AI Marketing

AI Marketing

In this stage, experts revealed how artificial intelligence is revolutionizing marketing. It was an exploration of real-world use cases—from automation to predictive personalization—to create high-performing campaigns and leverage AI tools to drive business growth.

Room Hosting

Enrico Gualandi
Enrico Gualandi
Responsabile Marketing
Websolute
Fabrizio Di Pierro
Fabrizio Di Pierro
CSO
Clever SRL
4 JUNE
5 JUNE
6 JUNE
04 june 08:30
05 june 08:30
06 june 08:30
04 june 11:50 - 12:10
20 min
04 june 12:10 - 12:30
20 min
Artificial Intelligence, Supercomputing, and Big Data are transforming communication and marketing. The ICSC Observatory, in collaboration with IAB Italy, has analyzed this evolution by collecting innovative use cases and outlining future scenarios. In this talk, we will present the main findings of the research to understand how new technologies are reshaping strategies, professions, and business models in the industry.
04 june 12:40 - 13:00
20 min
Is data the new oil? Only if refined with AI. We analyze the main monetization techniques available today—from direct audience sales to clean rooms—and how artificial intelligence becomes the driving force behind it all.
04 june 13:00 - 13:20
20 min
How we industrialized a scalable enterprise AI system to optimize digital content, leveraging an advanced architecture based on RAG (Retrieval Augmented Generation) systems with automated SEO validation, localization, quality control, and technical accuracy checks. This ensures brand editorial standards through workflow industrialization and amplifies brand performance. This session illustrates the journey that took AI from proof-of-concept to a productive enterprise system capable of generating measurable and scalable results.
04 june 14:00 - 14:40
40 min
Neuromartech is already here: it’s not a dystopia but a new market. The user becomes an abstraction, our digital twin lives experiences on our behalf, and it’s an algorithm that gets emotionally engaged with content created by another algorithm. What exactly is Neuromartech, which companies are driving it, what solutions are already available on the market, and what risks arise when we remove humans from the Customer Experience equation? As the Director of the International Neuromartech Observatory, I will present unique data and insights on this emerging market, and offer the audience some reflections on Ethics in AI.
04 june 14:50 - 15:10
20 min
What if the chemistry between Marketing and Finance was actually a data-driven science—powered by AI? Forget the struggle of aligning CMO strategies with CFO metrics. AI is your scientific Cupid: firing arrows of precise data to build clarity and trust in the relationship. This smart matchmaker optimizes investments with revolutionary efficiency, saving time and boosting ROI. Through real-world case studies, we’ll show how AI is the secret to winning any CFO’s heart. Get ready to discover the science behind a successful business relationship.
This talk is sponsored.
04 june 15:10 - 15:30
20 min
From top Hosting and SaaS providers to Agencies and Large Enterprises – unlock new revenue streams and win over your clients by helping them succeed online. Learn how to grow your customer base, increase ARPU, and reduce churn by delivering what SMBs want most: visibility and online success.This talk is sponsored.
04 june 15:40 - 16:00
20 min
This talk is sponsored.
04 june 16:00 - 16:20
20 min
Business value doesn’t emerge from better models, more memory, or structured data alone. It comes from context—a dynamic, goal-driven construct that emerges when specialized agents reason over structured data with large language models to fulfill specific business objectives.