Road to WMF 2026

The advanced event on SEO tools

A day of advanced training, reserved for a limited number of participants, that will guide professionals in understanding how to best use Artificial Intelligence for SEO. A format that combines training, sharing, and discussion with real practical and operational activities.

The event for Social Media and Web Marketing professionals

It returns on December 2nd and 3rd in Bologna, inside Palazzo Re Enzo, and it does so with a major new feature: two full days entirely dedicated to training, networking, and discussion among Social Media Managers, digital marketing professionals, and agencies from all over Italy.

The advanced event for Search Marketing professionals

The arrival of Google AI Overviews in Italy marks a profound change in search, with estimates indicating sharp declines in organic traffic. In this scenario, a place for comparison, analysis, and shared vision is needed: a single training room, two days entirely dedicated to SEO and Artificial Intelligence.

The city at the center of the future

The lineup of events, organized by Search On Media Group, for professionals and enthusiasts of the AI & digital-tech sector, spread throughout the city and in the spaces of Palazzo Re Enzo, for a week where historical events like SMConnect and Social Media Strategies converge.

The International Festival on Artificial Intelligence

The first International Festival on the present and future of AI, organized by WMF - We Make Future. For the third edition, scheduled in Milan, professionals, companies, startups, stakeholders, and industry players will gather again to discuss and delve into the AI revolution in daily life, in the ethical, political, social, and work spheres.