foster economic empowerment, and support healthy (re)settlement and integration into host communities
Founder & CEO
SINGE GmbH 14 june
09:40 - 10:00
AI Tools & Services
Branded
We are NOT YET robots: Creative education in the age of Generative Artificial Intelligence.
In a world where an AI can produce a logo or write a tweet almost better than a human, where will this lead us common mortals? But, more importantly, what is the role of creative education in all of this? We will discover how AI is not just a tool to automate the mundane, but a true brainstorming partner that challenges us to rediscover our creative uniqueness.
Art Director
Manuel Alvaro 14 june
09:40 - 10:00
Space Economy
Earth Observation projects in ESA (Interview - Soon Online)
End-to-End System Engineer
ESA - European Space Agency 14 june
09:40 - 10:00
Tech 4 Business
Branded
If you can't beat AI, make it your friend and let it handle the most tedious work. Come and discover LAISY!
Artificial Intelligence won't steal our jobs; on the contrary, it can become a valuable ally. By automating repetitive and low-value tasks, we gain more time to focus on more complex and creative activities and strategies. Discover how to increase the efficiency and quality of your work by letting AI handle the most tedious tasks, allowing you to concentrate on what you enjoy the most.
Strategy and Business Development Manager
RES IT Srl Head of Martech Division
RES IT Srl 14 june
09:40 - 10:00
Retail
What If Your Online Marketing Campaigns Aren't Enough? How to Make the User Comfortable Between Brand and Product
It often seems very clear which tools to use in Digital Marketing activities. But have we ever asked ourselves if these are the right tools? What does our potential customer need when they come into contact with our Brand? What sales opportunities can we seize if we manage to design a strategy based on the user's needs and not just advertising campaigns? Let's take this journey together!
CEO & Digital Strategist
Studio Samo 14 june
09:40 - 10:00
Innovation Showcase
AI: turbocharge your Ecommerce Sales
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I visitatori di un e-commerce incontrano a ogni passo ostacoli che li spingono ad abbandonare il sito, a non completare gli acquisti o a comprare una volta sola. Il segreto per rimuovere gli ostacoli - e ottenere il maggior numero di clienti fedeli - è analizzare con l'AI tutte le tracce dei visitatori. Come un sesto senso, l'AI rivela immediatamente le somiglianze nel percorso d'acquisto dei clienti fedeli e suggerisce come guidare gli altri visitatori lungo la stessa strada sicura.
Co-Founder
Aeffective 14 june
09:40 - 10:00
#mareAsinistra - attrarre talenti in Puglia
Google Maps of the 1800s, a historical journey
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There is a man who was revolutionary for the kingdom of Naples and beyond in the 1800s, a man who meticulously crafted the largest collection of the most widely used atlases of that period. Borders, countries, regions and even food maps. Benedetto Marzolla, a Brindisi cartographer, left a very important archive of cartographies that today we want to superimpose with reality, making you navigate without getting lost on the way! The path of musealization is underway, with the collaboration of the Brindisi order of architects and the PCTO of the Marzolla classical high school. The project sees the collaboration of companies involved in digitization but especially with the high technology of overlaying the mapped image and the satellite image, 3D immersion paths accessible for all. The project sees a comparison of what were the technologies of the 1800s with our modern times.
Segretario e responsabile comunicazione
Yeahjasi Brindisi APS Luoghi comuni Regione Puglia 14 june
09:50 - 10:00
Book Presentation
FRANCOANGELI @ FUTURE
Personal branding: being magnetic with LinkedIn
How to effectively promote your professional profile to attract new potential clients.
Moderatrice
Libri di Marketing Consulente web marketing & LinkedIn trainer
Castelletti Web Marketing srl 14 june
09:50
Mainstage
Live Performance + Sunset String Quintet
Producer & Artist
14 june
10:00 - 10:40
Data Valley
High Performance Computing in Automotive: how stakeholders are integrating HPC both inside the vehicle and behind the scenes, and which experts they rely on to complete this transition
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Direttore del Dipartimento supercalcolo applicazioni e innovazione del consorzio interuniversitario
CINECA Professore ordinario / Direttore
Università di Modena e Reggio Emilia / Laboratorio High-Performance Real-Time (HiPeRT) Ventures Associate
Motor Valley Accelerator Quattroruote Professional
14 june
10:15 - 11:00
Knowledge Share
Pitch Session
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Co-Founder & CMO
Fluid Wire Robotics Co-Founder
u-sense.it srl CEO
Rehabilia Technologies SRL CEO
ROBOSAN Consulente Scientifico
Unveil Consulting 14 june
10:20
Mainstage
Opening Ceremony Day 2
14 june
10:20 - 10:35
Startup Stage
English
Food & Agritech – Switzerland for your company growth
Swiss Business Hub Italy
Switzerland Global Enterprise 14 june
10:25
Mainstage
Saluti istituzionali
Councilor for the Digital Innovation
Metropolitan City of Bologna Deputy Minister at the Italian Ministry of Enterprise and Made in Italy
14 june
10:30 - 20:30
WMF Activities
Food Truck Area
Check out the Food Truck Area, a dedicated area set up outdoors, where you can sample some local dishes, sandwiches, pizzas, and other food specialties during your WMF downtime!
14 june
10:35
Mainstage
English
Women in AI: shaping the Future
Founder
Protopia Futures Founder
Women in AI Founder
Neural Beings Founder
Reimagine Story Lab CEO
Prophets of AI 14 june
10:50
Mainstage
English
AI in Cellular Reprogramming for Improved Healthspan
In this talk, we will explore the groundbreaking intersection of artificial intelligence (AI) and partial cellular reprogramming, a promising avenue for extending human healthspan. We will delve into how AI, with its predictive modeling and data analysis capabilities, is revolutionizing our approach to understanding and implementing cellular reprogramming techniques. We will discuss the potential of these techniques to reverse cellular aging, thereby mitigating age-related diseases and promoting healthier lives. Join us as we journey through this exciting frontier where technology and biology converge to redefine the boundaries of human health pave the way for a new type of medicine.
Principal Investigator and Director of Computational Biology
Altos Labs Bay Area Institute of Science 14 june
11:00
Mainstage
English
Fortifying Trust in the age of GenAI
In the era of rapid AI advancement, the promise of technological innovation coexists with profound ethical dilemmas. Deepfakes hold immense potential for artistic expression and entertainment, yet their misuse threatens to corrode societal trust and manipulate public discourse. As a result of the exponential growth of generative AI, urgent questions arise regarding privacy, consent, and the integrity of truth in the digital age. We need to focus on Responsible Human AI systems, ensuring that technology serves to augment human potential and foster trust rather than undermine it.
Fellow & Director of Intelligent Systems Lab
Intel 14 june
11:00 - 11:40
Data Valley
Financing and internationalization: opportunities for development in Emilia-Romagna
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Settore Innovazione sostenibile, Imprese, Filiere produttive
Regione Emilia Romagna Direttore
ART-ER - Hub Director ER2Digit EDIH Responsabile Settore Attrattività, Internazionalizzazione, Ricerca
Regione Emilia Romagna Senior Advisor
BI-REX Manager
Clust-ER Innovate Manager
Tourism Clust-ER 14 june
11:00 - 11:20
Future Marketing Corner (PAV30 - D21 - E26)
Academy - Google ADS for Lead Generation
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Digital Marketing Specialist
Search On Media Group 14 june
11:10
Mainstage
Virtual reality taking you on board EMERGENCY's Life Support
How can an immersive experience draw public attention to an important issue such as migration and the daily drama in the Mediterranean Sea? Insights into the digital tools that allow people to board - virtually - the Life Support, EMERGENCY's life-saving ship across the sea.
CEO
IMPERSIVE Head of Digital
EMERGENCY 14 june
11:10 - 12:00
Knowledge Share
Pitch Session
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CTO
InSimili CEO & Co-Founder
INTA Collaboratore Tecnico-Amministrativo
Studium Genetics Co-Founder
UNICORN Biotecnologa
EVE Biofactory 14 june
11:25
Mainstage
AI Regulation in the EU: what it means for safety and global strategies
Director for "Artificial Intelligence and Digital Industry"
Directorate-General CONNECT, European Commission 14 june
11:35
Mainstage
Robotics for Social and Work (Title Soon Online)
In 2022, 50,659 occupational diseases were reported in Italy, with more than 70 percent involving the musculoskeletal and connective system. These figures highlight the urgent need for digital transformation in domestic and international industry, especially considering the aging of the European population, projected to increase by 30 percent by 2050 for those over 65. To counter these challenges, iCub, a humanoid robot from the Italian Institute of Technology, is evolving into ergoCub, a future collaborator to prevent musculoskeletal diseases. This prevention will also be supported by artificial intelligence-enabled wearable technologies that quantify and predict risks during common work activities. The collaborative project between the Italian Institute of Technology and INAIL, called ergoCub, aimed to develop such technologies to protect workers of the future, presenting the results in this report.
Head of Artificial and Mechanical Intelligence
IIT Senior Researcher
Department of Occupational and Environmental Medicine, Epidemiology and Hygiene @ INAIL 14 june
11:40 - 12:00
Future Marketing Corner (PAV30 - D21 - E26)
Interview to Nestor Maslej
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Research Manager Human-centered
AI Stanford University Digital Marketing Specialist
Search On Media Group 14 june
11:50
Mainstage
WMF Innovation Awards: Sport for Future
President
Consorzio Vero Volley 14 june
11:55
Mainstage
International Ecosystem Roundtable
Executive Director of BSMEPA
Bulgaria Managing Director Export Promotion Department
Italian Trade Agency International Trade
Hong Kong 14 june
12:00 - 13:00
Data Valley
Emilia-Romagna Region attracts talent: opportunities and tools to enhance young people
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Direzione generale conoscenza, ricerca, lavoro, imprese
Regione Emilia Romagna CEO
Imola Informatica Responsabile Unità Competenze per l'Innovazione
ART-ER Presidente
Clust-ER Turismo Manager
Clust-ER Innovate Manager
Tourism Clust-ER 14 june
12:10
Mainstage
Stazzitta: un megafono della comunicazione e dell'attivismo sui social
Author & Host
14 june
12:10 - 12:30
Future Marketing Corner (PAV30 - D21 - E26)
Interview to Matt Navarra
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Social Media Consultant and Industry Analyst
Matt Navarra Media Ltd Social Media Specialist
Search On Media Group 14 june
12:20
Mainstage
La rivoluzione dei Media: il futuro della comunicazione digitale
Will Media & Chora Media
CEO & COO 14 june
12:20 - 13:00
TikTok
Developing Innovative Strategies for Your Business
Sponsored by
This session aims to offer an insight into the most effective marketing strategies on TikTok. We will show how the platform is an ideal tool for online advertising. During this workshop, we will discuss the importance of content creation to engage the community and the tools that the TikTok ecosystem provides. In addition, we will present all the different advertising formats available on the platform. Finally, we will talk about current trends and the use of special formats such as In-feed Ads, Hashtag Challenges, Top-view Branded Video Effects and much more.
Account Manager
TikTok 14 june
12:20 - 12:40
Social Media Strategies
Branded
Branded content on TikTok: when communication becomes a show
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How can we leverage the engaging nature of experiences on TikTok without coming across as cringe? How do we connect with our audience with content that fits within the budget? How do we speak to our core fans? Let's tackle these and other questions together, delving into the world of TikTok entertainment.
An approach capable of transforming communication into a show, where brands become protagonists of engaging stories, rather than mere advertisers.
An approach capable of transforming communication into a show, where brands become protagonists of engaging stories, rather than mere advertisers.
Head of Content
we-go srl Creative Director
we-go srl 14 june
12:20 - 13:00
Brand
Advanced
Ai e creatività pubblicitaria: le forchette brutte e il pappagallo stocastico
If there is one trait that distinguishes humans from machines, it is creativity, that is, the ability to solve problems in novel ways. The _creative industry_ economy, which employs thousands of nerds in Milan and elsewhere, is based on this trait. One piece at a time we are handing over creative work to machines. Perhaps we will all go on holiday and perhaps we will learn to live in a cultural context in which all books, films and works of art are created by a non-human being. Let us reason together about the mechanisation of intellectual work and the consequences this revolution will have on the universe, on our lives and especially on the Instagram editorial plan that I have to deliver tomorrow at ten o'clock.
Founder
Flatmates 14 june
12:20 - 13:00
Coding Front-end
Web Accessibility: Beyond Compliance, a Competitive Advantage
Web accessibility should not be seen merely as a matter of compliance with regulations, but as a unique opportunity to expand the reach of your business. We will then move on to a more technical discussion, showing how to integrate accessibility into normal business workflows and how to practically write accessible code.
Accessibility Engineer, UI/UX designer & Web Developer
Inclusio 14 june
12:20 - 13:00
Space Economy
Unraveling the Mysteries of the Universe: The Role of Artificial Conscious in Humanity's Evolution
In this presentation, I will delve into the intersection of human consciousness, AI, and the cosmos. Drawing from my extensive experience in launching tech startups and collaborating with industry giants such as Boeing, NASA, and Lexus, I will discuss how empathetic AI technology can serve as a tool for understanding both human consciousness and the universe at large. By merging insights from neuroscience, cognitive science, and consciousness studies, we can harness AI to unlock new perspectives and horizons, ushering humanity into a new era of evolution.
CEO & Founder
Kosmos Foundation & Evolwe 14 june
12:20 - 12:40
AI for Health
Artificial Intelligence and clinical practice: current challenges and future prospects
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In the clinical setting, artificial intelligence offers sophisticated tools for early diagnosis, accurate prognosis and treatment of diseases. Understanding how to integrate these technologies into clinical practice is crucial to improving the effectiveness of care, reducing diagnostic time and increasing the accuracy of healthcare interventions. This presentation will touch on the highlights and provide insights into the potential and limitations of using AI in clinical practice.
Direttore Unità di Metodologia della Ricerca
Fondazione GIMBE 14 june
12:20 - 13:00
Cybersecurity
English
Cracking the Code: Decoding Anti-Bot Systems!
Join me for a masterclass where I share the mysteries of anti-bot systems, protected websites, and mobile applications!Highlights:
1/ Explore the Fingerprint Layers
2/ Understand the Anti-Bot Reputation Score
3/ Discover crafty strategies for Evasion
4/ Learn cutting-edge Reverse Engineering techniques
Don't miss this opportunity to gain insights into the fascinating world of anti-bot systems.
You'll be well-equipped to navigate into these protective measures!
1/ Explore the Fingerprint Layers
2/ Understand the Anti-Bot Reputation Score
3/ Discover crafty strategies for Evasion
4/ Learn cutting-edge Reverse Engineering techniques
Don't miss this opportunity to gain insights into the fascinating world of anti-bot systems.
You'll be well-equipped to navigate into these protective measures!
Wiremind / Scrapoxy
Anti-Ban Expert & Scrapoxy Creator 14 june
12:20 - 12:40
Content Creators
Evolution of Content Creators
The story of the experience of one of the first content creators from the old guard of YouTube, from the beginning until today, building the start of a career as a director, author, and screenwriter.
Director, Screenwriter, Content creator
14 june
12:20 - 12:40
AI for Future
Advanced
In and out the black box
Sponsored by
In the evolution of artificial intelligence, the term AGI (Artificial General Intelligence) appears more and more frequently. The models are becoming increasingly powerful, but at the same time, they make mistakes that would seem trivial to anyone. What direction is this heading? We will explore this in a journey between innovation and awareness, inside and outside the "black box."
Head of AI
Search On Media Group 14 june
12:20 - 12:40
Legal Tech
Professional firms, SMBs, and SOHOs: Security Policies & Digital Forensics Posture
This speech will examine strategies for implementing effective security policies in small organizations that do not have a dedicated IT department. Special attention will be given to the collection and cataloging of data in a forensic manner, useful for preparing instructional elements to defend the assets and reputation of companies and professional firms in legal proceedings
prof. ing. Ugo Lopez
ugolopez.it 14 june
12:20 - 13:00
SEO
SEO Data Driven: SEO seen from a different perspective, that of big data
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It's necessary to change perspective and adopt a data-driven SEO approach to uncover hidden insights about Google's behavior that only data can reveal. I'll show you how I select SEO data and use AI to analyze search engine behavior to identify content marketing strategies truly capable of generating organic traffic. In an ultra-competitive market, data can help us identify our blue ocean: overlooked keywords that neither we nor the strongest competitors have worked on yet.
CEO
SEOZoom 14 june
12:20 - 12:40
Social Inclusion
Right to accessible culture: how art can reach everyone
The Museo Omero is the only State Tactile Museum: an essential place for the knowledge of art by blind and visually impaired people, an opportunity to experience art through all the senses for everyone. Accessible communication of art starts even before setting foot in the museum. Let's find out how the Accessible Museum par excellence operates.
Expert in accessibility and inclusive pedagogy of art and cultural heritage
Head of Communication Department
State Tactile Museum Omero Communication Department
State Tactile Museum Omero 14 june
12:20 - 13:00
Startup Stage
English
Future of Finance & Insurance : Pitch session selected startups
Payments, Financial inclusion, Buy Now Pay Later, Blockchain & Crypto-currencies, Identity & Authentication, Insurtech, Cybersecurity, NFT, Complementary currencies, Crowdfunding, POS, Lending, Online banking, Real Estate & mortgage.
14 june
12:20 - 13:00
Retail
Branded
WhatsApp Marketing: Opportunities, Challenges, and Success Stories from the Italian Market
Explore how WhatsApp marketing is being used to counter the rising costs of customer acquisition. Discover the customer retention challenges that are being addressed through this innovative channel, the results achieved by Italian brands that have already adopted it, and why now is the right time to join the revolution.
Sales Lead Italia
charles 14 june
12:20 - 12:40
Book Presentation
Affiliate Marketing & Web3: between mindset and strategy.
Affiliate Marketing means working for one's own freedom. Rebelling against constraints, clients, schedules. This has been true since the early 2000s. And it's even more true in the Web3 era - the third wave of the web driven by decentralization and blockchain - where the biggest deals are made online. There are new markets, communities are fundamental. But traditional affiliate techniques and big tech are not dead yet, and marketing still relies on three magical words: mindset, persuasion, and strategy
Imprenditore Digitale
Visibility S.L.U. Digital Marketing Strategist
Redattrice
Libri di Marketing 14 june
12:20 - 12:40
Future of Open Innovation & VC
English
Future of Health
Companies and startups have expanded their collaboration, exploring their potential through industry innovations. Explore the conditions needed to build a robust health tech ecosystem.
Digital & Innovation Manager
Bayer Italian Angels for Biotech
Head of Digital Transition and Transformation
Gruppo San Donato Co-Founder
X-Applied 14 june
12:20 - 13:00
Advertising
Advanced
Conquering Bias In Google Ads: A Match Type Deep Dive
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Most marketers agree that broad match is bad, manual bidding is old school, and that suggestions from Google are designed to make the most amount of money for the ad network. Yet there are use cases for every lever in Google Ads and sometimes human bias and human behavior can get in the way of profitable marketing. In this data driven and action item oriented session, attendees will:
- Have their biases around match types and bidding challenged through
data as well as how to set up tests to confirm that they're on the right
path given their budgets and industry.
- Understand how much the SERP has evolved to accommodate for user
behavior and how those signals are available to Broad match by default.
We'll also go into how you can simulate those signals for Exact match
- Addressing the if this, then that logics for when one lever will
probably be more profitable than another including budget, conversion
volume, and timelines for success.
This session is geared towards agencies and in-house marketers who are tired of hearing Gurus post one sided click bait and are looking for a
framework to make Google Ads work for them with data to back it up.
- Have their biases around match types and bidding challenged through
data as well as how to set up tests to confirm that they're on the right
path given their budgets and industry.
- Understand how much the SERP has evolved to accommodate for user
behavior and how those signals are available to Broad match by default.
We'll also go into how you can simulate those signals for Exact match
- Addressing the if this, then that logics for when one lever will
probably be more profitable than another including budget, conversion
volume, and timelines for success.
This session is geared towards agencies and in-house marketers who are tired of hearing Gurus post one sided click bait and are looking for a
framework to make Google Ads work for them with data to back it up.
Evangelist
Optmyzr 14 june
12:20 - 13:00
Digital Commerce & Marketing Services
Branded
eCommerce Like Never Before: Unmatched Speed and Security!
The speed and security of an eCommerce site are crucial for online sales success. Users prefer fast and responsive platforms. We explore strategies to improve performance and security, and their impact on the indexing of our eCommerce. Let's discover together how optimizing our eCommerce starts with the choice of hosting provider and available tools, to maximize speed, security, and increase sales and success.
Senior Full-stack Developer
Netsons 14 june
12:20 - 12:40
Generative AI
Advanced
Beyond "Generation": the True revolution of Generative AI
Sponsored by
Most people think LLMs are great because they can write, but the actual revolution is that they can read. Buzzwords such as "generative AI" put the emphasis on the less interesting part, while the real revolution will happen through the ability of LLMs to read, understand and "reason." To embrace this innovation to its full potential, a paradigm shift is needed. As part of this talk, we will explore how "agentic" systems are already disrupting industries from gaming to software engineering, from data analysis to sales, by leveraging those capabilities we thought were the exclusive preserve of humans: reasoning and creativity
Founder
@ PandasAI 14 june
12:20 - 12:40
Data Analytics
Advanced
The Feynman Technique: How to Optimize Consent Mode v2 to Recover Data and Use It to Keep Google Ads Campaigns Profitable
Sponsored by
In business management, launching a marketing campaign, or data analysis, it is essential to have specific procedures in place to execute each step correctly. But what can we do when all plans fall apart, yet we still need to achieve the predefined marketing and business objectives? In this speech, I will talk about the Feynman Technique: the process we followed both to identify the issues with Consent Mode v2 during the configurations we did for our clients, and to find working and replicable solutions. Specifically, we will delve into Consent Mode v2 to understand how it is possible to continue collecting numerous and accurate data to keep our advertising campaigns profitable.
Co-Founder
@Tag Manager Italia 14 june
12:20 - 13:00
Climate Change
SNACKABLE SCIENCE
When the culture of sustainability inspires everyday choices.
Sustainability Manager
WWF Campaining Supervisor
WWF Italia 14 june
12:20 - 13:00
Tech Policies and Communities
Digital Security Ecosystem: Strategies for Addressing Cyber Threats
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Moderator: Alessandro Curioni
In the increasingly interconnected digital landscape, cybersecurity emerges as a fundamental priority to protect critical infrastructure, sensitive data, and individual privacy. This discussion will cover the various strategies employed by governments, institutions, and law enforcement to secure digital networks and mitigate cyber threats. The implications of cybersecurity in sensitive sectors such as healthcare, finance, energy, and personal data protection will be examined. Through an interactive and in-depth dialogue, this session aims to provide a thorough understanding of the challenges and solutions in protecting digital infrastructures.
In the increasingly interconnected digital landscape, cybersecurity emerges as a fundamental priority to protect critical infrastructure, sensitive data, and individual privacy. This discussion will cover the various strategies employed by governments, institutions, and law enforcement to secure digital networks and mitigate cyber threats. The implications of cybersecurity in sensitive sectors such as healthcare, finance, energy, and personal data protection will be examined. Through an interactive and in-depth dialogue, this session aims to provide a thorough understanding of the challenges and solutions in protecting digital infrastructures.
Founder
DI.GI Academy Director,
III ^ Postal Police Service Division Central Director of the Operations Service
National Cybersecurity Agency Expert Artificial Intelligence Strategy Committee; Professor in Money Laundering Risk Management Techniques
Italian Government Presidency of the Council of Ministers; University of Bologna 14 june
12:20 - 13:00
Innovation Film Fest
Round Table: Cinema e AI
CEO & Founder, Creative and Executive Producer
MIAT Direttore Creativo Fantomatica | Autore e Regista
Fantomatica Art Director Fantomatica | Prompter e Digital artist
Fantomatica 14 june
12:20 - 13:00
AI Tools & Services
Branded
AI in Marketing: Comparison between Global and Italian KPIs and the Benefits of AI in GetResponse
We are pleased to present a sneak peek of the most significant data from the annual report on Email Marketing, both at national and international levels, analyzing key KPIs and local and global trends. We will delve into the use of AI in email marketing and digital marketing, highlighting the benefits, usage, and satisfaction level of our GetResponse customers, the first ESP in Italy to integrate OpenAI in 2023.
Marketing Manager
GetResponse 14 june
12:20 - 12:40
Tech 4 Business
Branded
Explore the future of learning with COSMO: Generative AI for corporate education
COSMO is a Gen AI Education Platform that transforms corporate learning. Starting from a certified knowledge base, COSMO automatically generates always up-to-date content and personalizes learning paths, guiding the individual's growth and meeting the strategic needs of the company. The platform goes beyond the concept of gamification and offers effective training solutions tailored to professional needs, exactly when the user requires them.
Head of AI & Tech
Futureberry 14 june
12:20 - 13:00
Knowledge Share
Technology Transfer in Service of the Nation: How Collaborations Between Institutional Entities Generate Value for the Country's System
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Technology Transfer in service of the nation represents a catalyst for innovation and economic growth. Collaborations between institutional entities, such as universities, research centers, and government agencies, are crucial for transforming scientific discoveries into practical applications. These synergies generate value for the country's system by promoting the development of new technologies, improving business competitiveness, and creating skilled jobs, thereby fostering sustainable and widespread progress.
President & General Manager
Netval & IUSS General Manager Responsabile dell’Ufficio 1°
MIMIT Direttore Generale
MIMIT Responsabile della Divisione 5 “Brevetti” della Direzione generale per la proprietà industriale-Ufficio Italiano Brevetti e Marchi
MIMIT Responsabile Incentivi e Innovazione
Invitalia S.p.A. Direttore Generale
MIMIT Industria 4.0 General Manager
Bi-rex 14 june
12:20 - 13:00
Italy, EU and Global Diplomacy
AI Regulation in the EU: what it means for safety and global strategies
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Moderator and speaker: Luca De Biase
On March 13, 2024, the EU introduced a law to regulate AI, protecting citizens' rights. The panel will discuss the impact on security and defense, with restrictions on real-time biometric cameras and a ban on predictive justice. The challenges, opportunities, and geopolitical consequences of this regulation will be examined.
On March 13, 2024, the EU introduced a law to regulate AI, protecting citizens' rights. The panel will discuss the impact on security and defense, with restrictions on real-time biometric cameras and a ban on predictive justice. The challenges, opportunities, and geopolitical consequences of this regulation will be examined.
Research and Media Director
Re-Imagine Europa Director for "Artificial Intelligence and Digital Industry"
Directorate-General CONNECT, European Commission Founder & Vice President on Technology Diplomacy
Inspiring Futures 14 june
12:20 - 13:00
Environmental Transformation
Press Conference of CTE.COBO
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Delegate for economic promotion and attractiveness, innovation, businesses and start-ups, cultural and creative industries, impact of the technopole
Metropolitan City and Municipality of Bologna Councilor for the Digital Innovation
Metropolitan City of Bologna Manager of Electronic Communications Networks and Services for Public and Private Use. Technical Regulation and Regulation of Ultra-broadband and Evolutionary forms
Ministry of Enterprises and Made in Italy - MIMIT 14 june
12:20 - 12:40
Innovation Showcase
English
Berlin, the new hub for impact economy
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Berlin's growing influence in the impact economy: what factors have made this city an attractive place for companies and investors committed to generating positive social and environmental impact.
Initiator
GICA - Global Impact Capital Alliance Co-Founder & CEO
.GUT Am Flughafen 1 14 june
12:30 - 13:35
Case delle Tecnologie Emergenti
CTE success stories - Innovative urban services and mobility
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A series of pitches to hear success stories from companies belonging to the entrepreneurial and territorial ecosystems of some of Italy's 13 Emerging Technology Houses (CTEs), focused on innovative urban services and smart mobility.
CMO
CityZ CEO
CShark Co-Founder & CEO
Hexergy CCO
Switch CEO
Meine Crime Responsabile Comunicazione
WiData Founder/Ceo
Orbita CEO & Co-founder
Bufaga Co-founder e CTO
RarEarth CEO e Founder
Babilot srl CEO
Volvero PhD Student
Politecnico di Torino Responsabile Marketing
Greenshare 14 june
12:30 - 13:45
#mareAsinistra - attrarre talenti in Puglia
Il racconto di una suggestione, quella di nomade digitale, che diventa strategia di attrazione e valorizzazione di talenti grazie alla capacità di ascolto della Regione Puglia. Approfondiremo, insieme a Rocco De Franchi - comunicazione istituzionale Gianna Elisa Berlingerio, Direttora del Dipartimento Sviluppo Economico e Silvia Visciano, Dirigente delal Sezine Ricerca e relazioni internazionali - i concetti di Restanza e Tornanza, e le opportunità per chi sceglie di lavorare in Puglia, proposte nel documento strategico regionale #mareAsinistra.. Un'idea, o se vogliamo un'utopia, quella della Puglia come place to be, diventata strategia grazie ad azioni concrete dedicate a studenti e studentesse, nomadi digitali, imprese e professionisti, persone che sognano di vivere in Puglia. Adesso non c'è più bisogno di sognare.
14 june
12:30
Mainstage
WMF Innovation Awards: Innovation Technology
Responsabile attività museali
Fondazione Guglielmo Marconi 14 june
12:35
Mainstage
Closing Session 3
14 june
12:40 - 13:00
AI for Future
Advanced
From the 'age of work' to the 'age of participation'. A Manifesto for Wealth Redistribution
Sponsored by
The global media landscape is rapidly evolving due to continuous technological innovations, revolutionizing every aspect of our daily lives, work, and interpersonal relationships. However, this progress raises concerns about ethical, social, and economic implications, particularly regarding the asymmetry in wealth distribution. The proposal to address these challenges through a conceptual map that integrates technological innovations, wealth distribution, social impacts, and sustainability aims to provide an interconnected view of contemporary challenges. It seeks to imagine a new paradigm in which participation in network dynamics generates shared value, avoiding a drain of resources from the physical world to the virtual world
Professore Economia e Gestione delle Imprese
Università di Roma “La Sapienza” 14 june
12:40 - 13:00
Book Presentation
Telegram: can all its history and functionality be encapsulated in an operating manual?
Consulente web marketing
Freelance Redattrice
Libri di Marketing 14 june
12:40 - 13:00
AI for Health
Cardiac Arrest and Artificial Intelligence
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Cardiac arrest is a major global death cause, requiring innovative healthcare solutions. Technologies and AI are transforming cardiac care, offering new training and intervention methods. This includes AI tools, smartwatches, and VR integration for immersive training and real-time analytics. These advancements are revolutionizing cardiac arrest management, aiming to improve patient outcomes significantly.
Chair Elect European Resuscitation Council - Consultant in Anaesthesia and Intensive Care
European Resuscitation Council 14 june
12:40 - 13:00
Tech 4 Business
Branded
Using Marketplaces as a Tool to Increase International Sales: 5 Successful Strategies You Can Apply to Your eCommerce Right Away
Using Marketplaces as a Tool to Increase International Sales: 5 Successful Strategies You Can Apply to Your eCommerce Right Away
Discover how to leverage marketplaces to expand your sales globally! In this speech, we'll explore 5 winning strategies that you can immediately implement in your eCommerce to maximize your international success. Learn how to optimize your presence on marketplaces, reach new markets, and boost sales with proven tactics. Get ready to transform your business and achieve new international milestones.
Discover how to leverage marketplaces to expand your sales globally! In this speech, we'll explore 5 winning strategies that you can immediately implement in your eCommerce to maximize your international success. Learn how to optimize your presence on marketplaces, reach new markets, and boost sales with proven tactics. Get ready to transform your business and achieve new international milestones.
Head of Sales
Yocabè Srl CEO & Co-Founder
Yocabè 14 june
12:40 - 13:00
Data Analytics
AI supporting data analysis
Sponsored by
I will show the entire journey from measurement planning to deriving insights, from qualitative data to data visualization. My intent is to ensure that the refrain of "there's no budget to do things properly" ceases, and to seek help from AI for the various steps, obtaining benefits both in terms of time savings and data comprehension, and perhaps moving towards action
Data analyst & Ai Consultant, Trainer, Speaker
Freelance 14 june
12:40 - 13:00
Generative AI
Advanced
Adopting Generative AI: An Operational Readiness Framework for Businesses
Sponsored by
The real value of Generative AI lies in its large scale adoption. As per the report by BCG, around 40% of businesses have taken no action, 50% are piloting, and only 10% have been able to scale successfully, causing a huge gap between lagging and scaling firms. Most of the pilots are randomly selected in silos without a long term adoption strategy in place, without involvement of the cross functional team and support form the leadership. With this approach, most of the pilots will fail to make it to production. An operational readiness framework can mitigate this gap and improve the chances of successful scaled Generative AI adoption
AI Consultant, Author, Speaker
14 june
12:40 - 13:00
Social Inclusion
Accessible design: artefacts 4 all
Accessibility also involves the design of products, which can affect the user experience and more generally the autonomy of different categories of people in the various activities of daily life. Even more so, the challenge of designing 'for everyone' means aiming to leave no potential user of a product unsatisfied. How can such a challenge be met? We will ask ourselves together.
Associate professor - Department of Design -
Politecnico di Milano 14 june
12:40 - 13:00
Social Media Strategies
Branded
How to Ride TikTok Trends at the Right Time and in the Right Way
Powered by
In a rapidly evolving digital market, two imperatives drive brand communication strategy: staying updated on the latest trends proactively and engaging one's target audience. Capture The Pulse allows you to meet both demands by combining The Fool's expertise with ViralMoment's cutting-edge technology; this operational framework provides the tools to anticipate tomorrow's trends and turn them into winning strategies.
Senior Digital Intelligence Consultant
The Fool CEO
The Fool 14 june
12:40 - 13:00
Legal Tech
The protection of fundamental rights in the era of artificial intelligence: Artificial Intelligence Act and Public Administration
Understanding the use of Artificial Intelligence will save your life. How will it be ensured that citizens are informed and aware of the implications of AI? We will conduct an analysis of the ethics and new regulations that limit the use of AI tools by public administration, focusing on digital services such as chatbots and biometric control.
Policy expert etica e legislazione su Intelligenza Artificiale
NIA 14 june
12:40 - 13:00
Innovation Showcase
SoBu: a new motor games application for visually impaired children
Powered by
SoBu is an application that offers a range of interactive multisensory motor games designed for visually impaired children. Currently, children with visual impairments lack gaming tools that promote interaction with others while stimulating movement and social relationships. SoBu aims to fill this gap by providing an inclusive and enjoyable experience that promotes the motor and social development of visually impaired children.
Post-Doc
Istituto Italiano di Tecnologia 14 june
12:40 - 13:00
Content Creators
Online Educational Content: A Tremendous Opportunity
Interview with Elia Bombardelli and Matteo Saudino, professors and authors of two of the largest educational channels on YouTube in the Italian landscape. With them, we will discuss youth, social media, and the evolution of online educational content. The speech will be moderated by Andrea Ciraolo.
Docente di matematica & Content Creator
Docente di filosofia, scrittore e Content Creator
Content Creator
14 june
12:40 - 13:00
Future of Open Innovation & VC
English
The digital and green transition in Italy.
The two “Green Transition” and “Digital Transition” funds managed by CDP Venture Capital are important tools to stimulate Italy's economic and social growth by directly supporting innovative companies and the venture capital ecosystem in the green and digital transition sectors. Funded with resources from the National Recovery and Resilience Plan (PNRR), they aim to activate additional private resources.
Managing Partner
The Techshop SGR CFO
SOLAR VENTURES Head of PNRR funds - Green & Digital transition
CDP Venture Capital Head of Green Transition Fund
CDP Venture Capital 14 june
13:00 - 13:10
Startup Stage
English
Opstart Fintech Hub Award
Head of Marketing and Communication
Opstart Fintech Hub 14 june
14:00 - 14:40
Climate Change
The Future of Food: How can emerging technologies accelerate sustainable practices?
Explore the critical role of technology in transforming the way we produce our food - feeding the earth with the needs of tomorrow. Discover how digital innovations from drones to data lakes are not only reshaping farming but are also future-proofing our food systems. This session delves into how cutting-edge technology ensures a smarter and greener agriculture for future generations, seamlessly blending innovation with tradition to nourish the planet sustainably.
Founder and Chairman of the Africa Association + Sustainability Consultant at Ernst & Young
EY Sustainability 14 june
14:00 - 14:20
AI for Future
AI in Action: Beyond the hype of Gen AI
Sponsored by
2024 is the year where AI leaps from curiosity to action, transforming our creative landscape. Discover AI as more than a tool-it's a creative partner that unlocks new doors to innovation. With Multimodal AI, dive into writing, designing, and animating like never before, and embrace AI collaboration that amplifies your productivity. Join us for a groundbreaking journey into AI-driven marketing and witness the fusion of AI and human ingenuity, crafting a future that's not just envisioned but actively shaped by us. Be part of this evolution where possibilities are limitless and creativity knows no bounds.
Sn Learning and Development Manager
Microsoft 14 june
14:00 - 14:40
Social Media Strategies
English
Advanced
The State of Social in 2024 and the Future of Online Engagement. A geeky conversation with Matt Navarra
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Social Media Consultant and Industry Analyst
Matt Navarra Media Ltd Imprenditore digitale / Content creator / Divulgatore / Insegnante
Imprenditore digitale 14 june
14:00 - 14:40
TikTok
Agency Focus: How to Transform Goals into Concrete Results for your Customers
Sponsored by
Welcome to our exclusive workshop for Agencies, an unmissable event designed for agencies eager to excel on TikTok and maximise results for their clients. In this engaging workshop, we will explore TikTok's latest innovations and new products, paving the way for new opportunities for marketing agencies. We will share practical strategies and innovative tactics for making the best use of the TikTok platform, turning client goals into tangible, measurable results. From targeted advertising campaigns to engaging content creation, you will learn how to capitalise on TikTok's potential to meet your clients' needs and stand out in the ever-changing digital landscape. Don't miss the opportunity to hone your skills, expand your knowledge and turn your customers' objectives into concrete results!
Agency Partner Manager, SMB
TikTok Italia 14 june
14:00 - 14:40
Coding Front-end
Improving Web Responsiveness — A Practical Guide to Debugging and Preventing Slow Interactions
Google's new metric, "Interaction to Next Paint (INP)," which measures a site's responsiveness to user inputs, became an official Core Web Vital in March of this year. In this talk, we will explore how to debug slow interactions and understand what to avoid to ensure our sites maintain good responsiveness to user interactions. The talk is aimed at web developers and beyond, encompassing everyone involved in designing, creating, and developing a website or web application.
Web Performance Engineer
Speed Kit 14 june
14:00 - 14:40
Brand
Advanced
The brain at the service of brands in 2024
In 2024, the idea of a brain serving brands represents
an exciting convergence of neuroscience and marketing, giving brands
unprecedented access to the minds of consumers. This approach, based on the
latest discoveries in neuroscience and artificial intelligence, allows
marketers to better understand consumers’ decision-making processes and adapt
their marketing strategies more precisely and effectively. Using neural data, brands can design more engaging and
memorable brand experiences. This could include tailoring advertising messages
based on individuals’ brain reactions or designing physical and digital
environments that positively stimulate consumers’ brains. With a better understanding of how the brain works,
marketers can optimize communication to maximize impact. This includes the use
of colors, words and images that positively activate brain regions associated
with attention, memory and emotions. The brain at the service of brands offers enormous
potential to improve the effectiveness of marketing strategies and create more
meaningful brand experiences for consumers. However, it is critical that this
power is used responsibly, balancing innovation with ethical and privacy
considerations. The speech will present the latest research on this
topic and present application case studies.
Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario
Neuromarketer 14 june
14:00 - 14:20
AI for Health
Artificial Intelligence and clinical research: current challenges and future prospects
Powered by
The digital tsunami has not spared the world of clinical research. Artificial intelligence is also gradually playing an increasingly important role in the development of new knowledge: artificial intelligence tools and applications are increasingly being used to streamline and make efficient many evidence production and synthesis processes, enabling scientific progress to be accelerated. This presentation will touch on the salient points and provide insights into the potential and limitations of using AI in clinical research.
Direttore Unità di Metodologia della Ricerca
Fondazione GIMBE 14 june
14:00 - 14:40
Advertising
Advanced
the "bothism" as key for a truly effective integrated marketing
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We are used to a marketing of dualisms: television vs digital, online vs offline, creativity vs technology. Yet the time seems ripe to leave behind the anachronisms and embrace what M. Ritson calls "bothism", the best possible integration between what concerns branding and performance. This intervention aims to help you identify the right mix of tactics, budgets and channels for a truly effective advertising strategy, in the short and long term.
Founder & Managing Director
TWOW 14 june
14:00 - 14:40
SEO
Recovering from a Failed Migration: A Two-Year SEO Journey Towards Success
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In this SEO case study, we delve into how we overcame a downturn on an e-commerce site following a migration, leveraging SEO, content, and the use of artificial intelligence. We share adopted strategies and measurable results, demonstrating that with determination and innovation, recovery is possible.
Head of SEO
siteBysite 14 june
14:00 - 14:40
Cybersecurity
Digital Forensics and Figital Investigation
In this talk we will take a leap into the world of the television series C.S.I: from the computer to the smartphone, up to the cars and drones, there is information that can tell a lot about what happened at a certain moment. In the talk we will discover how it is possible to crystallize and present computer data effectively (spoiler: a screenshot is not enough!), how the seizure and analysis of a device and what data is stored (unknowingly) in every moment of our lives. We will investigate some real cases, leaving the doors open to the use of AI.
Informatico Forense
Mercatanti SRL 14 june
14:00 - 14:20
Content Creators
From fundraising on LinkedIn to UGC content: how to leverage the social community to grow a startup
Alice Zabeo, CEO and Founder of Bonnie Beauty and Skin Specialist with over 30,000 followers on Instagram, is an expert in utilizing direct communication strategies and influencer marketing in the beauty sector.Thanks to an innovative approach, Bonnie Beauty has turned customer feedback into a powerful tool for product development and evolution, demonstrating the importance of direct communication for the success of the brand. Alice's past experience and the existing community have been crucial for Bonnie Beauty to validate and launch its product and establish continuous dialogue with the target audience, highlighting customer skin transformation stories and using social proof and User Generated Content to build credibility.Not only that: it is precisely through social media that Bonnie Beauty found its initial funding, raising 50,000 euros in less than 2 weeks to launch its first marketing campaigns. Alice could offer valuable insights on how brands can use social media and influencer marketing to create an authentic connection with the public, driving brand growth and strengthening relationships with customers and industry stakeholders in the digital age.Alice was recently invited to speak at Cosmoprof, specifically to share her innovative communication strategy.
CEO & Founder Bonnie Beauty
14 june
14:00 - 14:20
Social Inclusion
Understanding How Algorithms are Negatively Impacting Women and why we should all care
Algorithms are biased as mostly white, men from developed countries are developing them, affecting results to benefit women. This not only turns into sexist and racist algorithms expanding discriminatory practices through automation, but providing limited business possibilities for not taking into account the needs of a wider spectrum of the population. Solutions are provided as a wide invitation for having more diverse teams and fostering more Women in Tech, from different backgrounds
Founder & Director. CMO-as-a-Service. Digital Marketing consultant and coach.
digital connector 14 june
14:00 - 14:40
Generative AI
Advanced
The dawn of generative fashion: how generative artificial intelligence is shaping the future of fashion
Sponsored by
In the digital age, the Fashion sector is at the forefront of adopting innovative technologies to revolutionize both production and consumer experience. Generative Artificial Intelligence (GenAI) emerges as a catalyzing force in this landscape, offering unprecedented tools for customization, support in designing new products, virtual try-ons, and sustainability. The speech will showcase examples of GenAI applications developed in collaboration with major companies in the industry
Professore Ordinario di informatica e Co-Director
Università di Macerata-VRAI Vision 14 june
14:00 - 14:40
Legal Tech
AI and Protection of Generated Works: Focus on Copyright and Beyond
We will delve into the legal complexities surrounding the attribution of intellectual property rights for works generated through artificial intelligence, with a particular focus on defining authorship in contexts where AI plays a crucial role. We will examine the current challenges in recognizing users of AI software as legitimate authors and propose practical solutions for the recognition and protection of copyright on such works.
Executive Director
ISLC Università di Milano 14 june
14:00 - 14:20
Future of Open Innovation & VC
English
Agrifood-Tech in Italy: scenario, trends and opportunities
A panel of super-experts to discuss about the status of food innovation in Italy and the outlook for the future
Foodtech Expert
TheFoodCons President
Agrifood-Tech Italia CFO
xFarm Technologies Founder and CEO
Suitefood Innovation Manager e responsabile CIRFOOD DISTRICT
Cirfood 14 june
14:00 - 14:40
Data Analytics
Addressing the Challenges of Unstructured Data with AI: Issues, Tools, and Best Practices
Sponsored by
Every day, your company generates a vast amount of data, but how much of this data is actually leveraged to make strategic decisions? We know that structured data—such as purchases, website visits, information collected through forms and surveys—is essential, but there is hidden value in unstructured data as well: emails, social media posts, customer reviews. These data represent a rich source of information that is often overlooked. Thanks to recent advancements in Artificial Intelligence, we now have the tools to transform this often vast amount of information into valuable and actionable insights, and all of this is much simpler than it may seem. We will understand how to harness this potential to gain a competitive advantage.
CEO @ Exelab
14 june
14:00 - 14:20
Book Presentation
FLACO talk
Stop inclusive communication, let's start changing mindset
Diversity, equity & inclusion are not tactics, we need to change mindset
There are those who hymn revolution, those who talk about activism and branding, those who accept the risk of washing (conscious or unconscious) but very few people work on fragilities and understanding their own privileges. A journey toward real, humane, heartfelt inclusiveness that starts with anti-racism and reaches everywhere.
Consulente esperta in diversity equity and inclusion
Sambu Buffa Inclusivo Plurale Consulente marketing inclusivo
Il lato b del marketing 14 june
14:00 - 14:20
Retail
Digital innovation in HR processes in the Retail sector
In today's work environment, the employee experience is of paramount importance. Digital innovation is transforming HR processes in the Retail sector, focusing on meeting the expectations of Gen Z, who seek authentic experiences. This session will present strategies for employer branding and advanced technologies to enhance retention and attract new talent, while leveraging internal resources through learning platforms and an experience-driven approach.
Human Capital Management Director
Abstract 14 june
14:00 - 14:20
Digital Commerce & Marketing Services
Branded
ONE: dove il cuore riposa e l’ansia scompare.
Garbage in-garbage out. I dati di prodotto devono essere sempre attendibili e verificati per poter essere utilizzati dalle aziende e dagli algoritmi di machine learning. GS1 Italy Servizi lo sa bene, ed è per questo che ha sviluppato la piattaforma ONE, dove trovare in un unico posto tutte le informazioni di prodotto: foto, dimensioni, dati logistici, info nutrizionali, certificazioni… adattabile alle esigenze di ogni azienda (distributore, fornitore, grossista…) e con dati verificati dai produttori stessi. ONE è il valido alleato per qualsiasi progetto di business.
Data Quality Specialist
GS1 Italy Servizi 14 june
14:00 - 16:30
Masterclass
Branded
The Power of Story: Building Remarkable Brands in the Digital Landscape
In today's digital world, building a personal or corporare brand that truly connects with people requires a fresh approach to marketing. This masterclass featured by it.com Domains will unlock the power of storytelling to create extraordinary brands that stand out in the web. Together, we'll dive into the trends and strategies of crafting narratives that emotionally engage audiences, discuss how to bring these narratives to life through stunning visuals and how to make your website the heart of your brand's communication.
Founder La Content | Author | Storyteller
La Content Co-Founder / Learning Design Lead
Atheros / cuid Partnership Manager
Flazio.com 14 june
14:00 - 14:20
Innovation Film Fest
AI powering your short films
In this session we will explore the relationship between cinema and artificial intelligence (AI), focusing on history, use cases, and innovation. We will analyze how AI influences film production, including short films, and reflect on the ethical implications
Founder & CEO
WeShort 14 june
14:00 - 14:20
AI Tools & Services
Branded
A.I.mleto: To Be or Not to Be in the World of A.I. and Personal Branding... That Is the Question!
Discover how AI can not only refine but completely revolutionize your PERSONAL BRANDING and that of Your Business. We unveil a CONCRETE, APPLICABLE, REPLICABLE use case on how to transform AI from a simple technological tool to a STRATEGIC PARTNER that enhances your visibility and strengthens your reputation in the Market, significantly reducing the costs of Your Professional, Managerial, or Entrepreneurial activities
AI-Powered Personal Branding Expert
Promo Inside Srl - AIMLETO.it 14 june
14:00 - 14:20
Tech Policies and Communities
The new frontiers of digital infrastructure: Science, Technology and Innovation
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Moderator: Andrea Ivan Baldassarre
Digital infrastructure is crucial for businesses and the public sector, transformed by trends such as cloud computing, edge computing and IoT. The panel will explore how these technologies improve efficiency and scalability, while also addressing security and privacy challenges. The integration of these technologies for resilient and stable infrastructures will be discussed, examining common challenges and strategies to overcome them, promoting a digital ecosystem that fosters innovation and social progress.
Digital infrastructure is crucial for businesses and the public sector, transformed by trends such as cloud computing, edge computing and IoT. The panel will explore how these technologies improve efficiency and scalability, while also addressing security and privacy challenges. The integration of these technologies for resilient and stable infrastructures will be discussed, examining common challenges and strategies to overcome them, promoting a digital ecosystem that fosters innovation and social progress.
Head of Content Area
Forum PA Institutional Relations
Department for Digital Transformation Director of information systems service and statistics
Ministry of University and Research 14 june
14:00 - 14:40
Space Economy
SPREAD2INNO Pitch Roulette
Welcome to our SPREAD2INNO Pitch Roulette, where innovative minds showcase their groundbreaking ideas. Participants will present their business concepts to
esteemed judges, with a 3-min pitch. Join us to witness and be inspired by the next wave of entrepreneurial talent.
CEO
Astradyne COO
Park Smart srl Co-founder and CEO
Revolv Space Co-Founder & COO
Campsaround Architect & Founder
VODORASLO Sales Manager
Camelot Co-founder and COO
WeRide.Today CEO & Cofounder
Atlas Agro Science 14 june
14:00 - 14:20
Innovation Showcase
Effective Strategy for Introducing Artificial Intelligence in Companies and Generating New Clients
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The use of artificial intelligence (AI) can help companies find new customers. By integrating AI into a system that uses multiple communication channels, such as social media, emails, and chatbots, companies can always be present and ready to respond to customers. By analyzing data collected from these channels, AI can understand customer preferences and predict what they might want in the future. This helps companies offer products or services that better meet customer needs, increasing the chances of attracting new interested individuals. Fortunately, the web offers a wealth of usable information. For information that cannot be found online, a telephone robot can be programmed to contact people directly. This robot can automatically call potential customers to introduce the company and even schedule appointments. In this way, AI helps bridge the gap between the information available online and that which requires more direct contact, making the customer acquisition process more efficient and straightforward. It can also send a personalized SMS to each contact, an email, or any other form of contact.
Founder & CEO
SoftGenia 14 june
14:00 - 14:20
Knowledge Share
Protezione della Proprietà Intellettuale: Cruciale per Aziende e Startup nelle Partnership e nell'Ingresso di Azionisti Strutturati
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La protezione della proprietà intellettuale è fondamentale per aziende e startup, soprattutto nelle partnership e nell'ingresso di azionisti strutturati. Garantisce che le idee, le innovazioni e i marchi siano tutelati, prevenendo appropriazioni indebite e copie non autorizzate. Questo non solo salvaguarda gli investimenti in ricerca e sviluppo, ma aumenta anche il valore dell'azienda, attraendo investitori che cercano sicurezza e solidità nelle loro partecipazioni. Un'adeguata protezione IP favorisce crescita e competitività sostenibile.
President
AICIPI 14 june
14:00 - 14:40
Data Valley
Enabling technologies for the Smart Building: energy, healthiness and user experience
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CEO
ALEXIDE CEO
TEKNIPOST Innovation & Business Developer
TAUA Manager
Clust-ER Innovate 14 june
14:00 - 14:20
Environmental Transformation
Innovation, inclusion and territorial alliances: new planning for the country system
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Moderator: Kevin Carboni
The panel will explore strategies for urban regeneration, focusing on strengthening territorial identities, environmental sustainability, social inclusion and innovation. The importance of an integrated approach and citizen involvement, as well as collaboration between the public and private sectors, will be highlighted. Challenges and opportunities to transform Italian cities into smarter, more inclusive and sustainable places, laying the foundations for resilient and prosperous urban growth will be analyzed.
The panel will explore strategies for urban regeneration, focusing on strengthening territorial identities, environmental sustainability, social inclusion and innovation. The importance of an integrated approach and citizen involvement, as well as collaboration between the public and private sectors, will be highlighted. Challenges and opportunities to transform Italian cities into smarter, more inclusive and sustainable places, laying the foundations for resilient and prosperous urban growth will be analyzed.
Freelance Investigative Journalist; Author
DeSmog; Lo Spiegone and Wired Italia Councilor for the Digital Innovation
Metropolitan City of Bologna President Special Commission for Technological Innovation and Digitization
11th Municipality - City of Rome Senior project manager,
Fondazione Mondo Digitale 14 june
14:00 - 14:20
Startup Stage
English
Branded
Startup opportunities offered by EIT Digital
Sourcing Specialist
EIT Digital 14 june
14:00 - 14:40
Tech 4 Business
Web Listening e Search Intent Analysis alla base dell’efficacia di strategie Omnicanale Insight Driven
Digital Content Consultant
Altura Labs Senior Digital Advisor
Altura Labs 14 june
14:20 - 15:00
Future of Open Innovation & VC
English
Investing in The Future of Marketing with AI : trends and Investments focus
Join us for an engaging discussion on the intersection of AI and marketing, and discover how to navigate the evolving landscape to capitalize on the transformative potential of AI-driven marketing initiatives.
In today's increasingly digital business landscape, the integration of artificial intelligence (AI) into marketing strategies has become imperative for driving results and efficiency. The disruptive influence of AI on reshaping marketing activities has spurred the emergence of numerous innovative startups seeking investment for their growth strategies. This panel will explore the future of marketing with AI, with a specific focus on emerging trends and investment opportunities that are shaping the industry. Seasoned experts and investment players spanning all stages of investment will provide in-depth insights into their areas of focus, potential opportunities, selection criteria, and the new challenges facing the market.
Co-founder & Venture Partner
BlackSheep Ventures General Partner
Primo Ventures CEO
Zest Investments Managing Partner
Haystack Ventures 14 june
14:20 - 14:40
Content Creators
But you're 'the one with the slides'!
Sharing one's know-how without secrets through original content and language accessible to all: three key elements that have allowed me to become a recognized professional in a specific niche. With social media, I've turned my passion for slides into a job, and today I'm 'the one with the slides'.
Designer Freelance, Content Creator & co-host di Slooowly
@groblechner.design 14 june
14:20 - 15:00
Startup Stage
English
Future of Learning and Education : Pitch session selected startups
EdTech, AR, VR, AI, Robotics, Learning Management Systems, Learning analytics, Classroom engagement, Online to Offline, Learn from anywhere.
14 june
14:20 - 14:40
AI for Future
Advanced
AI, trends and countertrends: what to know
Sponsored by
This session will go beyond exaggerations to shed light on how to make AI practical and usable. The presentation will show concrete examples that demonstrate how to prepare for the effective and responsible adoption of this increasingly pervasive technology.
Direttore Tecnico AI in Europa, Medioriente e Africa
Intel 14 june
14:20 - 14:40
Social Inclusion
Silver Generation and inclusion in cultural policies. A new dignity with the project “24”
In lower Gallura, the municipality of Budoni is characterized by a recognizability linked to the large seaside flows in the high season months. However, the morphology and history of the area sees 24 hamlets on the fringes, inhabited mainly by a segment of over-65s, (latent) bearers of local tradition, of anecdotes about productions, linguistic minorities, ways of enjoying slow time. With the 24 project, the inhabitants of the hamlets become leading actors in the creation of community experiential tourism, nurture participatory planning appointments, and are at the forefront toward a positioning of the territory that brings their history closer to that of digital nomads in search of contexts untainted by mass superstructures.
Direttore DMO Budoni Welcome - CEO Cadossene - Referente HUBitat per la Sardegna
HUBitat Budoni Welcome 14 june
14:20 - 14:40
Book Presentation
FLACO talk
No data strategy no party (but don't tell ChatGPT)
Data strategy is and always will be the basis of everything
If there is a real paradigm shift in data collection and analysis, it is certainly not dictated by AI; in fact, artificial intelligence gives the opportunity to take the right lead from automations. Who dictates the rules of the game today is centralized data collection (no longer in silos). To stay the strategic course, it is necessary to have a "brain oriented" Data Strategy. We discuss this with two veterans.
Artificial Intelligence Consultant
Marketing Freaks AI, Data Science & Analytics Trainer
LEN 14 june
14:20 - 14:40
AI for Health
Artificial Intelligence in the Scientific Development of Regenerative Medicine
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The rapid advancement of Artificial Intelligence (AI) in the field of tissue engineering and regenerative medicine holds promise for innovative solutions. The integration of AI into the design of bioinspired materials has revolutionized biomedical engineering, accelerating the development of advanced tissue structures that replicate the complexities of organs and tissues. Generative techniques such as GANs, genetic algorithms, and LLMs optimize material properties, creating bioinspired structures with adaptable, personalized, and multifunctional properties. These innovations have the potential to transform research and clinical practice, especially in neurodegenerative diseases, through the use of human-machine interfaces. The presentation will explore these applications, inviting active participation in the AI-driven therapeutic revolution, which is redefining the landscape of scientific research and clinical practice.
Scientific Research Coordinator
NeMO Lab, ASST Niguarda 14 june
14:20 - 14:40
Digital Commerce & Marketing Services
Branded
How Bitcoin Technology Protects and Elevates Your Business in 5 Steps
Bitcoin represents a technological innovation that is rewriting the rules of the financial and entrepreneurial system. Similar to the way the Internet decentralized information, Bitcoin is also a computer protocol born with a specific purpose: to decentralize value. It is a digital currency detached from any bank and the current system. Here's how a company can anticipate the future today by seizing the opportunities that come from being among the first to adopt this new technological standard.
CEO & Founder
Villaggio Bitcoin 14 june
14:20 - 14:40
Innovation Showcase
Nubble: The super easy management system with generative AI
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Boost your business experience, activate the modular cloud management system: Nubble is the super easy ERP system for your business with Generative Artificial Intelligence. Do you have a shop, a restaurant, or an SME? Organize sales, support, finances, connect your bank and everything else, with surprising results, thanks to the continuous implementation of plug-ins and apps that enrich your dashboard
Founder CEO & Software Analyst
Nubble s.r.l. Founder HEAD OF DEVELOPMENT
Nubble 14 june
14:20 - 14:40
Innovation Film Fest
The evolution of the Right Story
How does one search for the right story for cinema in 2024? What must a first-time director do to successfully convey their world?
Director, Screenwriter, Content creator
14 june
14:20 - 14:40
Tech Policies and Communities
Regulation and Growth: how startups can succeed
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Moderator: Lucilla Deleo
Start-ups are engines of innovation, redefining key industries with technologies such as blockchain, cryptocurrency and NFT, but they face complex regulatory challenges. The panel will discuss how existing regulations can adapt to the digital age and potential new regulations. It will also examine the obstacles startups face and the importance of staying informed, seeking advice, taking a proactive approach and collaborating. This event provides essential knowledge for operating successfully in a changing regulatory environment.
Start-ups are engines of innovation, redefining key industries with technologies such as blockchain, cryptocurrency and NFT, but they face complex regulatory challenges. The panel will discuss how existing regulations can adapt to the digital age and potential new regulations. It will also examine the obstacles startups face and the importance of staying informed, seeking advice, taking a proactive approach and collaborating. This event provides essential knowledge for operating successfully in a changing regulatory environment.
Founder e Ceo
L.D Public Affairs Expertise Member of the Finance Commission
Chamber of Deputies Director
InnovUp 14 june
14:20 - 14:40
AI Tools & Services
Branded
FEAR OF HALLUCINATIONS? HOW TO HELP AI WORK (WELL) IN OUR PLACE
Hallucinations, data security, and sensitivity are the main limitations of generative AI today. Let's explore which tools we can provide to ChatGPT (and similar models) to overcome these issues, allowing them to work in our place.
CEO | AI & Analytics Consultant
RES IT srl 14 june
14:20 - 14:40
Knowledge Share
AI for Patents: Between Dreams, Nightmares, and Reality
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AI for patents embodies a fascinating realm where dreams, nightmares, and reality intertwine. In a world where innovation is imperative, intervention becomes crucial to unveil the workings of the AI engine, such as that found in KS2.0, even for non-experts. This engine is based on complex logics that often clash with idealized expectations. Through this narrative, the dreams associated with AI emerge, but so do its hidden "costs," offering a more realistic and informed perspective on this technology that is as promising as it is complex.
CEO
Erre Quadro 14 june
14:20 - 14:40
Retail
Retail Media: New Opportunities for the Sector
What is Retail Media? And why is it important to discuss it? Retail Media encompasses the spaces, both offline and online, and the data on sales and consumers that retailers and merchants can provide to advertisers. It represents a new paradigm that perfectly blends Media, Retail, and eCommerce: it allows advertisers to turn the purchase moment into a unique advertising opportunity through highly targeted ads, and enables retailers to transform first-party data, audiences, and spaces into a new stream of profits.
Ricercatrice Retail Media e Internet Media
Osservatori Digital Innovation Ricercatrice Retail Media ed eCommerce B2c
Osservatori Digital Innovation 14 june
14:20 - 14:40
Environmental Transformation
Innovation and digital marketplaces: Exploring food eCommerce in Basilicata
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Technical and regulatory analysis of digital stores, platform evaluation, connection security: these are just some of the aspects explored in the research on e-commerce for agri-food products in Basilicata. The work provides an initial snapshot of the sector, useful for planning future interventions and developing growth strategies to strengthen the industry. The research also offers an assessment of legislative regulations to ensure legal compliance and consumer protection: information on the seller, general terms and conditions of sale, privacy, and cookie policy.
Researcher
Eni Enrico Mattei Foundation Councillor for Agricultural, Food and Forestry Policies
Basilicata Region 14 june
14:30 - 14:50
#mareAsinistra - attrarre talenti in Puglia
HORATIO Project
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The objective of the HORATIO (Human cOllaborative pRompt AI engineering for indusTry5.0 exaptatIOn) project is to define a methodological and technological framework aimed at supporting manufacturing companies in undertaking a process of Disruptive Digital Transformation & Innovation in line with the principles characterizing the Industry 5.0 paradigm, namely Sustainability, Resilience and Human-Centricity. Through the analysis of methodologies and technologies such as Prompt Engineering and Generative AI, it is possible to define a Collaborative Prompt Engineering tool capable of triggering collaborative interactions between AI-based computational systems and the Human operator by activating Human-AI cooperation mechanisms.
14 june
14:40 - 15:00
Book Presentation
We Are the Glitch: How AI is Transforming the Hospitality Sector
A speech on technological innovation, exploring the impact of artificial intelligence, Web3, and the metaverse not only in the tourism sector but also in daily life. The intervention invites reflection on issues of technoethics, the presence of consciousness in machines, and the evolution of the relationship between humans and non-biological entities, with attention to the implications of their convergence. The speech also addresses practical issues such as the use of blockchain and extended reality.
Founder
Travel Singularity, Elegia, Rebyu Moderatrice
Libri di Marketing 14 june
14:50 - 15:40
Knowledge Share
Science, Technology and Women’s Work
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In Italy, the female employment rate (55.3%) is lower than the EU average (69.3%) and the gender pay gap remains significant. Many women leave work due to maternity or family care responsibilities (20%). According to the ISTAT 2023 Report, tertiary education supports female employment and job retention post-maternity. Despite this, only 18.1% of women graduate in STEM fields compared to 38% of men, with women preferring natural sciences and mathematics, while men choose engineering and ICT. Female-led innovative startups constitute 13.6% of the 13,402 registered by the end of 2023, showing a higher presence of graduates and PhDs. The rate of female inventors in Europe (13.2%) is lower than in the United States (15%) and significantly lower than in South Korea (28.3%) and China (26.3%). To improve the situation, it is necessary to address the gender gap in research, development, and innovation, and implement effective policies to increase female presence in these sectors. These topics will be discussed during the "We Make Future 2024" event organized by the COTEC Foundation in Bologna from June 13 to 15.
Coordinator of the Stakeholder relations for partnerships between the CNR Scientific Network and the Production Sector
CNR-TTO Head of Digital & Information Technology
Enilive Director External Affairs
Philip Morris Italia Dirigente Responsabile Area Assistenza Tecnica
PA - Si.Camera – UNIONCAMERE Founder & Managing Director
Quence - TXT GROUP – Confcommercio Presidente
CNA Impresa Donna Ferrara 14 june
15:00 - 15:40
Coding Front-end
Vanilla JS: You Might Not Need that Library
Every couple of months, a new JavaScript library is hitting the scene, each promising to fix our previous coding dilemmas. But what if we took a step back and revisited the fundamentals with good old Vanilla JS in 2024? Let's talk about embracing the simplicity and speed of development that comes with a 'vanilla' approach. This session is all about exploring how to craft rich web apps and websites using nothing but core JavaScript and browser APIs—no dependencies and all the power! If you have never created apps with Vanilla JS, now is the perfect time to understand it.We'll journey through the modern landscape of JavaScript's foundational features, which have evolved into a robust suite of tools. From Web Components to Shadow DOM, Reactivity and declarative templates, PWA APIs, reactive programming, and client-side routing, we'll uncover how to harness these powerful features you typically get from libraries. Let's rediscover the potential of returning to the roots of web development and see what your code can do without libraries or frameworks!
Independent App Development Expert & Author
Independent App Development Expert 14 june
15:00 - 15:40
Social Media Strategies
English
Advanced
B2B Marketing : Track, Measure and Attribute. The way to ROI
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Strategy and tactics for a full funnel approach on B2B. From top of the funnel to conversion and sales.
Lead Client Solutions Manager
LinkedIn 14 june
15:00 - 15:40
Generative AI
The Future has Never Been So Present
Sponsored by
How Today's Technology, Especially Generative Artificial Intelligence, is Shaping Tomorrow's Work. In this talk, we will explore the changing landscape of work, discussing professions that may disappear and those that will emerge, with a specific focus on the creative industry.
Prompt Designer & Co-founder
PromptDesign.it 14 june
15:00 - 15:40
TikTok
TikTok Masterclass: Winning Strategies for Excellence in Trends and Creativity
Sponsored by
Join us for an extraordinary learning experience with the TikTok Masterclass. This exclusive event is designed to help businesses conquer TikTok and maximise their results. During this masterclass, we will explore winning strategies for capturing audience attention, creating engaging content and successfully navigating fast-moving trends. We will share practical tips, analyse successful case studies and provide insights into how to use creativity effectively to achieve business goals on TikTok. Don't miss the opportunity to stand out from the competition and drive your company's success on this ever-growing platform. Join us for this TikTok Masterclass and get ready to excel!
Agency Partner Manager, SMB
TikTok Italia Strategic Partnership Manager
TikTok Italia CEO & Founder
Atomical 14 june
15:00 - 15:40
AI for Health
Afghanistan: digital reconstruction of the medical history of war victims treated by EMERGENCY
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What do the medical records of the people treated by EMERGENCY in Afghanistan tell us? What does it mean to digitise 20 years of medical records efficiently? Can artificial intelligence help us to analyse the needs of war victims? Starting from the experience gained in its hospitals, EMERGENCY explores the role of digitisation and artificial intelligence in interpreting the medical data in the medical records of the Afghans treated.
Coordinatrice della Divisione Medica
EMERGENCY IT director
EMERGENCY ONG ONLUS 14 june
15:00 - 15:20
Content Creators
The rhythm of transformation: to create content that expresses itself
The sound changes everything: from selecting a music track for a crucial scene in a film, to immersive audio effects in a short; sound allows me to perceive, experience, and enjoy content in a completely unique way. But how did I transition from listening to creating? How has sound influenced my journey? When I create a video, I don't just produce images, but shape a universe that also unfolds through audio: tracks that can evolve into performances, yielding results beyond expectations. Can sounds capture attention? Can I create cross-platform content, with effective audio, even for Spotify? How much does a sound make a difference in what I create? In this speech, I narrate my evolution, and how sound has given it rhythm
Content Strategist and Creator
TWOW 14 june
15:00 - 15:40
Advertising
Advanced
Brand Building in the Era of Immediacy: Advanced Trajectories for Future-Oriented Advertising
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In a world where immediacy is the norm and consumer decisions are driven by a dynamic mix of instant impulses and thoughtful considerations, the brand-building process must adapt and strengthen. We will explore the evolution of the decision-making journey in the context of modern marketing and how this should influence our media plans. Furthermore, we will delve into case studies to grasp firsthand the elusive concept of "Brand Awareness"
ADV & Strategy Director
SAY 14 june
15:00 - 15:20
Brand
Branded
Creating stories to build connections
The art of storytelling still represents a valuable tool for connecting and engaging. How is the way of 'storytelling' evolving among Millennials and Gen Z?
Vice President
Digitouch Marketing 14 june
15:00 - 15:20
Social Inclusion
LIS2Speech. Increasing accessibility for deaf people: opportunities and challenges of artificial intelligence
The limited knowledge of LIS restricts the ability of deaf individuals to effectively communicate with the rest of the population. This is critical in contexts such as public administration, healthcare, or tourism. By combining deep learning and computer vision, it is possible to develop smartphone apps and AR goggles capable of translating LIS in real time. We will share scientific findings and some proposals to address the main challenges: the availability of gloss datasets and video stream processing
Direzione Tecnica Business Unit "Consulting"
Orbyta Tech Tech Lead
Orbyta Tech 14 june
15:00 - 15:20
Book Presentation
HOEPLI - THINKING THE FUTURE: Profession of Content Marketer - What does it mean to be a "Content Marketer" in the era of AI?
With a candid and friendly tone, yet at the same time with the authority of someone who has been working in this field for over twenty years, Cristiano Carriero shares his experience in the communication sector and confronts readers with the current reality: a fluid reality, where those who want to become content marketers need to learn strategies, use tools, and experiment with platforms. But they also need to know the tricks of the trade, manage time, and nurture relationships. Hard and soft skills to train for entering this business, but above all, to stay in it.
Founder La Content | Author | Storyteller
La Content Editore - Founder & Owner
Extended Book Publisher & Moderator
Hoepli Editore 14 june
15:00 - 15:20
Future of Open Innovation & VC
English
Building a System for Growth
Overcoming territorial logics to bring digital Made in Italy to Southern Europe.
Head of Value Creation
Zest Group Senior Program Manager
Fond. Compagnia di San Paolo Digital Officer - Digital Ecosystem Senior Manager
Coima HT S.r.l. Head of Innovation, Technology & Digital Industrial Agreements & Partnerships
Ferrovie dello Stato Minsait
Practice Director 14 june
15:00 - 15:40
Startup Stage
English
Future of Work : Pitch session selected startups
New ways of working, Digital HR, Change management, Diversity & inclusion, Intranet, Intrapeneurship, Meta* for work, Tools for digital nomads, Design & Project/Task management, Voice&Video, Data protection.
14 june
15:00 - 15:20
Legal Tech
Working in the era of algorithms and AI: digital problems, analog solutions?
The obvious advantages of artificial intelligence in the workplace are not always without consequences: the repercussions on industrial relations, especially in terms of the opacity of employer powers, risk opening up new forms of discrimination and increased invasiveness of monitoring. We will compare the major emerging risks for workers with the solutions that the current labor law framework can offer today
Avvocata
Legali Lavoro Bologna Avvocata
Legali Lavoro Bologna 14 june
15:00 - 15:40
SEO
Branded
Search Engine (Sales) Optimisation: how to increase conversions from Google
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SEO and Digital Analytics are the protagonists of a combined approach to increase product conversions from search engines. It will bepresented the method of analysis, the approach to optimisation of content, components and core web vitals (also with the support of Artificial Intelligence), the definition and implementation of the requirement. This will be followed by a section on automated business reporting and the results achieved highlighting the increase in traffic and conversions from organic.
SEO Lead
PwC Italia 14 june
15:00 - 15:20
Innovation Showcase
AI and Neuroscience: Two Allies in the Service of Learning?
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Join us for the talk organized by Wooclap, titled "AI and Neuroscience: Two Allies in the Service of Learning." Discover how these two fields intertwine to revolutionize training and learning. Don't miss this unique opportunity to explore the future of education!
Head of Italy
Wooclap 14 june
15:00 - 15:40
Cybersecurity
Basic Cybersecurity: Simple Measures to Protect Our Digital Lives
We will explore the world of cybersecurity and learn straightforward tactics to defend ourselves from online threats. We will understand the most common types of attacks, the motivations of cybercriminals, and their tactics. We will discuss the importance of secure passwords, software updates, and how to recognize phishing scams. In summary, it's the knowledge base to be informed digital citizens and reasonably secure.
Consulente indipendente Senior di cyber security
Yvette Agostini 14 june
15:00 - 15:40
Data Analytics
Analytics Dungeons & Dragons: cast your dice!
Sponsored by
Or how to avoid falling into traps and mistakes due to random factors like a roll of the dice... unless it's a "critical hit"! During the speech, we will analyze the best practices dedicated to data strategy and collection, obviously through GA4. We will try to avoid common pitfalls and traps to defeat the infamous Consent... oops, dungeon master!
Co-founder & President
Analytics Boosters 14 june
15:00 - 15:40
Climate Change
Branded
The Present and Future of the Planet: Renewable Energy Communities, Sustainable Furniture, and AI, What's Happening?
Artificial Intelligence and Sustainability: How do these two worlds intersect? How can each individual contribute actively to sustainability? We will start from the individual and move towards the community, exploring the value of community in a hyper-technological context like the present one. For this reason, Renewable Energy Communities can be the first step to act together, with an ethical approach, for the well-being of the planet and to reduce pollution.
Socio Paper Eco Srl e CER Italy
To Be Plus 14 june
15:00 - 15:40
Retail
Branded
Brand relationship with its stakeholders as the foundation of digital strategy
Il settore automotive è stato significativamente influenzato dalla pandemia: i costi legati all'acquisto e alla manutenzione delle automobili hanno registrato un aumento e una diffusa mancanza di conoscenza di soluzioni di mobilità alternative da parte del cliente finale ha limitato la crescita del mercato. In questo contesto la rete distributiva dei concessionari si è trovata costratta a interrogarsi sul proprio ruolo e sulla propria necessità di trasformarsi. Nel periodo post pandemia il settore ha cominciato a riprendersi, sebbene con alcuni cambiamenti strutturali: aumenta l'attenzione verso automobili più economiche e compatte, così come la domanda di veicoli elettrici e ibridi; la diffusione dello smart working ha portato a mettere in discussione l'idea di «auto di proprietà» il che rappresenta un cambio di paradigma a favore di un consumo più consapevole, sostenibile e accessibile, per ridurre gli sprechi e ottimizzare tempo e risorse.
Mobilità e abitudini di consumo stanno cambiando: le persone hanno una maggiore consapevolezza ambientale e cercano soluzioni "stress-free" e di elevata qualità a un prezzo accessibile.
Horizon Automotive approccia questo cambio di paradigma come una opportunità per offrire una soluzioni flessibili e servizi innovativi, che hanno come cardine il concetto di "phygital". Tecnologia disruptive da una parte e presenza territoriale dall'altra, grazie a una rete di concessionari che grazie a questa proposta hanno trovato la chiave giusta per rinnovarsi e intercettare segmenti di mercato che negli ultimi anni avevano perso o che rimanevano "immobili" rispetto alla scelta di cambiare auto.
La comunicazione di questo approccio e posizionamento attraverso il brand passa dalla relazione con tutti gli stakeholders: dai produttori, ai partners del settore (concessionari in primis), i fornitori di servizi e tecnologia, i collaboratori e infine i clienti.
Italiaonline Web & Communication Solutions collabora con Horizon Automotive nello sviluppo di una strategia di comunicazione omni-channel uniforme e coerente, che porti i valori e l'expertise di Horizon Automotive sia sui canali offline che su quelli digitali ottimizzando i canali social e la strategia media. Brand identity e Strategia digitale vanno rivolte a tutti gli stakeholders con gli obiettivi di: Far conoscere e rendere riconoscibile il brand Horizon, educare e coinvolgere l'audience grazie a contenuti utili, accessibili e autorevoli, trasmettere tutti i vantaggi del noleggio a lungo termine e posizionare il brand come leader di mercato nazionale del noleggio a lungo termine e non solo, educando le persone al concetto generale di «nuova mobilità alternativa alla proprietà
Mobilità e abitudini di consumo stanno cambiando: le persone hanno una maggiore consapevolezza ambientale e cercano soluzioni "stress-free" e di elevata qualità a un prezzo accessibile.
Horizon Automotive approccia questo cambio di paradigma come una opportunità per offrire una soluzioni flessibili e servizi innovativi, che hanno come cardine il concetto di "phygital". Tecnologia disruptive da una parte e presenza territoriale dall'altra, grazie a una rete di concessionari che grazie a questa proposta hanno trovato la chiave giusta per rinnovarsi e intercettare segmenti di mercato che negli ultimi anni avevano perso o che rimanevano "immobili" rispetto alla scelta di cambiare auto.
La comunicazione di questo approccio e posizionamento attraverso il brand passa dalla relazione con tutti gli stakeholders: dai produttori, ai partners del settore (concessionari in primis), i fornitori di servizi e tecnologia, i collaboratori e infine i clienti.
Italiaonline Web & Communication Solutions collabora con Horizon Automotive nello sviluppo di una strategia di comunicazione omni-channel uniforme e coerente, che porti i valori e l'expertise di Horizon Automotive sia sui canali offline che su quelli digitali ottimizzando i canali social e la strategia media. Brand identity e Strategia digitale vanno rivolte a tutti gli stakeholders con gli obiettivi di: Far conoscere e rendere riconoscibile il brand Horizon, educare e coinvolgere l'audience grazie a contenuti utili, accessibili e autorevoli, trasmettere tutti i vantaggi del noleggio a lungo termine e posizionare il brand come leader di mercato nazionale del noleggio a lungo termine e non solo, educando le persone al concetto generale di «nuova mobilità alternativa alla proprietà
Head of Post Sales – Web & Communication Solutions
Italiaonline Head of Marketing & Digital
Horizon Automotive 14 june
15:00 - 15:40
Digital Commerce & Marketing Services
Branded
Brand Empowering: The Brand as a Seatbelt for a Fast-Moving World
Technological innovation, artificial intelligence, algorithms, and rapid changes place companies in a position where they must navigate an ever-dynamic reality. How can they address this context? Let's go back to basics, let's go back to the brand.
Marketing & Communication Manager
LinkJuice 14 june
15:00 - 15:40
Italy, EU and Global Diplomacy
Innovation Exchange: building bridges between Italy and Brasil - WEBINAR
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Modera: Kevin Carboni
In collaboration with Associazione di Amicizia Italia-Brasile and UlaBianca
Recife, thanks to its natural port, is the main city in the Northeast region of Brazil. It is renowned for its rich historical and cultural heritage, solid industrial base, and significant academic presence. In recent years, Recife has emerged as an innovation hub, particularly in the field of information and communication technologies (ICT), attracting top talents and multinational companies in the sector. This panel aims to open a dialogue between Italy and Brazil in order to promote the exchange of best practices in the field of innovation. The goal is to strengthen collaboration between institutions in both countries, and to foster growth and development in their respective regions. Topics of discussion will include: advanced training in ICT, strategies for attracting talent and investment, and the role of academic and industrial institutions in building innovative ecosystems. In order to stimulate further dialogue, the panel will explore how Recife's success stories can inspire new collaborative initiatives between Brazil and Italy.
In collaboration with Associazione di Amicizia Italia-Brasile and UlaBianca
Recife, thanks to its natural port, is the main city in the Northeast region of Brazil. It is renowned for its rich historical and cultural heritage, solid industrial base, and significant academic presence. In recent years, Recife has emerged as an innovation hub, particularly in the field of information and communication technologies (ICT), attracting top talents and multinational companies in the sector. This panel aims to open a dialogue between Italy and Brazil in order to promote the exchange of best practices in the field of innovation. The goal is to strengthen collaboration between institutions in both countries, and to foster growth and development in their respective regions. Topics of discussion will include: advanced training in ICT, strategies for attracting talent and investment, and the role of academic and industrial institutions in building innovative ecosystems. In order to stimulate further dialogue, the panel will explore how Recife's success stories can inspire new collaborative initiatives between Brazil and Italy.
Freelance Investigative Journalist; Author
DeSmog; Lo Spiegone and Wired Italia President
Italy-Brazil Friendship Association Mayor
City of Recife Prosecutor; Advisor
State of Pernambuco; Recife Digital Port Secretary for Development
SDECTI Recife 14 june
15:00 - 15:20
AI for Future
Generation AI: How to Prepare Today's Students for an Augmented Tomorrow and the Ways Education Must Adapt
Sponsored by
In a rapidly evolving digital landscape, our next generation-"Gen AI"-is poised to navigate an augmented future seamlessly interwoven with artificial intelligence. But are educational institutions ready to equip them? Join AI visionary and former educator Abran Maldonado as he delves into the imperative transformation schools must undergo. This talk will spotlight strategies to synchronize current curriculums with the AI revolution, ensuring Gen Z and Gen Alpha not only adapt but thrive and lead in this augmented tomorrow.
Ambassador / Speaker
OpenAI / Create Labs 14 june
15:00 - 15:40
Innovation Film Fest
Pitch Competition + Premiazioni Corti & Sceneggiature
Produttrice
EDI Effetti Digitali Italiani Direttrice artistica
Rete DOC | 24Frame Future Film Fest CEO & Founder
Maestro Distribution srl Direttore Creativo Fantomatica | Autore e Regista
Fantomatica Founder & CEO
WeShort 14 june
15:00 - 15:20
Space Economy
Business Model Strategies
Business models play a vital role in the success and sustainability of start-ups, particularly within the dynamic economic landscape of the European Union (EU). For
start-ups, effective business models are essential not only for achieving initial market entry but also for long-term growth and competitiveness. The EU provides a
supportive environment for start-ups, fostering innovation and entrepreneurship through various policies and frameworks. This includes initiatives aimed at educating
and qualifying start-ups in the management and innovation of their business models. By continuously adapting and developing their business models in response to
internal and external drivers, start-ups can thrive and contribute to the broader EU economy.
Researcher
Fraunhofer IPK Researcher and Management Consultant Fraunhofer IPK
Fraunhofer IPK 14 june
15:00 - 15:20
AI Tools & Services
Branded
Meet Teo, the first AI-powered switchboard. He answers your company's customers 24/7 in multiple languages
Esperto Intelligenza Artificiale
Ready Digital Srl 14 june
15:00 - 15:20
Tech 4 Business
Branded
La vita d'agenzia ha davvero rotto le palle!
Il mondo delle agenzie di comunicazione creative e di performance è in forte fermento. Le dinamiche di agenzia sono sempre simili, i flussi spesso si ripetono, la libido progettuale cala. È davvero la fine delle agenzie digitali come le abbiamo sempre conosciute? Con l'avvento della "Brandformance" nel digital marketing, questa visione è cambiata, rinnovandosi completamente. Curiosi di sapere perché? Vi aspettiamo sotto al palco.
Head of Design & Creative Director
The Brandformance Society Head of Performance Marketing
The Brandformance Society - FiloBlu 14 june
15:00 - 15:40
Tech Policies and Communities
FPI-the Ecosystem of Innovation to Support Business and PA
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Fondazione Piemonte Innova has been at the center of the innovation system in Piedmont for over 20 years: as the ICT Innovation Cluster, we work together with 300+ companies every day to support them in their search for funding and to create project collaborations. The ability to network is reinforced at the national level by the Smart Communities Cluster, a meeting place between companies, PA and OR. How can these ecosystems dialogue with each other and with the territory? What impact are they capable of generating and what benefits can they bring to my company or the entity I represent?
Business Accelerator and Innovation Ecosystem Manager, Cluster Manager
Polo ICT Innovation Consultant
14 june
15:00 - 15:40
Data Valley
Enabling technologies for sustainable and inclusive tourism development of territories
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Co-founder
RELAB CEO
MALENA CEO
VISTAWORLD s.r.l. CEO
Walk Plus Manager
Tourism Clust-ER 14 june
15:00 - 18:00
WMF Activities
Work From Italy - HUBitat Network
Meet some of Italy's most enterprising communities
14 june
15:00 - 16:05
Case delle Tecnologie Emergenti
CTE success stories - Industry 4.0 and innovative technologies
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An opportunity to share the success stories of companies that are part of the entrepreneurial and territorial ecosystems of Italy's 13 Emerging Technology Houses (ETCs), with a focus on the world of Industry 4.0 and innovative technologies.
CEO
Astreo Co-founder e CEO
Spherecube Co-founder e CEO
Minerva Systems Artificial Intelligence Monitoring
CEO & co-founder R&D Project Manager
Abinsula Chairman & CTO
ETA Bioengineering Presidente
Officina DeFi CEO & Co-founder
Billd CEO/Founder
Bp cube srl CIO
MyIndoor Co-founder
Logogramma CEO
Herobots 14 june
15:00 - 15:20
Future Marketing Corner (PAV30 - D21 - E26)
Interview to Navah Hopkins
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Evangelist
Optmyzr Digital Marketing Specialist
Search On Media Group 14 june
15:00 - 15:20
#mareAsinistra - attrarre talenti in Puglia
Facilitation tools to support investment attraction in Puglia
Powered by
Program Manager
Funzione Promozione del Lavoro e dell'Innovazione di Puglia Sviluppo Spa 14 june
15:20 - 15:40
Brand
Unconventional Marketing & Partnerships. Effective solutions to broaden the target audience
WWF and Inter bring climate change and the biodiversity crisis to Earth Day.
Brand Communication Supervisor
WWF Italia 14 june
15:20 - 15:40
Legal Tech
Generative AI and Content Creation: the end of copyright
Let's talk about how the advent of generative artificial intelligence has subverted the twentieth-century concept of copyright, forcing stakeholders worldwide - from US film studios to Chinese content creators - to completely rethink a notion that seemed established in the rights landscape since the Berne Convention of 1889. What future and what positioning for creators of intellectual works? It's a global challenge to which we attempt to provide direct and reasoned answers
Lawyer and Founder
Studio Legale Difesa D'Autore 14 june
15:20 - 15:40
Social Inclusion
Chronicity, Illness, and Social Representation: Reflections from a Clinical Perspective
In recent years, the representation of endometriosis, PCOS, vulvodynia, fibromyalgia, PMDD, and other conditions related to chronic pain, gynecological, and systemic issues on social networks has exponentially increased. The social representation of illnesses (both physical and mental) constitutes a valuable resource for both users and professionals: patients and users can find a community, information, discussion, and support; clinical staff can use these spaces for scientific dissemination, awareness raising, and direct communication with users. However, social spaces can also facilitate the spread of inaccurate information and polarization. This contribution therefore has a dual objective: the first is to reflect, from the perspective of a person working in the clinical field, on ways to bring users and professionals closer together, using social media to bridge the gap between these two groups of people; the second is to provide insights into the limitations, negative aspects, and potentially risky aspects of the social representation of chronicity and illness, and to propose strategies to minimize them.
Content Creator & Invisible Diseases Activist
Clinical Psychologist, Sex Therapist, Researcher
- 14 june
15:20 - 15:40
Book Presentation
Accessible communication: how to produce content that can reach just about everyone?
Rai Pubblica Utilità's experience in the production of accessible audiovisual content, combined with research on the subject of accessibility by the Communication Design Department of the Milan Polytechnic, have given rise to the project to bring together the knowledge and experience of many experts in ‘Accessibilità comunicativa. Designing content for all', of which Rai Libri has become the publisher. Some of the authors present the book, which addresses a topic that is no longer negligible.
The speech will be moderated by Michela La Pietra.
The speech will be moderated by Michela La Pietra.
Responsabile Accessibilità
Rai Pubblica Utilità Associate professor - Department of Design -
Politecnico di Milano Expert in accessibility and inclusive pedagogy of art and cultural heritage
Vicedirettore
Rai Pubblica Utilità 14 june
15:20 - 15:40
Future of Open Innovation & VC
English
Investing in Deeptech
As the deep tech sector addresses complex problems and has the potential to create significant social, technological, and economic impacts, it is becoming a mainstream destination for various types of investors. During our panel discussion, we will explore the unique opportunities and challenges presented by investing in deep tech, and the importance of the collaboration ecosystem.
Managing Partner
VentureCraft, Inc. Regional Director South
EIT Digital Chairman, Angel Capital Association; Chairman, Software Group Band of ANgels
Angel Capital Association Executive Vice President Europe
Globant 14 june
15:20 - 15:40
AI for Future
Shaping the Future with AI: Microsoft's Blueprint for Tomorrow
Sponsored by
The world around us is changing before our eyes. Organizations are transforming at an increasingly rapid pace, the engines of economic growth continue to evolve, and technological progress is at a crucial inflection point.
But we are just at the beginning: generative AI will continue to impact our lives in ways we are only imagining. In this landscape of radical innovation, the opportunity to lead AI transformation is within reach.
Chief Sales Enablement & Operations
Microsoft Italia 14 june
15:20 - 15:40
Content Creators
The power of communication: tackling sensitive topics on social Media with irony
In this interview, Arnold Cardaropoli explains how irony can transform difficult conversations into moments of connection. He will share his light-hearted and responsible approach with the audience to promote social awareness online through a fun and inclusive way of fostering dialogue on sensitive topics.
Creator
14 june
15:20 - 15:40
Tech 4 Business
Branded
CDP in omnichannel strategy: the case of PittaRosso and SalesManago
We will explore how PittaRosso revolutionized customer interaction with its customer data platform (CDP) SalesManago. We will illustrate the integration of CDP into the company's omnichannel strategy, improving customer experience and optimizing marketing campaigns. A concrete example of how digitization can transform retail, increasing the effectiveness and personalization of communications.
Senior Account Executive
SalesManago Marketing Director
Pittarosso spa Digital Consultant
Boraso 14 june
15:20 - 15:40
Innovation Showcase
Protect Your Business: Mistakes to Avoid and Successful Strategies in Digital Innovation
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During the session, we will uncover common mistakes to avoid when launching a new business/project in digital innovation. Through practical cases and real-life examples, we will explore the best strategies for success. We will tackle some of the crucial aspects to focus on, such as mindset, marketing, digitalization, strategic business models, and operational processes. Take advantage of an educational session full of practical insights to make your startup "invulnerable" to threats.
Founder & CEO
Schonhaut Advisory 14 june
15:20 - 15:40
AI Tools & Services
Branded
Instant Talent Connect: AI-powered Live Interviews
Empowering the hiring process with real-time AI-driven job interviews. Introducing a cutting-edge software that seamlessly connects candidates and employers, enabling instant, personalized interviews. Harnessing the power of generative AI, Julia software evaluates candidate's skills in an accurate and fast way, avoiding scheduling hassles and lengthy screening processes.
Research And Development Manager
@ Wakala 14 june
15:20 - 15:40
Space Economy
Access to Finance and Funding Possibilities
Join us for a practical exploration of startup funding hosted by one of the top Angel Investors in Europe! Learn about different funding sources like venture capital, angel investors, and crowdfunding, weighing their advantages and drawbacks to find your best match. Discover the importance of financial forecasting, revenue projection, and expense management in crafting a solid financial plan. Plus, gain insights into networking strategies and building lasting investor relationships. Don’t miss this essential guide to securing funding and driving your startup forward.
CEO of the Space Platform and Investor
EBAN Space 14 june
15:20 - 16:00
#mareAsinistra - attrarre talenti in Puglia
BusinessMeetsPuglia
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Employer Branding and Talent Acquisition Lead
OVS HR Director
Deloitte Joint Venture Group Head of Enterprise solutions and Corporate Platforms
Pirelli Director of Talent Attraction & People Upskilling
FINCONS 14 june
15:30 - 17:30
WMF Activities
Advisory Meeting
14 june
15:40 - 16:00
Book Presentation
HOEPLI - THINKING THE FUTURE: It Takes Courage - For a sustainable and inclusive company
Courage in the workplace is not a heroic and solitary gesture but can become an alliance, the courage of many. There is a new way of doing inclusive business, and Sara Taddeo will explain it to us, prodded by her interviewers. It's easy to talk about courage, but without concrete examples, one doesn't get far. In her book, Sara shares reflections, anecdotes, thoughts, conversations, ideas, models, opinions, stories, and even some tools. And, above all, courageous professional experiences. Because our courage always influences that of the people around us and, if well directed, it can become collective courage and social responsibility.
Diversity Equity & Inclusion Manager
Boston Consulting Group Redattrice, digital content creator, moderatrice
Senza Filtro Editor
Casa Editrice Libraria Ulrico Hoepli S.p.A. 14 june
15:40 - 16:00
Future Marketing Corner (PAV30 - D21 - E26)
Q&A "In and out the black box" di Alessio Pomaro
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Head of AI
Search On Media Group 14 june
15:50 - 16:10
Mainstage
Live Set
Artist
14 june
15:50 - 16:40
Knowledge Share
Pitch Session
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Head of R&D
Zenit Smart Polycrystals S.r.l. Co-founder, Scientific responsible
ATHENA Green Solutions Srl CTO
Flying DEMon s.r.l. PhD & Founding Partner
RESISK srl Progettazione Architettonica e Urbana CEO
BloKKo srl Sr R&D Engineer
Nextvision s.r.l 14 june
16:00 - 16:20
Book Presentation
GENERATIONS IN COMPARISON - Marketing and communicating with five generations of users
Tell the truth: how many times have you listened to your boss thinking "Ok boomer" or looked at the young intern wondering if they knew how to do anything besides scrolling on their smartphone? Today, we are required to always be up to date or even ahead of the market, but the problem is that decisions are often made by people with different mindsets who are forced to collaborate. The risk that generational stereotypes may cause us to miss incredible opportunities is too great to be overlooked: on stage, Rachele Focardi, author of "Generazioni a confronto", will confront a Millennial and a Gen Z to help us understand how to avoid it.
Redattrice, digital content creator, moderatrice
Senza Filtro Editor
Casa Editrice Libraria Ulrico Hoepli S.p.A. Founder/CEO
XYZ@Work 14 june
16:10
Mainstage
Opening Session
14 june
16:15
Mainstage
Beyond the boundaries of information: technology, ethics and the future of journalism in the digital era
Journalist and Director
La7 14 june
16:20 - 17:20
WMF Off
Creator Toolkit: everything you need to start creating content
This session will take place in the Open Stage 10 - Hall 30.
Content Creator
Tech Educator
Search On Media Group 14 june
16:20 - 17:20
WMF Off
AI revolution: How the role of education and publishing changes in the era of artificial intelligence
A roundtable on the epochal changes that will affect authors, educators, and publishers with the advent of generative AI.
This session will take place in the Open stage 22 - Hall 25.
This session will take place in the Open stage 22 - Hall 25.
CEO & Consulente Scientifico Nazionale
Eskogito Srls & CNEL CEO & Co-Founder
H4D Ghostwriter, Fondatrice e Sales Manager
Agenzia Sopralerighe CEO
ROI Edizioni Presidente Regionale Lombardia
AsNALI Rappresentante legale
Casa Editrice Serena s.r.l. Publisher
Apogeo Editore 14 june
16:20 - 17:20
WMF Off
Digital minimalism, being consciously present online
"Minimalism" is the art of recognizing the strict necessity to live one's life authentically and consciously. Today more than ever, this mindset is essential, even when it comes to our relationship with technology. We spend much of our time with our heads bowed over smartphones, now a true and prolonged extension of our bodies and often our world. Thinking of our lives without the internet and social networks seems almost impossible today, yet until a few years ago, we managed to do so. As always, the right measure is in the middle: finding a healthy way to use these tools is possible, but it requires training to use them intentionally. During the talk, we will discuss how it is possible to change our relationship with technology, particularly with social media, thanks to the presence of guests who were among the first to experience minimalism in their lives.
This session will take place in the Open 11 - Hall 30.
This session will take place in the Open 11 - Hall 30.
Digital Content Specialist & Social Media Manager
Personal brand Content Creator
The Sensitive Flower Brand & Web Designer
Libero professionista 14 june
16:20 - 16:40
Data Valley
Emilia-Romagna Clust-ERs introduce themselves: goals, opportunities and ongoing activities
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Communication officer
Clust-ER Turismo Manager
Clust-ER Innovate 14 june
16:30
Mainstage
AI for Digital Strategy
COO Consulting
Search On Media Group 14 june
16:30 - 16:50
Future Marketing Corner (PAV30 - D21 - E26)
Interview with Monica Orsino
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Sn Learning and Development Manager
Microsoft Digital Marketing Specialist
Search On Media Group 14 june
16:40
Mainstage
WMF Innovation Award: Accessibility & Tech
Founder & CEO
.lumen 14 june
16:45
Mainstage
English
Copilot: The AI That Can’t Make Coffee… Yet
In the rapidly evolving field of generative AI, Microsoft Copilot and other Generative AI Services have emerged as game-changers. Let’s explore how they differ from traditional AI technologies and how companies and professionals are leveraging them for transformative benefits.
Western Europe Data & AI Lead
Microsoft 14 june
16:45 - 17:40
Knowledge Share
Pitch Session
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Head of Business Solutions
DEIX Sr. Business Analyst
Hyntelo CEO
Olivia Co-Founder
Aeffective Administrator & Founding Partner
Crime&tech srl Data Scientist
ICTLab.srl 14 june
16:55
Mainstage
English
Startup Competition - La Finale
The 6 Startup Competition finalists will compete on stage: BaseTracK, Devengo, Barin Sports, Resilient X, Necture and Intuos. 3-minute pitches to wow the judges and win the grand final prize.
14 june
17:10 - 17:30
Future Marketing Corner (PAV30 - D21 - E26)
Q&A "AI for Digital Strategy" with Marco Quadrella
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COO Consulting
Search On Media Group 14 june
17:25
Mainstage
Live Performance
14 june
17:30 - 17:35
Mainstage
Startup Competition Award Ceremony
14 june
17:35 - 17:55
Mainstage
Live Set and Talk
Singer and Frontman
Afterhours 14 june
17:50 - 18:10
AI for Future
Advanced
The Great Game of AI: The Geopolitics of Artificial Intelligence
Sponsored by
In the tumultuous landscape of contemporary geopolitics, artificial intelligence emerges as the epicenter of an unprecedented contest. In this intricate scenario of global conflicts and shifting alliances, a crucial question arises: who leads the race for innovation? Who trails behind? And what roles do the European Union and Italy play in this strategic game? Let's delve into the power dynamics and geopolitical impacts in the era of AI.
President
Agrifood-Tech Italia 14 june
17:50 - 18:30
Data Analytics
Advanced
Conversion System: what happens when CRO breaks down silos
Sponsored by
How to manage the interdependence between elements such as UX, ADV, SEO, Social, Brand, and product using CRO as synergy. We will look at the detailed use of data analysis (and AI) and system thinking from the perspective of sustainable management
Artificial Intelligence Consultant
Marketing Freaks 14 june
17:50 - 18:30
Generative AI
Advanced
Stable Diffusion Universe: Concrete Applications of Gen-AI for the Market
Sponsored by
With the refinement of algorithms and a strong push from the independent research world, the Stable Diffusion universe expands day by day within the context of images, videos, and 3D, reaching anticipations of real-time visualization. The panel will demonstrate how these new approaches are already robust enough to become an indispensable collaborator from concept to final communication.
Creative Technologist | Consultant | Teacher | Communicator
14 june
17:50 - 18:10
AI for Health
Generative Artificial Intelligence: Debunking False Myths and How It's Already Transforming the Professional World
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We are witnessing a new era of profound and accelerated transformation, driven by technological innovation. From our unique vantage point, we offer a clear vision to decipher and understand how companies and professionals are adapting to harness the ongoing revolution.
Western Europe Data & AI Lead
Microsoft 14 june
17:50 - 18:10
Book Presentation
The dark side of the hyperconnected reality
Refrigerators that do the shopping for us, cars that drive while we read a book, software that works for us. But also, televisions that listen to our conversations, algorithms that profile our tastes, spyware ready to sneak into our smartphones to steal our data. Digital transformation is changing our relationship with the world: "things" are becoming increasingly intelligent, bringing us a more comfortable life and endless opportunities, but also ever-new risks. And the possibility of controlling them, of course, albeit at the cost of gradually sacrificing our freedom. Are we really 'Watched and Happy"?
Information Security and Intelligence Professor
14 june
17:50 - 18:10
Legal Tech
The pact with collaborators of web agencies: main issues and how to solve them to avoid being put at a disadvantage
In the dynamic world of web agencies, collaborations with freelancers and small agencies are daily and fundamental to remain competitive in the market. This speech explores the main issues of this win-win relationship, offering effective strategies to ensure a productive collaboration without legal risks or compromises on quality. Here's how to protect your agency and enhance shared work.
Lawyer & Founder
Polimeni.Legal 14 june
17:50 - 18:30
Tech Policies and Communities
Regulatory Evolution in the Era of AI: Perspectives for Digital Governance
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Moderator: Camilla Rangoni
The panel will focus on the relationship between AI and legislation, starting with an in-depth look at the current legislative landscape, particularly in light of recent developments introduced by the EU. It will then delve into the role that Italian politics can play in facilitating the use of AI while simultaneously protecting the rights involved in its use.
The panel will focus on the relationship between AI and legislation, starting with an in-depth look at the current legislative landscape, particularly in light of recent developments introduced by the EU. It will then delve into the role that Italian politics can play in facilitating the use of AI while simultaneously protecting the rights involved in its use.
Moderatrice
Geopolis Secretary of the European Union Policies Commission
Senate of Italian Republic Full Professor of Private Law and Internet Law
Alma Mater Studiorum, University of Bologna 14 june
17:50 - 18:30
Coding Front-end
Describe me this TypeScript: a thousand and one uses for decorators
Decorators in TypeScript represent a powerful yet often underestimated feature: (almost) everyone uses them, (almost) no one knows how they work. Discover with us what decorators are, how to use them, and how they can improve our codebase. We'll use real-world development scenarios and best practices to show you how to leverage decorators and unlock their full potential. As a bonus, we'll present an example of a library implemented using decorators in TypeScript
Tech Lead
Mònade 14 june
17:50 - 18:10
Future of Open Innovation & VC
English
Future of Life on Planet Earth: Adapting to major challenges
In an era marked by rapid technological, climatic, economic and social transformations, the ability to adapt effectively becomes a critical skill for individual and collective success. We will explore how to develop and enhance this skill through education, continuous learning and adopting a mindset open to change, highlighting how people and organizations can thrive even in contexts of uncertainty and transformation. And we will better understand how Space Opportunity (from space economy for earth to space economy for space) can be a “sandbox” for the Future of the Planet Earth and a key ally in competitiveness and sustainability.
Head of Strategy
ACTUAL Senior Investment Associate
Big Idea Ventures 14 june
17:50 - 18:30
Startup Stage
English
Future of Health : Pitch session selected startups
Digital health, Well being, Telemedicine, Healthcare supply, Patient Engagement, Medical devices, Fitness apps, Remote monitoring, Biotech, Ageing, Omics.
14 june
17:50 - 18:10
Content Creators
The birth of IroNadia_301
My experience of battling prejudice has caused sadness and anger. For years, I felt like a burden to others, but I've learned to accept myself. I've become an influencer with 1.5 million followers on TikTok, aiming to challenge disability-related stereotypes. I'm proud of my journey and hope to inspire others to overcome their own challenges
Content Creator
@ironadia_301 14 june
17:50 - 18:30
Social Media Strategies
Branded
Enjoy your weather. 3Bmeteo a multi-touchpoint strategy
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We will present the new multi-touchpoint branding campaign of 3Bmeteo, the first Italian weather forecast portal. We will move from a new vision of the brand, demonstrating how every piece of content on every chosen medium (TV - WEB - SOCIAL - INFLUENCER MARKETING) must be built to achieve the company vision, which is not only to make reliable forecasts, but to allow all people to organise their time and fully enjoy every moment of their lives.
Digital Strategist
kirweb Meteorologist & Editorial Manager
3bMeteo Social Media Manager
3BMeteo 14 june
17:50 - 18:05
TikTok
Discover TikTok Unlocked!
Sponsored by
Strategic Partnership Manager
TikTok Italia Social Media Manager
Search On Media Group 14 june
17:50 - 18:30
Advertising
A reasoned guide to the most innovative features of Google Ads
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Let's analyze the most interesting full-funnel features of Google Ads to achieve increasingly diverse and challenging objectives.
Senior SEM Specialist
Search On Media Group 14 june
17:50 - 18:10
SEO
Boosting website positioning and traffic through SEO pruning: the SoldiExpert case study
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When a website experiences a decline in performance and it is suspected that outdated, poor-quality, or duplicate articles may be the cause... it's time to implement SEO pruning! But what exactly is it? And where do you start? During the speech, we will go through step-by-step the process to follow, showcasing the methodology applied to SoldiExpert, an independent financial consultancy website, and the results achieved in less than two years (+20,000 keywords ranked and +566% sessions).
Senior SEO specialist
Fattoretto ROI Driven SEO Agency 14 june
17:50 - 18:30
Social Inclusion
Glasses for the Blind & Pedestrian Autonomous Driving AI
62 Billion EUR are spent each year for hand delivery on the last-mile of parcels.
Also, 500 Million EUR are spent for training just over 2,000 Guide Dogs each year, although there are more than 300 Million visually impaired individuals which could benefit from them.
Both costs have the same underlying issue: there is no Pedestrian Autonomous Driving AI which could automate these tasks, empower people with disabilities, or reduce labour cost.
During this talk, we will discuss about technology solving these issues, and the personal story of founding the company that solves them.
Also, 500 Million EUR are spent for training just over 2,000 Guide Dogs each year, although there are more than 300 Million visually impaired individuals which could benefit from them.
Both costs have the same underlying issue: there is no Pedestrian Autonomous Driving AI which could automate these tasks, empower people with disabilities, or reduce labour cost.
During this talk, we will discuss about technology solving these issues, and the personal story of founding the company that solves them.
Founder & CEO
.lumen 14 june
17:50 - 18:30
Brand
Designing brand building today
When a brand speaks, it must take into account different stakeholders: from customers, to employees, to the community. We will look together at how to design a functional brand for all the even very different goals it is called upon to achieve today.
Head of Employer Branding Strategy
Beyond 14 june
17:50 - 18:10
Climate Change
Adaptation: The Constructive Narrative of the Climate Crisis
One of the greatest challenges today is telling the story of the climate crisis to an audience that would love to close their eyes and turn back time. Out of fear or resignation towards the apocalypse that the media prophesize every day. So, how can we engage the audience? With solution journalism, a journalism that instills hope by reporting on solutions. This is how Adaptation.it was born, the webdoc that talks about territories, characters, and innovative projects that can change the world
Giornalista e fondatore
Adaptation.it 14 june
17:50 - 18:30
Retail
Retail is... omnichannel, phygital, unificato
Come mettere le persone al Centro nel retail? Un viaggio tra omnicanalità, phygital e commercio unificato, per trovare la quadra in un mondo sempre più circolare. Cosa ci insegna il passato? Di cosa dovremmo tenere conto nel futuro? Siamo davvero omnichannel o è un'utopia? Quali sfide devono affrontare le aziende prima di essere davvero ovunque?
Facilitatrice, Franchising Strategist, Speaker
Silvia Signoretti - Franchising Strategy 14 june
17:50 - 18:10
Innovation Film Fest
AI and Cinema: Only Beautiful Things
The best of international short films that combine animation and artificial intelligence, straight from the first and most important Italian film festival focusing on animation and innovation.
Direttrice artistica
Rete DOC | 24Frame Future Film Fest 14 june
17:50 - 18:20
Italy, EU and Global Diplomacy
Investing in the Future: Finance and Public Policy for Technological Innovation
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Moderator: Kevin Carboni
Technological innovation is fundamental to the economic future, requiring effective collaboration between finance and public policy. This talk will explore how financial institutions and government policies can come together to support and accelerate the adoption of advanced technologies. Legislative initiatives and budgetary policies aimed at fostering innovation will be discussed, along with national economic strategies to boost technological growth. In addition, the role of the European Investment Bank (EIB) in providing funding opportunities and solutions to support innovative companies will be examined. The talk will provide an overview of the synergies needed between finance, EIB and public policies to create an ecosystem conducive to technological innovation and economic progress.
Technological innovation is fundamental to the economic future, requiring effective collaboration between finance and public policy. This talk will explore how financial institutions and government policies can come together to support and accelerate the adoption of advanced technologies. Legislative initiatives and budgetary policies aimed at fostering innovation will be discussed, along with national economic strategies to boost technological growth. In addition, the role of the European Investment Bank (EIB) in providing funding opportunities and solutions to support innovative companies will be examined. The talk will provide an overview of the synergies needed between finance, EIB and public policies to create an ecosystem conducive to technological innovation and economic progress.
Freelance Investigative Journalist; Author
DeSmog; Lo Spiegone and Wired Italia Member of the Budget, Treasury and Planning Commission
Chamber of Deputies Senior Investment Officer
European Investment Bank 14 june
17:50 - 18:10
Space Economy
Space Exploration, Innovation, and Tech Transfer: How Can a Startup Revolutionize Space - and Earth?
Space is a challenging environment, especially for the human body, which is accustomed to vastly different conditions. To ensure that the future - and the present - of space exploration is promising and, most importantly, safe for human health, it is essential to develop innovative solutions. This is what REA Space is doing with EMSi, the first intravehicular suit capable of simulating gravitational force in microgravity conditions. But will its technology only benefit astronauts?
Strategy & Growth Manager
REA Space 14 june
17:50 - 18:30
Digital Commerce & Marketing Services
Branded
Strategies and methods to overcome data blackout and invest your marketing budget wisely
The latest developments are a constant in the work of Digital Marketers: from "Cookiegeddon" (the restrictions on third-party cookies), to iOS tracking limits, to privacy-by-design systems and GDPR regulations. In this scenario, the question to ask is: "How to emerge from the data blackout and obtain accurate results?" In this speech, I will present you with a guide of tools and methods tested on SMEs and multinationals to definitively solve the tracking and data analysis issues of your campaigns.
Co-Founder
@Tag Manager Italia 14 june
17:50 - 18:10
Tech 4 Business
Branded
Google Ads in 2024 IN PRACTICE. Beyond Anglicisms and excessive technical jargon, the data that (still) truly matters
By analyzing over 1000 Google Ads accounts each year across various industries, with both high and low budgets and different goals (sales or lead acquisition), we realize that the key elements to check for a high-performing account are always the same. However, today the trend is to overuse third-party tools and collect too much data, losing focus on the metrics that make a difference. In a world where automation is increasingly present, analyzing less means analyzing better.
CEO
Green Click Media Italia srl 14 june
17:50 - 18:10
AI Tools & Services
Branded
Canonical: 20 years of leadership in open source software and the uncertain future of AI
Having reached its 20th year of operation, Canonical stands as one of the most significant companies in the world of open source software. Through infrastructure solutions based on the Ubuntu platform, Canonical has provided millions of users with access to fully supported enterprise-ready applications and played a crucial role in the development of cloud computing IT. The current evolution of information systems towards increasingly pervasive AI raises now issues of truly crucial importance. Among them, perhaps one is almost dramatic: in a world where many decisions could be made by algorithms, how can we control them? How are they created, where do they run? What are the technologies involved? And ultimately, who is in command?
EMEA Channel Director
Canonical 14 june
17:50 - 18:10
Knowledge Share
Presentation of Activities and Matches
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Wrap up of Match Mixer: presentation of the matches and the results of the gamification activity in the Expo Area of Netval & KS.
FOUNDER & CEO
CHRONES SRL 14 june
17:50 - 18:10
Innovation Showcase
3D Design with Artificial Intelligence
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Artificial intelligence is set to revolutionize numerous sectors, including the creation of three-dimensional models. Discover how, in the field of design, it's possible to transform a hand-drawn sketch into a 3D model, reducing time, costs, and errors
CEO & Founder
Thinkative 14 june
17:50 - 18:30
Data Valley
Labs calls ad es Cyber Security, Digital Twin and open platforms: new development approaches for companies
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Ricercatore
T3LAB - Progetto CRI4.0 Professore
UniBo - Progetto RESIST0 Assistant Professor
Progetto DISSEM Communication Specialist
Clust-ER Innovate 14 june
17:50 - 18:10
#mareAsinistra - attrarre talenti in Puglia
Female STEM skills: the Puglia model for closing the gender employment gap
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The gender employment gap is a global challenge in all sectors and particularly in STEM (Science, Technology, Engineering and Mathematics). Why is it important to address it from a sustainable economic development perspective? What challenges do women face from an early age? Training, awareness raising, networking and matching with businesses can be the key to overcoming them. From Puglia comes a replicable model of enhancing and attracting female talent in STEM and ICT fields.
Presidente
Puglia Women Lead 14 june
17:55
Mainstage
Lotta alle Mafie
Prosecutor at Court of Reggio Calabria
14 june
18:05
Mainstage
Fighting Mafias (Title Soon Online)
Author and Radio presenter
14 june
18:10 - 18:30
AI for Future
Advanced
A Master Class in Procuring High-Risk AI Solutions
Sponsored by
Opportunities and risks tend to comingle in high-risk AI systems. Appropriate governance is essential to mitigate potential harms and achieve ROI objectives. This session is a Master Class in best practices across the entire procurement lifecycle -- to identify risks, develop practical mitigation strategies, and implement reasonable risk controls -- to ensure we purchase and deploy safe and responsible AI systems that deliver on their claims and promises.
Founder / Principle Researcher
Center for Inclusive Change 14 june
18:10 - 18:30
Book Presentation
FRANCOANGELI @ FUTURE
Reputation: the risks of Content Creation in the Infosphere
Founding Partner
Bi - Wise Moderatrice
Libri di Marketing Advisor, Docente e Coach di reputazione digitale. Founder & Managing Director
Pubblico Delirio 14 june
18:10 - 18:30
Legal Tech
The Price of Information: between Paywalls and User Privacy
In the speech, the perennial question of "Subscriptions or Profiling" used by online newspapers in the context of paywalls and profiling cookies will be discussed. It will explore how the balance between user privacy and economic sustainability of publishers is influenced by the GDPR, and new subscription strategies proposed by companies will be evaluated in light of guidelines issued by the EDPB.
Lawyer & Co-founder
Polimeni.Legal 14 june
18:10 - 18:30
Content Creators
Communicating through videos. Video and identity: how to find your visual style to communicate effectively
Through my personal journey, from the moment I embraced my authenticity to how I brought my identity into my videos, we will see how to find the right balance between individual expression and audience appeal. Discover how videomaking can become a personal art form that sets you apart in your niche. Creating videos in line with your own tone of voice can make all the difference
Video Maker, Video Strategist, Creator
@sarahinprimopiano 14 june
18:10 - 18:30
TikTok
TikTok Creative Exchange: creativity as the engine of performance
Sponsored by
TikTok Creative Exchange helps advertisers find the perfect match with creative specialists to create natural-looking ad campaigns. WWF and Booster Box developed a full funnel communications strategy, from brand awareness to conversion, using content designed to bond with audiences and achieve their goals. Collaboration with TikTok and Mambo Production turned creative vision into reality, capturing attention through various formats and storytelling techniques, achieving surprisingly effective results.
Agency Partner Manager
TikTok Italia Digital Manager
WWF Italia Managing Director
Mambo Senior Media Ops Specialist
Booster Box 14 june
18:10 - 18:30
AI for Health
Artificial Intelligence and the Impact of Fake News in the Health World
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When we think of the light and dark sides of the force, we are immediately transported into a cinematic dimension where the dualism between good and evil is narrated in a simplified scenario in which it is easy to identify the good from the bad. One might then ask what this introduction has to do with artificial intelligence and the Health world. Well, although it is highly discouraged, often the first contact with information regarding health is through the internet, with all its pros and cons. The widespread dissemination of fake news related to the health world, for example, projects us into a dualistic dimension of maximum trust or high hesitation towards the healthcare system. Moreover, so-called fake news can be more plausible if generated by AI. The statistics are clear: these have fueled doubt and suspicion towards healthcare systems worldwide. In this intricate world of news, where it is not always easy to distinguish the good from the bad, it is always artificial intelligence that can play the role of an antidote to counter increasingly sophisticated disinformation systems. The circle closes, therefore, leading us to a true opposition between two forms of AI in the Health world.
Senior Assistant Professor (Tenure-Track) in Computer Science
Università IULM 14 june
18:10 - 18:30
Innovation Film Fest
Tech Tales: stories of invisible innovation and creativity in digital cinema professions
It has been estimated that the number of vfx artists in the world is between 32,000 and 117,000. In the
credits of the most popular blockbusters, the number of artists per film ranges from 300 to 1,700
artists, as in the case of Avatar 2. In an increasingly digital universe, why is VFX still known so little?
We will discuss that with Francesco Grisi, CEO of Effetti Digitali Italiani, who will guide the audience
behind the scenes of cinema, which has always been illusion and magic, but today, thanks to
technology, pushes its boundaries even further.
CEO
EDI Effetti Digitali Italiani 14 june
18:10 - 18:30
SEO
Positioning in the ASO World: The Vincitu Case
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The ASO world is constantly evolving, especially across various sectors ranging from finance to online betting. In this presentation, we will quickly analyze the global and Italian market, focusing on strategic and operational activities in collaboration with Vincitu for the online betting sector.
CEO & Founder
DataRank 14 june
18:10 - 18:30
AI Tools & Services
Branded
IDI, the GenAI solution developed by PwC for individual productivity
Instant Document Interaction is the Artificial Intelligence tool developed by PwC Italy that securely increases individual efficiency and productivity by simplifying work. Adopted in more than 50 countries, it is a modular system designed to meet the specific needs of companies, offering customized solutions to optimize processes and improve results. IDI enables people to safely and consciously approach the potential offered by GenAI, making interaction a smooth and collaborative experience.
Senior Manager
PwC Italia Senior Associate
PwC Italia 14 june
18:10 - 18:30
Tech 4 Business
Branded
AI: ally of e-commerce against returns
Imagine a world where online shopping is
simple and secure, without the fear of returns and waste. Thanks to artificial
intelligence, this future is closer than ever. In this short presentation, we will analyze
the main problems of e-commerce and how the application of artificial intelligence can solve them. In particular, we will see the fashion sector
where most returns come from a misinterpretation of sizes. What if we no longer
needed size guides?
Founder & CTO
Tidycode SRL 14 june
18:10 - 18:30
Innovation Showcase
Investment Visions: Strategies and Perspectives for the Future
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This fireside chat is an unmissable opportunity for anyone interested in gaining a better understanding of the investment landscape and finding out how industry leaders think and operate. Attendees will have the opportunity to ask questions and gain valuable insights directly from the experts driving some of the industry's most dynamic and strategic investment decisions.
Head of Digital products
EVA Global Head of Growth
SAP FOUNDER & EXEC CHAIR
NOVICAP 14 june
18:10 - 18:30
#mareAsinistra - attrarre talenti in Puglia
In the sign of inclusion: the wheelchair for the disabled of the future is limitless
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It is time to unveil the wheelchair of the future that will revolutionize micromobility: the only one to fulfill the wishes of the disability world. The idea of Limitless Device was born from the meeting of disability, design, technological innovation, medical research, and sustainability, with the aim of designing medical devices based on the real needs of people with disabilities or reduced motor functions.
14 june
18:15
Mainstage
Qualità dell'informazione ai tempi del digitale e dell'intelligenza artificiale
Journalist
14 june
18:20 - 18:40
Future of Open Innovation & VC
Investment Visions: Strategies and Perspectives for the Future
This fireside chat is an unmissable opportunity for anyone interested in gaining a better understanding of the investment landscape and finding out how industry leaders think and operate. Attendees will have the opportunity to ask questions and gain valuable insights directly from the experts driving some of the industry's most dynamic and strategic investment decisions.
CEO & Co-Founder
1Strike.io Investment Manager
Elevator Ventures CEO
The Lublin Science and Technology Park Senior Advisor
Elephant & Castle Capital GmbH 14 june
18:30 - 19:30
Mainstage
Live Concert
Artist
15 june
Mainstage
Co-Hosting
Chairman
WMF - We Make Future Tv Journalist
Content Creator
15 june
09:00 - 09:10
Startup Stage
Briefing Innovation Ecosystem
Chief Innovation Officer
Search On Media Group - We Make Future 15 june
09:10 - 09:20
Startup Stage
English
Opening
Presentation of the day's program by the WMF team
Chief Innovation Officer
Search On Media Group - We Make Future 15 june
09:20 - 10:00
Digital Media & Journalism
Discriminations Produced by Data: How to Narrate Them and Raise Awareness
We live in a data-informed era where the expression "it's in the data" seems to be the mantra for the objectivity and reliability of all kinds of content, from political to media-driven. With a feminist approach, however, we will observe how data, far from being neutral tools, are instead social constructs and reflect the biases and contexts in which they are collected, influencing our narratives of reality.
Journalist, writer, public speaker
tispiegoildato.it 15 june
09:20 - 09:40
AI for Future
AI projects and human decisions
Sponsored by
Chief Technical & Innovation Officer
Lenovo 15 june
09:20 - 10:00
Digital Strategy
English
Advanced
Why it's vital to listen to Gen Z for the sake of Alpha
In this thought-provoking session Jay Richards, CEO of Imagen Insights will take you on a journey about why it's so important that marketers are listening to Gen Z in order to take learnings to engage Alpha.
Key takeawaysIf you don't listen to Gen Z now, generations later on (Gen Alpha) won't listen to you laterThe way generations interact with brands is evolving as new demographics become disengagedGen Alpha are the first generation to grow up with parents as influencers, what does this mean?
Key takeawaysIf you don't listen to Gen Z now, generations later on (Gen Alpha) won't listen to you laterThe way generations interact with brands is evolving as new demographics become disengagedGen Alpha are the first generation to grow up with parents as influencers, what does this mean?
CEO
Imagen Insights 15 june
09:20 - 10:00
E-Commerce
Advanced
When Did E-commerce Become Boring?
Sponsored by
Shopping has become depressing. We used to shop for people and with people. Now it's isolating, overwhelming, tedious, and everything seems the same. Can we turn this losing trend around for both sellers and customers?
Consultant
M101 15 june
09:20 - 10:00
AI Marketing
The State of AI for Marketing and Business
Sponsored by
We are at the dawn of the most profound technological shift in human history. AI is changing everything about how we communicate, sell, learn, teach, design products, start and grow businesses, hire and develop talent, manage tech stacks, build strategies, allocate resources, and drive performance. Big tech is battling for AI supremacy, while pouring billions into AI infrastructure, models, and applications. AI startups are building tools that can generate text, images, videos, audio, and code. Businesses are scrambling to evolve and innovate. Entrepreneurs are emerging from everywhere to launch AI native companies that will disrupt industries. AI is creating boundless opportunities, while sowing chaos and uncertainty in society. And this is the least capable AI we will ever know.
Come explore what’s possible with Paul Roetzer, a leading AI author, entrepreneur and speaker. You’ll learn what matters now to your company, and consider what may come next.
Founder & CEO
Marketing AI Institute 15 june
09:20 - 10:00
Augmented & Virtual Reality
Exploring New Dimensions: The Future of Innovation with Spatial Computing
The speech delves into the transformative world of VR and AR, technologies poised to redefine our interaction with the digital realm. Join Dan Burgar, a leader in spatial computing, as he unveils how these cutting-edge tools are not just enhancing user experiences but fundamentally altering industries, education, and social connectivity. This talk will navigate through the latest breakthroughs, the burgeoning potential of immersive technologies, and the pivotal role of inclusivity and collaboration in crafting a future where virtual and augmented realities enrich every facet of our lives. Get ready to step into a future where the boundaries between the physical and digital worlds blur, creating unprecedented opportunities for innovation and connection.
CEO
Frontier Collective 15 june
09:20 - 10:00
Content Marketing
Journalists vs Influencers: Clash or Synergy in the Creator Economy?
In this workshop, we will explore the interaction between journalists and influencers in the digital age, where the boundary between the two roles has blurred. We will begin by defining their respective traditional roles and how they have evolved in the digital context. Influencers, through platforms such as Instagram and YouTube, have gained credibility, but there are ethical challenges when the two worlds overlap. However, there are examples of successful collaborations, such as integrated campaigns and content partnerships. We will delve into the implications for the creator economy, including sustainable business models. The goal is to identify collaboration opportunities to enhance content quality and reach a wider audience, considering key skills such as adaptability and interdisciplinary collaboration. Lastly, we will reflect on future challenges for communication professionals and examine skills, tools, and strategies to navigate the ever-evolving digital landscape.
CEO
CAON Public Relations SRL 15 june
09:20 - 10:00
Blockchain
Blockchain Adoption for SMEs: Opportunities for Innovation
The presentation will provide a comprehensive overview of the opportunities and challenges associated with incorporating Blockchain technology in SMEs, offering valuable insights for businesses looking to leverage Blockchain for growth and innovation.
Manager - Entrepreneurship & Special Projects
PROMIPYME RD 15 june
09:20 - 10:00
Google Innovations
English
Advanced
Unlock the Power of AI-Driven Conversions with Performance Max
In this session, we will explore how Performance Max can help you achieve your account goals by using AI to find the next most efficient conversions at the bottom of the funnel. We will discuss how PMax fits into your account structure and the best practices for creating high-performing campaigns that drive measurable results.
Regional Product Lead
Google 15 june
09:20 - 10:00
Tech for No Profit
Stories of Artificial Intelligence at the Service of the Non-Profit World
In a rapidly changing world, the non-profit sector faces unprecedented challenges but also unique opportunities thanks to the digital revolution. This talk is an exploratory journey into the heart of how artificial intelligence can also be an impact player. This session offers an overview of innovative projects that are already making a difference, illustrating practical strategies and visions for the future that can be adopted by organisations of all sizes.
Head of Digital & Innovation
Save the Children Italia Mass Marketing Head of Division
Save the Children 15 june
09:20 - 10:00
SEO
Outcomes of Google's 3-Month Long 2024 Core & Spam Updates
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Google launched the longest, and one of the most significant updates in its history starting in March 2024. Learn about what Google was hoping to tackle with these updates, what actually happened, who won and lost and how site owners should respond to this brand new SEO landscape.
VP of SEO Strategy and Research
Amsive Digital 15 june
09:20 - 09:40
Ethics & AI
Artificial Intelligence, HR and ethics: what future of work for people?
The deep changes triggered by AI require a rethink of the - central - role of people within the organization. The ethical, transformative and cultural impacts cannot be neglected and require the evolution of the Human in the Loop logic towards more human and inclusive technological models. Through trends, reflections, case studies we will understand how AI can properly improve the role of people in the company.
Partner | Human Capital
Deloitte Consulting 15 june
09:20 - 10:00
Back-End & Cloud
The MariaDB Evolution: Just a Fork of MySQL?
MySQL and MariaDB are two of the most important open-source players in the database world. But MariaDB is MySQL with a different name… or is it? During this talk, you will learn the history of MySQL and MariaDB-including interesting details that only a few know! You will also dive into technical features like storage engines, columnar storage, proxies, automatic failover, high availability, change data capture, NoSQL compatibility, and more!
Developer Relations Engineer
MariaDB plc 15 june
09:20 - 09:40
Impact to Business
Places as commodities for human development.
Keynote
Esperto di Imprese Cooperative e Comunitarie
15 june
09:20 - 10:20
Startup Stage
English
Future of Life on Planet Earth : Pitch session selected startups
Climate Change & Decarbonization, Space tech - downstream; Water consumption and sanitation, Waste to resource, Reuse of products, IOT based & AI powered smart waste management, Bio based materials, Remanufacturing, Traceability, Bees preservation, Circular economy
15 june
09:20 - 09:40
Social Media Strategies
Advanced
To each his retargeting. 6 tips geared toward increasing conversion on the Meta platform
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Social Media Specialist
Search On Media Group 15 june
09:20 - 10:00
Influencer Marketing
Influence Marketing in the Wave of Change: The New Regulatory Framework and Consumer Perception
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The 'Pandoro-gate' shook Influence Marketing, sparking debates on transparency and ethics. The Agcom Guidelines raise crucial questions on Brand Safety practices, offering challenges and opportunities in the sector. However, despite the ambiguous communication between influencers and brands, consumer trust remains strong, without compromising the authenticity of endorsements
Marketing & Communication Director
Uniting Co-Founder & COO
FLU 15 june
09:20 - 10:00
Environmental Transformation
Satellites, AI, digital twins and reality augmented reality for weather data
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Moderator: Michela La Pietra
In collaboration with RAI Pubblica Utilità
In collaboration with RAI Pubblica Utilità
Deputy director
RAI Pubblica Utilità Offer and Services Manager
RAI Pubblica Utilità Director
Italia Meteo Head of Data Management & Analytics
CINECA HPC - High Performance Computer Managing Director and Space Business manager
MEEO srl Technology Partnership Lead
Destination Earth Compute Department - ECMWF, European Centre for Medium-Range Weather Forecasts 15 june
09:20 - 10:00
WorkTech Policies
E-sports and Work: virtual competition, new game strategies and digital advancement
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Moderator and Speaker: Alessio Crisantemi
In collaboration with EsportsMag.it
The panel will explore the impact of e-sports on the job market, discussing new opportunities in event management, multimedia production and digital marketing. Career challenges and prospects will be explored, as well as ethical and social implications such as mental health and equitable access in the industry.
In collaboration with EsportsMag.it
The panel will explore the impact of e-sports on the job market, discussing new opportunities in event management, multimedia production and digital marketing. Career challenges and prospects will be explored, as well as ethical and social implications such as mental health and equitable access in the industry.
Director
EsportsMag.it Vice President; Scientific Director
CONI Emilia-Romagna; Regional School of Sport Researcher
University of Parma Policy & Public Affairs Manager
IIDEA Association Co-Owner & CEO
DSYRE President & co-Founder
Exeed 15 june
09:20 - 10:00
Edutech
Agents of Education: Using Generative AI to build agents to support teaching and learning at different levels of education
Generative AI prompting is not one-directional but?can allow interactions with third parties.?It can be used to create agents that can support the teaching and learning of learners on your behalf. In this talk, I will discuss how through the use of simple prompting a specialised agent persona can provide teaching and learning support on behalf of parents. Similarly, it can be used by teachers to provide learning outside of the classroom. These agents can?function by interacting with learners specifically around your requests, by teaching them things parents and teachers want them to learn, and by reporting back to you about every conversation they have had with the learner. We?created an agent using the LLM OIMISA-7B.?I will elaborate on this through studies I have conducted with teachers and parents respectively.?The agent was designed to be a conversational Teddy bear that is a study buddy for children who plays with children and in-between play engages them with activities, talk, and learning, as per the prompt request of their parents. All of this without the child feeling like it is an enforced activity. It also reports back to the parent or teacher so that they can get the information needed to personally, or through the agent, further support and engage the learner at a highly personalised level. Finally, I will talk about the importance of building specialised language models, in contrast to using generalised models, to power such agents especially for vulnerable groups like young children, and end the talk by showing our framework to build such agents with a focus on discussing how it can be used for different levels of education.
COO and Head of Research AI in Education at OIAI by Otermans Institute
OIAI | Otermans Institute 15 june
09:20 - 09:40
Content Creators
How an ordinary profession becomes extraordinary
The speech will explore how the conscious and consistent use of social media, particularly Instagram, LinkedIn, and TikTok, has transformed my traditional professional studio into a completely digital reality. I will emphasize simple tools that are accessible even to non-experts, enabling the creation of engaging pages. Together, we will discover how even the most "technical" topics can become captivating and attractive to the audience.
Divulgatrice del diritto del lavoro e Content Creator
15 june
09:20 - 09:40
Future of Entrepreneurship
The Unobravo Revolution: When Mental Well-being Becomes the New Normal
"Creating a world where taking care of one's mental health is considered normal."
It is with this vision that Unobravo was born, and its revolution began. Through our story, we will narrate the unique case of a successful company that is leading the innovation in the online mental health sector, placing people at the center and breaking down every taboo. A "gentle revolution" with a strong economic and social impact: together, we will delve into how one becomes a leader of change through a forward-thinking vision, authentic storytelling, listening to people, and continuous pursuit of excellence. An engaging story, made of humanity, technology, and the future. And you, are you ready to change the world with us?
It is with this vision that Unobravo was born, and its revolution began. Through our story, we will narrate the unique case of a successful company that is leading the innovation in the online mental health sector, placing people at the center and breaking down every taboo. A "gentle revolution" with a strong economic and social impact: together, we will delve into how one becomes a leader of change through a forward-thinking vision, authentic storytelling, listening to people, and continuous pursuit of excellence. An engaging story, made of humanity, technology, and the future. And you, are you ready to change the world with us?
Head of Marketing
Unobravo 15 june
09:20 - 09:40
E-Sports & Gaming
Feeding Diversity, Sustainability, and Education through Videogame Activism
The future of video games is not just entertainment, but also an opportunity to shape a more inclusive and sustainable world. With a growing commitment to inclusion, games are becoming increasingly accessible, reflecting the diversity of the real world. The industry is also addressing environmental challenges, seeking more eco-friendly practices. Looking ahead, the connection between education, inclusion, and sustainability in gaming offers a unique opportunity to positively influence society. Through innovation, we can transform gaming into a driver of positive change
Fondatrice
Women in Games Italia 15 june
09:20 - 10:00
Innovation Showcase
English
Startup Africa
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Building a brighter tomorrow for Africa through initiatives designed to equip young minds with the skills and mindset needed to drive economic growth, create jobs, and transform their communities.
Co-Founder
BeEntrepreneurs & Startup Africa Roadtrip CEO
LUNA CEO & Founder
Ubuntu Education HUB CEO & Founder
Shambapro Founder & CEO
Ecoplastile Limited Director of Hardware Engineering
SLS Energy 15 june
09:20 - 10:00
Data Valley
AI for the Future of Medicine
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Tecnologo
INFN Spoke 8 Centro Nazionale ICSC 15 june
09:20 - 09:40
WMF Activities
Startup Africa Roadtrip
Building a brighter tomorrow for Africa through initiatives designed to equip young minds with the skills and mindset needed to drive economic growth, create jobs, and transform their communities.
15 june
09:20 - 10:00
Video Marketing
Why Don’t Corporate Podcasts Work?
Tutti guardiamo video podcast e parliamo di podcast: non si parla di nient'altro che di podcast e vodcast, ormai.
E molte aziende si stanno interrogando sulle opportunità che questo formato rappresenta per loro. Alcune stanno testando, sperimentando, sondando il terreno, ma i risultati quasi sempre stentano ad arrivare.
E l'economia attorno a questo mercato non parte, non cresce, non scala.
Ci siamo posti le giuste domande su come utilizzare questo strumento per fini di marketing?
Proviamo a farlo insieme, e a darci qualche risposta, in un workshop firmato Wtlk.
Founder
Wtlk 15 june
09:20 - 09:40
#mareAsinistra - attrarre talenti in Puglia
Game Design per il Community Building
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Creating community can be a strategy game with the goal of connecting nodes and resources. Growth and cohesion become trophies to be unlocked, people and skills become quests to level up, territory difficulties are the bosses at the end of each area you venture into. Let us discover together the possibilities that game design can bestow on local communities.
Presidente
Giocatori Senza Frontiere APS 15 june
09:40 - 10:00
Social Media Strategies
Creating and Managing Social Channels for Public Administration: Cases and Solutions, Crisis Management, Integration with AI
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The presentation will explore the innovative world of managing social channels for Public Administration (PA). Through the analysis of practical cases and implemented solutions, it will be illustrated how PAs can use social media to enhance institutional communication. Special attention will be given to the challenges faced during crises and the strategic integration with Artificial Intelligence, highlighting how this synergy can optimize institutional responses, ensuring efficiency and transparency.
Communication specialist
AgID 15 june
09:40 - 10:00
AI for Future
Advanced
What is Quantum Computing and why it is important... even for AI applied to Finance!
Sponsored by
This talk aims to provide a brief introduction to Quantum Computing, explaining why it is necessary to overcome the limits of classical computer science, highlighting the differences between ordinary bits and quantum bits and providing an overview of some possible use cases of interest in AI applied to the financial services sector.
Quantum Technology Specialist
Intesa Sanpaolo 15 june
09:40 - 10:00
Book Presentation
Make peace with power: understanding organizations as they are, not as we would like them to be
The power does not enjoy a good reputation. Statements like 'less power and more leadership' and pre-packaged recipes on how to lead a group fill books and articles. However, the reality of organizations is quite different. Power exists, indeed. The meeting is dedicated to this unwelcome guest, to understand how it operates, to conquer it when necessary, and to exercise it effectively. Because playing the game of power is the most practical way to make things happen
Professor of People Management at Polimi GSoM
POLIMI School of Management 15 june
09:40 - 10:20
Impact to Business
HUBitat Network: an inclusive ecosystem for a new workforce.
An "alliance for the future" that will act to continuously engage the networks and ecosystems supporting professional training, entrepreneurial innovation, and job creation.
Innovation Manager | Rete Hubitat
Search On Media Group presidente
Visit Borgo Salemi Founder
CoworkingSA - Salerno Presidente
SerenDPT srl - MIT DesignX Venice Innovation Analyst Specialist
DROMEDIAN - Chieti Direttore DMO Budoni Welcome - CEO Cadossene - Referente HUBitat per la Sardegna
HUBitat Budoni Welcome Coworking Manager
MultiCO - Verona CMO
MONACI DIGITALI SRL 15 june
09:40 - 10:00
Ethics & AI
Tech for Humanity: Leading with Ethics to Shape a Brighter Future
With a career devoted to balancing progress and ethical responsibility, Luana advocates
for technological humanism. She emphasizes the necessity of ethical leadership in the
tech industry, highlighting the imperative to uphold human values while harnessing
technology's potential. Luana delves into the opportunities and risks of AI, showcasing
its potential to enhance decision-making while cautioning against its dangers, including
data bias and privacy violations. She presents a framework for ethical AI development,
focusing on areas such as data management, legal frameworks, collaborative
innovation and investments in digital literacy. She concludes with a call to action, urging
individuals to envision a future where technology and ethics harmonize to serve the
common good.
Global AI Governance & Legal Strategist | Expert in Responsible AI
/ 15 june
09:40 - 10:00
Content Creators
The importance of following one's passions and how digital tools can help us
In this talk we will explore how pursuing one's passions is essential to personal and professional well-being. We will discuss how digital tools, from social media to online learning platforms, can expand opportunities, facilitate global connections, and provide valuable resources for turning passions into successful careers.
Content Creator
Hopebelle 15 june
09:40 - 10:00
Future of Entrepreneurship
15 june
09:40 - 10:00
E-Sports & Gaming
Roblox Branded Experiences: The Must-Have for Brands Looking to Engage the Family Audience
Let's explore how the most influential brands tackle the new challenges of the industry with cross-channel digital strategies that leverage experiences on Roblox. The Roblox platform allows for the creation of advergames, contests, and educational experiences with gamification that engage an audience ranging from 9 to 50 years old. We delve into the best practices, case studies, and KPIs of the top brand activations offered by this new channel.
Imprenditrice | Co-founder di Melazeta srl | TEDx Speaker | Unstoppable Women | Delegato Filiera Digital e Membro del Consiglio Generale Confindustria Emilia
CEO @Melazeta srl 15 june
09:40 - 10:20
#mareAsinistra - attrarre talenti in Puglia
Artificial intelligence: use cases in Puglia
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Regione Puglia ha aggiornato la propria Agenda digitale. Con #PugliaDigitale2030, ha avviato il percorso per costruire una cornice di riferimento finalizzata ad indirizzare le varie iniziative regionali da finanziarie con i fondi a disposizione e creare le migliori condizioni per lo sviluppo digitale della società, rafforzando le opportunità di crescita economica, tecnologica e sociale, in perfetta coerenza con la S3 regionale e la strategia #mareAsinistra. Nel corso dell'evento saranno presentati alcui casi d'uso dell'intelligenza artificale a cura della società in-house InnovaPuglia nell'ambito della strategia regionale.
EQ Progetti strategici e tecnologie per lo sviluppo economico
Dipartimento Sviluppo Economico - Regione Puglia Responsabile dell'Ufficio Business Intelligence
InnovaPuglia S.p.A Project Manager Officer della Divisione IT
INNOVAPUGLIA Responsabile dell'Ufficio Procedimenti e Socioeconomia
InnovaPuglia S.p.A. 15 june
10:00 - 10:20
Tech for No Profit
StreamingTuesday, 24 Hours of Solidarity Live Streaming
Gamers, streamers, and content creators are coming together for 24 hours of solidarity live streaming with the goal of actively engaging and raising awareness among viewers about the importance of giving. The event includes gaming sessions to support a fundraising campaign for a non-profit organization and "Quattro Chiacchiere" (Four Chats) to engage with their community. The aim is to promote the importance of acts of generosity and solidarity, especially among younger generations.
Digital Platforms and Charity Streaming Advisor
Fondazione AIFR 15 june
10:00 - 10:20
Future Marketing Corner (PAV30 - D21 - E26)
Q&A "An annotated guide to the most innovative features of Google Ads" with Alessandro Terra
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Senior SEM Specialist
Search On Media Group 15 june
10:20 - 11:00
Ethics & AI
Does Artificial Intelligence have a personality?
Recent research shows that AI exhibits behavioral and personality traits statistically indistinguishable from a human being in specific aspects. Through an analysis of recent studies and surprising results, we will examine how these simulations can influence our perception and decision-making processes, also investigating their limits and ethical and practical implications. An exciting journey through the technology, psychology, and behavioral science of artificial intelligence.
Co-founder
Camelot SB 15 june
10:20 - 11:00
Augmented & Virtual Reality
Empowering Change Through Immersive Storytelling: Unveiling the Social Impact of New Media
Discover the Power of Immersive Storytelling for Positive Change. In this interview, we delve into the profound social impact of new media. We explore how immersive experiences possess the transformative ability to guide individuals towards well-informed, pro-social actions, with the ultimate goal of nurturing an enlightened and deeply engaged community. Join us in this exploration of the potential for positive change through the world of immersive storytelling.
CEO & Founder, Creative and Executive Producer
MIAT 15 june
10:20 - 11:00
Back-End & Cloud
Zero trust for cloud native applications: how service mesh can help you securing workloads
We live in a brave new world of cyber attacks, state-sponsored hacking and global instability fueled by (cyber and not) wars; perimeter security is just not up to the task of securing the modern digital infrastructure.
Zero Trust Security Model assumes that an enterprise-owned environment is not different or trustworthy than any non enterprise-owned environment. In this paradigm, an enterprise must assume no implicit trust and continually analyze and evaluate the risks to its assets.
We will show how we can simply and scalably implement new ways to perform the necessary steps towards achieving perfect zero-trust architecture, and what entails for operations and development.
Zero Trust Security Model assumes that an enterprise-owned environment is not different or trustworthy than any non enterprise-owned environment. In this paradigm, an enterprise must assume no implicit trust and continually analyze and evaluate the risks to its assets.
We will show how we can simply and scalably implement new ways to perform the necessary steps towards achieving perfect zero-trust architecture, and what entails for operations and development.
Ambassador & Platform Advocate
CNCF 15 june
10:20 - 11:00
Influencer Marketing
Advanced
Influencers are Dead, Long Live Influencers!
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How are Influencers faring in a Post-Pandoro-Gate World? Are they still relevant for brand communication? In this talk, I will provide my perspective on the role of influencers in society and their ability to shape public opinion and consumer habits. I'll present insights and empirical evidence on how, in a world where politics, religion, and brands increasingly struggle to resonate with their audience, influencers remain the only viable option to achieve this goal. Denigrating and attempting to regulate this phenomenon with outdated dynamics serves no purpose, except to generate confusion on the matter.
CEO
Flatmates SRL 15 june
10:20 - 11:00
Google Innovations
English
How to prepare for a world without cookies?
We're in a pivotal moment for advertising. Advances in AI are unlocking new capabilities and opportunities for marketers, just as legacy technologies like third-party cookies and mobile device identifiers, are going away, and consumers are asking for more transparency and greater control over how their data is being used. As an advertiser, you need to adapt to this new reality as soon as possible. In this session I will explore our cutting-edge AI solutions and privacy-first products designed to help you thrive in this new era of advertising.
Regional Senior Product Lead, Privacy Measurement
Google 15 june
10:20 - 11:00
Social Media Strategies
And After Negative SEO, Here Comes Negative SMM!
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Libera professionista
Io Amo Firenze 15 june
10:20 - 11:00
Tech for No Profit
Donate 3.0 X Edition - The future of donation in Italy
Donate 3.0 is the annual observatory that measures how widespread the donation phenomenon is among the Italian Internet population, analysing their habits and attitudes. Who donates, how much they donate, to whom they donate, how they donate, an analysis of drivers and barriers to donation. For this edition, in the face of the ongoing technological evolution, the observatory also analyses the challenges and tools at the service of non-profit organisations, from data analysis to artificial intelligence. To complete the report, a brief look at the data and trends emerging from the analysis of crowdfunding campaigns active on Rete del Dono.
Digital Fundraiser Specialist e Project Manager
Rete del Dono 15 june
10:20 - 10:40
AI for Future
Deciphering the Future: Innovative Strategies in Predictive and Behavioral User Analysis
Sponsored by
We will explore the world of predictive and behavioral consumer analysis, uncovering how data, combined with AI and machine learning, is revolutionizing how businesses understand, anticipate, and influence purchasing decisions. Through practical examples and case studies, we will highlight how predictive analysis can not only forecast future trends but also personalize the user experience in real-time, thereby optimizing digital marketing strategies.
Head of SEO & Data Analytics
we-go srl 15 june
10:20 - 10:40
Edutech
English
Repurposing Digital Materials for Tech Lessons in Rural Schools: Bridging the Divide
Access to quality tech education in rural areas remains a challenge, limiting the development of essential digital skills among children.
However, there is a wealth of digital resources available today that can be repurposed to address this gap.This talk explores the innovative practice of repurposing digital materials, such as free educational videos, online lessons for children in rural schools. We will discuss strategies for identifying and adapting suitable digital resources, along with best practices for integrating them into tech education curricula. By leveraging the potential of repurposed digital materials, we can overcome access barriers and empower children in rural schools with the digital skills needed to thrive in this digital age.
However, there is a wealth of digital resources available today that can be repurposed to address this gap.This talk explores the innovative practice of repurposing digital materials, such as free educational videos, online lessons for children in rural schools. We will discuss strategies for identifying and adapting suitable digital resources, along with best practices for integrating them into tech education curricula. By leveraging the potential of repurposed digital materials, we can overcome access barriers and empower children in rural schools with the digital skills needed to thrive in this digital age.
Founder & Executive Director
OpenKids Africa 15 june
10:20 - 10:40
Book Presentation
HOEPLI - THINKING THE FUTURE: Neuroscience of Storytelling - Storytelling in the era of neuroscience and Artificial Intelligence
What have Neuroscience discovered about narratives? Is it possible to manipulate people with new and more dangerous propaganda tools? How will the combination of Neuroscience and Artificial Intelligence change storytelling? What will be the effects on the work of writers, content creators, journalists, educators, artists, managers, and, in general, those who deal with stories every day? Neuroscience of storytelling clearly and detailedly frames the impact of technologies and the latest scientific discoveries on narratives and storytelling, analyzing both the risks and opportunities.
Redattrice, digital content creator, moderatrice
Senza Filtro Scrittore e divulgatore scientifico
Neurowebcopywriting.com 15 june
10:20 - 11:00
SEO
The Future of Search Experience: Beyond the What, Exploring the Why
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What makes a search experience memorable? It's all about understanding the user's intentions—what they seek and why. This talk focuses on the overlooked aspect of implicit search intent. By weaving together insights from sociocultural and sociolinguistic studies, I will uncover the layer of user motivations, showing how a search experience that is both personalized and profoundly impactful for customer satisfaction can propel business growth.
International Expansion Consultant. Founder of InclusivitEasy
InclusivitEasy 15 june
10:20 - 11:00
Digital Strategy
Branded
Performance Marketing 2024: is the difficult coexistence of AI and manual strategies at the reckoning?
Can we definitively automate all campaigns and go on holiday? In this talk we will try to find out, diving into the latest trends in marketing, with a specific focus on the balance between artificial intelligence (AI) and manual strategies in campaign automation. We will explore the benefits of AI in improving campaign performance and also discuss the possible implications and risks of losing human control. Together, we will try to define the right balance, where AI works hand in hand with human intervention to create high-performance marketing strategies.
15 june
10:20 - 11:00
Impact to Business
Impact businesses: are they born or made? Finance and territories at the crossroads of transition
Impact businesses are those companies, of varying size and legal form, that integrate the generation of positive and measurable social and environmental impact with economic sustainability in their business model. How do we navigate the pre-existing productive fabric in the face of the impact revolution and the obligations—as well as opportunities—of the European digital and green transition? We discuss this with representatives from the world of impact investing, finance supporting regional innovation, the social enterprise sector, and politics.
Advocacy and Communication
SIA - Social Impact Agenda Italia Head of Sellalab Torino | Head of Ecosystem dpixel
Sellalab dpixel Responsabile Marketing
CNA - Artigiani Imprenditori d'Italia Venture & Fellowship Director
Ashoka Italia Responsabile Innovazione e Startup @Emilbanca
Emilbanca Startup Acceleration Program Manager
SocialFare Head of Civic Imagination Area
Fondazione Innovazione Urbana Rusconi Ghigi - Alleanza Transizioni Giuste Innovative Finance Advisor
Save the Children 15 june
10:20 - 10:40
AI Marketing
Branded
Revolutionizing Content Creation with AI: Tools, Tactics, and Ethics
Sponsored by
Explore how AI is transforming content creation with automated tools and strategies. Learn about AI's role in enhancing content quality, optimizing strategy, and navigating ethical considerations. Discover practical applications and the balance between AI efficiency and human creativity.
Head of Content Marketing & Partnerships
GetResponse 15 june
10:20 - 11:00
E-Commerce
Branded
Revolution of Feeds: Omnichannel at the Heart of Corporate Strategy
Sponsored by
The goal is to highlight how the Feed Manager can drive the Omnichannel strategy. A tool at the service of companies that want to operate in the multichannel field in an automated way and revolutionize their online business.
CEO
Connecteed Business Developer
Connecteed 15 june
10:20 - 11:00
Content Marketing
Communication strategies to change the environmental narrative
WWF and the new brand platform 'The Panda is us' to save habitats and species, including humans.
Head of Communications
WWF Italia Executive Creative Director
Accenture Song Italia 15 june
10:20 - 10:40
Digital Media & Journalism
Branded
The role of AI in disinformation and misinformation: how to promote the quality and reliability of news
According to the World Economic Forum Global Risks Report 2024, manipulation and falsification of information represent the most serious short-term risk to the world. In the next two years, misinformation and disinformation will be the greatest challenges to the democratic process. This risk is amplified by the widespread use of generative AI in the production of so-called "synthetic content." However, is it possible to instead use AI to promote reliable and high-quality information ?
President & Co-Founder
FakeBusters Giornalista scientifico
Varie Marketing Manager
L'Eco della Stampa 15 june
10:20 - 10:40
Content Creators
The "Death" of the Follow
In the last two years, we have witnessed a Copernican revolution of social media as we have known them. With the introduction of the "For You" section on TikTok (and all the imitations that have followed), we no longer see the content of the people we follow but rather the content that the algorithm believes will interest us. This deeply changes the relationship between creators and their followers, as well as the strategy of companies aiming to pursue marketing objectives on social media
Content Creator
Alessio De Santa 15 june
10:20 - 11:00
Blockchain
From Bitcoin to Decentralized Finance: Opportunities Offered by Crypto Assets for the Future
Explore the evolution from Bitcoin to decentralized finance, analyzing the opportunities and challenges in the world of crypto assets. Discover how new technologies are revolutionizing financial markets and opening new perspectives for investors and innovators. This speech will provide an overview of emerging trends and potential applications of blockchain in the future of finance, including a regulatory compliance perspective.
Founder and Consultant | FinTech and Crypto/Digital-asset Lawyer
Karuna Ethical Blockchain Advisory 15 june
10:20 - 10:40
Tech Policies and Communities
Beyond the Chronometer: How digital is revolutionizing the world of sports
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Moderator: Laura Tommasini
In collaboration with CONI - Emilia-Romagna
In the digital era, the intersection of sports and health grows increasingly vital. This panel will delve into the diverse facets of this digital revolution in health and sports, exploring how technology aids physical and mental well-being. It will analyze how apps, wearables, and online platforms monitor activity, tailor training programs, and offer targeted nutrition advice. Addressing challenges like online misinformation and data security, experts in sports, public health, technology, and innovation will offer a comprehensive vision of digital well-being's future.
In collaboration with CONI - Emilia-Romagna
In the digital era, the intersection of sports and health grows increasingly vital. This panel will delve into the diverse facets of this digital revolution in health and sports, exploring how technology aids physical and mental well-being. It will analyze how apps, wearables, and online platforms monitor activity, tailor training programs, and offer targeted nutrition advice. Addressing challenges like online misinformation and data security, experts in sports, public health, technology, and innovation will offer a comprehensive vision of digital well-being's future.
Director
Sport Press Vice President; Scientific Director
CONI Emilia-Romagna; Regional School of Sport President
GIMBE Foundation 15 june
10:20 - 11:00
WorkTech Policies
Cre-AI-activity: Exploring the New Frontiers of Creative Work
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Moderators: Francesca Cavecchia e Samanta Giuliani
In collaboration with ADCI
The panel will examine the important role of artificial intelligence (AI) in advertising, analyzing how it has transformed the industry and predictions for the future of creative work. It will discuss how AI is changing the creation of advertising content and influencing the ways companies interact with their target audiences. The goal is to explore future opportunities and challenges in the creative job market. Experts and innovators will reflect on the impact of digital innovation and the importance of adapting to remain competitive in the communications industry.
In collaboration with ADCI
The panel will examine the important role of artificial intelligence (AI) in advertising, analyzing how it has transformed the industry and predictions for the future of creative work. It will discuss how AI is changing the creation of advertising content and influencing the ways companies interact with their target audiences. The goal is to explore future opportunities and challenges in the creative job market. Experts and innovators will reflect on the impact of digital innovation and the importance of adapting to remain competitive in the communications industry.
Senior digital planner and strategist
Managing Partner
SBAM Creative Agency Head of Campaign & UI Design
Kettydo+ Head of Creative
SBAM Creative Agency Co-founder; Creative partner
Artificial Intelligence Creative Community - AI/CC; Runway Ambassador
Zetafonts; ADCI 15 june
10:20 - 11:00
Future of Entrepreneurship
How and Why it Makes Sense to Collaborate with the Nonprofit World. The New Frontier of Business: Beyond Benevolence, Strategy.
Get ready to discover a world where profit meets nonprofit and sparks fly! In this session at the Web Marketing Festival, I will unveil why collaborating with the nonprofit world is not just a matter of the heart, but primarily of the head. We won't talk about old-fashioned charity, but about strategies that truly make a difference. Discover how these partnerships can transform your business, bringing tangible benefits and added value that goes well beyond image. Don't miss out, I promise it will be enlightening and, why not, also fun!
Professor Università di Bologna | Consultant of Fundraising
Fundraising.it 15 june
10:20 - 10:40
E-Sports & Gaming
Esports and Gaming: The legal game to win in business
We explore the legal challenges and opportunities in the world of eSports and gaming. This talk provides an overview of the regulations, contracts, intellectual property and tax issues that industry players must address to successfully navigate the global marketplace. You'll discover how to avoid legal risks and make the most of the potential of a rapidly growing industry.
Avvocato
Studio Legale FCLEX 15 june
10:20 - 11:00
Video Marketing
The Game of Content
In a communication world increasingly rich with possibilities, content should be chosen for what they can generate. Each format has its own characteristics: virality, positioning, sales, exclusivity but also low cost, scalability, optimization. In our intervention, formats will become playing cards, each with its own characteristics, each suitable for a particular communication and marketing objective. If you are a Marketing Director, this is the game you need to spend more hours practicing, because choosing the right content will decide the conquest of your next kingdom.
Creative Director & Founder
BRIEF (Studio Riprese Firenze srl) Creative Director e Founder
Studio Riprese Firenze 15 june
10:20 - 10:40
Environmental Transformation
Interview with UNDP - United Nations Development Programme
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Interview by: Michela La Pietra
In collaboration with RAI - Pubblica Utilità
In collaboration with RAI - Pubblica Utilità
Deputy director
RAI Pubblica Utilità Communication and Project Analyst
UNDP - United Nations Development Programme 15 june
10:20 - 11:00
Startup Stage
English
Future of Work : Pitch session selected startups
New ways of working, Digital HR, Change management, Diversity & inclusion, Intranet, Intrapeneurship, Meta* for work, Tools for digital nomads, Design & Project/Task management, Voice&Video, Data protection.
15 june
10:20 - 10:40
Innovation Showcase
Fundraising: Choosing the Right Partner to Accelerate the Pursuit of Europe
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Compared to its European counterpart, the Italian VC ecosystem struggles to keep pace in terms of the number of startups founded and the percentage that manage to close Seed and Series A rounds. The reasons behind these phenomena are numerous and varied, and are only partially mitigated by the talent present in the region. BizPlace, with its focus on the tech world and an extensive network of connections in the sector, supports founders comprehensively and helps them realize their business vision.
Deal Flow Manager
Bizplace.it 15 june
10:20 - 11:00
Data Valley
MATERIALS & DIGITAL
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Director
MaX European Centre of Excellence, Uni Modena e Reggio Emilia e CNR-Nano, Modena 15 june
10:20 - 11:00
#mareAsinistra - attrarre talenti in Puglia
Accessibility: APP 118 Deaf
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118Sordi Puglia is the innovative system that enables Citizens who are Deaf, or unable to verbally interact, to independently access the 118 Territorial Health Emergency-Urgency Service of the Region of Puglia through the special app “118Sordi Puglia.”
Garante Disabili
Consiglio Regionale Regione Puglia DIRIGENTE DI SERVIZIO - SERVIZIO SISTEMI INFORMATIVI E TECNOLOGIE
Regione Puglia Presidente
Emergenza Sordi APS Responsabile progetto Accessibilità: APP 118 Sordi
Innovapuglia 15 june
10:30 - 18:30
WMF Activities
Food Truck Area
Check out the Food Truck Area, a dedicated area set up outdoors, where you can sample some local dishes, sandwiches, pizzas, and other food specialties during your WMF downtime!
15 june
10:30 - 10:50
Future Marketing Corner (PAV30 - D21 - E26)
Q&A "Ad oguno il suo retargeting. 6 consigli orientati all'aumento della conversione sulla piattaforma Meta" di Angelo Marolla
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Social Media Specialist
Search On Media Group 15 june
10:40 - 11:00
AI for Future
Advanced
Digital Empathy - Why we fall in love with machines and are not reciprocated
Sponsored by
Anthropomorphic and humanoid robotics are becoming more and more like human beings, as are digital avatars. Thanks to artificial intelligence, their way of relating to us will become more and more indistinguishable from the way human beings relate to each other. This is a 'Turing test' of a higher level, and we will slowly begin to attribute to machines (physical or digital) feelings similar to ours, with very interesting implications on a technical, marketing and social level. This will lead machines to simulate states of consciousness and affection, and will lead humans to develop affection and love for them as well, with questions that we will have to start answering. For example: can a machine have civil rights? Can it be directly responsible for the things it does? Can it be the object of a human being's love or the subject of that love itself? There will then be a new type of 'product' that will take a special place in our lives, a road entirely to be explored.
Innovation
Engineering Group 15 june
10:40 - 11:00
AI Marketing
Ethics, Evolution, and the Future of AI in Customer Experience
Sponsored by
As chatbots and generative AI technologies evolve, they are revolutionizing the customer experience landscape, offering unparalleled opportunities for engagement and efficiency. This presentation will delve into the evolution of conversational AI within the customer experience, highlighting innovative applications and the ethical challenges that arise. We will explore strategies for implementing AI solutions that adhere to ethical standards, enhance the customer experience, and ensure human values remain at the heart of digital interactions, all in alignment with the EU AI Act.
Data scientist & Conversational AI Engineer
Brise 15 june
10:40 - 11:00
Edutech
English
Enhancing edtech in Europe: bottlenecks and opportunities for the talents of tomorrow
European EdTech faces fragmentation and difficulties in upscaling: the biggest difficulty facing job applicants face is that as technology is constantly advancing, skills need regular updating, and they also need to show proficiency in the right technology. This can be overcome by gaining a strong foundation in a relevant skill and improve soft skills. During this panel we will try to provide suggestions to help talents, companies, organizations and institutions gain know-how and become more competitive
Chief of Outreach
EIT Deep Tech Talent Initiative 15 june
10:40 - 11:00
Content Creators
"Yes, it's my job": Cosplay as the new era of marketing
Cosplay has invaded the market, transforming from a simple hobby into a special asset of next-level marketing. Presenting various case histories, we will see how it all began with the introduction of a certain professionalism into a market unable to handle the business value generated by the endless possibilities that Cosplay can bring in the field of upselling, mouthtalk experience, and brand reputation. We will also analyze the future possibilities that this market could open up to anyone who has the insight to get on board this Blue Ocean.
Project Manager, Social Media Manager, Creator
The Best Blend e Cospro 15 june
10:40 - 11:00
Book Presentation
FLACO talk
There is none so deaf as those who will not hear
Communication and information of people with hearing disabilities
Inaccessibility, indifference, difference, barriers. Soundproofing is not just a "privilege" for deaf people. This talk is an opportunity to address the topic of D&I across the board, starting from deafness and reaching out to a world that refuses to hear (or can no longer hear).
DE&I Manager e founder
The Deaf Soul Social media expert e founder
The Deaf Soul Autrice e creator
15 june
10:40 - 11:00
E-Sports & Gaming
Branded
Introduction to Dronesoccer and the Federation of International Dronesoccer Association (FIDA)
General Manager
Dronesoccer Association 15 june
10:40 - 11:00
Environmental Transformation
Traduzione Technology in the service of road safety
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Interview by: Andrea Portante D’Alessandro
In collaboration with RAI - Pubblica Utilità
In collaboration with RAI - Pubblica Utilità
Offer and Services Manager
RAI Pubblica Utilità Deputy Police Commissioner and Director
Parma Traffic Police Section. 15 june
10:40 - 11:00
Innovation Showcase
Artificial Intelligence Applied to Contracts: Will We Still Need Lawyers in the Future?
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A study by the McKinsey Global Institute suggests that approximately 50% of tasks currently performed by human beings could be automated as technologies currently under development become refined and globally adopted!How will this phenomenon impact the business world, particularly the legal support that businesses require?During this session, companies and professionals have the opportunity to learn about new legal-tech software and discover whether they are already capable of replacing lawyers, or alternatively, if they represent the only way to help lawyers become efficient in supporting businesses.
CEO
LexHero 15 june
11:00 - 11:20
Tech Policies and Communities
Presentation of the book "The Algorithms of Power. How AI will rewrite politics and society."
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Moderator: Massimo Bugani
Councilor for the Digital Innovation
City of Bologna Author of the book
“Gli algoritmi del potere. Come l’IA riscriverà la politica e la società” 15 june
11:00 - 11:20
Future Marketing Corner (PAV30 - D21 - E26)
Academy - Google ADS for E-commerce
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Senior SEM Specialist
Search On Media Group 15 june
11:00 - 11:40
#mareAsinistra - attrarre talenti in Puglia
Facilitation tools to support investment attraction in Puglia
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Program Manager della Funzione Promozione del Lavoro e dell'Innovazione
Puglia Sviluppo Spa 15 june
11:00
Mainstage
Live Perfomance
15 june
11:10 - 11:50
Mainstage
Live Concert
Musician & Songwriter
15 june
11:30 - 12:15
WMF Activities
Roundtable : Social Innovation: sfide, opportunità e strumenti per misurarla
Arena Seedble - OVH cloud | PAV. 30 | L'innovazione sociale è un campo in continua evoluzione, che si propone di affrontare le sfide più urgenti della società attraverso la progettazione e collaborazione. In questa tavola rotonda, riuniremo quattro esperti per esplorare le sfide e le opportunità che caratterizzano questo panorama dinamico. Ci immergeremo in dati, pratiche, casi studio e narrazioni dedicati a chi vuole generare un impatto positivo all’interno e all’esterno della propria organizzazione e della propria comunità, grazie all’equilibrio tra profit e purpose. Discuteremo inoltre gli strumenti e le metriche chiave per misurare l'impatto dell'innovazione sociale, garantendo che i nostri sforzi generino un cambiamento positivo e duraturo.
Sustainability Manager
Seedble 15 june
11:30 - 12:00
WMF Activities
RAI Eta Beta in diretta dal Wmf di Bologna
Con Massimo Cerofolini, conduttore del programma di tecnologia su Radio1 Rai, gli ospiti del Festival per parlare dei risultati del G7, dei nuovi prodotti di Apple, delle nuove applicazioni degli algoritmi generativi nella politica e nell’economia mondiale.Massimo Cerofolini, giornalista, conduttore di Eta Beta su Radio1 Rai, inviato di Codice per Rai1, curatore di podcast a tema tecnologico su RaiPlaySound.
Giornalista
Rai 15 june
11:40 - 12:00
Future Marketing Corner (PAV30 - D21 - E26)
Interview to Donata Columbro
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Journalist, writer, public speaker
tispiegoildato.it COO Consulting
Search On Media Group 15 june
11:50
Mainstage
Opening Ceremony Day 3
15 june
11:55
Mainstage
English
Designing Water's Future: Urgent Strategies for a Water-Stressed Economy
Design Strategist and Founder
Actual and Zero+ 15 june
12:05
Mainstage
Meteorology and Climate Change: 30 Years of Data and the New Normality
Meteorologist
3BMeteo Meteorologist and Head of Media
3BMeteo Digital Strategist
kirweb 15 june
12:10 - 12:30
Future Marketing Corner (PAV30 - D21 - E26)
Interview to Umberto Basso
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Managing Director
AKQA COO Consulting
Search On Media Group 15 june
12:25
Mainstage
Live Performance
Performers
15 june
12:30
Mainstage
#SaveSSN: together to protect the National Healthcare Service.
Back in 2013, the GIMBE Foundation launched the "Save Our National Health Service (NHS)" campaign to raise awareness among decision makers, professionals and citizens about the need to put the NHS back at the center of public debate and the political agenda. But after 11 years we are actually sliding from an SSN established to protect a fundamental right to 21 regional health systems based on the laws of the free market. Universality, equality and fairness have been betrayed, with serious health and economic consequences for people. That is why the GIMBE Foundation launched the civic network #SalviamoSSN, to actively engage everyone in protecting and revitalizing the SSN.
President
GIMBE Foundation 15 june
12:40
Mainstage
Research and development for advancement (Title Soon Online)
Professor
Politecnico di Torino 15 june
12:50
Mainstage
Costruire il futuro dell'Italia con le lenti della demografia
Immigrazione, scuola, welfare: le politiche in grado di cambiare le rotte di una società il cui destino può e deve essere cambiato. Anche guardando agli esempi positivi di Germania, Svezia e Corea del Sud.
Rector
Bocconi University 15 june
13:00
Mainstage
Fighting Mafias
Public Prosecutor
Court of Naples Author and Mafia Expert
15 june
13:15
Mainstage
Managing the journey of the Ducati Client
How technology, guided by Human Touch, powers Ducati Client Experience excellence and Sales performance growth.
Vice President Global Sales and After Sales & Board Member
Ducati Motor Holding 15 june
13:20 - 14:20
Innovation Showcase
Calabria Straordinaria Showcase
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Titolare
visionspace CEO & FOUNDER
AMAL ITALY CEO
Tatics Group Director
Digital Cultural Museum CALABRIAEXCESA – Fondazione Culturale “Paolo di Tarso” CEO | PROJECT MANAGER
PROTUR MEDIA Co-Founder
Aliva Wood srl Ceo
Qbitsoft srl Co-Founder
Aliva Wood srl Imprenditrice | Co-founder di Melazeta srl | TEDx Speaker | Unstoppable Women | Delegato Filiera Digital e Membro del Consiglio Generale Confindustria Emilia
CEO @Melazeta srl Consigliere Provinciale
Provincia di Crotone - E.G. A.M.P. Capo Rizzuto 15 june
13:25
Mainstage
English
Global Impact Challenge - The Final
The 4 Global Impact Challenge finalists will compete on stage: Shambapro, AI Protein, Tissuelab and Athena Greensolutions. 3-minute pitches to wow the judges and win the grand final prize.
15 june
13:40 - 14:20
Augmented & Virtual Reality
HyperReality in the Midst of Convergence between Spatial Computing and AI
The speech will explore the intersection between spatial computing and artificial intelligence, which is defining a new era of mixed reality. This convergence not only expands the boundaries of what is possible in technological innovation but also redefines human interactions with the digital world. Through an overview of fundamental concepts, practical applications, and case studies, the speech aims to provide an understanding of the potential of HyperReality. I will delve into how this technological fusion offers unprecedented opportunities for sectors such as education, healthcare, entertainment, and many other industries, highlighting the ethical and social challenges that accompany these advancements.
Founder & CEO
ICONICO 15 june
13:40 - 14:20
Google Innovations
English
Generative AI in Marketing: Cut Through the Hype & Unlock Real Value
Generative AI: Is it marketing's next revolution or just another buzzword? In this session, we'll separate hype from reality. Discover the true potential of Generative AI for marketing and how it can supercharge everything from content creation to personalization. I'll share cutting-edge use cases and real-world solutions my team @ Google has built. Get ready to walk away with actionable insights and strategies to unleash Generative AI's power for your marketing success.
Staff Software Engineer
Google 15 june
13:40 - 14:20
Influencer Marketing
Advanced
Influencer Marketing from A to (Gen) Z
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Strategies, Tips, and Secrets: Everything They Never Told You about Influencer Marketing. This speech goes from A for Ambassador to B for Brief, guiding the audience letter by letter to discover a much-debated but truly misunderstood subject. How do relationships develop in this field? How can you tell if a quote is right or wrong? What is behind a contract, and who should create it? And who determines the outputs? Us or the client? Because knowing about bulls is one thing, being in the arena is another.
Founder La Content | Author | Storyteller
La Content 15 june
13:40 - 14:20
Tech for No Profit
DIGITAL PHILANTHROPY
In the digital age, even the approach of philanthropists has undergone significant changes. This speech will showcase international case studies on new engagement strategies for high-value donors
CEO
Thegoodskill 15 june
13:40 - 14:20
AI Marketing
Advanced
Case studies of analysis and activation of First Party Data (CRM & Behavioral) with AI
Sponsored by
We are often sitting on a treasure of unexpressed value, and the right mix of strategy and technology can help us unlock its potential. Through real cases in different fields (including banking, retail, B2B lead generation), we will discover how to extract value from first-party data, turning it into our main asset to improve marketing performance and open up data monetization scenarios that we never imagined could exist, while respecting user privacy and integrating seamlessly with the existing marketing stack
Growth Director
ByTek 15 june
13:40 - 14:00
Content Creators
From YouTuber to Business: How to Build a Professional Enterprise from Content Creation
The presentation will begin with a brief account of Alessandro de Concini's professional journey, from social media dissemination to creating a company now part of a large group. This will illustrate how one can transition from being a simple digital creator to a structured and professional entity. Through case studies and concrete examples, we will explore the strategy for building an entrepreneurial project starting from one's own community and a recognized and respected brand.
Imprenditore digitale / Content creator / Divulgatore / Insegnante
Imprenditore digitale 15 june
13:40 - 14:20
AI for Future
The Imperfect Algorithm: Why AI's Flaws Are Its Greatest Strength
Sponsored by
The paradox of Artificial Intelligence is that we are talking about a revolutionary yet inherently imperfect technology. However, the flaws of AI are not a limitation but the key to its potential. AI, being a human creation, reflects our own imperfections, and this characteristic can drive innovation and growth. That's why we must embrace imperfection and see AI in a new light, highlighting how the symbiosis between humans and machines can lead to a future where the imperfections of both complement each other.
CEO
Antifragile 15 june
13:40 - 14:20
Back-End & Cloud
Automating Azure with Serverless Technologies
In a complex and articulated world like Azure's, it's crucial to be able to automate certain management operations. Rotating security keys, renewing expiring secrets, synchronizing services that don't have out-of-the-box synchronization modes are just some of the operations that we "must" implement in our solutions effectively and efficiently. Technologies like Azure Functions, Logic App, Event Grid come to our aid for this, providing us with a range of services that allow us to implement these tasks efficiently and cost-effectively. In this session, we will explore what events are in Azure and how they can be leveraged using Serverless technologies to achieve the desired outcome
Technical Trainer
Microsoft 15 june
13:40 - 14:20
SEO
Cracking the Code: Market and Competitor Research for Global Success
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Crack the code to a successful global expansion through comprehensive market and competitor research. Gain invaluable insights into understanding target markets and audiences by leveraging market and competitor research to craft winning international strategies. Attendees will learn why and how to adapt SEO and digital marketing efforts to diverse cultural landscapes to ensure maximum online visibility and a competitive edge in this challenging online landscape.
International Consultant & Trainer
MC, International SEO & Digital Strategy 15 june
13:40 - 14:20
Ethics & AI
The future of AI ethics
A retrospective study shows that the future of AI technologies has never been aligned to our previous expectations. As a consequence, AI ethics, i.e. the branch of philosophy that aims to provide rules of behavior in a world shaped by AI, cannot be limited to risk avoidance, because the opportunities and dangers of the technologies cannot be fully anticipated. We will show that future AI ethics will be neither a legal regulation, nor a set of norms, but a working methodology.
Emeritus Professor
Sorbonne University 15 june
13:40 - 14:00
E-Commerce
10+ activities to drastically increase your e-commerce conversions
Sponsored by
Many e-commerce businesses struggle to "scale" or find economic sustainability in their growth. In his speech, Francesco Chiappini presents 10+ activities to increase e-commerce conversions with practical examples and case studies
CEO
Ecommerce School Srl 15 june
13:40 - 14:00
Edutech
Everyone says AI love you: how artificial intelligence and STEAM are changing schools
Schools are changing at an unprecedented pace: accelerated investments from lockdowns and the National Recovery and Resilience Plan (PNRR) have equipped them with a digital framework, from which many wonder how Chat GPT & co will impact teaching, but the transformation is already underway and happening as we speak. How are AI and STEM being utilized, and what hopes and fears are shaping their trajectory? An overview of edtech today.
Vicepresidente di CampuStore - CEO e Founder di IFE Academy
CampuStore - IFE Academy 15 june
13:40 - 14:00
Impact to Business
Introduction to the second part of the program
The Italian Digital Nomads Association, in collaboration with Search On, HUBitat Network, and the Italia Digitale Association, will present the second edition of its annual conference on digital nomadism in Italy. Come and discover how you too can actively contribute to supporting this process.
Presidente
Ass. Italiana Nomadi Digitali Innovation Manager | Rete Hubitat
Search On Media Group 15 june
13:40 - 14:20
Social Media Strategies
AI for Social Media Strategies: Practical Techniques and Tools in Action
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Discover how artificial intelligence can revolutionize our social media strategies. This speech provides an overview of practical techniques and tools, demonstrating with concrete examples how AI can optimize content management, engagement, and data analysis. A must for digital marketing professionals!
Digital Advertising Expert, Strategist e Co-Founder
Advplus 15 june
13:40 - 14:20
Content Marketing
The creativity comes from my cousin's computer
The speaker will focus on the development of computational creativity, tracing its evolutionary milestones: from the origins with the pioneering figure of Ada Lovelace, who is credited with the first algorithm explicitly intended to be processed by a machine, to the imminent scenarios characterized by deep learning and machine learning systems. By outlining the past, present, and future of the creative role, a perspective will be offered where the themes of omnichannel and conversational dynamics intersect.
Creative Director & Author
sergiospaccavento.it 15 june
13:40 - 14:00
Digital Media & Journalism
AI: opportunity or threat for Publishing
The massive development of Artificial Intelligence (AI) and its various applications threaten copyright and risk further undermining the publishing industry. And practitioners are demanding protections. How can policy and regulatory action be taken to prevent a drift? And what, instead, are the opportunities for stakeholders?
Partner
The Vortex Partner
Studio Legale Ughi e Nunziante President & co-founder
Gn Media 15 june
13:40 - 14:00
Book Presentation
FLACO talk
The podcaster who read books for success
But does reading 50 books a year really do any good?
How can a podcast change a person's life? The author, Davide Mastrosimone, started it for fun, for training, to pace himself, out of passion. Then his podcast exploded. And the two passions (podcasts and personal growth books) aligned in a dimension that we could call coaching. We talk about it with the top podcast expert in Italy, Francesco Tassi.
Founder
VOIS Podcaster
Libri Per Il Successo 15 june
13:40 - 14:00
Blockchain
The Blockchain works because humans fail. What future awaits us?
Nowadays, Bitcoin is 15 years old, but blockchain technology is much older. Why is it only now becoming so fundamental? Among blockchain applications, cryptocurrencies, smart contracts, web3, NFTs, and the metaverse, let's discover together what the future holds with one of Italy's leading experts who has been working in the field for over 11 years.
Tencologo
Director of The Blockchain Management School 15 june
13:40 - 14:20
Digital Strategy
Product-led growth: what does it mean and how to achieve it
Product-led growth is a business strategy that focuses on using the product itself as the primary driver of customer acquisition, retention and expansion. In a product-led growth approach, the product is designed to be user-friendly, easily accessible and capable of guiding users through the value it provides. Product-led growth is an increasingly significant trend in the software and tech industry: but what does it mean concretely? And how to implement a successful product-led growth strategy?
Product Marketing Lead, Finance Management
Qonto Product Marketing Lead - Business Account
Qonto 15 june
13:40 - 14:20
Future of Entrepreneurship
Empowering Futures: Business Visions in the Digital Age and Beyond (Round Table)
Founder
Sisters Founders Founder & Digital strategy
TWOW Partner Business Consulting
Lutech Next Presidente
Puglia Women Lead CEO & Founder
TA-DAAN 15 june
13:40 - 14:00
E-Sports & Gaming
VIRTUAL PRODUCTION IN THE ESPORT WORLD
CTO
The Pepegas Team 15 june
13:40 - 14:20
Video Marketing
Reel/Food/Creativity: Guide to Creating Engaging Videos
Learn how to create compelling food videos, starting from the idea and storyboard. We will discover tricks for telling captivating stories while keeping the attention high. Through concrete examples, we will see how enticing images and well-structured scripts can transform food reels into unforgettable experiences. Finally, I will share my method for producing many food reels in a short time and winning formats to inform, entertain, and sell.
Food photographer, content creator e social media manager.
Food photographer, content creator 15 june
13:40 - 14:20
Startup Stage
English
Future of Work : Pitch session selected startups
New ways of working, Digital HR, Change management, Diversity & inclusion, Intranet, Intrapeneurship, Meta* for work, Tools for digital nomads, Design & Project/Task management, Voice&Video, Data protection.
15 june
13:40 - 14:20
Data Valley
Artificial Intelligence: Opportunities and Risks
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Direttrice del Centro Interdipartimentale su Human-Centered Artificial Intelligence
Università di Bologna 15 june
13:40 - 14:20
WorkTech Policies
Sports and E-sports: Union and Social Integration in a Digital World
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Moderator: Alessandro Mossini
In collaboration with CONI Emilia-Romagna
The talk examines how sports and e-sports can foster social togetherness in an era of increasing isolation. Based on the research “The Social Impact of Sports and E-Sports,” the talk explores how these activities promote interaction and cohesion among individuals from diverse backgrounds. Through case studies and experts, the positive impact on sociality and community well-being is highlighted, showing concrete examples of breaking down cultural and social barriers. Participants will reflect on new ways of connection and inclusiveness in a digitized reality.
In collaboration with CONI Emilia-Romagna
The talk examines how sports and e-sports can foster social togetherness in an era of increasing isolation. Based on the research “The Social Impact of Sports and E-Sports,” the talk explores how these activities promote interaction and cohesion among individuals from diverse backgrounds. Through case studies and experts, the positive impact on sociality and community well-being is highlighted, showing concrete examples of breaking down cultural and social barriers. Participants will reflect on new ways of connection and inclusiveness in a digitized reality.
Sports Journalist
Corriere della Sera Member of the Finance Commission
Chamber of Deputies Member of the Finance Commision
Chamber of Deputies Member of the Justice Commision
Chamber of Deputies President
CONI Emilia-Romagna; Regional School of Sports Vice President; Scientific Director
CONI Emilia-Romagna; Regional School of Sport Technical Coordinator
CONI - Emilia-Romagna Regional Committee Professor
University of Parma 15 june
13:45
Mainstage
WMF Innovation Awards: Drone Soccer Club Challenge
15 june
13:50
Mainstage
15 june
13:55
Mainstage
Closing Session
15 june
14:00 - 14:20
Content Creators
Climate and Social Crisis: Not Easy, but Useful
The younger generations are always on everyone's lips. "You are the future." But we are also the present, and the present we live in is one of uncertainty, instability, social and environmental crises. Generation Z is the most burdened by the climate crisis, yet it is also the generation that is trying the hardest to make a difference. Even online.
Climate Activist & Content Creator
telospiegasofia 15 june
14:00 - 14:20
Book Presentation
HOEPLI - THINKING ABOUT THE FUTURE
Business Model You
Is your career really sustainable?
Today we live in a climate of unprecedented uncertainty and volatility. All professions are challenged by unstoppable trends: the ubiquity of AI, the normalisation of hybrid work and the rising tide of global conflicts and crises. In this new context, workers must increasingly be able to reinvent their jobs and careers. But how to do this in a sustainable way? By leveraging the same logic as start-ups: strategic marketing, design thinking and artificial intelligence. Luigi Centenaro, co-author of Business Model You, an international success translated into more than 20 languages, explains.
Fondatore
BigName Editor
Casa Editrice Libraria Ulrico Hoepli S.p.A. Redattrice, digital content creator, moderatrice
Senza Filtro 15 june
14:00 - 14:20
E-Commerce
Branded
Shopify Plus, una Soluzione unica per eCommerce B2B e B2C: Il caso di Pepemio ed Msx Distribution
Sponsored by
Racconteremo come abbiamo aiutato MSX a trasformare la propria presenza online migrando i suoi e-commerce B2B e B2C da Magento a Shopify Plus. Scopriremo perché Shopify Plus è la piattaforma ideale per il B2B, grazie a funzionalità avanzate che consentono di creare e-commerce complessi. Vedremo come SEO e UX siano state personalizzate per differenti target, dimostrando la versatilità della stessa piattaforma.
Technical Manager
Boraso Marketing Manager
Boraso Sales & Marketing Manager
Boraso 15 june
14:00 - 14:20
Digital Media & Journalism
Branded
From Dawn to Dusk: How and When Communicators Use Media Intelligence
What does a typical day look like for a media relations manager? While it may be true that the word "routine" doesn't exist for communication professionals, it is equally true that there are tools that make their work more organized and efficient, especially when used timely. From media monitoring platforms to media analysis dashboards, including institutional and social media communication, we introduce the essential tools for the new digital press office.
Project Leader - Marketing
L'Eco della Stampa 15 june
14:00 - 14:20
Edutech
Branded
Ethics, aesthetics, and the future of edutech. Stems, humanities and the equivocation of needs
Digital innovation impacts school teaching practices in profound ways. However, in order to gain a comprehensive perspective on the state of the art and possible futures of schooling, it is necessary to also consider this phenomenon from the side of the digital transformation of learning and cognition. In this talk, we explore the ethical and aesthetic implications of emerging educational technologies, with a focus on the individual learner, the need to integrate stem and humanities into his or her skill set, to shape a cultural encyclopedia fit for the future.
Presidente
Archilabò 15 june
14:00 - 14:20
Blockchain
Gaming e NFT: the legal challenges for operators
The convergences between gaming and blockchain represent a new frontier in the video game industry. What challenges, therefore, will sector operators have to face? We will delve into the use of blockchain technology, the revolutionary application of NFTs in the gaming context. We will discuss the possibility of awarding prizes in NFTs and explore methods for protecting intellectual property assets. To conclude: tips & tricks for sector operators
Counsel
LEXIA 15 june
14:00 - 14:20
E-Sports & Gaming
Development of post-pandemic esports market
CEO EXEED
GIGABYTE Regional Manager 15 june
14:00 - 14:20
Impact to Business
Working isn't what it used to be
What do "umarell" and smart working have in common?
Scrittore e agitatore culturale
Edizioni Pendragon 15 june
14:00 - 14:20
#mareAsinistra - attrarre talenti in Puglia
AI in MedTech: the Sestre Case and Innovation in Patient Care
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Sestre, a startup that is developing a solution that leverages artificial intelligence and nutraceutical supplements to revolutionize the approach to treating fertility and female hormone dysfunction, improving patient care and enhancing medical research. With support from the regional TecnoNidi fund, Sestre has developed its MVP, attracting additional Italian and European funding to advance the digital transformation of reproductive health.
Chief Growth Officer
Sestre 15 june
14:20 - 15:40
Startup Stage
English
Future of Health : Pitch session selected startups
Digital health, Well being, Telemedicine, Healthcare supply, Patient Engagement, Medical devices, Fitness apps, Remote monitoring, Biotech, Ageing, Omics.
15 june
14:20 - 14:40
AI for Future
The Imaginative Application of Artificial Intelligence
Sponsored by
Umberto Basso presents the use of AI in advertising, illustrating how the AKQ teams have experimented with various applications of AI, from inventing new sports to innovative advertising campaigns. He explains the AI-supported creative process to enhance innovation, efficiency, or effectiveness of the results, using an approach based on breaking down processes into "Diamonds".
Managing Director
AKQA 15 june
14:20 - 14:40
Book Presentation
THE STORY OF SUBITO.IT and the second-hand effect - A second chance for things and people in the circular economy
There is no simple formula for successfully leading a company, but you certainly need to have a method for keeping all the variables under control and preparing for every eventuality. In his book Management of Uncertainty, Giuseppe Pasceri, over thirty years of work as a manager of leading tech companies, linking the best existing management practices and models and integrating them with some original models, offers an easy-to-apply tool for anyone who finds themselves creating or leading a business of any kind in any industry. We talk about it with Giuseppe Pasceri and Michele Riva
CEO
ROI Edizioni CEO
Adevinta 15 june
14:40 - 15:20
E-Commerce
Advanced
Omnichannel Search: From Google to perplexity.ai, How Information Retrieval Evolves Before a Purchase.
Sponsored by
In a world filled with an abundance of content but very few answers, Italians are seeking the most effective way to find the information they need by utilizing multiple search properties. How is their information-seeking behavior changing? What are their expectations regarding artificial intelligence applied to search? Whom do they trust before making a purchase? The data from the FIND Observatory tells the story of how Italians search online before making a purchase and how this behavior is evolving.
Founder & CEO
FIND 15 june
14:40 - 15:20
Digital Strategy
Advanced
Why promoting your product will NOT increase your sales
When we think of sales we think that need to speak and communicate about our products and services constantly. But the question becomes is how many times can you talk about the same product? It gets boring. People don’t want to be sold. People want to be inspired. In this speech, Alexander Novicov will share with us how we can increase our sales by not talking about our products, but actually communicating about the absence of our product. He will share insights and ideas that businesses can implement and increase their sales.
CEO
Way Boutique Agency 15 june
14:40 - 15:20
Google Innovations
English
Advanced
Maximize your ROI with AI-powered YouTube Ads
The rise of streaming has transformed how we consume video - it's now accessible on any device, in any format, at any time. Navigating these shifts in the video and consumer landscape can be daunting for marketers. In this section, we'll discuss a few of the exciting ways that Google AI will enable you to easily tap into the scale of marketing through YouTube Ads solutions like VRC, VVC, and Demand Gen, while empowering you to multiply your marketing in safe and effective ways.
YouTube Ads Product Lead @Google
Google 15 june
14:40 - 15:20
Social Media Strategies
Advanced
LinkedIn & Artificial Intelligence: Practical Guide to LinkedIn's AI Features
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AI is becoming increasingly present in our work and on our platforms. LinkedIn is no exception and has introduced numerous AI-based features. Knowing them and being able to leverage them to one's advantage becomes essential for success on LinkedIn in 2024. Let's explore together all the innovations introduced by the platform, as well as best practices, strategies, and tips for successfully utilizing them in our marketing, advertising, and social selling activities
Digital Strategist
A.C. Marketing 15 june
14:40 - 15:20
Back-End & Cloud
Don’t break GraphQL, extend it!
GraphQL is powerful technology to retrieve and send complex structures from remote locations with a simple and
effective syntax. One of its perks is avoid under-fetching and over-fetching as the client specifically requests the
fields it’s interested in. But what happens if we need to enrich or customize the data set and we can’t modify the upstream GraphQL server?
Shall we break the spec? In this talk I will show you how to use the resources the GraphQL specification already gives us to solve this issue
without having to break the rules.
Node.js TSC Member, Principal Engineer at Platformatic, Polyglot Developer
Platformatic 15 june
14:40 - 15:00
Influencer Marketing
Behind the scenes of Lino Banfi's Social Media Strategy
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How we helped an icon of Italian television break into Social Media with videos garnering tens of millions of views and international collaborations
Social Media Strategist
Social & Impact srl 15 june
14:40 - 15:00
Augmented & Virtual Reality
Fun & Fan: New Opportunities from the Encounter of Augmented Reality with Live Sports Entertainment
Stadium matches provide a 360° experience, and it's essential to capture fans' interest and animate pre-game and halftime with interactive entertainment. If the LA Rams are pioneers of Fan Engagement with augmented reality, AC Milan in Italy has brought the AR Fan Cam to Europe for the first time to engage and involve fans in interactive play. In this speech, we will explore current and future opportunities and the key points of an AR Live Sport Entertainment project.
XR Developer
Viewtoo 15 june
14:40 - 15:00
AI for Future
Human + AI: How to Make Them Work Together to Unlock New Scenarios and Opportunities in the Future of Work
Sponsored by
In the era of multimodal AI, what scenarios are emerging in the future of work? In this talk, we explore how to move from hype to practice, analyzing trends and seeing how to leverage new processes and growth opportunities at both individual and company levels: non-linear career paths, 'exponential' and decentralized organizations.
Director | Digital Marketing
Alkemy 15 june
14:40 - 15:20
Tech for No Profit
Communicating peace
A proposal for an in-depth look at EMERGENCY's communication, starting from the collaboration with the advertising agency OGILVY in the realisation of annual campaigns to raise public awareness and spread a culture of peace.
Head of Digital
EMERGENCY Head of Strategy
Ogilvy Italia 15 june
14:40 - 15:20
SEO
International SEO for E-commerce: Dos and Don'ts
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Best tech practices and mistakes to avoid when working on optimizing multilingual and/or multinational websites. During the speech, we will explore whether you truly need to launch an international website, how to best choose the domain, pros and cons of ccTLDs and gTLDs, the importance of localization starting from URLs, how to correctly implement hreflang tags and meta tags, differences in geotargeting between Google and other search engines, georedirects, and hosting
Freelancer Canva
15 june
14:40 - 15:00
Blockchain
What are DAOs and why do they have a promising future?
DAOs (Decentralized Autonomous Organizations) represent an evolution in the business sector thanks to decentralization. They consist of a treasury (a series of digital assets), a smart contract (operational rules), and a community (a group of interested parties). Maker DAO is one of the most well-known examples, with a treasury of around $7 billion. Similar to traditional corporations, DAOs operate with complete autonomy through smart contracts, although they are sometimes critically labeled as DINO (Dao In Name Only) due to excessive marketing use. There is a growing interest in a regulated approach at both the European and Italian levels, exploring DAOs as Delegated Authorized Organizations
Founder
First personal coin 15 june
14:40 - 15:00
Book Presentation
Future Visions of Digital Marketing
Future Visions of Digital Marketing takes you on a journey through the major evolutions of the digital landscape, featuring 13 interviews with top professionals in the Italian market. The text explores how digital is transforming, both strategically and operationally, and what we can expect in the near future.
R&D Manager - Business Associate
Clickable Marketing Manager
TS Nuovamacut Redattrice
Libri di Marketing 15 june
14:40 - 15:00
AI Marketing
Advanced
Is your Marketing Effective? Let Bayes Decide!
Sponsored by
This talk explores how a Bayesian Marketing Media Mix model improved WeRoad's marketing strategies. Solving challenges from limited third-party cookies and privacy concerns, the model analyzed complex interactions between channels like online ads, social media, and promotions, incorporating expert knowledge and factors like delays and saturation. Attendees will learn about the Bayesian method's significance, its impact on WeRoad, and how to apply similar models in their business strategies.
Head of AI
xtream 15 june
14:40 - 15:00
Ethics & AI
Synthetic data: a cutting-edge technology to combine research, privacy, and ethical AI development
Synthetic data is a revolutionary paradigm: obtained through generative AI, it replicates the statistical patterns of a real dataset. Being artificial, they lack information attributable to individual subjects, making them ideal for replacing personal data in AI analyses and applications. They offer extraordinary support in the ethical and responsible development of AI, in compliance with GDPR and the AI Act, significantly contributing to vital areas such as scientific research
CEO e Co-Founder
Aindo 15 june
14:40 - 15:20
Content Creators
Zen-Q's First NFT
We will redefine the concept of NFTs with an exhibition by the artist FLYCAT, the leading Italian figure in the world of Writing and urban art. The first NFT created for Zen-Q will be unveiled. You will witness something that will never be repeated.
Artist
Zen-Q 15 june
14:40 - 15:20
Content Marketing
Advanced
Content and AI: prompts and ready-to-use ideas for your multi-channel strategy
Place your creativity at the center with the help of AI to effectively tell your story and project. In today's web landscape, it's crucial to be seamlessly discovered by our audience. However, this doesn't mean being everywhere; rather, we need to be present in the right touchpoints, with quality content, while clearly understanding our brand and ideal customer. In this session, we will explore how, with the assistance of AI, a well-equipped toolbox, and defined operational workflows, your strategy will gain more visibility and conversions! Through case studies and ready-to-implement ideas, you'll be able to draw inspiration to immediately enhance your project
Responsabile della formazione
SEOZoom 15 june
14:40 - 15:20
Digital Media & Journalism
Mobile journalism: real-time news editing with apps and equipment
In this speech, we will discuss how, in the digital age, mobile journalism is revolutionizing storytelling. Thanks to advanced smartphones and dedicated applications, journalists can record, edit, and publish content in real time, wherever they are. Tools such as portable microphones, stabilizers, and editing apps enhance the quality and immediacy of news, transforming every reporter into an autonomous and innovative multimedia hub
Giornalista
Sport Press 15 june
14:40 - 15:20
Edutech
Training, digitization and sustainability: how enterprises of the future evolve
Today's forward-looking businesses encounter many challenges, including the need to stay abreast of an ever-running global market. Training, innovation and the ability to conduct a sustainable business are the keys to keeping the door to the future open. SACE accompanies companies on this growth path with solutions within their reach and a unique and free training program.
Manager - Education & Connects Solutions
SACE 15 june
14:40 - 15:20
Tech Policies and Communities
Futuro Digitale: costruire domai tra innovazione e inclusione
Powered by
In collaboration with Legacoop
Chairman
Bo.S.Co Vice President
Indici Opponibili President
Hypernova Società Cooperativa Co Founder
Refresh Academy Digital Specialist
Youlysses Digital Coach Coordinator
Open Group 15 june
14:40 - 15:20
WorkTech Policies
Evolution of Human Resources in the Age of Artificial Intelligence
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Moderator: Kevin Carboni
The panel will explore the use of artificial intelligence (AI) in human resources, discussing its impact on business decision-making processes such as personnel selection and development, performance management, and workforce planning. Ethical issues, data privacy, and transparency in the use of AI in HR decisions will also be addressed. The goal is to delve into how AI can be used effectively and responsibly in the HR context.
The panel will explore the use of artificial intelligence (AI) in human resources, discussing its impact on business decision-making processes such as personnel selection and development, performance management, and workforce planning. Ethical issues, data privacy, and transparency in the use of AI in HR decisions will also be addressed. The goal is to delve into how AI can be used effectively and responsibly in the HR context.
Freelance Investigative Journalist; Author
DeSmog; Lo Spiegone and Wired Italia Full Professor
University Cattolica del Sacro Cuore Human Resources and Organization Director Corporate
De Agostini Group Lawyer, expert in technology law and innovation in public administration
Law Firm E-lex 15 june
14:40 - 15:00
Future of Entrepreneurship
How to adopt 'startup thinking' within a company to foster an entrepreneurial culture
Businesses not only need to open up to the external ecosystem through Open Innovation, but they must also act simultaneously on processes, methodologies, and culture to promote real internal transformation. Startups are not only seen as potential innovation partners but also as organizational and process models to be inspired by, to bring new approaches into the company, fostering people engagement, and spreading entrepreneurial and innovation culture
Ricercatore Senior
Osservatorio Startup Thinking 15 june
14:40 - 15:20
Video Marketing
AI-Video Beyond Image Generation. Wow Tools to Speed Up the Production Process
Generating images of kittens practicing yoga or pandas skiing is undoubtedly fun but not always useful in creating web content. Artificial intelligence in the video field is not just about this. Production times and costs are drastically decreasing. The last few years have seen the emergence and development of platforms that have also forced major players in the industry to change direction. In the presentation, I will introduce some interesting tools for your social videos. Post-production is not reserved for professionals; in fact, fewer technical skills and more original ideas are needed. There is room because I will present those features that will certainly succeed in bringing even the most skeptical and reluctant individuals closer to video creation.
Journalist and video creator
immaginaTiVi 15 june
14:40 - 15:00
E-Sports & Gaming
Gamification of things, generating leads, and retaining users through casual games
Together, we'll discover two successful case studies where casual games have been a fundamental piece in achieving project goals. The projects in question were developed for two different industries, apparel and sports, but they demonstrate how gamification logic can be effective in any context - strengthening clients' digital presence, increasing time spent on the site, and expanding the brand's audience base
Head of Strategy
Playground 15 june
14:40 - 15:20
Impact to Business
Remote working and digital nomadism in Italy: new horizons to improve the lives of individuals and businesses and generate a positive impact on our communities.
The challenges and opportunities of remote working and digital nomadism in Italy, with particular attention to the positive impact on the growth and development of the inland areas of our country.
Responsabile Comunicazione, Content Specialist
Ass. Italiana Nomadi Digitali Presidente
Ass. Italiana Nomadi Digitali CEO
Regia - Concept - Ideazione WMF, Founder e CEO Search On Media Group Co-fondatore
Start-Working Pontremoli Segretario e Coordinatore
Ass. Italiana Nomadi Digitali 15 june
14:40 - 14:50
Innovation Showcase
15 june
14:40 - 15:20
WMF Off
Zen-Q's First NFT
We will redefine the concept of NFTs with an exhibition by the artist FLYCAT, the leading Italian figure in the world of Writing and urban art. The first NFT created for Zen-Q will be unveiled. You will witness something that will never be repeated.
Artist
Zen-Q 15 june
14:40 - 15:20
Data Valley
The impact of Big Data and Hpc on our future
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Direttore del Dipartimento supercalcolo applicazioni e innovazione del consorzio interuniversitario
CINECA 15 june
14:40 - 15:20
Environmental Transformation
Sports Facilities and Technological Innovation: Toward New Horizons
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Moderator: Matteo Fogacci
In collaboration with CONI Emilia-Romagna
The talk examines how new technologies are transforming sports facilities, improving their efficiency, safety and accessibility, and redefining the way we perceive and use them. Based on the research “The Social Impact of Sport and E-Sports,” it also explores e-sports arenas, analyzing how they meet the needs of digital athletes and spectators. Participants will be able to explore the challenges and opportunities of technology implementation in sports spaces, looking at the future of entertainment and sports practice
In collaboration with CONI Emilia-Romagna
The talk examines how new technologies are transforming sports facilities, improving their efficiency, safety and accessibility, and redefining the way we perceive and use them. Based on the research “The Social Impact of Sport and E-Sports,” it also explores e-sports arenas, analyzing how they meet the needs of digital athletes and spectators. Participants will be able to explore the challenges and opportunities of technology implementation in sports spaces, looking at the future of entertainment and sports practice
Telesanterno Sports Editor
GTV Srl President
CONI Emilia-Romagna; Regional School of Sports Vice President; Scientific Director
CONI Emilia-Romagna; Regional School of Sport Professor
Regional School of Sports Member
CONI National Board; Athletes National Commission Researcher SRdS
CONI - Emilia-Romagna Regional Supervisor of Sport facilities
Olympic Committee 15 june
14:40 - 15:00
Future Marketing Corner (PAV30 - D21 - E26)
Academy - Social Advertising for E-commerce
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Social Media Specialist
Search On Media Group 15 june
14:40 - 15:00
#mareAsinistra - attrarre talenti in Puglia
Regional DEA evolution and digitization projects
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The development of a Regional Information System for Prevention and Safety in the Workplace (SILAV) as the first key piece of the Regional Prevention Information System (SIrP) being planned and with which SILAV is to share essential design, architectural, infrastructural and cooperation elements. SILAV and SIRP fit into a context of profound digital transformation. In particular, the project must ensure the monitoring, effectiveness and governance of prevention initiatives conducted at the corporate and regional levels. For the achievement of all these objectives, in fact, the SIrP must also possess suitable functionalities and characteristics to achieve the integration of prevention with other dimensions of regional health and ensure the interaction and information exchange both between the Prevention Information System and, in perspective, with other information systems, health and non-health (i.e. territorial, environmental, urban, labor, ...), so that, through the generation, analysis and synthesis of adequate information flows, it will foster - the knowledge and control of phenomena that affect health and safety; - the development and pursuit of targeted prevention strategies; - the planning and coordination of evidence-based initiatives and interventions; - the continuous monitoring of the Essential Levels of Care The objective of creating a regional information system for prevention must make it possible to offer all the actors involved a series of specific functionalities designed to improve the level of service of services, the efficiency and effectiveness of prevention activities and the satisfaction of people as well as public health monitoring and interoperability with external systems.
Sales Account Manager
GPI SpA 15 june
14:50 - 15:00
Innovation Showcase
STORYTRACING: THE TRACEABILITY EVOLUTION
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CEO
Feelera srl Società Benefit 15 june
15:00 - 15:20
AI Marketing
How Artificial Intelligence is changing Internet Information Retrieval
Sponsored by
Tech Educator
Search On Media Group 15 june
15:00 - 15:20
Influencer Marketing
Creator, influencer, and trends: managing the firestarters of virality (effectively)
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Creators, influencers, and trends are natural drivers of virality, elements capable of boosting the visibility (and performance) of campaigns when integrated correctly. But like all fires, there's also the risk of "burning out," affecting brands and projects. In this speech, we'll explore tools, approaches, and methodologies for utilizing them (and integrating them) effectively.
CEO di 40Degrees & Partner di Openbox
40Degrees 15 june
15:00 - 15:20
Book Presentation
FLACO talk
The new era of writer's block: the creator void
Highs, lows, fears and burnout in content creation
If listening to the community is the secret to a creator's success, then in this talk we have two star speakers. On one side Grace The Amazing, creator and trainer of hundreds of creators, and Yari Brugnoni, founder of Not Just Analytics. The topic is: what can threaten the effectiveness of content creation if you have a clear strategy and perfect CED? Creator block is not a pathology, but it has all the makings of one.
IG & Community Specialist
Onice srl Founder
Not Just Analytics 15 june
15:00 - 15:20
Blockchain
Tokenization: how the blockchain can improve your business
Tokenization represents a crucial aspect of the integration and adoption of DLT and Blockchain technologies in the digital sector. The rapid evolution of standards and functions related to the currently available Tokens opens up a plethora of opportunities and provides a new global scenario in terms of integration and functionality. In this session, we will analyze the state of the art of tokenization, the main use cases by sector, and how this particular aspect of blockchain technology can be easily integrated into the professional field.
Ceo
TokNox 15 june
15:00 - 15:20
Augmented & Virtual Reality
The Interactive Architecture of Creative Learning
Through a design analysis and research on new technologies, focusing on the interaction between humans and machines in the creative field, the intervention explores the integration of immersive experiences and the digital transformation implemented by Istituto Marangoni. The Group has redefined its educational approach to enhance creative learning. The adoption of cutting-edge software and technologies inspired by game design has created a blended learning environment, combining traditional classroom instruction with immersive digital experiences.
Research & Education Director
Istituto Marangoni Headquarters 15 june
15:00 - 15:20
Future of Entrepreneurship
Adaptive Leadership for Driving Innovation Projects
All companies started as start-ups; only some have evolved into large companies or multinationals. Let's explore how the most innovative companies have developed to grow in an era of uncertainty. Experiences teach us that a mindset, adaptive leadership, and a new organization are necessary to help large companies maintain an innovative and experimental approach within a different organizational structure.
Head of Enterprise Agility & Program Governance
NTT DATA Italia 15 june
15:00 - 15:20
E-Sports & Gaming
Competitive Gaming - Exploring the Largest and Most Influential Community in Digital History
We will explore the history of competitive gaming, from the first tournaments to modern eSports circuits and independent ranking platforms. We will navigate through the impressive numbers this industry generates globally and the significance of supporting competitive teams in achieving their goals. Finally, we will share a few stories to illustrate how the world of gamers is transforming the entertainment and publishing sectors, redefining the dynamics of digital engagement.
Head of strategy
Outplayed Gaming 15 june
15:00 - 15:20
Innovation Showcase
Didacta Italia is Community-cation: how to build the community of fairs and events between physical and digital
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Community-cation is communication based on community design. It is an approach that places the target community at the center of the strategy through the bridging role of ambassadors. Together, we will discover the process from scratch through the case of Fiera Didacta Italia, the most important Italian event on educational innovation. From the "rhizomatic" strategy to the creation of a micro-community of ambassadors and phygital spaces like the #socialprof area.
Content strategist e digital (UX) copywriter
Wodka Agency Digital & Communication
Firenze Fiera S.p.A. 15 june
15:00 - 15:20
#mareAsinistra - attrarre talenti in Puglia
From Tradition to the Future: Archaeology and Social Innovation in Rural Salento
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In the heart of Salento, the “Valesio Community Hub” project tackles the challenges of youth depopulation specifically in the rural areas of the territory, turning it into an opportunity for rebirth. With the support of “Luoghi Comuni” - ARTI Puglia, we are reimagining the Messapian-era archaeological park “Valesio” as a social innovation hub. A guided group brainstorming session will allow us to re-design this space together, creating new opportunities for the local community and revitalizing the area.
Co-Founder
Tramoontana - Valesio Community Hub 15 june
15:20 - 15:40
Book Presentation
FRANCOANGELI @ FUTURE
Artificial Intelligence and New Skills
Coordinatore Repubblica Digitale
Dipartimento per la trasformazione digitale Senior Manager IT
Redattrice
Libri di Marketing 15 june
15:20 - 16:00
Impact to Business
Proposals to overcome constraints and simplify processes necessary to make Italy a preferred destination for remote workers and digital nomads.
To become a truly attractive destination and a country tailored to remote workers and digital nomads, it is essential to have a clear and simplified regulatory framework. The Technical Scientific Committee of the Italian Digital Nomads Association has formulated some proposals and launched initiatives to facilitate and support legislators in adopting appropriate measures.
Presidente
Ass. Italiana Nomadi Digitali Presidente CTS Ass. Ita. N.D - Avvocato ed Esperto di diritto migratorio
Ass. Ita. N.D Membro CTS Ass. Ita. N.D. e Consulente del Lavoro
Ass. Ita. N.D. Membro CTS Ass. Ita. N.D. - Co-Founder Whitelibra
Whitelibra Membro CTS Ass. Ita. N.D. - Dottore Commercialista e Revisore Legale
Giornalista, Autrice ed Eperta in Marketing del Turismo
CTS Festival dell'Ospitalità 15 june
15:30
Mainstage
Opening Session
15 june
15:40
Mainstage
Contest Band Emergenti - Premiazione & Live Performance
15 june
15:45
Mainstage
English
Luigi Di Maio
European Union
Special Representative for the Gulf Region 15 june
15:55
Mainstage
Branded
Cooperare per un'innovazione inclusiva e sostenibile
Presidente
Legacoop Nazionale 15 june
16:00 - 16:40
Impact to Business
The projects of the Italian Digital Nomads Association: collaborative proposals to attract digital nomads and remote workers to Italy and inland areas
The Italian Digital Nomads Association has developed a strategic plan to actively promote the growth of a movement of people free to live and work anywhere in Italy. In this panel, you will have the exclusive opportunity to discover an innovative and collaborative project aimed at transforming our territories, villages, and small communities in inland areas into regenerative and transformative living spaces and into unique working environments in the world for remote workers and digital nomads.
Responsabile Comunicazione, Content Specialist
Ass. Italiana Nomadi Digitali Vice Presidente
Ass Italiana Nomadi Digitali Responsabile Osservatorio AIND
Ass Italiana Nomadi Digitali Community Manager
Tertulia coliving Sindaco di Mattinata
15 june
16:00 - 16:20
Future Marketing Corner (PAV30 - D21 - E26)
Q&A "How Artificial Intelligence is changing Information Retrieval on the Internet" with Giorgio Taverniti
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Tech Educator
Search On Media Group 15 june
16:05
Mainstage
Climate Change e Sostenibilità
Head of Communications
WWF Italia Comedian and actor
15 june
16:25
Mainstage
English
Data Protection & AI
Member
Italian Data Protection Authority Senior Privacy Counsel
Google MEP, Co-reporter AI Act
European Parliament Associate General Counsel e Head of Privacy and Data Protection Legal
EU Data Protection ad Open AI 15 june
16:55
Mainstage
Performance
15 june
17:10
Mainstage
2045: il romanzo sulla tecnologia e la disumanizzazione
Actor & Singer
15 june
17:20
Mainstage
Closing Ceremony WMF 2024
15 june
17:30 - 18:00
Mainstage
Talk and Acoustic Live
Discover the first sponsor, exhibitors and partner of WMF 2025