In the era of digital transformation, the video game industry is one of the largest in the world. In recent years, eSports have managed to break out of their niche and capture the attention of companies and investors, gathering a huge following of fans.
WMF, after having organized training sessions and activities on the subject in previous editions with the collaboration of institutions, universities, and professional gamers, will once again host the eSports & Gaming Fest: a celebration of electronic sports through initiatives dedicated to the sector and plenty of space to try out the latest innovations or take a trip down memory lane in the world of video games.
During the three-day WMF event, from June 4th to 6th, the eSports & Gaming Fest will be a dedicated celebration of the world of eSports and its protagonists: a true "village" where you can experience a unique journey through the history of video games, from the early experiments to the modern era.
With countless gaming stations and exclusive new experiences to try, you won't want to miss it!
Discover the initiatives of the next edition and help shape the WMF 2025!
In the following stage, industry experts will reveal the strategies to engage the audience of the future. An opportunity to explore the latest trends, from AI to personalization, and create content that resonates within the evolving digital landscape.
Generative AI
In this stage, we will explore the frontiers of Generative AI, combining artificial intelligence and creativity in a rapidly evolving field. Through expert speeches, we will discover how generative AI is shaping the future of content marketing, branding, and digital communication.
AI Plenary
The AI Plenary Stage is the key reference point for exploring the most advanced developments in artificial intelligence. Through keynotes and talks by international experts, it will delve into technological advancements, strategic applications, and the impact of AI across various industries. A space to explore the potential of this revolution and the challenges ahead, bridging innovation, ethics, and digital transformation.
Social Media Strategies
The Social Media Strategies Stage offers in-depth training on the most effective strategies to optimize social media presence. It covers techniques for analyzing and improving performance, creating impactful content, and leveraging the latest trends to maximize engagement. A valuable opportunity to explore best practices, dive into successful case studies, and gain insights into the ever-evolving landscape of digital marketing.
Data Analytics
In the digital landscape, data is the driving force behind innovation. This stage is dedicated to the most advanced methodologies for data analysis, modeling, and management, with a focus on predictive analytics, process automation, and the use of artificial intelligence. Industry experts will explore tools and strategies for transforming data into strategic insights, enhancing decision-making precision and improving the effectiveness of business strategies.
Advertising
The Advertising Stage is dedicated to the evolution of digital communication, focusing on new technologies, advanced strategies, and best practices to maximize campaign performance. Industry experts will analyze innovative tools, targeting models, and emerging trends to help businesses enhance the effectiveness and impact of their promotional strategies.
Digital Strategy
In this stage, experts will reveal the strategies to successfully navigate the digital future. An exploration of the latest trends, from AI to automation, to create effective action plans and achieve business goals. We will learn to develop integrated and innovative digital strategies that drive growth and innovation.
Brand
In this stage, strategies for building strong and relevant brand identities for the future will be explored. An immersion into the latest trends, from sustainability to user experience, to create brands that inspire trust and loyalty, shaping authentic and lasting brand narratives in the digital age.
Social Adv
In this stage, experts will reveal the strategies to maximize the impact of social media advertising campaigns. An immersion in the latest trends, from automation to AI, to optimize targeting, budget, and results.
AI Marketing
In this stage, experts will reveal how artificial intelligence is revolutionizing marketing. An exploration of concrete use cases, from automation to predictive personalization, to create ultra-performing campaigns and use AI tools to drive business growth.
Machine Learning
The Machine Learning Stage delves into the techniques, algorithms, and practical applications that are revolutionizing the world of data and artificial intelligence. Industry experts will explore the latest innovations, from predictive models to generative AI, as well as algorithm optimization and data interpretability. A unique opportunity to discover how machine learning is transforming industries, research, and business.
SEO
This stage is dedicated to the most effective SEO strategies, essential for boosting visibility and ranking on search engines. From technical optimization to valuable content, link building, and search algorithms, industry experts will dive into best practices for improving online performance. A valuable opportunity to discover tools, trends, and advanced techniques for climbing and maintaining the top of organic search results.
AI Agents
AI Agents are reshaping the future of business, revolutionizing human-machine interaction. This stage explores their most advanced applications, from intelligent automation to sophisticated conversational interfaces and autonomous decision-making models. Strategies, best practices, and real-world examples will provide insights into how these systems are optimizing processes, reducing costs, and unlocking new opportunities for business innovation.
E-Commerce
The E-commerce Stage is dedicated to the most effective strategies for optimizing sales. It explores innovations in digital marketing, cutting-edge technological solutions, and best practices to enhance the customer experience. A unique opportunity to discover emerging trends and the most relevant integrations, guided by insights from industry experts.
Influencer Marketing
In this stage, experts will reveal the strategies to build authentic and impactful partnerships. An exploration of the latest trends, from micro-influencers to emerging platforms, to create campaigns that generate trust and concrete results.
Tourism
The Tourism Stage explores the innovations and strategies that are redefining the tourism sector in the digital age. From the use of artificial intelligence to the personalization of travel experiences, to the new frontiers of destination marketing, industry experts will share tools and best practices to attract, engage, and retain travelers. A unique opportunity to discover how technology and creativity are transforming the world of tourism.
Video & Voice
In this stage, experts will reveal the strategies to master the new languages of communication. An immersion in cutting-edge video techniques, effective video marketing, and the art of podcasting, to create engaging content and build successful brands by constructing multimedia narratives that capture attention and generate impact.
Open Innovation & International Ecosystem
This program highlights the value of collaboration among key players in Open Innovation. Attendees will have the opportunity to join roundtables, masterclasses, and pitch sessions. On this international stage, selected startup founders will present their innovative ideas to entrepreneurs, investors, and stakeholders. Discover the latest investment trends, Open Innovation strategies, and the secrets behind the most successful ventures.
Impact to Business
This stage will allow you to discover how companies and communities can work together to contribute to improving the attractiveness and competitiveness of our territory by designing actions with a positive impact.
Startup & VC Plenary
In this stage, startups and entrepreneurs will present their most innovative projects in the digital and tech fields. An opportunity to discover the technologies and ideas that will shape the future, with a focus on social and digital impact.
Future of Entrepreneurship
In this stage, experts and successful startups will share the strategies to launch and grow innovative businesses. An immersion in the latest trends, from lean startup to growth hacking, to transform ideas into successful realities with the aim of inspiring and providing the tools to navigate the constantly evolving entrepreneurial landscape.
Cybersecurity
The Cybersecurity Stage delves into the challenges and strategies for protecting data, infrastructures, and digital systems from cyber threats. Through expert talks, topics such as network security, privacy protection, defense against cyber threats, and risk management will be explored. A valuable opportunity to dive into best practices and discover advanced technologies to ensure security in the digital world.
Coding Backend
This stage is dedicated to the architectures and technologies that power modern applications, exploring best practices for back-end development and advanced cloud solutions. Topics such as scalability, security, microservices, and serverless infrastructures will be covered. Industry experts will guide the analysis of tools and methodologies to build high-performing, resilient systems that are ready for the future of digital innovation.
DevOps & Cloud
In this stage, some experts will explore the methodologies and technologies that are redefining the development and management of cloud applications. They will unveil the principles, practices, and latest trends in the world of DevOps and Cloud Computing.
Future of Work
This stage explores the transformations in human resources and digital skills, analyzing the challenges and opportunities in a constantly evolving market. Industry experts will share insights on emerging trends, from upskilling to talent acquisition strategies, offering a glimpse into future professional scenarios and the key competencies needed to stay competitive.
Future of Journalism
In this stage, experts will explore the new frontiers of information in the digital age. An analysis of emerging trends, from AI to immersive journalism, to understand the future of storytelling and communication. We will learn tools and strategies to navigate the constantly evolving media landscape, maintaining the integrity and impact of journalism.
Future of Legal Tech
The Legal Tech Stage explores the evolution of law in the digital age, examining the role of technology in regulation, privacy, and data management. Industry experts will delve into topics such as artificial intelligence in law, regulatory compliance, and the legal challenges of innovation. A unique opportunity to understand how digital transformation is reshaping the legal landscape and the legal professions.
Coding Frontend
This stage is dedicated to the technologies and best practices for front-end development, with a focus on performance, accessibility, and user experience. Modern frameworks, new trends in web design, and strategies for creating intuitive and high-performing interfaces will be explored. Industry experts will share advanced techniques for developing innovative digital products, optimized for all devices and aligned with user needs.
UX & UI
The UX & UI Stage, powered by Architecta, is dedicated to the best practices in user experience and digital interface design. Topics such as inclusive design, usability, and interaction design will be explored, with insights from industry experts. A valuable opportunity to discover tools and methodologies for creating intuitive, accessible, and engaging experiences, putting the user at the center of the design process.
Mainstage
The Mainstage is the central stage of WMF - We Make Future, hosting a dynamic mix of talks, panels, and round tables on future trends, as well as entertainment, exclusive product and service launches, interviews, and discussions on high-impact social innovation. But the Mainstage is much more than that. It is the symbolic meeting point for the WMF Community, where, over three days, key players from various industries come together to shape a better, more inclusive, and sustainable future. The program is still under development and may be subject to changes and updates.
ChatGPT & Gemini
In this stage, some experts will share their perspectives on the evolution of conversational AI and the role that ChatGPT & Gemini will increasingly play in shaping our digital future.
Tech for No Profit
In this stage, we will explore how technology can amplify the impact of non-profit organizations. From digital innovation to data analysis, we will discover the tools to optimize operations and engage supporters. The goal: to promote the adoption of accessible and effective technological solutions, for a stronger and more resilient non-profit sector.
Digital For PMI
This stage is dedicated to small and medium-sized enterprises (SMEs). Here, industry experts will share digital solutions to improve the effectiveness and efficiency of SMEs, contributing to their development in the territory.
Content Creators
The Content Creators Stage brings the leading figures of content creation to the forefront, exploring trends, strategies, and tools for creating successful content. Through interviews, panels, and live performances, creators, experts, and communities will discuss storytelling, monetization, and digital innovation. A dynamic space to dive into the evolution of the industry and uncover new opportunities in the world of social media and digital platforms.
Tech for Business
In this stage, we will explore how emerging technologies are transforming the business world. From artificial intelligence to cloud computing, we will discover how to optimize processes, improve productivity, and create new business opportunities.
Ethics & AI
Artificial intelligence is not just a technological revolution, but a shift that redefines the relationship between humans, society, and machines. This stage delves into the ethical implications of AI, exploring topics such as its impact on language, data governance, and the human role in automation. Through discussions with experts, the challenges and opportunities will be analyzed to build a more equitable, inclusive, and conscious digital future.
Book Presentation
In this stage, visionary authors will present their books on digital innovation, social innovation, and the future of marketing. A unique opportunity to discover new ideas and perspectives through stimulating dialogues and in-depth discussions on cutting-edge topics. The goal: to inspire reflection and personal growth by exploring the narratives that will shape the future.
AI for Health
In this stage, in partnership with Fondazione Gimbe, experts will explore the revolutionary applications of artificial intelligence in the healthcare sector. From predictive diagnostics to personalized medicine, we will discover how AI is transforming care and well-being. The goal: to understand the potential and challenges of AI in healthcare, for a future where technology and health integrate for the good of humanity.
AI Solutions
In this stage, companies will present their innovative solutions based on artificial intelligence. From predictive analytics tools to advanced automation systems, discover how AI is transforming diverse sectors. An opportunity to connect supply and demand, exploring the latest frontiers of artificial intelligence applied to business.
Climate Change
In this stage, in partnership with ECCO Think Tank, experts will explore technological solutions to address the climate crisis. From renewable energy to the circular economy, we will discover how innovation can drive the transition towards a sustainable future. The goal: to inspire concrete actions and promote a collaborative approach to protect our planet.
Future of Education
This stage aims to analyze the innovative technologies and new educational models that are shaping the evolution of education. Some experts will illustrate the ways in which these technologies are radically transforming the learning experience.
GovTech
The GovTech stage will be an opportunity for dialogue between institutions, the economy, and society on the future of Artificial Intelligence. The challenges related to regulation, governance, and the social and ethical impacts of new technologies will be discussed, with the aim of outlining the guidelines for the digital future.
Digital Marketing & Business Solutions
In this stage, speakers will explore digital strategies and business solutions to support company growth. From process optimization to marketing automation, including CRM, lead generation, and new sales models, the stage offers practical insights to improve performance and tackle the challenges of the digital market.
Innovation Film Fest
In this stage, narration meets innovation. Experts will explain how new technologies are revolutionizing the production and enjoyment of films, thereby redefining the art of cinema.
Future of Planet
In this stage we will explore technological solutions to promote sustainability and address global environmental challenges. We will discover how technology can be a key driver for the transition to a more sustainable future. The goal is to stimulate discussions, share best practices, and foster collaborations that can lead to concrete actions for a positive impact on our planet and society.
Future of Mobility
On this open stage, you can listen to presentations of student projects participating in international sustainable mobility competitions, and of business-university-regional collaborations in this field, and more generally in terms of applied research, particularly in the automotive sector.
Future of Music & Arts
In this stage, experts will unveil the fusion between creative disciplines and emerging technologies, showcasing how technology is redefining the boundaries of music and art through unprecedented new experiences.
Arena - Debate for Future
On this stage, experts and visionaries will engage in passionate debates about the possible futures of different sectors. An opportunity to explore new scenarios, compare innovative ideas, and stimulate critical thinking. The goal: to shape a shared vision of the future through constructive dialogue and the exchange of perspectives.
Gaming & Esports
This space is dedicated to anyone who loves gaming, whether as a hobby or competitively, and offers the opportunity to engage with industry experts and experience the most advanced technologies firsthand.
Girls Code It Better Code&Tell
Ideas, people, and technologies come together on the Code&Tell stage to showcase how digital creativity, collaboration between public and private sectors, and partnerships between schools and businesses can generate real innovation. A dynamic community connected by shared experiences, bold visions, and practical tools. Each talk is an invitation to embrace change, break the mold, and build a more inclusive, sustainable, and collaborative future. Together, we can make a difference.
There are no sessions in the selected stage on this day.
Mainstage
Co-Hosting
Veronica Maffei
TV journalist
Cosmano Lombardo
Chairman
WMF - We Make Future
Gabriele Vagnato
Content Creator
Mainstage
Urban Impressionism - Electro Set
Dardust
Producer & Artist
Mainstage
Opening Ceremony WMF 2025
Surprise Guest
Mainstage
Welcome to WMF 2025!
Cosmano Lombardo
Chairman
WMF - We Make Future
Mainstage
S. EM. Card. Matteo Maria Zuppi
Cardinale Arcivescovo di Bologna and President CEI
Mainstage
AI & Aerospace: Innovation and Sustainable Development
ESA
Mainstage
Borderless Geopolitics
Simonetta Di Pippo
Head of SEE
SDA Bocconi School of Management
Content Creators
Green Content che funziona: costruire una community attraverso la sostenibilità
Come nasce e ed evolve un progetto di content creation focalizzato sulla sostenibilità? Il percorso di @aliceful che ha trasformato la passione per la sostenibilità nella sua missione ad impatto. Ci condividerà il suo percorso: il cambio vita, il panorama italiano, la crescita, la gestione della community e le collaborazioni autentiche. Uno sguardo onesto e pratico su opportunità, sfide e lezioni apprese nel mondo dei contenuti green.
Alice Pomiato
Green Content Creator & Educator
Gaming & Esports
Title Soon Online
In partnership with
Speaker Coming Soon
Mainstage
Title Soon Online!
Tiarne Hawkins
AI Leader & Host
You & AI - Stealth Mode
Mainstage
The AI Factory Ecosystem: From Concept to Capability
Francesco Ubertini
President
CINECA
Content Creators
From Thesis to Timeline: How I Landed on Instagram (Almost by Accident)
From Degree in Communication Science to 'By Chance' Content Creator: The Story of a Non-Linear Career Path, Made of Unexpected Turns, Creativity and Some Good Luck.
Elisa Nicoli
Green Creator
Gaming & Esports
Title Soon Online
In partnership with
Speaker Coming Soon
Mainstage
Future of Digital
Federico Menna
CEO
EIT Digital
Mainstage
Future of AI & Humanity
Federico Faggin
Physicist & Microchip Inventor
Mainstage
War Journalism: Finding Humanity Through My Eyes
Plestia Alaqad
Journalist & Poet
Mainstage
Digging the Truth Through Storyelling
Pablo Trincia
Podcaster, Storyteller & Journalist
Mainstage
From NBA to Content Creation: the future of Entrepreneurship
Ale Della Giusta
Content Creator
Content Creators
Il gioco dell'attenzione nei contenuti: come far si che le persone guardino i tuoi contenuti
Ogni giorno vengono pubblicati milioni di contenuti, perchè una persona dovrebbe guardare proprio il tuo? Oggi le piattaforme sono diventate un grande gioco dell'attenzione, per poterla ottenere si possono utilizzare moltissime tecniche. Dai 3 Hook nei video, passando per i temi che vengono trattati, fino allo stile da utilizzare. Inoltre l'attenzione ogni giorno si sposta e cambia. Quindi in questo speech andrò a spiegare proprio come riuscire a vincere in questo gioco dell'attenzione.
Federico Rognoni
CEO & Founder
Atomical
Mainstage
Closing Session
Session 1 Day 1
Content Creators
Inclusione e identità: raccontarsi online per costruire comunità più consapevoli
Un’intervista a Tasnim Ali, content creator che utilizza i propri social come spazi di inclusione, dialogo e rappresentazione. Un confronto su identità, narrazione personale e potere della creatività digitale per abbattere stereotipi e costruire ponti tra culture.
Tasnim Ali
Content Creator
Content Creators
Title Soon Online
Speaker Coming Soon
Gaming & Esports
Title Soon Online
In partnership with
Speaker Coming Soon
Content Creators
Ma che cazzo stiamo facendo?
Ci hanno detto che dobbiamo essere sempre presenti, pubblicare ogni giorno, seguire i trend, adattarci agli algoritmi. E nel frattempo abbiamo perso tutto. Abbiamo perso la capacità di pensare con la nostra testa. Abbiamo perso il coraggio di dire cose scomode. Abbiamo perso il senso di ciò che conta davvero. Abbiamo venduto la nostra autenticità per un pugno di like. 🔥 Questo speech non è motivazionale. È una fucilata in faccia alla retorica del content. 🚨 La content economy è diventata un sistema tossico che ha trasformato tutti in servi dell’algoritmo. Un mondo in cui la qualità è sacrificata per la quantità e il pensiero critico viene sostituito dal politically correct. 🎤 In questo speech dirò la verità. Il content marketing è diventato una prigione. I valori sono stati sostituiti dall’ossessione per l’engagement. Il buonismo ci ha rotto il cazzo. 💬 Voglio vedere chi ha il coraggio di ascoltare fino alla fine.
Federico Vezza
CEO & Founder
Consulenza Confusa
Mainstage
Live Performance!
Surprise Guest
Content Creators
Title Soon Online
Speaker Coming Soon
Gaming & Esports
Title Soon Online
In partnership with
Speaker Coming Soon
Mainstage
Global Market Competition: The European Innovation Policies
Michiel Scheffer
President of the Board of the European Innovation Council | European Commission
Mainstage
Title Soon Online!
Barbara Carfagna
Journalist, Author, Presenter
RAI
Mainstage
Velvet: Almawave's Next Gen AI-Platform
Valeria Sandei
CEO
Almawave
Mainstage
The WMF Innovation Awards
Mainstage
Inclusion and Digital Rights
Cathy La Torre
CEO & Lawyer
Wild Side Human First - Legali Associate
Mainstage
Big Mama
Content Creators
Non si può più dire niente
Esiste un sottile confine tra libertà di espressione e rispetto degli altri, che a volte sfocia in un “non si può più dire niente”. Cathy insegnerà a riconoscere quando e come il linguaggio può risultare dannoso o offensivo, promuovendo un dialogo rispettoso che non limiti la libertà di parola, ma sensibilizzi alla responsabilità.
Cathy La Torre
CEO & Lawyer
Wild Side Human First - Legali Associate
Mainstage
Title Soon Online!
Nadia Lauricella
Influencer & Activist
Gaming & Esports
Title Soon Online
In partnership with
Speaker Coming Soon
Mainstage
Activism in the Social Media Era
Flavia Carlini
Author, educator & activist
Content Creators
Essere creator nel 2025 e obiettivi per il futuro
Per essere un content creator serve essere un bravo comunicatore, catturando l’attenzione dello spettatore in una finestra temporale minima. Il dono appartiene a chi crea un interesse che poi sfocerà in una community fedele che, se coltivata, porterà a fenomeni di influenza. Non pensiamo che sia tutto dovuto, che i numeri siano al centro di tutto. Al centro di tutto c’è un lavoro di consapevolezza, di studio e di dedizione per rimanere a lungo periodo in un mondo che vive di brevitas.
Federico Assini
Content Creator
Mainstage
Surprise Guest
Mainstage
Global Jam Session for innovation with YAMAHA
Scott Yusuke Sugino
President & CEO
Yamaha Music Innovations
Mainstage
Title Soon Online!
Claudio Domenicali
CEO
Ducati Motor Holding
Mainstage
Closing Session
Day 1
Mainstage
More Speeches Soon Online!
Program in progress! Check back for updates
Mainstage
Live Concert!
Big Mama
Mainstage
Co-Hosting
Veronica Maffei
TV journalist
Cosmano Lombardo
Chairman
WMF - We Make Future
Karma B
Drag Artists
Tiarne Hawkins
AI Leader & Host
You & AI - Stealth Mode
Mainstage
Live Performance!
Banda Rulli Frulli
Inclusive Marching Band
Mainstage
Opening Ceremony Day 2
Surprise Guest
Mainstage
Affectionate Intelligence: Amplifying the Human Experience in the Age of AI
Alicia Hanf
Head of Institutional Ecosystem Partnerships
LG NOVA - LG Electronics
Mainstage
Human vs AI: a new challenge for the translation market
Marco Trombetti
Co-founder & CEO
Translated
Mainstage
The WMF Innovation Awards
Mainstage
Geopolitics of chips and innovation in EU
Riccardo Masucci
Director of EU Affairs
Intel
Mainstage
So Many Wrong Things (Maybe)
Jenny De Nucci
Actress, Content Creator, and Podcast Host
Uno di quei giorni che
Content Creators
Title Soon Online
In partnership with
Speaker Coming Soon
Gaming & Esports
Title Soon Online
In partnership with
Speaker Coming Soon
Mainstage
Europe and USA: Friends or Frenemies?
Alan Friedman
Journalist & Writer
Content Creators
Il Percorso di un Creator e i Progetti Futuri
In partnership with
In questa intervista, esploriamo il percorso di Michele Molteni che ha saputo distinguersi nel suo campo, raccontando la sua evoluzione da semplice appassionato a figura di riferimento. Dopo la conclusione del suo ambizioso progetto del Mega Bunker, ci svela quali sono i suoi prossimi passi e come la sua creatività continua a guidarlo. Parleremo di come nasce la sua ispirazione, delle sfide affrontate lungo il cammino e di come immagina il futuro del suo personaggio e dei suoi progetti.
Michele Molteni
Content Creator
Mainstage
The Future of Europe
Francesco Ubertini
President
CINECA
Federico Menna
CEO
EIT Digital
Andrea Pagnin
Head of Innovation and Development Office
IIT
Antonino Rotolo
Law Full Professor
Alma Mater Studiorum - Unibo
Gaming & Esports
Title Soon Online
In partnership with
Speaker Coming Soon
Mainstage
Superhuman: beyond the limits of our intelligence
Nello Cristianini
Artificial Intelligence Professor, Author
Mainstage
Future of Social Hacking
Denis Jaromil Roio
Founder & Director
Dyne.org
Mainstage
The WMF Innovation Awards
Mainstage
Innovating The Travel Industry: Building Memories
Paolo De Nadai
Founder
We Road
Content Creators
Margini Digitali: minoranze e diritti, rischi, opportunità nella vita digitale
In partnership with
Per chi ha sperimentato la vita sulla soglia, ai margini, al di là dei confini della norma, il digitale ha significato una rivoluzione: la possibilità di scoprirsi oltre le narrazioni dominanti e connettersi senza limiti. Oggi che il digitale è alla base delle nostre esistenze e rappresenta potenziali sconfinati, quali sono le opportunità e le ombre per chi si riconosce - o viene riconosciuto - come parte di una minoranza?
Pietro Turano
Actor, Writer & LGBTQIA+ Activist
Gaming & Esports
Title Soon Online
In partnership with
Speaker Coming Soon
Mainstage
Title Soon Online!
Marco Montemagno
Tech Entrepreneur
Content Creators
Un'attivista in brain rot
In partnership with
Oggi abbiamo un termine pronto per descrivere qualunque cosa, forse perché di base c’è la necessità di farlo, inserirci in una casella per sentirci di appartenere a qualcosa, trovare a tutto una spiegazione, una giustificazione, un effetto causa-conseguenza. Ma non potrebbe essere tutto molto più semplice invece? Non siamo generazioni X,Y,Z, siamo persone che governano degli strumenti, non il contrario, anche se vogliono farcelo credere e forse in parte ci piace proprio crederlo.
Huda Lahoual
Content Creator, Podcaster & Author for Cosmopolitan
Mainstage
Closing Session
Session 1 Day 2
Content Creators
Title Soon Online
In partnership with
Speaker Coming Soon
Gaming & Esports
Title Soon Online
In partnership with
Speaker Coming Soon
Content Creators
Title Soon Online
In partnership with
Speaker Coming Soon
Mainstage
Surprise Guest
Content Creators
Title Soon Online
In partnership with
Speaker Coming Soon
Gaming & Esports
Title Soon Online
In partnership with
Speaker Coming Soon
Mainstage
Future of VC
Enrico Cereda
Senior Advisor - Former CEO & Chairman
Klecha & Co - IBM Italy
Content Creators
Divulgare tra scienza e creatività: quando i social diventano strumenti di conoscenza
In partnership with
Un’intervista a Greta Galli, creator e divulgatrice, per scoprire come unisce creatività e competenze scientifiche per raccontare la scienza online. Un viaggio tra nuovi linguaggi, community digitali e il ruolo della divulgazione nel mondo contemporaneo.
Greta Galli
Content Creator and Teacher
Mainstage
The Fintech Revolution: Buy Now, Pay Later
Luigi Traldi
Head of Southern Europe
Klarna
Mainstage
Future of Journalism
Enrico Mentana
Journalist and Director
La7
Mainstage
Building Up a New Citizen Journey
Matteo De Santi
Head of User Centricity & Innovation
PagoPa
Mainstage
Live Performance!
Fabio Celenza
Actor and Youtuber
Mainstage
Nicola Gratteri
Public Prosecutor
Court of Naples
Content Creators
Dietro il successo del FantaSanremo: da un'idea folle al boom virale
In partnership with
Scopri il dietro le quinte del gioco che ha conquistato più di 3 milioni di giocatori. Round Table con Quelli di Fantasanremo, “Leader nel settore della gamification in second screen experience”, e Appfactory, team tecnico che ha curato lo sviluppo di app e web app (edizioni 2024 e 2025). Tra Gamification, comunicazione, social, sfide e nuove funzionalità, partecipa e conosci meglio il progetto dietro al gioco che appassiona milioni di italiani.
Marco Piccardo
Founder & CTO
Appfactory
Giacomo Piccinini
Co-Founder
FantaSanremo
Damiano Cori
Co-Founder
FantaSanremo
Massimo Mannucci
Co-Founder
FantaSanremo
Andrea Stefani
General Manager
Appfactory
Gaming & Esports
Title Soon Online
In partnership with
Speaker Coming Soon
Mainstage
Surprise Guest
Mainstage
Startup Competition - The Final
The Final of the largest International Startup Competition
Mainstage
Surprise Guest
Mainstage
Startup Competition Awards Ceremony
The WMF Innovation Awards
Mainstage
Closing Session
Day 2
Mainstage
More Speeches Soon Online!
Program in progress! Check back for updates
Mainstage
Dj Set!
Pau
Singer & Performer
Negrita
Mainstage
Ticket solo su www.ticketone.it
Mainstage
Co - Hosting
Veronica Maffei
TV journalist
Cosmano Lombardo
Chairman
WMF - We Make Future
Alicia Hanf
Head of Institutional Ecosystem Partnerships
LG NOVA - LG Electronics
Marcello Ascani
Content Creator & CEO
Flatmates
Mainstage
Live Dj Set!
Samuel
Singer & song writer
Mainstage
Opening Ceremony Day 3
Surprise Guest
Mainstage
AI & Nature
Riccardo Valentini
2007 Nobel Pace Prize Winner
Mainstage
MARE Venice: Italy's Global AI Hub for Health
Emanuele Mugnani
Managing Director for Ambulatory Information Systems Europe
CGM
Gernot Blümel
Managing Director
MARE TechnoPark
Mainstage
AI & Planet
Yuko Ishiwaka
Principle Investigator
Softbank
Nathan Francis
Head of Business Development
AiZip
Mainstage
The WMF Innovation Awards
Mainstage
Robot - Robot Interaction
Daniele Pucci
Head of Artificial and Mechanical Intelligence
IIT - Istituto Italiano di Tecnologia
Gaming & Esports
SURE YOU CAN! Accessibilità nei picchiaduro tra miti e realtà
I tempi cambiano ma l'opinione popolare rimane invariata: i picchiaduro sono ancora così difficili da imparare? Sfatiamo vecchi pregiudizi sull'inaccessibilità del genere, analizzando come design moderni, risorse online e community inclusive possano fare la differenza, aprendo la strada ad un futuro più accogliente. Ma a quale costo? L’accessibilità, se mal calibrata, può ridurre la profondità del gioco e limitare l’espressività dei giocatori, che da sempre definiscono l’anima del genere.
Andrea Lo Cicero
Web Developer
Content Creators
Title Soon Online
In partnership with
Speaker Coming Soon
Mainstage
AI & Robotics: Improving peoples
Anna Valente
Full Professor & BDA member
SUPSI & Innosuisse
Enrico Mingo Hoffman
ISFP Researcher
INRIA
Mainstage
Surprise Guest
Content Creators
Title Soon Online
In partnership with
Speaker Coming Soon
Mainstage
AI Demystification
Luc Julia
Siri Co-Creator & CSO
Groupe Renault
Mainstage
The Uno Bianca Scandal
Luciano Baglioni
Ispector & Investigator of the Uno Bianca terror case
Carlo Lucarelli
Mainstage
Gianfranco Zola
Sport Executive, former football player & coach
Mainstage
Future of Digital Information
Alessandro De Angelis
Deputy Director
Huffington Post
Gaming & Esports
Un beat a 8 bit: basi di chiptune con Kenobit
Kenobit compone un beat in tempo reale utilizzando un Game Boy e il software LSDJ, raccontando i meccanismi della musica chiptune e fornendo le basi per capirla al meglio. Dal dialogo con il pubblico nascerà un breve beat composto in esclusiva per WMF.
Fabio Bortolotti
Musician & Content Creator
Kenobit
Mainstage
The Rise of Creator Inc: YouTube, Brands, and a whole New Economy
Marcello Ascani
Content Creator & CEO
Flatmates
Content Creators
Title Soon Online
In partnership with
Speaker Coming Soon
Mainstage
Closing Session
Session 1 Day 3
Content Creators
Fatti di parole
In partnership with
Fatti di parole”, un viaggio tra le parole che usiamo ogni giorno senza pensarci e quelle che scegliamo con cura nei momenti decisivi. Un percorso tra lingua, comunicazione ed espressione, pensato per offrire spunti curiosi, riflessioni leggere e qualche inattesa rivelazione su ciò che – senza accorgercene – diciamo ogni giorno. Esploreremo il potere delle parole nel costruire identità, generare relazioni e – a volte – fraintendimenti. Perché non siamo solo esseri parlanti: siamo, nel profondo, fatti di parole.
Marco Ballarè
Divulgatore e Content Creator
Content Creators
Da youtuber a media company - l'evoluzione (in corso) della Slim Dogs
In partnership with
Slim Dogs
Pratt
Food Creator
Gaming & Esports
Title Soon Online
Ilias Cocchi Pontalti
Presidente
Italian Speedrun Community
Content Creators
How to grow a community by talking about (seemingly) boring things
In partnership with
An interview with Michele Costopulos Cappi on the behind-the-scenes of the @Excel with Mike project – a 700k follower community built around spreadsheets – covering creativity, algorithms, and monetization strategies. A talk dedicated to creators, brands, and those looking for new ways to communicate complex content and technical topics effectively.
Michele Costopulos Cappi
Industry Manager
TikTok
Gaming & Esports
Title Soon Online
Speaker Coming Soon
Content Creators
Perchè non parli mai di Gaza? | Riflessioni non politiche sulla responsabilità sociale dei content creator
In partnership with
Essere creator, avere un pubblico di decine di migliaia di persone che ci seguono sui social ogni giorno è un privilegio ma anche (a volte soprattutto) una responsabilità. In questo intervento voglio esplorare proprio quest’ultima, capire i limiti imposti dalle piattaforme, i rischi di cadere nelle fake news, le diffidenze dei brand, il comprensibile fastidio di una parte di pubblico e le soluzioni che ho trovato nel momento in cui ho provato a parlare di alcuni dei risvolti più difficili dell’attualità e della politica negli ultimi mesi. Questo speech non vuole sollevare polemiche ma domande: avere un grande seguito vuol dire anche avere la responsabilità di parlare di fatti o eventi che segnano l'orizzonte politico e sociale della contemporaneità? E se sì, in che modo dobbiamo parlarne?
Alessio De Santa
Content Creator
Alessio De Santa
Mainstage
Solo Show!
Turbopaolo
Content Creator & Commedian
Mainstage
AI & Ethics Challenges
Francesca Rossi
AI Ethics Global Leader
IBM
Mainstage
Gaining 1%: Enhancing Humans and Machines
Mario De Santis
CEO
Humans.tech
Mainstage
From The Indian Market to The World
Sandeep Aggarwal
Founder & CEO
Droom
Content Creators
Title Soon Online
In partnership with
Speaker Coming Soon
Gaming & Esports
Title Soon Online
Speaker Coming Soon
Mainstage
The WMF Innovation Awards
Mainstage
Leadership, Motherhood, and the Power to Build : The Inspiring Journey of a Visionary CEO
Participants will connect with professional gamers and video game enthusiasts, exploring the world of esports firsthand and testing the latest industry technologies within the Gamers Arena: a dedicated area of over 300sqm!
FIDA WMF Club challenge 2025
After landing in Italy for the first time at WMF 2024, drone esports developed by the advanced mechatronics technology institute CAMTIC - resembling the Quidditch from the famous Harry Potter books - will return exclusively to WMF 2025!
On June 5th, WMF will host the eSerie C tournament, the official Electronic Arts-licensed eSports competition of Lega Pro. But there's more: alongside watching the tournament, WMF participants will have the chance to experience eSports firsthand at dedicated gaming stations!
Ample space will be dedicated to updates for industry professionals, featuring all the latest news and a vision for the future of Esports
Attend the event with the most complete ticket:
Full Ticket 3 DAYS at 249€ + VAT, only until 22/05
You'll have the chance to connect with professional gamers and video game enthusiasts, experiencing the world of esports firsthand and testing the latest industry technologies within a dedicated area spanning over 300 square meters!
Arcade Zone
An authentic arcade with legendary arcade cabinets and special setups to relive the excitement of 1980s video games!
PS5/Xbox/Switch Area
The latest releases and the best video games all waiting to be tried out on numerous next-generation console stations.
Mario Kart 8 Experience
One of Nintendo's biggest successes in a multiplayer setup with 4 official Mario steering wheels!
Supermario vs Sonic Experience
Giant controllers and special setups to experience a unique gaming experience with some of the most iconic characters in gaming.
The History of Video Games
An interactive journey from the early prototypes of the 1960s to modern video games, featuring consoles, games, and rare pieces on display.
The House of the Dead Zone
Straight from the 90s, the iconic remake with modern light guns: wield the pistol and defeat your enemies!
DRONESOCCER
Show | Gaming
260 sqm Area
During the next edition of the WMF, the exclusive FIDA WMF Club Challenge 2025 of Drone Soccer will take place, an innovative esport featuring drones. In addition to watching the competition, you’ll have the chance to experience firsthand the thrill of an esport that resembles Quidditch from the famous Harry Potter books!
Competition Area
You will be able to watch live matches between professional Dronesoccer teams, who will be at BolognaFiere from 4 to 6 June: a unique show that returns for the second consecutive year exclusively at WMF!
Test Area
An area dedicated to WMF participants will be equipped, where you can personally test the innovative e-sport, led by the FIDA team, Federation of International Dronesoccer Association.
TECHNICAL PARTNER 2025
LEGA PRO
Final eSerie C | Gaming
The upcoming edition of WMF will exclusively host the Final of the eSerie C, the official Electronic Arts-licensed eSports competition of Lega Pro. In addition to watching the showdown, you'll have the chance to experience eSports firsthand at dedicated gaming stations open to all WMF attendees!
June 5th | Final eSerie C 2024/2025
Within the eSports & Gaming area on June 5th, the top players of the eSerie C will face off in the final stage of Lega Pro’s official tournament. The finalists will compete for the 2024/2025 eSerie C championship title in an event that promises high-level competition and an exciting show.
Test Area
Step onto the virtual field! An entire area at WMF is dedicated to attendees, where you can test your skills with the official eSerie C game. Challenge your friends or train at the dedicated stations and immerse yourself in the eSports experience powered by Lega Pro.
POWERED BY
Discover the opportunities of next edition
Sponsorship opportunities
Present your products and services, organize dedicated events on the stages, or live demonstrations or speeches, brand visibility activities at the Fair, but also personalized spaces on the Mainstage. Choose the solution that best suits your needs!
Bring your business to the Exhibition Area: every year an area dedicated to esports, where companies can make themselves known and companies in the growth phase will be able to meet with experts to expand their business. Book your stand now and secure a highly visible space.
