Digital Strategy

Digital Strategy

In this stage, experts revealed strategies for successfully navigating the digital future. It was an exploration of the latest trends—from AI to automation—to create effective action plans and achieve business goals. We learned how to develop integrated and innovative digital strategies that drive growth and innovation.

Room Hosting

Enrico Gualandi
Enrico Gualandi
Responsabile Marketing
Websolute
Viola Poggetti
Viola Poggetti
Responsabile Marketing
Karpeta Srl
Fabrizio Di Pierro
Fabrizio Di Pierro
CSO
Clever SRL
4 JUNE
5 JUNE
6 JUNE
04 june 08:30
05 june 08:30
06 june 08:30
05 june 11:50 - 12:30
40 min
In digital, strategy and tactics constantly influence and blend into each other. A strategic idea can inspire tactical actions, while a successful tactic can redefine the strategic vision. But beware: confusing the two is risky. In the fast-paced world of trends and quick fixes, it’s easy to lose balance and mistake reactivity for planning. In this talk, you’ll discover how to recognize the boundary between them and how to use tactics without betraying your strategy. Or maybe not.
05 june 12:40 - 13:20
40 min
In his talk, Jacopo Bordin will explore why in the digital age the challenge is not to become a big brand, but to become big for your audience, and how this new paradigm especially represents an opportunity for SMEs. Where once the loudest voice won, now the paths to success are broader. It’s no longer about popularity or niches. Popularity is a matter of niches. Because the real transformation of digital is not technological, but cultural.
05 june 14:00 - 14:20
20 min
Measure what matters: come mettere l’incrementalità al centro della tua strategia di Measurement.
05 june 14:20 - 14:40
20 min
Our decision-making is changing: from conscious choices to processes co-guided by intelligent agents. This talk explores how cognitive biases, neuromarketing, and artificial intelligence will interact in a new form of cognitive collaboration between the human and artificial mind. The goal is to explore how effective and AI-aware digital strategies can help build tangible brand advantages and create evolved, conscious decision-making experiences for users.
05 june 14:50 - 15:30
40 min
In today’s digital landscape, web agencies face not only the challenge of technological innovation but also increasingly stringent regulatory compliance requirements, including GDPR, digital accessibility, and the NIS2 directive. A winning digital strategy involves a single point of contact capable of integrating these complex aspects into simple and immediate solutions. This talk will explore how Team.blue, through a comprehensive suite of digital and integrated compliance services (Register, Iubenda, Accessy Way), enables web agencies to focus their energies on development and innovation. We will showcase success stories where agencies, adopting a strategy based on a single expert partner, have gained tangible competitive advantages and significant improvements in operational efficiency and regulatory compliance.This talk is sponsored.
05 june 15:40 - 16:20
40 min
In a world obsessed with optimization, where algorithms dictate strategies and small improvements are celebrated, brands risk becoming prisoners of convention. But optimization, no matter how efficient, is not transformative: it’s just doing the same thing better. True growth and real breakthroughs don’t come from perfecting the existing system—they come from breaking it.
06 june 11:50 - 12:30
40 min
What we discovered from analyzing 900,000 Google Business Profile listings across various sectors in Italy. Are the profiles well managed? In what ways? Are there any standout examples to take as benchmarks? What are the most common issues found?
06 june 12:40 - 13:20
40 min
In a complex and automated world, the true value of the human being lies in strategic thinking. Until now, we didn’t have time to think because it was necessary to do, produce, and be present before being consistent. Today, with activities automated by technology and AI, we have the time to reflect on what, how, and why to do things. This talk presents the methodology, analyses, and tools to understand how to create, define, and execute a business strategy—also leveraging AI.
06 june 14:00 - 14:40
40 min
Uniamo 3 canali fondamentali in una strategia full-funnel dove l'advertising è contaminato dall'email marketing e WhatsApp Automation per creare una relazione duratura tra brand e persone, riducendo i costi pubblicitari aumentando LTV.
06 june 14:50 - 15:10
20 min
This talk is sponsored.
06 june 15:10 - 15:30
20 min
It’s time to abandon the illusion of digital as a quick-fix tactic. Digital advertising is a vast and hyper-competitive ecosystem where the brand is the true driver. It’s no longer just a tool for direct performance but a strategic pillar for communication. From Connected TV (CTV) to Digital Out-of-Home (DOOH), every digital touchpoint influences the customer journey. Don’t relegate it to mere testing. Don’t activate it last. Integrate it strategically by leveraging its cross-channel impact, measurable through advanced models like marketing mix modeling, and build a presence that goes far beyond a click or a single sale.
06 june 15:40 - 16:20
40 min
With over 140 million unique daily users worldwide on Copilot, Microsoft Advertising is exploring new frontiers in the digital advertising landscape. In this presentation, we’ll guide you through our innovative vision, show how users interact with Copilot, and share tips to help you optimize your online positioning strategies effectively.