The Business of Tomorrow

Book your stand

Exhibit at the International Trade Fair on AI, Tech and Digital Innovation

JUNE 10 - 11 - 12 2027 |BOLOGNAFIERE

NUMBERS OF WMF 2026
+800
Exhibitors
+3.000
Startups and Investors
+75.000
Attendees
+90
Countries
+100
Events
+20
International Pavilions
+3.000
B2B Meetings

Bring your brand to WMF - We Make Future, the largest International Fair on Artificial Intelligence, Technology, and Digital, scheduled from June 10 to 12, 2027, at BolognaFiere, Italy.

The last edition of WMF welcomed over 800 exhibitors and sponsors from +90 countries: WMF is the leading international event on innovation that every year draws major companies, brands, startups, investment funds, and institutions from all over the world to Italy to build the "Business of Tomorrow" and generate a positive impact on society.

The event offers visibility and business opportunities to companies from multiple industries, thanks to thematic districts on Artificial Intelligence, Robotics, Martech, startups, E-commerce, publishing, tech transfer, territorial promotion, and much more.

Showcase your company at WMF 2027: book your stand by filling out the form

*map of the WMF 2026 location

Industries

Its Expo Area is organized into thematic districts that bring together enterprises, startups, and key players across specialized domains: AI - Digital Business & Media, Fintech & Digital Assets, Entertainment & Cultural Industry, Smart Cities & Mobility, and much more.

Explore the industries and select the district to showcase your brand!

1. IndustryTech & Robotics

Emerging technologies, automation, and robotics are revolutionizing production processes. This challenge explores the industry of the future, focusing on smart manufacturing, AI, IoT, and intelligent systems

2. Space Industry

New frontiers between space and Earth. From space infrastructure to satellite observation, this challenge focuses on the sustainable development of the space economy and its broader impact on society.

3. Food & Agriculture

Innovation and sustainability to feed the planet. From agritech to food innovation, this challenge addresses the hurdles of food production, traceability, and safety throughout the entire supply chain.

4. AI - Digital Business & Media

Digital media, the creator economy, martech, and new engagement models. This area is dedicated to the evolution of communication, journalism, and the platforms connecting audiences with content.

5. Rights & Cybersecurity

Protecting digital rights and cybersecurity. This challenge covers cybersecurity, data privacy, legal tech, and AI ethics to ensure a secure, equitable, and responsible future in the digital age.

6. Entertainment & Cultural Industry

Music, gaming, sports, cinema, and immersive experiences. This challenge explores the future of entertainment, bridging technological innovation, creativity, and new models of cultural consumption.

7. GovTech & Public Services

Digitalization of Public Administration, civic tech, and public service innovation. This challenge focuses on GovTech, digital services for citizens and businesses, civic engagement, and the technological transformation of institutions.

8. Health & Life Sciences

Digital health, biotechnology, and medical innovation. This challenge addresses the evolution of medicine, prevention, and wellness, focusing on digital health, mental health, and new healthcare paradigms.

9. e-Commerce & Retail

New purchasing trends, logistics, and customer experience. From e-commerce to smart retail, this challenge explores the transformation of global trade across both physical and digital landscapes.

10. Education & Work

Education, work, and skill development in the digital age. This challenge explores EduTech solutions, new ways of working, and technologies for personal and professional growth.

11. CleanTech & Energy

Solutions to tackle the climate crisis and build a sustainable future. This challenge encompasses CleanTech, ClimateTech, renewable energy, and circular economy models dedicated to protecting the planet.

12. FinTech & Digital Asset

Fintech, blockchain, and new trust models. This challenge analyzes the systems revolutionizing the world of finance, digital payments, insurance (InsurTech), and cryptocurrencies.

13. Smart Cities & Mobility

Urban and regional innovation for sustainable, connected communities. From smart cities to intelligent villages and the future of mobility, this challenge reimagines spaces and services to enhance quality of life.

14. Tourism & Culture Heritage

Innovation at the service of tourism and cultural heritage enhancement. This challenge explores new models of cultural consumption, the promotion of small towns, and heritage regeneration. By leveraging technology and sustainability, we focus on creating accessible experiences, protecting local identities, and building lasting connections between tradition and the future.

Exhibit at WMF: book now

Get targeted leads
Get targeted leads

During the b2b matching and networking moments you can meet new potential customers interested in your solutions.

Increase your brand awareness
Increase your brand awareness

Connect with companies, startups, VCs, investment funds, institutions, and WMF partners from around the globe through B2B meetings, exclusive networking events, and matchmaking thanks to our web app.

Present your solutions
Present your solutions

You can benefit from dedicated moments, where you can present your solutions, tools or products to a highly profiled target audience.

WMF is Certified International Trade Fair

Choose your solution

Customized stand

A fully customized and branded space designed to meet your needs and embody your brand values.

Delegation & Group Expo Areas

An exhibit solution designed to encompass multiple entities pertaining to the same brand or context. The Delegation & Group Expo Area can also be an excellent solution for delegations of institutions, startups, SMEs, associations, entities, and more.

Standard stand

A standard modular solution that includes some furniture elements and your brand logo. An all-inclusive, cost-effective option.

Want to exhibit at WMF?

Fill out the form and secure your stand at WMF 2027: our team will get back to you as soon as possible with more information and a customized solution.

WMF: Technology + People + Business = Digital Transformation!
Google
Yuval Dvir
Yuval Dvir
Google
Speaking at the Web Marketing Festival was a unique experience that I wish to repeat in the future. The topics covered as well as the rooms and the structure of the event itself are very interesting. I thank all the staff for their professionalism and for setting up an exceptional event.
Microsoft
Monica Orsino
Monica Orsino
Microsoft
If you are involved in digital marketing in Italy and you have to choose one and only one event to attend, don't hesitate: jump into the WMF! Excellent speakers, rich content, festival-like cheerfulness, enviable networking and perfect organization.
Oracle
Luisella Giani
Luisella Giani
Oracle
An excellent organization that made it possible to realize a "three-day" full of enthusiasm, innovation, concreteness and fun. A must-attend event for those who want to be and keep updated with market developments and future trends.
Reply
Roberto Francesco Sica
Roberto Francesco Sica
Reply
An event that, year after year, acts more and more as an aggregator of all the people and companies that revolve around the "Digital" supply chain, representing a moment of exchange, training, and "contamination" between those working in the sector or those who simply want to approach these issues.
Open Fiber
Alessandra Salsedo
Alessandra Salsedo
Open Fiber
The Ministry is participating in the WMF for the 3rd year, aware that it is an organisation that can foster dialogue on digital and technology issues between the public and private sectors. We are trying to foster synergies between the Ministry and the private sector, which must interact with the State to safeguard Italy's cultural heritage. The WMF is a suitable showcase for this purpose.
Italian Ministry of Culture
WMF is the largest European event on Innovation.
la Repubblica

The press kit of WMF 2027

JUNE 10 · 11 · 12, 2027
BOLOGNAFIERE
WMF - We Make Future

Bring your Brand in Expo Area