Since its first edition, the WMF has promoted and enhanced culture in all its forms through numerous events and initiatives.
Among these is the Book Fair, a fair aimed at the publishing world with a dedicated exhibition area - the Book District which over the years has hosted entities such as Hoepli and Egea - and numerous events aimed at participants, authors and bookshops. The Book Stage will also be active, a stage dedicated to authors who will be able to present their book to the public present at BolognaFiere, analyzing themes relating to the world of Innovation and Web Marketing such as Food, Tourism, Influencer Marketing and Neuromarketing.
Among the many guests of the past years are also the sociolinguist Vera Gheno and the actor Totò Cascio together with Roberto Saviano, the paralympic athlete Roberto Zanda, the journalist Francesco Giorgino, the director of the Institute for Gender and the Economy of the University of Toronto Sarah Kaplan and Andrew McAfee, researcher at MIT.
Also at the WMF 2025, scheduled at BolognaFiere from 4 to 6 June, we return to give space to books, to the world of publishing and to the many authors who every year feed the culture of the country.
Discover all the events scheduled and buy your Ticket to participate!
In the following stage, industry experts will reveal the strategies to engage the audience of the future. An opportunity to explore the latest trends, from AI to personalization, and create content that resonates within the evolving digital landscape.
Generative AI
In this stage, we will explore the frontiers of Generative AI, combining artificial intelligence and creativity in a rapidly evolving field. Through expert speeches, we will discover how generative AI is shaping the future of content marketing, branding, and digital communication.
AI Plenary
The AI Plenary Stage is the key reference point for exploring the most advanced developments in artificial intelligence. Through keynotes and talks by international experts, it will delve into technological advancements, strategic applications, and the impact of AI across various industries. A space to explore the potential of this revolution and the challenges ahead, bridging innovation, ethics, and digital transformation.
Social Media Strategies
The Social Media Strategies Stage offers in-depth training on the most effective strategies to optimize social media presence. It covers techniques for analyzing and improving performance, creating impactful content, and leveraging the latest trends to maximize engagement. A valuable opportunity to explore best practices, dive into successful case studies, and gain insights into the ever-evolving landscape of digital marketing.
Data Analytics
In the digital landscape, data is the driving force behind innovation. This stage is dedicated to the most advanced methodologies for data analysis, modeling, and management, with a focus on predictive analytics, process automation, and the use of artificial intelligence. Industry experts will explore tools and strategies for transforming data into strategic insights, enhancing decision-making precision and improving the effectiveness of business strategies.
Advertising
The Advertising Stage is dedicated to the evolution of digital communication, focusing on new technologies, advanced strategies, and best practices to maximize campaign performance. Industry experts will analyze innovative tools, targeting models, and emerging trends to help businesses enhance the effectiveness and impact of their promotional strategies.
Digital Strategy
In this stage, experts will reveal the strategies to successfully navigate the digital future. An exploration of the latest trends, from AI to automation, to create effective action plans and achieve business goals. We will learn to develop integrated and innovative digital strategies that drive growth and innovation.
Brand
In this stage, strategies for building strong and relevant brand identities for the future will be explored. An immersion into the latest trends, from sustainability to user experience, to create brands that inspire trust and loyalty, shaping authentic and lasting brand narratives in the digital age.
Social Adv
In this stage, experts will reveal the strategies to maximize the impact of social media advertising campaigns. An immersion in the latest trends, from automation to AI, to optimize targeting, budget, and results.
AI Marketing
In this stage, experts will reveal how artificial intelligence is revolutionizing marketing. An exploration of concrete use cases, from automation to predictive personalization, to create ultra-performing campaigns and use AI tools to drive business growth.
Machine Learning
The Machine Learning Stage delves into the techniques, algorithms, and practical applications that are revolutionizing the world of data and artificial intelligence. Industry experts will explore the latest innovations, from predictive models to generative AI, as well as algorithm optimization and data interpretability. A unique opportunity to discover how machine learning is transforming industries, research, and business.
SEO
This stage is dedicated to the most effective SEO strategies, essential for boosting visibility and ranking on search engines. From technical optimization to valuable content, link building, and search algorithms, industry experts will dive into best practices for improving online performance. A valuable opportunity to discover tools, trends, and advanced techniques for climbing and maintaining the top of organic search results.
AI Agents
AI Agents are reshaping the future of business, revolutionizing human-machine interaction. This stage explores their most advanced applications, from intelligent automation to sophisticated conversational interfaces and autonomous decision-making models. Strategies, best practices, and real-world examples will provide insights into how these systems are optimizing processes, reducing costs, and unlocking new opportunities for business innovation.
E-Commerce
The E-commerce Stage is dedicated to the most effective strategies for optimizing sales. It explores innovations in digital marketing, cutting-edge technological solutions, and best practices to enhance the customer experience. A unique opportunity to discover emerging trends and the most relevant integrations, guided by insights from industry experts.
Influencer Marketing
In this stage, experts will reveal the strategies to build authentic and impactful partnerships. An exploration of the latest trends, from micro-influencers to emerging platforms, to create campaigns that generate trust and concrete results.
Tourism
The Tourism Stage explores the innovations and strategies that are redefining the tourism sector in the digital age. From the use of artificial intelligence to the personalization of travel experiences, to the new frontiers of destination marketing, industry experts will share tools and best practices to attract, engage, and retain travelers. A unique opportunity to discover how technology and creativity are transforming the world of tourism.
Video & Voice
In this stage, experts will reveal the strategies to master the new languages of communication. An immersion in cutting-edge video techniques, effective video marketing, and the art of podcasting, to create engaging content and build successful brands by constructing multimedia narratives that capture attention and generate impact.
Open Innovation & International Ecosystem
This program highlights the value of collaboration among key players in Open Innovation. Attendees will have the opportunity to join roundtables, masterclasses, and pitch sessions. On this international stage, selected startup founders will present their innovative ideas to entrepreneurs, investors, and stakeholders. Discover the latest investment trends, Open Innovation strategies, and the secrets behind the most successful ventures.
Impact to Business
This stage will allow you to discover how companies and communities can work together to contribute to improving the attractiveness and competitiveness of our territory by designing actions with a positive impact.
Startup & VC Plenary
In this stage, startups and entrepreneurs will present their most innovative projects in the digital and tech fields. An opportunity to discover the technologies and ideas that will shape the future, with a focus on social and digital impact.
Future of Entrepreneurship
In this stage, experts and successful startups will share the strategies to launch and grow innovative businesses. An immersion in the latest trends, from lean startup to growth hacking, to transform ideas into successful realities with the aim of inspiring and providing the tools to navigate the constantly evolving entrepreneurial landscape.
Cybersecurity
The Cybersecurity Stage delves into the challenges and strategies for protecting data, infrastructures, and digital systems from cyber threats. Through expert talks, topics such as network security, privacy protection, defense against cyber threats, and risk management will be explored. A valuable opportunity to dive into best practices and discover advanced technologies to ensure security in the digital world.
Coding Backend
This stage is dedicated to the architectures and technologies that power modern applications, exploring best practices for back-end development and advanced cloud solutions. Topics such as scalability, security, microservices, and serverless infrastructures will be covered. Industry experts will guide the analysis of tools and methodologies to build high-performing, resilient systems that are ready for the future of digital innovation.
DevOps & Cloud
In this stage, some experts will explore the methodologies and technologies that are redefining the development and management of cloud applications. They will unveil the principles, practices, and latest trends in the world of DevOps and Cloud Computing.
Future of Work
This stage explores the transformations in human resources and digital skills, analyzing the challenges and opportunities in a constantly evolving market. Industry experts will share insights on emerging trends, from upskilling to talent acquisition strategies, offering a glimpse into future professional scenarios and the key competencies needed to stay competitive.
Future of Journalism
In this stage, experts will explore the new frontiers of information in the digital age. An analysis of emerging trends, from AI to immersive journalism, to understand the future of storytelling and communication. We will learn tools and strategies to navigate the constantly evolving media landscape, maintaining the integrity and impact of journalism.
Future of Legal Tech
The Legal Tech Stage explores the evolution of law in the digital age, examining the role of technology in regulation, privacy, and data management. Industry experts will delve into topics such as artificial intelligence in law, regulatory compliance, and the legal challenges of innovation. A unique opportunity to understand how digital transformation is reshaping the legal landscape and the legal professions.
Coding Frontend
This stage is dedicated to the technologies and best practices for front-end development, with a focus on performance, accessibility, and user experience. Modern frameworks, new trends in web design, and strategies for creating intuitive and high-performing interfaces will be explored. Industry experts will share advanced techniques for developing innovative digital products, optimized for all devices and aligned with user needs.
UX & UI
The UX & UI Stage, powered by Architecta, is dedicated to the best practices in user experience and digital interface design. Topics such as inclusive design, usability, and interaction design will be explored, with insights from industry experts. A valuable opportunity to discover tools and methodologies for creating intuitive, accessible, and engaging experiences, putting the user at the center of the design process.
Mainstage
The Mainstage is the central stage of WMF - We Make Future, hosting a dynamic mix of talks, panels, and round tables on future trends, as well as entertainment, exclusive product and service launches, interviews, and discussions on high-impact social innovation. But the Mainstage is much more than that. It is the symbolic meeting point for the WMF Community, where, over three days, key players from various industries come together to shape a better, more inclusive, and sustainable future. The program is still under development and may be subject to changes and updates.
ChatGPT & Gemini
In this stage, some experts will share their perspectives on the evolution of conversational AI and the role that ChatGPT & Gemini will increasingly play in shaping our digital future.
Tech for No Profit
In this stage, we will explore how technology can amplify the impact of non-profit organizations. From digital innovation to data analysis, we will discover the tools to optimize operations and engage supporters. The goal: to promote the adoption of accessible and effective technological solutions, for a stronger and more resilient non-profit sector.
Digital For PMI
This stage is dedicated to small and medium-sized enterprises (SMEs). Here, industry experts will share digital solutions to improve the effectiveness and efficiency of SMEs, contributing to their development in the territory.
Content Creators
The Content Creators Stage brings the leading figures of content creation to the forefront, exploring trends, strategies, and tools for creating successful content. Through interviews, panels, and live performances, creators, experts, and communities will discuss storytelling, monetization, and digital innovation. A dynamic space to dive into the evolution of the industry and uncover new opportunities in the world of social media and digital platforms.
Tech for Business
In this stage, we will explore how emerging technologies are transforming the business world. From artificial intelligence to cloud computing, we will discover how to optimize processes, improve productivity, and create new business opportunities.
Ethics & AI
Artificial intelligence is not just a technological revolution, but a shift that redefines the relationship between humans, society, and machines. This stage delves into the ethical implications of AI, exploring topics such as its impact on language, data governance, and the human role in automation. Through discussions with experts, the challenges and opportunities will be analyzed to build a more equitable, inclusive, and conscious digital future.
Book Presentation
In this stage, visionary authors will present their books on digital innovation, social innovation, and the future of marketing. A unique opportunity to discover new ideas and perspectives through stimulating dialogues and in-depth discussions on cutting-edge topics. The goal: to inspire reflection and personal growth by exploring the narratives that will shape the future.
AI for Health
In this stage, in partnership with Fondazione Gimbe, experts will explore the revolutionary applications of artificial intelligence in the healthcare sector. From predictive diagnostics to personalized medicine, we will discover how AI is transforming care and well-being. The goal: to understand the potential and challenges of AI in healthcare, for a future where technology and health integrate for the good of humanity.
AI Solutions
In this stage, companies will present their innovative solutions based on artificial intelligence. From predictive analytics tools to advanced automation systems, discover how AI is transforming diverse sectors. An opportunity to connect supply and demand, exploring the latest frontiers of artificial intelligence applied to business.
Climate Change
In this stage, in partnership with ECCO Think Tank, experts will explore technological solutions to address the climate crisis. From renewable energy to the circular economy, we will discover how innovation can drive the transition towards a sustainable future. The goal: to inspire concrete actions and promote a collaborative approach to protect our planet.
Future of Education
This stage aims to analyze the innovative technologies and new educational models that are shaping the evolution of education. Some experts will illustrate the ways in which these technologies are radically transforming the learning experience.
GovTech
The GovTech stage will be an opportunity for dialogue between institutions, the economy, and society on the future of Artificial Intelligence. The challenges related to regulation, governance, and the social and ethical impacts of new technologies will be discussed, with the aim of outlining the guidelines for the digital future.
Digital Marketing & Business Solutions
In this stage, speakers will explore digital strategies and business solutions to support company growth. From process optimization to marketing automation, including CRM, lead generation, and new sales models, the stage offers practical insights to improve performance and tackle the challenges of the digital market.
Innovation Film Fest
In this stage, narration meets innovation. Experts will explain how new technologies are revolutionizing the production and enjoyment of films, thereby redefining the art of cinema.
Future of Planet
In this stage we will explore technological solutions to promote sustainability and address global environmental challenges. We will discover how technology can be a key driver for the transition to a more sustainable future. The goal is to stimulate discussions, share best practices, and foster collaborations that can lead to concrete actions for a positive impact on our planet and society.
Future of Mobility
On this open stage, you can listen to presentations of student projects participating in international sustainable mobility competitions, and of business-university-regional collaborations in this field, and more generally in terms of applied research, particularly in the automotive sector.
Future of Music & Arts
In this stage, experts will unveil the fusion between creative disciplines and emerging technologies, showcasing how technology is redefining the boundaries of music and art through unprecedented new experiences.
Arena - Debate for Future
On this stage, experts and visionaries will engage in passionate debates about the possible futures of different sectors. An opportunity to explore new scenarios, compare innovative ideas, and stimulate critical thinking. The goal: to shape a shared vision of the future through constructive dialogue and the exchange of perspectives.
Gaming & Esports
This space is dedicated to anyone who loves gaming, whether as a hobby or competitively, and offers the opportunity to engage with industry experts and experience the most advanced technologies firsthand.
Girls Code It Better Code&Tell
Ideas, people, and technologies come together on the Code&Tell stage to showcase how digital creativity, collaboration between public and private sectors, and partnerships between schools and businesses can generate real innovation. A dynamic community connected by shared experiences, bold visions, and practical tools. Each talk is an invitation to embrace change, break the mold, and build a more inclusive, sustainable, and collaborative future. Together, we can make a difference.
There are no sessions in the selected stage on this day.
Mainstage
Co-Hosting
Veronica Maffei
TV journalist
Cosmano Lombardo
Chairman
WMF - We Make Future
Gabriele Vagnato
Content Creator
Mainstage
Urban Impressionism - Electro Set
Dardust
Producer & Artist
Mainstage
Opening Ceremony WMF 2025
Surprise Guest
Mainstage
Welcome to WMF 2025!
Cosmano Lombardo
Chairman
WMF - We Make Future
Mainstage
S. EM. Card. Matteo Maria Zuppi
Cardinale Arcivescovo di Bologna and President CEI
Mainstage
AI & Aerospace: Innovation and Sustainable Development
ESA
Mainstage
Borderless Geopolitics
Simonetta Di Pippo
Head of SEE
SDA Bocconi School of Management
Book Presentation
Niente fuffa, solo fatti: come gestire progetti di business con metodo e strategia
Un confronto tra Veronica Gentili, esperta di social media marketing, e Giulia Bezzi, consulente SEO ed esperta di digital project management, per far emergere il valore del proprio lavoro. Dalla costruzione di un brand credibile alla gestione di progetti complessi, tra scadenze, persone e processi, le autrici condivideranno quanto appreso dopo decenni di “mani in pasta” e distilleranno consigli pratici per imparare a pianificare meglio, lavorare con metodo e ottenere risultati concreti.
Veronica Gentili
Social Media Expert
Giulia Bezzi
SEO & Digital Marketing Consultant
Mainstage
Title Soon Online!
Tiarne Hawkins
AI Leader & Host
You & AI - Stealth Mode
Mainstage
The AI Factory Ecosystem: From Concept to Capability
Francesco Ubertini
President
CINECA
Book Presentation
Il marketing è “una piccola impresa”
Un confronto tra Enrico Marchetto, marketer ed esperto di advertising su Meta, e Fulvio Romanin, imprenditore e consulente, per parlare di come si avvia e si fa crescere un’azienda senza perdere la testa.Tra campagne pubblicitarie, prime fatture, scelte di branding e momenti di crisi, i due autori condividono con ironia e concretezza cosa significa fare impresa e comunicazione nel mondo reale, dove tempo e risorse sono pochi ma le aspettative altissime. Per chi vuole raccontare meglio il proprio lavoro, sopravvivere al marketing online e costruire qualcosa che stia in piedi davvero.
Fulvio Romanin
CEO
Ensoul
Enrico Marchetto
Co-Owner & Social Media Advertiser
Noiza
Mainstage
Future of Digital
Federico Menna
CEO
EIT Digital
Mainstage
Future of AI & Humanity
Federico Faggin
Physicist & Microchip Inventor
Mainstage
War Journalism: Finding Humanity Through My Eyes
Plestia Alaqad
Journalist & Poet
Mainstage
Digging the Truth Through Storyelling
Pablo Trincia
Podcaster, Storyteller & Journalist
Mainstage
From NBA to Content Creation: the future of Entrepreneurship
Ale Della Giusta
Content Creator
Book Presentation
FLACO talk - L’IA non è neutra, ma neanche i tuoi prompt
Saper interagire con l’IA comporta risparmio di tempo e ottimizzazione di processi ma, soprattutto, migliora la capacità di comunicare in un circolo virtuoso dove, indirettamente, mentre addestriamo l’IA, è lei ad addestrare noi.Un manuale passo passo per apprendere l’arte del prompting e integrare l’intelligenza artificiale generativa in azienda e nella libera professione.Tra reti neurali, deep learning e applicazioni rivoluzionarie, stiamo già interagendo con questa tecnologia, ed è nostro dovere entrare nel prompt mindset in modo etico e responsabile per amplificare le nostre capacità umane.
Laura Venturini
Founder
Quindo
Cathy La Torre
CEO & Avvocata
WS Legal Società tra Avvocate s.r.l.
Mainstage
Closing Session
Session 1 Day 1
Book Presentation
Title Soon Online
Speaker Coming Soon
Book Presentation
L’AI ci ha rotto…l’umanità: come restare reali ed empatici nella dimensione digital senza perdere l’occasione di sfruttare tutto il potenziale dell’AI
Renato Ravenda
Brand Marketing Strategist
Daniele Rizzi
Consulente e Formatore Marketing
Daniele Rizzi Marketing Consulting
Edwin M. Colella
Chief Growth Officer
Wallife
Fulvio Julita
Digital storytelling strategist
PLUME
Mainstage
Live Performance!
Surprise Guest
Book Presentation
Title Soon Online
Speaker Coming Soon
Mainstage
Global Market Competition: The European Innovation Policies
Michiel Scheffer
President of the Board of the European Innovation Council | European Commission
Mainstage
Title Soon Online!
Barbara Carfagna
Journalist, Author, Presenter
RAI
Book Presentation
Title Soon Online
Speaker Coming Soon
Mainstage
Velvet: Almawave's Next Gen AI-Platform
Valeria Sandei
CEO
Almawave
Mainstage
The WMF Innovation Awards
Mainstage
Inclusion and Digital Rights
Cathy La Torre
CEO & Lawyer
Wild Side Human First - Legali Associate
Mainstage
Big Mama
Mainstage
Title Soon Online!
Nadia Lauricella
Influencer & Activist
Book Presentation
Title Soon Online
Speaker Coming Soon
Mainstage
Activism in the Social Media Era
Flavia Carlini
Author, educator & activist
Mainstage
Surprise Guest
Book Presentation
Evoluzione culturale con gli OKR: Il Manuale pratico per aumentare l’engagement nelle organizzazioni
Luca Troso, Global Partner per l’Italia di OKRs.com, presenta “Evoluzione culturale con gli OKR”, manuale pratico per aumentare l'engagement con il framework OKR (Objectives & Key Results). Con la prefazione di Ben Lamorte, svela come trasformare la strategia in azioni che migliorano engagement, trasparenza e focus rafforzando relazioni di qualità. Step dopo step esamina tutti gli aspetti, mette la persona al centro e offre schemi, consigli e strumenti subito utilizzabili.
Luca Troso
OKRs.com Global Partner & Agile Coach
Adastra
Mainstage
Global Jam Session for innovation with YAMAHA
Scott Yusuke Sugino
President & CEO
Yamaha Music Innovations
Mainstage
Title Soon Online!
Claudio Domenicali
CEO
Ducati Motor Holding
Mainstage
Closing Session
Day 1
Mainstage
More Speeches Soon Online!
Program in progress! Check back for updates
Mainstage
Live Concert!
Big Mama
Mainstage
Co-Hosting
Veronica Maffei
TV journalist
Cosmano Lombardo
Chairman
WMF - We Make Future
Karma B
Drag Artists
Tiarne Hawkins
AI Leader & Host
You & AI - Stealth Mode
Mainstage
Live Performance!
Banda Rulli Frulli
Inclusive Marching Band
Mainstage
Opening Ceremony Day 2
Surprise Guest
Mainstage
Affectionate Intelligence: Amplifying the Human Experience in the Age of AI
Alicia Hanf
Head of Institutional Ecosystem Partnerships
LG NOVA - LG Electronics
Mainstage
Human vs AI: a new challenge for the translation market
Marco Trombetti
Co-founder & CEO
Translated
Mainstage
The WMF Innovation Awards
Mainstage
Geopolitics of chips and innovation in EU
Riccardo Masucci
Director of EU Affairs
Intel
Mainstage
So Many Wrong Things (Maybe)
Jenny De Nucci
Actress, Content Creator, and Podcast Host
Uno di quei giorni che
Book Presentation
Title Soon Online
Speaker Coming Soon
Mainstage
Europe and USA: Friends or Frenemies?
Alan Friedman
Journalist & Writer
Mainstage
The Future of Europe
Francesco Ubertini
President
CINECA
Federico Menna
CEO
EIT Digital
Andrea Pagnin
Head of Innovation and Development Office
IIT
Antonino Rotolo
Law Full Professor
Alma Mater Studiorum - Unibo
Book Presentation
FLACO talk - La memoria di Google e la brand identity
L’autore ha cucito il suo metodo per la gestione degli asset di marca, ha fuso insight psicologici, analisi strategica e motori di ricerca in un’unica finestra aperta sulla memoria collettiva. Spesso si affronta il branding partendo da prospettive unicamente orientate al copywriting o al design, trascurando i dati e il loro impatto sulla memoria e sul significato che un brand costruisce nella mente delle persone. Il testo accompagna brand manager, marketing strategist, SEO specialist e amministratori di piccole imprese oltre le strategie tradizionali, li porta a sondare e ascoltare i motori di ricerca per creare identità di marca rilevanti e durature.
Massimo Giacchino
Digital Strategist - Autore metodo Design Marketing
Design Marketing
Valerio Cusinato
SEO Specialist
Publicis Media
Mainstage
Superhuman: beyond the limits of our intelligence
Nello Cristianini
Artificial Intelligence Professor, Author
Mainstage
Future of Social Hacking
Denis Jaromil Roio
Founder & Director
Dyne.org
Mainstage
The WMF Innovation Awards
Mainstage
Innovating The Travel Industry: Building Memories
Paolo De Nadai
Founder
We Road
Book Presentation
La R-evolution del Corporate Wellbeing: da benefit a vantaggio competitivo, come sta cambiando il mondo wellbeing?
Alberto Ronco, imprenditore ed autore del libro Wellbeing Revolution ci porterà attraverso questa evoluzione tra passato presente e futuro del benessere. Esploreremo come grazie a strumenti concreti, dal wellbeing canvas al supporto dell’AI, possiamo misurare l’impatto strategico del benessere sul business.
Alberto Ronco
CEO & Co-founder- co-autore del libro Wellbeing Revolution
Trainect
Mainstage
Title Soon Online!
Marco Montemagno
Tech Entrepreneur
Mainstage
Closing Session
Session 1 Day 2
Book Presentation
Title Soon Online
Speaker Coming Soon
Book Presentation
Partite impossibili: strategia senza budget e budget senza strategia. Chi avrà la meglio?
La moderazione sarà a cura di Libri di Marketing e che modereranno Valentina Martinelli e Luana Vollero.
Riccardo Angelo Colabattista
Founder
Factory M
Antonio Lombardi
Consulente e formatore su CRM e marketing digitale
Freelance
Massimo Giacchino
Digital Strategist - Autore metodo Design Marketing
Design Marketing
Mainstage
Surprise Guest
Book Presentation
Title Soon Online
Speaker Coming Soon
Mainstage
Future of VC
Enrico Cereda
Senior Advisor - Former CEO & Chairman
Klecha & Co - IBM Italy
Mainstage
The Fintech Revolution: Buy Now, Pay Later
Luigi Traldi
Head of Southern Europe
Klarna
Book Presentation
Title Soon Online
Speaker Coming Soon
Mainstage
Future of Journalism
Enrico Mentana
Journalist and Director
La7
Mainstage
Building Up a New Citizen Journey
Matteo De Santi
Head of User Centricity & Innovation
PagoPa
Mainstage
Live Performance!
Fabio Celenza
Actor and Youtuber
Mainstage
Nicola Gratteri
Public Prosecutor
Court of Naples
Book Presentation
Title Soon Online
Speaker Coming Soon
Mainstage
Surprise Guest
Book Presentation
Title Soon Online
Speaker Coming Soon
Mainstage
Startup Competition - The Final
The Final of the largest International Startup Competition
Mainstage
Surprise Guest
Mainstage
Startup Competition Awards Ceremony
The WMF Innovation Awards
Mainstage
Closing Session
Day 2
Mainstage
More Speeches Soon Online!
Program in progress! Check back for updates
Mainstage
Dj Set!
Pau
Singer & Performer
Negrita
Mainstage
Ticket solo su www.ticketone.it
Mainstage
Co - Hosting
Veronica Maffei
TV journalist
Cosmano Lombardo
Chairman
WMF - We Make Future
Alicia Hanf
Head of Institutional Ecosystem Partnerships
LG NOVA - LG Electronics
Marcello Ascani
Content Creator & CEO
Flatmates
Mainstage
Live Dj Set!
Samuel
Singer & song writer
Mainstage
Opening Ceremony Day 3
Surprise Guest
Mainstage
AI & Nature
Riccardo Valentini
2007 Nobel Pace Prize Winner
Mainstage
MARE Venice: Italy's Global AI Hub for Health
Emanuele Mugnani
Managing Director for Ambulatory Information Systems Europe
CGM
Gernot Blümel
Managing Director
MARE TechnoPark
Mainstage
AI & Planet
Yuko Ishiwaka
Principle Investigator
Softbank
Nathan Francis
Head of Business Development
AiZip
Mainstage
The WMF Innovation Awards
Mainstage
Robot - Robot Interaction
Daniele Pucci
Head of Artificial and Mechanical Intelligence
IIT - Istituto Italiano di Tecnologia
Book Presentation
Parole tra vita e business: trova e usa quelle giuste per descrivere, convincere e farti trovare
La moderazione sarà a cura di Libri di Marketing e che modereranno Valentina Martinelli e Luana Vollero.
Ylenia Pravisani
Digital strategist
Gabriele Pantaleo
Amministratore & SEO
gabrielepantaleo.it
Barbara Milini
Consulente LinkedIn e Reputazione Digitale
Cristiano Carriero
Founder La Content | Author | Storyteller
La Content
Mainstage
AI & Robotics: Improving peoples
Anna Valente
Full Professor & BDA member
SUPSI & Innosuisse
Enrico Mingo Hoffman
ISFP Researcher
INRIA
Mainstage
Surprise Guest
Mainstage
AI Demystification
Luc Julia
Siri Co-Creator & CSO
Groupe Renault
Mainstage
The Uno Bianca Scandal
Luciano Baglioni
Ispector & Investigator of the Uno Bianca terror case
Carlo Lucarelli
Mainstage
Gianfranco Zola
Sport Executive, former football player & coach
Mainstage
Future of Digital Information
Alessandro De Angelis
Deputy Director
Huffington Post
Mainstage
The Rise of Creator Inc: YouTube, Brands, and a whole New Economy
Marcello Ascani
Content Creator & CEO
Flatmates
Book Presentation
FLACO talk - Il miglior modo di lavorare a un brief è dormirci sopra
Come si crea una strategia che lascia il segno? L’autore risponde romanzando il viaggio in Puglia di uno strategic planner, tra overdose d’informazioni e sogno lucido, e finisce per comporre un non-manuale di marketing vissuto. Ne deriva un metodo spontaneo, insolito, genuino: di giorno si ascolta - il cliente, il mercato, la natura, le ambizioni, i rumori di fondo, insomma qualunque cosa possa ispirare gli insight - e poi, di notte, si lasciano correre i sogni. Una guida da leggere a fuoco lento, a cui dare il tempo di lavorare sottotraccia, per svegliarsi la mattina dopo con una buona idea, quel barlume di strategia capace di portare la creatività oltre lo scroll della comunicazione a breve termine. Un modo di ripensare la comunicazione di marca più vicina alle persone, nel rispetto di numeri e statistiche, con la giusta dose di fantasia, sì, ma tenendo i piedi ben saldi alla terra.
Raffaele Matacena
Direttore Creativo
Alfasigma
Giuliano Lasta
Strategic Planner
Mainstage
Closing Session
Session 1 Day 3
Book Presentation
Facilitare il cambiamento: co-creare il futuro del lavoro nelle organizzazioni
Il futuro del lavoro richiede organizzazioni capaci di apprendere, adattarsi e valorizzare le persone. Partendo dal libro Facilitare il cambiamento, esploreremo come la facilitazione e lo Smart Engagement possano guidare la trasformazione organizzativa. Attraverso esempi concreti, scopriremo come co-creare contesti lavorativi più umani, innovativi e sostenibili.
Filippo Causero
CEO
Foxwin srl società benefit
Book Presentation
FLACO talk - Armistizio Digitale: Dev e Manager si dichiarano pace
Andrea ha iniziato ad apprezzare il “genio” dei developer soprattutto dopo aver incontrato Lorenzo, il quale invece ha appreso dall’amico tutte le ambizioni e le paure dei cosiddetti “piani alti”. Manager e dev che imparano l’uno dall’altro sullo stesso livello. Uno scenario non solo possibile ma che attiva una logica inaspettata e molto più potente.Think like a dev è un invito a cambiare prospettiva, a superare le barriere tra mondi apparentemente distanti e in contrasto — quello umanistico e quello tecnologico — e a valorizzare le competenze e le intuizioni dei dev, dando al team e all’intera azienda uno scudo protettivo in più, uno strumento capace di risolvere qualunque problema: il pensiero computazionale.
Matteo Aliotta
Founder
LVenture
Andrea Lissandrin
Founder
Synextya
Lorenzo Farinelli
Founder
Synextya
Book Presentation
Title Soon Online
Speaker Coming Soon
Book Presentation
Title Soon Online
Speaker Coming Soon
Mainstage
Solo Show!
Turbopaolo
Content Creator & Commedian
Book Presentation
Title Soon Online
Speaker Coming Soon
Mainstage
AI & Ethics Challenges
Francesca Rossi
AI Ethics Global Leader
IBM
Mainstage
Gaining 1%: Enhancing Humans and Machines
Mario De Santis
CEO
Humans.tech
Mainstage
From The Indian Market to The World
Sandeep Aggarwal
Founder & CEO
Droom
Book Presentation
Title Soon Online
Speaker Coming Soon
Mainstage
The WMF Innovation Awards
Mainstage
Leadership, Motherhood, and the Power to Build : The Inspiring Journey of a Visionary CEO
Among the training courses of WMF 2025, some will be entirely dedicated to the world of publishing, to the presentation of books and to in-depth studies in the fields of Ethics, Information and Inclusion.
During the Book Fair there will also be signings and meetings with the authors. Participants will be able to meet the authors up close and discuss with them the works presented during the three days.
WMF is the International Fair on AI, Tech and Digital Innovation: in the exhibition area you will find the major players in the publishing market, with areas dedicated to B2B meetings and networking initiatives for professionals and companies.
The recruitment service for participants will be active on the WMF web app to facilitate matching between digital professionals looking for work and companies with open job positions.
Attend the event with the most complete ticket:
Full Ticket 3 DAYS at 249€ + VAT, only until 22/05
