WMF 2024 Short Guide

Explore key information to enhance your experience at the event

Location and hours: BolognaFiere / Bologna, Italy

  • Entrances: you can access WMF using two entrances at BolognaFiere:
    - Bologna Fair Entrance Piazza Costituzione 3, recommended if arriving by public transport.
    - Bologna Fair North Public Entrance, recommended if arriving by car.
  • Accreditation: participant accreditation starts at 08:30 and continues throughout the day.
  • Info Point: this is the area to inquire about the event. Here, you'll also find the speaker and press points.
  • Event Closure: the event will conclude on June 13th and June 15th at 19:00, and on June 14th at 19:30 with GAIA's concert.
  • Reserved Stage and Open Stage: located in the fair area and indicated on the planimetry.
  • Mainstage: the primary stage of WMF, active all three days.
  • Fair Area: open from 08:30 to 19:00 on June 13th and 15th, and from 08:30 to 19:30 on June 14th.
  • Lunch: Food Trucks will be available in the outdoor area from 10:30 until the end of each day.
    Additionally, there will be bars and dining points inside BolognaFiere, indicated on the planimetry.


To reach BolognaFiere, there are various transportation options available:
  • By Train
  • By Car
  • Using Car and Bike Sharing Services
  • By Taxi
  • By Bus Lines 28, 35, and 38
You can find more information on the main transportation methods to reach BolognaFiere and move around the city comfortably on this dedicated page.


For those traveling by car, you can utilize the Michelino Parking: a multi-level paid parking facility managed by BolognaFiere. It's easily accessible from the A14 Bologna-Taranto Highway, at the 'Bologna Fiera' exit. From the parking lot, it's just a 5-minute walk to reach the North Public Entrance, where you can access the event. For any additional information, please refer to the BolognaFiere webpage.


The Fair is equipped to welcome visitors and exhibitors with disabilities. Taking exit No. 8 from the ring road, there are reserved parking spaces at the entrance of Piazza Costituzione, from where you can then enter WMF.
Additionally, all presentations on the Mainstage will be translated into Italian Sign Language (LIS).


wmf.ibrida.io is the progressive web app for WMF, enabling you to organize your schedule and enhance your event experience.
To access it, simply log in wmf.ibrida.io using your WMF registration credentials.
The web app is used concurrently by all WMF participants and is already active. If you haven't already, we recommend logging in to view your QR code. Without it, you won't be able to access the Fair.
Once your account is activated, you can use the web app from any device by saving it to your home screen and enabling notifications.

Within the WebApp, you can:
  • View your QR code: to enter the Fair, it's necessary to scan your personal QR code to receive the daily wristband;
  • Access the complete event schedule;
  • Save sessions you want to attend in the "My Agenda" section;
  • Exchange contacts with other WMF participants through instant matching by scanning the QR code on their device;
  • Utilize the Digital Job Placement service and conduct interviews during the event by matching through the platform and scheduling meetings in dedicated B2B areas;
  • Access other features of the web app, including live voting for the Startup Competition Final, the short film final, and the AI Artist contest, designed to provide you with a new experience!
  • Enjoy the BOLOGNA CONGRESS CARD, which grants you access to exclusive discounts on transportation, hotels, and venues in Bologna, allowing you to discover and experience the new WMF location!

Instant Matchin, B2B e networking

The WebApp offers various functionalities to enhance and facilitate contact opportunities among all WMF participants: attendees, exhibitors, speakers, sponsors, startups, and many others.
In particular, you can take advantage of instant matching easily and quickly by scanning the personal QR CODE of the person with whom you want to exchange contacts. You can instantly view the contact on the web app.

WMF Contacts

If you encounter any issues or need further clarification, you can write to the Help Desk within the platform.


All days will start at 08:30 with accreditation and will end at 19:00 on 13/06 and 15/06, and at 19:30 on 14/06.
Please note that accreditation will be available starting from 08:30.
Once you reach one of the two entrances (North Entrance or Piazza Costituzione Entrance), you can queue according to the ticket you purchased. Signage will indicate where to position yourself. Once at the entrance, you will need to scan your personal QR CODE.
Staff will provide you with a colored wristband based on the ticket you purchased, allowing you access to all areas included in your ticket.
Remember: if you purchased a 3Days ticket, you will need to scan your QR Code at the entrance every day to receive the wristband for that day!
We recommend arriving on time to avoid long queues and to not miss anything at WMF. In particular, in addition to the speeches on stage, don't miss the spectacular openings of the Mainstage:
  • On 13/06, at 09:30 with Disco Cub Paradiso followed by the Opening Ceremony with Fatoumata Diawara.
  • On 14/06 at 09:50 with Dardust.
  • On 15/06 at 11:00 with the concert of Mimmo Cavallaro!
You can still accredit yourself at any time during the day.
Remember to bring a valid ID and the QR code, which you can always find within the Web App!
After entering and passing through the checks, in the Mall, you will find the WMF Info Point where you can:
- Pick up the printed planimetry.
- Ask for any information you need!
Additionally, if you purchased the Full Ticket, you can collect your Welcome Bag at the Info Point!

Planimetry of entrance and accreditation

The sample floor plan will be available shortly. At the Fair, you can pick up the printed floor plan at the Info Point.

The Venue

We remind you that WMF will take place at BolognaFiere from June 13th to June 15th, 2024, and can be accessed from two entrances:


A dedicated Wi-Fi network will be available for participants within BolognaFiere. Information on how to access it will be provided shortly.

Charging Points

Inside BolognaFiere, you will find various charging points indicated on the planimetry.


At WMF this year, there will be a dedicated Food Truck Area: an outdoor zone between the pavilions with various Food Trucks operating from 10:30 until the end of each day for all three days of the event. This allows everyone to organize their lunch break or enjoy some snacks at any time during the day.
The indoor bars and dining points at the fair are operational throughout the day.
The locations of these bars and dining points are indicated on the planimetry.


You can locate the restroom facilities at the fair directly on the planimetry.

Smoking Areas

There are several outdoor smoking areas at the fair where you can smoke and take breaks between events, such as the Food Truck Area and the area between pavilions 25 and 26. You can consult the floor plan to understand how to reach them!

Supervised cloackroom

At BolognaFiere, a supervised cloakroom service will be available at the Costituzione entrance. We recommend using this entrance if you need to use the cloakroom. Please note that the cloakroom service is subject to a fee and is managed and supervised by the staff of BolognaFiere.


Access to the Mainstage is granted exclusively to Full Ticket and Mainstage Ticket holders. Those who have purchased these ticket types for a single day can access the Mainstage only on the chosen day.
Holders of the Fair Ticket (1 or 3 days) do not have access to the Mainstage.

Reserved Stage

To access the Reserved Stage, which is exclusively reserved for Full Ticket holders, it will be necessary to show your wristband to verify access.
To ensure the smooth flow of participants, we ask visitors to occupy all seats of the Reserved Stage, starting from the central areas of the front rows.

Open Stage

The Open Stages will be 60 throughout the three days and are located in various pavilions of the Fair Area, marked with visible numbers on the floor plan. This year, some of these stages will be "silent": participants can follow the presentations inside by wearing wireless headphones, fully immersing themselves in the speeches and talks.
The Open Stages are accessible with all types of tickets: Full, Mainstage, and Fair Ticket.

Multilingual Translation

We have updated the event program for optimized enjoyment of the moments and interventions that will take place over the three days.
From now on, you will be able to see, by applying some filters, in which stages translation is planned! In addition to speeches in English and Italian, you will indeed have the opportunity to follow some talks and panels translated into up to 10 languages.
We remind you that the translation will be available directly on the WMF web app: remember to bring your earphones to easily enjoy it at any time.

Fair Area

The Fair Area is active from 8:30 to 19:00 on June 13th and 15th, and from 8:30 to 19:30 on June 14th.
It hosts thematic districts, international pavilions, B2B areas, tech shows, events for startups, creators, eSports, cinema, and much more! Access to the Fair Area and its events is open to all ticket types.
This area also includes 60 Open Stages that will host various cultural and educational events throughout the three days.


At the Info Point, you can find the official t-shirts of this edition of WMF: come and take a look at the colors and models, and take home a memory of the 2024 edition!

Digital Job Placement

During the event, you can schedule job interviews through the platform wmf.ibrida.io.
The interviews can take place in dedicated areas, which you will find indicated on the printed floor plan.

Family Area

For participants attending WMF who have already purchased the dedicated ticket, access to the Family Area located within the BolognaFiere Service Center will be available. Professional entertainers will look after the children during the three days at the following times:
  • June 13
09:00 AM - 01:45 PM
01:45 PM - 02:20 PM (lunch break, children return to parents)
02:20 PM - 07:00 PM
  • June 14
09:00 AM - 01:15 PM
01:15 PM - 02:00 PM (lunch break, children return to parents)
02:00 PM - 07:00 PM
  • June 15
09:00 AM - 12:30 PM
12:30 PM - 01:30 PM (lunch break, children return to parents)
01:30 PM - 04:00 PM
Please note that this service is available to those who purchased the dedicated pre-event ticket. Registration for the service is now closed.


You can also pick up the printed floor plan at the Info Point.

Don't miss the WMF Music Festival and discover the artists who will perform on the Mainstage over the three days!

Each day will feature live performances on the Mainstage, with artists such as GAIA, Manuel Agnelli, and Dardust, as well as in the Fair Area on a dedicated stage, with concerts and live DJ sets by emerging bands and artists selected through the WMF contest. Remember, you can access the WMF Music Fest with the Mainstage and Full Ticket (1 Day or 3 Days).

JUNE 13th

Starting at 09:30 on June 13th, you can enjoy a live set by Disco Club Paradiso, which will lead up to the Opening Ceremony at 10:00, featuring Fatoumata Diawara with her solo show followed by a live talk. At 11:35, Kenobit will take the stage with his live set, and at 15:00, the last X Factor winner, Sarafine, will perform live.

JUNE 14th

Big names in music will also take the main stage of the WMF on Friday, June 14th. Dardust, accompanied by the Sunset String Quintet, will start at 09:50 with a live performance, followed by the Opening Ceremony of the second day. At 16:10, Santino Cardamone will perform a live set, followed by Manuel Agnelli’s Acoustic Solo + Talk at 17:30. The day will close with a live concert by GAIA from 18:30 to 19:30, getting all WMF participants dancing and singing!

JUNE 15th

The final day of WMF will open with a live concert by Mimmo Cavallaro at 11:00, followed by the third day’s Opening Ceremony and a performance by Psycodrummers at 12:10. The event will conclude with an exceptional Closing Ceremony featuring Colapesce Dimartino. They will take the stage at 17:30 for a live performance and talk, closing the WMF at 18:30.

Music, Networking, and Entertainment continue in the city-center of Bologna

On Thursday, June 13th, and Friday, June 14th, after the sessions on the stages and the Mainstage conclude, the WMF Community moves to the city of Bologna to celebrate and wrap up the days with concerts, DJ sets, food & drinks, and shows, in the company of participants, sponsors, and staff. More details on the program and how to participate will be provided soon.

Innovation Focus Tables & Investor Focus Tables

  • Innovation Focus Tables at Social Hub
    Thursday, June 13th | 20:45
    An evening dedicated to Startups and investors in a convivial and relaxed setting, hosted by Social Hub.
    Not only networking but also an aperitif dinner with drinks and tastings. This event is Sold Out.
  • Investors Focus Tables at Social Hub
    Friday, June 14th | 20:45
    Social Hub presents an exclusive menu to accompany an evening of networking dedicated to investors.
    After the intense days of WMF and the startup presentations, this is the perfect occasion to discuss trends and topics in an informal setting. The aperitif dinner is reserved for investors. This event is Sold Out.