From June 13th to 15th, Bologna will host WMF - We Make Future, an international fair and festival on Digital Innovation, AI & Tech, featuring over 100 training, business, and entertainment events.
The training program, always central to the event, is the result of a co-construction process that draws on the needs of the community, market trends, and contributions from numerous speakers and guests from around the world participating in WMF.
On this page, you will find the first 23 announced training stages and the first 140 speakers out of over 1,000 who will be at WMF 2024.
Each stage will focus on vertical topics such as Artificial Intelligence, tailored for various industries, Social Media, Advertising, E-commerce, Branding, Content Creators, and much more.
Note: The training stages currently shown in gray will be available shortly: new speakers and new stages will be announced soon. Additionally, the training program is still in development and may undergo changes.
The AI for Future stage, part of the WMF's AI Global Summit event, will offer talks on the application and future of artificial intelligence by leading Italian and international experts in the field.
AI Marketing
The AI Marketing stage, part of WMF's AI Global Summit, offers talks on the application of marketing in the field of artificial intelligence and insights on AI from top Italian and international industry experts.
Prophets of AI
In this stage, speeches and interventions by some of the most respected international experts in Artificial Intelligence will alternate.
Thanks to the partnership between Search On Media Group and WMF with Prophets of AI - a leading American entity for connecting with experts in the AI field - this stage will feature brilliant minds who have made significant contributions to the advancement of artificial intelligence, robotics, and consciousness fields, coming from diverse backgrounds such as computer science, art, finance, and informatics.
All speakers from the Prophet of AI roster are available for collaborations at events and initiatives in Italy, Spain, Albania, and Bulgaria by contacting prophetsofai@searchon.it. Come and listen to them on the Prophets of AI stage!
E-Commerce
The stage, within the E-commerce Fest and sponsored by Connecteed, is dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.
Sponsored by
Advertising
The stage, powered by SMConnect, is the ideal place to discover new trends and best practices in digital advertising. Industry experts will provide insightful insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.
Powered by
Brand
The stage hosts prominent speakers that will offer their insights into the world of branding: through informative and vertical interventions, the strategic role of brands in the digital age, their relationship with consumers, impact on the social context, vertical platforms, communities, and much more will be thoroughly explored.
Social Media Strategies
The stage, powered by SMStrategies, offers informative speeches dedicated to fundamental strategies for measuring and optimizing performance on social media. You will delve into the most effective techniques to maximize the impact of your online activities, optimizing your social media presence to achieve your business goals.
Powered by
Content Creators
The stage, part of WMF's Creators Fest, is where the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation world and their communities.
Digital Strategy
The stage will offer case studies and working models, marketing and communication with informative and vertical talks to develop successful digital strategies and explore the most effective planning to tackle the challenges of the contemporary market.
Startup
A stage entirely dedicated to the presentation of innovative startups and SMEs from around the world. Here, the founders of the best startups selected through the Startup Competition Call and the stages of the WMF International Roadshow present the progress of their projects and illustrate how they are contributing to creating a global innovation ecosystem. Do you want to speak on this stage? Apply to the Startup Competition!
Google Innovations
The stage presents the latest trends and innovations in the Google ecosystem. Featuring international speakers and experts in the field, we will explore the dynamics of YouTube, Analytics, Performance Max, and GitHub/Scripts to harness the full potential of Google platforms for your digital success.
Augmented & Virtual Reality
The stage, featuring prominent international speakers in the field, will explore the latest trends, innovative applications and future prospects of Augmented and Virtual Reality, delving into how these technologies are transforming industries such as gaming, education, design and more.
TikTok
This stage, sponsored by TikTok Italy, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices to better elaborate strategies on TikTok.
Sponsored by
Innovation Showcase
This stage showcases products and services presented by startups, SMEs, and companies offering innovative solutions to corporate needs and, generally, the market.
Coding
The stage offers informative and vertical speeches on computer programming, allowing you to immerse yourself in the world of software development, acquiring key skills to tackle complex challenges and create innovative solutions through Italian and international speakers.
Work, HR & Digital Skills
The stage dedicated to the world of work delves into the challenges and opportunities in the realm of human resources and digital skills. Experts and HR managers from various national and international backgrounds will share valuable insights on emerging trends and possible future scenarios in the workplace context.
Knowledge Share
Voices and testimonies of innovation will take center stage at the Open Stage by Netval and Knowledge Share at WMF! On June 14th, 2024, get ready to dive into deep tech and technology transfer.
Not only will Netval and KS be present as partners, with an Expo Area featuring 40 of the most promising startups from the KS 2.0 platform and the national innovation landscape, but they will also bring best practices and industry professional viewpoints!
We'll delve into deep tech topics with a focus on the world of Start-Ups and Technology Transfer. But it won't be just theory: on stage, authoritative experts and pioneers will share experiences and concrete examples of the disruptive potential of deep tech in shaping our future.
Netval and Knowledge Share are not just present; they are the engines driving this extraordinary journey into innovation. Join us as we transform the event into an unforgettable experience, creating deep connections and opening the doors to a world of possibilities.
Don't miss the opportunity to be part of this revolution: mark June 14th on your calendars and get ready to be transported to the forefront of global innovation.
Come discover the future with us at the Open Stage by Netval and Knowledge Share at WMF.
The stage explores, with the participation of leading international speakers, the crucial issues that define the global human rights agenda. We will delve into current issues, new challenges and best practices for promoting and defending human rights around the world, providing a global and interdisciplinary perspective on a critically important topic.
Tech for No Profit
The stage dedicated to the Third Sector: non-profit organizations, institutions, volunteers, and experts offer informative speeches on the latest innovations and trends aimed at promoting actions to support a more equitable and inclusive society.
Book Presentation
The stage, part of the Book Fair at WMF, is dedicated to talks, book presentations, and interviews on the major developments in the publishing sector. Authors will discuss topics related to digital, sustainability, innovation, and social impact.
Influencer Marketing
The stage, powered by SMStrategies, explores the world of digital influencers, delving into winning strategies for collaborating with influencers and identifying the best partnership opportunities, as well as creating engaging content that captures the attention of the target audience.
Powered by
Powered by
There are no sessions in the selected stage on this day.
GovTech Summit
Institutional Speech
Stefano Bonaccini
President
Emilia-Romagna
GovTech Summit
Institutional Speech
Matteo Lepore
Mayor
City of Bologna
GovTech Summit
AI Act
Brando Benifei
MEP, Co-reporter AI Act
European Parliament
Mainstage
Other talks, concerts and show moments will be revealed in the coming weeks
Mainstage
Opening Ceremony
WMF 2024
Mainstage
Guest of Honor
Soon Online
Mainstage
English
Human Centered AI: the AI Index by Stanford University
Nestor Maslej
Research Manager Human-centered AI
Stanford University
Mainstage
English
Innovation and Future in Global Dialogue (Title Soon Online)
Alan Friedman
Journalist & Writer
Mainstage
English
AI for Medtech e Biotech (Title Soon Online)
Simone Bianco
Principal Investigator and Director of Computational Biology
Altos Labs Bay Area Institute of Science
Mainstage
Building bridges to establish lasting peace (Title Soon Online)
S. EM. Card. Matteo Maria Zuppi
Cardinale Arcivescovo di Bologna and President CEI
Mainstage
Beyond the boundaries of information: technology, ethics and the future of journalism in the digital era
Enrico Mentana
Journalist and Director
La7
Mainstage
Investigative Journalism and News Reporting (Title Soon Online)
Floriana Bulfon
Journalist - Investigations and organized crime, cyber, terrorism
Mainstage
Fighting Mafias (Title Soon Online)
Nicola Gratteri
Pubblic Prosecutor
Tribunale di Napoli
Mainstage
Robotics for Social and Work (Title Soon Online)
Daniele Pucci
Head of Artificial and Mechanical Intelligence
IIT
Giovanna Tranfo
Head of the Medical, Epidemiology, Occupational and Environmental Hygiene Department
INAIL
Mainstage
Regenerate to save lives: Save the National Health Service
Nino Cartabellotta
President
GIMBE
Mainstage
Il ruolo dell'Innovazione sui territori e le comunità
Stefano Bonaccini
President
Emilia-Romagna
Mainstage
Generative AI (Title Soon Online)
Microsoft
Mainstage
AI & Innovation (Title Soon Online)
Intel
Mainstage
Space Economy (Title Soon Online)
European Space Agency - ESA
Mainstage
Climate Change e Sostenibilità (Title Soon Online)
WWF
Mainstage
Le Città e le Comunità del Futuro: Innovazione e Sostenibilità
Mario Cucinella
Founder & Creative Director
Mario Cucinella Architects
Mainstage
Da Tiktok a Imprenditrice del Fashion (Title Soon Online)
Martina Strazzer
Founder & CEO
Amabile Jewels
Mainstage
Saving Lives, Building Futures: Emergency's Humanitarian Impact in Tomorrow's World (Title Soon Online)
Emergency
Mainstage
Branded Content e Influencer Marketing (Title Soon Online)
Monge
Mainstage
Bologna as the City of Open Innovation (Title Soon Online)
Matteo Lepore
Major
Comune di Bologna
Mainstage
Supercomputing's role in technological and business development (Title soon online)
Francesco Ubertini
President of Cineca and Professor at University of Bologna
Mainstage
Digital twins for the future city (Title Soon Online)
Massimo Bugani
Councilor for the Digital Innovation
Metropolitan City of Bologna
Mainstage
Fighting Mafias (Title Soon Online)
Giuseppe Lombardo
Deputy Prosecutor
Reggio Calabria
Mainstage
Research and development for advancement (Title Soon Online)
Francesco Profumo
Professor
Politecnico di Torino
Mainstage
Technology and Data: a possible combination? (Title Soon Online)
Guido Scorza
Member
Italian Data Protection Authority
Mainstage
Designing Water's Future: Urgent Strategies for a Water-Stressed Economy
Aurora Chisté
Design Strategist and Founder
Actual and Zero+
Mainstage
WMF Awards Ceremony
The WMF Innovation Awards
Mainstage
English
Startup Competition - The Final
The Final of the largest International Startup Competition
Mainstage
Scaleup for Future
The Debate between International Scaleups
Mainstage
WMF Awards Ceremony
The WMF Innovation Awards
Mainstage
Entertainment and Music Concerts
Entertainment and Music Concerts at WMF
GovTech Summit
Privacy
Guido Scorza
Member
Italian Data Protection Authority
GovTech Summit
TechTransfer
Francesco Ubertini
President
CINECA
GovTech Summit
Regulation
Marco Lombardo
Secretary IV Commission (European Union Policies)
Senate
Advertising
English
Advanced Ad Copy: Improve your ROAS by understanding how people feel about your ad copy
In this talk, we show at how advanced ad copy techniques, with a focus on sentiment analysis, were used to improve the return on ad spend (ROAS) for a leading refurbished brand in the EU. Our experiment was conducted through the 'google natural language model' and analyzed the sentiment of advertising assets. We've optimize ad copy with 'chat gpt' and common sense of different dialects in the Dutch language. This study not only shows how well sentiment-driven ad copy adjustments work, but also shows how tailored advertising strategies affect consumer engagement and conversion rates. Learn how careful ad copy analysis and optimization can help you succeed in marketing.
Arjan Schoorl
Co-owner & SEA Specialist
Flowboost
AI for Future
English
A Master Class in Procuring High-Risk AI Solutions
Opportunities and risks tend to comingle in high-risk AI systems. Appropriate governance is essential to mitigate potential harms and achieve ROI objectives. This session is a Master Class in best practices across the entire procurement lifecycle -- to identify risks, develop practical mitigation strategies, and implement reasonable risk controls -- to ensure we purchase and deploy safe and responsible AI systems that deliver on their claims and promises.
Cari Miller
Founder / Principle Researcher
Center for Inclusive Change
Book Presentation
Reboot Internet! Who 'broke' the network? Who's responsible for fixing it?
Born as a space for creative freedom and democratic participation, the Internet has transformed into a vast arena dominated by economic interests. Valerio Bassan, author of the book "Rebooting the System: How We Broke the Internet and Why It's Up to Us to Fix It" (Chiarelettere, 2024), reconstructs the processes that have made the network increasingly akin to an "uninhabitable place," and reflects on how we can dismantle the monopolistic and extractive mechanisms governing the web.
AI in recent months has been seen as a process accelerator, but it will soon change the very essence of e-commerce. We will analyse which business areas are getting the biggest push and which tools are having the most impact.AI-commerce is also and above all new business models that reinvent e-commerce as we know it. We will see together what the new market balances will be and how operators will have to position themselves.
Davide Casaleggio
CEO & Partner
Casaleggio Associati
Social Media Strategies
English
The 3 Things You Need to Master Instagram
Join global Instagram expert, Jenn Herman, for this tactical session to maximize your Instagram strategy. You'll learn the 3 things that matter right now on IG. Learn how to optimize your profile to get found in more searches by your target audience. Master how to create Reels that attract new followers and serve your existing followers - all without the need to dance or lip sync! And discover the valuable power of direct messages to better connect with your followers and drive more leads and conversions from Instagram. You’ll leave with actionable steps to implement immediately!
Jenn Herman
Board Member | Instagram Expert | Consultant
Social Media Pulse
Social Media Strategies
English
Soon Online
Matt Navarra
Social Media Consultant and Industry Analyst
Sustainability & Tech
Soon Online
Agnieszka Oleksyn - Wajda
Attorney-at-law, Head of the Institute of Sustainability, Łazarski University, Warsaw Poland
Work, HR & Digital Skills
Building and Updating Your Career Path in the Digital World
The presentation is dedicated to defining or updating your career path in the digital realm. It will analyze how to seize career opportunities in the digital job market and how to navigate the choice between working for a company, agency, or as a freelancer, while also balancing work-life equilibrium. The Career Plane method and other practical tools for organizing and monitoring one's career over time will be introduced. Next, the management of skills in the digital sector will be examined, balancing hard and soft skills, which are crucial for standing out in a competitive work environment. An opportunity to acquire practical knowledge and strategies for a successful career in the digital field.
Mauro Lupi
Strategy Director, Digital Business Senior Consultant
UX & UI
User Interface (Title Soon Online)
Gabriele Malaspina
Digital product designer
Tech Research
The latest innovation in urban design and civic management, and the evolution of the physical city in the digital age
Gilad Rosenzweig
Executive Director
MITdesignX
Platforms & Services
The Text Robot: Generates unique, SEO-relevant texts in over 110 languages using data or AI
Content Automation, the Future in E-Commerce and Beyond! Automation technologies are
indispensable, accelerating processes and minimizing effort. Content Automation generates
unique content for your online store and other platforms. Our Text Robot creates up to
500,000 texts in 110 languages in real-time. Learn how to utilize this business booster today.
Join us to see it in action!
Jenny Perelli
Country Manager Italy
uNaice
Prophets of AI
English
Reclaiming Human Intelligence
Anahita Moghaddam
Founder
Neural Beings
UX & UI
UX vs. SEO: who will win in the e-commerce information architecture ring?
Information architecture is crucial to the success of an e-commerce, but how best to design it? Users in the middle or keywords in the middle? Is it possible to find a compromise or will marketers and designers always have their gloves on? We look forward to seeing you ringside in the UX room!
Chiara Peretti
Head of UX
hibo
Enrico Gualandi
Head of Strategy
Social Factor / Deda Digital
Book Presentation
Soon Online
Riccardo Scandellari
Advisor sui temi di Marketing, Branding e Comunicazione
Brand
The Importance of Brand Codes in Branding
Logo? Do you really think that's enough to make your brand recognizable? To create a truly memorable brand, you need to identify your brand codes (visual, auditory, olfactory, and verbal) and use them everywhere, as consistently and redundantly as possible. In this speech, we will explore the various types of brand codes, with examples of brands successfully applying them.
Valentina Falcinelli
Brand strategist, consulente di verbal identity e copywriter
Pennamontata
E-Commerce
When Did E-commerce Become Boring?
Shopping has become depressing. We used to shop for people and with people. Now it's isolating, overwhelming, tedious, and everything seems the same. Can we turn this losing trend around for both sellers and customers?
Giovanni Cappellotto
Consultant
M101
Social Media Strategies
Between Performance and Brandformance through graphic optimisation of dynamic advertisements
Customising dynamic creative allows you to best showcase the products in your catalogue and at the same time enhance your brand, all in one sales-oriented ad.The speech will provide an overview of dynamic ad design, including the use of dedicated tools, best practices and results from selected AB tests.
Silvia Maggio
Digital Advertising Specialist
WMR Group | Studio Cappello
Platforms & Services
MyGenMe is born, My Genius Self. The AI app customized for confronting one's alter ego... omnisciently
MyGenMe, My Brilliant Self, is born. The AI app customized for confronting one's alter ego... omnisciently. DESCRIPTION (500) How many of us, every day, ask ourselves difficult questions... about work, well-being, personal crises, relationships, various issues... And who wouldn't want to hear from themselves, in an omniscient version, thanks to artificial intelligence, a frank, direct opinion, as useful as ever? That's what everyone will be able to do by downloading their own Personal AI: MyGenMe, which is being presented today by its creators in a conference that will surely surprise.
Stefano Santori
Founder
Millionaire Job
Virgilio Degiovanni
Strategia & Sviluppo
Millionaire Job
Luca De Giglio
Consulente Web3
Advertising
English
Google Ads Scripts (Title Soon Online)
Nils Rooijmans
Google Ads Automater
Sustainability & Tech
Sustainability: never a joy! Or maybe not
In the context of the ever-growing importance of sustainability, communication plays a crucial role in conveying messages to the public clearly and authentically. We address the challenges of communication with a practical and accessible approach to avoid greenwashing and promote authoritative commitment to transparent sustainability aligned with corporate values, aiming to spread awareness and create educational content internally and externally within the company.
Tomas De Zanetti
CEO & Founder
we-go srl
Prophets of AI
English
The AI Gender Divide (Title Soon Online)
Moojan Ashgari
Founder
Women in AI
AI for Future
Artificial Intelligence and Gender Stereotypes
Artificial Intelligence represents a tremendous opportunity today. An opportunity for creating new services, for the world of work, and for improving the society in which we live. But as always, with great opportunity comes great responsibility, and we must ensure that technology and its widespread use do not create disparities or exacerbate existing ones. Therefore, we will address the issue of gender discrimination perpetuated by AI systems by reviewing some cases from recent years and discussing the underlying motivations behind them.
Antonio Pescapè
Ordinario di Ingegneria Informatica
Università di Napoli
Book Presentation
Soon Online
Floriana Bulfon
Journalist. Investigations on organized crime, cyber, terrorism
Brand
IDENTITY is not (Always) a Trademark
Comparison between Commercial and Social Branding, Focused on City Branding and Visual Identity vs. Shared/Democratic Identity. BOB Liuzzo, winner of several WOLDA (Worldwide Logo Design Award) prizes, discusses innovative visual identity projects such as Catania and The Italian Center of Houston, which not only establish communication systems but also foster communities. He emphasizes the importance of addressing real needs rather than adhering strictly to the specific requests of the client.
Giuseppe Liuzzo
Graphic Design Coordinator
IED - Istituto Europeo di Design
Brand
Brand Storyverse: From Stories to Narrative Universes. What are the new key variables for effective storytelling?
The rules of corporate storytelling are evolving. From linear narratives (beginning, climax, end), we are transitioning to the creation of intricate and complex narrative universes that unfold across various media ecosystems. This speech will explore the new principles of corporate and brand storytelling, as well as the most effective methods for building corporate storyverses.
Andrea Fontana
Presidente
Storyfactory
Influencer Marketing
Influencers are Dead, Long Live Influencers!
How are Influencers faring in a Post-Pandoro-Gate World? Are they still relevant for brand communication? In this talk, I will provide my perspective on the role of influencers in society and their ability to shape public opinion and consumer habits. I'll present insights and empirical evidence on how, in a world where politics, religion, and brands increasingly struggle to resonate with their audience, influencers remain the only viable option to achieve this goal. Denigrating and attempting to regulate this phenomenon with outdated dynamics serves no purpose, except to generate confusion on the matter.
Michele Pagani
CEO
Flatmates SRL
AI for Future
How AI will bring value (and money) to women with cross-disciplinary and interdisciplinary skills
The proliferation of artificial intelligences will eliminate many jobs, but will generate value and money in many creative fields. For example, there will be fewer computer and technical professionals, fewer employees in administrative offices, cashiers, and call centers. Conversely, in all professions and sectors, especially for top roles, humanistic skills, interdisciplinary knowledge, and soft skills will be increasingly in demand (and well-paid). The intervention explains how and why women are more capable of navigating these changes.
Giovanna Cosenza
Full Professor
Università di Bologna
Prophets of AI
English
AI, Social Justice & Art (Title Soon Online)
Anatola Araba
Afro Tech Futurist
AI for Future
AI, Ethics & Society (Title Soon Online)
Sergio Barile
Professore Economia e Gestione delle Imprese
Università di Roma “La Sapienza”
Social Media Strategies
B2B Marketing : Track, Measure and Attribute. The way to ROI
Strategy and tactics for a full funnel approach on B2B. From top of the funnel to conversion and sales.
Emanuela Motta
Client Solutions Manager
LinkedIn
Platforms & Services
Configurators and 3D Visualizers to Enhance Online Shopping Experiences
Today, Configurators and 3D Visualizers are essential innovative tools in online sales. They offer immersive experiences, allowing customers to customize and visualize products well before purchase. The speech will analyze the various types of 3D Configurators, also through the narration of some case studies designed by the Tredo team, demonstrating their positive impact in optimizing sales processes and reducing waste.
Andrea Baino
Founder & Senior Web Designer
Tredo
Content Creators
When I grew up, I wanted to be an archaeologist, not the mummy. In the end, I became Indiana Jones
The story of little Vale and how as a child she dreamed of becoming an archaeologist, teacher, singer, actress, and journalist. The story of how as a child she dreamed of becoming everything and how at 27 she had become nothing. Let's talk about how painful it can be to give up the privilege of education due to a poor family background, in every respect. And how in the end, thanks to social media, little Vale is managing to become everything, despite everything.
How to Stay Afloat When You Feel Like You're Drowning - Mental Health and Social Media
Mental health is important, and nowadays it's being talked about more and more, fortunately. Jennifer started her career at 17, right in the midst of adolescence, which is why she feels like she only lived halfway. Jennifer will talk about the beginning of her career, torn between school and social anxiety, until she participated in Pechino Express, which aired during the pandemic and lockdown. During that time, her career further developed, as she started speaking on social media about mental health and the therapy journey she began since elementary school. Together with the audience, she will address the importance of discussing mental health, seeking help in difficult situations, and the social stigma associated with these issues.
Jennifer Poni
Content Creator & Mental Health Advocate
Content Creators
The direct relationship between businesses and the world of social media
How should businesses collaborate with content creators to ensure that the final product is effective and profitable for both parties? Samuel and Leonardo will discuss the relationship between businesses and comedy-oriented content creators, delving into the complex dynamic that intertwines two very different perspectives when engaging with Generation Z audiences. They will explore the theme of communicative challenges, seeking to identify appropriate behaviors to ensure that the final product is effective.
Samuel Dibe
Comedy Content Creator
Leonardo Calderone
Comedy Content Creator & Attore
Leoucifero
Content Creators
AI & Content Creation (Title Soon Online)
Andrea Ciraolo
Content Creator
Content Creators
Social content and community building: the future (and present) of business growth
The intervention aims to explore the importance of a well-structured social presence and organic content marketing for business growth. Through case studies and practical advice, we will explore how a company can bring its expertise, products, and services online, reaching a wide audience and building an asset of promotion and organic communication that enriches the brand perception and contributes to the success of every sales initiative.
Co-founder of Intraverse, Web3 and Metaverse Expert
Work, HR & Digital Skills
Short story long: Consulting firms communicate poorly because communicating like this no longer works today
We are inclusive, innovative, and sustainable." "With us, you'll find a fresh and stimulating environment." "Resources are important to us." Yes, on social media, and then nothing is true. How many times have you experienced this boredom towards brand communication? Too many for me. Today, consulting firms are too focused on talking about their products and services, and this makes them very dull. What is needed? Talking about the needs of their target audience. Only in this way can turnover and frustration be reduced, and the best talents attracted. Because let's say it, this institutional communication is just from...consultants :)
Federico Vezza
Founder & Fractional Manager
Consulenzaconfusa
Advertising
Using CSS Media Queries to Create Advanced Strategies
Thanks to comparative CSS, it's possible to work with multiple merchant centers and consequently create "advanced" strategies. In this case study, I will demonstrate how I achieved an increase in sales and market share starting from an already highly optimized e-commerce with excellent results.
Giuseppe Scollo
Consulente PPC
Freelance
Advertising
Full Funnel Strategy with AI
Microsoft Advertising offers a full funnel solution to reach consumers at every stage of their purchase journey. We will look at how to create advertising campaigns on different platforms, including CTV, display, Netflix and Xandr. These platforms use AI to increase visibility, generate qualified traffic, convert visitors into customers and build user loyalty. We will look at advanced targeting, optimisation and measurement tools to maximise return on investment.
Pierpaolo Morgante
Sr. Client Solutions Manager
Microsoft Advertising
AI for Future
AI & Politics (Title Soon Online)
Peter Kruger
President
Agrifood-Tech Italia
Platforms & Services
7Minutes: the online training accessible to everyone
Every day you go out and face your challenge, and there's something or someone you face it for. Every day you give your best, building the present to walk into your future. You're always on the move, growing every minute, changing every minute, and when you do, every single minute counts. In a constantly evolving world, 7Minutes, the digital library created by Mosaicoelearning, incorporates research and innovation: AI enriches Articulate and Vyond software to make the learning experience unique.
Gabriele Dovis
Ceo e Co-founder
Mosaicoelearning
Content Creators
Soon Online
Muriel -
Ccntent creator, Dvulgatrice lgbtqia+ & Body positive
AI for Future
AI and human decisions (title soon online)
Massimo Chiriatti
Chief Technical & Innovation Officer
Lenovo
Platforms & Services
AI & Business Communication (Title Soon Online)
Mattia Pace
CMO
Spoki
Content Creators
Soon Online
Emanuele Ferrari
Creator digitale
Work, HR & Digital Skills
More speeches of this stage soon online!
To be announced
Advertising
More speeches of this stage soon online!
To be announced
Platforms & Services
Creativity & Storytelling (Title Soon Online)
Martina Pescioli
Founder & Creative Director
Mentarossa Comunicazione
Platforms & Services
SEO in P**n. How to help increase earnings in a challenging field by leveraging automations
Have you ever worked with SEO in the adult industry? In such a sensitive field, where there are many new ideas and limitations, I'll tell you about a case study that increased the client's earnings by leveraging automations.
Giovanni Le Coche
CEO & Head of Digital Marketing
Arkys
Platforms & Services
More speeches of this stage soon online!
To be announced
GovTech Summit
Smart City
Massimo Bugani
Councilor for the Digital Innovation
Metropolitan City of Bologna
GovTech Summit
Public Amministration
Gianluca Sgueo
Professor in Digital Democracy & Public Spaces - SciencesPo Paris Policy Advisor
Department of Digital Transformation
GovTech Summit
GovTech
Gianluca Misuraca
Founder
Inspiring Futures
GovTech Summit
Research
Francesco Billari
Dean
Bocconi University
GovTech Summit
Development
Vincenzo Colla
Councilor for Economic Development, Green economy, Employment and Training
Emilia-Romagna Region
GovTech Summit
Investment
Fabrizio Morgera
Senior Investment Officer
European Investment Bank
GovTech Summit
Legal
Ernesto Belisario
Lawyer, expert in technology law and innovation in public administration
GovTech Summit
Research
Matteo Lorito
Dean
University of Naples Federico II
GovTech Summit
Public Administration
Pietro Pacini
General Manager
CSI Piedmont, Consortium for Information System
GovTech Summit
Sport
Vittorio Andrea Vaccaro
Vice President
CONI Emilia-Romagna, Scientific Director - Regional School of Sport
GovTech Summit
Peace
Matteo Maria Zuppi
Cardinal, President
Conferenza Episcopale Italiana
AI for Future
Soon Online
Monica Orsino
Sn Learning and Development Manager
Microsoft
Climate Change
Soon Online
Weza Bombo Joao
Junior Consultant @EY Sustainability
Content Marketing
Journalists vs Influencers: Clash or Synergy in the Creator Economy?
Francesca Caon
Giornalista
CAON Public Relations SRL
Data Analytics
Soon Online
Marco Quadrella
COO Consulting
Search On Media Group
TikTok
Soon Online
Valentine Leroy
Strategic Partnership Manager, SMB
TikTok Italia
Content Creators
More speeches of this stage soon online!
To be announced
Generative AI
Chatbots powered by Gen AI (Title Soon Online)
Maria Yolanda Bilé Nlang
Data scientist & Conversational AI Expert
Brise
Brand
From YouTuber to Company: How to Build a Professional Business Starting from Content Creation
The presentation will begin with a brief overview of Alessandro de Concini's professional journey, transitioning from social media content creation to establishing a company, now part of a large group. This will illustrate how one can evolve from a simple digital creator to a structured and professional entity. We will explore, through case studies and concrete examples, the strategy for building an entrepreneurial project starting from one's own community and a recognized and respected brand.
Digital Empathy - Why we fall in love with machines and are not reciprocated
Anthropomorphic and humanoid robotics are becoming more and more like human beings, as are digital avatars. Thanks to artificial intelligence, their way of relating to us will become more and more indistinguishable from the way human beings relate to each other. This is a 'Turing test' of a higher level, and we will slowly begin to attribute to machines (physical or digital) feelings similar to ours, with very interesting implications on a technical, marketing and social level. This will lead machines to simulate states of consciousness and affection, and will lead humans to develop affection and love for them as well, with questions that we will have to start answering. For example: can a machine have civil rights? Can it be directly responsible for the things it does? Can it be the object of a human being's love or the subject of that love itself? There will then be a new type of 'product' that will take a special place in our lives, a road entirely to be explored.
Massimo Canducci
Innovation
Engineering Group
AI for Future
Does Artificial Intelligence have a personality?
Enrica Sabatini
Co-founder
Camelot SB
Data Analytics
CRO Synergy: What Happens When Conversion Rate Optimization Works with SEO, UX, Advertising, and Content
Federica Brancale
Data strategy
CRO & Data Strategist, Design thinking Facilitator & LEGO Serious Play Lover
Generative AI
Stable Diffusion Universe: Concrete Applications of Gen-AI for the Market
With the refinement of algorithms and a strong push from the independent research world, the Stable Diffusion universe expands day by day within the context of images, videos, and 3D, reaching anticipations of real-time visualization. The panel will demonstrate how these new approaches are already robust enough to become an indispensable collaborator from concept to final communication.
Ai e creatività pubblicitaria: le forchette brutte e il pappagallo stocastico
If there is one trait that distinguishes humans from machines, it is creativity, that is, the ability to solve problems in novel ways. The _creative industry_ economy, which employs thousands of nerds in Milan and elsewhere, is based on this trait. One piece at a time we are handing over creative work to machines. Perhaps we will all go on holiday and perhaps we will learn to live in a cultural context in which all books, films and works of art are created by a non-human being. Let us reason together about the mechanisation of intellectual work and the consequences this revolution will have on the universe, on our lives and especially on the Instagram editorial plan that I have to deliver tomorrow at ten o'clock.
Will Artificial Intelligence replace you? No, but those who know how to use AI will replace those who don't
AI, Generative AI, and the concept of a copilot are transforming businesses, introducing new jobs and new ways of working, with a focus on Augmentation and Automation. The session will provide an analysis of the expected transformations in the job market. What are the typical applications? What are the essential skills to fully leverage the opportunities offered by AI? How to promote Responsible AI adoption? And what does the European AI Act require in terms of corporate organization?
Luisella Giani
Europe and Middle East Head of Digital Enterprise Advisory
Avanade
Generative AI
The Future has Never Been So Present
How Today's Technology, Especially Generative Artificial Intelligence, is Shaping Tomorrow's Work. In this talk, we will explore the changing landscape of work, discussing professions that may disappear and those that will emerge, with a specific focus on the creative industry.
Jacopo Perfetti
Prompt Designer & Co-founder
Oblique.ai / PromptDesign.it
TikTok
Soon Online
Augusto Diaz
Agency Partner Manager, SMB
TikTok Italia
Camillo Cortesi
Sales Business Solutions, SMB
TikTok Italia
AI for Future
The Imperfect Algorithm: Why AI's Flaws Are Its Greatest Strength
The paradox of Artificial Intelligence is that we are talking about a revolutionary yet inherently imperfect technology. However, the flaws of AI are not a limitation but the key to its potential. AI, being a human creation, reflects our own imperfections, and this characteristic can drive innovation and growth. That's why we must embrace imperfection and see AI in a new light, highlighting how the symbiosis between humans and machines can lead to a future where the imperfections of both complement each other.
Giuseppe Mayer
CEO
Antifragile
Cybersecurity
Artificial Intelligence-Based Approaches for IoT Security and Detection of Anomalies
Today, with the rapid growth of internet and wireless communication technologies, studies in the field of IoT (Internet of Things) have also increased significantly. The use of IoT in the field of health is an example of these studies. IoT sensors used in the health sector offer opportunities such as closely monitoring patients and providing support to patients in the treatment process. However, the advantages provided by technological development bring along some important problems such as security.
From this perspective, it is seen that cyber-attacks on IoT devices used in healthcare environments can cause serious problems. Events such as the capture or modification of sensitive health data by malicious people can cause significant problems. Therefore, using a dataset containing real-world behaviours in IoT networks, we conducted a computational study focusing on predicting cyber-attacks such as replication, interception and modification of Message Queuing Telemetry Transport (MQTT) messages using artificial intelligence algorithms.
The results of our scientific study are very promising. Besides traditional machine learning algorithms such as SVM and Naive Bayes, we also investigated the performance of LSTM, a deep learning algorithm, on the dataset we developed. The results revealed that the LSTM algorithm outperforms existing machine learning algorithms in detecting anomalous behaviour with low loss and high accuracy.
The results reveal that AI-based solutions can be effective in IoT security. We believe that in the future, research on the use of artificial intelligence in cyber security will be further developed and will become an effective tool for securing IoT devices.
Ali Gökdemir
Educator, Researcher & Book Author
AI for Future
Deciphering the Future: Innovative Strategies in Predictive and Behavioral User Analysis
We will explore the world of predictive and behavioral consumer analysis, uncovering how data, combined with AI and machine learning, is revolutionizing how businesses understand, anticipate, and influence purchasing decisions. Through practical examples and case studies, we will highlight how predictive analysis can not only forecast future trends but also personalize the user experience in real-time, thereby optimizing digital marketing strategies.
Roberto Digennaro
Head of SEO & Data Analytics
we-go srl
Brand
More speeches of this stage soon online!
To be announced
Book Presentation
More speeches of this stage soon online!
To be announced
TikTok
More speeches of this stage soon online!
To be announced
Coding
English
Vanilla JS: You Might Not Need that Library
Every couple of months, a new JavaScript library is hitting the scene, each promising to fix our previous coding dilemmas. But what if we took a step back and revisited the fundamentals with good old Vanilla JS in 2024? Let's talk about embracing the simplicity and speed of development that comes with a 'vanilla' approach. This session is all about exploring how to craft rich web apps and websites using nothing but core JavaScript and browser APIs—no dependencies and all the power! If you have never created apps with Vanilla JS, now is the perfect time to understand it.We'll journey through the modern landscape of JavaScript's foundational features, which have evolved into a robust suite of tools. From Web Components to Shadow DOM, Reactivity and declarative templates, PWA APIs, reactive programming, and client-side routing, we'll uncover how to harness these powerful features you typically get from libraries. Let's rediscover the potential of returning to the roots of web development and see what your code can do without libraries or frameworks!
Maximiliano Firtman
Independent App Development Expert & Author
GovTech Summit
Urban
Maurizio Carta
Urbanist and Architect
Università degli Studi di Palermo
GovTech Summit
AI
Michela Milano
Director
Alma Mater Research Institute for Human-Centered Artificial Intelligence
GovTech Summit
Legal
Giusella Finocchiaro
Full Professor
University of Bologna, Co-Founder - DigitalMediaLaws
Augmented & Virtual Reality
English
AR / VR & Web 3 (Title Soon Online)
Dan Burgar
CEO
Frontier Collective
Digital Strategy
English
Why it's vital to listen to Gen Z for the sake of Alpha
In this thought-provoking session Jay Richards, CEO of Imagen Insights will take you on a journey about why it's so important that marketers are listening to Gen Z in order to take learnings to engage Alpha. Key takeawaysIf you don't listen to Gen Z now, generations later on (Gen Alpha) won't listen to you laterThe way generations interact with brands is evolving as new demographics become disengagedGen Alpha are the first generation to grow up with parents as influencers, what does this mean?
Jay Richards
CEO
Imagen Insights
E-Commerce
Omnichannel Search: From Google to perplexity.ai, How Information Retrieval Evolves Before a Purchase.
In a world filled with an abundance of content but very few answers, Italians are seeking the most effective way to find the information they need by utilizing multiple search properties. How is their information-seeking behavior changing? What are their expectations regarding artificial intelligence applied to search? Whom do they trust before making a purchase? The data from the FIND Observatory tells the story of how Italians search online before making a purchase and how this behavior is evolving.
Marco Loguercio
Founder & CEO
FIND
Ethics, Media & Journalism
Discriminations Produced by Data: How to Narrate Them and Raise Awareness
We live in a data-informed era where the expression "it's in the data" seems to be the mantra for the objectivity and reliability of all kinds of content, from political to media-driven. With a feminist approach, however, we will observe how data, far from being neutral tools, are instead social constructs and reflect the biases and contexts in which they are collected, influencing our narratives of reality.
Donata Columbro
Giornalista, scrittrice e divulgatrice
Google Innovations
English
Generative AI in Marketing: Cut Through the Hype & Unlock Real Value
Generative AI: Is it marketing's next revolution or just another buzzword? In this session, we'll separate hype from reality. Discover the true potential of Generative AI for marketing and how it can supercharge everything from content creation to personalization. I'll share cutting-edge use cases and real-world solutions my team @ Google has built. Get ready to walk away with actionable insights and strategies to unleash Generative AI's power for your marketing success.
Mohab Fekry
Customer Solutions Engineer, gTech Ads
Google
Blockchain
Soon Online
Cairo Arevalo
Manager - Entrepreneurship & Special Projects
PROMIPYME RD
Impact to Business
Soon Online
Giovanni Teneggi
Esperto di Imprese Cooperative e Comunitarie
Tech for No Profit
English
DIGITAL PHILANTHROPY
In the digital age, even the approach of philanthropists has undergone significant changes. This speech will showcase international case studies on new engagement strategies for high-value donors
Federica De Benedittis
CEO
THE GOODSKILL
SEO
English
Soon Online
Lily Ray
VP of SEO Strategy and Research
Amsive Digital
Human Rights
English
Female Empowerment (Title Soon Online)
Pegah Moshir Pour
Attivista Diritti Umani e Digitali
AI Marketing
English
AI Business Transformation (Title Soon Online)
Paul Roetzer
Founder & CEO
Marketing AI Institute
Augmented & Virtual Reality
English
Empowering Change Through Immersive Storytelling: Unveiling the Social Impact of New Media
Discover the Power of Immersive Storytelling for Positive Change. In this interview, we delve into the profound social impact of new media. We explore how immersive experiences possess the transformative ability to guide individuals towards well-informed, pro-social actions, with the ultimate goal of nurturing an enlightened and deeply engaged community. Join us in this exploration of the potential for positive change through the world of immersive storytelling.
Elisabetta Rotolo
CEO & Founder, Creative and Executive Producer
MIAT - Multiverse Institute ForArts And Technology
Coding
English
Zero trust for cloud native applications: how service mesh can help you securing workloads
Alessandro Vozza
CNCF Ambassador & Platform Advocate
Digital Strategy
English
Why promoting your product will NOT increase your sales
When we think of sales we think that need to speak and communicate about our products and services constantly. But the question becomes is how many times can you talk about the same product? It gets boring. People don’t want to be sold. People want to be inspired. In this speech, Alexander Novicov will share with us how we can increase our sales by not talking about our products, but actually communicating about the absence of our product. He will share insights and ideas that businesses can implement and increase their sales.
Alexander Novicov
CEO
Way Boutique Agency
Google Innovations
English
AI-Driven YouTube Ads: The Future of Marketing
The rise of streaming has transformed how we consume video - it's now accessible on any device, in any format, at any time. Navigating these shifts in the video and consumer landscape can be daunting for marketers. In this section, we'll discuss a few of the exciting ways that Google AI will enable you to easily tap into the scale of marketing through YouTube Ads solutions like VRC, VVC, and Demand Gen, while empowering you to multiply your marketing in safe and effective ways.
Laura Marchetti
YouTube Ads Product Lead @Google
Google
Human Rights
English
Universal Declaration of Human Rights: Does Dignity, Freedom and Justice apply to all?
On 10 December 2023 the United Nations celebrated 75 years since the adoption of the Universal Declaration of Human Rights in 1948. This milestone document set out for the first time, fundamental human rights to be universally protected and yet these rights continue to be infringed upon at will by the member states. With major geopolitical tensions spanning three continents the Middle East, Europe and Africa it's becoming increasingly clear that human rights do not apply to all, Dignity, Freedom and Justice is the privilege of the few. This panel will critically examine the state of geopolitics and put to test the Universal Declaration of Human Rights against gross human rights violations in the Middle East, Europe and Africa.
Siyabulela Mandela
University of Kurdistan Hewlêr, Iraq
Visiting Prof. Politics & International Relations
Weza Bombo Joao
Junior Consultant @EY Sustainability
Gala Ivkovic
Project Manager
Rondine CIttadella della Pace
Influencer Marketing
Influencer Marketing from A to (Gen) Z
Strategies, Tips, and Secrets: Everything They Never Told You about Influencer Marketing. This speech goes from A for Ambassador to B for Brief, guiding the audience letter by letter to discover a much-debated but truly misunderstood subject. How do relationships develop in this field? How can you tell if a quote is right or wrong? What is behind a contract, and who should create it? And who determines the outputs? Us or the client? Because knowing about bulls is one thing, being in the arena is another.
Cristiano Carriero
Founder La Content | Author | Storyteller
Tech for No Profit
Donate 3.0 X Edition - The future of donation in Italy
Donate 3.0 is the annual observatory that measures how widespread the donation phenomenon is among the Italian Internet population, analysing their habits and attitudes. Who donates, how much they donate, to whom they donate, how they donate, an analysis of drivers and barriers to donation. For this edition, in the face of the ongoing technological evolution, the observatory also analyses the challenges and tools at the service of non-profit organisations, from data analysis to artificial intelligence. To complete the report, a brief look at the data and trends emerging from the analysis of crowdfunding campaigns active on Rete del Dono.
Valeria Vitali
Founder & Presidente
Rete del Dono
Augmented & Virtual Reality
HyperReality in the Midst of Convergence between Spatial Computing and AI
The speech will explore the intersection between spatial computing and artificial intelligence, which is defining a new era of mixed reality. This convergence not only expands the boundaries of what is possible in technological innovation but also redefines human interactions with the digital world. Through an overview of fundamental concepts, practical applications, and case studies, the speech aims to provide an understanding of the potential of HyperReality. I will delve into how this technological fusion offers unprecedented opportunities for sectors such as education, healthcare, entertainment, and many other industries, highlighting the ethical and social challenges that accompany these advancements.
Fabio Lalli
Founder
MTVRS
Coding
Machine Learning (Title Soon Online)
Emanuele Mercanti
Machine Learning Engineer
Reddit
Google Innovations
English
Performance Max (Title Soon Online)
Adhiraj Dogra
Regional Product Lead
Google
Social Media Strategies
Creating and Managing Social Channels for Public Administration: Cases and Solutions, Crisis Management, Integration with AI
The presentation will explore the innovative world of managing social channels for Public Administration (PA). Through the analysis of practical cases and implemented solutions, it will be illustrated how PAs can use social media to enhance institutional communication. Special attention will be given to the challenges faced during crises and the strategic integration with Artificial Intelligence, highlighting how this synergy can optimize institutional responses, ensuring efficiency and transparency.
Tony Siino
Social Media Manager
ISTAT
Tech for No Profit
Soon Online
Giancarla Pancione
Marketing & Fundraising Director
Save the Children Italy
Digital Strategy
English
Brand, SEO, and Generative Search
After launching and experimenting with SGE since May 2023, Google started testing generative search even for those who had not requested to be part of the experiment in Search Labs. This is - or seems to be - the preliminary step to its final release. What does the release of SGE mean for all companies that see organic search traffic as an essential channel for their business model? What are the risks and potential benefits? How does it change the way of thinking, planning, and implementing SEO? How does generative search integrate into the broader Google ecosystem and beyond Search? In his talk, Gianluca Fiorelli will present - with plenty of data - the upcoming landscape, and will introduce ideas, strategies, and tactics necessary not only to withstand the impact that SGE will have but also to take advantage of its arrival, and how these strategies and tactics are not only necessary to maintain or improve visibility in Google but also in other ecosystems such as search on ChatGPT, Perplexity, and Bing Copilot.
Gianluca Fiorelli
Strategic & International SEO Consultant
Google Innovations
English
How to prepare for a world without cookies?
Artur Mosiak
Regional Senior Product Lead, Privacy Measurement
Google
Social Media Strategies
And After Negative SEO, Here Comes Negative SMM!
Elena Farinelli
Libera professionista
AI Marketing
Soon Online
Alessio Pomaro
Head of AI
Search On Media Group
AI Marketing
AI & Strategy (Title Soon Online)
Paolo Dello Vicario
CEO
ByTek
Coding
Backend Development (Title Soon Online)
Paolo Insogna
Node.js TSC and Staff DX Engineer
Digital Strategy
Tailored user experience with psychometric profiling
In the digital world, user experience is paramount. Knowing in advance the inclinations, preferences, attitudes, and behaviors of our audience allows us to anticipate the right actions in communication, marketing, sales, or HR. By combining psychometric profiling tools with artificial intelligence, we can revolutionize the user experience on one hand and give organizations a competitive advantage on the other.
Paolo Massarani
Managing Director
Athics
Social Media Strategies
Branded content on TikTok: when communication becomes a show
How can we leverage the engaging nature of experiences on TikTok without coming across as cringe? How do we connect with our audience with content that fits within the budget? How do we speak to our core fans? Let's tackle these and other questions together, delving into the world of TikTok entertainment. An approach capable of transforming communication into a show, where brands become protagonists of engaging stories, rather than mere advertisers.
Luara Celin
Head of Content
we-go srl
Paolo Orsacchini
Creative Director
we-go srl
AI Marketing
English
Ethics, Evolution, and the Future of AI in Customer Experience
As chatbots and generative AI technologies evolve, they are revolutionizing the customer experience landscape, offering unparalleled opportunities for engagement and efficiency. This presentation will delve into the evolution of conversational AI within the customer experience, highlighting innovative applications and the ethical challenges that arise. We will explore strategies for implementing AI solutions that adhere to ethical standards, enhance the customer experience, and ensure human values remain at the heart of digital interactions, all in alignment with the EU AI Act.
Maria Yolanda Bilé Nlang
Data scientist & Conversational AI Expert
Brise
AI Marketing
More speeches of this stage soon online!
To be announced
AI for Future
More speeches of this stage soon online!
To be announced
Social Media Strategies
More speeches of this stage soon online!
To be announced
E-Commerce
More speeches of this stage soon online!
To be announced
Digital Strategy
More speeches of this stage soon online!
To be announced
Augmented & Virtual Reality
More speeches of this stage soon online!
To be announced
Coding
More speeches of this stage soon online!
To be announced
Human Rights
More speeches of this stage soon online!
To be announced
Tech for No Profit
More speeches of this stage soon online!
To be announced
Influencer Marketing
More speeches of this stage soon online!
To be announced
JUNE 13 · 14 · 15, 2024 BOLOGNAFIERE WMF - We Make Future