Your event at WMF

TikTok - Onsite

At WMF2024, TikTok consolidated its presence as a leader in the digital landscape with a training course entirely dedicated to content creation and digital marketing strategies. Participants had the opportunity to interact with industry experts, who shared tips and case studies for creating creative and engaging videos, essential for capturing the attention of Gen Z and beyond.

Furthermore, thanks to on-site consultancy at the TikTok stand in the Exhibition Area, aspiring creators had the opportunity to approach new content production techniques and innovative business strategies.

Ford - Onsite

Ford was the main sponsor of WMF2024, where the new Ford Explorer was launched, an electric SUV with fast charging, latest-generation technologies and premium comfort.

In addition to having developed a customized stand in the heart of the Exhibition Area, Ford had access to an outdoor area where participants could take free test drives and experience the new Ford Mustang Mach-E first-hand. At WMF, the company benefited from a tailored communications campaign, combining visibility and direct interaction with participants through multiple activities.

The visibility plan highlighted the future of sustainable mobility, offering test drives and insights into the features of the new models. The event underlined Ford's commitment to being at the forefront of the automotive sector, inspiring an audience of professionals and young innovators.

Netval & Knowledge Share - Onsite

Netval & Knowledge Share brought to WMF 2024 a large delegation of high-tech startups and a rich training program focused on Tech Transfer.

With its network of universities, public research institutions and IRCCS, the Netval delegation together with Knowledge Share, a digital IP Matching platform that includes in its network over 90% of public research institutions in Italy, a portfolio of over 2150 patents, 200 startups and an active community of the Italian entrepreneurial fabric, presented the latest news in the Tech Transfer field and the practical applications of research.

Thanks to B2B meetings and training sessions, participants had the opportunity to deepen the link between research and entrepreneurship, contributing to the strengthening of the Italian innovation community.

European Parliament - Onsite

At WMF2022, for the third consecutive year, the European Parliament chose the Festival to address young people, stimulating their creativity in the realization of projects defined by the European institution. The Hackathon Europeans For Future was thus created, to involve young people in the construction of a social communication campaign that presented the various European programs of reference.

The kids, followed by expert mentors in the digital sector and thanks to teamwork, put into practice the skills acquired during their training courses, in the context of an international fair among professionals, guests, companies, startups and institutions from all over the world.

The structured communication campaigns were then evaluated by a jury of experts in the Digital sector composed of mentors and representatives of the European Parliament. The three finalist teams were rewarded with access to subsequent events organized by the WMF, such as the Summer School 2023, the New Year of Training 2022 and the WMF 2023.

Ministry of Culture - Startup4Culture

For the second consecutive year, the Ministry of Culture has chosen the WMF to implement initiatives and activities dedicated to the innovation of the historical cultural heritage. On the occasion of the 10th edition of the Festival, the chosen formula was that of a competition aimed at innovative startups active in the cultural sector: Startup4Culture.

With the collaboration of the WMF throughout all phases of the initiative, the competition sponsored by the MiC registered over 200 applications and involved Italian and foreign startups. The final took place on the Startup Stage, which saw the startup Mezzoforte awarded the prize, presented directly by the Director of the Digital Library of the MiC, Laura Moro.

The Ministry of Culture was also present with a dedicated stand in the WMF exhibition area, where it presented innovative tools and projects.

EURid - Presentation and Networking

During the three days of the WMF, EURid, the organization appointed by the European Commission as the .eu domain registry, organized a dedicated presentation in the hall aimed at its own registers to tell the new developments and innovations in the sector. In addition, at the end of the dedicated event in the hall, two networking moments were organized, an afternoon aperitif and a brunch, reserved and dedicated to the expected guests.

The WMF supported EURid in the realization of these moments both from a logistical and strategic point of view.

Furthermore, EURid was present inside the Rimini Fair with a branded exhibition space that allowed the brand to carry out the activities in a more agile way and to present itself to all the WMF audience, meeting them and inviting them to the organized moments.

European Parliament - Onsite

Also on the occasion of WMF2021, held from 15 to 17 July in Rimini and online, the European Parliament and WMF collaborated to create an onsite event dedicated and aimed at young people, with the aim of building communication campaigns capable of encouraging citizens to participate in the Conference on the Future of Europe.

The chosen formula was that of the hackathon which, entitled #insiemeper #ilFuturoèTuo, involved several teams of young people who, directly in Rimini, during the three days created creative communication campaigns with comics, drawings and visual arts on the 4 themes of the Conference: human rights, climate emergency, development and employment, democratic participation in Europe.

The winning project was awarded on the Mainstage of the Festival, in the presence of MEP Brando Benifei, where the team presented the social campaign of their project in front of the public in attendance and to the one connected on the platform.

Social Media Startegies - Onsite & Online Event

On the occasion of WMF2021, Social Media Strategies - the event for social media and web marketing professionals - created its own physical event within the three-day Festival.

After more than a year of forced stop for an event that annually welcomes thousands of participants, WMF and SMS have together identified the most suitable way to return to in-person, creating an entirely dedicated and branded training room. In addition to the physical spaces available inside the Palacongressi in Rimini, the Social Media Strategies event also took place within a dedicated virtual space on the interactive platform wmf.ibrida.io, where participants were able to freely interact with the event's speakers.

SMConnect - Onsite & online Event

Within WMF2021, the advanced training event for digital marketing professionals Search Marketing Connect was held.

After more than a year of hiatus, Search Marketing Connect chose the Festival to return in person by creating a physical and vertical event on digital marketing for professionals in the sector. The Format identified was in fact a training event, accessible in person in Rimini within a dedicated space but also online, within a virtual room - with the possibility of interaction between participants and speakers - on the interactive platform wmf.ibrida.io.

European Parliament - Online

On the occasion of the Special Edition of the Festival that took place on 4, 5 and 6 June 2020, the European Parliament and the WMF collaborated in the creation of a dedicated event that could contribute to the diffusion of the values ​​of the community institution by involving innovators and young Italians in European initiatives.

In particular, the aim was to give resonance to the initiative #EuropeiControCovid19, considered an opportunity to relaunch the theme of Social and Solidarity Europe in a period of emergency.

The WMF identified an online hackathon as the perfect formula to get young people, artists and communicators to cooperate even remotely, giving visibility and providing valuable content to the Parliament's initiative.

During the Hackathon, participants created creative communication campaigns dedicated to 4 Italian stories that stood out within the European initiative, all in online mode working on the various projects to be presented during the final phase to Vice President Fabio Massimo Castaldo.

Mediaset - Onsite

Mediaset Infinity has supported WMF since 2018.

In the first year of collaboration, the Festival organized a Hackathon for Mediaset Infinity: the activity was managed entirely by the consulting department of Search On Media Group, in constant contact with the Infinity team.

The initiative aimed to find innovative solutions to increase the loyalty rate of Infinity users, through the analysis of data relating to the abandonment rate.

The Infinity Mediaset Hackathon was a real event focused on digital innovation, where Big Data, Machine Learning and Predictive Analysis were discussed.

Within the agenda of the 2019 Festival, the sponsor was supported in the creation of a training event dedicated to Video Strategy, with the aim of positioning itself as a reference player in the sector. Among the topics addressed: Branded Entertainment, value of (meta)data and creativity in video production.

Salesforce - Onsite

Salesforce participated in the last edition of the Festival as the Main Sponsor of the event.

Their presence was organized, structured and supported by the WMF team through several dedicated initiatives:

Salesforce event at the WMF, through the creation of a training room for an entire day, with over 1,500 registered attendees.

Stand in the Expo Area completely customized. The WMF also supported the Partner in the creation of the branded area.

Talk on the Mainstage of WMF19 in front of an audience of over 5,000 participants.

Inside the Salesforce Conference Room, topics such as marketing automation, social media management, big data in advertising and marketing analytics were addressed.

In the Talk on the Mainstage, Andrea Buffoni (Regional Sales Director) presented a report on the state of marketing: State of Marketing Report, between Artificial Intelligence and new market trends.

Shopify - Online

Shopify was the Main Sponsor of the WMF2020Online Edition.

The WMF context managed to give great visibility to the brand in the year in which the health emergency definitively sanctioned the success of online shops.

The partner carried out a brand awareness action through three activities:

Talk on the Mainstage by the Head of Italy of Shopify, Paolo Picazio

Branded E-commerce Room

Online Stand on the WMF platform with visibility as Main Sponsor

GoDaddy - Onsite

During the last edition, the WMF hosted one of the stages of the GoTour, the GoDaddy tour dedicated to the "Vere Imprese Competition", which offered €20,000 in communication to promote a small or medium-sized business, a tech startup or an individual business. In the external Expo Area, the WMF organized activities for GoDaddy such as:

Relaxation Area and Beer Point, which offered the sponsor the opportunity to carry out networking activities with the participants, aimed at scouting all those entrepreneurial realities eligible for the Vere Imprese competition.

Speed ​​Meeting, with a dedicated area and visibility provided to the sponsor within a business meetings area, animated by mini meetings lasting 3 minutes, for an informal and lively format.

The collaboration continued even after the end of the Festival, through support for the realization of the final of the GoTour competition, in Milan.

Startup For Sustainability sponsored by TIM

Innovation represents a concrete opportunity for the social and economic development not only of our country but of the world and the WMF has always worked to promote the development of an innovative ecosystem. For this reason, TIM has chosen to sponsor and support the Startup For Sustainability call created by the WMF in 2021.

The call has collected over 100 applications from startups, which have proposed their innovative entrepreneurial project with a focus on some of the Sustainabe Development Goals of the 2030 Agenda, identifying virtuous models and tools for a more sustainable future. The winning projects will be able to present their innovative reality to investors, incubators and international companies directly in the Startup District of the WMF2022, at the Rimini Fair, while the first classified UP2You, will also be able to take its startup and its mission abroad by taking part in the WMF International Roadshow.