Stage Future of Entrepreneurship

Content Marketing

In the following stage, industry experts will reveal the strategies to engage the audience of the future. An opportunity to explore the latest trends, from AI to personalization, and create content that resonates within the evolving digital landscape.

Generative AI

In this stage, we will explore the frontiers of Generative AI, combining artificial intelligence and creativity in a rapidly evolving field. Through expert speeches, we will discover how generative AI is shaping the future of content marketing, branding, and digital communication.

AI Plenary

The AI Plenary Stage is the key reference point for exploring the most advanced developments in artificial intelligence. Through keynotes and talks by international experts, it will delve into technological advancements, strategic applications, and the impact of AI across various industries. A space to explore the potential of this revolution and the challenges ahead, bridging innovation, ethics, and digital transformation.

Social Media Strategies

The Social Media Strategies Stage offers in-depth training on the most effective strategies to optimize social media presence. It covers techniques for analyzing and improving performance, creating impactful content, and leveraging the latest trends to maximize engagement. A valuable opportunity to explore best practices, dive into successful case studies, and gain insights into the ever-evolving landscape of digital marketing.

Data Analytics

In the digital landscape, data is the driving force behind innovation. This stage is dedicated to the most advanced methodologies for data analysis, modeling, and management, with a focus on predictive analytics, process automation, and the use of artificial intelligence. Industry experts will explore tools and strategies for transforming data into strategic insights, enhancing decision-making precision and improving the effectiveness of business strategies.

Advertising

The Advertising Stage is dedicated to the evolution of digital communication, focusing on new technologies, advanced strategies, and best practices to maximize campaign performance. Industry experts will analyze innovative tools, targeting models, and emerging trends to help businesses enhance the effectiveness and impact of their promotional strategies.

Digital Strategy

In this stage, experts will reveal the strategies to successfully navigate the digital future. An exploration of the latest trends, from AI to automation, to create effective action plans and achieve business goals. We will learn to develop integrated and innovative digital strategies that drive growth and innovation.

Brand

In this stage, strategies for building strong and relevant brand identities for the future will be explored. An immersion into the latest trends, from sustainability to user experience, to create brands that inspire trust and loyalty, shaping authentic and lasting brand narratives in the digital age.

Social Adv

In this stage, experts will reveal the strategies to maximize the impact of social media advertising campaigns. An immersion in the latest trends, from automation to AI, to optimize targeting, budget, and results.

AI Marketing

In this stage, experts will reveal how artificial intelligence is revolutionizing marketing. An exploration of concrete use cases, from automation to predictive personalization, to create ultra-performing campaigns and use AI tools to drive business growth.

Machine Learning

The Machine Learning Stage delves into the techniques, algorithms, and practical applications that are revolutionizing the world of data and artificial intelligence. Industry experts will explore the latest innovations, from predictive models to generative AI, as well as algorithm optimization and data interpretability. A unique opportunity to discover how machine learning is transforming industries, research, and business.

SEO

This stage is dedicated to the most effective SEO strategies, essential for boosting visibility and ranking on search engines. From technical optimization to valuable content, link building, and search algorithms, industry experts will dive into best practices for improving online performance. A valuable opportunity to discover tools, trends, and advanced techniques for climbing and maintaining the top of organic search results.

AI Agents

AI Agents are reshaping the future of business, revolutionizing human-machine interaction. This stage explores their most advanced applications, from intelligent automation to sophisticated conversational interfaces and autonomous decision-making models. Strategies, best practices, and real-world examples will provide insights into how these systems are optimizing processes, reducing costs, and unlocking new opportunities for business innovation.

E-Commerce & Retail

The E-commerce & Retail Stage is dedicated to the most effective strategies for optimizing sales. It explores innovations in digital marketing, cutting-edge technological solutions, and best practices to enhance the customer experience. A unique opportunity to discover emerging trends and the most relevant integrations, guided by insights from industry experts.

Influencer Marketing

In this stage, experts will reveal the strategies to build authentic and impactful partnerships. An exploration of the latest trends, from micro-influencers to emerging platforms, to create campaigns that generate trust and concrete results.

Tourism

The Tourism Stage explores the innovations and strategies that are redefining the tourism sector in the digital age. From the use of artificial intelligence to the personalization of travel experiences, to the new frontiers of destination marketing, industry experts will share tools and best practices to attract, engage, and retain travelers. A unique opportunity to discover how technology and creativity are transforming the world of tourism.

Video & Voice

In this stage, experts will reveal the strategies to master the new languages of communication. An immersion in cutting-edge video techniques, effective video marketing, and the art of podcasting, to create engaging content and build successful brands by constructing multimedia narratives that capture attention and generate impact.

Open Innovation & International Ecosystem

This program highlights the value of collaboration among key players in Open Innovation. Attendees will have the opportunity to join roundtables, masterclasses, and pitch sessions. On this international stage, selected startup founders will present their innovative ideas to entrepreneurs, investors, and stakeholders. Discover the latest investment trends, Open Innovation strategies, and the secrets behind the most successful ventures.

Impact to Business

This stage will allow you to discover how companies and communities can work together to contribute to improving the attractiveness and competitiveness of our territory by designing actions with a positive impact.

Startup & VC Plenary

In this stage, startups and entrepreneurs will present their most innovative projects in the digital and tech fields. An opportunity to discover the technologies and ideas that will shape the future, with a focus on social and digital impact.

Future of Entrepreneurship

In this stage, experts and successful startups will share the strategies to launch and grow innovative businesses. An immersion in the latest trends, from lean startup to growth hacking, to transform ideas into successful realities with the aim of inspiring and providing the tools to navigate the constantly evolving entrepreneurial landscape.

Cybersecurity

The Cybersecurity Stage delves into the challenges and strategies for protecting data, infrastructures, and digital systems from cyber threats. Through expert talks, topics such as network security, privacy protection, defense against cyber threats, and risk management will be explored. A valuable opportunity to dive into best practices and discover advanced technologies to ensure security in the digital world.

Coding Backend

This stage is dedicated to the architectures and technologies that power modern applications, exploring best practices for back-end development and advanced cloud solutions. Topics such as scalability, security, microservices, and serverless infrastructures will be covered. Industry experts will guide the analysis of tools and methodologies to build high-performing, resilient systems that are ready for the future of digital innovation.

Future of Work

This stage explores the transformations in human resources and digital skills, analyzing the challenges and opportunities in a constantly evolving market. Industry experts will share insights on emerging trends, from upskilling to talent acquisition strategies, offering a glimpse into future professional scenarios and the key competencies needed to stay competitive.

Future of Journalism

In this stage, experts will explore the new frontiers of information in the digital age. An analysis of emerging trends, from AI to immersive journalism, to understand the future of storytelling and communication. We will learn tools and strategies to navigate the constantly evolving media landscape, maintaining the integrity and impact of journalism.

Future of Legal Tech

The Legal Tech Stage explores the evolution of law in the digital age, examining the role of technology in regulation, privacy, and data management. Industry experts will delve into topics such as artificial intelligence in law, regulatory compliance, and the legal challenges of innovation. A unique opportunity to understand how digital transformation is reshaping the legal landscape and the legal professions.

Coding Frontend

This stage is dedicated to the technologies and best practices for front-end development, with a focus on performance, accessibility, and user experience. Modern frameworks, new trends in web design, and strategies for creating intuitive and high-performing interfaces will be explored. Industry experts will share advanced techniques for developing innovative digital products, optimized for all devices and aligned with user needs.

UX & UI

The UX & UI Stage, powered by Architecta, is dedicated to the best practices in user experience and digital interface design. Topics such as inclusive design, usability, and interaction design will be explored, with insights from industry experts. A valuable opportunity to discover tools and methodologies for creating intuitive, accessible, and engaging experiences, putting the user at the center of the design process.

Mainstage

The Mainstage is the central stage of WMF - We Make Future, hosting a dynamic mix of talks, panels, and round tables on future trends, as well as entertainment, exclusive product and service launches, interviews, and discussions on high-impact social innovation. But the Mainstage is much more than that. It is the symbolic meeting point for the WMF Community, where, over three days, key players from various industries come together to shape a better, more inclusive, and sustainable future. The program is still under development and may be subject to changes and updates.

Tech for No Profit

In this stage, we will explore how technology can amplify the impact of non-profit organizations. From digital innovation to data analysis, we will discover the tools to optimize operations and engage supporters. The goal: to promote the adoption of accessible and effective technological solutions, for a stronger and more resilient non-profit sector.

Content Creators

The Content Creators Stage brings the leading figures of content creation to the forefront, exploring trends, strategies, and tools for creating successful content. Through interviews, panels, and live performances, creators, experts, and communities will discuss storytelling, monetization, and digital innovation. A dynamic space to dive into the evolution of the industry and uncover new opportunities in the world of social media and digital platforms.

Tech for Business

In this stage, we will explore how emerging technologies are transforming the business world. From artificial intelligence to cloud computing, we will discover how to optimize processes, improve productivity, and create new business opportunities.

E-sports & Gaming

In this stage, we will explore the evolution of the gaming, esports, and entertainment world. From new business models to immersive technologies, we will analyze the trends that will shape the future of the industry that connects millions of people worldwide.

Ethics & AI

Artificial intelligence is not just a technological revolution, but a shift that redefines the relationship between humans, society, and machines. This stage delves into the ethical implications of AI, exploring topics such as its impact on language, data governance, and the human role in automation. Through discussions with experts, the challenges and opportunities will be analyzed to build a more equitable, inclusive, and conscious digital future.

Book Presentation

In this stage, visionary authors will present their books on digital innovation, social innovation, and the future of marketing. A unique opportunity to discover new ideas and perspectives through stimulating dialogues and in-depth discussions on cutting-edge topics. The goal: to inspire reflection and personal growth by exploring the narratives that will shape the future.

AI for Health

In this stage, in partnership with Fondazione Gimbe, experts will explore the revolutionary applications of artificial intelligence in the healthcare sector. From predictive diagnostics to personalized medicine, we will discover how AI is transforming care and well-being. The goal: to understand the potential and challenges of AI in healthcare, for a future where technology and health integrate for the good of humanity.

AI Solutions

In this stage, companies will present their innovative solutions based on artificial intelligence. From predictive analytics tools to advanced automation systems, discover how AI is transforming diverse sectors. An opportunity to connect supply and demand, exploring the latest frontiers of artificial intelligence applied to business.

Climate Change

In this stage, in partnership with ECCO Think Tank, experts will explore technological solutions to address the climate crisis. From renewable energy to the circular economy, we will discover how innovation can drive the transition towards a sustainable future. The goal: to inspire concrete actions and promote a collaborative approach to protect our planet.

GovTech

The GovTech stage will be an opportunity for dialogue between institutions, the economy, and society on the future of Artificial Intelligence. The challenges related to regulation, governance, and the social and ethical impacts of new technologies will be discussed, with the aim of outlining the guidelines for the digital future.

E- commerce Tools

In this session, the speakers will discuss strategies and tools to help businesses succeed in e-commerce, including tips to increase sales, optimize the user experience, and use effective marketing techniques.

Future of Planet

In this stage we will explore technological solutions to promote sustainability and address global environmental challenges. We will discover how technology can be a key driver for the transition to a more sustainable future. The goal is to stimulate discussions, share best practices, and foster collaborations that can lead to concrete actions for a positive impact on our planet and society.

Future of Mobility

On this open stage, you can listen to presentations of student projects participating in international sustainable mobility competitions, and of business-university-regional collaborations in this field, and more generally in terms of applied research, particularly in the automotive sector.

Arena - Debate for Future

On this stage, experts and visionaries will engage in passionate debates about the possible futures of different sectors. An opportunity to explore new scenarios, compare innovative ideas, and stimulate critical thinking. The goal: to shape a shared vision of the future through constructive dialogue and the exchange of perspectives.