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Social Media Strategies
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Content Marketing
In this stage, industry experts revealed strategies to engage the audience of the future. It was an opportunity to explore the latest trends—from AI to personalization—and to create content that resonates in an ever-evolving digital landscape..AI Plenary
The AI Plenary Stage served as a key hub for exploring the most advanced developments in artificial intelligence. Through keynotes and talks by international experts, the stage offered in-depth analysis of technological advancements, strategic applications, and the impact of AI across various sectors. It was an opportunity to understand the potential of this revolution and the challenges ahead, at the intersection of innovation, ethics, and digital transformation.Social Media Strategies
The Social Media Strategies stage offered educational content focused on the most effective strategies to optimize social media presence. Techniques were explored to analyze and improve performance, create impactful content, and leverage the latest trends to maximize engagement. It was an opportunity to explore best practices, delve into successful case studies, and understand the evolution of digital marketing.Powered by
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Data Analytics
In the digital landscape, data is the engine of innovation. In this stage, we explored the most advanced methodologies for data analysis, modeling, and management, diving into predictive analytics, process automation, and the use of artificial intelligence. Industry experts examined tools and strategies to turn data into strategic insights, enhancing decision-making accuracy and the effectiveness of business strategies.Advertising
The Advertising stage was dedicated to the evolution of digital communication, focusing on new technologies, advanced strategies, and best practices to maximize campaign performance. Industry experts analyzed innovative tools, targeting models, and emerging trends to help businesses enhance the effectiveness and impact of their promotional strategies.Generative AI
In this stage, we explored the frontiers of Generative AI, merging artificial intelligence and creativity in a rapidly evolving field. Through expert talks, we discovered how generative AI is shaping the future of content marketing, branding, and digital communication.Digital Strategy
In this stage, experts revealed strategies for successfully navigating the digital future. It was an exploration of the latest trends—from AI to automation—to create effective action plans and achieve business goals. We learned how to develop integrated and innovative digital strategies that drive growth and innovation.Brand
In this stage, we explored strategies for building strong and relevant brand identities for the future. It was an in-depth look at the latest trends—from sustainability to user experience—to create brands that inspire trust and loyalty, shaping authentic and lasting brand narratives in the digital age.Social Adv
In this stage, experts revealed strategies to maximize the impact of advertising campaigns on social media. It was an in-depth dive into the latest trends—from automation to AI—to optimize targeting, budget, and results.Powered by
AI Marketing
In this stage, experts revealed how artificial intelligence is revolutionizing marketing. It was an exploration of real-world use cases—from automation to predictive personalization—to create high-performing campaigns and leverage AI tools to drive business growth.Machine Learning
The Machine Learning stage delved into the techniques, algorithms, and practical applications that are revolutionizing the world of data and artificial intelligence. Industry experts explored the latest innovations—from predictive models to generative AI—along with algorithm optimization and data interpretability. It was an opportunity to discover how machine learning is transforming industry, research, and business.SEO
This stage was dedicated to the most effective SEO strategies, essential for increasing visibility and ranking on search engines. From technical optimization to valuable content, as well as link building and search algorithms, industry experts explored the best practices to improve online performance. It was an opportunity to discover tools, trends, and advanced techniques to climb and maintain the top positions in organic search results.Powered by
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AI Agents
AI Agents are redefining the future of business by transforming the interaction between humans and machines. This stage explored their most advanced applications, from intelligent automation to advanced conversational interfaces, and autonomous decision-making models. Strategies, best practices, and real-world examples guided the analysis of how these systems are optimizing processes, reducing costs, and creating new opportunities for business innovation.E-Commerce
The E-commerce stage was dedicated to the most effective strategies for optimizing sales. It covered innovations in digital marketing, the most advanced technological solutions, and best practices to enhance the customer experience. It was an opportunity to discover emerging trends and the most interesting integrations through insights from industry experts.In partnership with
Influencer Marketing
In this stage, experts revealed strategies for building authentic and impactful partnerships. It was an exploration of new trends—from micro-influencers to emerging platforms—to create campaigns that generate trust and tangible results.Tourism
The Tourism stage explored innovations and strategies that are redefining the tourism sector in the digital era. From the use of artificial intelligence to personalizing the travel experience, and the new frontiers of destination marketing, industry experts shared tools and best practices to attract, engage, and retain travelers. It was an opportunity to discover how technology and creativity are transforming tourism.Video & Voice
In this stage, experts revealed strategies to master the new languages of communication. It was a deep dive into cutting-edge video techniques, effective video marketing, and the art of podcasting to create engaging content and build successful brands by crafting multimedia narratives that capture attention and generate impact.Open Innovation & International Ecosystem
This program aimed to emphasize the value of collaboration among the key players in Open Innovation. The stage offered the opportunity to participate in roundtables, masterclasses, and pitch sessions. At this international stage, the founders of selected startups presented their innovative ideas to entrepreneurs, investors, and stakeholders. Participants explored investment trends, Open Innovation strategies, and the secrets behind success stories.Impact to Business
This stage provided insight into how companies and communities can work together to enhance the attractiveness and competitiveness of our region by designing actions with a positive impact.Startup & VC Plenary
In this stage, startup founders and entrepreneurs presented their most innovative projects in the digital and tech fields. It was an opportunity to discover the technologies and ideas that will shape the future, with a focus on social and digital impact.Future of Entrepreneurship
In this stage, experts and successful startup founders shared strategies for launching and growing innovative businesses. It was an immersion into the latest trends—from lean startup to growth hacking—to transform ideas into successful ventures with the goal of inspiring and providing the tools to navigate the ever-evolving entrepreneurial landscape.Cybersecurity
The Cybersecurity stage delved into the challenges and strategies for protecting data, infrastructure, and digital systems from cyber threats. Through talks by industry experts, topics such as network security, privacy protection, defense against cyber threats, and risk management were explored. It was an opportunity to deepen knowledge of best practices and discover the most advanced technologies to ensure security in the digital world.Coding Backend
This stage was dedicated to the architectures and technologies that power modern applications, exploring best practices for back-end development and the most advanced cloud solutions. Topics such as scalability, security, microservices, and serverless infrastructures were covered in depth. Industry experts guided the analysis of tools and methodologies to build high-performance, resilient systems ready for the digital future.DevOps & Cloud
In this stage, industry experts explored the methodologies and technologies that are redefining the development and management of cloud applications. They revealed the principles, practices, and latest trends in the world of DevOps and Cloud Computing.
Future of Work
The stage dedicated to the world of work explored transformations in human resources and digital skills, analyzing challenges and opportunities in a constantly evolving market. Industry experts shared insights on new trends—from upskilling to talent acquisition strategies—offering a look at future professional scenarios and the key skills needed to stay competitive.Future of Journalism
In this stage, experts explored the new frontiers of information in the digital era. An analysis of emerging trends—from AI to immersive journalism—to understand the future of storytelling and communication. We examined tools and strategies to navigate the ever-evolving media landscape while maintaining the integrity and impact of journalism.Legal Tech
The Legal Tech stage explored the evolution of law in the digital era, analyzing the role of technology in regulation, privacy, and data management. Industry experts delved into topics such as artificial intelligence in law, regulatory compliance, and the legal challenges of innovation. It was an opportunity to understand how digital is transforming the legal landscape and professions.Coding Frontend
This stage was dedicated to front-end technologies and best practices, focusing on performance, accessibility, and user experience. Modern frameworks, new trends in web design, and strategies to create intuitive and high-performing interfaces were explored in depth. Industry experts shared advanced techniques to develop innovative digital products, optimized for all devices and aligned with user needs.UX & UI
The UX & UI stage, powered by Architecta, was dedicated to the best practices in user experience and digital interface design. Topics such as inclusive design, usability, and interaction design were explored with contributions from industry experts. It was an opportunity to explore tools and methodologies to create intuitive, accessible, and engaging experiences, putting the user at the center of the design process.In partnership with
In partnership with
ChatGPT & Gemini
In this stage, some experts shared their perspectives on the evolution of conversational AI and the role that ChatGPT & Gemini will increasingly play in shaping our digital future.
Tech for No Profit
In this stage, we explored how technology can amplify the impact of nonprofit organizations. From digital innovation to data analysis, we discovered tools to optimize operations and engage supporters. The goal: to promote the adoption of accessible and effective technological solutions for a stronger and more resilient nonprofit sector.Mainstage
The Mainstage is the main stage of WMF – We Make Future: it hosted talks, panels, and roundtables on future trends, shows and entertainment, exclusive presentations of products and services, as well as interviews and reflections on innovative topics with high social impact. The Mainstage was all this and much more. It is the symbolic meeting place for the WMF community. Over the course of the three-day event, it brought together all the key players contributing to building a better, shared, inclusive, and sustainable future.
Digital For PMI
This stage was dedicated to small and medium-sized enterprises. Here, industry experts shared digital solutions to improve the effectiveness and efficiency of SMEs, contributing to their development within the region.Content Creators
The Content Creators stage brought to the spotlight the key players in content creation, exploring trends, strategies, and tools to create successful content. Through interviews, panels, and live performances, creators, experts, and communities engaged in discussions on storytelling, monetization, and digital innovation. A dynamic space to delve into the sector’s evolution and new opportunities in the world of social media and digital platforms.In partnership with
In partnership with
Tech for Business
In this stage, we explored how emerging technologies are transforming the business world. From artificial intelligence to cloud computing, we discovered how to optimize processes, improve productivity, and create new business opportunities.Ethics & AI
Artificial intelligence is not just a technological revolution, but a change that redefines the relationship between humans, society, and machines. This stage delved into the ethical implications of AI, exploring topics such as its impact on language, data governance, and the human role in automation. Through discussions with experts, challenges and opportunities were analyzed to build a more fair, inclusive, and conscious digital future.Book Presentation
In this stage, visionary authors presented their books on digital innovation, social change, and the future of marketing. A unique opportunity to discover new ideas and perspectives through stimulating dialogues and insights on cutting-edge topics. The goal: to inspire reflection and personal growth by exploring the narratives that will shape the future.AI for Health
In this stage, in partnership with the Gimbe Foundation, experts explored the revolutionary applications of artificial intelligence in the healthcare sector. From predictive diagnostics to personalized medicine, we discovered how AI is transforming care and wellness. The goal: to understand the potentials and challenges of AI in healthcare, for a future where technology and health integrate for the benefit of humanity.In partnership with
AI Solutions
In this stage, companies presented their innovative solutions based on artificial intelligence. From predictive analytics tools to advanced automation systems, we discovered how AI is transforming a wide range of industries. An opportunity to connect supply and demand while exploring the latest frontiers of AI applied to business.Climate Change
In this stage, in partnership with ECCO Think Tank, experts explored technological solutions to tackle the climate crisis. From renewable energy to the circular economy, we discovered how innovation can drive the transition towards a sustainable future. The goal: to inspire concrete actions and promote a collaborative approach to protect our planet.In partnership with
Future of Education
In this stage, we aimed to analyze the innovative technologies and new educational models shaping the evolution of education. Industry experts illustrated how these technologies are radically transforming the learning experience.GovTech
The GovTech stage represented an opportunity for dialogue between institutions, the economy, and society on the future of Artificial Intelligence. The challenges related to regulation, governance, and the social and ethical impacts of new technologies were discussed, with the goal of outlining guidelines for the digital future.Digital Marketing & Business Solutions
In this stage, speakers delved into digital strategies and business solutions to support company growth. From process optimization to marketing automation, including CRM, lead generation, and new sales models, the stage offered practical insights to improve performance and tackle the challenges of the digital market.Innovation Film Fest
In this stage, storytelling met innovation. Experts explained how new technologies are revolutionizing film production and consumption, thus redefining the way cinema is made.
Future of Planet
In this stage, we explored technological solutions to promote sustainability and address global environmental challenges. We discovered how technology can be a key driver for the transition toward a more sustainable future. The goal was to stimulate discussions, share best practices, and foster collaborations that can lead to concrete actions for a positive impact on our planet and society.Future of Mobility
On this open stage, we had the opportunity to listen to presentations of student projects aimed at participating in international competitions focused on sustainable mobility, as well as collaborations between businesses, universities, and regional authorities in this field, and more generally in terms of applied research, particularly in the automotive sector.Powered by
Future of Music & Arts
In this stage, experts revealed the fusion between creative disciplines and emerging technologies, showing how technology is redefining the boundaries of music and art through new, unprecedented experiences.
Arena - Debate for Future
On this stage, experts and visionaries engaged in passionate debates about the possible futures of various sectors. An opportunity to explore new scenarios, exchange innovative ideas, and encourage critical reflection. The goal: to shape a shared vision of the future through constructive dialogue and the exchange of perspectives.Gaming & Esports
This space was dedicated to anyone who loves gaming, whether amateur or competitive, and offered the opportunity to engage with industry experts and get hands-on experience with the most advanced technologies.In partnership with
In partnership with
Girls Code It Better Code&Tell
Ideas, people, and technologies came together on the Code&Tell stage to showcase how digital creativity and collaboration between public and private sectors, schools and businesses, can generate real innovation. A community in motion, connected by shared experiences, bold visions, and practical tools. Each speech was an invitation to embrace change, break the mold, and build a more inclusive, sustainable, and collaborative future. Together, we can make a difference.
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AI Ethics & Innovation
The AI Ethics & Innovation Stage at WMF 2025 hosted the official launch of Rethic.AI, the first Italian business network dedicated exclusively to promoting ethical, safe, and responsible AI.
During the morning session, the network’s goals, founding members, initial participating companies, and the visions of its Ethical Board were presented, along with a discussion on the current state of the art, challenges, and ethical opportunities in an era of industrial transformation accelerated by AI.
In the afternoon, we explored the network’s first research working groups focused on creating innovative frameworks to provide practical support for Italian companies. This was followed by success stories directly from market-leading companies, sharing how they are integrating ethics into their AI processes, products, and strategies with a focus on sustainable and responsible business.
Sponsored by
Future Marketing Corner
In this stage, the Search On team delved into the changes that artificial intelligence is bringing to digital marketing. Key topics such as strategy, tracking, advertising, and content were addressed, offering a concrete perspective to tackle current challenges and seize new opportunities in the digital landscape.Powered by
Open Arena - Innovation Stardust
The Open Arena was the flagship innovation hub at WMF 2025: a 240 sqm space where startups, companies, and professionals came together to create the future.
A unique space station to discover trends, generate business opportunities, and build connections between galaxies that would otherwise remain distant.
There are no sessions in the selected stage on this day.
04 june
11:50 - 12:30
Social Media Strategies
The State of Social in 2025 and the Future of Online Engagement: a geeky conversation with Matt Navarra
Social media is evolving fast—TikTok bans, the rise of the Fediverse, AI-driven content, and shifting short-form video trends are redefining engagement. Matt Navarra breaks down the biggest industry shifts and what they mean for brands, creators, and marketers.This session includes a live Q&A, where Matt will also share insights on building a personal brand, growing Geekout to 30K+ subscribers, and career tips for social media pros.What you’ll learn:The impact of TikTok bans & decentralised platformsAI’s role in content & engagementThe future of short-form video & social commerceHow to grow your brand & audience in a changing landscapeJoin the conversation—ask questions and get ahead of the trends!
Social Media Consultant and Industry Analyst
Matt Navarra Media Ltd Social Media Specialist
Search On Media Group 04 june
12:40 - 13:20
Social Media Strategies
How to Truly Integrate AI into Your Work as a Social Media Manager: 5 Tools and Strategies I Use Every Day
In this session, I’ll share the strategies and tools I use daily to streamline processes, boost productivity and enhance the effectiveness of social media activities. You’ll discover how to use AI to save time on operational tasks, support content creation and generate variations, and better analyze data and communicate results. This talk is designed for hands-on professionals looking for practical solutions they can start applying right away.
Social Media Expert
Glisco sas 04 june
14:00 - 14:40
Social Media Strategies
How AI is Transforming YouTube in 2025: What Creators (and Viewers) Need to Know
AI is drastically reshaping YouTube's landscape in 2025, with talking head videos suffering as barriers to entry plummet. Script writing that once took two days now takes just one hour with AI like Claude, flooding the market with high-quality content. Soon, AI avatars will become indistinguishable from humans, enabling creators to produce thousands of videos daily. In this presentation, Mike Dee gives actionable tips on how creators can pivot to survive this unprecedented transformation and how viewers can spot the difference between authentic human content and AI-generated videos before it becomes much harder!
CEO
Playstack 04 june
14:50 - 15:30
Social Media Strategies
L’AI come strumento strategico (non solo creativo) per una LinkedIn Strategy B2B
Un talk progettato per un pubblico di professionisti marketing, sales e brand, che mostra come ChatGPT e strumenti di AI possano essere usati in modo concreto e strategico, per costruire una LinkedIn strategy B2B efficace — non solo generare contenuti, ma analizzare, progettare e implementare un sistema di comunicazione coerente, scalabile e relazionale.
Content Marketing Lead & CoFounder
YourDigitalWeb 04 june
15:40 - 16:20
Social Media Strategies
Prompting for Social Media Strategists: Why It’s Still Essential (and More Than Ever)
In this talk, we’ll debunk the myth that “prompts are no longer useful” and walk through, step by step, how to write effective prompts that truly improve results on tools like ChatGPT, Gemini, Perplexity, and more. This is a hands-on session focused on the daily work of those who create strategies and content for social media, both organic and paid. We’ll explore the connection between prompts and platforms, with concrete examples for Instagram, Facebook, TikTok, and LinkedIn, following the latest updates from each channel. We’ll also look at how to save time by creating prompts that are reusable, adaptable, and organized into repeatable workflows — from captions to insights, editorial calendars to competitive research. It all starts with a well-crafted prompt, built with method and strategic vision.
Digital Advertising Expert, Strategist e Co-Founder
Advplus 04 june
16:30 - 16:50
Social Media Strategies
Here's how a TikTok LIVE agency grows business, in a fair and creative way
Business Developer Manager
TikTok 05 june
11:50 - 12:30
Social Media Strategies
Predictive Analysis of Creatives: Data at the Service of Performance
How can we provide clients with reliable, objective insights to help them optimize their digital content? To ensure that creatives are effective for social media promotion, we can apply predictive analysis using artificial intelligence tools — interpreted by social advertising specialists. Managing the creation of creative assets while balancing the technical requirements of platforms with the aesthetic and branding needs of companies is possible, as long as we let data — not gut feeling — guide the process. We'll take a look at some example cases together.
Social Media Advertising Team Manager
Moca Interactive 05 june
12:40 - 13:20
Social Media Strategies
La rivoluzione creativa in un’agenzia di performance: il creative workflow applicato a Biolaser & Biosmed
Quando la creatività incontra i numeri le idee diventano realtà, l’immaginazione prende forma e si trasforma in risultato tangibile. L’introduzione del Creative Workflow nella nostra agenzia di performance ci ha permesso di rendere più fluidi i processi, creare un ambiente collaborativo, monitorare i risultati delle creatività in modo più preciso e aggiungere valore alle nostre attività social. I case Biolaser & Biosmed ci raccontano di questo meraviglioso incontro tra performance e creatività.
Social Media Specialist
WMR Group | Studio Cappello 05 june
14:00 - 14:20
Social Media Strategies
Behind Stefano Nazzi’s Social Media: Minimal Strategy, Millions of Views
How do you manage the social presence of a podcaster? Valentina Tonutti shares the strategy behind Stefano Nazzi’s channels, the creator of one of Italy’s most listened-to true crime podcasts. From building a loyal community on Instagram to expanding onto TikTok, all the way to a sold-out theater tour — a digital presence crafted with essential content, consistent editorial choices, and a recognizable tone.
Social Media Manager & Strategist
Valentina Tonutti 05 june
14:20 - 14:40
Social Media Strategies
Quick to Move, Smart to Fit: Miriade’s Strategic Debut on TikTok Shop
In my talk, I will share the launch of Miriade on TikTok Shop: from opening the channel and publishing the first shoppable videos on launch day, to a fun live session with a special shop assistant. This project combines entertainment and conversion, designed to bring the brand to life in a fresh and engaging way. I’ll take you behind the scenes of a fashion strategy waiting to be discovered.
Chief Strategy Officer
Meaningfool 05 june
14:50 - 15:10
Social Media Strategies
Marketing in Crisis? It’s the Frame, Not the Funnel. Selling in the Era of #nobuy and #deinfluencing
Consumers aren’t just stopping buying. They’re stopping believing you. In a time of #nobuy and #deinfluencing, it’s not enough to perfect your message or refine your creativity: you need to change the lens through which you tell your brand story and the context in which you place it. Discover why the problem isn’t what you’re selling, but the frame you’re communicating within. A journey through data to understand today’s consumers and market, narrative frames, and concrete strategies to restore meaning and power to marketing today.This talk is sponsored.
Senior Market Consultant
The Fool CEO
The Fool 05 june
15:10 - 15:30
Social Media Strategies
LinkedIn Ads & Sales Navigator: The Integrated Framework to Generate More Qualified B2B Leads with Less Budget
When it comes to B2B lead generation, many see ads and Sales Navigator as two alternatives. On the contrary, they are two tools to be integrated to achieve better results. There are new LinkedIn tools that now allow this integration in an innovative way. In this talk, we’ll explore a tested and effective framework to leverage paid campaigns within a strategy integrated with Sales Navigator.
Consulente e formatore LinkedIn®
up4business