Social Media Strategies

Social Media Strategies

The Social Media Strategies stage offered educational content focused on the most effective strategies to optimize social media presence. Techniques were explored to analyze and improve performance, create impactful content, and leverage the latest trends to maximize engagement. It was an opportunity to explore best practices, delve into successful case studies, and understand the evolution of digital marketing.
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Kateryna Horbatkova
Kateryna Horbatkova
Founder & Digital Strategist
Sofiam.ch
Angelo Marolla
Angelo Marolla
Social Media Specialist
Search On Media Group
Matteo Piselli
Matteo Piselli
Digital Consultant & Trainer
Mecenauta
Silvia Signoretti
Silvia Signoretti
Founder & Strategist
Franchising Strategy
4 JUNE
5 JUNE
6 JUNE
04 june 08:30
05 june 08:30
06 june 08:30
04 june 11:50 - 12:30
40 min
Social media is evolving fast—TikTok bans, the rise of the Fediverse, AI-driven content, and shifting short-form video trends are redefining engagement. Matt Navarra breaks down the biggest industry shifts and what they mean for brands, creators, and marketers.This session includes a live Q&A, where Matt will also share insights on building a personal brand, growing Geekout to 30K+ subscribers, and career tips for social media pros.What you’ll learn:The impact of TikTok bans & decentralised platformsAI’s role in content & engagementThe future of short-form video & social commerceHow to grow your brand & audience in a changing landscapeJoin the conversation—ask questions and get ahead of the trends!
04 june 12:40 - 13:20
40 min
In this session, I’ll share the strategies and tools I use daily to streamline processes, boost productivity and enhance the effectiveness of social media activities. You’ll discover how to use AI to save time on operational tasks, support content creation and generate variations, and better analyze data and communicate results. This talk is designed for hands-on professionals looking for practical solutions they can start applying right away.
04 june 14:00 - 14:40
40 min
AI is drastically reshaping YouTube's landscape in 2025, with talking head videos suffering as barriers to entry plummet. Script writing that once took two days now takes just one hour with AI like Claude, flooding the market with high-quality content. Soon, AI avatars will become indistinguishable from humans, enabling creators to produce thousands of videos daily. In this presentation, Mike Dee gives actionable tips on how creators can pivot to survive this unprecedented transformation and how viewers can spot the difference between authentic human content and AI-generated videos before it becomes much harder!
04 june 14:50 - 15:30
40 min
Un talk progettato per un pubblico di professionisti marketing, sales e brand, che mostra come ChatGPT e strumenti di AI possano essere usati in modo concreto e strategico, per costruire una LinkedIn strategy B2B efficace — non solo generare contenuti, ma analizzare, progettare e implementare un sistema di comunicazione coerente, scalabile e relazionale.
04 june 15:40 - 16:20
40 min
In this talk, we’ll debunk the myth that “prompts are no longer useful” and walk through, step by step, how to write effective prompts that truly improve results on tools like ChatGPT, Gemini, Perplexity, and more. This is a hands-on session focused on the daily work of those who create strategies and content for social media, both organic and paid. We’ll explore the connection between prompts and platforms, with concrete examples for Instagram, Facebook, TikTok, and LinkedIn, following the latest updates from each channel. We’ll also look at how to save time by creating prompts that are reusable, adaptable, and organized into repeatable workflows — from captions to insights, editorial calendars to competitive research. It all starts with a well-crafted prompt, built with method and strategic vision.
04 june 16:30 - 16:50
20 min
05 june 11:50 - 12:30
40 min
How can we provide clients with reliable, objective insights to help them optimize their digital content? To ensure that creatives are effective for social media promotion, we can apply predictive analysis using artificial intelligence tools — interpreted by social advertising specialists. Managing the creation of creative assets while balancing the technical requirements of platforms with the aesthetic and branding needs of companies is possible, as long as we let data — not gut feeling — guide the process. We'll take a look at some example cases together.
05 june 12:40 - 13:20
40 min
Quando la creatività incontra i numeri le idee diventano realtà, l’immaginazione prende forma e si trasforma in risultato tangibile. L’introduzione del Creative Workflow nella nostra agenzia di performance ci ha permesso di rendere più fluidi i processi, creare un ambiente collaborativo, monitorare i risultati delle creatività in modo più preciso e aggiungere valore alle nostre attività social. I case Biolaser & Biosmed ci raccontano di questo meraviglioso incontro tra performance e creatività.
05 june 14:00 - 14:20
20 min
How do you manage the social presence of a podcaster? Valentina Tonutti shares the strategy behind Stefano Nazzi’s channels, the creator of one of Italy’s most listened-to true crime podcasts. From building a loyal community on Instagram to expanding onto TikTok, all the way to a sold-out theater tour — a digital presence crafted with essential content, consistent editorial choices, and a recognizable tone.
05 june 14:20 - 14:40
20 min
In my talk, I will share the launch of Miriade on TikTok Shop: from opening the channel and publishing the first shoppable videos on launch day, to a fun live session with a special shop assistant. This project combines entertainment and conversion, designed to bring the brand to life in a fresh and engaging way. I’ll take you behind the scenes of a fashion strategy waiting to be discovered.
05 june 14:50 - 15:10
20 min
Consumers aren’t just stopping buying. They’re stopping believing you. In a time of #nobuy and #deinfluencing, it’s not enough to perfect your message or refine your creativity: you need to change the lens through which you tell your brand story and the context in which you place it. Discover why the problem isn’t what you’re selling, but the frame you’re communicating within. A journey through data to understand today’s consumers and market, narrative frames, and concrete strategies to restore meaning and power to marketing today.This talk is sponsored.
05 june 15:10 - 15:30
20 min
When it comes to B2B lead generation, many see ads and Sales Navigator as two alternatives. On the contrary, they are two tools to be integrated to achieve better results. There are new LinkedIn tools that now allow this integration in an innovative way. In this talk, we’ll explore a tested and effective framework to leverage paid campaigns within a strategy integrated with Sales Navigator.