Journalism Fest

Talks by reporters, writers, and editors

JUNE 24 · 25 · 26, 2026 / BOLOGNAFIERE
NUMBERS OF WMF 2025
+700
Exhibitors
+3.000
Startups and Investors
+73.000
Attendees
+90
Countries
+90
Stages
+1.000
Speakers
+350
Institutions
+72.8B
Total Participation in Deals
1.800
Exits
1.500B
Investment Portfolio
304B
AUM
+50
Bands and DJs

We are living in an era of radical and rapid technological change that has a direct impact on society, the economy, politics, culture, and the way we perceive and understand the world.

This is why, since its very first editions, WMF has hosted Italian and international journalists to explore the complexity of the present and help us navigate through facts, trends, fake news, and different interpretations of reality.

During the past edition, the dedicated 'Future of Journalism' stage, the Mainstage, and the Legal Tech and Arena-Debate for Future stages hosted prominent figures such as Enrico Mentana, Corrado Formigli, Carlo Lucarelli, Barbara Carfagna, Leyla Elchekhly, Pablo Trincia, Plestia Alaqad, and many others!

The world of journalism will once again take center stage at WMF 2026. While waiting to discover the initiatives for the upcoming edition, take a look at the highlights from 2025.

First guests of Journalism Fest 2026

Enrico Mentana
Journalism
Enrico Mentana
Journalist & Director
La7
Enrico Mentana
Cecilia Sala
Journalism
Cecilia Sala
Journalist
Chora News
Cecilia Sala
Veronica Maffei
Journalism
Veronica Maffei
Journalist
Leyla Elchekhly
Journalism
Leyla Elchekhly
TV Presenter
Al Jazeera Media Network
Leyla Elchekhly
Lorenzo Tondo
Journalism
Lorenzo Tondo
Journalist
The Guardian
Lorenzo Tondo

Stages of Journalism Fest

There are no sessions in the selected stage on this day.

Artificial Intelligence

From Billable Hours to Outcomes: Building Agent Practices That Actually Make Money

The enterprise applications services industry is facing its most significant business model disruption in decades. McKinsey now earns 20–25% of global fees from outcome-based pricing. They’ve deployed approximately 12,000 AI agents internally and shrunk typical project teams from 14+ consultants to 2–3 consultants plus AI agents. Meanwhile, 42% of companies abandoned most AI initiatives in 2025, and the average enterprise scrapped 46% of AI pilots before production. This speech delivers a practitioner’s playbook for system integrators building AI agent practices that actually make money. Drawing from a decade of enterprise software experience across multiple continents and ecosystems, the speaker introduces the Culture–Context–Code framework and a realistic 90-day sprint to first agent in production, followed by a 9-month transformation roadmap. Attendees will leave with a concrete operating model, specific pricing structures with real numbers, a step-by-step execution timeline, and a clear understanding of how to navigate the EU AI Act, DORA, and NIS2 regulatory landscape while building AI agent practices.
Ajaz Ahmed Siddiqui
Ajaz Ahmed Siddiqui
GTM for AI Business Solutions   
Microsoft   
Social Media Strategies

Dov'è l'attenzione sui social media nell'era del feed infinito?

Nel 2026 non vince chi pubblica di più, ma chi capisce come funziona l’attenzione. Con un feed che scorre più veloce che mai: più creator, più formati, più stimoli, più rumore… il vero problema non è più pubblicare di più, ma capire dove si trova davvero l’attenzione e come catturarla senza bruciare il tuo brand nel processo. In questo talk analizzeremo come è cambiato il comportamento degli utenti sui social attuali, quali formati stanno davvero trattenendo l’attenzione, quali dinamiche stanno morendo anche se sembrano ancora “di tendenza”, e perché inseguire l’algoritmo non è più una strategia sostenibile.
Jordi San Ildefonso
Jordi San Ildefonso
Social Media Strategist   
Metricool   
Artificial Intelligence

Nestor Maslej
Nestor Maslej
Research Manager Human-centered   
AI Stanford University   
SEO

Beyond AI Citations & Hype: When AI Mentions Hurt Your Brand

In the rush to dominate AI Overviews and LLM citations, we tend to ignore a critical question: is every mention a win for our brand? For many brands, and at different moments, the answer can be a resounding no, as citations can be harmful for your brand kill your click-through rates. Join me to explore where AI visibility fails to drive commercial value. This session moves past the hype to explore the hidden risks of being cited by AI platforms and functionalities like AI Mode. I will present a practical and adaptable framework to help you audit your AI footprint, protect your brand equity and help ensure that when your brand is cited, your audience. It is all about start managing your reputation, as well as visibility and trust. What you will learn: - The AI citation audit: what's an AI citation and how to identify mentions that can hurt your brand - From citation to conversion: strategies and a framework to become the preferred commercial choice - Brand governance: how to manage client and stakeholder expectations in the era of zero-click search
Montserrat Cano
Montserrat Cano
International Consultant & Trainer   
MC, International SEO & Digital Strategy   
Artificial Intelligence

Sangiovanni Vincentelli
Alberto Sangiovanni Vincentelli
Professor of EECS   
University of California, Berkeley   
Artificial Intelligence

Hawkins
Tiarne Hawkins
AI Leader & Host   
You & AI - Stealth Mode   
SEO

Scaling Content Across Languages in the AI Era: Speed, Risk, and SEO Reality

AI has made it easier than ever to scale multilingual content—but speed often comes at the cost of search performance and trust. This session breaks down where AI and machine translation genuinely support international SEO, where they introduce risk, and how to design workflows that balance efficiency with quality, relevance, and long-term rankings.
Silvi Nuñez
Silvi Nuñez
Co-Founder   
Optimational   
Artificial Intelligence

Hanf
Alicia Hanf
Head of Institutional Ecosystem Partnerships    
LG NOVA - LG Electronics   
Digital Marketing & Business Solutions

Giovanni Le Coche
Giovanni Le Coche
CEO, SEO & Digital Marketing Manager   
Arkys   
Social Media Strategies

Will Media: da follower a maker. Come trasformare una community in un ecosistema che si autoalimenta

Will Media è uno dei casi più interessanti di community editoriale nata sui social e cresciuta fino a generare eventi, format e momenti di incontro reali. Ma come si trasforma l'attenzione in una relazione che si mantiene nel tempo? In questo speech analizziamo il modello Will Media e mostriamo come strumenti di segmentazione, personalizzazione e automazione possano portare una community al livello successivo: un ecosistema in cui ogni interazione alimenta quella successiva, senza dipendere solo dal prossimo contenuto.
Alessio Sorrentino
Luca Castelli
Alessio Sorrentino
Direttore Operativo (COO)   
7Ads & Floox    
Luca Castelli
Audience Lead    
Chora & Will Media   
Digital Marketing & Business Solutions

Martina Pescioli
Martina Pescioli
Founder & Creative Director   
Mentarossa Comunicazione    
SEO

Giacomo Pompei
Giacomo Pompei
Digital Project Manager & Marketing Coordinator   
AgriEuro   
Digital Marketing & Business Solutions

Mattia Pace
Mattia Pace
Chief Marketing Officer & Board    
Spoki   
Artificial Intelligence

Sasha Luccioni
Sasha Luccioni
AI and Climate Researcher   
Digital Marketing & Business Solutions

Gabriele Contilli
Gabriele Contilli
General Manager   
ISPD Italia   
Artificial Intelligence

Colamedici
Andrea Colamedici
Philosopher | Editor | Co-Founder   
Tlon   
SEO

Marco Maltraversi
Marco Maltraversi
CEO | SEO & AI Specialist   
YourDigitalWeb   
Digital Marketing & Business Solutions

La Monica
Diego La Monica
CTO   
Toky Digital   
Social Media Strategies

Matilde Prestinari
Valentina Frachetti
Matilde Prestinari
Entrepreneur & Content Creator   
Social Media Troupe   
Valentina Frachetti
Videomaker & Graphic Designer   
Social Media Troupe   
Artificial Intelligence

Ubertini
Francesco Ubertini
President   
CINECA   
SEO

Giorgio Taverniti
Giorgio Taverniti
Co-Founder , COO Consulting, SEO, AI & Digital Marketing Expert   
Search On Media Group   
Artificial Intelligence

Massimo Chiriatti
Massimo Chiriatti
Chief Technical & Innovation Officer   
Lenovo   
Content Marketing

Enza Bergantino
Enza Bergantino
Head of Digital & Partner   
Jacleroi   
Social Media Strategies

Veronica Gentili
Veronica Gentili
Social Media Expert   
Glisco Marketing   
Content Marketing

Il metodo per iniziare a comunicare con contenuti efficaci, anche se non hai tempo

In questo speech scoprirai un metodo pratico per comunicare con contenuti chiari ed efficaci, nonostante blocchi come la mancanza di tempo, di idee e la paura del giudizio. Vedremo come trovare idee in modo continuo, organizzare un setup leggero e trasformare ciò che già fai ogni giorno in post, video e storie che portano le persone giuste verso il tuo lavoro.
Mattia Cittadino
Mattia Cittadino
Content Creator   
Content Marketing

Dina Curione
Dina Curione
Journalist & AI Learning Strategist   
Artificial Intelligence

Misuraca
Gianluca Misuraca
   
Founder of Inspiring Future   
Content Marketing

Annalisa Terzoli
Annalisa Terzoli
CEO & Podcast Producer   
Vocal   
Social Media Strategies


Roberto Nardini
Roberto Nardini
AI & Digital Strategist | Co-Founder    
ADV+   
Content Marketing

Allenare l’empatia: come usare con cura l’AI nel web editing

L’AI scrive, riscrive, sintetizza. Rende tutto più facile ma più fragile, perché la perdita di attenzione è dietro l'angolo: per questo è importante pensare al web editing come atto di cura quotidiano e consapevole nella scrittura, nella verifica delle fonti, nell’ascolto di chi legge. Ogni azione è fatta di tempo, dubbi, rinunce. E l’empatia? Si rivela una competenza professionale, che fa riconoscere i bisogni reali dietro una query e le aspettative dietro un clic.
Caterina Damiano
Caterina Damiano
Educational manager LdW Academy, SEO Strategist   
LaPenna del Web   
Artificial Intelligence

Davide Casaleggio
Davide Casaleggio
CEO & Partner   
Casaleggio Associati   
Artificial Intelligence

Basso
Andrea Basso
Managing Director   
MITO Tech Ventures   
Artificial Intelligence

Lazzaroli
Valeria Lazzaroli
Chairperson   
ENIA - Ente Nazionale per L'Intelligenza Artificiale   
Artificial Intelligence

Matteo Mille
Matteo Mille
Chief Sales Enablement & Operations   
Microsoft Italia   
Digital Marketing & Business Solutions

Luca Petrocchi
Luca Petrocchi
CEO & Founder   
SEMprofile S.r.l.   
Artificial Intelligence

Monica Orsino
Monica Orsino
Sn Learning and Development Manager   
Microsoft   
Social Media Strategies

Program in progress!

coming soon
More speeches coming soon
   
   
Artificial Intelligence

Program in progress!

coming soon
More speeches coming soon
   
   
SEO

Mariachiara Marsella
Mariachiara Marsella
SEO & Digital Temporary Manager   
Mariachiara Marsella   
Digital Marketing & Business Solutions

Marco Rossi
Elena Bertacchini
Marco Rossi
Senior Digital Strategist | Head of SMM   
Proxima Spa   
Elena Bertacchini
Area Manager   
Proxima Spa   
Data Analytics

CRO & AI: Vedere l'Invisibile per Scalare il Business

Esistono informazioni nei tuoi dati che GA4 da solo non ti sta raccontando. Scopri come l’Intelligenza Artificiale sta riscrivendo le regole della CRO, permettendo di estrarre insight profondi che prima erano tecnicamente irraggiungibili. Analizzeremo casi studio reali in cui l'unione tra dati e algoritmi ha generato un salto di qualità nelle performance, mostrandoti come rivoluzionare l'approccio strategico ai progetti dei tuoi clienti.
Enrico Pavan
Enrico Pavan
CEO & Data Manager   
Analytics Boosters Srl   
Data Analytics

La Tua AI Guida a 150 all'Ora Fissando lo Specchietto Retrovisore

 I report finanziari mostrano il passato. I dati comportamentali predicono il futuro, ma senza Identity Resolution, stai addestrando i tuoi modelli su cadaveri.
Filippo Trocca
Filippo Trocca
Head of Data & Adtech    
Making Science   
Mainstage

Sangiovanni Vincentelli
Alberto Sangiovanni Vincentelli
Professor of EECS   
University of California, Berkeley   
Mainstage

OpenAI
   
   
Mainstage

Pucci
Daniele Pucci
CEO   
Generative Bionics   
Mainstage

NVIDIA
   
   
Mainstage

Bionics
Generative Bionics
   
   
Mainstage

Technologies
Dell Technologies
   
   
Mainstage

Intel
   
   
Mainstage

Mentana
Enrico Mentana
Journalist & Director   
La7   
Mainstage

Google LLC
   
   
Mainstage

Surprise Guest
   
   
Mainstage

Istituto Italiano di Tecnologia
   
   
Mainstage

Sala
Cecilia Sala
Journalist   
Chora News   
Mainstage

Cucinelli
Brunello Cucinelli
Founder & Chief Executive   
Brunello Cucinelli   
Mainstage

Formigli
Corrado Formigli
Journalist   
La7   
Mainstage

Trade Republic
   
   
Mainstage

CINECA
   
   
Mainstage

Microsoft
   
   
Mainstage

Jain
Aprajita Jain
Chief Brand   
Google   
Mainstage

Anthropic AI
   
   
Mainstage

Jakidale
Youtuber & Content Creator   
   
Mainstage

Gratteri
Nicola Gratteri
Public Prosecutor   
Court of Naples   
Mainstage

ESA - European Space Agency
   
   
Mainstage

Mandela
Siyabulela Mandela
Human Rights Activist   
UKH   
Mainstage

Klarna
   
   
Mainstage

Massini
Stefano Massini
Author & Playwright   
   
Mainstage

Industries
Gravity Industries
   
   
Mainstage

Al Jazeera
   
   
Mainstage

Maurizio Carta
Maurizio Carta
Professor   
Università di Palermo   
Mainstage

GETEC Switzerland
   
   
Mainstage

Stefano Onofri
Stefano Onofri
Co-Founder & Co-CEO   
Cubbit   
Mainstage

Lombardo
Giuseppe Lombardo
Deputy Public Prosecutor   
Court of Reggio Calabria   
Mainstage

Maffei
Veronica Maffei
Journalist   
   
Generative AI

Agentic Experience Architectures

Agentic Experience Architectures (AEA) shift AI from task-based automation to journey-structured, context-aware, adaptive intelligence. Agents are organized by user journeys, splitting into: Journey agents that guide intent and decisions, Utility agents that provide memory, retrieval, reasoning, and governance. AEA introduces a layered orchestration model — planner → orchestrators → routers → agents — enabling traceability, safety, and efficient multi-agent collaboration. It fits best where reasoning and user experience must co-evolve (copilots, analytics, Vertical Saas, healthcare, creative tools, enterprise platforms). Security becomes zero-trust, policy-bound, and identity-based across all stages. AEA uses shared state and intent schemas to synchronize reasoning and UX, allowing adaptive, explainable interfaces. With reusable templates, observability, and continuous learning loops, AEA significantly improves:
latency, containment, trust, explainability, cost, and multi-agent yield.
Viktoria Bovtenko
Viktoria Bovtenko
AI Architect   
Bovtenko.AI   
Generative AI

Beyond Red Teaming: Building a comprehensive monitoring and evaluation framework for conversational AI

As enterprises rush to deploy AI agents in customer-facing operations, most rely on one-time audits and manual testing. This approach offers limited coverage, surfaces problems only after the damage is done, and typically focuses on safety while ignoring accuracy, user experience, and operational efficiency. This session presents a practical framework for continuous AI monitoring and evaluation, drawn from deploying automated testing infrastructure across major European enterprises. Attendees will learn why point-in-time testing isn’t enough, how to implement live monitoring that catches failures before they become widespread, and what the EU AI Act actually requires in terms of ongoing oversight versus pre-deployment testing.
Maria Yolanda Bilé Nlang
Maria Yolanda Bilé Nlang
Data scientist & Conversational AI Engineer   
Brise   
Generative AI

Cosimo Accoto
Cosimo Accoto
Research Affiliate | Adjunct Professor | AI Advisor   
MIT | UNIMORE | POLLICINO AIDVISORY    
Generative AI

Federico Cabitza
Federico Cabitza
Associated Professor & Co-Founder    
Università Milano-Bicocca & RedOpen SRL   
Generative AI

Alessio Pomaro
Alessio Pomaro
Head of AI   
Search On Media Group   
Generative AI

Program in progress!

coming soon
More speeches coming soon
   
   
Digital Marketing & Business Solutions

Program in progress!

coming soon
More speeches coming soon
   
   
SEO

Program in progress!

coming soon
More speeches coming soon
   
   
Content Marketing

Program in progress!

coming soon
More speeches coming soon
   
   
Mainstage

Mathieu
Pierre-Philippe Mathieu
Head of the Φ-lab Explore Office   
ESA - European Space Agency   
Future of Journalism

Sala
Cecilia Sala
Journalist   
Chora News   
Future of Journalism

Elchekhly
Leyla Elchekhly
TV Presenter   
Al Jazeera Media Network   
Future of Journalism

Fjona Cakalli
Fjona Cakalli
Tech Reporter, Content Creator & Presenter   
Techprincess.it   
Digital Strategy

Federica Brancale
Federica Brancale
Artificial Intelligence Consultant   
Marketing Freaks   
Future of Journalism

Mentana
Enrico Mentana
Journalist & Director   
La7   
Digital Strategy

Sara Barbi
Sara Barbi
Media & Experiential Marketing Expert   
Future of Journalism

Formigli
Corrado Formigli
Journalist   
La7   
Future of Journalism

Vulpis
Marcel Vulpis
Journalist   
Sport Economy   
Future of Journalism

Maffei
Veronica Maffei
Journalist   
   
Future of Journalism

Program in progress!

coming soon
More speeches coming soon
   
   
Mainstage

Program in progress!

coming soon
More speeches coming soon
   
   
Digital Strategy

Program in progress!

coming soon
More speeches coming soon
   
   

Join with our All-Access Pass

Full Ticket
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Offer expires March 5th!
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Vertical events on AI, Startups, Gaming, Creators, etc.
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For those who want access to the world’s most comprehensive training program on AI, Digital, and Tech innovation, and want to experience everything WMF has to offer without limits for three days: from the Training Stages and the Exhibition Area with B2B meetings, to the Mainstage featuring concerts and live shows.

Events at WMF

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Book Fair
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Research for Future
WMF Giovani
Digital Job Fair

JUNE 24 · 25 · 26, 2026
BOLOGNAFIERE
WMF - We Make Future

FULL TICKET AT 99€+VAT
OFFER ENDS AT MIDNIGHT