WMF - We Make Future the world’s largest B2B exhibition for AI, Tech, and Digital Innovation will be a key player from January 6 to 9 at CES Las Vegas 2026, the world’s most influential tech event, serving as a global B2B platform connecting startups, corporations, investors, and institutions.

Located within the Italy Pavilion (organized by the Italian Trade Agency (ITA) and Area Science Park), WMF showcases Italian innovation on a global stage. This presence reinforces its role as an open innovation hub and an accelerator for strategic partnerships across the innovation ecosystems of Europe, the United States, and the Middle East.

WMF’s participation at CES is part of a long-term vision: building a global B2B platform where technological innovation translates into concrete opportunities for development, investment, and international cooperation.

At CES, WMF operates as a platform for the business of the future a physical and relational space where startups, companies, and innovation stakeholders can: Meet and share insights; Showcase advanced technological solutions; Launch commercial and industrial collaborations; Initiate growth paths within major international markets

This approach extends beyond a single event, finding continuity through WMF’s international initiatives in Italy, the United States, and the Middle East.