WMF 2023 in NUMBERS
+89
COUNTRIES
10
PAVILLIONS
+100
STAGES
+1.000
SPEAKERS
MAINSTAGE
+100 TALKS and SHOWS
+30
BANDS and DJS
+130
INSTITUTIONAL GUESTS
+2.000
STARTUPS and INVESTORS
+670
EXHIBITORS
+150
CREATORS

The first stages of WMF 2024

From June 13th to 15th, Bologna will host WMF - We Make Future, an international fair and festival on Digital Innovation, AI & Tech, featuring over 100 training, business, and entertainment events.
The training program, always central to the event, is the result of a co-construction process that draws on the needs of the community, market trends, and contributions from numerous speakers and guests from around the world participating in WMF.
On this page, you will find the first +40 announced training stages and the first +200 speakers out of over 1,000 who will be at WMF 2024.
Each stage will focus on vertical topics such as Artificial Intelligence, tailored for various industries, Social Media, Advertising, E-commerce, Branding, Content Creators, and much more.
Note: The training stages currently shown in gray will be available shortly: new speakers and new stages will be announced soon. Additionally, the training program is still in development and may undergo changes.

AI for Future

The AI for Future stage, part of the WMF's AI Global Summit event, will offer talks on the application and future of artificial intelligence by leading Italian and international experts in the field. 

AI Marketing

The AI Marketing stage, part of WMF's AI Global Summit, offers talks on the application of marketing in the field of artificial intelligence and insights on AI from top Italian and international industry experts.

Prophets of AI

In this stage, speeches and interventions by some of the most respected international experts in Artificial Intelligence will alternate.

Thanks to the partnership between Search On Media Group and WMF with Prophets of AI - a leading American entity for connecting with experts in the AI field - this stage will feature brilliant minds who have made significant contributions to the advancement of artificial intelligence, robotics, and consciousness fields, coming from diverse backgrounds such as computer science, art, finance, and informatics.

E-Commerce

The stage,  within the E-commerce Fest and sponsored by Connecteed, is dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.
Sponsored by
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Advertising

The stage, powered by SMConnect, is the ideal place to discover new trends and best practices in digital advertising. Industry experts will provide insightful insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.
Powered by
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Brand

The stage hosts prominent speakers that will offer their insights into the world of branding: through informative and vertical interventions, the strategic role of brands in the digital age, their relationship with consumers, impact on the social context, vertical platforms, communities, and much more will be thoroughly explored.

SEO

On this stage, powered by SM CONNECT, industry experts will address the most technical and advanced areas of SEO. Presentations and case studies will delve into tools and strategies that continuously shape the entire digital sector
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Social Media Strategies

The stage, powered by SMStrategies, offers informative speeches dedicated to fundamental strategies for measuring and optimizing performance on social media. You will delve into the most effective techniques to maximize the impact of your online activities, optimizing your social media presence to achieve your business goals.
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Content Creators

The stage, part of WMF's Creators Fest, is where the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation world and their communities.


Startup

A stage entirely dedicated to the presentation of innovative startups and SMEs from around the world. Here, the founders of the best startups selected through the Startup Competition Call and the stages of the WMF International Roadshow present the progress of their projects and illustrate how they are contributing to creating a global innovation ecosystem. Do you want to speak on this stage? Apply to the Startup Competition!

Google Innovations

The stage presents the latest trends and innovations in the Google ecosystem. Featuring international speakers and experts in the field, we will explore the dynamics of YouTube, Analytics, Performance Max, and GitHub/Scripts to harness the full potential of Google platforms for your digital success.

Augmented & Virtual Reality

The stage, featuring prominent international speakers in the field, will explore the latest trends, innovative applications and future prospects of Augmented and Virtual Reality, delving into how these technologies are transforming industries such as gaming, education, design and more. 


Digital Strategy

The stage will offer case studies and working models, marketing and communication with informative and vertical talks to develop successful digital strategies and explore the most effective planning to tackle the challenges of the contemporary market.

TikTok

This stage, sponsored by TikTok Italy, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices to better elaborate strategies on TikTok.
Sponsored by
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Innovation Showcase

This stage showcases products and services presented by startups, SMEs, and companies offering innovative solutions to corporate needs and, generally, the market.

AI Tools & Services

In this stage, speakers will examine how the corporate use of artificial intelligence can automate processes and improve overall performance

All speeches within the room are branded


Digital Tools & Services

Xrs, chatbots, NLP, and many other revolutionary technologies will be at the heart of our speakers' interventions in this internship, such as augmented reality, virtual reality and chatbots, and how companies can use them to improve customer experience and engagement.

All talks within the room are branded.

Tech 4 Business

On this stage the speakers will examine how companies can leverage recent technological developments to improve operations, efficiency and innovation.

All talks within the room are branded

Work, HR & Digital Skills

The stage dedicated to the world of work delves into the challenges and opportunities in the realm of human resources and digital skills. Experts and HR managers from various national and international backgrounds will share valuable insights on emerging trends and possible future scenarios in the workplace context.

Knowledge Share

Voices and testimonies of innovation will take center stage at the Open Stage by Netval and Knowledge Share at WMF! On June 14th, 2024, get ready to dive into deep tech and technology transfer.

Not only will Netval and KS be present as partners, with an Expo Area featuring 40 of the most promising startups from the KS 2.0 platform and the national innovation landscape, but they will also bring best practices and industry professional viewpoints!

We'll delve into deep tech topics with a focus on the world of Start-Ups and Technology Transfer. But it won't be just theory: on stage, authoritative experts and pioneers will share experiences and concrete examples of the disruptive potential of deep tech in shaping our future.

Netval and Knowledge Share are not just present; they are the engines driving this extraordinary journey into innovation. Join us as we transform the event into an unforgettable experience, creating deep connections and opening the doors to a world of possibilities.

Don't miss the opportunity to be part of this revolution: mark June 14th on your calendars and get ready to be transported to the forefront of global innovation.

Come discover the future with us at the Open Stage by Netval and Knowledge Share at WMF.

For more information about Associazione Netval: Who We Are - Netval

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Human Rights

The stage explores, with the participation of leading international speakers, the crucial issues that define the global human rights agenda. We will delve into current issues, new challenges and best practices for promoting and defending human rights around the world, providing a global and interdisciplinary perspective on a critically important topic.

Sustainability & Tech

The stage offers, through interventions by various international and non-international speakers, insights into the theme of sustainability and technology. Participants will focus on how technological innovation can currently drive the transition towards a more sustainable world.


Tech for No Profit

The stage dedicated to the Third Sector: non-profit organizations, institutions, volunteers, and experts offer informative speeches on the latest innovations and trends aimed at promoting actions to support a more equitable and inclusive society.

Book Presentation

The stage, part of the Book Fair at WMF, is dedicated to talks, book presentations, and interviews on the major developments in the publishing sector. Authors will discuss topics related to digital, sustainability, innovation, and social impact.

Influencer Marketing

The stage, powered by SMStrategies, explores the world of digital influencers, delving into winning strategies for collaborating with influencers and identifying the best partnership opportunities, as well as creating engaging content that captures the attention of the target audience.
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AI for Health

The AI for Health stage, powered by the GIMBE Foundation, offers a unique opportunity to explore the application of artificial intelligence in healthcare. You will be involved in the study of best practices and winning strategies for using artificial intelligence to improve people's health and well-being.
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UX & UI

The UX & UI stage, powered by Architecta, will immerse you in the world of user experience and user interface. Those who follow this stage will have the opportunity to explore and deepen best practices for designing engaging and intuitive digital experiences.
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Machine Learning

The stage offers insightful and focused talks on the latest trends in computer programming. Participants will have the opportunity to delve deep into the vast universe of software development, gaining essential skills to tackle complex challenges and craft innovative solutions.

Data Analytics

The stage is dedicated to web data measurement, collection, and analysis processes aimed at optimizing their utilization. The speeches will examine the new tools in the field and the latest trends to improve campaign reporting.
Sponsored by
Logo Collaborazione

Coding Front-end

The Frontend Coding stage offers in-depth and focused talks on the latest trends and practices in frontend development. Here, participants will have the opportunity to explore key aspects of user interface design and implementation in detail, gaining essential skills to tackle complex challenges and develop innovative, cutting-edge solutions.

Edutech

The Edutech Stage provides a comprehensive overview of the latest frontiers in educational technology. Through a series of engaging and informative speeches, industry experts will explore the potentials, challenges, and innovative applications that are transforming the way we learn and teach

Back-End & Cloud

The stage provides comprehensive and targeted discussions on the latest trends and strategies in backend development and cloud computing. Attendees will delve deep into crucial aspects of server-side programming and cloud infrastructure, acquiring vital skills to address intricate challenges and engineer innovative solutions tailored to modern computing environments.

Cybersecurity

On this stage, experts address the increasingly fundamental topic of Cybersecurity with informative and specialized speeches.

Generative AI

The proposed stage provides the opportunity to immerse oneself, through various speeches, in the world of Generative AI, a rapidly growing field that combines artificial intelligence and creativity

Marketing Automation

The stage offers a series of presentations by various speakers on the topic of Marketing Automation, aimed at illustrating how it transforms the way companies interact with their customers, enabling personalized and timely communication


WMF Off

The stage hosts round tables, debates, and the Festival's community coming together to discuss topics that have always been close to the heart of WMF. Discussions will therefore alternate between newsletters, new digital scenarios, and trends in the technology sector.


Future of Entrepreneurship

In this stage you will be inspired by stories of entrepreneurial successes, by the efficient and creative use of today's digital tools, and by visions of the future!

E-Commerce kit

In this stage, speakers will discuss strategies and tools to help companies succeed in e-commerce, including tips for increasing sales, optimizing user experience, and using effective marketing techniques.

All speeches within the room are branded

There are no sessions in the selected stage on this day.

Human Rights
English

Universal Declaration of Human Rights: Does Dignity, Freedom and Justice apply to all?

On 10 December 2023 the United Nations celebrated 75 years since the adoption of the Universal Declaration of Human Rights in 1948. This milestone document set out for the first time, fundamental human rights to be universally protected and yet these rights continue to be infringed upon at will by the member states. With major geopolitical tensions spanning three continents the Middle East, Europe and Africa it's becoming increasingly clear that human rights do not apply to all, Dignity, Freedom and Justice is the privilege of the few. This panel will critically examine the state of geopolitics and put to test the Universal Declaration of Human Rights against gross human rights violations in the Middle East, Europe and Africa.
Siyabulela Mandela
Weza Bombo Joao
Gala Ivkovic
Siyabulela Mandela
University of Kurdistan Hewlêr, Iraq   
Visiting Prof. Politics & International Relations   
Weza Bombo Joao
Founder and Chairman of the Africa Association + Sustainability Consultant at Ernst & Young   
EY Sustainability   
Gala Ivkovic
Project Manager   
Rondine CIttadella della Pace   
Human Rights
English

Female Empowerment (Title Soon Online)

Pegah Moshir Pour
Pegah Moshir Pour
Attivista Diritti Umani e Digitali   
Human Rights

More speeches of this stage soon online!

ToBeDefined
To be announced
GovTech Summit

Institutional Speech

Bonaccini
Stefano Bonaccini
President   
Emilia-Romagna   
GovTech Summit

Institutional Speech

Lepore
Matteo Lepore
Mayor   
City of Bologna   
GovTech Summit

AI Act

Benifei
Brando Benifei
MEP, Co-reporter AI Act   
European Parliament   
Mainstage

Other talks, concerts and show moments will be revealed in the coming weeks
   
   
GovTech Summit

Made in Italy

Forte
Maurizio Forte
Central Director for Export Sectors   
Ice Agency   
GovTech Summit

Cybersecurity

Gabrielli
Ivano Gabrielli
Director   
Postal and Communications Police (State Police of Italy)   
GovTech Summit

Digital Governance

Ross
Alec Ross
Distinguished Adjunct Professor   
Bologna Business School   
GovTech Summit

National Data Valorisation

Velsberg
Ott Velsberg
Government Chief Data Officer of Estonia   
Ministry of Economic Affairs and Communications, Republic of Estonia   
GovTech Summit

AI and Regulation

Benanti
Paolo Benanti
President   
AI Commission for Information   
GovTech Summit

Research and AI

Maslej
Nestor Maslej
Research Manager   
Human-Centered AI - Stanford University    
GovTech Summit

Privacy

Fleischer
Peter Fleischer
Global Privacy Counsel   
Google   
Mainstage

Opening Ceremony

WMF 2024
   
   
Mainstage

Guest of Honor

Soon Online
   
   
Mainstage
English

Human Centered AI: the AI Index by Stanford University

Maslej
Nestor Maslej
Research Manager Human-centered AI   
Stanford University    
Mainstage
English

Innovation and Future in Global Dialogue (Title Soon Online)

Friedman
Alan Friedman
Journalist & Writer   
   
Mainstage
English

AI for Medtech e Biotech (Title Soon Online)

Bianco
Simone Bianco
Principal Investigator and Director of Computational Biology    
Altos Labs Bay Area Institute of Science   
Mainstage

Building bridges to establish lasting peace (Title Soon Online)

S. EM. Card. Matteo Maria Zuppi
Cardinale Arcivescovo di Bologna and President CEI   
   
Mainstage

Shaping Tomorrow: Technology and the New Social Contract (Title Soon Online)

Ross
Alec Ross
Distinguished Adjunct Professor   
Bologna Business School   
Mainstage

Beyond the boundaries of information: technology, ethics and the future of journalism in the digital era

Mentana
Enrico Mentana
Journalist and Director   
La7   
Mainstage

Live Performance and Talk

Manuel Agnelli
Singer and Frontman    
Afterhours   
Mainstage

From soccer voice to an influencer: the evolution of Fabio Caressa (Title Soon Online)

Caressa
Fabio Caressa
Sports journalist and broadcaster   
   
Mainstage

Investigative Journalism and News Reporting (Title Soon Online)

Bulfon
Floriana Bulfon
Journalist - Investigations and organized crime, cyber, terrorism   
   
Mainstage

Fighting Mafias (Title Soon Online)

Gratteri
Nicola Gratteri
Pubblic Prosecutor   
Tribunale di Napoli   
Mainstage

Robotics for Social and Work (Title Soon Online)

Pucci
Ranavolo
Daniele Pucci
Head of Artificial and Mechanical Intelligence   
IIT    
Alberto Ranavolo
Senior Researcher    
Department of Occupational and Environmental Medicine, Epidemiology and Hygiene @ INAIL   
Mainstage

Ethical Considerations on AI: Insights and Perspectives (Title Soon Online)

Benanti
Paolo Benanti
President   
AI Commission for Information   
Mainstage

Regenerate to save lives: Save the National Health Service

Cartabellotta
Nino Cartabellotta
President   
GIMBE   
Mainstage

Il ruolo dell'Innovazione sui territori e le comunità

Bonaccini
Stefano Bonaccini
President   
Emilia-Romagna   
Mainstage

Timeless Passion: Between History and the Soccer Future (Title Soon Online)

Tardelli
Marco Tardelli
Ex Calciatore - Campione del Mondo 1982   
   
Mainstage

Live Performance - Piano Solo

Dardust
   
Producer & Artist   
Mainstage

Cinema e Legalità (Title Soon Online)

Pif
Author & Director   
   
Mainstage

Generative AI (Title Soon Online)

Microsoft
   
   
Mainstage

AI & Innovation (Title Soon Online)

Intel
   
   
Mainstage

Space Economy (Title Soon Online)

European Space Agency - ESA
   
   
Mainstage

Climate Change e Sostenibilità (Title Soon Online)

WWF
   
   
Mainstage

Le Città e le Comunità del Futuro: Innovazione e Sostenibilità

Cucinella
Mario Cucinella
Founder & Creative Director   
Mario Cucinella Architects   
Mainstage

Da Tiktok a Imprenditrice del Fashion (Title Soon Online)

Strazzer
Martina Strazzer
Founder & CEO   
Amabile Jewels   
Mainstage

Catalyzing Innovation: Strategies and Visions for the Future (Title Soon Online)

Cereda
Enrico Cereda
Senior Advisor, Former Chairman & CEO    
Klecha & Co, IBM Italy   
Mainstage

Saving Lives, Building Futures: Emergency's Humanitarian Impact in Tomorrow's World (Title Soon Online)

How can an immersive experience draw public attention to an important issue such as migration and the daily drama in the Mediterranean Sea? Insights into the digital tools that allow people to board - virtually - the Life Support, EMERGENCY's life-saving ship across the sea.
Geminiani
Gola
Guido Geminiani
CEO   
IMPERSIVE   
Simonetta Gola
Head of Communication   
EMERGENCY   
Mainstage

Branded Content e Influencer Marketing

Lusetti
Gervasi
Lucia Lusetti
Marketing Manager   
Monge S.p.A.    
Luca Gervasi
   
Content Creator   
Mainstage

Bologna as the City of Open Innovation (Title Soon Online)

Lepore
Matteo Lepore
Major   
Comune di Bologna   
Mainstage

Supercomputing's role in technological and business development (Title soon online)

Ubertini
Francesco Ubertini
President of Cineca and Professor at University of Bologna   
   
Mainstage

Digital twins for the future city (Title Soon Online)

Bugani
Massimo Bugani
Councilor for the Digital Innovation   
Metropolitan City of Bologna   
Mainstage

Fighting Mafias (Title Soon Online)

Lombardo
Giuseppe Lombardo
Prosecutor   
Reggio Calabria   
Mainstage

Research and development for advancement (Title Soon Online)

Profumo
Francesco Profumo
Professor   
Politecnico di Torino   
Mainstage

Technology and Data: a possible combination? (Title Soon Online)

Scorza
Guido Scorza
Member   
Italian Data Protection Authority   
Mainstage
English

Designing Water's Future: Urgent Strategies for a Water-Stressed Economy

Chisté
Aurora Chisté
Design Strategist and Founder    
Actual and Zero+   
Mainstage

WMF Awards Ceremony

The WMF Innovation Awards
   
   
Mainstage
English

Startup Competition - The Final

The Final of the largest International Startup Competition
   
   
Mainstage

Scaleup for Future

The Debate between International Scaleups
   
   
Mainstage

WMF Awards Ceremony

The WMF Innovation Awards
   
   
Mainstage

Entertainment and Music Concerts

Entertainment and Music Concerts at WMF
   
   
GovTech Summit

Privacy

Scorza
Guido Scorza
Member   
Italian Data Protection Authority   
GovTech Summit

TechTransfer

Ubertini
Francesco Ubertini
President   
CINECA   
GovTech Summit

Regulation

Lombardo
Marco Lombardo
Secretary IV Commission (European Union Policies)   
Senate   
WMF Off

We Make Newsletter

The Newsletterati return to the WMF: the Italian network of authorial and independent newsletters spanning various topics such as marketing, journalism, philosophy, and technology. Within the context of the WMF, some of the Newsletterati authors will bring their own experience, insights, and vision on the future of newsletters.
Cristiano Carriero
Felice Nitti
Matteo Aliotta
Simone Pazzano
Lorenzo Ancona
Cristiano Carriero
Founder La Content | Author | Storyteller   
Felice Nitti
Co-founder & Author   
Minnovo & Briefinn   
Matteo Aliotta
Managing Partner LTV   
LTV   
Simone Pazzano
Journalist & Digital Strategist   
ViaBagutta Comunicazione    
Lorenzo Ancona
Founder & Editor   
Artifacts   
WMF Off

Fediverso in Italia, l'esperienza Livellosegreto.it

Edoardo Maria Elidoro
Bortolotti
Alessandro Morloi Grazioli
Edoardo Maria Elidoro
Tech Lead   
Fabio Kenobit Bortolotti
Musician & Content Creator   
   
Alessandro Morloi Grazioli
Digital Strategist   
Search On Media Group   
WMF Off

We (Don't) Make Slides

How does a brief turn into a concrete project? Let's tackle the white whale of every agency and social media manager in this interactive talk, where the classic "bolt company" will pit 3 professionals and AI against each other to get the best possible communication project to sell its bolts. All of this live and with audience participation. Are you ready to compete?
Carlotta Carucci
Valentina Vellucci
Davide Bertozzi
Carlotta Carucci
Founder & Communication Strategist    
Vanilla Marketing   
Valentina Vellucci
Marketing Manager   
TS Nuovamacut   
Davide Bertozzi
Copywriter & Creative Director   
Davide Bertozzi Studio   
WMF Off

More speeches of this stage soon online!

ToBeDefined
To be announced
E-Commerce kit

Using Marketplaces as a Tool to Increase International Sales: 5 Successful Strategies You Can Apply to Your eCommerce Right Away

Using Marketplaces as a Tool to Increase International Sales: 5 Successful Strategies You Can Apply to Your eCommerce Right Away
Discover how to leverage marketplaces to expand your sales globally! In this speech, we'll explore 5 winning strategies that you can immediately implement in your eCommerce to maximize your international success. Learn how to optimize your presence on marketplaces, reach new markets, and boost sales with proven tactics. Get ready to transform your business and achieve new international milestones.
Gianluca Noschese
Vito Perrone
Gianluca Noschese
Head of Sales   
Yocabè Srl   
Vito Perrone
CEO & Co-Founder    
Yocabè   
Work, HR & Digital Skills

Building and Updating Your Career Path in the Digital World

The presentation is dedicated to defining or updating your career path in the digital realm. It will analyze how to seize career opportunities in the digital job market and how to navigate the choice between working for a company, agency, or as a freelancer, while also balancing work-life equilibrium. The Career Plane method and other practical tools for organizing and monitoring one's career over time will be introduced. Next, the management of skills in the digital sector will be examined, balancing hard and soft skills, which are crucial for standing out in a competitive work environment. An opportunity to acquire practical knowledge and strategies for a successful career in the digital field.
Mauro Lupi
Mauro Lupi
Strategy Director, Digital Business Senior Consultant   
Tech 4 Business

Configurators and 3D Visualizers to Enhance Online Shopping Experiences

Today, Configurators and 3D Visualizers are essential innovative tools in online sales. They offer immersive experiences, allowing customers to customize and visualize products well before purchase. The speech will analyze the various types of 3D Configurators, also through the narration of some case studies designed by the Tredo team, demonstrating their positive impact in optimizing sales processes and reducing waste.
Andrea Baino
Andrea Baino
Founder & Senior Web Designer   
Tredo   
Content Creators

When I grew up, I wanted to be an archaeologist, not the mummy. In the end, I became Indiana Jones

The story of little Vale and how as a child she dreamed of becoming an archaeologist, teacher, singer, actress, and journalist. The story of how as a child she dreamed of becoming everything and how at 27 she had become nothing. Let's talk about how painful it can be to give up the privilege of education due to a poor family background, in every respect. And how in the end, thanks to social media, little Vale is managing to become everything, despite everything.
Valentina Gessaroli
Valentina Gessaroli
Performer, Divulgatrice, Conduttrice & Content Creator   
Lavalend   
Digital Tools & Services

Is creativity an exact science? Even to measure creative campaigns, method is required. Here it is

When creativity meets numbers, the era of 'in my opinion' ends. Stories of application and definition of concrete, sustainable, and measured communication strategies
Martina Pescioli
Martina Pescioli
Founder & Creative Director   
Mentarossa Comunicazione    
Book Presentation

HOEPLI - THINKING THE FUTURE: Paolo Iabichino interprets Kotler - "Philip Kotler – The New Entrepreneurial Marketing"

The old rules of marketing no longer work, we've all realized that. Paolo Iabichino thus launches a strong and clear appeal to marketers to adopt new and engaging strategies, designed for an entrepreneurial world aware of the new rules of marketing. He offers a vision of the indispensable resources for anyone wishing to develop their brand in a world where many "marketing truths" once taken for granted are now strongly questioned.
Paolo Iabichino
Maurizio Vedovati
Paolo Iabichino
CEO & Founder   
Iabicus Srl   
Maurizio Vedovati
Publisher & Moderator   
Hoepli Editore   
Advertising
English

Advanced Ad Copy: Improve your ROAS by understanding how people feel about your ad copy

In this talk, we show at how advanced ad copy techniques, with a focus on sentiment analysis, were used to improve the return on ad spend (ROAS) for a leading refurbished brand in the EU. Our experiment was conducted through the 'google natural language model' and analyzed the sentiment of advertising assets. We've optimize ad copy with 'chat gpt' and common sense of different dialects in the Dutch language. This study not only shows how well sentiment-driven ad copy adjustments work, but also shows how tailored advertising strategies affect consumer engagement and conversion rates. Learn how careful ad copy analysis and optimization can help you succeed in marketing.
Arjan Schoorl
Arjan Schoorl
Co-owner & SEA Specialist   
Flowboost   
AI for Future

Artificial Intelligence and Gender Stereotypes

Artificial Intelligence represents a tremendous opportunity today. An opportunity for creating new services, for the world of work, and for improving the society in which we live. But as always, with great opportunity comes great responsibility, and we must ensure that technology and its widespread use do not create disparities or exacerbate existing ones. Therefore, we will address the issue of gender discrimination perpetuated by AI systems by reviewing some cases from recent years and discussing the underlying motivations behind them.
Antonio Pescapè
Antonio Pescapè
Ordinario di Ingegneria Informatica   
Università di Napoli   
Brand

Observatory GENS (title soon online)

Nicolò Cappelletti
Daniele Chieffi
Nicolò Cappelletti
Deputy Director of the Communication Department   
IUSVE   
Daniele Chieffi
Journalist | Communicator | Reputation Manager |Lecturer   
Legal Tech
English

Navigating the AI Act: A Data-Centric Approach

In this speech, we explore the regulatory landscape introduced by the new European AI Act, with an enhanced focus on data-centric strategies for managing artificial intelligence systems. This discussion centers on how high-quality data underpins the compliance requirements and technical guidelines of the Act. We will delve into crucial aspects such as robustness, accuracy, and human oversight, emphasizing the role of data in achieving these metrics. As artificial intelligence reshapes industries and societies worldwide, understanding the regulatory framework that governs its deployment becomes increasingly important. By prioritizing a data-centric approach, we aim to dissect the complexities of the AI Act and propose innovative solutions that advocate for a future where data ethics and innovation are intertwined. Join us as we navigate through the implications of the AI Act and champion a data-driven future in AI regulation.
Shalini Kurapati
Shalini Kurapati
Co-founder and CEO   
Clearbox AI   
Digital Strategy
English

Brand, SEO, and Generative Search

After launching and experimenting with SGE since May 2023, Google started testing generative search even for those who had not requested to be part of the experiment in Search Labs.
This is - or seems to be - the preliminary step to its final release.
What does the release of SGE mean for all companies that see organic search traffic as an essential channel for their business model?
What are the risks and potential benefits?
How does it change the way of thinking, planning, and implementing SEO?
How does generative search integrate into the broader Google ecosystem and beyond Search?
In his talk, Gianluca Fiorelli will present - with plenty of data - the upcoming landscape, and will introduce ideas, strategies, and tactics necessary not only to withstand the impact that SGE will have but also to take advantage of its arrival, and how these strategies and tactics are not only necessary to maintain or improve visibility in Google but also in other ecosystems such as search on ChatGPT, Perplexity, and Bing Copilot.
Gianluca Fiorelli
Gianluca Fiorelli
Strategic & International SEO Consultant   
Social Media Strategies
English

The 3 Things You Need to Master Instagram

Join global Instagram expert, Jenn Herman, for this tactical session to maximize your Instagram strategy. You'll learn the 3 things that matter right now on IG. Learn how to optimize your profile to get found in more searches by your target audience. Master how to create Reels that attract new followers and serve your existing followers - all without the need to dance or lip sync! And discover the valuable power of direct messages to better connect with your followers and drive more leads and conversions from Instagram. You’ll leave with actionable steps to implement immediately!
Jenn Herman
Jenn Herman
Board Member | Instagram Expert | Consultant   
Social Media Pulse   
AI Tools & Services

Dominating Digital Marketing: KPIs and AI for Successful Strategies on WhatsApp

During our speech, we will unveil how the integration of artificial intelligence and key metrics can transform WhatsApp into an unparalleled marketing tool.We will illustrate how to track and interpret KPIs that help measure the effectiveness of campaigns on WhatsApp, enabling businesses to optimize their strategies in real-time. Additionally, we will share concrete examples of how AI not only automates processes but also personalizes the customer experience, thereby increasing conversion rates and loyalty. Through lessons learned from our successes and challenges, we will provide practical case studies and proven strategies to fully leverage the potential of WhatsApp as a communication and sales channel, outlining a clear path for the future of digital marketing.
Mattia Pace
Mattia Pace
CMO   
Spoki   
UX & UI

AI and UI: Designing Interfaces with Artificial Intelligence


Gabriele Malaspina
Gabriele Malaspina
Digital product designer   
Prophets of AI
English

Protopia & AI vs Tecno Solutionism (Title Soon Online)

Bielskyte
Monika Bielskyte
Founder   
Protopia Future   
E-Commerce
English

The AI-commerce era. Virtual agents and a new approach to communication for online shopping

Artificial Intelligence is revolutionizing the interaction between businesses and consumers. This momentous change comes at a particular historical moment for e-commerce. After the pandemic years, online commerce is finding its natural place within companies' omnichannel strategies, leading to steady growth in competitiveness on this front as well. Virtual Agents and a different way of communicating with customers can represent an innovative and influential business driver for online stores.
Gianluca Maruzzella
Gianluca Maruzzella
CEO & Co-Founder   
indigo.ai   
Machine Learning
English

Harry Potter and the Elastic Semantic Search

Let's demystify Gen AI and see how we can apply it to fun, approachable solutions, with a magical twist. We'll first explore how vector embeddings and LLMs work, before we set off to build our search solution (with a live demo). Using the Elastic Python clients we first create indexes for Harry Potter characters, and film subtitles. We can import compatible 3rd party LLMs through an enriching pipeline; allowing us to add sentiment analysis and embeddings to our text. We’ll build a semantic search engine that can browse the books better than the ultimate fan.
Iulia Feroli
Iulia Feroli
Senior Developer Advocate   
Marketing Automation

Loyalty, CRM, and Marketing Automation: The Engine of Your Data Strategy

Companies seek customer retention, but loyalty is increasingly difficult to achieve. Through engagement-centered loyalty programs rather than promotions, companies can oversee every customer touchpoint and leverage collected data. We will explore omni-channel loyalty use cases and focus on technology, data, and marketing automation. Because loyalty, like CRM, impacts every department of the company.
Giorgio Gnoli
Giorgio Gnoli
SE   
Salesforce   
Content Creators

How to Stay Afloat When You Feel Like You're Drowning - Mental Health and Social Media

Mental health is important, and nowadays it's being talked about more and more, fortunately. Jennifer started her career at 17, right in the midst of adolescence, which is why she feels like she only lived halfway. Jennifer will talk about the beginning of her career, torn between school and social anxiety, until she participated in Pechino Express, which aired during the pandemic and lockdown. During that time, her career further developed, as she started speaking on social media about mental health and the therapy journey she began since elementary school. Together with the audience, she will address the importance of discussing mental health, seeking help in difficult situations, and the social stigma associated with these issues.
Jennifer Poni
Jennifer Poni
Content Creator & Mental Health Advocate   
Digital Tools & Services

SEO in P**n. How to help increase earnings in a challenging field by leveraging automations

Have you ever worked with SEO in the adult industry? In such a sensitive field, where there are many new ideas and limitations, I'll tell you about a case study that increased the client's earnings by leveraging automations.
Giovanni Le Coche
Giovanni Le Coche
CEO & Head of Digital Marketing   
Arkys    
Book Presentation

COMMUNICATION AT THE TIME OF AI - could ChatGPT ever answer 'it depends'?

Rocco Rossitto, author of Saying something does not mean having something to say, and Sergio Sentinelli, author of Asking the right question. The art of working with ChatGPT and AI, dialogue on the topic of communication in the time of AI. On the one hand the point of view of a communication consultant, whose twenty years of experience have led him to reflect on the concept of tailored-made communication, where there can be no cooked and eaten recipes. On the other hand, that of someone who is engaged in a continuous dialogue with the most famous machine of all, ChatGPT, in order to be able to obtain the most effective answers, capable of saving us precious time. What would happen if we asked ChatGPT what is the best communication strategy? "It depends" might be its answer?
Rossitto
Sentinelli
Rocco Rossitto
Digital strategist e Content Creator   
   
Sergio Sentinelli
Coo-founder Senior Project Manager   
Sinaptica 4.0   
Innovation Showcase

Performya: From Google Analytics Activation to True Data-Driven Omnichannel

In a rapidly changing market, Performya turns your marketing into a true Omnichannel Data-Driven Engine in one click. Today there can be no other useful marketing choice.Get a unified and reliable view of all your online and offline activities with one intuitive analytics hub.Performya offers a tailored approach to marketing, with optimized, pre-configured solutions for every industry.Find out now with concrete data how Performya helped other companies overcome challenges and achieve their goals!Because it’s gonna be yours next.
Alessandro Carrieri
Alessandro Carrieri
Marketing Advisor & Professor   
Performya Founder & CMO   
Work, HR & Digital Skills

Innovating to Elevate: Pioneering Well-Being as Leadership's New Frontier

In an era dominated by rapid technological advances and constant change, the question arises: How do leaders foster environments that not only nurture health and well-being but also inspire and propel their teams toward unprecedented heights of motivation and engagement? This presentation delves into the vital role that leadership plays in shaping future-ready organizations, highlighting how they can serve as bastions of well-being, innovation, and positivity. It explores the intricate dynamics between leadership, culture, and community, emphasizing how adept leaders foster a culture of engagement, creativity and collaboration.
Barbara Dalle Pezze
Barbara Dalle Pezze
Global Leadership Coach and Executive Advisor, President of ILCI (Italy)    
John Mattone Global   
Tech 4 Business

The use of blockchain for safeguarding corporate know-how and products in the market

IT Value Partner is pleased to present at WMF2024 how to leverage the potential of blockchain technology to define innovative protection mechanisms for businesses and consumers. Through the AIDA® platform and the use of Digital Assets, we will explain how it's easy to combat counterfeiting while simultaneously offering innovative experiences to consumers.
Alberto Asti
Alberto Asti
CEO    
IT Value Partner   
Book Presentation

MACRO MAFIA - The multinational of clans that is conquering the world

Hunt for the new bosses of the globalized world: the secrets of the super cartel dominating international crime revealed by the journalist who uncovered the mafia's infiltration in Rome and the power of the Casamonica.
Bulfon
Floriana Bulfon
Journalist - Investigations and organized crime, cyber, terrorism   
   
Work, HR & Digital Skills

Short story long: Consulting firms communicate poorly because communicating like this no longer works today

We are inclusive, innovative, and sustainable." "With us, you'll find a fresh and stimulating environment." "Resources are important to us." Yes, on social media, and then nothing is true. How many times have you experienced this boredom towards brand communication? Too many for me. Today, consulting firms are too focused on talking about their products and services, and this makes them very dull. What is needed? Talking about the needs of their target audience. Only in this way can turnover and frustration be reduced, and the best talents attracted. Because let's say it, this institutional communication is just from...consultants :)
Federico Vezza
Federico Vezza
Founder & Fractional Manager   
Consulenzaconfusa   
Innovation Showcase

Turning passion into profit: the counterintuitive method for creating successful companies

Together we will discover how entrepreneurship can be fueled by your passion and how it can become the driving force for launching and growing a successful company. Through innovative strategies and unconventional practices, we will explore the path to entrepreneurial success, breaking patterns and challenging conventions. If you are ready to turn your passion into a profitable business, this intervention is what you need!
Alessio Boceda
Alessio Boceda
Co-founder @Startup Geeks   
Digital Tools & Services

Online Firm: From Paper to Cloud, Making Your Business More Competitive in the Market

How do you get your contracts signed? With Online Firm, not only do you transition from paper to cloud, but also from scrap paper to legally valid documents. Let me tell you how advanced electronic signature can enhance the efficiency and competitiveness of your business by reducing document management times and ensuring regulatory compliance. Examples and use cases included.
Massimiliano Baldin
Massimiliano Baldin
Brand Owner   
FirmOnline   
Legal Tech

Bitcoin and Cryptocurrencies: the seizureability of wallets and crypto ETFs

The approval of spot ETFs and Bitcoin's halving have reignited interest in cryptocurrencies. But in case of legal issues, can they be seized? Analysis of the reference regulations and prospects for an asset experiencing strong expansion but lacking legal precedents
Vincenzo Guidotti Mistrali
Vincenzo Guidotti Mistrali
Lawyer e Co-Founder   
Studio Legale GM   
Tech 4 Business

How to build and scale a replicable and high-performing B2B vending machine

What are the key elements to consider when building and then scaling a B2B vending machine? And how to make it both high-performing and replicable?The fundamental steps to take are always five:Find the Product Market Fit.Build the absolute best Revenue team for the company's stage of life.Have clear processes for converting opportunities into customers.Activate the best acquisition channels for your business model (Outbound, Inbound, Advertising, Referral, Existing Customer Base).Assemble the right technological stack to have full control over the metrics that matter and thus the entire sales machine.Let's see how ResultConsulting applies these concepts for itself and for its clients
Matteo Mirabella
Giacomo Calabrese
Matteo Mirabella
Co-founder   
ResultConsulting    
Giacomo Calabrese
Co-founder   
ResultConsulting   
Marketing Automation

From Marketing Automation to Customer Experience Automation: how the world of Automation is evolving

Marketing Automation is changing. The strategies that worked 10 years ago, even just 5, don’t work anymore. Your contacts are flooded with commercial emails, which they delete without reading.What can a company do to succeed with Marketing Automation? It has to adapt to the times. Change strategy. The modern company, to succeed, must think bigger. He needs to move from the concept of Marketing Automation to that of Customer Experience Automation."Let me know if everything goes well, I remain available.
Alessandro Baglieri
Alessandro Baglieri
Marketing Manager   
Active Powered   
Advertising

Full Funnel Strategy with AI

Microsoft Advertising offers a full funnel solution to reach consumers at every stage of their purchase journey. We will look at how to create advertising campaigns on different platforms, including CTV, display, Netflix and Xandr. These platforms use AI to increase visibility, generate qualified traffic, convert visitors into customers and build user loyalty. We will look at advanced targeting, optimisation and measurement tools to maximise return on investment.
Pierpaolo Morgante
Pierpaolo Morgante
Sr. Client Solutions Manager   
Microsoft Advertising   
Brand

The Importance of Brand Codes in Branding

Logo? Do you really think that's enough to make your brand recognizable? To create a truly memorable brand, you need to identify your brand codes (visual, auditory, olfactory, and verbal) and use them everywhere, as consistently and redundantly as possible. In this speech, we will explore the various types of brand codes, with examples of brands successfully applying them.
Valentina Falcinelli
Valentina Falcinelli
Brand strategist, consulente di verbal identity e copywriter   
Pennamontata   
Social Media Strategies

Between Performance and Brandformance through graphic optimisation of dynamic advertisements

Customising dynamic creative allows you to best showcase the products in your catalogue and at the same time enhance your brand, all in one sales-oriented ad.The speech will provide an overview of dynamic ad design, including the use of dedicated tools, best practices and results from selected AB tests.
Silvia Maggio
Silvia Maggio
Digital Advertising Specialist   
WMR Group | Studio Cappello   
Sustainability & Tech
English

Soon Online

Agnieszka Oleksyn - Wajda
Agnieszka Oleksyn - Wajda
Attorney-at-law, Head of the Institute of Sustainability, Łazarski University, Warsaw Poland   
AI Tools & Services

MyGenMe is born, My Genius Self. The AI app customized for confronting one's alter ego... omnisciently

MyGenMe, My Brilliant Self, is born. The AI app customized for confronting one's alter ego... omnisciently. DESCRIPTION (500) How many of us, every day, ask ourselves difficult questions... about work, well-being, personal crises, relationships, various issues... And who wouldn't want to hear from themselves, in an omniscient version, thanks to artificial intelligence, a frank, direct opinion, as useful as ever? That's what everyone will be able to do by downloading their own Personal AI: MyGenMe, which is being presented today by its creators in a conference that will surely surprise.
Stefano Santori
Virgilio Degiovanni
Luca De Giglio
Stefano Santori
Founder   
Millionaire Job   
Virgilio Degiovanni
Strategia & Sviluppo   
Millionaire Job   
Luca De Giglio
Consulente Web3   
Prophets of AI
English

The complicated relationship between AI and gender equality

As companies and governments worldwide vie for dominance in the AI race, pressing ethical concerns surround the implications of these technologies and the imperative to safeguard civilians from their unintended consequences. Notably, the gender disparity within the AI workforce looms large, exacerbating the global shortage of AI talent. This keynote delves into the pivotal question: How can we balance the pursuit of technological advancement with the imperative to develop ethical, gender-inclusive AI products? This talk will explore strategies to mitigate bias and foster inclusivity in the AI landscape
Moojan Asghari
Moojan Asghari
Founder   
Women in AI   
UX & UI

UX vs. SEO: who will win in the e-commerce information architecture ring?

Information architecture is crucial to the success of an e-commerce, but how best to design it? Users in the middle or keywords in the middle? Is it possible to find a compromise or will marketers and designers always have their gloves on? We look forward to seeing you ringside in the UX room!
Chiara Peretti
Enrico Gualandi
Chiara Peretti
Head of UX   
hibo   
Enrico Gualandi
Head of Strategy   
Social Factor / Deda Digital   
Book Presentation

Reboot Internet! Who 'broke' the network? Who's responsible for fixing it?

Born as a space for creative freedom and democratic participation, the Internet has transformed into a vast arena dominated by economic interests. Valerio Bassan, author of the book "Rebooting the System: How We Broke the Internet and Why It's Up to Us to Fix It" (Chiarelettere, 2024), reconstructs the processes that have made the network increasingly akin to an "uninhabitable place," and reflects on how we can dismantle the monopolistic and extractive mechanisms governing the web.
Valerio Bassan
Valerio Bassan
Author & Strategist   
Content Creators

The direct relationship between businesses and the world of social media

How should businesses collaborate with content creators to ensure that the final product is effective and profitable for both parties? Samuel and Leonardo will discuss the relationship between businesses and comedy-oriented content creators, delving into the complex dynamic that intertwines two very different perspectives when engaging with Generation Z audiences. They will explore the theme of communicative challenges, seeking to identify appropriate behaviors to ensure that the final product is effective.
Samuel Dibe
Leonardo Calderone
Samuel Dibe
Comedy Content Creator   
Leonardo Calderone
Comedy Content Creator & Attore   
Leoucifero   
Marketing Automation
Branded

Email Marketing and Automation Strategies for B2B with MagNews: The Carel Case

​A journey that led an important B2B company to better understand its subscriber base, send more relevant messages to the right people, and qualify leads to pass on to Sales. Through the martech platform MagNews, we integrated automated workflows, on-site messages, and lead scoring processes to transition from a situation of occasional and undifferentiated sending to a strategy aimed at nurturing relationships with prospects, clients, and stakeholders.
Alessandra Farabegoli
Fabio Canzini
Alessandra Farabegoli
Co-Founder   
Palabra   
Fabio Canzini
Channel Sales Manager   
magnews   
Tech 4 Business

Soon Online

Daniela Vallo
Daniela Vallo
CEO    
Beenear   
Digital Tools & Services

Marketing Sprint®, the 4-Day +1 Marketing Plan

Brand identity, market intelligence, planning and measurement, from strategy conception to testing. All of this, before investing. The effective and sustainable method, which you too can use, to design marketing strategies quickly and comprehensively. An analytical, creative, agile, and data-informed mix: the formula that changes and grows brands, services, or products in 4 days.Techniques from big companies, without astronomical budgets, to integrate Lean culture of Agile Marketing into SMEs
Enrico Corinti
Enrico Corinti
Founder & CEO   
Webeing.net   
Book Presentation

HOEPLI - THINKING THE FUTURE: Profession of Content Marketer - What does it mean to be a "Content Marketer" in the era of AI?

With a candid and friendly tone, yet at the same time with the authority of someone who has been working in this field for over twenty years, Cristiano Carriero shares his experience in the communication sector and confronts readers with the current reality: a fluid reality, where those who want to become content marketers need to learn strategies, use tools, and experiment with platforms. But they also need to know the tricks of the trade, manage time, and nurture relationships. Hard and soft skills to train for entering this business, but above all, to stay in it.
Cristiano Carriero
Maurizio Vedovati
Cristiano Carriero
Founder La Content | Author | Storyteller   
Maurizio Vedovati
Publisher & Moderator   
Hoepli Editore   
Book Presentation

HOEPLI - THINKING THE FUTURE: Greg Hoffman – Designing Emotions - Lessons in creativity from a lifetime at Nike, with Cristiano Carriero and Riccardo Scandellari

Often, brands promote the "culture of identity," building teams around the personalities of leaders, thus avoiding dreamers with their eyes wide open, ignoring the taciturn because they assume that being introverted is a sign of weakness, and seeking those who resemble them. But often creative success comes from listening to people who don't think like us, from those dreamers who, faced with something taken for granted, look at you with a spark in their eyes and say, "What if..." We discuss this with Riccardo Scandellari and Cristiano Carriero, Hoepli authors, speakers, and branding experts.
Riccardo Scandellari
Cristiano Carriero
Maurizio Vedovati
Riccardo Scandellari
Advisor sui temi di Marketing, Branding e Comunicazione   
Cristiano Carriero
Founder La Content | Author | Storyteller   
Maurizio Vedovati
Publisher & Moderator   
Hoepli Editore   
Digital Strategy
Branded

Tailored user experience with psychometric profiling

In the digital world, user experience is paramount. Knowing in advance the inclinations, preferences, attitudes, and behaviors of our audience allows us to anticipate the right actions in communication, marketing, sales, or HR. By combining psychometric profiling tools with artificial intelligence, we can revolutionize the user experience on one hand and give organizations a competitive advantage on the other.
Paolo Massarani
Paolo Massarani
Managing Director    
Athics   
AI Tools & Services
English

The Text Robot: Generates unique, SEO-relevant texts in over 110 languages using data or AI

Content Automation, the Future in E-Commerce and Beyond! Automation technologies are indispensable, accelerating processes and minimizing effort. Content Automation generates unique content for your online store and other platforms. Our Text Robot creates up to 500,000 texts in 110 languages in real-time. Learn how to utilize this business booster today. Join us to see it in action!
Jenny Perelli
Jenny Perelli
Country Manager Italy   
uNaice   
Sustainability & Tech
Branded

Sustainability: never a joy! Or maybe not

In the context of the ever-growing importance of sustainability, communication plays a crucial role in conveying messages to the public clearly and authentically. We address the challenges of communication with a practical and accessible approach to avoid greenwashing and promote authoritative commitment to transparent sustainability aligned with corporate values, aiming to spread awareness and create educational content internally and externally within the company.
Tomas De Zanetti
Tomas De Zanetti
CEO & Founder   
we-go srl   
Tech 4 Business

The Talent Factor - in an increasingly technological world

Fiorella Pallas
Fiorella Pallas
Owner & Ceo    
Talentobe   
Content Creators

Valentina Gluten Free: towards a more inclusive cuisine

Turning a weakness into strength by changing the paradigm. Valentina Leporati was diagnosed with celiac disease at just 17 months old. Today, she spreads awareness and information on such an important topic as food, which has a great power: to bring us all together around the same table. Valentina discusses the challenges that cuisine must face in the future, through innovation and knowledge, to make the table a place for everyone, in a word, inclusive
Valentina Gluten Free
Valentina Gluten Free
Food creator e attivista   
Innovation Showcase

Soon Online

Vincenzo Tartaglia
Vincenzo Tartaglia
CEO & Founder    
Thinkative   
Legal Tech

Goodbye cookies: retargeting death (?) and the New Legal Challenges of digital marketing

The cookie-less, multi-announced scenario is really coming. What awaits us, especially for re-targeting and related activities? We will note the relevant regulatory changes (such as the DMA and the AI Act) and the decisions of the authorities (e.g. the IAB Europe case, the Cookie Pledge, etc.) that impact, as well as the implications and legal doubts of the new tools (such as Privacy Sandbox, Apple SKAN, Facebook Advanced Matching) and current practices (fingerprinting, web scraping, etc.).
Andrea Michinelli
Andrea Michinelli
Avvocato, Fellow of Information Privacy IAPP   
42 Law Firm   
Giuseppe Vaciago
Avvocato   
LT42   
Book Presentation

I CHANGE MY LIFE, I'M GOING TO THE SOUTH. Becoming southerners and living happily

Do you ever stop and realize you're not happy? Of thinking that office work and a cramped apartment suddenly aren't for you anymore? After a life at one hundred miles per hour, Alessandro Brunello moves from the metropolis to the South to discover another paradigm of happiness.The author teaches us - naturally and ironically - that there are no rules for happiness, but there are places where being happy is not so impossible.
Alessandro Brunello
Alessandro Brunello
Crowdfunding Expert & Teacher   
Work, HR & Digital Skills

Bridging Tech and HR for a better people experience

In today's ever-changing work landscape, a synergy between digital tools and human resources is vital. RINA's data-driven approach emphasizes aligning technologies like Microsoft Viva Insights with human needs and data security. Balancing productivity and employee well-being is key amid technological advancements. This discourse encourages reflection on Digital HR's merits, challenges, and effective implementation, fostering an ethical and inclusive workplace culture.
Monica Marchesi
Elisa Piscitello
Marina Oppicini
Monica Marchesi
Global Career, Engagement & Employer Branding Advisor   
RINA S.p.A.   
Elisa Piscitello
Global Web Communication & Digital Adoption Manager   
RINA S.p.A   
Marina Oppicini
Global Career, Engagement & Employer Branding Manager   
RINA S.p.A   
Brand

IDENTITY is not (Always) a Trademark

Comparison between Commercial and Social Branding, Focused on City Branding and Visual Identity vs. Shared/Democratic Identity. BOB Liuzzo, winner of several WOLDA (Worldwide Logo Design Award) prizes, discusses innovative visual identity projects such as Catania and The Italian Center of Houston, which not only establish communication systems but also foster communities. He emphasizes the importance of addressing real needs rather than adhering strictly to the specific requests of the client.
Liuzzo
Giuseppe Liuzzo
Graphic Design Coordinator   
IED - Istituto Europeo di Design   
E-Commerce

E-commerce in the post-AI era

AI in recent months has been seen as a process accelerator, but it will soon change the very essence of e-commerce. We will analyse which business areas are getting the biggest push and which tools are having the most impact.AI-commerce is also and above all new business models that reinvent e-commerce as we know it. We will see together what the new market balances will be and how operators will have to position themselves.
Davide Casaleggio
Davide Casaleggio
CEO & Partner   
Casaleggio Associati   
Advertising
English

Mastering Performance Max Campaigns Using Scripts

Join us as the scripting wizard, Nils Roojmans, opens up Google's black box, that is Performance Max (PMax) campaigns.
Dive deep into the realm of Google Ads as Nils unveils practical strategies for leveraging scripts to enhance Performance Max's algorithm inputs.
Discover the secrets to monitoring PMax campaign performance effectively, making timely adjustments to your settings, and strategically managing your budgets to boost both revenue and profitability while minimizing wasted ad spend. Moreover, Nils will generously share some of his personal scripts, empowering you to immediately optimize your campaigns with newfound efficiency upon your return to the office. This session delivers a blend of expert insights and actionable tactics for Google Ads advertisers eager to elevate their Performance Max campaigns to new heights.
Nils Rooijmans
Nils Rooijmans
Google Ads Automater   
Prophets of AI
English

Future Engineering: Building Worlds Beyond Our Wildest Imagination

What if you could build your own world according to your wildest imagination? Embark on a journey of worldbuilding where imagination meets innovation. Explore the transformative power of storytelling and worldbuilding techniques that have inspired real-life astronauts, rocket scientists, and virtual reality pioneers. Learn how to utilize AI to shape the future you imagine.
Anatola Araba
Anatola Araba
Afrotech Futurist   
AI for Future

Project Management and Generative Artificial Intelligence: a New synergy destined to last

Project Management is a discipline to face complexity with efficacy and efficiency, by integrating a structured planning and control approach (using Earned Value and other KPIs) with an effective stakeholder relationship management. GenAI is an effective, innovative and evolutive support to PM, which may operate at different levels (automation, assistance e augmentation), and which requires specific focus on context, data, risks, and techniques of prompt engineering.
Massimo Pirozzi
Massimo Pirozzi
Project, Program & Portfolio Manager, Lecturer   
ISIPM   
Book Presentation

The Monkey in the Drawer

In the drawer, we keep the most precious things, dreams, and everything we don't have the courage to be or show. We all have projects, goals, and aspirations, real monkeys that remain trapped, unable even to scream out of frustration at having to stay locked in a drawer. Silently. Most people have to face the fear of exposure every day. This is the first communication manual for introverts.
Riccardo Scandellari
Riccardo Scandellari
Advisor sui temi di Marketing, Branding e Comunicazione   
AI Tools & Services

Interactive holograms with multilingual dialogues: XRCopilot transforms the reality of products through eXtended Reality and Generative AI

Turn the world into a showcase. Imagine products coming to life in front of your eyes wherever you are, and intelligent holograms responding in any language you desire! XRCopilot, through the combined use of eXtended Reality and Generative AI, enables you to create unprecedented immersive and interactive experiences.
Stefano Tangari
Stefano Tangari
Hevolus   
Sustainability & Tech

Technology and social entrepreneurship: one way to change the world one business at a time

It is possible to do business using business logics to solve social problems with technology. Thanks to technology today deaf people can phone, the homeless learn the job of urban gardener and take care of the abandoned areas of cities by redeveloping urban spaces.. Join us to discover new ways of doing business and bring new hope and opportunity.
Lorenzo Di Ciaccio
Lorenzo Di Ciaccio
Chairman e Fondatore   
Ridaje srl   
Content Creators

Mocho: from YouTuber to entrepreneur - the evolution of food and creators

How is the figure of the food creator evolving today? Mocho, originally a YouTuber and now an entrepreneur, tells how, through clear communication aimed at a loyal audience, his community, he managed to open two fast-food restaurants in Milan in just one year, thus transforming his role from a creator to a player in the food industry, becoming the first YouTuber to open his own fast-food chain in Italy.
Massimo Novati @Mocho
Massimo Novati @Mocho
Youtuber e imprenditore   
Innovation Showcase

Why We Are YUS, Your Unique Spot in the world. Because uniqueness makes truly the difference!

During the talk, the Yus Generation® Project will be presented in the words of the direct creator Dr. Federico Ferrari. He will discuss on how the idea of people's uniqueness was born, how to bring it out and how to develop it. And at the end he will talk about the future he and his team imagine. A tomorrow that speaks of awareness, mastery of one's abilities, personal and job satisfaction, and the importance - as Walt Whitman once said - of contributing with a personal verse.
Federico Ferrari
Federico Ferrari
CEO & Founder    
Il Cerchio della Vita s.r.l. / Yus Generation®   
Legal Tech

Soon Online

Antonino Polimeni
Antonino Polimeni
Lawyer & Founder   
Polimeni.Legal   
Digital Tools & Services

More speeches of this stage soon online!

ToBeDefined
To be announced
AI for Future
English

Will Artificial Intelligence replace you? No, but those who know how to use AI will replace those who don't

AI, Generative AI, and the concept of a copilot are transforming businesses, introducing new jobs and new ways of working, with a focus on Augmentation and Automation. The session will provide an analysis of the expected transformations in the job market. What are the typical applications? What are the essential skills to fully leverage the opportunities offered by AI? How to promote Responsible AI adoption? And what does the European AI Act require in terms of corporate organization?
Luisella Giani
Luisella Giani
Europe and Middle East Head of Digital Enterprise Advisory   
Avanade   
Machine Learning

More speeches of this stage soon online!

ToBeDefined
To be announced
Content Creators

Soon Online

Muriel -
Muriel -
Ccntent creator, Dvulgatrice lgbtqia+ & Body positive   
Legal Tech

How to obtain copyright on works created with artificial intelligence

Artificial intelligence, used to create texts or images, often generates extraordinary works. But are these works really creative? In this speech, we will discuss the guidelines dictated by the US Copyright Office, which indicate how and under what conditions works created with AI systems, such as ChatGPT and Midjourney, can be registered and protected by copyright, examining some recent cases.  We will give concrete and practical guidance on how to obtain rights to works in Italy.
Laura Turini
Laura Turini
Journalist, Patent and Trademark Attorney & Founder   
Turini Group   
Social Media Strategies

X, Transforming the Global Townsquare

Introduction to X, overview of the platform and product roadmap, with a focus on innovation in Marketing and Advertising solutions for companies.
Cris Nulli
Cris Nulli
Market Lead, Italy   
X   
Innovation Showcase

LoceM, the app for your online rental! Rent conveniently from wherever you are and experience the place! #livetheplace

Never before in recent years have we realized the value and beauty of the nature that surrounds us. LoceM is an app that offers an easy, fast, and secure solution to fully experience the beauty of the territory through the rental of items and equipment, connecting curious visitors with local realities. Starting from the world of bike rental and tourism on Lake Garda, LoceM enhances the customer experience on one side and the quality of service for shops on the other.
Luca Mirandola
Luca Mirandola
CEO & Co-founder    
LocemSolutions   
Work, HR & Digital Skills

Smart Working: The Second Season. For smart workers and companies who want to experience a smarter way of working.

Suggestions for remote workers: Are you truly experiencing smart working? What changes in your daily routine, your networking skills, and the way you exercise your leadership? What kind of smart worker are you? Find your profile to understand how to make the most of flexible work.Suggestions for companies: Smart Working, yes or no? Where to start to implement a model suitable for your context? Different generations at work: how to tackle changes together? What changes in engagement and internal communication?"Smart working" doesn't mean working from home, but choosing new behaviors, developing new skills, and demonstrating that another way of working is possible.It's up to us to take the first step towards the change we want. For example, by participating in this meeting!
Luciana De Laurentiis
Luciana De Laurentiis
Head of Corporate Culture & Inclusion   
Fastweb   
AI Tools & Services
Branded

Marketing strategies between creative and artificial intelligence

How creative and artificial intelligence can support Brand marketing strategies to increase visibility, relevance, and performance
Alessio Angiolillo
Alessio Angiolillo
Vice President   
Digitouch Marketing   
Book Presentation

HOEPLI - THINKING THE FUTURE: AI Generation - How to work with Generative Artificial Intelligence and make it your friend

The genie is out of the lamp! But are we capable of expressing our wishes in the most effective way to help us achieve our goals more easily and quickly? Generative Artificial Intelligence certainly has its limitations but also enormous potential. It's up to us to overcome the former and discover and make the best use of the latter to transform it into the best assistant ever conceived by the human mind. Bonaventura Di Bello has 20 minutes to explain to us how to tame the genie!
Bonaventura Di Bello
Maurizio Vedovati
Susanna Pedone
Bonaventura Di Bello
Autore e formatore   
Maurizio Vedovati
Publisher & Moderator   
Hoepli Editore   
Susanna Pedone
Giornalista & moderatrice   
Senza Filtro   
Brand

Brand Storyverse: From Stories to Narrative Universes. What are the new key variables for effective storytelling?

The rules of corporate storytelling are evolving. From linear narratives (beginning, climax, end), we are transitioning to the creation of intricate and complex narrative universes that unfold across various media ecosystems. This speech will explore the new principles of corporate and brand storytelling, as well as the most effective methods for building corporate storyverses.
Andrea Fontana
Andrea Fontana
Presidente   
Storyfactory   
E-Commerce

When Did E-commerce Become Boring?

Shopping has become depressing. We used to shop for people and with people. Now it's isolating, overwhelming, tedious, and everything seems the same. Can we turn this losing trend around for both sellers and customers?
Giovanni Cappellotto
Giovanni Cappellotto
Consultant   
M101   
Advertising

Using CSS Media Queries to Create Advanced Strategies

Thanks to comparative CSS, it's possible to work with multiple merchant centers and consequently create "advanced" strategies. In this case study, I will demonstrate how I achieved an increase in sales and market share starting from an already highly optimized e-commerce with excellent results.
Giuseppe Scollo
Giuseppe Scollo
Consulente PPC   
Freelance   
Prophets of AI
English

Wisdom & Leadership in the AI Era

Global culture is rapidly transforming as digital technology, in particular AI, becomes an integrated aspect of how we see and engage with reality. Many leaders are challenged as they try to keep up with the growing complexity and demands of the hyper-paced digital economy while also leading their teams through this time of uncertainty and change. It is not enough to be agile and technologically savvy in these times. As various modern day philosophers have urged, it is emotional intelligence and mental flexibility, guided by a deeply informed value system, that will enable people to adapt and potentially thrive in these disruptive times. It is a nuanced understanding of the upside of human potential, and the mental discipline it requires to cultivate this, that will distinguish the leader of the future from an ordinary leader. The leader who can navigate this new climate, role-modeling the internal resources needed, such as self-awareness, presence, empathy and wisdom, can encourage their teams to move beyond fear and creatively participate in shaping this new era of possibility. A leader who recognizes that we must make progress in wisdom as fast as we make progress in technology.
Moghaddam
Anahita Moghaddam
Founder   
Neural Beings   
UX & UI

Dear Design, how much do you cost me?

How do you deal with organisations that would desperately need design, but have no budget? The problem is that a service design project that is done well, that goes deeper (read: in which research is done properly), that does not merely replicate quick solutions tried and tested elsewhere, does indeed cost money, and is something that companies with a certain turnover or size, or at least a certain programmatic intention, can certainly afford. But those who do not have those resources, or those who have them but do not feel like taking the risk and investing in something they have never done before, are left out. However, if the governing principle of all design is 'try to do better with less' then we can try to apply it also to the estimates we present and the activities we put in place, in order to be able to offer something even to small realities: this is not the road to 'low cost' design, but rather a design challenge: how can we work while maintaining quality but better negotiating the activities actually needed and making the most of the resources already available?
Vincenzo Di Maria
Vincenzo Di Maria
Service Design Lead   
commonground srl   
AI Tools & Services

7Minutes: the online training accessible to everyone


Every day you go out and face your challenge, and there's something or someone you face it for. Every day you give your best, building the present to walk into your future. You're always on the move, growing every minute, changing every minute, and when you do, every single minute counts. In a constantly evolving world, 7Minutes, the digital library created by Mosaicoelearning, incorporates research and innovation: AI enriches Articulate and Vyond software to make the learning experience unique.
Gabriele Dovis
Gabriele Dovis
Ceo e Co-founder   
Mosaicoelearning   
Content Creators

Soon Online

Emanuele Ferrari
Emanuele Ferrari
Creator digitale   
Book Presentation

The night above Tehran, a story of revenge

Together with the author, we will explore the moving story of an Iranian woman in search of freedom and happiness. From Tehran to Italy, we follow the protagonist's intimate journey as she faces the challenges of her identity and freedom. Through the pages of this compelling novel, we will immerse ourselves in his personal story, almost smelling the warm chai tea. With her soft and powerful voice, Pegah keeps the debate on Iranian women's rights alive in Italy, inspiring deep reflections on the struggles and hopes of millions of women around the world.
Pegah Moshir Pour
Pegah Moshir Pour
Attivista Diritti Umani e Digitali   
Legal Tech

Right to be forgotten, transparency, AI and new digital rights

In an interconnected digital world, digital rights play a crucial but often balancing role. The intersection of the right to be forgotten, reputation, transparency, moderation and new digital rights seem at odds but represent pieces of a single ecosystem. The ethical and legal challenges in protecting individual privacy while fostering digital transparency and the use of AI as a tool for online moderation and reputation maintenance will be discussed.
Nicole Monte
Borsa
Nicole Monte
Avvocato delle nuove tecnologie - Salary Partner   
42LF società tra avvocati   
Michela Borsa
Account Manager & Head of Strategy   
The Magician   
Innovation Showcase

Artificial Intelligence applied to contracts: will we still need lawyers in the future?

A study by McKinsey Global Institute says that about 50% of the work currently done by individuals can be automated when the technologies currently being studied are refined and spread globally!How will this affect the business world and, specifically, the legal support that businesses themselves need?In this talk companies and professionals have the opportunity to learn about new legal-tech software and find out if they are already able to replace lawyers or, on the contrary, the only way to help them be efficient in supporting businesses.
Manfredi Domina
Manfredi Domina
CEO   
CEO&Co-Founder LexHero   
Work, HR & Digital Skills
English

SiSa HR Protocol for Person-nel Awareness, Wellbeing, Inclusivity, Growth and Digital Sustainability

Growth is not a linear process, rather a path where progress and obstacles are equally crucial elements to achieve our goal. Despite the infinite development opportunities the working world has been exposed to throughout the years, there is still a certain level of resistance that keeps organisations stuck between the growth awareness and planning phases. This new HR comprehensive protocol ensures business sustainability, boosting also friendly and healthy human-technology relationships
Costanza Matafù
Costanza Matafù
Wellbeing and Growth Coach   
Work, HR & Digital Skills

More speeches of this stage soon online!

ToBeDefined
To be announced
Marketing Automation

More speeches of this stage soon online!

ToBeDefined
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UX & UI

More speeches of this stage soon online!

ToBeDefined
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Sustainability & Tech

More speeches of this stage soon online!

ToBeDefined
To be announced
GovTech Summit

Smart City

Bugani
Massimo Bugani
Councilor for the Digital Innovation   
Metropolitan City of Bologna   
GovTech Summit

Public Amministration

Sgueo
Gianluca Sgueo
Professor in Digital Democracy & Public Spaces   
SciencesPo Paris    
GovTech Summit

GovTech

Misuraca
Gianluca Misuraca
Founder   
Inspiring Futures   
GovTech Summit

Research

Billari
Francesco Billari
Chancellor   
Bocconi University    
GovTech Summit

Development

Colla
Vincenzo Colla
Councilor for Economic Development, Green economy, Employment and Training   
Emilia-Romagna Region   
GovTech Summit

Investment

Morgera
Fabrizio Morgera
Senior Investment Officer   
European Investment Bank   
GovTech Summit

Legal

Belisario
Ernesto Belisario
Lawyer, expert in technology law and innovation in public administration   
Studio Legale E-lex   
GovTech Summit

Research

Lorito
Matteo Lorito
Dean   
University of Naples Federico II   
GovTech Summit

Public Administration

Pacini
Pietro Pacini
General Manager   
CSI Piedmont, Consortium for Information System   
GovTech Summit

Sport

Vaccaro
Vittorio Andrea Vaccaro
Vice President   
CONI Emilia-Romagna, Scientific Director - Regional School of Sport   
GovTech Summit

Peace

Zuppi
Matteo Maria Zuppi
Cardinal, President   
Conferenza Episcopale Italiana   
GovTech Summit

Research

Rossi
Alessandro Rossi
Rector's Delegate for Production System Support    
University of Trento   
GovTech Summit

Aerospace

Cocchiara
Chiara Cocchiara
Chief executive officer   
Space Economy Academy   
GovTech Summit

New Media and Communication

Di Costanzo
Francesco Di Costanzo
President   
Fondazione Italia Digitale   
GovTech Summit

Human Resources

Ladisa
Nicola Ladisa
Human Resources and Organization Director Corporate   
De Agostini Group   
GovTech Summit

AI and Communication

Palmieri
Antonio Palmieri
President   
Fondazione Pensiero Solido   
GovTech Summit

AI and Communication

Quattrociocchi
Walter Quattrociocchi
Full Professor   
La Sapienza, University of Rome   
GovTech Summit

Citizenship and Research

Pasqualetto
Carlo Pasqualetto
Vice President of the Council Commission II   
City of Padova   
GovTech Summit

Digital Governance

Friedman
Alan Friedman
Journalist, author and documentary writer/producer   
Conscience   
GovTech Summit

AI and Global Security

Tsepkalo
Valery Tsepkalo
Chairman   
Intech Consulting SIA   
GovTech Summit

Digital Innovation

Pincovsky
Mariana Pincovsky
Executive Director   
Porto Digital   
GovTech Summit

Italian - Brasilian Relationship

Porta
On. Fabio Porta
Member    
Italian Parlament   
GovTech Summit

Development

Portela Florêncio
Joana Portela Florêncio
Secretary for Development    
SDECTI Recife   
GovTech Summit

Antitrust

Calabrò
Giovanni Calabrò
Chief of Staff    
AGCM - Italian Competition Authority   
GovTech Summit

Communication in the AI Era

Giacomelli
Antonello Giacomelli
Commissioner    
AGCOM - Italian Communications Regulatory Authority   
GovTech Summit

Digital Transformation

Nobile
Mario Nobile
General manager   
AgID - The Agency for Digital Italy   
GovTech Summit

Legality

Lombardo
Giuseppe Lombardo
Prosecutor   
Reggio Calabria   
Book Presentation

Soon Online

Folcio
Antonio Perfido
Aceti
Andrea Folcio
TheNewco   
Docente e Co-founder   
Antonio Perfido
TED Speaker e Autore   
Annalisa Aceti
   
Speaker e Trainer   
TikTok

Soon Online

Leroy
Valentine Leroy
Strategic Partnership Manager, SMB   
TikTok Italia   
Cybersecurity
English

Artificial Intelligence-Based Approaches for IoT Security and Detection of Anomalies

Today, with the rapid growth of internet and wireless communication technologies, studies in the field of IoT (Internet of Things) have also increased significantly. The use of IoT in the field of health is an example of these studies. IoT sensors used in the health sector offer opportunities such as closely monitoring patients and providing support to patients in the treatment process. However, the advantages provided by technological development bring along some important problems such as security. From this perspective, it is seen that cyber-attacks on IoT devices used in healthcare environments can cause serious problems. Events such as the capture or modification of sensitive health data by malicious people can cause significant problems. Therefore, using a dataset containing real-world behaviours in IoT networks, we conducted a computational study focusing on predicting cyber-attacks such as replication, interception and modification of Message Queuing Telemetry Transport (MQTT) messages using artificial intelligence algorithms. The results of our scientific study are very promising. Besides traditional machine learning algorithms such as SVM and Naive Bayes, we also investigated the performance of LSTM, a deep learning algorithm, on the dataset we developed. The results revealed that the LSTM algorithm outperforms existing machine learning algorithms in detecting anomalous behaviour with low loss and high accuracy. The results reveal that AI-based solutions can be effective in IoT security. We believe that in the future, research on the use of artificial intelligence in cyber security will be further developed and will become an effective tool for securing IoT devices.
Ali Gökdemir
Ali Gökdemir
Educator, Researcher & Book Author   
Brand

From YouTuber to Company: How to Build a Professional Business Starting from Content Creation

The presentation will begin with a brief overview of Alessandro de Concini's professional journey, transitioning from social media content creation to establishing a company, now part of a large group. This will illustrate how one can evolve from a simple digital creator to a structured and professional entity. We will explore, through case studies and concrete examples, the strategy for building an entrepreneurial project starting from one's own community and a recognized and respected brand.
Alessandro de Concini
Alessandro de Concini
Imprenditore digitale / Content creator / Divulgatore / Insegnante   
AI for Future

How AI will bring value (and money) to women with cross-disciplinary and interdisciplinary skills

The proliferation of artificial intelligences will eliminate many jobs, but will generate value and money in many creative fields. For example, there will be fewer computer and technical professionals, fewer employees in administrative offices, cashiers, and call centers. Conversely, in all professions and sectors, especially for top roles, humanistic skills, interdisciplinary knowledge, and soft skills will be increasingly in demand (and well-paid). The intervention explains how and why women are more capable of navigating these changes.
Giovanna Cosenza
Giovanna Cosenza
Full Professor   
Università di Bologna   
AI for Health

Afghanistan: digital reconstruction of the medical history of war victims treated by EMERGENCY

What do the medical records of the people treated by EMERGENCY in Afghanistan tell us? What does it mean to digitise 20 years of medical records efficiently? Can artificial intelligence help us to analyse the needs of war victims?  Starting from the experience gained in its hospitals, EMERGENCY explores the role of digitisation and artificial intelligence in interpreting the medical data in the medical records of the Afghans treated. 
Bricchi
Portella
Rolando Bricchi
Direttore IT   
EMERGENCY   
Gina Portella
Coordinatrice della Divisione Medica    
EMERGENCY   
SEO

Python and AI to support SEO. Troubleshooting script examples

Roundup of practical examples of Python to improve the quality of daily office work.
Giovanni Sacheli
Giovanni Sacheli
Consulente SEO   
evemilano   
Coding Front-end

You don’t have to contribute to Open Source

There are amazing programmers who have zero commits in the public github repositories, yet they work with open source projects every day. Sometimes work commitments or maybe a full personal life make it hard to find time to contribute, and that’s not a problem, it shouldn’t make us feel guilty.Helping a colleague to use a technology, making it more accessible by spreading it among their links, are examples of activities that really benefit the entire ecosystem, but do not entitle them to a "badge".If you really want to contribute to open source, you should first learn what open source really means, and then we can talk about some tips on how to contribute effectively.But don’t feel "obligated" to do it. In this talk I will try to explain why.
Edoardo Dusi
Edoardo Dusi
DevRel   
SparkFabrik   
Book Presentation

Magnetic LinkedIn: Personal Branding strategies inside and outside the network

How to effectively promote your professional profile to attract new potential clients.
Castelletti
Luigi Castelletti
   
Personal Branding Expert   
E-Commerce kit

More speeches of this stage soon online!

ToBeDefined
To be announced
Social Media Strategies
Branded

Branded content on TikTok: when communication becomes a show

How can we leverage the engaging nature of experiences on TikTok without coming across as cringe? How do we connect with our audience with content that fits within the budget? How do we speak to our core fans? Let's tackle these and other questions together, delving into the world of TikTok entertainment.
An approach capable of transforming communication into a show, where brands become protagonists of engaging stories, rather than mere advertisers.
Luara Celin
Paolo Orsacchini
Luara Celin
Head of Content   
we-go srl   
Paolo Orsacchini
Creative Director   
we-go srl   
AI for Health
English

Cardiac Arrest and Artificial Intelligence

Cardiac arrest is a major global death cause, requiring innovative healthcare solutions. Technologies and AI are transforming cardiac care, offering new training and intervention methods. This includes AI tools, smartwatches, and VR integration for immersive training and real-time analytics. These advancements are revolutionizing cardiac arrest management, aiming to improve patient outcomes significantly.
Federico Semeraro
Federico Semeraro
Presidente Eletto European Resuscitation Council. Anestesista Rianimatore   
ERC European Resuscitation Council   
Content Creators

Evolution of Content Creators

The story of the experience of one of the first content creators from the old guard of YouTube, from the beginning until today, building the start of a career as a director, author, and screenwriter.
Claudio Di Biagio
Claudio Di Biagio
Director, Screenwriter, Content creator   
Legal Tech

Professional firms, SMBs, and SOHOs: Security Policies & Digital Forensics Posture

This speech will examine strategies for implementing effective security policies in small organizations that do not have a dedicated IT department. Special attention will be given to the collection and cataloging of data in a forensic manner, useful for preparing instructional elements to defend the assets and reputation of companies and professional firms in legal proceedings
Ugo Lopez
Ugo Lopez
Prof. ing. Ugo Lopez   
ugolopez.it   
Data Analytics

CRO Synergy: What Happens When Conversion Rate Optimization Works with SEO, UX, Advertising, and Content

Federica Brancale
Federica Brancale
Data strategy    
CRO & Data Strategist, Design thinking Facilitator & LEGO Serious Play Lover   
Generative AI

Stable Diffusion Universe: Concrete Applications of Gen-AI for the Market

With the refinement of algorithms and a strong push from the independent research world, the Stable Diffusion universe expands day by day within the context of images, videos, and 3D, reaching anticipations of real-time visualization. The panel will demonstrate how these new approaches are already robust enough to become an indispensable collaborator from concept to final communication.
Di Pasquale
Michele Pio Di Pasquale
   
Creative Tecnologist | Communicator | Teacher | Consult    
TikTok

Soon Online

Amitrano
Pierluigi Amitrano
Agency Partner Manager, SMB   
TikTok Italia   
Brand

Ai e creatività pubblicitaria: le forchette brutte e il pappagallo stocastico

If there is one trait that distinguishes humans from machines, it is creativity, that is, the ability to solve problems in novel ways. The _creative industry_ economy, which employs thousands of nerds in Milan and elsewhere, is based on this trait. One piece at a time we are handing over creative work to machines. Perhaps we will all go on holiday and perhaps we will learn to live in a cultural context in which all books, films and works of art are created by a non-human being. Let us reason together about the mechanisation of intellectual work and the consequences this revolution will have on the universe, on our lives and especially on the Instagram editorial plan that I have to deliver tomorrow at ten o'clock.
Alessandro Mininno
Alessandro Mininno
Founder @Gummy Industries, Flatmates, in3 ventures   
Coding Front-end

Web Accessibility: Beyond Compliance, a Competitive Advantage

Web accessibility should not be seen merely as a matter of compliance with regulations, but as a unique opportunity to expand the reach of your business. We will then move on to a more technical discussion, showing how to integrate accessibility into normal business workflows and how to practically write accessible code.
Diana Bernabei
Diana Bernabei
Accessibility Consultant, UI/UX designer & Web Developer   
Space Economy
English

Unraveling the Mysteries of the Universe: The Role of Artificial Conscious in Humanity's Evolution

In this presentation, I will delve into the intersection of human consciousness, AI, and the cosmos. Drawing from my extensive experience in launching tech startups and collaborating with industry giants such as Boeing, NASA, and Lexus, I will discuss how empathetic AI technology can serve as a tool for understanding both human consciousness and the universe at large. By merging insights from neuroscience, cognitive science, and consciousness studies, we can harness AI to unlock new perspectives and horizons, ushering humanity into a new era of evolution.
Aliya Grig
Aliya Grig
CEO & CO Founder   
Ewolve Ai   
AI for Future

AI, Ethics & Society (Title Soon Online)

Sergio Barile
Sergio Barile
Professore Economia e Gestione delle Imprese   
Università di Roma “La Sapienza”   
AI for Health

Healthcare and Artificial Intelligence: a dialogue between patient and researcher

The impact of artificial intelligence in the cancer patient care process touches on several aspects including doctor-patient communication and clinical data management. In the interview, a patient and a researcher will discuss the limits of promising technologies, the role of the patient in the design process, and how subjects can dialogue and build effective systems that respect ethical and legislative boundaries.
Martina Cavallucci
Chiara Pennuti
Martina Cavallucci
Data scientist   
IRCCS Istituto Romagnolo per lo Studio dei Tumori (IRST) "Dino Amadori"   
Chiara Pennuti
Junior Manufacturing Engineer    
Isar Aerospace SE   
Book Presentation

Telegram: can all its history and functionality be encapsulated in an operating manual?

Flavius Florin Harabor
Flavius Florin Harabor
Consulente web marketing   
Freelance   
Content Creators

The rhythm of transformation: to create content that expresses itself

The sound changes everything: from selecting a music track for a crucial scene in a film, to immersive audio effects in a short; sound allows me to perceive, experience, and enjoy content in a completely unique way. But how did I transition from listening to creating? How has sound influenced my journey? When I create a video, I don't just produce images, but shape a universe that also unfolds through audio: tracks that can evolve into performances, yielding results beyond expectations. Can sounds capture attention? Can I create cross-platform content, with effective audio, even for Spotify? How much does a sound make a difference in what I create? In this speech, I narrate my evolution, and how sound has given it rhythm
Melania Tacchella
Melania Tacchella
Content Strategist and Creator   
TWOW   
Innovation Showcase

More speeches of this stage soon online!

ToBeDefined
To be announced
AI for Future

Soon Online

Monica Orsino
Monica Orsino
Sn Learning and Development Manager   
Microsoft   
AI for Health

Artificial Intelligence and clinical practice: current challenges and future prospects

In the clinical setting, artificial intelligence offers sophisticated tools for early diagnosis, accurate prognosis and treatment of diseases. Understanding how to integrate these technologies into clinical practice is crucial to improving the effectiveness of care, reducing diagnostic time and increasing the accuracy of healthcare interventions. This presentation will touch on the highlights and provide insights into the potential and limitations of using AI in clinical practice.
Tiziano Innocenti
Tiziano Innocenti
Direttore Unità di Metodologia della Ricerca   
Fondazione GIMBE   
Social Inclusion
English

Understanding How Algorithms are Negatively Impacting Women and why we should all care

Algorithms are biased as mostly white, men from developed countries are developing them, affecting results to benefit women. This not only turns into sexist and racist algorithms expanding discriminatory practices through automation, but providing limited business possibilities for not taking into account the needs of a wider spectrum of the population. Solutions are provided as a wide invitation for having more diverse teams and fostering more Women in Tech, from different backgrounds
Adriana Obregón
Adriana Obregón
Founder & Director, Product Marketing Consultant   
Legal Tech

DPIA, FRIA, CA: the AI assessments required by law

Today, there are various regulations that require companies and public administrations that provide or use artificial intelligence systems to conduct assessments on the impacts of AI and how these systems comply with the law. This is the case, for example, with the General Data Protection Regulation (GDPR): those intending to use an AI system must conduct a Data Protection Impact Assessment (DPIA). Additionally, the AI Act, the new European law on artificial intelligence, requires conducting a Fundamental Rights Impact Assessment (FRIA) when using an AI system. The same law also introduces the obligation to conduct a Conformity Assessment (CA) to demonstrate the compliance of one's AI system with the requirements of the AI Act. This speech will present the various assessments that businesses and public entities must conduct on their AI systems to comply with legal obligations. It will explain how to conduct these evaluations and with what methodologies, highlighting points of contact and differences, while also focusing on the benefits that can arise from their correct and timely completion
Gabriele Franco
Gabriele Franco
Avvocato, Senior Associate   
PANETTA Studio Legale   
Climate Change

The Future of Food: How can emerging technologies accelerate sustainable practices?

Explore the critical role of technology in transforming the way we produce our food - feeding the earth with the needs of tomorrow. Discover how digital innovations from drones to data lakes are not only reshaping farming but are also future-proofing our food systems. This session delves into how cutting-edge technology ensures a smarter and greener agriculture for future generations, seamlessly blending innovation with tradition to nourish the planet sustainably.
Weza Bombo Joao
Weza Bombo Joao
Founder and Chairman of the Africa Association + Sustainability Consultant at Ernst & Young   
EY Sustainability   
Social Media Strategies
English

Content and Evolution of Social Media. A conversation with Matt Navarra

Matt Navarra
Matt Navarra
Social Media Consultant and Industry Analyst   
TikTok

Soon Online

Diaz
Cortesi
Augusto Diaz
Agency Partner Manager, SMB   
TikTok Italia   
Camillo Cortesi
Sales Business Solutions, SMB   
TikTok Italia   
Advertising

the "bothism" as key for a truly effective integrated marketing

We are used to a marketing of dualisms: television vs digital, online vs offline, creativity vs technology. Yet the time seems ripe to leave behind the anachronisms and embrace what M. Ritson calls "bothism", the best possible integration between what concerns branding and performance. This intervention aims to help you identify the right mix of tactics, budgets and channels for a truly effective advertising strategy, in the short and long term.
Paolo Ratto
Paolo Ratto
Founder & Managing Director   
TWOW   
Brand

The brain at the service of brands in 2024

In 2024, the idea of a brain serving brands represents an exciting convergence of neuroscience and marketing, giving brands unprecedented access to the minds of consumers. This approach, based on the latest discoveries in neuroscience and artificial intelligence, allows marketers to better understand consumers’ decision-making processes and adapt their marketing strategies more precisely and effectively. Using neural data, brands can design more engaging and memorable brand experiences. This could include tailoring advertising messages based on individuals’ brain reactions or designing physical and digital environments that positively stimulate consumers’ brains. With a better understanding of how the brain works, marketers can optimize communication to maximize impact. This includes the use of colors, words and images that positively activate brain regions associated with attention, memory and emotions. The brain at the service of brands offers enormous potential to improve the effectiveness of marketing strategies and create more meaningful brand experiences for consumers. However, it is critical that this power is used responsibly, balancing innovation with ethical and privacy considerations. The speech will present the latest research on this topic and present application case studies.
Mariano Diotto
Mariano Diotto
Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario   
Neuromarketer    
SEO

Recovering from a Failed Migration: A Two-Year SEO Journey Towards Success

In this SEO case study, we delve into how we overcame a downturn on an e-commerce site following a migration, leveraging SEO, content, and the use of artificial intelligence. We share adopted strategies and measurable results, demonstrating that with determination and innovation, recovery is possible.
Giacomo Callegari
Giacomo Callegari
Head of SEO   
siteBysite   
Cybersecurity

Digital Forensics and Figital Investigation

In this talk we will take a leap into the world of the television series C.S.I: from the computer to the smartphone, up to the cars and drones, there is information that can tell a lot about what happened at a certain moment. In the talk we will discover how it is possible to crystallize and present computer data effectively (spoiler: a screenshot is not enough!), how the seizure and analysis of a device and what data is stored (unknowingly) in every moment of our lives. We will investigate some real cases, leaving the doors open to the use of AI.
Luca Mercatanti
Luca Mercatanti
Informatico Forense   
Mercatanti SRL   
AI for Health

Introduction to Artificial Intelligence in Healthcare

In today's digital age, artificial intelligence is revolutionising many sectors, including healthcare. However, with great potential also comes great responsibility. It is crucial to understand the risks, biases and ethical and legal implications of AI, so that it is used in a way that protects the rights of all those involved. In this presentation, the salient points will be touched upon and insights provided on the topic.
Tiziano Innocenti
Tiziano Innocenti
Direttore Unità di Metodologia della Ricerca   
Fondazione GIMBE   
AI for Future

News from AI and some reflections

Alessio Pomaro
Alessio Pomaro
Head of AI   
Search On Media Group   
Coding Front-end
English

Vanilla JS: You Might Not Need that Library

Every couple of months, a new JavaScript library is hitting the scene, each promising to fix our previous coding dilemmas. But what if we took a step back and revisited the fundamentals with good old Vanilla JS in 2024? Let's talk about embracing the simplicity and speed of development that comes with a 'vanilla' approach. This session is all about exploring how to craft rich web apps and websites using nothing but core JavaScript and browser APIs—no dependencies and all the power! If you have never created apps with Vanilla JS, now is the perfect time to understand it.We'll journey through the modern landscape of JavaScript's foundational features, which have evolved into a robust suite of tools. From Web Components to Shadow DOM, Reactivity and declarative templates, PWA APIs, reactive programming, and client-side routing, we'll uncover how to harness these powerful features you typically get from libraries. Let's rediscover the potential of returning to the roots of web development and see what your code can do without libraries or frameworks!
Maximiliano Firtman
Maximiliano Firtman
Independent App Development Expert & Author   
AI for Health

Artificial Intelligence and clinical research: current challenges and future prospects

The digital tsunami has not spared the world of clinical research. Artificial intelligence is also gradually playing an increasingly important role in the development of new knowledge: artificial intelligence tools and applications are increasingly being used to streamline and make efficient many evidence production and synthesis processes, enabling scientific progress to be accelerated. This presentation will touch on the salient points and provide insights into the potential and limitations of using AI in clinical research. 
Tiziano Innocenti
Tiziano Innocenti
Direttore Unità di Metodologia della Ricerca   
Fondazione GIMBE   
Content Creators

From fundraising on LinkedIn to UGC content: how to leverage the social community to grow a startup

Alice Zabeo, CEO and Founder of Bonnie Beauty and Skin Specialist with over 30,000 followers on Instagram, is an expert in utilizing direct communication strategies and influencer marketing in the beauty sector.Thanks to an innovative approach, Bonnie Beauty has turned customer feedback into a powerful tool for product development and evolution, demonstrating the importance of direct communication for the success of the brand. Alice's past experience and the existing community have been crucial for Bonnie Beauty to validate and launch its product and establish continuous dialogue with the target audience, highlighting customer skin transformation stories and using social proof and User Generated Content to build credibility.Not only that: it is precisely through social media that Bonnie Beauty found its initial funding, raising 50,000 euros in less than 2 weeks to launch its first marketing campaigns. Alice could offer valuable insights on how brands can use social media and influencer marketing to create an authentic connection with the public, driving brand growth and strengthening relationships with customers and industry stakeholders in the digital age.Alice was recently invited to speak at Cosmoprof, specifically to share her innovative communication strategy.
Alice Zabeo
Alice Zabeo
CEO & Founder Bonnie Beauty   
Legal Tech
English

Intellectual Property Law in the Age of Artificial Intelligence - Ownership, Collaboration, and Inventorship

In the age of artificial intelligence, we find ourselves at the crossroads of innovation and ownership. The challenges surrounding AI-created inventions demand a closer look, from untangling the web of ownership rights to recognizing the collaborative efforts between humans and machines, and even contemplating the revolutionary idea of AI as inventors. Today, we explore the importance need for clear guidelines in this dynamic landscape. At the heart of the matter lies the question of intellectual Property ownership for AI-generated inventions. Without explicit guidelines, legal clarity, and comprehensive policies, the landscape becomes a breeding ground for ambiguity and potential disputes. To ensure a conducive environment for innovation and growth, it is essential to establish transparency which clearly defines ownership rights and responsibilities. Clear guidelines are the bedrock upon which the resolution of ownership challenges rests. These guidelines not only provide a roadmap for the direction of the complex terrain of AI ownership but also foster an environment conducive to innovation and collaboration. Without them, the potential benefits of AI technology may be hindered by legal uncertainties and disputes. Clear guidelines are not only a legal necessity; they are a catalyst for progress, ensuring that the fruits of AI's labour are attributed to the rightful owners. The narrative of AI inventions is one of collaboration, where human ingenuity merges with machine capabilities. This collaborative dance poses a challenge to traditional patent laws, designed primarily with human inventors in mind. Recognition of the unique contributions of both humans and machines is essential. Patent laws must adapt to acknowledge this symbiotic relationship, creating a legal framework that supports, rather than hinders, the collaborative nature of AI innovation. In this evolving saga, a provocative question emerges: can AI systems be recognized as inventors? And can humans who initiate the AI creation own the IP? As AI's autonomy and creativity expand, so does the need to reconsider our understanding of inventorship and intellectual property. The legal implications are profound, demanding a re-evaluation of existing frameworks to accommodate the changing dynamics of technological progress. The idea of AI as inventors challenges us to redefine creativity and innovation, sparking a paradigm shift in the legal landscape. In conclusion, the ownership challenges presented by AI inventions beckon us to establish clear guidelines, recognise the collaborative nature of human-AI partnerships and contemplate the groundbreaking notion of AI as inventors. As we stand at the threshold of technological progress, a commitment to clarity and adaptability in legal frameworks will not only resolve ownership challenges but will propel us into a future where innovation flourishes, unencumbered by legal uncertainties. Let us embrace this opportunity for progress and chart a course towards a harmonious coexistence of human ingenuity and artificial intelligence.
Nancy Steidl
Nancy Steidl
International Business Consultant and Intellectual Property Law Specialist in AI and Big Data   
The business mission   
Brand
Branded

Creating stories to build connections

The art of storytelling still represents a valuable tool for connecting and engaging. How is the way of 'storytelling' evolving among Millennials and Gen Z?
Alessio Angiolillo
Alessio Angiolillo
Vice President   
Digitouch Marketing   
Social Inclusion

LIS2Speech. Increasing accessibility for deaf people: opportunities and challenges of artificial intelligence

The limited knowledge of LIS restricts the ability of deaf individuals to effectively communicate with the rest of the population. This is critical in contexts such as public administration, healthcare, or tourism. By combining deep learning and computer vision, it is possible to develop smartphone apps and AR goggles capable of translating LIS in real time. We will share scientific findings and some proposals to address the main challenges: the availability of gloss datasets and video stream processing
Walter Smorti
Mirko Salvia
Walter Smorti
Direzione Tecnica Business Unit "Consulting"   
Orbyta Tech   
Mirko Salvia
Tech Lead   
Orbyta Tech   
Generative AI

The Future has Never Been So Present

How Today's Technology, Especially Generative Artificial Intelligence, is Shaping Tomorrow's Work. In this talk, we will explore the changing landscape of work, discussing professions that may disappear and those that will emerge, with a specific focus on the creative industry.
Jacopo Perfetti
Jacopo Perfetti
Prompt Designer & Co-founder    
Oblique.ai / PromptDesign.it   
Social Media Strategies
English

B2B Marketing : Track, Measure and Attribute. The way to ROI

Strategy and tactics for a full funnel approach on B2B. From top of the funnel to conversion and sales.
Emanuela Motta
Emanuela Motta
Lead Client Solutions Manager   
LinkedIn   
Advertising

Soon Online

Alberto Narenti
Alberto Narenti
ADV Manager e Head of Strategy   
site By site   
Book Presentation

HOEPLI - THINKING THE FUTURE: It Takes Courage - For a sustainable and inclusive company

Courage in the workplace is not a heroic and solitary gesture but can become an alliance, the courage of many. There is a new way of doing inclusive business, and Sara Taddeo will explain it to us, prodded by her interviewers. It's easy to talk about courage, but without concrete examples, one doesn't get far. In her book, Sara shares reflections, anecdotes, thoughts, conversations, ideas, models, opinions, stories, and even some tools. And, above all, courageous professional experiences. Because our courage always influences that of the people around us and, if well directed, it can become collective courage and social responsibility.
Sara Taddeo
Susanna Pedone
Giuditta Bertoli
Sara Taddeo
Diversity Equity & Inclusion Manager   
Boston Consulting Group   
Susanna Pedone
Giornalista & moderatrice   
Senza Filtro   
Giuditta Bertoli
Editor   
Casa Editrice Libraria Ulrico Hoepli S.p.A.   
Advertising

More speeches of this stage soon online!

ToBeDefined
To be announced
Book Presentation

GENERATIONS IN COMPARISON - Marketing and communicating with five generations of users

Tell the truth: how many times have you listened to your boss thinking "Ok boomer" or looked at the young intern wondering if they knew how to do anything besides scrolling on their smartphone? Today, we are required to always be up to date or even ahead of the market, but the problem is that decisions are often made by people with different mindsets who are forced to collaborate. The risk that generational stereotypes may cause us to miss incredible opportunities is too great to be overlooked: on stage, Rachele Focardi, author of "Generazioni a confronto", will confront a Millennial and a Gen Z to help us understand how to avoid it.
Focardi
Rachele Focardi
Multigenerational Workforce Committee per la ASEAN Human Development Organization/Future Talent Council   
Presidentessa/Membro del consiglio   
AI for Future

The Epic Contest of Artificial Intelligence: Paths in Modern Geopolitics

In the tumultuous landscape of contemporary geopolitics, artificial intelligence emerges as the epicenter of an unprecedented contest. In this intricate scenario of global conflicts and shifting alliances, a crucial question arises: who leads the race for innovation? Who trails behind? And what roles do the European Union and Italy play in this strategic game? Let's delve into the power dynamics and geopolitical impacts in the era of AI. 
Peter Kruger
Peter Kruger
President   
Agrifood-Tech Italia   
Book Presentation

The dark side of the hyperconnected reality

Refrigerators that do the shopping for us, cars that drive while we read a book, software that works for us. But also, televisions that listen to our conversations, algorithms that profile our tastes, spyware ready to sneak into our smartphones to steal our data. Digital transformation is changing our relationship with the world: "things" are becoming increasingly intelligent, bringing us a more comfortable life and endless opportunities, but also ever-new risks. And the possibility of controlling them, of course, albeit at the cost of gradually sacrificing our freedom. Are we really 'Watched and Happy"?
Marco Santarelli
Marco Santarelli
Information Security and Intelligence Professor   
Social Media Strategies

And After Negative SEO, Here Comes Negative SMM!

Elena Farinelli
Elena Farinelli
Libera professionista   
Cybersecurity

AI and Cyberwarfare: defense tools and attack vectors in the new digital theater

In the era of global digitization, cybersecurity is no longer confined to the protection of personal or corporate data but extends to the domain of cyberwarfare, where artificial intelligences play roles both as shields and swords. We will analyze cases of AI usage that have improved the ability to detect and neutralize threats in real-time, offering proactive defense against increasingly sophisticated cyberattacks. Additionally, we will discuss the ethical aspects and vulnerabilities introduced by the use of artificial intelligence in offensive contexts.
Michele Iaselli
Michele Iaselli
Professore   
LUISS   
Coding Front-end

Describe me this TypeScript: a thousand and one uses for decorators

Decorators in TypeScript represent a powerful yet often underestimated feature: (almost) everyone uses them, (almost) no one knows how they work. Discover with us what decorators are, how to use them, and how they can improve our codebase. We'll use real-world development scenarios and best practices to show you how to leverage decorators and unlock their full potential. As a bonus, we'll present an example of a library implemented using decorators in TypeScript
Piero Dotti
Piero Dotti
Tech Lead   
Mònade   
Brand

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ToBeDefined
To be announced
TikTok

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ToBeDefined
To be announced
Book Presentation

Soon Online

Daniele Chieffi
Chiriazzo
Daniele Chieffi
Journalist | Communicator | Reputation Manager |Lecturer   
Stefano Chiriazzo
   
Docente e Coach   
AI for Future

What is Quantum Computing and why it is important… even for Finance!

This talk aims to provide a brief introduction to Quantum Computing, explaining why it is necessary to overcome the limits of classical computer science, highlighting the differences between ordinary bits and quantum bits and providing an overview of some possible use cases of interest in the financial services sector.
Davide Corbelletto
Davide Corbelletto
Quantum Technology Specialist   
Intesa San Paolo   
Data Analytics

AI supporting data analysis

William Sbarzaglia
William Sbarzaglia
Data analyst   
Freelance   
Generative AI

More speeches of this stage soon online!

ToBeDefined
To be announced
AI for Health

More speeches of this stage soon online!

ToBeDefined
To be announced
Coding Front-end

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ToBeDefined
To be announced
Cybersecurity

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ToBeDefined
To be announced
Legal Tech

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ToBeDefined
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Social Inclusion

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ToBeDefined
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Content Marketing

Journalists vs Influencers: Clash or Synergy in the Creator Economy?

Francesca Caon
Francesca Caon
Giornalista    
CAON Public Relations SRL   
Influencer Marketing

Influencers are Dead, Long Live Influencers!

How are Influencers faring in a Post-Pandoro-Gate World? Are they still relevant for brand communication? In this talk, I will provide my perspective on the role of influencers in society and their ability to shape public opinion and consumer habits. I'll present insights and empirical evidence on how, in a world where politics, religion, and brands increasingly struggle to resonate with their audience, influencers remain the only viable option to achieve this goal. Denigrating and attempting to regulate this phenomenon with outdated dynamics serves no purpose, except to generate confusion on the matter.
Michele Pagani
Michele Pagani
CEO   
Flatmates SRL   
GovTech Summit

Urban

Carta
Maurizio Carta
Urbanist and Architect   
Università degli Studi di Palermo   
GovTech Summit

AI

Milano
Michela Milano
Director   
Alma Mater Research Institute for Human-Centered Artificial Intelligence    
GovTech Summit

Legal

Finocchiaro
Giusella Finocchiaro
Full Professor   
University of Bologna   
GovTech Summit

E-sports

Crisantemi
Alessio Crisantemi
Director   
E-Sports Magazine   
GovTech Summit

GreenTech

Dajer
Armando Paino Henríquez Dajer
   
Executive Director - Fideicomiso DO Sustainable   
GovTech Summit

Digital Innovation

Micozzi
Paolo Micozzi
Technical Project Manager    
Department for Digital Transformation   
GovTech Summit

Fundamental Rights

Tiani
Vincenzo Tiani
Data Regulation Expert    
Panetta, VUB, IULM   
GovTech Summit

AI and Regulation

Rangoni
Camilla Rangoni
Speaker   
Geopolis   
GovTech Summit

Digital Communication

Salmi
Lorenzo Salmi
CEO   
Piave Digital Agency   
Impact to Business

Soon Online

Giovanni Teneggi
Giovanni Teneggi
Esperto di Imprese Cooperative e Comunitarie   
AI for Future

AI and human decisions (title soon online)

Massimo Chiriatti
Massimo Chiriatti
Chief Technical & Innovation Officer   
Lenovo   
Ethics & AI

Artificial Intelligence, HR and ethics: what future of work for people?

The deep changes triggered by AI require a rethink of the - central - role of people within the organization. The ethical, transformative and cultural impacts cannot be neglected and require the evolution of the Human in the Loop logic towards more human and inclusive technological models. Through trends, reflections, case studies we will understand how AI can properly improve the role of people in the company.
Stefano Besana
Stefano Besana
Partner | Human Capital    
Deloitte Consulting   
AI Marketing
English

AI Business Transformation (Title Soon Online)

Paul Roetzer
Paul Roetzer
Founder & CEO   
Marketing AI Institute   
Augmented & Virtual Reality
English

Exploring New Dimensions: The Future of Innovation with Spatial Computing

The speech delves into the transformative world of VR and AR, technologies poised to redefine our interaction with the digital realm. Join Dan Burgar, a leader in spatial computing, as he unveils how these cutting-edge tools are not just enhancing user experiences but fundamentally altering industries, education, and social connectivity. This talk will navigate through the latest breakthroughs, the burgeoning potential of immersive technologies, and the pivotal role of inclusivity and collaboration in crafting a future where virtual and augmented realities enrich every facet of our lives. Get ready to step into a future where the boundaries between the physical and digital worlds blur, creating unprecedented opportunities for innovation and connection.
Dan Burgar
Dan Burgar
CEO   
Frontier Collective   
Digital Strategy
English

Why promoting your product will NOT increase your sales

When we think of sales we think that need to speak and communicate about our products and services constantly. But the question becomes is how many times can you talk about the same product? It gets boring. People don’t want to be sold. People want to be inspired. In this speech, Alexander Novicov will share with us how we can increase our sales by not talking about our products, but actually communicating about the absence of our product. He will share insights and ideas that businesses can implement and increase their sales.
Alexander Novicov
Alexander Novicov
CEO   
Way Boutique Agency   
Google Innovations
English

Maximize your ROI with AI-powered YouTube Ads

The rise of streaming has transformed how we consume video - it's now accessible on any device, in any format, at any time. Navigating these shifts in the video and consumer landscape can be daunting for marketers. In this section, we'll discuss a few of the exciting ways that Google AI will enable you to easily tap into the scale of marketing through YouTube Ads solutions like VRC, VVC, and Demand Gen, while empowering you to multiply your marketing in safe and effective ways.
Laura Marchetti
Laura Marchetti
YouTube Ads Product Lead @Google   
Google   
Blockchain

Blockchain Adoption for SMEs: Opportunities for Innovation

The presentation will provide a comprehensive overview of the opportunities and challenges associated with incorporating Blockchain technology in SMEs, offering valuable insights for businesses looking to leverage Blockchain for growth and innovation.
Cairo Arevalo
Cairo Arevalo
Manager - Entrepreneurship & Special Projects   
PROMIPYME RD   
Tech for No Profit

Stories of Artificial Intelligence at the Service of the Non-Profit World

In a rapidly changing world, the non-profit sector faces unprecedented challenges but also unique opportunities thanks to the digital revolution. This talk is an exploratory journey into the heart of how artificial intelligence can also be an impact player. This session offers an overview of innovative projects that are already making a difference, illustrating practical strategies and visions for the future that can be adopted by organisations of all sizes.
Michela Taccheri
Barbara Bellisari
Michela Taccheri
Head of Digital & Innovation   
Save the Children Italia   
Barbara Bellisari
Mass Marketing Head of Division   
Save the Children   
Back-End & Cloud
English

Don’t break GraphQL, extend it!

GraphQL is powerful technology to retrieve and send complex structures from remote locations with a simple and effective syntax. One of its perks is avoid under-fetching and over-fetching as the client specifically requests the fields it’s interested in. But what happens if we need to enrich or customize the data set and we can’t modify the upstream GraphQL server? Shall we break the spec? In this talk I will show you how to use the resources the GraphQL specification already gives us to solve this issue without having to break the rules.
Paolo Insogna
Paolo Insogna
Node.js TSC and Staff DX Engineer   
SEO
English

Soon Online

Lily Ray
Lily Ray
VP of SEO Strategy and Research   
Amsive Digital   
AI for Future

Does Artificial Intelligence have a personality?


Enrica Sabatini
Enrica Sabatini
Co-founder    
Camelot SB   
Book Presentation

Make peace with power: understanding organizations as they are, not as we would like them to be

The power does not enjoy a good reputation. Statements like 'less power and more leadership' and pre-packaged recipes on how to lead a group fill books and articles. However, the reality of organizations is quite different. Power exists, indeed. The meeting is dedicated to this unwelcome guest, to understand how it operates, to conquer it when necessary, and to exercise it effectively. Because playing the game of power is the most practical way to make things happen
Luca Baiguini
Luca Baiguini
Professor of People Management at Polimi GSoM   
MIP - Politecnico di Milano   
AI for Future
Branded

Deciphering the Future: Innovative Strategies in Predictive and Behavioral User Analysis

We will explore the world of predictive and behavioral consumer analysis, uncovering how data, combined with AI and machine learning, is revolutionizing how businesses understand, anticipate, and influence purchasing decisions. Through practical examples and case studies, we will highlight how predictive analysis can not only forecast future trends but also personalize the user experience in real-time, thereby optimizing digital marketing strategies.

Roberto Digennaro
Roberto Digennaro
Head of SEO & Data Analytics   
we-go srl   
Edutech

Repurposing Digital Materials for Tech Lessons in Rural Schools: Bridging the Divide

Access to quality tech education in rural areas remains a challenge, limiting the development of essential digital skills among children.
However, there is a wealth of digital resources available today that can be repurposed to address this gap.This talk explores the innovative practice of repurposing digital materials, such as free educational videos, online lessons for children in rural schools. We will discuss strategies for identifying and adapting suitable digital resources, along with best practices for integrating them into tech education curricula. By leveraging the potential of repurposed digital materials, we can overcome access barriers and empower children in rural schools with the digital skills needed to thrive in this digital age.
Regina Nkenchor
Regina Nkenchor
Founder & Executive Director    
OpenKids Africa   
Book Presentation

HOEPLI - THINKING THE FUTURE: Neuroscience of Storytelling - Storytelling in the era of neuroscience and Artificial Intelligence

What have Neuroscience discovered about narratives? Is it possible to manipulate people with new and more dangerous propaganda tools? How will the combination of Neuroscience and Artificial Intelligence change storytelling? What will be the effects on the work of writers, content creators, journalists, educators, artists, managers, and, in general, those who deal with stories every day? Neuroscience of storytelling clearly and detailedly frames the impact of technologies and the latest scientific discoveries on narratives and storytelling, analyzing both the risks and opportunities.
La Rosa
Marco La Rosa
Scrittore e divulgatore scientifico   
Neurowebcopywriting.com   
Augmented & Virtual Reality
English

Empowering Change Through Immersive Storytelling: Unveiling the Social Impact of New Media

Discover the Power of Immersive Storytelling for Positive Change. In this interview, we delve into the profound social impact of new media. We explore how immersive experiences possess the transformative ability to guide individuals towards well-informed, pro-social actions, with the ultimate goal of nurturing an enlightened and deeply engaged community. Join us in this exploration of the potential for positive change through the world of immersive storytelling.
Elisabetta Rotolo
Elisabetta Rotolo
CEO & Founder, Creative and Executive Producer   
MIAT - Multiverse Institute ForArts And Technology   
Back-End & Cloud
English

Zero trust for cloud native applications: how service mesh can help you securing workloads

Alessandro Vozza
Alessandro Vozza
CNCF Ambassador & Platform Advocate   
Google Innovations
English

How to prepare for a world without cookies?

Artur Mosiak
Artur Mosiak
Regional Senior Product Lead, Privacy Measurement   
Google   
Social Media Strategies

Creating and Managing Social Channels for Public Administration: Cases and Solutions, Crisis Management, Integration with AI

The presentation will explore the innovative world of managing social channels for Public Administration (PA). Through the analysis of practical cases and implemented solutions, it will be illustrated how PAs can use social media to enhance institutional communication. Special attention will be given to the challenges faced during crises and the strategic integration with Artificial Intelligence, highlighting how this synergy can optimize institutional responses, ensuring efficiency and transparency.
Tony Siino
Tony Siino
Social Media Manager   
ISTAT   
Tech for No Profit

Donate 3.0 X Edition - The future of donation in Italy

Donate 3.0 is the annual observatory that measures how widespread the donation phenomenon is among the Italian Internet population, analysing their habits and attitudes. Who donates, how much they donate, to whom they donate, how they donate, an analysis of drivers and barriers to donation. For this edition, in the face of the ongoing technological evolution, the observatory also analyses the challenges and tools at the service of non-profit organisations, from data analysis to artificial intelligence. To complete the report, a brief look at the data and trends emerging from the analysis of crowdfunding campaigns active on Rete del Dono.
Valeria Vitali
Valeria Vitali
Founder & Presidente   
Rete del Dono   
SEO

The Future of Search Experience: Beyond the What, Exploring the Why

What makes a search experience memorable? It's all about understanding the user's intentions—what they seek and why. This talk focuses on the overlooked aspect of implicit search intent. By weaving together insights from sociocultural and sociolinguistic studies, I will uncover the layer of user motivations, showing how a search experience that is both personalized and profoundly impactful for customer satisfaction can propel business growth. 
Veruska Anconitano
Veruska Anconitano
Multilingual SEO & Globalization Consultant. Founder of InclusivitEasy   
InclusivitEasy   
Digital Media & Journalism
English

Confronting Intimate Image Abuse: Innovations and Responses in the Digital Age

In an era where digital interaction is a staple of our society, the phenomena of Intimate Image Abuse (IIA) and non-consensual deepfake content are emerging as critical challenges. This session aims to unravel the complexities of non consensual Intimate Image Abuse, with a special focus on the groundbreaking work of the world's first Revenge Porn Helpline. Through this lens, we will explore the devastating impacts of these digital harms, underscored by the unprecedented scale of their spread online.
Boris Radanovic
Boris Radanovic
Head of Engagement and Partnerships   
SWGfL   
AI for Future

Digital Empathy - Why we fall in love with machines and are not reciprocated

Anthropomorphic and humanoid robotics are becoming more and more like human beings, as are digital avatars. Thanks to artificial intelligence, their way of relating to us will become more and more indistinguishable from the way human beings relate to each other. This is a 'Turing test' of a higher level, and we will slowly begin to attribute to machines (physical or digital) feelings similar to ours, with very interesting implications on a technical, marketing and social level. This will lead machines to simulate states of consciousness and affection, and will lead humans to develop affection and love for them as well, with questions that we will have to start answering. For example: can a machine have civil rights? Can it be directly responsible for the things it does? Can it be the object of a human being's love or the subject of that love itself? There will then be a new type of 'product' that will take a special place in our lives, a road entirely to be explored.
Massimo Canducci
Massimo Canducci
Innovation   
Engineering Group   
AI Marketing
English

Ethics, Evolution, and the Future of AI in Customer Experience

As chatbots and generative AI technologies evolve, they are revolutionizing the customer experience landscape, offering unparalleled opportunities for engagement and efficiency. This presentation will delve into the evolution of conversational AI within the customer experience, highlighting innovative applications and the ethical challenges that arise. We will explore strategies for implementing AI solutions that adhere to ethical standards, enhance the customer experience, and ensure human values remain at the heart of digital interactions, all in alignment with the EU AI Act.
Maria Yolanda Bilé Nlang
Maria Yolanda Bilé Nlang
Data scientist & Conversational AI Expert   
Brise   
Tech 4 Business

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ToBeDefined
To be announced
Content Creators

Social content and community building: the future (and present) of business growth

The intervention aims to explore the importance of a well-structured social presence and organic content marketing for business growth. Through case studies and practical advice, we will explore how a company can bring its expertise, products, and services online, reaching a wide audience and building an asset of promotion and organic communication that enriches the brand perception and contributes to the success of every sales initiative.
Alessandro de Concini
Alessandro de Concini
Imprenditore digitale / Content creator / Divulgatore / Insegnante   
Augmented & Virtual Reality

HyperReality in the Midst of Convergence between Spatial Computing and AI

The speech will explore the intersection between spatial computing and artificial intelligence, which is defining a new era of mixed reality. This convergence not only expands the boundaries of what is possible in technological innovation but also redefines human interactions with the digital world. Through an overview of fundamental concepts, practical applications, and case studies, the speech aims to provide an understanding of the potential of HyperReality. I will delve into how this technological fusion offers unprecedented opportunities for sectors such as education, healthcare, entertainment, and many other industries, highlighting the ethical and social challenges that accompany these advancements.
Fabio Lalli
Fabio Lalli
Founder   
MTVRS    
E-Commerce

Omnichannel Search: From Google to perplexity.ai, How Information Retrieval Evolves Before a Purchase.

In a world filled with an abundance of content but very few answers, Italians are seeking the most effective way to find the information they need by utilizing multiple search properties. How is their information-seeking behavior changing? What are their expectations regarding artificial intelligence applied to search? Whom do they trust before making a purchase? The data from the FIND Observatory tells the story of how Italians search online before making a purchase and how this behavior is evolving.
Marco Loguercio
Marco Loguercio
Founder & CEO   
FIND   
Digital Media & Journalism

Discriminations Produced by Data: How to Narrate Them and Raise Awareness

We live in a data-informed era where the expression "it's in the data" seems to be the mantra for the objectivity and reliability of all kinds of content, from political to media-driven. With a feminist approach, however, we will observe how data, far from being neutral tools, are instead social constructs and reflect the biases and contexts in which they are collected, influencing our narratives of reality.
Donata Columbro
Donata Columbro
Giornalista, scrittrice e divulgatrice   
Google Innovations
English

Unlock the Power of AI-Driven Conversions with Performance Max

In this session, we will explore how Performance Max can help you achieve your account goals by using AI to find the next most efficient conversions at the bottom of the funnel. We will discuss how PMax fits into your account structure and the best practices for creating high-performing campaigns that drive measurable results.
Adhiraj Dogra
Adhiraj Dogra
Regional Product Lead   
Google   
Influencer Marketing

Influencer Marketing from A to (Gen) Z

Strategies, Tips, and Secrets: Everything They Never Told You about Influencer Marketing. This speech goes from A for Ambassador to B for Brief, guiding the audience letter by letter to discover a much-debated but truly misunderstood subject. How do relationships develop in this field? How can you tell if a quote is right or wrong? What is behind a contract, and who should create it? And who determines the outputs? Us or the client? Because knowing about bulls is one thing, being in the arena is another.
Cristiano Carriero
Cristiano Carriero
Founder La Content | Author | Storyteller   
Tech for No Profit
English

DIGITAL PHILANTHROPY

In the digital age, even the approach of philanthropists has undergone significant changes. This speech will showcase international case studies on new engagement strategies for high-value donors
De Benedittis
Federica De Benedittis
CEO   
THE GOODSKILL   
AI Marketing

Case studies of analysis and activation of First Party Data (CRM & Behavioral) with AI

We are often sitting on a treasure of unexpressed value, and the right mix of strategy and technology can help us unlock its potential. Through real cases in different fields (including banking, retail, B2B lead generation), we will discover how to extract value from first-party data, turning it into our main asset to improve marketing performance and open up data monetization scenarios that we never imagined could exist, while respecting user privacy and integrating seamlessly with the existing marketing stack
Paolo Dello Vicario
Paolo Dello Vicario
CEO   
ByTek   
AI for Future

The Imperfect Algorithm: Why AI's Flaws Are Its Greatest Strength

The paradox of Artificial Intelligence is that we are talking about a revolutionary yet inherently imperfect technology. However, the flaws of AI are not a limitation but the key to its potential. AI, being a human creation, reflects our own imperfections, and this characteristic can drive innovation and growth. That's why we must embrace imperfection and see AI in a new light, highlighting how the symbiosis between humans and machines can lead to a future where the imperfections of both complement each other.
Giuseppe Mayer
Giuseppe Mayer
CEO   
Antifragile   
SEO

Cracking the Code: Market and Competitor Research for Global Success

Crack the code to a successful global expansion through comprehensive market and competitor research. Gain invaluable insights into understanding target markets and leveraging competitor analysis to devise winning international strategies. Attendees will learn why and how to adapt SEO efforts to diverse cultural landscapes, ensuring maximum online visibility and a competitive edge.
Montserrat Cano
Montserrat Cano
International Consultant & Trainer   
MC, International SEO & Digital Strategy   
Content Creators

AI & Content Creation (Title Soon Online)

Andrea Ciraolo
Andrea Ciraolo
Content Creator   
Book Presentation

HOEPLI - THINKING THE FUTURE: Understanding the customer's personality. Neuromarketing and AI to grow your business - Neuromarketing, Ethics, and Artificial Intelligence: the marketing of the future?

In the increasingly competitive and customer-oriented context of contemporary marketing, understanding customers' personalities has become a crucial objective for businesses. AI has revolutionized the way we analyze and interpret customer data, opening up new opportunities to deeply understand their preferences, behaviors, and needs. In the case studies we will present, concrete examples of companies that are already successfully leveraging AI will be illustrated, taking into account the ethical challenges and privacy considerations associated with these practices.
Mariano Diotto
Maurizio Vedovati
Mariano Diotto
Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario   
Neuromarketer    
Maurizio Vedovati
Publisher & Moderator   
Hoepli Editore   
Content Creators

Soon Online

Sarah Pandolfini
Sarah Pandolfini
Videomaker, video strategist, content creator   
@sarahinprimopiano   
Blockchain

What are DAOs and why do they have a promising future?

DAOs (Decentralized Autonomous Organizations) represent an evolution in the business sector thanks to decentralization. They consist of a treasury (a series of digital assets), a smart contract (operational rules), and a community (a group of interested parties). Maker DAO is one of the most well-known examples, with a treasury of around $7 billion. Similar to traditional corporations, DAOs operate with complete autonomy through smart contracts, although they are sometimes critically labeled as DINO (Dao In Name Only) due to excessive marketing use. There is a growing interest in a regulated approach at both the European and Italian levels, exploring DAOs as Delegated Authorized Organizations
Mariano Giovanni Carozzi
Mariano Giovanni Carozzi
Founder   
First personal coin   
AI for Future
English

A Master Class in Procuring High-Risk AI Solutions

Opportunities and risks tend to comingle in high-risk AI systems. Appropriate governance is essential to mitigate potential harms and achieve ROI objectives. This session is a Master Class in best practices across the entire procurement lifecycle -- to identify risks, develop practical mitigation strategies, and implement reasonable risk controls -- to ensure we purchase and deploy safe and responsible AI systems that deliver on their claims and promises.
Cari Miller
Cari Miller
Founder / Principle Researcher   
Center for Inclusive Change   
Digital Strategy
English

Why it's vital to listen to Gen Z for the sake of Alpha

In this thought-provoking session Jay Richards, CEO of Imagen Insights will take you on a journey about why it's so important that marketers are listening to Gen Z in order to take learnings to engage Alpha.
Key takeawaysIf you don't listen to Gen Z now, generations later on (Gen Alpha) won't listen to you laterThe way generations interact with brands is evolving as new demographics become disengagedGen Alpha are the first generation to grow up with parents as influencers, what does this mean?
Jay Richards
Jay Richards
CEO   
Imagen Insights   
Google Innovations
English

Generative AI in Marketing: Cut Through the Hype & Unlock Real Value

Generative AI: Is it marketing's next revolution or just another buzzword? In this session, we'll separate hype from reality. Discover the true potential of Generative AI for marketing and how it can supercharge everything from content creation to personalization. I'll share cutting-edge use cases and real-world solutions my team @ Google has built. Get ready to walk away with actionable insights and strategies to unleash Generative AI's power for your marketing success.
Mohab Fekry
Mohab Fekry
Staff Software Engineer   
Google   
Tech for No Profit

Communicating peace

A proposal for an in-depth look at EMERGENCY's communication, starting from the collaboration with the advertising agency OGILVY in the realisation of annual campaigns to raise public awareness and spread a culture of peace. 
Emanuele Rossini
Tapogani
Emanuele Rossini
Head of Digital   
EMERGENCY   
Luca Tapogani
Head of Strategy   
Ogilvy Italia   
SEO

International SEO for E-commerce: Dos and Don'ts

Best tech practices and mistakes to avoid when working on optimizing multilingual and/or multinational websites. During the speech, we will explore whether you truly need to launch an international website, how to best choose the domain, pros and cons of ccTLDs and gTLDs, the importance of localization starting from URLs, how to correctly implement hreflang tags and meta tags, differences in geotargeting between Google and other search engines, georedirects, and hosting
Pamela Gacioppo
Pamela Gacioppo
SEO Country Lead   
Canva   
Edutech
English

Enhancing edtech in Europe: bottlenecks and opportunities for the talents of tomorrow

European EdTech faces fragmentation and difficulties in upscaling: the biggest difficulty facing job applicants face is that as technology is constantly advancing, skills need regular updating, and they also need to show proficiency in the right technology. This can be overcome by gaining a strong foundation in a relevant skill and improve soft skills. During this panel we will try to provide suggestions to help talents, companies, organizations and institutions gain know-how and become more competitive
Francesca Barisani
Francesca Barisani
Outreach and Stakeholder Manager   
EIT Deep Tech Talent Initiative   
AI Marketing

Soon Online

Giorgio Taverniti
Giorgio Taverniti
Search On Media Group   
Book Presentation

Soon Online

Nello Iacono
Machera
Nello Iacono
Coordinatore Repubblica Digitale   
Dipartimento per la trasformazione digitale   
Stefano Machera
Senior Manager   
Reply   
AI Tools & Services

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Augmented & Virtual Reality

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AI Marketing

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Social Media Strategies

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E-Commerce

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Content Creators

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Influencer Marketing

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Digital Strategy

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Data Analytics

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SEO

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Edutech

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Back-End & Cloud

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AI for Future

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Digital Media & Journalism

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Blockchain

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Book Presentation

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JUNE 13 · 14 · 15, 2024
BOLOGNAFIERE
WMF - We Make Future

Full Ticket on offer
at 149€+vat
instead of 549€+VAT