The Digital Job Fair is a series of events and initiatives at the WMF entirely dedicated to the digital job market, its professionals and organizations, and the skills needed to navigate it effectively.
At WMF 2026, scheduled from June 24 to 26 at BolognaFiere, companies with open positions and digital professionals seeking employment will once again have the opportunity to meet and connect through the Fair’s various business and networking events.
Job interviews will be available through the Digital Job Placement service, alongside B2B meetings, Speed Meetings, digital training on numerous Innovation topics, and AI and its applications in the workplace: valuable moments for companies looking for ICT talent, senior professionals, creators, junior resources, and students entering the job market.
Subscribe to the WMF newsletter to receive all updates on the next edition and discover below how to actively contribute to its development.
The “Startup & VC Plenary” stage at WMF - We Make Future 2026 is the space where the concept of Build What Matters takes shape: a meeting ground for startups, SMEs, investors, and corporates from all over the world, united by the desire to generate real impact.
Through panel discussions and continuous dialogue, the program explores the evolution of the innovation ecosystem, bridging global scenarios, local opportunities, and Italian success stories.
Backend & Cloud
The stage dedicated to backend development and cloud infrastructure, sponsored by DEVPUNKS, where scalability, performance, and modern architectures take center stage.
Here you’ll find best practices, real-world use cases, and solutions to design robust, distributed systems ready for the future.
Sponsored by
Digital Marketing & Business Solutions
The stage dedicated to digital marketing strategies and business solutions, where innovation meets performance and growth.
Here you’ll discover tools, case studies, and insights to optimize campaigns, drive results, and scale your business effectively.
Machine Learning
The stage dedicated to Machine Learning, focusing on techniques, models, and practical applications in real-world projects.
Here you’ll explore expert insights and case studies to understand how to implement effective ML solutions.
Advertising
The stage dedicated to digital advertising, focusing on advanced tracking, complex funnels, and high-performing campaigns in key sectors such as healthcare.
Here you’ll explore real case studies and practical tools to optimize your advertising strategies and maximize results.
Start the Future
The stage dedicated to inspiring and guiding participants toward the future, focusing on innovation, leadership, and new opportunities.
Here you’ll discover vision, ideas, and insights to shape your path and anticipate the changes ahead.
Content Marketing
The stage dedicated to content marketing and digital storytelling, focusing on micro-content, communities, and using AI to tell authentic stories.
Here you’ll explore practical methods, case studies, and tools to create effective and engaging content even in fast-paced, complex contexts.
Startup Arena
The stage dedicated to founders who design innovative solutions to the major challenges of the future.
Robotics & Physical AI
The stage dedicated to robotics and AI applied to the real world, focusing on hands-on projects and building intelligent robots.
Here you’ll explore demos, workshops, and real-world cases to see how AI can be applied to the physical world in innovative and engaging ways.
Social Media Strategies
The stage, powered by Social Media Strategies, dedicated to social media strategies in the age of the endless feed, where attention is the real competitive advantage.
Here you’ll discover practical insights, emerging trends, and tools to create effective and engaging content.
Part of
AI Marketing
The stage dedicated to using AI in marketing, focusing on continuous simulations, campaign optimization, and data-driven decision making.
Here you’ll explore practical examples and tools to transform marketing strategies, test concepts in real time, and enhance results.
Search & AI
The stage dedicated to the evolution of search in the AI era, where SEO, new answer engines, and digital visibility converge.
Here you’ll explore strategies, case studies, and tools to optimize your online presence across traditional search and AI-driven systems.
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AI Commerce
The stage dedicated to artificial intelligence applied to e-commerce, covering innovative strategies, personalization, and sales optimization.
Here you’ll explore case studies and practical tools to transform e-commerce with AI and maximize business results.
AI & Business Transformation
The stage dedicated to providing a vision of how Artificial Intelligence will shape the future of work, business processes, and society.
Here you’ll explore perspectives, insights, and real examples to understand how AI could transform the world ahead.
Sponsored by
Music & Art
The stage dedicated to the future of music and art, focusing on AI, creativity, and innovations in festivals and live performances.
Here you’ll explore AI tools for music, artist promotion, and event management, along with insights to discover new artistic expressions.
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Entrepreneurship
The stage dedicated to the future of entrepreneurship, focusing on trust, learning, and new business models in the AI era.
Here you’ll explore ideas, tools, and perspectives to innovate and lead change in the startup and business world.
Partner Events
Coding Frontend
The stage dedicated to frontend development, focusing on new AI-driven coding paradigms and autonomous workflows.
Here you’ll explore real examples and innovative tools to automate testing and optimize the development of modern interfaces.
Data & Analytics
The stage dedicated to data analysis and using AI to extract deep insights and predict future trends.
Here you’ll explore real case studies and practical tools to turn data into a competitive advantage and optimize business performance.
AI Solutions
The stage dedicated to advanced AI solutions, focusing on scalable, human-centric platforms for enterprise applications.
Here you’ll explore real examples, strategies, and tools to design and implement effective and sustainable AI solutions.
GovTech
The stage where power dynamics are redefined in the age of AI.
From new forms of democracy to geopolitical shifts, from the future of work to next-generation cities, this stage brings together institutions, policymakers, companies, and research leaders to explore how technology and AI are reshaping rules, processes, and decision-making models.
From AI in justice and security to innovation diplomacy, from agentic government to new urban and regional governance models: not just vision, but direction.
To understand who will lead change — and how.
Management & Leadership
The stage dedicated to leadership and management in the AI era, focusing on strategies to lead teams and complex processes.
Here you’ll explore real cases, insights, and tools to innovate, make effective decisions, and develop visionary leadership.
Journalism
Lo stage dedicato al futuro del giornalismo, tra innovazione digitale, AI e nuovi format narrativi.
Qui troverai prospettive, casi studio e insight da giornalisti e creator per comprendere l’evoluzione del settore.
Content Creators
The stage dedicated to digital creators, YouTubers, and artists, where creativity and storytelling become practical tools to engage audiences. Part of the Social Media Strategies event and built with the support of industry agencies, this stage offers practical examples, personal experiences, and insights to grow as a content creator and build your community.
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EduTech
The stage dedicated to innovation in education, focusing on AI, cognitive mentoring, and lifelong learning.
Here you’ll explore practical examples and case studies to understand how technology can support and enhance human learning.
UX & UI
The stage dedicated to user experience and interface design, in partnership with Architecta, focusing on practical strategies to create intuitive and engaging digital products.
Here you’ll explore real examples, case studies, and expert tips to design top-level user experiences.
In partnership with
Space Economy
The stage dedicated to the space economy, focusing on innovations, opportunities, and technologies shaping the future of space.
Here you’ll explore insights from experts and industry mentors, and real-world cases to understand the dynamics of orbital and beyond-Earth economies.
Impact To Business
The stage dedicated to impact business models, which focuses on the inseparable link between profit and sustainability.
Here you will find outstanding case studies and strategies for implementing regenerative models, offering an in-depth overview of positive-impact growth opportunities.
Tech For Business
The stage dedicated to technological innovation for business, focusing on tools and strategies to grow startups and companies.
Here you’ll explore talks by founders and CEOs, real-world cases, and practical insights to apply technology effectively and strategically.
Mainstage
The Mainstage is the heart of WMF - We Make Future. It is the festival’s primary stage, hosting a dynamic lineup of keynotes, panels, and roundtables focused on future trends, alongside live shows, entertainment, and exclusive product launches. It is a space for deep-seated reflections and interviews on innovative topics with high social impact.
As the symbolic gathering place for the WMF Community, the Mainstage brings together leading global players and experts to explore the frontiers of technology and society. Together, we chart the course toward a better, shared, inclusive, and sustainable future.
The program is currently under development and may be subject to changes and updates.
Digital Strategy
The stage dedicated to innovative digital strategies, focusing on digital media, AI, and new adaptive growth models.
Here you’ll explore insights, case studies, and tools to plan effective campaigns and tackle the ever-evolving digital landscape.
Brand Strategy
The stage dedicated to brands and corporate strategy in the AI era, focusing on AI literacy, the ability to guide intelligent systems, and creating real competitive advantage.
Here you’ll explore practical insights, case studies, and tools to understand how AI can transform brand management and strategic communication.
Future of Work
The stage dedicated to the future of work, focusing on AI, new organizational models, and emerging skills.
Here you’ll explore insights, real-world cases, and strategies to prepare for professional changes and innovate the way we work.
Cybersecurity
The stage dedicated to cybersecurity, focusing on AI to optimize threat modeling and assist security architects in risk analysis.
Here you’ll explore case studies, tools, and strategies to protect complex systems and reduce cognitive load in managing cybersecurity.
Legal Tech
The stage dedicated to legal innovation, focusing on AI, algorithms, and digital systems applied to law and regulatory compliance.
Here you’ll explore case studies, best practices, and insights to understand how technologies are transforming the legal sector and supporting businesses and professionals.
Book Presentation
In this stage, visionary authors will present their books on digital and social innovation and the future of marketing. A unique opportunity to discover new ideas and perspectives through stimulating dialogues and in-depth discussions on cutting-edge topics.
The goal: to inspire reflection and personal growth by exploring the narratives that will shape the future.
Agentic AI
The stage dedicated to Agentic AI and Agentic Experience Architectures, focusing on context-aware, adaptive intelligent systems that go beyond single-task automation.
Here you’ll explore examples and concepts on structuring autonomous AI flows for complex, personalized user experiences.
Non-Profit
The stage dedicated to technology for the non-profit sector, focusing on digital tools, VR, and video games to enhance social impact and resilience.
Here you’ll explore practical examples and innovative projects to support education, inclusion, and social action through technology.
Fintech & Digital Assets
The stage dedicated to the future of finance and fintech, focusing on AI, payment innovations, and new business models.
Here you’ll explore insights and perspectives on how technology is transforming the financial sector and the emerging opportunities for companies and startups.
Innovation Film Fest
The stage dedicated to innovative cinema and audiovisual content, focusing on digital storytelling, emerging technologies, and narratives exploring the future.
Here you’ll explore screenings, case studies, and discussions with directors and creatives to discover new forms of cinema and media.
Digital Health
The stage, in partnership with FONDAZIONE GIMBE, dedicated to digital innovation in healthcare, focusing on AI, molecular modeling, and tools to improve treatments and hospital processes.
Here you’ll explore expert talks, case studies, and innovative projects to see how technology is transforming health and medicine.
In partnership with
Social Advertising
The stage dedicated to social advertising, focusing on advanced performance measurement, experimentation, and creative optimization across major platforms.
Here you’ll explore real case studies, testing frameworks, and repeatable workflows to improve conversions, ROAS, and campaign impact.
Part of
AI Tourism
The stage dedicated to Artificial Intelligence applied to tourism, focusing on experience personalization, data analysis, and service innovation.
Here you’ll explore case studies, tools, and strategies to transform the travel industry and enhance the traveler experience.
Geopolitics
In an era of global shifts and evolving balances, the Geopolitics Stage provides a compass for navigating international dynamics. This space is dedicated to analyzing global scenarios, new power structures, and the challenges reshaping the boundaries of politics and economics. It is a vital meeting point for understanding the forces governing our present and anticipating the developments of an increasingly interconnected future.
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Tech & Digital Insights
The meeting point between technological evolution and strategic vision. This stage is designed to explore the digital tools and trends redefining the market, providing the instruments needed to drive change. Through the voices of entrepreneurs, founders, and managers, you will discover real-world case studies and operational insights to transform innovation into a concrete competitive advantage.
There are no sessions in the selected stage on this day.
Mainstage
Co - Hosting
Veronica Maffei
Journalist
Cosmano Lombardo
Chairman
WMF - We Make Future
Guglielmo Scilla
Content Creator
Mainstage
Live Concert!
I Patagarri
Mainstage
Opening Ceremony WMF 2026!
Surprise Guest
Mainstage
Welcome to WMF 2026!
Cosmano Lombardo
Chairman
WMF - We Make Future
Mainstage
Institutional Greetings
Vincenzo Colla
Vice President with responsibility for Economic Development and Green Economy, Energy, Vocational Training, University and Research
Emilia-Romagna Region
Mainstage
AI and Digital Industry: The European Vision for the Future
Lucilla Sioli
Director for "Artificial Intelligence and Digital Industry"
Directorate-General CONNECT, European Commission
Mainstage
Title Soon Online
Surprise Guest
Mainstage
Enabling the Future of Innovation: From Research to Industry Impact
Alberto Sangiovanni Vincentelli
Professor of EECS
University of California, Berkeley
Start the Future
To Care, to Bear Witness, to Resist
During a humanitarian emergency, in contexts marked by conflict, hunger, and violence, words become an integral part of medical action. Denouncing injustice, bearing witness to survivors' stories, and celebrating their resilience is a form of care, especially in the many places far from the media spotlight. This is what the field staff of Doctors Without Borders (MSF) learn—a humanitarian organization that, for over 50 years, has combined medical action with the act of bearing witness. When silence is more terrifying than bombs or epidemics, words can become both healing and defense.
Francesca Fiorini
Medical Coordinator
Medici Senza Frontiere
Mainstage
Title Soon Online
Dell Technologies
Mainstage
Title Soon Online
H.E Abdulla Ali Ateeq Obaid Alsubousi
Ambassador of the United Arab Emirates to The Republic of Italy
Embassy of the United Arab Emirates
Mainstage
Building Reliable AI at Global Scale
Tiarne Hawkins
AI Leader & Host
You & AI - Stealth Mode
Start the Future
Building Revenue Engines for Impact: from Mission to Measurable Growth
Mission-driven organizations rarely fail for a lack of vision. They fail for a lack of structure in growth. After more than 15 years between international corporates and non-profits, building teams that have generated millions of euros for environmental and social projects, I have learned that impact is not scaled with enthusiasm, but with architecture: clear objectives, defined roles, sales and fundraising systems, strategic partnerships, and results-oriented leadership. In this session, I will share the practical framework I use to transform mission into sustainable growth, without compromising identity and credibility. We will talk about revenue engines, corporate partnerships, team organization, and the main mistakes that block impact-driven entities when they try to grow. This is not a motivational talk. It is an operational method for those who truly want to scale.
Susanna Finardi
Head of Corporate Partnerships | Executive Growth Advisor
Oxfam
AI & Business Transformation
Where is AI?
Massimo Chiriatti
Chief Technical & Innovation Officer
Lenovo
EduTech
Competenze digitali per una cittadinanza inclusiva accesso, lavoro e nuove professionalità nell’era dell’AI
Le competenze digitali rappresentano oggi una condizione essenziale per partecipare pienamente alla vita sociale, accedere ai servizi, entrare o rimanere nel mercato del lavoro e comprendere l’impatto delle nuove tecnologie. La diffusione dell’Intelligenza Artificiale rende questa sfida ancora più urgente: non si tratta solo di formare specialisti, ma di accompagnare cittadini, lavoratori, studenti e organizzazioni nello sviluppo di strumenti critici, culturali e professionali adeguati al cambiamento. Il panel approfondisce il tema dell’accesso e dell’inclusione digitale, analizzando il ruolo delle istituzioni, delle fondazioni, della formazione e delle politiche pubbliche nel contrastare il digital divide e nel promuovere nuove opportunità di crescita. Al centro del confronto: alfabetizzazione digitale, competenze AI, formazione continua, nuove professionalità e modelli di collaborazione tra pubblico, privato e società civile.
Pasquale Popolizio
Esperto di Competenze Digitali
Dipartimento per la Trasformazione Digitale
Mattia Fantinati
President - IGF Italia, Board Member - IGF World at UN
Francesco Di Costanzo
President
Fondazione Italia Digitale
Mainstage
Beyond Every Border: War and Society in the Technological Age
Cecilia Sala
Journalist
Chora News
GovTech
Democrazia nell’era dell’AI: informazione, consenso e nuovi equilibri di potere
L’evoluzione dell’intelligenza artificiale e delle piattaforme digitali sta ridefinendo in modo profondo i processi democratici, incidendo sulla produzione e distribuzione dell’informazione, sulla formazione del consenso e sugli equilibri tra cittadini, istituzioni e attori privati. In un contesto in cui dati, algoritmi e modelli predittivi influenzano sempre più il dibattito pubblico, emergono nuove sfide legate alla trasparenza, alla qualità dell’informazione e alla tutela dei diritti fondamentali. Il panel mette a confronto prospettive accademiche, istituzionali e operative per analizzare i rischi e le opportunità di questa trasformazione e riflettere sul futuro della democrazia nell’era digitale.Modera: Antonello Barone
Antonello Barone
Ideatore del Festival del Sarà - Dialoghi sul futuro
MODERATORE
On. Riccardo Magi
Member of the Constitutional Affairs Committee
Italian Chamber of Deputies
Oreste Pollicino
Full Professor of Constitutional Law
Bocconi University
Marco Cappato
President
Eumans
Salvatore Borghese
Senior Analyst
Youtrend
Start the Future
Pegah Moshir Pour
Activist & Writer
Mainstage
Title soon Online
Randa Ghazy
Journalist, Author & Media Specialist
Mainstage
Closing Session 1!
Day 1
Start the Future
From artificial intelligence to hybrid intelligence: new ideas for better interaction with AI Technologies
We live alongside machines that write, suggest, diagnose, and make decisions with us. But the real question is not how intelligent these systems are: it is what we become when we learn to use them at their best. Focusing on how to design better hybrid intelligence encourages us to move beyond both enthusiasm and fear, and allows us to understand how to build more lucid and responsible collaborative relationships between people and the technologies they use to work, stay informed, and create value.
Federico Cabitza
Associated Professor & Co-Founder
Università Milano-Bicocca & RedOpen SRL
EduTech
Organization is social complexity. For a complex synthesis between intelligences, both natural and artificial, and ecosystems.
The talk explores complexity as a constitutive dimension of the social and the living, transcending the myths of total control and rationality. In the age of AI, it is necessary to rethink systems of thought and epistemologies, healing the rift between the human and the technological. The future belongs to "hybrid figures" and managers of complexity: professionals capable of inhabiting boundaries and integrating transversal knowledge to govern the unpredictable and generate true innovation.
Piero Dominici
Professor & Scientific Director
CHAOS: International Research & Education Programme - Univ. of Perugia
AI & Business Transformation
Matteo Mille
Chief Sales Enablement & Operations
Microsoft Italia
GovTech
Attrattività urbana: come le città competono su talenti, innovazione e qualità della vita
Le città sono oggi al centro di una competizione crescente per attrarre talenti, imprese e nuove opportunità di sviluppo. In questo scenario, l’innovazione urbana si intreccia con qualità della vita, servizi, politiche giovanili e modelli di sviluppo economico, ridefinendo il ruolo delle amministrazioni locali. Dalla valorizzazione degli ecosistemi imprenditoriali all’economia della notte, fino al marketing territoriale e alla trasformazione dei servizi, il panel mette a confronto esperienze e strategie per comprendere come le città stanno costruendo la propria attrattività nel contesto contemporaneo.Modera: Antonello Barone
Antonello Barone
Ideatore del Festival del Sarà - Dialoghi sul futuro
MODERATORE
Nello Iacono
Coordinator of Repubblica Digitale
Department for Digital Transformation
Layla Pavone
Innovation Technology Digital Transformation Board
Municipality of Milan
Marco Battino
Councillor for Universities, Youth Policies, Entrepreneurial Development, Night-Time Economy, and Civic Volunteering
Municipality of Ancona
Francesco Brianzi
Councillor for Youth Policies, Universities and Research
Municipality of Piacenza
Start the Future
Davide Dattoli
Founder & Executive Chairman
Talent Garden
GovTech
AI, ricerca e formazione: come cambiano università e competenze nel nuovo scenario tecnologico
L’intelligenza artificiale sta ridefinendo profondamente il ruolo delle università, incidendo sui modelli di ricerca, sui percorsi formativi e sulle competenze richieste dal mercato. In questo scenario, gli atenei sono chiamati a ripensare il proprio posizionamento come attori centrali negli ecosistemi dell’innovazione, capaci di formare nuove professionalità e di guidare lo sviluppo tecnologico. Il panel mette a confronto due prospettive di vertice per analizzare come cambiano didattica, ricerca e collaborazione con le imprese, e quali sfide attendono il sistema universitario nel contesto dell’evoluzione dell’AI.Modera: Antonello Barone
Antonello Barone
Ideatore del Festival del Sarà - Dialoghi sul futuro
MODERATORE
Daniele Rocchi
Vice-Rector for Technology Transfer and Corporate Relations
Politecnico di Milano
Marco Pironti
Vice Rector for Innovation and Knowledge Valorisation
University of Torino
Paolo Spagnoletti
Vice Director
AI4Society Research Center, Luiss Guido Carli
Flavio Deflorian
Rector
University of Trento
Start the Future
The synthetic truth: trust, deepfakes, and the future of information in the age of AI
Deepfakes are redefining the boundary between what is real and what is false. Through a study on users’ reactions to AI-generated content distributed by sources perceived as trustworthy, we will explore how trust is built in the age of synthetic media. Even when flagged, deepfakes are often misunderstood or ignored, amid polarized emotions and limited critical awareness. What happens to truth when everything can be generated?
Elvis Tusha
Senior AI Consultant & Divulgatore
Freelance
EduTech
Beyond the headset: how emotion-aware AI is reshaping immersive workforce training
XR training is no longer just about putting on a headset. The XR2Learn project (Horizon Europe) has built and validated AI systems that detect learners' educational state in real time - adapting challenge, pace, and content dynamically. From no-code authoring tools to open-source affective AI models, discover success stories of how immersive, human-centric learning is becoming accessible to SMEs, educators, and training providers across Europe.
Alessandra Antonaci
Strategic Programme Executive
European Association of Distance Teaching Universities
Ioannis Chatzigiannakis
Full Professor
Sapienza University of Rome
AI & Business Transformation
From Digital Transformation to AI Transformation
Most organizations are still running digital transformation programs inside an operating model built for human limitations. They made existing processes faster and more visible, but the underlying structure - siloed roles, narrow specialization, and fragmented decision-making - remained largely unchanged.AI transformation is different. It doesn’t just accelerate work; it removes the constraints that made the old model necessary. When systems can hold and connect knowledge across domains that no human can master simultaneously, the old boundaries between functions and disciplines start to lose their purpose. Execution can be handled by agents. Human work shifts toward orchestration, judgment, and defining outcomes rather than performing tasks.This is not an efficiency story. It is an architectural one. Organizations that continue using AI primarily to reduce headcount or speed up existing processes will stay trapped in the logic of the past. Those that redesign how work is structured around what AI can now do will move from an economy of reduction to one of creation -discovering new possibilities instead of simply optimizing what already exists.The real transformation begins when leaders stop asking how AI can improve the current model, and start asking what the model should become.
Yuval Dvir
Commercial Executive
SandboxAQ
Start the Future
Building Scalable Control Systems for Next-Generation Quantum Computers
Quantum computing is not only qubits and algorithms: control electronics is the layer bridging quantum and classical, and a determinant of scale. Drawing on a decade at Zurich Instruments, this talk frames the four challenges for next-generation control: fidelity, real-time error correction, cost per qubit, and software scaling. It closes with an industry view on how vendors, integrators, and end users must co-evolve the stack to unlock the Second Quantum Revolution.
Andrea Orzati
CEO
Zurich Instruments
GovTech
Diplomazia dell’innovazione: il ruolo dell’Europa tra tecnologia, startup e geopolitica
In uno scenario globale sempre più competitivo, l’innovazione tecnologica è diventata una leva strategica di politica internazionale, capace di ridefinire equilibri economici, relazioni tra Stati e dinamiche di sviluppo. In questo contesto, l’Europa è chiamata a rafforzare il proprio ruolo attraverso una combinazione di policy, investimenti e strumenti di diplomazia economica, valorizzando startup, imprese e centri di ricerca. Il panel mette a confronto prospettive europee e nazionali per analizzare come tecnologia e innovazione stiano entrando nelle strategie geopolitiche e quali opportunità si aprono per l’ecosistema europeo nel contesto globale.Modera: Antonello Barone
Antonello Barone
Ideatore del Festival del Sarà - Dialoghi sul futuro
MODERATORE
Lucilla Sioli
Director Artificial Intelligence and Digital Industry
European Commission
Sergio Strozzi
Head of Innovation, Technology and Startups
Ministero degli Affari Esteri
Start the Future
Responsible, Inclusive, Viable: Rethinking AI for a Sustainable Future
The current trajectory of AI is increasingly unsustainable -- the growing computational demands of AI systems carry significant environmental impacts, the deployment of AI can reinforce and amplify existing inequities, and the escalating costs of developing and maintaining large-scale AI models raise concerns about long-term viability and equitable access. Together, these challenges suggest the need to rethink how we design, build, and deploy AI systems—prioritizing broader sustainability considerations to ensure that future AI innovation is responsible, inclusive, and viable over the long term.
Sasha Luccioni
AI and Climate Researcher
EduTech
From professors to cognitive mentors: Preparing leaders for an AI-shaped workforce
The Strategic Communications Master's program at National University piloted a model to integrate AI into the curriculum. Over 4-week courses, AI literacy became a core leadership skill. Through "cognitive mentoring," students navigated bias and privacy while documenting their reasoning. Results showed increased ethical awareness and human connection. By moving from policing to mentoring, the framework prepares leaders to use AI critically without outsourcing their thinking.
Federica Fornaciari
Professor | AI & EdTech Researcher
National University in San Diego
GovTech
Dalle policy all’impatto: come le Regioni guidano la trasformazione digitale e sociale
Le Regioni sono oggi tra i principali attori nell’implementazione delle politiche di innovazione, chiamate a tradurre strategie e indirizzi in interventi concreti su digitale, lavoro e inclusione sociale. In questo scenario, la sfida non è più solo definire policy, ma misurarne l’impatto reale sui territori e sui cittadini, integrando innovazione tecnologica e welfare. Il panel mette a confronto esperienze e approcci diversi per analizzare come le amministrazioni regionali stanno guidando la trasformazione digitale e sociale, tra attuazione, risultati e modelli replicabili.Modera: Antonello Barone
Antonello Barone
Ideatore del Festival del Sarà - Dialoghi sul futuro
MODERATORE
Fabiola Gallo
Coordinator for “Case del Made in Italy” and Business Innovation
Ministry of Enterprises and Made in Italy
Valentina Cera
Secretary Councillor of the Presidency Office of the Regional Council
Piedmont Region
Alberto Lenzi
Councillor for Labour and Technological Innovation
Tuscany Region
Mainstage
Live Show!
Francesco Cavestri
pianist, composer and producer
Start the Future
You can’t say anything anymore… or can you? Marketing, Journalism and Publishing in conversation
A round table bringing together journalism, marketing, and entertainment to explore the role of language in shaping social perception. Through case studies and real-world examples, the panel addresses topics such as neurodivergence, gender stereotypes, body shaming, and racism in contemporary media and communication. Moving across news, advertising, and digital content, the session combines critical analysis, practical insights, and satire.
Marianna Tramontano
Consulente di Marketing Digitale & Comunicazione
Marketing On Demand
Daniela Losini
Art Director & Gender Editor
Grazia Factory
Valentina Ternullo
Giornalista & Senior Content Producer
Radio 24
Assane Diop
Content Creator & Comico di Zelig
AI & Business Transformation
Abby: ABB's Internal, Award-Winning AI Platform
The session illustrates how ABB moved from a Gen AI proof‑of‑concept to a scalable platform adopted by 40,000+ employees, driving a shift in mindset and ways of working. The audience will learn about: -Technology setup: how Abby is built, secure cloud hosting of 15 LLMs, privacy, compliance and system integrations. Capabilities and adoption: user features, Agent Marketplace, APIs, and adoption at scale. Governance and education: global rollout in an agile, decentralized organization supported by education initiatives.
Giulio Pizzuto
Global Digital Marketing Leader
ABB
Simone Zambetti
Data Science Manager
ABB
EduTech
Title in progress!
Jessica Redeghieri
Educational Manager
Girls Code It Better
Mainstage
Opening Session 2!
Day 1
Mainstage
Rockin’1000: When a Thousand People Become One Band – From a Wild Idea to a Global Movement
Fabio Zaffagnini
Founder
Rockin'1000
Mainstage
Title soon online
Arthur Gebhardt
Senior Manager Business Development & New Technologies
GETEC PARK.SWISS
Mainstage
Decoding Geopolitics
Al Jazeera
Start the Future
The Pink Tax: The Price of "Tech for Her"
Why does a splash of rose gold often cost an extra 20%? From pastel laptops to "feminine" smartwatches, tech marketed to women frequently carries a steeper price tag without any boost in technical specs. How does the "Pink Tax" manifest in the digital age, and in what ways do superficial aesthetic shifts mask price gouging? What is the psychology behind gendered branding, and why should "shrinking and pinking" a gadget result in a premium? This session explores how we can demand equity in both hardware and the price tag.
Sana Afouaiz
Founder & CEO
Womenpreneur
Mainstage
Diplomacy and sustainability: how to create a global open innovation ecosystem
A. Burak Dağlıoğlu
President
Investment and Finance Office of the Presidency of the Republic of Türkiye
EduTech
Learning the Future Through Play: Educating Children on Environmental Respect
Children learn naturally through play, relationships, and hands-on experiences—and this is where the future of our planet begins. With Paper Eco’s “Educhiamo il Futuro” (Educating the Future), we rediscover the value of social and creative activities that foster environmental awareness, empathy, and collaboration. This educational and social project puts new generations at the center, guiding them toward a more responsible, sustainable, and human culture.
Luca Marton
Partner
Paper Eco Srl
AI & Business Transformation
Tiarne Hawkins
AI Leader & Host
You & AI - Stealth Mode
Mainstage
Title Soon Online
Francesca Albanese
UN Human Rights Council Special Rapporteur
Mainstage
Stereotypes, Irony, and Other Serious Matters
Pierluca Mariti
Comedian
Mainstage
The Future of AI Infrastructure: Bologna and the European AI Ecosystem
Francesco Ubertini
President
Cineca
Mainstage
Robotic Natives: Imagining a World Shared with Robots
Manuel Catalano
Head of the NuBots Research Unit and Coordinator of JOiiNT LAB
Istituto Italiano di Tecnologia
Mainstage
Title Soon Online
Luca Carabetta
Country Manager Italy
Trade Republic
Mainstage
The Future of Banking and Digital Payments
Klarna
Mainstage
Title Soon Online
Giuseppe Lombardo
Deputy Public Prosecutor
Court of Reggio Calabria
Mainstage
The New Public Information Architecture: AI, Media, and Politics
Corrado Formigli
Journalist
La7
Mainstage
Closing Day 1!
Day 1
Start the Future
Program in progress!
New Speakers Coming Soon
AI & Business Transformation
Program in progress!
New Speakers Coming Soon
Mainstage
Co - Hosting
Cosmano Lombardo
Chairman
WMF - We Make Future
Veronica Maffei
Journalist
Alicia Hanf
Head of Institutional Ecosystem Partnerships
LG NOVA - LG Electronics
Mainstage
Live Concert!
N.A.I.P - nessun artista in particolare
Mainstage
Opening Ceremony - Day 2!
Surprise Guest
Mainstage
Institutional Greetings
Elena Mazzoni
Regional Minister for the Digital Agenda, Promotion of a Culture of Legality, Poverty Reduction, and the Solidarity Economy
Emilia-Romagna Region
Dimitri Tartari
Director of Digital Agenda Policies
Emilia-Romagna Region
Elisabetta Bracci
Manager
Service Innovation Clust-ER
Mainstage
The Business of Global Success: Music, Brands and Leadership
Mathew Knowles
Founder & CEO, Strategic Consultant, Keynote Speaker, and Corporate Trainer
Music World Entertainment (MWE)
Mainstage
Humanistic Capitalism: Enterprise, Sustainability, and the Creation of Human Value
Brunello Cucinelli
Founder & Chief Executive
Brunello Cucinelli
Mainstage
Living the Future: The City of the Fourth Space
Maurizio Carta
Councillor for Urban and Strategic Territorial and Coastal Planning
Municipality of Palermo
Start the Future
Reclaiming Our Shared Humanity: Navigating Global Fragility Through Dialogue, Dignity, and Collective Responsibility
In an era where international law is increasingly undermined, multilateral trust is eroding, and power rivalries threaten global stability, the very fabric of our shared humanity is being tested. Dr. Siyabulela Mandela’s keynote explores how today’s fractured world can rediscover its moral compass by re-centering diplomacy on empathy, justice, and mutual respect. Drawing from the legacies of peacebuilding and the enduring wisdom that liberty and humanity are inseparable, this address calls for a renewed commitment to bridge divides between North and South, state and citizen, progress and principle. Through a lens of diplomacy, human rights, and humanitarian action, Dr. Mandela will illuminate how inclusive dialogue and collective responsibility can reshape the international system, not merely to manage crises, but to transform fragility into an opportunity for lasting peace, shared prosperity, and restored global trust.
Siyabulela Mandela
Founder
Mandela & Associates Consulting
Mainstage
Ecological and Digital Transition: The Sustainable Future of Territories
Alfonso Pecoraro Scanio
President
UniVerde Foundation
Mainstage
Three Lessons from Two Decades Inside Google
Aprajita Jain
Chief Brand
Google
Start the Future
For us, by us: how no-code tools are empowering activism
I'll share how non-profit and grassroots organizers are using no-code tools to build powerful digital infrastructure for their movements. Drawing from my experience in digital organizing and no-code development, I'll show how these accessible technologies are revolutionizing activism by putting technical power directly in people’s hands. Through real-world examples and practical insights, I'll show how no-code solutions are helping build more sustainable and independent movements.
Alix Heuer
No-Code Strategist for Social Movements
Agence Rouge Le Fil
Future of Work
Fractured Reality
From human empathy to tech empathy: it has been a short step. New intelligences are all around us, and communication is becoming artificial. In other words, AIs are increasingly becoming true partners in communication and sense-making processes—both at work and in our personal lives. What are the new challenges on the horizon in a context where AI is increasingly becoming our "dialogue buddy"? What mindset must we refine to develop a dynamic of collaborAItion and the co-creation of value? A moment to reflect on how to communicate effectively (and stay human) in an augmented world.
Alberto Maestri
CEO
GreatPixel
Mainstage
Physical AI and the Future of Mobility between sustainability and automation
Marco Pavone
Director of Autonomous Vehicle Research
NVIDIA
Mainstage
Title Soon Online
Alberto Barachini
Undersecretary of State to the Presidency of the Council of Ministers with responsibility for Information and Publishing
Presidency of the Council of Ministers, Italy
GovTech
Guerra, tecnologia e nuovi equilibri globali: la sicurezza nell’era dell’innovazione
I conflitti contemporanei stanno cambiando natura: accanto alla dimensione militare tradizionale, emergono nuove forme di competizione basate su tecnologia, dati, infrastrutture critiche e controllo delle informazioni. Dalla guerra ibrida alla cyberwarfare, fino all’utilizzo dell’intelligenza artificiale nei contesti di sicurezza, il concetto stesso di conflitto si sta ridefinendo. In questo scenario, l’Europa è chiamata a rafforzare il proprio ruolo tra difesa, diplomazia e autonomia strategica, in un contesto internazionale sempre più instabile. Il panel mette a confronto prospettive istituzionali europee per analizzare come stanno cambiando le dinamiche della sicurezza globale e quali strumenti saranno necessari per affrontare le sfide dei prossimi anni.Modera: Antonello Barone
Luigi Di Maio
EU Special Representative for the Gulf region
European Union
Marco Bacini
Professor
LUM University
Enrico Della Gatta
Vice President of Geopolitics & Advocacy
FINCANTIERI
Mainstage
Title Soon Online
Filippo Caccamo
Comedian & Content Creator
Chimera Agency
Mainstage
Closing Session 1!
Day 2
Future of Work
The Agentic Enterprise: How Our Work Will Evolve in an Application Example
In the near future, organizations will radically alter their structure, with work teams hybridizing human personnel and AI agents. We shall observe how a real-world company is constructing its agentic team, what its "human" labor pyramid will entail, and which modes of interaction will be implemented, as well as how these will impact the company’s physical spaces. Finally, we will examine the potential psychological impact of labor heavily oriented toward interaction with "people-pleaser" AI Chats and autonomous agents of low empathy, sharing the guidelines and critical considerations raised by an AI-native company currently achieving this operational modality.
Paolo Pellegrini
Partner
Metyis
GovTech
AI, sicurezza e giustizia: come cambia il concetto di prova e indagine
L’evoluzione delle tecnologie digitali e dell’intelligenza artificiale sta trasformando in profondità il sistema della giustizia, ridefinendo il concetto stesso di prova, le modalità di indagine e il delicato equilibrio tra sicurezza e diritti fondamentali. In questo scenario, istituzioni, forze dell’ordine e legislatore sono chiamati a confrontarsi con nuove sfide legate all’affidabilità delle evidenze digitali, alla velocità dell’innovazione e all’adeguatezza dei modelli normativi. Il panel mette a confronto prospettive operative, istituzionali e legislative per delineare criticità, opportunità e traiettorie future di un sistema in piena trasformazione.Modera: Lorenzo Salmi
Lorenzo Salmi
CEO - Piave Digital Agency
MODERATORE
On. Debora Serracchiani
Member of the Justice Committee
Italian Chamber of Deputies
Amedeo Martina
Commander of the 3rd Section of the Information Technology Unit of the Special Operations Group (ROS)
Arma dei Carabinieri
Jacopo Berti
Co-Founder & CEO
Rozes srl
Start the Future
The communicators of the future and CC2035 Table Key skills
In a context shaped by rapid transformations—between AI, climate change, and shifting global balances—anticipating the future becomes a lever for making better decisions today. This talk presents the results of a research project conducted by Sapienza University of Rome in collaboration with A2A, which led to the publication of the book “The Communicators of the Future.” Through interviews with experts and the use of futures studies methods, the CC2035 Table was developed—a map of the key skills required of the new “architects of meaning” in marketing and communication in 2035
Alessio Di Leo
Assistant Professor
Sapienza Università di Roma
GovTech
Geopolitica dell’AI: potere, regole e nuovi equilibri globali
L’intelligenza artificiale è oggi uno dei principali fattori di ridefinizione degli equilibri globali, influenzando dinamiche di potere, modelli di governance e relazioni tra Stati. In questo scenario, la competizione tecnologica si intreccia con la definizione di regole, standard e strategie nazionali, dando forma a nuovi assetti geopolitici. Il panel mette a confronto prospettive accademiche e internazionali per analizzare come l’AI stia diventando una leva centrale di potere e quali implicazioni emergono per istituzioni, democrazie ed ecosistemi economici a livello globale.Modera: Lorenzo Salmi
Lorenzo Salmi
CEO - Piave Digital Agency
MODERATORE
Stefano Aterno
University Professor & Lawyer
Luiss Guido Carli
Andrei Baciu
Vice-President of the Committee on Defense, Public Order and National Security
Romanian Parliament
Gianluca Misuraca
Founder and Vice President
Inspiring Futures
Future of Work
Reprogramming Work in the Age of AI: Between Synthetic Collaborators, Epistemic Crisis, and New Meta-Skills
AI is redefining the way we work: 6 out of 10 individuals already perceive it as a collaborator. Phenomena such as sycophancy, epistemic relativism, and linguistic shifts demonstrate the extent of our exposure to new cognitive fragilities. Drawing upon data collected from 12,000 individuals and a global training program, I propose a framework to develop meta-skills, reflexivity, and critical capacity to maintain clarity and autonomy in the age of AI.
Stefano Besana
Partner | Human Capital
Deloitte Consulting
GovTech
Verso lo Stato agentico: come l’AI sta trasformando istituzioni e democrazia
L’intelligenza artificiale sta introducendo nuove modalità di funzionamento delle istituzioni, aprendo la strada a modelli decisionali sempre più automatizzati, data-driven e orientati all’efficienza. In questo contesto emerge il concetto di “Stato agentico”, in cui sistemi intelligenti affiancano – e in alcuni casi trasformano – i processi pubblici, dalla definizione delle policy alla gestione operativa. Il panel mette a confronto esperienze e visioni per analizzare come l’AI stia ridefinendo governance, partecipazione e accountability, e quali implicazioni si delineano per il futuro della democrazia.
Monica Palmirani
Full Professor of Legal Informatics
University of Bologna
Simone Maria Parazzoli
Co-Author
The Agentic State
Evelien Nieuwenburg
Co-Founder
Dembrane
Francesco Vecchi
Coordinator EU Civic AI
Eumans
Start the Future
Superinnovation: What It Really Takes to Build the Future
We live in an age of hyperinnovation: algorithms, data, and artificial intelligence are redefining the economy, work, and society. However, technological progress alone is not enough to generate development and competitiveness. In this conversation, Gianmario Verona and Daniele Manca offer a reflection on what makes authentic innovation possible: culture, strategic vision, organization, and the ability to transform change into the future.
Gianmario Verona
Full Professor of Innovation Management
Bocconi University
Daniele Manca
Deputy Editor-in-Chief
Corriere Della Sera
GovTech
Le imprese e la trasformazione digitale: sfide e opportunità nell'era dell'innovazione
Il panel esplorerà come le imprese affrontano la sfida della trasformazione digitale, analizzando le opportunità e le difficoltà derivanti dall'adozione delle nuove tecnologie, in particolare dell'intelligenza artificiale. Si discuterà di come le politiche europee possano supportare le PMI e le startup nell'integrazione delle tecnologie emergenti nei loro processi aziendali. I relatori condivideranno esperienze e visioni sull'impatto dell'innovazione tecnologica sul business, con focus sulle soluzioni pratiche per la competitività, la sostenibilità e la crescita in un contesto globale sempre più digitalizzato. Il panel offrirà anche un'opportunità di confronto sulle politiche pubbliche e sugli strumenti che facilitano la digitalizzazione delle imprese, con particolare attenzione agli sviluppi recenti in Europa.Modera: Kevin Carboni
On. Elena Donazzan
Vice-Chair of the committee on industry, research and energy
European Parliament
Mona Demaidi
Vice President for Artificial Intelligence
Arab American University
Future of Work
The Power of Soft Skills: Recruiting Future-Ready Technical Talent
In recruitment, the real challenge is no longer just finding technical expertise, but identifying individuals who can apply it with effectiveness, collaboration, and innovation. Today, soft skills have become the decisive factor for technical profiles. This session analyzes which soft skills are indispensable and how to evaluate them concretely: from the ability to adapt to evolving technologies and priorities without losing productivity, to the emotional intelligence required to collaborate in cross-functional teams and manage feedback or conflict. We will explore how to communicate complex ideas to non-technical stakeholders, present solutions persuasively, and leverage critical thinking to tackle challenges creatively. Through practical examples, we will demonstrate the impact of these skills on technical team performance and overall recruiting success.
Gaia Sartori
Talent Acquisition Manager
Alten
Mainstage
Live Show!
Surprise Guest
Future of Work
Born Digital, Powered by AI
AI is changing work. Gen Z is changing how we work. Together, they are rewriting the rules. This talk connects technology, people, and purpose to explore how work is being shaped in the age of AI — and why it is becoming more human, not less.
Carmen Iovieno
Cloud & AI Platform Specialist
Microsoft
Mainstage
Opening Session 2!
Day 2
Mainstage
Title Soon Online
Surprise Guest
Mainstage
Information and Journalism in the Digital Era
Enrico Mentana
Journalist & Director
La7
Start the Future
Signals from the Dark Universe: How We Search for What We Cannot See
Elena Pinetti
Astroparticle Physics
Simons Foundation
Mainstage
Bridging Capitalism and humanity through AI
Alicia Hanf
Head of Institutional Ecosystem Partnerships
LG NOVA - LG Electronics
Start the Future
Introduction to the Google Product Expert Program
Discover the Product Expert (PE) Program, Google’s global community of super users. Join more than 1,300 Product Experts, passionate individuals who dedicate their time to helping other users across Google Help Communities. PEs provide over one million answers every year. In return, you can gain exclusive benefits: direct connections with Googlers for feedback and updates, beta testing opportunities, branded merchandise, and the chance to participate in annual summits around the world.
Luca Bove
Founder, CEO, Local SEO Expert
Local strategy
Mainstage
Startup Competition - The Final
The Final of the largest International Startup Competition
Mainstage
The 28th Regime: One Market for Innovation
Gianmarco Carnovale
CEO & President
Scuter & Roma Startup
Lucien Burm
Boardmember
Allied for Startups
Mainstage
Startup Competition Awards Ceremony
The Final of the largest International Startup Competition
Mainstage
Closing day 2!
Day 2
Start the Future
Program in progress!
New Speakers Coming Soon
Mainstage
Co - Hosting
Veronica Maffei
Journalist
Cosmano Lombardo
Chairman
WMF - We Make Future
Gabriele Vagnato
Host, Comedian & Content Creator
Mainstage
Urban Impression Live Concert
Dardust
Producer & Artist
Mainstage
Opening Ceremony - Day 3!
Surprise Guest
Mainstage
Institutional Greetings
Henna Virkkunen
Executive Vice-President for Tech Sovereignty, Security and Democracy
European Commission
Mainstage
Title Soon Online
Claudio Iacopino
Head of Φ-lab Explore Office
ESA
Mainstage
When Earth Speaks, Satellites Listen: Local Events with Global Echoes
Veronica La Regina
Space Mentor
Start the Future
AI: Scaling from (linguistic) models to (economic) markets
The real challenge for businesses in the future will be to shift from model training to market design, from focusing on the engineering and "agency" capabilities of the linguistic model itself to the organizational complexity of the "instituting" assembly that instantiates and enhances it. This shift from "models" to "markets," however, will require a cultural and strategic innovation effort, a radical shift in the paradigms of value co-creation between automation, amplification, and coordination.
Cosimo Accoto
Research Affiliate | Adjunct Professor | AI Advisor
MIT | UNIMORE | POLLICINO AIDVISORY
Mainstage
Europe’s Strategy for Deep Tech and Innovation Leadership
Michiel Scheffer
President of the Board
European Innovation Council | European Commission
Mainstage
Beyond AI: Creativity, Intuition, and Judgment
Matteo Mille
Chief Sales Enablement & Operations
Microsoft Italia
Start the Future
Title in progress!
Mathew Knowles
Founder & CEO, Strategic Consultant, Keynote Speaker, and Corporate Trainer
Music World Entertainment (MWE)
Mainstage
Physical AI: The Next Work Revolution
Daniele Pucci
CEO
Generative Bionics
Bryan Madden
Global Head of Developer, Sovereign AI & Physical AI Marketing
AMD
Claudio Cisilino
EVP Operations, Corporate Strategy and Innovation
Fincantieri
Management & Leadership
AI Vs Manager / Leader / Facilitator
In the AI era, the true competitive advantage is not technology itself, but the ability to augment human intelligence within organizations. This session explores the evolution of the people manager—from manager to leader, and now increasingly to facilitator—and how experiential methods and structured dialogue improve decision-making, alignment, and collaboration. Companies that develop their people and collective intelligence alongside technology will be the best equipped to navigate today's complexity.
Daniele Radici
Partner, Facilitator & Trainer
Trivium International
Future of Work
The human side of AI: shaping the future of HR
In the context of an increasingly rapid digital transformation, BNL BNP Paribas and Humans.tech take the We Make Future stage to share a concrete reflection on how artificial intelligence can become a tool for authentic innovation, capable of enhancing people, relationships, and corporate culture. During the speech, Alessandro Lucarelli (Data Platform Product Owner - BNL BNP Paribas) and Manuel Fontana (Product Lead & Senior Frontend Engineer - Humans.tech) will share the journey that led to the development of BNL BNP Paribas's new AI avatar in the Human Resources field: an innovative solution designed to redefine Recruiting and Employer Branding experiences by creating more engaging, innovative, and memorable ways to interact with talent and the younger generations. This stems from a drive to reinvent standard pathways and processes through AI solutions developed in collaboration with specialized technology partners like Humans.tech, reminding us that AI does not replace people, but empowers them. All of this takes place within a sector where trust, responsibility, and data management are pivotal. For this reason, the use of new technologies is built on three strategic pillars: data protection, data governance, and collaborative intelligence. This approach transforms AI from a mere tech trend into a true operating model capable of combining innovation, security, and a people-centric approach.
Alessandro Lucarelli
Product Owner Data Platform
BNL BNP Paribas
Manuel Fontana
Product Lead & Senior Frontend Engineer
Humans.tech
Mainstage
Title Soon Online
Surprise Guest
Mainstage
AI and Labor: Between Transformation and New Social Challenges
Pierpaolo Bombardieri
General Secretary
UIL
Cosmano Lombardo
Chairman
WMF - We Make Future
GovTech
Andrea Fedeli
President & Co-Founder
AWARE Think tank
Start the Future
In Praise of (Ab)normality
"You are not normal" is a phrase that almost everyone has heard at least once in their life, and certainly not as a compliment. But is it always true that it’s better to be "normal"? Above all, what does "normal" actually mean, and why is this adjective often used as a sort of club to marginalize those who don't fit certain models?
Vera Gheno
Sociolinguist
Mainstage
Sky-High Clash: the 1st European Drone Soccer Championship
Drone Soccer
Mainstage
Closing Session 1!
Day 3
Management & Leadership
How AI Is Changing Engineering Leadership
Every day we get more advanced LLM models. Since the beginning of the new AI era, they have touched many sides of our work life. We now have things like “vibe coding”, where engineers are no longer writing code line-by-line but operating with complex pieces of architecture. Artificial Intelligence has shaken the market and shifted it significantly. Almost no decision today is made without consulting AI, directly or indirectly. I’ve seen leaders take important decisions purely based on ChatGPT answers and fail to deliver what was promised. At the same time, I’ve seen developers spend weeks on simple tasks full of boilerplate that could be accomplished with CoPilot in 10–15 minutes. The real question is how to keep the balance between replacing human intelligence with artificial intelligence. Is it a good strategy to hire one “vibe coder” instead of three developers? Do we need to teach developers in the old-school way, or should we throw away all Uncle Bob books and trust Cursor? As developers, leaders, and managers, we are always in a state of needing to stay updated in this fast-changing environment. This is exactly the topic of my talk — not providing final answers but asking the questions that help us think in the right direction. The answers must be found by everyone within their own environment.
Oleg Reksha
CTO | Team Lead
Palautus AI by HGB | F-Secure
Future of Work
Human + Agentic AI Operating Model: the new playing field for HR
The adoption of Agentic AI in HR is where HR strategy, work redesign, and systems architecture converge. In this talk, we will show how to build a Human+AI operating model for HR: from redesigning processes and roles between people and agents, to the data and components needed to implement agentic systems, all the way to the conditions required to move from experimentation to solutions that are adopted and create value for both people and the organization.
Tamara Scapin
Associate Partner
TWIST Reply
GovTech
Innovazione nei Comuni: servizi, digitale e nuove esperienze per i cittadini
I Comuni sono oggi in prima linea nell’implementazione della trasformazione digitale, chiamati a ripensare servizi, processi e modalità di relazione con cittadini e imprese. In questo contesto, l’innovazione non è solo tecnologica, ma riguarda l’esperienza complessiva dei servizi pubblici, l’efficienza amministrativa e la capacità di rispondere a bisogni sempre più evoluti. Il panel mette a confronto esperienze e approcci per analizzare come le amministrazioni locali stanno progettando nuovi modelli di servizio, integrando digitale, sviluppo territoriale e qualità della vita.Modera: Antonio Palmieri
Antonio Palmieri
President - Fondazione Pensiero Solido
MODERATORE
Sergio Duretti
Digital Transition Lead
Municipality of Modena
Lorenzo Plumari
Councillor for Economic Development, Participation, and Districts
Municipality of Cesena
GovTech
Le città metropolitane guidano l’innovazione: verso un’agenda nazionale dai territori
Le città metropolitane sono oggi tra i principali motori dell’innovazione, non solo come luoghi di implementazione delle politiche, ma come attori centrali nella definizione delle strategie di sviluppo del Paese. In uno scenario in cui digitale, pianificazione urbana, ricerca e sviluppo economico sono sempre più interconnessi, emerge la necessità di costruire una visione condivisa che parta dai territori per contribuire a un’agenda nazionale dell’innovazione. Il panel mette a confronto alcune delle principali città italiane per analizzare come le amministrazioni metropolitane stanno costruendo ecosistemi dell’innovazione tra tecnopoli, università, politiche urbane e inclusione, e per avviare un percorso condiviso orientato alla definizione di un Manifesto per l’Innovazione delle Città Metropolitane.Modera: Antonio Palmieri
Antonio Palmieri
President - Fondazione Pensiero Solido
MODERATORE
Raffaele Laudani
Councillor for Urban Planning and Private Construction, Strategic Planning and Projects, Public Assets, Digital Twin, Science, Research and Knowledge, Digital Innovation
Municipality of Bologna
Maurizio Carta
Councillor for Urban and Strategic Territorial and Coastal Planning
Municipality of Palermo
Alessia Cappello
Councillor for Economic Development and Labour Policies
Municipality of Milan
Marco Porcedda
Councillor for Security, Information Systems, and Cybersecurity
Municipality of Turin
Giovanna Iacovone
Councillor for Urban and Social Regeneration
Municipality of Bari
Start the Future
Why AI for Product Teams Needs to Be Multiplayer
AI has transformed what one person can do. But building great products has never been a solo sport. In this talk, Dave Ross explores how product teams are adapting — moving from fragmented AI usage to collaborative, agent-powered workflows. Using real examples from Miro, he’ll show how teams are rethinking how they work, build, and learn together. And why, despite all the change, the fundamentals still win: strong culture, good judgement, and the environments that help teams learn faster — from hackathons to Fail Nights, and the informal moments where the best ideas often emerge
Dave Ross
Chief Evangelist
Miro
Management & Leadership
From Spider Venom to Strategy: Leading the “Identity Economy” in the AI Era
We often celebrate specialization – and rightly so. It built the world we depend on today. But in a world shaped by AI, rapid change, and problems that haven't been named yet, specialization alone is becoming a massive risk. When the ground shifts, we’re suddenly asked to connect ideas across teams and disciplines before we’ve even defined what the problem is. In this landscape, a leader’s value isn't just delivering information; it's the ability to bridge disparate worlds to drive actual transformation. I call this the Identity Economy. I’m going to share a framework for becoming an "Identity Architect" – a leader who synthesizes cross-disciplinary knowledge to solve problems that don’t have a playbook. This isn’t theory, but lived experience built from the “zig-zags” of my own career – from a PhD lab milking spiders for venom, to radio production, to founding two tech ventures, and now leading Product and Data strategy at Springer Nature. I’ll share the frameworks I use today to stop teams from talking past each other, using the same principles I used back in the lab to keep myself from getting bitten by a tarantula.
Lucka Bibic
Head of Article Pipeline Management
Springer Nature
Start the Future
From HTML to AI: the evolution and strategy of a digital-native compan
A journey through the fundamental milestones of digital business, from the early days of the web to today’s challenges. Massimiliano Valente shares his entrepreneurial journey, analyzing how market dynamics have evolved and the strategies required to stay competitive in a constantly transforming ecosystem. A clear-eyed analysis of what it means to build a business today, balancing long-term vision with the speed of technological adaptation
Massimiliano Valente
CEO
BlazeMedia
GovTech
Trasformazioni del lavoro: tra innovazione, diritti e rappresentanza
Le trasformazioni tecnologiche e i nuovi modelli produttivi stanno ridefinendo in profondità il mondo del lavoro, ponendo al centro nuove sfide legate a diritti, tutele e rappresentanza. In questo scenario, l’innovazione si intreccia con la necessità di garantire condizioni di lavoro dignitose e sostenibili, ridefinendo il ruolo delle istituzioni e delle organizzazioni sindacali. Il panel mette a confronto prospettive istituzionali e sindacali per analizzare come stanno cambiando lavoro e modelli di rappresentanza e quali equilibri saranno necessari per coniugare sviluppo, innovazione e diritti nel futuro prossimo.Modera: Antonio Palmieri
Antonio Palmieri
President - Fondazione Pensiero Solido
MODERATORE
Sen. Susanna Camusso
Senator
Senate of the Italian Republic
On. Walter Rizzetto
President of the Labor Commission
Chamber of Deputies
Salvatore Borghese
Senior Analyst
Youtrend
Start the Future
Who am AI? How Artificial Intelligence is redefining the Creative Director's role
Guido Callegari
Senior Art Director & AI Specialist
Michele Cireddu
Creative & Innovation Lead
Leo Italia
Flavia Russo
Local Ambassador & Creative Director
Emilia Romagna ADCI
Manuel Alvaro
Senior Creative & Trainer
Future of Work
Training with AI: how conversational simulators are truly transforming learning.
What happens when we use AI to truly train people on real work situations? In this session, we’ll explore how conversational simulators and AI tutors are transforming learning from content to be consumed into experiences to be lived: managers practicing difficult feedback conversations, sales teams handling complex negotiations, and operators navigating critical situations in a safe environment. Through real cases and practical examples, we will examine: how to design learning experiences based on simulation and dialogue; what measurable impact they generate on performance, engagement, and on-the-job transfer; and how AI is radically reshaping the role of training—from content delivery to the design of practice environments. We will also look at what is already working in organizations today, the results being achieved, and what, in the coming months, will change the way learning is designed and experienced.
Andrea Corsi
Senior Trainer & Learning Advisor
Skilla
GovTech
La politica in ritardo: giovani, innovazione e i linguaggi del cambiamento
La tecnologia corre più veloce delle istituzioni: dall’AI alle nuove piattaforme digitali, dalle competenze alla regolazione, la politica è spesso chiamata a intervenire quando il cambiamento è già avvenuto. Il panel mette a confronto giovani rappresentanti dei principali schieramenti politici italiani e una prospettiva accademica e imprenditoriale del mondo tech per discutere come le nuove generazioni possano contribuire a colmare questo divario, rendendo politica e istituzioni più capaci di anticipare le trasformazioni tecnologiche invece di rincorrerle.Modera: Antonio Pamieri
Antonio Palmieri
President - Fondazione Pensiero Solido
MODERATORE
Bernard Dika
Undersecretary to the Presidency
Region of Tuscany
Matteo Hallisey
President
+Europa
Simone Leoni
Secretary
Forza Italia Giovani
Management & Leadership
AI: Less "Wow", More "How." Turn off the Hype, Turn on Business Value
Artificial Intelligence has moved past the hype phase: for companies, it is no longer time to ask "what will happen," but "how to scale." In this Masterclass, Credemtel opens the doors to its innovation ecosystem to show how AI has already moved from theory to the digital assembly line. We won't talk about future scenarios, but about real-use cases already in production. We will analyze how we integrated AI across the board, "powering" the internal and production processes that constitute the heartbeat of businesses. During this session, we will explore how to transform AI from a mere experiment into the operating system for corporate departments, focusing on real efficiency through practical application in daily production flows. Finally, we will discuss scalability and the specific method required to move out of the lab and bring innovation to every company sector. A behind-the-scenes journey with those who are not just studying AI, but are already using it to redraw the boundaries of daily business.
Marco Conallo
Presales Manager & Business Specialist AI
Credemtel SpA
Luca Bicchieri
Sales Director Large Corporate & Business Automation
Credemtel SpA
Management & Leadership
How to build your first Sales Team
There isn’t a set plan for creating your first sales team. Founders and leaders haven’t been shown how to start from scratch and grow their sales teams successfully. There are lots of resources available later on, but the initial, ambitious phase of building and scaling your first sales team is often a mystery. If these mistakes aren’t addressed, they can cause problems later on and damage your company. With over 150 founders who have helped scale their sales teams, Matteo will introduce you to the most effective plan to move from zero to one and then scale up your sales process and team. You’ll learn frameworks, processes and real-life mistakes you can avoid and fast track your company revenue.
Matteo Papaluca
Founder
Inscaler
Mainstage
Live Show!
Surprise Guest
Mainstage
Opening Session 2!
Day 3
Mainstage
Language and Storytelling in the Age of AI
Stefano Massini
Author & Playwright
Mainstage
Title Soon Online
Surprise Guest
Mainstage
Organized Crime, Technology, and the New Frontiers of Crime
Nicola Gratteri
Public Prosecutor
Court of Naples
Mainstage
The Italian Dream: from Cultural Heritage to Global Innovation
Alec Ross
Distinguished Adjunct Professor
Bologna Business School
Mainstage
Innovation & Design in the Digital Era
Chris Bangle
Managing Director & Former Design Lead
Chris Bangle Associates & BMW
Mainstage
Europe: The World's Largest AI Use Case. A System Destined to Win
Uljan Sharka
CEO
Domyn
Mainstage
No Filter: The Complex Relationship Between Social Media and Authenticity
Camihawke
Content Creator
Mainstage
Beyond the Algorithm: The Evolution of Digital Creativity
Among the +90 educational stages of WMF 2023, some will be entirely dedicated to the world of Work, HR and Digital Skills: within them, there will be speeches by Italian and international experts, HR managers and labour consultants.
Already active on the WMF web app is the recruitment service through which in-person interviews can be arranged during the three-day Festival, facilitating the matching between digital professionals and companies with open job positions that will be at the Fair.
The Expo Area will feature Thematic Districts dedicated to various sectors including martech, e-commerce, tourism and more: areas where you can present your products and services, or meet and get to know new realities by getting in touch with companies, agencies and players from all over the world.
Join the Digital Job Fair
Get access to all Digital Job Fair events with the Full Ticket, available in both 3-Day and 1-Day options for single-day access.
For those who want to access the most comprehensive educational program in the world on AI, Digital and Tech innovation and experience the entire WMF without limits: from the Educational Stages to the Exhibition Area with B2B meetings, up to the Mainstage with concerts and live shows.
For those who want to access the most comprehensive educational program in the world on AI, Digital and Tech innovation and experience the entire WMF for 1 day: from the Educational Stages to the Exhibition Area with B2B meetings, up to the Mainstage with concerts and live shows.
Discover the opportunities for your business
Sponsorship opportunities
Present your products and services for the digital world, organize dedicated events such as internships, hackathons, workshops, and speeches, activities for brand visibility at the Fair, as well as customized slots on the Mainstage. Choose the solution that best suits your needs!
Bring your business to the Expo Area: here, companies can make themselves known, and growing businesses can engage with experts to kickstart their online presence. Book your stand now and secure a high-visibility space.
Discover how to maximize your business opportunities: organize B2B meetings, expand your network, and connect with thousands of professionals and key industry players. In the last edition, +670 exhibitors chose WMF.
With the aim of bridging the gap between supply and demand of jobs, promoting employment, especially among the youth, and offering concrete matching opportunities, this year WMF - We Make Future is a member of the European Union's "Digital Skills and Jobs Coalition." This project brings together the best international entities with the aim of addressing the issue of the lack of digital skills in Europe and making Europeans "digitally aware citizens."
Participate in the Digital Job Fair
Please fill out the form and let us know through which initiatives you would like to participate, or propose your idea of collaboration within WMF 2026.
Our team will review your proposal and get back to you to discuss the best ways for your organization to participate.
JUNE 24 · 25 · 26, 2026 BOLOGNAFIERE WMF - We Make Future