The Digital Job Fair is a series of events and initiatives at the WMF entirely dedicated to the digital job market, its professionals and organizations, and the skills needed to navigate it effectively.
At WMF 2026, scheduled from June 24 to 26 at BolognaFiere, companies with open positions and digital professionals seeking employment will once again have the opportunity to meet and connect through the Fair’s various business and networking events.
Job interviews will be available through the Digital Job Placement service, alongside B2B meetings, Speed Meetings, digital training on numerous Innovation topics, and AI and its applications in the workplace: valuable moments for companies looking for ICT talent, senior professionals, creators, junior resources, and students entering the job market.
Subscribe to the WMF newsletter to receive all updates on the next edition and discover below how to actively contribute to its development.
The stage dedicated to the Startup & VC world, where the ambition of founders and the vision of investors meet.
Here you will find pitch sessions where founders will present their innovative projects, alternated with exclusive roundtables with the protagonists of international Venture Capital.
Backend & Cloud
The stage dedicated to backend development and cloud infrastructure, sponsored by DEVPUNKS, where scalability, performance, and modern architectures take center stage.
Here you’ll find best practices, real-world use cases, and solutions to design robust, distributed systems ready for the future.
Sponsored by
Digital Marketing & Business Solutions
The stage dedicated to digital marketing strategies and business solutions, where innovation meets performance and growth.
Here you’ll discover tools, case studies, and insights to optimize campaigns, drive results, and scale your business effectively.
Advertising
The stage dedicated to digital advertising, focusing on advanced tracking, complex funnels, and high-performing campaigns in key sectors such as healthcare.
Here you’ll explore real case studies and practical tools to optimize your advertising strategies and maximize results.
Machine Learning
The stage dedicated to Machine Learning, focusing on techniques, models, and practical applications in real-world projects.
Here you’ll explore expert insights and case studies to understand how to implement effective ML solutions.
Robotics & Physical AI
The stage dedicated to robotics and AI applied to the real world, focusing on hands-on projects and building intelligent robots.
Here you’ll explore demos, workshops, and real-world cases to see how AI can be applied to the physical world in innovative and engaging ways.
Social Media Strategies
The stage, powered by Social Media Strategies, dedicated to social media strategies in the age of the endless feed, where attention is the real competitive advantage.
Here you’ll discover practical insights, emerging trends, and tools to create effective and engaging content.
Part of
AI Commerce
The stage dedicated to artificial intelligence applied to e-commerce, covering innovative strategies, personalization, and sales optimization.
Here you’ll explore case studies and practical tools to transform e-commerce with AI and maximize business results.
AI & Business Transformation
The stage dedicated to providing a vision of how Artificial Intelligence will shape the future of work, business processes, and society.
Here you’ll explore perspectives, insights, and real examples to understand how AI could transform the world ahead.
Entrepreneurship
The stage dedicated to the future of entrepreneurship, focusing on trust, learning, and new business models in the AI era.
Here you’ll explore ideas, tools, and perspectives to innovate and lead change in the startup and business world.
Start the Future
The stage dedicated to inspiring and guiding participants toward the future, focusing on innovation, leadership, and new opportunities.
Here you’ll discover vision, ideas, and insights to shape your path and anticipate the changes ahead.
Coding Frontend
The stage dedicated to frontend development, focusing on new AI-driven coding paradigms and autonomous workflows.
Here you’ll explore real examples and innovative tools to automate testing and optimize the development of modern interfaces.
Data & Analytics
The stage dedicated to data analysis and using AI to extract deep insights and predict future trends.
Here you’ll explore real case studies and practical tools to turn data into a competitive advantage and optimize business performance.
AI Solutions
The stage dedicated to advanced AI solutions, focusing on scalable, human-centric platforms for enterprise applications.
Here you’ll explore real examples, strategies, and tools to design and implement effective and sustainable AI solutions.
GovTech
The stage where power dynamics are redefined in the age of AI.
From new forms of democracy to geopolitical shifts, from the future of work to next-generation cities, this stage brings together institutions, policymakers, companies, and research leaders to explore how technology and AI are reshaping rules, processes, and decision-making models.
From AI in justice and security to innovation diplomacy, from agentic government to new urban and regional governance models: not just vision, but direction.
To understand who will lead change — and how.
Management & Leadership
The stage dedicated to leadership and management in the AI era, focusing on strategies to lead teams and complex processes.
Here you’ll explore real cases, insights, and tools to innovate, make effective decisions, and develop visionary leadership.
Content Marketing
The stage dedicated to content marketing and digital storytelling, focusing on micro-content, communities, and using AI to tell authentic stories.
Here you’ll explore practical methods, case studies, and tools to create effective and engaging content even in fast-paced, complex contexts.
Journalism
Lo stage dedicato al futuro del giornalismo, tra innovazione digitale, AI e nuovi format narrativi.
Qui troverai prospettive, casi studio e insight da giornalisti e creator per comprendere l’evoluzione del settore.
Content Creators
The stage dedicated to digital creators, YouTubers, and artists, where creativity and storytelling become practical tools to engage audiences. Part of the Social Media Strategies event and built with the support of industry agencies, this stage offers practical examples, personal experiences, and insights to grow as a content creator and build your community.
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EduTech
The stage dedicated to innovation in education, focusing on AI, cognitive mentoring, and lifelong learning.
Here you’ll explore practical examples and case studies to understand how technology can support and enhance human learning.
UX & UI
The stage dedicated to user experience and interface design, in partnership with Architecta, focusing on practical strategies to create intuitive and engaging digital products.
Here you’ll explore real examples, case studies, and expert tips to design top-level user experiences.
In partnership with
Space Economy
The stage dedicated to the space economy, focusing on innovations, opportunities, and technologies shaping the future of space.
Here you’ll explore insights from experts and industry mentors, and real-world cases to understand the dynamics of orbital and beyond-Earth economies.
Startup Arena
The stage dedicated to founders who design innovative solutions to the major challenges of the future.
Impact To Business
The stage dedicated to impact business models, which focuses on the inseparable link between profit and sustainability.
Here you will find outstanding case studies and strategies for implementing regenerative models, offering an in-depth overview of positive-impact growth opportunities.
AI Marketing
The stage dedicated to using AI in marketing, focusing on continuous simulations, campaign optimization, and data-driven decision making.
Here you’ll explore practical examples and tools to transform marketing strategies, test concepts in real time, and enhance results.
Mainstage
The Mainstage is the heart of WMF - We Make Future. It is the festival’s primary stage, hosting a dynamic lineup of keynotes, panels, and roundtables focused on future trends, alongside live shows, entertainment, and exclusive product launches. It is a space for deep-seated reflections and interviews on innovative topics with high social impact.
As the symbolic gathering place for the WMF Community, the Mainstage brings together leading global players and experts to explore the frontiers of technology and society. Together, we chart the course toward a better, shared, inclusive, and sustainable future.
The program is currently under development and may be subject to changes and updates.
Tech For Business
The stage dedicated to technological innovation for business, focusing on tools and strategies to grow startups and companies.
Here you’ll explore talks by founders and CEOs, real-world cases, and practical insights to apply technology effectively and strategically.
Digital Strategy
The stage dedicated to innovative digital strategies, focusing on digital media, AI, and new adaptive growth models.
Here you’ll explore insights, case studies, and tools to plan effective campaigns and tackle the ever-evolving digital landscape.
Brand Strategy
The stage dedicated to brands and corporate strategy in the AI era, focusing on AI literacy, the ability to guide intelligent systems, and creating real competitive advantage.
Here you’ll explore practical insights, case studies, and tools to understand how AI can transform brand management and strategic communication.
Future of Work
The stage dedicated to the future of work, focusing on AI, new organizational models, and emerging skills.
Here you’ll explore insights, real-world cases, and strategies to prepare for professional changes and innovate the way we work.
Cybersecurity
The stage dedicated to cybersecurity, focusing on AI to optimize threat modeling and assist security architects in risk analysis.
Here you’ll explore case studies, tools, and strategies to protect complex systems and reduce cognitive load in managing cybersecurity.
Legal Tech
The stage dedicated to legal innovation, focusing on AI, algorithms, and digital systems applied to law and regulatory compliance.
Here you’ll explore case studies, best practices, and insights to understand how technologies are transforming the legal sector and supporting businesses and professionals.
Search & AI
The stage dedicated to the evolution of search in the AI era, where SEO, new answer engines, and digital visibility converge.
Here you’ll explore strategies, case studies, and tools to optimize your online presence across traditional search and AI-driven systems.
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Book Presentation
In this stage, visionary authors will present their books on digital and social innovation and the future of marketing. A unique opportunity to discover new ideas and perspectives through stimulating dialogues and in-depth discussions on cutting-edge topics.
The goal: to inspire reflection and personal growth by exploring the narratives that will shape the future.
Agentic AI
The stage dedicated to Agentic AI and Agentic Experience Architectures, focusing on context-aware, adaptive intelligent systems that go beyond single-task automation.
Here you’ll explore examples and concepts on structuring autonomous AI flows for complex, personalized user experiences.
Music & Art
The stage dedicated to the future of music and art, focusing on AI, creativity, and innovations in festivals and live performances.
Here you’ll explore AI tools for music, artist promotion, and event management, along with insights to discover new artistic expressions.
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Non-Profit
The stage dedicated to technology for the non-profit sector, focusing on digital tools, VR, and video games to enhance social impact and resilience.
Here you’ll explore practical examples and innovative projects to support education, inclusion, and social action through technology.
Fintech & Digital Assets
The stage dedicated to the future of finance and fintech, focusing on AI, payment innovations, and new business models.
Here you’ll explore insights and perspectives on how technology is transforming the financial sector and the emerging opportunities for companies and startups.
Innovation Film Fest
The stage dedicated to innovative cinema and audiovisual content, focusing on digital storytelling, emerging technologies, and narratives exploring the future.
Here you’ll explore screenings, case studies, and discussions with directors and creatives to discover new forms of cinema and media.
Digital Health
The stage, in partnership with FONDAZIONE GIMBE, dedicated to digital innovation in healthcare, focusing on AI, molecular modeling, and tools to improve treatments and hospital processes.
Here you’ll explore expert talks, case studies, and innovative projects to see how technology is transforming health and medicine.
In partnership with
Social Advertising
The stage dedicated to social advertising, focusing on advanced performance measurement, experimentation, and creative optimization across major platforms.
Here you’ll explore real case studies, testing frameworks, and repeatable workflows to improve conversions, ROAS, and campaign impact.
Part of
AI Tourism
The stage dedicated to Artificial Intelligence applied to tourism, focusing on experience personalization, data analysis, and service innovation.
Here you’ll explore case studies, tools, and strategies to transform the travel industry and enhance the traveler experience.
Geopolitics
In an era of global shifts and evolving balances, the Geopolitics Stage provides a compass for navigating international dynamics. This space is dedicated to analyzing global scenarios, new power structures, and the challenges reshaping the boundaries of politics and economics. It is a vital meeting point for understanding the forces governing our present and anticipating the developments of an increasingly interconnected future.
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GovTech
Michiel Scheffer
President of the Board
European Innovation Council | European Commission
GovTech
Orazio Schillaci
Ministro della Salute della Repubblica Italiana
Ministero della Salute
Mainstage
Co - Hosting
Veronica Maffei
Journalist
Cosmano Lombardo
Chairman
WMF - We Make Future
Guglielmo Scilla
Content Creator
Alicia Hanf
Head of Institutional Ecosystem Partnerships
LG NOVA - LG Electronics
Mainstage
Live Concert!
I Patagarri
Mainstage
Opening Ceremony WMF 2026!
Surprise Guest
Mainstage
Welcome to WMF 2026!
Cosmano Lombardo
Chairman
WMF - We Make Future
Mainstage
Vincenzo Colla
Vicepresidente con delega a Sviluppo economico e green economy, Energia, Formazione professionale, Università e ricerca
Emilia-Romagna Region
Mainstage
Lucilla Sioli
Director for "Artificial Intelligence and Digital Industry"
Directorate-General CONNECT, European Commission
Mainstage
Francesco Ubertini
President
CINECA
GovTech
Bruno Frattasi
Director General
National Cybersecurity Agency - ACN
Mainstage
Alberto Sangiovanni Vincentelli
Professor of EECS
University of California, Berkeley
Mainstage
Surprise Guest
Mainstage
Dell Technologies
Mainstage
Cecilia Sala
Journalist
Chora News
AI & Business Transformation
Massimo Chiriatti
Chief Technical & Innovation Officer
Lenovo
Start the Future
Building Revenue Engines for Impact: from Mission to Measurable Growth
Mission-driven organizations rarely fail for a lack of vision. They fail for a lack of structure in growth. After more than 15 years between international corporates and non-profits, building teams that have generated millions of euros for environmental and social projects, I have learned that impact is not scaled with enthusiasm, but with architecture: clear objectives, defined roles, sales and fundraising systems, strategic partnerships, and results-oriented leadership. In this session, I will share the practical framework I use to transform mission into sustainable growth, without compromising identity and credibility. We will talk about revenue engines, corporate partnerships, team organization, and the main mistakes that block impact-driven entities when they try to grow. This is not a motivational talk. It is an operational method for those who truly want to scale.
Susanna Finardi
Head of Corporate Partnerships | Executive Growth Advisor
Oxfam
Mainstage
Randa Ghazy
Journalist, Author & Media Specialist
Mainstage
Surprise Guest
GovTech
Democrazia nell’era dell’AI: informazione, consenso e nuovi equilibri di potere
L’evoluzione dell’intelligenza artificiale e delle piattaforme digitali sta ridefinendo in modo profondo i processi democratici, incidendo sulla produzione e distribuzione dell’informazione, sulla formazione del consenso e sugli equilibri tra cittadini, istituzioni e attori privati. In un contesto in cui dati, algoritmi e modelli predittivi influenzano sempre più il dibattito pubblico, emergono nuove sfide legate alla trasparenza, alla qualità dell’informazione e alla tutela dei diritti fondamentali. Il panel mette a confronto prospettive accademiche, istituzionali e operative per analizzare i rischi e le opportunità di questa trasformazione e riflettere sul futuro della democrazia nell’era digitale.
Basso Antonello Barone
Ideatore del Festival del Sarà - Dialoghi sul futuro
MODERATORE
Oreste Pollicino
Full Professor of Constitutional Law
Bocconi University
Riccardo Magi
Member of the Constitutional Affairs Committee
Italian Chamber of Deputies
Marco Cappato
President
Eumans
Start the Future
AI: Scaling from (linguistic) models to (economic) markets
The real challenge for businesses in the future will be to shift from model training to market design, from focusing on the engineering and "agency" capabilities of the linguistic model itself to the organizational complexity of the "instituting" assembly that instantiates and enhances it. This shift from "models" to "markets," however, will require a cultural and strategic innovation effort, a radical shift in the paradigms of value co-creation between automation, amplification, and coordination.
Cosimo Accoto
Research Affiliate | Adjunct Professor | AI Advisor
MIT | UNIMORE | POLLICINO AIDVISORY
Mainstage
Closing Session 1!
Day 1
EduTech
Organization is social complexity. For a complex synthesis between intelligences, both natural and artificial, and ecosystems.
The talk explores complexity as a constitutive dimension of the social and the living, transcending the myths of total control and rationality. In the age of AI, it is necessary to rethink systems of thought and epistemologies, healing the rift between the human and the technological. The future belongs to "hybrid figures" and managers of complexity: professionals capable of inhabiting boundaries and integrating transversal knowledge to govern the unpredictable and generate true innovation.
Piero Dominici
Professor & Scientific Director
CHAOS: International Research & Education Programme - Univ. of Perugia
Start the Future
Federico Cabitza
Associated Professor & Co-Founder
Università Milano-Bicocca & RedOpen SRL
AI & Business Transformation
Matteo Mille
Chief Sales Enablement & Operations
Microsoft Italia
GovTech
AI, sicurezza e giustizia: come cambia il concetto di prova e indagine
L’evoluzione delle tecnologie digitali e dell’intelligenza artificiale sta trasformando in profondità il sistema della giustizia, ridefinendo il concetto stesso di prova, le modalità di indagine e il delicato equilibrio tra sicurezza e diritti fondamentali. In questo scenario, istituzioni, forze dell’ordine e legislatore sono chiamati a confrontarsi con nuove sfide legate all’affidabilità delle evidenze digitali, alla velocità dell’innovazione e all’adeguatezza dei modelli normativi. Il panel mette a confronto prospettive operative, istituzionali e legislative per delineare criticità, opportunità e traiettorie future di un sistema in piena trasformazione.
Lorenzo Salmi
CEO
Piave Digital Agency
Antonella Ciriello
Head of the Department for Technological Innovation of Justice
Ministry of Justice
Debora Serracchiani
Member of the Justice Committee
Italian Chamber of Deputies
Amedeo Martina
Commander of the 3rd Section of the Information Technology Unit of the Special Operations Group (ROS)
Arma dei Carabinieri
GovTech
AI, ricerca e formazione: come cambiano università e competenze nel nuovo scenario tecnologico
L’intelligenza artificiale sta ridefinendo profondamente il ruolo delle università, incidendo sui modelli di ricerca, sui percorsi formativi e sulle competenze richieste dal mercato. In questo scenario, gli atenei sono chiamati a ripensare il proprio posizionamento come attori centrali negli ecosistemi dell’innovazione, capaci di formare nuove professionalità e di guidare lo sviluppo tecnologico. Il panel mette a confronto due prospettive di vertice per analizzare come cambiano didattica, ricerca e collaborazione con le imprese, e quali sfide attendono il sistema universitario nel contesto dell’evoluzione dell’AI.
Basso Antonello Barone
Ideatore del Festival del Sarà - Dialoghi sul futuro
MODERATORE
Daniele Rocchi
Vice-Rector for Technology Transfer and Corporate Relations
Politecnico di Milano
Matteo Lorito
Rector
University of Naples Federico II
Start the Future
The synthetic truth: trust, deepfakes, and the future of information in the age of AI
Deepfakes are redefining the boundary between what is real and what is false. Through a study on users’ reactions to AI-generated content distributed by sources perceived as trustworthy, we will explore how trust is built in the age of synthetic media. Even when flagged, deepfakes are often misunderstood or ignored, amid polarized emotions and limited critical awareness. What happens to truth when everything can be generated?
Elvis Tusha
Senior AI Consultant & Divulgatore
Freelance
EduTech
Beyond the headset: how emotion-aware AI is reshaping immersive workforce training
XR training is no longer just about putting on a headset. The XR2Learn project (Horizon Europe) has built and validated AI systems that detect learners' educational state in real time - adapting challenge, pace, and content dynamically. From no-code authoring tools to open-source affective AI models, discover success stories of how immersive, human-centric learning is becoming accessible to SMEs, educators, and training providers across Europe.
Alessandra Antonaci
Strategic Programme Executive
European Association of Distance Teaching Universities
Ioannis Chatzigiannakis
Full Professor
Sapienza University of Rome
Start the Future
Davide Dattoli
Founder & Executive Chairman
Talent Garden
GovTech
Diplomazia dell’innovazione: il ruolo dell’Europa tra tecnologia, startup e geopolitica
In uno scenario globale sempre più competitivo, l’innovazione tecnologica è diventata una leva strategica di politica internazionale, capace di ridefinire equilibri economici, relazioni tra Stati e dinamiche di sviluppo. In questo contesto, l’Europa è chiamata a rafforzare il proprio ruolo attraverso una combinazione di policy, investimenti e strumenti di diplomazia economica, valorizzando startup, imprese e centri di ricerca. Il panel mette a confronto prospettive europee e nazionali per analizzare come tecnologia e innovazione stiano entrando nelle strategie geopolitiche e quali opportunità si aprono per l’ecosistema europeo nel contesto globale.
Basso Antonello Barone
Ideatore del Festival del Sarà - Dialoghi sul futuro
MODERATORE
Lucilla Sioli
Director for "Artificial Intelligence and Digital Industry"
Directorate-General CONNECT, European Commission
Sergio Strozzi
Head of Innovation, Technology and Startups
Ministero degli Affari Esteri
Start the Future
Responsible, Inclusive, Viable: Rethinking AI for a Sustainable Future
The current trajectory of AI is increasingly unsustainable -- the growing computational demands of AI systems carry significant environmental impacts, the deployment of AI can reinforce and amplify existing inequities, and the escalating costs of developing and maintaining large-scale AI models raise concerns about long-term viability and equitable access. Together, these challenges suggest the need to rethink how we design, build, and deploy AI systems—prioritizing broader sustainability considerations to ensure that future AI innovation is responsible, inclusive, and viable over the long term.
Sasha Luccioni
AI and Climate Researcher
EduTech
From professors to cognitive mentors: Preparing leaders for an AI-shaped workforce
The Strategic Communications Master's program at National University piloted a model to integrate AI into the curriculum. Over 4-week courses, AI literacy became a core leadership skill. Through "cognitive mentoring," students navigated bias and privacy while documenting their reasoning. Results showed increased ethical awareness and human connection. By moving from policing to mentoring, the framework prepares leaders to use AI critically without outsourcing their thinking.
Federica Fornaciari
Professor | AI & EdTech Researcher
National University in San Diego
AI & Business Transformation
Tiarne Hawkins
AI Leader & Host
You & AI - Stealth Mode
GovTech
Basso Antonello Barone
Ideatore del Festival del Sarà - Dialoghi sul futuro
MODERATORE
Luigi Di Maio
EU Special Representative for the Gulf region
European Union
Marco Bacini
Professor
LUM University
Enrico Della Gatta
Vice President of Geopolitics & Advocacy
FINCANTIERI
Andrei Baciu
Vice-President of the Committee on Defense, Public Order, and National Security.
Romanian Parliament
Mainstage
Live Show!
Surprise Guest
Mainstage
Opening Session 2!
Day 1
Mainstage
Arthur Gebhardt
Senior Manager Business Development & New Technologies
GETEC PARK.SWISS
Mainstage
Al Jazeera
Start the Future
The Pink Tax: The Price of "Tech for Her"
Why does a splash of rose gold often cost an extra 20%? From pastel laptops to "feminine" smartwatches, tech marketed to women frequently carries a steeper price tag without any boost in technical specs. How does the "Pink Tax" manifest in the digital age, and in what ways do superficial aesthetic shifts mask price gouging? What is the psychology behind gendered branding, and why should "shrinking and pinking" a gadget result in a premium? This session explores how we can demand equity in both hardware and the price tag.
Sana Afouaiz
Founder & CEO
Womenpreneur
Mainstage
A. Burak Dağlıoğlu
President
Investment and Finance Office of the Presidency of the Republic of Türkiye
Mainstage
Trade Republic
Mainstage
Manuel Catalano
Head of the NuBots Research Unit and Coordinator of JOiiNT LAB
Istituto Italiano di Tecnologia
Mainstage
Klarna
Mainstage
Pierluca Mariti
Comico
Mainstage
Fabio Zaffagnini
Founder
Rockin'1000
GovTech
Piergiorgio Marini
Senior Manager External Affairs
Philip Morris Italia
Mainstage
Surprise Guest
Mainstage
Corrado Formigli
Journalist
La7
Mainstage
Closing Day 1!
Day 1
Start the Future
Program in progress!
New Speakers Coming Soon
EduTech
Program in progress!
New Speakers Coming Soon
AI & Business Transformation
Program in progress!
New Speakers Coming Soon
GovTech
Alessio Crisantemi
President & co-founder
Gn Media
GovTech
Francesco Ubertini
President
Cineca
GovTech
Giorgio Metta
Scientific Director
IIT Italian Institute of Technology
GovTech
Anna Ascani
Vice President
Chamber of Deputies
GovTech
Giacomo Bottos
Director
Pandora Rivista
GovTech
Antonio Palmieri
President
Fondazione Pensiero Solido
GovTech
Elena Mazzoni
Regional Minister for the Digital Agenda, Promotion of a Culture of Legality, Poverty Reduction, and the Solidarity Economy.
Emilia-Romagna Region
GovTech
Antonello Barone
Founder
Festival del Sarà - Dialoghi sul futuro
GovTech
Vincenzo Colla
Vicepresidente con delega a Sviluppo economico e green economy, Energia, Formazione professionale, Università e ricerca
Regione Emilia-Romagna
Mainstage
Co - Hosting
Cosmano Lombardo
Chairman
WMF - We Make Future
Veronica Maffei
Journalist
Tiarne Hawkins
AI Leader & Host
You & AI - Stealth Mode
Mainstage
Live Concert!
N.A.I.P - nessun artista in particolare
Mainstage
Opening Ceremony - Day 2!
Surprise Guest
Mainstage
NVIDIA
Mainstage
Mathew Knowles
Founder & CEO, Strategic Consultant, Keynote Speaker, and Corporate Trainer
Music World Entertainment (MWE)
Mainstage
Brunello Cucinelli
Founder & Chief Executive
Brunello Cucinelli
Mainstage
Maurizio Carta
Professor
Università di Palermo
Mainstage
Ayumi Moore Aoki
Founder & CEO
Women in Tech® Global
Start the Future
Siyabulela Mandela
Founder
Mandela & Associates Consulting
Mainstage
Filippo Caccamo
Comedian & Content Creator
Chimera Agency
Start the Future
Pegah Moshir Pour
Activist & Writer
Future of Work
Fractured Reality
From human empathy to tech empathy: it has been a short step. New intelligences are all around us, and communication is becoming artificial. In other words, AIs are increasingly becoming true partners in communication and sense-making processes—both at work and in our personal lives. What are the new challenges on the horizon in a context where AI is increasingly becoming our "dialogue buddy"? What mindset must we refine to develop a dynamic of collaborAItion and the co-creation of value? A moment to reflect on how to communicate effectively (and stay human) in an augmented world.
Alberto Maestri
CEO
GreatPixel
Mainstage
Aprajita Jain
Chief Brand
Google
GovTech
Guido Scorza
Tech Law Attorney
Brando Benifei
MEP & Co-Rapporteur for the AI Act
European Parliament
Vincenzo Tiani
Senior EU Policy Counsel | PhD Researcher
Future of Privacy Forum | VUB - LSTS - BPH
Mainstage
Orazio Schillaci
Ministro della Salute della Repubblica Italiana
Ministero della Salute
GovTech
Dalle policy all’impatto: come le Regioni guidano la trasformazione digitale e sociale
Le Regioni sono oggi tra i principali attori nell’implementazione delle politiche di innovazione, chiamate a tradurre strategie e indirizzi in interventi concreti su digitale, lavoro e inclusione sociale. In questo scenario, la sfida non è più solo definire policy, ma misurarne l’impatto reale sui territori e sui cittadini, integrando innovazione tecnologica e welfare. Il panel mette a confronto esperienze e approcci diversi per analizzare come le amministrazioni regionali stanno guidando la trasformazione digitale e sociale, tra attuazione, risultati e modelli replicabili.
Mariaelena Motzo
Regional Minister for General Affairs, Personnel, and Reform
Autonomous Region of Sardinia
Valentina Cera
Secretary Councillor of the Presidency Office of the Regional Council
Piedmont Region
Elena Mazzoni
Regional Minister for the Digital Agenda, Promotion of a Culture of Legality, Poverty Reduction, and the Solidarity Economy.
Emilia-Romagna Region
Alberto Lenzi
Councillor for Labour and Technological Innovation
Tuscany Region
Mainstage
Surprise Guest
Start the Future
For us, by us: how no-code tools are empowering activism
I'll share how non-profit and grassroots organizers are using no-code tools to build powerful digital infrastructure for their movements. Drawing from my experience in digital organizing and no-code development, I'll show how these accessible technologies are revolutionizing activism by putting technical power directly in people’s hands. Through real-world examples and practical insights, I'll show how no-code solutions are helping build more sustainable and independent movements.
Alix Heuer
No-Code Strategist for Social Movements
Agence Rouge Le Fil
Mainstage
Closing Session 1!
Day 2
Future of Work
The Agentic Enterprise: How Our Work Will Evolve in an Application Example
In the near future, organizations will radically alter their structure, with work teams hybridizing human personnel and AI agents. We shall observe how a real-world company is constructing its agentic team, what its "human" labor pyramid will entail, and which modes of interaction will be implemented, as well as how these will impact the company’s physical spaces. Finally, we will examine the potential psychological impact of labor heavily oriented toward interaction with "people-pleaser" AI Chats and autonomous agents of low empathy, sharing the guidelines and critical considerations raised by an AI-native company currently achieving this operational modality.
Paolo Pellegrini
Partner
Metyis
Start the Future
Luisa Rizzo
Drone Racing Pilot
GovTech
Attrattività urbana: come le città competono su talenti, innovazione e qualità della vita
Le città sono oggi al centro di una competizione crescente per attrarre talenti, imprese e nuove opportunità di sviluppo. In questo scenario, l’innovazione urbana si intreccia con qualità della vita, servizi, politiche giovanili e modelli di sviluppo economico, ridefinendo il ruolo delle amministrazioni locali. Dalla valorizzazione degli ecosistemi imprenditoriali all’economia della notte, fino al marketing territoriale e alla trasformazione dei servizi, il panel mette a confronto esperienze e strategie per comprendere come le città stanno costruendo la propria attrattività nel contesto contemporaneo.
Marco Battino
Councillor for Universities, Youth Policies, Entrepreneurial Development, Night-Time Economy, and Civic Volunteering
Municipality of Ancona
Francesco Brianzi
Councillor for Youth Policies, Universities and Research
Municipality of Piacenza
Layla Pavone
Innovation Technology Digital Transformation Board
Municipality of Milan
Giuseppe Iacono
Coordinator of the Digital Republic Program
Department for Digital Transformation
Basso Antonello Barone
Ideatore del Festival del Sarà - Dialoghi sul futuro
MODERATORE
GovTech
Geopolitica dell’AI: potere, regole e nuovi equilibri globali
L’intelligenza artificiale è oggi uno dei principali fattori di ridefinizione degli equilibri globali, influenzando dinamiche di potere, modelli di governance e relazioni tra Stati. In questo scenario, la competizione tecnologica si intreccia con la definizione di regole, standard e strategie nazionali, dando forma a nuovi assetti geopolitici. Il panel mette a confronto prospettive accademiche e internazionali per analizzare come l’AI stia diventando una leva centrale di potere e quali implicazioni emergono per istituzioni, democrazie ed ecosistemi economici a livello globale
Lorenzo Salmi
CEO
Piave Digital Agency
Stefano Aterno
University Professor & Lawyer
Luiss Guido Carli
Gianluca Misuraca
Founder & Vice President on Technology Diplomacy
Inspiring Futures
Future of Work
Reprogramming Work in the Age of AI: Between Synthetic Collaborators, Epistemic Crisis, and New Meta-Skills
AI is redefining the way we work: 6 out of 10 individuals already perceive it as a collaborator. Phenomena such as sycophancy, epistemic relativism, and linguistic shifts demonstrate the extent of our exposure to new cognitive fragilities. Drawing upon data collected from 12,000 individuals and a global training program, I propose a framework to develop meta-skills, reflexivity, and critical capacity to maintain clarity and autonomy in the age of AI.
Stefano Besana
Partner | Human Capital
Deloitte Consulting
GovTech
Verso lo Stato agentico: come l’AI sta trasformando istituzioni e democrazia
L’intelligenza artificiale sta introducendo nuove modalità di funzionamento delle istituzioni, aprendo la strada a modelli decisionali sempre più automatizzati, data-driven e orientati all’efficienza. In questo contesto emerge il concetto di “Stato agentico”, in cui sistemi intelligenti affiancano – e in alcuni casi trasformano – i processi pubblici, dalla definizione delle policy alla gestione operativa. Il panel mette a confronto esperienze e visioni per analizzare come l’AI stia ridefinendo governance, partecipazione e accountability, e quali implicazioni si delineano per il futuro della democrazia.
Evelien Nieuwenburg
Co-Founder
Dembrane
Simone Maria Parazzoli
Co-Author
The Agentic State
Francesco Vecchi
Coordinator EU Civic AI
Eumans
Monica Palmirani
Full Professor of Legal Informatics
University of Bologna
Start the Future
Gianmario Verona
Full Professor of Innovation Management
Bocconi University
Daniele Manca
Deputy Editor-in-Chief
Corriere Della Sera
Future of Work
The Power of Soft Skills: Recruiting Future-Ready Technical Talent
In recruitment, the real challenge is no longer just finding technical expertise, but identifying individuals who can apply it with effectiveness, collaboration, and innovation. Today, soft skills have become the decisive factor for technical profiles. This session analyzes which soft skills are indispensable and how to evaluate them concretely: from the ability to adapt to evolving technologies and priorities without losing productivity, to the emotional intelligence required to collaborate in cross-functional teams and manage feedback or conflict. We will explore how to communicate complex ideas to non-technical stakeholders, present solutions persuasively, and leverage critical thinking to tackle challenges creatively. Through practical examples, we will demonstrate the impact of these skills on technical team performance and overall recruiting success.
Gaia Sartori
Talent Acquisition Manager
Alten
GovTech
Le imprese e la trasformazione digitale: sfide e opportunità nell'era dell'innovazione
Il panel esplorerà come le imprese affrontano la sfida della trasformazione digitale, analizzando le opportunità e le difficoltà derivanti dall'adozione delle nuove tecnologie, in particolare dell'intelligenza artificiale. Si discuterà di come le politiche europee possano supportare le PMI e le startup nell'integrazione delle tecnologie emergenti nei loro processi aziendali. I relatori condivideranno esperienze e visioni sull'impatto dell'innovazione tecnologica sul business, con focus sulle soluzioni pratiche per la competitività, la sostenibilità e la crescita in un contesto globale sempre più digitalizzato. Il panel offrirà anche un'opportunità di confronto sulle politiche pubbliche e sugli strumenti che facilitano la digitalizzazione delle imprese, con particolare attenzione agli sviluppi recenti in Europa.
Elena Donazzan
Vice-Chair of the committee on industry, research and energy
European Parliament
Mona Demaidi
Vice President for Artificial Intelligence
Arab American University
Mainstage
Live Show!
Surprise Guest
Future of Work
Born Digital, Powered by AI
AI is changing work. Gen Z is changing how we work. Together, they are rewriting the rules. This talk connects technology, people, and purpose to explore how work is being shaped in the age of AI — and why it is becoming more human, not less.
Carmen Iovieno
Cloud & AI Platform Specialist
Microsoft
Mainstage
Opening Session 2!
Day 2
Mainstage
Giuseppe Lombardo
Deputy Public Prosecutor
Court of Reggio Calabria
Mainstage
Enrico Mentana
Journalist & Director
La7
Mainstage
Stefano Onofri
Co-Founder & Co-CEO
Cubbit
Mainstage
Startup Competition - The Final
The Final of the largest International Startup Competition
Mainstage
The New Innovation Thesis: Co-creating the Future of Business
Mainstage
Startup Competition Awards Ceremony
The Final of the largest International Startup Competition
Mainstage
Closing day 2!
Day 2
Start the Future
Program in progress!
New Speakers Coming Soon
GovTech
Alec Ross
Distinguished Adjunct Professor
Bologna Business School
GovTech
A. Burak Dağlıoğlu
President
Investment and Finance Office of the Presidency of the Republic of Türkiye
Mainstage
Co - Hosting
Veronica Maffei
Journalist
Cosmano Lombardo
Chairman
WMF - We Make Future
Gabriele Vagnato
Host, Comedian & Content Creator
Mainstage
Urban Impression Live Concert
Dardust
Producer & Artist
Mainstage
Opening Ceremony - Day 3!
Surprise Guest
Mainstage
European Space Agency - ESA
Mainstage
Veronica La Regina
Space Mentor
Mainstage
Michiel Scheffer
President of the Board
European Innovation Council | European Commission
Mainstage
Bryan Madden
Global Head of Developer, Sovereign AI & Physical AI Marketing
AMD
Mainstage
Daniele Pucci
CEO
Generative Bionics
Mainstage
Humanoid Robotics & Physical AI
Daniele Pucci
CEO
Generative Bionics
Bryan Madden
Global Head of Developer, Sovereign AI & Physical AI Marketing
AMD
Claudio Cisilino
EVP Operations, Corporate Strategy and Innovation
Fincantieri
Management & Leadership
AI Vs Manager / Leader / Facilitator
In the AI era, the true competitive advantage is not technology itself, but the ability to augment human intelligence within organizations. This session explores the evolution of the people manager—from manager to leader, and now increasingly to facilitator—and how experiential methods and structured dialogue improve decision-making, alignment, and collaboration. Companies that develop their people and collective intelligence alongside technology will be the best equipped to navigate today's complexity.
Daniele Radici
Partner, Facilitator & Trainer
Trivium International
Future of Work
Alessandro Lucarelli
Product Owner Data Platform
BNL Spa
Manuel Fontana
Product Lead & Senior Frontend Engineer
Humans.tech
Mainstage
Nicola Gratteri
Public Prosecutor
Court of Naples
GovTech
Andrea Fedeli
President & Co-Founder
AWARE Think tank
Start the Future
In Praise of (Ab)normality
"You are not normal" is a phrase that almost everyone has heard at least once in their life, and certainly not as a compliment. But is it always true that it’s better to be "normal"? Above all, what does "normal" actually mean, and why is this adjective often used as a sort of club to marginalize those who don't fit certain models?
Vera Gheno
Sociolinguist
Mainstage
Closing Session 1!
Day 3
Management & Leadership
How AI Is Changing Engineering Leadership
Every day we get more advanced LLM models. Since the beginning of the new AI era, they have touched many sides of our work life. We now have things like “vibe coding”, where engineers are no longer writing code line-by-line but operating with complex pieces of architecture. Artificial Intelligence has shaken the market and shifted it significantly. Almost no decision today is made without consulting AI, directly or indirectly. I’ve seen leaders take important decisions purely based on ChatGPT answers and fail to deliver what was promised. At the same time, I’ve seen developers spend weeks on simple tasks full of boilerplate that could be accomplished with CoPilot in 10–15 minutes. The real question is how to keep the balance between replacing human intelligence with artificial intelligence. Is it a good strategy to hire one “vibe coder” instead of three developers? Do we need to teach developers in the old-school way, or should we throw away all Uncle Bob books and trust Cursor? As developers, leaders, and managers, we are always in a state of needing to stay updated in this fast-changing environment. This is exactly the topic of my talk — not providing final answers but asking the questions that help us think in the right direction. The answers must be found by everyone within their own environment.
Oleg Reksha
CTO | Team Lead
Palautus AI by HGB | F-Secure
GovTech
Innovazione nei Comuni: servizi, digitale e nuove esperienze per i cittadini
I Comuni sono oggi in prima linea nell’implementazione della trasformazione digitale, chiamati a ripensare servizi, processi e modalità di relazione con cittadini e imprese. In questo contesto, l’innovazione non è solo tecnologica, ma riguarda l’esperienza complessiva dei servizi pubblici, l’efficienza amministrativa e la capacità di rispondere a bisogni sempre più evoluti. Il panel mette a confronto esperienze e approcci per analizzare come le amministrazioni locali stanno progettando nuovi modelli di servizio, integrando digitale, sviluppo territoriale e qualità della vita.
Antonio Palmieri
President
Fondazione Pensiero Solido
Simone Fornasari
Councillor for Commercial Development and Promotion, Place Marketing, Citizen Services and Digital Transformation
Municipality of Piacenza
Margherita Cera
Councillor for Innovation and Digital Transition
Municipality of Padua
Lorenzo Plumari
Councillor for Economic Development, Participation, and Districts
Municipality of Cesena
GovTech
Le città metropolitane guidano l’innovazione: verso un’agenda nazionale dai territori
Le città metropolitane sono oggi tra i principali motori dell’innovazione, non solo come luoghi di implementazione delle politiche, ma come attori centrali nella definizione delle strategie di sviluppo del Paese. In uno scenario in cui digitale, pianificazione urbana, ricerca e sviluppo economico sono sempre più interconnessi, emerge la necessità di costruire una visione condivisa che parta dai territori per contribuire a un’agenda nazionale dell’innovazione. Il panel mette a confronto alcune delle principali città italiane per analizzare come le amministrazioni metropolitane stanno costruendo ecosistemi dell’innovazione tra tecnopoli, università, politiche urbane e inclusione, e per avviare un percorso condiviso orientato alla definizione di un Manifesto per l’Innovazione delle Città Metropolitane.
Antonio Palmieri
President
Fondazione Pensiero Solido
Raffaele Laudani
Councillor City Planning, Digital Twin, Science and Research
Municipality of Bologna
Maurizio Carta
Councillor for Urban and Strategic Territorial and Coastal Planning
Municipality of Palermo
Alessia Cappello
Councillor for Economic Development and Labour Policies
Municipality of Milan
Chiara Foglietta
Councillor for Ecological and Digital Transition
City of Turin
Start the Future
Why AI for Product Teams Needs to Be Multiplayer
AI has transformed what one person can do. But building great products has never been a solo sport. In this talk, Dave Ross explores how product teams are adapting — moving from fragmented AI usage to collaborative, agent-powered workflows. Using real examples from Miro, he’ll show how teams are rethinking how they work, build, and learn together. And why, despite all the change, the fundamentals still win: strong culture, good judgement, and the environments that help teams learn faster — from hackathons to Fail Nights, and the informal moments where the best ideas often emerge
Dave Ross
Chief Evangelist
Miro
Management & Leadership
From Spider Venom to Strategy: Leading the “Identity Economy” in the AI Era
We often celebrate specialization – and rightly so. It built the world we depend on today. But in a world shaped by AI, rapid change, and problems that haven't been named yet, specialization alone is becoming a massive risk. When the ground shifts, we’re suddenly asked to connect ideas across teams and disciplines before we’ve even defined what the problem is. In this landscape, a leader’s value isn't just delivering information; it's the ability to bridge disparate worlds to drive actual transformation. I call this the Identity Economy. I’m going to share a framework for becoming an "Identity Architect" – a leader who synthesizes cross-disciplinary knowledge to solve problems that don’t have a playbook. This isn’t theory, but lived experience built from the “zig-zags” of my own career – from a PhD lab milking spiders for venom, to radio production, to founding two tech ventures, and now leading Product and Data strategy at Springer Nature. I’ll share the frameworks I use today to stop teams from talking past each other, using the same principles I used back in the lab to keep myself from getting bitten by a tarantula.
Lucka Bibic
Head of Article Pipeline Management
Springer Nature
Start the Future
From HTML to AI: the evolution and strategy of a digital-native compan
A journey through the fundamental milestones of digital business, from the early days of the web to today’s challenges. Massimiliano Valente shares his entrepreneurial journey, analyzing how market dynamics have evolved and the strategies required to stay competitive in a constantly transforming ecosystem. A clear-eyed analysis of what it means to build a business today, balancing long-term vision with the speed of technological adaptation
Massimiliano Valente
CEO
BlazeMedia
GovTech
Trasformazioni del lavoro: tra innovazione, diritti e rappresentanza
Le trasformazioni tecnologiche e i nuovi modelli produttivi stanno ridefinendo in profondità il mondo del lavoro, ponendo al centro nuove sfide legate a diritti, tutele e rappresentanza. In questo scenario, l’innovazione si intreccia con la necessità di garantire condizioni di lavoro dignitose e sostenibili, ridefinendo il ruolo delle istituzioni e delle organizzazioni sindacali. Il panel mette a confronto prospettive istituzionali e sindacali per analizzare come stanno cambiando lavoro e modelli di rappresentanza e quali equilibri saranno necessari per coniugare sviluppo, innovazione e diritti nel futuro prossimo.
Antonio Palmieri
President
Fondazione Pensiero Solido
Pierpaolo Bombardieri
General Secretary
UIL
Susanna Camusso
Senator
Senate of the Italian Republic
GovTech
Francesco Di Costanzo
President
Fondazione Italia Digitale
Lorenzo Salmi
CEO
Piave Digital Agency
Start the Future
Who am AI? How Artificial Intelligence is redefining the Creative Director's role
Guido Callegari
Senior Art Director & AI Specialist
Michele Cireddu
Creative & Innovation Lead
Leo Italia
Flavia Russo
Local Ambassador & Creative Director
Emilia Romagna ADCI
Manuel Alvaro
Senior Creative & Trainer
Future of Work
Training with AI: how conversational simulators are truly transforming learning.
What happens when we use AI to truly train people on real work situations? In this session, we’ll explore how conversational simulators and AI tutors are transforming learning from content to be consumed into experiences to be lived: managers practicing difficult feedback conversations, sales teams handling complex negotiations, and operators navigating critical situations in a safe environment. Through real cases and practical examples, we will examine: how to design learning experiences based on simulation and dialogue; what measurable impact they generate on performance, engagement, and on-the-job transfer; and how AI is radically reshaping the role of training—from content delivery to the design of practice environments. We will also look at what is already working in organizations today, the results being achieved, and what, in the coming months, will change the way learning is designed and experienced.
Andrea Corsi
Senior Trainer & Learning Advisor
Skilla
Mainstage
Live Show!
Surprise Guest
Start the Future
The communicators of the future and CC2035 Table Key skills
In a context shaped by rapid transformations—between AI, climate change, and shifting global balances—anticipating the future becomes a lever for making better decisions today. This talk presents the results of a research project conducted by Sapienza University of Rome in collaboration with A2A, which led to the publication of the book “The Communicators of the Future.” Through interviews with experts and the use of futures studies methods, the CC2035 Table was developed—a map of the key skills required of the new “architects of meaning” in marketing and communication in 2035
Alessio Di Leo
Assistant Professor
Sapienza Università di Roma
GovTech
Alessandro Oppo
Host, Democracy Innovators Podcast
Management & Leadership
How to build your first Sales Team
There isn’t a set plan for creating your first sales team. Founders and leaders haven’t been shown how to start from scratch and grow their sales teams successfully. There are lots of resources available later on, but the initial, ambitious phase of building and scaling your first sales team is often a mystery. If these mistakes aren’t addressed, they can cause problems later on and damage your company. With over 150 founders who have helped scale their sales teams, Matteo will introduce you to the most effective plan to move from zero to one and then scale up your sales process and team. You’ll learn frameworks, processes and real-life mistakes you can avoid and fast track your company revenue.
Matteo Papaluca
Founder
Inscaler
Future of Work
Human + Agentic AI Operating Model: the new playing field for HR
The adoption of Agentic AI in HR is where HR strategy, work redesign, and systems architecture converge. In this talk, we will show how to build a Human+AI operating model for HR: from redesigning processes and roles between people and agents, to the data and components needed to implement agentic systems, all the way to the conditions required to move from experimentation to solutions that are adopted and create value for both people and the organization.
Future of Work
Human + Agentic AI Operating Model: the new playing field for HR
The adoption of Agentic AI in HR is where HR strategy, work redesign, and systems architecture converge. In this talk, we will show how to build a Human+AI operating model for HR: from redesigning processes and roles between people and agents, to the data and components needed to implement agentic systems, all the way to the conditions required to move from experimentation to solutions that are adopted and create value for both people and the organization.
Among the +90 educational stages of WMF 2023, some will be entirely dedicated to the world of Work, HR and Digital Skills: within them, there will be speeches by Italian and international experts, HR managers and labour consultants.
Already active on the WMF web app is the recruitment service through which in-person interviews can be arranged during the three-day Festival, facilitating the matching between digital professionals and companies with open job positions that will be at the Fair.
The Expo Area will feature Thematic Districts dedicated to various sectors including martech, e-commerce, tourism and more: areas where you can present your products and services, or meet and get to know new realities by getting in touch with companies, agencies and players from all over the world.
Join the Digital Job Fair
Get access to all Digital Job Fair events with the Full Ticket, available in both 3-Day and 1-Day options for single-day access.
For those who want to access the most comprehensive educational program in the world on AI, Digital and Tech innovation and experience the entire WMF without limits: from the Educational Stages to the Exhibition Area with B2B meetings, up to the Mainstage with concerts and live shows.
For those who want to access the most comprehensive educational program in the world on AI, Digital and Tech innovation and experience the entire WMF for 1 day: from the Educational Stages to the Exhibition Area with B2B meetings, up to the Mainstage with concerts and live shows.
Discover the opportunities for your business
Sponsorship opportunities
Present your products and services for the digital world, organize dedicated events such as internships, hackathons, workshops, and speeches, activities for brand visibility at the Fair, as well as customized slots on the Mainstage. Choose the solution that best suits your needs!
Bring your business to the Expo Area: here, companies can make themselves known, and growing businesses can engage with experts to kickstart their online presence. Book your stand now and secure a high-visibility space.
Discover how to maximize your business opportunities: organize B2B meetings, expand your network, and connect with thousands of professionals and key industry players. In the last edition, +670 exhibitors chose WMF.
With the aim of bridging the gap between supply and demand of jobs, promoting employment, especially among the youth, and offering concrete matching opportunities, this year WMF - We Make Future is a member of the European Union's "Digital Skills and Jobs Coalition." This project brings together the best international entities with the aim of addressing the issue of the lack of digital skills in Europe and making Europeans "digitally aware citizens."
Participate in the Digital Job Fair
Please fill out the form and let us know through which initiatives you would like to participate, or propose your idea of collaboration within WMF 2026.
Our team will review your proposal and get back to you to discuss the best ways for your organization to participate.
JUNE 24 · 25 · 26, 2026 BOLOGNAFIERE WMF - We Make Future
