AI Plenary

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Content Marketing

In this stage, industry experts revealed strategies to engage the audience of the future. It was an opportunity to explore the latest trends—from AI to personalization—and to create content that resonates in an ever-evolving digital landscape..

AI Plenary

The AI Plenary Stage served as a key hub for exploring the most advanced developments in artificial intelligence. Through keynotes and talks by international experts, the stage offered in-depth analysis of technological advancements, strategic applications, and the impact of AI across various sectors. It was an opportunity to understand the potential of this revolution and the challenges ahead, at the intersection of innovation, ethics, and digital transformation.

Social Media Strategies

The Social Media Strategies stage offered educational content focused on the most effective strategies to optimize social media presence. Techniques were explored to analyze and improve performance, create impactful content, and leverage the latest trends to maximize engagement. It was an opportunity to explore best practices, delve into successful case studies, and understand the evolution of digital marketing.
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Data Analytics

In the digital landscape, data is the engine of innovation. In this stage, we explored the most advanced methodologies for data analysis, modeling, and management, diving into predictive analytics, process automation, and the use of artificial intelligence. Industry experts examined tools and strategies to turn data into strategic insights, enhancing decision-making accuracy and the effectiveness of business strategies.

Advertising

The Advertising stage was dedicated to the evolution of digital communication, focusing on new technologies, advanced strategies, and best practices to maximize campaign performance. Industry experts analyzed innovative tools, targeting models, and emerging trends to help businesses enhance the effectiveness and impact of their promotional strategies.

Generative AI

In this stage, we explored the frontiers of Generative AI, merging artificial intelligence and creativity in a rapidly evolving field. Through expert talks, we discovered how generative AI is shaping the future of content marketing, branding, and digital communication.

Digital Strategy

In this stage, experts revealed strategies for successfully navigating the digital future. It was an exploration of the latest trends—from AI to automation—to create effective action plans and achieve business goals. We learned how to develop integrated and innovative digital strategies that drive growth and innovation.

Brand

In this stage, we explored strategies for building strong and relevant brand identities for the future. It was an in-depth look at the latest trends—from sustainability to user experience—to create brands that inspire trust and loyalty, shaping authentic and lasting brand narratives in the digital age.

Social Adv

In this stage, experts revealed strategies to maximize the impact of advertising campaigns on social media. It was an in-depth dive into the latest trends—from automation to AI—to optimize targeting, budget, and results.
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AI Marketing

In this stage, experts revealed how artificial intelligence is revolutionizing marketing. It was an exploration of real-world use cases—from automation to predictive personalization—to create high-performing campaigns and leverage AI tools to drive business growth.

Machine Learning

The Machine Learning stage delved into the techniques, algorithms, and practical applications that are revolutionizing the world of data and artificial intelligence. Industry experts explored the latest innovations—from predictive models to generative AI—along with algorithm optimization and data interpretability. It was an opportunity to discover how machine learning is transforming industry, research, and business.

SEO

This stage was dedicated to the most effective SEO strategies, essential for increasing visibility and ranking on search engines. From technical optimization to valuable content, as well as link building and search algorithms, industry experts explored the best practices to improve online performance. It was an opportunity to discover tools, trends, and advanced techniques to climb and maintain the top positions in organic search results.
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AI Agents

AI Agents are redefining the future of business by transforming the interaction between humans and machines. This stage explored their most advanced applications, from intelligent automation to advanced conversational interfaces, and autonomous decision-making models. Strategies, best practices, and real-world examples guided the analysis of how these systems are optimizing processes, reducing costs, and creating new opportunities for business innovation.

E-Commerce

The E-commerce stage was dedicated to the most effective strategies for optimizing sales. It covered innovations in digital marketing, the most advanced technological solutions, and best practices to enhance the customer experience. It was an opportunity to discover emerging trends and the most interesting integrations through insights from industry experts.
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Influencer Marketing

In this stage, experts revealed strategies for building authentic and impactful partnerships. It was an exploration of new trends—from micro-influencers to emerging platforms—to create campaigns that generate trust and tangible results.

Tourism

The Tourism stage explored innovations and strategies that are redefining the tourism sector in the digital era. From the use of artificial intelligence to personalizing the travel experience, and the new frontiers of destination marketing, industry experts shared tools and best practices to attract, engage, and retain travelers. It was an opportunity to discover how technology and creativity are transforming tourism.

Video & Voice

In this stage, experts revealed strategies to master the new languages of communication. It was a deep dive into cutting-edge video techniques, effective video marketing, and the art of podcasting to create engaging content and build successful brands by crafting multimedia narratives that capture attention and generate impact.

Open Innovation & International Ecosystem

This program aimed to emphasize the value of collaboration among the key players in Open Innovation. The stage offered the opportunity to participate in roundtables, masterclasses, and pitch sessions. At this international stage, the founders of selected startups presented their innovative ideas to entrepreneurs, investors, and stakeholders. Participants explored investment trends, Open Innovation strategies, and the secrets behind success stories.

Impact to Business

This stage provided insight into how companies and communities can work together to enhance the attractiveness and competitiveness of our region by designing actions with a positive impact.

Startup & VC Plenary

In this stage, startup founders and entrepreneurs presented their most innovative projects in the digital and tech fields. It was an opportunity to discover the technologies and ideas that will shape the future, with a focus on social and digital impact.

Future of Entrepreneurship

In this stage, experts and successful startup founders shared strategies for launching and growing innovative businesses. It was an immersion into the latest trends—from lean startup to growth hacking—to transform ideas into successful ventures with the goal of inspiring and providing the tools to navigate the ever-evolving entrepreneurial landscape.

Cybersecurity

The Cybersecurity stage delved into the challenges and strategies for protecting data, infrastructure, and digital systems from cyber threats. Through talks by industry experts, topics such as network security, privacy protection, defense against cyber threats, and risk management were explored. It was an opportunity to deepen knowledge of best practices and discover the most advanced technologies to ensure security in the digital world.

Coding Backend

This stage was dedicated to the architectures and technologies that power modern applications, exploring best practices for back-end development and the most advanced cloud solutions. Topics such as scalability, security, microservices, and serverless infrastructures were covered in depth. Industry experts guided the analysis of tools and methodologies to build high-performance, resilient systems ready for the digital future.

DevOps & Cloud

In this stage, industry experts explored the methodologies and technologies that are redefining the development and management of cloud applications. They revealed the principles, practices, and latest trends in the world of DevOps and Cloud Computing.

Future of Work

The stage dedicated to the world of work explored transformations in human resources and digital skills, analyzing challenges and opportunities in a constantly evolving market. Industry experts shared insights on new trends—from upskilling to talent acquisition strategies—offering a look at future professional scenarios and the key skills needed to stay competitive.

Future of Journalism

In this stage, experts explored the new frontiers of information in the digital era. An analysis of emerging trends—from AI to immersive journalism—to understand the future of storytelling and communication. We examined tools and strategies to navigate the ever-evolving media landscape while maintaining the integrity and impact of journalism.

Legal Tech

The Legal Tech stage explored the evolution of law in the digital era, analyzing the role of technology in regulation, privacy, and data management. Industry experts delved into topics such as artificial intelligence in law, regulatory compliance, and the legal challenges of innovation. It was an opportunity to understand how digital is transforming the legal landscape and professions.

Coding Frontend

This stage was dedicated to front-end technologies and best practices, focusing on performance, accessibility, and user experience. Modern frameworks, new trends in web design, and strategies to create intuitive and high-performing interfaces were explored in depth. Industry experts shared advanced techniques to develop innovative digital products, optimized for all devices and aligned with user needs.

UX & UI

The UX & UI stage, powered by Architecta, was dedicated to the best practices in user experience and digital interface design. Topics such as inclusive design, usability, and interaction design were explored with contributions from industry experts. It was an opportunity to explore tools and methodologies to create intuitive, accessible, and engaging experiences, putting the user at the center of the design process.
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ChatGPT & Gemini

In this stage, some experts shared their perspectives on the evolution of conversational AI and the role that ChatGPT & Gemini will increasingly play in shaping our digital future.

Tech for No Profit

In this stage, we explored how technology can amplify the impact of nonprofit organizations. From digital innovation to data analysis, we discovered tools to optimize operations and engage supporters. The goal: to promote the adoption of accessible and effective technological solutions for a stronger and more resilient nonprofit sector.

Mainstage

The Mainstage is the main stage of WMF – We Make Future: it hosted talks, panels, and roundtables on future trends, shows and entertainment, exclusive presentations of products and services, as well as interviews and reflections on innovative topics with high social impact. The Mainstage was all this and much more. It is the symbolic meeting place for the WMF community. Over the course of the three-day event, it brought together all the key players contributing to building a better, shared, inclusive, and sustainable future.

Digital For PMI

This stage was dedicated to small and medium-sized enterprises. Here, industry experts shared digital solutions to improve the effectiveness and efficiency of SMEs, contributing to their development within the region.

Content Creators

The Content Creators stage brought to the spotlight the key players in content creation, exploring trends, strategies, and tools to create successful content. Through interviews, panels, and live performances, creators, experts, and communities engaged in discussions on storytelling, monetization, and digital innovation. A dynamic space to delve into the sector’s evolution and new opportunities in the world of social media and digital platforms.
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Tech for Business

In this stage, we explored how emerging technologies are transforming the business world. From artificial intelligence to cloud computing, we discovered how to optimize processes, improve productivity, and create new business opportunities.

Ethics & AI

Artificial intelligence is not just a technological revolution, but a change that redefines the relationship between humans, society, and machines. This stage delved into the ethical implications of AI, exploring topics such as its impact on language, data governance, and the human role in automation. Through discussions with experts, challenges and opportunities were analyzed to build a more fair, inclusive, and conscious digital future.

Book Presentation

In this stage, visionary authors presented their books on digital innovation, social change, and the future of marketing. A unique opportunity to discover new ideas and perspectives through stimulating dialogues and insights on cutting-edge topics. The goal: to inspire reflection and personal growth by exploring the narratives that will shape the future.

AI for Health

In this stage, in partnership with the Gimbe Foundation, experts explored the revolutionary applications of artificial intelligence in the healthcare sector. From predictive diagnostics to personalized medicine, we discovered how AI is transforming care and wellness. The goal: to understand the potentials and challenges of AI in healthcare, for a future where technology and health integrate for the benefit of humanity.
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AI Solutions

In this stage, companies presented their innovative solutions based on artificial intelligence. From predictive analytics tools to advanced automation systems, we discovered how AI is transforming a wide range of industries. An opportunity to connect supply and demand while exploring the latest frontiers of AI applied to business.

Climate Change

In this stage, in partnership with ECCO Think Tank, experts explored technological solutions to tackle the climate crisis. From renewable energy to the circular economy, we discovered how innovation can drive the transition towards a sustainable future. The goal: to inspire concrete actions and promote a collaborative approach to protect our planet.
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Future of Education

In this stage, we aimed to analyze the innovative technologies and new educational models shaping the evolution of education. Industry experts illustrated how these technologies are radically transforming the learning experience.

GovTech

The GovTech stage represented an opportunity for dialogue between institutions, the economy, and society on the future of Artificial Intelligence. The challenges related to regulation, governance, and the social and ethical impacts of new technologies were discussed, with the goal of outlining guidelines for the digital future.

Digital Marketing & Business Solutions

In this stage, speakers delved into digital strategies and business solutions to support company growth. From process optimization to marketing automation, including CRM, lead generation, and new sales models, the stage offered practical insights to improve performance and tackle the challenges of the digital market.

Innovation Film Fest

In this stage, storytelling met innovation. Experts explained how new technologies are revolutionizing film production and consumption, thus redefining the way cinema is made.

Future of Planet

In this stage, we explored technological solutions to promote sustainability and address global environmental challenges. We discovered how technology can be a key driver for the transition toward a more sustainable future. The goal was to stimulate discussions, share best practices, and foster collaborations that can lead to concrete actions for a positive impact on our planet and society.

Future of Mobility

On this open stage, we had the opportunity to listen to presentations of student projects aimed at participating in international competitions focused on sustainable mobility, as well as collaborations between businesses, universities, and regional authorities in this field, and more generally in terms of applied research, particularly in the automotive sector.
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Future of Music & Arts

In this stage, experts revealed the fusion between creative disciplines and emerging technologies, showing how technology is redefining the boundaries of music and art through new, unprecedented experiences.

Arena - Debate for Future

On this stage, experts and visionaries engaged in passionate debates about the possible futures of various sectors. An opportunity to explore new scenarios, exchange innovative ideas, and encourage critical reflection. The goal: to shape a shared vision of the future through constructive dialogue and the exchange of perspectives.

Gaming & Esports

This space was dedicated to anyone who loves gaming, whether amateur or competitive, and offered the opportunity to engage with industry experts and get hands-on experience with the most advanced technologies.
In partnership with
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Girls Code It Better Code&Tell

Ideas, people, and technologies came together on the Code&Tell stage to showcase how digital creativity and collaboration between public and private sectors, schools and businesses, can generate real innovation. A community in motion, connected by shared experiences, bold visions, and practical tools. Each speech was an invitation to embrace change, break the mold, and build a more inclusive, sustainable, and collaborative future. Together, we can make a difference.
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AI Ethics & Innovation

The AI Ethics & Innovation Stage at WMF 2025 hosted the official launch of Rethic.AI, the first Italian business network dedicated exclusively to promoting ethical, safe, and responsible AI.
During the morning session, the network’s goals, founding members, initial participating companies, and the visions of its Ethical Board were presented, along with a discussion on the current state of the art, challenges, and ethical opportunities in an era of industrial transformation accelerated by AI.
In the afternoon, we explored the network’s first research working groups focused on creating innovative frameworks to provide practical support for Italian companies. This was followed by success stories directly from market-leading companies, sharing how they are integrating ethics into their AI processes, products, and strategies with a focus on sustainable and responsible business.
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Future Marketing Corner

In this stage, the Search On team delved into the changes that artificial intelligence is bringing to digital marketing. Key topics such as strategy, tracking, advertising, and content were addressed, offering a concrete perspective to tackle current challenges and seize new opportunities in the digital landscape.
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Open Arena - Innovation Stardust

The Open Arena was the flagship innovation hub at WMF 2025: a 240 sqm space where startups, companies, and professionals came together to create the future.
A unique space station to discover trends, generate business opportunities, and build connections between galaxies that would otherwise remain distant.

There are no sessions in the selected stage on this day.

Session for 04 june

04 june
12:40 - 12:50
AI Plenary

Critique of Artificial Reason

Massimo Chiriatti
Massimo Chiriatti
Chief Technical & Innovation Officer   
Lenovo   
04 june
13:00 - 13:20
AI Plenary

Small Budgets, Big Results: How AI Could Be a Game-Changer for Niche Sports

In an increasingly competitive sports landscape dominated by major investments, Artificial Intelligence stands out as a key resource for smaller organizations, often disadvantaged by limited financial means and low visibility. This talk will provide a general overview of AI applications in sports, with a specific focus on how advanced technologies—now accessible even with modest budgets—can help close the gap between mainstream and niche sports. From marketing to scouting, from promotion to athletic performance, AI today enables niche clubs and federations to achieve results that would have been unimaginable just a few years ago. Through concrete examples and future scenarios, the session will explore the opportunities, strategies, and challenges that AI technologies offer in driving exponential and sustainable growth for lesser-known sports, helping small organizations become major players.
Alessandro Noto
Alessandro Noto
Digital Marketing & Communication Strategist   
Federazione Italiana Scherma   
04 june
14:00 - 14:20
AI Plenary

Key trends in AI and how the space is evolving

Maslej
Nestor Maslej
Research Manager    
Stanford HAI   
04 june
14:20 - 14:40
AI Plenary

AI is your Lamborghini, but you forgot to take driving lessons

Edward Morris
Edward Morris
CEO & Lead Prompt Engineer   
Enigmatica   
04 june
14:50 - 15:10
AI Plenary

From Speech-to-Speech to Closing: Can Voice AI Outperform Sales Reps?

The silent revolution in sales is already underway: voice AI is reshaping the sales landscape. From the first interaction to the final closing, speech-to-speech technologies are revealing unexpected potential. This session will explore current tools and future developments to understand if—and when—voice-based artificial intelligence can truly rival the persuasive power of human salespeople. A new era of sales is dawning: are you ready to seize the opportunity?
This talk is sponsored.
Andrea Gerardi
Andrea Gerardi
Project Manager   
Reddoak   
04 june
15:10 - 15:30
AI Plenary

Unlocking the Power of AI: Efficiency, Market Insights, and Audience Engagement

Join us for an engaging session where we explore the transformative impact of Microsoft's AI on modern enterprises. Discover how Copilot can streamline operations, enhance insights, and make audience engagement more effective. Through practical examples and innovative strategies, learn how to leverage AI to drive efficiency, stay ahead of market trends, and connect with your customers in new and exciting ways. Don't miss this opportunity to unlock the full potential of AI for your organization.
Monica Orsino
Monica Orsino
Sn Learning and Development Manager   
Microsoft   
04 june
15:40 - 16:00
AI Plenary

The Future of Travel in the Age of Artificial Intelligence

Travel has always been a deeply human act—driven by curiosity, instinct, and emotion. It’s through travel that we test ourselves, make choices, discover who we are, and decide where we want to go.
Artificial Intelligence increasingly searches for us, inspires us, suggests, translates, guides, books, photographs, and reviews… often before we even realize we need it.
The journey, once a lived experience, now risks becoming an automated process. So the question is no longer just about tourism, but something deeper: Are we still choosing? Or are we getting used to being chosen? In an age where technology no longer merely assists us but begins to anticipate us, it's time to pause and reflect—not only on what it means to travel, but also on what it means to decide, explore, and live. Let’s uncover together the opportunities and paradoxes of AI-enhanced tourism.
Lalli
Mirko Lalli
CEO & Founder    
The Data Appeal Company SPA   
04 june
16:00 - 16:20
AI Plenary

The Trust Stack : Foundations for GenAI-Driven Development

As AI shifts the focus of software development from coding to intent, trust becomes the foundation. This talk explores how we ensure correctness, safety, and control in GenAI-driven systems. From real-time guardrails and structured generation pipelines to LLM-powered test creation and formal verification, we’ll outline the emerging stack for building trustworthy, AI-native software—where human oversight doesn’t scale, but trust and capability do.
Hrishikesh Karmarkar
Hrishikesh Karmarkar
Senior Scientist   
Tata Consultancy Services Research   

Session for 05 june

05 june
11:50 - 12:10
AI Plenary

How to become an AI-enabled Organization

Fabio Moioli
Fabio Moioli
Executive Search & Leadership Advisor with vast AI Expertise    
Spencer Stuart    
05 june
12:10 - 12:30
AI Plenary

Is generative AI all we need?

The rise of generative AI models has taken the technology world by storm. Yet, its reasoning capabilities cannot be fully used in mission critical settings, like medical decision making and biological design. In this talk I will delineate the risks of current generative AI methods and describe a future where humans can fully trust machines.
Simone Bianco
Simone Bianco
Vice president - hybrid AI, physics and molecular modeling   
Altos Labs - Institute of Computation    
05 june
12:40 - 13:20
AI Plenary

Driving Intelligence: a benchmark for AGI

In this talk, I undertake a dive into two ostensibly unrelated—and potentially profoundly consequential—technological developments of the twenty-first century: Autonomous Vehicles (AVs) and Artificial General Intelligence (AGI). AVs are designed to navigate complex real-world environments without human intervention, while AGI represents a form of Artificial Intelligence (AI) endowed with human-level cognitive abilities. I do this specifically because I advocate that progress towards full vehicular autonomy stands as a novel and precise benchmark of humanity’s progress towards AGI.
J. Mark Bishop
J. Mark Bishop
Chief Scientific Advisor   
FACT360   
05 june
14:00 - 14:20
AI Plenary

The beginning of an exponential transformation

Pomaro
Alessio Pomaro
Head of AI   
Search On Media Group   
05 june
14:20 - 14:40
AI Plenary

Present and Near Future of Artificial Intelligence

In 2025, the question is no longer whether machines can be intelligent, nor whether they can converse with us without being recognized. Today, the ambition has grown: we are now talking about machines capable of performing the same tasks as humans at a comparable level of competence. What path are we following to build them, how is progress measured, and what happens next?
Is it possible to imagine a world in which we are surpassed in certain intellectual tasks? Let’s take stock.
Cristianini
Nello Cristianini
Artificial Intelligence Professor, Author   
   
05 june
14:50 - 15:10
AI Plenary

AI Is Not Green. But It Can Be (If You Know How to Prompt). The Future of AI? It’s in Your Keyboard: Write Better, Use Less, Get More

Every prompt we write consumes energy. But few know that, with the right techniques, we can drastically reduce the environmental impact of AI. In this talk, Pietro Orciuolo – Head of ESG Technologies at Tinexta Cyber and AI lecturer at the University of Trieste – takes us on a journey through unpublished data, scientific research, and new prompt engineering practices aimed at increasing the efficiency of language models. From computational savings to digital sustainability, this is a concrete, up-to-date session designed for those who want to write less, get better answers, and fully leverage the potential of generative AI... while consuming less. You’ll walk away with immediately applicable takeaways to use AI in a more strategic, conscious, and sustainable way.
Pietro Orciuolo
Pietro Orciuolo
Head of ESG Technologies    
Tinexta Cyber    
05 june
15:10 - 15:30
AI Plenary

Creative who? When the author is an algorithm

AI creates, but who signs? In a world where a simple prompt is enough to generate an image or a text, identifying the author is no longer straightforward. With outdated laws, real-world cases, and unclear contracts, this talk sheds light on a crucial issue today: is creativity still human? And what do we risk if we stop asking who is really behind each work?
This talk is sponsored.
Tomas De Zanetti
Tomas De Zanetti
CEO & Founder   
we-go srl   
05 june
15:40 - 16:00
AI Plenary

The hidden infrastructure of effective AI implementations

We've moved past the era of simple prompts and into the age of sophisticated AI integration. Behind every successful AI system lies an invisible infrastructure of decisions that most organizations discover too late. This session maps the terrain beneath the surface - from the technical components to the interconnected web of data governance, integration architecture, and adoption dynamics that determine whether AI creates lasting value or expensive disappointment. From data preparation approaches that balance quality with speed to governance frameworks that enable rather than constrain, leaders and practitioners will gain practical insights for building AI capabilities that adapt and evolve with organisational needs.
Tey Bannerman
Tey Bannerman
Senior Advisor & Head of AI Innovation   
McKinsey & Company   

Session for 06 june

06 june
11:50 - 12:10
AI Plenary

AI and Media Innovations

This fireside chat explores how artificial intelligence and social media platforms are transforming the future of entertainment and media—from storytelling and production to distribution and monetization. Julia Yan, Head of Growth at TikTok, will offer insider perspectives on how legacy studios and emerging tech players are adapting to a content economy driven by personalization, localization of content, speed, and platform-native formats. Grace Park, X-Disney and current CEO of Nuleep will also add insights on the growing role of startups and venture capital in shaping this new landscape, where AI tools, creator ecosystems, and data-driven engagement models are fueling innovation and disruption across entertainment, gaming, and digital media.
Yan
Park
Julia Yan
Head of Growth   
TikTok   
Grace Park
CEO   
Nuleep   
06 june
12:10 - 12:30
AI Plenary

Building an AI Factory: Practical pathways to empower people

Building an AI Factory doesn’t just mean developing algorithms, but creating an ecosystem where technology and people evolve together. Starting from the Santander case, this talk presents operational models, upskilling strategies, and use cases for an agile, governed AI adoption focused on human potential.
Michele Caruso
Michele Caruso
CXO Europe    
Wimbee Tech   
06 june
12:40 - 13:00
AI Plenary

The Role of Humans in the Imitation Game

Agents, humanoid robots, intelligent systems, and future definitions that are still unclear but inspiring. But where do we really stand in the evolution of these systems, and how can all this be translated into actions for today?
Walter Riviera
Walter Riviera
AI advisor and Educator | Ex AI Technical Director @Intel   
Walterbot   
06 june
13:00 - 13:20
AI Plenary

Crafting Immersive Worlds with GenAI and 3D Computer Vision

This talk discusses how 3D Computer Vision and Generative AI can help us render and generate photorealistic immersive environments for real and virtual scenes. First I will present our recent technology to explore real 3D environments captured from a few images. Then I will introduce our research work using GenAI to generate a high-res 360 scene from a text prompt. I will show how this technology can power new experiences for mobile platforms and Augmented/Mixed Reality devices, and introduce the Android XR project.
Tombari
Federico Tombari
Director of Research   
Google   
06 june
14:50 - 15:10
AI Plenary

AI Risks for Companies

Marianna Ganapini
Marianna Ganapini
CEO   
LogicaNow   
06 june
15:10 - 15:30
AI Plenary

The Zen of AI

AI is rapidly transitioning from a future concept to a mainstream reality, fundamentally changing how we live, work, and connect. My work with AI at Google gives me a firsthand view of this major shift. Yet, my grasp of its profound effects is also deeply influenced by my personal quest for a more meaningful life, which encompasses Zen as well as the grounding practices of music, movement, and meditation. Through my integrated practice of presence and self-awareness – a transformative journey that empowered me to overcome many internal battles – I ultimately came to understand their crucial importance, a realization that speaks to a key challenge of our time: As screens and algorithms increasingly shape our realities, how do we stay anchored in ourselves and actively nurture our wellbeing? And as AI becomes an ever-growing part of our world, what fundamental ethical guidelines should steer this powerful technology to ensure it enhances, rather than diminishes, our human experience This isn't a talk about fearing AI; it's about gaining a clear-eyed perspective. We need to see AI for what it is: a powerful technology built on probabilistic models, essentially a mirror reflecting our own cognitive frameworks and, at times, our cognitive biases. To better understand this dynamic, I've been exploring insights from seemingly different domains: the age-old wisdom of Buddhism and the counterintuitive principles of quantum physics. Both, in their own way, offer perspectives on interconnectedness and the dynamic nature of reality – concepts that I believe have surprising relevance to our relationship with AI.  Ultimately, this isn't just a technical discussion. It's a human one. It's about how we find our footing, our sense of balance, a kind of "Zen"  in this rapidly evolving AI landscape. It's about fostering intentionality and presence so that these technologies truly serve to enhance our well-being, rather than inadvertently diminishing our sense of self. Let's explore how we can navigate this future with a combination of informed curiosity and a strong connection to our authentic selves, guiding our way ethically in the future of AI.
Marjolein Shiamatey
Marjolein Shiamatey
Sr. Strategic Agency Manager   
Google   
06 june
15:40 - 16:00
AI Plenary

WTF?

We have never known as much as we do today about how little we know about tomorrow. The world is changing, but the biggest changes are yet to happen. This applies to all industries, including banking and finance, but in no way limited to it. In this talk, Yngvar discusses how DNB approaches innovation and the use of AI technology to remain competitive in the short, medium, and long term, through extensive investments in artificial intelligence.
Yngvar Ugland
Yngvar Ugland
Innovation and Science Fellow   
DNB   
06 june
16:00 - 16:20
AI Plenary

AI and the Future of Creativity

This talk examines the transformative role of artificial intelligence in the field of content creation, with a particular focus on media production processes such as scriptwriting, visual design, and animation. It aims to analyze how AI-driven technologies are now actively redefining the paradigms of video production and filmmaking. By reshaping the ways in which content is conceptualized, developed, and disseminated, AI is positioned as a pivotal force in the evolution of contemporary media practices.
Jana El Messelmani
Jana El Messelmani
Digital Humanist & Producer    
Al Jazeera Media Network