Start the Future

An examination of the American innovation ecosystem's power—driven by venture capital, leading research institutions, and a culture of disruption. This roundtable will address the vulnerabilities related to regulatory uncertainty, talent competition, and the ethical responsibilities of building world-changing technologies like Generative AI.

Exploring the unique strengths of India's innovators, from its massive talent pool and digital public infrastructure (like Aadhaar and UPI) to the challenge of scaling social impact and bridging the rural-urban technology gap. Discussing how Indian startups are defining 'what matters' for a rapidly evolving, globally significant market.

Discover how Bitcoin functions as the sole free and uncensorable digital currency, and learn how to secure and store it in a simple and reliable manner.

Selling in the AI Era is the speech where I share the sales methodologies that proved most effective in managing over 500 salespeople across dozens of different industries. I will discuss processes, control, and performance, and how to use artificial intelligence to analyze negotiations, train the team, and maximize commercial results in a measurable and scalable way.

In my speech, I explore art created with AI, demonstrating how, within the horizon of contemporary art, value no longer resides in technique but in the idea. What truly matters is the one who imagines, not who or what executes. Thus, AI becomes a legitimate instrument of the creative act, an extension of human vision and an integral part of the artistic process.

Offering your own SiteBuilder to clients is no longer a privilege reserved for the big players. SiteBuilderBuilder is the whitelabel platform that allows you to hit the market with a fully branded, flexible, and customizable website creation tool—without any internal development. In this talk, we’ll explore how it works, what you can offer your clients, and why more and more operators are choosing to build and market a digital product under their own name.

With AiOn by SatisFactory, retail enters a new era: the age of intelligent stores. Thanks to AI, every customer can be recognized, understood, and guided in real-time by digital personal shoppers capable of advising, customizing, and taking proactive action. No more fragmented experiences, but a single continuous relationship that merges data and conversations, transforming every interaction into value for both the customer and the retailer, wherever it takes place.

A joint perspective from two economic powerhouses, Japan and South Korea. This roundtable will contrast their innovation styles—Japan's focus on robotics and precision engineering versus South Korea's rapid-fire digital consumer tech—to understand their collective strengths and the common challenge of navigating rapid demographic change.

In regulated sectors such as aerospace, automotive, and food, quality management demands complex processes, data analysis, and compliant documentation. LIV4 introduces a multi-agent platform based on generative AI that enables natural language data querying, report generation, and the execution of automated operational actions across ERP systems and Excel. Deployable within a few weeks, it reduces operational lead times by up to 70-80%, enhancing efficiency and the control of quality processes.

People Spa manages training, safety, and HR consultancy for businesses. Following two unsuccessful experiences with other software, the company selected Odoo to centralize CRM, sales, projects, invoicing, and accounting within a single platform. A case study on guiding skeptical clients toward digital transformation by addressing their actual needs and earning their trust one step at a time.

For years, we’ve viewed automation as the ultimate goal: eliminating human intervention. Yet, in every system, there is always a 'last cell'—a point where someone makes a decision. The problem isn’t that this cell exists, but that it’s often left unplanned. Natural language has become code, and we risk moving from 'Excel chaos' to 'prompt chaos.' The real difference lies in knowing how to design where and how the human stays in the loop. A talk on AI, the dev mindset, and human-machine collaboration.

The objective of this talk is to provide critical tools for understanding how new media influence the narrative of the body, intimacy, and sexual health. Through a scientific and educational approach, the speech assists in recognizing the distinction between information, entertainment, and misinformation, promoting responsible communication capable of dismantling taboos without trivializing issues that have a tangible impact on individual and collective health. It contributes to the construction of a more conscious digital culture, wherein sexual health, education, and scientific information become instruments of individual empowerment and social impact.

In this session, we’ll explore how to transform AI into a high-speed content factory. Moving beyond theory, we’ll dive into practical techniques to generate a full month of advertising in just a few hours. Using tools like Gemini and Claude, you'll learn to create SEO copy, ad creative, images, and automated reports. Discover how to scale your production while maintaining top quality, using optimized strategies you can implement immediately to accelerate your business growth.

In "The Sound of Silence ", Mattia Epifani breaks down how Pegasus  strikes via Zero-Click exploits. Since the spyware vanishes upon reboot, Mobile Forensics is the best way to uncover it and document intrusions. Are you sure your smartphone is actually "just" yours?

A speech to discover what brand jingles are, their purpose, and why they are significant. Featuring practical examples to construct one's own.

How we integrated Artificial Intelligence into the design process of a complex website: from setting up the discovery mix to synthesizing results, and from the sitemap and content models to the generation of prototype content. Through a real-world case study, we will outline the workflow, the tools, and the specific moments where AI added real value—as well as those where human judgment remains decisive. For now.

AI writes, rewrites, and synthesizes. It renders everything more accessible yet more fragile, as the loss of attention is ever-present: for this reason, it is essential to perceive web editing as a daily and conscious act of care in writing, source verification, and listening to the readership. Every action is composed of time, doubts, and concessions. And empathy? It reveals itself as a professional competence, enabling the recognition of the actual needs underlying a query and the expectations behind a click.

Information exists within your data that GA4 alone is not disclosing. Discover how Artificial Intelligence is rewriting the rules of CRO, enabling the extraction of profound insights that were previously technically unattainable. We shall analyze real-world case studies where the synthesis of data and algorithms has generated a quantum leap in performance, demonstrating how to revolutionize the strategic approach to your clients' projects.

An exploration of the UK's position as a global finance and AI leader. Speakers will analyze the competitive edge of its regulatory sandboxes and academic excellence, while addressing the weaknesses of attracting and retaining global talent and the strategic need to define its independent innovation pathway.

What if you could access over 400 API services and millions of data points on companies worldwide with the same simplicity as sending a voice message? The CTO of Openapi shows how the Telegram ecosystem can become a conversational interface for hundreds of digital services, transforming a chat into a true control center for accessing data, performing checks, and developing automations. A practical talk on how the union between API marketplaces and instant messaging can redefine access to digital services.

L’evoluzione dell’intelligenza artificiale e delle piattaforme digitali sta ridefinendo in modo profondo i processi democratici, incidendo sulla produzione e distribuzione dell’informazione, sulla formazione del consenso e sugli equilibri tra cittadini, istituzioni e attori privati. In un contesto in cui dati, algoritmi e modelli predittivi influenzano sempre più il dibattito pubblico, emergono nuove sfide legate alla trasparenza, alla qualità dell’informazione e alla tutela dei diritti fondamentali. Il panel mette a confronto prospettive accademiche, istituzionali e operative per analizzare i rischi e le opportunità di questa trasformazione e riflettere sul futuro della democrazia nell’era digitale.

As a child, I was told that my dreams were impossible. For years, I believed I was flawed, until I chose to transform every limitation into uniqueness. The most arduous journey was learning to love myself. Today, I am IroNadia: a bodybuilding champion and Knight of the Order of Merit of the Italian Republic. My story demonstrates that diversity is not a hindrance, but an immense strength. True limits exist only within the ideas of others; overcoming them is possible, for ourselves and for those seeking the courage to rise again.

Internal communication represents the vital core of any organization aspiring to growth, innovation, and genuine employee engagement. Following last year's success, I return with a presentation that is even more pragmatic and provocative: real-world case studies, prevalent errors, and practical strategies to transform communication into an authentic competitive advantage. Should you seek to understand how to align teams, vision, and results, this session is intended for you.

Filling out documents by hand is one of those tasks that seem minor… until they become a bottleneck. In this session, we will examine how InPdf allows for the transformation of forms and data into complete, coherent, and branded PDFs, ready to be shared in seconds. A practical approach to reducing errors, accelerating workflows, and making every document more "professional" without adding complexity to the team: from internal processes to documents for clients and collaborators.

Is it 2025 or 1885? For apps, we are SOLID architects, but infrastructure is still in the Old West, caught between fragile YAML and procedural scripts. Let's get into the DeLorean: let's bring the wisdom of the "Past" into the "Present" of infrastructure through Platform Engineering! We will stop "configuring" and start designing Infrastructure as true Software. You don't need a 1.21-gigawatt lightning bolt to beat technical debt: all it takes is the same care you dedicate to your applications.

Globally, an increasing number of teenagers are using AI chatbots to seek mental health support. The risk, however, is that these tools may be perceived as perfect, real-time "substitutes" for professionals. This raises significant concerns, especially when chatbots provide advice that lacks medical-scientific foundations or is potentially harmful, without possessing a genuine understanding of the teenager's life experiences or fragile state.

By now, most brands are using AI in some capacity. But few understand how and why these systems make decisions - which means they’re not actually leveraging AI. Joya Scarlata and Mara Dettmann, hosts of The Marketer’s Guide to the AI Galaxy, unpack the gap between AI adoption and real AI literacy in a session which challenges how brand leaders think about measuring AI success and what “capability” really means in the age of agentic systems. They ultimately introduce a more grounded framework for working with AI - because when everyone has access to the same tools, the real competitive edge comes from understanding what those tools are actually doing, and knowing how to steer them.

The talk explores complexity as a constitutive dimension of the social and the living, transcending the myths of total control and rationality. In the age of AI, it is necessary to rethink systems of thought and epistemologies, healing the rift between the human and the technological. The future belongs to "hybrid figures" and managers of complexity: professionals capable of inhabiting boundaries and integrating transversal knowledge to govern the unpredictable and generate true innovation.

Our client, a leader in the Italian healthcare sector, manages a highly complex funnel: users often enter through campaigns targeting specific facilities or specializations but complete their conversion elsewhere. To accurately track this journey, we implemented custom variables via Google Tag Manager (GTM), enabling us to monitor the facility, specialization, and physician throughout the entire funnel.

Financial reports reflect the past. Behavioral data predicts the future; however, without Identity Resolution, you are training your models on corpses.

A talk designed to help navigate between enthusiasm and concerns surrounding artificial intelligence, starting from the questions that most often generate anxiety and confusion. Sonia Montegiove offers practical tools to understand how AI works, assess its risks and opportunities, and support younger generations in using it. Through the metaphor of an “over-the-counter medicine,” the audience will be guided through benefits, directions for use, and possible side effects, in order to build a more informed and balanced relationship with these technologies.

L’evoluzione delle tecnologie digitali e dell’intelligenza artificiale sta trasformando in profondità il sistema della giustizia, ridefinendo il concetto stesso di prova, le modalità di indagine e il delicato equilibrio tra sicurezza e diritti fondamentali. In questo scenario, istituzioni, forze dell’ordine e legislatore sono chiamati a confrontarsi con nuove sfide legate all’affidabilità delle evidenze digitali, alla velocità dell’innovazione e all’adeguatezza dei modelli normativi. Il panel mette a confronto prospettive operative, istituzionali e legislative per delineare criticità, opportunità e traiettorie future di un sistema in piena trasformazione.

L’intelligenza artificiale sta ridefinendo profondamente il ruolo delle università, incidendo sui modelli di ricerca, sui percorsi formativi e sulle competenze richieste dal mercato. In questo scenario, gli atenei sono chiamati a ripensare il proprio posizionamento come attori centrali negli ecosistemi dell’innovazione, capaci di formare nuove professionalità e di guidare lo sviluppo tecnologico. Il panel mette a confronto due prospettive di vertice per analizzare come cambiano didattica, ricerca e collaborazione con le imprese, e quali sfide attendono il sistema universitario nel contesto dell’evoluzione dell’AI.

We shall operationalize a full-funnel approach designed to drive business decisions: objectives, audiences, channels, content, and measurement. From the initial analysis to the strategic selection of investment areas to maximize demand and conversion, culminating in a measurement system that enables continuous optimization and more effective budget allocation. Engage and Waves serve as accelerators in the key phases: target definition and performance measurement.

Moxoff's solutions offer a journey into the world of AI applied to Healthcare, transforming complex data into concrete tools at the service of research, medicine, and clinical training, while contributing to technological progress. In this way, AI becomes a powerful instrument to enhance the quality of care and reduce margins of error, providing direct benefits for patients, hospital organizations, and the national healthcare system.

A dedicated discussion on Albania's emerging innovation landscape. The focus is on leveraging a young, digitally-savvy population and strategic geographic location, while addressing the need to strengthen institutional support and attract foreign direct investment to define "what matters" for sustainable national growth.

The quest to extend human healthspan and decode the biological mechanisms of aging is undergoing a profound transformation, driven by an inflection point in artificial intelligence. We are transitioning from a slow, observational approach in longevity science to a highly predictive, generative paradigm. I will explore how the convergence of advanced AI architectures and massive biological datasets is not just accelerating discovery, but fundamentally altering our approach to aging, cellular senescence, and age-related disease. At the foundation of this revolution are groundbreaking advances in biomolecular modeling and structural prediction. When coupled with emerging, purpose-built foundation models for biology and medicine, researchers are gaining the ability to decode intricate epigenetic and proteomic signatures. This enables the rational design of novel geroprotectors, targeted therapeutics, and highly personalized interventions with unprecedented speed and precision. However, the next frontier in longevity medicine lies in the transition from static structural mapping to dynamic biological simulation. The development of "world models" for biology and fully realized "virtual cells" represents a paradigm shift for the field. By simulating complex cellular behaviors and tissue-level interactions in silico, these dynamic models allow us to safely and rapidly test millions of potential anti-aging interventions. They enable researchers to predict complex systemic responses, model the long-term cascade of cellular aging, and evaluate multi-drug regimens without the immediate need for decades-long clinical trials.

The speech aims to analyze the relationship between law and artificial intelligence, examining the models of technological humanism and digital sovereignty in light of European regulation (EU Regulation 2024/1689) and national legislation (Law 132/2025). The governance of artificial intelligence—based on risk, transparency, and human oversight—drives an evolution in legal principles and instruments, while at the same time revealing unprecedented challenges that must be addressed.

Designing for different platforms by finding common ground. A firsthand account of building a design system engineered to live across web, mobile, and TV. A complex, ongoing project, shared as it takes shape.

In 2026, the winner is not the one who publishes the most, but the one who understands how attention works. With a feed scrolling faster than ever—more creators, more formats, more stimuli, more noise—the real problem is no longer publishing more, but understanding where attention actually lies and how to capture it without burning out your brand in the process. In this talk, we will analyze how user behavior has changed on current social media, which formats are truly retaining attention, which dynamics are dying even if they still seem "trending," and why chasing the algorithm is no longer a sustainable strategy.

XR training is no longer just about putting on a headset. The XR2Learn project (Horizon Europe) has built and validated AI systems that detect learners' educational state in real time - adapting challenge, pace, and content dynamically. From no-code authoring tools to open-source affective AI models, discover success stories of how immersive, human-centric learning is becoming accessible to SMEs, educators, and training providers across Europe.

The Priority Prism choosing what to do, and what not to do. In recent years, marketing complexity has exploded: new touchpoints, new formats, new platforms, and new AI-driven tools. The promise is efficiency; the result is often fragmentation. Many content strategies start with a clear direction but, over time, become cluttered with disconnected activities—chasing trends, adding channels, and experimenting with tools. Output increases, but impact doesn't. This is precisely when 'enshittification' begins. In this session, I will present the Priority Prism, a decision-making framework designed for CMOs and marketing managers to restore order to complexity. The model is based on a simple principle: every piece of content must be filtered through a specific primary brand goal—whether it's Sales, Awareness, Positioning, or Talent Attraction. Every goal requires coherent actions and, crucially, specific sacrifices. Through real-world cases and practical applications, we will see how to use the Prism to: Select high-impact initiatives.Eliminate 'decorative' activities. Avoid AI-enabled compulsive production. Concentrate budget and teams on a few strategic actions. The thesis is clear: in today's landscape, the ultimate competitive advantage isn't doing everything—it's choosing what NOT to do. This speech is for those who feel the pressure to be everywhere but want to return to a strategy that is legible, coherent, and measurable. Less noise. More direction. Real impact.

AI agents are the shiny new toy. Everyone’s talking about them. Very few are using them in a way that actually drives Google Ads profit. This session cuts through the noise. You’ll learn how to build a safe, reliable system of AI agents that can take real PPC work off your plate, boost productivity, and help you scale without drowning in more accounts, more tasks, or more chaos. No vague theory. No AI fluff. Just a clear, practical framework for deploying autonomous workflows that improve performance and free up your time. After this session, you’ll know how to: Build agents that help manage and optimize PPC accounts Understand the difference between true agents and basic LLMs Choose the right tools for your agent stack Follow a step-by-step path to implementation Start using agents to grow your business and improve client profits If you want to stop watching the AI hype train fly by and actually put it to work, this session is for you.

In 2026, the customer journey has gone 'silent': AI agents and zero-click searches now mediate interactions, making old click-based models and navigation tracking completely inadequate. This session outlines our proposition for end-to-end measurement that unifies signals from the pixel to offline CRM data, centralizing everything in BigQuery. We will shift the focus from vanity metrics to CLTV and pCLTV. We’ll explore why incrementality measurement protocols and Marketing Mix Modeling (MMM) are now the only tools capable of proving the real impact of marketing on company margins.

A case study concerning a complex segment, developed through a multichannel strategy (centered on search intent) within the medical field. We shall examine how this brand, an offshoot of a larger corporate entity, is scaling both domestic and international SERPs by leveraging SEO for AI and the broader evolution of online search.

In uno scenario globale sempre più competitivo, l’innovazione tecnologica è diventata una leva strategica di politica internazionale, capace di ridefinire equilibri economici, relazioni tra Stati e dinamiche di sviluppo. In questo contesto, l’Europa è chiamata a rafforzare il proprio ruolo attraverso una combinazione di policy, investimenti e strumenti di diplomazia economica, valorizzando startup, imprese e centri di ricerca. Il panel mette a confronto prospettive europee e nazionali per analizzare come tecnologia e innovazione stiano entrando nelle strategie geopolitiche e quali opportunità si aprono per l’ecosistema europeo nel contesto globale.

Focusing on Germany's strength in 'Mittelstand' (small/mid-sized industrial leaders) and its push into deep tech, especially in Industry 4.0 and green energy. Speakers will discuss the challenges of bureaucratic hurdles, the need for faster digital transformation, and how to define 'what matters' for a sustainable, industrial future.

Today, the value of innovation is measured on two fronts: scalability for the company and time restored to the user. In this session, we will explore how the Karma hub meets this challenge by developing vertical AI solutions for diverse purposes. We’ll analyze real-world case studies where Artificial Intelligence stops being an isolated tool and becomes a bridge between sectors—capable of optimizing business workflows while simultaneously improving people's quality of life.

An in-depth look at Switzerland's unique innovation model, characterized by high-value deep tech, world-class research institutions, and a stable regulatory environment. This roundtable addresses the challenges of high costs, the competition for specialized talent, and the ethical role of financial and biotech innovation.

In an increasingly saturated digital landscape, traditional channels are experiencing an engagement crisis: emails yield open rates of approximately 10% and response times measured in days. Radical innovation is required. This session marks the transition from unidirectional marketing to the Conversational Era, driven by intelligent systems that listen, comprehend intent, and execute actions. Discover Spoki, the premier CEM platform that transforms WhatsApp into a strategic asset to position your brand among the innovators of the new digital commerce.

A reflection on the challenges that artificial intelligence poses to law, rights, and the regulation and governance of businesses.

Social media rewards those who communicate with an authentic and contemporary language: formats, tone, timing, and methods that creators have mastered best. Can a brand adopt that mindset without losing authority and recognizability? How do you balance identity and "native content"? And how can you use AI as an ally, rather than a shortcut, to make the creative process more effective? Social Media Troupe proposes a perspective to help companies build social-first content capable of generating attention and trust.

As enterprises rush to deploy AI agents in customer-facing operations, most rely on one-time audits and manual testing. This approach offers limited coverage, surfaces problems only after the damage is done, and typically focuses on safety while ignoring accuracy, user experience, and operational efficiency. This session presents a practical framework for continuous AI monitoring and evaluation, drawn from deploying automated testing infrastructure across major European enterprises. Attendees will learn why point-in-time testing isn’t enough, how to implement live monitoring that catches failures before they become widespread, and what the EU AI Act actually requires in terms of ongoing oversight versus pre-deployment testing.

The Strategic Communications Master's program at National University piloted a model to integrate AI into the curriculum. Over 4-week courses, AI literacy became a core leadership skill. Through "cognitive mentoring," students navigated bias and privacy while documenting their reasoning. Results showed increased ethical awareness and human connection. By moving from policing to mentoring, the framework prepares leaders to use AI critically without outsourcing their thinking.

The global space economy is undergoing a phase of rapid transformation and significant expansion. This dynamic is driven by a combination of geopolitical factors, the maturation of enabling technologies, and the strengthening of the value chain—impacting investments, industrial models, and strategic priorities. In this international and European landscape, Italy now stands at a turning point. This session will illustrate the evolutionary trajectories of the Italian Space Economy, examining both the national space supply chain and its progressive expansion into non-space sectors.

This session will address marketing strategy in an era where new, disruptive forces are impacting planning, execution, and creativity. Drawing on established frameworks, Giorgio Soffiato will explore the marketing plan from both a strategic and practical angle. We will analyze how to build a solid path that balances long-term vision with the flexibility required by today’s turbulent market, providing a clear roadmap to navigate uncertainty without losing sight of business objectives.

The audience isn’t looking for originality. They want to recognize themselves. They seek the comfort of the familiar, the confirmation of their own ideas. They want to see themselves reflected in words they didn't know they had inside. This is why memes, tropes, jokes, and formats repeat infinitely: virality is simply rewriting what everyone already knows, with a slightly different twist. We defend the idea of originality as a measure of value because we are afraid to admit it’s not true. Admitting that a content’s success stems from skill, context, timing, and a pinch of luck strips the magic away from the myth of the "genius." It’s a less romantic story, but a truer one. If anyone can remix, then anyone can succeed. And that is exactly what scares us. The myth of originality is overrated, but imagination is not. True skill lies in reimagining, recombining, and transforming what already exists into something surprising. Ideas explode when a familiar model is bent at just the right angle. If this bothers you, then ask yourself: “Would I rather defend the illusion of being original, or create something that actually gets people talking?”

The Cloud was supposed to be a land of flexibility and savings, but for many organizations in Italy, it has turned into a black hole. Why? The truth, unfortunately, lies in structural incompetence. We are not talking about a lack of effort, but rather the organizational capacity to navigate at speeds that differ from technological ones. In this talk, we will examine real-world data and examples from the banking sector to determine the actual costs of these issues: from Monoliths in the Cloud, explaining why migrating legacy problems to new environments doubles costs without adding value, to "Hoped-for" Security and the economic risk of delegating security to individual goodwill rather than automating it on the platform. Finally, we will explore the solution through Platform Engineering: how to create a "software factory" that protects the company from human error and scales in terms of cost-effectiveness rather than price. A thought-provoking session for CEOs and CTOs who want to put an end to the costs of inefficiency and take control of defining the future.

Here’s how we built our SEO Data Warehouse in BigQuery at Würth Italia. First-party data combined with data from the SERP and specialized APIs. We created a true backbone that powers all our agentic workflows while also improving the quality of reporting and analytics. A practical talk that walks through every step of the design and implementation process, from raw data to insights!

Every organization manages an information legacy fragmented across heterogeneous documents and content. Document Intelligencetransforms this into structured, actionable data: an AI platform that understands, organizes, and integrates information directly into business processes. A cross-functional suite, adaptable to various contexts, that enables more efficient workflows, more reliable data, and faster decision-making — from onboarding to compliance, and from customer care to finance.

Highlighting Poland's role as a growing tech hub in Central and Eastern Europe. The discussion will cover the competitive advantages of a skilled, cost-effective talent pool and strong ties to the EU market, alongside the geopolitical risks and the imperative to build resilient, sovereign digital solutions.

The automation of cognitive tasks currently necessitates control, traceability, and integration within corporate processes. This talk presents architectural patterns and real-world use cases based on multi-agent, agent loop, and agent swarm approaches, with a focus on governance models, risk management, and auditability. The objective: to render agentic systems reliable, scalable, and consistent with organizational responsibilities.

In a landscape where brands are constantly seeking new ways to connect, AR Glasses are introducing unprecedented scenarios for interaction and digital presence. This talk explores how these devices—born from a gaming and interactive DNA—can evolve into strategic tools to design experiences, activate new touchpoints, and rethink the relationship with audiences.

In an era where artificial intelligence actively enters creative processes, our conceptualization of music and audio is undergoing a radical transformation. In this speech, we will explore how AI can support audio and podcast production, examining the various creative stages (scriptwriting, musical composition, mixing, and mastering). We will analyze tools and instruments that enable the generation of synthetic voices, the transformation of one's own voice, the creation of entire tracks from text prompts, or the implementation of auto-editing solutions for podcasts. Finally, we will look toward the future: what will be the role of the musician, the producer, and the sound designer in a landscape where AI can both extend and redefine creativity?

Small and medium-sized enterprises operate within digital ecosystems they do not control, developing a tangible dependency on major platforms over time. This presentation analyzes this structural dependency and the resulting power imbalance. Sudden account closures, withheld funds, opaque algorithms, and unanswered complaints produce immediate effects on turnover and business continuity. Hence, the examination of applicable regulations, their level of implementation, and the protective instruments currently available. A pragmatic intervention for those seeking to protect their business before someone else decides whether it may continue to exist.

Agentic Experience Architectures (AEA) shift AI from task-based automation to journey-structured, context-aware, adaptive intelligence. Agents are organized by user journeys, splitting into: Journey agents that guide intent and decisions, Utility agents that provide memory, retrieval, reasoning, and governance. AEA introduces a layered orchestration model — planner → orchestrators → routers → agents — enabling traceability, safety, and efficient multi-agent collaboration. It fits best where reasoning and user experience must co-evolve (copilots, analytics, Vertical Saas, healthcare, creative tools, enterprise platforms). Security becomes zero-trust, policy-bound, and identity-based across all stages. AEA uses shared state and intent schemas to synchronize reasoning and UX, allowing adaptive, explainable interfaces. With reusable templates, observability, and continuous learning loops, AEA significantly improves:
latency, containment, trust, explainability, cost, and multi-agent yield.

Being a great backend developer isn't enough anymore. The top 1% now works AI-first: leveraging their seniority to lead, while using tools like Claude Code and MCP to execute 10x faster. Join me to see exactly how I do it, in practice.

The current landscape of AI technologies often feels like a Swiss Army knife: incredibly powerful, but business leaders are left guessing which tool to use for which problem. Furthermore, early enterprise attempts to deploy AI often rely on fragile, monolithic instructions that lead to unpredictable results, hallucinations, and high costs. This actionable session cuts through the hype to provide a practical, executive-level framework for building reliable AI solutions.First, we establish clear, strategic rules of thumb by walking through relatable enterprise scenarios, from field operations to executive data dashboards. We will demystify core AI architectures by focusing purely on their business utility: when to use AI for secure data retrieval, when to integrate it safely as hands within your existing enterprise systems, and when to deploy autonomous teams of agents to handle complex, multi-step workflows. Next, we introduce a paradigm shift in AI deployment: Agentic Skills. Instead of building unpredictable AI from scratch, attendees will learn how to implement modular, plug-and-play capabilities. These act as strict rulebooks and quality-assurance checkpoints, reducing errors and operational costs. Business leaders will leave this session equipped with the strategic clarity needed to stop experimenting with fragile AI and start deploying scalable, cost-effective solutions that drive tangible enterprise value without getting lost in the technical acronyms.

Startups often underestimate how design impacts growth metrics. Drawing from 150+ product launches with YC and Stanford StartX alumni, Sergey Krasotin shares actionable UX/UI strategies that directly cut customer acquisition costs and increase lifetime value. Expect real case studies, tested frameworks, and practical methods you can apply tomorrow.

An exploration of the tech and market synergies between Canada and Brazil. This panel will compare the venture capital landscapes, talent pools, and regulatory environments, focusing on opportunities for cross-continental scaling and how these two major economies are defining 'what matters' for the Americas.

Bringing together perspectives from the burgeoning tech scenes of Bulgaria and Croatia with the established financial and innovation hub of Belgium. The discussion will cover how CEE's cost-efficiency and talent can interface with Western Europe's stability and market access to build resilient, pan-European ventures.

This talk introduces AuraVerse, an AI‑native suite designed to help SMEs and professional firms transform data into insights, forecasts, and concrete actions. Through real-world examples and a practical approach, we will demonstrate how analytics, process automation, and artificial intelligence can become simple, truly effective tools for daily operations, overcoming the complexity typical of enterprise solutions.

Comedy as a structured language: writing, timing, audience engagement, and the development of content across multiple platforms.

A deep dive into the state-led digital transformation agendas of Qatar and Saudi Arabia. This panel will examine how massive sovereign wealth funds and national visions are driving investments in AI, smart cities, and deep tech, and the geopolitical implications of building local technological sovereignty.

In a landscape where AI, data, and personalization are rewriting the rules of digital marketing, the differentiator lies in the ability to reach the right individual, at the right moment, via the right channel. In this session, we will explore how TokyDigital enables omnichannel campaigns through centralized management, transforming operational complexity and fragmentation into a more rapid, measurable, and conversion-oriented flow. A journey through strategy, activation, and performance, with a concrete focus on compliance and targeting quality, without becoming lost in technicalities.

Work has changed forever, but hybrid meetings still don't work. It’s not just a technological issue—it’s an equity issue. Those working remotely are often invisible: they aren’t heard, they aren’t seen, and they don’t carry the same weight as those in the room. It’s called proximity bias, and it’s the true enemy of distributed teams. In this talk, we explore why this happens, what fuels it, and how technology can become part of the solution rather than the problem.

The annual financial statement is a twentieth-century industrial model. SMEs make decisions based on delayed and fragmented data. In the age of AI, this paradigm is obsolete. The Sempi® Method introduces a different architecture: accounting automation, a 0-100 Governance Score, and a continuous compliance dashboard. The enterprise does not merely record the past; it measures its own solidity in real time and anticipates risks and opportunities.

Based on a synthetic case study regarding a project for the utilization of Artificial Intelligence in the scouting and biometric monitoring of professional footballers, this analysis will examine the primary legal themes essential for the proper development of the underlying business. A synthesis of technological innovation and law applied to sport, aimed at fully leveraging the value generated by AI while understanding its legal profiles and accountability risks.

A talk on SEO, UX, and AI explained through the lens of human relationships. Google does not evaluate the website; it evaluates the "reactions" to the website. Imagine this encounter: Core Web Vitals represent the first impression; if you are sluggish or confused, you fail to make a favorable impact. Discover is the moment Google decides whether to introduce you to its friends, and AI serves as the "emotional memory" that speaks of your brand.

Marketing teams still make many decisions based on gut feeling or late post-campaign data. This session shows how AI-driven customer simulation enables continuous discovery, giving marketers always-on insight to test concepts, messaging, and journeys daily rather than quarterly. Drawing on enterprise examples from automotive, banking, telco, and energy (where AI panels delivered over 1 billion simulated responses in 2025), the talk focuses on when AI supports human insight, why different questions need different AI approaches, and how to embed continuous insight into modern marketing workflows.

A year ago, I spoke about MCP as an accelerator. Today, the ecosystem has exploded: agents, memory, design-to-code. In this talk, I’ll take stock of the current state of AI in frontend development and share how our workflow has evolved. Less hype, more reality: what works, what doesn’t, and where we are heading.

Having personally managed hundreds of Google Ads accounts and screened every case study presented at ADworld Experience over the last 14 years, I have gained a near-unique perspective on what works—and what doesn’t—in the Pay-Per-Click industry across a vast range of sectors. In this session, I will summarize the key lessons I’ve learned (often the hard way), while offering some predictions for the future of the field.

From human empathy to tech empathy: it has been a short step. New intelligences are all around us, and communication is becoming artificial. In other words, AIs are increasingly becoming true partners in communication and sense-making processes—both at work and in our personal lives. What are the new challenges on the horizon in a context where AI is increasingly becoming our "dialogue buddy"? What mindset must we refine to develop a dynamic of collaborAItion and the co-creation of value? A moment to reflect on how to communicate effectively (and stay human) in an augmented world.

With the release of ChatGPT and other generative artificial intelligence platforms, more and more people are turning to these systems for health-related answers. This phenomenon is set to grow with the launch of tools such as ChatGPT Health. However, scientific evidence suggests that it is crucial to use these technologies with caution and only within specific, controlled contexts. This session aims to clarify these aspects and provide a clearer perspective.

Focusing on the foundational digital needs and mobile-first innovation in Ethiopia and Uganda. The discussion highlights the strengths of local entrepreneurship in financial inclusion and essential services, and the challenges of limited infrastructure and the need for scalable, needs-based technology.

Le Regioni sono oggi tra i principali attori nell’implementazione delle politiche di innovazione, chiamate a tradurre strategie e indirizzi in interventi concreti su digitale, lavoro e inclusione sociale. In questo scenario, la sfida non è più solo definire policy, ma misurarne l’impatto reale sui territori e sui cittadini, integrando innovazione tecnologica e welfare. Il panel mette a confronto esperienze e approcci diversi per analizzare come le amministrazioni regionali stanno guidando la trasformazione digitale e sociale, tra attuazione, risultati e modelli replicabili.

How will the urban landscape transform when quantum mechanics converges with AI? Francisco Yepes Barrera explores the frontier of Smart Cities 2.0, where advanced computing addresses complex urban challenges: from air quality to data security. In an unprecedented dialogue with a special guest, Francisco will analyze how governance can evolve into a resilient ecosystem, revealing how the algorithms of tomorrow are already redesigning our present.

In global tech, English is the interface but clarity is the differentiator. The bottleneck isn’t vocabulary; it’s cognitive load and entropy under pressure. This talk reframes global communication as infrastructure, refactoring your message to minimize latency so your technical vision commands authority from international teams to the boardroom.

The roundtable will address the specific struggles of mobility startups (including policies, investments, network connections), and how these startups have dealt with them, working towards a better-connected Europe and more liveable cities

The role of social media in building a music project: opportunities, limitations, and dynamics of diffusion across platforms and audiences.

AI has made it easier than ever to scale multilingual content—but speed often comes at the cost of search performance and trust. This session breaks down where AI and machine translation genuinely support international SEO, where they introduce risk, and how to design workflows that balance efficiency with quality, relevance, and long-term rankings.

In the near future, organizations will radically alter their structure, with work teams hybridizing human personnel and AI agents. We shall observe how a real-world company is constructing its agentic team, what its "human" labor pyramid will entail, and which modes of interaction will be implemented, as well as how these will impact the company’s physical spaces. Finally, we will examine the potential psychological impact of labor heavily oriented toward interaction with "people-pleaser" AI Chats and autonomous agents of low empathy, sharing the guidelines and critical considerations raised by an AI-native company currently achieving this operational modality.

As AI becomes more capable, human expertise becomes even more decisive. The AI Act makes literacy a mandatory requirement, but its true value lies elsewhere: it is the bridge to building an organization where AI roles and responsibilities are shared across all stakeholders—both internal and external. This session outlines a roadmap to transform knowledge into operational governance, ensuring that artificial intelligence remains a tool at the service of people.

Will Media is one of the most interesting cases of an editorial community born on social media and grown to generate events, formats, and real-life meeting moments. But how do you transform attention into a relationship that lasts over time? In this speech, we analyze the Will Media model and show how segmentation, personalization, and automation tools can take a community to the next level: an ecosystem where every interaction fuels the next, without depending solely on the next piece of content.

Modern marketing stacks are rich in data and increasingly powered by machine learning, but a critical layer is often missing: decisioning. This talk introduces AI Decisioning as a structured approach to bridging the gap between predictive models and marketing execution. By combining first-party data, predictive signals (such as customer value and intent), and decision logic, organizations can automate key marketing actions across channels. We will propose a clear framework to understand how data, predictions, decisions, and activation systems interact, along with practical examples of how this approach improves efficiency, reduces wasted spend, and drives higher-quality outcomes.

In a market where CPC has tripled year-over-year, how can a leading brand maintain its efficiency? We will analyze an international case to understand how a surgical catalog management approach can help overcome the growing pressure from low-price competitors. In this speech, we will explore the strategy that enabled Britax to position itself at the 55th percentile in spend compared to top sellers, while reaching the 90th percentile in attributed sales—turning rising costs into a competitive advantage

Le città sono oggi al centro di una competizione crescente per attrarre talenti, imprese e nuove opportunità di sviluppo. In questo scenario, l’innovazione urbana si intreccia con qualità della vita, servizi, politiche giovanili e modelli di sviluppo economico, ridefinendo il ruolo delle amministrazioni locali. Dalla valorizzazione degli ecosistemi imprenditoriali all’economia della notte, fino al marketing territoriale e alla trasformazione dei servizi, il panel mette a confronto esperienze e strategie per comprendere come le città stanno costruendo la propria attrattività nel contesto contemporaneo.

L’intelligenza artificiale è oggi uno dei principali fattori di ridefinizione degli equilibri globali, influenzando dinamiche di potere, modelli di governance e relazioni tra Stati. In questo scenario, la competizione tecnologica si intreccia con la definizione di regole, standard e strategie nazionali, dando forma a nuovi assetti geopolitici. Il panel mette a confronto prospettive accademiche e internazionali per analizzare come l’AI stia diventando una leva centrale di potere e quali implicazioni emergono per istituzioni, democrazie ed ecosistemi economici a livello globale

Curricula vitae are self-declared and unreliable, certificates exist in silos, and remote hiring renders verification slow and costly. In this talk, I present LaborLumen Passport: a "verified for life" global professional identity, featuring professional experiences and credentials signed by companies or institutions, based on international standards, verifiable without intermediaries, and anchored via blockchain. This session includes an end-to-end flow demonstration and use cases for HR, compliance, and talent acquisition.

Workface stems from a real-world problem: today, thousands of Italian SMEs struggle to find operational personnel. Restaurants, cleaning companies, workshops, and construction sites lose time, opportunities, and growth because recruiting is slow and ineffective. As an entrepreneur, I have experienced this frustration firsthand. For this reason, I created Workface: an app that, through a matching algorithm and geolocation, connects job seekers and employers simply and swiftly.

How an idea is born and develops over time: from the creative phase to production, all the way to building continuity and method in the long term.

Generative AI is changing the strategist’s work more profoundly than it appears. It’s not just about speed; it’s about changing how we think, explore, and decide. This session explores how AI transforms every stage of marketing and communication strategy—from research to insight, from concept to prototyping—and why the real leap isn’t just using the tools, but rethinking the process itself. We will explore what happens when the strategist stops searching for answers and starts asking better questions; when an idea can be tested the moment it is imagined; and when the boundary between thinking and producing finally dissolves.

The era of Chat-Oriented Programming, characterized by copying and pasting from ChatGPT to the IDE, is rapidly hitting its limits. A new paradigm is emerging: the Agentic Workflow, where AI doesn’t just suggest code, but plans, executes, validates, and autonomously repairs tests directly within our development environment. In this talk, we explore how the Model Context Protocol (MCP) enables a new generation of quality tools, transforming Playwright from a simple automation library into a platform for autonomous testing agents. Through concrete examples, we will analyze the architecture of three Playwright Test Agents collaborating in a controlled agentic loop.🎭 The Planner: An agent that explores the application and translates human intent into structured Markdown test plans, bridging the gap between requirements, PRDs, and test strategy. 🎭 The Generator: An agent that converts plans into executable code, validating selectors and assertions in real-time directly on the application. 🎭 The Healer: A self-healing agent that intervenes on failures, analyzes the DOM, and corrects flaky tests without human intervention. The focus is not on writing tests faster, but on rethinking the role of the QA Engineer. In this model, QA evolves from a script author to an agent orchestrator, while the true source of truth becomes the natural language specification, not the TypeScript code. We will conclude by showing how to configure these agents via MCP in VS Code and how to govern the agentic loop to avoid drift, ensuring that AI builds the quality we want, not just what it is capable of generating.

The utilization of Artificial Intelligence, recommendation algorithms, and automated systems within social networks and digital platforms has rendered the protection of minors one of the most critical areas for companies, agencies, and digital professionals. This keynote offers a clear and updated overview of European and national regulatory obligations (DSA, GDPR, AI Act, and guidelines on online child protection), with particular focus on liability profiles related to profiling, automated moderation, age verification, and AI-generated content. The speech is designed to provide practical tools based on concrete cases: risk assessment criteria, examples, and operational guidance useful for designing compliant, sustainable digital products, campaigns, and services oriented toward the protection of younger users.

Is nostalgia a seductive liar or a marketing lever? And why, in an era of distraction and infinite scrolling, should brands pivot toward the past? There has never been an era so abundant in terms of content; utilizing the lever of nostalgia signifies DESIGNING a narrative that functions within the current context: algorithmic feeds, creators possessing greater influence than brands, and short-form content. In this speech, we shall address emotional connections, storytelling, and the reminiscence bump. Furthermore, we will examine the extent to which memories generate revenue, identifying KPIs that will incentivize the adoption of nostalgia as a strategic approach. Products and campaigns that defined an era must now face a new challenge, maximizing the potential of novel touchpoints such as TikTok and YouTube, collaborating with AI, and respecting their own archetypes while simultaneously evolving. Implementing the storytelling of nostalgia is anything but simple: in this speech, we shall uncover the insights and secrets to transforming it into an effective marketing strategy.

AI is redefining the way we work: 6 out of 10 individuals already perceive it as a collaborator. Phenomena such as sycophancy, epistemic relativism, and linguistic shifts demonstrate the extent of our exposure to new cognitive fragilities. Drawing upon data collected from 12,000 individuals and a global training program, I propose a framework to develop meta-skills, reflexivity, and critical capacity to maintain clarity and autonomy in the age of AI.

Every organization has access to the same AI. So why are results so different? The gap isn't the license, it's the infrastructure surrounding it. This session dismantles the assumption that AI performance is a procurement problem, and why Context Engineering is where ROI actually lives. Steal a diagnostic framework to find where your AI budget is leaking value today.