AI Global Summit

The international reference event for Artificial Intelligence

13 · 14 · 15 JUNE 2024 / BOLOGNAFIERE
I NUMERI del WMF
+700
ESPOSITORI
+3.000
STARTUP e INVESTITORI
+70.000
PRESENZE
+90
PAESI
+90
STAGE
+1.000
SPEAKER
+50
BAND e DJ
+130
OSPITI ISTITUZIONALI

On the occasion of the WMF - We Make Future, held for the first time at BolognaFiere from June 13 to 15, 2024, the AI Global Summit took place, the international reference event for Artificial Intelligence.

During the three-day event, which hosts industry experts and organizations from around the world, there are educational sessions on AI and its ethical and business applications. On the Mainstage, special guests, experts, and companies from around the world share their experiences and perspectives on AI development. Meanwhile, in the Expo Area, innovative tools and software, technological prototypes, and advanced robotics are showcased, with ample space dedicated to B2B meetings and business activities.

There are also institutional panels and working groups on AI regulation, as well as awards for the best startups with technological and innovative projects that use AI in industrial or research contexts.

The AI Global Summit is part of the WMF for AI initiatives aimed at spreading culture, skills, and education on Artificial Intelligence with the goal of promoting a conscious use of new technological tools that ensures a positive impact on regions, businesses, institutions, and society as a whole.

Discover the AI Global Summit 2024!

Speakers of the AI Global Summit 2024

Emma Redmond
IE
ARTIFICIAL INTELLIGENCE
Associate General Counsel e Head of Privacy EU Data Protection ad
Open AI
Peter Fleischer
US
DATA PROTECTION & AI
Senior Privacy Counsel
Google
CARI MILLER
US
ARTIFICIAL INTELLIGENCE
Founder / Principle Researcher

Center for Inclusive Change
Monika Bielskyte
ZA
ARTIFICIAL INTELLIGENCE
Founder
Protopia Future
Abran Maldonado
US
ARTIFICIAL INTELLIGENCE
Open AI Ambassador, co-founder of
Create Labs
Simone Bianco
US
ARTIFICIAL INTELLIGENCE
Principal Investigator and Director of Computational Biology
Altos Labs Bay Area Institute of Science
Alec Ross
IT
INNOVATION
Distinguished Adjunct Professor
Bologna Business School
Shalini Kurapati
IT
ARTIFICIAL INTELLIGENCE
Co-founder and CEO
Clearbox AI
Francesco Ubertini
IT
OPEN INNOVATION
President
CINECA
Anahita Moghaddam
DE
ARTIFICIAL INTELLIGENCE
Founder
Neural Beings
Paul Rotzer
US
ARTIFICIAL INTELLIGENCE
Founder & CEO

Marketing AI Institute
Sergio Barile
IT
ARTIFICIAL INTELLIGENCE
Professore Economia e Gestione delle Imprese
Università di Roma “La Sapienza”
Alessio Pomaro
IT
ARTIFICIAL INTELLIGENCE
Head of AI
Search On Media Group
Gianluca Sgueo
IT
INSTITUTIONS
Professor of Digital Democracy
Sciences Po Paris
Guido Scorza
IT
INSTITUTIONS
Member
Italian Data Protection Authority
Ganascia Jean-Gabriel
FR
ARTIFICIAL INTELLIGENCE
Emeritus Professor
Sorbonne University
Nestor Maslej
US
ARTIFICIAL INTELLIGENCE
Research Manager
Human-Centered AI - Stanford University
Gianluca Misuraca
IT
INSTITUTIONS
Founder
Inspiring Futures
Brando Benifei
IT
INSTITUTIONS
Member
European Parliament
Francesco Billari
IT
INSTITUTIONS
Rettore
Università Bocconi
Noa Segre
IT
OPEN INNOVATION
Head of Value Creation
Digital Magics
Antonio Pescapè
IT
ARTIFICIAL INTELLIGENCE
Ordinario di Ingegneria Informatica
Università di Napoli
Matthew Chavira
US
ARTIFICIAL INTELLIGENCE
CEO
Prophets of AI
Emanuele Mercanti
NL
DEV
Machine Learning Engineer
Reddit
Daniele Pucci
IT
RESEARCH
Head of Artificial and Mechanical Intelligence
Istituto Italiano di Tecnologia (IIT)
Massimo Chiriatti
IT
ARTIFICIAL INTELLIGENCE
Chief Technical & Innovation Officer
Lenovo
Monica Orsino
IT
ARTIFICIAL INTELLIGENCE
Sn. Learning & Development Manager
Microsoft
Francesco Profumo
IT
OPEN INNOVATION
Professore del Politecnico di Torino
Giorgio Taverniti
IT
SEO
Co-Founder, Head of SEO & AI Tech
Search On Media Group
Paolo Dello Vicario
IT
ARTIFICIAL INTELLIGENCE
CEO
ByTek
Jacopo Perfetti
IT
ARTIFICIAL INTELLIGENCE
Co-founder
Oblique.ai and PromptDesign.it
Rosa Grimaldi
IT
INSTITUTIONS
Delegata del Sindaco alla Promozione Economica, Impatto del Tecnopolo, ICC e attrattività internazionale

Data Protection & AI

Big Tech and institutions in dialogue on the Mainstage of WMF

On June 15th, on the Mainstage of WMF, we attended an exceptional panel where representatives from big tech companies like OpenAI and Google discussed innovation, security, technological development, and personal data protection with Italian and European institutions.


Emma RedmondAssociate General Counsel e Head of Privacy, EU Data Protection ad Open AI  
Emma Redmond
Associate General Counsel e Head of Privacy, EU Data Protection ad Open AI  
Brando BenifeiMEP, Co-reporter AI Act
Brando Benifei
MEP, Co-reporter AI Act
Guido ScorzaMember, Italian Data Protection Authority
Guido Scorza
Member, Italian Data Protection Authority
Peter FleischerSenior Privacy Counsel 
Peter Fleischer
Senior Privacy Counsel 

The educational stages of the AI Global Summit 2024

AI for Future

The AI for Future stage, part of the WMF's AI Global Summit event and sponsored by Globant, will offer talks on the application and future of artificial intelligence by leading Italian and international experts in the field. 
This stage is only accessible with a Full Ticket.
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Innovation Showcase

This stage, powered by SAP on the 13th of June, showcases products and services presented by startups, SMEs, and companies offering innovative solutions to corporate needs and, generally, the market.
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Google Innovations

The stage presents the latest trends and innovations in the Google ecosystem. Featuring international speakers and experts in the field, we will explore the dynamics of YouTube, Analytics, Performance Max, and GitHub/Scripts to harness the full potential of Google platforms for your digital success.
This stage is only accessible with a Full Ticket.

Future of Open Innovation & VC

Embark on a journey to explore the characteristics of a global community of innovators committed to co-designing inclusive prosperity and a better future. Through immersion in diverse ecosystems and approaches, participants will gain valuable insights into the dynamics of open innovation and collaboration on a global scale. Together, we will cultivate a community of changemakers dedicated to shaping a more equitable and sustainable world for generations to come

AI Marketing

The AI Marketing stage, part of WMF's AI Global Summit and sponsored by Get Response, offers talks on the application of marketing in the field of artificial intelligence and insights on AI from top Italian and international industry experts.
This stage is only accessible with a Full Ticket.
Sponsored by
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Masterclass

The WMF proposes a Masterclass dedicated to the deepening of some hot topics for the AI & Digital-Tech sector through which it will be possible to understand the strategic use of Artificial Intelligence. The Masterclass will last two hours, in which it will be possible to relate with some of the leading experts in the field and are intended for a maximum of 25 people, to ensure the best possible interaction with the speakers.

Prophets of AI

In this stage, speeches and interventions by some of the most respected international experts in Artificial Intelligence will alternate.

Thanks to the partnership between Search On Media Group and WMF with Prophets of AI - a leading American entity for connecting with experts in the AI field - this stage will feature brilliant minds who have made significant contributions to the advancement of artificial intelligence, robotics, and consciousness fields, coming from diverse backgrounds such as computer science, art, finance, and informatics.

E-Commerce

The stage,  within the E-commerce Fest and sponsored by Connecteed, is dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.
This stage is only accessible with a Full Ticket.
Sponsored by
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Advertising

The stage, powered by SMConnect, is the ideal place to discover new trends and best practices in digital advertising. Industry experts will provide insightful insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.
This stage is only accessible with a Full Ticket.
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Brand

The stage hosts prominent speakers that will offer their insights into the world of branding: through informative and vertical interventions, the strategic role of brands in the digital age, their relationship with consumers, impact on the social context, vertical platforms, communities, and much more will be thoroughly explored.
This stage is only accessible with a Full Ticket.

SEO

On this stage, powered by SM CONNECT, industry experts will address the most technical and advanced areas of SEO. Presentations and case studies will delve into tools and strategies that continuously shape the entire digital sector.
This stage is only accessible with a Full Ticket.
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Social Media Strategies

The stage, powered by SMStrategies, offers informative speeches dedicated to fundamental strategies for measuring and optimizing performance on social media. You will delve into the most effective techniques to maximize the impact of your online activities, optimizing your social media presence to achieve your business goals.
This stage is only accessible with a Full Ticket.
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Mainstage

This is the biggest stage of the WMF that brings together all the themes of the Festival, where tech experts and innovators share their ideas and visions.

Inspirational talks, interviews, and debates will take place on the Mainstage to explore the latest technological developments and different aspects of innovation and its ethical, social and economic implications.

Not only creative insights and reflections on the Future but also moments of show and entertainment with concerts, live performances, the Startup Competition Final and award ceremonies with the WMF Awards. 

Tech Policies and Communities

This stage is part of GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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WorkTech Policies

This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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Book Presentation

The stage, part of the Book Fair at WMF, is dedicated to talks, book presentations, and interviews on the major developments in the publishing sector. Authors will discuss topics related to digital, sustainability, innovation, and social impact.

Italy, EU and Global Diplomacy

This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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AI Tools & Services

In this stage, speakers will examine how the corporate use of artificial intelligence can automate processes and improve overall performance

All speeches within the room are branded


Influencer Marketing

The stage, powered by SMStrategies, explores the world of digital influencers, delving into winning strategies for collaborating with influencers and identifying the best partnership opportunities, as well as creating engaging content that captures the attention of the target audience.
This stage is only accessible with a Full Ticket.
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Content Creators

The stage, part of WMF's Creators Fest, is where the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation world and their communities.


Edutech

The Edutech Stage provides a comprehensive overview of the latest frontiers in educational technology. Through a series of engaging and informative speeches, industry experts will explore the potentials, challenges, and innovative applications that are transforming the way we learn and teach

Startup Stage

Every year at the WMF, all the players in the innovation ecosystem come together: meet the founders of the selected startups, who will be able to present their project to an international audience of potential investors, partners and media, and join the WMF's international network, thus accelerating the opportunities for success.

Ethics & AI

The stage dedicated to Ethics and Artificial Intelligence explores the latest trends, innovative applications, and future perspectives in the field of AI and ethics. Experts from around the world converge to discuss the ethical challenges and opportunities offered by AI, promoting collaboration and innovation, presenting a crossroads of ideas and perspectives that shape the future of ethics and AI in the digital age.

Work, HR & Digital Skills

The stage dedicated to the world of work delves into the challenges and opportunities in the realm of human resources and digital skills. Experts and HR managers from various national and international backgrounds will share valuable insights on emerging trends and possible future scenarios in the workplace context.

Climate Change

On this stage, researchers, consultants, and non-profit organizations will take turns presenting the state of the art and the major implications of climate change, focusing on existing solutions and key trends at both national and global levels

Digital Tools & Services

Xrs, chatbots, NLP, and many other revolutionary technologies will be at the heart of our speakers' interventions in this internship, such as augmented reality, virtual reality and chatbots, and how companies can use them to improve customer experience and engagement.

All talks within the room are branded.

Data Analytics

The stage, sponsored by Exelab, is dedicated to web data measurement, collection, and analysis processes aimed at optimizing their utilization. The speeches will examine the new tools in the field and the latest trends to improve campaign reporting.
This stage is only accessible with a Full Ticket.
Sponsored by
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Knowledge Share

Voices and testimonies of innovation will take center stage at the Open Stage by Netval and Knowledge Share at WMF! On June 14th, 2024, get ready to dive into deep tech and technology transfer.

Not only will Netval and KS be present as partners, with an Expo Area featuring 40 of the most promising startups from the KS 2.0 platform and the national innovation landscape, but they will also bring best practices and industry professional viewpoints!

We'll delve into deep tech topics with a focus on the world of Start-Ups and Technology Transfer. But it won't be just theory: on stage, authoritative experts and pioneers will share experiences and concrete examples of the disruptive potential of deep tech in shaping our future.

Netval and Knowledge Share are not just present; they are the engines driving this extraordinary journey into innovation. Join us as we transform the event into an unforgettable experience, creating deep connections and opening the doors to a world of possibilities.

Don't miss the opportunity to be part of this revolution: mark June 14th on your calendars and get ready to be transported to the forefront of global innovation.

Come discover the future with us at the Open Stage by Netval and Knowledge Share at WMF.

For more information about Associazione Netval: Who We Are - Netval

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Marketing Automation

The stage offers a series of presentations by various speakers on the topic of Marketing Automation, aimed at illustrating how it transforms the way companies interact with their customers, enabling personalized and timely communication.

This stage is only accessible with a Full Ticket.

Social Inclusion

During this stage, we will discuss with experts, academics, and activists how to promote the growth of a more inclusive environment by eliminating structural prejudices and recognizing, instead, the true value of diversity.

Augmented & Virtual Reality

The stage, featuring prominent international speakers in the field, will explore the latest trends, innovative applications and future prospects of Augmented and Virtual Reality, delving into how these technologies are transforming industries such as gaming, education, design and more. 


Tech 4 Business

On this stage the speakers will examine how companies can leverage recent technological developments to improve operations, efficiency and innovation.

All talks within the room are branded

Generative AI

The proposed stage, sponsored by Telematic International University Uninettuno, provides the opportunity to immerse oneself, through various speeches, in the world of Generative AI, a rapidly growing field that combines artificial intelligence and creativity.
This stage is only accessible with a Full Ticket.
Sponsored by
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WMF Off

The stage hosts round tables, debates, and the Festival's community coming together to discuss topics that have always been close to the heart of WMF. Discussions will therefore alternate between newsletters, new digital scenarios, and trends in the technology sector.


Future of Entrepreneurship

In this stage you will be inspired by stories of entrepreneurial successes, by the efficient and creative use of today's digital tools, and by visions of the future!
Open stage 11 - Pad 30

Digital Commerce & Marketing Services

In this stage, speakers will discuss strategies and tools to help companies succeed in e-commerce, including tips for increasing sales, optimizing user experience, and using effective marketing techniques.

All speeches within the room are branded

Digital Strategy

The stage will offer case studies and working models, marketing and communication with informative and vertical talks to develop successful digital strategies and explore the most effective planning to tackle the challenges of the contemporary market.
This stage is only accessible with a Full Ticket.

Machine Learning

The stage offers insightful and focused talks on the latest trends in computer programming. Participants will have the opportunity to delve deep into the vast universe of software development, gaining essential skills to tackle complex challenges and craft innovative solutions.

Human Rights

The stage explores, with the participation of leading international speakers, the crucial issues that define the global human rights agenda. We will delve into current issues, new challenges and best practices for promoting and defending human rights around the world, providing a global and interdisciplinary perspective on a critically important topic.

Content Marketing

In this stage, industry experts will discuss strategy and creativity. A place where the brightest minds converge to share ideas and inspire innovation.
This stage is only accessible with a Full Ticket.

Sustainability & Tech

The stage offers, through interventions by various international and non-international speakers, insights into the theme of sustainability and technology. Participants will focus on how technological innovation can currently drive the transition towards a more sustainable world.


AI for Health

The AI for Health stage, powered by the GIMBE Foundation, offers a unique opportunity to explore the application of artificial intelligence in healthcare. You will be involved in the study of best practices and winning strategies for using artificial intelligence to improve people's health and well-being.
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Tech for No Profit

The stage dedicated to the Third Sector: non-profit organizations, institutions, volunteers, and experts offer informative speeches on the latest innovations and trends aimed at promoting actions to support a more equitable and inclusive society.

TikTok

This stage, sponsored by TikTok Italy, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices to better elaborate strategies on TikTok.
Sponsored by
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UX & UI

The UX & UI stage, powered by Architecta, will immerse you in the world of user experience and user interface. Those who follow this stage will have the opportunity to explore and deepen best practices for designing engaging and intuitive digital experiences.
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Impact to Business

The program of this open stage will help you understand how to co-design a sustainable, inclusive and scalable model of prosperity and increase the positive impact of initiatives born to respond locally to global challenges on your community and the environment around you.

Coding Front-end

The Frontend Coding stage offers in-depth and focused talks on the latest trends and practices in frontend development. Here, participants will have the opportunity to explore key aspects of user interface design and implementation in detail, gaining essential skills to tackle complex challenges and develop innovative, cutting-edge solutions.

Back-End & Cloud

The stage provides comprehensive and targeted discussions on the latest trends and strategies in backend development and cloud computing. Attendees will delve deep into crucial aspects of server-side programming and cloud infrastructure, acquiring vital skills to address intricate challenges and engineer innovative solutions tailored to modern computing environments.

E-Sports & Gaming

This stage hosts discussions on the present and future of the gaming and eSports business

Tourism

The stage provides training sessions on innovations in the tourism sector and digital integrations to optimize offerings in an international market

Cybersecurity

On this stage, experts address the increasingly fundamental topic of Cybersecurity with informative and specialized speeches.

Space Economy

On this stage, there will be talks dedicated to the opportunities and challenges in the space economy. Here, industry experts and innovators will share ideas and strategies to maximize the commercial and technological potential of space and discuss the future of the sector.

Video Marketing

On this stage,  the world of video marketing will be explored through expert interventions that explain how to use videos to promote a product, a service, or an idea, increasing engagement and involving the target audience.
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Environmental Transformation

This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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There are no sessions in the selected stage on this day.

Mainstage

Co-Hosting

Lombardo
Maffei
Cosmano Lombardo
Chairman   
WMF - We Make Future   
Veronica Maffei
Tv Journalist   
   
Karma B
Drag Artists   
   
Mainstage

Live Set

Disco Club Paradiso
Band   
   
Mainstage

Opening Ceremony WMF 2024

Diawara
Taverniti
WMF 2024
   
   
Fatoumata Diawara
Singer & Performer    
   
Giorgio Taverniti
Co-Founder & Tech Educator    
WMF    
RAI - Pubblica Utilità
   
   
Mainstage

Opening and Welcome

Lombardo
Cosmano Lombardo
Chairman   
WMF - We Make Future   
Mainstage

Saluti Istituzionali

Bonaccini
Lepore
Bruzzone
Stefano Bonaccini
President of Emilia-Romagna region   
   
Matteo Lepore
Mayor of the Municipality of Bologna   
   
Antonio Bruzzone
General Director    
Bologna Fiere   
Mainstage

Institutional greetings

Urso
Adolfo Urso
Minister   
Ministry of Enterprise and Made in Italy   
Mainstage

From soccer voice to an influencer: the evolution of Fabio Caressa (Title Soon Online)

Caressa
Fabio Caressa
Sports journalist and broadcaster   
   
Mainstage

Music for Culture and Inclusion

Diawara
Fatoumata Diawara
Singer & Performer    
   
Mainstage

Live Performance

Karma B
Drag Artists   
   
Mainstage

AI factories: towards Europe's digital future

Ubertini
Francesco Ubertini
President and Professor   
Cineca and University of Bologna   
Mainstage

Generazione Stem: social e divulgazione

Quantum Girl, appassionata di arte e narrazione, ha trovato nella fisica una nuova dimensione. Consapevole del divario di genere nelle STEM, ha deciso di utilizzare i social network per rendere la scienza accessibile e affascinante per tutti, in particolare per le ragazze. Con contenuti creativi e coinvolgenti, condivide la sua esperienza, curiosità scientifiche e l'importanza di promuovere la cultura scientifica. Il suo obiettivo è ispirare altre ragazze a seguire i loro sogni e a non sentirsi escluse da un mondo che ha bisogno di voci diverse e di una rappresentanza equa di genere
Girl
Quantum Girl
Content Creator   
   
Mainstage

Live Set

Kenobit
Musician & Content Creator    
   
Mainstage
English

Human Centered AI: the AI Index by Stanford University

The AI Index, led by a diverse team of some of the world’s leading AI thought leaders, is a comprehensive initiative that tracks and measures the progress of Artificial Intelligence (AI) technologies. This presentation provides an overview of the latest trends in AI as told by the 2024 AI Index report. This talk will cover AI from a wide range of perspectives, including trends in technical performance, the economy, policy, ethics and public opinion. Learn about AI from the very same report that has informed some of the world’s leading policymakers, researchers and CEOs.
Maslej
Nestor Maslej
Research Manager Human-centered AI   
Stanford University    
Mainstage
English

From Concept to Camera: Insights from a CEO into the future of AI & Film

Demirdag
Pinar Demirdag
Co-founder & CEO   
Cuebric   
Mainstage

Timeless Passion: Between History and the Soccer Future (Title Soon Online)

Tardelli
Marco Tardelli
Former Football Player - 1982 World Champion   
   
Mainstage

L'innovazione nell'imprenditoria: viaggio dagli US a Bologna

Zadeh
Joe Zadeh
Investor, Former Head of Product & Experiences    
Airbnb    
Mainstage

AI Symphony per la sfida climatica

Borghi
Giuseppe Borghi
Head of the Φ-lab Division    
ESA - European Space Agency   
Mainstage

Closing Session

Session 1 Day 3
   
   
AI for Future
Advanced

Artificial Intelligence and Gender Stereotypes

Artificial Intelligence represents a tremendous opportunity today. An opportunity for creating new services, for the world of work, and for improving the society in which we live. But as always, with great opportunity comes great responsibility, and we must ensure that technology and its widespread use do not create disparities or exacerbate existing ones. Therefore, we will address the issue of gender discrimination perpetuated by AI systems by reviewing some cases from recent years and discussing the underlying motivations behind them.
Antonio Pescapè
Antonio Pescapè
Ordinario di Ingegneria Informatica   
Università di Napoli Federico II   
AI Tools & Services
Branded

Dominating Digital Marketing: KPIs and AI for Successful Strategies on WhatsApp

During our speech, we will unveil how the integration of artificial intelligence and key metrics can transform WhatsApp into an unparalleled marketing tool.We will illustrate how to track and interpret KPIs that help measure the effectiveness of campaigns on WhatsApp, enabling businesses to optimize their strategies in real-time. Additionally, we will share concrete examples of how AI not only automates processes but also personalizes the customer experience, thereby increasing conversion rates and loyalty. Through lessons learned from our successes and challenges, we will provide practical case studies and proven strategies to fully leverage the potential of WhatsApp as a communication and sales channel, outlining a clear path for the future of digital marketing.
Mattia Pace
Mattia Pace
CMO   
Spoki   
Prophets of AI
English

Wisdom & Leadership in the AI Era

Global culture is rapidly transforming as digital technology, in particular AI, becomes an integrated aspect of how we see and engage with reality. Many leaders are challenged as they try to keep up with the growing complexity and demands of the hyper-paced digital economy while also leading their teams through this time of uncertainty and change. It is not enough to be agile and technologically savvy in these times. As various modern day philosophers have urged, it is emotional intelligence and mental flexibility, guided by a deeply informed value system, that will enable people to adapt and potentially thrive in these disruptive times. It is a nuanced understanding of the upside of human potential, and the mental discipline it requires to cultivate this, that will distinguish the leader of the future from an ordinary leader. The leader who can navigate this new climate, role-modeling the internal resources needed, such as self-awareness, presence, empathy and wisdom, can encourage their teams to move beyond fear and creatively participate in shaping this new era of possibility. A leader who recognizes that we must make progress in wisdom as fast as we make progress in technology.
Anahita Moghaddam
Anahita Moghaddam
Founder   
Neural Beings   
Machine Learning

Harry Potter and the Elastic Semantic Search

Let's demystify Gen AI and see how we can apply it to fun, approachable solutions, with a magical twist. We'll first explore how vector embeddings and LLMs work, before we set off to build our search solution (with a live demo). Using the Elastic Python clients we first create indexes for Harry Potter characters, and film subtitles. We can import compatible 3rd party LLMs through an enriching pipeline; allowing us to add sentiment analysis and embeddings to our text. We’ll build a semantic search engine that can browse the books better than the ultimate fan.
Iulia Feroli
Iulia Feroli
Senior Developer Advocate   
Elastic   
AI Tools & Services
Branded

Introducing two AI copilots for business and better living: MygenMe and GetYourbiz

We will present the two innovative apps entirely based on A.I. to help anyone who wants to start their own business and anyone who wants to have a genius alter ego: GetYourBiz is an app that, using artificial intelligence, analyzes the user's idea and provides a personalized business plan as well as also offers suggestions to accompany the user at every stage, from the creation of the business plan to the start of the business. On the other hand, MyGenMe is an innovative app that serves as a personal assistant that adapts to the user's needs by providing personalized support for achieving goals, improving life, developing skills, and optimizing work.
Stefano Santori
Virgilio Degiovanni
Stefano Santori
Founder   
Millionaire Job   
Virgilio Degiovanni
Marketing Strategist   
MJOB Srl   
Prophets of AI
English

Protopia: Human Agency vs Tech Theology

Monika Bielskyte's research explores how SciFi influences real future-making, and often biases us to focus on fictional dangers while ignoring very real risks. AI is set to supercharge hybrid warfare and facilitate social and geopolitical fracturing - how can we avoid fear-based narratives, while ensuring that Gen AI tools are used not just to simulate/distort our past or present reality, but also to foster population scale resilience and prototype more expansive, hopeful and livable future possibilities?
Monika Bielskyte
Monika Bielskyte
Founder   
Protopia futures   
Machine Learning

Unlocking the Future of Data: Powering Next-Gen AI with Vector Databases

Vector databases are transforming how we handle data, allowing us to search through text, images, and audio by converting them into vectors. Today, we'll dive into the basics of this exciting technology and discuss its potential to revolutionize our next-generation AI applications. We'll examine typical uses for these databases and the essential tools
developers need. Plus, we'll zoom in on the advanced capabilities of vector search and semantic caching in Java, showcasing these through a live demo with Redis libraries. Get ready to see how these powerful tools can change the game!
Luigi Fugaro
Luigi Fugaro
Solution Architect   
Redis   
AI for Future
Branded

Building Meaningful AI

In the presentation "Building Meaningful AI," we will explore the processes and principles involved in creating artificial intelligence that not only solves complex problems but also carries social and ethical significance. We'll delve into the integration of human-centric design, the importance of transparency and ethics, and the impact of AI on society, ensuring that the technology we develop is both innovative and responsible.
Martin Nanni
Martin Nanni
Chief Technology Officer Europe   
Globant   
AI for Future

Will Artificial Intelligence replace you? No, but those who know how to use AI will replace those who don't

AI, Generative AI, and the concept of a copilot are transforming businesses, introducing new jobs and new ways of working, with a focus on Augmentation and Automation. The session will provide an analysis of the expected transformations in the job market. What are the typical applications? What are the essential skills to fully leverage the opportunities offered by AI? How to promote Responsible AI adoption? And what does the European AI Act require in terms of corporate organization?
Luisella Giani
Luisella Giani
Europe and Middle East Head of Digital Enterprise Advisory   
Avanade   
Mainstage

Live set

Sarafine
Songwriter and performer   
   
Mainstage

Opening Session

Session 2 Day 1
   
   
Mainstage
English

Innovation and AI: how Europe and Italy can compete and win against the US and China

Since 20 years, Alec Ross has held a leading place in the competition between states to imagine and invent the future. Following experience as a start-up entrepreneur and adviser to Barack Obama, he comes to Bologna with a perspective on how the next 20 years of innovation in Italy can unleash higher levels of inclusive prosperity.
Ross
Alec Ross
Distinguished Adjunct Professor   
Bologna Business School   
Mainstage

WMF Innovation Awards: Innovative Country of the Year

Stefan Zwicky
Stefan Zwicky
Swiss Business Hub Italy   
Switzerland Global Enterprise   
Mainstage
English

Investment in innovation: a global perspective

García
Coelius
Oppedisano
Shaun Sanders
Hanf
Pablo García
Head of Finance    
Telefónica's Wayra Corporate Venture Capital   
Zach Coelius
Managing Partner   
Coelius Capital   
Giuseppe Oppedisano
Head of Innovation    
Search On Media Group   
Shaun Sanders
Managing Partner   
VentureCraft, Inc.   
Alicia Hanf
Head of Institutional Partnerships    
LG NOVA Ecosystem, LG Electronics   
Mainstage

Innovation and Future in Global Dialogue (Title Soon Online)

Friedman
Alan Friedman
Journalist & Writer   
   
Mainstage

AI & Digital Work: prospettive sul futuro del mercato del lavoro

Bombardieri
Pierpaolo Bombardieri
UIL   
General Secretary   
Mainstage

Un Futuro di Inclusione e Speranza: L'Innovazione Sociale nell'Accoglienza dei Rifugiati

Lucano
Mimmo Lucano
Former Mayor of Riace   
   
Mainstage

Il privilegio abile

Paganelli
Mariani
Elisa Paganelli
Music Therapist and Trainer   
   
Arturo Mariani
Speaker and Trainer   
   
Mainstage

Macro mafia, crypto bosses and quantum challenge to journalism

Over the past few years, mafias have scaled up their trafficking by making themselves invisible to prosecutors and media attention. However, new investigative journalism networks are emerging and developing innovative ways to unmask the globalized clans.
Bulfon
Floriana Bulfon
Journalist - Investigations and organized crime, cyber, terrorism   
   
Mainstage

Quando il cinema parla di legalità: le eredità e il futuro della lotta contro le mafie

Siani
Pif
Author & Director   
   
Ludovica Siani
Vice President    
Fondazione Siani   
AI Tools & Services
English
Branded

The Text Robot: Generates unique, SEO-relevant texts in over 110 languages using data or AI

Content Automation, the Future in E-Commerce and Beyond! Automation technologies are indispensable, accelerating processes and minimizing effort. Content Automation generates unique content for your online store and other platforms. Our Text Robot creates up to 500,000 texts in 110 languages in real-time. Learn how to utilize this business booster today. Join us to see it in action!
Jenny Perelli
Jenny Perelli
Country Manager Italy   
uNaice   
Prophets of AI
English

Future Engineering: How to build worlds beyond your wildest imagination

What if the stories we tell could shape the future we live in? Embrace the opportunity to think like a futurist and engineer the world you desire. Turn visionary ideas into tangible realities through transformative world-building techniques.

 Join a captivating discussion on how stories can reimagine our future by exploring issues like algorithmic bias and envisioning an AI as president. Discover how stories have pushed the boundaries of what is possible by being sent to space, and how these narratives have inspired the very technology that makes space travel a reality.

 Delve into the visionary stories that have inspired real-world innovations, highlighting the power of imagination in driving technological progress. Understand how philosophers and quantum physicists approach world-building, empowering you to create your own worlds that address global issues. Gain new insights from this enchanting experience to shape our collective future.
Anatola Araba
Anatola Araba
Founder   
Reimagine Story Lab   
AI for Future
Branded

Project Management and Generative Artificial Intelligence: a New synergy destined to last

Project Management is a discipline to face complexity with efficacy and efficiency, by integrating a structured planning and control approach (using Earned Value and other KPIs) with an effective stakeholder relationship management. GenAI is an effective, innovative and evolutive support to PM, which may operate at different levels (automation, assistance e augmentation), and which requires specific focus on context, data, risks, and techniques of prompt engineering.
Massimo Pirozzi
Massimo Pirozzi
Project, Program & Portfolio Manager, Lecturer   
ISIPM   
Machine Learning

LLMs are a High-Performance Computing problem

Language Models have witnessed remarkable advancements across diverse domains, continually scaling in size and training on increasingly expansive datasets. This progression has bestowed upon them the remarkable ability to swiftly adapt to novel tasks with minimal training data. However, the journey of training models comprising tens to hundreds of billions of parameters on vast datasets is anything but straightforward. This presentation is designed to offer comprehensive insights into the intricacies of training and deploying the most expansive neural networks
Giuseppe Fiameni
Giuseppe Fiameni
Solution Architect AI & HPC   
NVIDIA   
Mainstage

International Ecosystem Roundtable

Velsberg
Sanchez
Tsepkalo
Ott Velsberg
Government Chief Data Officer   
Republic of Estonia   
Eduardo Sanchez
Head of Dept. at Funding and Investor Relations of ICEX   
Spain   
Valery Tsepkalo
Former Ambassador; Founder and CEO   
United States; Belarus Hi-Tech Park.   
AI Tools & Services
Branded

Interactive holograms with multilingual dialogues: XRCopilot transforms the reality of products through eXtended Reality and Generative AI

Turn the world into a showcase. Imagine products coming to life in front of your eyes wherever you are, and intelligent holograms responding in any language you desire! XRCopilot, through the combined use of eXtended Reality and Generative AI, enables you to create unprecedented immersive and interactive experiences.
Stefano Tangari
Stefano Tangari
solution specialist, solution artist, evangelist   
Hevolus   
Mainstage

Musica e nuove generazioni

Golfieri
Giacomo Golfieri
CEO   
Fonoprint   
Mainstage

Live Performance

Dream Made Before
   
   
Mainstage
Branded

Branded Content e Influencer Marketing

Lusetti
Gervasi
Lucia Lusetti
Marketing Manager   
Monge S.p.A.    
Luca Gervasi
Content Creator   
   
Mainstage

Da Tiktok a Imprenditrice del Fashion

Strazzer
Martina Strazzer
Founder & CEO   
Amabile Jewels   
Mainstage

Live Performance - Medley

Karma B
Drag Artists   
   
Machine Learning

Build your (not so) Large Language Model

LLMs are the product of Industry 4.0 that has most influenced the current advancement of GenAI and ignited our imagination with endless application possibilities. In this talk, we will take a step back in time and look at their evolution, from pre-deep learning models to the current ones based on Transformer architecture. Finally, we will try to build a Large Language Model from (almost) scratch and discuss the difference between pre-training and fine-tuning, as well as their advantages and disadvantages.
Riccardo Trocca
Riccardo Trocca
Engineering Manager   
Unisys Schweiz   
Prophets of AI
English

The complicated relationship between AI and gender equality

As companies and governments worldwide vie for dominance in the AI race, pressing ethical concerns surround the implications of these technologies and the imperative to safeguard civilians from their unintended consequences. Notably, the gender disparity within the AI workforce looms large, exacerbating the global shortage of AI talent. This keynote delves into the pivotal question: How can we balance the pursuit of technological advancement with the imperative to develop ethical, gender-inclusive AI products? This talk will explore strategies to mitigate bias and foster inclusivity in the AI landscape
Moojan Asghari
Moojan Asghari
Founder   
Women in AI   
AI Tools & Services
Branded

Marketing strategies between creative and artificial intelligence

How creative and artificial intelligence can support Brand marketing strategies to increase visibility, relevance, and performance
Alessio Angiolillo
Alessio Angiolillo
Vice President   
Digitouch Marketing   
AI for Future
Advanced

The Shape of Water - Innovation in the Era fo AI

While conventional innovation units aimed to foster progress within an organization, due to the emergence of AI, they appear outpaced, as real innovation is instead being driven by businesses units able to recognize the competitive edge brought by the technology's potential. Consequently, the challenge, then, is to rethink the role of the innovation function in a way that can effectively contribute to the AI-driven transformation, both directly and indirectly.
Vittorio Di Tomaso
Vittorio Di Tomaso
Managing Director   
Maize - a Jakala Company   
Mainstage

Closing Day 1

Day 1
   
   
AI Tools & Services
Branded

7Minutes: the online training accessible to everyone


Every day you go out and face your challenge, and there's something or someone you face it for. Every day you give your best, building the present to walk into your future. You're always on the move, growing every minute, changing every minute, and when you do, every single minute counts. In a constantly evolving world, 7Minutes, the digital library created by Mosaicoelearning, incorporates research and innovation: AI enriches Articulate and Vyond software to make the learning experience unique.
Gabriele Dovis
Gabriele Dovis
Ceo e Co-founder   
Mosaicoelearning   
Mainstage

Co-Hosting

Lombardo
Maffei
Cassissa
Anatola Araba
Cosmano Lombardo
Chairman   
WMF - We Make Future   
Veronica Maffei
Tv Journalist   
   
Tommaso Cassissa
Actor and Content Creator    
   
Anatola Araba
Founder   
Reimagine Story Lab   
AI for Future

How AI will bring value (and money) to women with cross-disciplinary and interdisciplinary skills

The proliferation of artificial intelligences will eliminate many jobs, but will generate value and money in many creative fields. For example, there will be fewer computer and technical professionals, fewer employees in administrative offices, cashiers, and call centers. Conversely, in all professions and sectors, especially for top roles, humanistic skills, interdisciplinary knowledge, and soft skills will be increasingly in demand (and well-paid). The intervention explains how and why women are more capable of navigating these changes.
Giovanna Cosenza
Giovanna Cosenza
Full Professor   
Università di Bologna   
AI for Health

Introduction to Artificial Intelligence in Healthcare

In today's digital age, artificial intelligence is revolutionising many sectors, including healthcare. However, with great potential also comes great responsibility. It is crucial to understand the risks, biases and ethical and legal implications of AI, so that it is used in a way that protects the rights of all those involved. In this presentation, the salient points will be touched upon and insights provided on the topic.
Tiziano Innocenti
Tiziano Innocenti
Direttore Unità di Metodologia della Ricerca   
Fondazione GIMBE   
Generative AI

Generative AI: from media hype to corporate use. Where are we today?

Since the advent of ChatGPT, Generative AI has gained unprecedented media attention. But are Italian businesses actively exploring the opportunities of generative AI? For what purposes and with what impacts? In this intervention, based on data collected by the AI Observatory, we will try to critically answer these questions, discussing types of projects, lessons learned, and possible future scenarios, both for individual enterprises and the market as a whole
Irene Di Deo
Irene Di Deo
Ricercatrice Senior Osservatorio Artificial Intelligence, Osservatori Digital Innovation   
Politecnico di Milano   
AI Tools & Services
Branded

AI-Powered Knowledge Management for Humans Through Humanoids (powered by PEPPER)

Join us as we explore the groundbreaking FPZ.com case study of C.E.S.A.R.E., where AI transforms the management of complex technical and engineering documentation for a manufacturing multinational. This innovative approach not only speeds up and enhances information flow but also can leverages humanoid robotics for even greater efficiency. Discover how this synergy leads to a faster, more effective go-to-market strategy, revolutionizing knowledge management and operational agility. 
Lucia Chierchia
Andrea Lazari
PEPPER GELLIFY
Lucia Chierchia
Managing Partner    
GELLIFY   
Andrea Lazari
Corporate Innovation Manager   
FPZ SpA   
PEPPER GELLIFY
AI Robotics & Manufacturing Specialist   
Gellify   
AI for Health

Healthcare and Artificial Intelligence: a dialogue between patient and researcher

The impact of artificial intelligence in the cancer patient care process touches on several aspects including doctor-patient communication and clinical data management. In the interview, a patient and a researcher will discuss the limits of promising technologies, the role of the patient in the design process, and how subjects can dialogue and build effective systems that respect ethical and legislative boundaries.
Martina Cavallucci
Chiara Pennuti
Martina Cavallucci
Data scientist   
IRCCS Istituto Romagnolo per lo Studio dei Tumori (IRST) "Dino Amadori"   
Chiara Pennuti
Junior Manufacturing Engineer    
Isar Aerospace SE   
Generative AI
Branded

Generative AI between challenges and opportunities: the context of combating disinformation in Europe

Today, the latest developments in Artificial Intelligence, such as Generative AI, promise great opportunities but also present new challenges and risks. The presentation will highlight the role of Generative AI in combating disinformation, with special emphasis on the goals and achievements of the European TITAN project. The results achieved, difficulties encountered, and lessons learned will be highlighted, contextualizing the project within the initiatives Europe is promoting to manage the risks arising from the surprising new advances in Generative AI. The use of this technology in a positive and beneficial way for Media Literacy and citizen education through the development of their critical thinking will also be discussed.
Francesco Saverio Nucci
Francesco Saverio Nucci
Chief Innovation Evangelist   
Uninettuno   
AI Tools & Services
Branded

We are NOT YET robots: Creative education in the age of Generative Artificial Intelligence.

In a world where an AI can produce a logo or write a tweet almost better than a human, where will this lead us common mortals? But, more importantly, what is the role of creative education in all of this? We will discover how AI is not just a tool to automate the mundane, but a true brainstorming partner that challenges us to rediscover our creative uniqueness.
Manuel Alvaro
Manuel Alvaro
Art Director   
Manuel Alvaro   
Mainstage

Live Performance + Sunset String Quintet

-
Dardust -
Producer & Artist   
   
Mainstage

Opening Ceremony Day 2

WMF 2024
   
   
Mainstage

Saluti istituzionali

Bugani
Valentini
Massimo Bugani
Councilor for the Digital Innovation   
Metropolitan City of Bologna   
Valentino Valentini
Deputy Minister at the Italian Ministry of Enterprise and Made in Italy   
   
Mainstage
English

Women in AI: shaping the Future

Bielskyte
 Asghari
Moghaddam
Anatola Araba
Matthew Chavira
Monika Bielskyte
Founder   
Protopia Futures   
Moojan Asghari
Founder   
Women in AI   
Anahita Moghaddam
Founder   
Neural Beings   
Anatola Araba
Founder   
Reimagine Story Lab   
Matthew Chavira
CEO   
Prophets of AI    
Mainstage
English

AI in Cellular Reprogramming for Improved Healthspan

In this talk, we will explore the groundbreaking intersection of artificial intelligence (AI) and partial cellular reprogramming, a promising avenue for extending human healthspan. We will delve into how AI, with its predictive modeling and data analysis capabilities, is revolutionizing our approach to understanding and implementing cellular reprogramming techniques. We will discuss the potential of these techniques to reverse cellular aging, thereby mitigating age-related diseases and promoting healthier lives. Join us as we journey through this exciting frontier where technology and biology converge to redefine the boundaries of human health pave the way for a new type of medicine.
Bianco
Simone Bianco
Principal Investigator and Director of Computational Biology    
Altos Labs Bay Area Institute of Science   
Mainstage
English

Fortifying Trust in the age of GenAI

In the era of rapid AI advancement, the promise of technological innovation coexists with profound ethical dilemmas. Deepfakes hold immense potential for artistic expression and entertainment, yet their misuse threatens to corrode societal trust and manipulate public discourse. As a result of the exponential growth of generative AI, urgent questions arise regarding privacy, consent, and the integrity of truth in the digital age. We need to focus on Responsible Human AI systems, ensuring that technology serves to augment human potential and foster trust rather than undermine it.
Nachman
Lama Nachman
Fellow & Director of Intelligent Systems Lab   
Intel   
Mainstage

Virtual reality taking you on board EMERGENCY's Life Support

How can an immersive experience draw public attention to an important issue such as migration and the daily drama in the Mediterranean Sea? Insights into the digital tools that allow people to board - virtually - the Life Support, EMERGENCY's life-saving ship across the sea.
Geminiani
Emanuele Rossini
Guido Geminiani
CEO   
IMPERSIVE   
Emanuele Rossini
Head of Digital   
EMERGENCY   
Mainstage

AI Regulation in the EU: what it means for safety and global strategies

Sioli
Lucilla Sioli
Director for "Artificial Intelligence and Digital Industry"   
Directorate-General CONNECT, European Commission   
Mainstage

Robotics for Social and Work (Title Soon Online)

In 2022, 50,659 occupational diseases were reported in Italy, with more than 70 percent involving the musculoskeletal and connective system. These figures highlight the urgent need for digital transformation in domestic and international industry, especially considering the aging of the European population, projected to increase by 30 percent by 2050 for those over 65. To counter these challenges, iCub, a humanoid robot from the Italian Institute of Technology, is evolving into ergoCub, a future collaborator to prevent musculoskeletal diseases. This prevention will also be supported by artificial intelligence-enabled wearable technologies that quantify and predict risks during common work activities. The collaborative project between the Italian Institute of Technology and INAIL, called ergoCub, aimed to develop such technologies to protect workers of the future, presenting the results in this report. 
Pucci
Ranavolo
Daniele Pucci
Head of Artificial and Mechanical Intelligence   
IIT    
Alberto Ranavolo
Senior Researcher    
Department of Occupational and Environmental Medicine, Epidemiology and Hygiene @ INAIL   
Mainstage

WMF Innovation Awards: Sport for Future

Marzari
Alessandra Marzari
President   
Consorzio Vero Volley   
Mainstage

International Ecosystem Roundtable

Forte
Boyko Takov
Executive Director of BSMEPA    
Bulgaria   
Maurizio Forte
Managing Director Export Promotion Department    
Italian Trade Agency   
Stefano De Paoli
International Trade   
Hong Kong   
Mainstage

Stazzitta: un megafono della comunicazione e dell'attivismo sui social

Collu
Daniela Collu
Author & Host   
   
Mainstage

La rivoluzione dei Media: il futuro della comunicazione digitale

Haupt
Riccardo Haupt
Will Media & Chora Media   
CEO & COO   
AI for Health

Artificial Intelligence and clinical practice: current challenges and future prospects

In the clinical setting, artificial intelligence offers sophisticated tools for early diagnosis, accurate prognosis and treatment of diseases. Understanding how to integrate these technologies into clinical practice is crucial to improving the effectiveness of care, reducing diagnostic time and increasing the accuracy of healthcare interventions. This presentation will touch on the highlights and provide insights into the potential and limitations of using AI in clinical practice.
Tiziano Innocenti
Tiziano Innocenti
Direttore Unità di Metodologia della Ricerca   
Fondazione GIMBE   
AI for Future
Advanced

In and out the black box

In the evolution of artificial intelligence, the term AGI (Artificial General Intelligence) appears more and more frequently. The models are becoming increasingly powerful, but at the same time, they make mistakes that would seem trivial to anyone. What direction is this heading? We will explore this in a journey between innovation and awareness, inside and outside the "black box."
Alessio Pomaro
Alessio Pomaro
Head of AI   
Search On Media Group   
Generative AI
Advanced

Beyond "Generation": the True revolution of Generative AI

Most people think LLMs are great because they can write, but the actual revolution is that they can read. Buzzwords such as "generative AI" put the emphasis on the less interesting part, while the real revolution will happen through the ability of LLMs to read, understand and "reason." To embrace this innovation to its full potential, a paradigm shift is needed. As part of this talk, we will explore how "agentic" systems are already disrupting industries from gaming to software engineering, from data analysis to sales, by leveraging those capabilities we thought were the exclusive preserve of humans: reasoning and creativity
Gabriele Venturi
Gabriele Venturi
Founder    
@ PandasAI   
AI Tools & Services
Branded

AI in Marketing: Comparison between Global and Italian KPIs and the Benefits of AI in GetResponse

We are pleased to present a sneak peek of the most significant data from the annual report on Email Marketing, both at national and international levels, analyzing key KPIs and local and global trends. We will delve into the use of AI in email marketing and digital marketing, highlighting the benefits, usage, and satisfaction level of our GetResponse customers, the first ESP in Italy to integrate OpenAI in 2023.
Linda Romani
Linda Romani
Marketing Manager   
GetResponse   
Mainstage

WMF Innovation Awards: Innovation Technology

Barbara Valotti
Responsabile attività museali   
Fondazione Guglielmo Marconi    
Mainstage

Closing Session 3

Session 1
   
   
AI for Future
Advanced

From the 'age of work' to the 'age of participation'. A Manifesto for Wealth Redistribution

The global media landscape is rapidly evolving due to continuous technological innovations, revolutionizing every aspect of our daily lives, work, and interpersonal relationships. However, this progress raises concerns about ethical, social, and economic implications, particularly regarding the asymmetry in wealth distribution. The proposal to address these challenges through a conceptual map that integrates technological innovations, wealth distribution, social impacts, and sustainability aims to provide an interconnected view of contemporary challenges. It seeks to imagine a new paradigm in which participation in network dynamics generates shared value, avoiding a drain of resources from the physical world to the virtual world
Sergio Barile
Sergio Barile
Professore Economia e Gestione delle Imprese   
Università di Roma “La Sapienza”   
AI for Health

Cardiac Arrest and Artificial Intelligence

Cardiac arrest is a major global death cause, requiring innovative healthcare solutions. Technologies and AI are transforming cardiac care, offering new training and intervention methods. This includes AI tools, smartwatches, and VR integration for immersive training and real-time analytics. These advancements are revolutionizing cardiac arrest management, aiming to improve patient outcomes significantly.
Federico Semeraro
Federico Semeraro
Chair Elect European Resuscitation Council - Consultant in Anaesthesia and Intensive Care   
European Resuscitation Council   
Generative AI
Advanced

Adopting Generative AI: An Operational Readiness Framework for Businesses

The real value of Generative AI lies in its large scale adoption. As per the report by BCG, around 40% of businesses have taken no action, 50% are piloting, and only 10% have been able to scale successfully, causing a huge gap between lagging and scaling firms. Most of the pilots are randomly selected in silos without a long term adoption strategy in place, without involvement of the cross functional team and support form the leadership. With this approach, most of the pilots will fail to make it to production. An operational readiness framework can mitigate this gap and improve the chances of successful scaled Generative AI adoption
Amit Prabhu
Amit Prabhu
AI Consultant, Author, Speaker   
NA   
AI for Future

AI in Action: Beyond the hype of Gen AI

2024 is the year where AI leaps from curiosity to action, transforming our creative landscape. Discover AI as more than a tool-it's a creative partner that unlocks new doors to innovation. With Multimodal AI, dive into writing, designing, and animating like never before, and embrace AI collaboration that amplifies your productivity. Join us for a groundbreaking journey into AI-driven marketing and witness the fusion of AI and human ingenuity, crafting a future that's not just envisioned but actively shaped by us. Be part of this evolution where possibilities are limitless and creativity knows no bounds.
Monica Orsino
Monica Orsino
Sn Learning and Development Manager   
Microsoft   
AI for Health

Artificial Intelligence and clinical research: current challenges and future prospects

The digital tsunami has not spared the world of clinical research. Artificial intelligence is also gradually playing an increasingly important role in the development of new knowledge: artificial intelligence tools and applications are increasingly being used to streamline and make efficient many evidence production and synthesis processes, enabling scientific progress to be accelerated. This presentation will touch on the salient points and provide insights into the potential and limitations of using AI in clinical research. 
Tiziano Innocenti
Tiziano Innocenti
Direttore Unità di Metodologia della Ricerca   
Fondazione GIMBE   
Generative AI
Advanced

The dawn of generative fashion: how generative artificial intelligence is shaping the future of fashion

In the digital age, the Fashion sector is at the forefront of adopting innovative technologies to revolutionize both production and consumer experience. Generative Artificial Intelligence (GenAI) emerges as a catalyzing force in this landscape, offering unprecedented tools for customization, support in designing new products, virtual try-ons, and sustainability. The speech will showcase examples of GenAI applications developed in collaboration with major companies in the industry
Emanuele Frontoni
Emanuele Frontoni
Professore Ordinario di informatica e Co-Director    
Università di Macerata-VRAI Vision   
AI Tools & Services
Branded

A.I.mleto: To Be or Not to Be in the World of A.I. and Personal Branding... That Is the Question!

Discover how AI can not only refine but completely revolutionize your PERSONAL BRANDING and that of Your Business. We unveil a CONCRETE, APPLICABLE, REPLICABLE use case on how to transform AI from a simple technological tool to a STRATEGIC PARTNER that enhances your visibility and strengthens your reputation in the Market, significantly reducing the costs of Your Professional, Managerial, or Entrepreneurial activities
Stefano Di Lecce
Stefano Di Lecce
AI-Powered Personal Branding Expert   
Promo Inside Srl - AIMLETO.it   
AI for Future
Advanced

AI, trends and countertrends: what to know

This session will go beyond exaggerations to shed light on how to make AI practical and usable. The presentation will show concrete examples that demonstrate how to prepare for the effective and responsible adoption of this increasingly pervasive technology.
Walter Riviera
Walter Riviera
AI Tech Lead EMEA    
COE Intel   
AI for Health

Artificial Intelligence in the Scientific Development of Regenerative Medicine

The rapid advancement of Artificial Intelligence (AI) in the field of tissue engineering and regenerative medicine holds promise for innovative solutions. The integration of AI into the design of bioinspired materials has revolutionized biomedical engineering, accelerating the development of advanced tissue structures that replicate the complexities of organs and tissues. Generative techniques such as GANs, genetic algorithms, and LLMs optimize material properties, creating bioinspired structures with adaptable, personalized, and multifunctional properties. These innovations have the potential to transform research and clinical practice, especially in neurodegenerative diseases, through the use of human-machine interfaces. The presentation will explore these applications, inviting active participation in the AI-driven therapeutic revolution, which is redefining the landscape of scientific research and clinical practice.
Raffaele Pugliese
Raffaele Pugliese
Scientific Research Coordinator    
NeMO Lab, ASST Niguarda   
AI Tools & Services
Branded

FEAR OF HALLUCINATIONS? HOW TO HELP AI WORK (WELL) IN OUR PLACE

Hallucinations, data security, and sensitivity are the main limitations of generative AI today. Let's explore which tools we can provide to ChatGPT (and similar models) to overcome these issues, allowing them to work in our place.
Federico Bonelli
Federico Bonelli
CEO @RES IT, AI & Analytics Consultant   
RES IT srl   
Generative AI

The Future has Never Been So Present

How Today's Technology, Especially Generative Artificial Intelligence, is Shaping Tomorrow's Work. In this talk, we will explore the changing landscape of work, discussing professions that may disappear and those that will emerge, with a specific focus on the creative industry.
Jacopo Perfetti
Jacopo Perfetti
Prompt Designer & Co-founder    
PromptDesign.it   
AI for Health

Afghanistan: digital reconstruction of the medical history of war victims treated by EMERGENCY

What do the medical records of the people treated by EMERGENCY in Afghanistan tell us? What does it mean to digitise 20 years of medical records efficiently? Can artificial intelligence help us to analyse the needs of war victims?  Starting from the experience gained in its hospitals, EMERGENCY explores the role of digitisation and artificial intelligence in interpreting the medical data in the medical records of the Afghans treated. 
Portella
Rolando Bricchi
Gina Portella
Coordinatrice della Divisione Medica    
EMERGENCY   
Rolando Bricchi
IT director   
EMERGENCY ONG ONLUS   
AI for Future

Generation AI: How to Prepare Today's Students for an Augmented Tomorrow and the Ways Education Must Adapt

In a rapidly evolving digital landscape, our next generation-"Gen AI"-is poised to navigate an augmented future seamlessly interwoven with artificial intelligence. But are educational institutions ready to equip them? Join AI visionary and former educator Abran Maldonado as he delves into the imperative transformation schools must undergo. This talk will spotlight strategies to synchronize current curriculums with the AI revolution, ensuring Gen Z and Gen Alpha not only adapt but thrive and lead in this augmented tomorrow.
Abran Maldonado
Abran Maldonado
Ambassador / Speaker   
OpenAI / Create Labs   
AI Tools & Services
Branded

Meet Teo, the first AI-powered switchboard. He answers your company's customers 24/7 in multiple languages

Alessandro Melacca
Alessandro Melacca
Esperto Intelligenza Artificiale    
Ready Digital Srl   
AI for Future

Shaping the Future with AI: Microsoft's Blueprint for Tomorrow

The world around us is changing before our eyes. Organizations are transforming at an increasingly rapid pace, the engines of economic growth continue to evolve, and technological progress is at a crucial inflection point. But we are just at the beginning: generative AI will continue to impact our lives in ways we are only imagining. In this landscape of radical innovation, the opportunity to lead AI transformation is within reach.
Matteo Mille
Matteo Mille
Chief Sales Enablement & Operations   
Microsoft Italia   
AI Tools & Services
Branded

Instant Talent Connect: AI-powered Live Interviews

Empowering the hiring process with real-time AI-driven job interviews. Introducing a cutting-edge software that seamlessly connects candidates and employers, enabling instant, personalized interviews. Harnessing the power of generative AI, Julia software evaluates candidate's skills in an accurate and fast way, avoiding scheduling hassles and lengthy screening processes.
Raffaele Forgione
Raffaele Forgione
Research And Development Manager   
@ Wakala   
Mainstage

Live Set

Cardamone
Santino Cardamone
Artist   
   
Mainstage

Opening Session

Session 2 Day 2
   
   
Mainstage

Beyond the boundaries of information: technology, ethics and the future of journalism in the digital era

Mentana
Enrico Mentana
Journalist and Director   
La7   
Mainstage

AI for Digital Strategy

Marco Quadrella
Marco Quadrella
COO Consulting   
Search On Media Group   
Mainstage

WMF Innovation Award: Accessibility & Tech

Cornel Amariei
Cornel Amariei
Founder & CEO   
.lumen   
Mainstage
English

Copilot: The AI That Can’t Make Coffee… Yet

In the rapidly evolving field of generative AI, Microsoft Copilot and other Generative AI Services have emerged as game-changers. Let’s explore how they differ from traditional AI technologies and how companies and professionals are leveraging them for transformative benefits.
Andrea D'Onofrio
Andrea D'Onofrio
Western Europe Data & AI Lead   
Microsoft   
Mainstage
English

Startup Competition - La Finale

The 6 Startup Competition finalists will compete on stage: BaseTracK, Devengo, Barin Sports, Resilient X, Necture and Intuos. 3-minute pitches to wow the judges and win the grand final prize.
The largest International Startup Competition
   
   
Mainstage

Live Performance

Blauer
   
   
Mainstage

Startup Competition Award Ceremony

The largest International Startup Competition
   
   
Mainstage

Live Set and Talk

Agnelli
Manuel Agnelli
Singer and Frontman    
Afterhours   
AI for Future
Advanced

The Great Game of AI: The Geopolitics of Artificial Intelligence

In the tumultuous landscape of contemporary geopolitics, artificial intelligence emerges as the epicenter of an unprecedented contest. In this intricate scenario of global conflicts and shifting alliances, a crucial question arises: who leads the race for innovation? Who trails behind? And what roles do the European Union and Italy play in this strategic game? Let's delve into the power dynamics and geopolitical impacts in the era of AI. 
Peter Kruger
Peter Kruger
President   
Agrifood-Tech Italia   
Generative AI
Advanced

Stable Diffusion Universe: Concrete Applications of Gen-AI for the Market

With the refinement of algorithms and a strong push from the independent research world, the Stable Diffusion universe expands day by day within the context of images, videos, and 3D, reaching anticipations of real-time visualization. The panel will demonstrate how these new approaches are already robust enough to become an indispensable collaborator from concept to final communication.
Michele Pio Di Pasquale
Michele Pio Di Pasquale
Creative Technologist | Consultant | Teacher | Communicator   
AI for Health

Generative Artificial Intelligence: Debunking False Myths and How It's Already Transforming the Professional World

We are witnessing a new era of profound and accelerated transformation, driven by technological innovation. From our unique vantage point, we offer a clear vision to decipher and understand how companies and professionals are adapting to harness the ongoing revolution.
Andrea D'Onofrio
Andrea D'Onofrio
Western Europe Data & AI Lead   
Microsoft   
AI Tools & Services
Branded

Canonical: 20 years of leadership in open source software and the uncertain future of AI

Having reached its 20th year of operation, Canonical stands as one of the most significant companies in the world of open source software. Through infrastructure solutions based on the Ubuntu platform, Canonical has provided millions of users with access to fully supported enterprise-ready applications and played a crucial role in the development of cloud computing IT. The current evolution of information systems towards increasingly pervasive AI raises now issues of truly crucial importance. Among them, perhaps one is almost dramatic: in a world where many decisions could be made by algorithms, how can we control them? How are they created, where do they run? What are the technologies involved? And ultimately, who is in command?
Mauro Papini
Mauro Papini
EMEA Channel Director   
Canonical   
Mainstage

Lotta alle Mafie

Lombardo
Giuseppe Lombardo
Prosecutor at Court of Reggio Calabria   
   
Mainstage

Fighting Mafias (Title Soon Online)

Vagnoli
Carlotta Vagnoli
Author and Radio presenter    
   
AI for Future
Advanced

A Master Class in Procuring High-Risk AI Solutions

Opportunities and risks tend to comingle in high-risk AI systems. Appropriate governance is essential to mitigate potential harms and achieve ROI objectives. This session is a Master Class in best practices across the entire procurement lifecycle -- to identify risks, develop practical mitigation strategies, and implement reasonable risk controls -- to ensure we purchase and deploy safe and responsible AI systems that deliver on their claims and promises.
Cari Miller
Cari Miller
Founder / Principle Researcher   
Center for Inclusive Change   
AI for Health

Artificial Intelligence and the Impact of Fake News in the Health World

When we think of the light and dark sides of the force, we are immediately transported into a cinematic dimension where the dualism between good and evil is narrated in a simplified scenario in which it is easy to identify the good from the bad. One might then ask what this introduction has to do with artificial intelligence and the Health world. Well, although it is highly discouraged, often the first contact with information regarding health is through the internet, with all its pros and cons. The widespread dissemination of fake news related to the health world, for example, projects us into a dualistic dimension of maximum trust or high hesitation towards the healthcare system. Moreover, so-called fake news can be more plausible if generated by AI. The statistics are clear: these have fueled doubt and suspicion towards healthcare systems worldwide. In this intricate world of news, where it is not always easy to distinguish the good from the bad, it is always artificial intelligence that can play the role of an antidote to counter increasingly sophisticated disinformation systems. The circle closes, therefore, leading us to a true opposition between two forms of AI in the Health world.
Alessandro Bruno
Alessandro Bruno
Senior Assistant Professor (Tenure-Track) in Computer Science    
Università IULM   
AI Tools & Services
Branded

IDI, the GenAI solution developed by PwC for individual productivity

Instant Document Interaction is the Artificial Intelligence tool developed by PwC Italy that securely increases individual efficiency and productivity by simplifying work. Adopted in more than 50 countries, it is a modular system designed to meet the specific needs of companies, offering customized solutions to optimize processes and improve results. IDI enables people to safely and consciously approach the potential offered by GenAI, making interaction a smooth and collaborative experience. 
Anna Elisabetta Ziri
Andrea Apicella
Anna Elisabetta Ziri
Senior Manager   
PwC Italia    
Andrea Apicella
Senior Associate   
PwC Italia   
Mainstage

Qualità dell'informazione ai tempi del digitale e dell'intelligenza artificiale

Gabanelli
Milena Gabanelli
Journalist   
   
Mainstage

Live Concert

Gaia
Artist   
   
Mainstage

Co-Hosting

Lombardo
Maffei
Masala
Cosmano Lombardo
Chairman   
WMF - We Make Future   
Veronica Maffei
Tv Journalist   
   
Alessandro Masala
Content Creator   
   
AI Marketing

The State of AI for Marketing and Business

We are at the dawn of the most profound technological shift in human history. AI is changing everything about how we communicate, sell, learn, teach, design products, start and grow businesses, hire and develop talent, manage tech stacks, build strategies, allocate resources, and drive performance. Big tech is battling for AI supremacy, while pouring billions into AI infrastructure, models, and applications. AI startups are building tools that can generate text, images, videos, audio, and code. Businesses are scrambling to evolve and innovate. Entrepreneurs are emerging from everywhere to launch AI native companies that will disrupt industries. AI is creating boundless opportunities, while sowing chaos and uncertainty in society. And this is the least capable AI we will ever know. Come explore what’s possible with Paul Roetzer, a leading AI author, entrepreneur and speaker. You’ll learn what matters now to your company, and consider what may come next.
Paul Roetzer
Paul Roetzer
Founder & CEO   
Marketing AI Institute   
AI for Future

AI projects and human decisions

Massimo Chiriatti
Massimo Chiriatti
Chief Technical & Innovation Officer   
Lenovo   
Augmented & Virtual Reality

Exploring New Dimensions: The Future of Innovation with Spatial Computing

The speech delves into the transformative world of VR and AR, technologies poised to redefine our interaction with the digital realm. Join Dan Burgar, a leader in spatial computing, as he unveils how these cutting-edge tools are not just enhancing user experiences but fundamentally altering industries, education, and social connectivity. This talk will navigate through the latest breakthroughs, the burgeoning potential of immersive technologies, and the pivotal role of inclusivity and collaboration in crafting a future where virtual and augmented realities enrich every facet of our lives. Get ready to step into a future where the boundaries between the physical and digital worlds blur, creating unprecedented opportunities for innovation and connection.
Dan Burgar
Dan Burgar
CEO   
Frontier Collective   
Ethics & AI

Artificial Intelligence, HR and ethics: what future of work for people?

The deep changes triggered by AI require a rethink of the - central - role of people within the organization. The ethical, transformative and cultural impacts cannot be neglected and require the evolution of the Human in the Loop logic towards more human and inclusive technological models. Through trends, reflections, case studies we will understand how AI can properly improve the role of people in the company.
Stefano Besana
Stefano Besana
Partner | Human Capital    
Deloitte Consulting   
AI for Future
Advanced

What is Quantum Computing and why it is important... even for AI applied to Finance!

This talk aims to provide a brief introduction to Quantum Computing, explaining why it is necessary to overcome the limits of classical computer science, highlighting the differences between ordinary bits and quantum bits and providing an overview of some possible use cases of interest in AI applied to the financial services sector.
Davide Corbelletto
Davide Corbelletto
Quantum Technology Specialist   
Intesa Sanpaolo   
Ethics & AI

Tech for Humanity: Leading with Ethics to Shape a Brighter Future

With a career devoted to balancing progress and ethical responsibility, Luana advocates for technological humanism. She emphasizes the necessity of ethical leadership in the tech industry, highlighting the imperative to uphold human values while harnessing technology's potential. Luana delves into the opportunities and risks of AI, showcasing its potential to enhance decision-making while cautioning against its dangers, including data bias and privacy violations. She presents a framework for ethical AI development, focusing on areas such as data management, legal frameworks, collaborative innovation and investments in digital literacy. She concludes with a call to action, urging individuals to envision a future where technology and ethics harmonize to serve the common good. 
Luana Lo Piccolo
Luana Lo Piccolo
Global AI Governance Law and Policy Expert   
Ethics & AI

Does Artificial Intelligence have a personality?

Recent research shows that AI exhibits behavioral and personality traits statistically indistinguishable from a human being in specific aspects. Through an analysis of recent studies and surprising results, we will examine how these simulations can influence our perception and decision-making processes, also investigating their limits and ethical and practical implications. An exciting journey through the technology, psychology, and behavioral science of artificial intelligence.
Enrica Sabatini
Enrica Sabatini
Co-founder    
Camelot SB   
Augmented & Virtual Reality

Empowering Change Through Immersive Storytelling: Unveiling the Social Impact of New Media

Discover the Power of Immersive Storytelling for Positive Change. In this interview, we delve into the profound social impact of new media. We explore how immersive experiences possess the transformative ability to guide individuals towards well-informed, pro-social actions, with the ultimate goal of nurturing an enlightened and deeply engaged community. Join us in this exploration of the potential for positive change through the world of immersive storytelling.
Elisabetta Rotolo
Elisabetta Rotolo
CEO & Founder, Creative and Executive Producer   
MIAT   
AI for Future

Deciphering the Future: Innovative Strategies in Predictive and Behavioral User Analysis

We will explore the world of predictive and behavioral consumer analysis, uncovering how data, combined with AI and machine learning, is revolutionizing how businesses understand, anticipate, and influence purchasing decisions. Through practical examples and case studies, we will highlight how predictive analysis can not only forecast future trends but also personalize the user experience in real-time, thereby optimizing digital marketing strategies.

Roberto Digennaro
Roberto Digennaro
Head of SEO & Data Analytics   
we-go srl   
AI Marketing
Branded

Revolutionizing Content Creation with AI: Tools, Tactics, and Ethics

Explore how AI is transforming content creation with automated tools and strategies. Learn about AI's role in enhancing content quality, optimizing strategy, and navigating ethical considerations. Discover practical applications and the balance between AI efficiency and human creativity.
Michal Leszczynski
Michal Leszczynski
Head of Content Marketing & Partnerships   
GetResponse   
AI for Future
Advanced

Digital Empathy - Why we fall in love with machines and are not reciprocated

Anthropomorphic and humanoid robotics are becoming more and more like human beings, as are digital avatars. Thanks to artificial intelligence, their way of relating to us will become more and more indistinguishable from the way human beings relate to each other. This is a 'Turing test' of a higher level, and we will slowly begin to attribute to machines (physical or digital) feelings similar to ours, with very interesting implications on a technical, marketing and social level. This will lead machines to simulate states of consciousness and affection, and will lead humans to develop affection and love for them as well, with questions that we will have to start answering. For example: can a machine have civil rights? Can it be directly responsible for the things it does? Can it be the object of a human being's love or the subject of that love itself? There will then be a new type of 'product' that will take a special place in our lives, a road entirely to be explored.
Massimo Canducci
Massimo Canducci
Innovation   
Engineering Group   
AI Marketing

Ethics, Evolution, and the Future of AI in Customer Experience

As chatbots and generative AI technologies evolve, they are revolutionizing the customer experience landscape, offering unparalleled opportunities for engagement and efficiency. This presentation will delve into the evolution of conversational AI within the customer experience, highlighting innovative applications and the ethical challenges that arise. We will explore strategies for implementing AI solutions that adhere to ethical standards, enhance the customer experience, and ensure human values remain at the heart of digital interactions, all in alignment with the EU AI Act.
Maria Yolanda Bilé Nlang
Maria Yolanda Bilé Nlang
Data scientist & Conversational AI Engineer   
Brise   
Mainstage

Live Perfomance

Candido
Marco Candido
   
Singer    
Mainstage

Live Concert

Cavallaro
Mimmo Cavallaro
Musician & Songwriter   
   
Mainstage

Opening Ceremony Day 3

WMF 2024
   
   
Mainstage
English

Designing Water's Future: Urgent Strategies for a Water-Stressed Economy

Chisté
Aurora Chisté
Design Strategist and Founder    
Actual and Zero+   
Mainstage

Meteorology and Climate Change: 30 Years of Data and the New Normality


Pace
Corazzon
Riccardo Pirrone
Luca Pace
Meteorologist   
3BMeteo   
Paolo Corazzon
Meteorologist and Head of Media   
3BMeteo   
Riccardo Pirrone
Digital Strategist   
kirweb   
Mainstage

Live Performance

-
Psycodrummers -
Performers    
   
Mainstage

#SaveSSN: together to protect the National Healthcare Service.

Back in 2013, the GIMBE Foundation launched the "Save Our National Health Service (NHS)" campaign to raise awareness among decision makers, professionals and citizens about the need to put the NHS back at the center of public debate and the political agenda. But after 11 years we are actually sliding from an SSN established to protect a fundamental right to 21 regional health systems based on the laws of the free market. Universality, equality and fairness have been betrayed, with serious health and economic consequences for people. That is why the GIMBE Foundation launched the civic network #SalviamoSSN, to actively engage everyone in protecting and revitalizing the SSN.
Cartabellotta
Nino Cartabellotta
President   
GIMBE Foundation   
Mainstage

Research and development for advancement (Title Soon Online)

Profumo
Francesco Profumo
Professor   
Politecnico di Torino   
Mainstage

Costruire il futuro dell'Italia con le lenti della demografia

Immigrazione, scuola, welfare: le politiche in grado di cambiare le rotte di una società il cui destino può e deve essere cambiato. Anche guardando agli esempi positivi di Germania, Svezia e Corea del Sud.
Billari
Francesco Billari
Rector   
Bocconi University    
Mainstage

Fighting Mafias

Gratteri
Nicaso
Nicola Gratteri
Pubblic Prosecutor   
Court of Naples   
Antonio Nicaso
Author and Mafia Expert   
   
Mainstage

Managing the journey of the Ducati Client

How technology, guided by Human Touch, powers Ducati Client Experience excellence and Sales performance growth.  
Milicia
Francesco Milicia
Vice President Global Sales and After Sales & Board Member    
Ducati Motor Holding   
Mainstage
English

Global Impact Challenge - The Final

The 4 Global Impact Challenge finalists will compete on stage: Shambapro, AI Protein, Tissuelab and Athena Greensolutions. 3-minute pitches to wow the judges and win the grand final prize.
The Final of the Global Impact Challenge
   
   
Augmented & Virtual Reality

HyperReality in the Midst of Convergence between Spatial Computing and AI

The speech will explore the intersection between spatial computing and artificial intelligence, which is defining a new era of mixed reality. This convergence not only expands the boundaries of what is possible in technological innovation but also redefines human interactions with the digital world. Through an overview of fundamental concepts, practical applications, and case studies, the speech aims to provide an understanding of the potential of HyperReality. I will delve into how this technological fusion offers unprecedented opportunities for sectors such as education, healthcare, entertainment, and many other industries, highlighting the ethical and social challenges that accompany these advancements.
Fabio Lalli
Fabio Lalli
Founder & CEO   
ICONICO   
AI Marketing
Advanced

Case studies of analysis and activation of First Party Data (CRM & Behavioral) with AI

We are often sitting on a treasure of unexpressed value, and the right mix of strategy and technology can help us unlock its potential. Through real cases in different fields (including banking, retail, B2B lead generation), we will discover how to extract value from first-party data, turning it into our main asset to improve marketing performance and open up data monetization scenarios that we never imagined could exist, while respecting user privacy and integrating seamlessly with the existing marketing stack
Luca Ricci
Luca Ricci
Growth Director   
ByTek   
AI for Future

The Imperfect Algorithm: Why AI's Flaws Are Its Greatest Strength

The paradox of Artificial Intelligence is that we are talking about a revolutionary yet inherently imperfect technology. However, the flaws of AI are not a limitation but the key to its potential. AI, being a human creation, reflects our own imperfections, and this characteristic can drive innovation and growth. That's why we must embrace imperfection and see AI in a new light, highlighting how the symbiosis between humans and machines can lead to a future where the imperfections of both complement each other.
Giuseppe Mayer
Giuseppe Mayer
CEO   
Antifragile   
Ethics & AI

The future of AI ethics

A retrospective study shows that the future of AI technologies has never been aligned to our previous expectations. As a consequence, AI ethics, i.e. the branch of philosophy that aims to provide rules of behavior in a world shaped by AI, cannot be limited to risk avoidance, because the opportunities and dangers of the technologies cannot be fully anticipated. We will show that future AI ethics will be neither a legal regulation, nor a set of norms, but a working methodology.
JEAN-GABRIEL GANASCIA
JEAN-GABRIEL GANASCIA
Emeritus Professor   
Sorbonne University   
Mainstage

WMF Innovation Awards: Drone Soccer Club Challenge

Team Korea
   
   
Mainstage

Global Impact Challenge
   
   
Mainstage

Closing Session

Session 1 Day 3
   
   
AI for Future

The Imaginative Application of Artificial Intelligence

Umberto Basso presents the use of AI in advertising, illustrating how the AKQ teams have experimented with various applications of AI, from inventing new sports to innovative advertising campaigns. He explains the AI-supported creative process to enhance innovation, efficiency, or effectiveness of the results, using an approach based on breaking down processes into "Diamonds". 
Umberto Basso
Umberto Basso
Managing Director    
AKQA   
AI for Future

Human + AI: How to Make Them Work Together to Unlock New Scenarios and Opportunities in the Future of Work

In the era of multimodal AI, what scenarios are emerging in the future of work? In this talk, we explore how to move from hype to practice, analyzing trends and seeing how to leverage new processes and growth opportunities at both individual and company levels: non-linear career paths, 'exponential' and decentralized organizations.
Matteo Cellini
Matteo Cellini
Director | Digital Marketing    
Alkemy   
Augmented & Virtual Reality

Fun & Fan: New Opportunities from the Encounter of Augmented Reality with Live Sports Entertainment

Stadium matches provide a 360° experience, and it's essential to capture fans' interest and animate pre-game and halftime with interactive entertainment. If the LA Rams are pioneers of Fan Engagement with augmented reality, AC Milan in Italy has brought the AR Fan Cam to Europe for the first time to engage and involve fans in interactive play. In this speech, we will explore current and future opportunities and the key points of an AR Live Sport Entertainment project.
Paola Fiorio
Pietro Pingitore
Paola Fiorio
Marketing e Content Manager   
Viewtoo   
Pietro Pingitore
XR Developer   
Viewtoo   
AI Marketing
Advanced

Is your Marketing Effective? Let Bayes Decide!

This talk explores how a Bayesian Marketing Media Mix model improved WeRoad's marketing strategies. Solving challenges from limited third-party cookies and privacy concerns, the model analyzed complex interactions between channels like online ads, social media, and promotions, incorporating expert knowledge and factors like delays and saturation. Attendees will learn about the Bayesian method's significance, its impact on WeRoad, and how to apply similar models in their business strategies.
Emanuele Fabbiani
Emanuele Fabbiani
Head of AI   
xtream   
Ethics & AI

Synthetic data: a cutting-edge technology to combine research, privacy, and ethical AI development

Synthetic data is a revolutionary paradigm: obtained through generative AI, it replicates the statistical patterns of a real dataset. Being artificial, they lack information attributable to individual subjects, making them ideal for replacing personal data in AI analyses and applications. They offer extraordinary support in the ethical and responsible development of AI, in compliance with GDPR and the AI Act, significantly contributing to vital areas such as scientific research
Daniele Panfilo
Daniele Panfilo
CEO e Co-Founder   
Aindo   
AI Marketing

How Artificial Intelligence is changing Internet Information Retrieval

Giorgio Taverniti
Giorgio Taverniti
Tech Educator   
Search On Media Group   
Augmented & Virtual Reality

The Interactive Architecture of Creative Learning

Through a design analysis and research on new technologies, focusing on the interaction between humans and machines in the creative field, the intervention explores the integration of immersive experiences and the digital transformation implemented by Istituto Marangoni. The Group has redefined its educational approach to enhance creative learning. The adoption of cutting-edge software and technologies inspired by game design has created a blended learning environment, combining traditional classroom instruction with immersive digital experiences.
Francesco Fioretto
Francesco Fioretto
Research & Education Director   
Istituto Marangoni Headquarters   
Mainstage

Opening Session

Session 2 day 3
   
   
Mainstage

Contest Band Emergenti - Premiazione & Live Performance

Giargo
   
   
Mainstage
English

Luigi Di Maio

Di Maio
Luigi Di Maio
European Union    
Special Representative for the Gulf Region    
Mainstage
Branded

Cooperare per un'innovazione inclusiva e sostenibile

Gamberini
Simone Gamberini
Presidente   
Legacoop Nazionale   
Mainstage

Climate Change e Sostenibilità

Antonio Barone
Capatonda
Antonio Barone
Head of Communications   
WWF Italia   
Maccio Capatonda
Comedian and actor   
   
Mainstage
English

Data Protection & AI

Scorza
Fleischer
Benifei
Redmond
Guido Scorza
Member   
Italian Data Protection Authority   
Peter Fleischer
Senior Privacy Counsel   
Google   
Brando Benifei
MEP, Co-reporter AI Act    
European Parliament   
Emma Redmond
Associate General Counsel e Head of Privacy and Data Protection Legal   
EU Data Protection ad Open AI   
Mainstage

Performance

Silent Beat
   
   
Mainstage

2045: il romanzo sulla tecnologia e la disumanizzazione

Paolillo
Matteo Paolillo
Actor & Singer   
   
Mainstage

Closing Ceremony WMF 2024

Closing Ceremony WMF 2024
   
   
Mainstage

Talk and Acoustic Live

Dimartino
Colapesce Dimartino
   
   
CERTIFIED INTERNATIONAL TRADE FAIR EVENT