Since its first edition, the WMF has promoted and enhanced culture in all its forms through numerous events and initiatives.
Among these is the Book Fair, a fair aimed at the publishing world with a dedicated exhibition area - the Book District which over the years has hosted entities such as Hoepli and Egea - and numerous events aimed at participants, authors and bookshops. The Book Stage will also be active, a stage dedicated to authors who will be able to present their book to the public present at BolognaFiere, analyzing themes relating to the world of Innovation and Web Marketing such as Food, Tourism, Influencer Marketing and Neuromarketing.