Call for Startup AI for Future is now open!
The Training Program of WMF2024
AI for Future
The AI for Future stage, part of the WMF's AI Global Summit event and sponsored by Globant, will offer talks on the application and future of artificial intelligence by leading Italian and international experts in the field.
This stage is only accessible with a Full Ticket.
Sponsored by
Innovation Showcase
This stage, powered by SAP on the 13th of June, showcases products and services presented by startups, SMEs, and companies offering innovative solutions to corporate needs and, generally, the market.Powered by
Google Innovations
The stage presents the latest trends and innovations in the Google ecosystem. Featuring international speakers and experts in the field, we will explore the dynamics of YouTube, Analytics, Performance Max, and GitHub/Scripts to harness the full potential of Google platforms for your digital success.This stage is only accessible with a Full Ticket.
Future of Open Innovation & VC
Embark on a journey to explore the characteristics of a global community of innovators committed to co-designing inclusive prosperity and a better future. Through immersion in diverse ecosystems and approaches, participants will gain valuable insights into the dynamics of open innovation and collaboration on a global scale. Together, we will cultivate a community of changemakers dedicated to shaping a more equitable and sustainable world for generations to comeAI Marketing
The AI Marketing stage, part of WMF's AI Global Summit and sponsored by Get Response, offers talks on the application of marketing in the field of artificial intelligence and insights on AI from top Italian and international industry experts.This stage is only accessible with a Full Ticket.
Sponsored by
Prophets of AI
In this stage, speeches and interventions by some of the most respected international experts in Artificial Intelligence will alternate.
Thanks to the partnership between Search On Media Group and WMF with Prophets of AI - a leading American entity for connecting with experts in the AI field - this stage will feature brilliant minds who have made significant contributions to the advancement of artificial intelligence, robotics, and consciousness fields, coming from diverse backgrounds such as computer science, art, finance, and informatics.
Masterclass
The WMF proposes a Masterclass dedicated to the deepening of some hot topics for the AI & Digital-Tech sector through which it will be possible to understand the strategic use of Artificial Intelligence. The Masterclass will last two hours, in which it will be possible to relate with some of the leading experts in the field and are intended for a maximum of 25 people, to ensure the best possible interaction with the speakers.E-Commerce
The stage, within the E-commerce Fest and sponsored by Connecteed, is dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.This stage is only accessible with a Full Ticket.
Sponsored by
Advertising
The stage, powered by SMConnect, is the ideal place to discover new trends and best practices in digital advertising. Industry experts will provide insightful insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.This stage is only accessible with a Full Ticket.
Powered by
Brand
The stage hosts prominent speakers that will offer their insights into the world of branding: through informative and vertical interventions, the strategic role of brands in the digital age, their relationship with consumers, impact on the social context, vertical platforms, communities, and much more will be thoroughly explored.This stage is only accessible with a Full Ticket.
SEO
On this stage, powered by SM CONNECT, industry experts will address the most technical and advanced areas of SEO. Presentations and case studies will delve into tools and strategies that continuously shape the entire digital sector.
This stage is only accessible with a Full Ticket.
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Social Media Strategies
The stage, powered by SMStrategies, offers informative speeches dedicated to fundamental strategies for measuring and optimizing performance on social media. You will delve into the most effective techniques to maximize the impact of your online activities, optimizing your social media presence to achieve your business goals.This stage is only accessible with a Full Ticket.
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Mainstage
This is the biggest stage of the WMF that brings together all the themes of the Festival, where tech experts and innovators share their ideas and visions.
Inspirational talks, interviews, and debates will take place on the Mainstage to explore the latest technological developments and different aspects of innovation and its ethical, social and economic implications.
Not only creative insights and reflections on the Future but also moments of show and entertainment with concerts, live performances, the Startup Competition Final and award ceremonies with the WMF Awards.
Book Presentation
The stage, part of the Book Fair at WMF, is dedicated to talks, book presentations, and interviews on the major developments in the publishing sector. Authors will discuss topics related to digital, sustainability, innovation, and social impact.Powered by
Tech Policies and Communities
This stage is part of GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.Powered by
WorkTech Policies
This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
Powered by
AI Tools & Services
In this stage, speakers will examine how the corporate use of artificial intelligence can automate processes and improve overall performanceAll speeches within the room are branded
Influencer Marketing
The stage, powered by SMStrategies, explores the world of digital influencers, delving into winning strategies for collaborating with influencers and identifying the best partnership opportunities, as well as creating engaging content that captures the attention of the target audience.This stage is only accessible with a Full Ticket.
Powered by
Italy, EU and Global Diplomacy
This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.Powered by
Content Creators
The stage, part of WMF's Creators Fest, is where the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation world and their communities.
Startup Stage
Every year at the WMF, all the players in the innovation ecosystem come together: meet the founders of the selected startups, who will be able to present their project to an international audience of potential investors, partners and media, and join the WMF's international network, thus accelerating the opportunities for success.Edutech
The Edutech Stage provides a comprehensive overview of the latest frontiers in educational technology. Through a series of engaging and informative speeches, industry experts will explore the potentials, challenges, and innovative applications that are transforming the way we learn and teachEthics & AI
The stage dedicated to Ethics and Artificial Intelligence explores the latest trends, innovative applications, and future perspectives in the field of AI and ethics. Experts from around the world converge to discuss the ethical challenges and opportunities offered by AI, promoting collaboration and innovation, presenting a crossroads of ideas and perspectives that shape the future of ethics and AI in the digital age.Digital Tools & Services
Xrs, chatbots, NLP, and many other revolutionary technologies will be at the heart of our speakers' interventions in this internship, such as augmented reality, virtual reality and chatbots, and how companies can use them to improve customer experience and engagement.
All talks within the room are branded.
Work, HR & Digital Skills
The stage dedicated to the world of work delves into the challenges and opportunities in the realm of human resources and digital skills. Experts and HR managers from various national and international backgrounds will share valuable insights on emerging trends and possible future scenarios in the workplace context.Climate Change
On this stage, researchers, consultants, and non-profit organizations will take turns presenting the state of the art and the major implications of climate change, focusing on existing solutions and key trends at both national and global levelsData Analytics
The stage, sponsored by Exelab, is dedicated to web data measurement, collection, and analysis processes aimed at optimizing their utilization. The speeches will examine the new tools in the field and the latest trends to improve campaign reporting.This stage is only accessible with a Full Ticket.
Sponsored by
Knowledge Share
Voices and testimonies of innovation will take center stage at the Open Stage by Netval and Knowledge Share at WMF! On June 14th, 2024, get ready to dive into deep tech and technology transfer.
Not only will Netval and KS be present as partners, with an Expo Area featuring 40 of the most promising startups from the KS 2.0 platform and the national innovation landscape, but they will also bring best practices and industry professional viewpoints!
We'll delve into deep tech topics with a focus on the world of Start-Ups and Technology Transfer. But it won't be just theory: on stage, authoritative experts and pioneers will share experiences and concrete examples of the disruptive potential of deep tech in shaping our future.
Netval and Knowledge Share are not just present; they are the engines driving this extraordinary journey into innovation. Join us as we transform the event into an unforgettable experience, creating deep connections and opening the doors to a world of possibilities.
Don't miss the opportunity to be part of this revolution: mark June 14th on your calendars and get ready to be transported to the forefront of global innovation.
Come discover the future with us at the Open Stage by Netval and Knowledge Share at WMF.
For more information about Associazione Netval: Who We Are - Netval
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Marketing Automation
The stage offers a series of presentations by various speakers on the topic of Marketing Automation, aimed at illustrating how it transforms the way companies interact with their customers, enabling personalized and timely communication.
This stage is only accessible with a Full Ticket.
Social Inclusion
During this stage, we will discuss with experts, academics, and activists how to promote the growth of a more inclusive environment by eliminating structural prejudices and recognizing, instead, the true value of diversity.Augmented & Virtual Reality
The stage, featuring prominent international speakers in the field, will explore the latest trends, innovative applications and future prospects of Augmented and Virtual Reality, delving into how these technologies are transforming industries such as gaming, education, design and more.
Tech 4 Business
On this stage the speakers will examine how companies can leverage recent technological developments to improve operations, efficiency and innovation.
Generative AI
The proposed stage, sponsored by Telematic International University Uninettuno, provides the opportunity to immerse oneself, through various speeches, in the world of Generative AI, a rapidly growing field that combines artificial intelligence and creativity.This stage is only accessible with a Full Ticket.
Sponsored by
Future of Entrepreneurship
In this stage you will be inspired by stories of entrepreneurial successes, by the efficient and creative use of today's digital tools, and by visions of the future!Open stage 11 - Pad 30
WMF Off
The stage hosts round tables, debates, and the Festival's community coming together to discuss topics that have always been close to the heart of WMF. Discussions will therefore alternate between newsletters, new digital scenarios, and trends in the technology sector.
Digital Commerce & Marketing Services
In this stage, speakers will discuss strategies and tools to help companies succeed in e-commerce, including tips for increasing sales, optimizing user experience, and using effective marketing techniques.All speeches within the room are branded
Digital Strategy
The stage will offer case studies and working models, marketing and communication with informative and vertical talks to develop successful digital strategies and explore the most effective planning to tackle the challenges of the contemporary market.This stage is only accessible with a Full Ticket.
Machine Learning
The stage offers insightful and focused talks on the latest trends in computer programming. Participants will have the opportunity to delve deep into the vast universe of software development, gaining essential skills to tackle complex challenges and craft innovative solutions.Human Rights
The stage explores, with the participation of leading international speakers, the crucial issues that define the global human rights agenda. We will delve into current issues, new challenges and best practices for promoting and defending human rights around the world, providing a global and interdisciplinary perspective on a critically important topic.Content Marketing
In this stage, industry experts will discuss strategy and creativity. A place where the brightest minds converge to share ideas and inspire innovation.
This stage is only accessible with a Full Ticket.
AI for Health
The AI for Health stage, powered by the GIMBE Foundation, offers a unique opportunity to explore the application of artificial intelligence in healthcare. You will be involved in the study of best practices and winning strategies for using artificial intelligence to improve people's health and well-being.Powered by
Sustainability & Tech
The stage offers, through interventions by various international and non-international speakers, insights into the theme of sustainability and technology. Participants will focus on how technological innovation can currently drive the transition towards a more sustainable world.
TikTok
This stage, sponsored by TikTok Italy, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices to better elaborate strategies on TikTok.Sponsored by
Tech for No Profit
The stage dedicated to the Third Sector: non-profit organizations, institutions, volunteers, and experts offer informative speeches on the latest innovations and trends aimed at promoting actions to support a more equitable and inclusive society.UX & UI
The UX & UI stage, powered by Architecta, will immerse you in the world of user experience and user interface. Those who follow this stage will have the opportunity to explore and deepen best practices for designing engaging and intuitive digital experiences.Powered by
Impact to Business
The program of this open stage will help you understand how to co-design a sustainable, inclusive and scalable model of prosperity and increase the positive impact of initiatives born to respond locally to global challenges on your community and the environment around you.Coding Front-end
The Frontend Coding stage offers in-depth and focused talks on the latest trends and practices in frontend development. Here, participants will have the opportunity to explore key aspects of user interface design and implementation in detail, gaining essential skills to tackle complex challenges and develop innovative, cutting-edge solutions.
Back-End & Cloud
The stage provides comprehensive and targeted discussions on the latest trends and strategies in backend development and cloud computing. Attendees will delve deep into crucial aspects of server-side programming and cloud infrastructure, acquiring vital skills to address intricate challenges and engineer innovative solutions tailored to modern computing environments.E-Sports & Gaming
This stage hosts discussions on the present and future of the gaming and eSports businessTourism
The stage provides training sessions on innovations in the tourism sector and digital integrations to optimize offerings in an international marketCybersecurity
On this stage, experts address the increasingly fundamental topic of Cybersecurity with informative and specialized speeches.Space Economy
On this stage, there will be talks dedicated to the opportunities and challenges in the space economy. Here, industry experts and innovators will share ideas and strategies to maximize the commercial and technological potential of space and discuss the future of the sector.
Video Marketing
On this stage, the world of video marketing will be explored through expert interventions that explain how to use videos to promote a product, a service, or an idea, increasing engagement and involving the target audience.Environmental Transformation
This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.Powered by
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There are no sessions in the selected stage on this day.
13 june
Mainstage
Co-Hosting
Chairman
WMF - We Make Future Tv Journalist
Drag Artists
13 june
09:30
Mainstage
Live Set
Band
13 june
10:00
Mainstage
Opening Ceremony WMF 2024
Singer & Performer
Head of SEO
Search On Media Group 13 june
10:30
Mainstage
Opening and Welcome
Chairman
WMF - We Make Future 13 june
10:30 - 19:30
WMF Activities
Food Truck Area
Check out the Food Truck Area, a dedicated area set up outdoors, where you can sample some local dishes, sandwiches, pizzas, and other food specialties during your WMF downtime!
13 june
10:40
Mainstage
Saluti Istituzionali
President of Emilia-Romagna region
Mayor of the Municipality of Bologna
General Director
Bologna Fiere 13 june
10:50
Mainstage
Institutional greetings
Minister
Ministry of Enterprise and Made in Italy 13 june
10:55
Mainstage
From soccer voice to an influencer: the evolution of Fabio Caressa (Title Soon Online)
Sports journalist and broadcaster
13 june
11:00 - 11:20
Future Marketing Corner (PAV30 - D21 - E26)
Academy - AI for Agencies and Digital Teams
Head of AI
Search On Media Group 13 june
11:05
Mainstage
Music for Culture and Inclusion
Singer & Performer
13 june
11:10
Mainstage
Live Performance
Drag Artists
13 june
11:15
Mainstage
AI factories: towards Europe's digital future
President and Professor
Cineca and University of Bologna 13 june
11:25
Mainstage
Generazione Stem: social e divulgazione
Quantum Girl, appassionata di arte e narrazione, ha trovato nella fisica una nuova dimensione. Consapevole del divario di genere nelle STEM, ha deciso di utilizzare i social network per rendere la scienza accessibile e affascinante per tutti, in particolare per le ragazze. Con contenuti creativi e coinvolgenti, condivide la sua esperienza, curiosità scientifiche e l'importanza di promuovere la cultura scientifica. Il suo obiettivo è ispirare altre ragazze a seguire i loro sogni e a non sentirsi escluse da un mondo che ha bisogno di voci diverse e di una rappresentanza equa di genere
Content Creator
13 june
11:35
Mainstage
Live Set
Musician & Content Creator
13 june
11:40
Mainstage
English
Human Centered AI: the AI Index by Stanford University
The AI Index, led by a diverse team of some of the world’s leading AI thought leaders, is a comprehensive initiative that tracks and measures the progress of Artificial Intelligence (AI) technologies. This presentation provides an overview of the latest trends in AI as told by the 2024 AI Index report. This talk will cover AI from a wide range of perspectives, including trends in technical performance, the economy, policy, ethics and public opinion. Learn about AI from the very same report that has informed some of the world’s leading policymakers, researchers and CEOs.
Research Manager Human-centered AI
Stanford University 13 june
11:40 - 12:00
Future Marketing Corner (PAV30 - D21 - E26)
Interview to Pierpaolo Morgante
Sr. Client Director
Microsoft Advertising Digital Marketing Specialist
Search On Media Group 13 june
11:50
Mainstage
English
From Concept to Camera: Insights from a CEO into the future of AI & Film
Co-founder & CEO
Cuebric 13 june
12:00
Mainstage
Timeless Passion: Between History and the Soccer Future (Title Soon Online)
Former Football Player - 1982 World Champion
13 june
12:00 - 12:40
Data Valley
Data Valley Venture 4 Deep Tech
Responsabile Unità Startup
ART-ER Managing Partner
Obloo 13 june
12:10
Mainstage
L'innovazione nell'imprenditoria: viaggio dagli US a Bologna
Investor, Former Head of Product & Experiences
Airbnb 13 june
12:20
Mainstage
AI Symphony per la sfida climatica
Head of the Φ-lab Division
ESA - European Space Agency 13 june
12:30
Mainstage
Closing Session
13 june
12:30
WMF Activities
Jet Suit Flight
Experience first hand the ultimate freedom of true flight by attending the amazing flight led by Gravity's pilots.
13 june
12:30 - 13:00
Case delle Tecnologie Emergenti
CTE presentation
13 june
12:30 - 12:40
Startup Stage
Briefing Innovation Ecosystem
Chief Innovation Officer
Search On Media Group - We Make Future 13 june
12:40 - 12:50
Startup Stage
English
Opening
Presentation of the day's program by the WMF team
Chief Innovation Officer
Search On Media Group - We Make Future 13 june
12:50 - 13:30
Advertising
Full Funnel Strategy with AI
Microsoft Advertising offers a full funnel solution to reach consumers at every stage of their purchase journey. We will look at how to create advertising campaigns on different platforms, including CTV, display, Netflix and Xandr. These platforms use AI to increase visibility, generate qualified traffic, convert visitors into customers and build user loyalty. We will look at advanced targeting, optimisation and measurement tools to maximise return on investment.
Sr. Client Director
Microsoft Advertising 13 june
12:50 - 13:30
AI for Future
Advanced
Artificial Intelligence and Gender Stereotypes
Artificial Intelligence represents a tremendous opportunity today. An opportunity for creating new services, for the world of work, and for improving the society in which we live. But as always, with great opportunity comes great responsibility, and we must ensure that technology and its widespread use do not create disparities or exacerbate existing ones. Therefore, we will address the issue of gender discrimination perpetuated by AI systems by reviewing some cases from recent years and discussing the underlying motivations behind them.
Ordinario di Ingegneria Informatica
Università di Napoli Federico II 13 june
12:50 - 13:30
Brand
Future brands according to generations: perspectives and strategic elements
In the digital age, the relationship between individuals and brands is constantly evolving, driven by relentless technological advancement. This transformation is set to redefine the true future value of branding. The ‘Future Brands’ study by the GENS observatory aims to analyse generational differences in brand perceptions, involving a broad spectrum of the population, from 16 to 60 years of age. Through this survey, the aim is to identify the branding elements that are most relevant in the current and future media landscape.It will provide a detailed overview of the evolution of brand perceptions in the technological age, offering valuable insights into the branding factors that are key to effectively engaging different generations of consumers. What characteristics will brands need to thrive in an increasingly digital future? The study aims to answer this question, providing communication professionals and managers with a set of insights and communication drivers.
Deputy Director of the Communication Department
IUSVE Founding Partner
Bi - Wise CEO
The Fool 13 june
12:50 - 13:30
Legal Tech
English
Navigating the AI Act: A Data-Centric Approach
In this speech, we explore the regulatory landscape introduced by the new European AI Act, with an enhanced focus on data-centric strategies for managing artificial intelligence systems. This discussion centers on how high-quality data underpins the compliance requirements and technical guidelines of the Act. We will delve into crucial aspects such as robustness, accuracy, and human oversight, emphasizing the role of data in achieving these metrics. As artificial intelligence reshapes industries and societies worldwide, understanding the regulatory framework that governs its deployment becomes increasingly important. By prioritizing a data-centric approach, we aim to dissect the complexities of the AI Act and propose innovative solutions that advocate for a future where data ethics and innovation are intertwined. Join us as we navigate through the implications of the AI Act and champion a data-driven future in AI regulation.
Co-founder and CEO
Clearbox AI 13 june
12:50 - 13:30
Social Media Strategies
English
Advanced
The 3 Things You Need to Master Instagram
Join global Instagram expert, Jenn Herman, for this tactical session to maximize your Instagram strategy. You'll learn the 3 things that matter right now on IG. Learn how to optimize your profile to get found in more searches by your target audience. Master how to create Reels that attract new followers and serve your existing followers - all without the need to dance or lip sync! And discover the valuable power of direct messages to better connect with your followers and drive more leads and conversions from Instagram. You’ll leave with actionable steps to implement immediately!
Founder Jenn's Trends | Instagram Expert | Consultant
Jenn's Trends 13 june
12:50 - 13:10
Work, HR & Digital Skills
Building and Updating Your Career Path in the Digital World
The presentation is dedicated to defining or updating your career path in the digital realm. It will analyze how to seize career opportunities in the digital job market and how to navigate the choice between working for a company, agency, or as a freelancer, while also balancing work-life equilibrium. The Career Plane method and other practical tools for organizing and monitoring one's career over time will be introduced. Next, the management of skills in the digital sector will be examined, balancing hard and soft skills, which are crucial for standing out in a competitive work environment. An opportunity to acquire practical knowledge and strategies for a successful career in the digital field.
Consulente e formatore senior in Digital business
Education Digitale 13 june
12:50 - 13:10
Tech 4 Business
Branded
Configurators and 3D Visualizers to Enhance Online Shopping Experiences
Today, Configurators and 3D Visualizers are essential innovative tools in online sales. They offer immersive experiences, allowing customers to customize and visualize products well before purchase. The speech will analyze the various types of 3D Configurators, also through the narration of some case studies designed by the Tredo team, demonstrating their positive impact in optimizing sales processes and reducing waste.
Founder & Senior Web Designer
Tredo 13 june
12:50 - 13:30
AI Tools & Services
Branded
Dominating Digital Marketing: KPIs and AI for Successful Strategies on WhatsApp
During our speech, we will unveil how the integration of artificial intelligence and key metrics can transform WhatsApp into an unparalleled marketing tool.We will illustrate how to track and interpret KPIs that help measure the effectiveness of campaigns on WhatsApp, enabling businesses to optimize their strategies in real-time. Additionally, we will share concrete examples of how AI not only automates processes but also personalizes the customer experience, thereby increasing conversion rates and loyalty. Through lessons learned from our successes and challenges, we will provide practical case studies and proven strategies to fully leverage the potential of WhatsApp as a communication and sales channel, outlining a clear path for the future of digital marketing.
CMO
Spoki 13 june
12:50 - 13:10
Content Creators
When I grew up, I wanted to be an archaeologist, not the mummy. In the end, I became Indiana Jones
The story of little Vale and how as a child she dreamed of becoming an archaeologist, teacher, singer, actress, and journalist. The story of how as a child she dreamed of becoming everything and how at 27 she had become nothing. Let's talk about how painful it can be to give up the privilege of education due to a poor family background, in every respect. And how in the end, thanks to social media, little Vale is managing to become everything, despite everything.
Performer, Divulgatrice, Conduttrice & Content Creator
Lavalend 13 june
12:50 - 13:30
UX & UI
AI and UI: Designing Interfaces with Artificial Intelligence
Let's discover how artificial intelligence is redefining digital interface design. We'll analyze the current state and the most interesting and promising tools already available on the market. We'll discuss how these technologies can be effectively integrated into every phase of the UI creation and development process, their limitations, but also their future potential. Can AI truly replace us and take away the job of UI designers? Let's talk about it together.
Digital product designer
Malaspina Gabriele 13 june
12:50 - 13:10
Digital Strategy
Branded
Tailored user experience with Emotion AI
In the digital world, user experience is paramount. Knowing in advance the inclinations, preferences, attitudes, and behaviors of our audience allows us to anticipate the right actions in communication, marketing, sales, or HR. By combining psychometric profiling tools with artificial intelligence, we can revolutionize the user experience on one hand and give organizations a competitive advantage on the other.
Managing Director
Athics 13 june
12:50 - 13:10
Digital Tools & Services
Branded
From 0 to 160,000 followers without selling online. The power of personal branding. The case of Chiara Voliani.
How to launch and position a product in the luxury sector through the personal branding of an unknown person, without investing in a structured media plan. The story of a designer who became the ambassador of her brand worldwide with one strong belief: I do not sell online. The case of Chiara Voliani.
Founder & Creative Director
Mentarossa Comunicazione 13 june
12:50 - 13:30
Human Rights
English
Technology for the promotion of Human Rights, Accessibility, Inclusion and Corporate Social Responsibility: legislative landscape, challenges and opportunities
Explore how technology can be used to monitor and promote human rights, corporate social responsibility, digital accessibility for people with disabilities, diversity & inclusion, and anti-discrimination on a global scale, as well as the challenges and opportunities connected with the design of its legislative landscape.
Disability Lawyer & Advocate - Disability Manager
Lex4all 13 june
12:50 - 13:30
Prophets of AI
English
Wisdom & Leadership in the AI Era
Global culture is rapidly transforming as digital technology, in particular AI, becomes an integrated aspect of how we see and engage with reality. Many leaders are challenged as they try to keep up with the growing complexity and demands of the hyper-paced digital economy while also leading their teams through this time of uncertainty and change. It is not enough to be agile and technologically savvy in these times. As various modern day philosophers have urged, it is emotional intelligence and mental flexibility, guided by a deeply informed value system, that will enable people to adapt and potentially thrive in these disruptive times. It is a nuanced understanding of the upside of human potential, and the mental discipline it requires to cultivate this, that will distinguish the leader of the future from an ordinary leader. The leader who can navigate this new climate, role-modeling the internal resources needed, such as self-awareness, presence, empathy and wisdom, can encourage their teams to move beyond fear and creatively participate in shaping this new era of possibility. A leader who recognizes that we must make progress in wisdom as fast as we make progress in technology.
Founder
Neural Beings 13 june
12:50 - 13:30
E-Commerce
Advanced
The AI-commerce era. Virtual agents and a new approach to communication for online shopping
Artificial Intelligence is revolutionizing the interaction between businesses and consumers. This momentous change comes at a particular historical moment for e-commerce. After the pandemic years, online commerce is finding its natural place within companies' omnichannel strategies, leading to steady growth in competitiveness on this front as well. Virtual Agents and a different way of communicating with customers can represent an innovative and influential business driver for online stores.
CEO & Co-Founder
indigo.ai 13 june
12:50 - 13:30
Machine Learning
Harry Potter and the Elastic Semantic Search
Let's demystify Gen AI and see how we can apply it to fun, approachable solutions, with a magical twist. We'll first explore how vector embeddings and LLMs work, before we set off to build our search solution (with a live demo). Using the Elastic Python clients we first create indexes for Harry Potter characters, and film subtitles. We can import compatible 3rd party LLMs through an enriching pipeline; allowing us to add sentiment analysis and embeddings to our text. We’ll build a semantic search engine that can browse the books better than the ultimate fan.
Senior Developer Advocate
Elastic 13 june
12:50 - 13:30
Marketing Automation
Advanced
Loyalty, CRM, and Marketing Automation: The Engine of Your Data Strategy
Companies seek customer retention, but loyalty is increasingly difficult to achieve. Through engagement-centered loyalty programs rather than promotions, companies can oversee every customer touchpoint and leverage collected data. We will explore omni-channel loyalty use cases and focus on technology, data, and marketing automation. Because loyalty, like CRM, impacts every department of the company.
Customer Communication Manager
Belron International 13 june
12:50 - 13:10
Book Presentation
HOEPLI - THINKING THE FUTURE: Understanding the customer's personality. Neuromarketing and AI to grow your business - Neuromarketing, Ethics, and Artificial Intelligence: the marketing of the future?
In the increasingly competitive and customer-oriented context of contemporary marketing, understanding customers' personalities has become a crucial objective for businesses. AI has revolutionized the way we analyze and interpret customer data, opening up new opportunities to deeply understand their preferences, behaviors, and needs. In the case studies we will present, concrete examples of companies that are already successfully leveraging AI will be illustrated, taking into account the ethical challenges and privacy considerations associated with these practices.
Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario
Neuromarketer Publisher & Moderator
Hoepli Editore Brand strategist & Neurobrand Specialist. Consulente di brand nazionali ed europei
Simona Ruffino 13 june
12:50 - 13:10
Future of Open Innovation & VC
English
Coopetition for Regeneration: Collaborating to Reduce our Footprint
Explore the concept of "coopetition" as a powerful driver for collective action and discover how partnerships can accelerate progress towards a more sustainable future.
Partner, Business Developer & Head of Forestry
Treedom CEO
Up2You Srl SB Head of Sustainability
3Bee Founder and GP
TenNine VC and TenNine PRO Present in the following paths:
Human Rights & Sustainability
Human Rights & Sustainability
13 june
12:50 - 13:30
Content Marketing
Advanced
Content Marketing Reloaded: 5 Impacts of Generative AI, from Budget to Organizational Structure
Generative AI is changing - also - how we do and will do content marketing. What organizational choices will allow entrepreneurs and marketing managers to continue leveraging content to generate sales and satisfied customers? What are the most significant impacts for companies investing in content? During this speech, I present the main transformations and five lines of action to continue achieving a return on investment in content
Digital & Content Marketing Strategist
Miriambertoli.com 13 june
12:50 - 13:10
Sustainability & Tech
Innovation and Energy Transition: Challenges and Technologies for the Evolution of the Electrical System
The energy transition represents an unprecedented evolution for the electrical system! Terna, in its role as Transmission System Operator, has equipped itself with methods and tools to ensure that technology and innovation serve as strategic levers to address this monumental change. We will discuss the challenges that an infrastructure manager like Terna faces and how Open Innovation can provide answers and tangible solutions to these challenges. Venture Capital, Outposts in Silicon Valley, National Innovation Community: these are the tools supporting the evolution of the Italian TSO.
Head of Innovation
Terna 13 june
12:50 - 13:10
Innovation Showcase
Soul Kitchen's strategic choice for scalable growth: GROW with SAP for scaleups
VP - Head of Cloud ERP
SAP Italia CEO
Soul-K 13 june
12:50 - 13:30
Tourism
Advanced
How is the local ecosystem changing? Knowing all the updates of Google Business Profile to make the most of it
Google Business Profile is introducing significant changes that impact aspects of Local SEO, the Social dimension, the utilization of AI, and much more. Understanding Google's moves and interpreting user changes is essential to fully leverage the potential of Local Search Marketing.
Local Marketing Specialist
Local Strategy 13 june
12:50 - 13:30
Italy, EU and Global Diplomacy
Biometric recognition: from unlocking smartphones to mass surveillance
Moderator and Speaker: Vincenzo Tiani
This panel discussion delves into the expanding role of biometric technologies, which have moved beyond simple applications like smartphone security to become central in extensive surveillance networks. It highlights the critical privacy and human rights issues that arise as these technologies are increasingly embedded in everyday life. The conversation will cover the ethical challenges, regulatory frameworks, and future implications of biometric data use, emphasizing the need for balanced advancement that respects individual privacy and prevents potential misuse.
This panel discussion delves into the expanding role of biometric technologies, which have moved beyond simple applications like smartphone security to become central in extensive surveillance networks. It highlights the critical privacy and human rights issues that arise as these technologies are increasingly embedded in everyday life. The conversation will cover the ethical challenges, regulatory frameworks, and future implications of biometric data use, emphasizing the need for balanced advancement that respects individual privacy and prevents potential misuse.
Data Regulation Expert
PANETTA, VUB, IULM University The Good Lobby Italia
Head of Communications 13 june
12:50 - 13:30
Tech Research
Reinforcement Learning for Smart Management of Renewable Energy Communities
Renewable energy sources, as vital as they are volatile, are at the center of new distributed energy production systems, such as Renewable Energy Communities (RECs). However, the limited controllability of renewables can lead to power grid instability problems, creating disruptions for the country's civil and manufacturing sectors. We will explore a Reinforcement Learning solution designed to optimize energy flows in RECs, maximizing environmental, social, and economic benefits for both communities and the entire country.
Research Fellow | UX/UI Designer
Università di Siena, Sunlink, Insula Net 13 june
12:50 - 13:10
Startup Stage
English
Innovate From Italy
Let's start here: this panel discussion will help you identify what opportunities should be seized by Italian startups, SMEs and companies and what conditions can make Italy increasingly attractive to those who will choose to innovate from our country.
Managing Partner
GELLIFY Head of Innovation
Italian Ministry for Foreign Affairs and International Cooperation Secretary General
INSME Former Head of Product & Experiences
Airbnb 13 june
12:50 - 13:20
Tech Policies and Communities
AI & Democracy: Challenges, Threats, and Opportunities in Democratic Societies
Moderator: Camilla Rangoni
The introduction of artificial intelligence (AI) in democratic societies presents a range of challenges, threats, and opportunities that deserve careful analysis. This panel will explore how AI can influence democratic processes, highlighting both the risks of public opinion manipulation and social control, as well as the potential to enhance civic participation and governmental transparency. During the debate, we will discuss how AI can be used both to strengthen and to threaten democracy, with a particular focus on the implications for established democracies and totalitarian regimes.
The introduction of artificial intelligence (AI) in democratic societies presents a range of challenges, threats, and opportunities that deserve careful analysis. This panel will explore how AI can influence democratic processes, highlighting both the risks of public opinion manipulation and social control, as well as the potential to enhance civic participation and governmental transparency. During the debate, we will discuss how AI can be used both to strengthen and to threaten democracy, with a particular focus on the implications for established democracies and totalitarian regimes.
Moderatrice
Geopolis Former Ambassador; Founder and CEO
United States; Belarus Hi-Tech Park. Author of the book
“Gli algoritmi del potere. Come l’IA riscriverà la politica e la società” 13 june
12:50 - 13:10
#mareAsinistra - attrarre talenti in Puglia
Digital nomadism: people free to live and work anywhere
13 june
13:00 - 13:30
Data Valley
BEM: organizing the smart city with intelligence and AI
Councilor for Digital Agenda @Municipality of Bologna
Councilor for Digital Agenda Bologna 13 june
13:10 - 13:30
Content Creators
Mind Scrolling: Searching for Balance Between Thumb and Mind
Are social media ruining our mental health?
Is it possible to find a balance between FOMO, social comparison, malicious individuals, and the communication needs that drive people to spend more and more time on digital platforms?
This speech will explore the interaction between mental health and social media, analyzing both the positive and negative effects of digital platforms on psychological well-being.
GameHer - psychology, video games and pop culture Content Creator and Founder
DECK Communication 13 june
13:10 - 13:30
Digital Tools & Services
Branded
SEO in P**n. How to help increase earnings in a challenging field by leveraging automations
Have you ever worked with SEO in the adult industry? In such a sensitive field, where there are many new ideas and limitations, I'll tell you about a case study that increased the client's earnings by leveraging automations.
CEO & Head of Digital Marketing
Arkys 13 june
13:10 - 13:30
Book Presentation
COMMUNICATION AT THE TIME OF AI - could ChatGPT ever answer 'it depends'?
Rocco Rossitto, author of Saying something does not mean having something to say, and Sergio Sentinelli, author of Asking the right question. The art of working with ChatGPT and AI, dialogue on the topic of communication in the time of AI. On the one hand the point of view of a communication consultant, whose twenty years of experience have led him to reflect on the concept of tailored-made communication, where there can be no cooked and eaten recipes. On the other hand, that of someone who is engaged in a continuous dialogue with the most famous machine of all, ChatGPT, in order to be able to obtain the most effective answers, capable of saving us precious time. What would happen if we asked ChatGPT what is the best communication strategy? "It depends" might be its answer?The speech will be moderated by Elisa Basso
Editor
Apogeo Editore Communication Strategist
Freelance Ingegnere informatico
Sinaptica 4.0 13 june
13:10 - 13:30
Innovation Showcase
Performya: From Google Analytics Activation to True Data-Driven Omnichannel
In a rapidly changing market, Performya turns your marketing into a true Omnichannel Data-Driven Engine in one click. Today there can be no other useful marketing choice.Get a unified and reliable view of all your online and offline activities with one intuitive analytics hub.Performya offers a tailored approach to marketing, with optimized, pre-configured solutions for every industry.Find out now with concrete data how Performya helped other companies overcome challenges and achieve their goals!Because it’s gonna be yours next.
Marketing Advisor & Professor
Performya Founder & CMO 13 june
13:10 - 13:30
Work, HR & Digital Skills
Innovating to Elevate: Pioneering Well-Being as Leadership's New Frontier
In an era dominated by rapid technological
advances and constant change, the question arises: How do leaders foster
environments that not only nurture health and well-being but also inspire and
propel their teams toward unprecedented heights of motivation and engagement?
This presentation delves into the vital role that leadership plays in shaping
future-ready organizations, highlighting how they can serve as bastions of
well-being, innovation, and positivity. It explores the intricate dynamics
between leadership, culture, and community, emphasizing how adept leaders
foster a culture of engagement, creativity and collaboration.
Global Leadership Coach and Executive Advisor, President of ILCI (Italy)
John Mattone Global 13 june
13:10 - 13:30
Tech 4 Business
Branded
The use of blockchain for safeguarding corporate know-how and products in the market
IT Value Partner is pleased to present at WMF2024 how to leverage the potential of blockchain technology to define innovative protection mechanisms for businesses and consumers. Through the AIDA® platform and the use of Digital Assets, we will explain how it's easy to combat counterfeiting while simultaneously offering innovative experiences to consumers.
CEO
IT Value Partner 13 june
13:10 - 13:30
Future of Open Innovation & VC
English
Future of cities and communities: are cities a platform for technological and social innovation?
Cities are living organisms, and their prosperity is based on their resilience and in their ability to adapt to changes, and emerging technologies can be used as allies in urban planning.
Head of Global Open Innovation
Planet Smart City - Smartcorehub.com CEO
UrbanV Head of Innovation
Terna Researcher - Urban & Regional Planner
LINKS Foundation Family Office Manager
Lamar Holding W.L.L 13 june
13:10 - 13:30
Digital Strategy
Marketing Manager Profession
The role of the Digital Marketing Manager is increasingly evolving into that of a comprehensive Marketing Manager. In this session, participants will be guided step-by-step through the strategic framework of marketing and the future of digital, with the goal of avoiding fleeting trends and restoring marketing's dignity as a comprehensive economic science. The approach will be practical and operational, enriched with case studies, while respecting the academic value of the discipline.
Amministratore delegato
Marketing Arena Spa 13 june
13:10 - 13:30
Sustainability & Tech
Toward a Sustainable Future: SACE's tools to support the development of Italian companies
SACE's ESG strategy aims to integrate environmental, social and governance criteria into business decisions maximizing the impact on the 17 SDGs.With innovative tools it supports Italian companies on the path of business reconversion and development, ensuring economic and social sustainability. We will tell you about the new ESG Hub Platform and how, through the use of Text Mining, sustainability-related news can be transformed into value for the company.
AGILE PLANNING & PERFORMANCE MANAGEMENT
SACE CUSTOMER INSIGHT & PRODUCT SOLUTIONS
SACE 13 june
13:10 - 13:30
Startup Stage
English
Invitalia for Innovation
Promotion Manager, support services and coordinator of the Invitalia Startup System
INVITALIA 13 june
13:10 - 13:30
#mareAsinistra - attrarre talenti in Puglia
SexJujube: Explore Inclusive Pleasure with Innovation
SexJujube is an innovative start-up company dedicated to revolutionizing the world of e-commerce in the area of sexual wellness. We sell selected sex toys online to ensure the sexual well-being of everyone, with a special focus on people with disabilities. We offer expert advice and educational services to break down taboos and promote healthy and inclusive sexuality. With SexJujube, every individual can explore pleasure in a safe and satisfying way, regardless of their physical abilities.
13 june
13:10 - 13:40
WMF Activities
Contest Band Stage - First session
13 june
14:10 - 14:20
Future of Open Innovation & VC
English
Italian innovative ecosystem: facts and figures
Presentation of the Quarterly Venture Capital Investments Observatory in Italy
Founder
Growth Capital Srl 13 june
14:20 - 15:00
Advertising
Advertising and B2B: How to Reach a Niche Target Audience, the Mapei Case
Reaching the right user is always challenging, but it becomes even more so when our audience is a highly specific professional figure in the construction industry. Over the course of several years, with Mapei, we have refined methods to intercept and engage the right individuals on Google, YouTube, and Meta.
Head of digital advertising
MOCA Interactive 13 june
14:20 - 14:40
Book Presentation
MACRO MAFIA - The multinational of clans that is conquering the world
Hunt for the new bosses of the globalized world: the secrets of the super cartel dominating international crime revealed by the journalist who uncovered the mafia's infiltration in Rome and the power of the Casamonica.
Journalist - Investigations and organized crime, cyber, terrorism
13 june
14:20 - 15:00
Brand
The Importance of Brand Codes in Branding
Logo? Do you really think that's enough to make your brand recognizable? To create a truly memorable brand, you need to identify your brand codes (visual, auditory, olfactory, and verbal) and use them everywhere, as consistently and redundantly as possible. In this speech, we will explore the various types of brand codes, with examples of brands successfully applying them.
Brand strategist, consulente di verbal identity e copywriter
Pennamontata 13 june
14:20 - 15:00
Human Rights
English
Universal Declaration of Human Rights: Does Dignity, Freedom and Justice apply to all?
On 10 December 2023 the United Nations celebrated 75 years since the adoption of the Universal Declaration of Human Rights in 1948. This milestone document set out for the first time, fundamental human rights to be universally protected and yet these rights continue to be infringed upon at will by the member states. With major geopolitical tensions spanning three continents the Middle East, Europe and Africa it's becoming increasingly clear that human rights do not apply to all, Dignity, Freedom and Justice is the privilege of the few. This panel will critically examine the state of geopolitics and put to test the Universal Declaration of Human Rights against gross human rights violations in the Middle East, Europe and Africa.
Visiting Prof. Politics & International Relations
University of Kurdistan Hewlêr Founder and Chairman of the Africa Association + Sustainability Consultant at Ernst & Young
EY Sustainability Project Manager
Rondine CIttadella della Pace 13 june
14:20 - 15:00
Social Media Strategies
Between Performance and Brandformance through graphic optimisation of dynamic advertisements
Customising dynamic creative allows you to best showcase the products in your catalogue and at the same time enhance your brand, all in one sales-oriented ad.The speech will provide an overview of dynamic ad design, including the use of dedicated tools, best practices and results from selected AB tests.
Digital Advertising Specialist
WMR Group | Studio Cappello 13 june
14:20 - 15:00
AI Tools & Services
Branded
Introducing two AI copilots for business and better living: MygenMe and GetYourbiz
We will present the two innovative apps entirely based on A.I. to help anyone who wants to start their own business and anyone who wants to have a genius alter ego: GetYourBiz is an app that, using artificial intelligence, analyzes the user's idea and provides a personalized business plan as well as also offers suggestions to accompany the user at every stage, from the creation of the business plan to the start of the business. On the other hand, MyGenMe is an innovative app that serves as a personal assistant that adapts to the user's needs by providing personalized support for achieving goals, improving life, developing skills, and optimizing work.
Founder
Millionaire Job Marketing Strategist
MJOB Srl 13 june
14:20 - 14:40
Content Creators
Creating content is easy if you know how to do it
Creating content is easy, anyone can do it. But knowing how to do it effectively is the key. Elements such as passion, understanding your audience, and constant practice are fundamental for creating successful content. In this speech, you will discover how to overcome creative obstacles and transform your vision into engaging and meaningful content.
Content Creator
13 june
14:20 - 14:40
Work, HR & Digital Skills
Short story long: Consulting firms communicate poorly because communicating like this no longer works today
We are inclusive, innovative, and sustainable." "With us, you'll find a fresh and stimulating environment." "Resources are important to us." Yes, on social media, and then nothing is true. How many times have you experienced this boredom towards brand communication? Too many for me. Today, consulting firms are too focused on talking about their products and services, and this makes them very dull. What is needed? Talking about the needs of their target audience. Only in this way can turnover and frustration be reduced, and the best talents attracted. Because let's say it, this institutional communication is just from...consultants :)
Founder & Fractional Manager
Consulenzaconfusa 13 june
14:20 - 15:00
UX & UI
UX vs. SEO: who will win in the e-commerce information architecture ring?
Information architecture is crucial to the success of an e-commerce, but how best to design it? Users in the middle or keywords in the middle? Is it possible to find a compromise or will marketers and designers always have their gloves on? We look forward to seeing you ringside in the UX room!
Head of UX
Dinova Head of Strategy
Social Factor / Deda Digital 13 june
14:20 - 15:00
Prophets of AI
English
Protopia: Human Agency vs Tech Theology
Monika Bielskyte's research explores how SciFi influences real future-making, and often biases us to focus on fictional dangers while ignoring very real risks. AI is set to supercharge hybrid warfare and facilitate social and geopolitical fracturing - how can we avoid fear-based narratives, while ensuring that Gen AI tools are used not just to simulate/distort our past or present reality, but also to foster population scale resilience and prototype more expansive, hopeful and livable future possibilities?
Founder
Protopia futures 13 june
14:20 - 14:40
Innovation Showcase
English
Horizon Europe in a nutshell.
A strong chance of getting a grant for your innovative project, especially for women-led startups and startups established in "emerging" countries or regions as innovators.
Advisor
Inspiralia CEO
Tensive SRL Health team manager
Inspiralia 13 june
14:20 - 14:40
Digital Tools & Services
Branded
Online Firm: From Paper to Cloud, Making Your Business More Competitive in the Market
How do you get your contracts signed? With Online Firm, not only do you transition from paper to cloud, but also from scrap paper to legally valid documents. Let me tell you how advanced electronic signature can enhance the efficiency and competitiveness of your business by reducing document management times and ensuring regulatory compliance. Examples and use cases included.
Brand Owner
FirmOnline 13 june
14:20 - 15:00
Tech Policies and Communities
Navigating the Future: Artificial Intelligence, Digital Media and Political Communication.
Moderator and speaker: Antonio Palmieri
In collaboration with Fondazione Pensiero Solido
In 2024, over 50 elections worldwide and a voter turnout of 2 billion citizens marked it as the most electoral year ever. The discussion centers around the growing role of artificial intelligence and digital media in politics, focusing on generative AI and its revolutionizing effect on political communication. Ethical challenges and political implications are addressed, along with strategies to ensure responsible and inclusive use of these technologies in digital governance, promoting transparency, accountability, and democratic participation
In collaboration with Fondazione Pensiero Solido
In 2024, over 50 elections worldwide and a voter turnout of 2 billion citizens marked it as the most electoral year ever. The discussion centers around the growing role of artificial intelligence and digital media in politics, focusing on generative AI and its revolutionizing effect on political communication. Ethical challenges and political implications are addressed, along with strategies to ensure responsible and inclusive use of these technologies in digital governance, promoting transparency, accountability, and democratic participation
President
Fondazione Pensiero Solido President
Fondazione Italia Digitale CEO
Piave Digital Agency Full Professor
Università di Bologna 13 june
14:20 - 14:40
Legal Tech
Bitcoin and Cryptocurrencies: the seizureability of wallets and crypto ETFs
The approval of spot ETFs and Bitcoin's halving have reignited interest in cryptocurrencies. But in case of legal issues, can they be seized? Analysis of the reference regulations and prospects for an asset experiencing strong expansion but lacking legal precedents
Lawyer e Co-Founder
Studio Legale GM 13 june
14:20 - 14:40
Tech 4 Business
Branded
How to build and scale a replicable and high-performing B2B vending machine
What are the key elements to consider when building and then scaling a B2B vending machine? And how to make it both high-performing and replicable?The fundamental steps to take are always five:Find the Product Market Fit.Build the absolute best Revenue team for the company's stage of life.Have clear processes for converting opportunities into customers.Activate the best acquisition channels for your business model (Outbound, Inbound, Advertising, Referral, Existing Customer Base).Assemble the right technological stack to have full control over the metrics that matter and thus the entire sales machine.Let's see how ResultConsulting applies these concepts for itself and for its clients
Co-founder
ResultConsulting Co-founder
ResultConsulting 13 june
14:20 - 14:40
Marketing Automation
Branded
From Marketing Automation to Customer Experience Automation: how the world of Automation is evolving
Marketing Automation is changing. The strategies that worked 10 years ago, even just 5, don’t work anymore. Your contacts are flooded with commercial emails, which they delete without reading.What can a company do to succeed with Marketing Automation? It has to adapt to the times. Change strategy. The modern company, to succeed, must think bigger. He needs to move from the concept of Marketing Automation to that of Customer Experience Automation.
Marketing Manager
Active Powered 13 june
14:20 - 15:00
Machine Learning
Unlocking the Future of Data: Powering Next-Gen AI with Vector Databases
Vector databases are transforming how we handle data, allowing us to search through text, images, and audio by converting them into vectors. Today, we'll dive into the basics of this exciting technology and discuss its potential to revolutionize our next-generation AI applications. We'll examine typical uses for these databases and the essential tools
developers need. Plus, we'll zoom in on the advanced capabilities of vector search and semantic caching in Java, showcasing these through a live demo with Redis libraries. Get ready to see how these powerful tools can change the game!
developers need. Plus, we'll zoom in on the advanced capabilities of vector search and semantic caching in Java, showcasing these through a live demo with Redis libraries. Get ready to see how these powerful tools can change the game!
Solution Architect
Redis 13 june
14:20 - 14:40
Future of Open Innovation & VC
English
Investing in Italy
Italy is home to a growing startup ecosystem, with active involvement from both the public and private sectors.
Direttore Generale
Italian Tech Alliance Chairman, Partner
Primo Ventures Partner
P101 Venture Co-Founder and CEO
Doorway SB 13 june
14:20 - 15:00
Startup Stage
English
Future of Cities & Communities : Pitch session selected startups
Smart City, Smart Community, IOT, Mobility, Energy Prosumer Market, Energy Storage, Efficiency & Management, Renewables & Alternative Fuels, Platform Economy, Big Data & Analytics, Environmental Sensors, Digital Twins, Smart Home & Buildings.
13 june
14:20 - 15:00
AI for Future
Branded
Building Meaningful AI
In the presentation "Building Meaningful AI," we will explore the processes and principles involved in creating artificial intelligence that not only solves complex problems but also carries social and ethical significance. We'll delve into the integration of human-centric design, the importance of transparency and ethics, and the impact of AI on society, ensuring that the technology we develop is both innovative and responsible.
Chief Technology Officer Europe
Globant 13 june
14:20 - 15:00
E-Commerce
Branded
Connecteed: The Key to a Successful Omnichannel Strategy
In this workshop, we will explain what an omnichannel strategy is, its importance in the current scenario, and how the feed manager can serve as the connection point between all the various company channels and touchpoints thanks to its customization capabilities. Additionally, we will highlight the importance of having unified, real-time updated data through case studies.
CTO
Connecteed 13 june
14:20 - 15:00
Digital Strategy
Branded
CRO explained to Grandma: simplifying data understanding to improve results
A new method of interpreting and narrating data that simplifies the understanding of insights from different qualitative-quantitative research. CRO is transformed into an intuitive and accessible process that connects the languages of Analytics, SEO and UX experts into a single voice. The goal? To guide companies towards quickly identifying website pain points and planning the most effective actions to optimise digital performance.
Digital Optimization Lead
PwC Italia 13 june
14:20 - 15:00
Content Marketing
Branded
Hello Boomer! Still creating content based on creativity? Say hello to SEO
Social media and SEO as parallel universes? That's a thing of the past. In a "messy" digital world with increasingly innovative search intents, how can we develop communication that isn't self-referential but answers the real questions of users? Here's what you'll see in this speech: methods, ideas, and suggestions for work based on a multi-touchpoint analysis and a brandformance approach between SEO and content.
SEO Manager
The Brandformance Society Content Strategist
The Brandformance Society 13 june
14:20 - 14:40
Sustainability & Tech
Branded
Italian consumers' knowledge and behaviour on intelligent packaging and sustainable packaging
The development of technologies applied to packaging, and the search for suitable materials and solutions to reduce the environmental impact of products, are central themes in the construction of an economy and culture of sustainability. In this direction, the intervention focuses on the role of primary importance played by the level of knowledge/awareness and choices of consumers as actors potentially capable of orienting the choices of the production system and the market.
Presidente
Eures 13 june
14:20 - 14:40
Tourism
An in-depth and unique analysis of the sustainability strategies integrated at the Hotel Cosmopolitan Bologna. A journey from environmental commitment to social responsibility, demonstrating how sustainable innovation can be economically advantageous and culturally enriching
13 june
14:20 - 15:00
Italy, EU and Global Diplomacy
Academic Leadership: the Role of Universities in the Innovative Ecosystem
Moderator: Antonello Barone
The panel will explore the critical role of digital innovation and educational technologies (Edutech) in the future of higher education. It will discuss how universities must evolve to meet the needs of modern students and the challenges of a rapidly changing world. Rectors and representatives from prestigious Italian universities will assess Edutech's contribution to scientific research, facilitating collaboration and data access. The event aims to outline strategies for maximizing the potential of digital innovation in academia, with a focus on the application of artificial intelligence.
The panel will explore the critical role of digital innovation and educational technologies (Edutech) in the future of higher education. It will discuss how universities must evolve to meet the needs of modern students and the challenges of a rapidly changing world. Rectors and representatives from prestigious Italian universities will assess Edutech's contribution to scientific research, facilitating collaboration and data access. The event aims to outline strategies for maximizing the potential of digital innovation in academia, with a focus on the application of artificial intelligence.
Director
Kcomunicazione Rector
University of Naples Federico II Director
Alma Mater Research Institute for Human-Centered Artificial Intelligence Professor
Teaching Lab - Polytechnic of Turin 13 june
14:20 - 15:00
WorkTech Policies
The role of Regions in economic development: policies and initiatives to promote innovation
Moderator: Nico Perrone
This panel highlights the pivotal role of regional administrations in fostering local economic development through innovative policies and strategies. It aims to discuss best practices and tools to create a conducive environment for both the establishment and growth of businesses, emphasizing digitalization and international competitiveness. Additionally, it will focus on supporting businesses in transitioning towards digital technologies and ecological sustainability. Measures to enhance SME competitiveness, particularly through projects combining digital innovation and sustainability, will be explored.
This panel highlights the pivotal role of regional administrations in fostering local economic development through innovative policies and strategies. It aims to discuss best practices and tools to create a conducive environment for both the establishment and growth of businesses, emphasizing digitalization and international competitiveness. Additionally, it will focus on supporting businesses in transitioning towards digital technologies and ecological sustainability. Measures to enhance SME competitiveness, particularly through projects combining digital innovation and sustainability, will be explored.
Director
DIRE Agency Councilor for Economic Development, Innovation, Digital and Simplification
Umbria Region Councilor for Heritage, State Property, General Services and Information Systems
Friuli-Venezia Giulia Region President; General Manager
Assinter Italia; CSI Piemonte 13 june
14:20 - 15:00
Tech Research
New Variables to Compete with Artificial Intelligence: Anticipation, Creativity, and Supercomputing
Artificial Intelligence poses significant challenges to professionals and organizations. Some of these are technical challenges, related to the search for ever greater efficiency in model training and speeding up, for which the use of supercomputing is a key factor. Others concern the imagination of new ways of interacting with Artificial Intelligence: we will explore in particular anticipation and creativity as facilitators of innovative experiences.
Research Fellow | Advanced Design Unit
UNIBO Project Manager
IFAB Technologist, Researcher & Strategic Designer
University of Bologna 13 june
14:20 - 15:00
Data Valley
AI x AI = Intelligent Applications for Accessible Initiatives, the IFAB projects
Data Scientist
Fondazione IFAB 13 june
14:20 - 14:40
#mareAsinistra - attrarre talenti in Puglia
Aroundrs: the food packaging revolution through reuse
Every year in Europe, 16mld cups are produced and 2mld disposable containers inevitably destined to become waste. The usefulness of containers is very short, the average time of use being about 30 minutes. And it is in this scenario that Aroundrs was created to offer a circular and sustainable alternative, making packaging reusable through the use of technology and data with the goal of countering the increase in waste resulting from the use of disposable containers.
13 june
14:30 - 15:15
Case delle Tecnologie Emergenti
CTE Success Stories - Cultural and Creative Industry
A meeting to tell the success stories of companies belonging to the entrepreneurial and territorial ecosystems of some of Italy's 13 Emerging Technology Houses (CTEs), with a focus on the cultural and creative industries.
Founder & CEO
Caprice Bespoke Responsabile Ricerca e Sviluppo
Umbra Control Founder & CEO
Emaze Gaming CoFounder
Open Stage CEO e Co-founder
Why Only White CEO e Founder
Anima Blockchain Co-founder e General Manager
Prysm CEO & FOUNDER
Ticketoo Founder e account manager
Maze 13 june
14:40 - 15:00
Content Creators
The body and the digital: exploring online body positivity
The web can be a powerful tool to give a voice to causes that have been ignored for too long. Starting from my story, I will talk about how the Internet can be a means to understand that regardless of one’s body, every individual deserves respect and the same opportunities given to those with a body that conforms to society's standards. I will share the challenges I have faced along the way and how I have overcome common prejudices, using my online platform to inspire and encourage others to do the same. We will then examine how the web can be a fertile ground for creating inclusive and positive spaces that celebrate diversity in all its forms.
Content creator, Divulgatrice lgbtqia+ & Body positive
Content creator 13 june
14:40 - 15:00
Marketing Automation
Branded
Email Marketing and Automation Strategies for B2B with MagNews: The Carel Case
A journey that led an important B2B company to better understand its subscriber base, send more relevant messages to the right people, and qualify leads to pass on to Sales. Through the martech platform MagNews, we integrated automated workflows, on-site messages, and lead scoring processes to transition from a situation of occasional and undifferentiated sending to a strategy aimed at nurturing relationships with prospects, clients, and stakeholders.
Co-Founder
Palabra Channel Sales Manager
magnews 13 june
14:40 - 15:00
Book Presentation
I CHANGE MY LIFE, I'M GOING TO THE SOUTH. Becoming southerners and living happily
Do you ever stop and realize you're not happy? Of thinking that office work and a cramped apartment suddenly aren't for you anymore? After a life at one hundred miles per hour, Alessandro Brunello moves from the metropolis to the South to discover another paradigm of happiness.The author teaches us - naturally and ironically - that there are no rules for happiness, but there are places where being happy is not so impossible.
Crowdfunding Expert & Teacher
13 june
14:40 - 15:00
Tech 4 Business
Branded
Keeping Up with Change
Beenear: continuous evolution and innovation in the IT sector, transitioning from services to integrated solutions for a future without limits.
CEO
Beenear 13 june
14:40 - 15:00
Digital Tools & Services
Branded
Marketing Sprint®, the 4-Day +1 Marketing Plan
Brand identity, market intelligence, planning and measurement, from strategy conception to testing. All of this, before investing. The effective and sustainable method, which you too can use, to design marketing strategies quickly and comprehensively. An analytical, creative, agile, and data-informed mix: the formula that changes and grows brands, services, or products in 4 days.Techniques from big companies, without astronomical budgets, to integrate Lean culture of Agile Marketing into SMEs
Founder & CEO
Webeing.net 13 june
14:40 - 15:00
Legal Tech
English
Intellectual Property Law in the Age of Artificial Intelligence - Ownership, Collaboration, and Inventorship
In the age of artificial intelligence, intelllectual Property ( IP) ownership challenges arise in the realm of AI-generated inventions and ownership, necessitating clear guidelines. Without explicit policies, ambiguity and disputes hinder innovation. Clear ownership definitions foster collaboration and innovation. Recognition of both human and AI contributions is vital in patent intellectual Property law evolution. Can AI be recognized as inventors or owners of their work? Legal frameworks must adapt to accommodate technological progress. Clear guidelines and recognition of collaborative efforts are essential for a future where innovation thrives alongside IP legal clarity
International Business Consultant and Intellectual Property Law Specialist in AI and Big Data
The business mission 13 june
14:40 - 15:00
Future of Open Innovation & VC
English
Investing across Europe
Investing in startups across Europe can be an exciting venture.
Direttore Generale
Italian Tech Alliance VC Investor
360 Capital Managing Partner
2100 Ventures CEO
Lumen Ventures Director @ Bocconi for innovation
Bocconi for innovation 13 june
14:40 - 15:00
Work, HR & Digital Skills
Branded
Work and Artificial Intelligence: Challenges, Solutions, and the Impact on Human Resources
We will explore the complex dynamics between work and Artificial Intelligence. This presentation will analyze the emerging challenges in integrating AI into the workplace, offering practical solutions and discussing the crucial importance of managing the impact on the organization and human resources. An opportunity not to be missed to better understand the future of work in the AI era
Marketing Director
Factorial Head of Partnerships & Strategy
Factorial 13 june
14:40 - 15:00
Tourism
Travel Outlook: Innovative trends & Customer Sentiment Insights
The talk aims to share the main market data and then focus on the main innovative trends in the sector, integrating traditional analysis methodologies with innovative approaches that allow to understand consumers' needs, characteristics and travel habits in real time. The aim is also to offer an overview with respect to the state of the art of the main Italian startups in the world of tourism that are responding to some of the main challenges of industry operators.
Presidente & COO
Associazione Startup Turismo e Sharewood Senior Manager
PwC 13 june
14:40 - 15:00
Innovation Showcase
Turning Passion into Profit: The Counterintuitive Method for Creating Successful Businesses
We will discover together how entrepreneurship can be fueled by your passion and how this can become the driving force for launching and growing a successful business. Through innovative strategies and unconventional practices, we will explore the path to entrepreneurial success, breaking patterns and challenging conventions. If you are ready to turn your passion into a profitable business, this talk is exactly what you need!
Co-founder @Startup Geeks
13 june
14:40 - 15:00
Sustainability & Tech
Branded
Preventing food fraud through digital and intelligence-based technologies: the case of extra virgin olive oil
The EU-WATSON project will develop a set of tools and systems to detect and prevent fraudulent practices along the food supply chain. The main objective is to increase consumer awareness of the safety and value of food, leading to the adoption of healthier lifestyles and the development of sustainable food ecosystems. In particular, one of the pilots of the project wants to guarantee the authenticity and traceability of EVOO by creating a digital DNA fingerprint by portable, low-cost devices, automatic techniques to process the data.
PostDoc Researcher
CNR - IBBR 13 june
14:40 - 15:00
#mareAsinistra - attrarre talenti in Puglia
Soon Online
13 june
15:00 - 15:20
AI for Future
Will Artificial Intelligence replace you? No, but those who know how to use AI will replace those who don't
AI, Generative AI, and the concept of a copilot are transforming businesses, introducing new jobs and new ways of working, with a focus on Augmentation and Automation. The session will provide an analysis of the expected transformations in the job market. What are the typical applications? What are the essential skills to fully leverage the opportunities offered by AI? How to promote Responsible AI adoption? And what does the European AI Act require in terms of corporate organization?
Europe and Middle East Head of Digital Enterprise Advisory
Avanade 13 june
15:00
Mainstage
Live set
Songwriter and performer
13 june
15:00 - 15:20
Book Presentation
THE AUTHOR'S EGREGIO: a writer's ability to start a book promotion independently
The writer Cristian Cevoli has managed to sell a thousand copies with his work 'Fidarsi di ogni emozione'. As an author who has resorted to self-publication, he bears witness to how resourcefulness and determination can be the keys to reaching the target audience. Is it really possible for everyone to follow the same path as Cristian Cevoli? What does it mean to promote a book today? The author himself will give us the answer, in dialogue with his literary agent Marylin Santaniello.
Scrittore
Sopra le Righe Ghostwriter, Fondatrice e Sales Manager
Agenzia Sopralerighe 13 june
15:00 - 18:00
WMF Activities
Work From Italy - Digital Nomads
Area "WORK FROM ITALY" Rete HUBitat - Scopri le iniziative volte alla diffusione del nomadismo digitale in Italia.
Presidente
Ass. Italiana Nomadi Digitali Vice Presidente
Ass Italiana Nomadi Digitali 13 june
15:00 - 15:40
Data Valley
MarghERita the big data platform for the PA of the Emilia-Romagna Region
MarghERita is the super computer that the Emilia-Romagna Region makes available to public administrations in the territory to orient, interpret and guide regional and territorial policy choices with data. The project is financed with resources from the Fund forDevelopment and Cohesion Fund (FSC).The supercomputing machine is equipped with 75 physical computational nodes, each consisting of 2 processors (with dedicated cards for parallel computing), 512 GB of Ram and a graphics card. It enables the realisation of projects that require the processing of large amounts of data (big data), which are initially initiated by the regional administration, autonomously or in collaboration with universities or other public bodies, but which will then be deployed and made available to the local authorities. The call for applications for the use of HPC is online andwill remain open until the end of 2024.Experiments are being conducted by the Emilia-Romagna Region on four application areas: road accident mitigation, environmental disaster prevention, pollution reduction and epidemiological surveillance. During the speech, the hardware and software features of the platform and some ongoing projects will be illustrated.The MarghERita project is led by the Resources, Europe, Innovation and Institutions Directorate of the Emilia-Romagna Region - Digital Innovation, Data, Technology and Archive Centre - Data Area in collaboration with
Dirigente Area Dati e Statistica
Regione Emilia-Romagna EQ Sviluppo Sistemi di Business Intelligence - Area Dati
Regione Emilia-Romagna EQ Sviluppo Progettualità Innovative - Area Dati
Regione Emilia-Romagna 13 june
15:00 - 15:20
Startup Stage
The strategic choice of Soul Kitchen for scalable growth: GROW with SAP for scaleups
VP - Head of Cloud ERP
SAP Italia CEO
Soul-K 13 june
15:15 - 17:35
WMF Activities
Contest Fonoprint BMA
BMA Showcase Festival è un festival itinerante che ha come fine la presentazione e la promozione al pubblico ed agli addetti ai lavori dei progetti selezionati da una commissione artistica, offrendo loro la possibilità di esibirsi live in diversi contesti, durante un percorso di più mesi con l’obiettivo di osservarne e valorizzarne la crescita. Finalisti:
Bravo, Bravissimo
Lumen
Frenèsia
Alaska
Dalilah
Bravo, Bravissimo
Lumen
Frenèsia
Alaska
Dalilah
13 june
15:20 - 15:40
Book Presentation
HOEPLI - THINKING THE FUTURE: Greg Hoffman – Designing Emotions - Lessons in creativity from a lifetime at Nike, with Cristiano Carriero and Riccardo Scandellari
Often, brands promote the "culture of identity," building teams around the personalities of leaders, thus avoiding dreamers with their eyes wide open, ignoring the taciturn because they assume that being introverted is a sign of weakness, and seeking those who resemble them. But often creative success comes from listening to people who don't think like us, from those dreamers who, faced with something taken for granted, look at you with a spark in their eyes and say, "What if..." We discuss this with Riccardo Scandellari and Cristiano Carriero, Hoepli authors, speakers, and branding experts.
Advisor sui temi di Marketing, Branding e Comunicazione
Founder La Content | Author | Storyteller
Founder La Content Publisher & Moderator
Hoepli Editore 13 june
15:30 - 16:10
#mareAsinistra - attrarre talenti in Puglia
Facilitation tools to support investment attraction in Puglia
In Puglia vi sono strumenti per tutte le dimensioni di impresa, dalla micro alla grande impresa. TECNONIDI, PIA, CONTRATTI DI PROGRAMMA e molti altri bandi aspettano te.Vieni ad investire in Puglia. Per nascere, crescere, fare networking.Sessione Q&A.
Program Manager della Funzione Promozione del Lavoro e dell'Innovazione
Puglia Sviluppo Spa 13 june
15:30
Mainstage
Opening Session
13 june
15:35
Mainstage
English
Innovation and AI: how Europe and Italy can compete and win against the US and China
Since 20 years, Alec Ross has held a leading place in the competition between states to imagine and invent the future. Following experience as a start-up entrepreneur and adviser to Barack Obama, he comes to Bologna with a perspective on how the next 20 years of innovation in Italy can unleash higher levels of inclusive prosperity.
Distinguished Adjunct Professor
Bologna Business School 13 june
15:40 - 16:40
WMF Off
We Make Newsletter
The Newsletterati return to the WMF: the Italian network of authorial and independent newsletters spanning various topics such as marketing, journalism, philosophy, and technology. Within the context of the WMF, some of the Newsletterati authors will bring their own experience, insights, and vision on the future of newsletters.
This session will take place in the Open Stage 10 - Hall 30.
This session will take place in the Open Stage 10 - Hall 30.
Founder La Content | Author | Storyteller
Founder La Content Co-founder
Minnovo Managing Partner LTV
LTV Journalist & Digital Strategist
ViaBagutta Comunicazione Founder & Editor
Artifacts Founder
STRTGY 13 june
15:40 - 16:40
WMF Off
A more humane social network can be built: the Secret Level experience.
In 2021, Fabio and Edoardo, tired of the heavy toxicity seen on mainstream platforms during the pandemic, created Secret Level: a completely self-managed social network with the aim of breaking down the barrier we are accustomed to creating between real person and social persona. Two and a half years after the project's inception, they tell us how an alternative social network is possible and can lead us to regain a sense of humanity that is increasingly difficult to find in other online spaces.
This meeting will take place in the Open Stage 11 - Hall 30.
This meeting will take place in the Open Stage 11 - Hall 30.
Tech Lead
Digital Strategist
Search On Media Group Musician & Content Creator
Kenobit 13 june
15:40 - 16:40
WMF Off
We (Don't) Make Slides
How does a brief turn into a concrete project? Let's tackle the white whale of every agency and social media manager in this interactive talk, where the classic "bolt company" will pit 3 professionals and AI against each other to get the best possible communication project to sell its bolts. All of this live and with audience participation. Are you ready to compete?
This session will take place in the Open stage 22 - Hall 25.
This session will take place in the Open stage 22 - Hall 25.
Founder & Communication Strategist
Vanilla Marketing Marketing Manager
TS Nuovamacut Copywriter & Creative Director
Davide Bertozzi Studio CEO & Founder
GH srl 13 june
15:40 - 16:40
WMF Off
Search Foundry Roundtable - Our work has already changed
Four uncensored professionals spill the beans on how the advent of LLMs and generative AI has changed aspects of daily work. Are you ready to tackle SEO, tag management, script creation, and other small yet significant enabling solutions for concrete use cases? The speech will be moderated by Simone Rinzivillo.
This session will take place in the Open Stage 16 - Hall 30.
This session will take place in the Open Stage 16 - Hall 30.
Imprenditore & Local SEO
Local strategy Ai Evangelist
Teal and Orange SEO & Digital Temporary Manager
Mariachiara Marsella Consulente Search & Analytics
Freelance CEO & Founder Archetipo Agency
Archetipo Agency 13 june
15:40 - 16:00
Future Marketing Corner (PAV30 - D21 - E26)
Interview to Giorgio Gnoli
Customer Communication Manager
Belron International Digital Marketing Specialist
Search On Media Group 13 june
15:45
Mainstage
WMF Innovation Awards: Innovative Country of the Year
Swiss Business Hub Italy
Switzerland Global Enterprise 13 june
15:50
Mainstage
English
Investment in innovation: a global perspective
Head of Finance
Telefónica's Wayra Corporate Venture Capital Managing Partner
Coelius Capital Head of Innovation
Search On Media Group Managing Partner
VentureCraft, Inc. Head of Institutional Partnerships
LG NOVA Ecosystem, LG Electronics 13 june
16:00 - 16:40
Data Valley
Data Valley 4 Startups: funding, open innovation, and services
Senior Project Manager
ART-ER Senior Project Manager
ART-ER Senior Project Manager
ART-ER 13 june
16:05
Mainstage
Innovation and Future in Global Dialogue (Title Soon Online)
Journalist & Writer
13 june
16:10 - 16:30
Future Marketing Corner (PAV30 - D21 - E26)
Interview to Jenn Herman
Founder Jenn's Trends | Instagram Expert | Consultant
Jenn's Trends Social Media Specialist
Search On Media Group 13 june
16:15
Mainstage
AI & Digital Work: prospettive sul futuro del mercato del lavoro
UIL
General Secretary 13 june
16:25
Mainstage
Un Futuro di Inclusione e Speranza: L'Innovazione Sociale nell'Accoglienza dei Rifugiati
Former Mayor of Riace
13 june
16:35
Mainstage
Il privilegio abile
Music Therapist and Trainer
Speaker and Trainer
13 june
16:40 - 17:00
Book Presentation
BRAND STORIES - Narrative universes for brands that are people and people who become brands
Andrea Fontana, one of Italy's leading experts on business storytelling, is the author of Brand storiverso, the book that focuses on the most current ways of telling and telling about ourselves as brands and professionals. To generate positive perceptions, better reputation, more awareness and emotional involvement today we need to create “storiverses”: narrative universes with artfully created values, characters, scenes, settings, emotions. But we have to know how to do this well, otherwise the opportunity will be wasted. We talk about this with Andrea Fontana and Michele Riva.
Presidente
Storyfactory CEO
ROI Edizioni 13 june
16:40 - 17:00
Future of Open Innovation & VC
English
Quantum Computing for Earth Observation
The objective of the round table, and subsequently the call, is to promote and implement applications of Quantum Computing and/or Quantum Machine Learning in the field of Earth Observation. The aim is to develop innovative solutions that can be useful for the scientific sector and, consequently, for society as a whole, creating new job and business opportunities.
Research Fellow on Quantum Computing for Earth Observation
European Space Agency Director of Department of Information Engineering, Electronics and Telecommunications (DIET)
University of Rome "La Sapienza" Doctoral Researcher
Jülich Research Center HPC and QC specialist
Cineca PhD Student | CEO & Co-Founder
Sapienza University of Rome | GRID+ s.r.l. 13 june
16:45
Mainstage
Macro mafia, crypto bosses and quantum challenge to journalism
Over the past few years, mafias have scaled up their trafficking by making themselves invisible to prosecutors and media attention. However, new investigative journalism networks are emerging and developing innovative ways to unmask the globalized clans.
Journalist - Investigations and organized crime, cyber, terrorism
13 june
16:55
Mainstage
Quando il cinema parla di legalità: le eredità e il futuro della lotta contro le mafie
Author & Director
Vice President
Fondazione Siani 13 june
17:00 - 17:20
Book Presentation
The Monkey in the Drawer
In the drawer, we keep the most precious things, dreams, and everything we don't have the courage to be or show. We all have projects, goals, and aspirations, real monkeys that remain trapped, unable even to scream out of frustration at having to stay locked in a drawer. Silently.
Most people have to face the fear of exposure every day. This is the first communication manual for introverts. The speech will be moderated by Rudy Bandiera
Advisor sui temi di Marketing, Branding e Comunicazione
Divulgatore e LinkedIn Top Voice
13 june
17:00 - 17:40
Human Rights
English
Necessity of Rethinking the Economy: Challenging Conventions with a More Civil Approach
Current economic paradigms have favored a select few while leaving many in poverty. By challenging established paradigms and advocating for a more human approach, it's possible to foster societal change towards a fairer, more inclusive, and equal environment. New economic paradigms already exist, yielding significant positive outcomes and gaining increasing acceptance. The main characteristics will be shared and discussed alongside a comparison with traditional views.
International Market Analyst, Coordinator of "Women for Economy" of Economy
Economy of Francesco 13 june
17:00 - 17:40
Advertising
Advanced
Mastering Performance Max Campaigns Using Scripts
Join us as the scripting wizard, Nils Roojmans, opens up Google's black box, that is Performance Max (PMax) campaigns.
Dive deep into the realm of Google Ads as Nils unveils practical strategies for leveraging scripts to enhance Performance Max's algorithm inputs.
Discover the secrets to monitoring PMax campaign performance effectively, making timely adjustments to your settings, and strategically managing your budgets to boost both revenue and profitability while minimizing wasted ad spend. Moreover, Nils will generously share some of his personal scripts, empowering you to immediately optimize your campaigns with newfound efficiency upon your return to the office. This session delivers a blend of expert insights and actionable tactics for Google Ads advertisers eager to elevate their Performance Max campaigns to new heights.
Dive deep into the realm of Google Ads as Nils unveils practical strategies for leveraging scripts to enhance Performance Max's algorithm inputs.
Discover the secrets to monitoring PMax campaign performance effectively, making timely adjustments to your settings, and strategically managing your budgets to boost both revenue and profitability while minimizing wasted ad spend. Moreover, Nils will generously share some of his personal scripts, empowering you to immediately optimize your campaigns with newfound efficiency upon your return to the office. This session delivers a blend of expert insights and actionable tactics for Google Ads advertisers eager to elevate their Performance Max campaigns to new heights.
Google Ads Automater
13 june
17:00 - 17:40
Digital Strategy
Branded
Building Value Strategies in Tomorrow's Web through Innovation, Sustainability and Awareness
How to create new Value for your business in tomorrow's Web, between opportunities and risks, through sustainable digital strategies driven by Innovation (as an entity) and oriented towards the awareness of your stakeholders in an ethical way.
Founder, Innovation & Marketing Manager
Web To Emotions Digital Agency per EURid vzw 13 june
17:00 - 17:20
AI Tools & Services
English
Branded
The Text Robot: Generates unique, SEO-relevant texts in over 110 languages using data or AI
Content Automation, the Future in E-Commerce and Beyond! Automation technologies are
indispensable, accelerating processes and minimizing effort. Content Automation generates
unique content for your online store and other platforms. Our Text Robot creates up to
500,000 texts in 110 languages in real-time. Learn how to utilize this business booster today.
Join us to see it in action!
Country Manager Italy
uNaice 13 june
17:00 - 17:20
Sustainability & Tech
Branded
Sustainability: never a joy! Or maybe not
In the context of the ever-growing importance of sustainability, communication plays a crucial role in conveying messages to the public clearly and authentically. We address the challenges of communication with a practical and accessible approach to avoid greenwashing and promote authoritative commitment to transparent sustainability aligned with corporate values, aiming to spread awareness and create educational content internally and externally within the company.
CEO & Founder
we-go srl 13 june
17:00 - 17:40
Prophets of AI
English
Future Engineering: How to build worlds beyond your wildest imagination
What if the stories we tell could shape the future we live in? Embrace the opportunity to think like a futurist and engineer the world you desire. Turn visionary ideas into tangible realities through transformative world-building techniques.
Join a captivating discussion on how stories can reimagine our future by exploring issues like algorithmic bias and envisioning an AI as president. Discover how stories have pushed the boundaries of what is possible by being sent to space, and how these narratives have inspired the very technology that makes space travel a reality.
Delve into the visionary stories that have inspired real-world innovations, highlighting the power of imagination in driving technological progress. Understand how philosophers and quantum physicists approach world-building, empowering you to create your own worlds that address global issues. Gain new insights from this enchanting experience to shape our collective future.
Join a captivating discussion on how stories can reimagine our future by exploring issues like algorithmic bias and envisioning an AI as president. Discover how stories have pushed the boundaries of what is possible by being sent to space, and how these narratives have inspired the very technology that makes space travel a reality.
Delve into the visionary stories that have inspired real-world innovations, highlighting the power of imagination in driving technological progress. Understand how philosophers and quantum physicists approach world-building, empowering you to create your own worlds that address global issues. Gain new insights from this enchanting experience to shape our collective future.
Founder
Reimagine Story Lab 13 june
17:00 - 17:20
UX & UI
Branded
Headless commerce Shopify: digital innovation in WWF, from Merchandising to Desirable Branding
WWF's new Shop helped revolutionize the image of the historic nonprofit organization, elevating it to a desirable and trend-setting Brand. Headless technology, together with Shopify Plus, enabled Boraso to develop a mobile first project that put the user experience at the center, simplifying the customer journey and making the shopping experience memorable.
Project Manager
Boraso User Experience designer
Boraso Digital Consultant
Boraso Web Project Specialist
WWF 13 june
17:00 - 17:20
Tech 4 Business
Branded
The Talent Factor - in an increasingly technological world
Challenges in human resources are a crucial issue to address in order to lead our companies to success. However, thanks to technology, it's possible to improve effectiveness and reduce errors in our decisions. Discover how to select valuable people, enhance personal and team efficiency, reduce turnover, prevent conflicts, and customize career plans through the use of psychometric tests and predictive AI algorithms that are easy to use even for SMEs.
Owner & Ceo
Talentobe 13 june
17:00 - 17:20
Content Creators
Valentina Gluten Free: towards a more inclusive cuisine
Turning a weakness into strength by changing the paradigm. Valentina Leporati was diagnosed with celiac disease at just 17 months old. Today, she spreads awareness and information on such an important topic as food, which has a great power: to bring us all together around the same table. Valentina discusses the challenges that cuisine must face in the future, through innovation and knowledge, to make the table a place for everyone, in a word, inclusive
Food creator e attivista
Valentina Gluten Free 13 june
17:00 - 17:40
AI for Future
Branded
Project Management and Generative Artificial Intelligence: a New synergy destined to last
Project Management is a discipline to face complexity with efficacy and efficiency, by integrating a structured planning and control approach (using Earned Value and other KPIs) with an effective stakeholder relationship management. GenAI is an effective, innovative and evolutive support to PM, which may operate at different levels (automation, assistance e augmentation), and which requires specific focus on context, data, risks, and techniques of prompt engineering.
Project, Program & Portfolio Manager, Lecturer
ISIPM 13 june
17:00 - 17:20
Work, HR & Digital Skills
Bridging Tech and HR for a better people experience
In today's ever-changing work landscape, a synergy between digital tools and human resources
is vital. RINA's data-driven approach emphasizes aligning technologies like Microsoft Viva
Insights with human needs and data security. Balancing productivity and employee well-being is
key amid technological advancements. This discourse encourages reflection on Digital HR's
merits, challenges, and effective implementation, fostering an ethical and inclusive workplace
culture.
Global Career, Engagement & Employer Branding Advisor
RINA Global Web Communication & Digital Adoption Manager
RINA Global Career, Engagement & Employer Branding Manager
RINA 13 june
17:00 - 17:40
Machine Learning
LLMs are a High-Performance Computing problem
Language Models have witnessed remarkable advancements across diverse domains, continually scaling in size and training on increasingly expansive datasets. This progression has bestowed upon them the remarkable ability to swiftly adapt to novel tasks with minimal training data. However, the journey of training models comprising tens to hundreds of billions of parameters on vast datasets is anything but straightforward. This presentation is designed to offer comprehensive insights into the intricacies of training and deploying the most expansive neural networks
Solution Architect AI & HPC
NVIDIA 13 june
17:00 - 18:00
Startup Stage
English
Future of Culture & Travel, Sports & Events, Retail & Customer Experience : Pitch session selected startups
Artificial Intelligence for the Tourism Sector, Mobile Apps, QR Codes, IOT & Big Data, Augmented Reality, Smart luggage, Sharing & Rentals, Booking & search, Revenue Management, Channel Managers.Tech for events, eSports, Digital fitness, Fan engagement, Player engagement, Data for events, Team& Coach success, Ticketing, Broadcasting & Streaming.
Sustainable Materials & Production, Digital Marketing, Customer Engagement, Efficiency of Supply Chain, Phygital Stores, SaaS marketplaces, In store marketing & analytics, Cashierless checkout, Bots & chatbots, Fraud prevention solutions, Last mile delivery, Guest wi-fi.
Sustainable Materials & Production, Digital Marketing, Customer Engagement, Efficiency of Supply Chain, Phygital Stores, SaaS marketplaces, In store marketing & analytics, Cashierless checkout, Bots & chatbots, Fraud prevention solutions, Last mile delivery, Guest wi-fi.
13 june
17:00 - 17:20
Digital Tools & Services
Branded
Graphic Optimisation on Amazon: the power of design to achieve success stories
This speech is dedicated to the crucial importance of graphic optimisation on Amazon. In a universe of possibilities such as that offered by the world's largest e-commerce platform, it is essential to seize opportunities as effectively as possible.And this path starts with brand identity. Who would have thought that design could have such a profound impact even in a complex environment like Amazon?From the first image on our listing, our design strategy merges with our marketing strategy to increase CTR (Click Through Rate) and capture the attention of users. But we don't stop there. We move on to standard images, a process that balances information and style to deliver an engaging and informative experience.We then move on to A+ content, an often overlooked but crucial stage for conversion.And finally, we reach the store brand: no longer a simple catalogue, but a true e-commerce in which design plays a decisive role.With concrete examples of 'before and after', I will demonstrate how correct graphic optimisation can prevent a user from continuing to scroll, leading him instead to explore and eventually take the desired action. In conclusion, design is not just an aesthetic factor, but a key element for success on Amazon.
Amazon store brand & graphic design manager
Growth Labb 13 june
17:00 - 17:40
E-Commerce
Advanced
Neuro Checkout - Neuromarketing to Halve Your Shopping Cart Abandonment
What are the mistakes that most e-commerce websites make on checkout pages? Through replicable case studies and scientific foundations of neuromarketing, a three-step method will be shown to anticipate sensory responses to designs and create payment interfaces capable of immediately improving the conversion rate
Neuromarketing & Marketing Manager
Pronesis srl 13 june
17:00 - 17:20
Legal Tech
English
The Role of Lawyering in the World of Exponential Innovation
This speech aims to explore how the legal profession can not only adapt but also lead and support exponential innovation.
Specific examples will be presented to show how law intersects with advanced technologies, with a particular focus on how lawyers can utilize these technologies to enhance their legal practice and improve their relationship will clients. Key topics will include new ways of doing compliance work, new metholodogies, new tools, always taking into acount the relevance of ethics.
I will also outline the factors that are representing an obstacle to reach this goal.
My aim is to outline a pathway for lawyers who wish to position themselves at the heart of innovation, becoming key figures in the digital transformation of businesses and societies; but also to provide food for thought for companies that want to develop new, different relationships, with their legal counsels
Specific examples will be presented to show how law intersects with advanced technologies, with a particular focus on how lawyers can utilize these technologies to enhance their legal practice and improve their relationship will clients. Key topics will include new ways of doing compliance work, new metholodogies, new tools, always taking into acount the relevance of ethics.
I will also outline the factors that are representing an obstacle to reach this goal.
My aim is to outline a pathway for lawyers who wish to position themselves at the heart of innovation, becoming key figures in the digital transformation of businesses and societies; but also to provide food for thought for companies that want to develop new, different relationships, with their legal counsels
Founder and Managing Director
Better Ipsum 13 june
17:00 - 17:40
Social Media Strategies
Advanced
Beyond the Data Chaos: Data-Driven Strategies and Tools to Maximize Investments in Social Advertising
In a digital landscape where precise measurement and attribution have become elusive, planning effective multichannel budget management is increasingly complex. We will explore how to overcome the challenges of data discrepancy and optimize the distribution of advertising investments through a holistic view of data and intelligent integration between online and offline, e-commerce and marketplace.
Meta e Social Ads expert
Michael Vittori 13 june
17:00 - 17:40
Marketing Automation
Advanced
Is MarketingOps Overlooked in Your Strategy? - Understanding This Critical Specialization and the Risks of Ignoring It
Let's explore Marketing Operations that is a critical but frequently overlooked component of marketing strategies. We'll examine what MarketingOps involves, its importance in coordinating technology, processes, and teams to enhance marketing effectiveness. Additionally, we'll discuss the risks and potential disadvantages of neglecting this essential function. By understanding the pivotal role of MarketingOps, businesses can achieve greater operational efficiency and improved marketing outcomes.
Chief Commercial Officer (CCO)
User.com 13 june
17:00 - 17:40
Content Marketing
Short Content for Immediate Storytelling
In this speech, we will analyze the rules for structuring storytelling in short timeframes that adhere to the grammar of social media channels, suitable for communication during events and product and service productions.
Founder e Live Content Creator
GIORUSSO PRODUCTION 13 june
17:00 - 17:20
Innovation Showcase
English
From Startup Studio to Success STARTUP BAKERY
Startup Studio and SaaS for the participatory construction of the sustainability report: an alliance to allow founders, companies and professional investors to express their potential that involved an important industrial partner.
Co-founder & COO
Startup Bakery CEO & Co-Founder
EsgMax Head of HR mobility and ESG solutions
Zucchetti spa 13 june
17:00 - 17:40
Tech Research
Embedded AI: When Size Matters
We live in an era where AI is extremely expensive and energy-intensive: large language models (LLMs) have opened up incredible opportunities, but at what cost? Is it really the only way to rely on the use of omniscient LLMs so that AI can assist us in everyday life? We want to discuss how Embedded AI is sometimes a more effective and sustainable alternative.
Senior AI Researcher | CVML specialist | PhD in CS
EVS Embedded Vision Systems 13 june
17:00 - 17:40
Tourism
Communication flows and tools for the hotel (and the territory)
How to build a communication flow (not just a funnel) useful for those working in hotels to generate income and reputation using the preferred channels and timing of travelers (not only Italians) in 2024, enhancing the resources of the territory and the destination
Consulente e Formatore
Volpe Marco 13 june
17:00 - 17:20
WorkTech Policies
Work from Italy and Short Work Week |
This panel will explore the effectiveness of "Work from Italy" and the reduced workweek, analyzing their impact on employee productivity and well-being. Case studies and research evaluating benefits and challenges will be discussed, with a focus on supportive policies and implications for the Italian labor market.
President of the Labor Commission
Chamber of Deputies Chairman
WMF - We Make Future 13 june
17:00 - 17:40
Tech Policies and Communities
Power dynamics in digital platforms: impacts and questions
Moderator and speaker: Antonio Palmieri
In collaboration with Fondazione Pensiero Solido
The panel will analyze the economic and social impacts of digital platform expansion, exploring their influence on capital, information, and power flows. It will examine how these platforms shape user-content interactions, impacting visibility and marginalization. Discussion will include their use of data and algorithms to create business models that prioritize user attention, potentially harming diversity and fair competition. Experts will evaluate these effects on socio-economic structures and propose regulatory measures to address growing digital power centralization.
In collaboration with Fondazione Pensiero Solido
The panel will analyze the economic and social impacts of digital platform expansion, exploring their influence on capital, information, and power flows. It will examine how these platforms shape user-content interactions, impacting visibility and marginalization. Discussion will include their use of data and algorithms to create business models that prioritize user attention, potentially harming diversity and fair competition. Experts will evaluate these effects on socio-economic structures and propose regulatory measures to address growing digital power centralization.
President
Fondazione Pensiero Solido Professor of Digital Democracy & Public Spaces
SciencesPo Paris Professor in Media Analysis
University of Padua; Youtrend Author of the book
“Gli algoritmi del potere. Come l’IA riscriverà la politica e la società” 13 june
17:00 - 17:40
Italy, EU and Global Diplomacy
Innovation and Internationalization: Synergies between Enabling Technologies, SMEs and Startups
Moderator: Camilla Rangoni
The panel will explore how new technologies can accelerate the internationalization of small and medium-sized enterprises (SMEs) and startups. Policies for emerging technologies and support available to facilitate international expansion of SMEs will be discussed. Examples of innovative ecosystems and development strategies to foster the global growth of startups will be presented, highlighting synergies between innovation and internationalization.
The panel will explore how new technologies can accelerate the internationalization of small and medium-sized enterprises (SMEs) and startups. Policies for emerging technologies and support available to facilitate international expansion of SMEs will be discussed. Examples of innovative ecosystems and development strategies to foster the global growth of startups will be presented, highlighting synergies between innovation and internationalization.
Moderatrice
Geopolis Head of Education, Business Promotion & Supply Chain
SACE Head of Innovation Ecosystem
Startup Valencia Business Partner
ABA - Invest in Austria 13 june
17:00 - 17:20
Future of Open Innovation & VC
English
Innovation Procurement and EU funds
The panel aims to introduce startups to the procurement landscape and to up-to-date information on EU funding programs.These topics are both essential for accessing new markets, expanding their operational horizons and offering companies numerous opportunities to develop new products and services using space technologies or applications in non-space environments.
Researcher
Teseas Department Lead
MINDS & SPARKS GmbH 13 june
17:00 - 17:20
Future Marketing Corner (PAV30 - D21 - E26)
Academy - SEO in 2025
Tech Educator
Search On Media Group 13 june
17:00 - 17:20
Data Valley
Bologna Innovation Square: un'alleanza territoriale per lo sviluppo economico attraverso l'innovazione
Le alleanze pubblico-private rappresentano uno strumento fondamentale supportare l'innovazione e lo sviluppo economico di un territorio. Bologna Innovation Square ne è un esempio: un'alleanza tra PA, Università, imprese, centri di ricerca, spazi dell'innovazione e startup, che collaborano in una logica di innovazione aperta per mettersi in rete e realizzare attività di beneficio comune e per il territorio metropolitano.
Direttrice Area Sviluppo Economico e Sociale
Città metropolitana di Bologna Direttore Generale
BI-REX 13 june
17:00 - 17:20
#mareAsinistra - attrarre talenti in Puglia
Moss Project: A tool to support decision makers in the governance of the processes of the Companies of the Health Service of the Apulia Region
PowerPoint Presentation The MOSS is the Single Administrative Accounting System of the Apulia Region's SSR based on a “Holding-Subsidiaries” model, which makes data available in real-time to support expenditure monitoring and internal control. To govern the information assets managed by MOSS, a Data Analytics&Business Intelligence solution has been implemented that provides Corporate and Regional Strategic Directions with an effective monitoring, analysis and planning tool.
13 june
17:10
Mainstage
International Ecosystem Roundtable
Government Chief Data Officer
Republic of Estonia Head of Dept. at Funding and Investor Relations of ICEX
Spain Former Ambassador; Founder and CEO
United States; Belarus Hi-Tech Park. Present in the following paths:
Human Rights & Sustainability
Human Rights & Sustainability
13 june
17:20 - 17:40
Book Presentation
Reboot Internet! Who 'broke' the network? Who's responsible for fixing it?
Born as a space for creative freedom and democratic participation, the Internet has transformed into a vast arena dominated by economic interests. Valerio Bassan, author of the book "Rebooting the System: How We Broke the Internet and Why It's Up to Us to Fix It" (Chiarelettere, 2024), reconstructs the processes that have made the network increasingly akin to an "uninhabitable place," and reflects on how we can dismantle the monopolistic and extractive mechanisms governing the web.
Author & Strategist
13 june
17:20 - 17:40
Work, HR & Digital Skills
The HR Dilemma: Equity, Formalization of Systems, and Diversity of Individual Stories
An exploratory dialogue on the delicate balance between adopting standardized HR systems and the importance of recognizing individual uniqueness. In a context where diversity and inclusion have become fundamental priorities for companies, a critical question arises: how to ensure equity and fairness in managerial practices that aim for inclusivity, while avoiding unintentionally segregative dynamics?
Associate Dean for Open Programs | prof. Organizzazione del lavoro
SDA Bocconi 13 june
17:20 - 17:40
AI Tools & Services
Branded
Interactive holograms with multilingual dialogues: XRCopilot transforms the reality of products through eXtended Reality and Generative AI
Turn the world into a showcase. Imagine products coming to life in front of your eyes wherever you are, and intelligent holograms responding in any language you desire! XRCopilot, through the combined use of eXtended Reality and Generative AI, enables you to create unprecedented immersive and interactive experiences.
solution specialist, solution artist, evangelist
Hevolus 13 june
17:20 - 17:40
Sustainability & Tech
Technology and social entrepreneurship: one way to change the world one business at a time
It is possible to do business using business logics to solve social problems with technology. Thanks to technology today deaf people can phone, the homeless learn the job of urban gardener and take care of the abandoned areas of cities by redeveloping urban spaces.. Join us to discover new ways of doing business and bring new hope and opportunity.
Chairman e Fondatore
Pedius srl & Ridaje srl 13 june
17:20 - 17:40
Content Creators
Mocho: from YouTuber to entrepreneur - the evolution of food and creators
How is the figure of the food creator evolving today? Mocho, originally a YouTuber and now an entrepreneur, tells how, through clear communication aimed at a loyal audience, his community, he managed to open two fast-food restaurants in Milan in just one year, thus transforming his role from a creator to a player in the food industry, becoming the first YouTuber to open his own fast-food chain in Italy.
Youtuber e imprenditore
13 june
17:20 - 17:40
Legal Tech
Goodbye cookies: retargeting death (?) and the New Legal Challenges of digital marketing
The cookie-less, multi-announced scenario is really coming. What awaits us, especially for re-targeting and related activities? We will note the relevant regulatory changes (such as the DMA and the AI Act) and the decisions of the authorities (e.g. the IAB Europe case, the Cookie Pledge, etc.) that impact, as well as the implications and legal doubts of the new tools (such as Privacy Sandbox, Apple SKAN, Facebook Advanced Matching) and current practices (fingerprinting, web scraping, etc.).
Avvocato, Of counsel 42 Law Firm
42 Law Firm Avvocato, Partner 42 Law Firm e Founder di LT42
LT42 13 june
17:20 - 17:40
UX & UI
E-commerce AI-enabled: the role of the designer in designing new shopping experiences
The evolution of e-commerce requires a new approach to service design, especially for the integration of AI. We will delve into the role of the designer in orchestrating the user experience for AI-enabled digital environments, presenting an approach centered on context and user needs to create meaningful experiences. We will explore the specific challenges designers face in the AI-enriched design process to create a virtuous cycle of improvement.
Head of UX/CRO
WMR Group | Studio Cappello 13 june
17:20 - 17:40
Tech 4 Business
Branded
Communicating Culture
How the application of Tourism Communication Strategies transformed the Museum System of the Province of Lecco into Lecco Heritage
CEO & Head Of Operations
MT Consulting 13 june
17:20 - 17:40
Digital Tools & Services
Branded
Digital Check-Up: A 10-Point Guide to Analyze and Improve Your Online Presence
Analyze your online presence quickly and with a data-driven approach supported by AI. We've outlined the 10 essential points for examining digital channels: websites, e-commerce, social media, advertising campaigns, and email marketing. Our method is designed to be accessible, even with limited budgets, and will enable you to optimize your resources without compromising the effectiveness and quality of your marketing initiatives. You'll have the tools to make informed decisions and act with precision, enhancing the performance of your online communication
Web Developer
Stractegy CEO & Founder
Stractegy 13 june
17:20 - 17:40
Innovation Showcase
Why We Are YUS, Your Unique Spot in the world. Because uniqueness makes truly the difference!
During the talk, the Yus Generation® Project will be presented in the words of the direct creator Dr. Federico Ferrari.
He will discuss on how the idea of people's uniqueness was born, how to bring it out and how to develop it. And at the end he will talk about the future he and his team imagine. A tomorrow that speaks of awareness, mastery of one's abilities, personal and job satisfaction, and the importance - as Walt Whitman once said - of contributing with a personal verse.
CEO & Founder
Il Cerchio della Vita/Yus Generation® 13 june
17:20 - 17:40
Future of Open Innovation & VC
English
Alliances to break down the gender gap.
Don't miss this opportunity to learn from and connect with inspiring women who are shaping the future of investment and entrepreneurship.
Co-Founder
My Career Canvas Investment Analyst
SocialFare Senior Investment Analyst
Doorway Spa Team Leader, Accelerator Manager
Krakow Technology Park Present in the following paths:
Inclusion, Diversity & Accessibility
Inclusion, Diversity & Accessibility
13 june
17:20 - 17:40
Case delle Tecnologie Emergenti
CTE success stories - Tourism, culture and smart cities
An event to share the success stories of companies that are part of the entrepreneurial and territorial ecosystems of Italy's 13 Emerging Technology Houses (ETCs), with a focus on the tourism, culture and smart city sectors.
Ricercatore
Università di Cagliari Co-founder
Dahlia Product Manager di Insideep
Deep Reality CEO
Cityopensource – Collaborative mapping platform 13 june
17:20 - 17:40
#mareAsinistra - attrarre talenti in Puglia
Apulian textiles: from tradition to innovation
Apulian textiles offer a very attractive landscape to date for the world of luxury and therefore also fashion. The knowledge, passed from hand to hand over the generations, makes the area dense with creativity and skills to be made available with the help of effective technologies capable of optimizing waste in full view of sustainability.
CEO and Founder
Apulianize srls 13 june
17:25
Mainstage
Musica e nuove generazioni
CEO
Fonoprint 13 june
17:30
Mainstage
Live Performance
13 june
17:35
Mainstage
Branded
Branded Content e Influencer Marketing
Marketing Manager
Monge S.p.A. Content Creator
13 june
17:40 - 18:00
Future of Open Innovation & VC
English
Investing in Media & Entertainment
Co-Founder
Next 14 - Twinkly CEO
Forbes Italia Head of IMMEDIATE Accelerator
RS Productions Partner
LCA Studio Legale CEO
Karaoke One 13 june
17:45
Mainstage
Da Tiktok a Imprenditrice del Fashion
Founder & CEO
Amabile Jewels 13 june
17:55
Mainstage
Live Performance - Medley
Drag Artists
13 june
18:00 - 18:40
Brand
Brand Storyverse: From Stories to Narrative Universes. What are the new key variables for effective storytelling?
The rules of corporate storytelling are evolving. From linear narratives (beginning, climax, end), we are transitioning to the creation of intricate and complex narrative universes that unfold across various media ecosystems. This speech will explore the new principles of corporate and brand storytelling, as well as the most effective methods for building corporate storyverses.
Presidente
Storyfactory 13 june
18:00 - 18:40
Digital Strategy
Advanced
Brand, SEO, and Generative Search
After launching and experimenting with SGE since May 2023, Google started testing generative search even for those who had not requested to be part of the experiment in Search Labs.
This is - or seems to be - the preliminary step to its final release.
What does the release of SGE mean for all companies that see organic search traffic as an essential channel for their business model?
What are the risks and potential benefits?
How does it change the way of thinking, planning, and implementing SEO?
How does generative search integrate into the broader Google ecosystem and beyond Search?
In his talk, Gianluca Fiorelli will present - with plenty of data - the upcoming landscape, and will introduce ideas, strategies, and tactics necessary not only to withstand the impact that SGE will have but also to take advantage of its arrival, and how these strategies and tactics are not only necessary to maintain or improve visibility in Google but also in other ecosystems such as search on ChatGPT, Perplexity, and Bing Copilot.
This is - or seems to be - the preliminary step to its final release.
What does the release of SGE mean for all companies that see organic search traffic as an essential channel for their business model?
What are the risks and potential benefits?
How does it change the way of thinking, planning, and implementing SEO?
How does generative search integrate into the broader Google ecosystem and beyond Search?
In his talk, Gianluca Fiorelli will present - with plenty of data - the upcoming landscape, and will introduce ideas, strategies, and tactics necessary not only to withstand the impact that SGE will have but also to take advantage of its arrival, and how these strategies and tactics are not only necessary to maintain or improve visibility in Google but also in other ecosystems such as search on ChatGPT, Perplexity, and Bing Copilot.
Strategic & International SEO Consultant
IloveSEO.net 13 june
18:00 - 18:40
E-Commerce
E-commerce in the post-AI era
AI in recent months has been seen as a process accelerator, but it will soon change the very essence of e-commerce. We will analyse which business areas are getting the biggest push and which tools are having the most impact.AI-commerce is also and above all new business models that reinvent e-commerce as we know it. We will see together what the new market balances will be and how operators will have to position themselves.
CEO & Partner
Casaleggio Associati 13 june
18:00 - 18:20
Content Creators
The direct relationship between businesses and the world of social media
How should businesses collaborate with content creators to ensure that the final product is effective and profitable for both parties? Samuel and Leonardo will discuss the relationship between businesses and comedy-oriented content creators, delving into the complex dynamic that intertwines two very different perspectives when engaging with Generation Z audiences. They will explore the theme of communicative challenges, seeking to identify appropriate behaviors to ensure that the final product is effective.
Comedy Content Creator
Comedy Content Creator & Attore
Leoucifero 13 june
18:00 - 18:40
Advertising
Advanced
Using CSS Media Queries to Create Advanced Strategies
Thanks to comparative CSS, it's possible to work with multiple merchant centers and consequently create "advanced" strategies. In this case study, I will demonstrate how I achieved an increase in sales and market share starting from an already highly optimized e-commerce with excellent results.
Consulente PPC
Freelance 13 june
18:00 - 18:40
Machine Learning
Build your (not so) Large Language Model
LLMs are the product of Industry 4.0 that has most influenced the current advancement of GenAI and ignited our imagination with endless application possibilities. In this talk, we will take a step back in time and look at their evolution, from pre-deep learning models to the current ones based on Transformer architecture. Finally, we will try to build a Large Language Model from (almost) scratch and discuss the difference between pre-training and fine-tuning, as well as their advantages and disadvantages.
Engineering Manager
Unisys Schweiz 13 june
18:00 - 18:40
Prophets of AI
English
The complicated relationship between AI and gender equality
As companies and governments worldwide vie for dominance in the AI race, pressing ethical concerns surround the implications of these technologies and the imperative to safeguard civilians from their unintended consequences. Notably, the gender disparity within the AI workforce looms large, exacerbating the global shortage of AI talent. This keynote delves into the pivotal question: How can we balance the pursuit of technological advancement with the imperative to develop ethical, gender-inclusive AI products? This talk will explore strategies to mitigate bias and foster inclusivity in the AI landscape
Founder
Women in AI Present in the following paths:
Inclusion, Diversity & Accessibility
Inclusion, Diversity & Accessibility
13 june
18:00 - 18:20
Legal Tech
How to obtain copyright on works created with artificial intelligence
Artificial intelligence, used to create texts or images, often generates extraordinary works. But are these works really creative? In this speech, we will discuss the guidelines dictated by the US Copyright Office, which indicate how and under what conditions works created with AI systems, such as ChatGPT and Midjourney, can be registered and protected by copyright, examining some recent cases. We will give concrete and practical guidance on how to obtain rights to works in Italy.
Journalist, Patent and Trademark Attorney & Founder
Turini Group 13 june
18:00 - 18:20
Social Media Strategies
Unlock the power of community to create social impact: the case of Control's brand evolution
Creative Director
Together 13 june
18:00 - 18:20
Sustainability & Tech
Universal access to sustainable energy through innovation
In a world of possibilities, ensuring everyone has the opportunity to access cutting-edge, scalable, reliable, and environmentally friendly energy systems. A future where technological progress is linked to human and environmental responsibility, creating modern and accessible energy solutions for all to transform our way of thinking and collectively acting
Senior Marketing Manager & Sustainability Lead
Accenture Song 13 june
18:00 - 18:40
Marketing Automation
Advanced
How Marketing Automation MUST Influence Advertising
It's not just about acquisition. Creating an advertising strategy should be a perfect synergy that goes beyond the first touchpoint. That's why we will see how advertising channels connect with automation and vice versa for a strategy that optimizes customer Lifetime Value (LTV) and maintains a stable relationship with the audience. All of this will be combined with 3 case studies featuring usage examples and the results achieved.
Advertising & Automation Specialist
Founder Roads® 13 june
18:00 - 18:40
UX & UI
Dear Design, how much do you cost me?
How do you deal with organisations that would desperately need design, but have no budget? The problem is that a service design project that is done well, that goes deeper (read: in which research is done properly), that does not merely replicate quick solutions tried and tested elsewhere, does indeed cost money, and is something that companies with a certain turnover or size, or at least a certain programmatic intention, can certainly afford. But those who do not have those resources, or those who have them but do not feel like taking the risk and investing in something they have never done before, are left out. However, if the governing principle of all design is 'try to do better with less' then we can try to apply it also to the estimates we present and the activities we put in place, in order to be able to offer something even to small realities: this is not the road to 'low cost' design, but rather a design challenge: how can we work while maintaining quality but better negotiating the activities actually needed and making the most of the resources already available?
Service Design Lead
commonground srl 13 june
18:00 - 18:20
Work, HR & Digital Skills
Smart Working: The Second Season. For smart workers and companies who want to experience a smarter way of working.
Suggestions for remote workers: Are you truly experiencing smart working? What changes in your daily routine, your networking skills, and the way you exercise your leadership? What kind of smart worker are you? Find your profile to understand how to make the most of flexible work.Suggestions for companies: Smart Working, yes or no? Where to start to implement a model suitable for your context? Different generations at work: how to tackle changes together? What changes in engagement and internal communication?"Smart working" doesn't mean working from home, but choosing new behaviors, developing new skills, and demonstrating that another way of working is possible.It's up to us to take the first step towards the change we want. For example, by participating in this meeting!
Head of Corporate Culture & Inclusion
Fastweb 13 june
18:00 - 18:20
AI Tools & Services
Branded
Marketing strategies between creative and artificial intelligence
How creative and artificial intelligence can support Brand marketing strategies to increase visibility, relevance, and performance
Vice President
Digitouch Marketing 13 june
18:00 - 18:20
Book Presentation
HOEPLI - THINKING THE FUTURE: AI Generation - How to work with Generative Artificial Intelligence and make it your friend
The genie is out of the lamp! But are we capable of expressing our wishes in the most effective way to help us achieve our goals more easily and quickly? Generative Artificial Intelligence certainly has its limitations but also enormous potential. It's up to us to overcome the former and discover and make the best use of the latter to transform it into the best assistant ever conceived by the human mind. Bonaventura Di Bello has 20 minutes to explain to us how to tame the genie!
Autore e formatore
Publisher & Moderator
Hoepli Editore Redattrice, digital content creator, moderatrice
Senza Filtro 13 june
18:00 - 18:20
Content Marketing
Health Takes Center Stage: A Successful Crowdfunding Campaign
Defending the constitutional right to health protection should also involve young people, starting from schools. This is why the GIMBE Foundation – an independent non-profit organization dedicated to health research and education for over 25 years – has developed the project "Health Takes Center Stage."
To engage an increasing number of schools, a crowdfunding campaign was launched on the IdeaGinger platform from March 18 to May 2, 2024, in support of the project.During the presentation, the strategies and results of the crowdfunding campaign will be shared.
To engage an increasing number of schools, a crowdfunding campaign was launched on the IdeaGinger platform from March 18 to May 2, 2024, in support of the project.During the presentation, the strategies and results of the crowdfunding campaign will be shared.
Direttore Operativo
Fondazione GIMBE 13 june
18:00 - 18:40
Future of Open Innovation & VC
English
Rethinking the Future of Mobility
The mobility ecosystem is evolving toward a more intelligent, seamless, and environmentally friendly future.
Let’s explore some key trends and shifts that will shape the mobility landscape.
Let’s explore some key trends and shifts that will shape the mobility landscape.
CEO
MegaRide Responsabile dominio di ricerca
Fondazione LINKS Director
Motor Valley Accelerator / Plug and Play Tech Center Communication Director
Ford INTERNATIONAL DIRECTOR
PARQUE TECN. DE ANDALUCIA Present in the following paths:
Human Rights & Sustainability
Human Rights & Sustainability
13 june
18:00 - 18:40
Startup Stage
English
Future of Marketing, Media & Entertainment : Pitch session selected startups
Commerce & sales, Data, Management, Display & Programmatic Advertising, Search & Social Advertising, Content Advertising, Video Advertising, PR, Proximity Marketing, Sales automation, Affiliate marketing, Ecommerce Platforms & Carts, iPaaS, Cloud management, Vendor Analysis, Business Intelligence& Data Science.Subscription on-demand, Connected home, AI, Curated Content, Streaming, Gesture control, VR/AR/XR, Infotainment, 4K, Contextual media, video intelligence, Consumer engagement via new medium. Advertising & Promotion, Content & Experience, Social & Relationships,
13 june
18:00 - 18:20
AI for Future
Advanced
The Shape of Water - Innovation in the Era fo AI
While conventional innovation units aimed to foster progress within an organization, due to the emergence of AI, they appear outpaced, as real innovation is instead being driven by businesses units able to recognize the competitive edge brought by the technology's potential. Consequently, the challenge, then, is to rethink the role of the innovation function in a way that can effectively contribute to the AI-driven transformation, both directly and indirectly.
Managing Director
Maize - a Jakala Company 13 june
18:00 - 18:40
Human Rights
English
For a fair AI for everyone: overcoming bias and discriminations through data feminism
Data and AI have now become an integral part of our daily lives, from health to our career paths. However, with the massive use of these models there is a high risk of amplifying prejudices and discriminations. That is why an urgent and necessary intersectional feminist approach is needed to promote social justice. The experience of Period Think tank in promoting data feminism will be shared, both for public policies and for identifying and resolving biases in AI algorithms within the Aequitas project.
Activist & Data Analyst
Period Think Tank Researcher & Assistant Professor the Department of Computer Science
University of Bologna 13 june
18:00
Mainstage
Closing Day 1
13 june
18:00 - 18:40
Tourism
Advanced
Tourism and Artificial Intelligence, straight to the point
What's happening with AI surpasses the scope of the internet's advent. This is the right moment to conquer new markets without losing ground, yet even though everyone talks about it, very few actually use it. A strategic speech with practical usage cases.
Amministratore delegato e Socio fondatore
Adrias Online srl e Laborinto srl 13 june
18:00 - 18:40
WorkTech Policies
Redefining work in the digital world: the influence of generative Artificial Intelligence
Moderator: Andrea Ivan Baldassarre
The panel will analyze the relationship between artificial intelligence (AI) and the world of work, focusing on the effects of generative AI on the employment market and new digital professions. It will examine how AI is transforming in-demand skills and creating new challenges and opportunities for workers and businesses. Legislative implications will be considered, including data protection, algorithm liability, and workers' rights. The goal is to provide a comprehensive view of the effects of generative AI, promoting a discussion of the policies needed for an equitable transition to a digitized work future.
The panel will analyze the relationship between artificial intelligence (AI) and the world of work, focusing on the effects of generative AI on the employment market and new digital professions. It will examine how AI is transforming in-demand skills and creating new challenges and opportunities for workers and businesses. Legislative implications will be considered, including data protection, algorithm liability, and workers' rights. The goal is to provide a comprehensive view of the effects of generative AI, promoting a discussion of the policies needed for an equitable transition to a digitized work future.
Head of Content Area
Forum PA President of the Labor Commission
Chamber of Deputies Member of the Labor Commission
Chamber of Deputies Confederal Secretary
CISL - Federation of Italian trade unions Digital Innovation Policies, Head of Office 4.0
CGIL - Italian General Confederation of Labour 13 june
18:00 - 18:40
Italy, EU and Global Diplomacy
Urban Evolution: The Role of Artificial Intelligence and Technology in Municipal Administration
Moderator: Nico Perrone
In an era of rapid urbanization, the integration of AI and emerging technologies is transforming city management. This panel will explore how municipalities utilize these technologies to improve urban efficiency, safety, and quality of life. Discussions will focus on AI applications in areas like waste management, public transport, and urban planning. Additionally, the panel will tackle ethical, privacy, and security challenges in technology implementation. Through dialogue between public administrators and tech leaders, the event aims to uncover the transformative potential of AI in urban development.
In an era of rapid urbanization, the integration of AI and emerging technologies is transforming city management. This panel will explore how municipalities utilize these technologies to improve urban efficiency, safety, and quality of life. Discussions will focus on AI applications in areas like waste management, public transport, and urban planning. Additionally, the panel will tackle ethical, privacy, and security challenges in technology implementation. Through dialogue between public administrators and tech leaders, the event aims to uncover the transformative potential of AI in urban development.
Director
DIRE Agency Councilor for the Digital Innovation
City of Bologna Councilor for Digital Transition, Public Green and Reforestation, Heritage, Legality, Participation
City of Ravenna Councilor for digital innovation and functional relations with Sispi
City of Palermo Vice President of the Council Commission II
City of Padova 13 june
18:00 - 18:40
Tech Policies and Communities
Algorithms and Humanity: Navigating technology, data, and AI
Moderator and speaker: Antonio Palmieri
In collaboration with Fondazione Pensiero Solido
The panel delves into biases in algorithms and AI on digital platforms, exploring their ethical impact on diverse communities and individuals. It discusses how algorithms can perpetuate biases or create new forms of discrimination, affecting access to opportunities. Experts propose interdisciplinary strategies to identify and rectify these biases, advocating for a fairer, more inclusive use of technology centered on human decision-making.
In collaboration with Fondazione Pensiero Solido
The panel delves into biases in algorithms and AI on digital platforms, exploring their ethical impact on diverse communities and individuals. It discusses how algorithms can perpetuate biases or create new forms of discrimination, affecting access to opportunities. Experts propose interdisciplinary strategies to identify and rectify these biases, advocating for a fairer, more inclusive use of technology centered on human decision-making.
President
Fondazione Pensiero Solido Full Professor
La Sapienza, University of Rome Professor
Alma Mater Studiorum, University of Bologna Co-founder
Camelot SB 13 june
18:00 - 18:20
Tech 4 Business
Branded
What Destroys a Creative Process
Creative agencies often rely on traditional metrics such as profitability, comparing estimates to actuals, or "billability." Recent studies show that incentives, rewards, and punishments do not unleash the team's potential and lead to short-sighted decisions. Discover how new tools and technologies can revolutionize the approach, providing strategic data on new variables, to unlock the team's potential and promote more strategic, as well as tactical, business management.
Business Developer & Customer Success
wethod Business Developer & Customer Success
wethod 13 june
18:00 - 18:40
Tech Research
Big Data and Artificial Intelligence for the Cities of the Future
In this presentation, I will describe how the vast amount of data on our daily behaviors (social interactions, movements, purchases) and the development of innovative models in the fields of Artificial Intelligence (such as deep learning and generative AI models) and complex systems are enabling the emergence of a new science dedicated to the study and design of cities and urban environments. For example, studies will be presented demonstrating how machine learning algorithms and new data sources can be used to estimate the socio-economic conditions of a neighborhood, predict crime levels in an urban area, and understand which features would allow the design of vibrant places capable of stimulating social interactions and creativity. These findings open the doors to a new way of studying cities and human societies through computational tools and with a depth and scale never before possible.
Head of Mobile and Social Computing Lab | Chief Scientific Officer, Co-director of ELLIS Unit Trento
Fondazione Bruno Kessler | Ipazia S.p.a 13 june
18:00 - 18:40
Digital Tools & Services
Branded
Education shift with generative AI: from content pushing to knowledge pulling
GenAI is revolutionizing approaches and tools for education within organizations. Futureberry has developed COSMO, a platform that, starting from a certified knowledge base, suggests personalized development paths and automatically generates always up-to-date content based on the specific training needs of users. COSMO goes beyond traditional gamification to motivate employees, prioritizing personal growth and the strategic needs of the company.
Head of AI & Tech
Futureberry 13 june
18:00 - 18:20
Innovation Showcase
LoceM, the app for your online rental! Rent comfortably from wherever you want and live the place! #livetheplace
Never before have we realized the value and beauty of the nature that surrounds us as we have in recent years. LoceM is an app that offers an easy, fast, and secure solution to fully experience the beauty of the area through the rental of items and equipment, connecting curious visitors with local businesses. Starting from the world of bike rentals and tourism on Lake Garda, LoceM enhances the customer experience on one side and the quality of service provided by shops on the other
CEO & Co-founder
LoceM Solutions 13 june
18:00 - 18:20
#mareAsinistra - attrarre talenti in Puglia
The importance of Community Radio
We will explore the iNEXT project, created through the regional initiative COMMON PLACES, which transformed a public good, an apartment confiscated from the Mafia into a web radio and a series of cultural activities.New challenges:Now, we want to take it a step further and transform iNEXT into a sustainable social enterprise. Some of the challenges we face include monetizing our services and expanding our audience.
Coordinatore
Radio iNext by Cooperativa il Sogno 13 june
18:20 - 18:40
Sustainability & Tech
Sustainable fashion - an oxymoron?
Sustainable fashion - is it just an oxymoron or the goal to be achieved? According to EU Strategy for Circular Textiles, fast fashion will be out of fashion by 2030. Why do we focus on fashion in the context of sustainability? The impact on the environment is, in fact, enormous. It takes a lot of water to produce textile, plus land to grow cotton and other fibers. To make a single cotton t-shirt, 2700 liters of fresh water are required and according to estimates, it is enough to meet one person's drinking needs for 2.5 years. Textile production is estimated to be responsible for about 20% of global clean water pollution from dyeing and finishing products. The fashion industry is estimated to be responsible for 10% of global carbon emissions - more than international flights and maritime shipping combined. The way people get rid of unwanted clothes has also changed, with items being thrown away rather than donated. Less than half of used clothes are collected for reuse or recycling, and only 1% of used clothes are recycled into new clothes, since technologies that would enable clothes to be recycled into virgin fibers are only now starting to emerge. The question arises: Are the environmental (and also social) costs of providing us with cheap clothing worth it? As consumers, we all cast our votes. We all make the decisions. However, there's a noticeable attitude-behavior gap among consumers. While our knowledge of the environmental impact of fashion sector is growing, our behaviors are changing slowly. During the industry's transformation, we notice paradox of co-existence of ultra-fast fashion and local craft. At the same time, this transformation opens up space for new ideas, innovations, startups, and business models that can help the sector transition to a circular economy.
Attorney-at-law, Head of the Institute of Sustainability Łazarski University,
Łazarski University, Warsaw 13 june
18:20 - 18:40
AI Tools & Services
Branded
7Minutes: the online training accessible to everyone
Every day you go out and face your challenge, and there's something or someone you face it for. Every day you give your best, building the present to walk into your future. You're always on the move, growing every minute, changing every minute, and when you do, every single minute counts. In a constantly evolving world, 7Minutes, the digital library created by Mosaicoelearning, incorporates research and innovation: AI enriches Articulate and Vyond software to make the learning experience unique.
Ceo e Co-founder
Mosaicoelearning 13 june
18:20 - 18:40
Content Creators
Fluid Tradition: A Digital Journey into the Evolution of Home Flavors
The concept of "fluid tradition" aims to innovatively narrate the continually evolving stories and traditions of each of us. We will explore how sharing memories of home flavors through digital platforms allows us to pass down cultural roots that might otherwise be lost. Additionally, we will discover how these seemingly distant realities converge in a dialogue rich with emotions and authentic connections.
Creator digitale
13 june
18:20 - 18:40
Legal Tech
Right to be forgotten, transparency, AI and new digital rights
In an interconnected digital world, digital rights play a crucial but often balancing role. The intersection of the right to be forgotten, reputation, transparency, moderation and new digital rights seem at odds but represent pieces of a single ecosystem. The ethical and legal challenges in protecting individual privacy while fostering digital transparency and the use of AI as a tool for online moderation and reputation maintenance will be discussed.
Avvocato delle nuove tecnologie - Salary Partner
42LF società tra avvocati Account Manager & Head of Strategy
The Magician 13 june
18:20 - 18:40
Work, HR & Digital Skills
SiSa HR Protocol for Person-nel Awareness, Wellbeing, Inclusivity, Growth and Digital Sustainability
Growth is not a linear process, rather a path where progress and obstacles are equally crucial elements to achieve our goal. Despite the infinite development opportunities the working world has been exposed to throughout the years, there is still a certain level of resistance that keeps organisations stuck between the growth awareness and planning phases. This new HR comprehensive protocol ensures business sustainability, boosting also friendly and healthy human-technology relationships
Wellbeing and Growth Coach
Lavoratore autonomo 13 june
18:20 - 18:40
Social Media Strategies
TikTok: a new stage for Zecchino d'Oro
Francesco Policoro and Maura La Greca recount the adventure of the longest-running children's singing kermesse (loved by adults as well) on TikTok.
Responsabile comunicazione e marketing
Antoniano / Zecchino d'Oro Creative & Strategy manager
Magneto - TikTok Agency 13 june
18:20 - 18:40
Content Marketing
From Orson Welles to Pope Francis, and even Barbie
The evolution of the podcast from the 1930s to today. Characteristics and benefits for listeners and brands.
CEO & Founder
Podcastory 13 june
18:20 - 18:40
Tech 4 Business
Branded
AI and Smart Hiring: Enhancing Talent Discovery
The hiring processes are undergoing a revolution in an increasingly complex and specialized context where it becomes difficult to discover true talents. We will show how Julia can modernize the recruitment and staffing management process using artificial intelligence technologies to optimize candidate screening and selection, automating CV analysis, identifying the most promising talents with high accuracy and minimizing selection biases.
Software Architect
Julia AI Engineer
Julia 13 june
18:20 - 18:40
Innovation Showcase
Scaling Up Tech Startups: Challenges and Strategies
The tech startup landscape is a dynamic ecosystem, marked by rapid innovation, fierce competition, and constant growth. While launching a tech startup is thrilling, scaling it up presents many challenges that demand innovative solutions and strategic thinking. This panel discussion aims to delve into the details of scaling up tech startups, exploring the obstacles faced by techpreneurs and the strategies employed to overcome them.
Start-Up & Venture Manager
Wuerth Elektronik Group Managing Partner
Navispace GmbH Business Development Manager
EBV Elektronik CTO
sendance GmbH business development manager
BIZDEV SRL Marketing and Communication manager
STMicroelectronics 13 june
18:20 - 18:40
#mareAsinistra - attrarre talenti in Puglia
The (near) future of healthcare
I am thinking of the health care of the future that is truly people-centered, that is, that allows people to be cared for wherever they are, at home, on the street, in a hotel. The emergency room and hospital must be reserved for problems that cannot be solved otherwise. It can begin by creating a platform and an App, integrated with medical wereables in which data and clinical documentation shared between patient and caregiver are stored.
14 june
Mainstage
Co-Hosting
Chairman
WMF - We Make Future Tv Journalist
Actor and Content Creator
Founder
Reimagine Story Lab 14 june
09:00 - 09:15
Knowledge Share
Day Opening
CEO
Almacube 14 june
09:00 - 09:10
Startup Stage
Briefing Innovation Ecosystem
Chief Innovation Officer
Search On Media Group - We Make Future 14 june
09:10 - 09:20
Startup Stage
English
European Investment Update and trends.
A deep dive into data and insights on startups and innovation in Europe
Head of B2B Sales
Dealroom.co 14 june
09:20 - 10:00
TikTok
The Impact of TikTok on Corporate Innovation
This talk will provide you with an in-depth analysis of the crucial role TikTok plays in the context of business innovation and explore the use of newly developed smart tools to help you improve your performance on TikTok. Through a series of case studies and interactive discussions, we will explore how companies can capitalise on the enormous potential of TikTok to improve their online presence, reach new audiences and drive innovation in their industries. From emerging trends to winning strategies, this talk provides a unique opportunity to understand how TikTok can be a driver of change and success for modern businesses.
Strategic Partnership Manager
TikTok Italia 14 june
09:20 - 10:00
Cybersecurity
AI: The Technological Pandora's Box?
Fragility and inscrutability open the doors to new global risks
Fondatore e Presidente
DI.GI. Academy 14 june
09:20 - 10:00
Brand
Advanced
Social Content and Community Building: The Future (and Present) of Business Growth
This presentation aims to explore the importance of a well-structured social media presence and organic content marketing for business growth. Through case studies and practical advice, we will examine how a company can bring its expertise, products, and services online, presenting them to the wider public and building an asset of organic promotion and communication. This approach enriches brand perception and contributes to the success of every other sales initiative.
Imprenditore digitale / Content creator / Divulgatore / Insegnante
Imprenditore digitale 14 june
09:20 - 10:00
AI for Future
How AI will bring value (and money) to women with cross-disciplinary and interdisciplinary skills
The proliferation of artificial intelligences will eliminate many jobs, but will generate value and money in many creative fields. For example, there will be fewer computer and technical professionals, fewer employees in administrative offices, cashiers, and call centers. Conversely, in all professions and sectors, especially for top roles, humanistic skills, interdisciplinary knowledge, and soft skills will be increasingly in demand (and well-paid). The intervention explains how and why women are more capable of navigating these changes.
Full Professor
Università di Bologna 14 june
09:20 - 09:50
Book Presentation
FRANCOANGELI @ FUTURE
Marketing of the future: cookieless, convergent, kind
CMO The Digital Box
TED Speaker e Autore Redattrice
Libri di Marketing Docente e Co-founder
The Newco Direttrice generale sales & marketing
Rizzoli Education 14 june
09:20 - 09:40
AI for Health
Introduction to Artificial Intelligence in Healthcare
In today's digital age, artificial intelligence is revolutionising many sectors, including healthcare. However, with great potential also comes great responsibility. It is crucial to understand the risks, biases and ethical and legal implications of AI, so that it is used in a way that protects the rights of all those involved. In this presentation, the salient points will be touched upon and insights provided on the topic.
Direttore Unità di Metodologia della Ricerca
Fondazione GIMBE 14 june
09:20 - 10:00
SEO
Advanced
Python and AI to support SEO. Troubleshooting script examples
Roundup of practical examples of Python to improve the quality of daily office work.
Consulente SEO
evemilano 14 june
09:20 - 09:40
Generative AI
Generative AI: from media hype to corporate use. Where are we today?
Since the advent of ChatGPT, Generative AI has gained unprecedented media attention. But are Italian businesses actively exploring the opportunities of generative AI? For what purposes and with what impacts? In this intervention, based on data collected by the AI Observatory, we will try to critically answer these questions, discussing types of projects, lessons learned, and possible future scenarios, both for individual enterprises and the market as a whole
Ricercatrice Senior Osservatorio Artificial Intelligence, Osservatori Digital Innovation
Politecnico di Milano 14 june
09:20 - 10:00
Data Analytics
Advanced
Advanced data strategy for an ecommerce
How to integrate AI and data to optimize an ecommerce business
Head of Data & Adtech
Making Science 14 june
09:20 - 10:00
Coding Front-end
You don’t have to contribute to Open Source
There are amazing programmers who have zero commits in the public github repositories, yet they work with open source projects every day. Sometimes work commitments or maybe a full personal life make it hard to find time to contribute, and that’s not a problem, it shouldn’t make us feel guilty.Helping a colleague to use a technology, making it more accessible by spreading it among their links, are examples of activities that really benefit the entire ecosystem, but do not entitle them to a "badge".If you really want to contribute to open source, you should first learn what open source really means, and then we can talk about some tips on how to contribute effectively.But don’t feel "obligated" to do it. In this talk I will try to explain why.
DevRel
SparkFabrik 14 june
09:20 - 09:40
Legal Tech
DPIA, FRIA, CA: the AI assessments required by law
Today, there are various regulations that require companies and public administrations that provide or use artificial intelligence systems to conduct assessments on the impacts of AI and how these systems comply with the law. This is the case, for example, with the General Data Protection Regulation (GDPR): those intending to use an AI system must conduct a Data Protection Impact Assessment (DPIA). Additionally, the AI Act, the new European law on artificial intelligence, requires conducting a Fundamental Rights Impact Assessment (FRIA) when using an AI system. The same law also introduces the obligation to conduct a Conformity Assessment (CA) to demonstrate the compliance of one's AI system with the requirements of the AI Act. This speech will present the various assessments that businesses and public entities must conduct on their AI systems to comply with legal obligations. It will explain how to conduct these evaluations and with what methodologies, highlighting points of contact and differences, while also focusing on the benefits that can arise from their correct and timely completion
Avvocato, Senior Associate
PANETTA Studio Legale 14 june
09:20 - 09:40
Social Inclusion
Televideo, the first technology to provide accessibility: still young after 40 years
For decades Televideo has been using simple technology to really reach everyone, even those in 'unconnected' parts of the country. The services it provides are those of accessibility, such as subtitles for the hearing impaired on page 777, but also those of access to information and services useful to all, by Rai Pubblica Utilità.
Director of Public Utility
RAI Giornalista e conduttore
rai 14 june
09:20 - 09:40
Future of Open Innovation & VC
English
The importance of Business Angels to support the growth of the ecosystem
Business Angels are increasingly important as providers of risk capital and contributors to economic growth and technological advances.
Managing Director
IAG President
IAG Managing Partner & Investor
Eden Venture Private Investor
IAG 14 june
09:20 - 10:00
Tech Policies and Communities
The future of artificial intelligence, between AI law, ethics, intellectual property and the reality of organisations
Moderator and speaker: Vincenzo Tiani
It explores the future of AI, considering law, ethics, IP, and organizational realities. Experts will navigate evolving regulations, addressing ethical concerns like bias and privacy. Dive into IP complexities, including ownership and protection strategies. Gain insights into integrating AI, from cultural shifts to strategic challenges. Illuminate the path forward amidst legal, ethical, and practical considerations.
It explores the future of AI, considering law, ethics, IP, and organizational realities. Experts will navigate evolving regulations, addressing ethical concerns like bias and privacy. Dive into IP complexities, including ownership and protection strategies. Gain insights into integrating AI, from cultural shifts to strategic challenges. Illuminate the path forward amidst legal, ethical, and practical considerations.
Data Regulation Expert
PANETTA, VUB, IULM University Co-Founder and Researcher
DEXAI - Artificial Ethics Associate Departement IP
DLA Piper Partner
PANETTA Consulting Group Legal Counsel, Privacy and Data Protection
Launchmetrics 14 june
09:20 - 10:20
Startup Stage
English
Future of Food & Agriculture : Pitch session selected startups
Climate smart agriculture, Smart or vertical farming, Smart Aquaculture, Autonomous Vehicles & Drones, Precision farming, Optimization of supply chain, Big Data & Analytics, 3D food printing, Ingredient innovation, Cell-based nutrition, Delivery.
14 june
09:20 - 10:00
Advertising
How to lower the ACOS of AMAZON campaigns with the MAD method: our approach and potential applications
We had the opportunity to compare our work method on Amazon ads, refined over the years, with one of the most famous PPC Specialists in the USA, and from this brainstorming, we developed the MAD method. A procedure that significantly lowers ACOS and thus improves the performance of advertising campaigns in the vast majority of cases where it is applied. With this strategy, we have managed to halve ACOS on some accounts, thus doubling ROAS, and bringing significant benefits to organic sales as well
Co-founder & CMO
Checkers Marketing Digital Marketing Specialist
Checkers Marketing 14 june
09:20 - 10:00
Social Media Strategies
Video Commerce: 5 Ways to Sell Through Video
If you don't do videos, you don't exist. Today, for businesses, integrating videos into their social strategy isn't just an option; it's a necessity. It's not just about Video Marketing anymore; it's increasingly crucial to talk about Video Commerce. Looking at international trends, from TikTok Shop to multi-channel live streams, this intervention aims to provide Digital & Social Media Marketing professionals with essential tools to harness the power of video to create impactful experiences that blend shopping and entertainment
CEO & Co-Founder
Marlene Live 14 june
09:20 - 09:40
Content Creators
From Content Creator to Culture Creator: The Evolving Role of Creators
After the emergence of various creators over the years, we now find a new generation of "anti-influencers" completely revolutionizing the landscape. While in the past, comedic entertainers with their skits dominated, today there are content creators who share "their art" or "their craft," allowing people to learn or delve into their work and passions. Thus, culture is emerging as a new form of entertainment, making it "sexy" yet also trashy in its presentation. Sabina Wayroll is a tangible example of this and will discuss it during this interview with Riccardo Mortelliti.
Content Creator
N/A Content e communications manager
14 june
09:20 - 09:40
Retail
Advanced
Omnichannel in Retail: Data, KPIs, and Marketing Strategy for a Successful Customer Journey!
soon online
E-Commerce & Digital Innovation Manager
Doppelgänger 14 june
09:20 - 09:40
AI Tools & Services
Branded
AI-Powered Knowledge Management for Humans Through Humanoids (powered by PEPPER)
Join us as we explore the groundbreaking FPZ.com case study of C.E.S.A.R.E., where AI transforms the management of complex technical and engineering documentation for a manufacturing multinational. This innovative approach not only speeds up and enhances information flow but also can leverages humanoid robotics for even greater efficiency. Discover how this synergy leads to a faster, more effective go-to-market strategy, revolutionizing knowledge management and operational agility.
Managing Partner
GELLIFY Corporate Innovation Manager
FPZ SpA AI Robotics & Manufacturing Specialist
Gellify 14 june
09:20 - 09:40
Space Economy
Trustworthy AI in Earth Observation
With the growing availability of data and images from Earth observation satellites, the use of artificial intelligence algorithms for automated analysis will become increasingly necessary to leverage the vast informational resources incoming. We will transition from a completely manual approach to a hybrid approach of human-machine collaboration, and in some cases, AI system autonomy. How can we create these systems to ensure they are trustworthy?
Cofounder and CEO
Studiomapp 14 june
09:20 - 09:40
Tech 4 Business
Branded
GROW with SAP: all SAP innovation in the ready-to-run cloud ERP
To grow without limits and build your own breakthroughs with a ready-to-run cloud ERP, discover the value of GROW with SAP: a complete offering of solutions, so any size company can successfully adopt cloud ERP.
VP - Head of Cloud ERP
SAP Italia 14 june
09:20 - 10:00
Knowledge Share
Innovation Ecosystem in Italy: Policy Challenges in National and International Comparison. Investing in Deep Tech and Technology Transfer: Numbers, Trends, and Future Perspectives
The innovation ecosystem in Italy faces significant policy challenges at both national and international levels. Investing in deep tech and technology transfer is crucial to bridging the gap with other advanced nations. The numbers show a growing interest and investment in these sectors, with positive trends in funding startups and research projects. However, the need for targeted policies and adequate incentives remains central to supporting future growth and promoting a favorable environment for technological innovation.
CEO & Presidente
Eureka! CEO
3dnextech CEO
Novac Partner
Bird & Bird Società tra Avvocati S.r.l. Direttore Generale
Italian Tech Alliance Responsabile del Fondo Technology Transfer,
CDP Venture Capital 14 june
09:20 - 09:40
Innovation Showcase
Corporate Business Builders
Discovering innovative and sustainable growth paths.
CEO & CoFounder | Strategy & Innovation Enabler | TEDx Speaker | Startup Mentor | Lecturer
Seedble Manager in Innovation, Open Innovation & Emerging Technologies
EY Director of Acceleration Southern Europe
Startupbootcamp 14 june
09:20 - 10:00
Data Valley
Digital skills: train, certify and grow talent in the company
CEO
Imola Informatica CEO
KEDOS SRL Presidente
ITS Academy Fitstic Business Development
IQC Project Manager
Clust-ER Innovate 14 june
09:20 - 09:40
#mareAsinistra - attrarre talenti in Puglia
(R)existing in the margins
In light of the data collected through the needs analysis preparatory to the presentation of the project, along with the reading of The Transfeminist City (Kern 2024) and Feminisms of the Suburbs (Miccichè 2024), we propose an interactive questionnaire and brainstorming session, with the aim of reflecting as much on the critical issues as on the opportunities that emerge from crossing urban and suburban spaces.
Marketing & Communication Manager
MOH - Fuori Binaria 14 june
09:20 - 09:40
Digital Commerce & Marketing Services
English
Creating Impact: Mastering User-Driven Delivery
Transform your delivery approach and create solutions that people love! Urszula will uncover the secrets of successful user-driven startups and show you how to organize in-house or outsourced teams effectively. You'll gain insights on delivering exceptional products, discovering what users truly need, and making strategic decisions prioritising value. You'll understand how to inspire your teams to see the bigger picture, ensuring every feature they build resonates deeply with users.
Head of Delivery
TeaCode 14 june
09:30 - 13:00
Masterclass
Branded
How to Maximize Your Business on Amazon: Workshop Dedicated to Optimization and Performance Strategies
A vertical workshop entirely dedicated to the Amazon world, during which Growth Labb - a growth hacking Amazon agency - shares strategies, best practices, and methods together with partners of this ecosystem to optimize and enhance the performance of your Amazon account.We will address questions directly from sellers on this platform to debunk every myth and unveil every secret hidden behind a method tested and validated over the years, to make your business on Amazon perform optimally.
Amazon Account Manager
Growth Labb Amazon Growth Manager & Performance Advertiser | Managing Director at Growth Labb
Growth Labb Amazon store brand & graphic design manager
Growth Labb Account Manager | Sales Manager | Head of Advertising | ADV | Formatore
Amazon Advertising Specialist @Growth Labb Account Manager
AVASK Italia 14 june
09:30 - 10:00
Case delle Tecnologie Emergenti
CTE Presentation
14 june
09:40 - 10:00
AI for Health
Healthcare and Artificial Intelligence: a dialogue between patient and researcher
The impact of artificial intelligence in the cancer patient care process touches on several aspects including doctor-patient communication and clinical data management. In the interview, a patient and a researcher will discuss the limits of promising technologies, the role of the patient in the design process, and how subjects can dialogue and build effective systems that respect ethical and legislative boundaries.
Data scientist
IRCCS Istituto Romagnolo per lo Studio dei Tumori (IRST) "Dino Amadori" Junior Manufacturing Engineer
Isar Aerospace SE 14 june
09:40 - 10:00
Digital Commerce & Marketing Services
Branded
The Evolution of E-commerce: The Power of Quality Information
In a constantly evolving e-commerce world, consumers are becoming increasingly demanding, and it takes little for them to choose another trusted e-commerce platform. New technologies are revolutionizing purchasing processes, but at the heart of this technological revolution lies an essential component: information. Structured, up-to-date, and high-quality data are crucial for offering an excellent and reliable shopping experience. Join us as we explore the Immagino database by GS1 Italy Servizi, which has been a reference point for major retail industries and beyond for over 10 years. Discover how this information can transform your business, improving efficiency and customer satisfaction.
Operations Manager
GS1 Italy Servizi 14 june
09:40 - 10:00
Social Inclusion
Accessibility is learnt from an early age: Rai Accessibility and accessible projects with and for children
Bringing the Zecchino d'Oro to all children with audio descriptions, subtitles and translation into sign language, involving the students of the bilingual State Institute for the deaf and hard of hearing Silvestri-Magarotto as little interpreters; raising awareness among the general public on environmental issues through the voice of 'all' the little ones... a commitment that Rai Pubblica Utilità pursues with ever greater conviction. We tell you about child-friendly accessibility.
Accessibility Manager
Rai Pubblica Utilità Autrice di programmi
@Antoniano 14 june
09:40 - 10:00
Future of Open Innovation & VC
English
Open Innovation: why corporates need startups
Exploring the symbiotic relationship between big corporates and startups in facing rapid technological advancements, understand the strategic importance of this collaboration for fostering agility and maintaining competitiveness in today's dynamic landscape.
Innovation Network Lead
IAG Chief Innovation Officer
Pelliconi & Co spa Senior Business Innovation Manager at Beyond
UnipolSai Scouting & Partnership Senior Manager
TIM Enterprise Principal
Criteria Venture Tech 14 june
09:40 - 10:00
Legal Tech
Generative AI: Potential Impacts on the Job Market, Creativity, and Social Aspects
Generative AI is a rapidly growing sector that is transforming society by expanding creativity, ideation processes, and productivity. However, the impact on employment is complex, and both the positive and negative aspects need to be analyzed. There are also significant security risks, and the new capabilities of language models can even threaten democracy. Finally, the emerging trend of humanoid robotics could also reduce human manual labor.
CEO
InfoFactory 14 june
09:40 - 10:00
Content Creators
Is being a content creator lame? - Personal reflection on the double face of this job in Italy
Is being a content creator cool or lame? Provocative question that prompts reflection on the double face that this job has in Italy.I will analyze this cue from a highly personal perspective, taking a leap into the past and trying to identify the motivations that triggered such a strong passion in me, in such a short time (and whether it makes sense to pursue it).Examining the past seems like nonsense at such a fair, but it is only by reflecting on it that future direction can be envisioned.
Content Creator & Video Editor
Youtube 14 june
09:40 - 10:00
Generative AI
Branded
Generative AI between challenges and opportunities: the context of combating disinformation in Europe
Today, the latest developments in Artificial Intelligence, such as Generative AI, promise great opportunities but also present new challenges and risks. The presentation will highlight the role of Generative AI in combating disinformation, with special emphasis on the goals and achievements of the European TITAN project. The results achieved, difficulties encountered, and lessons learned will be highlighted, contextualizing the project within the initiatives Europe is promoting to manage the risks arising from the surprising new advances in Generative AI. The use of this technology in a positive and beneficial way for Media Literacy and citizen education through the development of their critical thinking will also be discussed.
Chief Innovation Evangelist
Uninettuno 14 june
09:40 - 10:00
Climate Change
Designing for Disaster: Developing Sustainable and Safe Displacement Shelters
As climate and conflict disasters increase, a growing number of displaced peoples will require optimization models for displacement settlements to ensure the safety and wellbeing of residents and sustainability of short- and long-term shelter developments. This talk explores how displacement camps become future cities, and the disruptive urban design options that can promote sustainability, foster economic empowerment, and support healthy (re)settlement and integration into host communities
Founder & CEO
SINGE GmbH 14 june
09:40 - 10:00
AI Tools & Services
Branded
We are NOT YET robots: Creative education in the age of Generative Artificial Intelligence.
In a world where an AI can produce a logo or write a tweet almost better than a human, where will this lead us common mortals? But, more importantly, what is the role of creative education in all of this? We will discover how AI is not just a tool to automate the mundane, but a true brainstorming partner that challenges us to rediscover our creative uniqueness.
Art Director
Manuel Alvaro 14 june
09:40 - 10:00
Space Economy
Earth Observation projects in ESA (Interview - Soon Online)
End-to-End System Engineer
ESA - European Space Agency 14 june
09:40 - 10:00
Tech 4 Business
Branded
If you can't beat AI, make it your friend and let it handle the most tedious work. Come and discover LAISY!
Artificial Intelligence won't steal our jobs; on the contrary, it can become a valuable ally. By automating repetitive and low-value tasks, we gain more time to focus on more complex and creative activities and strategies. Discover how to increase the efficiency and quality of your work by letting AI handle the most tedious tasks, allowing you to concentrate on what you enjoy the most.
Strategy and Business Development Manager
RES IT Srl Head of Martech Division
RES IT Srl 14 june
09:40 - 10:00
Retail
What If Your Online Marketing Campaigns Aren't Enough? How to Make the User Comfortable Between Brand and Product
It often seems very clear which tools to use in Digital Marketing activities. But have we ever asked ourselves if these are the right tools? What does our potential customer need when they come into contact with our Brand? What sales opportunities can we seize if we manage to design a strategy based on the user's needs and not just advertising campaigns? Let's take this journey together!
CEO & Digital Strategist
Studio Samo 14 june
09:40 - 10:00
Innovation Showcase
AI: turbocharge your Ecommerce Sales
I visitatori di un e-commerce incontrano a ogni passo ostacoli che li spingono ad abbandonare il sito, a non completare gli acquisti o a comprare una volta sola. Il segreto per rimuovere gli ostacoli - e ottenere il maggior numero di clienti fedeli - è analizzare con l'AI tutte le tracce dei visitatori. Come un sesto senso, l'AI rivela immediatamente le somiglianze nel percorso d'acquisto dei clienti fedeli e suggerisce come guidare gli altri visitatori lungo la stessa strada sicura.
Co-Founder
Aeffective 14 june
09:40 - 10:00
#mareAsinistra - attrarre talenti in Puglia
Google Maps of the 1800s, a historical journey
There is a man who was revolutionary for the kingdom of Naples and beyond in the 1800s, a man who meticulously crafted the largest collection of the most widely used atlases of that period. Borders, countries, regions and even food maps. Benedetto Marzolla, a Brindisi cartographer, left a very important archive of cartographies that today we want to superimpose with reality, making you navigate without getting lost on the way! The path of musealization is underway, with the collaboration of the Brindisi order of architects and the PCTO of the Marzolla classical high school. The project sees the collaboration of companies involved in digitization but especially with the high technology of overlaying the mapped image and the satellite image, 3D immersion paths accessible for all. The project sees a comparison of what were the technologies of the 1800s with our modern times.
Segretario e responsabile comunicazione
Yeahjasi Brindisi APS Luoghi comuni Regione Puglia 14 june
09:50 - 10:00
Book Presentation
FRANCOANGELI @ FUTURE
Personal branding: being magnetic with LinkedIn
How to effectively promote your professional profile to attract new potential clients.
Moderatrice
Libri di Marketing Consulente web marketing & LinkedIn trainer
Castelletti Web Marketing srl 14 june
09:50
Mainstage
Live Performance + Sunset String Quintet
Producer & Artist
14 june
10:00 - 10:40
Data Valley
High Performance Computing in Automotive: how stakeholders are integrating HPC both inside the vehicle and behind the scenes, and which experts they rely on to complete this transition
Direttore del Dipartimento supercalcolo applicazioni e innovazione del consorzio interuniversitario
CINECA Professore ordinario / Direttore
Università di Modena e Reggio Emilia / Laboratorio High-Performance Real-Time (HiPeRT) Ventures Associate
Motor Valley Accelerator Quattroruote Professional
14 june
10:15 - 11:00
Knowledge Share
Pitch Session
Co-Founder & CMO
Fluid Wire Robotics Co-Founder
u-sense.it srl CEO
Rehabilia Technologies SRL CEO
ROBOSAN Consulente Scientifico
Unveil Consulting 14 june
10:20
Mainstage
Opening Ceremony Day 2
14 june
10:20 - 10:35
Startup Stage
English
Food & Agritech – Switzerland for your company growth
Swiss Business Hub Italy
Switzerland Global Enterprise 14 june
10:25
Mainstage
Saluti istituzionali
Councilor for the Digital Innovation
Metropolitan City of Bologna Deputy Minister at the Italian Ministry of Enterprise and Made in Italy
14 june
10:30 - 20:30
WMF Activities
Food Truck Area
Check out the Food Truck Area, a dedicated area set up outdoors, where you can sample some local dishes, sandwiches, pizzas, and other food specialties during your WMF downtime!
14 june
10:35
Mainstage
English
Women in AI: shaping the Future
Founder
Protopia Futures Founder
Women in AI Founder
Neural Beings Founder
Reimagine Story Lab CEO
Prophets of AI 14 june
10:50
Mainstage
English
AI in Cellular Reprogramming for Improved Healthspan
In this talk, we will explore the groundbreaking intersection of artificial intelligence (AI) and partial cellular reprogramming, a promising avenue for extending human healthspan. We will delve into how AI, with its predictive modeling and data analysis capabilities, is revolutionizing our approach to understanding and implementing cellular reprogramming techniques. We will discuss the potential of these techniques to reverse cellular aging, thereby mitigating age-related diseases and promoting healthier lives. Join us as we journey through this exciting frontier where technology and biology converge to redefine the boundaries of human health pave the way for a new type of medicine.
Principal Investigator and Director of Computational Biology
Altos Labs Bay Area Institute of Science 14 june
11:00
Mainstage
English
Fortifying Trust in the age of GenAI
In the era of rapid AI advancement, the promise of technological innovation coexists with profound ethical dilemmas. Deepfakes hold immense potential for artistic expression and entertainment, yet their misuse threatens to corrode societal trust and manipulate public discourse. As a result of the exponential growth of generative AI, urgent questions arise regarding privacy, consent, and the integrity of truth in the digital age. We need to focus on Responsible Human AI systems, ensuring that technology serves to augment human potential and foster trust rather than undermine it.