At the upcoming edition of WMF - We Make Future, taking place at BolognaFiere from June 4 to 6, 2025, the AI Global Summit will be held, an international event dedicated to Artificial Intelligence.
Over the three days, the event will gather industry experts and professionals from around the world. There will be educational AI stages focusing on ethical and business applications. The Mainstage will feature keynote speakers, experts, and companies sharing insights and perspectives on AI development globally. Additionally, the Expo Area will showcase innovative tools, software prototypes, advanced robotics, and will host extensive B2B meetings and business activities.
Moreover, institutional panels and working sessions on AI regulation will be featured, along with awards for the best startups with technological and innovative projects using AI in industrial or research fields.
The AI Global Summit is part of WMF for AI, initiatives aimed at promoting awareness, skills, and education in Artificial Intelligence, with the goal of fostering responsible use of new technological tools for positive impact on territories, businesses, institutions, and society as a whole.
Discover all the opportunities at the AI Global Summit and purchase your dedicated ticket!
In this stage, industry experts revealed strategies to engage the audience of the future. It was an opportunity to explore the latest trends—from AI to personalization—and to create content that resonates in an ever-evolving digital landscape..
Social Media Strategies
The Social Media Strategies stage offered educational content focused on the most effective strategies to optimize social media presence. Techniques were explored to analyze and improve performance, create impactful content, and leverage the latest trends to maximize engagement. It was an opportunity to explore best practices, delve into successful case studies, and understand the evolution of digital marketing.
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AI Plenary
The AI Plenary Stage served as a key hub for exploring the most advanced developments in artificial intelligence. Through keynotes and talks by international experts, the stage offered in-depth analysis of technological advancements, strategic applications, and the impact of AI across various sectors. It was an opportunity to understand the potential of this revolution and the challenges ahead, at the intersection of innovation, ethics, and digital transformation.
Data Analytics
In the digital landscape, data is the engine of innovation. In this stage, we explored the most advanced methodologies for data analysis, modeling, and management, diving into predictive analytics, process automation, and the use of artificial intelligence. Industry experts examined tools and strategies to turn data into strategic insights, enhancing decision-making accuracy and the effectiveness of business strategies.
Advertising
The Advertising stage was dedicated to the evolution of digital communication, focusing on new technologies, advanced strategies, and best practices to maximize campaign performance. Industry experts analyzed innovative tools, targeting models, and emerging trends to help businesses enhance the effectiveness and impact of their promotional strategies.
Generative AI
In this stage, we explored the frontiers of Generative AI, merging artificial intelligence and creativity in a rapidly evolving field. Through expert talks, we discovered how generative AI is shaping the future of content marketing, branding, and digital communication.
Digital Strategy
In this stage, experts revealed strategies for successfully navigating the digital future. It was an exploration of the latest trends—from AI to automation—to create effective action plans and achieve business goals. We learned how to develop integrated and innovative digital strategies that drive growth and innovation.
Brand
In this stage, we explored strategies for building strong and relevant brand identities for the future. It was an in-depth look at the latest trends—from sustainability to user experience—to create brands that inspire trust and loyalty, shaping authentic and lasting brand narratives in the digital age.
Social Adv
In this stage, experts revealed strategies to maximize the impact of advertising campaigns on social media. It was an in-depth dive into the latest trends—from automation to AI—to optimize targeting, budget, and results.
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AI Marketing
In this stage, experts revealed how artificial intelligence is revolutionizing marketing. It was an exploration of real-world use cases—from automation to predictive personalization—to create high-performing campaigns and leverage AI tools to drive business growth.
Machine Learning
The Machine Learning stage delved into the techniques, algorithms, and practical applications that are revolutionizing the world of data and artificial intelligence. Industry experts explored the latest innovations—from predictive models to generative AI—along with algorithm optimization and data interpretability. It was an opportunity to discover how machine learning is transforming industry, research, and business.
SEO
This stage was dedicated to the most effective SEO strategies, essential for increasing visibility and ranking on search engines. From technical optimization to valuable content, as well as link building and search algorithms, industry experts explored the best practices to improve online performance. It was an opportunity to discover tools, trends, and advanced techniques to climb and maintain the top positions in organic search results.
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AI Agents
AI Agents are redefining the future of business by transforming the interaction between humans and machines. This stage explored their most advanced applications, from intelligent automation to advanced conversational interfaces, and autonomous decision-making models. Strategies, best practices, and real-world examples guided the analysis of how these systems are optimizing processes, reducing costs, and creating new opportunities for business innovation.
E-Commerce
The E-commerce stage was dedicated to the most effective strategies for optimizing sales. It covered innovations in digital marketing, the most advanced technological solutions, and best practices to enhance the customer experience. It was an opportunity to discover emerging trends and the most interesting integrations through insights from industry experts.
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Influencer Marketing
In this stage, experts revealed strategies for building authentic and impactful partnerships. It was an exploration of new trends—from micro-influencers to emerging platforms—to create campaigns that generate trust and tangible results.
Tourism
The Tourism stage explored innovations and strategies that are redefining the tourism sector in the digital era. From the use of artificial intelligence to personalizing the travel experience, and the new frontiers of destination marketing, industry experts shared tools and best practices to attract, engage, and retain travelers. It was an opportunity to discover how technology and creativity are transforming tourism.
Video & Voice
In this stage, experts revealed strategies to master the new languages of communication. It was a deep dive into cutting-edge video techniques, effective video marketing, and the art of podcasting to create engaging content and build successful brands by crafting multimedia narratives that capture attention and generate impact.
Open Innovation & International Ecosystem
This program aimed to emphasize the value of collaboration among the key players in Open Innovation. The stage offered the opportunity to participate in roundtables, masterclasses, and pitch sessions. At this international stage, the founders of selected startups presented their innovative ideas to entrepreneurs, investors, and stakeholders. Participants explored investment trends, Open Innovation strategies, and the secrets behind success stories.
Impact to Business
This stage provided insight into how companies and communities can work together to enhance the attractiveness and competitiveness of our region by designing actions with a positive impact.
Startup & VC Plenary
In this stage, startup founders and entrepreneurs presented their most innovative projects in the digital and tech fields. It was an opportunity to discover the technologies and ideas that will shape the future, with a focus on social and digital impact.
Future of Entrepreneurship
In this stage, experts and successful startup founders shared strategies for launching and growing innovative businesses. It was an immersion into the latest trends—from lean startup to growth hacking—to transform ideas into successful ventures with the goal of inspiring and providing the tools to navigate the ever-evolving entrepreneurial landscape.
Cybersecurity
The Cybersecurity stage delved into the challenges and strategies for protecting data, infrastructure, and digital systems from cyber threats. Through talks by industry experts, topics such as network security, privacy protection, defense against cyber threats, and risk management were explored. It was an opportunity to deepen knowledge of best practices and discover the most advanced technologies to ensure security in the digital world.
Coding Backend
This stage was dedicated to the architectures and technologies that power modern applications, exploring best practices for back-end development and the most advanced cloud solutions. Topics such as scalability, security, microservices, and serverless infrastructures were covered in depth. Industry experts guided the analysis of tools and methodologies to build high-performance, resilient systems ready for the digital future.
DevOps & Cloud
In this stage, industry experts explored the methodologies and technologies that are redefining the development and management of cloud applications. They revealed the principles, practices, and latest trends in the world of DevOps and Cloud Computing.
Future of Work
The stage dedicated to the world of work explored transformations in human resources and digital skills, analyzing challenges and opportunities in a constantly evolving market. Industry experts shared insights on new trends—from upskilling to talent acquisition strategies—offering a look at future professional scenarios and the key skills needed to stay competitive.
Future of Journalism
In this stage, experts explored the new frontiers of information in the digital era. An analysis of emerging trends—from AI to immersive journalism—to understand the future of storytelling and communication. We examined tools and strategies to navigate the ever-evolving media landscape while maintaining the integrity and impact of journalism.
Legal Tech
The Legal Tech stage explored the evolution of law in the digital era, analyzing the role of technology in regulation, privacy, and data management. Industry experts delved into topics such as artificial intelligence in law, regulatory compliance, and the legal challenges of innovation. It was an opportunity to understand how digital is transforming the legal landscape and professions.
Coding Frontend
This stage was dedicated to front-end technologies and best practices, focusing on performance, accessibility, and user experience. Modern frameworks, new trends in web design, and strategies to create intuitive and high-performing interfaces were explored in depth. Industry experts shared advanced techniques to develop innovative digital products, optimized for all devices and aligned with user needs.
UX & UI
The UX & UI stage, powered by Architecta, was dedicated to the best practices in user experience and digital interface design. Topics such as inclusive design, usability, and interaction design were explored with contributions from industry experts. It was an opportunity to explore tools and methodologies to create intuitive, accessible, and engaging experiences, putting the user at the center of the design process.
In partnership with
In partnership with
Mainstage
The Mainstage is the main stage of WMF – We Make Future: it hosted talks, panels, and roundtables on future trends, shows and entertainment, exclusive presentations of products and services, as well as interviews and reflections on innovative topics with high social impact. The Mainstage was all this and much more. It is the symbolic meeting place for the WMF community. Over the course of the three-day event, it brought together all the key players contributing to building a better, shared, inclusive, and sustainable future.
ChatGPT & Gemini
In this stage, some experts shared their perspectives on the evolution of conversational AI and the role that ChatGPT & Gemini will increasingly play in shaping our digital future.
Tech for No Profit
In this stage, we explored how technology can amplify the impact of nonprofit organizations. From digital innovation to data analysis, we discovered tools to optimize operations and engage supporters. The goal: to promote the adoption of accessible and effective technological solutions for a stronger and more resilient nonprofit sector.
Digital For PMI
This stage was dedicated to small and medium-sized enterprises. Here, industry experts shared digital solutions to improve the effectiveness and efficiency of SMEs, contributing to their development within the region.
Content Creators
The Content Creators stage brought to the spotlight the key players in content creation, exploring trends, strategies, and tools to create successful content. Through interviews, panels, and live performances, creators, experts, and communities engaged in discussions on storytelling, monetization, and digital innovation. A dynamic space to delve into the sector’s evolution and new opportunities in the world of social media and digital platforms.
In partnership with
In partnership with
Tech for Business
In this stage, we explored how emerging technologies are transforming the business world. From artificial intelligence to cloud computing, we discovered how to optimize processes, improve productivity, and create new business opportunities.
Ethics & AI
Artificial intelligence is not just a technological revolution, but a change that redefines the relationship between humans, society, and machines. This stage delved into the ethical implications of AI, exploring topics such as its impact on language, data governance, and the human role in automation. Through discussions with experts, challenges and opportunities were analyzed to build a more fair, inclusive, and conscious digital future.
Book Presentation
In this stage, visionary authors presented their books on digital innovation, social change, and the future of marketing. A unique opportunity to discover new ideas and perspectives through stimulating dialogues and insights on cutting-edge topics. The goal: to inspire reflection and personal growth by exploring the narratives that will shape the future.
AI for Health
In this stage, in partnership with the Gimbe Foundation, experts explored the revolutionary applications of artificial intelligence in the healthcare sector. From predictive diagnostics to personalized medicine, we discovered how AI is transforming care and wellness. The goal: to understand the potentials and challenges of AI in healthcare, for a future where technology and health integrate for the benefit of humanity.
In partnership with
AI Solutions
In this stage, companies presented their innovative solutions based on artificial intelligence. From predictive analytics tools to advanced automation systems, we discovered how AI is transforming a wide range of industries. An opportunity to connect supply and demand while exploring the latest frontiers of AI applied to business.
Climate Change
In this stage, in partnership with ECCO Think Tank, experts explored technological solutions to tackle the climate crisis. From renewable energy to the circular economy, we discovered how innovation can drive the transition towards a sustainable future. The goal: to inspire concrete actions and promote a collaborative approach to protect our planet.
In partnership with
Future of Education
In this stage, we aimed to analyze the innovative technologies and new educational models shaping the evolution of education. Industry experts illustrated how these technologies are radically transforming the learning experience.
GovTech
The GovTech stage represented an opportunity for dialogue between institutions, the economy, and society on the future of Artificial Intelligence. The challenges related to regulation, governance, and the social and ethical impacts of new technologies were discussed, with the goal of outlining guidelines for the digital future.
Digital Marketing & Business Solutions
In this stage, speakers delved into digital strategies and business solutions to support company growth. From process optimization to marketing automation, including CRM, lead generation, and new sales models, the stage offered practical insights to improve performance and tackle the challenges of the digital market.
Innovation Film Fest
In this stage, storytelling met innovation. Experts explained how new technologies are revolutionizing film production and consumption, thus redefining the way cinema is made.
Future of Planet
In this stage, we explored technological solutions to promote sustainability and address global environmental challenges. We discovered how technology can be a key driver for the transition toward a more sustainable future. The goal was to stimulate discussions, share best practices, and foster collaborations that can lead to concrete actions for a positive impact on our planet and society.
Future of Mobility
On this open stage, we had the opportunity to listen to presentations of student projects aimed at participating in international competitions focused on sustainable mobility, as well as collaborations between businesses, universities, and regional authorities in this field, and more generally in terms of applied research, particularly in the automotive sector.
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Future of Music & Arts
In this stage, experts revealed the fusion between creative disciplines and emerging technologies, showing how technology is redefining the boundaries of music and art through new, unprecedented experiences.
Arena - Debate for Future
On this stage, experts and visionaries engaged in passionate debates about the possible futures of various sectors. An opportunity to explore new scenarios, exchange innovative ideas, and encourage critical reflection. The goal: to shape a shared vision of the future through constructive dialogue and the exchange of perspectives.
Gaming & Esports
This space was dedicated to anyone who loves gaming, whether amateur or competitive, and offered the opportunity to engage with industry experts and get hands-on experience with the most advanced technologies.
In partnership with
In partnership with
Girls Code It Better Code&Tell
Ideas, people, and technologies came together on the Code&Tell stage to showcase how digital creativity and collaboration between public and private sectors, schools and businesses, can generate real innovation. A community in motion, connected by shared experiences, bold visions, and practical tools. Each speech was an invitation to embrace change, break the mold, and build a more inclusive, sustainable, and collaborative future. Together, we can make a difference.
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AI Ethics & Innovation
The AI Ethics & Innovation Stage at WMF 2025 hosted the official launch of Rethic.AI, the first Italian business network dedicated exclusively to promoting ethical, safe, and responsible AI.
During the morning session, the network’s goals, founding members, initial participating companies, and the visions of its Ethical Board were presented, along with a discussion on the current state of the art, challenges, and ethical opportunities in an era of industrial transformation accelerated by AI.
In the afternoon, we explored the network’s first research working groups focused on creating innovative frameworks to provide practical support for Italian companies. This was followed by success stories directly from market-leading companies, sharing how they are integrating ethics into their AI processes, products, and strategies with a focus on sustainable and responsible business.
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Future Marketing Corner
In this stage, the Search On team delved into the changes that artificial intelligence is bringing to digital marketing. Key topics such as strategy, tracking, advertising, and content were addressed, offering a concrete perspective to tackle current challenges and seize new opportunities in the digital landscape.
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Open Arena - Innovation Stardust
The Open Arena was the flagship innovation hub at WMF 2025: a 240 sqm space where startups, companies, and professionals came together to create the future.
A unique space station to discover trends, generate business opportunities, and build connections between galaxies that would otherwise remain distant.
There are no sessions in the selected stage on this day.
Session for 04 june
04 june
09:30 - 10:00
Mainstage
Urban Impressionism Electro Set
Dardust
Producer & Artist
04 june
10:00 - 10:15
Mainstage
Opening Ceremony WMF 2025
Eleonora Bruni
EMERGENCY
Midwifery Specialist
Karma B
Drag Artists
Don Mattia Ferrari
Chaplain
Mediterranea Savin Humans
Dardust
Producer & Artist
04 june
10:15 - 10:30
Mainstage
Welcome to WMF 2025!
Cosmano Lombardo
Chairman
WMF - We Make Future
04 june
10:30 - 10:40
Mainstage
Building a National AI Strategy - Institutional Greetings
Anna Ascani
Vice-President Chamber of Deputies
04 june
10:40 - 10:55
Mainstage
Accelerating our Future with AI and Earth Observation
Giuseppe Borghi
Head of the Φ-lab Division
ESA - European Space Agency
04 june
10:55 - 11:10
Mainstage
Borderless Geopolitics
Simonetta Di Pippo
Head of SEE
SDA Bocconi School of Management
04 june
11:00 - 11:20
AI for Health
L'Intelligenza Artificiale in Sanità
L’intelligenza artificiale (AI) rappresenta una delle innovazioni tecnologiche più rilevanti del nostro tempo, destinata a trasformare profondamente anche il settore sanitario. Dalla diagnosi alla prognosi, dalla gestione dei dati clinici alla personalizzazione dei trattamenti, le applicazioni dell’AI stanno già mostrando un impatto potenziale su tutti i livelli della cura e dell’organizzazione sanitaria. Tuttavia, da grandi potenzialità derivano anche grandi responsabilità: è fondamentale comprendere i rischi, i bias e le implicazioni etiche e legali dell’AI, affinché questa venga utilizzata tutelando i diritti di tutte le persone coinvolte.Questa relazione introduttiva ha l’obiettivo di fornire un inquadramento generale sul tema, offrendo ai partecipanti una panoramica delle opportunità, dei limiti e delle sfide legate all’adozione dell’AI in sanità.
Tiziano Innocenti
Direttore Unità di Metodologia della Ricerca
Fondazione GIMBE
04 june
11:00 - 11:20
AI Solutions
Benvenuti nella fiera del rumore. Prego, urlate forte
Parlare a persone in un mondo di macchine, sommersi dal rumore di fondo ed Agenti AI che ci superano per quantità e, spesso, qualità dei contenuti. Come poter impostare una strategia di automation marketing che ci permetta di emergere? Ed a quale costo? Molte domande ed alcune risposte, per adattarsi ad un mondo in evoluzione.
Roberto Tarzia
COO & Co-Founder
Active Powered
04 june
11:00 - 11:20
Content Creators
Green Content che funziona: costruire una community attraverso la sostenibilità
Come nasce e ed evolve un progetto di content creation focalizzato sulla sostenibilità? Il percorso di @aliceful che ha trasformato la passione per la sostenibilità nella sua missione ad impatto. Ci condividerà il suo percorso: il cambio vita, il panorama italiano, la crescita, la gestione della community e le collaborazioni autentiche. Uno sguardo onesto e pratico su opportunità, sfide e lezioni apprese nel mondo dei contenuti green.
Alice Pomiato
Green Content Creator & Educator
aliceful
04 june
11:10 - 11:20
Mainstage
Affectionate Intelligence: Amplifying the Human Experience in the Age of AI
Alicia Hanf
Head of Institutional Ecosystem Partnerships
LG NOVA - LG Electronics
04 june
11:20 - 11:35
Mainstage
AI for Health: Shaping the Future of Humanity
Simone Bianco
Principal Investigator and Director of Computational Biology
Altos Labs Bay Area Institute of Science
04 june
11:20 - 11:40
AI for Health
Title Soon Online
Laura Costanza Weber
Project Manager TEF Health
Politecnico di Milano
Evaristo Cisbani
Dirigente di Ricerca
Istituto Superiore di Sanità
04 june
11:20 - 11:40
AI Solutions
Intelligenza artificiale e comunità energetiche
Intelligenza Artificiale, tecnologia e sostenibilità: dal singolo cittadino alla comunità. Le Comunità Energetiche Rinnovabili viste come il primo passo per agire insieme, con un approccio etico, per il benessere del pianeta in un mondo sempre più tecnologico dove l’intelligenza artificiale e il digitale sono ormai parte della quotidianità.
Luca Marton
Partner
Paper Eco Srl
04 june
11:20 - 11:40
Content Creators
From Thesis to Timeline: How I Landed on Instagram (Almost by Accident)
From Degree in Communication Science to 'By Chance' Content Creator: The Story of a Non-Linear Career Path, Made of Unexpected Turns, Creativity and Some Good Luck.
Elisa Nicoli
Green Creator
04 june
11:35 - 11:55
Mainstage
Future of AI & Humanity
Federico Faggin
Physicist & Microchip Inventor
04 june
11:50 - 12:30
Machine Learning
Memory optimizations in Machine Learning
The evolution of AI has largely been shaped by advancements in compute power. However, an equally critical factor—memory—has emerged as a defining bottleneck for the next generation of AI infrastructure. While GPUs and TPUs have seen exponential improvements in FLOPS, memory bandwidth and capacity have struggled to keep pace. Today, training and inference at scale are constrained as much by memory limitations as by compute. The financial implications are staggering: High-Bandwidth Memory (HBM) now costs nearly as much as compute, and memory bandwidth is one of the leading constraints in large-scale AI deployments. The infrastructure of tomorrow must be designed with memory as a first-class consideration. This keynote explores the increasing role of memory in AI workloads, real-world examples of memory bottlenecks, and strategies for designing AI infrastructure that balances compute and memory effectively.
Tejas Chopra
Senior Engineer
Netflix
04 june
11:50 - 12:10
AI Marketing
Next Five: AI & Marketing (Title Soon Online)
Marco Quadrella
COO Consulting
Search On Media Group
04 june
11:55 - 12:10
Mainstage
War Journalism: Finding Humanity Through My Eyes
Plestia Alaqad
Journalist & Poet
04 june
12:10 - 12:30
Mainstage
Digging the Truth Through Storyelling
Pablo Trincia
Podcaster, Storyteller & Journalist
04 june
12:10 - 12:30
AI Marketing
Supercomputing and Big Data in Marketing: Strategies for the Communication of the Future
Artificial Intelligence, Supercomputing, and Big Data are transforming communication and marketing. The ICSC Observatory, in collaboration with IAB Italy, has analyzed this evolution by collecting innovative use cases and outlining future scenarios. In this talk, we will present the main findings of the research to understand how new technologies are reshaping strategies, professions, and business models in the industry.
Eleonora Barelli
Head of Education and Foresight
International Foundation Big Data and Artificial Intelligence for Human Development
04 june
12:20 - 12:40
AI Solutions
Teo: il tuo alleato fiscale quotidiano
Teo è nato da un problema concreto: troppe ore perse tra dubbi fiscali, norme complesse e ricerche infinite. Da lì è iniziato un percorso per creare un’AI capace di aiutare davvero, con risposte chiare, esempi pratici e un linguaggio semplice. È il frutto dell’esperienza sul campo di Fiscal Focus (quotidiano fiscale) e Shakazamba (AI-tech company) e parla la lingua di chi vive ogni giorno la fiscalità. In questo speech racconteremo la nascita di Teo, la sua evoluzione e il nostro obiettivo: rendere le regole comprensibili e dare strumenti concreti a chi deve applicarle.
Mattia Gigliotti
General Manager
Fiscal Focus
Christian Contardi
Founder & CEO
SHAKAZAMBA
04 june
12:20 - 12:40
Content Creators
Il gioco dell'attenzione nei contenuti: come far si che le persone guardino i tuoi contenuti
Ogni giorno vengono pubblicati milioni di contenuti, perchè una persona dovrebbe guardare proprio il tuo? Oggi le piattaforme sono diventate un grande gioco dell'attenzione, per poterla ottenere si possono utilizzare moltissime tecniche. Dai 3 Hook nei video, passando per i temi che vengono trattati, fino allo stile da utilizzare. Inoltre l'attenzione ogni giorno si sposta e cambia. Quindi in questo speech andrò a spiegare proprio come riuscire a vincere in questo gioco dell'attenzione.
Federico Rognoni
CEO & Founder
Atomical
04 june
12:20 - 12:40
AI for Health
L'evoluzione dell'AI in medicina nell'era delle data regulations
Per migliorare gli strumenti AI servono dati. Dati che in ambito medico prevedono molte limitazioni per l'accesso. Ma come puo' la medicina avanzare se l'accesso ai dati che potrebbero facilitare l'evoluzione e' limitato? Una delle soluzioni consiste nell'apprendimento federato o Federated Learning. In questa sessione scopriremo in cosa consiste e come puo' essere usato per sbloccare gli strumenti del futuro nel rispetto delle data regulations.
Walter Riviera
AI advisor and Educator | Ex AI Technical Director @Intel
Walterbot
04 june
12:30 - 12:40
Mainstage
From NBA to Content Creation: the future of Entrepreneurship
Ale Della Giusta
Content Creator
04 june
12:40 - 13:00
Content Creators
Inclusione e identità: raccontarsi online per costruire comunità più consapevoli
Un’intervista a Tasnim Ali, content creator che utilizza i propri social come spazi di inclusione, dialogo e rappresentazione. Un confronto su identità, narrazione personale e potere della creatività digitale per abbattere stereotipi e costruire ponti tra culture.
Tasnim Ali
Content Creator
04 june
12:40 - 13:00
AI Solutions
Non lasciare che l'AI parli per te: prima trova il tuo Archetipo di Brand
In un mercato saturo e accelerato dall’intelligenza artificiale, molti brand rischiano di trasmettere messaggi incoerenti e confusi. Per evitare che l’AI amplifichi errori di posizionamento, serve prima una solida identità. Gli archetipi di Jung offrono una soluzione potente e affascinante per costruire un brand con personalità chiara e autentica. Per scoprire come trasformare il tuo brand in un punto di riferimento riconoscibile e autorevole, anche nell’era dell’AI, non perdere questo speech.
Marco Schonhaut
Founder & CEO
Schonhaut Advisory
04 june
12:40 - 13:20
Machine Learning
Open-Source Architecture for GenAI Applications
A custom AI chatbot that knows exactly what you need because it’s trained on your own data. We implemented MiniPilot, and it’s open-source. MiniPilot is not just an application — it’s a powerful architecture for building personalized AI chatbots. It combines the speed of Redis for vector retrieval with the power of models like ChatGPT, creating a scalable, fast, and user-friendly system. Generative AI and Redis are revolutionizing knowledge management, and MiniPilot is at the heart of this evolution.
Mirko Ortensi
Product Manager Developer Experience
Redis
Luigi Fugaro
Senior Field Engineer
Redis
04 june
12:40 - 13:20
Cybersecurity
Cybersecurity at the Edge: why should we care about, and why now!
The edge cloud, as natural evolution of cloud computing, is becoming a hybrid multi-cloud environment, federating communication and computing assets from operators, service providers and hyperscalers. Also emerging edge AI workloads and massive usage of data are imposing many challenges in terms of security and compliance with regulations, which are business critical. Furthermore, Multi-access Edge Computing (MEC) scenarios are characterized by a complex multi-vendor, multi-supplier, multi-set of equipment including both HW and SW devices. Given this overall level of system heterogeneity, areas of security, trust, and privacy are key topics for the edge environments. This talk will provide a must-have overview on edge computing cybersecurity, with updates also on standards, compliance and best practices from the industry.
Dario Sabella
Chairman
ETSI MEC
04 june
12:40 - 12:45
Mainstage
Closing Session
Session 1 Day 1
04 june
12:40 - 13:00
AI for Health
Peer-reviewing aumentato: Co-Thinker, Deep Research e Co-Pilot per manoscritti scientifici
Un percorso human-in-the-loop che integra agenti Co-Thinker multiruolo, Deep Research e Co-Pilot editoriale per supportare l'arricchimento di un manoscritto scientifico. Mostreremo come tre revisioni AI complementari generino una matrice di criticità, come la funzione Deep Research faciliti il superamento dei gap conoscitivi e come l'interfaccia canvas GPT agevoli lo step finale di revisione guidata.
Simone Salemme
Neurologo
University of Modena and Reggio Emilia
04 june
12:40 - 12:50
AI Plenary
Critique of Artificial Reason
Massimo Chiriatti
Chief Technical & Innovation Officer
Lenovo
04 june
12:40 - 13:00
AI Marketing
Digital Gold: Monetizing Data Amid AI, Privacy, and New Rules of the Game
Is data the new oil? Only if refined with AI. We analyze the main monetization techniques available today—from direct audience sales to clean rooms—and how artificial intelligence becomes the driving force behind it all.
Paolo Dello Vicario
Co-Founder - CEO
ByTek - Datrix
04 june
13:00 - 13:20
AI Plenary
Small Budgets, Big Results: How AI Could Be a Game-Changer for Niche Sports
In an increasingly competitive sports landscape dominated by major investments, Artificial Intelligence stands out as a key resource for smaller organizations, often disadvantaged by limited financial means and low visibility. This talk will provide a general overview of AI applications in sports, with a specific focus on how advanced technologies—now accessible even with modest budgets—can help close the gap between mainstream and niche sports. From marketing to scouting, from promotion to athletic performance, AI today enables niche clubs and federations to achieve results that would have been unimaginable just a few years ago. Through concrete examples and future scenarios, the session will explore the opportunities, strategies, and challenges that AI technologies offer in driving exponential and sustainable growth for lesser-known sports, helping small organizations become major players.
Alessandro Noto
Digital Marketing & Communication Strategist
Federazione Italiana Scherma
04 june
13:00 - 13:20
AI Marketing
AI and Digital Marketing: Automation, Performance, and Quality
How we industrialized a scalable enterprise AI system to optimize digital content, leveraging an advanced architecture based on RAG (Retrieval Augmented Generation) systems with automated SEO validation, localization, quality control, and technical accuracy checks. This ensures brand editorial standards through workflow industrialization and amplifies brand performance. This session illustrates the journey that took AI from proof-of-concept to a productive enterprise system capable of generating measurable and scalable results.
Riccardo Gaffuri
Digital Innovation Director
Pro Web Consulting - Cerved Group S.p.A
04 june
14:00 - 14:20
AI Plenary
Key trends in AI and how the space is evolving
Nestor Maslej
Research Manager
Stanford HAI
04 june
14:00 - 14:40
AI Marketing
Artificial Intelligence and Neuroscience: What Changes When the User Becomes an Algorithm?
Neuromartech is already here: it’s not a dystopia but a new market. The user becomes an abstraction, our digital twin lives experiences on our behalf, and it’s an algorithm that gets emotionally engaged with content created by another algorithm. What exactly is Neuromartech, which companies are driving it, what solutions are already available on the market, and what risks arise when we remove humans from the Customer Experience equation? As the Director of the International Neuromartech Observatory, I will present unique data and insights on this emerging market, and offer the audience some reflections on Ethics in AI.
Giovanni Pola
Ceo & Founder
GreatPixel
04 june
14:00 - 14:40
Cybersecurity
Il mio fornitore? E’ bravo, ma ha 6 in Cybercondotta
Gli attachi cibernetici arrivano in gran parte dalla supply chain. Indipendentemente dal fatto che siate piccoli o grandi fornitori, per lavorare nelle medie/grandi imprese nazionali ed estere, la selezione del fornitore passa anche da una valutazione del rischio cyber, sempre più spinta da normative europee che richiedono la misurazione e verifica della resilienza cyber della terze parti. Ma non finisce qui: il rating finanziario sarà sempre più influenzato dal rating Cyber. L'intervento ha l'obiettivo di illustrare nel dettaglio lo scenario appena descritto e di spiegare come avvengono questi controlli che non saranno una tantum ma un "continuous monitoring" per tutta la durata dei contratti.
Stefano Fratepietro
CEO
Cyberating Srl
04 june
14:00 - 14:40
Machine Learning
Micro Models, Macro Benefits: What’s Beyond LLMs?
Today, talking about artificial intelligence often automatically means discussing multimodal LLMs. Fueled by hype and widespread inexperience, these ultra-powerful models are often used even for simple tasks where much lighter (and more efficient) solutions would be more than enough. In this talk, we will pragmatically explore how to integrate AI at the product level, evaluating when it makes sense to leverage an LLM and when smaller models actually bring greater benefits in terms of cost, performance, and technical sustainability.
Matteo Pulcrano
AI Engineer
Humans.tech
04 june
14:20 - 14:40
AI Plenary
AI is your Lamborghini, but you forgot to take driving lessons
Edward Morris
CEO & Lead Prompt Engineer
Enigmatica
04 june
14:40 - 15:00
AI for Health
Progettare Intelligenze Artificiali per il mondo umano: valori, norme e implicazioni etiche
Come possiamo progettare Intelligenze Artificiali che rispettino i valori umani, le norme culturali e il senso etico della cura? La risposta è non dimenticarsi dell'esser umano. Un approccio antropocentrico all’AI, dove empatia, intenzionalità percepita e responsabilità morale diventano elementi chiave per costruire tecnologie davvero integrate nella nostra società.
Serena Marchesi
ricercatrice Social cognition in human-robot interaction
Istituto Italiano di Tecnologia
04 june
14:40 - 15:00
Content Creators
Non era il mio piano, era il mio destino: da ingegnere a voce per chi non ha voce
Una laurea in ingegneria biomedica, una vita “giusta” sulla carta. Ma la felicità è arrivata quando ho seguito la mia missione: parlare di cani di assistenza, di salute mentale, rompendo il silenzio e accendendo speranza, contro ogni pregiudizio. Oggi sono una content creator, un’autrice, e una voce per chi si sente perso. Perché a volte la vera rivoluzione è cambiare rotta — e scegliere se stessi.
Sophie Bertocchi
Content creator e autrice
help.me.rose
04 june
14:40 - 15:00
AI Solutions
Agenti Intelligenti: la trasformazione aziendale con l’Intelligenza Artificiale
Gli agenti intelligenti (AI) stanno trasformando il modo di lavorare. Nell'e-commerce descrivono i prodotti. I risultati? Più conversione con meno sforzo. Controllo di gestione: attribuiscono il centro di costo alle fatture. Aiuto che permette ai controller di concentrarsi sulle decisioni strategiche. Vendite: gestiscono gli ordini, i sales si concentrano sulla vendita. Reparti tecnici: scrivono offerte tecniche e documentazione. Soluzioni operative che cambiano le aziende e migliorano il lavoro.
Stefano Borghi
Chief Technology Officer
Dilaxia S.p.A.
04 june
14:50 - 15:30
Machine Learning
AI without the Internet: Upskilling 750 million learners globally
Internet is the single biggest barrier to digital education access and AI penetration. I will talk about how we are providing AI teachers running on complete LLMs that work without the Internet. Our AI teachers have upskilled students of 13 universities, are empowering learners in 4 continents, and in 2025 are working with 2 national governments to upskill their nation. The talk will discuss the path of this innovation and education design breakthroughs. It will also present a technical explanation of how to run AI without active Internet connections to access over 3 billion people who still do not use mobile Internet (Telemedia, 2023).
Dev Aditya
CEO & AI Architect
OIAI by Otermans Institute
04 june
14:50 - 15:30
Cybersecurity
Cloudicante: Il sogno del cloud sta zoppicando su costi e sicurezza
Negli ultimi anni il cloud ha registrato una crescita significativa, spingendo sempre più aziende a migrare i propri servizi. Tuttavia, molte di queste adottano un approccio "lift & shift", replicando l’on-prem nel cloud senza una vera ottimizzazione. Questo porta a infrastrutture poco efficienti, costi elevati e un utilizzo limitato delle tecnologie cloud-native. Un altro aspetto critico è la sicurezza: spesso si considera il cloud come un’entità separata, trascurando il modello di responsabilità condivisa definito dai provider. La scarsa competenza nel settore porta a posture di security inadeguate, aumentando i rischi per dati e applicazioni aziendali. Con questo intervento esploreremo gli errori più comuni nelle migrazioni cloud, il loro impatto su costi e sicurezza e le best practice per una transizione efficace, massimizzando i benefici di un’infrastruttura cloud moderna e sicura.
Fabio Cassanelli
Co-Founder & Chief Operating Officer (COO)
Kokishin
04 june
14:50 - 15:10
AI Plenary
From Speech-to-Speech to Closing: Can Voice AI Outperform Sales Reps?
The silent revolution in sales is already underway: voice AI is reshaping the sales landscape. From the first interaction to the final closing, speech-to-speech technologies are revealing unexpected potential. This session will explore current tools and future developments to understand if—and when—voice-based artificial intelligence can truly rival the persuasive power of human salespeople. A new era of sales is dawning: are you ready to seize the opportunity? This talk is sponsored.
Andrea Gerardi
Project Manager
Reddoak
04 june
14:50 - 15:10
AI Marketing
AI Cupid: Sparking Chemistry Between CMOs and CFOs
What if the chemistry between Marketing and Finance was actually a data-driven science—powered by AI? Forget the struggle of aligning CMO strategies with CFO metrics. AI is your scientific Cupid: firing arrows of precise data to build clarity and trust in the relationship. This smart matchmaker optimizes investments with revolutionary efficiency, saving time and boosting ROI. Through real-world case studies, we’ll show how AI is the secret to winning any CFO’s heart. Get ready to discover the science behind a successful business relationship. This talk is sponsored.
Enrico Candeo
Head of Customer Success
Making Science Italia
04 june
15:00 - 15:20
Content Creators
Non si può più dire niente
Esiste un sottile confine tra libertà di espressione e rispetto degli altri, che a volte sfocia in un “non si può più dire niente”. Cathy insegnerà a riconoscere quando e come il linguaggio può risultare dannoso o offensivo, promuovendo un dialogo rispettoso che non limiti la libertà di parola, ma sensibilizzi alla responsabilità.
Cathy La Torre
CEO & Lawyer
Wild Side Human First - Legali Associate
04 june
15:00 - 15:20
AI Solutions
Hiring, HR and Managment Control Powered by AI: The Julia Ecosystem
I processi di hiring stanno cambiando in un contesto sempre più complesso e specializzato. Julia utilizza l’intelligenza artificiale per ottimizzare lo screening, identificare i talenti migliori e ridurre i bias. È parte di un ecosistema integrato in cui l’AI agisce da collante tra selezione, gestione del personale e controllo di gestione.
Lorenzo Cunto
Software Architect
Julia
Davide Mibelli
AI Engineer
Julia
04 june
15:10 - 15:30
AI Plenary
Unlocking the Power of AI: Efficiency, Market Insights, and Audience Engagement
Join us for an engaging session where we explore the transformative impact of Microsoft's AI on modern enterprises. Discover how Copilot can streamline operations, enhance insights, and make audience engagement more effective. Through practical examples and innovative strategies, learn how to leverage AI to drive efficiency, stay ahead of market trends, and connect with your customers in new and exciting ways. Don't miss this opportunity to unlock the full potential of AI for your organization.
Monica Orsino
Sn Learning and Development Manager
Microsoft
04 june
15:10 - 15:30
AI Marketing
he Next Big Leap: AI-Powered DIY Marketing — Why and How to Offer It
From top Hosting and SaaS providers to Agencies and Large Enterprises – unlock new revenue streams and win over your clients by helping them succeed online. Learn how to grow your customer base, increase ARPU, and reduce churn by delivering what SMBs want most: visibility and online success.This talk is sponsored.
Antonello Pugliese
Senior Account Manager
rankingCoach GmbH
04 june
15:40 - 16:20
Cybersecurity
Deepfake, Artificial Intelligence, and Cybersecurity: Awareness as the First Line of Defense
AI and deepfake technology are reshaping digital interactions, yet their risks remain underestimated. This roundtable explores how deepfakes fuel fraud and disinformation, highlighting the gap between technological mastery and awareness. With 80% of cyberattacks in Italy targeting SMEs, fostering a strong security culture is crucial. We will examine AI’s dual role in both creating and mitigating deepfakes, with insights from FinTech and biometric recognition applications to enhance digital resilience.
Giuseppe Carapellese
CEO & Co Founder
MLR srl
Mara Vendramin
CEO
My Money
Antonio Amendola
AI Strategist & Intl. Relations lead
Icarus
04 june
15:40 - 16:20
Machine Learning
The Size-Performance Paradox: When Tiny Models Fall Short in Edge Optimization
In the realm of edge AI, the conventional wisdom suggests that smaller models naturally translate to faster, more efficient performance on resource-constrained devices. However, my talk will challenge this assumption by unveiling the "size-performance paradox": the reality that choosing a smaller model doesn’t always yield the expected improvements in speed, energy consumption, or real-time reliability. I’ll demonstrate how hardware-aware deep learning compression and careful optimization balance model size with real-world performance, sharing practical insights and case studies for deploying AI on resource-constrained devices. Participants will gain a comprehensive understanding of how to effectively tailor AI models for edge deployment.
Jonna Matthiesen
Deep Learning Researcher
Embedl
04 june
15:40 - 16:00
AI Marketing
Wycon: Beyond Omnichannel — Marketing Evolution in the Age of AI
This talk is sponsored.
Alberto Casu
Marketing Manager
Boraso
Silvia Soroldoni
Client Manager
Boraso Srl
04 june
15:40 - 16:00
AI Plenary
The Future of Travel in the Age of Artificial Intelligence
Travel has always been a deeply human act—driven by curiosity, instinct, and emotion. It’s through travel that we test ourselves, make choices, discover who we are, and decide where we want to go. Artificial Intelligence increasingly searches for us, inspires us, suggests, translates, guides, books, photographs, and reviews… often before we even realize we need it. The journey, once a lived experience, now risks becoming an automated process. So the question is no longer just about tourism, but something deeper: Are we still choosing? Or are we getting used to being chosen? In an age where technology no longer merely assists us but begins to anticipate us, it's time to pause and reflect—not only on what it means to travel, but also on what it means to decide, explore, and live. Let’s uncover together the opportunities and paradoxes of AI-enhanced tourism.
Mirko Lalli
CEO & Founder
The Data Appeal Company SPA
04 june
16:00 - 16:20
AI for Health
AI in corsia: come e perchè si usa l’intelligenza artificiale in un grande ospedale
L’AI è già parte della sanità, anche se spesso se ne parla in termini astratti o futuristici. In questo intervento esploreremo come un grande ospedale – l’IRCCS San Raffaele di Milano – applica concretamente l’AI: dal supporto ai percorsi clinici, alla comunicazione con i pazienti, fino alla revisione dei processi amministrativi. Condivideremo esperienze reali e il modo in cui stiamo affrontando i cambiamenti che questa innovazione porta con sé, incluso il rafforzamento di qualità umane – molto umane – necessarie per governare i progetti di AI
Marco Giacosa
Digital & Innovation Manager
Ospedale San Raffaele
04 june
16:00 - 16:20
AI Marketing
Context Is the Product: Rethinking Reasoning at the Intersection of Agents, Models, and Structured Data
Business value doesn’t emerge from better models, more memory, or structured data alone. It comes from context—a dynamic, goal-driven construct that emerges when specialized agents reason over structured data with large language models to fulfill specific business objectives.
Andrea Volpini
CEO & Co-founder
WordLift
04 june
16:00 - 16:20
AI Solutions
Quando l’AI accompagna le Vite Vere: Un aiuto nel percorso di autonomia delle persone con disabilità intellettiva
Guido Marangoni
Founder
Vite Vere APP
04 june
16:00 - 16:40
Content Creators
Come restare rilevanti sui social dopo il primo boom: il mestiere (vero) del creator nel 2025
Fare un video virale è facile, ma andare virali è solo l'inizio. Costruire una carriera è un'altra storia. In questo panel scopriamo come rimanere rilevanti nel tempo, superare i cali di visibilità e trasformare i social in un lavoro vero e continuativo. Strategie, errori, rinascite: tutto quello che non ti hanno mai detto sulla vita da creator.
Andrea Visconti
Content creator e fondatore
Reelations, la community dei content creator
Vale Bise
Content Creator
Andrea La Greca
Attore, doppiatore e content creator
Flavio Dell’Erba aka V3nom
Youtuber
Domenico Lamanna aka Doom’s Art
Illustratore e content creator
04 june
16:00 - 16:20
AI Plenary
The Trust Stack : Foundations for GenAI-Driven Development
As AI shifts the focus of software development from coding to intent, trust becomes the foundation. This talk explores how we ensure correctness, safety, and control in GenAI-driven systems. From real-time guardrails and structured generation pipelines to LLM-powered test creation and formal verification, we’ll outline the emerging stack for building trustworthy, AI-native software—where human oversight doesn’t scale, but trust and capability do.
Hrishikesh Karmarkar
Senior Scientist
Tata Consultancy Services Research
04 june
16:00 - 16:05
Mainstage
Live Show!
Karma B
Drag Artists
04 june
16:05 - 16:15
Mainstage
Powering Progress: NVIDIA's Investments for an AI-Driven World
John Wesley
Senior Director
NVIDIA
04 june
16:15 - 16:30
Mainstage
From Motor Valley's Core to the World's Future: Lessons from Passion
Claudio Domenicali
CEO
Ducati Motor Holding
Riccardo Piergentili
Journalist
04 june
16:20 - 16:40
AI for Health
Tecnologie della cura: l’intelligenza artificiale tra demenza, caregiver e immaginari sociali
Cosa significa “cura” nell’epoca dell’intelligenza artificiale? Il talk presenta il progetto ANTICIPATE, che indaga l’utilizzo dell’IA a supporto dei caregiver formali e informali nel contesto della demenza. Attraverso un approccio sociologico e qualitativo, si analizza come queste tecnologie trasformino ruoli, relazioni e responsabilità, ridefinendo i confini tra umano e artificiale, tra sapere esperto e sapere vissuto e mettendo in luce le discrepanze tra usi, pratiche e immaginari legati all’IA.
Veronica Moretti
Professoressa Associata
Università di Bologna
04 june
16:20 - 16:40
AI Solutions
Con l'AI la creatività è scienza
L'AI ha reso la creatività misurabile, ma la sta anche soffocando? Costanza Ghelfi presenta la rivoluzione dello human touch sull'AI. Scopri come questa tecnologia trasforma l'impatto emozionale delle immagini in performance misurabili. Con casi reali, vedrai come l'intervento umano sulle creatività AI porta i tassi di conversione a crescere del 26%, permettendo di scalare la creazione di annunci con efficacia inimmaginabile. È il futuro del marketing: creatività data-driven e ROI senza precedenti.
Costanza Ghelfi
CPO
Making Science
04 june
16:30 - 16:40
Mainstage
Gaining 1%: Enhancing Humans and Machines
Mario De Santis
CEO
Humans.tech
04 june
16:40 - 16:50
Mainstage
Inclusion and Digital Rights
Cathy La Torre
CEO & Lawyer
Wild Side Human First - Legali Associate
04 june
16:50 - 17:10
Content Creators
Le Coliche: Produzione e Post-ironia Digitale
Dai video lunghi su YouTube alle clip brevi sui social, Le Coliche raccontano come il loro progetto si evolve nell’era dei contenuti veloci, e ci invitano nel dietro le quinte del loro lavoro.
Fabrizio Colica
Attore & Autore
Le Coliche
Giacomo Spaconi
Regista & Visual Artist
Le Coliche
04 june
16:50 - 16:55
Mainstage
WMF Innovation Awards: Sport for a Better Future
Daniela Simonetti
Founder
Change The Game
Gianpaolo Martire
Head of Marketing
Consorzio Verovolley
04 june
16:55 - 17:15
Mainstage
Future of AI & Work: the Innovation of Manufacturing
Matteo Lepore
Mayor
City of Bologna
Federico Menna
CEO
EIT Digital
Piergiorgio Marini
Senior Manager External Affairs
Philip Morris
Barbara Carfagna
Journalist, Author, Presenter
RAI
04 june
17:15 - 17:25
Mainstage
Global Market Competition: The European Innovation Policies
Michiel Scheffer
President of the Board of the European Innovation Council | European Commission
04 june
17:20 - 17:40
Content Creators
Ma che cazzo stiamo facendo?
Ci hanno detto che dobbiamo essere sempre presenti, pubblicare ogni giorno, seguire i trend, adattarci agli algoritmi. E nel frattempo abbiamo perso tutto. Abbiamo perso la capacità di pensare con la nostra testa. Abbiamo perso il coraggio di dire cose scomode. Abbiamo perso il senso di ciò che conta davvero. Abbiamo venduto la nostra autenticità per un pugno di like. 🔥 Questo speech non è motivazionale. È una fucilata in faccia alla retorica del content. 🚨 La content economy è diventata un sistema tossico che ha trasformato tutti in servi dell’algoritmo. Un mondo in cui la qualità è sacrificata per la quantità e il pensiero critico viene sostituito dal politically correct. 🎤 In questo speech dirò la verità. Il content marketing è diventato una prigione. I valori sono stati sostituiti dall’ossessione per l’engagement. Il buonismo ci ha rotto il cazzo. 💬 Voglio vedere chi ha il coraggio di ascoltare fino alla fine.
Federico Vezza
CEO & Founder
Consulenza Confusa
04 june
17:20 - 17:40
AI for Health
Intelligenza Artificiale nei Controlli Ufficiali: Innovazione e Sostenibilità per la Sicurezza Alimentare
L’intervento approfondirà in maniera esaustiva e pratica l'applicazione concreta dell'intelligenza artificiale (IA) nel settore specifico dei controlli ufficiali veterinari, illustrando dettagliatamente come strumenti avanzati quali ChatGPT e Notebook LM possano significativamente migliorare e semplificare la gestione e l'analisi dei dati, incrementare sensibilmente la precisione e velocità nella redazione e gestione di verbali amministrativi e ispettivi, oltre a facilitare e potenziare la formazione continua e personalizzata del personale tecnico-specialistico coinvolto nel processo di controllo veterinario. Attraverso la presentazione di un case study reale e accuratamente documentato, saranno esposti chiaramente e in modo concreto i benefici derivanti dall’introduzione e dall’utilizzo quotidiano dell’IA. L’intervento sottolineerà in modo specifico come tali tecnologie avanzate possano contribuire non solo a un significativo incremento dell’efficienza operativa e a un notevole miglioramento della sostenibilità ambientale e organizzativa, ma anche a una più rigorosa e puntuale tutela del benessere animale. Inoltre, sarà evidenziato il valore aggiunto apportato da queste tecnologie innovative, mostrandone l'efficacia nel supportare decisioni strategiche e operative nel settore veterinario pubblico, e favorendo una maggiore trasparenza, responsabilizzazione e qualità generale dei servizi erogati.
Giulia Bitti
Veterinario Ufficiale in Sicurezza Alimentare
ATS Montagna
04 june
17:25 - 17:45
Mainstage
International Ecosystem Roundtable
Gino Costa
Country Advisor for Italy
Invest in Türkiye
Héctor José Marroquín Mora
Deputy Minister of Integration and Foreign Trade
Ministry of Economy of Guatemala
Leyla Elchekhly
TV Presenter
Al Jazeera Media Network
04 june
17:40 - 18:00
AI for Health
Federated Learning e Analysis per la Ricerca Oncologica: esperienze dell’IRCCS IRST Dino Amadori
Nicola Gentili
Dirigente Analista Data Unit
IRCCS Istituto Romagnolo per lo Studio dei Tumori (IRST) "Dino Amadori"
Alice Andalò
Data Scientist
IRCCS Istituto Romagnolo per lo Studio dei Tumori (IRST) "Dino Amadori"
04 june
17:40 - 18:00
Content Creators
Essere creator nel 2025 e obiettivi per il futuro
Per essere un content creator serve essere un bravo comunicatore, catturando l’attenzione dello spettatore in una finestra temporale minima. Il dono appartiene a chi crea un interesse che poi sfocerà in una community fedele che, se coltivata, porterà a fenomeni di influenza. Non pensiamo che sia tutto dovuto, che i numeri siano al centro di tutto. Al centro di tutto c’è un lavoro di consapevolezza, di studio e di dedizione per rimanere a lungo periodo in un mondo che vive di brevitas.
Federico Assini
Content creator
04 june
17:45 - 17:55
Mainstage
Activism in the Social Media Era
Flavia Carlini
Author, educator & activist
04 june
17:55 - 18:05
Mainstage
Future of Music
Big Mama
Artist & Performer
04 june
18:05 - 18:15
Mainstage
Innovation is not only for genius, just a Jam-Session with Yamaha
Scott Yusuke Sugino
President & CEO
Yamaha Music Innovations
04 june
18:15 - 18:25
Mainstage
Beyond Barriers: Strength, Sport, and Social Impact
Nadia Lauricella
Influencer & Activist
04 june
18:25 - 18:30
Mainstage
Closing Session
Day 1
04 june
18:30
Mainstage
Big Mama Concert - Live Tour 2025
Big Mama
Artist & Performer
Session for 05 june
05 june
09:45 - 10:05
Mainstage
Live Performance!
Banda Rulli Frulli
Inclusive Marching Band
05 june
10:05 - 10:20
Mainstage
Opening Ceremony Day 2
Veronica Maffei
TV journalist
05 june
10:20 - 10:30
Mainstage
Human vs AI: a new challenge for the translation market
Marco Trombetti
Co-founder & CEO
Translated
05 june
10:30 - 10:40
Mainstage
The Geopolitics of Chips and Europe's Competitiveness Opportunity
I video non si girano più. Si generano. Rivoluziona la tua comunicazione digitale con gli avatar AI
Scopri come gli avatar AI stanno rivoluzionando la comunicazione, rendendo i contenuti video scalabili, multilingua e umani. The Fool e HeyGen ti portano nel futuro del brand storytelling, tra demo live e casi reali. Preparati a cambiare il modo in cui pensi, parli e crei contenuti.
Mirko Bruni
CEO
The Fool
Andrea Bellomi
AI Integration Specialist & Market Consultant
The Fool
05 june
11:05 - 11:25
Mainstage
The Future of Europe
Moderated by Alan Friedman
Francesco Ubertini
President
CINECA
Federico Menna
CEO
EIT Digital
Andrea Pagnin
Head of Innovation and Development Office
IIT
Antonino Rotolo
Law Full Professor
Alma Mater Studiorum - Unibo
05 june
11:20 - 11:40
AI Solutions
L’AI che rivoluziona il modo di lavorare: soluzioni per l’efficienza quotidiana
Scopri come l’AI rivoluziona il lavoro quotidiano con due soluzioni smart: Sinte(s)IA, generatore di mappe mentali da testi complessi, per favorire comprensione e inclusione; Procedure ISO, un assistente digitale che automatizza il controllo documentale e garantisce la conformità alle procedure aziendali. Tecnologia ed Innovazione per trasformare davvero i tuoi processi.
Rosario Santisi
CTO
LOBRA
Maria De Domenico
AI Specialist
LOBRA
05 june
11:20 - 11:40
Content Creators
Il Percorso di un Creator e i Progetti Futuri
In questa intervista, esploriamo il percorso di Michele Molteni che ha saputo distinguersi nel suo campo, raccontando la sua evoluzione da semplice appassionato a figura di riferimento. Dopo la conclusione del suo ambizioso progetto del Mega Bunker, ci svela quali sono i suoi prossimi passi e come la sua creatività continua a guidarlo. Parleremo di come nasce la sua ispirazione, delle sfide affrontate lungo il cammino e di come immagina il futuro del suo personaggio e dei suoi progetti.
Michele Molteni
Content Creator
05 june
11:25 - 11:30
Mainstage
WMF Innovation Awards: Innovative Region of the Year
Silvia Visciano
Director of the Research and International Relations Section
Regione Puglia
Rocco De Franchi
Director of the Institutional Communication
Regione Puglia
05 june
11:30 - 11:45
Mainstage
Superhuman: beyond the limits of our intelligence
Nello Cristianini
Artificial Intelligence Professor, Author
05 june
11:45 - 12:00
Mainstage
Humanoid robots, between earth and sky
Daniele Pucci
Head of Artificial and Mechanical Intelligence
IIT
05 june
11:50 - 12:30
Generative AI
Vibe Coding and Beyond: How to Use Skills You Don’t Actually Have
In a video, I had my 5-year-old son try programming with AI to see how far someone who has never written a line of code can go. The result? Much more surprising than I expected. But Vibe Coding is just the beginning. In this talk, I’ll show you how AI today allows me to use skills I don’t truly possess: from design to creative writing, from marketing to data analysis. We’ll explore the most effective tools together and, above all, how to learn to ask the right questions to get real results. 🚀
Giuseppe Funicello
Freelance Developer
05 june
11:50 - 12:30
Coding Backend
Sviluppare un MCP Server: come rendere le tue API accessibili agli LLM
Svilupperemo insieme un MCP Server per connettere i vostri servizi backend agli LLM, seguendo tutto il processo dall'implementazione al rilascio. Scoprirete come rendere le vostre API accessibili ai modelli linguistici, creando nuove opportunità di business. Porterete a casa conoscenze concrete per trasformare i vostri prodotti in strumenti utilizzabili attraverso conversazioni con LLM.
Cristian Belli
Team Lead & Backend Lead
Humans.tech
05 june
11:50 - 12:10
Data Analytics
The Future of Data: Measurement, Data Integration, and the Impact of AI
Filippo Trocca
Head of Data & AdTech
Making Science
05 june
11:50 - 12:10
AI Plenary
How to become an AI-enabled Organization
Fabio Moioli
Executive Search & Leadership Advisor with vast AI Expertise
Spencer Stuart
05 june
12:00 - 12:10
Mainstage
The Best of Eurovision: LIS live performance!
RAI - Pubblica Utilità
05 june
12:10 - 12:30
Data Analytics
BigQuery: examples to improve e-commerce sales
Lorenza Pasqualini
Data Analyst
Search On Media Group
05 june
12:10 - 12:20
Mainstage
Less is More: The Future of LLMs is Lightweight, Controlled, and Concrete
Valeria Sandei
CEO
Almawave
05 june
12:10 - 12:30
AI Plenary
Is generative AI all we need?
The rise of generative AI models has taken the technology world by storm. Yet, its reasoning capabilities cannot be fully used in mission critical settings, like medical decision making and biological design. In this talk I will delineate the risks of current generative AI methods and describe a future where humans can fully trust machines.
Simone Bianco
Vice president - hybrid AI, physics and molecular modeling
Altos Labs - Institute of Computation
05 june
12:20 - 12:30
Mainstage
Future of VC
Enrico Cereda
Senior Advisor
Klecha & Co
05 june
12:20 - 12:40
AI Solutions
Fai decollare la tua azienda con l’AI: soluzioni concrete, esempi pratici, costi e benefici
Come passare dall’entusiasmo all’azione concreta nell’adozione dell’intelligenza artificiale in azienda? In questo speech scoprirai scenari reali di applicazione, esempi pratici e un percorso operativo passo dopo passo per implementare l’AI nei processi aziendali, puntando solo a risultati concreti e misurabili.
Marcela Andrade
CEO & Co-Founder
Admind.ai
Giacomo Andreoli
Co-Founder
Admind.AI
05 june
12:20 - 12:40
Content Creators
Margini Digitali: minoranze e diritti, rischi, opportunità nella vita digitale
Per chi ha sperimentato la vita sulla soglia, ai margini, al di là dei confini della norma, il digitale ha significato una rivoluzione: la possibilità di scoprirsi oltre le narrazioni dominanti e connettersi senza limiti. Oggi che il digitale è alla base delle nostre esistenze e rappresenta potenziali sconfinati, quali sono le opportunità e le ombre per chi si riconosce - o viene riconosciuto - come parte di una minoranza?
Pietro Turano
Actor, Writer & LGBTQIA+ Activist
05 june
12:30 - 12:40
Mainstage
Future of tech: how AI is re-shaping our world
Marco Montemagno
Tech Entrepreneur
05 june
12:40 - 13:00
AI Solutions
TEO: il centralino con AI che non dorme mai
Preparati a conoscere i superpoteri di TEO: il centralino intelligente che non conosce confini. Potenziato con AI generativa, TEO non si limita a rispondere: comprende, interagisce e agisce. Parla nove lingue, riconosce le emozioni e automatizza i processi. Durante lo speech scoprirai in che modo la soluzione si integra facilmente con tutti i software aziendali, migliora la customer experience e trasforma il valore di ogni chiamata. Il futuro del customer care inizia con TEO!
Luca Spadoni
CRM & APP Manager - AI Specialist - IoT Lover
Ready Digital
05 june
12:40 - 12:45
Mainstage
Closing Session
Session 1 Day 2
05 june
12:40 - 13:00
Content Creators
Un'attivista in brain rot
Oggi abbiamo un termine pronto per descrivere qualunque cosa, forse perché di base c’è la necessità di farlo, inserirci in una casella per sentirci di appartenere a qualcosa, trovare a tutto una spiegazione, una giustificazione, un effetto causa-conseguenza. Ma non potrebbe essere tutto molto più semplice invece? Non siamo generazioni X,Y,Z, siamo persone che governano degli strumenti, non il contrario, anche se vogliono farcelo credere e forse in parte ci piace proprio crederlo.
Huda Lahoual
Content Creator, Podcaster & Author for Cosmopolitan
05 june
12:40 - 13:20
Coding Backend
Locking Bad: Optimistic vs Pessimistic Concurrency Control
Immaginate di essere Walter White, intento a gestire il complesso "business" della distribuzione di meth, con un team che lavora su diverse operazioni in parallelo. Ogni "transazione" deve essere gestita con precisione assoluta: un errore e tutto crolla, proprio come un database mal configurato. Questo talk esplora, in salsa Breaking Bad, come i meccanismi di locking nei database possono garantire che il "business" (o i dati) rimanga sicuro e coerente, nonostante l’accesso simultaneo da più utenti (o attori).
Riccardo Solazzi
Tech Lead
Revolt Srl
05 june
12:40 - 13:20
AI Plenary
Driving Intelligence: a benchmark for AGI
In this talk, I undertake a dive into two ostensibly unrelated—and potentially profoundly consequential—technological developments of the twenty-first century: Autonomous Vehicles (AVs) and Artificial General Intelligence (AGI). AVs are designed to navigate complex real-world environments without human intervention, while AGI represents a form of Artificial Intelligence (AI) endowed with human-level cognitive abilities. I do this specifically because I advocate that progress towards full vehicular autonomy stands as a novel and precise benchmark of humanity’s progress towards AGI.
J. Mark Bishop
Chief Scientific Advisor
FACT360
05 june
12:40 - 13:20
Generative AI
From Post-Truth to Stor-AI: The Future of Historical Storytelling
The interpretation of history is full of subjectivity and biases. Through scientific experiments, I discovered that three Large Language Models agree more with each other on historical interpretation than three humans do. But can we truly use AI in the field of history? In the era of post-truth, AIs are increasingly trained on misinformation, which is why it is essential to create historical datasets validated by the scientific community. This talk will be valuable for journalists, teachers, and AI experts.
Fabio Celli
Lead Data Scientist
Gruppo Maggioli
05 june
12:40 - 13:20
Data Analytics
Server-Side Tracking: The Key to Accurate Data & Better Marketing
Server-side tracking is transforming digital marketing by providing reliable, precise data collection directly from servers. Discover how shifting to server-side solutions boosts data accuracy, enhances user privacy, and significantly improves your marketing performance.
Denys Golubovskyi
Server Side GTM Expert | Founder
Stape
05 june
14:00 - 14:20
AI Plenary
The beginning of an exponential transformation
Alessio Pomaro
Head of AI
Search On Media Group
05 june
14:00 - 14:40
Data Analytics
Analytics and AI for Conversion Rate Optimization: The Club Del Sole Case
How to use GA4, Clarity, and AI together to improve business performance: we will explore how the new Agentic AI Framework implemented by Analytics Boosters enhanced conversions and performance for Club Del Sole.
Enrico Pavan
Co-founder & President
Analytics Boosters
Michela Marzoli
Marketing & Communications Director
Club del Sole
05 june
14:00 - 14:40
Generative AI
Vibe Coding: The Good, The Bad, and the Ugly
Vibe Coding is transforming the way digital products are built. You ask AI to write code, review the results, and—magically—create a new app or even a startup. But there's a catch: without proper care, vibe coding can lead to unexpected pitfalls and serious complications. In this session, we'll demonstrate vibe coding live, creating a full app in under 20 minutes. Then, we'll explore real-world examples that highlight both the incredible potential and the hidden dangers of this method.
Emanuele Fabbiani
Head of AI
xtream
05 june
14:20 - 14:40
AI Plenary
Present and Near Future of Artificial Intelligence
In 2025, the question is no longer whether machines can be intelligent, nor whether they can converse with us without being recognized. Today, the ambition has grown: we are now talking about machines capable of performing the same tasks as humans at a comparable level of competence. What path are we following to build them, how is progress measured, and what happens next? Is it possible to imagine a world in which we are surpassed in certain intellectual tasks? Let’s take stock.
Nello Cristianini
Artificial Intelligence Professor, Author
05 june
14:40 - 15:00
AI Solutions
L'AI per startup: 5 tools che devi conoscere!
L'AI oggi ha impattato tutti i settori e nel mondo startup riveste un ruolo fondamentale in tutti i processi legati all'innovazione. Presento 5 tools che non puoi non utilizzare per migliorare il tuo lavoro in termini di efficienza e miglioramento dei costi e delle performance.
Massimo Ciaglia
CEO
Grownnectia srl
05 june
14:40 - 15:00
Content Creators
Dal feed alla realtà: autenticità, scelte e nuove direzioni
Parlerò di come, da content creator, gestisco il delicato equilibrio tra la mia vita privata e quella pubblica. Condividerò il mio approccio nel decidere cosa mostrare e cosa tenere per me, come proteggere spazi personali senza perdere autenticità, e perché è fondamentale coltivare una dimensione offline per nutrire quella online. Un intervento sulla consapevolezza, sulla scelta e sull’importanza di rimanere fedeli a sé stessi, anche (e soprattutto) quando si vive sotto i riflettori digitali. Inoltre, racconterò anche del mio percorso nel tempo, di come seleziono con cura i brand con cui collaboro, cercando coerenza con i miei valori e il mio modo di comunicare. Non è solo lavoro: è parte di un dialogo continuo con chi mi segue. Infine, condividerò il mio desiderio personale di esplorare nuovi ambiti come il cinema e la TV. Non come un “abbandono” dei social, ma come un’estensione naturale del mio percorso, che parte proprio da qui.
Kirollos Ebrahim
Content creator
05 june
14:50 - 15:30
Coding Backend
Serverless sotto stress: come scalare i picchi godendosi la salita
L’ambiente serverless promette scalabilità "automatica", ma cosa succede davvero quando un sistema passa da poche centinaia a milioni di richieste in pochi minuti? In questo talk ripercorriamo il caso FantaSanremo 2025, raccontando come abbiamo ottimizzato l’architettura per gestire carichi imprevedibili, bilanciare performance e costi, integrando strategie di persistenza distribuita. Un viaggio tecnico su come costruire sistemi serverless flessibili, resilienti e pronti per affrontare una crescita esponenziale.
Marco Piccardo
Founder & CTO
Appfactory
Franco Traversaro
Senior Fullstack Engineer
Appfactory
05 june
14:50 - 15:30
Data Analytics
How AI Enhances Data Analysis: Optimizing Insights and Action with Artificial Intelligence
AI is revolutionizing the way we analyze data, making every step faster, more accurate, and more strategic. In this talk, I will show you how to combine Data Analytics skills with the power of artificial intelligence to generate valuable insights and guide teams to take action. Through practical approaches and real case studies, we will explore how to turn data into effective and actionable decisions—without unnecessary technical jargon.
William Sbarzaglia
Data analyst & Ai Consultant, Trainer, Speaker
Freelance
05 june
14:50 - 15:10
AI Plenary
AI Is Not Green. But It Can Be (If You Know How to Prompt). The Future of AI? It’s in Your Keyboard: Write Better, Use Less, Get More
Every prompt we write consumes energy. But few know that, with the right techniques, we can drastically reduce the environmental impact of AI. In this talk, Pietro Orciuolo – Head of ESG Technologies at Tinexta Cyber and AI lecturer at the University of Trieste – takes us on a journey through unpublished data, scientific research, and new prompt engineering practices aimed at increasing the efficiency of language models. From computational savings to digital sustainability, this is a concrete, up-to-date session designed for those who want to write less, get better answers, and fully leverage the potential of generative AI... while consuming less. You’ll walk away with immediately applicable takeaways to use AI in a more strategic, conscious, and sustainable way.
Pietro Orciuolo
Head of ESG Technologies
Tinexta Cyber
05 june
15:00 - 15:20
AI Solutions
AI, dall'Artificial Intelligence agli Actionable Insight attraverso l'Alerting Intelligente
Quando si hanno a disposizione dati di qualità, il supporto dell'AI per sviluppare degli actionable insight rilevanti è diventato imprescindibile soprattutto quando si parte da segnalazioni di alerting intelligente in grado di attribuire rilevanza alle fonti e identificare trend emergenti; raccogliere e organizzare grandi quantitativi di dati, analizzarli con processi di AI permette agli analisti di concentrarsi sui passaggi chiave del lavoro e di giungere in tempi molto più rapidi a delle conclusioni che siano di valore per il committente.
Gianandrea Facchini
CEO
buzztech
05 june
15:00 - 15:20
Content Creators
Dal gioco al lavoro: il mio viaggio autentico nei social
Nel mio intervento racconterò il mio percorso personale e professionale nel mondo dei social, partendo dagli inizi: da quando, ancora giovanissima e senza gli strumenti di oggi, mi approcciavo a questo mondo in modo del tutto amatoriale e spontaneo. La mia forza è sempre stata la naturalezza e l'autenticità: non ho mai creato un personaggio, ma ho semplicemente mostrato chi sono. Parlerò dell’importanza che hanno avuto alcune figure adulte nel supportarmi all’inizio, e di come sono arrivati le prime ADV e le prime collaborazioni, segnando il passaggio da passione a vero lavoro. Racconterò di come ho costruito un rapporto genuino con la mia community, della gestione della comunicazione con i fan, e di quanto sia stato fondamentale mantenere coerenza e rispetto. Affronterò poi il tema dell’evoluzione: dopo i primi anni ho iniziato a studiare il settore, rendendomi conto che non basta la visibilità per durare. Molti si sono persi per strada. A quel punto, ho capito l’importanza di avere un team solido, di curare anche i contenuti organici, e di ampliare il mio orizzonte professionale. Da qui, la svolta: la radio. Un mondo che mi ha appassionato e che mi ha aperto nuove porte, come il Summer Festival e il Capodanno al Circo Massimo. Infine, rifletterò sulla mia crescita, non solo lavorativa ma anche personale. Oggi sono una donna diversa rispetto a cinque anni fa. Racconterò come le esperienze vissute — anche grazie a progetti importanti come Wing and Waves — mi hanno formata, e come sono cambiati anche gli strumenti: l’intelligenza artificiale, le app di montaggio, le chat. Anche se li utilizzo, continuo a credere che la vera chiave resti la creatività umana.
Samara Tramontana
Speaker radiofonica, conduttrice e content creator
DOOM Entertainment
05 june
15:10 - 15:30
Generative AI
The Human Side of AI: Navigating Impact, Responsibility, and Opportunity
Generative AI is transforming everything — from how we work to how we live. In this keynote, we’ll unpack the real-world impact of AI on society, jobs, and ethics. We’ll explore how to build fair, accountable systems, and why education and reskilling are critical for an inclusive future. Join us to understand how AI can drive both innovation and equity — and what it means for the next era of human progress.
Andreas Horn
AIOps service portfolio for EMEA
IBM
05 june
15:10 - 15:30
AI Plenary
Creative who? When the author is an algorithm
AI creates, but who signs? In a world where a simple prompt is enough to generate an image or a text, identifying the author is no longer straightforward. With outdated laws, real-world cases, and unclear contracts, this talk sheds light on a crucial issue today: is creativity still human? And what do we risk if we stop asking who is really behind each work? This talk is sponsored.
Tomas De Zanetti
CEO & Founder
we-go srl
05 june
15:40 - 16:20
Data Analytics
Rich AI, Poor AI: Use Cases, Practical Examples, and Proven Methods on How to Use (and How Not to Use) Artificial Intelligence Systems for Data Analysis
In his book Instructions for Becoming Unhappy, philosopher Paul Watzlawick explains how people tend to unconsciously engage in self-sabotaging behaviors that lead them to unhappiness. Similarly, today it is equally easy for marketers and web professionals to use AI in data analysis activities unconsciously or indiscriminately, with harmful consequences for their business and clients. In this talk, I will show objectives, practical uses, and methods to safely and effectively leverage Artificial Intelligence systems in specific Digital Analytics activities serving marketing and advertising. From data enrichment to gain more complete information about website or ecommerce audiences, to correlating different data sets to launch better online campaigns, to optimizing tables, reports, and dashboards to extract new audience segments and prepare more profitable offers and marketing campaigns, and more.
Matteo Zambon
Co-Founder
Tag Manager Italia
05 june
15:40 - 16:00
Generative AI
Generative AI & Soft Skills
In an era where artificial intelligence is redefining daily life, it becomes important to look within ourselves and rediscover who we are through the lens of data and technology. This talk refers to a unique, dual dialogue between the self and the other, made possible by the extraordinary universe of AI. It offers an opportunity for intimate and profound reflection on how technology can become a compass guiding us toward our center, building a bridge between who we are, who we choose to become, and what we can let go of. It is a journey that invites us to recognize what AI can do better than us, freeing the human being to focus on what makes us irreplaceable: our essence, love, and care for ourselves and others. Told with a style that weaves creativity, reflection, and accessibility, it shares personal stories and concrete experiences, offering not only tools to welcome AI with awareness and courage but above all an invitation to embrace one’s most authentic self with love. It is a journey-dialogue toward self-discovery and self-choice, a path where evidence becomes an ally and data transforms into opportunities to choose oneself and love oneself authentically.
Carmen Carulli
Sales Director & Author "Leadership dell'Essere"
L'OREAL ITALIA SPA
05 june
15:40 - 16:00
AI Plenary
The hidden infrastructure of effective AI implementations
We've moved past the era of simple prompts and into the age of sophisticated AI integration. Behind every successful AI system lies an invisible infrastructure of decisions that most organizations discover too late. This session maps the terrain beneath the surface - from the technical components to the interconnected web of data governance, integration architecture, and adoption dynamics that determine whether AI creates lasting value or expensive disappointment. From data preparation approaches that balance quality with speed to governance frameworks that enable rather than constrain, leaders and practitioners will gain practical insights for building AI capabilities that adapt and evolve with organisational needs.
Tey Bannerman
Senior Advisor & Head of AI Innovation
McKinsey & Company
05 june
15:40 - 16:20
Coding Backend
Vibe-Coding nel Mondo Reale: Prototipazione Rapida con Feeling & Flow
Hai mai iniziato a programmare non da una specifica, ma da una sensazione?In questo talk, esploreremo il "vibe-coding" - un approccio creativo alla prototipazione rapida guidato dall'intuizione che unisce competenze tecniche con istinto e immaginazione. Condividerò come questa mentalità mi ha aiutato a costruire rapidamente Think-O-Matic, uno strumento di facilitazione per workshop potenziato dall'AI costruito su Amazon Bedrock, progettato per ripensare il modo in cui i team di ingegneria collaborano. Esamineremo i vantaggi del vibe-coding - come slancio, creatività e scoperte fortuite - così come le sfide, quali obiettivi vaghi e deriva dall’idea iniziale. Guadagnerete una nuova prospettiva su come trasformare la vostra scintilla in qualcosa di reale, velocemente.
Nicola Cremaschini
Principal Engineer
Sky Italia
05 june
16:00 - 16:20
Generative AI
The Invisible Grammar of AI in Auteur Filmmaking: Creating a Personal Language in the Generative Era
AI is not a ‘cinematic medium’ but an ally to the filmmaker that revolutionizes creative processes. I will explore how to build a personal language beyond the aesthetics of ‘10-second clips’ and prevailing biases. I will analyze the shift toward linearity in narrative construction, the new relationship with error and iteration, and how to avoid ‘prompt slavery.’ I will demonstrate how AI enables alternative professional paths while keeping the human element at the center: historical research, emotional construction, and the ability to discern true innovation from false.
Carlo De Togni
Owner Mondo Novo - AI Filmmaker - Runway Creative Partner
Mondo Novo
05 june
16:00 - 16:30
Mainstage
Pau Dj Set!
Pau
Singer & Performer
Negrita
05 june
16:00 - 16:20
AI Solutions
AI multimodale in azione: visione e linguaggio per l’industria di domani
Come cambia l’industria quando la visione artificiale incontra l’AI generativa? Esploreremo come i Vision Language Models (VLM), stiano diventando strumenti concreti per l’industria. Modelli multimodali che vedono, comprendono e interagiscono con schemi, immagini, disegni e testi tecnici, supportando controllo qualità e ottimizzazione dei processi produttivi. Un salto rapido dall’innovazione accademica a soluzioni reali per linee di produzione e processi complessi.
Luca Antiga
CTO
Orobix
05 june
16:00 - 16:20
Content Creators
Il futuro ha bisogno di autori intelligenti
La creatività è in crisi? Forse sì, ma non per colpa dell’intelligenza artificiale. Oggi strumenti come ChatGPT non stanno sostituendo l’ingegno umano — lo stanno amplificando. In questo talk, Nikola Greku esplora la convivenza tra intuizione e automazione, tra spontaneità e prompt. Un viaggio che parte dall’esperienza personale, attraversa i social media e approda in aitalia.info, un progetto nato per raccontare l’AI in modo accessibile ma anche per accompagnare le PMI con formazion e soluzioni pratiche. Perché la vera rivoluzione non è solo tecnologica ma anche culturale. Riguarda tutti — dai creativi agli imprenditori.
Nikola Greku
Content creator e imprenditore
05 june
16:20 - 16:40
Content Creators
Divulgare tra scienza e creatività: quando i social diventano strumenti di conoscenza
Un’intervista a Greta Galli, creator e divulgatrice, per scoprire come unisce creatività e competenze scientifiche per raccontare la scienza online. Un viaggio tra nuovi linguaggi, community digitali e il ruolo della divulgazione nel mondo contemporaneo.
Greta Galli
Content Creator and Teacher
05 june
16:30 - 16:40
Mainstage
Building the Future of Humanity
S. EM. Card. Matteo Maria Zuppi
Cardinale Arcivescovo di Bologna and President CEI
Massimo Bugani
Chief of Staff to the President of the Legislative Assembly
Regione Emilia-Romagna
05 june
16:40 - 16:55
Mainstage
Future of Human Rights
Mimmo Lucano
Former Mayor of Riace
Andrea Daqua
Lawyer
05 june
16:55 - 17:05
Mainstage
The Fintech Revolution: Buy Now, Pay Later
Luigi Traldi
Head of Southern Europe
Klarna
05 june
17:05 - 17:15
Mainstage
Building Up a New Citizen Journey
Matteo De Santi
Head of User Centricity & Innovation
PagoPa
05 june
17:15 - 17:35
Mainstage
Future of Legality
Nicola Gratteri
Public Prosecutor
Court of Naples
05 june
17:20 - 18:00
Content Creators
Dietro il successo del FantaSanremo: da un'idea folle al boom virale
Scopri il dietro le quinte del gioco che ha conquistato più di 3 milioni di giocatori. Round Table con Quelli di Fantasanremo, “Leader nel settore della gamification in second screen experience”, e Appfactory, team tecnico che ha curato lo sviluppo di app e web app (edizioni 2024 e 2025). Tra Gamification, comunicazione, social, sfide e nuove funzionalità, partecipa e conosci meglio il progetto dietro al gioco che appassiona milioni di italiani.
Marco Piccardo
Founder & CTO
Appfactory
Giacomo Piccinini
Co-Founder
FantaSanremo
Damiano Cori
Co-Founder
FantaSanremo
Massimo Mannucci
Co-Founder
FantaSanremo
Andrea Stefani
General Manager
Appfactory
05 june
17:35 - 17:40
Mainstage
E-Serie C Awards Ceremony
Matteo Marani
President
Serie C NOW
05 june
17:40 - 17:50
Mainstage
WMF goes to Riyhad!
Mr. Saud Al-Yami
CEO
PNG Saudi Arabia
Khaled Safran
CEO & Founder
Jusur International
05 june
17:50 - 18:20
Mainstage
Startup Competition - The Final
Lorenzo Sabaini
Product Manager
Alba Robot Srl
Vishnu Saran Udayagiri
CEO
Invigilo Technologies Pte Ltd
Alberto Barberis
CEO
Andromeda Intelligence SRL
David Brown
Co-founder
Helix Carbon
Giulia Ziino
CMO
CircularPlace
Giovanni Rossi
CMO
Electra Vehicles
05 june
18:20 - 18:30
Mainstage
Italy in a global competitive landscape
Francesco Cerruti
Director
Italian Tech Alliance
Giorgio Ciron
Director
InnovUp
On. Giulio Centemero
Member of the Finance Commission
Chamber of Deputies
Marco Gay
Executive Chairman
Zest
05 june
18:30 - 18:35
Mainstage
Startup Competition Awards Ceremony
The WMF Innovation Awards
05 june
18:35 - 18:45
Mainstage
Fabio Celenza Live Performance!
Fabio Celenza
Actor and Youtuber
05 june
18:45 - 19:55
Mainstage
Future of Comedy and Film Making
Michela Giraud
Actress, Stand-up Comedian and Film Director
05 june
18:55 - 19:00
Mainstage
Closing Session
Day 2
05 june
21:00
Mainstage
Session for 06 june
06 june
09:30 - 10:00
Mainstage
Samuel Romano Dj Set!
Samuel
Singer & song writer
06 june
10:00 - 10:15
Mainstage
Opening Ceremony Day 3
Veronica Maffei
TV journalist
Cosmano Lombardo
Chairman
WMF - We Make Future
06 june
10:15 - 10:30
Mainstage
AI for Nature: The Nature 4.0 concept
Riccardo Valentini
2007 Nobel Pace Prize Winner
06 june
10:30 - 10:40
Mainstage
MARE Venice: Italy's Global AI Hub for Health
Emanuele Mugnani
Managing Director for Ambulatory Information Systems Europe
CGM
Gernot Blümel
Managing Director
MARE TechnoPark
06 june
10:40 - 10:45
Mainstage
WMF Innovation Awards: Raise Awareness Through Social Media
Motaz Azaiza
Photojournalist
06 june
10:45 - 11:00
Mainstage
AI approaches to solving sustainability challenges in the fisheries industry
Yuko Ishiwaka
Principal Investigator
SoftBank
Nathan Francis
Head of Business Development
Aizip
06 june
11:00 - 11:05
Mainstage
WMF Innovation Awards: Research For Future
Federico Tombari
Researcher
Google
06 june
11:00 - 11:20
Content Creators
Marcolino & Dada: come trasformare le differenze generazionali in un racconto che unisce milioni di persone
Dada e Marcolino verranno intervistati da Alessandro Mininno per raccontare com’è possibile che un padre e un figlio diventino virali mostrando la loro vita quotidiana. Un’occasione per andare dietro le quinte del progetto: come è nato, cosa funziona davvero online e cosa accade quando si smette di interpretare un ruolo. Si parlerà anche di cosa significa diventare creator a 50 anni e quando le differenze generazionali diventano contenuto.
Davide Corbo
Padre, Content Creator
Marco Corbo
Content Creator | Founder & COO
NAM Studio
Alessandro Mininno
Founder
Flatmates
06 june
11:00 - 11:40
Ethics & AI
Man VS Machine: can we actually tell the difference between AI and human material?
Recent studies have revealed how we show different behaviours to chatbots that are more 'robotic' versus others that show more human features, but what does our brain see when we are faced with AI content? The skin conductance response (SCR) is an indirect measure of our nervous system's activation in response to a particular set of stimuli and has become a biological marker for attention, familiarity and emotive states. It displays pre-conscious activation, measure of a 'gut feeling', which has been used widely in consumer neuroscience to analyse how we instinctively respond to branded content and campaigns. We know that AI-generated stimuli can sometimes trigger the 'uncanny valley' feeling, but can our brains tell the difference between AI and human, where does it draw the line and how does this affect our behaviour when we are faced with it in marketing? In an attempt to answer these questions, Giulia ran a neuromarketing study measuring SCR when participants were watching AI and human generated content, and the preliminary results paint an interesting story about the future and ethics of marketing.
Giulia Panozzo
Founder
Neuroscientive
06 june
11:05 - 11:25
Mainstage
AI & Robotics: Improving people
Anna Valente
Full Professor & BDA member
SUPSI & Innosuisse
Enrico Mingo Hoffman
ISFP Researcher
INRIA
Daniele Pucci
Head of Artificial and Mechanical Intelligence
IIT
06 june
11:20 - 11:40
Content Creators
Branded Content & News: l’equilibrio tra informazione e marketing
Come si fa Branded Content attraverso le news senza perdere credibilità? In questo talk Luca Carta, fondatore di Worldy – media online da oltre 700.000 utenti – racconta come funziona il branded content informativo e come si può monetizzare attraverso la divulgazione oggi. Un confronto sui nuovi modelli editoriali, tra content marketing, fiducia del pubblico e sostenibilità economica nei media digitali.
Luca Carta
CEO & Founder
Worldy® S.r.l.
Alessandro Mininno
Founder
Flatmates
06 june
11:25 - 11:35
Mainstage
The digital transformation of the National Health Service: a mission (im)possible?
Nino Cartabellotta
President
GIMBE Foundation
06 june
11:35 - 11:55
Mainstage
Innovation, people, territories: the power of SMEs
Dario Costantini
President
CNA
Dario Pagani
Vicepresident
COTEC
Giovanni Zazzerini
Secretary General
INSME
06 june
11:50 - 12:10
AI Plenary
AI and Media Innovations
This fireside chat explores how artificial intelligence and social media platforms are transforming the future of entertainment and media—from storytelling and production to distribution and monetization. Julia Yan, Head of Growth at TikTok, will offer insider perspectives on how legacy studios and emerging tech players are adapting to a content economy driven by personalization, localization of content, speed, and platform-native formats. Grace Park, X-Disney and current CEO of Nuleep will also add insights on the growing role of startups and venture capital in shaping this new landscape, where AI tools, creator ecosystems, and data-driven engagement models are fueling innovation and disruption across entertainment, gaming, and digital media.
Julia Yan
Head of Growth
TikTok
Grace Park
CEO
Nuleep
06 june
11:50 - 12:30
AI Agents
Gen-AI and ComfyUI On-Premise: Real-World Applications for Images and the New State of the Art in Local Video in the Era of Agents
This talk explores a strategic solution for European companies looking to embrace the generative AI revolution without compromising the protection of sensitive data. Through the on-premise implementation of ComfyUI, we will demonstrate how to develop advanced image and video generation services while maintaining full GDPR compliance. Recent innovations in video generation have achieved a new state of the art even in local environments. The vision shared will look towards an imminent future where AI Agents can automate the creation of visual storytelling with perfect adherence to screenplays—a bridge between written narrative and visual production, representing the next frontier for creators and production, without sacrificing control over digital assets.
WMF Innovation Awards: Innovative Country of the Year
Jongah Hong
Director
KOTRA Milan
06 june
12:00 - 12:10
Mainstage
AI & Leadership
Tiarne Hawkins
AI Leader & Host
You & AI - Stealth Mode
06 june
12:10 - 12:25
Mainstage
The Uno Bianca case: a story between True Crime, Media, and Collective Memory
Luciano Baglioni
Ispector & Investigator of the Uno Bianca terror case
Carlo Lucarelli
Writer
06 june
12:10 - 12:30
AI Plenary
Building an AI Factory: Practical pathways to empower people
Building an AI Factory doesn’t just mean developing algorithms, but creating an ecosystem where technology and people evolve together. Starting from the Santander case, this talk presents operational models, upskilling strategies, and use cases for an agile, governed AI adoption focused on human potential.
Michele Caruso
CXO Europe
Wimbee Tech
06 june
12:20 - 12:40
Content Creators
Tecnologie che cambiano, skill che contano: l’AI riscrive le regole del gioco
L’Intelligenza Artificiale non sta solo cambiando i mestieri, ma ridefinisce le competenze richieste dal mercato. In questo breve talk esploriamo come come prepararci a un futuro dove l’umano e l’AI collaborano. Un invito a ripensare formazione, adattabilità e valore umano nell’era dell’automazione.
Riccardo Mangano
Content creator
Flatmates Agency
06 june
12:20 - 13:00
Ethics & AI
Biased AI=Biased society : Uncovering gender and racial discrimination in AI-based systems
While AI systems are rapidly transforming human life, there has been a growing concern for a decade on prejudices and systematic discrimination caused by those sociotechnical systems embedded in critical domains and education, criminal justice, healthcare, and social security/support. While society tries to proceed with the capabilities and limitations of AI to mirror societal biases into the monopolistic systems, the question is no longer "How to develop AI systems that are unbiased" but "Who decides about AI systems and data embodied into those models.". This speech will enlighten the critical questions around GenAI applications from a socio-technical perspective, debating about the data economy created in past decade, challenging the status quo, and the way next generations will be effected by it.
Gunay Kazimzade
Senior AI Consultant
Mercedes-Benz Consulting
06 june
12:25 - 12:30
Mainstage
WMF Innovation Awards: Drone Soccer Club Challenge
Team Korea
06 june
12:30 - 12:45
Mainstage
Gianfranco Zola
Sport Executive, former football player & coach
06 june
12:40 - 13:00
Content Creators
Fatti di parole
Fatti di parole”, un viaggio tra le parole che usiamo ogni giorno senza pensarci e quelle che scegliamo con cura nei momenti decisivi. Un percorso tra lingua, comunicazione ed espressione, pensato per offrire spunti curiosi, riflessioni leggere e qualche inattesa rivelazione su ciò che – senza accorgercene – diciamo ogni giorno. Esploreremo il potere delle parole nel costruire identità, generare relazioni e – a volte – fraintendimenti. Perché non siamo solo esseri parlanti: siamo, nel profondo, fatti di parole.
Marco Ballarè
Divulgatore e Content Creator
06 june
12:40 - 13:00
AI Plenary
The Role of Humans in the Imitation Game
Agents, humanoid robots, intelligent systems, and future definitions that are still unclear but inspiring. But where do we really stand in the evolution of these systems, and how can all this be translated into actions for today?
Walter Riviera
AI advisor and Educator | Ex AI Technical Director @Intel
Walterbot
06 june
12:40 - 13:20
AI Agents
From Raw Data to Intelligence: How AI Autonomous Agents are Redefining Data Extraction
In a world overflowing with unstructured and chaotic information, the ability to transform raw data into meaningful, validated, and structured insights is a game-changer. This keynote explores the cutting-edge advancements in AI autonomous agents—intelligent systems capable of navigating complex data ecosystems to extract precise, structured, and reliable information. We'll delve into how these agents are revolutionizing industries, enabling faster decision-making, improving data accuracy, and driving innovation. From web scraping to real-time data validation, learn how AI-powered automation is bridging the gap between unstructured data and actionable intelligence. Discover the challenges, breakthroughs, and the future potential of autonomous agents as they redefine how we interact with and harness data.
Jefferson de Andrade Santos
Staff Software Engineer
The Retail Performance Company (RPC)
06 june
12:45 - 12:55
Mainstage
The Rise of Creator Inc: YouTube, Brands, and a whole New Economy
Marcello Ascani
Content Creator & CEO
Flatmates
06 june
12:55 - 13:00
Mainstage
Closing Session
Session 1 Day 3
06 june
13:00 - 13:20
AI Plenary
Crafting Immersive Worlds with GenAI and 3D Computer Vision
This talk discusses how 3D Computer Vision and Generative AI can help us render and generate photorealistic immersive environments for real and virtual scenes. First I will present our recent technology to explore real 3D environments captured from a few images. Then I will introduce our research work using GenAI to generate a high-res 360 scene from a text prompt. I will show how this technology can power new experiences for mobile platforms and Augmented/Mixed Reality devices, and introduce the Android XR project.
Federico Tombari
Director of Research
Google
06 june
14:00 - 14:40
AI Agents
Process Automation: from RPA to AI Agents
From RPA to AI Agents: exploring the evolution of automation, from repetitive task handling to intelligent solutions capable of learning and interacting. It provides a foundational framework along with an overview of key use cases. Additionally, maturity data collected from large European companies will be presented to highlight trends, tangible benefits, and ongoing challenges.
Irene Di Deo
Direttrice Osservatorio Intelligent Business Process Automation
Osservatori Digital Innovation - Politecnico di Milano
06 june
14:20 - 15:00
Ethics & AI
Building AI Products for the next billion users without internet access
I was privileged to build a product 4 years ago that impacted 22,000 small-hold farmers with little to no internet access in rural Africa. Whilst we build revolutionary products in our world today, however, the rural users seem left out. This speech is to give insights from my experience on how to build inclusive AI technology for the next billion users.
Seun Faluyi
Product Manager & Leadership Coach
Smartly
06 june
14:20 - 15:00
Content Creators
Da youtuber a media company - l'evoluzione (in corso) della Slim Dogs
La Slim Dogs (con l’intervento di Pratt) racconta il percorso della società dal 2014 ad oggi.Le sfide, i cambiamenti, i fallimenti ed i successi che hanno trasformato il canale YouTube di un singolo videomaker in una realtà leader nel settore della creatività digitale.
Slim Dogs
Lorenzo Prattico
Food Creator
06 june
14:50 - 15:10
AI Plenary
AI Risks for Companies
Marianna Ganapini
CEO
LogicaNow
06 june
14:50 - 15:30
AI Agents
Agentic AI and User Behavior Prediction
Lorenzo Luce
CEO
BigProfiles.ai
06 june
15:10 - 15:30
AI Plenary
The Zen of AI
AI is rapidly transitioning from a future concept to a mainstream reality, fundamentally changing how we live, work, and connect. My work with AI at Google gives me a firsthand view of this major shift. Yet, my grasp of its profound effects is also deeply influenced by my personal quest for a more meaningful life, which encompasses Zen as well as the grounding practices of music, movement, and meditation. Through my integrated practice of presence and self-awareness – a transformative journey that empowered me to overcome many internal battles – I ultimately came to understand their crucial importance, a realization that speaks to a key challenge of our time: As screens and algorithms increasingly shape our realities, how do we stay anchored in ourselves and actively nurture our wellbeing? And as AI becomes an ever-growing part of our world, what fundamental ethical guidelines should steer this powerful technology to ensure it enhances, rather than diminishes, our human experience This isn't a talk about fearing AI; it's about gaining a clear-eyed perspective. We need to see AI for what it is: a powerful technology built on probabilistic models, essentially a mirror reflecting our own cognitive frameworks and, at times, our cognitive biases. To better understand this dynamic, I've been exploring insights from seemingly different domains: the age-old wisdom of Buddhism and the counterintuitive principles of quantum physics. Both, in their own way, offer perspectives on interconnectedness and the dynamic nature of reality – concepts that I believe have surprising relevance to our relationship with AI. Ultimately, this isn't just a technical discussion. It's a human one. It's about how we find our footing, our sense of balance, a kind of "Zen" in this rapidly evolving AI landscape. It's about fostering intentionality and presence so that these technologies truly serve to enhance our well-being, rather than inadvertently diminishing our sense of self. Let's explore how we can navigate this future with a combination of informed curiosity and a strong connection to our authentic selves, guiding our way ethically in the future of AI.
Marjolein Shiamatey
Sr. Strategic Agency Manager
Google
06 june
15:40 - 16:00
Content Creators
How to grow a community by talking about (seemingly) boring things
An interview with Michele Costopulos Cappi on the behind-the-scenes of the @Excel with Mike project – a 700k follower community built around spreadsheets – covering creativity, algorithms, and monetization strategies. A talk dedicated to creators, brands, and those looking for new ways to communicate complex content and technical topics effectively.
Michele Costopulos Cappi
Industry Manager
TikTok
06 june
15:40 - 16:00
AI Plenary
WTF?
We have never known as much as we do today about how little we know about tomorrow. The world is changing, but the biggest changes are yet to happen. This applies to all industries, including banking and finance, but in no way limited to it. In this talk, Yngvar discusses how DNB approaches innovation and the use of AI technology to remain competitive in the short, medium, and long term, through extensive investments in artificial intelligence.
Yngvar Ugland
Innovation and Science Fellow
DNB
06 june
15:40 - 16:20
Ethics & AI
Artificial Intelligence + Oceanic Feeling. Un nuovo modo di pensare l'umanità
Salvezza o distruzione dell’umanità? Il dibattito attorno al tema dell’intelligenza artificiale spesso tende a irrigidirsi attorno a poli irriducibili, lasciando sullo sfondo il clima socioculturale del nostro tempo. Esiste quindi un modo diverso di guardare all’intelligenza artificiale? ODISSEA è un progetto dell’Università Ca’ Foscari di Venezia. Nasce nel 2024 con un doppio obiettivo: decodificare le tendenze culturali predominanti nella società contemporanea utilizzando gli strumenti delle discipline umanistiche e fornire un framework di riferimento alle imprese per aiutarle a operare con consapevolezza nel tempo presente. Attraverso un’analisi che spazia dall’arte alla letteratura, dal cinema alla televisione, dalle serie TV ai linguaggi pop fino ai casi più rilevanti dei brand che hanno segnato il modo di fare business, ODISSEA ha creato 3 modelli guida che mappano gli immaginari compresi tra gli anni Ottanta e l’attuale diffusione dell’intelligenza artificiale. Oggi l’AI rappresenta uno spartiacque, e leggere il suo avvento su scala globale alla luce dei modelli guida suggerisce un doppio scenario per il futuro. Nel primo la tecnica è interpretata come fine a se stessa, e in continuità con i primi due modelli prevalgono desideri di potenza e tendenze narcisistiche (cfr. The Techno-Optimist Manifesto di Marc Andreessen, il caso Elon Musk o il cosiddetto TESCREAL). Nell’altro scenario, sulla scorta del terzo modello, l’AI è intesa come uno strumento fondato sulla connessione tra le persone, come sostiene Jaron Lanier, al quale però manca ogni forma di coscienza (cfr. Federico Faggin). In questo contesto è l’intuizione artistica a segnare la strada da percorrere per affrontare le sfide del futuro. Si apre una riflessione inedita sul ruolo della collettività umana rispetto al potere dell’AI, che prefigura il definitivo superamento del singolo individuo e un nuovo modo di intendere l’innovazione.
Federico Rigamonti
Assegnista di ricerca
Università Ca' Foscari Venezia
Alessandro Cinquegrani
Professore ordinario di Letteratura italiana contemporanea
Università Ca' Foscari Venezia
06 june
15:40 - 16:20
AI Agents
Automate Agency Workflows with Autonomous AI Agents
A practical analysis of how to integrate AI agents into the workflows of agencies and companies. We will explore architectures, use cases, and best practices for implementing intelligent automation systems in content creation, SEO, and lead generation. A hands-on guide to understanding the opportunities and limitations of AI agents in modern marketing.
Guido Frascadore
GTM Engineer
MarketLabs.tech
06 june
16:00 - 16:20
Content Creators
Perchè non parli mai di Gaza? | Riflessioni non politiche sulla responsabilità sociale dei content creator
Essere creator, avere un pubblico di decine di migliaia di persone che ci seguono sui social ogni giorno è un privilegio ma anche (a volte soprattutto) una responsabilità. In questo intervento voglio esplorare proprio quest’ultima, capire i limiti imposti dalle piattaforme, i rischi di cadere nelle fake news, le diffidenze dei brand, il comprensibile fastidio di una parte di pubblico e le soluzioni che ho trovato nel momento in cui ho provato a parlare di alcuni dei risvolti più difficili dell’attualità e della politica negli ultimi mesi. Questo speech non vuole sollevare polemiche ma domande: avere un grande seguito vuol dire anche avere la responsabilità di parlare di fatti o eventi che segnano l'orizzonte politico e sociale della contemporaneità? E se sì, in che modo dobbiamo parlarne?
Alessio De Santa
Content Creator
Alessio De Santa
06 june
16:00 - 16:20
AI Plenary
AI and the Future of Creativity
This talk examines the transformative role of artificial intelligence in the field of content creation, with a particular focus on media production processes such as scriptwriting, visual design, and animation. It aims to analyze how AI-driven technologies are now actively redefining the paradigms of video production and filmmaking. By reshaping the ways in which content is conceptualized, developed, and disseminated, AI is positioned as a pivotal force in the evolution of contemporary media practices.
Jana El Messelmani
Digital Humanist & Producer
Al Jazeera Media Network
06 june
16:00 - 16:30
Mainstage
Turbopaolo Solo Show!
Turbopaolo
Content Creator & Commedian
06 june
16:30 - 16:40
Mainstage
Budding Band Contest - Award Ceremony & Live Performance
Malvax
Band
06 june
16:40 - 17:00
Mainstage
Future of Journalism
Enrico Mentana
Journalist and Director
La7
06 june
17:00 - 17:10
Mainstage
Leadership, Motherhood, and the Power to Build : The Inspiring Journey of a Visionary CEO
Veronica Pitea
Co-founder
The Bridges
06 june
17:00 - 17:20
Ethics & AI
Beyond AI: The Path to Artificial Consciousness and Its Ethical Challenges
Imagine a world where AI doesn’t just think—it feels, understands, and even questions its existence. As we push the boundaries of artificial intelligence, we’re not just teaching machines to perform tasks; we’re on the brink of creating something that could one day be conscious. But with this power comes a profound responsibility. In this talk, we’ll explore the ethical dilemmas of artificial consciousness—what it means for AI to be aware, and whether it deserves rights, autonomy, or even empathy. We’ll look at how AI might evolve beyond intelligence, and how humanity must act now to create a safe and ethical framework for this future. It’s a journey into the unknown, but together, we’ll reflect on how we can shape AI’s future in a way that benefits all of us.
Aliya Grig
Founder & CEO
Kosmos Foundation & Evolwe
06 june
17:00 - 17:20
Content Creators
Essere creativi: sfide, impegno e supporto
Iniziare un percorso sui social 12 anni fa significava farlo per gioco, per passione o come passatempo. Oggi gli obiettivi sono spesso diversi, come fama o affermazione personale, ma non bisogna dimenticare che essere creativi non è solo ispirazione ma anche impegno quotidiano e costanza mentale. I piccoli traguardi raggiunti alimentano la motivazione e danno forza per superare i momenti più difficili, che fanno sempre parte del cammino. Fondamentale è vedersi in continua evoluzione, maturare ed essere aperti a nuove sfide da affrontare.
Simone Vandelli
Food Content Creator
06 june
17:10 - 17:15
Mainstage
WMF Innovation Awards: Guardians of the Population and the Environment
Alberto Nuzzo
Head of the Civil Protection Unit, Integrated Urban Security Division
Municipality of Bologna
06 june
17:15 - 17:35
Mainstage
Beyond Fake News: the challenge of Journalism
Corrado Formigli
Journalist
La7
06 june
17:20 - 17:40
Ethics & AI
IA sostenibile: acceleratore o freno per l’innovazione?
È realizzabile un’innovazione dell’IA che sia sostenibile dal punto di vista ambientale, sociale ed economico? Visione astratta o requisito essenziale per una crescita effettiva e inclusiva?
Between the Mainstage and the Educational Stages, you'll meet experts from around the world, the top minds in the AI landscape who will share their skills and experiences for high-level training.
AI DISTRICT & Showcase
The Expo Area will host the AI District, where international companies and startups in the field of AI, as well as Big Data and Quantum Computing, will exhibit: an opportunity to get hands-on with the latest innovations.
B2B MEETINGS
Organize B2B meetings with companies from around the world, expand your network with market players and thousands of professionals who will gather in Italy, in Bologna, for the WMF - We Make Future.
MAINSTAGE
On the Mainstage of the WMF, you will listen to internationally renowned speakers and representatives from the most important brands who will anticipate trends, present innovative products, and market research.
AI JOB PLACEMENT
There will be a recruiting service available to facilitate the meeting between job demand and supply in the AI field. Companies with open positions can arrange job interviews with professionals seeking employment.