EXPO AREA

The Best of International Innovation: AI, Robotics, Startups, Digital-Tech

4 · 5 · 6 JUNE  2025 / BOLOGNAFIERE

NUMBERS OF WMF 2024

+700

Exhibitors

+3.000

Startups and Investors

+70.000

Attendees

+90

Countries

+90

Stages

+1.000

Speakers

+50

Bands and DJs

+130

Institutional Guests

+60.7B

Total Participation in Deals

13.630

Fundings Rounds

1.300B

Investment Portfolio

214B

AUM

International Trade Fair on Artificial Intelligence, Technology and Digital

  • Thematic Districts

  • B2B meetings and networking

  • International pavilions

  • Events on startups, creators, esports, cinema and more

From June 4th to 6th, 2025, at BolognaFiere, WMF - We Make Future, the International Fair on Digital Innovation, AI, and Tech brings together the best of global innovation.

The Expo Area hosts thematic exhibition districts including those on Artificial Intelligence, Robotics, Startups, eSports, and Publishing, and welcomes exhibitors and entities from all over the world including tech market players, startups, institutional delegations, investment funds, companies offering cybersecurity services, web consulting, e-commerce, hosting, martech and marketing automation, IOT, VR, printing, HR and CMS, and much more: entities with which you can organize a rich agenda of business opportunities, with matching, B2B meetings, networking aperitifs, and much more. The last edition of WMF saw the participation of over 670 exhibitors and 60,000 attendees from 89 countries.

Participate in the events, initiatives, and activities that will take place in the Expo Area of WMF 2025!

*The map of the new location of WMF: BolognaFiere

International Delegations at WMF2024

from 90 Countries

Arabia Saudita
Argentina
Austria
Belgium
Bulgaria
Canada
China
Croatia
Czech Republic
Denmark
Egypt
Estonia
France
Germany
Greece
Hong Kong
Irland
Israel
Lebanon
Lithuania
Malaysia
Malta
Netherlands
Poland
Portugal
United Kingdom
Serbia
Slovenia
Spain
South Africa
Sweden
Switzerland
Turkey
Ukraine
Hungary
U.S.A

Preview - The Spaces of WMF 2025

Discover sponsors and exhibitors of WMF 2025

Discover the international market shapers

Discover the first exhibitors and sponsors who will gather at the BolognaFiere venue!
Leading companies in tech, AI and digital, automotive, business intelligence, hosting services, publishing, and much more: hundreds of organizations from all over the world to arrange B2B meetings and networking activities, creating new synergies.

Get ready to discover innovative solutions and expertise from the entities that will be with us.

THEMATIC DISTRICT

AI | Companies | Startup | Creators

Startup & VC District
Startup & VC District

The expo area dedicated to Startups, Scaleups, Accelerators, Incubators, innovative SMEs and investor delegations from all over the world. Inside, events and initiatives to encourage meetings with investors, incubators and international players.

eSports & Gaming District
eSports & Gaming District

The district dedicated to the world of gaming, a whole area focused on the most innovative esports, from simulators to AR and VR experiences, all the way to retrogaming and arcade—a mix for all tastes and all ages!

AI District
AI District

The best Artificial Intelligence solutions in a dedicated district thanks to the presence of Italian and international companies: they present products, software, services, and the latest innovations in AI.

Martech & E-Commerce District
Martech & E-Commerce District

Web Agencies, Tools and Services for E-commerce and leading digital players in an exhibition district present their solutions during the 3-day event.

Maker&Tech District
Maker&Tech District

A space reserved for new technologies, robotics, drones and the most innovative products. Research institutes, Makers and innovative SMEs will be able to present their technology projects.

Other Districts
Other Districts

Districts also include those dedicated to institutions, territories-with villages, municipalities and cities for tourism promotion-to the world of publishing, as well as to the digital market and work.

INTERNATIONAL
PAVILIONS

Albania

Albania

TEDA Tirana - Albania's first free economic zone

Bulgaria

Bulgaria

Bulgarian small and medium enterprises promotion agency

Croazia

Croazia

Gamer Change Croatia

Ecuador

Ecuador

PRO Ecuador

Estonia

Estonia

e-Residency Estonia

Germania

Germania

ISPO Brandnew

Germania

Germania

Navispace/German Trade Investment

Grecia

Grecia

Enterprice Greece

Guatemala

Guatemala

Asociación de Exportadores de Guatemala

Guatemala

Guatemala

CCIE Guatemala

India

India

Startup India

Mongolia

Mongolia

Mongolia Startup World Cup

Slovenia

Slovenia

Gamer Change Lubjiana

Spagna

Spagna

Parque Tecnologico Alicante

Turchia

Turchia

Invest in Turkey

Ucraina

Ucraina

Embassy of Ukraine

Would you like to showcase your brand in the Expo Area?

Choose the thematic districts and industries you wish to target, take advantage of the last available spaces, and secure a booth at the Expo Area to find new business partners.

Would you like to organize your B2B meetings?

Organise your B2B meetings with highly qualified profiles, meet new clients and/or suppliers in dedicated reserved areas.

B2B & B2G Opportunities

During the three days, opportunities for meetings and business matching are organized, ideal for stimulating connections between companies, professionals, startups, investors, institutions, and public administrations.

Within each pavilion, you will find B2B Areas where it will be possible to book desks and hold business meetings with companies, startups, or investment funds from over 90 countries. You’ll have the chance to present your innovative solutions to a targeted audience, connect with new clients, discover products or services suited to your business, and establish new commercial partnerships.

Job Placement

Among the thematic events found in the Expo Area is the Digital Job Fair, dedicated to professionals and companies in the Digital-Tech sector.

Inside, numerous initiatives are structured to facilitate the meeting between companies with open positions and professionals seeking employment. By taking advantage of the service, which is also active on the official WMF web app, if you represent a company you can select and meet resources in the ICT sector, senior professionals, Creators, junior resources and students entering the world of work; if, on the other hand, you are a professional looking for a job, you can request an interview from hundreds of companies from different industries: from martech to artificial intelligence, from tourism to e-commerce and many others.

ESPORTS & GAMING

Tournaments | Retrogaming | VR

You'll have the chance to connect with professional gamers and video game enthusiasts, experiencing the world of esports firsthand and testing the latest industry technologies within a dedicated area spanning over 300 square meters!

Arcade Zone

Arcade Zone

An authentic arcade with legendary arcade cabinets and special setups to relive the excitement of 1980s video games!

PS5/Xbox/Switch Area

PS5/Xbox/Switch Area

The latest releases and the best video games all waiting to be tried out on numerous next-generation console stations.

Mario Kart 8 Experience

Mario Kart 8 Experience

One of Nintendo's biggest successes in a multiplayer setup with 4 official Mario steering wheels!

Supermario vs Sonic Experience

Supermario vs Sonic Experience

Giant controllers and special setups to experience a unique gaming experience with some of the most iconic characters in gaming.

The History of Video Games

The History of Video Games

An interactive journey from the early prototypes of the 1960s to modern video games, featuring consoles, games, and rare pieces on display.

The House of the Dead Zone

The House of the Dead Zone

Straight from the 90s, the iconic remake with modern light guns: wield the pistol and defeat your enemies!

DRONESOCCER

Show | Gaming

260 sqm Area

During the next edition of the WMF, the exclusive FIDA WMF Club Challenge 2025 of Drone Soccer will take place, an innovative esport featuring drones. In addition to watching the competition, you’ll have the chance to experience firsthand the thrill of an esport that resembles Quidditch from the famous Harry Potter books!

Competition Area

Competition Area

You will be able to watch live matches between professional Dronesoccer teams, who will be at BolognaFiere from 4 to 6 June: a unique show that returns for the second consecutive year exclusively at WMF!

Test Area

Test Area

An area dedicated to WMF participants will be equipped, where you can personally test the innovative e-sport, led by the FIDA team, Federation of International Dronesoccer Association.

TECHNICAL PARTNER 2025

LEGA PRO

Final eSerie C | Gaming

The upcoming edition of WMF will exclusively host the Final of the eSerie C, the official Electronic Arts-licensed eSports competition of Lega Pro. In addition to watching the showdown, you'll have the chance to experience eSports firsthand at dedicated gaming stations open to all WMF attendees!

June 5th | Final eSerie C 2024/2025
June 5th | Final eSerie C 2024/2025

Within the eSports & Gaming area on June 5th, the top players of the eSerie C will face off in the final stage of Lega Pro’s official tournament. The finalists will compete for the 2024/2025 eSerie C championship title in an event that promises high-level competition and an exciting show.

Test Area
Test Area

Step onto the virtual field! An entire area at WMF is dedicated to attendees, where you can test your skills with the official eSerie C game. Challenge your friends or train at the dedicated stations and immerse yourself in the eSports experience powered by Lega Pro.

POWERED BY

FUTURE SHOW

Humanoids | Prototypes | Tech Show

Among the robots at WMF 2025
Humanoid robots

Humanoid robots

You will meet humanoid robots in the Exhibition Area: machines capable of performing specific tasks and engaging in intelligent conversations thanks to AI.

Prototypes and quadruped robots

Prototypes and quadruped robots

You will be able to interact with technological prototypes designed to work alongside human colleagues, including high-performance quadruped robots!

One Love Band Machine

One Love Band Machine

One Love Machine, the band made entirely of recycled metal robots, will perform in the exhibition area with a tech music show.

EFLYKE
EFLYKE

EFLYKE is the Italian-made flying motorcycle that’s revolutionizing safe sport flying. Innovative design, absolute freedom, and pure adrenaline come together in a one-of-a-kind flight experience: discover it at WMF!

EXTRACELESTE

Monumental installation

AI, robotics & art

AI, robotics & art

By touching the Extraceleste with your hand, the statue will sense your heartbeat and activate sensors that adjust the intensity of its lighting. This sensor system was developed by Nature 4.0, the startup founded by scientist and Nobel Laureate Roberto Valentini. The robotic sculpture will also gift the audience with poems generated by AI, in collaboration with Luca Andrea Marazzini.

From Antenna to Robotic Poet

From Antenna to Robotic Poet

Extraceleste is a monumental installation by Marco Nereo Rotelli, created by repurposing a satellite antenna at the ELITAL facility, the project's main sponsor. It is a luminous poetic robot that merges art, science, and spirituality, offering real-time poems generated through artificial intelligence developed in collaboration with tech partner OMAI.cloud.

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ROBOT ARENA CHALLENGE

Robot Battle | Game Arena

The adrenaline of Robot Combat at WMF

Do you remember Robot Wars or BattleBots on TV? At WMF 2025, you’ll experience that excitement live thanks to the Arena by I Robottari: a dedicated space where engineering, strategy, and adrenaline come together. I Robottari promote the sport of robot combat in Italy, bringing to WMF a unique experience that blends technology, competition, and entertainment.

Pilot a Robot in the Battle Arena
Pilot a Robot in the Battle Arena

On the first two days of WMF, the arena is yours! On June 4th and 5th, you'll be able to rent and personally pilot combat robots (non-destructive category) provided by I Robottari. A perfect chance for direct and engaging interaction with technology, in a safe and fun environment.

The Destructive National Championship
The Destructive National Championship

Friday, June 6th, get ready for the show! The Arena by I Robottari will host the CRIC - Combat Robots Italian Competition, the national destructive championship for Antweight robots (150g). Teams from all over Italy will face off with their fierce 'robot gladiators' in battles to the last chip!

POWERED BY

Gravity

Jet Suit Flight Display

JUNE 4th

Do you want to interview Gravity during the WMF?

Do you want to register as a participant?

GIRLS CODE IT BETTER

+2.000 young women in STEM

Teamwork | Critical Thinking | Communication

Over 2,000 female students take center stage at WMF 2025

The Girls Code it Better project aims to engage middle and high school female students with STEM subjects and the world of technology. In line with the values of WMF - We Make Future, its main goal is to bridge the gender gap in these fields and foster creativity among girls.

Digital skills
Digital skills

The girls work on hands-on projects that integrate programming, making (e.g., 3D printing, robotics), design, and communication.
They learn by doing ("learning by doing").

Networking
Networking

The students and coaches of the Girls Code it Better project will have the opportunity to build international connections with the professional and academic communities present at the Fair.

Training
Training

The WMF will be a unique opportunity for training and inspiration for the participants, thanks to the presence of international professionals in the fields of AI, tech, and digital.

ORGANIZZATO DA

OPEN STAGES

Ethics & AI
AI for Health
AI Solutions
GovTech
E-commerce Tools
Climate Change
...and many more!

Content Marketing

In this stage, industry experts revealed strategies to engage the audience of the future. It was an opportunity to explore the latest trends—from AI to personalization—and to create content that resonates in an ever-evolving digital landscape..

AI Plenary

The AI Plenary Stage served as a key hub for exploring the most advanced developments in artificial intelligence. Through keynotes and talks by international experts, the stage offered in-depth analysis of technological advancements, strategic applications, and the impact of AI across various sectors. It was an opportunity to understand the potential of this revolution and the challenges ahead, at the intersection of innovation, ethics, and digital transformation.

Social Media Strategies

The Social Media Strategies stage offered educational content focused on the most effective strategies to optimize social media presence. Techniques were explored to analyze and improve performance, create impactful content, and leverage the latest trends to maximize engagement. It was an opportunity to explore best practices, delve into successful case studies, and understand the evolution of digital marketing.
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Data Analytics

In the digital landscape, data is the engine of innovation. In this stage, we explored the most advanced methodologies for data analysis, modeling, and management, diving into predictive analytics, process automation, and the use of artificial intelligence. Industry experts examined tools and strategies to turn data into strategic insights, enhancing decision-making accuracy and the effectiveness of business strategies.

Advertising

The Advertising stage was dedicated to the evolution of digital communication, focusing on new technologies, advanced strategies, and best practices to maximize campaign performance. Industry experts analyzed innovative tools, targeting models, and emerging trends to help businesses enhance the effectiveness and impact of their promotional strategies.

Generative AI

In this stage, we explored the frontiers of Generative AI, merging artificial intelligence and creativity in a rapidly evolving field. Through expert talks, we discovered how generative AI is shaping the future of content marketing, branding, and digital communication.

Digital Strategy

In this stage, experts revealed strategies for successfully navigating the digital future. It was an exploration of the latest trends—from AI to automation—to create effective action plans and achieve business goals. We learned how to develop integrated and innovative digital strategies that drive growth and innovation.

Brand

In this stage, we explored strategies for building strong and relevant brand identities for the future. It was an in-depth look at the latest trends—from sustainability to user experience—to create brands that inspire trust and loyalty, shaping authentic and lasting brand narratives in the digital age.

Social Adv

In this stage, experts revealed strategies to maximize the impact of advertising campaigns on social media. It was an in-depth dive into the latest trends—from automation to AI—to optimize targeting, budget, and results.
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AI Marketing

In this stage, experts revealed how artificial intelligence is revolutionizing marketing. It was an exploration of real-world use cases—from automation to predictive personalization—to create high-performing campaigns and leverage AI tools to drive business growth.

Machine Learning

The Machine Learning stage delved into the techniques, algorithms, and practical applications that are revolutionizing the world of data and artificial intelligence. Industry experts explored the latest innovations—from predictive models to generative AI—along with algorithm optimization and data interpretability. It was an opportunity to discover how machine learning is transforming industry, research, and business.

SEO

This stage was dedicated to the most effective SEO strategies, essential for increasing visibility and ranking on search engines. From technical optimization to valuable content, as well as link building and search algorithms, industry experts explored the best practices to improve online performance. It was an opportunity to discover tools, trends, and advanced techniques to climb and maintain the top positions in organic search results.
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AI Agents

AI Agents are redefining the future of business by transforming the interaction between humans and machines. This stage explored their most advanced applications, from intelligent automation to advanced conversational interfaces, and autonomous decision-making models. Strategies, best practices, and real-world examples guided the analysis of how these systems are optimizing processes, reducing costs, and creating new opportunities for business innovation.

E-Commerce

The E-commerce stage was dedicated to the most effective strategies for optimizing sales. It covered innovations in digital marketing, the most advanced technological solutions, and best practices to enhance the customer experience. It was an opportunity to discover emerging trends and the most interesting integrations through insights from industry experts.
In partnership with
In partnership with

Influencer Marketing

In this stage, experts revealed strategies for building authentic and impactful partnerships. It was an exploration of new trends—from micro-influencers to emerging platforms—to create campaigns that generate trust and tangible results.

Tourism

The Tourism stage explored innovations and strategies that are redefining the tourism sector in the digital era. From the use of artificial intelligence to personalizing the travel experience, and the new frontiers of destination marketing, industry experts shared tools and best practices to attract, engage, and retain travelers. It was an opportunity to discover how technology and creativity are transforming tourism.

Video & Voice

In this stage, experts revealed strategies to master the new languages of communication. It was a deep dive into cutting-edge video techniques, effective video marketing, and the art of podcasting to create engaging content and build successful brands by crafting multimedia narratives that capture attention and generate impact.

Open Innovation & International Ecosystem

This program aimed to emphasize the value of collaboration among the key players in Open Innovation. The stage offered the opportunity to participate in roundtables, masterclasses, and pitch sessions. At this international stage, the founders of selected startups presented their innovative ideas to entrepreneurs, investors, and stakeholders. Participants explored investment trends, Open Innovation strategies, and the secrets behind success stories.

Impact to Business

This stage provided insight into how companies and communities can work together to enhance the attractiveness and competitiveness of our region by designing actions with a positive impact.

Startup & VC Plenary

In this stage, startup founders and entrepreneurs presented their most innovative projects in the digital and tech fields. It was an opportunity to discover the technologies and ideas that will shape the future, with a focus on social and digital impact.

Future of Entrepreneurship

In this stage, experts and successful startup founders shared strategies for launching and growing innovative businesses. It was an immersion into the latest trends—from lean startup to growth hacking—to transform ideas into successful ventures with the goal of inspiring and providing the tools to navigate the ever-evolving entrepreneurial landscape.

Cybersecurity

The Cybersecurity stage delved into the challenges and strategies for protecting data, infrastructure, and digital systems from cyber threats. Through talks by industry experts, topics such as network security, privacy protection, defense against cyber threats, and risk management were explored. It was an opportunity to deepen knowledge of best practices and discover the most advanced technologies to ensure security in the digital world.

Coding Backend

This stage was dedicated to the architectures and technologies that power modern applications, exploring best practices for back-end development and the most advanced cloud solutions. Topics such as scalability, security, microservices, and serverless infrastructures were covered in depth. Industry experts guided the analysis of tools and methodologies to build high-performance, resilient systems ready for the digital future.

DevOps & Cloud

In this stage, industry experts explored the methodologies and technologies that are redefining the development and management of cloud applications. They revealed the principles, practices, and latest trends in the world of DevOps and Cloud Computing.

Future of Work

The stage dedicated to the world of work explored transformations in human resources and digital skills, analyzing challenges and opportunities in a constantly evolving market. Industry experts shared insights on new trends—from upskilling to talent acquisition strategies—offering a look at future professional scenarios and the key skills needed to stay competitive.

Future of Journalism

In this stage, experts explored the new frontiers of information in the digital era. An analysis of emerging trends—from AI to immersive journalism—to understand the future of storytelling and communication. We examined tools and strategies to navigate the ever-evolving media landscape while maintaining the integrity and impact of journalism.

Legal Tech

The Legal Tech stage explored the evolution of law in the digital era, analyzing the role of technology in regulation, privacy, and data management. Industry experts delved into topics such as artificial intelligence in law, regulatory compliance, and the legal challenges of innovation. It was an opportunity to understand how digital is transforming the legal landscape and professions.

Coding Frontend

This stage was dedicated to front-end technologies and best practices, focusing on performance, accessibility, and user experience. Modern frameworks, new trends in web design, and strategies to create intuitive and high-performing interfaces were explored in depth. Industry experts shared advanced techniques to develop innovative digital products, optimized for all devices and aligned with user needs.

UX & UI

The UX & UI stage, powered by Architecta, was dedicated to the best practices in user experience and digital interface design. Topics such as inclusive design, usability, and interaction design were explored with contributions from industry experts. It was an opportunity to explore tools and methodologies to create intuitive, accessible, and engaging experiences, putting the user at the center of the design process.
In partnership with
In partnership with
In partnership with
In partnership with

ChatGPT & Gemini

In this stage, some experts shared their perspectives on the evolution of conversational AI and the role that ChatGPT & Gemini will increasingly play in shaping our digital future.

Tech for No Profit

In this stage, we explored how technology can amplify the impact of nonprofit organizations. From digital innovation to data analysis, we discovered tools to optimize operations and engage supporters. The goal: to promote the adoption of accessible and effective technological solutions for a stronger and more resilient nonprofit sector.

Mainstage

The Mainstage is the main stage of WMF – We Make Future: it hosted talks, panels, and roundtables on future trends, shows and entertainment, exclusive presentations of products and services, as well as interviews and reflections on innovative topics with high social impact. The Mainstage was all this and much more. It is the symbolic meeting place for the WMF community. Over the course of the three-day event, it brought together all the key players contributing to building a better, shared, inclusive, and sustainable future.

Digital For PMI

This stage was dedicated to small and medium-sized enterprises. Here, industry experts shared digital solutions to improve the effectiveness and efficiency of SMEs, contributing to their development within the region.

Content Creators

The Content Creators stage brought to the spotlight the key players in content creation, exploring trends, strategies, and tools to create successful content. Through interviews, panels, and live performances, creators, experts, and communities engaged in discussions on storytelling, monetization, and digital innovation. A dynamic space to delve into the sector’s evolution and new opportunities in the world of social media and digital platforms.
In partnership with
In partnership with
In partnership with
In partnership with

Tech for Business

In this stage, we explored how emerging technologies are transforming the business world. From artificial intelligence to cloud computing, we discovered how to optimize processes, improve productivity, and create new business opportunities.

Ethics & AI

Artificial intelligence is not just a technological revolution, but a change that redefines the relationship between humans, society, and machines. This stage delved into the ethical implications of AI, exploring topics such as its impact on language, data governance, and the human role in automation. Through discussions with experts, challenges and opportunities were analyzed to build a more fair, inclusive, and conscious digital future.

Book Presentation

In this stage, visionary authors presented their books on digital innovation, social change, and the future of marketing. A unique opportunity to discover new ideas and perspectives through stimulating dialogues and insights on cutting-edge topics. The goal: to inspire reflection and personal growth by exploring the narratives that will shape the future.

AI for Health

In this stage, in partnership with the Gimbe Foundation, experts explored the revolutionary applications of artificial intelligence in the healthcare sector. From predictive diagnostics to personalized medicine, we discovered how AI is transforming care and wellness. The goal: to understand the potentials and challenges of AI in healthcare, for a future where technology and health integrate for the benefit of humanity.
In partnership with
In partnership with

AI Solutions

In this stage, companies presented their innovative solutions based on artificial intelligence. From predictive analytics tools to advanced automation systems, we discovered how AI is transforming a wide range of industries. An opportunity to connect supply and demand while exploring the latest frontiers of AI applied to business.

Climate Change

In this stage, in partnership with ECCO Think Tank, experts explored technological solutions to tackle the climate crisis. From renewable energy to the circular economy, we discovered how innovation can drive the transition towards a sustainable future. The goal: to inspire concrete actions and promote a collaborative approach to protect our planet.
In partnership with
In partnership with

Future of Education

In this stage, we aimed to analyze the innovative technologies and new educational models shaping the evolution of education. Industry experts illustrated how these technologies are radically transforming the learning experience.

GovTech

The GovTech stage represented an opportunity for dialogue between institutions, the economy, and society on the future of Artificial Intelligence. The challenges related to regulation, governance, and the social and ethical impacts of new technologies were discussed, with the goal of outlining guidelines for the digital future.

Digital Marketing & Business Solutions

In this stage, speakers delved into digital strategies and business solutions to support company growth. From process optimization to marketing automation, including CRM, lead generation, and new sales models, the stage offered practical insights to improve performance and tackle the challenges of the digital market.

Innovation Film Fest

In this stage, storytelling met innovation. Experts explained how new technologies are revolutionizing film production and consumption, thus redefining the way cinema is made.

Future of Planet

In this stage, we explored technological solutions to promote sustainability and address global environmental challenges. We discovered how technology can be a key driver for the transition toward a more sustainable future. The goal was to stimulate discussions, share best practices, and foster collaborations that can lead to concrete actions for a positive impact on our planet and society.

Future of Mobility

On this open stage, we had the opportunity to listen to presentations of student projects aimed at participating in international competitions focused on sustainable mobility, as well as collaborations between businesses, universities, and regional authorities in this field, and more generally in terms of applied research, particularly in the automotive sector.
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Future of Music & Arts

In this stage, experts revealed the fusion between creative disciplines and emerging technologies, showing how technology is redefining the boundaries of music and art through new, unprecedented experiences.

Arena - Debate for Future

On this stage, experts and visionaries engaged in passionate debates about the possible futures of various sectors. An opportunity to explore new scenarios, exchange innovative ideas, and encourage critical reflection. The goal: to shape a shared vision of the future through constructive dialogue and the exchange of perspectives.

Gaming & Esports

This space was dedicated to anyone who loves gaming, whether amateur or competitive, and offered the opportunity to engage with industry experts and get hands-on experience with the most advanced technologies.
In partnership with
In partnership with
In partnership with
In partnership with

Girls Code It Better Code&Tell

Ideas, people, and technologies came together on the Code&Tell stage to showcase how digital creativity and collaboration between public and private sectors, schools and businesses, can generate real innovation. A community in motion, connected by shared experiences, bold visions, and practical tools. Each speech was an invitation to embrace change, break the mold, and build a more inclusive, sustainable, and collaborative future. Together, we can make a difference.
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AI Ethics & Innovation

The AI Ethics & Innovation Stage at WMF 2025 hosted the official launch of Rethic.AI, the first Italian business network dedicated exclusively to promoting ethical, safe, and responsible AI.
During the morning session, the network’s goals, founding members, initial participating companies, and the visions of its Ethical Board were presented, along with a discussion on the current state of the art, challenges, and ethical opportunities in an era of industrial transformation accelerated by AI.
In the afternoon, we explored the network’s first research working groups focused on creating innovative frameworks to provide practical support for Italian companies. This was followed by success stories directly from market-leading companies, sharing how they are integrating ethics into their AI processes, products, and strategies with a focus on sustainable and responsible business.
Sponsored by
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Future Marketing Corner

In this stage, the Search On team delved into the changes that artificial intelligence is bringing to digital marketing. Key topics such as strategy, tracking, advertising, and content were addressed, offering a concrete perspective to tackle current challenges and seize new opportunities in the digital landscape.
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Open Arena - Innovation Stardust

The Open Arena was the flagship innovation hub at WMF 2025: a 240 sqm space where startups, companies, and professionals came together to create the future.
A unique space station to discover trends, generate business opportunities, and build connections between galaxies that would otherwise remain distant.

There are no sessions in the selected stage on this day.

Session for 04 june

Session for 05 june

Session for 06 june

COMICS & GAMES AREA

Tournaments | Panels | Live drawing

Created by Riccione Comics and Games in collaboration with Fanzone, the Comics Area will offer a wide range of activities, including:
Expo, Artist Alley and Authors

Over 50 illustrators will create live drawings and showcase their self-published works, while 25 Fantasy and Romance authors will present their books and hold signing sessions.

Thematic Panels

Each day will feature four panels, for a total of 12, where we’ll discuss classic comics, video games, TV series, and content from streaming platforms.

Unpack Time

Every day at 4:00 PM: Live stream Unpack Time, a collective card pack opening session in search of the rarest cards.

Card Games Tournaments

June 4: Lorcana Tournament (Disney card game).

June 5: One Piece card game tournament and demo session.

June 6: Pokémon card game demo area.

PLAYGROUNDS

Basket
Volley
Handball
Picklball
Street Soccer
Bocce
Flight Simulator
Driving Simulator

At WMF, a variety of traditional sports with engaging activities and simulators.

FIGH

FIGH

Italian Handball Federation
FISBB

FISBB

Italian Billiards and Bowling Federation
AERO CLUB

AERO CLUB

Aero Club of Italy
FIB

FIB

Italian Bocce Federation
ACSI

ACSI

Sports Promotion Organization

Basket Area

4 JUNE
Opening and All-Star Activities

10:00 AM: Playground opening and start of activities.
10:00 AM – 12:00 PM: Morning team training session (open to the public).
12:00 PM – 4:00 PM: Open court for everyone with instructors.
4:00 PM – 8:00 PM: All-Star Activities: Garda Three-Point Qualifiers and 1v1 Tournament with ambassadors and creators.

5 JUNE
Official Tournaments and Panels

10:00 AM – 12:00 PM: Public team training sessions with autograph and selfie opportunities.
12:00 PM – 4:00 PM: Open court for everyone with instructors.
4:00 PM – 8:00 PM: Start of official Jam League 2025 tournament matches (live streamed by creators).
5:00 PM (Indoor Area): Jam League Panel: The Future of Basketball in Europe: From EuroLeague to the NBA?”.

6 JUNE
AI Talks, Finals and Awards

10:00 AM – 12:00 PM: Open activities for everyone at the Playground.
12:00 PM (Indoor Area): Talk on AI applied to basketball and sports.
2:00 PM: Jam League tournament semifinals begin.
4:00 PM: Slam Dunk Contest, Three-Point Contest, and finals of the 1v1 and 2v2 tournaments.
5:00 PM: Jam League Grand Final, followed by the awards ceremony.

Invictus Sailing Cup

The Invictus Sailing Cup presents its innovative sailing format at WMF, featuring creators and professionals. Every day from 9:30 AM, you can experience the thrill of sailing through VR headsets and meet the crew talents during special meet and greet sessions.
4 JUNE

5:00 PM: Welcome Cocktail for the Invictus Sailing Cup featuring a DJ set.
6:00 PM: Live podcast with special guests: “Invictus Sailing Cup: Sailing and the World of Social Media”.

5 JUNE

10:00 AM: Sailing Breakfast
11:00 AM: Live Panel: “The America’s Cup is Coming to Italy: How to Make the Most of This Major Opportunity”.
5:00 PM: Presentation of the Invictus Sailing Cup team, followed by a Sailing Cocktail with partners.

6 JUNE

10:00 AM: Sailing Breakfast (PR activity, presentation to investors and industry professionals).
4:00 PM: Panel: “Communication in the World of Sports in the Age of AI”.
5:00 PM: Sailing Cocktail with DJ set.

VERO VOLLEY

Tournaments | Playgrounds | VR

Playgrounds
Playgrounds

In the Exhibition Area, Vero Volley will set up a real volleyball court—an opportunity to have fun with friends and colleagues and to create new connections.

VR / Tournaments
VR / Tournaments

You can participate in engaging activities with headsets at the Vero Volley desk, to experience an immersive and innovative experience.

TECHNICAL PARTNER

AUTOMOTIVE

4 Wheel - 2 Wheel | Test Drive

In the Test Drive Area you can test the vehicles of:

RACE FOR THE FUTURE

Department of Industrial Engineering, University of Bologna

Challenges and technologies developed by student teams

For over 15 years, the Department of Industrial Engineering at the University of Bologna has launched and coordinated various learn-by-doing projects, directly involving students in managing real teams competing in international engineering competitions.

At WMF 2025, Unibo will be present with the following activities:

Prototypes and technological demonstrators

Prototypes and technological demonstrators

An exhibition of prototypes created for international competitions, such as the Solar Challenge and the Rocket Challenge, which take place annually and involve the creation of these prototypes. They are designed and developed by students under the supervision of faculty members from the Department, who are active in relevant areas of interest. These prototypes are focused on addressing current technological challenges, such as reducing environmental impact, renewable energy, sustainable materials and processes, and digitalization.

Setup of simulators

Setup of simulators

To experience the driving of various competition vehicle prototypes, from two to four wheels, and to engage an increasingly larger audience in the activities carried out by its faculty, researchers, and students.

Scientific stations

Scientific stations

Faculty and, especially, Unibo students will interactively explain the principles of physics behind vehicle technologies, from design to production. All the projects involve numerous leading industrial partners, such as Ducati and Lamborghini.

Educational stage

Educational stage

A space that will involve key representatives from the automotive and aerospace industries, students, and university faculty, where important topics will be discussed, such as: university-industry collaboration, new technologies, and how these will help overcome the challenges faced by industry and society.

In collaboration with

In collaboration with

MUSIC & SHOW

Emerging Bands | DJs | Buskers

Certified International Trade Fair