Within the Sports & Gaming Fest at WMF 2026, the very first edition of the European Drone Soccer Tournament will take place, along with a series of friendly matches featuring teams from all over the world.
Drone Soccer is an emerging discipline that combines sport, technology, and entertainment in a unique format, played with remote-controlled drones that fly, challenge each other, and score points in a special arena suspended between gaming and sports competition. From its birthplace in Jeonju, South Korea, to the present day, Drone Soccer has continued to evolve and reinvent itself since its inception in 2016. Today, this tech-sport discipline, which blends sports and innovation, is reinventing itself and conquering Europe.
On the occasion of this new edition of We Make Future, it is with great honour that we will host the very first European Drone Soccer Championship, organised by the European Drone Soccer Federation (FIDA Europe). On the program for these three days of competition: more than 20 teams willing to conquer the European crown, divided into three distinct tournaments: Class 20, Class 40, and finally the International School Challenge.
The event marks a fundamental milestone in the internationalisation path of this discipline, consolidating WMF's position as a point of reference for technological and sports innovation in Europe.
DRONE SOCCER AREAS - EXHIBITION HALL
Competition Area
Experience live matches between professional Drone Soccer teams competing in the first-ever European Tournament, alongside international friendly challenges: a unique spectacle returning for the third consecutive year, exclusively at WMF!
Test Area
A dedicated area will be set up for WMF attendees, where it will be possible to experience this innovative and high-tech sport firsthand, guided by the FIDA team (Federation of International Dronesoccer Association).
DRONE SOCCER PARTNERS
Join the Drone Soccer Experience
Get access to all the Drone Soccer with the Visitor Ticket, available in both 3-Day and 1-Day options for single-day access.
For those who want access to all the opportunities and activities of the Exhibition Area, including B2B meetings, tech shows, thematic exhibition districts, gaming, and open stages.
For those who want access to all the opportunities and activities of the Exhibition Area, including B2B meetings, tech shows, thematic exhibition districts, gaming, and open stages.
The stage dedicated to the Startup & VC world, where the ambition of founders and the vision of investors meet.
Here you will find pitch sessions where founders will present their innovative projects, alternated with exclusive roundtables with the protagonists of international Venture Capital.
Backend & Cloud
The stage dedicated to backend development and cloud infrastructure, sponsored by DEVPUNKS, where scalability, performance, and modern architectures take center stage.
Here you’ll find best practices, real-world use cases, and solutions to design robust, distributed systems ready for the future.
Sponsored by
Digital Marketing & Business Solutions
The stage dedicated to digital marketing strategies and business solutions, where innovation meets performance and growth.
Here you’ll discover tools, case studies, and insights to optimize campaigns, drive results, and scale your business effectively.
Machine Learning
The stage dedicated to Machine Learning, focusing on techniques, models, and practical applications in real-world projects.
Here you’ll explore expert insights and case studies to understand how to implement effective ML solutions.
Advertising
The stage dedicated to digital advertising, focusing on advanced tracking, complex funnels, and high-performing campaigns in key sectors such as healthcare.
Here you’ll explore real case studies and practical tools to optimize your advertising strategies and maximize results.
Start the Future
The stage dedicated to inspiring and guiding participants toward the future, focusing on innovation, leadership, and new opportunities.
Here you’ll discover vision, ideas, and insights to shape your path and anticipate the changes ahead.
Content Marketing
The stage dedicated to content marketing and digital storytelling, focusing on micro-content, communities, and using AI to tell authentic stories.
Here you’ll explore practical methods, case studies, and tools to create effective and engaging content even in fast-paced, complex contexts.
Startup Arena
The stage dedicated to founders who design innovative solutions to the major challenges of the future.
Robotics & Physical AI
The stage dedicated to robotics and AI applied to the real world, focusing on hands-on projects and building intelligent robots.
Here you’ll explore demos, workshops, and real-world cases to see how AI can be applied to the physical world in innovative and engaging ways.
Social Media Strategies
The stage, powered by Social Media Strategies, dedicated to social media strategies in the age of the endless feed, where attention is the real competitive advantage.
Here you’ll discover practical insights, emerging trends, and tools to create effective and engaging content.
Part of
AI Marketing
The stage dedicated to using AI in marketing, focusing on continuous simulations, campaign optimization, and data-driven decision making.
Here you’ll explore practical examples and tools to transform marketing strategies, test concepts in real time, and enhance results.
Search & AI
The stage dedicated to the evolution of search in the AI era, where SEO, new answer engines, and digital visibility converge.
Here you’ll explore strategies, case studies, and tools to optimize your online presence across traditional search and AI-driven systems.
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AI Commerce
The stage dedicated to artificial intelligence applied to e-commerce, covering innovative strategies, personalization, and sales optimization.
Here you’ll explore case studies and practical tools to transform e-commerce with AI and maximize business results.
AI & Business Transformation
The stage dedicated to providing a vision of how Artificial Intelligence will shape the future of work, business processes, and society.
Here you’ll explore perspectives, insights, and real examples to understand how AI could transform the world ahead.
Sponsored by
Music & Art
The stage dedicated to the future of music and art, focusing on AI, creativity, and innovations in festivals and live performances.
Here you’ll explore AI tools for music, artist promotion, and event management, along with insights to discover new artistic expressions.
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Entrepreneurship
The stage dedicated to the future of entrepreneurship, focusing on trust, learning, and new business models in the AI era.
Here you’ll explore ideas, tools, and perspectives to innovate and lead change in the startup and business world.
Partner Events
Coding Frontend
The stage dedicated to frontend development, focusing on new AI-driven coding paradigms and autonomous workflows.
Here you’ll explore real examples and innovative tools to automate testing and optimize the development of modern interfaces.
Data & Analytics
The stage dedicated to data analysis and using AI to extract deep insights and predict future trends.
Here you’ll explore real case studies and practical tools to turn data into a competitive advantage and optimize business performance.
AI Solutions
The stage dedicated to advanced AI solutions, focusing on scalable, human-centric platforms for enterprise applications.
Here you’ll explore real examples, strategies, and tools to design and implement effective and sustainable AI solutions.
GovTech
The stage where power dynamics are redefined in the age of AI.
From new forms of democracy to geopolitical shifts, from the future of work to next-generation cities, this stage brings together institutions, policymakers, companies, and research leaders to explore how technology and AI are reshaping rules, processes, and decision-making models.
From AI in justice and security to innovation diplomacy, from agentic government to new urban and regional governance models: not just vision, but direction.
To understand who will lead change — and how.
Management & Leadership
The stage dedicated to leadership and management in the AI era, focusing on strategies to lead teams and complex processes.
Here you’ll explore real cases, insights, and tools to innovate, make effective decisions, and develop visionary leadership.
Journalism
Lo stage dedicato al futuro del giornalismo, tra innovazione digitale, AI e nuovi format narrativi.
Qui troverai prospettive, casi studio e insight da giornalisti e creator per comprendere l’evoluzione del settore.
Content Creators
The stage dedicated to digital creators, YouTubers, and artists, where creativity and storytelling become practical tools to engage audiences. Part of the Social Media Strategies event and built with the support of industry agencies, this stage offers practical examples, personal experiences, and insights to grow as a content creator and build your community.
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EduTech
The stage dedicated to innovation in education, focusing on AI, cognitive mentoring, and lifelong learning.
Here you’ll explore practical examples and case studies to understand how technology can support and enhance human learning.
UX & UI
The stage dedicated to user experience and interface design, in partnership with Architecta, focusing on practical strategies to create intuitive and engaging digital products.
Here you’ll explore real examples, case studies, and expert tips to design top-level user experiences.
In partnership with
Space Economy
The stage dedicated to the space economy, focusing on innovations, opportunities, and technologies shaping the future of space.
Here you’ll explore insights from experts and industry mentors, and real-world cases to understand the dynamics of orbital and beyond-Earth economies.
Impact To Business
The stage dedicated to impact business models, which focuses on the inseparable link between profit and sustainability.
Here you will find outstanding case studies and strategies for implementing regenerative models, offering an in-depth overview of positive-impact growth opportunities.
Tech For Business
The stage dedicated to technological innovation for business, focusing on tools and strategies to grow startups and companies.
Here you’ll explore talks by founders and CEOs, real-world cases, and practical insights to apply technology effectively and strategically.
Mainstage
The Mainstage is the heart of WMF - We Make Future. It is the festival’s primary stage, hosting a dynamic lineup of keynotes, panels, and roundtables focused on future trends, alongside live shows, entertainment, and exclusive product launches. It is a space for deep-seated reflections and interviews on innovative topics with high social impact.
As the symbolic gathering place for the WMF Community, the Mainstage brings together leading global players and experts to explore the frontiers of technology and society. Together, we chart the course toward a better, shared, inclusive, and sustainable future.
The program is currently under development and may be subject to changes and updates.
Digital Strategy
The stage dedicated to innovative digital strategies, focusing on digital media, AI, and new adaptive growth models.
Here you’ll explore insights, case studies, and tools to plan effective campaigns and tackle the ever-evolving digital landscape.
Brand Strategy
The stage dedicated to brands and corporate strategy in the AI era, focusing on AI literacy, the ability to guide intelligent systems, and creating real competitive advantage.
Here you’ll explore practical insights, case studies, and tools to understand how AI can transform brand management and strategic communication.
Future of Work
The stage dedicated to the future of work, focusing on AI, new organizational models, and emerging skills.
Here you’ll explore insights, real-world cases, and strategies to prepare for professional changes and innovate the way we work.
Cybersecurity
The stage dedicated to cybersecurity, focusing on AI to optimize threat modeling and assist security architects in risk analysis.
Here you’ll explore case studies, tools, and strategies to protect complex systems and reduce cognitive load in managing cybersecurity.
Legal Tech
The stage dedicated to legal innovation, focusing on AI, algorithms, and digital systems applied to law and regulatory compliance.
Here you’ll explore case studies, best practices, and insights to understand how technologies are transforming the legal sector and supporting businesses and professionals.
Book Presentation
In this stage, visionary authors will present their books on digital and social innovation and the future of marketing. A unique opportunity to discover new ideas and perspectives through stimulating dialogues and in-depth discussions on cutting-edge topics.
The goal: to inspire reflection and personal growth by exploring the narratives that will shape the future.
Agentic AI
The stage dedicated to Agentic AI and Agentic Experience Architectures, focusing on context-aware, adaptive intelligent systems that go beyond single-task automation.
Here you’ll explore examples and concepts on structuring autonomous AI flows for complex, personalized user experiences.
Non-Profit
The stage dedicated to technology for the non-profit sector, focusing on digital tools, VR, and video games to enhance social impact and resilience.
Here you’ll explore practical examples and innovative projects to support education, inclusion, and social action through technology.
Fintech & Digital Assets
The stage dedicated to the future of finance and fintech, focusing on AI, payment innovations, and new business models.
Here you’ll explore insights and perspectives on how technology is transforming the financial sector and the emerging opportunities for companies and startups.
Innovation Film Fest
The stage dedicated to innovative cinema and audiovisual content, focusing on digital storytelling, emerging technologies, and narratives exploring the future.
Here you’ll explore screenings, case studies, and discussions with directors and creatives to discover new forms of cinema and media.
Digital Health
The stage, in partnership with FONDAZIONE GIMBE, dedicated to digital innovation in healthcare, focusing on AI, molecular modeling, and tools to improve treatments and hospital processes.
Here you’ll explore expert talks, case studies, and innovative projects to see how technology is transforming health and medicine.
In partnership with
Social Advertising
The stage dedicated to social advertising, focusing on advanced performance measurement, experimentation, and creative optimization across major platforms.
Here you’ll explore real case studies, testing frameworks, and repeatable workflows to improve conversions, ROAS, and campaign impact.
Part of
AI Tourism
The stage dedicated to Artificial Intelligence applied to tourism, focusing on experience personalization, data analysis, and service innovation.
Here you’ll explore case studies, tools, and strategies to transform the travel industry and enhance the traveler experience.
Geopolitics
In an era of global shifts and evolving balances, the Geopolitics Stage provides a compass for navigating international dynamics. This space is dedicated to analyzing global scenarios, new power structures, and the challenges reshaping the boundaries of politics and economics. It is a vital meeting point for understanding the forces governing our present and anticipating the developments of an increasingly interconnected future.
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Mainstage
Co - Hosting
Veronica Maffei
Journalist
Cosmano Lombardo
Chairman
WMF - We Make Future
Guglielmo Scilla
Content Creator
Alicia Hanf
Head of Institutional Ecosystem Partnerships
LG NOVA - LG Electronics
Mainstage
Live Concert!
I Patagarri
Mainstage
Opening Ceremony WMF 2026!
Surprise Guest
Mainstage
Welcome to WMF 2026!
Cosmano Lombardo
Chairman
WMF - We Make Future
Mainstage
Institutional Greetings
Vincenzo Colla
Vice President with responsibility for Economic Development and Green Economy, Energy, Vocational Training, University and Research.
Emilia-Romagna Region
Mainstage
Shaping Europe’s AI Future
Lucilla Sioli
Director for "Artificial Intelligence and Digital Industry"
Directorate-General CONNECT, European Commission
Mainstage
Surprise Guest
Mainstage
Enabling the Future of Innovation: From Research to Industry Impact
Alberto Sangiovanni Vincentelli
Professor of EECS
University of California, Berkeley
Mainstage
Title Soon Online
Dell Technologies
Mainstage
Building Reliable AI at Global Scale
Tiarne Hawkins
AI Leader & Host
You & AI - Stealth Mode
Mainstage
Beyond any border: war and society in the tech era
Cecilia Sala
Journalist
Chora News
Mainstage
Surprise Guest
Mainstage
Closing Session 1!
Day 1
Book Presentation
AI without anxiety: a practical guide to facing the present
A talk designed to help navigate between enthusiasm and concerns surrounding artificial intelligence, starting from the questions that most often generate anxiety and confusion. Sonia Montegiove offers practical tools to understand how AI works, assess its risks and opportunities, and support younger generations in using it. Through the metaphor of an “over-the-counter medicine,” the audience will be guided through benefits, directions for use, and possible side effects, in order to build a more informed and balanced relationship with these technologies.
Sonia Montegiove
Computer scientist, journalist, and trainer
Book Presentation
“Who Really Decides? Business Strategies Across AI, Data, and Identity”
Massimo Giacchino
Digital Strategist - Design Method Author
Design Marketing
Daniele Rizzi
Marketing consultant and trainer
Daniele Rizzi Marketing Consulting
Gabriele Pantaleo
Administrator & SEO Specialist
PNT SOLUTIONS SRL
Valentina Martinelli
Moderator
Libri di Marketing
Luana Vollero
Moderator
Libri di Marketing
Mainstage
Live Show!
Surprise Guest
Book Presentation
Book Presentation: Trame di Guerra
Lorenzo Tondo
Journalist
The Guardian
Mainstage
Opening Session 2!
Day 1
Mainstage
Rockin’1000: when different voices become one
Fabio Zaffagnini
Founder
Rockin'1000
Mainstage
Title soon online
Arthur Gebhardt
Senior Manager Business Development & New Technologies
GETEC PARK.SWISS
Mainstage
Decoding Geopolitics
Al Jazeera
Mainstage
Diplomacy and sustainability: how to create a global open innovation ecosystem
A. Burak Dağlıoğlu
President
Investment and Finance Office of the Presidency of the Republic of Türkiye
Mainstage
Surprise Guest
Mainstage
Facing Life with Irony: Comedy Against Stereotypes
Pierluca Mariti
Comedian
Mainstage
The Future of AI Infrastructure: Bologna and the European AI Ecosystem
Francesco Ubertini
President
CINECA
Mainstage
Title Soon Online
Manuel Catalano
Head of the NuBots Research Unit and Coordinator of JOiiNT LAB
Istituto Italiano di Tecnologia
Mainstage
Title Soon Online
Luca Carabetta
Country Manager Italy
Trade Republic
Mainstage
The Next Era of Banking and Digital Payments
Klarna
Mainstage
Title Soon Online
Giuseppe Lombardo
Deputy Public Prosecutor
Court of Reggio Calabria
Mainstage
The Changing Architecture of Public Information
Corrado Formigli
Journalist
La7
Mainstage
Closing Day 1!
Day 1
Book Presentation
Program in progress!
New Speakers Coming Soon
Mainstage
Co - Hosting
Cosmano Lombardo
Chairman
WMF - We Make Future
Veronica Maffei
Journalist
Tiarne Hawkins
AI Leader & Host
You & AI - Stealth Mode
Mainstage
Live Concert!
N.A.I.P - nessun artista in particolare
Mainstage
Opening Ceremony - Day 2!
Surprise Guest
Mainstage
Institutional Greetings
Elena Mazzoni
Regional Minister for the Digital Agenda, Promotion of a Culture of Legality, Poverty Reduction, and the Solidarity Economy.
Emilia-Romagna Region
Mainstage
The Business of Global Success: Music, Brands and Leadership
Mathew Knowles
Founder & CEO, Strategic Consultant, Keynote Speaker, and Corporate Trainer
Music World Entertainment (MWE)
Mainstage
Humanistic Capitalism: A Philosophy of Business, Life & Sustainability
Brunello Cucinelli
Founder & Chief Executive
Brunello Cucinelli
Mainstage
Living the Future: The City of the Fourth Space
Maurizio Carta
Professor
Università di Palermo
Mainstage
The Green Transition: Innovation and the Sustainable Future of Territories
Alfonso Pecoraro Scanio
President
UniVerde Foundation
Mainstage
Three Lessons from Two Decades Inside Google
Aprajita Jain
Chief Brand
Google
Mainstage
Physical AI and the Future of Mobility between sustainability and automation
Marco Pavone
Director of Autonomous Vehicle Research
NVIDIA
Book Presentation
The rules of communication have changed… what about us? A guide to navigating inside and outside the organization
Barbara Milini
LinkedIn Consultant and Digital Reputation Specialist
Michele Rinaldi
CEO & ContemporaryPR evangelist
Soluzione Group SpA
Alessandro Vercellotti
Founder
Legal For Digital
Luana Vollero
Moderator
Libri di Marketing
Valentina Martinelli
Moderator
Libri di Marketing
Book Presentation
Presentation of "The 7 Revolutions of Artificial Intelligence"
While we discuss chatbots and virtual assistants, artificial intelligence is quietly reshaping the foundations of our civilization, transforming balances we thought immutable. In this new book, Davide Casaleggio abandons theoretical speculation to lead us, with data in hand, through seven fundamental revolutions that are already rewriting our present. We will discover that healthcare is preparing for absolutely precise diagnostics, capable of anticipating diseases before they even manifest, and that medical research promises to defeat biological aging, opening up unprecedented scenarios for the length and quality of each of our lives. The economy will function largely without the contribution of human labor, redefining the very concepts of production and value, while a single person will be able to manage, with complete autonomy, entire multinationals. Politics will also change radically, with the emergence of AI-generated leaders. By revealing how these scenarios don't belong to a distant future, but already affect everyone's lives, The 7 Revolutions of Artificial Intelligence offers us the tools to understand the most profound transformations humanity has ever faced and to prepare ourselves to navigate them with clarity and awareness.
Davide Casaleggio
CEO & Partner
Casaleggio Associati
Mainstage
Surprise Guest
Mainstage
Title Soon Online
Filippo Caccamo
Comedian & Content Creator
Chimera Agency
Mainstage
Closing Session 1!
Day 2
Book Presentation
8 Bowl Mistakes: How Food Really Affects Your Pet's Health
During the interview with Dr. Francesco Benincasa, we'll discuss the book "8 Mistakes in the Bowl," developed with KBook, a personal branding publishing house. A practical discussion to debunk false myths about nutrition and provide concrete tools to improve the health, energy, and quality of life of pets.
Anastasia Frascati
Operation Manager
KBook
Francesco Benincasa
Veterinary Surgeon
Book Presentation
Content that pays: strategies to become a full-time creator
A talk dedicated to those who want to turn content creation into a solid and sustainable professional path. Mattia Cittadino shares how to overcome the most common challenges and build a project with vision, method, and practical tools. From defining your positioning to monetization, the focus is on how to create long-term value, also with the support of artificial intelligence.
Mattia Cittadino
Content Creator
Mainstage
Live Show!
Surprise Guest
Mainstage
Opening Session 2!
Day 2
Mainstage
Surprise Guest
Mainstage
Future of Journalism and digital information
Enrico Mentana
Journalist & Director
La7
Mainstage
Bridging Capitalism and humanity through AI
Alicia Hanf
Head of Institutional Ecosystem Partnerships
LG NOVA - LG Electronics
Mainstage
Startup Competition - The Final
The Final of the largest International Startup Competition
Mainstage
The 28th Regime: One Market for Innovation
Gianmarco Carnovale
CEO & President
Scuter & Roma Startup
Lucien Burm
Boardmember
Allied for Startups
Mainstage
Startup Competition Awards Ceremony
The Final of the largest International Startup Competition
Mainstage
Closing day 2!
Day 2
Book Presentation
Program in progress!
New Speakers Coming Soon
Mainstage
Co - Hosting
Veronica Maffei
Journalist
Cosmano Lombardo
Chairman
WMF - We Make Future
Gabriele Vagnato
Host, Comedian & Content Creator
Mainstage
Urban Impression Live Concert
Dardust
Producer & Artist
Mainstage
Opening Ceremony - Day 3!
Surprise Guest
Mainstage
Institutional Greetings
Henna Virkkunen
Executive Vice-President for Tech Sovereignty, Security and Democracy
European Commission
Mainstage
Title Soon Online
Claudio Iacopino
Head of Φ-lab Explore Office
ESA
Mainstage
When Earth Speaks, Satellites Listen: Local Events with Global Echoes
Veronica La Regina
Space Mentor
Mainstage
Europe’s Strategy for Deep Tech and Innovation Leadership
Michiel Scheffer
President of the Board
European Innovation Council | European Commission
Mainstage
Title Soon Online
Matteo Mille
Chief Sales Enablement & Operations
Microsoft Italia
Mainstage
Physical AI: The Next Work Revolution
Daniele Pucci
CEO
Generative Bionics
Bryan Madden
Global Head of Developer, Sovereign AI & Physical AI Marketing
AMD
Claudio Cisilino
EVP Operations, Corporate Strategy and Innovation
Fincantieri
Mainstage
Surprise Guest
Mainstage
The New Digital Social Contract
Pierpaolo Bombardieri
General Secretary
UIL
Cosmano Lombardo
Chairman
WMF - We Make Future
Mainstage
Drone Soccer Award Ceremony
Drone Soccer
Mainstage
Closing Session 1!
Day 3
Mainstage
Live Show!
Surprise Guest
Mainstage
Opening Session 2!
Day 3
Mainstage
The Power of Words in the AI Era
Stefano Massini
Author & Playwright
Mainstage
Surprise Guest
Mainstage
The Digital Shadow of Organized Crime
Nicola Gratteri
Public Prosecutor
Court of Naples
Mainstage
The Italian Dream: from Cultural Heritage to Global Innovation
Alec Ross
Distinguished Adjunct Professor
Bologna Business School
Mainstage
Innovation & Design in the Digital Era
Chris Bangle
Managing Director & Former Design Lead
Chris Bangle Associates & BMW
Mainstage
Europe: The World's Largest AI Use Case. A System Destined to Win
Uljan Sharka
CEO
Domyn
Mainstage
No Filter: Authenticity in the Age of Social Media
Camihawke
Content Creator
Mainstage
Beyond the Algorithm: The Evolution of Digital Creativity
