Startup & VC Plenary
The stage dedicated to the Startup & VC world, where the ambition of founders and the vision of investors meet.
Here you will find pitch sessions where founders will present their innovative projects, alternated with exclusive roundtables with the protagonists of international Venture Capital.
Backend & Cloud
The stage dedicated to backend development and cloud infrastructure, sponsored by DEVPUNKS, where scalability, performance, and modern architectures take center stage.
Here you’ll find best practices, real-world use cases, and solutions to design robust, distributed systems ready for the future.
Digital Marketing & Business Solutions
The stage dedicated to digital marketing strategies and business solutions, where innovation meets performance and growth.
Here you’ll discover tools, case studies, and insights to optimize campaigns, drive results, and scale your business effectively.
Advertising
The stage dedicated to digital advertising, focusing on advanced tracking, complex funnels, and high-performing campaigns in key sectors such as healthcare.
Here you’ll explore real case studies and practical tools to optimize your advertising strategies and maximize results.
Machine Learning
The stage dedicated to Machine Learning, focusing on techniques, models, and practical applications in real-world projects.
Here you’ll explore expert insights and case studies to understand how to implement effective ML solutions.
Robotics & Physical AI
The stage dedicated to robotics and AI applied to the real world, focusing on hands-on projects and building intelligent robots.
Here you’ll explore demos, workshops, and real-world cases to see how AI can be applied to the physical world in innovative and engaging ways.
Social Media Strategies
The stage, powered by Social Media Strategies, dedicated to social media strategies in the age of the endless feed, where attention is the real competitive advantage.
Here you’ll discover practical insights, emerging trends, and tools to create effective and engaging content.
AI Commerce
The stage dedicated to artificial intelligence applied to e-commerce, covering innovative strategies, personalization, and sales optimization.
Here you’ll explore case studies and practical tools to transform e-commerce with AI and maximize business results.
AI & Business Transformation
The stage dedicated to providing a vision of how Artificial Intelligence will shape the future of work, business processes, and society.
Here you’ll explore perspectives, insights, and real examples to understand how AI could transform the world ahead.
Entrepreneurship
The stage dedicated to the future of entrepreneurship, focusing on trust, learning, and new business models in the AI era.
Here you’ll explore ideas, tools, and perspectives to innovate and lead change in the startup and business world.
Start the Future
The stage dedicated to inspiring and guiding participants toward the future, focusing on innovation, leadership, and new opportunities.
Here you’ll discover vision, ideas, and insights to shape your path and anticipate the changes ahead.
Coding Frontend
The stage dedicated to frontend development, focusing on new AI-driven coding paradigms and autonomous workflows.
Here you’ll explore real examples and innovative tools to automate testing and optimize the development of modern interfaces.
Data & Analytics
The stage dedicated to data analysis and using AI to extract deep insights and predict future trends.
Here you’ll explore real case studies and practical tools to turn data into a competitive advantage and optimize business performance.
AI Solutions
The stage dedicated to advanced AI solutions, focusing on scalable, human-centric platforms for enterprise applications.
Here you’ll explore real examples, strategies, and tools to design and implement effective and sustainable AI solutions.
GovTech
The stage where power dynamics are redefined in the age of AI.
From new forms of democracy to geopolitical shifts, from the future of work to next-generation cities, this stage brings together institutions, policymakers, companies, and research leaders to explore how technology and AI are reshaping rules, processes, and decision-making models.
From AI in justice and security to innovation diplomacy, from agentic government to new urban and regional governance models: not just vision, but direction.
To understand who will lead change — and how.
Management & Leadership
The stage dedicated to leadership and management in the AI era, focusing on strategies to lead teams and complex processes.
Here you’ll explore real cases, insights, and tools to innovate, make effective decisions, and develop visionary leadership.
Content Marketing
The stage dedicated to content marketing and digital storytelling, focusing on micro-content, communities, and using AI to tell authentic stories.
Here you’ll explore practical methods, case studies, and tools to create effective and engaging content even in fast-paced, complex contexts.
Journalism
Lo stage dedicato al futuro del giornalismo, tra innovazione digitale, AI e nuovi format narrativi.
Qui troverai prospettive, casi studio e insight da giornalisti e creator per comprendere l’evoluzione del settore.
Content Creators
The stage dedicated to digital creators, YouTubers, and artists, where creativity and storytelling become practical tools to engage audiences. Part of the Social Media Strategies event and built with the support of industry agencies, this stage offers practical examples, personal experiences, and insights to grow as a content creator and build your community.EduTech
The stage dedicated to innovation in education, focusing on AI, cognitive mentoring, and lifelong learning.
Here you’ll explore practical examples and case studies to understand how technology can support and enhance human learning.
UX & UI
The stage dedicated to user experience and interface design, in partnership with Architecta, focusing on practical strategies to create intuitive and engaging digital products.
Here you’ll explore real examples, case studies, and expert tips to design top-level user experiences.
Space Economy
The stage dedicated to the space economy, focusing on innovations, opportunities, and technologies shaping the future of space.
Here you’ll explore insights from experts and industry mentors, and real-world cases to understand the dynamics of orbital and beyond-Earth economies.
Startup Arena
The stage dedicated to founders who design innovative solutions to the major challenges of the future.Impact To Business
The stage dedicated to impact business models, which focuses on the inseparable link between profit and sustainability.
Here you will find outstanding case studies and strategies for implementing regenerative models, offering an in-depth overview of positive-impact growth opportunities.
AI Marketing
The stage dedicated to using AI in marketing, focusing on continuous simulations, campaign optimization, and data-driven decision making.
Here you’ll explore practical examples and tools to transform marketing strategies, test concepts in real time, and enhance results.
Mainstage
The Mainstage is the heart of WMF - We Make Future. It is the festival’s primary stage, hosting a dynamic lineup of keynotes, panels, and roundtables focused on future trends, alongside live shows, entertainment, and exclusive product launches. It is a space for deep-seated reflections and interviews on innovative topics with high social impact.
As the symbolic gathering place for the WMF Community, the Mainstage brings together leading global players and experts to explore the frontiers of technology and society. Together, we chart the course toward a better, shared, inclusive, and sustainable future.
The program is currently under development and may be subject to changes and updates.
Tech For Business
The stage dedicated to technological innovation for business, focusing on tools and strategies to grow startups and companies.
Here you’ll explore talks by founders and CEOs, real-world cases, and practical insights to apply technology effectively and strategically.
Digital Strategy
The stage dedicated to innovative digital strategies, focusing on digital media, AI, and new adaptive growth models.
Here you’ll explore insights, case studies, and tools to plan effective campaigns and tackle the ever-evolving digital landscape.
Brand Strategy
The stage dedicated to brands and corporate strategy in the AI era, focusing on AI literacy, the ability to guide intelligent systems, and creating real competitive advantage.
Here you’ll explore practical insights, case studies, and tools to understand how AI can transform brand management and strategic communication.
Future of Work
The stage dedicated to the future of work, focusing on AI, new organizational models, and emerging skills.
Here you’ll explore insights, real-world cases, and strategies to prepare for professional changes and innovate the way we work.
Cybersecurity
The stage dedicated to cybersecurity, focusing on AI to optimize threat modeling and assist security architects in risk analysis.
Here you’ll explore case studies, tools, and strategies to protect complex systems and reduce cognitive load in managing cybersecurity.
Legal Tech
The stage dedicated to legal innovation, focusing on AI, algorithms, and digital systems applied to law and regulatory compliance.
Here you’ll explore case studies, best practices, and insights to understand how technologies are transforming the legal sector and supporting businesses and professionals.
Search & AI
The stage dedicated to the evolution of search in the AI era, where SEO, new answer engines, and digital visibility converge.
Here you’ll explore strategies, case studies, and tools to optimize your online presence across traditional search and AI-driven systems.
Book Presentation
In this stage, visionary authors will present their books on digital and social innovation and the future of marketing. A unique opportunity to discover new ideas and perspectives through stimulating dialogues and in-depth discussions on cutting-edge topics.
The goal: to inspire reflection and personal growth by exploring the narratives that will shape the future.
Music & Art
The stage dedicated to the future of music and art, focusing on AI, creativity, and innovations in festivals and live performances.
Here you’ll explore AI tools for music, artist promotion, and event management, along with insights to discover new artistic expressions.
Agentic AI
The stage dedicated to Agentic AI and Agentic Experience Architectures, focusing on context-aware, adaptive intelligent systems that go beyond single-task automation.
Here you’ll explore examples and concepts on structuring autonomous AI flows for complex, personalized user experiences.
Non-Profit
The stage dedicated to technology for the non-profit sector, focusing on digital tools, VR, and video games to enhance social impact and resilience.
Here you’ll explore practical examples and innovative projects to support education, inclusion, and social action through technology.
Fintech & Digital Assets
The stage dedicated to the future of finance and fintech, focusing on AI, payment innovations, and new business models.
Here you’ll explore insights and perspectives on how technology is transforming the financial sector and the emerging opportunities for companies and startups.
Innovation Film Fest
The stage dedicated to innovative cinema and audiovisual content, focusing on digital storytelling, emerging technologies, and narratives exploring the future.
Here you’ll explore screenings, case studies, and discussions with directors and creatives to discover new forms of cinema and media.
Digital Health
The stage, in partnership with FONDAZIONE GIMBE, dedicated to digital innovation in healthcare, focusing on AI, molecular modeling, and tools to improve treatments and hospital processes.
Here you’ll explore expert talks, case studies, and innovative projects to see how technology is transforming health and medicine.
Social Advertising
The stage dedicated to social advertising, focusing on advanced performance measurement, experimentation, and creative optimization across major platforms.
Here you’ll explore real case studies, testing frameworks, and repeatable workflows to improve conversions, ROAS, and campaign impact.
AI Tourism
The stage dedicated to Artificial Intelligence applied to tourism, focusing on experience personalization, data analysis, and service innovation.
Here you’ll explore case studies, tools, and strategies to transform the travel industry and enhance the traveler experience.
Geopolitics
In an era of global shifts and evolving balances, the Geopolitics Stage provides a compass for navigating international dynamics. This space is dedicated to analyzing global scenarios, new power structures, and the challenges reshaping the boundaries of politics and economics. It is a vital meeting point for understanding the forces governing our present and anticipating the developments of an increasingly interconnected future.There are no sessions in the selected stage on this day.
Co - Hosting
Veronica Maffei
Journalist
Cosmano Lombardo
Chairman
WMF - We Make Future Guglielmo Scilla
Content Creator
Alicia Hanf
Head of Institutional Ecosystem Partnerships
LG NOVA - LG Electronics Opening Ceremony WMF 2026!
Welcome to WMF 2026!
Cosmano Lombardo
Chairman
WMF - We Make Future Vincenzo Colla
Vicepresidente con delega a Sviluppo economico e green economy, Energia, Formazione professionale, Università e ricerca
Emilia-Romagna Region Lucilla Sioli
Director for "Artificial Intelligence and Digital Industry"
Directorate-General CONNECT, European Commission Francesco Ubertini
President
CINECA Alberto Sangiovanni Vincentelli
Professor of EECS
University of California, Berkeley Cecilia Sala
Journalist
Chora News Randa Ghazy
Journalist, Author & Media Specialist
AI without anxiety: a practical guide to facing the present
Sonia Montegiove
Computer scientist, journalist, and trainer
“Who Really Decides? Business Strategies Across AI, Data, and Identity”
Massimo Giacchino
Digital Strategist - Design Method Author
Design Marketing Daniele Rizzi
Marketing consultant and trainer
Daniele Rizzi Marketing Consulting Gabriele Pantaleo
Administrator & SEO Specialist
PNT SOLUTIONS SRL Valentina Martinelli
Moderator
Libri di Marketing Luana Vollero
Moderator
Libri di Marketing Book Presentation: Trame di Guerra
Lorenzo Tondo
Journalist
The Guardian Arthur Gebhardt
Senior Manager Business Development & New Technologies
GETEC PARK.SWISS A. Burak Dağlıoğlu
President
Investment and Finance Office of the Presidency of the Republic of Türkiye Manuel Catalano
Head of the NuBots Research Unit, Physical AI Technologies for Human-Robot Co-Evolution
IIT Fabio Zaffagnini
Founder
Rockin'1000 Corrado Formigli
Journalist
La7 Co - Hosting
Cosmano Lombardo
Chairman
WMF - We Make Future Veronica Maffei
Journalist
Tiarne Hawkins
AI Leader & Host
You & AI - Stealth Mode Live Concert!
N.A.I.P - nessun artista in particolare
Opening Ceremony - Day 2!
Mathew Knowles
Founder & CEO, Strategic Consultant, Keynote Speaker, and Corporate Trainer
Music World Entertainment (MWE) Brunello Cucinelli
Founder & Chief Executive
Brunello Cucinelli Maurizio Carta
Professor
Università di Palermo Ayumi Moore Aoki
Founder & CEO
Women in Tech® Global Filippo Caccamo
Comedian & Content Creator
Chimera Agency The rules of communication have changed… what about us? A guide to navigating inside and outside the organization
Barbara Milini
LinkedIn Consultant and Digital Reputation Specialist
Michele Rinaldi
CEO & ContemporaryPR evangelist
Soluzione Group SpA Alessandro Vercellotti
Founder
Legal For Digital Luana Vollero
Moderator
Libri di Marketing Valentina Martinelli
Moderator
Libri di Marketing Davide Casaleggio
CEO & Partner
Casaleggio Associati Aprajita Jain
Chief Brand
Google Orazio Schillaci
Ministro della Salute della Repubblica Italiana
Ministero della Salute Content that pays: strategies to become a full-time creator
Mattia Cittadino
Content Creator
Giuseppe Lombardo
Deputy Public Prosecutor
Court of Reggio Calabria Enrico Mentana
Journalist & Director
La7 Stefano Onofri
Co-Founder & Co-CEO
Cubbit Startup Competition - The Final
The Final of the largest International Startup Competition
The New Innovation Thesis: Co-creating the Future of Business
Startup Competition Awards Ceremony
The Final of the largest International Startup Competition
Co - Hosting
Veronica Maffei
Journalist
Cosmano Lombardo
Chairman
WMF - We Make Future Gabriele Vagnato
Host, Comedian & Content Creator
Urban Impression Live Concert
Opening Ceremony - Day 3!
European Space Agency - ESA
Veronica La Regina
Space Mentor
Michiel Scheffer
President of the Board
European Innovation Council | European Commission Bryan Madden
Global Head of Developer, Sovereign AI & Physical AI Marketing
AMD Daniele Pucci
CEO
Generative Bionics Humanoid Robotics & Physical AI
Daniele Pucci
CEO
Generative Bionics Bryan Madden
Global Head of Developer, Sovereign AI & Physical AI Marketing
AMD Claudio Cisilino
EVP Operations, Corporate Strategy and Innovation
Fincantieri Nicola Gratteri
Public Prosecutor
Court of Naples Chris Bangle
Managing Director & Former Design Lead
Chris Bangle Associates & BMW Alec Ross
Distinguished Adjunct Professor
Bologna Business School Stefano Massini
Author & Playwright
Closing Ceremony WMF 2026!
Live Concert - Ditonellapiaga
