The event on the future of tourism, between innovation and digital
Since 2017, WMF has hosted the Tourism Festival: an event entirely dedicated to the tourism industry and its professionals. Given WMF's strong focus on Tourism & Cultural Heritage and the sector’s vital role in the Italian economy, the Festival has become a must-attend appointment for discussing future trends and providing advanced training for industry players, with a focus on digital applications and technological innovation.
The trade fair features a dedicated thematic district where the tourism industry meets innovation through specialised educational sessions and business matching events.
Digital transformation, multimedia exhibitions, projection mapping, interactivity, and advanced displays: technological innovation has turned the enjoyment of tourist destinations and cultural assets into a field of intense experimentation. Today’s user experience has become versatile, personalized, immersive, and highly shareable.
During the three-day event, WMF will host initiatives designed to support and grow the tourism industry in Italy, leveraging new digital tools and evolving market trends.
The stage dedicated to the Startup & VC world, where the ambition of founders and the vision of investors meet.
Here you will find pitch sessions where founders will present their innovative projects, alternated with exclusive roundtables with the protagonists of international Venture Capital.
Backend & Cloud
The stage dedicated to backend development and cloud infrastructure, sponsored by DEVPUNKS, where scalability, performance, and modern architectures take center stage.
Here you’ll find best practices, real-world use cases, and solutions to design robust, distributed systems ready for the future.
Sponsored by
Digital Marketing & Business Solutions
The stage dedicated to digital marketing strategies and business solutions, where innovation meets performance and growth.
Here you’ll discover tools, case studies, and insights to optimize campaigns, drive results, and scale your business effectively.
Machine Learning
The stage dedicated to Machine Learning, focusing on techniques, models, and practical applications in real-world projects.
Here you’ll explore expert insights and case studies to understand how to implement effective ML solutions.
Advertising
The stage dedicated to digital advertising, focusing on advanced tracking, complex funnels, and high-performing campaigns in key sectors such as healthcare.
Here you’ll explore real case studies and practical tools to optimize your advertising strategies and maximize results.
Start the Future
The stage dedicated to inspiring and guiding participants toward the future, focusing on innovation, leadership, and new opportunities.
Here you’ll discover vision, ideas, and insights to shape your path and anticipate the changes ahead.
Content Marketing
The stage dedicated to content marketing and digital storytelling, focusing on micro-content, communities, and using AI to tell authentic stories.
Here you’ll explore practical methods, case studies, and tools to create effective and engaging content even in fast-paced, complex contexts.
Startup Arena
The stage dedicated to founders who design innovative solutions to the major challenges of the future.
Robotics & Physical AI
The stage dedicated to robotics and AI applied to the real world, focusing on hands-on projects and building intelligent robots.
Here you’ll explore demos, workshops, and real-world cases to see how AI can be applied to the physical world in innovative and engaging ways.
Social Media Strategies
The stage, powered by Social Media Strategies, dedicated to social media strategies in the age of the endless feed, where attention is the real competitive advantage.
Here you’ll discover practical insights, emerging trends, and tools to create effective and engaging content.
Part of
AI Marketing
The stage dedicated to using AI in marketing, focusing on continuous simulations, campaign optimization, and data-driven decision making.
Here you’ll explore practical examples and tools to transform marketing strategies, test concepts in real time, and enhance results.
Search & AI
The stage dedicated to the evolution of search in the AI era, where SEO, new answer engines, and digital visibility converge.
Here you’ll explore strategies, case studies, and tools to optimize your online presence across traditional search and AI-driven systems.
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AI Commerce
The stage dedicated to artificial intelligence applied to e-commerce, covering innovative strategies, personalization, and sales optimization.
Here you’ll explore case studies and practical tools to transform e-commerce with AI and maximize business results.
AI & Business Transformation
The stage dedicated to providing a vision of how Artificial Intelligence will shape the future of work, business processes, and society.
Here you’ll explore perspectives, insights, and real examples to understand how AI could transform the world ahead.
Sponsored by
Music & Art
The stage dedicated to the future of music and art, focusing on AI, creativity, and innovations in festivals and live performances.
Here you’ll explore AI tools for music, artist promotion, and event management, along with insights to discover new artistic expressions.
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Entrepreneurship
The stage dedicated to the future of entrepreneurship, focusing on trust, learning, and new business models in the AI era.
Here you’ll explore ideas, tools, and perspectives to innovate and lead change in the startup and business world.
Partner Events
Coding Frontend
The stage dedicated to frontend development, focusing on new AI-driven coding paradigms and autonomous workflows.
Here you’ll explore real examples and innovative tools to automate testing and optimize the development of modern interfaces.
Data & Analytics
The stage dedicated to data analysis and using AI to extract deep insights and predict future trends.
Here you’ll explore real case studies and practical tools to turn data into a competitive advantage and optimize business performance.
AI Solutions
The stage dedicated to advanced AI solutions, focusing on scalable, human-centric platforms for enterprise applications.
Here you’ll explore real examples, strategies, and tools to design and implement effective and sustainable AI solutions.
GovTech
The stage where power dynamics are redefined in the age of AI.
From new forms of democracy to geopolitical shifts, from the future of work to next-generation cities, this stage brings together institutions, policymakers, companies, and research leaders to explore how technology and AI are reshaping rules, processes, and decision-making models.
From AI in justice and security to innovation diplomacy, from agentic government to new urban and regional governance models: not just vision, but direction.
To understand who will lead change — and how.
Management & Leadership
The stage dedicated to leadership and management in the AI era, focusing on strategies to lead teams and complex processes.
Here you’ll explore real cases, insights, and tools to innovate, make effective decisions, and develop visionary leadership.
Journalism
Lo stage dedicato al futuro del giornalismo, tra innovazione digitale, AI e nuovi format narrativi.
Qui troverai prospettive, casi studio e insight da giornalisti e creator per comprendere l’evoluzione del settore.
Content Creators
The stage dedicated to digital creators, YouTubers, and artists, where creativity and storytelling become practical tools to engage audiences. Part of the Social Media Strategies event and built with the support of industry agencies, this stage offers practical examples, personal experiences, and insights to grow as a content creator and build your community.
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EduTech
The stage dedicated to innovation in education, focusing on AI, cognitive mentoring, and lifelong learning.
Here you’ll explore practical examples and case studies to understand how technology can support and enhance human learning.
UX & UI
The stage dedicated to user experience and interface design, in partnership with Architecta, focusing on practical strategies to create intuitive and engaging digital products.
Here you’ll explore real examples, case studies, and expert tips to design top-level user experiences.
In partnership with
Space Economy
The stage dedicated to the space economy, focusing on innovations, opportunities, and technologies shaping the future of space.
Here you’ll explore insights from experts and industry mentors, and real-world cases to understand the dynamics of orbital and beyond-Earth economies.
Impact To Business
The stage dedicated to impact business models, which focuses on the inseparable link between profit and sustainability.
Here you will find outstanding case studies and strategies for implementing regenerative models, offering an in-depth overview of positive-impact growth opportunities.
Tech For Business
The stage dedicated to technological innovation for business, focusing on tools and strategies to grow startups and companies.
Here you’ll explore talks by founders and CEOs, real-world cases, and practical insights to apply technology effectively and strategically.
Mainstage
The Mainstage is the heart of WMF - We Make Future. It is the festival’s primary stage, hosting a dynamic lineup of keynotes, panels, and roundtables focused on future trends, alongside live shows, entertainment, and exclusive product launches. It is a space for deep-seated reflections and interviews on innovative topics with high social impact.
As the symbolic gathering place for the WMF Community, the Mainstage brings together leading global players and experts to explore the frontiers of technology and society. Together, we chart the course toward a better, shared, inclusive, and sustainable future.
The program is currently under development and may be subject to changes and updates.
Digital Strategy
The stage dedicated to innovative digital strategies, focusing on digital media, AI, and new adaptive growth models.
Here you’ll explore insights, case studies, and tools to plan effective campaigns and tackle the ever-evolving digital landscape.
Brand Strategy
The stage dedicated to brands and corporate strategy in the AI era, focusing on AI literacy, the ability to guide intelligent systems, and creating real competitive advantage.
Here you’ll explore practical insights, case studies, and tools to understand how AI can transform brand management and strategic communication.
Future of Work
The stage dedicated to the future of work, focusing on AI, new organizational models, and emerging skills.
Here you’ll explore insights, real-world cases, and strategies to prepare for professional changes and innovate the way we work.
Cybersecurity
The stage dedicated to cybersecurity, focusing on AI to optimize threat modeling and assist security architects in risk analysis.
Here you’ll explore case studies, tools, and strategies to protect complex systems and reduce cognitive load in managing cybersecurity.
Legal Tech
The stage dedicated to legal innovation, focusing on AI, algorithms, and digital systems applied to law and regulatory compliance.
Here you’ll explore case studies, best practices, and insights to understand how technologies are transforming the legal sector and supporting businesses and professionals.
Book Presentation
In this stage, visionary authors will present their books on digital and social innovation and the future of marketing. A unique opportunity to discover new ideas and perspectives through stimulating dialogues and in-depth discussions on cutting-edge topics.
The goal: to inspire reflection and personal growth by exploring the narratives that will shape the future.
Agentic AI
The stage dedicated to Agentic AI and Agentic Experience Architectures, focusing on context-aware, adaptive intelligent systems that go beyond single-task automation.
Here you’ll explore examples and concepts on structuring autonomous AI flows for complex, personalized user experiences.
Non-Profit
The stage dedicated to technology for the non-profit sector, focusing on digital tools, VR, and video games to enhance social impact and resilience.
Here you’ll explore practical examples and innovative projects to support education, inclusion, and social action through technology.
Fintech & Digital Assets
The stage dedicated to the future of finance and fintech, focusing on AI, payment innovations, and new business models.
Here you’ll explore insights and perspectives on how technology is transforming the financial sector and the emerging opportunities for companies and startups.
Innovation Film Fest
The stage dedicated to innovative cinema and audiovisual content, focusing on digital storytelling, emerging technologies, and narratives exploring the future.
Here you’ll explore screenings, case studies, and discussions with directors and creatives to discover new forms of cinema and media.
Digital Health
The stage, in partnership with FONDAZIONE GIMBE, dedicated to digital innovation in healthcare, focusing on AI, molecular modeling, and tools to improve treatments and hospital processes.
Here you’ll explore expert talks, case studies, and innovative projects to see how technology is transforming health and medicine.
In partnership with
Social Advertising
The stage dedicated to social advertising, focusing on advanced performance measurement, experimentation, and creative optimization across major platforms.
Here you’ll explore real case studies, testing frameworks, and repeatable workflows to improve conversions, ROAS, and campaign impact.
Part of
AI Tourism
The stage dedicated to Artificial Intelligence applied to tourism, focusing on experience personalization, data analysis, and service innovation.
Here you’ll explore case studies, tools, and strategies to transform the travel industry and enhance the traveler experience.
Geopolitics
In an era of global shifts and evolving balances, the Geopolitics Stage provides a compass for navigating international dynamics. This space is dedicated to analyzing global scenarios, new power structures, and the challenges reshaping the boundaries of politics and economics. It is a vital meeting point for understanding the forces governing our present and anticipating the developments of an increasingly interconnected future.
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Mainstage
Co - Hosting
Veronica Maffei
Journalist
Cosmano Lombardo
Chairman
WMF - We Make Future
Guglielmo Scilla
Content Creator
Alicia Hanf
Head of Institutional Ecosystem Partnerships
LG NOVA - LG Electronics
Mainstage
Live Concert!
I Patagarri
Mainstage
Opening Ceremony WMF 2026!
Surprise Guest
Mainstage
Welcome to WMF 2026!
Cosmano Lombardo
Chairman
WMF - We Make Future
Mainstage
Institutional Greetings
Vincenzo Colla
Vicepresidente con delega a Sviluppo economico e green economy, Energia, Formazione professionale, Università e ricerca
Emilia-Romagna Region
Mainstage
Shaping Europe’s AI Future
Lucilla Sioli
Director for "Artificial Intelligence and Digital Industry"
Directorate-General CONNECT, European Commission
Mainstage
Surprise Guest
Mainstage
Enabling the Future of Innovation: From Research to Industry Impact
Alberto Sangiovanni Vincentelli
Professor of EECS
University of California, Berkeley
Mainstage
Title Soon Online
Dell Technologies
Mainstage
Building Reliable AI at Global Scale
Tiarne Hawkins
AI Leader & Host
You & AI - Stealth Mode
Start the Future
Building Revenue Engines for Impact: from Mission to Measurable Growth
Mission-driven organizations rarely fail for a lack of vision. They fail for a lack of structure in growth. After more than 15 years between international corporates and non-profits, building teams that have generated millions of euros for environmental and social projects, I have learned that impact is not scaled with enthusiasm, but with architecture: clear objectives, defined roles, sales and fundraising systems, strategic partnerships, and results-oriented leadership. In this session, I will share the practical framework I use to transform mission into sustainable growth, without compromising identity and credibility. We will talk about revenue engines, corporate partnerships, team organization, and the main mistakes that block impact-driven entities when they try to grow. This is not a motivational talk. It is an operational method for those who truly want to scale.
Susanna Finardi
Head of Corporate Partnerships | Executive Growth Advisor
Oxfam
Mainstage
Beyond any border: war and society in the tech era
Cecilia Sala
Journalist
Chora News
Agentic AI
Alessio Pomaro
Head of AI
Search On Media Group
AI & Business Transformation
Massimo Chiriatti
Chief Technical & Innovation Officer
Lenovo
Mainstage
Surprise Guest
Start the Future
AI: Scaling from (linguistic) models to (economic) markets
The real challenge for businesses in the future will be to shift from model training to market design, from focusing on the engineering and "agency" capabilities of the linguistic model itself to the organizational complexity of the "instituting" assembly that instantiates and enhances it. This shift from "models" to "markets," however, will require a cultural and strategic innovation effort, a radical shift in the paradigms of value co-creation between automation, amplification, and coordination.
Cosimo Accoto
Research Affiliate | Adjunct Professor | AI Advisor
MIT | UNIMORE | POLLICINO AIDVISORY
Mainstage
Closing Session 1!
Day 1
Start the Future
From artificial intelligence to hybrid intelligence: new ideas for better interaction with AI Technologies
We live alongside machines that write, suggest, diagnose, and make decisions with us. But the real question is not how intelligent these systems are: it is what we become when we learn to use them at their best. Focusing on how to design better hybrid intelligence encourages us to move beyond both enthusiasm and fear, and allows us to understand how to build more lucid and responsible collaborative relationships between people and the technologies they use to work, stay informed, and create value.
Federico Cabitza
Associated Professor & Co-Founder
Università Milano-Bicocca & RedOpen SRL
Agentic AI
Micro Language Models for Distributed Agents: Efficiency, Privacy, and Sustainability
In the era of autonomous AI agents, relying solely on Large Language Models (LLMs) can become inefficient. LLMs require costly infrastructure, consume significant amounts of energy, and are not well suited for edge devices. In addition, sending sensitive data to the cloud introduces latency, bandwidth costs, and privacy risks. This talk introduces Small Language Models (SLMs): models with millions—rather than billions—of parameters, designed for specialized tasks. These models consume less energy, provide faster inference, and can run directly on edge or embedded devices. Thanks to techniques such as quantization, pruning, and efficient fine-tuning, SLMs make it possible to move intelligence from the cloud to the edge, reducing latency while protecting local data. I will present use cases where SLMs are integrated into distributed architectures, from collaborative robots to IoT devices and federated systems designed for privacy preservation. I will also compare costs and performance with LLM-based approaches, illustrate optimization techniques, and introduce a method for migrating agents from general-purpose LLMs to specialized SLMs, following insights from recent NVIDIA studies. The goal of this talk is to demonstrate that micro language models are not only powerful enough for most agentic AI functions, but also represent a more sustainable and cost-effective alternative to general-purpose models, enabling a more democratic and widely accessible AI ecosystem.
Luca Bianchi
AI & Business Transformation
Matteo Mille
Chief Sales Enablement & Operations
Microsoft Italia
Start the Future
The synthetic truth: trust, deepfakes, and the future of information in the age of AI
Deepfakes are redefining the boundary between what is real and what is false. Through a study on users’ reactions to AI-generated content distributed by sources perceived as trustworthy, we will explore how trust is built in the age of synthetic media. Even when flagged, deepfakes are often misunderstood or ignored, amid polarized emotions and limited critical awareness. What happens to truth when everything can be generated?
Elvis Tusha
Senior AI Consultant & Divulgatore
Freelance
Agentic AI
Monica Orsino
Sn Learning and Development Manager
Microsoft
AI & Business Transformation
From Digital Transformation to AI Transformation
Most organizations are still running digital transformation programs inside an operating model built for human limitations. They made existing processes faster and more visible, but the underlying structure - siloed roles, narrow specialization, and fragmented decision-making - remained largely unchanged.AI transformation is different. It doesn’t just accelerate work; it removes the constraints that made the old model necessary. When systems can hold and connect knowledge across domains that no human can master simultaneously, the old boundaries between functions and disciplines start to lose their purpose. Execution can be handled by agents. Human work shifts toward orchestration, judgment, and defining outcomes rather than performing tasks.This is not an efficiency story. It is an architectural one. Organizations that continue using AI primarily to reduce headcount or speed up existing processes will stay trapped in the logic of the past. Those that redesign how work is structured around what AI can now do will move from an economy of reduction to one of creation -discovering new possibilities instead of simply optimizing what already exists.The real transformation begins when leaders stop asking how AI can improve the current model, and start asking what the model should become.
Yuval Dvir
Commercial Executive
SandboxAQ
Start the Future
Davide Dattoli
Founder & Executive Chairman
Talent Garden
Start the Future
Responsible, Inclusive, Viable: Rethinking AI for a Sustainable Future
The current trajectory of AI is increasingly unsustainable -- the growing computational demands of AI systems carry significant environmental impacts, the deployment of AI can reinforce and amplify existing inequities, and the escalating costs of developing and maintaining large-scale AI models raise concerns about long-term viability and equitable access. Together, these challenges suggest the need to rethink how we design, build, and deploy AI systems—prioritizing broader sustainability considerations to ensure that future AI innovation is responsible, inclusive, and viable over the long term.
Sasha Luccioni
AI and Climate Researcher
Agentic AI
Beyond Red Teaming: Building a comprehensive monitoring and evaluation framework for conversational AI
As enterprises rush to deploy AI agents in customer-facing operations, most rely on one-time audits and manual testing. This approach offers limited coverage, surfaces problems only after the damage is done, and typically focuses on safety while ignoring accuracy, user experience, and operational efficiency. This session presents a practical framework for continuous AI monitoring and evaluation, drawn from deploying automated testing infrastructure across major European enterprises. Attendees will learn why point-in-time testing isn’t enough, how to implement live monitoring that catches failures before they become widespread, and what the EU AI Act actually requires in terms of ongoing oversight versus pre-deployment testing.
Maria Yolanda Bilé Nlang
Data scientist & Conversational AI Engineer
Brise
Mainstage
Live Show!
Surprise Guest
AI & Business Transformation
Abby: ABB's Internal, Award-Winning AI Platform
The session illustrates how ABB moved from a Gen AI proof‑of‑concept to a scalable platform adopted by 40,000+ employees, driving a shift in mindset and ways of working. The audience will learn about: -Technology setup: how Abby is built, secure cloud hosting of 15 LLMs, privacy, compliance and system integrations. -Capabilities and adoption: user features, Agent Marketplace, APIs, and adoption at scale. -Governance and education: global rollout in an agile, decentralized organization supported by education initiatives.
Giulio Pizzuto
Agentic AI
Agentic Experience Architectures
Agentic Experience Architectures (AEA) shift AI from task-based automation to journey-structured, context-aware, adaptive intelligence. Agents are organized by user journeys, splitting into: Journey agents that guide intent and decisions, Utility agents that provide memory, retrieval, reasoning, and governance. AEA introduces a layered orchestration model — planner → orchestrators → routers → agents — enabling traceability, safety, and efficient multi-agent collaboration. It fits best where reasoning and user experience must co-evolve (copilots, analytics, Vertical Saas, healthcare, creative tools, enterprise platforms). Security becomes zero-trust, policy-bound, and identity-based across all stages. AEA uses shared state and intent schemas to synchronize reasoning and UX, allowing adaptive, explainable interfaces. With reusable templates, observability, and continuous learning loops, AEA significantly improves: latency, containment, trust, explainability, cost, and multi-agent yield.
Viktoria Bovtenko
AI Architect
Bovtenko.AI
Mainstage
Opening Session 2!
Day 1
Mainstage
Rockin’1000: when different voices become one
Fabio Zaffagnini
Founder
Rockin'1000
Mainstage
Title soon online
Arthur Gebhardt
Senior Manager Business Development & New Technologies
GETEC PARK.SWISS
Mainstage
Decoding Geopolitics
Al Jazeera
Start the Future
The Pink Tax: The Price of "Tech for Her"
Why does a splash of rose gold often cost an extra 20%? From pastel laptops to "feminine" smartwatches, tech marketed to women frequently carries a steeper price tag without any boost in technical specs. How does the "Pink Tax" manifest in the digital age, and in what ways do superficial aesthetic shifts mask price gouging? What is the psychology behind gendered branding, and why should "shrinking and pinking" a gadget result in a premium? This session explores how we can demand equity in both hardware and the price tag.
Sana Afouaiz
Founder & CEO
Womenpreneur
Mainstage
Diplomacy and sustainability: how to create a global open innovation ecosystem
A. Burak Dağlıoğlu
President
Investment and Finance Office of the Presidency of the Republic of Türkiye
AI & Business Transformation
Tiarne Hawkins
AI Leader & Host
You & AI - Stealth Mode
Agentic AI
From AI Hype to ROI: A Business Framework for Reliable AI Agents
The current landscape of AI technologies often feels like a Swiss Army knife: incredibly powerful, but business leaders are left guessing which tool to use for which problem. Furthermore, early enterprise attempts to deploy AI often rely on fragile, monolithic instructions that lead to unpredictable results, hallucinations, and high costs. This actionable session cuts through the hype to provide a practical, executive-level framework for building reliable AI solutions.First, we establish clear, strategic rules of thumb by walking through relatable enterprise scenarios, from field operations to executive data dashboards. We will demystify core AI architectures by focusing purely on their business utility: when to use AI for secure data retrieval, when to integrate it safely as hands within your existing enterprise systems, and when to deploy autonomous teams of agents to handle complex, multi-step workflows. Next, we introduce a paradigm shift in AI deployment: Agentic Skills. Instead of building unpredictable AI from scratch, attendees will learn how to implement modular, plug-and-play capabilities. These act as strict rulebooks and quality-assurance checkpoints, reducing errors and operational costs. Business leaders will leave this session equipped with the strategic clarity needed to stop experimenting with fragile AI and start deploying scalable, cost-effective solutions that drive tangible enterprise value without getting lost in the technical acronyms.
Debanshu Das
Senior Software Engineer & Tech Lead
Google
Mainstage
Surprise Guest
Mainstage
Facing Life with Irony: Comedy Against Stereotypes
Pierluca Mariti
Comico
Mainstage
The Future of AI Infrastructure: Bologna and the European AI Ecosystem
Francesco Ubertini
President
CINECA
Mainstage
Title Soon Online
Manuel Catalano
Head of the NuBots Research Unit and Coordinator of JOiiNT LAB
Istituto Italiano di Tecnologia
Mainstage
Title Soon Online
Luca Carabetta
Country Manager Italy
Trade Republic
Mainstage
The Next Era of Banking and Digital Payments
Klarna
Mainstage
Title Soon Online
Giuseppe Lombardo
Deputy Public Prosecutor
Court of Reggio Calabria
Mainstage
The Changing Architecture of Public Information
Corrado Formigli
Journalist
La7
Mainstage
Closing Day 1!
Day 1
Start the Future
Program in progress!
New Speakers Coming Soon
AI & Business Transformation
Program in progress!
New Speakers Coming Soon
Mainstage
Co - Hosting
Cosmano Lombardo
Chairman
WMF - We Make Future
Veronica Maffei
Journalist
Tiarne Hawkins
AI Leader & Host
You & AI - Stealth Mode
Mainstage
Live Concert!
N.A.I.P - nessun artista in particolare
Mainstage
Opening Ceremony - Day 2!
Surprise Guest
Mainstage
Institutional Greetings
Elena Mazzoni
Regional Minister for the Digital Agenda, Promotion of a Culture of Legality, Poverty Reduction, and the Solidarity Economy.
Emilia-Romagna Region
Mainstage
The Business of Global Success: Music, Brands and Leadership
Mathew Knowles
Founder & CEO, Strategic Consultant, Keynote Speaker, and Corporate Trainer
Music World Entertainment (MWE)
Mainstage
Humanistic Capitalism: A Philosophy of Business, Life & Sustainability
Brunello Cucinelli
Founder & Chief Executive
Brunello Cucinelli
Mainstage
Living the Future: The City of the Fourth Space
Maurizio Carta
Professor
Università di Palermo
Start the Future
Siyabulela Mandela
Founder
Mandela & Associates Consulting
Mainstage
The Green Transition: Innovation and the Sustainable Future of Territories
Alfonso Pecoraro Scanio
President
UniVerde Foundation
Mainstage
Three Lessons from Two Decades Inside Google
Aprajita Jain
Chief Brand
Google
AI Tourism
Designing Scalable Hospitality: AI, Systems, and Human Intelligence to keep guests coming back.
“We redesigned the website.” “We have sea-view rooms.” “We launched TikTok.” “We implemented AI.” Great. But do guests come back? In tourism 2026, the challenge is not collecting tools, but designing a scalable system. Social media, CRM, and AI become operational infrastructure to increase retention and guest satisfaction. Technology organizes and anticipates; soft skills manage conflicts and unexpected situations. Because innovation alone doesn’t create happy check-outs.
Roberta Nubile
Hotel Front Office Supervisor & Social Media Specialist
Best Western Hotel Madison
Mainstage
Physical AI and the Future of Mobility between sustainability and automation
Marco Pavone
Director of Autonomous Vehicle Research
NVIDIA
AI Marketing
Continuous Discovery for the Digital Age: From Guesswork to Simulation
Marketing teams still make many decisions based on gut feeling or late post-campaign data. This session shows how AI-driven customer simulation enables continuous discovery, giving marketers always-on insight to test concepts, messaging, and journeys daily rather than quarterly. Drawing on enterprise examples from automotive, banking, telco, and energy (where AI panels delivered over 1 billion simulated responses in 2025), the talk focuses on when AI supports human insight, why different questions need different AI approaches, and how to embed continuous insight into modern marketing workflows.
Kamila Zahradnickova
Founder & CEO
Lakmoos AI
Start the Future
Pegah Moshir Pour
Activist & Writer
Mainstage
Surprise Guest
Mainstage
Title Soon Online
Filippo Caccamo
Comedian & Content Creator
Chimera Agency
Start the Future
For us, by us: how no-code tools are empowering activism
I'll share how non-profit and grassroots organizers are using no-code tools to build powerful digital infrastructure for their movements. Drawing from my experience in digital organizing and no-code development, I'll show how these accessible technologies are revolutionizing activism by putting technical power directly in people’s hands. Through real-world examples and practical insights, I'll show how no-code solutions are helping build more sustainable and independent movements.
Alix Heuer
No-Code Strategist for Social Movements
Agence Rouge Le Fil
Mainstage
Closing Session 1!
Day 2
AI Marketing
AI Decisioning: The Missing Layer Between Data and Activation
Modern marketing stacks are rich in data and increasingly powered by machine learning, but a critical layer is often missing: decisioning. This talk introduces AI Decisioning as a structured approach to bridging the gap between predictive models and marketing execution. By combining first-party data, predictive signals (such as customer value and intent), and decision logic, organizations can automate key marketing actions across channels. We will propose a clear framework to understand how data, predictions, decisions, and activation systems interact, along with practical examples of how this approach improves efficiency, reduces wasted spend, and drives higher-quality outcomes.
Paolo Dello Vicario
Co-Founder & CEO
ByTek - Datrix
AI Tourism
Professionale e Ispirazionale (Ideale per il programma ufficiale) Title: Are you confusing the means with the end? The heart of hospitality is human—AI is "only" a tool. Real stories from those making it happen
In a world that moves at breakneck speed, time has become a luxury. From this perspective, new technologies are tools that help us reclaim it. Those working in the hotel industry know it well: a significant portion of daily work is spent answering the same questions or performing repetitive, low-value tasks. In every hotel, valuable resources are stuck in these routines. Today, AI Assistants can handle these interactions automatically and with great efficiency. Innovation in hospitality is not just about technology; it’s about how hoteliers and their teams choose to use their time. In this session, we will share how hospitality entrepreneurs are reinvesting the time gained through AI to create real added value: human growth, operational efficiency, stronger guest relationships, better teamwork, greater authenticity, and more sustainable working conditions (meaning staff stay longer!).
Francesco Piersimoni
CEO & Co-founder
Adrias Online srl
Roberto Barison
CEO & Co-Founder
Adrias Online srl
Start the Future
Luisa Rizzo
Drone Racing Pilot
AI Tourism
Beyond the voice: AI for global, scalable, and accessible tourism
This session explores the transformative impact of Artificial Intelligence in the Travel & Tourism sector through the case study of Vox Aura. We will discover how a proprietary AI algorithm can solve long-standing logistical challenges for operators by providing high-fidelity, real-time translations. However, the innovation goes beyond spoken language: thanks to simultaneous text transcription, our technology makes tours inclusive and accessible to the hearing impaired. We will illustrate how adopting this AI allows B2B partners to immediately expand their market, turning travelers once excluded—by linguistic or sensory barriers—into concrete new business opportunities, all in the name of ethical and borderless tourism.
Samanta Tata
Business Development Director - Italy & Destination Pass Solutions
Vox Group
AI Marketing
The AI-Augmented Strategist: How AI is Redesigning Strategy
Generative AI is changing the strategist’s work more profoundly than it appears. It’s not just about speed; it’s about changing how we think, explore, and decide. This session explores how AI transforms every stage of marketing and communication strategy—from research to insight, from concept to prototyping—and why the real leap isn’t just using the tools, but rethinking the process itself. We will explore what happens when the strategist stops searching for answers and starts asking better questions; when an idea can be tested the moment it is imagined; and when the boundary between thinking and producing finally dissolves.
Matteo Sbarra
Gen AI Director
[Alkemy]+
Start the Future
Superinnovation: What It Really Takes to Build the Future
We live in an age of hyperinnovation: algorithms, data, and artificial intelligence are redefining the economy, work, and society. However, technological progress alone is not enough to generate development and competitiveness. In this conversation, Gianmario Verona and Daniele Manca offer a reflection on what makes authentic innovation possible: culture, strategic vision, organization, and the ability to transform change into the future.
Gianmario Verona
Full Professor of Innovation Management
Bocconi University
Daniele Manca
Deputy Editor-in-Chief
Corriere Della Sera
AI Tourism
Travel Mixology: AI for hyper-personalization in designing identity-driven travel experiences
We are in the era of identity-driven travel, where traditional demographic targets no longer work. Today’s traveler reshapes themselves with every departure, and capturing their fluid desires requires a new approach: Travel Mixology.In this talk, we will explore how Generative AI becomes the infrastructure for managing deep hyper-personalization without getting overwhelmed by operational complexity. We will dive into techniques such as Context Engineering and Mirror Prompting to decode the client’s emotional language and validate every proposal.The goal is to use technology to build the structure of the journey, while leaving the most important task to the human operator: adding the signature of emotion and the empathy that no machine can replicate.
Francesco Pedroni
Fractional AI Strategist & Corporate AI Trainer
AI Marketing
Agentic Moment of Truth: the era in which AI decides with and for the consumer
AI is not just changing how we search for products. It is redefining who we are as consumers and who brands must become to exist in this new world. P&G gave us the First Moment of Truth (the shelf). Google gave us the Zero Moment of Truth (search). Now, we are in the Agentic Moment of Truth: the moment when AI surfaces needs the consumer didn't even know they had, builds a narrative around the choice, and returns 3-5 options. Anyone who doesn’t appear in those 3-5 is simply absent.The Agentic Moment of Truth is not about search; it’s about discovery. The consumer delegates to AI not just the selection of options, but the very definition of the need. This talk presents the results of the first systematic Italian research—combining quantitative data, qualitative interviews, and focus groups—to begin understanding this phenomenon in its entirety.
Mirko Bruni
CEO
The Fool
Mainstage
Live Show!
Surprise Guest
AI Tourism
Building AI for business travel: when “I’m leaving tomorrow” becomes an obstetric problem
Umberto Ghio, CTO of SIAS, one of Italy’s leading technology companies in the business travel sector, will present NORA AI, an intelligent agent developed when the concept of AI agents was still in its early stages. For years, SIAP has worked with some of the most important Travel Management Companies and business travel operators in Italy, developing platforms that manage complex booking processes, corporate policies, and business travel operations. NORA was born from a real industry need: simplifying and automating the management of corporate travel requests. During the talk, Umberto will share the development journey of the agent — from early misunderstandings in natural language processing to surprising capabilities, such as interpreting images and ambiguous user requests. Today, NORA is already used by international TMCs and companies across Europe, where it supports travel managers and operators in handling travel requests while ensuring compliance with corporate policies. The session will explore what it truly means to bring an AI agent from theory into real-world production, concluding with a broader reflection on the future: if intelligent agents become everyday work companions, how can we design effective collaboration between human and artificial intelligence? A practical story about how agentic AI is already transforming the business travel industry.
Umberto Ghio
CTO
SIAP
AI Marketing
When AI recommends: is your brand ready to be chosen by AI?
More and more purchase decisions start inside AI conversations. This session will show how to measure and improve a brand’s LLM visibility by analyzing real Italian cases (Ferrari, Illy, Veralab, Moncler). Attendees will learn a practical framework to understand how AI models cite, describe and recommend brands — and how to turn AI presence into traffic, conversions and sustainable competitive advantage.
Luca Fratesi
Partner & Head of Italy
OMMAX
Mainstage
Opening Session 2!
Day 2
Mainstage
Surprise Guest
Mainstage
Future of Journalism and digital information
Enrico Mentana
Journalist & Director
La7
Start the Future
Signals from the Dark Universe: How We Search for What We Cannot See
Elena Pinetti
Astroparticle Physics
Simons Foundation
AI Marketing
Trust Is the New Algorithm: Why the Brands Winning in 2026 Are Measuring What AI Cannot See
AI accelerates content, but it can't create trust. This session uses the AIR™ Method (Authenticity, Inspiration, Relatability) to show you how to measure trust as a business asset and win in a market flooded with content no one believes.
Jeanniey Walden
Founder
Liftoff Enterprises
Mainstage
Bridging Capitalism and humanity through AI
Alicia Hanf
Head of Institutional Ecosystem Partnerships
LG NOVA - LG Electronics
Start the Future
Google Program Expert (title soon online)
Luca Bove
Founder, CEO, Local SEO Expert
Local strategy
Mainstage
Startup Competition - The Final
The Final of the largest International Startup Competition
Mainstage
The 28th Regime: One Market for Innovation
Gianmarco Carnovale
CEO & President
Scuter & Roma Startup
Lucien Burm
Boardmember
Allied for Startups
Mainstage
Startup Competition Awards Ceremony
The Final of the largest International Startup Competition
Mainstage
Closing day 2!
Day 2
Start the Future
Program in progress!
New Speakers Coming Soon
Mainstage
Co - Hosting
Veronica Maffei
Journalist
Cosmano Lombardo
Chairman
WMF - We Make Future
Gabriele Vagnato
Host, Comedian & Content Creator
Mainstage
Urban Impression Live Concert
Dardust
Producer & Artist
Mainstage
Opening Ceremony - Day 3!
Surprise Guest
Mainstage
Institutional Greetings
Henna Virkkunen
Executive Vice-President for Tech Sovereignty, Security and Democracy
European Commission
Mainstage
Title Soon Online
Claudio Iacopino
Head of Φ-lab Explore Office
ESA
Mainstage
When Earth Speaks, Satellites Listen: Local Events with Global Echoes
Veronica La Regina
Space Mentor
Mainstage
Europe’s Strategy for Deep Tech and Innovation Leadership
Michiel Scheffer
President of the Board
European Innovation Council | European Commission
Mainstage
Title Soon Online
Matteo Mille
Chief Sales Enablement & Operations
Microsoft Italia
Mainstage
Physical AI: The Next Work Revolution
Daniele Pucci
CEO
Generative Bionics
Bryan Madden
Global Head of Developer, Sovereign AI & Physical AI Marketing
AMD
Claudio Cisilino
EVP Operations, Corporate Strategy and Innovation
Fincantieri
Digital Strategy
Experiential Marketing: How to Organize a Pop-Up and the Media Strategy to Promote It
In a landscape dominated by advertising saturation, what truly remains etched in memory is not the message, but the emotion it evokes. Experiential Marketing represents the strategic response to a context of widespread inattention: an approach that places individuals at the center, transforming the consumer into an active protagonist of the brand experience. Yet, how does one organize an effective Pop-Up, and how is it promoted at a media level?
Sara Barbi
Media & Experiential Marketing Expert
Tourism & Travel
Development and enhancement of Heritage Tourism: transforming identity into a product through edu-tourism marketing strategies
Creator of the ‘Giornata delle Ville Venete’ for the Associazione Ville Venete (ETS): a format capable of activating 100 Venetian Villas, generating 180 exclusive experiences and engaging over 73,000 visitors in four years. I have demonstrated how associations and Third Sector organizations can act as drivers of a structured, high-quality tourism system. Through edu-tourism marketing and B2B training for property owners, I transform heritage assets into experiential products, combining participatory B2C value with a solid commercial distribution strategy.
Pamela Bettiol
Founder di We are Jugaad - Esperta in Marketing, Turismo ed Heritage
We Are Jugaad
Agentic AI
3 Agents, 60% Less Grunt Work: AI Agent in Action Across the Supply Chain
Supply chain teams spend countless hours on weekly reporting, transfer planning, and answering repetitive questions — high-frequency, low-value work that drains time and energy. We tackled these pain points with 3 purpose-built AI Agents: one auto-generates supply chain weekly reports, compressing hours of data collection and writing into minutes; another simulates transfer plans, rapidly producing multiple scenarios for decision-making; and a third serves as an always-on supply chain assistant, handling routine inquiries that once flooded inboxes. In this talk, I'll break down the design logic, implementation journey, and real-world results of each Agent — giving you a replicable playbook for bringing AI Agents into your own supply chain operations.
XU HE
Data Scientist
Mainstage
Surprise Guest
Mainstage
The New Digital Social Contract
Pierpaolo Bombardieri
General Secretary
UIL
Cosmano Lombardo
Chairman
WMF - We Make Future
Start the Future
In Praise of (Ab)normality
"You are not normal" is a phrase that almost everyone has heard at least once in their life, and certainly not as a compliment. But is it always true that it’s better to be "normal"? Above all, what does "normal" actually mean, and why is this adjective often used as a sort of club to marginalize those who don't fit certain models?
Vera Gheno
Sociolinguist
Mainstage
Drone Soccer Award Ceremony
Drone Soccer
Mainstage
Closing Session 1!
Day 3
Digital Strategy
AI Is Rewriting Digital Media Economics: Measurement, Identity, and Adaptive Growth
Digital media business models were built on deterministic tracking and fragmented measurement. That foundation is collapsing under privacy regulation and signal loss. This session explores how AI driven identity layers, probabilistic modeling, and adaptive feedback systems are rebuilding digital media economics. Attendees will learn how to design measurement architectures that power sustainable growth across acquisition, retention, and monetization.
Nikhil Mehra
Senior Product Manager
My Code
Tourism & Travel
Guest data integration is now for everyone
How I integrated six guest data silos within a hotel group using generative AI and autonomous agents—without forcing the client to replace their existing software (an operation that would have overwhelmed their staff)—achieving double-digit increases in occupancy and margins, while making guest relationships more empathetic for both new and returning customers.
Marco Volpe
Consultant & Trainer
Volpe Marco
Agentic AI
Casting AI Actors for Learning: How We Script, Direct, and Evaluate Roleplay Agents
Participants will learn how to design AI roleplay agents as multi-agent systems. Rather than just building chatbots with a persona, they will understand how to structure scenario logic, define behavioral rules, and evaluate AI performance against learning objectives. The talk provides a reusable blueprint (covering architecture, alignment, and failure modes) that participants can directly apply to build, pilot, or evaluate AI-based simulations in their own training, education, or L&D programs. Participants will leave with a practical framework to design, test, and evaluate AI roleplay simulations in their own learning environments.
Francesco Giacalone
Start the Future
Why AI for Product Teams Needs to Be Multiplayer
AI has transformed what one person can do. But building great products has never been a solo sport. In this talk, Dave Ross explores how product teams are adapting — moving from fragmented AI usage to collaborative, agent-powered workflows. Using real examples from Miro, he’ll show how teams are rethinking how they work, build, and learn together. And why, despite all the change, the fundamentals still win: strong culture, good judgement, and the environments that help teams learn faster — from hackathons to Fail Nights, and the informal moments where the best ideas often emerge
Dave Ross
Chief Evangelist
Miro
Agentic AI
From Billable Hours to Outcomes: Building Agent Practices That Actually Make Money
The enterprise applications services industry is facing its most significant business model disruption in decades. McKinsey now earns 20–25% of global fees from outcome-based pricing. They’ve deployed approximately 12,000 AI agents internally and shrunk typical project teams from 14+ consultants to 2–3 consultants plus AI agents. Meanwhile, 42% of companies abandoned most AI initiatives in 2025, and the average enterprise scrapped 46% of AI pilots before production. This speech delivers a practitioner’s playbook for system integrators building AI agent practices that actually make money. Drawing from a decade of enterprise software experience across multiple continents and ecosystems, the speaker introduces the Culture–Context–Code framework and a realistic 90-day sprint to first agent in production, followed by a 9-month transformation roadmap. Attendees will leave with a concrete operating model, specific pricing structures with real numbers, a step-by-step execution timeline, and a clear understanding of how to navigate the EU AI Act, DORA, and NIS2 regulatory landscape while building AI agent practices.
Ajaz Ahmed Siddiqui
GTM for AI Business Solutions
Microsoft
Digital Strategy
How to use AI embeddings and semantic spaces for market research
Large language models don't just generate text. They have absorbed an enormous amount of human culture, and hidden inside their embedding models is an implicit map of how concepts, brands, consumer opinions, and ideas relate to each other. This talk presents an original methodology and a visual exploration tool created to read that map: with a little geometry, we can navigate embedding space to surface insights on brand positioning, market perception, and broader cultural associations. The result: a new way to interrogate how AI models represent our world, useful for both cultural and market research.
Enrico Altavilla
AI & Search Consultant
MindSoup
Start the Future
From HTML to AI: the evolution and strategy of a digital-native compan
A journey through the fundamental milestones of digital business, from the early days of the web to today’s challenges. Massimiliano Valente shares his entrepreneurial journey, analyzing how market dynamics have evolved and the strategies required to stay competitive in a constantly transforming ecosystem. A clear-eyed analysis of what it means to build a business today, balancing long-term vision with the speed of technological adaptation
Massimiliano Valente
CEO
BlazeMedia
Start the Future
Who am AI? How Artificial Intelligence is redefining the Creative Director's role
Guido Callegari
Senior Art Director & AI Specialist
Michele Cireddu
Creative & Innovation Lead
Leo Italia
Flavia Russo
Local Ambassador & Creative Director
Emilia Romagna ADCI
Manuel Alvaro
Senior Creative & Trainer
Digital Strategy
The Death of Trends: why brands must stop chasing trends
At the end of the talk, participants will have learned an operational framework, “Brand Cultural Intelligence,” designed to help them stop chasing trends and start interpreting the cultural shifts that redefine brand meaning over the long term. They will be able to distinguish cultural signals from algorithmic noise, understand their strategic implications, and translate them into concrete positioning decisions—especially in an era where AI agents will mediate an increasing share of purchasing decisions.
Emanuela Ciuffoli
Brand Strategist e Formatrice
Emanuela Ciuffoli
Tourism & Travel
Tourism disintermediation: the advertising framework to beat OTAs and fill the low season
This speech provides a full-funnel digital advertising framework for the hospitality industry, aimed at maximizing direct bookings. The goal is to teach how to structure cross-channel campaigns capable of reducing dependency on OTAs and lowering commission costs. I will present tactics to capture latent demand and stabilize occupancy during the low season. Participants will gain an immediately applicable operational model to transform advertising into a real asset for disintermediation and growth.
Federica Cipriani
Business Analyst
SCS Consulting
Agentic AI
Contextual Intelligence: People, Culture, and Sovereignty in the AI Era
AI is evolving rapidly: from support technology to an agent capable of analyzing, designing, and acting within processes.In this scenario, the value of people is transforming: the importance of skills, the ability to interpret change, and leadership capable of giving direction, meaning, and responsibility to innovation are growing. Our role increasingly becomes one of orchestrating skills, data, technologies, and responsibilities, contributing to the governance of decisions augmented by artificial intelligence.The quality of this transformation also depends on the context in which AI operates: the culture it reflects, the values it incorporates, the data it is trained on, the infrastructures and platforms it relies on, and the rules that govern it. This is why digital sovereignty is the ability to choose and build a safe, reliable AI that truly serves people, businesses, and the national system.Let's explore the new role of leadership in the age of agentic AI: guiding innovation, developing skills, preserving human judgment, and moving from theory to action. Because governing AI means understanding it, experimenting with it, and transforming it into sustainable solutions, with a conscious, courageous, and hands-on approach.
Marco Pennarola
Head of CEO Office, Investor Relations & Business Insights
Fastweb
Mainstage
Live Show!
Surprise Guest
Start the Future
The communicators of the future and CC2035 Table Key skills
In a context shaped by rapid transformations—between AI, climate change, and shifting global balances—anticipating the future becomes a lever for making better decisions today. This talk presents the results of a research project conducted by Sapienza University of Rome in collaboration with A2A, which led to the publication of the book “The Communicators of the Future.” Through interviews with experts and the use of futures studies methods, the CC2035 Table was developed—a map of the key skills required of the new “architects of meaning” in marketing and communication in 2035
Alessio Di Leo
Assistant Professor
Sapienza Università di Roma
Tourism & Travel
Desire Economy: Why Some Destinations Become Collective Obsessions While Others Disappear
Platforms, territorial governance, influencers and journalists, destination managers, and sustainability experts: who is shaping today’s geography of desire? A discussion to understand why some destinations establish themselves in the collective imagination while others disappear from the radar, how attractiveness turns into demand, and when visibility risks consuming a territory’s identity, balance, and value.
Claudiana Di Cesare
Giornalista e digital director
Travel Open Day | Bortolan Carnevali & Partners
Agentic AI
Why agents fail (and how design saves them)
Why does AI agent design fail? More often than not, the issue is not the technology itself, but the design behind it. Service Design provides a framework for building agents that truly work: journey mapping, touchpoint design, and integration into existing workflows. MCP servers represent a key infrastructural layer, enabling agents to connect with external data and services while unlocking new experiences that transform software into intelligent collaborators and establish more advanced interaction models. From service blueprint to production, the approach is systemic, combining design and development through tools such as Figma, Claude Code, Replit, and vibe coding. A real-world case study on the design of an AI agent will also be presented.
Luigi Greco
CEO & Founder
Conflux
Mainstage
Opening Session 2!
Day 3
Start the Future
Alec Ross
Distinguished Adjunct Professor
Bologna Business School
Mainstage
The Power of Words in the AI Era
Stefano Massini
Author & Playwright
Mainstage
Surprise Guest
Mainstage
The Digital Shadow of Organized Crime
Nicola Gratteri
Public Prosecutor
Court of Naples
Digital Strategy
Strategic thinking toolbox: strategic instruments for guiding processes in the age of AI
In the age of AI, there is a fundamental need for both action and expertise. We will examine over 20 canvases designed to guide specific actions, ensuring maximum leverage of AI without succumbing to its pitfalls. These are strategic compasses derived from design thinking, tailored for branding, content, marketing, product development, and organizational structure.
Federica Brancale
Artificial Intelligence Consultant
Marketing Freaks
Mainstage
The Italian Dream: from Cultural Heritage to Global Innovation
Alec Ross
Distinguished Adjunct Professor
Bologna Business School
Mainstage
Innovation & Design in the Digital Era
Chris Bangle
Managing Director & Former Design Lead
Chris Bangle Associates & BMW
Mainstage
Europe: The World's Largest AI Use Case. A System Destined to Win
Uljan Sharka
CEO
Domyn
Mainstage
No Filter: Authenticity in the Age of Social Media
Camihawke
Content Creator
Mainstage
Beyond the Algorithm: The Evolution of Digital Creativity
Among WMF’s over 90 educational stages, several will be entirely dedicated to the Tourism, Travel, and Ho.Re.Ca. sectors. Keynotes by CEOs, Marketing Managers, and Brand Experts will explore digital transformation and communication strategies, aimed at making tourism services more responsive to global trends and competitive in both domestic and international markets.
WMF is the International Fair on AI, Tech & Digital Innovation: in the exhibition area, you will find the major players in the Tourism, Travel, and Ho.Re.Ca. markets, featuring dedicated B2B meeting areas and networking initiatives for professionals and companies.
Throughout the three-day WMF, a recruitment service for industry professionals will be available, involving major players from both the Italian and international tourism sectors. The service is designed to facilitate the matching of digital professionals with companies attending the fair that have job openings in the Tourism industry.
Join the Tourism Fest
Get access to all Tourism Fest events with the Full Ticket, available in both 3-Day and 1-Day options for single-day access.
For those who want to access the most comprehensive educational program in the world on AI, Digital and Tech innovation and experience the entire WMF without limits: from the Educational Stages to the Exhibition Area with B2B meetings, up to the Mainstage with concerts and live shows.
For those who want to access the most comprehensive educational program in the world on AI, Digital and Tech innovation and experience the entire WMF for 1 day: from the Educational Stages to the Exhibition Area with B2B meetings, up to the Mainstage with concerts and live shows.
Discover opportunities for your business
Sponsorship opportunities
Showcase your products and services, host dedicated events on our stages, or organize hackathons, workshops, and speeches. Benefit from brand visibility activities throughout the Fair, as well as customized spots on the Mainstage. Choose the solution that best fits your needs!
Bring your business to the Exhibition Area: every year, a dedicated space hosts innovative services for the tourism sector, where companies can gain exposure and growing ventures can connect with experts to launch their online presence. Book your stand now and secure a high-visibility space.
Discover how to maximize your business opportunities at the Digital Tourism Festival: organize B2B meetings, expand your network, and connect with thousands of professionals and key decision-makers from leading industry players. Over 700 sponsors and exhibitors chose WMF 2025.
Once again, WMF will place a strong emphasis on Tourism education, promoting digital transformation and the strategic use of digital communication. The goal is to ensure tourism services are responsive to global trends and competitive in both domestic and international markets. Want to share your expertise at WMF? Apply to our Call for Speakers!
Throughout the three days of WMF, a recruitment service for industry professionals will be available, involving major players from both the Italian and international tourism sectors. The service — which will be active on our interactive platform in the months leading up to the Festival — is designed to bridge the gap between supply and demand within the tourism labor market.
The Startup District welcomes and showcases innovative projects from around the globe to attendees, investors, and the key players in the innovation ecosystem who attend WMF every year. Seize every opportunity for your startup specializing in tourism solutions: exhibit in the District!
