Digital For PMI

Scopri il ticket più adatto alle tue esigenze:

Reserved Stages

Mainstage

Open Stages

Eventi in Fiera

Mainstage

Open Stages

Eventi in Fiera

Open Stages

Eventi in Fiera

Content Marketing

In this stage, industry experts revealed strategies to engage the audience of the future. It was an opportunity to explore the latest trends—from AI to personalization—and to create content that resonates in an ever-evolving digital landscape..

AI Plenary

The AI Plenary Stage served as a key hub for exploring the most advanced developments in artificial intelligence. Through keynotes and talks by international experts, the stage offered in-depth analysis of technological advancements, strategic applications, and the impact of AI across various sectors. It was an opportunity to understand the potential of this revolution and the challenges ahead, at the intersection of innovation, ethics, and digital transformation.

Social Media Strategies

The Social Media Strategies stage offered educational content focused on the most effective strategies to optimize social media presence. Techniques were explored to analyze and improve performance, create impactful content, and leverage the latest trends to maximize engagement. It was an opportunity to explore best practices, delve into successful case studies, and understand the evolution of digital marketing.
Powered by
Powered by
Powered by
Powered by

Data Analytics

In the digital landscape, data is the engine of innovation. In this stage, we explored the most advanced methodologies for data analysis, modeling, and management, diving into predictive analytics, process automation, and the use of artificial intelligence. Industry experts examined tools and strategies to turn data into strategic insights, enhancing decision-making accuracy and the effectiveness of business strategies.

Advertising

The Advertising stage was dedicated to the evolution of digital communication, focusing on new technologies, advanced strategies, and best practices to maximize campaign performance. Industry experts analyzed innovative tools, targeting models, and emerging trends to help businesses enhance the effectiveness and impact of their promotional strategies.

Generative AI

In this stage, we explored the frontiers of Generative AI, merging artificial intelligence and creativity in a rapidly evolving field. Through expert talks, we discovered how generative AI is shaping the future of content marketing, branding, and digital communication.

Digital Strategy

In this stage, experts revealed strategies for successfully navigating the digital future. It was an exploration of the latest trends—from AI to automation—to create effective action plans and achieve business goals. We learned how to develop integrated and innovative digital strategies that drive growth and innovation.

Brand

In this stage, we explored strategies for building strong and relevant brand identities for the future. It was an in-depth look at the latest trends—from sustainability to user experience—to create brands that inspire trust and loyalty, shaping authentic and lasting brand narratives in the digital age.

Social Adv

In this stage, experts revealed strategies to maximize the impact of advertising campaigns on social media. It was an in-depth dive into the latest trends—from automation to AI—to optimize targeting, budget, and results.
Powered by
Powered by

AI Marketing

In this stage, experts revealed how artificial intelligence is revolutionizing marketing. It was an exploration of real-world use cases—from automation to predictive personalization—to create high-performing campaigns and leverage AI tools to drive business growth.

Machine Learning

The Machine Learning stage delved into the techniques, algorithms, and practical applications that are revolutionizing the world of data and artificial intelligence. Industry experts explored the latest innovations—from predictive models to generative AI—along with algorithm optimization and data interpretability. It was an opportunity to discover how machine learning is transforming industry, research, and business.

SEO

This stage was dedicated to the most effective SEO strategies, essential for increasing visibility and ranking on search engines. From technical optimization to valuable content, as well as link building and search algorithms, industry experts explored the best practices to improve online performance. It was an opportunity to discover tools, trends, and advanced techniques to climb and maintain the top positions in organic search results.
Powered by
Powered by
Powered by
Powered by

AI Agents

AI Agents are redefining the future of business by transforming the interaction between humans and machines. This stage explored their most advanced applications, from intelligent automation to advanced conversational interfaces, and autonomous decision-making models. Strategies, best practices, and real-world examples guided the analysis of how these systems are optimizing processes, reducing costs, and creating new opportunities for business innovation.

E-Commerce

The E-commerce stage was dedicated to the most effective strategies for optimizing sales. It covered innovations in digital marketing, the most advanced technological solutions, and best practices to enhance the customer experience. It was an opportunity to discover emerging trends and the most interesting integrations through insights from industry experts.
In partnership with
In partnership with

Influencer Marketing

In this stage, experts revealed strategies for building authentic and impactful partnerships. It was an exploration of new trends—from micro-influencers to emerging platforms—to create campaigns that generate trust and tangible results.

Tourism

The Tourism stage explored innovations and strategies that are redefining the tourism sector in the digital era. From the use of artificial intelligence to personalizing the travel experience, and the new frontiers of destination marketing, industry experts shared tools and best practices to attract, engage, and retain travelers. It was an opportunity to discover how technology and creativity are transforming tourism.

Video & Voice

In this stage, experts revealed strategies to master the new languages of communication. It was a deep dive into cutting-edge video techniques, effective video marketing, and the art of podcasting to create engaging content and build successful brands by crafting multimedia narratives that capture attention and generate impact.

Open Innovation & International Ecosystem

This program aimed to emphasize the value of collaboration among the key players in Open Innovation. The stage offered the opportunity to participate in roundtables, masterclasses, and pitch sessions. At this international stage, the founders of selected startups presented their innovative ideas to entrepreneurs, investors, and stakeholders. Participants explored investment trends, Open Innovation strategies, and the secrets behind success stories.

Impact to Business

This stage provided insight into how companies and communities can work together to enhance the attractiveness and competitiveness of our region by designing actions with a positive impact.

Startup & VC Plenary

In this stage, startup founders and entrepreneurs presented their most innovative projects in the digital and tech fields. It was an opportunity to discover the technologies and ideas that will shape the future, with a focus on social and digital impact.

Future of Entrepreneurship

In this stage, experts and successful startup founders shared strategies for launching and growing innovative businesses. It was an immersion into the latest trends—from lean startup to growth hacking—to transform ideas into successful ventures with the goal of inspiring and providing the tools to navigate the ever-evolving entrepreneurial landscape.

Cybersecurity

The Cybersecurity stage delved into the challenges and strategies for protecting data, infrastructure, and digital systems from cyber threats. Through talks by industry experts, topics such as network security, privacy protection, defense against cyber threats, and risk management were explored. It was an opportunity to deepen knowledge of best practices and discover the most advanced technologies to ensure security in the digital world.

Coding Backend

This stage was dedicated to the architectures and technologies that power modern applications, exploring best practices for back-end development and the most advanced cloud solutions. Topics such as scalability, security, microservices, and serverless infrastructures were covered in depth. Industry experts guided the analysis of tools and methodologies to build high-performance, resilient systems ready for the digital future.

DevOps & Cloud

In this stage, industry experts explored the methodologies and technologies that are redefining the development and management of cloud applications. They revealed the principles, practices, and latest trends in the world of DevOps and Cloud Computing.

Future of Work

The stage dedicated to the world of work explored transformations in human resources and digital skills, analyzing challenges and opportunities in a constantly evolving market. Industry experts shared insights on new trends—from upskilling to talent acquisition strategies—offering a look at future professional scenarios and the key skills needed to stay competitive.

Future of Journalism

In this stage, experts explored the new frontiers of information in the digital era. An analysis of emerging trends—from AI to immersive journalism—to understand the future of storytelling and communication. We examined tools and strategies to navigate the ever-evolving media landscape while maintaining the integrity and impact of journalism.

Legal Tech

The Legal Tech stage explored the evolution of law in the digital era, analyzing the role of technology in regulation, privacy, and data management. Industry experts delved into topics such as artificial intelligence in law, regulatory compliance, and the legal challenges of innovation. It was an opportunity to understand how digital is transforming the legal landscape and professions.

Coding Frontend

This stage was dedicated to front-end technologies and best practices, focusing on performance, accessibility, and user experience. Modern frameworks, new trends in web design, and strategies to create intuitive and high-performing interfaces were explored in depth. Industry experts shared advanced techniques to develop innovative digital products, optimized for all devices and aligned with user needs.

UX & UI

The UX & UI stage, powered by Architecta, was dedicated to the best practices in user experience and digital interface design. Topics such as inclusive design, usability, and interaction design were explored with contributions from industry experts. It was an opportunity to explore tools and methodologies to create intuitive, accessible, and engaging experiences, putting the user at the center of the design process.
In partnership with
In partnership with
In partnership with
In partnership with

ChatGPT & Gemini

In this stage, some experts shared their perspectives on the evolution of conversational AI and the role that ChatGPT & Gemini will increasingly play in shaping our digital future.

Tech for No Profit

In this stage, we explored how technology can amplify the impact of nonprofit organizations. From digital innovation to data analysis, we discovered tools to optimize operations and engage supporters. The goal: to promote the adoption of accessible and effective technological solutions for a stronger and more resilient nonprofit sector.

Mainstage

The Mainstage is the main stage of WMF – We Make Future: it hosted talks, panels, and roundtables on future trends, shows and entertainment, exclusive presentations of products and services, as well as interviews and reflections on innovative topics with high social impact. The Mainstage was all this and much more. It is the symbolic meeting place for the WMF community. Over the course of the three-day event, it brought together all the key players contributing to building a better, shared, inclusive, and sustainable future.

Digital For PMI

This stage was dedicated to small and medium-sized enterprises. Here, industry experts shared digital solutions to improve the effectiveness and efficiency of SMEs, contributing to their development within the region.

Content Creators

The Content Creators stage brought to the spotlight the key players in content creation, exploring trends, strategies, and tools to create successful content. Through interviews, panels, and live performances, creators, experts, and communities engaged in discussions on storytelling, monetization, and digital innovation. A dynamic space to delve into the sector’s evolution and new opportunities in the world of social media and digital platforms.
In partnership with
In partnership with
In partnership with
In partnership with

Tech for Business

In this stage, we explored how emerging technologies are transforming the business world. From artificial intelligence to cloud computing, we discovered how to optimize processes, improve productivity, and create new business opportunities.

Ethics & AI

Artificial intelligence is not just a technological revolution, but a change that redefines the relationship between humans, society, and machines. This stage delved into the ethical implications of AI, exploring topics such as its impact on language, data governance, and the human role in automation. Through discussions with experts, challenges and opportunities were analyzed to build a more fair, inclusive, and conscious digital future.

Book Presentation

In this stage, visionary authors presented their books on digital innovation, social change, and the future of marketing. A unique opportunity to discover new ideas and perspectives through stimulating dialogues and insights on cutting-edge topics. The goal: to inspire reflection and personal growth by exploring the narratives that will shape the future.

AI for Health

In this stage, in partnership with the Gimbe Foundation, experts explored the revolutionary applications of artificial intelligence in the healthcare sector. From predictive diagnostics to personalized medicine, we discovered how AI is transforming care and wellness. The goal: to understand the potentials and challenges of AI in healthcare, for a future where technology and health integrate for the benefit of humanity.
In partnership with
In partnership with

AI Solutions

In this stage, companies presented their innovative solutions based on artificial intelligence. From predictive analytics tools to advanced automation systems, we discovered how AI is transforming a wide range of industries. An opportunity to connect supply and demand while exploring the latest frontiers of AI applied to business.

Climate Change

In this stage, in partnership with ECCO Think Tank, experts explored technological solutions to tackle the climate crisis. From renewable energy to the circular economy, we discovered how innovation can drive the transition towards a sustainable future. The goal: to inspire concrete actions and promote a collaborative approach to protect our planet.
In partnership with
In partnership with

Future of Education

In this stage, we aimed to analyze the innovative technologies and new educational models shaping the evolution of education. Industry experts illustrated how these technologies are radically transforming the learning experience.

GovTech

The GovTech stage represented an opportunity for dialogue between institutions, the economy, and society on the future of Artificial Intelligence. The challenges related to regulation, governance, and the social and ethical impacts of new technologies were discussed, with the goal of outlining guidelines for the digital future.

Digital Marketing & Business Solutions

In this stage, speakers delved into digital strategies and business solutions to support company growth. From process optimization to marketing automation, including CRM, lead generation, and new sales models, the stage offered practical insights to improve performance and tackle the challenges of the digital market.

Innovation Film Fest

In this stage, storytelling met innovation. Experts explained how new technologies are revolutionizing film production and consumption, thus redefining the way cinema is made.

Future of Planet

In this stage, we explored technological solutions to promote sustainability and address global environmental challenges. We discovered how technology can be a key driver for the transition toward a more sustainable future. The goal was to stimulate discussions, share best practices, and foster collaborations that can lead to concrete actions for a positive impact on our planet and society.

Future of Mobility

On this open stage, we had the opportunity to listen to presentations of student projects aimed at participating in international competitions focused on sustainable mobility, as well as collaborations between businesses, universities, and regional authorities in this field, and more generally in terms of applied research, particularly in the automotive sector.
Powered by
Powered by

Future of Music & Arts

In this stage, experts revealed the fusion between creative disciplines and emerging technologies, showing how technology is redefining the boundaries of music and art through new, unprecedented experiences.

Arena - Debate for Future

On this stage, experts and visionaries engaged in passionate debates about the possible futures of various sectors. An opportunity to explore new scenarios, exchange innovative ideas, and encourage critical reflection. The goal: to shape a shared vision of the future through constructive dialogue and the exchange of perspectives.

Gaming & Esports

This space was dedicated to anyone who loves gaming, whether amateur or competitive, and offered the opportunity to engage with industry experts and get hands-on experience with the most advanced technologies.
In partnership with
In partnership with
In partnership with
In partnership with

Girls Code It Better Code&Tell

Ideas, people, and technologies came together on the Code&Tell stage to showcase how digital creativity and collaboration between public and private sectors, schools and businesses, can generate real innovation. A community in motion, connected by shared experiences, bold visions, and practical tools. Each speech was an invitation to embrace change, break the mold, and build a more inclusive, sustainable, and collaborative future. Together, we can make a difference.
Powered by
Powered by
Powered by
Powered by
Powered by
Powered by

AI Ethics & Innovation

The AI Ethics & Innovation Stage at WMF 2025 hosted the official launch of Rethic.AI, the first Italian business network dedicated exclusively to promoting ethical, safe, and responsible AI.
During the morning session, the network’s goals, founding members, initial participating companies, and the visions of its Ethical Board were presented, along with a discussion on the current state of the art, challenges, and ethical opportunities in an era of industrial transformation accelerated by AI.
In the afternoon, we explored the network’s first research working groups focused on creating innovative frameworks to provide practical support for Italian companies. This was followed by success stories directly from market-leading companies, sharing how they are integrating ethics into their AI processes, products, and strategies with a focus on sustainable and responsible business.
Sponsored by
Sponsored by

Future Marketing Corner

In this stage, the Search On team delved into the changes that artificial intelligence is bringing to digital marketing. Key topics such as strategy, tracking, advertising, and content were addressed, offering a concrete perspective to tackle current challenges and seize new opportunities in the digital landscape.
Powered by
Powered by

Open Arena - Innovation Stardust

The Open Arena was the flagship innovation hub at WMF 2025: a 240 sqm space where startups, companies, and professionals came together to create the future.
A unique space station to discover trends, generate business opportunities, and build connections between galaxies that would otherwise remain distant.

There are no sessions in the selected stage on this day.

Session for 04 june

Session for 05 june

Session for 06 june

06 june
11:50 - 12:10
Digital For PMI

Scoprire la Drive to Store: Dati, Strategie e Campagne per Generare Impatto Reale nei Negozi

Oggi le persone iniziano le loro ricerche online e poi si recano in negozio per comprare. Come possiamo sfruttare al meglio questa tendenza per portare più clienti nei negozi fisici? In questo intervento esploreremo come le campagne digitali possano attrarre i consumatori nei punti vendita. Mostreremo anche come ottimizzare gli investimenti pubblicitari per aumentare il traffico e le vendite nei negozi.
Marco Berrino
Marco Berrino
Digital Advertising Specialist   
TWOW   
06 june
12:10 - 12:30
Digital For PMI

Fradiavolo e l’arte di ribaltare le recensioni: storie di clienti riconquistati

Fradiavolo ha trasformato le critiche in opportunità grazie a un approccio data-driven che unisce review management, community management e analisi dei competitor. Un caso reale in cui l’ascolto attivo e l’ottimizzazione delle schede locali hanno migliorato la percezione del brand, generato nuove recensioni positive e aumentato l’affluenza nei punti vendita. Racconteremo un approccio operativo e vincente per gestire le recensioni e rafforzare il brand.
Gianluca Punzi
Gianluca Punzi
Marketing manager   
Calton   
06 june
12:40 - 13:00
Digital For PMI

Non cercare clienti: fatti trovare. L’inbound marketing per PMI che vogliono crescere davvero.

I clienti non vogliono più essere interrotti: vogliono essere attratti. In questo intervento vedremo come l’inbound marketing può trasformare un sito B2B in un magnete di opportunità. Contenuti che vendono, lead di qualità e fiducia online: una strategia concreta per PMI che vogliono smettere di rincorrere i clienti e iniziare ad attrarli. Un talk pratico per imprenditori e marketing manager.
Flavio Mazzanti
Flavio Mazzanti
CEO & Digital Strategist   
Studio Samo   
06 june
13:00 - 13:20
Digital For PMI

Social SEO: come farsi trovare nel feed dai tuoi utenti

I social media hanno evoluto la loro funzione: non sono più solo piattaforme per condividere contenuti, ma sono diventati veri e propri motori di ricerca. Gli utenti, oggi, cercano risposte, istruzioni e ispirazione direttamente all'interno dei social, utilizzandoli sempre più per trovare informazioni specifiche, come "come fare..." o recensioni di prodotti. In questo intervento, esplorerò come la SEO si sta adattando a questa trasformazione, permettendo ai brand e ai creatori di contenuti di emergere nei feed degli utenti. Vedremo come gli algoritmi di piattaforme come TikTok, YouTube e Instagram si sono evoluti per premiare contenuti ottimizzati per la ricerca e il coinvolgimento. Inoltre, affronterò i principi chiave della SEO applicati ai social media, dalle parole chiave alle strategie di engagement. Infine, approfondirò il processo di creazione di contenuti SEO-friendly per i social, gli strumenti utili per monitorare e ottimizzare le performance, e discuteremo del futuro della SEO sui social media, con uno sguardo alle evoluzioni previste per i prossimi anni.
Terry Bertelli
Terry Bertelli
Imprenditrice digitale & Social Media Specialist   
Code me Green srl   
06 june
14:00 - 14:20
Digital For PMI

SEO per PMI - Le strategie applicate in alcuni casi di successo.

In un contesto digitale in continua evoluzione, le PMI devono affrontare sfide sempre più complesse per ottenere visibilità online. In questo intervento esploreremo le ultime novità in ambito SEO, con uno sguardo concreto su come l’Intelligenza Artificiale stia rivoluzionando l’analisi dei dati, la produzione di contenuti e l’ottimizzazione dei siti web. Presenterò due casi di successo reali: uno nel settore dell’assistenza agli anziani e uno dedicato al pronto intervento per elettrodomestici, per mostrare come strategie SEO mirate possano generare risultati tangibili anche in nicchie molto competitive. Un’occasione utile per imprenditori e professionisti che vogliono trasformare la propria presenza online in uno strumento di acquisizione clienti.
Gabriele Pantaleo
Gabriele Pantaleo
Amministratore & SEO   
gabrielepantaleo.it   
06 june
14:20 - 14:40
Digital For PMI

Instagram Hair Power: come un Salone ha trasformato i Social in Business

Come un salone di Hair Styling ha utilizzato Instagram per far crescere il proprio business. Una strategia basata su contenuti organici che, in meno di 12 mesi, ha portato a risultati concreti: più clienti, una community solida e maggiore fidelizzazione. Un caso studio pratico che mostra l’impatto reale dei social per le piccole imprese.
Roberta Pinna
Roberta Pinna
Social Media Strategist - Content Creator   
Roberta Pinna   
06 june
14:50 - 15:10
Digital For PMI

Storie di sopravvivenza digitale: come una libreria dell’usato ha creato nuovi clienti con meno di 500 euro

Quando il commercio locale soffre, servono idee veloci e strategie smart. In questo speech ti racconto il caso reale di una libreria dell’usato che, con micro-campagne su Facebook e Instagram, contenuti creativi e un pizzico di facilitazione, ha trasformato un periodo di calo in un’opportunità di crescita. Zero miracoli, solo cose pratiche.
Silvia Signoretti
Silvia Signoretti
Founder & Strategist   
Franchising Strategy   
06 june
15:10 - 15:30
Digital For PMI

Game On: Come Advergame e Playable Ads stanno rivoluzionando l'engagement

Il mercato globale della gamification raggiungerà quasi 100 miliardi di dollari entro il 2030, con una crescita annua del 27,4%. In un marketing sempre più competitivo, dove catturare l'attenzione è una sfida quotidiana, questo trend evidenzia come le esperienze interattive stiano diventando una leva strategica per le PMI che vogliono distinguersi, attrarre clienti e costruire relazioni solide. In questo intervento, esploreremo come il gioco, inteso come dinamica di coinvolgimento, sia una soluzione concreta e accessibile, e scopriremo attraverso casi studio e insight pratici come Advergame e Playable Ads possano essere integrati nelle strategie di marketing: dal CRM ai programmi di fidelizzazione, dai contest alla gamification degli spazi fisici, fino all’utilizzo in eventi fieristici, attività B2B, HR e di formazione.
Matteo Cordini
Matteo Cordini
Founder & Chief Marketing Officer   
Playground.it   
06 june
15:40 - 16:00
Digital For PMI

AI al Servizio delle PMI: Ottimizzare Competitor Analysis e Dati per Strategie Più Efficaci

Pensi che l’Intelligenza Artificiale sia solo per le grandi aziende? Ti mostrerò come le PMI possono usare approcci data-driven e strumenti pratici per potenziare il marketing digitale, ottimizzare l’analisi dei competitor, la ricerca delle keyword e i dati sugli utenti.
Daniele Lancini
Daniele Lancini
Digital Strategist & Focal Point of the Martech Area   
Creeo Studio   
06 june
16:00 - 16:20
Digital For PMI

Come il CRM moltiplica il fatturato delle attivitá locali.

Se hai una attività locale o operi nel b2b, ti mostrerò come con il CRM moltiplicherai il tuo fatturato senza investire un euro in più in pubblicità.
Giorgio Gnoli
Giorgio Gnoli
Salesforce Comms Manager & CRM Consultant   
Belron International