JUNE 24 · 25 · 26, 2026 / BOLOGNAFIERE
For the upcoming edition, on June 24th, 25th, and 26th, 2026, at BolognaFiere, WMF returns with the E-commerce Festival: a comprehensive program featuring educational events, business and networking initiatives, dedicated exhibition areas, and recruitment services for the online sales world.
WMF has always placed a strong emphasis on the e-commerce industry, hosting representatives from companies that stand out on both the Italian and international stages for their success in online trade."
The Exhibition Area of WMF - We Make Future, International Fair and Festival on AI, Tech & Digital Innovation, will host world-renowned e-commerce platforms, payment systems, and price comparison tools. Past editions have featured industry leaders such as Shopify, Nexi, Amazon, Yith, Transactionale, Trustpilot, Trusted Shops, Zalando, Booking.com, lastminute.com, Lotto, Alitalia, Intrend, luisaviaroma.com, Adidas, and many others.
At WMF, you will find stages entirely dedicated to the E-commerce and Customer Engagement world: featuring a lineup of speeches on AI applied to e-commerce, along with Italian and international Marketing Managers, Customer Experience, and Brand Experts.
In the exhibition area, you will find a vertical district dedicated to E-commerce industry professionals, featuring areas specifically designed for Business Matching between buyers and sellers.
Throughout the three-day event, a recruitment service will be available to facilitate in-person job interviews, streamlining the matching between digital professionals and companies attending the Fair with open positions in the e-commerce sector.
At WMF, you will find stages entirely dedicated to the E-commerce and Customer Engagement world: featuring a lineup of speeches on AI applied to e-commerce, along with Italian and international Marketing Managers, Customer Experience, and Brand Experts.
In the exhibition area, you will find a vertical district dedicated to E-commerce industry professionals, featuring areas specifically designed for Business Matching between buyers and sellers.
Throughout the three-day event, a recruitment service will be available to facilitate in-person job interviews, streamlining the matching between digital professionals and companies attending the Fair with open positions in the e-commerce sector.
Showcase your products and services for the E-commerce world, host dedicated events on our stages, or organize hackathons, workshops, and speeches. Benefit from brand visibility activities at the Fair, as well as customized slots on the Mainstage. Choose the solution that best fits your needs!
Bring your business to the Exhibition Area: every year, a dedicated area hosts innovative services for e-commerce where companies can gain exposure and growing ventures can connect with experts to launch their online presence. Book now your stand and secure a high-visibility space.
Discover how to maximize business opportunities within the E-commerce Festival: Organize B2B meetings, expand your network, and connect with thousands of professionals and key decision-makers from leading industry players. The next edition of WMF will welcome over 700 exhibitors and sponsors from +90 countries
Fill out the form and tell us how you would like to participate in the E-commerce Festival.
Our team will analyze your requests and possibly your collaboration proposals, contacting you to discuss the best ways to participate.
JUNE 24 · 25 · 26, 2026
BOLOGNAFIERE
WMF - We Make Future
