Stage Data Valley

13 jun 08:30

Apertura & Accreditamento // Welcoming & Accreditation

14 jun 08:30

Apertura & Accreditamento // Welcoming & Accreditation

15 jun 08:30

Apertura & Accreditamento // Welcoming & Accreditation

13 jun

Mainstage | Hall 29

Co-Hosting

Cosmano Lombardo

Chairman

WMF - We Make Future

Veronica Maffei

Tv Journalist

Karma B

Drag Artists

13 jun 09:30

Mainstage | Hall 29

Live Set

Disco Club Paradiso

Band

13 jun 10:00

Mainstage | Hall 29

Opening Ceremony WMF 2024

WMF 2024

Fatoumata Diawara

Singer & Performer

Giorgio Taverniti

Co-Founder & Tech Educator

WMF

RAI - Pubblica Utilità

13 jun 10:30

Mainstage | Hall 29

Opening and Welcome

Cosmano Lombardo

Chairman

WMF - We Make Future

13 jun 10:30 - 19:30

540 min

WMF Activities

Food Truck Area

Check out the Food Truck Area, a dedicated area set up outdoors, where you can sample some local dishes, sandwiches, pizzas, and other food specialties during your WMF downtime!

Food Trucks

13 jun 10:40

Mainstage | Hall 29

Saluti Istituzionali

Stefano Bonaccini

President of Emilia-Romagna region

Matteo Lepore

Mayor of the Municipality of Bologna

Antonio Bruzzone

General Director

Bologna Fiere

13 jun 10:50

Mainstage | Hall 29

Institutional greetings

Adolfo Urso

Minister

Ministry of Enterprise and Made in Italy

13 jun 10:55

Mainstage | Hall 29

From soccer voice to an influencer: the evolution of Fabio Caressa (Title Soon Online)

Fabio Caressa

Sports journalist and broadcaster

13 jun 11:00 - 11:20

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

Academy - AI for Agencies and Digital Teams

Alessio Pomaro

Head of AI

Search On Media Group

13 jun 11:05

Mainstage | Hall 29

Music for Culture and Inclusion

Fatoumata Diawara

Singer & Performer

13 jun 11:10

Mainstage | Hall 29

Live Performance

Karma B

Drag Artists

13 jun 11:15

Mainstage | Hall 29

AI factories: towards Europe's digital future

Francesco Ubertini

President and Professor

Cineca and University of Bologna

13 jun 11:25

Mainstage | Hall 29

Generazione Stem: social e divulgazione

Quantum Girl, appassionata di arte e narrazione, ha trovato nella fisica una nuova dimensione. Consapevole del divario di genere nelle STEM, ha deciso di utilizzare i social network per rendere la scienza accessibile e affascinante per tutti, in particolare per le ragazze. Con contenuti creativi e coinvolgenti, condivide la sua esperienza, curiosità scientifiche e l'importanza di promuovere la cultura scientifica. Il suo obiettivo è ispirare altre ragazze a seguire i loro sogni e a non sentirsi escluse da un mondo che ha bisogno di voci diverse e di una rappresentanza equa di genere

Quantum Girl

Content Creator

13 jun 11:35

Mainstage | Hall 29

Live Set

Kenobit

Musician & Content Creator

13 jun 11:40

Mainstage | Hall 29

Human Centered AI: the AI Index by Stanford University

The AI Index, led by a diverse team of some of the world’s leading AI thought leaders, is a comprehensive initiative that tracks and measures the progress of Artificial Intelligence (AI) technologies. This presentation provides an overview of the latest trends in AI as told by the 2024 AI Index report. This talk will cover AI from a wide range of perspectives, including trends in technical performance, the economy, policy, ethics and public opinion. Learn about AI from the very same report that has informed some of the world’s leading policymakers, researchers and CEOs.

Nestor Maslej

Research Manager Human-centered AI

Stanford University

13 jun 11:40 - 12:00

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

Interview to Pierpaolo Morgante

Pierpaolo Morgante

Sr. Client Director

Microsoft Advertising

Gabriele Benedetti

Digital Marketing Expert @Search On Media Group

13 jun 11:50

Mainstage | Hall 29

From Concept to Camera: Insights from a CEO into the future of AI & Film

Pinar Demirdag

Co-founder & CEO

Cuebric

13 jun 12:00

Mainstage | Hall 29

Timeless Passion: Between History and the Soccer Future (Title Soon Online)

Marco Tardelli

Former Football Player - 1982 World Champion

13 jun 12:00 - 12:40

40 min

Data Valley | Open stage 20 - Hall 26

Data Valley Venture 4 Deep Tech

Sara Monesi

Responsabile Unità Startup

ART-ER

Nicola Redi

Managing Partner

Obloo

13 jun 12:10

Mainstage | Hall 29

L'innovazione nell'imprenditoria: viaggio dagli US a Bologna

Joe Zadeh

Investor, Former Head of Product & Experiences

Airbnb

13 jun 12:20

Mainstage | Hall 29

AI Symphony per la sfida climatica

Giuseppe Borghi

Head of the Φ-lab Division

ESA - European Space Agency

13 jun 12:30

Mainstage | Hall 29

Closing Session

Session 1 Day 3

13 jun 12:30

WMF Activities

Jet Suit Flight

Experience first hand the ultimate freedom of true flight by attending the amazing flight led by Gravity's pilots.

Gravity

13 jun 12:30 - 13:00

30 min

Case delle Tecnologie Emergenti | Hall 26 - Stand B8

CTE presentation

13 jun 12:30 - 12:40

10 min

Startup Stage | Open stage 14 - Hall 30

Briefing Innovation Ecosystem

Giuseppe Oppedisano

Chief Innovation Officer

Search On Media Group - We Make Future

13 jun 12:40 - 12:50

10 min

Startup Stage | Open stage 14 - Hall 30

Opening

Presentation of the day's program by the WMF team

Giuseppe Oppedisano

Chief Innovation Officer

Search On Media Group - We Make Future

13 jun 12:50 - 13:30

40 min

Advertising | Reserved stage 1 - Hall 26

Full Funnel Strategy with AI

Microsoft Advertising offers a full funnel solution to reach consumers at every stage of their purchase journey. We will look at how to create advertising campaigns on different platforms, including CTV, display, Netflix and Xandr. These platforms use AI to increase visibility, generate qualified traffic, convert visitors into customers and build user loyalty. We will look at advanced targeting, optimisation and measurement tools to maximise return on investment.

Pierpaolo Morgante

Sr. Client Director

Microsoft Advertising

13 jun 12:50 - 13:30

40 min

AI for Future | Reserved stage 6 - Hall 25

Artificial Intelligence and Gender Stereotypes

Artificial Intelligence represents a tremendous opportunity today. An opportunity for creating new services, for the world of work, and for improving the society in which we live. But as always, with great opportunity comes great responsibility, and we must ensure that technology and its widespread use do not create disparities or exacerbate existing ones. Therefore, we will address the issue of gender discrimination perpetuated by AI systems by reviewing some cases from recent years and discussing the underlying motivations behind them.

Antonio Pescapè

Ordinario di Ingegneria Informatica

Università di Napoli Federico II

13 jun 12:50 - 13:30

40 min

Brand | Reserved stage 2 - Hall 26

Future brands according to generations: perspectives and strategic elements

In the digital age, the relationship between individuals and brands is constantly evolving, driven by relentless technological advancement. This transformation is set to redefine the true future value of branding. The ‘Future Brands’ study by the GENS observatory aims to analyse generational differences in brand perceptions, involving a broad spectrum of the population, from 16 to 60 years of age. Through this survey, the aim is to identify the branding elements that are most relevant in the current and future media landscape.It will provide a detailed overview of the evolution of brand perceptions in the technological age, offering valuable insights into the branding factors that are key to effectively engaging different generations of consumers. What characteristics will brands need to thrive in an increasingly digital future? The study aims to answer this question, providing communication professionals and managers with a set of insights and communication drivers.

Nicolò Cappelletti

Deputy Director of the Communication Department

IUSVE

Daniele Chieffi

Journalist, communicator, reputation manager, lecturer. Founding partner of Bi Wise. Ceo The Magician

NoaCom

Mirko Bruni

CEO

The Fool

13 jun 12:50 - 13:30

40 min

Legal Tech | BOLERO (CENTRO SERVIZI)

Navigating the AI Act: A Data-Centric Approach

In this speech, we explore the regulatory landscape introduced by the new European AI Act, with an enhanced focus on data-centric strategies for managing artificial intelligence systems. This discussion centers on how high-quality data underpins the compliance requirements and technical guidelines of the Act. We will delve into crucial aspects such as robustness, accuracy, and human oversight, emphasizing the role of data in achieving these metrics. As artificial intelligence reshapes industries and societies worldwide, understanding the regulatory framework that governs its deployment becomes increasingly important. By prioritizing a data-centric approach, we aim to dissect the complexities of the AI Act and propose innovative solutions that advocate for a future where data ethics and innovation are intertwined. Join us as we navigate through the implications of the AI Act and champion a data-driven future in AI regulation.

Shalini Kurapati

Co-founder and CEO

Clearbox AI

13 jun 12:50 - 13:30

40 min

Social Media Strategies | Reserved stage 4 - Hall 25

The 3 Things You Need to Master Instagram

Join global Instagram expert, Jenn Herman, for this tactical session to maximize your Instagram strategy. You'll learn the 3 things that matter right now on IG. Learn how to optimize your profile to get found in more searches by your target audience. Master how to create Reels that attract new followers and serve your existing followers - all without the need to dance or lip sync! And discover the valuable power of direct messages to better connect with your followers and drive more leads and conversions from Instagram. You’ll leave with actionable steps to implement immediately!

Jenn Herman

Founder Jenn's Trends | Instagram Expert | Consultant

Jenn's Trends

13 jun 12:50 - 13:10

20 min

Work, HR & Digital Skills | MELODIA (CENTRO SERVIZI)

Building and Updating Your Career Path in the Digital World

The presentation is dedicated to defining or updating your career path in the digital realm. It will analyze how to seize career opportunities in the digital job market and how to navigate the choice between working for a company, agency, or as a freelancer, while also balancing work-life equilibrium. The Career Plane method and other practical tools for organizing and monitoring one's career over time will be introduced. Next, the management of skills in the digital sector will be examined, balancing hard and soft skills, which are crucial for standing out in a competitive work environment. An opportunity to acquire practical knowledge and strategies for a successful career in the digital field.

Mauro Lupi

Consulente e formatore senior in Digital business

Education Digitale

13 jun 12:50 - 13:10

20 min

Tech 4 Business | Open stage 11 - Hall 30

Configurators and 3D Visualizers to Enhance Online Shopping Experiences

Today, Configurators and 3D Visualizers are essential innovative tools in online sales. They offer immersive experiences, allowing customers to customize and visualize products well before purchase. The speech will analyze the various types of 3D Configurators, also through the narration of some case studies designed by the Tredo team, demonstrating their positive impact in optimizing sales processes and reducing waste.

Andrea Baino

Founder & Senior Web Designer

Tredo

13 jun 12:50 - 13:30

40 min

AI Tools & Services | Open stage 22 - Hall 25

Dominating Digital Marketing: KPIs and AI for Successful Strategies on WhatsApp

During our speech, we will unveil how the integration of artificial intelligence and key metrics can transform WhatsApp into an unparalleled marketing tool.We will illustrate how to track and interpret KPIs that help measure the effectiveness of campaigns on WhatsApp, enabling businesses to optimize their strategies in real-time. Additionally, we will share concrete examples of how AI not only automates processes but also personalizes the customer experience, thereby increasing conversion rates and loyalty. Through lessons learned from our successes and challenges, we will provide practical case studies and proven strategies to fully leverage the potential of WhatsApp as a communication and sales channel, outlining a clear path for the future of digital marketing.

Mattia Pace

CMO

Spoki

13 jun 12:50 - 13:10

20 min

Content Creators | Open stage 24 - C.S. Hall

When I grew up, I wanted to be an archaeologist, not the mummy. In the end, I became Indiana Jones

The story of little Vale and how as a child she dreamed of becoming an archaeologist, teacher, singer, actress, and journalist. The story of how as a child she dreamed of becoming everything and how at 27 she had become nothing. Let's talk about how painful it can be to give up the privilege of education due to a poor family background, in every respect. And how in the end, thanks to social media, little Vale is managing to become everything, despite everything.

Valentina Gessaroli

Performer, Divulgatrice, Conduttrice & Content Creator

Lavalend

13 jun 12:50 - 13:30

40 min

UX & UI | Open stage 21 - Hall 25

AI and UI: Designing Interfaces with Artificial Intelligence

Let's discover how artificial intelligence is redefining digital interface design. We'll analyze the current state and the most interesting and promising tools already available on the market. We'll discuss how these technologies can be effectively integrated into every phase of the UI creation and development process, their limitations, but also their future potential. Can AI truly replace us and take away the job of UI designers? Let's talk about it together.

Gabriele Malaspina

Digital product designer

Malaspina Gabriele

13 jun 12:50 - 13:10

20 min

Digital Strategy | Reserved stage 7 - Hall 25-26 P1

Tailored user experience with Emotion AI

In the digital world, user experience is paramount. Knowing in advance the inclinations, preferences, attitudes, and behaviors of our audience allows us to anticipate the right actions in communication, marketing, sales, or HR. By combining psychometric profiling tools with artificial intelligence, we can revolutionize the user experience on one hand and give organizations a competitive advantage on the other.

Paolo Massarani

Managing Director

Athics

13 jun 12:50 - 13:10

20 min

Digital Tools & Services | Open stage 10 - Hall 30

From 0 to 160,000 followers without selling online. The power of personal branding. The case of Chiara Voliani.

How to launch and position a product in the luxury sector through the personal branding of an unknown person, without investing in a structured media plan. The story of a designer who became the ambassador of her brand worldwide with one strong belief: I do not sell online. The case of Chiara Voliani.

Martina Pescioli

Founder & Creative Director

Mentarossa Comunicazione

13 jun 12:50 - 13:30

40 min

Human Rights | Open stage 19 - Hall 26

Technology for the promotion of Human Rights, Accessibility, Inclusion and Corporate Social Responsibility: legislative landscape, challenges and opportunities

Explore how technology can be used to monitor and promote human rights, corporate social responsibility, digital accessibility for people with disabilities, diversity & inclusion, and anti-discrimination on a global scale, as well as the challenges and opportunities connected with the design of its legislative landscape.

Haydée Longo

Disability Lawyer & Advocate - Disability Manager

Lex4all

13 jun 12:50 - 13:30

40 min

Prophets of AI | Open stage 16 - Hall 30

Wisdom & Leadership in the AI Era

Global culture is rapidly transforming as digital technology, in particular AI, becomes an integrated aspect of how we see and engage with reality. Many leaders are challenged as they try to keep up with the growing complexity and demands of the hyper-paced digital economy while also leading their teams through this time of uncertainty and change. It is not enough to be agile and technologically savvy in these times. As various modern day philosophers have urged, it is emotional intelligence and mental flexibility, guided by a deeply informed value system, that will enable people to adapt and potentially thrive in these disruptive times. It is a nuanced understanding of the upside of human potential, and the mental discipline it requires to cultivate this, that will distinguish the leader of the future from an ordinary leader. The leader who can navigate this new climate, role-modeling the internal resources needed, such as self-awareness, presence, empathy and wisdom, can encourage their teams to move beyond fear and creatively participate in shaping this new era of possibility. A leader who recognizes that we must make progress in wisdom as fast as we make progress in technology.

Anahita Moghaddam

Founder

Neural Beings

13 jun 12:50 - 13:30

40 min

E-Commerce | Reserved stage 3 - Hall 25

The AI-commerce era. Virtual agents and a new approach to communication for online shopping

Artificial Intelligence is revolutionizing the interaction between businesses and consumers. This momentous change comes at a particular historical moment for e-commerce. After the pandemic years, online commerce is finding its natural place within companies' omnichannel strategies, leading to steady growth in competitiveness on this front as well. Virtual Agents and a different way of communicating with customers can represent an innovative and influential business driver for online stores.

Gianluca Maruzzella

CEO & Co-Founder

indigo.ai

13 jun 12:50 - 13:30

40 min

Machine Learning | Open stage 17 - Hall 30

Harry Potter and the Elastic Semantic Search

Let's demystify Gen AI and see how we can apply it to fun, approachable solutions, with a magical twist. We'll first explore how vector embeddings and LLMs work, before we set off to build our search solution (with a live demo). Using the Elastic Python clients we first create indexes for Harry Potter characters, and film subtitles. We can import compatible 3rd party LLMs through an enriching pipeline; allowing us to add sentiment analysis and embeddings to our text. We’ll build a semantic search engine that can browse the books better than the ultimate fan.

Iulia Feroli

Senior Developer Advocate

Elastic

13 jun 12:50 - 13:30

40 min

Marketing Automation | Reserved stage 5 - Hall 25

Loyalty, CRM, and Marketing Automation: The Engine of Your Data Strategy

Companies seek customer retention, but loyalty is increasingly difficult to achieve. Through engagement-centered loyalty programs rather than promotions, companies can oversee every customer touchpoint and leverage collected data. We will explore omni-channel loyalty use cases and focus on technology, data, and marketing automation. Because loyalty, like CRM, impacts every department of the company.

Giorgio Gnoli

Customer Communication Manager

Belron International

13 jun 12:50 - 13:10

20 min

Book Presentation | Open stage 18 - Hall 26

HOEPLI - THINKING THE FUTURE: Understanding the customer's personality. Neuromarketing and AI to grow your business - Neuromarketing, Ethics, and Artificial Intelligence: the marketing of the future?

In the increasingly competitive and customer-oriented context of contemporary marketing, understanding customers' personalities has become a crucial objective for businesses. AI has revolutionized the way we analyze and interpret customer data, opening up new opportunities to deeply understand their preferences, behaviors, and needs. In the case studies we will present, concrete examples of companies that are already successfully leveraging AI will be illustrated, taking into account the ethical challenges and privacy considerations associated with these practices.

Mariano Diotto

Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario

Neuromarketer

Maurizio Vedovati

Publisher & Moderator

Hoepli Editore

Simona Ruffino

Brand strategist & Neurobrand Specialist. Consulente di brand nazionali ed europei

Simona Ruffino

13 jun 12:50 - 13:10

20 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Coopetition for Regeneration: Collaborating to Reduce our Footprint

Explore the concept of "coopetition" as a powerful driver for collective action and discover how partnerships can accelerate progress towards a more sustainable future.

Martina Fondi

Partner, Business Developer & Head of Forestry

Treedom

Andrea Zuanetti

CEO

Up2You Srl SB

Virginia Castellucci

Head of Sustainability

3Bee

Uros Lekic

Founder and GP

TenNine VC and TenNine PRO

13 jun 12:50 - 13:30

40 min

Content Marketing | Reserved stage 9 - Hall 28

Content Marketing Reloaded: 5 Impacts of Generative AI, from Budget to Organizational Structure

Generative AI is changing - also - how we do and will do content marketing. What organizational choices will allow entrepreneurs and marketing managers to continue leveraging content to generate sales and satisfied customers? What are the most significant impacts for companies investing in content? During this speech, I present the main transformations and five lines of action to continue achieving a return on investment in content

Miriam Bertoli

Digital & Content Marketing Strategist

Miriambertoli.com

13 jun 12:50 - 13:10

20 min

Sustainability & Tech | BANCA (CENTRO SERVIZI)

Innovation and Energy Transition: Challenges and Technologies for the Evolution of the Electrical System

The energy transition represents an unprecedented evolution for the electrical system! Terna, in its role as Transmission System Operator, has equipped itself with methods and tools to ensure that technology and innovation serve as strategic levers to address this monumental change. We will discuss the challenges that an infrastructure manager like Terna faces and how Open Innovation can provide answers and tangible solutions to these challenges. Venture Capital, Outposts in Silicon Valley, National Innovation Community: these are the tools supporting the evolution of the Italian TSO.

Marco Pietrucci

Head of Innovation

Terna

13 jun 12:50 - 13:10

20 min

Innovation Showcase | Open stage 15 - Hall 30

Soul Kitchen's strategic choice for scalable growth: GROW with SAP for scaleups

Ivano Fossati

VP - Head of Cloud ERP

SAP Italia

Andrea Cova

CEO

Soul-K

13 jun 12:50 - 13:30

40 min

Tourism | Reserved stage 8 - Hall 25-26 P1

How is the local ecosystem changing? Knowing all the updates of Google Business Profile to make the most of it

Google Business Profile is introducing significant changes that impact aspects of Local SEO, the Social dimension, the utilization of AI, and much more. Understanding Google's moves and interpreting user changes is essential to fully leverage the potential of Local Search Marketing.

Veronica Rizzo

Local Marketing Specialist

Local Strategy

13 jun 12:50 - 13:30

40 min

Italy, EU and Global Diplomacy | CONCERTO - SUITE (CENTRO SERVIZI)

Biometric recognition: from unlocking smartphones to mass surveillance

Moderator and Speaker: Vincenzo Tiani

This panel discussion delves into the expanding role of biometric technologies, which have moved beyond simple applications like smartphone security to become central in extensive surveillance networks. It highlights the critical privacy and human rights issues that arise as these technologies are increasingly embedded in everyday life. The conversation will cover the ethical challenges, regulatory frameworks, and future implications of biometric data use, emphasizing the need for balanced advancement that respects individual privacy and prevents potential misuse.

Vincenzo Tiani

Data Regulation Expert

PANETTA, VUB, IULM University

Martina Turola

The Good Lobby Italia

Head of Communications

13 jun 12:50 - 13:30

40 min

Tech Research | Open stage 23 - Hall 25

Reinforcement Learning for Smart Management of Renewable Energy Communities

Renewable energy sources, as vital as they are volatile, are at the center of new distributed energy production systems, such as Renewable Energy Communities (RECs). However, the limited controllability of renewables can lead to power grid instability problems, creating disruptions for the country's civil and manufacturing sectors. We will explore a Reinforcement Learning solution designed to optimize energy flows in RECs, maximizing environmental, social, and economic benefits for both communities and the entire country.

Anna Caponi

Research Fellow | UX/UI Designer

Università di Siena, Sunlink, Insula Net

13 jun 12:50 - 13:10

20 min

Startup Stage | Open stage 14 - Hall 30

Innovate From Italy

Let's start here: this panel discussion will help you identify what opportunities should be seized by Italian startups, SMEs and companies and what conditions can make Italy increasingly attractive to those who will choose to innovate from our country.

Lucia Chierchia

Managing Partner

GELLIFY

Massimo Carnelos

Head of Innovation

Italian Ministry for Foreign Affairs and International Cooperation

Giovanni Zazzerini

Secretary General

INSME

Joe Zadeh

Former Head of Product & Experiences

Airbnb

13 jun 12:50 - 13:20

30 min

Tech Policies and Communities | CONCERTO - OVERTURE (1PT. CENTRO SERVIZI)

AI & Democracy: Challenges, Threats, and Opportunities in Democratic Societies

Moderator: Camilla Rangoni
The introduction of artificial intelligence (AI) in democratic societies presents a range of challenges, threats, and opportunities that deserve careful analysis. This panel will explore how AI can influence democratic processes, highlighting both the risks of public opinion manipulation and social control, as well as the potential to enhance civic participation and governmental transparency. During the debate, we will discuss how AI can be used both to strengthen and to threaten democracy, with a particular focus on the implications for established democracies and totalitarian regimes.

Camilla Rangoni

Speaker

Geopolis

Valery Tsepkalo

Former Ambassador; Founder and CEO

United States; Belarus Hi-Tech Park.

Davide Casaleggio

Author of the book

“Gli algoritmi del potere. Come l’IA riscriverà la politica e la società”

13 jun 12:50 - 13:10

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

Digital nomadism: people free to live and work anywhere

Massimo Ciuffreda

Local Manager Rete HUBitat Mattinata

13 jun 13:00 - 13:30

30 min

Data Valley | Open stage 20 - Hall 26

Rocco Rossitto, author of Saying something does not mean having something to say, and Sergio Sentinelli, author of Asking the right question. The art of working with ChatGPT and AI, dialogue on the topic of communication in the time of AI. On the one hand the point of view of a communication consultant, whose twenty years of experience have led him to reflect on the concept of tailored-made communication, where there can be no cooked and eaten recipes. On the other hand, that of someone who is engaged in a continuous dialogue with the most famous machine of all, ChatGPT, in order to be able to obtain the most effective answers, capable of saving us precious time. What would happen if we asked ChatGPT what is the best communication strategy? "It depends" might be its answer?The speech will be moderated by Elisa Basso

Elisa Basso

Editor

Apogeo Editore

Rocco Rossitto

Communication Strategist

Freelance

Sergio Sentinelli

Ingegnere informatico

Sinaptica 4.0

13 jun 13:10 - 13:30

20 min

Innovation Showcase | Open stage 15 - Hall 30

Performya: From Google Analytics Activation to True Data-Driven Omnichannel

In a rapidly changing market, Performya turns your marketing into a true Omnichannel Data-Driven Engine in one click. Today there can be no other useful marketing choice.Get a unified and reliable view of all your online and offline activities with one intuitive analytics hub.Performya offers a tailored approach to marketing, with optimized, pre-configured solutions for every industry.Find out now with concrete data how Performya helped other companies overcome challenges and achieve their goals!Because it’s gonna be yours next.

Alessandro Carrieri

Marketing Advisor & Professor

Performya Founder & CMO

13 jun 13:10 - 13:30

20 min

Work, HR & Digital Skills | MELODIA (CENTRO SERVIZI)

Innovating to Elevate: Pioneering Well-Being as Leadership's New Frontier

In an era dominated by rapid technological advances and constant change, the question arises: How do leaders foster environments that not only nurture health and well-being but also inspire and propel their teams toward unprecedented heights of motivation and engagement? This presentation delves into the vital role that leadership plays in shaping future-ready organizations, highlighting how they can serve as bastions of well-being, innovation, and positivity. It explores the intricate dynamics between leadership, culture, and community, emphasizing how adept leaders foster a culture of engagement, creativity and collaboration.

Barbara Dalle Pezze

Global Leadership Coach and Executive Advisor, President of ILCI (Italy)

John Mattone Global

13 jun 13:10 - 13:30

20 min

Tech 4 Business | Open stage 11 - Hall 30

The use of blockchain for safeguarding corporate know-how and products in the market

IT Value Partner is pleased to present at WMF2024 how to leverage the potential of blockchain technology to define innovative protection mechanisms for businesses and consumers. Through the AIDA® platform and the use of Digital Assets, we will explain how it's easy to combat counterfeiting while simultaneously offering innovative experiences to consumers.

Alberto Asti

CEO

IT Value Partner

13 jun 13:10 - 13:30

20 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Future of cities and communities: are cities a platform for technological and social innovation?

Cities are living organisms, and their prosperity is based on their resilience and in their ability to adapt to changes, and emerging technologies can be used as allies in urban planning.

Daniele Alberti

Head of Global Open Innovation

Planet Smart City - Smartcorehub.com

Carlo Tursi

CEO

UrbanV

Marco Pietrucci

Head of Innovation

Terna

Francesca Blanc

Researcher - Urban & Regional Planner

LINKS Foundation

Abdul Hadhi

Family Office Manager

Lamar Holding W.L.L

13 jun 13:10 - 13:30

20 min

Digital Strategy | Reserved stage 7 - Hall 25-26 P1

Marketing Manager Profession

The role of the Digital Marketing Manager is increasingly evolving into that of a comprehensive Marketing Manager. In this session, participants will be guided step-by-step through the strategic framework of marketing and the future of digital, with the goal of avoiding fleeting trends and restoring marketing's dignity as a comprehensive economic science. The approach will be practical and operational, enriched with case studies, while respecting the academic value of the discipline.

Giorgio Soffiato

Amministratore delegato

Marketing Arena Spa

13 jun 13:10 - 13:30

20 min

Sustainability & Tech | BANCA (CENTRO SERVIZI)

Toward a Sustainable Future: SACE's tools to support the development of Italian companies

SACE's ESG strategy aims to integrate environmental, social and governance criteria into business decisions maximizing the impact on the 17 SDGs.With innovative tools it supports Italian companies on the path of business reconversion and development, ensuring economic and social sustainability. We will tell you about the new ESG Hub Platform and how, through the use of Text Mining, sustainability-related news can be transformed into value for the company.

Alessandro Martucci

AGILE PLANNING & PERFORMANCE MANAGEMENT

SACE

Clelia Marano

CUSTOMER INSIGHT & PRODUCT SOLUTIONS

SACE

13 jun 13:10 - 13:30

20 min

Startup Stage | Open stage 14 - Hall 30

Invitalia for Innovation

Massimo Calzoni

Promotion Manager, support services and coordinator of the Invitalia Startup System

INVITALIA

13 jun 13:10 - 13:30

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

SexJujube: Explore Inclusive Pleasure with Innovation

SexJujube is an innovative start-up company dedicated to revolutionizing the world of e-commerce in the area of sexual wellness. We sell selected sex toys online to ensure the sexual well-being of everyone, with a special focus on people with disabilities. We offer expert advice and educational services to break down taboos and promote healthy and inclusive sexuality. With SexJujube, every individual can explore pleasure in a safe and satisfying way, regardless of their physical abilities.

Antonella Amoruso

You & Me Hot SRL

13 jun 13:10 - 13:40

30 min

WMF Activities

Contest Band Stage - First session

Band live: Inibique & St. john - Dream Made Before

13 jun 14:10 - 14:20

10 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Italian innovative ecosystem: facts and figures

Presentation of the Quarterly Venture Capital Investments Observatory in Italy

Fabio Massimo Mondini de Focatiis

Founder

Growth Capital Srl

13 jun 14:20 - 15:00

40 min

Advertising | Reserved stage 1 - Hall 26

Advertising and B2B: How to Reach a Niche Target Audience, the Mapei Case

Reaching the right user is always challenging, but it becomes even more so when our audience is a highly specific professional figure in the construction industry. Over the course of several years, with Mapei, we have refined methods to intercept and engage the right individuals on Google, YouTube, and Meta.

Angela Venturin

Head of digital advertising

MOCA Interactive

13 jun 14:20 - 14:40

20 min

Book Presentation | Open stage 18 - Hall 26

MACRO MAFIA - The multinational of clans that is conquering the world

Hunt for the new bosses of the globalized world: the secrets of the super cartel dominating international crime revealed by the journalist who uncovered the mafia's infiltration in Rome and the power of the Casamonica.

Floriana Bulfon

Journalist - Investigations and organized crime, cyber, terrorism

13 jun 14:20 - 15:00

40 min

Brand | Reserved stage 2 - Hall 26

The Importance of Brand Codes in Branding

Logo? Do you really think that's enough to make your brand recognizable? To create a truly memorable brand, you need to identify your brand codes (visual, auditory, olfactory, and verbal) and use them everywhere, as consistently and redundantly as possible. In this speech, we will explore the various types of brand codes, with examples of brands successfully applying them.

Valentina Falcinelli

Brand strategist, consulente di verbal identity e copywriter

Pennamontata

13 jun 14:20 - 15:00

40 min

Human Rights | Open stage 19 - Hall 26

Universal Declaration of Human Rights: Does Dignity, Freedom and Justice apply to all?

On 10 December 2023 the United Nations celebrated 75 years since the adoption of the Universal Declaration of Human Rights in 1948. This milestone document set out for the first time, fundamental human rights to be universally protected and yet these rights continue to be infringed upon at will by the member states. With major geopolitical tensions spanning three continents the Middle East, Europe and Africa it's becoming increasingly clear that human rights do not apply to all, Dignity, Freedom and Justice is the privilege of the few. This panel will critically examine the state of geopolitics and put to test the Universal Declaration of Human Rights against gross human rights violations in the Middle East, Europe and Africa.

Siyabulela Mandela

Visiting Prof. Politics & International Relations

University of Kurdistan Hewlêr

Weza Bombo Joao

Founder and Chairman of the Africa Association + Sustainability Consultant at Ernst & Young

EY Sustainability

Gala Ivkovic

Project Manager

Rondine CIttadella della Pace

13 jun 14:20 - 15:00

40 min

Social Media Strategies | Reserved stage 4 - Hall 25

Between Performance and Brandformance through graphic optimisation of dynamic advertisements

Customising dynamic creative allows you to best showcase the products in your catalogue and at the same time enhance your brand, all in one sales-oriented ad.The speech will provide an overview of dynamic ad design, including the use of dedicated tools, best practices and results from selected AB tests.

Silvia Maggio

Digital Advertising Specialist

WMR Group | Studio Cappello

13 jun 14:20 - 15:00

40 min

AI Tools & Services | Open stage 22 - Hall 25

Introducing two AI copilots for business and better living: MygenMe and GetYourbiz

We will present the two innovative apps entirely based on A.I. to help anyone who wants to start their own business and anyone who wants to have a genius alter ego: GetYourBiz is an app that, using artificial intelligence, analyzes the user's idea and provides a personalized business plan as well as also offers suggestions to accompany the user at every stage, from the creation of the business plan to the start of the business. On the other hand, MyGenMe is an innovative app that serves as a personal assistant that adapts to the user's needs by providing personalized support for achieving goals, improving life, developing skills, and optimizing work.

Stefano Santori

Founder

Millionaire Job

Virgilio Degiovanni

Marketing Strategist

MJOB Srl

13 jun 14:20 - 14:40

20 min

Content Creators | Open stage 24 - C.S. Hall

Creating content is easy if you know how to do it

Creating content is easy, anyone can do it. But knowing how to do it effectively is the key. Elements such as passion, understanding your audience, and constant practice are fundamental for creating successful content. In this speech, you will discover how to overcome creative obstacles and transform your vision into engaging and meaningful content.

Andrea Ciraolo

Content Creator

13 jun 14:20 - 14:40

20 min

Work, HR & Digital Skills | MELODIA (CENTRO SERVIZI)

Short story long: Consulting firms communicate poorly because communicating like this no longer works today

We are inclusive, innovative, and sustainable." "With us, you'll find a fresh and stimulating environment." "Resources are important to us." Yes, on social media, and then nothing is true. How many times have you experienced this boredom towards brand communication? Too many for me. Today, consulting firms are too focused on talking about their products and services, and this makes them very dull. What is needed? Talking about the needs of their target audience. Only in this way can turnover and frustration be reduced, and the best talents attracted. Because let's say it, this institutional communication is just from...consultants :)

Federico Vezza

Founder & Fractional Manager

Consulenzaconfusa

13 jun 14:20 - 15:00

40 min

UX & UI | Open stage 21 - Hall 25

UX vs. SEO: who will win in the e-commerce information architecture ring?

Information architecture is crucial to the success of an e-commerce, but how best to design it? Users in the middle or keywords in the middle? Is it possible to find a compromise or will marketers and designers always have their gloves on? We look forward to seeing you ringside in the UX room!

Chiara Peretti

Head of UX

Dinova

Enrico Gualandi

Head of Strategy

Social Factor / Deda Digital

13 jun 14:20 - 15:00

40 min

Prophets of AI | Open stage 16 - Hall 30

Protopia: Human Agency vs Tech Theology

Monika Bielskyte's research explores how SciFi influences real future-making, and often biases us to focus on fictional dangers while ignoring very real risks. AI is set to supercharge hybrid warfare and facilitate social and geopolitical fracturing - how can we avoid fear-based narratives, while ensuring that Gen AI tools are used not just to simulate/distort our past or present reality, but also to foster population scale resilience and prototype more expansive, hopeful and livable future possibilities?

Monika Bielskyte

Founder

Protopia futures

13 jun 14:20 - 14:40

20 min

Innovation Showcase | Open stage 15 - Hall 30

Horizon Europe in a nutshell.

A strong chance of getting a grant for your innovative project, especially for women-led startups and startups established in "emerging" countries or regions as innovators.

Edoardo Lucini

Advisor

Inspiralia

Sanjay Kakkar

CEO

Tensive SRL

Ángel González

Health team manager

Inspiralia

13 jun 14:20 - 14:40

20 min

Digital Tools & Services | Open stage 10 - Hall 30

Online Firm: From Paper to Cloud, Making Your Business More Competitive in the Market

How do you get your contracts signed? With Online Firm, not only do you transition from paper to cloud, but also from scrap paper to legally valid documents. Let me tell you how advanced electronic signature can enhance the efficiency and competitiveness of your business by reducing document management times and ensuring regulatory compliance. Examples and use cases included.

Massimiliano Baldin

Brand Owner

FirmOnline

13 jun 14:20 - 15:00

40 min

Tech Policies and Communities | CONCERTO - OVERTURE (1PT. CENTRO SERVIZI)

Navigating the Future: Artificial Intelligence, Digital Media and Political Communication.

Moderator and speaker: Antonio Palmieri
In collaboration with Fondazione Pensiero Solido
In 2024, over 50 elections worldwide and a voter turnout of 2 billion citizens marked it as the most electoral year ever. The discussion centers around the growing role of artificial intelligence and digital media in politics, focusing on generative AI and its revolutionizing effect on political communication. Ethical challenges and political implications are addressed, along with strategies to ensure responsible and inclusive use of these technologies in digital governance, promoting transparency, accountability, and democratic participation

Antonio Palmieri

President

Fondazione Pensiero Solido

Francesco Di Costanzo

President

Fondazione Italia Digitale

Lorenzo Salmi

CEO

Piave Digital Agency

Giovanna Cosenza

Full Professor

Università di Bologna

13 jun 14:20 - 14:40

20 min

Legal Tech | BOLERO (CENTRO SERVIZI)

Bitcoin and Cryptocurrencies: the seizureability of wallets and crypto ETFs

The approval of spot ETFs and Bitcoin's halving have reignited interest in cryptocurrencies. But in case of legal issues, can they be seized? Analysis of the reference regulations and prospects for an asset experiencing strong expansion but lacking legal precedents

Vincenzo Guidotti Mistrali

Lawyer e Co-Founder

Studio Legale GM

13 jun 14:20 - 14:40

20 min

Tech 4 Business | Open stage 11 - Hall 30

How to build and scale a replicable and high-performing B2B vending machine

What are the key elements to consider when building and then scaling a B2B vending machine? And how to make it both high-performing and replicable?The fundamental steps to take are always five:Find the Product Market Fit.Build the absolute best Revenue team for the company's stage of life.Have clear processes for converting opportunities into customers.Activate the best acquisition channels for your business model (Outbound, Inbound, Advertising, Referral, Existing Customer Base).Assemble the right technological stack to have full control over the metrics that matter and thus the entire sales machine.Let's see how ResultConsulting applies these concepts for itself and for its clients

Matteo Mirabella

Co-founder

ResultConsulting

Giacomo Calabrese

Co-founder

ResultConsulting

13 jun 14:20 - 14:40

20 min

Marketing Automation | Reserved stage 5 - Hall 25

From Marketing Automation to Customer Experience Automation: how the world of Automation is evolving

Marketing Automation is changing. The strategies that worked 10 years ago, even just 5, don’t work anymore. Your contacts are flooded with commercial emails, which they delete without reading.What can a company do to succeed with Marketing Automation? It has to adapt to the times. Change strategy. The modern company, to succeed, must think bigger. He needs to move from the concept of Marketing Automation to that of Customer Experience Automation.

Alessandro Baglieri

Marketing Manager

Active Powered

13 jun 14:20 - 15:00

40 min

Machine Learning | Open stage 17 - Hall 30

Unlocking the Future of Data: Powering Next-Gen AI with Vector Databases

Vector databases are transforming how we handle data, allowing us to search through text, images, and audio by converting them into vectors. Today, we'll dive into the basics of this exciting technology and discuss its potential to revolutionize our next-generation AI applications. We'll examine typical uses for these databases and the essential tools
developers need. Plus, we'll zoom in on the advanced capabilities of vector search and semantic caching in Java, showcasing these through a live demo with Redis libraries. Get ready to see how these powerful tools can change the game!

Luigi Fugaro

Solution Architect

Redis

13 jun 14:20 - 14:40

20 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Investing in Italy

Italy is home to a growing startup ecosystem, with active involvement from both the public and private sectors.

Francesco Cerruti

Direttore Generale

Italian Tech Alliance

Gianluca Dettori

Chairman, Partner

Primo Ventures

Giuseppe Donvito

Partner

P101 Venture

Antonella Grassigli

Co-Founder and CEO

Doorway SB

13 jun 14:20 - 15:00

40 min

Startup Stage | Open stage 14 - Hall 30

Future of Cities & Communities : Pitch session selected startups

Smart City, Smart Community, IOT, Mobility, Energy Prosumer Market, Energy Storage, Efficiency & Management, Renewables & Alternative Fuels, Platform Economy, Big Data & Analytics, Environmental Sensors, Digital Twins, Smart Home & Buildings.

Volvero

Latitudo 40

INPOI

Mine Crime

Ganiga Innovation

Kabreet

Hiryo

BNDL

13 jun 14:20 - 15:00

40 min

AI for Future | Reserved stage 6 - Hall 25

Building Meaningful AI

In the presentation "Building Meaningful AI," we will explore the processes and principles involved in creating artificial intelligence that not only solves complex problems but also carries social and ethical significance. We'll delve into the integration of human-centric design, the importance of transparency and ethics, and the impact of AI on society, ensuring that the technology we develop is both innovative and responsible.

Martin Nanni

Chief Technology Officer Europe

Globant

13 jun 14:20 - 15:00

40 min

E-Commerce | Reserved stage 3 - Hall 25

Connecteed: The Key to a Successful Omnichannel Strategy

In this workshop, we will explain what an omnichannel strategy is, its importance in the current scenario, and how the feed manager can serve as the connection point between all the various company channels and touchpoints thanks to its customization capabilities. Additionally, we will highlight the importance of having unified, real-time updated data through case studies.

Diego Santoro

CTO

Connecteed

13 jun 14:20 - 15:00

40 min

Digital Strategy | Reserved stage 7 - Hall 25-26 P1

CRO explained to Grandma: simplifying data understanding to improve results

A new method of interpreting and narrating data that simplifies the understanding of insights from different qualitative-quantitative research. CRO is transformed into an intuitive and accessible process that connects the languages of Analytics, SEO and UX experts into a single voice. The goal? To guide companies towards quickly identifying website pain points and planning the most effective actions to optimise digital performance.

Dario Mattasoglio

Digital Optimization Lead

PwC Italia

13 jun 14:20 - 15:00

40 min

Content Marketing | Reserved stage 9 - Hall 28

Hello Boomer! Still creating content based on creativity? Say hello to SEO

Social media and SEO as parallel universes? That's a thing of the past. In a "messy" digital world with increasingly innovative search intents, how can we develop communication that isn't self-referential but answers the real questions of users? Here's what you'll see in this speech: methods, ideas, and suggestions for work based on a multi-touchpoint analysis and a brandformance approach between SEO and content.

Maria Paloschi

SEO Manager

The Brandformance Society

Vanessa Basso

Content Strategist

The Brandformance Society

13 jun 14:20 - 14:40

20 min

Sustainability & Tech | BANCA (CENTRO SERVIZI)

Italian consumers' knowledge and behaviour on intelligent packaging and sustainable packaging

The development of technologies applied to packaging, and the search for suitable materials and solutions to reduce the environmental impact of products, are central themes in the construction of an economy and culture of sustainability. In this direction, the intervention focuses on the role of primary importance played by the level of knowledge/awareness and choices of consumers as actors potentially capable of orienting the choices of the production system and the market.

Fabio Piacenti

Presidente

Eures

13 jun 14:20 - 14:40

20 min

Tourism | Reserved stage 8 - Hall 25-26 P1

Sustainability and Innovation: The New Frontier of Business Hotels

An in-depth and unique analysis of the sustainability strategies integrated at the Hotel Cosmopolitan Bologna. A journey from environmental commitment to social responsibility, demonstrating how sustainable innovation can be economically advantageous and culturally enriching

Agostino Scialfa

Chief Executive Officer

Hotel Cosmopolitan Bologna

13 jun 14:20 - 15:00

40 min

Italy, EU and Global Diplomacy | CONCERTO - SUITE (CENTRO SERVIZI)

Academic Leadership: the Role of Universities in the Innovative Ecosystem

Moderator: Antonello Barone

The panel will explore the critical role of digital innovation and educational technologies (Edutech) in the future of higher education. It will discuss how universities must evolve to meet the needs of modern students and the challenges of a rapidly changing world. Rectors and representatives from prestigious Italian universities will assess Edutech's contribution to scientific research, facilitating collaboration and data access. The event aims to outline strategies for maximizing the potential of digital innovation in academia, with a focus on the application of artificial intelligence.

Antonello Barone

Director

Kcomunicazione

Matteo Lorito

Rector

University of Naples Federico II

Michela Milano

Director

Alma Mater Research Institute for Human-Centered Artificial Intelligence

Mariagrazia Graziano

Professor

Teaching Lab - Polytechnic of Turin

13 jun 14:20 - 15:00

40 min

WorkTech Policies | CONCERTO - SUITE (CENTRO SERVIZI)

The role of Regions in economic development: policies and initiatives to promote innovation

Moderator: Nico Perrone
This panel highlights the pivotal role of regional administrations in fostering local economic development through innovative policies and strategies. It aims to discuss best practices and tools to create a conducive environment for both the establishment and growth of businesses, emphasizing digitalization and international competitiveness. Additionally, it will focus on supporting businesses in transitioning towards digital technologies and ecological sustainability. Measures to enhance SME competitiveness, particularly through projects combining digital innovation and sustainability, will be explored.

Nico Perrone

Director

DIRE Agency

Michele Fioroni

Councilor for Economic Development, Innovation, Digital and Simplification

Umbria Region

Sebastiano Callari

Councilor for Heritage, State Property, General Services and Information Systems

Friuli-Venezia Giulia Region

Pietro Pacini

President; General Manager

Assinter Italia; CSI Piemonte

13 jun 14:20 - 15:00

40 min

Tech Research | Open stage 23 - Hall 25

New Variables to Compete with Artificial Intelligence: Anticipation, Creativity, and Supercomputing

Artificial Intelligence poses significant challenges to professionals and organizations. Some of these are technical challenges, related to the search for ever greater efficiency in model training and speeding up, for which the use of supercomputing is a key factor. Others concern the imagination of new ways of interacting with Artificial Intelligence: we will explore in particular anticipation and creativity as facilitators of innovative experiences.

Giorgio Casoni

Research Fellow | Advanced Design Unit

UNIBO

Eleonora Barelli

Project Manager

IFAB

Andrea Cattabriga

Technologist, Researcher & Strategic Designer

University of Bologna

13 jun 14:20 - 15:00

40 min

Data Valley | Open stage 20 - Hall 26

AI x AI = Intelligent Applications for Accessible Initiatives, the IFAB projects

Federico Battini

Data Scientist

Fondazione IFAB

13 jun 14:20 - 14:40

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

Aroundrs: the food packaging revolution through reuse

Every year in Europe, 16mld cups are produced and 2mld disposable containers inevitably destined to become waste. The usefulness of containers is very short, the average time of use being about 30 minutes. And it is in this scenario that Aroundrs was created to offer a circular and sustainable alternative, making packaging reusable through the use of technology and data with the goal of countering the increase in waste resulting from the use of disposable containers.

Giulia Zanatta

Arounds srl SB

13 jun 14:30 - 15:15

45 min

Case delle Tecnologie Emergenti | Hall 26 - Stand B8

CTE Success Stories - Cultural and Creative Industry

A meeting to tell the success stories of companies belonging to the entrepreneurial and territorial ecosystems of some of Italy's 13 Emerging Technology Houses (CTEs), with a focus on the cultural and creative industries.

Amedeo Scarano

Founder & CEO

Caprice Bespoke

Giorgio Passeri

Responsabile Ricerca e Sviluppo

Umbra Control

Luigi Caputo

Founder & CEO

Emaze Gaming

Stefano Frosi

CoFounder

Open Stage

Federico Morosi

CEO e Co-founder

Why Only White

Marco Troja

CEO e Founder

Anima Blockchain

Riccardo Cook

Co-founder e General Manager

Prysm

Simone Serrani

CEO & FOUNDER

Ticketoo

Arianna Giampietro

Founder e account manager

Maze

13 jun 14:40 - 15:00

20 min

Content Creators | Open stage 24 - C.S. Hall

The body and the digital: exploring online body positivity

The web can be a powerful tool to give a voice to causes that have been ignored for too long. Starting from my story, I will talk about how the Internet can be a means to understand that regardless of one’s body, every individual deserves respect and the same opportunities given to those with a body that conforms to society's standards. I will share the challenges I have faced along the way and how I have overcome common prejudices, using my online platform to inspire and encourage others to do the same. We will then examine how the web can be a fertile ground for creating inclusive and positive spaces that celebrate diversity in all its forms.

Muriel De Gennaro

Content creator, Divulgatrice lgbtqia+ & Body positive

Content creator

13 jun 14:40 - 15:00

20 min

Marketing Automation | Reserved stage 5 - Hall 25

Email Marketing and Automation Strategies for B2B with MagNews: The Carel Case

A journey that led an important B2B company to better understand its subscriber base, send more relevant messages to the right people, and qualify leads to pass on to Sales. Through the martech platform MagNews, we integrated automated workflows, on-site messages, and lead scoring processes to transition from a situation of occasional and undifferentiated sending to a strategy aimed at nurturing relationships with prospects, clients, and stakeholders.

Alessandra Farabegoli

Co-Founder

Palabra

Fabio Canzini

Channel Sales Manager

magnews

13 jun 14:40 - 15:00

20 min

Book Presentation | Open stage 18 - Hall 26

I CHANGE MY LIFE, I'M GOING TO THE SOUTH. Becoming southerners and living happily

Do you ever stop and realize you're not happy? Of thinking that office work and a cramped apartment suddenly aren't for you anymore? After a life at one hundred miles per hour, Alessandro Brunello moves from the metropolis to the South to discover another paradigm of happiness.The author teaches us - naturally and ironically - that there are no rules for happiness, but there are places where being happy is not so impossible.

Alessandro Brunello

Crowdfunding Expert & Teacher

13 jun 14:40 - 15:00

20 min

Tech 4 Business | Open stage 11 - Hall 30

Keeping Up with Change

Beenear: continuous evolution and innovation in the IT sector, transitioning from services to integrated solutions for a future without limits.

Daniela Vallo

CEO

Beenear

13 jun 14:40 - 15:00

20 min

Digital Tools & Services | Open stage 10 - Hall 30

Marketing Sprint®, the 4-Day +1 Marketing Plan

Brand identity, market intelligence, planning and measurement, from strategy conception to testing. All of this, before investing. The effective and sustainable method, which you too can use, to design marketing strategies quickly and comprehensively. An analytical, creative, agile, and data-informed mix: the formula that changes and grows brands, services, or products in 4 days.Techniques from big companies, without astronomical budgets, to integrate Lean culture of Agile Marketing into SMEs

Enrico Corinti

Founder & CEO

Webeing.net

13 jun 14:40 - 15:00

20 min

Legal Tech | BOLERO (CENTRO SERVIZI)

Intellectual Property Law in the Age of Artificial Intelligence - Ownership, Collaboration, and Inventorship

In the age of artificial intelligence, intelllectual Property ( IP) ownership challenges arise in the realm of AI-generated inventions and ownership, necessitating clear guidelines. Without explicit policies, ambiguity and disputes hinder innovation. Clear ownership definitions foster collaboration and innovation. Recognition of both human and AI contributions is vital in patent intellectual Property law evolution. Can AI be recognized as inventors or owners of their work? Legal frameworks must adapt to accommodate technological progress. Clear guidelines and recognition of collaborative efforts are essential for a future where innovation thrives alongside IP legal clarity

Nancy Steidl

International Business Consultant and Intellectual Property Law Specialist in AI and Big Data

The business mission

13 jun 14:40 - 15:00

20 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Investing across Europe

Investing in startups across Europe can be an exciting venture.

Francesco Cerruti

Direttore Generale

Italian Tech Alliance

Celeste Mastria

VC Investor

360 Capital

Andrea Gennarini

Managing Partner

2100 Ventures

Davide Fioranelli

CEO

Lumen Ventures

Nico Valenti Gatto

Director @ Bocconi for innovation

Bocconi for innovation

13 jun 14:40 - 15:00

20 min

Work, HR & Digital Skills | MELODIA (CENTRO SERVIZI)

Work and Artificial Intelligence: Challenges, Solutions, and the Impact on Human Resources

We will explore the complex dynamics between work and Artificial Intelligence. This presentation will analyze the emerging challenges in integrating AI into the workplace, offering practical solutions and discussing the crucial importance of managing the impact on the organization and human resources. An opportunity not to be missed to better understand the future of work in the AI era

Dario Rizzo

Marketing Director

Factorial

Andrea Galimberti

Head of Partnerships & Strategy

Factorial

13 jun 14:40 - 15:00

20 min

Tourism | Reserved stage 8 - Hall 25-26 P1

Travel Outlook: Innovative trends & Customer Sentiment Insights

The talk aims to share the main market data and then focus on the main innovative trends in the sector, integrating traditional analysis methodologies with innovative approaches that allow to understand consumers' needs, characteristics and travel habits in real time. The aim is also to offer an overview with respect to the state of the art of the main Italian startups in the world of tourism that are responding to some of the main challenges of industry operators.

Giulia Trombin

Presidente & COO

Associazione Startup Turismo e Sharewood

Roberta Anelli

Senior Manager

PwC

13 jun 14:40 - 15:00

20 min

Innovation Showcase | Open stage 15 - Hall 30

Turning Passion into Profit: The Counterintuitive Method for Creating Successful Businesses

We will discover together how entrepreneurship can be fueled by your passion and how this can become the driving force for launching and growing a successful business. Through innovative strategies and unconventional practices, we will explore the path to entrepreneurial success, breaking patterns and challenging conventions. If you are ready to turn your passion into a profitable business, this talk is exactly what you need!

Alessio Boceda

Co-founder @Startup Geeks

13 jun 14:40 - 15:00

20 min

Sustainability & Tech | BANCA (CENTRO SERVIZI)

Preventing food fraud through digital and intelligence-based technologies: the case of extra virgin olive oil

The EU-WATSON project will develop a set of tools and systems to detect and prevent fraudulent practices along the food supply chain. The main objective is to increase consumer awareness of the safety and value of food, leading to the adoption of healthier lifestyles and the development of sustainable food ecosystems. In particular, one of the pilots of the project wants to guarantee the authenticity and traceability of EVOO by creating a digital DNA fingerprint by portable, low-cost devices, automatic techniques to process the data.

Valentina Passeri

PostDoc Researcher

CNR - IBBR

13 jun 14:40 - 15:00

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

Soon Online

Antonio Vecchio

Karaoke One

13 jun 15:00 - 15:20

20 min

AI for Future | Reserved stage 6 - Hall 25

Will Artificial Intelligence replace you? No, but those who know how to use AI will replace those who don't

AI, Generative AI, and the concept of a copilot are transforming businesses, introducing new jobs and new ways of working, with a focus on Augmentation and Automation. The session will provide an analysis of the expected transformations in the job market. What are the typical applications? What are the essential skills to fully leverage the opportunities offered by AI? How to promote Responsible AI adoption? And what does the European AI Act require in terms of corporate organization?

Luisella Giani

Europe and Middle East Head of Digital Enterprise Advisory

Avanade

13 jun 15:00

Mainstage | Hall 29

Live set

Sarafine

Songwriter and performer

13 jun 15:00 - 15:20

20 min

Book Presentation | Open stage 18 - Hall 26

THE AUTHOR'S EGREGIO: a writer's ability to start a book promotion independently

The writer Cristian Cevoli has managed to sell a thousand copies with his work 'Fidarsi di ogni emozione'. As an author who has resorted to self-publication, he bears witness to how resourcefulness and determination can be the keys to reaching the target audience. Is it really possible for everyone to follow the same path as Cristian Cevoli? What does it mean to promote a book today? The author himself will give us the answer, in dialogue with his literary agent Marylin Santaniello.

Cristian Cevoli

Scrittore

Sopra le Righe

Marylin Santaniello

Ghostwriter, Fondatrice e Sales Manager

Agenzia Sopralerighe

13 jun 15:00 - 18:00

180 min

WMF Activities

Work From Italy - Digital Nomads

Area "WORK FROM ITALY" Rete HUBitat - Scopri le iniziative volte alla diffusione del nomadismo digitale in Italia.

Associazione Italia Nomadi Digitali

Alberto Mattei

Presidente

Ass. Italiana Nomadi Digitali

Massimo Ciuffreda

Vice Presidente

Ass Italiana Nomadi Digitali

13 jun 15:00 - 15:40

40 min

Data Valley | Open stage 20 - Hall 26

MarghERita the big data platform for the PA of the Emilia-Romagna Region

MarghERita is the super computer that the Emilia-Romagna Region makes available to public administrations in the territory to orient, interpret and guide regional and territorial policy choices with data. The project is financed with resources from the Fund forDevelopment and Cohesion Fund (FSC).The supercomputing machine is equipped with 75 physical computational nodes, each consisting of 2 processors (with dedicated cards for parallel computing), 512 GB of Ram and a graphics card. It enables the realisation of projects that require the processing of large amounts of data (big data), which are initially initiated by the regional administration, autonomously or in collaboration with universities or other public bodies, but which will then be deployed and made available to the local authorities. The call for applications for the use of HPC is online andwill remain open until the end of 2024.Experiments are being conducted by the Emilia-Romagna Region on four application areas: road accident mitigation, environmental disaster prevention, pollution reduction and epidemiological surveillance. During the speech, the hardware and software features of the platform and some ongoing projects will be illustrated.The MarghERita project is led by the Resources, Europe, Innovation and Institutions Directorate of the Emilia-Romagna Region - Digital Innovation, Data, Technology and Archive Centre - Data Area in collaboration with

Eleonora Verdini

Dirigente Area Dati e Statistica

Regione Emilia-Romagna

Andrea Iacobucci

EQ Sviluppo Sistemi di Business Intelligence - Area Dati

Regione Emilia-Romagna

Giada Spaccapanico Proietti

EQ Sviluppo Progettualità Innovative - Area Dati

Regione Emilia-Romagna

13 jun 15:00 - 15:20

20 min

Startup Stage | Open stage 14 - Hall 30

The strategic choice of Soul Kitchen for scalable growth: GROW with SAP for scaleups

Ivano Fossati

VP - Head of Cloud ERP

SAP Italia

Andrea Cova

CEO

Soul-K

13 jun 15:15 - 17:35

140 min

WMF Activities

Contest Fonoprint BMA

BMA Showcase Festival è un festival itinerante che ha come fine la presentazione e la promozione al pubblico ed agli addetti ai lavori dei progetti selezionati da una commissione artistica, offrendo loro la possibilità di esibirsi live in diversi contesti, durante un percorso di più mesi con l’obiettivo di osservarne e valorizzarne la crescita. Finalisti:
Bravo, Bravissimo
Lumen
Frenèsia
Alaska
Dalilah

Live Sessions: Bravo, Bravissimo Lumen Frenèsia Alaska Dalilah

13 jun 15:20 - 15:40

20 min

Book Presentation | Open stage 18 - Hall 26

HOEPLI - THINKING THE FUTURE: Greg Hoffman – Designing Emotions - Lessons in creativity from a lifetime at Nike, with Cristiano Carriero and Riccardo Scandellari

Often, brands promote the "culture of identity," building teams around the personalities of leaders, thus avoiding dreamers with their eyes wide open, ignoring the taciturn because they assume that being introverted is a sign of weakness, and seeking those who resemble them. But often creative success comes from listening to people who don't think like us, from those dreamers who, faced with something taken for granted, look at you with a spark in their eyes and say, "What if..." We discuss this with Riccardo Scandellari and Cristiano Carriero, Hoepli authors, speakers, and branding experts.

Riccardo Scandellari

Advisor sui temi di Marketing, Branding e Comunicazione

Advisor sui temi di Marketing

Cristiano Carriero

Founder La Content | Author | Storyteller

Founder La Content

Maurizio Vedovati

Publisher & Moderator

Hoepli Editore

13 jun 15:30 - 16:10

40 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

Facilitation tools to support investment attraction in Puglia

In Puglia vi sono strumenti per tutte le dimensioni di impresa, dalla micro alla grande impresa. TECNONIDI, PIA, CONTRATTI DI PROGRAMMA e molti altri bandi aspettano te.Vieni ad investire in Puglia. Per nascere, crescere, fare networking.Sessione Q&A.

Lorenzo Minnielli

Program Manager della Funzione Promozione del Lavoro e dell'Innovazione

Puglia Sviluppo Spa

13 jun 15:30

Mainstage | Hall 29

Opening Session

Session 2 Day 1

13 jun 15:35

Mainstage | Hall 29

Innovation and AI: how Europe and Italy can compete and win against the US and China

Since 20 years, Alec Ross has held a leading place in the competition between states to imagine and invent the future. Following experience as a start-up entrepreneur and adviser to Barack Obama, he comes to Bologna with a perspective on how the next 20 years of innovation in Italy can unleash higher levels of inclusive prosperity.

Alec Ross

Distinguished Adjunct Professor

Bologna Business School

13 jun 15:40 - 16:40

60 min

WMF Off

We Make Newsletter

The Newsletterati return to the WMF: the Italian network of authorial and independent newsletters spanning various topics such as marketing, journalism, philosophy, and technology. Within the context of the WMF, some of the Newsletterati authors will bring their own experience, insights, and vision on the future of newsletters.
This session will take place in the Open Stage 10 - Hall 30.

Cristiano Carriero

Founder La Content | Author | Storyteller

Founder La Content

Felice Nitti

Co-founder

Minnovo

Matteo Aliotta

Managing Partner LTV

LTV

Simone Pazzano

Journalist & Digital Strategist

ViaBagutta Comunicazione

Lorenzo Ancona

Founder & Editor

Artifacts

Antonio Civita

Founder

STRTGY

13 jun 15:40 - 16:40

60 min

WMF Off

A more humane social network can be built: the Secret Level experience.

In 2021, Fabio and Edoardo, tired of the heavy toxicity seen on mainstream platforms during the pandemic, created Secret Level: a completely self-managed social network with the aim of breaking down the barrier we are accustomed to creating between real person and social persona. Two and a half years after the project's inception, they tell us how an alternative social network is possible and can lead us to regain a sense of humanity that is increasingly difficult to find in other online spaces.

This meeting will take place in the Open Stage 11 - Hall 30.

Edoardo Maria Elidoro

Tech Lead

Alessandro Morloi Grazioli

Digital Strategist

Search On Media Group

Fabio Bortolotti

Musician & Content Creator

Kenobit

13 jun 15:40 - 16:40

60 min

WMF Off

We (Don't) Make Slides

How does a brief turn into a concrete project? Let's tackle the white whale of every agency and social media manager in this interactive talk, where the classic "bolt company" will pit 3 professionals and AI against each other to get the best possible communication project to sell its bolts. All of this live and with audience participation. Are you ready to compete?

This session will take place in the Open stage 22 - Hall 25.

Carlotta Carucci

Founder & Communication Strategist

Vanilla Marketing

Valentina Vellucci

Marketing Manager

TS Nuovamacut

Davide Bertozzi

Copywriter & Creative Director

Davide Bertozzi Studio

Federico Giannini

CEO & Founder

GH srl

13 jun 15:40 - 16:40

60 min

WMF Off

Search Foundry Roundtable - Our work has already changed

Four uncensored professionals spill the beans on how the advent of LLMs and generative AI has changed aspects of daily work. Are you ready to tackle SEO, tag management, script creation, and other small yet significant enabling solutions for concrete use cases? The speech will be moderated by Simone Rinzivillo.
This session will take place in the Open Stage 16 - Hall 30.

Luca Bove

Imprenditore & Local SEO

Local strategy

Andrea Scarpetta

Ai Evangelist

Teal and Orange

Mariachiara Marsella

SEO & Digital Temporary Manager

Martino Mosna

Consulente Search & Analytics

Simone Rinzivillo

CEO & Founder Archetipo Agency

Archetipo Agency

13 jun 15:40 - 16:00

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

Interview to Giorgio Gnoli

Giorgio Gnoli

Customer Communication Manager

Belron International

Gabriele Benedetti

Digital Marketing Expert @Search On Media Group

13 jun 15:45

Mainstage | Hall 29

WMF Innovation Awards: Innovative Country of the Year

Stefan Zwicky

Swiss Business Hub Italy

Switzerland Global Enterprise

13 jun 15:50

Mainstage | Hall 29

Investment in innovation: a global perspective

Pablo García

Head of Finance

Telefónica's Wayra Corporate Venture Capital

Zach Coelius

Managing Partner

Coelius Capital

Giuseppe Oppedisano

Head of Innovation

Search On Media Group

Shaun Sanders

Managing Partner

VentureCraft, Inc.

Alicia Hanf

Head of Institutional Partnerships

LG NOVA Ecosystem, LG Electronics

13 jun 16:00 - 16:40

40 min

Data Valley | Open stage 20 - Hall 26

Data Valley 4 Startups: funding, open innovation, and services

Sveva Ruggiero

Senior Project Manager

ART-ER

Ledi Halilaj

Senior Project Manager

ART-ER

Irene Comiti

Senior Project Manager

ART-ER

13 jun 16:05

Mainstage | Hall 29

Innovation and Future in Global Dialogue (Title Soon Online)

Alan Friedman

Journalist & Writer

13 jun 16:10 - 16:30

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

Interview to Jenn Herman

Jenn Herman

Founder Jenn's Trends | Instagram Expert | Consultant

Jenn's Trends

Angelo Marolla

Social Media Specialist

Search On Media Group

13 jun 16:15

Mainstage | Hall 29

AI & Digital Work: prospettive sul futuro del mercato del lavoro

Pierpaolo Bombardieri

UIL

General Secretary

13 jun 16:25

Mainstage | Hall 29

Un Futuro di Inclusione e Speranza: L'Innovazione Sociale nell'Accoglienza dei Rifugiati

Mimmo Lucano

Former Mayor of Riace

13 jun 16:35

Mainstage | Hall 29

Il privilegio abile

Elisa Paganelli

Music Therapist and Trainer

Arturo Mariani

Speaker and Trainer

13 jun 16:40 - 17:00

20 min

Book Presentation | Open stage 18 - Hall 26

BRAND STORIES - Narrative universes for brands that are people and people who become brands

Andrea Fontana, one of Italy's leading experts on business storytelling, is the author of Brand storiverso, the book that focuses on the most current ways of telling and telling about ourselves as brands and professionals. To generate positive perceptions, better reputation, more awareness and emotional involvement today we need to create “storiverses”: narrative universes with artfully created values, characters, scenes, settings, emotions. But we have to know how to do this well, otherwise the opportunity will be wasted. We talk about this with Andrea Fontana and Michele Riva.

Andrea Fontana

Presidente

Storyfactory

Michele Riva

CEO

ROI Edizioni

13 jun 16:40 - 17:00

20 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Quantum Computing for Earth Observation

The objective of the round table, and subsequently the call, is to promote and implement applications of Quantum Computing and/or Quantum Machine Learning in the field of Earth Observation. The aim is to develop innovative solutions that can be useful for the scientific sector and, consequently, for society as a whole, creating new job and business opportunities.

Alessandro Sebastianelli

Research Fellow on Quantum Computing for Earth Observation

European Space Agency

Massimo Panella

Director of Department of Information Engineering, Electronics and Telecommunications (DIET)

University of Rome "La Sapienza"

Amer Delilbasic

Doctoral Researcher

Jülich Research Center

Sara Marzella

HPC and QC specialist

Cineca

Andrea Ceschini

PhD Student | CEO & Co-Founder

Sapienza University of Rome | GRID+ s.r.l.

13 jun 16:45

Mainstage | Hall 29

Macro mafia, crypto bosses and quantum challenge to journalism

Over the past few years, mafias have scaled up their trafficking by making themselves invisible to prosecutors and media attention. However, new investigative journalism networks are emerging and developing innovative ways to unmask the globalized clans.

Floriana Bulfon

Journalist - Investigations and organized crime, cyber, terrorism

13 jun 16:55

Mainstage | Hall 29

Quando il cinema parla di legalità: le eredità e il futuro della lotta contro le mafie

Pif

Author & Director

Ludovica Siani

Vice President

Fondazione Siani

13 jun 17:00 - 17:20

20 min

Book Presentation | Open stage 18 - Hall 26

The Monkey in the Drawer

In the drawer, we keep the most precious things, dreams, and everything we don't have the courage to be or show. We all have projects, goals, and aspirations, real monkeys that remain trapped, unable even to scream out of frustration at having to stay locked in a drawer. Silently. Most people have to face the fear of exposure every day. This is the first communication manual for introverts. The speech will be moderated by Rudy Bandiera

Riccardo Scandellari

Advisor sui temi di Marketing, Branding e Comunicazione

Advisor sui temi di Marketing

Rudy Bandiera

Divulgatore e LinkedIn Top Voice

13 jun 17:00 - 17:40

40 min

Human Rights | Open stage 19 - Hall 26

Necessity of Rethinking the Economy: Challenging Conventions with a More Civil Approach

Current economic paradigms have favored a select few while leaving many in poverty. By challenging established paradigms and advocating for a more human approach, it's possible to foster societal change towards a fairer, more inclusive, and equal environment. New economic paradigms already exist, yielding significant positive outcomes and gaining increasing acceptance. The main characteristics will be shared and discussed alongside a comparison with traditional views.

Diletta Pasqualotto

International Market Analyst, Coordinator of "Women for Economy" of Economy

Economy of Francesco

13 jun 17:00 - 17:40

40 min

Advertising | Reserved stage 1 - Hall 26

Mastering Performance Max Campaigns Using Scripts

Join us as the scripting wizard, Nils Roojmans, opens up Google's black box, that is Performance Max (PMax) campaigns.
Dive deep into the realm of Google Ads as Nils unveils practical strategies for leveraging scripts to enhance Performance Max's algorithm inputs.
Discover the secrets to monitoring PMax campaign performance effectively, making timely adjustments to your settings, and strategically managing your budgets to boost both revenue and profitability while minimizing wasted ad spend. Moreover, Nils will generously share some of his personal scripts, empowering you to immediately optimize your campaigns with newfound efficiency upon your return to the office. This session delivers a blend of expert insights and actionable tactics for Google Ads advertisers eager to elevate their Performance Max campaigns to new heights.

Nils Rooijmans

Google Ads Automater

13 jun 17:00 - 17:40

40 min

Digital Strategy | Reserved stage 7 - Hall 25-26 P1

Building Value Strategies in Tomorrow's Web through Innovation, Sustainability and Awareness

How to create new Value for your business in tomorrow's Web, between opportunities and risks, through sustainable digital strategies driven by Innovation (as an entity) and oriented towards the awareness of your stakeholders in an ethical way.

Roberto Pagliarini

Founder, Innovation & Marketing Manager

Web To Emotions Digital Agency per EURid vzw

Eurid

13 jun 17:00 - 17:20

20 min

AI Tools & Services | Open stage 22 - Hall 25

The Text Robot: Generates unique, SEO-relevant texts in over 110 languages using data or AI

Content Automation, the Future in E-Commerce and Beyond! Automation technologies are indispensable, accelerating processes and minimizing effort. Content Automation generates unique content for your online store and other platforms. Our Text Robot creates up to 500,000 texts in 110 languages in real-time. Learn how to utilize this business booster today. Join us to see it in action!

Jenny Perelli

Country Manager Italy

uNaice

13 jun 17:00 - 17:20

20 min

Sustainability & Tech | BANCA (CENTRO SERVIZI)

Sustainability: never a joy! Or maybe not

In the context of the ever-growing importance of sustainability, communication plays a crucial role in conveying messages to the public clearly and authentically. We address the challenges of communication with a practical and accessible approach to avoid greenwashing and promote authoritative commitment to transparent sustainability aligned with corporate values, aiming to spread awareness and create educational content internally and externally within the company.

Tomas De Zanetti

CEO & Founder

we-go srl

13 jun 17:00 - 17:40

40 min

Prophets of AI | Open stage 16 - Hall 30

Future Engineering: How to build worlds beyond your wildest imagination

What if the stories we tell could shape the future we live in? Embrace the opportunity to think like a futurist and engineer the world you desire. Turn visionary ideas into tangible realities through transformative world-building techniques.

Join a captivating discussion on how stories can reimagine our future by exploring issues like algorithmic bias and envisioning an AI as president. Discover how stories have pushed the boundaries of what is possible by being sent to space, and how these narratives have inspired the very technology that makes space travel a reality.

Delve into the visionary stories that have inspired real-world innovations, highlighting the power of imagination in driving technological progress. Understand how philosophers and quantum physicists approach world-building, empowering you to create your own worlds that address global issues. Gain new insights from this enchanting experience to shape our collective future.

Anatola Araba

Founder

Reimagine Story Lab

13 jun 17:00 - 17:20

20 min

UX & UI | Open stage 21 - Hall 25

Headless commerce Shopify: digital innovation in WWF, from Merchandising to Desirable Branding

WWF's new Shop helped revolutionize the image of the historic nonprofit organization, elevating it to a desirable and trend-setting Brand. Headless technology, together with Shopify Plus, enabled Boraso to develop a mobile first project that put the user experience at the center, simplifying the customer journey and making the shopping experience memorable.

Federica Di Manno

Project Manager

Boraso

Luca Chiarelli

User Experience designer

Boraso

Silvia Soroldoni

Digital Consultant

Boraso

Claudio Neri

Web Project Specialist

WWF

13 jun 17:00 - 17:20

20 min

Tech 4 Business | Open stage 11 - Hall 30

The Talent Factor - in an increasingly technological world

Challenges in human resources are a crucial issue to address in order to lead our companies to success. However, thanks to technology, it's possible to improve effectiveness and reduce errors in our decisions. Discover how to select valuable people, enhance personal and team efficiency, reduce turnover, prevent conflicts, and customize career plans through the use of psychometric tests and predictive AI algorithms that are easy to use even for SMEs.

Fiorella Pallas

Owner & Ceo

Talentobe

13 jun 17:00 - 17:20

20 min

Content Creators | Open stage 24 - C.S. Hall

Valentina Gluten Free: towards a more inclusive cuisine

Turning a weakness into strength by changing the paradigm. Valentina Leporati was diagnosed with celiac disease at just 17 months old. Today, she spreads awareness and information on such an important topic as food, which has a great power: to bring us all together around the same table. Valentina discusses the challenges that cuisine must face in the future, through innovation and knowledge, to make the table a place for everyone, in a word, inclusive

Valentina Gluten Free

Food creator e attivista

Valentina Gluten Free

13 jun 17:00 - 17:40

40 min

AI for Future | Reserved stage 6 - Hall 25

Project Management and Generative Artificial Intelligence: a New synergy destined to last

Project Management is a discipline to face complexity with efficacy and efficiency, by integrating a structured planning and control approach (using Earned Value and other KPIs) with an effective stakeholder relationship management. GenAI is an effective, innovative and evolutive support to PM, which may operate at different levels (automation, assistance e augmentation), and which requires specific focus on context, data, risks, and techniques of prompt engineering.

Massimo Pirozzi

Project, Program & Portfolio Manager, Lecturer

ISIPM

13 jun 17:00 - 17:20

20 min

Work, HR & Digital Skills | MELODIA (CENTRO SERVIZI)

Bridging Tech and HR for a better people experience

In today's ever-changing work landscape, a synergy between digital tools and human resources is vital. RINA's data-driven approach emphasizes aligning technologies like Microsoft Viva Insights with human needs and data security. Balancing productivity and employee well-being is key amid technological advancements. This discourse encourages reflection on Digital HR's merits, challenges, and effective implementation, fostering an ethical and inclusive workplace culture.

Monica Marchesi

Global Career, Engagement & Employer Branding Advisor

RINA

Elisa Piscitello

Global Web Communication & Digital Adoption Manager

RINA

Marina Oppicini

Global Career, Engagement & Employer Branding Manager

RINA

13 jun 17:00 - 17:40

40 min

Machine Learning | Open stage 17 - Hall 30

LLMs are a High-Performance Computing problem

Language Models have witnessed remarkable advancements across diverse domains, continually scaling in size and training on increasingly expansive datasets. This progression has bestowed upon them the remarkable ability to swiftly adapt to novel tasks with minimal training data. However, the journey of training models comprising tens to hundreds of billions of parameters on vast datasets is anything but straightforward. This presentation is designed to offer comprehensive insights into the intricacies of training and deploying the most expansive neural networks

Giuseppe Fiameni

Solution Architect AI & HPC

NVIDIA

13 jun 17:00 - 18:00

60 min

Startup Stage | Open stage 14 - Hall 30

Future of Culture & Travel, Sports & Events, Retail & Customer Experience : Pitch session selected startups

Artificial Intelligence for the Tourism Sector, Mobile Apps, QR Codes, IOT & Big Data, Augmented Reality, Smart luggage, Sharing & Rentals, Booking & search, Revenue Management, Channel Managers.Tech for events, eSports, Digital fitness, Fan engagement, Player engagement, Data for events, Team& Coach success, Ticketing, Broadcasting & Streaming.
Sustainable Materials & Production, Digital Marketing, Customer Engagement, Efficiency of Supply Chain, Phygital Stores, SaaS marketplaces, In store marketing & analytics, Cashierless checkout, Bots & chatbots, Fraud prevention solutions, Last mile delivery, Guest wi-fi.

Pick-Roll App

Crono

Billd

Partseeker

Ticketoo

Cloov

Aeromond

Boatscribe

elevit

13 jun 17:00 - 17:20

20 min

Digital Tools & Services | Open stage 10 - Hall 30

Graphic Optimisation on Amazon: the power of design to achieve success stories

This speech is dedicated to the crucial importance of graphic optimisation on Amazon. In a universe of possibilities such as that offered by the world's largest e-commerce platform, it is essential to seize opportunities as effectively as possible.And this path starts with brand identity. Who would have thought that design could have such a profound impact even in a complex environment like Amazon?From the first image on our listing, our design strategy merges with our marketing strategy to increase CTR (Click Through Rate) and capture the attention of users. But we don't stop there. We move on to standard images, a process that balances information and style to deliver an engaging and informative experience.We then move on to A+ content, an often overlooked but crucial stage for conversion.And finally, we reach the store brand: no longer a simple catalogue, but a true e-commerce in which design plays a decisive role.With concrete examples of 'before and after', I will demonstrate how correct graphic optimisation can prevent a user from continuing to scroll, leading him instead to explore and eventually take the desired action. In conclusion, design is not just an aesthetic factor, but a key element for success on Amazon.

Concetta Ventrice

Amazon store brand & graphic design manager

Growth Labb

13 jun 17:00 - 17:40

40 min

E-Commerce | Reserved stage 3 - Hall 25

Neuro Checkout - Neuromarketing to Halve Your Shopping Cart Abandonment

What are the mistakes that most e-commerce websites make on checkout pages? Through replicable case studies and scientific foundations of neuromarketing, a three-step method will be shown to anticipate sensory responses to designs and create payment interfaces capable of immediately improving the conversion rate

Andrea Saletti

Neuromarketing & Marketing Manager

Pronesis srl

13 jun 17:00 - 17:20

20 min

Legal Tech | BOLERO (CENTRO SERVIZI)

The Role of Lawyering in the World of Exponential Innovation

This speech aims to explore how the legal profession can not only adapt but also lead and support exponential innovation.
Specific examples will be presented to show how law intersects with advanced technologies, with a particular focus on how lawyers can utilize these technologies to enhance their legal practice and improve their relationship will clients. Key topics will include new ways of doing compliance work, new metholodogies, new tools, always taking into acount the relevance of ethics.
I will also outline the factors that are representing an obstacle to reach this goal.
My aim is to outline a pathway for lawyers who wish to position themselves at the heart of innovation, becoming key figures in the digital transformation of businesses and societies; but also to provide food for thought for companies that want to develop new, different relationships, with their legal counsels

Marco Imperiale

Founder and Managing Director

Better Ipsum

13 jun 17:00 - 17:40

40 min

Social Media Strategies | Reserved stage 4 - Hall 25

Beyond the Data Chaos: Data-Driven Strategies and Tools to Maximize Investments in Social Advertising

In a digital landscape where precise measurement and attribution have become elusive, planning effective multichannel budget management is increasingly complex. We will explore how to overcome the challenges of data discrepancy and optimize the distribution of advertising investments through a holistic view of data and intelligent integration between online and offline, e-commerce and marketplace.

Michael Vittori

Meta e Social Ads expert

Michael Vittori

13 jun 17:00 - 17:40

40 min

Marketing Automation | Reserved stage 5 - Hall 25

Is MarketingOps Overlooked in Your Strategy? - Understanding This Critical Specialization and the Risks of Ignoring It

Let's explore Marketing Operations that is a critical but frequently overlooked component of marketing strategies. We'll examine what MarketingOps involves, its importance in coordinating technology, processes, and teams to enhance marketing effectiveness. Additionally, we'll discuss the risks and potential disadvantages of neglecting this essential function. By understanding the pivotal role of MarketingOps, businesses can achieve greater operational efficiency and improved marketing outcomes.

Mike Korba

Chief Commercial Officer (CCO)

User.com

13 jun 17:00 - 17:40

40 min

Content Marketing | Reserved stage 9 - Hall 28

Short Content for Immediate Storytelling

In this speech, we will analyze the rules for structuring storytelling in short timeframes that adhere to the grammar of social media channels, suitable for communication during events and product and service productions.

Gio Russo

Founder e Live Content Creator

GIORUSSO PRODUCTION

13 jun 17:00 - 17:20

20 min

Innovation Showcase | Open stage 15 - Hall 30

From Startup Studio to Success STARTUP BAKERY

Startup Studio and SaaS for the participatory construction of the sustainability report: an alliance to allow founders, companies and professional investors to express their potential that involved an important industrial partner.

Angelo Cavallini

Co-founder & COO

Startup Bakery

Massimo Ferri

CEO & Co-Founder

EsgMax

Valentina Ubaldi

Head of HR mobility and ESG solutions

Zucchetti spa

13 jun 17:00 - 17:40

40 min

Tech Research | Open stage 23 - Hall 25

Embedded AI: When Size Matters

We live in an era where AI is extremely expensive and energy-intensive: large language models (LLMs) have opened up incredible opportunities, but at what cost? Is it really the only way to rely on the use of omniscient LLMs so that AI can assist us in everyday life? We want to discuss how Embedded AI is sometimes a more effective and sustainable alternative.

Marco Carletti

Senior AI Researcher | CVML specialist | PhD in CS

EVS Embedded Vision Systems

13 jun 17:00 - 17:40

40 min

Tourism | Reserved stage 8 - Hall 25-26 P1

Communication flows and tools for the hotel (and the territory)

How to build a communication flow (not just a funnel) useful for those working in hotels to generate income and reputation using the preferred channels and timing of travelers (not only Italians) in 2024, enhancing the resources of the territory and the destination

Marco Volpe

Consulente e Formatore

Volpe Marco

13 jun 17:00 - 17:20

20 min

WorkTech Policies | CONCERTO - SUITE (CENTRO SERVIZI)

Work from Italy and Short Work Week |

This panel will explore the effectiveness of "Work from Italy" and the reduced workweek, analyzing their impact on employee productivity and well-being. Case studies and research evaluating benefits and challenges will be discussed, with a focus on supportive policies and implications for the Italian labor market.

On. Walter Rizzetto

President of the Labor Commission

Chamber of Deputies

Cosmano Lombardo

Chairman

WMF - We Make Future

13 jun 17:00 - 17:40

40 min

Tech Policies and Communities | CONCERTO - OVERTURE (1PT. CENTRO SERVIZI)

Power dynamics in digital platforms: impacts and questions

Moderator and speaker: Antonio Palmieri
In collaboration with Fondazione Pensiero Solido
The panel will analyze the economic and social impacts of digital platform expansion, exploring their influence on capital, information, and power flows. It will examine how these platforms shape user-content interactions, impacting visibility and marginalization. Discussion will include their use of data and algorithms to create business models that prioritize user attention, potentially harming diversity and fair competition. Experts will evaluate these effects on socio-economic structures and propose regulatory measures to address growing digital power centralization.

Antonio Palmieri

President

Fondazione Pensiero Solido

Gianluca Sgueo

Professor of Digital Democracy & Public Spaces

SciencesPo Paris

Martina Carone

Professor in Media Analysis

University of Padua; Youtrend

Davide Casaleggio

Author of the book

“Gli algoritmi del potere. Come l’IA riscriverà la politica e la società”

13 jun 17:00 - 17:40

40 min

Italy, EU and Global Diplomacy | CONCERTO - SUITE (CENTRO SERVIZI)

Innovation and Internationalization: Synergies between Enabling Technologies, SMEs and Startups

Moderator: Camilla Rangoni
The panel will explore how new technologies can accelerate the internationalization of small and medium-sized enterprises (SMEs) and startups. Policies for emerging technologies and support available to facilitate international expansion of SMEs will be discussed. Examples of innovative ecosystems and development strategies to foster the global growth of startups will be presented, highlighting synergies between innovation and internationalization.

Camilla Rangoni

Speaker

Geopolis

Mariangela Siciliano

Head of Education, Business Promotion & Supply Chain

SACE

Karina Virrueta

Head of Innovation Ecosystem

Startup Valencia

Olga Zocco

Business Partner

ABA - Invest in Austria

13 jun 17:00 - 17:20

20 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Innovation Procurement and EU funds

The panel aims to introduce startups to the procurement landscape and to up-to-date information on EU funding programs.These topics are both essential for accessing new markets, expanding their operational horizons and offering companies numerous opportunities to develop new products and services using space technologies or applications in non-space environments.

Beatrice Sigurtà

Researcher

Teseas

Damir Haskovic

Department Lead

MINDS & SPARKS GmbH

13 jun 17:00 - 17:20

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

Academy - SEO in 2025

Giorgio Taverniti

Tech Educator

Search On Media Group

13 jun 17:00 - 17:20

20 min

Data Valley | Open stage 20 - Hall 26

Bologna Innovation Square: un'alleanza territoriale per lo sviluppo economico attraverso l'innovazione

Le alleanze pubblico-private rappresentano uno strumento fondamentale supportare l'innovazione e lo sviluppo economico di un territorio. Bologna Innovation Square ne è un esempio: un'alleanza tra PA, Università, imprese, centri di ricerca, spazi dell'innovazione e startup, che collaborano in una logica di innovazione aperta per mettersi in rete e realizzare attività di beneficio comune e per il territorio metropolitano.

Giovanna Trombetti

Direttrice Area Sviluppo Economico e Sociale

Città metropolitana di Bologna

Stefano Cattorini

Direttore Generale

BI-REX

13 jun 17:00 - 17:20

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

Moss Project: A tool to support decision makers in the governance of the processes of the Companies of the Health Service of the Apulia Region

PowerPoint Presentation The MOSS is the Single Administrative Accounting System of the Apulia Region's SSR based on a “Holding-Subsidiaries” model, which makes data available in real-time to support expenditure monitoring and internal control. To govern the information assets managed by MOSS, a Data Analytics&Business Intelligence solution has been implemented that provides Corporate and Regional Strategic Directions with an effective monitoring, analysis and planning tool.

Andrea Pugliese

Regione Puglia

13 jun 17:10

Mainstage | Hall 29

International Ecosystem Roundtable

Ott Velsberg

Government Chief Data Officer

Republic of Estonia

Eduardo Sanchez

Head of Dept. at Funding and Investor Relations of ICEX

Spain

Valery Tsepkalo

Former Ambassador; Founder and CEO

United States; Belarus Hi-Tech Park.

13 jun 17:20 - 17:40

20 min

Book Presentation | Open stage 18 - Hall 26

Reboot Internet! Who 'broke' the network? Who's responsible for fixing it?

Born as a space for creative freedom and democratic participation, the Internet has transformed into a vast arena dominated by economic interests. Valerio Bassan, author of the book "Rebooting the System: How We Broke the Internet and Why It's Up to Us to Fix It" (Chiarelettere, 2024), reconstructs the processes that have made the network increasingly akin to an "uninhabitable place," and reflects on how we can dismantle the monopolistic and extractive mechanisms governing the web.

Valerio Bassan

Author & Strategist

13 jun 17:20 - 17:40

20 min

Work, HR & Digital Skills | MELODIA (CENTRO SERVIZI)

The HR Dilemma: Equity, Formalization of Systems, and Diversity of Individual Stories

An exploratory dialogue on the delicate balance between adopting standardized HR systems and the importance of recognizing individual uniqueness. In a context where diversity and inclusion have become fundamental priorities for companies, a critical question arises: how to ensure equity and fairness in managerial practices that aim for inclusivity, while avoiding unintentionally segregative dynamics?

Rossella Cappetta

Associate Dean for Open Programs | prof. Organizzazione del lavoro

SDA Bocconi

13 jun 17:20 - 17:40

20 min

AI Tools & Services | Open stage 22 - Hall 25

Interactive holograms with multilingual dialogues: XRCopilot transforms the reality of products through eXtended Reality and Generative AI

Turn the world into a showcase. Imagine products coming to life in front of your eyes wherever you are, and intelligent holograms responding in any language you desire! XRCopilot, through the combined use of eXtended Reality and Generative AI, enables you to create unprecedented immersive and interactive experiences.

Stefano Tangari

solution specialist, solution artist, evangelist

Hevolus

13 jun 17:20 - 17:40

20 min

Sustainability & Tech | BANCA (CENTRO SERVIZI)

Technology and social entrepreneurship: one way to change the world one business at a time

It is possible to do business using business logics to solve social problems with technology. Thanks to technology today deaf people can phone, the homeless learn the job of urban gardener and take care of the abandoned areas of cities by redeveloping urban spaces.. Join us to discover new ways of doing business and bring new hope and opportunity.

Lorenzo Di Ciaccio

Chairman e Fondatore

Pedius srl & Ridaje srl

13 jun 17:20 - 17:40

20 min

Content Creators | Open stage 24 - C.S. Hall

Mocho: from YouTuber to entrepreneur - the evolution of food and creators

How is the figure of the food creator evolving today? Mocho, originally a YouTuber and now an entrepreneur, tells how, through clear communication aimed at a loyal audience, his community, he managed to open two fast-food restaurants in Milan in just one year, thus transforming his role from a creator to a player in the food industry, becoming the first YouTuber to open his own fast-food chain in Italy.

Massimo Novati @Mocho

Youtuber e imprenditore

13 jun 17:20 - 17:40

20 min

Legal Tech | BOLERO (CENTRO SERVIZI)

Goodbye cookies: retargeting death (?) and the New Legal Challenges of digital marketing

The cookie-less, multi-announced scenario is really coming. What awaits us, especially for re-targeting and related activities? We will note the relevant regulatory changes (such as the DMA and the AI Act) and the decisions of the authorities (e.g. the IAB Europe case, the Cookie Pledge, etc.) that impact, as well as the implications and legal doubts of the new tools (such as Privacy Sandbox, Apple SKAN, Facebook Advanced Matching) and current practices (fingerprinting, web scraping, etc.).

Andrea Michinelli

Avvocato, Of counsel 42 Law Firm

42 Law Firm

Giuseppe Vaciago

Avvocato, Partner 42 Law Firm e Founder di LT42

LT42

13 jun 17:20 - 17:40

20 min

UX & UI | Open stage 21 - Hall 25

E-commerce AI-enabled: the role of the designer in designing new shopping experiences

The evolution of e-commerce requires a new approach to service design, especially for the integration of AI. We will delve into the role of the designer in orchestrating the user experience for AI-enabled digital environments, presenting an approach centered on context and user needs to create meaningful experiences. We will explore the specific challenges designers face in the AI-enriched design process to create a virtuous cycle of improvement.

Elena Di Pietro

Head of UX/CRO

WMR Group | Studio Cappello

13 jun 17:20 - 17:40

20 min

Tech 4 Business | Open stage 11 - Hall 30

Communicating Culture

How the application of Tourism Communication Strategies transformed the Museum System of the Province of Lecco into Lecco Heritage

Alessandro Mazza

CEO & Head Of Operations

MT Consulting

13 jun 17:20 - 17:40

20 min

Digital Tools & Services | Open stage 10 - Hall 30

Digital Check-Up: A 10-Point Guide to Analyze and Improve Your Online Presence

Analyze your online presence quickly and with a data-driven approach supported by AI. We've outlined the 10 essential points for examining digital channels: websites, e-commerce, social media, advertising campaigns, and email marketing. Our method is designed to be accessible, even with limited budgets, and will enable you to optimize your resources without compromising the effectiveness and quality of your marketing initiatives. You'll have the tools to make informed decisions and act with precision, enhancing the performance of your online communication

Riccardo Zanin

Web Developer

Stractegy

Desiree Bonaldo

CEO & Founder

Stractegy

13 jun 17:20 - 17:40

20 min

Innovation Showcase | Open stage 15 - Hall 30

Why We Are YUS, Your Unique Spot in the world. Because uniqueness makes truly the difference!

During the talk, the Yus Generation® Project will be presented in the words of the direct creator Dr. Federico Ferrari. He will discuss on how the idea of people's uniqueness was born, how to bring it out and how to develop it. And at the end he will talk about the future he and his team imagine. A tomorrow that speaks of awareness, mastery of one's abilities, personal and job satisfaction, and the importance - as Walt Whitman once said - of contributing with a personal verse.

Federico Ferrari

CEO & Founder

Il Cerchio della Vita/Yus Generation®

13 jun 17:20 - 17:40

20 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Alliances to break down the gender gap.

Don't miss this opportunity to learn from and connect with inspiring women who are shaping the future of investment and entrepreneurship.

Selvaggia Fagioli

Co-Founder

My Career Canvas

Claudia Del Monte

Investment Analyst

SocialFare

Margherita Cielo

Senior Investment Analyst

Doorway Spa

Angelika Popławska

Team Leader, Accelerator Manager

Krakow Technology Park

13 jun 17:20 - 17:40

20 min

Case delle Tecnologie Emergenti | Hall 26 - Stand B8

CTE success stories - Tourism, culture and smart cities

An event to share the success stories of companies that are part of the entrepreneurial and territorial ecosystems of Italy's 13 Emerging Technology Houses (ETCs), with a focus on the tourism, culture and smart city sectors.

Alessandro Floris

Ricercatore

Università di Cagliari

Raffaele Manna

Co-founder

Dahlia

Luca Cinti

Product Manager di Insideep

Deep Reality

Ilaria Vitellio

CEO

Cityopensource – Collaborative mapping platform

13 jun 17:20 - 17:40

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

Apulian textiles: from tradition to innovation

Apulian textiles offer a very attractive landscape to date for the world of luxury and therefore also fashion. The knowledge, passed from hand to hand over the generations, makes the area dense with creativity and skills to be made available with the help of effective technologies capable of optimizing waste in full view of sustainability.

Benedetto Dabbicco

CEO and Founder

Apulianize srls

13 jun 17:25

Mainstage | Hall 29

Musica e nuove generazioni

Giacomo Golfieri

CEO

Fonoprint

13 jun 17:30

Mainstage | Hall 29

Live Performance

Dream Made Before

13 jun 17:35

Mainstage | Hall 29

Branded Content e Influencer Marketing

Lucia Lusetti

Marketing Manager

Monge S.p.A.

Luca Gervasi

Content Creator

13 jun 17:40 - 18:00

20 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Investing in Media & Entertainment

Marco Franciosa

Co-Founder

Next 14 - Twinkly

Nicola Formichella

CEO

Forbes Italia

Mattia Lecchi

Head of IMMEDIATE Accelerator

RS Productions

Enrico Mariani

Partner

LCA Studio Legale

Antonio Vecchio

CEO

Karaoke One

13 jun 17:45

Mainstage | Hall 29

Da Tiktok a Imprenditrice del Fashion

Martina Strazzer

Founder & CEO

Amabile Jewels

13 jun 17:55

Mainstage | Hall 29

Live Performance - Medley

Karma B

Drag Artists

13 jun 18:00 - 18:40

40 min

Brand | Reserved stage 2 - Hall 26

Brand Storyverse: From Stories to Narrative Universes. What are the new key variables for effective storytelling?

The rules of corporate storytelling are evolving. From linear narratives (beginning, climax, end), we are transitioning to the creation of intricate and complex narrative universes that unfold across various media ecosystems. This speech will explore the new principles of corporate and brand storytelling, as well as the most effective methods for building corporate storyverses.

Andrea Fontana

Presidente

Storyfactory

13 jun 18:00 - 18:40

40 min

Digital Strategy | Reserved stage 7 - Hall 25-26 P1

Brand, SEO, and Generative Search

After launching and experimenting with SGE since May 2023, Google started testing generative search even for those who had not requested to be part of the experiment in Search Labs.
This is - or seems to be - the preliminary step to its final release.
What does the release of SGE mean for all companies that see organic search traffic as an essential channel for their business model?
What are the risks and potential benefits?
How does it change the way of thinking, planning, and implementing SEO?
How does generative search integrate into the broader Google ecosystem and beyond Search?
In his talk, Gianluca Fiorelli will present - with plenty of data - the upcoming landscape, and will introduce ideas, strategies, and tactics necessary not only to withstand the impact that SGE will have but also to take advantage of its arrival, and how these strategies and tactics are not only necessary to maintain or improve visibility in Google but also in other ecosystems such as search on ChatGPT, Perplexity, and Bing Copilot.

Gianluca Fiorelli

Strategic & International SEO Consultant

IloveSEO.net

13 jun 18:00 - 18:40

40 min

E-Commerce | Reserved stage 3 - Hall 25

E-commerce in the post-AI era

AI in recent months has been seen as a process accelerator, but it will soon change the very essence of e-commerce. We will analyse which business areas are getting the biggest push and which tools are having the most impact.AI-commerce is also and above all new business models that reinvent e-commerce as we know it. We will see together what the new market balances will be and how operators will have to position themselves.

Davide Casaleggio

CEO & Partner

Casaleggio Associati

13 jun 18:00 - 18:20

20 min

Content Creators | Open stage 24 - C.S. Hall

The direct relationship between businesses and the world of social media

How should businesses collaborate with content creators to ensure that the final product is effective and profitable for both parties? Samuel and Leonardo will discuss the relationship between businesses and comedy-oriented content creators, delving into the complex dynamic that intertwines two very different perspectives when engaging with Generation Z audiences. They will explore the theme of communicative challenges, seeking to identify appropriate behaviors to ensure that the final product is effective.

Samuel Dibe

Comedy Content Creator

Leonardo Calderone

Comedy Content Creator & Attore

Leoucifero

13 jun 18:00 - 18:40

40 min

Advertising | Reserved stage 1 - Hall 26

Using CSS Media Queries to Create Advanced Strategies

Thanks to comparative CSS, it's possible to work with multiple merchant centers and consequently create "advanced" strategies. In this case study, I will demonstrate how I achieved an increase in sales and market share starting from an already highly optimized e-commerce with excellent results.

Giuseppe Scollo

Consulente PPC

Freelance

13 jun 18:00 - 18:40

40 min

Machine Learning | Open stage 17 - Hall 30

Build your (not so) Large Language Model

LLMs are the product of Industry 4.0 that has most influenced the current advancement of GenAI and ignited our imagination with endless application possibilities. In this talk, we will take a step back in time and look at their evolution, from pre-deep learning models to the current ones based on Transformer architecture. Finally, we will try to build a Large Language Model from (almost) scratch and discuss the difference between pre-training and fine-tuning, as well as their advantages and disadvantages.

Riccardo Trocca

Engineering Manager

Unisys Schweiz

13 jun 18:00 - 18:40

40 min

Prophets of AI | Open stage 16 - Hall 30

The complicated relationship between AI and gender equality

As companies and governments worldwide vie for dominance in the AI race, pressing ethical concerns surround the implications of these technologies and the imperative to safeguard civilians from their unintended consequences. Notably, the gender disparity within the AI workforce looms large, exacerbating the global shortage of AI talent. This keynote delves into the pivotal question: How can we balance the pursuit of technological advancement with the imperative to develop ethical, gender-inclusive AI products? This talk will explore strategies to mitigate bias and foster inclusivity in the AI landscape

Moojan Asghari

Founder

Women in AI

13 jun 18:00 - 18:20

20 min

Legal Tech | BOLERO (CENTRO SERVIZI)

How to obtain copyright on works created with artificial intelligence

Artificial intelligence, used to create texts or images, often generates extraordinary works. But are these works really creative? In this speech, we will discuss the guidelines dictated by the US Copyright Office, which indicate how and under what conditions works created with AI systems, such as ChatGPT and Midjourney, can be registered and protected by copyright, examining some recent cases. We will give concrete and practical guidance on how to obtain rights to works in Italy.

Laura Turini

Journalist, Patent and Trademark Attorney & Founder

Turini Group

13 jun 18:00 - 18:20

20 min

Social Media Strategies | Reserved stage 4 - Hall 25

Unlock the power of community to create social impact: the case of Control's brand evolution

Erika Mameli

Creative Director

Together

13 jun 18:00 - 18:20

20 min

Sustainability & Tech | BANCA (CENTRO SERVIZI)

Universal access to sustainable energy through innovation

In a world of possibilities, ensuring everyone has the opportunity to access cutting-edge, scalable, reliable, and environmentally friendly energy systems. A future where technological progress is linked to human and environmental responsibility, creating modern and accessible energy solutions for all to transform our way of thinking and collectively acting

Alessandro Aralla

Senior Marketing Manager & Sustainability Lead

Accenture Song

13 jun 18:00 - 18:40

40 min

Marketing Automation | Reserved stage 5 - Hall 25

How Marketing Automation MUST Influence Advertising

It's not just about acquisition. Creating an advertising strategy should be a perfect synergy that goes beyond the first touchpoint. That's why we will see how advertising channels connect with automation and vice versa for a strategy that optimizes customer Lifetime Value (LTV) and maintains a stable relationship with the audience. All of this will be combined with 3 case studies featuring usage examples and the results achieved.

Alessandro Frangioni

Advertising & Automation Specialist

Founder Roads®

13 jun 18:00 - 18:40

40 min

UX & UI | Open stage 21 - Hall 25

Dear Design, how much do you cost me?

How do you deal with organisations that would desperately need design, but have no budget? The problem is that a service design project that is done well, that goes deeper (read: in which research is done properly), that does not merely replicate quick solutions tried and tested elsewhere, does indeed cost money, and is something that companies with a certain turnover or size, or at least a certain programmatic intention, can certainly afford. But those who do not have those resources, or those who have them but do not feel like taking the risk and investing in something they have never done before, are left out. However, if the governing principle of all design is 'try to do better with less' then we can try to apply it also to the estimates we present and the activities we put in place, in order to be able to offer something even to small realities: this is not the road to 'low cost' design, but rather a design challenge: how can we work while maintaining quality but better negotiating the activities actually needed and making the most of the resources already available?

Vincenzo Di Maria

Service Design Lead

commonground srl

13 jun 18:00 - 18:20

20 min

Work, HR & Digital Skills | MELODIA (CENTRO SERVIZI)

Smart Working: The Second Season. For smart workers and companies who want to experience a smarter way of working.

Suggestions for remote workers: Are you truly experiencing smart working? What changes in your daily routine, your networking skills, and the way you exercise your leadership? What kind of smart worker are you? Find your profile to understand how to make the most of flexible work.Suggestions for companies: Smart Working, yes or no? Where to start to implement a model suitable for your context? Different generations at work: how to tackle changes together? What changes in engagement and internal communication?"Smart working" doesn't mean working from home, but choosing new behaviors, developing new skills, and demonstrating that another way of working is possible.It's up to us to take the first step towards the change we want. For example, by participating in this meeting!

Luciana De Laurentiis

Head of Corporate Culture & Inclusion

Fastweb

13 jun 18:00 - 18:20

20 min

AI Tools & Services | Open stage 22 - Hall 25

Marketing strategies between creative and artificial intelligence

How creative and artificial intelligence can support Brand marketing strategies to increase visibility, relevance, and performance

Alessio Angiolillo

Vice President

Digitouch Marketing

13 jun 18:00 - 18:20

20 min

Book Presentation | Open stage 18 - Hall 26

HOEPLI - THINKING THE FUTURE: AI Generation - How to work with Generative Artificial Intelligence and make it your friend

The genie is out of the lamp! But are we capable of expressing our wishes in the most effective way to help us achieve our goals more easily and quickly? Generative Artificial Intelligence certainly has its limitations but also enormous potential. It's up to us to overcome the former and discover and make the best use of the latter to transform it into the best assistant ever conceived by the human mind. Bonaventura Di Bello has 20 minutes to explain to us how to tame the genie!

Bonaventura Di Bello

Autore e formatore

Maurizio Vedovati

Publisher & Moderator

Hoepli Editore

Susanna Pedone

Redattrice, digital content creator, moderatrice

Senza Filtro

13 jun 18:00 - 18:20

20 min

Content Marketing | Reserved stage 9 - Hall 28

Health Takes Center Stage: A Successful Crowdfunding Campaign

Defending the constitutional right to health protection should also involve young people, starting from schools. This is why the GIMBE Foundation – an independent non-profit organization dedicated to health research and education for over 25 years – has developed the project "Health Takes Center Stage."
To engage an increasing number of schools, a crowdfunding campaign was launched on the IdeaGinger platform from March 18 to May 2, 2024, in support of the project.During the presentation, the strategies and results of the crowdfunding campaign will be shared.

Marco Mosti

Direttore Operativo

Fondazione GIMBE

13 jun 18:00 - 18:40

40 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Rethinking the Future of Mobility

The mobility ecosystem is evolving toward a more intelligent, seamless, and environmentally friendly future.
Let’s explore some key trends and shifts that will shape the mobility landscape.

Flavio Farroni

CEO

MegaRide

Maurizio Arnone

Responsabile dominio di ricerca

Fondazione LINKS

Enrico Dente

Director

Motor Valley Accelerator / Plug and Play Tech Center

Sabina Grixoni

Communication Director

Ford

Sonia Palomo

INTERNATIONAL DIRECTOR

PARQUE TECN. DE ANDALUCIA

13 jun 18:00 - 18:40

40 min

Startup Stage | Open stage 14 - Hall 30

Future of Marketing, Media & Entertainment : Pitch session selected startups

Commerce & sales, Data, Management, Display & Programmatic Advertising, Search & Social Advertising, Content Advertising, Video Advertising, PR, Proximity Marketing, Sales automation, Affiliate marketing, Ecommerce Platforms & Carts, iPaaS, Cloud management, Vendor Analysis, Business Intelligence& Data Science.Subscription on-demand, Connected home, AI, Curated Content, Streaming, Gesture control, VR/AR/XR, Infotainment, 4K, Contextual media, video intelligence, Consumer engagement via new medium. Advertising & Promotion, Content & Experience, Social & Relationships,

Purilian

Volumio

Reefkig

HechicerIA

Zikhara AI

Vidoser by CreationDose

Brandplane

13 jun 18:00 - 18:20

20 min

AI for Future | Reserved stage 6 - Hall 25

The Shape of Water - Innovation in the Era fo AI

While conventional innovation units aimed to foster progress within an organization, due to the emergence of AI, they appear outpaced, as real innovation is instead being driven by businesses units able to recognize the competitive edge brought by the technology's potential. Consequently, the challenge, then, is to rethink the role of the innovation function in a way that can effectively contribute to the AI-driven transformation, both directly and indirectly.

Vittorio Di Tomaso

Managing Director

Maize - a Jakala Company

13 jun 18:00 - 18:40

40 min

Human Rights | Open stage 19 - Hall 26

For a fair AI for everyone: overcoming bias and discriminations through data feminism

Data and AI have now become an integral part of our daily lives, from health to our career paths. However, with the massive use of these models there is a high risk of amplifying prejudices and discriminations. That is why an urgent and necessary intersectional feminist approach is needed to promote social justice. The experience of Period Think tank in promoting data feminism will be shared, both for public policies and for identifying and resolving biases in AI algorithms within the Aequitas project.

Giuditta Bellosi

Activist & Data Analyst

Period Think Tank

Roberta Calegari

Researcher & Assistant Professor the Department of Computer Science

University of Bologna

13 jun 18:00

Mainstage | Hall 29

Closing Day 1

Day 1

13 jun 18:00 - 18:40

40 min

Tourism | Reserved stage 8 - Hall 25-26 P1

Tourism and Artificial Intelligence, straight to the point

What's happening with AI surpasses the scope of the internet's advent. This is the right moment to conquer new markets without losing ground, yet even though everyone talks about it, very few actually use it. A strategic speech with practical usage cases.

Francesco Piersimoni

Amministratore delegato e Socio fondatore

Adrias Online srl e Laborinto srl

13 jun 18:00 - 18:40

40 min

WorkTech Policies | CONCERTO - SUITE (CENTRO SERVIZI)

Redefining work in the digital world: the influence of generative Artificial Intelligence

Moderator: Andrea Ivan Baldassarre
The panel will analyze the relationship between artificial intelligence (AI) and the world of work, focusing on the effects of generative AI on the employment market and new digital professions. It will examine how AI is transforming in-demand skills and creating new challenges and opportunities for workers and businesses. Legislative implications will be considered, including data protection, algorithm liability, and workers' rights. The goal is to provide a comprehensive view of the effects of generative AI, promoting a discussion of the policies needed for an equitable transition to a digitized work future.

Andrea Ivan Baldassarre

Head of Content Area

Forum PA

On. Walter Rizzetto

President of the Labor Commission

Chamber of Deputies

On. Valentina Barzotti

Member of the Labor Commission

Chamber of Deputies

Sauro Rossi

Confederal Secretary

CISL - Federation of Italian trade unions

Alessio De Luca

Digital Innovation Policies, Head of Office 4.0

CGIL - Italian General Confederation of Labour

13 jun 18:00 - 18:40

40 min

Italy, EU and Global Diplomacy | CONCERTO - SUITE (CENTRO SERVIZI)

Urban Evolution: The Role of Artificial Intelligence and Technology in Municipal Administration

Moderator: Nico Perrone

In an era of rapid urbanization, the integration of AI and emerging technologies is transforming city management. This panel will explore how municipalities utilize these technologies to improve urban efficiency, safety, and quality of life. Discussions will focus on AI applications in areas like waste management, public transport, and urban planning. Additionally, the panel will tackle ethical, privacy, and security challenges in technology implementation. Through dialogue between public administrators and tech leaders, the event aims to uncover the transformative potential of AI in urban development.

Nico Perrone

Director

DIRE Agency

Massimo Bugani

Councilor for the Digital Innovation

City of Bologna

Igor Gallonetto

Councilor for Digital Transition, Public Green and Reforestation, Heritage, Legality, Participation

City of Ravenna

Fabrizio Ferrandelli

Councilor for digital innovation and functional relations with Sispi

City of Palermo

Carlo Pasqualetto

Vice President of the Council Commission II

City of Padova

13 jun 18:00 - 18:40

40 min

Tech Policies and Communities | CONCERTO - OVERTURE (1PT. CENTRO SERVIZI)

Algorithms and Humanity: Navigating technology, data, and AI

Moderator and speaker: Antonio Palmieri
In collaboration with Fondazione Pensiero Solido
The panel delves into biases in algorithms and AI on digital platforms, exploring their ethical impact on diverse communities and individuals. It discusses how algorithms can perpetuate biases or create new forms of discrimination, affecting access to opportunities. Experts propose interdisciplinary strategies to identify and rectify these biases, advocating for a fairer, more inclusive use of technology centered on human decision-making.

Antonio Palmieri

President

Fondazione Pensiero Solido

Walter Quattrociocchi

Full Professor

La Sapienza, University of Rome

Laura Sartori

Professor

Alma Mater Studiorum, University of Bologna

Enrica Sabatini

Co-founder

Camelot SB

13 jun 18:00 - 18:20

20 min

Tech 4 Business | Open stage 11 - Hall 30

What Destroys a Creative Process

Creative agencies often rely on traditional metrics such as profitability, comparing estimates to actuals, or "billability." Recent studies show that incentives, rewards, and punishments do not unleash the team's potential and lead to short-sighted decisions. Discover how new tools and technologies can revolutionize the approach, providing strategic data on new variables, to unlock the team's potential and promote more strategic, as well as tactical, business management.

Anna Pozzobon

Business Developer & Customer Success

wethod

Giulia Mambrini

Business Developer & Customer Success

wethod

13 jun 18:00 - 18:40

40 min

Tech Research | Open stage 23 - Hall 25

Big Data and Artificial Intelligence for the Cities of the Future

In this presentation, I will describe how the vast amount of data on our daily behaviors (social interactions, movements, purchases) and the development of innovative models in the fields of Artificial Intelligence (such as deep learning and generative AI models) and complex systems are enabling the emergence of a new science dedicated to the study and design of cities and urban environments. For example, studies will be presented demonstrating how machine learning algorithms and new data sources can be used to estimate the socio-economic conditions of a neighborhood, predict crime levels in an urban area, and understand which features would allow the design of vibrant places capable of stimulating social interactions and creativity. These findings open the doors to a new way of studying cities and human societies through computational tools and with a depth and scale never before possible.

Bruno Lepri

Head of Mobile and Social Computing Lab | Chief Scientific Officer, Co-director of ELLIS Unit Trento

Fondazione Bruno Kessler | Ipazia S.p.a

13 jun 18:00 - 18:40

40 min

Digital Tools & Services | Open stage 10 - Hall 30

Education shift with generative AI: from content pushing to knowledge pulling

GenAI is revolutionizing approaches and tools for education within organizations. Futureberry has developed COSMO, a platform that, starting from a certified knowledge base, suggests personalized development paths and automatically generates always up-to-date content based on the specific training needs of users. COSMO goes beyond traditional gamification to motivate employees, prioritizing personal growth and the strategic needs of the company.

Michele Bianchi

Head of AI & Tech

Futureberry

13 jun 18:00 - 18:20

20 min

Innovation Showcase | Open stage 15 - Hall 30

LoceM, the app for your online rental! Rent comfortably from wherever you want and live the place! #livetheplace

Never before have we realized the value and beauty of the nature that surrounds us as we have in recent years. LoceM is an app that offers an easy, fast, and secure solution to fully experience the beauty of the area through the rental of items and equipment, connecting curious visitors with local businesses. Starting from the world of bike rentals and tourism on Lake Garda, LoceM enhances the customer experience on one side and the quality of service provided by shops on the other

Luca Mirandola

CEO & Co-founder

LoceM Solutions

13 jun 18:00 - 18:20

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

The importance of Community Radio

We will explore the iNEXT project, created through the regional initiative COMMON PLACES, which transformed a public good, an apartment confiscated from the Mafia into a web radio and a series of cultural activities.New challenges:Now, we want to take it a step further and transform iNEXT into a sustainable social enterprise. Some of the challenges we face include monetizing our services and expanding our audience.

Andrea Bari

Coordinatore

Radio iNext by Cooperativa il Sogno

13 jun 18:20 - 18:40

20 min

Sustainability & Tech | BANCA (CENTRO SERVIZI)

Sustainable fashion - an oxymoron?

Sustainable fashion - is it just an oxymoron or the goal to be achieved? According to EU Strategy for Circular Textiles, fast fashion will be out of fashion by 2030. Why do we focus on fashion in the context of sustainability? The impact on the environment is, in fact, enormous. It takes a lot of water to produce textile, plus land to grow cotton and other fibers. To make a single cotton t-shirt, 2700 liters of fresh water are required and according to estimates, it is enough to meet one person's drinking needs for 2.5 years. Textile production is estimated to be responsible for about 20% of global clean water pollution from dyeing and finishing products. The fashion industry is estimated to be responsible for 10% of global carbon emissions - more than international flights and maritime shipping combined. The way people get rid of unwanted clothes has also changed, with items being thrown away rather than donated. Less than half of used clothes are collected for reuse or recycling, and only 1% of used clothes are recycled into new clothes, since technologies that would enable clothes to be recycled into virgin fibers are only now starting to emerge. The question arises: Are the environmental (and also social) costs of providing us with cheap clothing worth it? As consumers, we all cast our votes. We all make the decisions. However, there's a noticeable attitude-behavior gap among consumers. While our knowledge of the environmental impact of fashion sector is growing, our behaviors are changing slowly. During the industry's transformation, we notice paradox of co-existence of ultra-fast fashion and local craft. At the same time, this transformation opens up space for new ideas, innovations, startups, and business models that can help the sector transition to a circular economy.

Agnieszka Oleksyn - Wajda

Attorney-at-law, Head of the Institute of Sustainability Łazarski University,

Łazarski University, Warsaw

13 jun 18:20 - 18:40

20 min

AI Tools & Services | Open stage 22 - Hall 25

7Minutes: the online training accessible to everyone

Every day you go out and face your challenge, and there's something or someone you face it for. Every day you give your best, building the present to walk into your future. You're always on the move, growing every minute, changing every minute, and when you do, every single minute counts. In a constantly evolving world, 7Minutes, the digital library created by Mosaicoelearning, incorporates research and innovation: AI enriches Articulate and Vyond software to make the learning experience unique.

Gabriele Dovis

Ceo e Co-founder

Mosaicoelearning

13 jun 18:20 - 18:40

20 min

Content Creators | Open stage 24 - C.S. Hall

Fluid Tradition: A Digital Journey into the Evolution of Home Flavors

The concept of "fluid tradition" aims to innovatively narrate the continually evolving stories and traditions of each of us. We will explore how sharing memories of home flavors through digital platforms allows us to pass down cultural roots that might otherwise be lost. Additionally, we will discover how these seemingly distant realities converge in a dialogue rich with emotions and authentic connections.

Emanuele Ferrari

Creator digitale

13 jun 18:20 - 18:40

20 min

Legal Tech | BOLERO (CENTRO SERVIZI)

Right to be forgotten, transparency, AI and new digital rights

In an interconnected digital world, digital rights play a crucial but often balancing role. The intersection of the right to be forgotten, reputation, transparency, moderation and new digital rights seem at odds but represent pieces of a single ecosystem. The ethical and legal challenges in protecting individual privacy while fostering digital transparency and the use of AI as a tool for online moderation and reputation maintenance will be discussed.

Nicole Monte

Avvocato delle nuove tecnologie - Salary Partner

42LF società tra avvocati

Michela Borsa

Account Manager & Head of Strategy

The Magician

13 jun 18:20 - 18:40

20 min

Work, HR & Digital Skills | MELODIA (CENTRO SERVIZI)

SiSa HR Protocol for Person-nel Awareness, Wellbeing, Inclusivity, Growth and Digital Sustainability

Growth is not a linear process, rather a path where progress and obstacles are equally crucial elements to achieve our goal. Despite the infinite development opportunities the working world has been exposed to throughout the years, there is still a certain level of resistance that keeps organisations stuck between the growth awareness and planning phases. This new HR comprehensive protocol ensures business sustainability, boosting also friendly and healthy human-technology relationships

Costanza Matafù

Wellbeing and Growth Coach

Lavoratore autonomo

13 jun 18:20 - 18:40

20 min

Social Media Strategies | Reserved stage 4 - Hall 25

TikTok: a new stage for Zecchino d'Oro

Francesco Policoro and Maura La Greca recount the adventure of the longest-running children's singing kermesse (loved by adults as well) on TikTok.

Maura La Greca

Responsabile comunicazione e marketing

Antoniano / Zecchino d'Oro

Francesco Policoro

Creative & Strategy manager

Magneto - TikTok Agency

13 jun 18:20 - 18:40

20 min

Content Marketing | Reserved stage 9 - Hall 28

From Orson Welles to Pope Francis, and even Barbie

The evolution of the podcast from the 1930s to today. Characteristics and benefits for listeners and brands.

Davide Schioppa

CEO & Founder

Podcastory

13 jun 18:20 - 18:40

20 min

Tech 4 Business | Open stage 11 - Hall 30

AI and Smart Hiring: Enhancing Talent Discovery

The hiring processes are undergoing a revolution in an increasingly complex and specialized context where it becomes difficult to discover true talents. We will show how Julia can modernize the recruitment and staffing management process using artificial intelligence technologies to optimize candidate screening and selection, automating CV analysis, identifying the most promising talents with high accuracy and minimizing selection biases.

Lorenzo Cunto

Software Architect

Julia

Davide Mibelli

AI Engineer

Julia

13 jun 18:20 - 18:40

20 min

Innovation Showcase | Open stage 15 - Hall 30

Scaling Up Tech Startups: Challenges and Strategies

The tech startup landscape is a dynamic ecosystem, marked by rapid innovation, fierce competition, and constant growth. While launching a tech startup is thrilling, scaling it up presents many challenges that demand innovative solutions and strategic thinking. This panel discussion aims to delve into the details of scaling up tech startups, exploring the obstacles faced by techpreneurs and the strategies employed to overcome them.

Thomas Waldmann

Start-Up & Venture Manager

Wuerth Elektronik Group

Sonja Sulzmaier

Managing Partner

Navispace GmbH

Borut Kastelic

Business Development Manager

EBV Elektronik

Yana Vereshchaga

CTO

sendance GmbH

Luca Premazzi

business development manager

BIZDEV SRL

Lisa Trollo

Marketing and Communication manager

STMicroelectronics

13 jun 18:20 - 18:40

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

The (near) future of healthcare

I am thinking of the health care of the future that is truly people-centered, that is, that allows people to be cared for wherever they are, at home, on the street, in a hotel. The emergency room and hospital must be reserved for problems that cannot be solved otherwise. It can begin by creating a platform and an App, integrated with medical wereables in which data and clinical documentation shared between patient and caregiver are stored.

Francesco Girardi

Electronic Smart Health Srl

14 jun

Mainstage | Hall 29

Co-Hosting

Cosmano Lombardo

Chairman

WMF - We Make Future

Veronica Maffei

Tv Journalist

Tommaso Cassissa

Actor and Content Creator

Anatola Araba

Founder

Reimagine Story Lab

14 jun 09:00 - 09:15

15 min

Knowledge Share | Open stage 16 - Hall 30

Day Opening

Shiva Loccisano

Senior Project Manager

Netval, KS

14 jun 09:00 - 09:10

10 min

Startup Stage | Open stage 14 - Hall 30

Briefing Innovation Ecosystem

Giuseppe Oppedisano

Chief Innovation Officer

Search On Media Group - We Make Future

14 jun 09:10 - 09:20

10 min

Startup Stage | Open stage 14 - Hall 30

European Investment Update and trends.

A deep dive into data and insights on startups and innovation in Europe

Pau Vidal

Head of B2B Sales

Dealroom.co

14 jun 09:20 - 10:00

40 min

TikTok | Reserved stage 9 - Hall 28

The Impact of TikTok on Corporate Innovation

This talk will provide you with an in-depth analysis of the crucial role TikTok plays in the context of business innovation and explore the use of newly developed smart tools to help you improve your performance on TikTok. Through a series of case studies and interactive discussions, we will explore how companies can capitalise on the enormous potential of TikTok to improve their online presence, reach new audiences and drive innovation in their industries. From emerging trends to winning strategies, this talk provides a unique opportunity to understand how TikTok can be a driver of change and success for modern businesses.

Valentine Leroy

Strategic Partnership Manager

TikTok Italia

14 jun 09:20 - 10:00

40 min

Cybersecurity | Open stage 21 - Hall 25

AI: The Technological Pandora's Box?

Fragility and inscrutability open the doors to new global risks

Alessandro Curioni

Fondatore e Presidente

DI.GI. Academy

14 jun 09:20 - 10:00

40 min

Brand | Reserved stage 2 - Hall 26

Social Content and Community Building: The Future (and Present) of Business Growth

This presentation aims to explore the importance of a well-structured social media presence and organic content marketing for business growth. Through case studies and practical advice, we will examine how a company can bring its expertise, products, and services online, presenting them to the wider public and building an asset of organic promotion and communication. This approach enriches brand perception and contributes to the success of every other sales initiative.

Alessandro de Concini

Imprenditore digitale / Content creator / Divulgatore / Insegnante

Imprenditore digitale

14 jun 09:20 - 10:00

40 min

AI for Future | Reserved stage 6 - Hall 25

How AI will bring value (and money) to women with cross-disciplinary and interdisciplinary skills

The proliferation of artificial intelligences will eliminate many jobs, but will generate value and money in many creative fields. For example, there will be fewer computer and technical professionals, fewer employees in administrative offices, cashiers, and call centers. Conversely, in all professions and sectors, especially for top roles, humanistic skills, interdisciplinary knowledge, and soft skills will be increasingly in demand (and well-paid). The intervention explains how and why women are more capable of navigating these changes.

Giovanna Cosenza

Full Professor

Università di Bologna

14 jun 09:20 - 09:50

30 min

Book Presentation | Open stage 18 - Hall 26

FRANCOANGELI @ FUTURE Marketing of the future: cookieless, convergent, kind

Antonio Perfido

CMO The Digital Box

TED Speaker e Autore

Luana Vollero

Redattrice

Libri di Marketing

Andrea Folcio

Docente e Co-founder

The Newco

Annalisa Aceti

Direttrice generale sales & marketing

Rizzoli Education

14 jun 09:20 - 09:40

20 min

AI for Health | Open stage 23 - Hall 25

Introduction to Artificial Intelligence in Healthcare

In today's digital age, artificial intelligence is revolutionising many sectors, including healthcare. However, with great potential also comes great responsibility. It is crucial to understand the risks, biases and ethical and legal implications of AI, so that it is used in a way that protects the rights of all those involved. In this presentation, the salient points will be touched upon and insights provided on the topic.

Tiziano Innocenti

Direttore Unità di Metodologia della Ricerca

Fondazione GIMBE

14 jun 09:20 - 10:00

40 min

SEO | Reserved stage 8 - Hall 25-26 P1

Python and AI to support SEO. Troubleshooting script examples

Roundup of practical examples of Python to improve the quality of daily office work.

Giovanni Sacheli

Consulente SEO

evemilano

14 jun 09:20 - 09:40

20 min

Generative AI | Reserved stage 5 - Hall 25

Generative AI: from media hype to corporate use. Where are we today?

Since the advent of ChatGPT, Generative AI has gained unprecedented media attention. But are Italian businesses actively exploring the opportunities of generative AI? For what purposes and with what impacts? In this intervention, based on data collected by the AI Observatory, we will try to critically answer these questions, discussing types of projects, lessons learned, and possible future scenarios, both for individual enterprises and the market as a whole

Irene Di Deo

Ricercatrice Senior Osservatorio Artificial Intelligence, Osservatori Digital Innovation

Politecnico di Milano

14 jun 09:20 - 10:00

40 min

Data Analytics | Reserved stage 7 - Pad 25-26 P1

Advanced data strategy for an ecommerce

How to integrate AI and data to optimize an ecommerce business

Filippo Trocca

Making Science

14 jun 09:20 - 10:00

40 min

Coding Front-end | Open stage 17 - Hall 30

You don’t have to contribute to Open Source

There are amazing programmers who have zero commits in the public github repositories, yet they work with open source projects every day. Sometimes work commitments or maybe a full personal life make it hard to find time to contribute, and that’s not a problem, it shouldn’t make us feel guilty.Helping a colleague to use a technology, making it more accessible by spreading it among their links, are examples of activities that really benefit the entire ecosystem, but do not entitle them to a "badge".If you really want to contribute to open source, you should first learn what open source really means, and then we can talk about some tips on how to contribute effectively.But don’t feel "obligated" to do it. In this talk I will try to explain why.

Edoardo Dusi

DevRel

SparkFabrik

14 jun 09:20 - 09:40

20 min

Legal Tech | BOLERO (CENTRO SERVIZI)

DPIA, FRIA, CA: the AI assessments required by law

Today, there are various regulations that require companies and public administrations that provide or use artificial intelligence systems to conduct assessments on the impacts of AI and how these systems comply with the law. This is the case, for example, with the General Data Protection Regulation (GDPR): those intending to use an AI system must conduct a Data Protection Impact Assessment (DPIA). Additionally, the AI Act, the new European law on artificial intelligence, requires conducting a Fundamental Rights Impact Assessment (FRIA) when using an AI system. The same law also introduces the obligation to conduct a Conformity Assessment (CA) to demonstrate the compliance of one's AI system with the requirements of the AI Act. This speech will present the various assessments that businesses and public entities must conduct on their AI systems to comply with legal obligations. It will explain how to conduct these evaluations and with what methodologies, highlighting points of contact and differences, while also focusing on the benefits that can arise from their correct and timely completion

Gabriele Franco

Avvocato, Senior Associate

PANETTA Studio Legale

14 jun 09:20 - 09:40

20 min

Social Inclusion | Open stage 19 - Hall 26

Televideo, the first technology to provide accessibility: still young after 40 years

For decades Televideo has been using simple technology to really reach everyone, even those in 'unconnected' parts of the country. The services it provides are those of accessibility, such as subtitles for the hearing impaired on page 777, but also those of access to information and services useful to all, by Rai Pubblica Utilità.

Giuseppe Sangiovanni

Director of Public Utility

RAI

Guido Barlozzetti

Giornalista e conduttore

rai

14 jun 09:20 - 09:40

20 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

The importance of Business Angels to support the growth of the ecosystem

Business Angels are increasingly important as providers of risk capital and contributors to economic growth and technological advances.

Emanuele Torlonia

Managing Director

IAG

Carlo Tassi

President

IAG

Silvia Pugi

Managing Partner & Investor

Eden Venture

Luca Rossetto

Private Investor

IAG

14 jun 09:20 - 10:00

40 min

Tech Policies and Communities | CONCERTO - OVERTURE (1PT. CENTRO SERVIZI)

The future of artificial intelligence, between AI law, ethics, intellectual property and the reality of organisations

Moderator and speaker: Vincenzo Tiani
It explores the future of AI, considering law, ethics, IP, and organizational realities. Experts will navigate evolving regulations, addressing ethical concerns like bias and privacy. Dive into IP complexities, including ownership and protection strategies. Gain insights into integrating AI, from cultural shifts to strategic challenges. Illuminate the path forward amidst legal, ethical, and practical considerations.

Vincenzo Tiani

Data Regulation Expert

PANETTA, VUB, IULM University

Piercosma Bisconti

Co-Founder and Researcher

DEXAI - Artificial Ethics

Lara Mastrangelo

Associate Departement IP

DLA Piper

Federico Sartore

Partner

PANETTA Consulting Group

Elena Sartini

Legal Counsel, Privacy and Data Protection

Launchmetrics

14 jun 09:20 - 10:20

60 min

Startup Stage | Open stage 14 - Hall 30

Future of Food & Agriculture : Pitch session selected startups

Climate smart agriculture, Smart or vertical farming, Smart Aquaculture, Autonomous Vehicles & Drones, Precision farming, Optimization of supply chain, Big Data & Analytics, 3D food printing, Ingredient innovation, Cell-based nutrition, Delivery.

Agrobit

Tuduu

Nous Energy

LEAF by Regrowth

Yoshi Foods

Symbiose Intelligente

Luke by Ceres FieldCheck

Buy It

Foreverland

IRIDA AI TECHNOLOGIES

Vigneto Sicuro by Trace Technologies

14 jun 09:20 - 10:00

40 min

Advertising | Reserved stage 1 - Hall 26

How to lower the ACOS of AMAZON campaigns with the MAD method: our approach and potential applications

We had the opportunity to compare our work method on Amazon ads, refined over the years, with one of the most famous PPC Specialists in the USA, and from this brainstorming, we developed the MAD method. A procedure that significantly lowers ACOS and thus improves the performance of advertising campaigns in the vast majority of cases where it is applied. With this strategy, we have managed to halve ACOS on some accounts, thus doubling ROAS, and bringing significant benefits to organic sales as well

Davide Bagnoli

Co-founder & CMO

Checkers Marketing

Alice Scaffardi

Digital Marketing Specialist

Checkers Marketing

14 jun 09:20 - 10:00

40 min

Social Media Strategies | Reserved stage 4 - Hall 25

Video Commerce: 5 Ways to Sell Through Video

If you don't do videos, you don't exist. Today, for businesses, integrating videos into their social strategy isn't just an option; it's a necessity. It's not just about Video Marketing anymore; it's increasingly crucial to talk about Video Commerce. Looking at international trends, from TikTok Shop to multi-channel live streams, this intervention aims to provide Digital & Social Media Marketing professionals with essential tools to harness the power of video to create impactful experiences that blend shopping and entertainment

Marianna Chillau

CEO & Co-Founder

Marlene Live

14 jun 09:20 - 09:40

20 min

Content Creators | Open stage 24 - C.S. Hall

From Content Creator to Culture Creator: The Evolving Role of Creators

After the emergence of various creators over the years, we now find a new generation of "anti-influencers" completely revolutionizing the landscape. While in the past, comedic entertainers with their skits dominated, today there are content creators who share "their art" or "their craft," allowing people to learn or delve into their work and passions. Thus, culture is emerging as a new form of entertainment, making it "sexy" yet also trashy in its presentation. Sabina Wayroll is a tangible example of this and will discuss it during this interview with Riccardo Mortelliti.

Sabina Reghellin

Content Creator

N/A

Riccardo Mortelliti

Content e communications manager

14 jun 09:20 - 09:40

20 min

Retail | Reserved stage 3 - Hall 25

Omnichannel in Retail: Data, KPIs, and Marketing Strategy for a Successful Customer Journey!

soon online

Federico Dezi

E-Commerce & Digital Innovation Manager

Doppelgänger

14 jun 09:20 - 09:40

20 min

AI Tools & Services | Open stage 22 - Hall 25

AI-Powered Knowledge Management for Humans Through Humanoids (powered by PEPPER)

Join us as we explore the groundbreaking FPZ.com case study of C.E.S.A.R.E., where AI transforms the management of complex technical and engineering documentation for a manufacturing multinational. This innovative approach not only speeds up and enhances information flow but also can leverages humanoid robotics for even greater efficiency. Discover how this synergy leads to a faster, more effective go-to-market strategy, revolutionizing knowledge management and operational agility.

Lucia Chierchia

Managing Partner

GELLIFY

Andrea Lazari

Corporate Innovation Manager

FPZ SpA

PEPPER GELLIFY

AI Robotics & Manufacturing Specialist

Gellify

14 jun 09:20 - 09:40

20 min

Space Economy | MELODIA (CENTRO SERVIZI)

Trustworthy AI in Earth Observation

With the growing availability of data and images from Earth observation satellites, the use of artificial intelligence algorithms for automated analysis will become increasingly necessary to leverage the vast informational resources incoming. We will transition from a completely manual approach to a hybrid approach of human-machine collaboration, and in some cases, AI system autonomy. How can we create these systems to ensure they are trustworthy?

Leonardo Alberto Dal Zovo

Cofounder and CEO

Studiomapp

14 jun 09:20 - 09:40

20 min

Tech 4 Business | Open stage 11 - Hall 30

GROW with SAP: all SAP innovation in the ready-to-run cloud ERP

To grow without limits and build your own breakthroughs with a ready-to-run cloud ERP, discover the value of GROW with SAP: a complete offering of solutions, so any size company can successfully adopt cloud ERP.

Ivano Fossati

VP - Head of Cloud ERP

SAP Italia

14 jun 09:20 - 10:00

40 min

Knowledge Share | Open stage 16 - Hall 30

Innovation Ecosystem in Italy: Policy Challenges in National and International Comparison. Investing in Deep Tech and Technology Transfer: Numbers, Trends, and Future Perspectives

The innovation ecosystem in Italy faces significant policy challenges at both national and international levels. Investing in deep tech and technology transfer is crucial to bridging the gap with other advanced nations. The numbers show a growing interest and investment in these sectors, with positive trends in funding startups and research projects. However, the need for targeted policies and adequate incentives remains central to supporting future growth and promoting a favorable environment for technological innovation.

Stefano Peroncini

CEO & Presidente

Eureka!

Andrea Arienti

CEO

3dnextech

Matteo Bertocchi

CEO

Novac

Claudia Ricciardi

Partner

Bird & Bird Società tra Avvocati S.r.l.

Francesco Cerruti

Direttore Generale

Italian Tech Alliance

Claudia Pingue

Responsabile del Fondo Technology Transfer,

CDP Venture Capital

14 jun 09:20 - 09:40

20 min

Innovation Showcase | Open stage 15 - Hall 30

Corporate Business Builders

Discovering innovative and sustainable growth paths.

Andrea Solimene

CEO & CoFounder | Strategy & Innovation Enabler | TEDx Speaker | Startup Mentor | Lecturer

Seedble

Mariano Guzzetta

Manager in Innovation, Open Innovation & Emerging Technologies

EY

Matteo Levi

Director of Acceleration Southern Europe

Startupbootcamp

14 jun 09:20 - 10:00

40 min

Data Valley | Open stage 20 - Hall 26

Digital skills: train, certify and grow talent in the company

Filippo Bosi

CEO

Imola Informatica

Nicola Bianconcini

CEO

KEDOS SRL

Gaudenzio Garavini

Presidente

ITS Academy Fitstic

Monica Trippodo

Business Development

IQC

Luca Arcangeli

Project Manager

Clust-ER Innovate

14 jun 09:20 - 09:40

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

(R)existing in the margins

In light of the data collected through the needs analysis preparatory to the presentation of the project, along with the reading of The Transfeminist City (Kern 2024) and Feminisms of the Suburbs (Miccichè 2024), we propose an interactive questionnaire and brainstorming session, with the aim of reflecting as much on the critical issues as on the opportunities that emerge from crossing urban and suburban spaces.

Immacolata Egizio

Marketing & Communication Manager

MOH - Fuori Binaria

14 jun 09:20 - 09:40

20 min

Digital Commerce & Marketing Services | Open stage 10 - Hall 30

Creating Impact: Mastering User-Driven Delivery

Transform your delivery approach and create solutions that people love! Urszula will uncover the secrets of successful user-driven startups and show you how to organize in-house or outsourced teams effectively. You'll gain insights on delivering exceptional products, discovering what users truly need, and making strategic decisions prioritising value. You'll understand how to inspire your teams to see the bigger picture, ensuring every feature they build resonates deeply with users.

Urszula Wawrzeniuk

Head of Delivery

TeaCode

14 jun 09:30 - 13:00

210 min

Masterclass | NOTTURNO (CENTRO SERVIZI)

How to Maximize Your Business on Amazon: Workshop Dedicated to Optimization and Performance Strategies

A vertical workshop entirely dedicated to the Amazon world, during which Growth Labb - a growth hacking Amazon agency - shares strategies, best practices, and methods together with partners of this ecosystem to optimize and enhance the performance of your Amazon account.We will address questions directly from sellers on this platform to debunk every myth and unveil every secret hidden behind a method tested and validated over the years, to make your business on Amazon perform optimally.

Marco Casalini

Amazon Account Manager

Growth Labb

Jean Paul Lopez

Amazon Growth Manager & Performance Advertiser | Managing Director at Growth Labb

Growth Labb

Concetta Ventrice

Amazon store brand & graphic design manager

Growth Labb

Fabrizio Schievenin

Account Manager | Sales Manager | Head of Advertising | ADV | Formatore

Amazon Advertising Specialist @Growth Labb

Agostino Acierno

Account Manager

AVASK Italia

14 jun 09:30 - 10:00

30 min

Case delle Tecnologie Emergenti | Hall 26 - Stand B8

CTE Presentation

14 jun 09:40 - 10:00

20 min

AI for Health | Open stage 23 - Hall 25

Healthcare and Artificial Intelligence: a dialogue between patient and researcher

The impact of artificial intelligence in the cancer patient care process touches on several aspects including doctor-patient communication and clinical data management. In the interview, a patient and a researcher will discuss the limits of promising technologies, the role of the patient in the design process, and how subjects can dialogue and build effective systems that respect ethical and legislative boundaries.

Martina Cavallucci

Data scientist

IRCCS Istituto Romagnolo per lo Studio dei Tumori (IRST) "Dino Amadori"

Chiara Pennuti

Junior Manufacturing Engineer

Isar Aerospace SE

14 jun 09:40 - 10:00

20 min

Digital Commerce & Marketing Services | Open stage 10 - Hall 30

The Evolution of E-commerce: The Power of Quality Information

In a constantly evolving e-commerce world, consumers are becoming increasingly demanding, and it takes little for them to choose another trusted e-commerce platform. New technologies are revolutionizing purchasing processes, but at the heart of this technological revolution lies an essential component: information. Structured, up-to-date, and high-quality data are crucial for offering an excellent and reliable shopping experience. Join us as we explore the Immagino database by GS1 Italy Servizi, which has been a reference point for major retail industries and beyond for over 10 years. Discover how this information can transform your business, improving efficiency and customer satisfaction.

Federico Mittersteiner

Operations Manager

GS1 Italy Servizi

14 jun 09:40 - 10:00

20 min

Social Inclusion | Open stage 19 - Hall 26

Accessibility is learnt from an early age: Rai Accessibility and accessible projects with and for children

Bringing the Zecchino d'Oro to all children with audio descriptions, subtitles and translation into sign language, involving the students of the bilingual State Institute for the deaf and hard of hearing Silvestri-Magarotto as little interpreters; raising awareness among the general public on environmental issues through the voice of 'all' the little ones... a commitment that Rai Pubblica Utilità pursues with ever greater conviction. We tell you about child-friendly accessibility.

Maria Chiara Andriello

Accessibility Manager

Rai Pubblica Utilità

Angela Senatore

Autrice di programmi

@Antoniano

14 jun 09:40 - 10:00

20 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Open Innovation: why corporates need startups

Exploring the symbiotic relationship between big corporates and startups in facing rapid technological advancements, understand the strategic importance of this collaboration for fostering agility and maintaining competitiveness in today's dynamic landscape.

Nicoletta Morra

Innovation Network Lead

IAG

Matteo Mingardi

Chief Innovation Officer

Pelliconi & Co spa

Cristian Ranallo

Senior Business Innovation Manager at Beyond

UnipolSai

Jessica Sabellico

Scouting & Partnership Senior Manager

TIM Enterprise

Albert Morro

Principal

Criteria Venture Tech

14 jun 09:40 - 10:00

20 min

Legal Tech | BOLERO (CENTRO SERVIZI)

Generative AI: Potential Impacts on the Job Market, Creativity, and Social Aspects

Generative AI is a rapidly growing sector that is transforming society by expanding creativity, ideation processes, and productivity. However, the impact on employment is complex, and both the positive and negative aspects need to be analyzed. There are also significant security risks, and the new capabilities of language models can even threaten democracy. Finally, the emerging trend of humanoid robotics could also reduce human manual labor.

Paolo Omero

CEO

InfoFactory

14 jun 09:40 - 10:00

20 min

Content Creators | Open stage 24 - C.S. Hall

Is being a content creator lame? - Personal reflection on the double face of this job in Italy

Is being a content creator cool or lame? Provocative question that prompts reflection on the double face that this job has in Italy.I will analyze this cue from a highly personal perspective, taking a leap into the past and trying to identify the motivations that triggered such a strong passion in me, in such a short time (and whether it makes sense to pursue it).Examining the past seems like nonsense at such a fair, but it is only by reflecting on it that future direction can be envisioned.

Matteo Barresi

Content Creator & Video Editor

14 jun 09:40 - 10:00

20 min

Generative AI | Reserved stage 5 - Hall 25

Generative AI between challenges and opportunities: the context of combating disinformation in Europe

Today, the latest developments in Artificial Intelligence, such as Generative AI, promise great opportunities but also present new challenges and risks. The presentation will highlight the role of Generative AI in combating disinformation, with special emphasis on the goals and achievements of the European TITAN project. The results achieved, difficulties encountered, and lessons learned will be highlighted, contextualizing the project within the initiatives Europe is promoting to manage the risks arising from the surprising new advances in Generative AI. The use of this technology in a positive and beneficial way for Media Literacy and citizen education through the development of their critical thinking will also be discussed.

Francesco Saverio Nucci

Chief Innovation Evangelist

Uninettuno

14 jun 09:40 - 10:00

20 min

Climate Change | BANCA (CENTRO SERVIZI)

Designing for Disaster: Developing Sustainable and Safe Displacement Shelters

As climate and conflict disasters increase, a growing number of displaced peoples will require optimization models for displacement settlements to ensure the safety and wellbeing of residents and sustainability of short- and long-term shelter developments. This talk explores how displacement camps become future cities, and the disruptive urban design options that can promote sustainability, foster economic empowerment, and support healthy (re)settlement and integration into host communities

Susanne Kahlich

Founder & CEO

SINGE GmbH

14 jun 09:40 - 10:00

20 min

AI Tools & Services | Open stage 22 - Hall 25

We are NOT YET robots: Creative education in the age of Generative Artificial Intelligence.

In a world where an AI can produce a logo or write a tweet almost better than a human, where will this lead us common mortals? But, more importantly, what is the role of creative education in all of this? We will discover how AI is not just a tool to automate the mundane, but a true brainstorming partner that challenges us to rediscover our creative uniqueness.

Manuel Alvaro

Art Director

Manuel Alvaro

14 jun 09:40 - 10:00

20 min

Space Economy | MELODIA (CENTRO SERVIZI)

Earth Observation projects in ESA (Interview - Soon Online)

Carlos Urbina Ortega

End-to-End System Engineer

ESA - European Space Agency

14 jun 09:40 - 10:00

20 min

Tech 4 Business | Open stage 11 - Hall 30

If you can't beat AI, make it your friend and let it handle the most tedious work. Come and discover LAISY!

Artificial Intelligence won't steal our jobs; on the contrary, it can become a valuable ally. By automating repetitive and low-value tasks, we gain more time to focus on more complex and creative activities and strategies. Discover how to increase the efficiency and quality of your work by letting AI handle the most tedious tasks, allowing you to concentrate on what you enjoy the most.

Annamaria Di Chio

Strategy and Business Development Manager

RES IT Srl

Nicolò Caiti

Head of Martech Division

RES IT Srl

14 jun 09:40 - 10:00

20 min

Retail | Reserved stage 3 - Hall 25

What If Your Online Marketing Campaigns Aren't Enough? How to Make the User Comfortable Between Brand and Product

It often seems very clear which tools to use in Digital Marketing activities. But have we ever asked ourselves if these are the right tools? What does our potential customer need when they come into contact with our Brand? What sales opportunities can we seize if we manage to design a strategy based on the user's needs and not just advertising campaigns? Let's take this journey together!

Flavio Mazzanti

CEO & Digital Strategist

Studio Samo

14 jun 09:40 - 10:00

20 min

Innovation Showcase | Open stage 15 - Hall 30

AI: turbocharge your Ecommerce Sales

I visitatori di un e-commerce incontrano a ogni passo ostacoli che li spingono ad abbandonare il sito, a non completare gli acquisti o a comprare una volta sola. Il segreto per rimuovere gli ostacoli - e ottenere il maggior numero di clienti fedeli - è analizzare con l'AI tutte le tracce dei visitatori. Come un sesto senso, l'AI rivela immediatamente le somiglianze nel percorso d'acquisto dei clienti fedeli e suggerisce come guidare gli altri visitatori lungo la stessa strada sicura.

Goffredo Guidi

Co-Founder

Aeffective

14 jun 09:40 - 10:00

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

Google Maps of the 1800s, a historical journey

There is a man who was revolutionary for the kingdom of Naples and beyond in the 1800s, a man who meticulously crafted the largest collection of the most widely used atlases of that period. Borders, countries, regions and even food maps. Benedetto Marzolla, a Brindisi cartographer, left a very important archive of cartographies that today we want to superimpose with reality, making you navigate without getting lost on the way! The path of musealization is underway, with the collaboration of the Brindisi order of architects and the PCTO of the Marzolla classical high school. The project sees the collaboration of companies involved in digitization but especially with the high technology of overlaying the mapped image and the satellite image, 3D immersion paths accessible for all. The project sees a comparison of what were the technologies of the 1800s with our modern times.

Francesco Mauro

Segretario e responsabile comunicazione

Yeahjasi Brindisi APS Luoghi comuni Regione Puglia

14 jun 09:50 - 10:00

10 min

Book Presentation | Open stage 18 - Hall 26

FRANCOANGELI @ FUTURE Personal branding: being magnetic with LinkedIn

How to effectively promote your professional profile to attract new potential clients.

Valentina Martinelli

Moderatrice

Libri di Marketing

Luigi Castelletti

Consulente web marketing & LinkedIn trainer

Castelletti Web Marketing srl

14 jun 09:50

Mainstage | Hall 29

Live Performance + Sunset String Quintet

Dardust -

Producer & Artist

14 jun 10:00 - 10:40

40 min

Data Valley | Open stage 20 - Hall 26

High Performance Computing in Automotive: how stakeholders are integrating HPC both inside the vehicle and behind the scenes, and which experts they rely on to complete this transition

Sanzio Bassini

Direttore del Dipartimento supercalcolo applicazioni e innovazione del consorzio interuniversitario

CINECA

Marko Bertogna

Professore ordinario / Direttore

Università di Modena e Reggio Emilia / Laboratorio High-Performance Real-Time (HiPeRT)

Leonardo Vegezzi

Ventures Associate

Motor Valley Accelerator

Fabio Uglietti

Quattroruote Professional

14 jun 10:15 - 11:00

45 min

Knowledge Share | Open stage 16 - Hall 30

Pitch Session

Ivan De Leonardis

Co-Founder & CMO

Fluid Wire Robotics

Cristina Cristalli

Co-Founder

u-sense.it srl

Matteo Malosio

CEO

Rehabilia Technologies SRL

Vittorio Trifari

CEO

ROBOSAN

Elvis Mazzoni

Consulente Scientifico

Unveil Consulting

14 jun 10:20

Mainstage | Hall 29

Opening Ceremony Day 2

WMF 2024

14 jun 10:20 - 10:35

15 min

Startup Stage | Open stage 14 - Hall 30

Food & Agritech – Switzerland for your company growth

Stefan Zwicky

Swiss Business Hub Italy

Switzerland Global Enterprise

14 jun 10:25

Mainstage | Hall 29

Saluti istituzionali

Massimo Bugani

Councilor for the Digital Innovation

Metropolitan City of Bologna

Valentino Valentini

Deputy Minister at the Italian Ministry of Enterprise and Made in Italy

14 jun 10:30 - 20:30

600 min

WMF Activities

Food Truck Area

Check out the Food Truck Area, a dedicated area set up outdoors, where you can sample some local dishes, sandwiches, pizzas, and other food specialties during your WMF downtime!

Food Trucks

14 jun 10:35

Mainstage | Hall 29

Women in AI: shaping the Future

Monika Bielskyte

Founder

Protopia Futures

Moojan Asghari

Founder

Women in AI

Anahita Moghaddam

Founder

Neural Beings

Anatola Araba

Founder

Reimagine Story Lab

Matthew Chavira

CEO

Prophets of AI

14 jun 10:50

Mainstage | Hall 29

AI in Cellular Reprogramming for Improved Healthspan

In this talk, we will explore the groundbreaking intersection of artificial intelligence (AI) and partial cellular reprogramming, a promising avenue for extending human healthspan. We will delve into how AI, with its predictive modeling and data analysis capabilities, is revolutionizing our approach to understanding and implementing cellular reprogramming techniques. We will discuss the potential of these techniques to reverse cellular aging, thereby mitigating age-related diseases and promoting healthier lives. Join us as we journey through this exciting frontier where technology and biology converge to redefine the boundaries of human health pave the way for a new type of medicine.

Simone Bianco

Principal Investigator and Director of Computational Biology

Altos Labs Bay Area Institute of Science

14 jun 11:00

Mainstage | Hall 29

Fortifying Trust in the age of GenAI

In the era of rapid AI advancement, the promise of technological innovation coexists with profound ethical dilemmas. Deepfakes hold immense potential for artistic expression and entertainment, yet their misuse threatens to corrode societal trust and manipulate public discourse. As a result of the exponential growth of generative AI, urgent questions arise regarding privacy, consent, and the integrity of truth in the digital age. We need to focus on Responsible Human AI systems, ensuring that technology serves to augment human potential and foster trust rather than undermine it.

Lama Nachman

Fellow & Director of Intelligent Systems Lab

Intel

14 jun 11:00 - 11:40

40 min

Data Valley | Open stage 20 - Hall 26

Financing and internationalization: opportunities for development in Emilia-Romagna

Anna Linda Imbroscio

Settore Innovazione sostenibile, Imprese, Filiere produttive

Regione Emilia Romagna

Ugo Mencherini

Direttore

ART-ER - Hub Director ER2Digit EDIH

Adriano Gilli

Responsabile Settore Attrattività, Internazionalizzazione, Ricerca

Regione Emilia Romagna

Giampaolo Amadori

Senior Advisor

BI-REX

Elisabetta Bracci

Manager

Clust-ER Innovate

Michele Colavito

Manager

Tourism Clust-ER

14 jun 11:00 - 11:20

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

Academy - Google ADS for Lead Generation

Gabriele Benedetti

Digital Marketing Expert @Search On Media Group

14 jun 11:10

Mainstage | Hall 29

Virtual reality taking you on board EMERGENCY's Life Support

How can an immersive experience draw public attention to an important issue such as migration and the daily drama in the Mediterranean Sea? Insights into the digital tools that allow people to board - virtually - the Life Support, EMERGENCY's life-saving ship across the sea.

Guido Geminiani

CEO

IMPERSIVE

Emanuele Rossini

Head of Digital

EMERGENCY

14 jun 11:10 - 12:00

50 min

Knowledge Share | Open stage 16 - Hall 30

Pitch Session

Stefania Rapino

CTO

InSimili

Matteo Agostini

CEO & Co-Founder

INTA

Matteo Serrazanetti

Collaboratore Tecnico-Amministrativo

Studium Genetics

Sergio Santoro

Co-Founder

UNICORN

Paola Gargano

Biotecnologa

EVE Biofactory

14 jun 11:25

Mainstage | Hall 29

AI Regulation in the EU: what it means for safety and global strategies

Lucilla Sioli

Director for "Artificial Intelligence and Digital Industry"

Directorate-General CONNECT, European Commission

14 jun 11:35

Mainstage | Hall 29

Robotics for Social and Work (Title Soon Online)

In 2022, 50,659 occupational diseases were reported in Italy, with more than 70 percent involving the musculoskeletal and connective system. These figures highlight the urgent need for digital transformation in domestic and international industry, especially considering the aging of the European population, projected to increase by 30 percent by 2050 for those over 65. To counter these challenges, iCub, a humanoid robot from the Italian Institute of Technology, is evolving into ergoCub, a future collaborator to prevent musculoskeletal diseases. This prevention will also be supported by artificial intelligence-enabled wearable technologies that quantify and predict risks during common work activities. The collaborative project between the Italian Institute of Technology and INAIL, called ergoCub, aimed to develop such technologies to protect workers of the future, presenting the results in this report.

Daniele Pucci

Head of Artificial and Mechanical Intelligence

IIT

Alberto Ranavolo

Senior Researcher

Department of Occupational and Environmental Medicine, Epidemiology and Hygiene @ INAIL

14 jun 11:40 - 12:00

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

Interview to Nestor Maslej

Nestor Maslej

Research Manager Human-centered

AI Stanford University

Gabriele Benedetti

Digital Marketing Expert @Search On Media Group

14 jun 11:50

Mainstage | Hall 29

WMF Innovation Awards: Sport for Future

Alessandra Marzari

President

Consorzio Vero Volley

14 jun 11:55

Mainstage | Hall 29

International Ecosystem Roundtable

Boyko Takov

Executive Director of BSMEPA

Bulgaria

Maurizio Forte

Managing Director Export Promotion Department

Italian Trade Agency

Stefano De Paoli

International Trade

Hong Kong

14 jun 12:00 - 13:00

60 min

Data Valley | Open stage 20 - Hall 26

Emilia-Romagna Region attracts talent: opportunities and tools to enhance young people

Morena Diazzi

Direzione generale conoscenza, ricerca, lavoro, imprese

Regione Emilia Romagna

Filippo Bosi

CEO

Imola Informatica

Nicolò Pranzini

Responsabile Unità Competenze per l'Innovazione

ART-ER

Andrea Guizzardi

Presidente

Clust-ER Turismo

Elisabetta Bracci

Manager

Clust-ER Innovate

Michele Colavito

Manager

Tourism Clust-ER

14 jun 12:10

Mainstage | Hall 29

Stazzitta: un megafono della comunicazione e dell'attivismo sui social

Daniela Collu

Author & Host

14 jun 12:10 - 12:30

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

Interview to Matt Navarra

Matt Navarra

Social Media Consultant and Industry Analyst

Matt Navarra Media Ltd

Angelo Marolla

Social Media Specialist

Search On Media Group

14 jun 12:20

Mainstage | Hall 29

La rivoluzione dei Media: il futuro della comunicazione digitale

Riccardo Haupt

Will Media & Chora Media

CEO & COO

14 jun 12:20 - 13:00

40 min

TikTok | Reserved stage 9 - Hall 28

Developing Innovative Strategies for Your Business

This session aims to offer an insight into the most effective marketing strategies on TikTok. We will show how the platform is an ideal tool for online advertising. During this workshop, we will discuss the importance of content creation to engage the community and the tools that the TikTok ecosystem provides. In addition, we will present all the different advertising formats available on the platform. Finally, we will talk about current trends and the use of special formats such as In-feed Ads, Hashtag Challenges, Top-view Branded Video Effects and much more.

Camillo Cortesi

Account Manager

TikTok

14 jun 12:20 - 12:40

20 min

Social Media Strategies | Reserved stage 4 - Hall 25

Branded content on TikTok: when communication becomes a show

How can we leverage the engaging nature of experiences on TikTok without coming across as cringe? How do we connect with our audience with content that fits within the budget? How do we speak to our core fans? Let's tackle these and other questions together, delving into the world of TikTok entertainment.
An approach capable of transforming communication into a show, where brands become protagonists of engaging stories, rather than mere advertisers.

Luara Celin

Head of Content

we-go srl

Paolo Orsacchini

Creative Director

we-go srl

14 jun 12:20 - 13:00

40 min

Brand | Reserved stage 2 - Hall 26

Ai e creatività pubblicitaria: le forchette brutte e il pappagallo stocastico

If there is one trait that distinguishes humans from machines, it is creativity, that is, the ability to solve problems in novel ways. The _creative industry_ economy, which employs thousands of nerds in Milan and elsewhere, is based on this trait. One piece at a time we are handing over creative work to machines. Perhaps we will all go on holiday and perhaps we will learn to live in a cultural context in which all books, films and works of art are created by a non-human being. Let us reason together about the mechanisation of intellectual work and the consequences this revolution will have on the universe, on our lives and especially on the Instagram editorial plan that I have to deliver tomorrow at ten o'clock.

Alessandro Mininno

Founder

Flatmates, Gummy Industries

14 jun 12:20 - 13:00

40 min

Coding Front-end | Open stage 17 - Hall 30

Web Accessibility: Beyond Compliance, a Competitive Advantage

Web accessibility should not be seen merely as a matter of compliance with regulations, but as a unique opportunity to expand the reach of your business. We will then move on to a more technical discussion, showing how to integrate accessibility into normal business workflows and how to practically write accessible code.

Diana Bernabei

Accessibility Engineer, UI/UX designer & Web Developer

Inclusio

14 jun 12:20 - 13:00

40 min

Space Economy | MELODIA (CENTRO SERVIZI)

Unraveling the Mysteries of the Universe: The Role of Artificial Conscious in Humanity's Evolution

In this presentation, I will delve into the intersection of human consciousness, AI, and the cosmos. Drawing from my extensive experience in launching tech startups and collaborating with industry giants such as Boeing, NASA, and Lexus, I will discuss how empathetic AI technology can serve as a tool for understanding both human consciousness and the universe at large. By merging insights from neuroscience, cognitive science, and consciousness studies, we can harness AI to unlock new perspectives and horizons, ushering humanity into a new era of evolution.

Aliya Grig

CEO & Founder

Kosmos Foundation

14 jun 12:20 - 12:40

20 min

AI for Health | Open stage 23 - Hall 25

Artificial Intelligence and clinical practice: current challenges and future prospects

In the clinical setting, artificial intelligence offers sophisticated tools for early diagnosis, accurate prognosis and treatment of diseases. Understanding how to integrate these technologies into clinical practice is crucial to improving the effectiveness of care, reducing diagnostic time and increasing the accuracy of healthcare interventions. This presentation will touch on the highlights and provide insights into the potential and limitations of using AI in clinical practice.

Tiziano Innocenti

Direttore Unità di Metodologia della Ricerca

Fondazione GIMBE

14 jun 12:20 - 12:40

20 min

Content Creators | Open stage 24 - C.S. Hall

Evolution of Content Creators

The story of the experience of one of the first content creators from the old guard of YouTube, from the beginning until today, building the start of a career as a director, author, and screenwriter.

Claudio Di Biagio

Director, Screenwriter, Content creator

14 jun 12:20 - 13:00

40 min

Cybersecurity | Open stage 21 - Hall 25

Cracking the Code: Decoding Anti-Bot Systems!

Join me for a masterclass where I share the mysteries of anti-bot systems, protected websites, and mobile applications!Highlights:
1/ Explore the Fingerprint Layers
2/ Understand the Anti-Bot Reputation Score
3/ Discover crafty strategies for Evasion
4/ Learn cutting-edge Reverse Engineering techniques
Don't miss this opportunity to gain insights into the fascinating world of anti-bot systems.
You'll be well-equipped to navigate into these protective measures!

Fabien Vauchelles

Wiremind / Scrapoxy

Anti-Ban Expert & Scrapoxy Creator

14 jun 12:20 - 12:40

20 min

AI for Future | Reserved stage 6 - Hall 25

In and out the black box

In the evolution of artificial intelligence, the term AGI (Artificial General Intelligence) appears more and more frequently. The models are becoming increasingly powerful, but at the same time, they make mistakes that would seem trivial to anyone. What direction is this heading? We will explore this in a journey between innovation and awareness, inside and outside the "black box."

Alessio Pomaro

Head of AI

Search On Media Group

14 jun 12:20 - 12:40

20 min

Legal Tech | BOLERO (CENTRO SERVIZI)

Professional firms, SMBs, and SOHOs: Security Policies & Digital Forensics Posture

This speech will examine strategies for implementing effective security policies in small organizations that do not have a dedicated IT department. Special attention will be given to the collection and cataloging of data in a forensic manner, useful for preparing instructional elements to defend the assets and reputation of companies and professional firms in legal proceedings

Ugo Lopez

prof. ing. Ugo Lopez

ugolopez.it

14 jun 12:20 - 13:00

40 min

SEO | Reserved stage 8 - Hall 25-26 P1

SEO Data Driven: SEO seen from a different perspective, that of big data

It's necessary to change perspective and adopt a data-driven SEO approach to uncover hidden insights about Google's behavior that only data can reveal. I'll show you how I select SEO data and use AI to analyze search engine behavior to identify content marketing strategies truly capable of generating organic traffic. In an ultra-competitive market, data can help us identify our blue ocean: overlooked keywords that neither we nor the strongest competitors have worked on yet.

Ivano Di Biasi

CEO

SEOZoom

14 jun 12:20 - 12:40

20 min

Social Inclusion | Open stage 19 - Hall 26

Right to accessible culture: how art can reach everyone

The Museo Omero is the only State Tactile Museum: an essential place for the knowledge of art by blind and visually impaired people, an opportunity to experience art through all the senses for everyone. Accessible communication of art starts even before setting foot in the museum. Let's find out how the Accessible Museum par excellence operates.

Andrea Socrati

Expert in accessibility and inclusive pedagogy of art and cultural heritage

Monica Bernacchia

Head of Communication Department

State Tactile Museum Omero

Alessia Varricchio

Communication Department

State Tactile Museum Omero

14 jun 12:20 - 12:40

20 min

Book Presentation | Open stage 18 - Hall 26

Affiliate Marketing & Web3: between mindset and strategy.

Affiliate Marketing means working for one's own freedom. Rebelling against constraints, clients, schedules. This has been true since the early 2000s. And it's even more true in the Web3 era - the third wave of the web driven by decentralization and blockchain - where the biggest deals are made online. There are new markets, communities are fundamental. But traditional affiliate techniques and big tech are not dead yet, and marketing still relies on three magical words: mindset, persuasion, and strategy

Adriano De Arcangelis

Imprenditore Digitale

Visibility S.L.U.

Lucia Guerra

Founder

Digital Marketing Strategist

Luana Vollero

Redattrice

Libri di Marketing

14 jun 12:20 - 12:40

20 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Future of Health

Companies and startups have expanded their collaboration, exploring their potential through industry innovations. Explore the conditions needed to build a robust health tech ecosystem.

Marco Giacosa

Digital & Innovation Manager

Bayer

Elena Lanati

Italian Angels for Biotech

Elena Bottinelli

Head of Digital Transition and Transformation

Gruppo San Donato

Daniel Coen

Co-Founder

X-Applied

14 jun 12:20 - 13:00

40 min

Startup Stage | Open stage 14 - Hall 30

Future of Finance & Insurance : Pitch session selected startups

Payments, Financial inclusion, Buy Now Pay Later, Blockchain & Crypto-currencies, Identity & Authentication, Insurtech, Cybersecurity, NFT, Complementary currencies, Crowdfunding, POS, Lending, Online banking, Real Estate & mortgage.

BXT AI

GobiApp

Intriq

AstraKode Blockchain

Payware

Muscope|Risk

CyLock - Cybersecurity Click & Play

InstaFreight

14 jun 12:20 - 13:00

40 min

Retail | Reserved stage 3 - Hall 25

WhatsApp Marketing: Opportunities, Challenges, and Success Stories from the Italian Market

Explore how WhatsApp marketing is being used to counter the rising costs of customer acquisition. Discover the customer retention challenges that are being addressed through this innovative channel, the results achieved by Italian brands that have already adopted it, and why now is the right time to join the revolution.

Leandro Ligetta

Sales Lead Italia

charles

14 jun 12:20 - 13:00

40 min

Advertising | Reserved stage 1 - Hall 26

Conquering Bias In Google Ads: A Match Type Deep Dive

Most marketers agree that broad match is bad, manual bidding is old school, and that suggestions from Google are designed to make the most amount of money for the ad network. Yet there are use cases for every lever in Google Ads and sometimes human bias and human behavior can get in the way of profitable marketing. In this data driven and action item oriented session, attendees will:

- Have their biases around match types and bidding challenged through
data as well as how to set up tests to confirm that they're on the right
path given their budgets and industry.
- Understand how much the SERP has evolved to accommodate for user
behavior and how those signals are available to Broad match by default.
We'll also go into how you can simulate those signals for Exact match
- Addressing the if this, then that logics for when one lever will
probably be more profitable than another including budget, conversion
volume, and timelines for success.

This session is geared towards agencies and in-house marketers who are tired of hearing Gurus post one sided click bait and are looking for a
framework to make Google Ads work for them with data to back it up.

Navah Hopkins

Evangelist

Optmyzr

14 jun 12:20 - 12:40

20 min

Generative AI | Reserved stage 5 - Hall 25

Beyond "Generation": the True revolution of Generative AI

Most people think LLMs are great because they can write, but the actual revolution is that they can read. Buzzwords such as "generative AI" put the emphasis on the less interesting part, while the real revolution will happen through the ability of LLMs to read, understand and "reason." To embrace this innovation to its full potential, a paradigm shift is needed. As part of this talk, we will explore how "agentic" systems are already disrupting industries from gaming to software engineering, from data analysis to sales, by leveraging those capabilities we thought were the exclusive preserve of humans: reasoning and creativity

Gabriele Venturi

Founder

@ PandasAI

14 jun 12:20 - 12:40

20 min

Data Analytics | Reserved stage 7 - Pad 25-26 P1

The Feynman Technique: How to Optimize Consent Mode v2 to Recover Data and Use It to Keep Google Ads Campaigns Profitable

In business management, launching a marketing campaign, or data analysis, it is essential to have specific procedures in place to execute each step correctly. But what can we do when all plans fall apart, yet we still need to achieve the predefined marketing and business objectives? In this speech, I will talk about the Feynman Technique: the process we followed both to identify the issues with Consent Mode v2 during the configurations we did for our clients, and to find working and replicable solutions. Specifically, we will delve into Consent Mode v2 to understand how it is possible to continue collecting numerous and accurate data to keep our advertising campaigns profitable.

Matteo Zambon

Co-Founder

@Tag Manager Italia

14 jun 12:20 - 13:00

40 min

Digital Commerce & Marketing Services | Open stage 10 - Hall 30

eCommerce Like Never Before: Unmatched Speed and Security!

The speed and security of an eCommerce site are crucial for online sales success. Users prefer fast and responsive platforms. We explore strategies to improve performance and security, and their impact on the indexing of our eCommerce. Let's discover together how optimizing our eCommerce starts with the choice of hosting provider and available tools, to maximize speed, security, and increase sales and success.

Mircha Emanuel D'angelo

Senior Full-stack Developer

Netsons

14 jun 12:20 - 13:00

40 min

Climate Change | BANCA (CENTRO SERVIZI)

SNACKABLE SCIENCE

When the culture of sustainability inspires everyday choices.

Eva Alessi

Sustainability Manager

WWF

Sara Savelli

Campaining Supervisor

WWF Italia

14 jun 12:20 - 13:00

40 min

Tech Policies and Communities | CONCERTO - OVERTURE (1PT. CENTRO SERVIZI)

Digital Security Ecosystem: Strategies for Addressing Cyber Threats

Moderator: Alessandro Curioni
In the increasingly interconnected digital landscape, cybersecurity emerges as a fundamental priority to protect critical infrastructure, sensitive data, and individual privacy. This discussion will cover the various strategies employed by governments, institutions, and law enforcement to secure digital networks and mitigate cyber threats. The implications of cybersecurity in sensitive sectors such as healthcare, finance, energy, and personal data protection will be examined. Through an interactive and in-depth dialogue, this session aims to provide a thorough understanding of the challenges and solutions in protecting digital infrastructures.

Alessandro Curioni

Founder

DI.GI Academy

Cristiano Leggeri

Director,

III ^ Postal Police Service Division

Gianluca Galasso

Central Director of the Operations Service

National Cybersecurity Agency

Ranieri Razzante

Expert Artificial Intelligence Strategy Committee; Professor in Money Laundering Risk Management Techniques

Italian Government Presidency of the Council of Ministers; University of Bologna

14 jun 12:20 - 13:00

40 min

AI Tools & Services | Open stage 22 - Hall 25

AI in Marketing: Comparison between Global and Italian KPIs and the Benefits of AI in GetResponse

We are pleased to present a sneak peek of the most significant data from the annual report on Email Marketing, both at national and international levels, analyzing key KPIs and local and global trends. We will delve into the use of AI in email marketing and digital marketing, highlighting the benefits, usage, and satisfaction level of our GetResponse customers, the first ESP in Italy to integrate OpenAI in 2023.

Linda Romani

Marketing Manager

GetResponse

14 jun 12:20 - 13:00

40 min

Innovation Film Fest | WMF Stand - MALL

Round Table: Cinema e AI

Elisabetta Rotolo

CEO & Founder, Creative and Executive Producer

MIAT

Francesco Frisari

Direttore Creativo Fantomatica | Autore e Regista

Fantomatica

Marco Catani

Art Director Fantomatica | Prompter e Digital artist

Fantomatica

14 jun 12:20 - 12:40

20 min

Tech 4 Business | Open stage 11 - Hall 30

Explore the future of learning with COSMO: Generative AI for corporate education

COSMO is a Gen AI Education Platform that transforms corporate learning. Starting from a certified knowledge base, COSMO automatically generates always up-to-date content and personalizes learning paths, guiding the individual's growth and meeting the strategic needs of the company. The platform goes beyond the concept of gamification and offers effective training solutions tailored to professional needs, exactly when the user requires them.

Michele Bianchi

Head of AI & Tech

Futureberry

14 jun 12:20 - 13:00

40 min

Knowledge Share | Open stage 16 - Hall 30

Technology Transfer in Service of the Nation: How Collaborations Between Institutional Entities Generate Value for the Country's System

Technology Transfer in service of the nation represents a catalyst for innovation and economic growth. Collaborations between institutional entities, such as universities, research centers, and government agencies, are crucial for transforming scientific discoveries into practical applications. These synergies generate value for the country's system by promoting the development of new technologies, improving business competitiveness, and creating skilled jobs, thereby fostering sustainable and widespread progress.

Giuseppe Conti

President & General Manager

Netval & IUSS General Manager

Francesco Morgia

Responsabile dell’Ufficio 1°

MIMIT

Donatella Proto

Direttore Generale

MIMIT

Loredana Guglielmetti

Responsabile della Divisione 5 “Brevetti” della Direzione generale per la proprietà industriale-Ufficio Italiano Brevetti e Marchi

MIMIT

Luigi Gallo

Responsabile Incentivi e Innovazione

Invitalia S.p.A.

Angelo Giuliana

Direttore Generale

MIMIT Industria 4.0

Stefano Cattorini

General Manager

Bi-rex

14 jun 12:20 - 13:00

40 min

Italy, EU and Global Diplomacy | CONCERTO - SUITE (CENTRO SERVIZI)

AI Regulation in the EU: what it means for safety and global strategies

Moderator and speaker: Luca De Biase
On March 13, 2024, the EU introduced a law to regulate AI, protecting citizens' rights. The panel will discuss the impact on security and defense, with restrictions on real-time biometric cameras and a ban on predictive justice. The challenges, opportunities, and geopolitical consequences of this regulation will be examined.

Luca De Biase

Research and Media Director

Re-Imagine Europa

Lucilla Sioli

Director for "Artificial Intelligence and Digital Industry"

Directorate-General CONNECT, European Commission

Gianluca Misuraca

Founder & Vice President on Technology Diplomacy

Inspiring Futures

14 jun 12:20 - 13:00

40 min

Environmental Transformation | CONCERTO - VIVACE (1PT. CENTRO SERVIZI)

Press Conference of CTE.COBO

Rosa Grimaldi

Delegate for economic promotion and attractiveness, innovation, businesses and start-ups, cultural and creative industries, impact of the technopole

Metropolitan City and Municipality of Bologna

Massimo Bugani

Councilor for the Digital Innovation

Metropolitan City of Bologna

Roberta Serroni

Manager of Electronic Communications Networks and Services for Public and Private Use. Technical Regulation and Regulation of Ultra-broadband and Evolutionary forms

Ministry of Enterprises and Made in Italy - MIMIT

14 jun 12:20 - 12:40

20 min

Innovation Showcase | Open stage 15 - Hall 30

Berlin, the new hub for impact economy

Berlin's growing influence in the impact economy: what factors have made this city an attractive place for companies and investors committed to generating positive social and environmental impact.

Alexander S. Wolf

Initiator

GICA - Global Impact Capital Alliance

Marc Bernath

Co-Founder & CEO

.GUT Am Flughafen 1

14 jun 12:30 - 13:35

65 min

Case delle Tecnologie Emergenti | Hall 26 - Stand B8

CTE success stories - Innovative urban services and mobility

A series of pitches to hear success stories from companies belonging to the entrepreneurial and territorial ecosystems of some of Italy's 13 Emerging Technology Houses (CTEs), focused on innovative urban services and smart mobility.

Alessandro Rivalta

CMO

CityZ

Alessandro Fanni

CEO

CShark

Luca di Narzo

Co-Founder & CEO

Hexergy

Eugenio Doglioni

CCO

Switch

Giacomo Salvanelli

CEO

Meine Crime

Giorgia Abis

Responsabile Comunicazione

WiData

Luca Monaco

Founder/Ceo

Orbita

Serena Mignucci

CEO & Co-founder

Bufaga

Gianluca Torta

Co-founder e CTO

RarEarth

Giuseppe Carannante

CEO e Founder

Babilot srl

Marco Filippi

CEO

Volvero

Pietro Chiavassa

PhD Student

Politecnico di Torino

Alberto Tanas

Responsabile Marketing

Greenshare

14 jun 12:30 - 13:45

75 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

#mareAsinistra: restare, tornare, arrivare. Vieni a lavorare in Puglia

Il racconto di una suggestione, quella di nomade digitale, che diventa strategia di attrazione e valorizzazione di talenti grazie alla capacità di ascolto della Regione Puglia. Approfondiremo, insieme a Rocco De Franchi - comunicazione istituzionale Gianna Elisa Berlingerio, Direttora del Dipartimento Sviluppo Economico e Silvia Visciano, Dirigente delal Sezine Ricerca e relazioni internazionali - i concetti di Restanza e Tornanza, e le opportunità per chi sceglie di lavorare in Puglia, proposte nel documento strategico regionale #mareAsinistra.. Un'idea, o se vogliamo un'utopia, quella della Puglia come place to be, diventata strategia grazie ad azioni concrete dedicate a studenti e studentesse, nomadi digitali, imprese e professionisti, persone che sognano di vivere in Puglia. Adesso non c'è più bisogno di sognare.

Cristiano Carriero

Founder La Content | Author | Storyteller

Founder La Content

Rocco De Franchi

Direttore comunicazione

Regione Puglia

Gianna Elisa Belingerio

Direttora

Dipartimento Sviluppo economico della Regione Puglia

Silvia Visciano

Dirigente

Sezione Ricerca e Relazioni Internazionali del Dipartimento Sviluppo Economico della Regione Puglia

14 jun 12:30

Mainstage | Hall 29

WMF Innovation Awards: Innovation Technology

Barbara Valotti

Responsabile attività museali

Fondazione Guglielmo Marconi

14 jun 12:35

Mainstage | Hall 29

Closing Session 3

Session 1

14 jun 12:40 - 13:00

20 min

AI for Future | Reserved stage 6 - Hall 25

From the 'age of work' to the 'age of participation'. A Manifesto for Wealth Redistribution

The global media landscape is rapidly evolving due to continuous technological innovations, revolutionizing every aspect of our daily lives, work, and interpersonal relationships. However, this progress raises concerns about ethical, social, and economic implications, particularly regarding the asymmetry in wealth distribution. The proposal to address these challenges through a conceptual map that integrates technological innovations, wealth distribution, social impacts, and sustainability aims to provide an interconnected view of contemporary challenges. It seeks to imagine a new paradigm in which participation in network dynamics generates shared value, avoiding a drain of resources from the physical world to the virtual world

Sergio Barile

Professore Economia e Gestione delle Imprese

Università di Roma “La Sapienza”

14 jun 12:40 - 13:00

20 min

Book Presentation | Open stage 18 - Hall 26

Telegram: can all its history and functionality be encapsulated in an operating manual?

Flavius Florin Harabor

Consulente web marketing

Freelance

Luana Vollero

Redattrice

Libri di Marketing

14 jun 12:40 - 13:00

20 min

AI for Health | Open stage 23 - Hall 25

Cardiac Arrest and Artificial Intelligence

Cardiac arrest is a major global death cause, requiring innovative healthcare solutions. Technologies and AI are transforming cardiac care, offering new training and intervention methods. This includes AI tools, smartwatches, and VR integration for immersive training and real-time analytics. These advancements are revolutionizing cardiac arrest management, aiming to improve patient outcomes significantly.

Federico Semeraro

Chair Elect European Resuscitation Council - Consultant in Anaesthesia and Intensive Care

European Resuscitation Council

14 jun 12:40 - 13:00

20 min

Tech 4 Business | Open stage 11 - Hall 30

Using Marketplaces as a Tool to Increase International Sales: 5 Successful Strategies You Can Apply to Your eCommerce Right Away

Using Marketplaces as a Tool to Increase International Sales: 5 Successful Strategies You Can Apply to Your eCommerce Right Away
Discover how to leverage marketplaces to expand your sales globally! In this speech, we'll explore 5 winning strategies that you can immediately implement in your eCommerce to maximize your international success. Learn how to optimize your presence on marketplaces, reach new markets, and boost sales with proven tactics. Get ready to transform your business and achieve new international milestones.

Gianluca Noschese

Head of Sales

Yocabè Srl

Vito Perrone

CEO & Co-Founder

Yocabè

14 jun 12:40 - 13:00

20 min

Data Analytics | Reserved stage 7 - Pad 25-26 P1

AI supporting data analysis

I will show the entire journey from measurement planning to deriving insights, from qualitative data to data visualization. My intent is to ensure that the refrain of "there's no budget to do things properly" ceases, and to seek help from AI for the various steps, obtaining benefits both in terms of time savings and data comprehension, and perhaps moving towards action

William Sbarzaglia

Data analyst

Freelance

14 jun 12:40 - 13:00

20 min

Social Inclusion | Open stage 19 - Hall 26

Accessible design: artefacts 4 all

Accessibility also involves the design of products, which can affect the user experience and more generally the autonomy of different categories of people in the various activities of daily life. Even more so, the challenge of designing 'for everyone' means aiming to leave no potential user of a product unsatisfied. How can such a challenge be met? We will ask ourselves together.

Dina Riccò

Associate professor - Department of Design -

Politecnico di Milano

14 jun 12:40 - 13:00

20 min

Generative AI | Reserved stage 5 - Hall 25

Adopting Generative AI: An Operational Readiness Framework for Businesses

The real value of Generative AI lies in its large scale adoption. As per the report by BCG, around 40% of businesses have taken no action, 50% are piloting, and only 10% have been able to scale successfully, causing a huge gap between lagging and scaling firms. Most of the pilots are randomly selected in silos without a long term adoption strategy in place, without involvement of the cross functional team and support form the leadership. With this approach, most of the pilots will fail to make it to production. An operational readiness framework can mitigate this gap and improve the chances of successful scaled Generative AI adoption

Amit Prabhu

AI Consultant, Author, Speaker

NA

14 jun 12:40 - 13:00

20 min

Social Media Strategies | Reserved stage 4 - Hall 25

How to Ride TikTok Trends at the Right Time and in the Right Way

In a rapidly evolving digital market, two imperatives drive brand communication strategy: staying updated on the latest trends proactively and engaging one's target audience. Capture The Pulse allows you to meet both demands by combining The Fool's expertise with ViralMoment's cutting-edge technology; this operational framework provides the tools to anticipate tomorrow's trends and turn them into winning strategies.

Fiorenza Ambrosetti

Senior Digital Intelligence Consultant

The Fool

Mirko Bruni

CEO

The Fool

14 jun 12:40 - 13:00

20 min

Legal Tech | BOLERO (CENTRO SERVIZI)

The protection of fundamental rights in the era of artificial intelligence: Artificial Intelligence Act and Public Administration

Understanding the use of Artificial Intelligence will save your life. How will it be ensured that citizens are informed and aware of the implications of AI? We will conduct an analysis of the ethics and new regulations that limit the use of AI tools by public administration, focusing on digital services such as chatbots and biometric control.

Natascia Arcifa

Policy expert etica e legislazione su Intelligenza Artificiale

NIA

14 jun 12:40 - 13:00

20 min

Innovation Showcase | Open stage 15 - Hall 30

SoBu: a new motor games application for visually impaired children

SoBu is an application that offers a range of interactive multisensory motor games designed for visually impaired children. Currently, children with visual impairments lack gaming tools that promote interaction with others while stimulating movement and social relationships. SoBu aims to fill this gap by providing an inclusive and enjoyable experience that promotes the motor and social development of visually impaired children.

Walter Setti

Post-Doc

Istituto Italiano di Tecnologia

14 jun 12:40 - 13:00

20 min

Content Creators | Open stage 24 - C.S. Hall

Online Educational Content: A Tremendous Opportunity

Interview with Elia Bombardelli and Matteo Saudino, professors and authors of two of the largest educational channels on YouTube in the Italian landscape. With them, we will discuss youth, social media, and the evolution of online educational content. The speech will be moderated by Andrea Ciraolo.

Elia Bombardelli

Docente di matematica & Content Creator

Matteo Saudino

Docente di filosofia, scrittore e Content Creator

Andrea Ciraolo

Content Creator

14 jun 12:40 - 13:00

20 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

The digital and green transition in Italy.

The two “Green Transition” and “Digital Transition” funds managed by CDP Venture Capital are important tools to stimulate Italy's economic and social growth by directly supporting innovative companies and the venture capital ecosystem in the green and digital transition sectors. Funded with resources from the National Recovery and Resilience Plan (PNRR), they aim to activate additional private resources.

Aurelio Mezzotero

Managing Partner

The Techshop SGR

Ezio Ravaccia

CFO

SOLAR VENTURES

Pietro Maranzana

Head of PNRR funds - Green & Digital transition

CDP Venture Capital

Cristina Tomassini

Head of Green Transition Fund

CDP Venture Capital

14 jun 13:00 - 13:10

10 min

Startup Stage | Open stage 14 - Hall 30

Opstart Fintech Hub Award

Ilaria Ricotti

Head of Marketing and Communication

Opstart Fintech Hub

14 jun 14:00 - 14:20

20 min

AI for Future | Reserved stage 6 - Hall 25

AI in Action: Beyond the hype of Gen AI

2024 is the year where AI leaps from curiosity to action, transforming our creative landscape. Discover AI as more than a tool-it's a creative partner that unlocks new doors to innovation. With Multimodal AI, dive into writing, designing, and animating like never before, and embrace AI collaboration that amplifies your productivity. Join us for a groundbreaking journey into AI-driven marketing and witness the fusion of AI and human ingenuity, crafting a future that's not just envisioned but actively shaped by us. Be part of this evolution where possibilities are limitless and creativity knows no bounds.

Monica Orsino

Sn Learning and Development Manager

Microsoft

14 jun 14:00 - 14:40

40 min

Climate Change | BANCA (CENTRO SERVIZI)

The Future of Food: How can emerging technologies accelerate sustainable practices?

Explore the critical role of technology in transforming the way we produce our food - feeding the earth with the needs of tomorrow. Discover how digital innovations from drones to data lakes are not only reshaping farming but are also future-proofing our food systems. This session delves into how cutting-edge technology ensures a smarter and greener agriculture for future generations, seamlessly blending innovation with tradition to nourish the planet sustainably.

Weza Bombo Joao

Founder and Chairman of the Africa Association + Sustainability Consultant at Ernst & Young

EY Sustainability

14 jun 14:00 - 14:40

40 min

Social Media Strategies | Reserved stage 4 - Hall 25

The State of Social in 2024 and the Future of Online Engagement. A geeky conversation with Matt Navarra

Matt Navarra

Social Media Consultant and Industry Analyst

Matt Navarra Media Ltd

Alessandro de Concini

Imprenditore digitale / Content creator / Divulgatore / Insegnante

Imprenditore digitale

14 jun 14:00 - 14:40

40 min

TikTok | Reserved stage 9 - Hall 28

Agency Focus: How to Transform Goals into Concrete Results for your Customers

Welcome to our exclusive workshop for Agencies, an unmissable event designed for agencies eager to excel on TikTok and maximise results for their clients. In this engaging workshop, we will explore TikTok's latest innovations and new products, paving the way for new opportunities for marketing agencies. We will share practical strategies and innovative tactics for making the best use of the TikTok platform, turning client goals into tangible, measurable results. From targeted advertising campaigns to engaging content creation, you will learn how to capitalise on TikTok's potential to meet your clients' needs and stand out in the ever-changing digital landscape. Don't miss the opportunity to hone your skills, expand your knowledge and turn your customers' objectives into concrete results!

Pierluigi Amitrano

Agency Partner Manager, SMB

TikTok Italia

14 jun 14:00 - 14:40

40 min

Coding Front-end | Open stage 17 - Hall 30

Improving Web Responsiveness — A Practical Guide to Debugging and Preventing Slow Interactions

Google's new metric, "Interaction to Next Paint (INP)," which measures a site's responsiveness to user inputs, became an official Core Web Vital in March of this year. In this talk, we will explore how to debug slow interactions and understand what to avoid to ensure our sites maintain good responsiveness to user interactions. The talk is aimed at web developers and beyond, encompassing everyone involved in designing, creating, and developing a website or web application.

Andrea Verlicchi

Web Performance Engineer

Speed Kit

14 jun 14:00 - 14:20

20 min

AI for Health | Open stage 23 - Hall 25

Artificial Intelligence and clinical research: current challenges and future prospects

The digital tsunami has not spared the world of clinical research. Artificial intelligence is also gradually playing an increasingly important role in the development of new knowledge: artificial intelligence tools and applications are increasingly being used to streamline and make efficient many evidence production and synthesis processes, enabling scientific progress to be accelerated. This presentation will touch on the salient points and provide insights into the potential and limitations of using AI in clinical research.

Tiziano Innocenti

Direttore Unità di Metodologia della Ricerca

Fondazione GIMBE

14 jun 14:00 - 14:40

40 min

Advertising | Reserved stage 1 - Hall 26

the "bothism" as key for a truly effective integrated marketing

We are used to a marketing of dualisms: television vs digital, online vs offline, creativity vs technology. Yet the time seems ripe to leave behind the anachronisms and embrace what M. Ritson calls "bothism", the best possible integration between what concerns branding and performance. This intervention aims to help you identify the right mix of tactics, budgets and channels for a truly effective advertising strategy, in the short and long term.

Paolo Ratto

Founder & Managing Director

TWOW

14 jun 14:00 - 14:40

40 min

Brand | Reserved stage 2 - Hall 26

The brain at the service of brands in 2024

In 2024, the idea of a brain serving brands represents an exciting convergence of neuroscience and marketing, giving brands unprecedented access to the minds of consumers. This approach, based on the latest discoveries in neuroscience and artificial intelligence, allows marketers to better understand consumers’ decision-making processes and adapt their marketing strategies more precisely and effectively. Using neural data, brands can design more engaging and memorable brand experiences. This could include tailoring advertising messages based on individuals’ brain reactions or designing physical and digital environments that positively stimulate consumers’ brains. With a better understanding of how the brain works, marketers can optimize communication to maximize impact. This includes the use of colors, words and images that positively activate brain regions associated with attention, memory and emotions. The brain at the service of brands offers enormous potential to improve the effectiveness of marketing strategies and create more meaningful brand experiences for consumers. However, it is critical that this power is used responsibly, balancing innovation with ethical and privacy considerations. The speech will present the latest research on this topic and present application case studies.

Mariano Diotto

Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario

Neuromarketer

14 jun 14:00 - 14:40

40 min

SEO | Reserved stage 8 - Hall 25-26 P1

Recovering from a Failed Migration: A Two-Year SEO Journey Towards Success

In this SEO case study, we delve into how we overcame a downturn on an e-commerce site following a migration, leveraging SEO, content, and the use of artificial intelligence. We share adopted strategies and measurable results, demonstrating that with determination and innovation, recovery is possible.

Giacomo Callegari

Head of SEO

siteBysite

14 jun 14:00 - 14:40

40 min

Cybersecurity | Open stage 21 - Hall 25

Digital Forensics and Figital Investigation

In this talk we will take a leap into the world of the television series C.S.I: from the computer to the smartphone, up to the cars and drones, there is information that can tell a lot about what happened at a certain moment. In the talk we will discover how it is possible to crystallize and present computer data effectively (spoiler: a screenshot is not enough!), how the seizure and analysis of a device and what data is stored (unknowingly) in every moment of our lives. We will investigate some real cases, leaving the doors open to the use of AI.

Luca Mercatanti

Informatico Forense

Mercatanti SRL

14 jun 14:00 - 14:20

20 min

Content Creators | Open stage 24 - C.S. Hall

From fundraising on LinkedIn to UGC content: how to leverage the social community to grow a startup

Alice Zabeo, CEO and Founder of Bonnie Beauty and Skin Specialist with over 30,000 followers on Instagram, is an expert in utilizing direct communication strategies and influencer marketing in the beauty sector.Thanks to an innovative approach, Bonnie Beauty has turned customer feedback into a powerful tool for product development and evolution, demonstrating the importance of direct communication for the success of the brand. Alice's past experience and the existing community have been crucial for Bonnie Beauty to validate and launch its product and establish continuous dialogue with the target audience, highlighting customer skin transformation stories and using social proof and User Generated Content to build credibility.Not only that: it is precisely through social media that Bonnie Beauty found its initial funding, raising 50,000 euros in less than 2 weeks to launch its first marketing campaigns. Alice could offer valuable insights on how brands can use social media and influencer marketing to create an authentic connection with the public, driving brand growth and strengthening relationships with customers and industry stakeholders in the digital age.Alice was recently invited to speak at Cosmoprof, specifically to share her innovative communication strategy.

Alice Zabeo

CEO & Founder Bonnie Beauty

14 jun 14:00 - 14:20

20 min

Social Inclusion | Open stage 19 - Hall 26

Understanding How Algorithms are Negatively Impacting Women and why we should all care

Algorithms are biased as mostly white, men from developed countries are developing them, affecting results to benefit women. This not only turns into sexist and racist algorithms expanding discriminatory practices through automation, but providing limited business possibilities for not taking into account the needs of a wider spectrum of the population. Solutions are provided as a wide invitation for having more diverse teams and fostering more Women in Tech, from different backgrounds

Adriana Obregón

Founder & Director. CMO-as-a-Service. Digital Marketing consultant and coach.

digital connector

14 jun 14:00 - 14:40

40 min

Generative AI | Reserved stage 5 - Hall 25

The dawn of generative fashion: how generative artificial intelligence is shaping the future of fashion

In the digital age, the Fashion sector is at the forefront of adopting innovative technologies to revolutionize both production and consumer experience. Generative Artificial Intelligence (GenAI) emerges as a catalyzing force in this landscape, offering unprecedented tools for customization, support in designing new products, virtual try-ons, and sustainability. The speech will showcase examples of GenAI applications developed in collaboration with major companies in the industry

Emanuele Frontoni

Professore Ordinario di informatica e Co-Director

Università di Macerata-VRAI Vision

14 jun 14:00 - 14:40

40 min

Legal Tech | BOLERO (CENTRO SERVIZI)

AI and Protection of Generated Works: Focus on Copyright and Beyond

We will delve into the legal complexities surrounding the attribution of intellectual property rights for works generated through artificial intelligence, with a particular focus on defining authorship in contexts where AI plays a crucial role. We will examine the current challenges in recognizing users of AI software as legitimate authors and propose practical solutions for the recognition and protection of copyright on such works.

Simone Bonavita

Executive Director

ISLC Università di Milano

14 jun 14:00 - 14:20

20 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Agrifood-Tech in Italy: scenario, trends and opportunities

A panel of super-experts to discuss about the status of food innovation in Italy and the outlook for the future

Antonio Iannone

Foodtech Expert

TheFoodCons

Peter Kruger

President

Agrifood-Tech Italia

Giuseppe Manzione

CFO

xFarm Technologies

Emmanuela Alesiani

Founder and CEO

Suitefood

Alessandro Annovi

Innovation Manager e responsabile CIRFOOD DISTRICT

Cirfood

14 jun 14:00 - 14:20

20 min

Book Presentation | Open stage 18 - Hall 26

FLACO talk Stop inclusive communication, let's start changing mindset Diversity, equity & inclusion are not tactics, we need to change mindset

There are those who hymn revolution, those who talk about activism and branding, those who accept the risk of washing (conscious or unconscious) but very few people work on fragilities and understanding their own privileges. A journey toward real, humane, heartfelt inclusiveness that starts with anti-racism and reaches everywhere.

Sambu Buffa

Consulente esperta in diversity equity and inclusion

Sambu Buffa Inclusivo Plurale

Ginevra Candidi

Consulente marketing inclusivo

Il lato b del marketing

14 jun 14:00 - 14:40

40 min

Data Analytics | Reserved stage 7 - Pad 25-26 P1

Addressing the Challenges of Unstructured Data with AI: Issues, Tools, and Best Practices

Every day, your company generates a vast amount of data, but how much of this data is actually leveraged to make strategic decisions? We know that structured data—such as purchases, website visits, information collected through forms and surveys—is essential, but there is hidden value in unstructured data as well: emails, social media posts, customer reviews. These data represent a rich source of information that is often overlooked. Thanks to recent advancements in Artificial Intelligence, we now have the tools to transform this often vast amount of information into valuable and actionable insights, and all of this is much simpler than it may seem. We will understand how to harness this potential to gain a competitive advantage.

Emanuele Caronia

CEO @ Exelab

14 jun 14:00 - 14:20

20 min

Digital Commerce & Marketing Services | Open stage 10 - Hall 30

ONE: dove il cuore riposa e l’ansia scompare.

Garbage in-garbage out. I dati di prodotto devono essere sempre attendibili e verificati per poter essere utilizzati dalle aziende e dagli algoritmi di machine learning. GS1 Italy Servizi lo sa bene, ed è per questo che ha sviluppato la piattaforma ONE, dove trovare in un unico posto tutte le informazioni di prodotto: foto, dimensioni, dati logistici, info nutrizionali, certificazioni… adattabile alle esigenze di ogni azienda (distributore, fornitore, grossista…) e con dati verificati dai produttori stessi. ONE è il valido alleato per qualsiasi progetto di business.

Emilia Asioli

Data Quality Specialist

GS1 Italy Servizi

14 jun 14:00 - 14:20

20 min

Retail | Reserved stage 3 - Hall 25

Digital innovation in HR processes in the Retail sector

In today's work environment, the employee experience is of paramount importance. Digital innovation is transforming HR processes in the Retail sector, focusing on meeting the expectations of Gen Z, who seek authentic experiences. This session will present strategies for employer branding and advanced technologies to enhance retention and attract new talent, while leveraging internal resources through learning platforms and an experience-driven approach.

Mario Calabro'

Human Capital Management Director

Abstract

14 jun 14:00 - 16:30

150 min

Masterclass | NOTTURNO (CENTRO SERVIZI)

The Power of Story: Building Remarkable Brands in the Digital Landscape

In today's digital world, building a personal or corporare brand that truly connects with people requires a fresh approach to marketing. This masterclass featured by it.com Domains will unlock the power of storytelling to create extraordinary brands that stand out in the web. Together, we'll dive into the trends and strategies of crafting narratives that emotionally engage audiences, discuss how to bring these narratives to life through stunning visuals and how to make your website the heart of your brand's communication.

Cristiano Carriero

Founder La Content | Author | Storyteller

Founder La Content

Jan Mráz

Co-Founder / Learning Design Lead

Atheros / cuid

Alberto Gelsomino

Chief Marketing Officer

Flazio.com

14 jun 14:00 - 14:20

20 min

AI Tools & Services | Open stage 22 - Hall 25

A.I.mleto: To Be or Not to Be in the World of A.I. and Personal Branding... That Is the Question!

Discover how AI can not only refine but completely revolutionize your PERSONAL BRANDING and that of Your Business. We unveil a CONCRETE, APPLICABLE, REPLICABLE use case on how to transform AI from a simple technological tool to a STRATEGIC PARTNER that enhances your visibility and strengthens your reputation in the Market, significantly reducing the costs of Your Professional, Managerial, or Entrepreneurial activities

Stefano Di Lecce

AI-Powered Personal Branding Expert

Promo Inside Srl - AIMLETO.it

14 jun 14:00 - 14:20

20 min

Innovation Film Fest | WMF Stand - MALL

AI powering your short films

In this session we will explore the relationship between cinema and artificial intelligence (AI), focusing on history, use cases, and innovation. We will analyze how AI influences film production, including short films, and reflect on the ethical implications

Alessandro Loprieno

Founder & CEO

WeShort

14 jun 14:00 - 14:20

20 min

Tech Policies and Communities | CONCERTO - OVERTURE (1PT. CENTRO SERVIZI)

The new frontiers of digital infrastructure: Science, Technology and Innovation

Moderator: Andrea Ivan Baldassarre
Digital infrastructure is crucial for businesses and the public sector, transformed by trends such as cloud computing, edge computing and IoT. The panel will explore how these technologies improve efficiency and scalability, while also addressing security and privacy challenges. The integration of these technologies for resilient and stable infrastructures will be discussed, examining common challenges and strategies to overcome them, promoting a digital ecosystem that fosters innovation and social progress.

Andrea Ivan Baldassarre

Head of Content Area

Forum PA

Chiara Daneo

Institutional Relations

Department for Digital Transformation

Paolo Micozzi

Director of information systems service and statistics

Ministry of University and Research

14 jun 14:00 - 14:40

40 min

Space Economy | MELODIA (CENTRO SERVIZI)

SPREAD2INNO Pitch Roulette

Welcome to our SPREAD2INNO Pitch Roulette, where innovative minds showcase their groundbreaking ideas. Participants will present their business concepts to esteemed judges, with a 3-min pitch. Join us to witness and be inspired by the next wave of entrepreneurial talent.

Alessia Gloder

CEO

Astradyne

Pierluigi Buttiglieri

COO

Park Smart srl

Marco Sala

Co-founder and CEO

Revolv Space

Katerina Kamtsi

Co-Founder & COO

Campsaround

Denis Ivanov

Architect & Founder

VODORASLO

Mark La Rosa

Sales Manager

Camelot

Irina Seliktar

Co-founder and COO

WeRide.Today

Alexandra Velkova

CEO & Cofounder

Atlas Agro Science

14 jun 14:00 - 14:20

20 min

Innovation Showcase | Open stage 15 - Hall 30

Effective Strategy for Introducing Artificial Intelligence in Companies and Generating New Clients

The use of artificial intelligence (AI) can help companies find new customers. By integrating AI into a system that uses multiple communication channels, such as social media, emails, and chatbots, companies can always be present and ready to respond to customers. By analyzing data collected from these channels, AI can understand customer preferences and predict what they might want in the future. This helps companies offer products or services that better meet customer needs, increasing the chances of attracting new interested individuals. Fortunately, the web offers a wealth of usable information. For information that cannot be found online, a telephone robot can be programmed to contact people directly. This robot can automatically call potential customers to introduce the company and even schedule appointments. In this way, AI helps bridge the gap between the information available online and that which requires more direct contact, making the customer acquisition process more efficient and straightforward. It can also send a personalized SMS to each contact, an email, or any other form of contact.

Edmond Ulqinaku

Founder & CEO

SoftGenia

14 jun 14:00 - 14:20

20 min

Knowledge Share | Open stage 16 - Hall 30

Protezione della Proprietà Intellettuale: Cruciale per Aziende e Startup nelle Partnership e nell'Ingresso di Azionisti Strutturati

La protezione della proprietà intellettuale è fondamentale per aziende e startup, soprattutto nelle partnership e nell'ingresso di azionisti strutturati. Garantisce che le idee, le innovazioni e i marchi siano tutelati, prevenendo appropriazioni indebite e copie non autorizzate. Questo non solo salvaguarda gli investimenti in ricerca e sviluppo, ma aumenta anche il valore dell'azienda, attraendo investitori che cercano sicurezza e solidità nelle loro partecipazioni. Un'adeguata protezione IP favorisce crescita e competitività sostenibile.

Sergio Lasca

President

AICIPI

14 jun 14:00 - 14:40

40 min

Data Valley | Open stage 20 - Hall 26

Enabling technologies for the Smart Building: energy, healthiness and user experience

Alessandro Fagioli

CEO

ALEXIDE

Fabio Schirone

CEO

TEKNIPOST

Andrea Romagnoli

Innovation & Business Developer

TAUA

Elisabetta Bracci

Manager

Clust-ER Innovate

14 jun 14:00 - 14:20

20 min

Environmental Transformation | CONCERTO - VIVACE (1PT. CENTRO SERVIZI)

Innovation, inclusion and territorial alliances: new planning for the country system

Moderator: Kevin Carboni
The panel will explore strategies for urban regeneration, focusing on strengthening territorial identities, environmental sustainability, social inclusion and innovation. The importance of an integrated approach and citizen involvement, as well as collaboration between the public and private sectors, will be highlighted. Challenges and opportunities to transform Italian cities into smarter, more inclusive and sustainable places, laying the foundations for resilient and prosperous urban growth will be analyzed.

Kevin Carboni

Freelance Investigative Journalist; Author

DeSmog; Lo Spiegone and Wired Italia

Massimo Bugani

Councilor for the Digital Innovation

Metropolitan City of Bologna

Enrico Vulpiani

President Special Commission for Technological Innovation and Digitization

11th Municipality - City of Rome

Vincenzo Sivero

Senior project manager,

Fondazione Mondo Digitale

14 jun 14:00 - 14:20

20 min

Startup Stage | Open stage 14 - Hall 30

Startup opportunities offered by EIT Digital

Andrea Lorenzin

Sourcing Specialist

EIT Digital

14 jun 14:00 - 14:40

40 min

Tech 4 Business | Open stage 11 - Hall 30

Web Listening e Search Intent Analysis alla base dell’efficacia di strategie Omnicanale Insight Driven

Jessica Ayala

Digital Content Consultant

Altura Labs

Luciano Majelli

Senior Digital Advisor

Altura Labs

14 jun 14:20 - 15:00

40 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Investing in The Future of Marketing with AI : trends and Investments focus

Join us for an engaging discussion on the intersection of AI and marketing, and discover how to navigate the evolving landscape to capitalize on the transformative potential of AI-driven marketing initiatives.

In today's increasingly digital business landscape, the integration of artificial intelligence (AI) into marketing strategies has become imperative for driving results and efficiency. The disruptive influence of AI on reshaping marketing activities has spurred the emergence of numerous innovative startups seeking investment for their growth strategies. This panel will explore the future of marketing with AI, with a specific focus on emerging trends and investment opportunities that are shaping the industry. Seasoned experts and investment players spanning all stages of investment will provide in-depth insights into their areas of focus, potential opportunities, selection criteria, and the new challenges facing the market.

Giovanni Strocchi

Co-founder & Venture Partner

BlackSheep Ventures

Niccolò Sanarico

General Partner

Primo Ventures

Gabriele Ronchini

CEO

Zest Investments

Leonardo Giagnoni

VC, Community Catalyst

Bolzano Slush'd

14 jun 14:20 - 14:40

20 min

Content Creators | Open stage 24 - C.S. Hall

But you're 'the one with the slides'!

Sharing one's know-how without secrets through original content and language accessible to all: three key elements that have allowed me to become a recognized professional in a specific niche. With social media, I've turned my passion for slides into a job, and today I'm 'the one with the slides'.

Sara Groblechner

Designer Freelance, Content Creator & co-host di Slooowly

@groblechner.design

14 jun 14:20 - 15:00

40 min

Startup Stage | Open stage 14 - Hall 30

Future of Learning and Education : Pitch session selected startups

EdTech, AR, VR, AI, Robotics, Learning Management Systems, Learning analytics, Classroom engagement, Online to Offline, Learn from anywhere.

Finanz

ArtCentrica

ProfessionAI

MemorAIz

Readmio

LilCo

Curios Sparrow

Get A

Digital Connector

OIAI by Otermans Institute

Visual Abstract

SkillGym

14 jun 14:20 - 14:40

20 min

AI for Future | Reserved stage 6 - Hall 25

AI, trends and countertrends: what to know

This session will go beyond exaggerations to shed light on how to make AI practical and usable. The presentation will show concrete examples that demonstrate how to prepare for the effective and responsible adoption of this increasingly pervasive technology.

Walter Riviera

AI Tech Lead EMEA

COE Intel

14 jun 14:20 - 14:40

20 min

Social Inclusion | Open stage 19 - Hall 26

Silver Generation and inclusion in cultural policies. A new dignity with the project “24”

In lower Gallura, the municipality of Budoni is characterized by a recognizability linked to the large seaside flows in the high season months. However, the morphology and history of the area sees 24 hamlets on the fringes, inhabited mainly by a segment of over-65s, (latent) bearers of local tradition, of anecdotes about productions, linguistic minorities, ways of enjoying slow time. With the 24 project, the inhabitants of the hamlets become leading actors in the creation of community experiential tourism, nurture participatory planning appointments, and are at the forefront toward a positioning of the territory that brings their history closer to that of digital nomads in search of contexts untainted by mass superstructures.

Maurizio Orgiana

Direttore DMO Budoni Welcome - CEO Cadossene - Referente HUBitat per la Sardegna

HUBitat Budoni Welcome

14 jun 14:20 - 14:40

20 min

Book Presentation | Open stage 18 - Hall 26

FLACO talk No data strategy no party (but don't tell ChatGPT) Data strategy is and always will be the basis of everything

If there is a real paradigm shift in data collection and analysis, it is certainly not dictated by AI; in fact, artificial intelligence gives the opportunity to take the right lead from automations. Who dictates the rules of the game today is centralized data collection (no longer in silos). To stay the strategic course, it is necessary to have a "brain oriented" Data Strategy. We discuss this with two veterans.

Federica Brancale

Business Analyst & Growth Strategist

Marketing Freaks

Cosimo Rota

AI, Data Science & Analytics Trainer

LEN

14 jun 14:20 - 14:40

20 min

AI for Health | Open stage 23 - Hall 25

Artificial Intelligence in the Scientific Development of Regenerative Medicine

The rapid advancement of Artificial Intelligence (AI) in the field of tissue engineering and regenerative medicine holds promise for innovative solutions. The integration of AI into the design of bioinspired materials has revolutionized biomedical engineering, accelerating the development of advanced tissue structures that replicate the complexities of organs and tissues. Generative techniques such as GANs, genetic algorithms, and LLMs optimize material properties, creating bioinspired structures with adaptable, personalized, and multifunctional properties. These innovations have the potential to transform research and clinical practice, especially in neurodegenerative diseases, through the use of human-machine interfaces. The presentation will explore these applications, inviting active participation in the AI-driven therapeutic revolution, which is redefining the landscape of scientific research and clinical practice.

Raffaele Pugliese

Scientific Research Coordinator

NeMO Lab, ASST Niguarda

14 jun 14:20 - 14:40

20 min

Digital Commerce & Marketing Services | Open stage 10 - Hall 30

How Bitcoin Technology Protects and Elevates Your Business in 5 Steps

Bitcoin represents a technological innovation that is rewriting the rules of the financial and entrepreneurial system. Similar to the way the Internet decentralized information, Bitcoin is also a computer protocol born with a specific purpose: to decentralize value. It is a digital currency detached from any bank and the current system. Here's how a company can anticipate the future today by seizing the opportunities that come from being among the first to adopt this new technological standard.

Valerio Dalla Costa

CEO & Founder

Villaggio Bitcoin

14 jun 14:20 - 14:40

20 min

Innovation Showcase | Open stage 15 - Hall 30

Nubble: The super easy management system with generative AI

Boost your business experience, activate the modular cloud management system: Nubble is the super easy ERP system for your business with Generative Artificial Intelligence. Do you have a shop, a restaurant, or an SME? Organize sales, support, finances, connect your bank and everything else, with surprising results, thanks to the continuous implementation of plug-ins and apps that enrich your dashboard

Luigi Napoletano

Founder CEO & Software Analyst

Nubble s.r.l.

Roberto Valentini

Founder HEAD OF DEVELOPMENT

Nubble

14 jun 14:20 - 14:40

20 min

Innovation Film Fest | WMF Stand - MALL

The evolution of the Right Story

How does one search for the right story for cinema in 2024? What must a first-time director do to successfully convey their world?

Claudio Di Biagio

Director, Screenwriter, Content creator

14 jun 14:20 - 14:40

20 min

Tech Policies and Communities | CONCERTO - OVERTURE (1PT. CENTRO SERVIZI)

Regulation and Growth: how startups can succeed

Moderator: Lucilla Deleo
Start-ups are engines of innovation, redefining key industries with technologies such as blockchain, cryptocurrency and NFT, but they face complex regulatory challenges. The panel will discuss how existing regulations can adapt to the digital age and potential new regulations. It will also examine the obstacles startups face and the importance of staying informed, seeking advice, taking a proactive approach and collaborating. This event provides essential knowledge for operating successfully in a changing regulatory environment.

Lucilla Deleo

Founder e Ceo

L.D Public Affairs Expertise

On. Giulio Centemero

Member of the Finance Commission

Chamber of Deputies

Giorgio Ciron

Director

InnovUp

14 jun 14:20 - 14:40

20 min

AI Tools & Services | Open stage 22 - Hall 25

FEAR OF HALLUCINATIONS? HOW TO HELP AI WORK (WELL) IN OUR PLACE

Hallucinations, data security, and sensitivity are the main limitations of generative AI today. Let's explore which tools we can provide to ChatGPT (and similar models) to overcome these issues, allowing them to work in our place.

Federico Bonelli

CEO @RES IT, AI & Analytics Consultant

RES IT srl

14 jun 14:20 - 14:40

20 min

Knowledge Share | Open stage 16 - Hall 30

AI for Patents: Between Dreams, Nightmares, and Reality

AI for patents embodies a fascinating realm where dreams, nightmares, and reality intertwine. In a world where innovation is imperative, intervention becomes crucial to unveil the workings of the AI engine, such as that found in KS2.0, even for non-experts. This engine is based on complex logics that often clash with idealized expectations. Through this narrative, the dreams associated with AI emerge, but so do its hidden "costs," offering a more realistic and informed perspective on this technology that is as promising as it is complex.

Giacomo Tazzini

CEO

Erre Quadro

14 jun 14:20 - 14:40

20 min

Retail | Reserved stage 3 - Hall 25

Retail Media: New Opportunities for the Sector

What is Retail Media? And why is it important to discuss it? Retail Media encompasses the spaces, both offline and online, and the data on sales and consumers that retailers and merchants can provide to advertisers. It represents a new paradigm that perfectly blends Media, Retail, and eCommerce: it allows advertisers to turn the purchase moment into a unique advertising opportunity through highly targeted ads, and enables retailers to transform first-party data, audiences, and spaces into a new stream of profits.

Francesca Rubin

Ricercatrice Retail Media e Internet Media

Osservatori Digital Innovation

Alice Chieppa

Ricercatrice Retail Media ed eCommerce B2c

Osservatori Digital Innovation

14 jun 14:20 - 14:40

20 min

Environmental Transformation | CONCERTO - VIVACE (1PT. CENTRO SERVIZI)

Innovation and digital marketplaces: Exploring food eCommerce in Basilicata

Technical and regulatory analysis of digital stores, platform evaluation, connection security: these are just some of the aspects explored in the research on e-commerce for agri-food products in Basilicata. The work provides an initial snapshot of the sector, useful for planning future interventions and developing growth strategies to strengthen the industry. The research also offers an assessment of legislative regulations to ensure legal compliance and consumer protection: information on the seller, general terms and conditions of sale, privacy, and cookie policy.

Angelo Bencivenga

Researcher

Eni Enrico Mattei Foundation

Alessandro Galella

Councillor for Agricultural, Food and Forestry Policies

Basilicata Region

14 jun 14:30 - 14:50

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

HORATIO Project

The objective of the HORATIO (Human cOllaborative pRompt AI engineering for indusTry5.0 exaptatIOn) project is to define a methodological and technological framework aimed at supporting manufacturing companies in undertaking a process of Disruptive Digital Transformation & Innovation in line with the principles characterizing the Industry 5.0 paradigm, namely Sustainability, Resilience and Human-Centricity. Through the analysis of methodologies and technologies such as Prompt Engineering and Generative AI, it is possible to define a Collaborative Prompt Engineering tool capable of triggering collaborative interactions between AI-based computational systems and the Human operator by activating Human-AI cooperation mechanisms.

Danilo Martino

Eka S.R.L.

14 jun 14:40 - 15:00

20 min

Book Presentation | Open stage 18 - Hall 26

We Are the Glitch: How AI is Transforming the Hospitality Sector

A speech on technological innovation, exploring the impact of artificial intelligence, Web3, and the metaverse not only in the tourism sector but also in daily life. The intervention invites reflection on issues of technoethics, the presence of consciousness in machines, and the evolution of the relationship between humans and non-biological entities, with attention to the implications of their convergence. The speech also addresses practical issues such as the use of blockchain and extended reality.

Simone Puorto

Futurist

Travel Singularity

Valentina Martinelli

Moderatrice

Libri di Marketing

14 jun 14:50 - 15:40

50 min

Knowledge Share | Open stage 16 - Hall 30

Science, Technology and Women’s Work

In Italy, the female employment rate (55.3%) is lower than the EU average (69.3%) and the gender pay gap remains significant. Many women leave work due to maternity or family care responsibilities (20%). According to the ISTAT 2023 Report, tertiary education supports female employment and job retention post-maternity. Despite this, only 18.1% of women graduate in STEM fields compared to 38% of men, with women preferring natural sciences and mathematics, while men choose engineering and ICT. Female-led innovative startups constitute 13.6% of the 13,402 registered by the end of 2023, showing a higher presence of graduates and PhDs. The rate of female inventors in Europe (13.2%) is lower than in the United States (15%) and significantly lower than in South Korea (28.3%) and China (26.3%). To improve the situation, it is necessary to address the gender gap in research, development, and innovation, and implement effective policies to increase female presence in these sectors. These topics will be discussed during the "We Make Future 2024" event organized by the COTEC Foundation in Bologna from June 13 to 15.

Barbara Angelini

Coordinator of the Stakeholder relations for partnerships between the CNR Scientific Network and the Production Sector

CNR-TTO

Elvira Fabrizio

Head of Digital & Information Technology

Enilive

Eleonora Santi

Director External Affairs

Philip Morris Italia

Marilina Labia

Dirigente Responsabile Area Assistenza Tecnica

PA - Si.Camera – UNIONCAMERE

Mariagrazia Brunetti

Founder & Managing Director

Quence - TXT GROUP – Confcommercio

Jessica Morelli

Presidente

CNA Impresa Donna Ferrara

14 jun 15:00 - 15:40

40 min

Coding Front-end | Open stage 17 - Hall 30

Vanilla JS: You Might Not Need that Library

Every couple of months, a new JavaScript library is hitting the scene, each promising to fix our previous coding dilemmas. But what if we took a step back and revisited the fundamentals with good old Vanilla JS in 2024? Let's talk about embracing the simplicity and speed of development that comes with a 'vanilla' approach. This session is all about exploring how to craft rich web apps and websites using nothing but core JavaScript and browser APIs—no dependencies and all the power! If you have never created apps with Vanilla JS, now is the perfect time to understand it.We'll journey through the modern landscape of JavaScript's foundational features, which have evolved into a robust suite of tools. From Web Components to Shadow DOM, Reactivity and declarative templates, PWA APIs, reactive programming, and client-side routing, we'll uncover how to harness these powerful features you typically get from libraries. Let's rediscover the potential of returning to the roots of web development and see what your code can do without libraries or frameworks!

Maximiliano Firtman

Independent App Development Expert & Author

Independent App Development Expert

14 jun 15:00 - 15:40

40 min

Generative AI | Reserved stage 5 - Hall 25

The Future has Never Been So Present

How Today's Technology, Especially Generative Artificial Intelligence, is Shaping Tomorrow's Work. In this talk, we will explore the changing landscape of work, discussing professions that may disappear and those that will emerge, with a specific focus on the creative industry.

Jacopo Perfetti

Prompt Designer & Co-founder

PromptDesign.it

14 jun 15:00 - 15:40

40 min

Social Media Strategies | Reserved stage 4 - Hall 25

B2B Marketing : Track, Measure and Attribute. The way to ROI

Strategy and tactics for a full funnel approach on B2B. From top of the funnel to conversion and sales.

Emanuela Motta

Lead Client Solutions Manager

LinkedIn

14 jun 15:00 - 15:40

40 min

TikTok | Reserved stage 9 - Hall 28

TikTok Masterclass: Winning Strategies for Excellence in Trends and Creativity

Join us for an extraordinary learning experience with the TikTok Masterclass. This exclusive event is designed to help businesses conquer TikTok and maximise their results. During this masterclass, we will explore winning strategies for capturing audience attention, creating engaging content and successfully navigating fast-moving trends. We will share practical tips, analyse successful case studies and provide insights into how to use creativity effectively to achieve business goals on TikTok. Don't miss the opportunity to stand out from the competition and drive your company's success on this ever-growing platform. Join us for this TikTok Masterclass and get ready to excel!

Pierluigi Amitrano

Agency Partner Manager, SMB

TikTok Italia

Valentine Leroy

Strategic Partnership Manager

TikTok Italia

Federico Rognoni

CEO & Founder

Atomical

14 jun 15:00 - 15:40

40 min

AI for Health | Open stage 23 - Hall 25

Afghanistan: digital reconstruction of the medical history of war victims treated by EMERGENCY

What do the medical records of the people treated by EMERGENCY in Afghanistan tell us? What does it mean to digitise 20 years of medical records efficiently? Can artificial intelligence help us to analyse the needs of war victims? Starting from the experience gained in its hospitals, EMERGENCY explores the role of digitisation and artificial intelligence in interpreting the medical data in the medical records of the Afghans treated.

Gina Portella

Coordinatrice della Divisione Medica

EMERGENCY

Rolando Bricchi

IT director

EMERGENCY ONG ONLUS

14 jun 15:00 - 15:20

20 min

Content Creators | Open stage 24 - C.S. Hall

The rhythm of transformation: to create content that expresses itself

The sound changes everything: from selecting a music track for a crucial scene in a film, to immersive audio effects in a short; sound allows me to perceive, experience, and enjoy content in a completely unique way. But how did I transition from listening to creating? How has sound influenced my journey? When I create a video, I don't just produce images, but shape a universe that also unfolds through audio: tracks that can evolve into performances, yielding results beyond expectations. Can sounds capture attention? Can I create cross-platform content, with effective audio, even for Spotify? How much does a sound make a difference in what I create? In this speech, I narrate my evolution, and how sound has given it rhythm

Melania Tacchella

Content Strategist and Creator

TWOW

14 jun 15:00 - 15:40

40 min

Advertising | Reserved stage 1 - Hall 26

Brand Building in the Era of Immediacy: Advanced Trajectories for Future-Oriented Advertising

In a world where immediacy is the norm and consumer decisions are driven by a dynamic mix of instant impulses and thoughtful considerations, the brand-building process must adapt and strengthen. We will explore the evolution of the decision-making journey in the context of modern marketing and how this should influence our media plans. Furthermore, we will delve into case studies to grasp firsthand the elusive concept of "Brand Awareness"

Alberto Narenti

ADV Manager e Head of Strategy

site By site

14 jun 15:00 - 15:20

20 min

Brand | Reserved stage 2 - Hall 26

Creating stories to build connections

The art of storytelling still represents a valuable tool for connecting and engaging. How is the way of 'storytelling' evolving among Millennials and Gen Z?

Alessio Angiolillo

Vice President

Digitouch Marketing

14 jun 15:00 - 15:20

20 min

Social Inclusion | Open stage 19 - Hall 26

LIS2Speech. Increasing accessibility for deaf people: opportunities and challenges of artificial intelligence

The limited knowledge of LIS restricts the ability of deaf individuals to effectively communicate with the rest of the population. This is critical in contexts such as public administration, healthcare, or tourism. By combining deep learning and computer vision, it is possible to develop smartphone apps and AR goggles capable of translating LIS in real time. We will share scientific findings and some proposals to address the main challenges: the availability of gloss datasets and video stream processing

Walter Smorti

Direzione Tecnica Business Unit "Consulting"

Orbyta Tech

Mirko Salvia

Tech Lead

Orbyta Tech

14 jun 15:00 - 15:20

20 min

Book Presentation | Open stage 18 - Hall 26

HOEPLI - THINKING THE FUTURE: Profession of Content Marketer - What does it mean to be a "Content Marketer" in the era of AI?

With a candid and friendly tone, yet at the same time with the authority of someone who has been working in this field for over twenty years, Cristiano Carriero shares his experience in the communication sector and confronts readers with the current reality: a fluid reality, where those who want to become content marketers need to learn strategies, use tools, and experiment with platforms. But they also need to know the tricks of the trade, manage time, and nurture relationships. Hard and soft skills to train for entering this business, but above all, to stay in it.

Cristiano Carriero

Founder La Content | Author | Storyteller

Founder La Content

Maurizio Morellini

Editore - Founder & Owner

Extended Book

Maurizio Vedovati

Publisher & Moderator

Hoepli Editore

14 jun 15:00 - 15:20

20 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Building a System for Growth

Overcoming territorial logics to bring digital Made in Italy to Southern Europe.

Noa Segre

Head of Value Creation

Zest Group

Michele Osella

Senior Program Manager

Fond. Compagnia di San Paolo

Francesco Portincasa

Digital Officer - Digital Ecosystem Senior Manager

Coima HT S.r.l.

Daniele Pes

Head of Innovation, Technology & Digital Industrial Agreements & Partnerships

Ferrovie dello Stato

Alberto Bernal

Minsait

Practice Director

14 jun 15:00 - 15:40

40 min

Startup Stage | Open stage 14 - Hall 30

Future of Work : Pitch session selected startups

New ways of working, Digital HR, Change management, Diversity & inclusion, Intranet, Intrapeneurship, Meta* for work, Tools for digital nomads, Design & Project/Task management, Voice&Video, Data protection.

Pack

NOTONLYDESK

Pigro

Astreo

Talentware

LexHero

Fluid Wire Robotics

WHISP

ProfLab

Oxygean

14 jun 15:00 - 15:40

40 min

SEO | Reserved stage 8 - Hall 25-26 P1

Search Engine (Sales) Optimisation: how to increase conversions from Google

SEO and Digital Analytics are the protagonists of a combined approach to increase product conversions from search engines. It will bepresented the method of analysis, the approach to optimisation of content, components and core web vitals (also with the support of Artificial Intelligence), the definition and implementation of the requirement. This will be followed by a section on automated business reporting and the results achieved highlighting the increase in traffic and conversions from organic.

Alessia Pizzi

SEO Lead

PwC Italia

14 jun 15:00 - 15:20

20 min

Legal Tech | BOLERO (CENTRO SERVIZI)

Working in the era of algorithms and AI: digital problems, analog solutions?

The obvious advantages of artificial intelligence in the workplace are not always without consequences: the repercussions on industrial relations, especially in terms of the opacity of employer powers, risk opening up new forms of discrimination and increased invasiveness of monitoring. We will compare the major emerging risks for workers with the solutions that the current labor law framework can offer today

Eugenia Tarini

Avvocata

Legali Lavoro Bologna

Giulia Gallizioli

Avvocata

Legali Lavoro Bologna

14 jun 15:00 - 15:20

20 min

Innovation Showcase | Open stage 15 - Hall 30

AI and Neuroscience: Two Allies in the Service of Learning?

Join us for the talk organized by Wooclap, titled "AI and Neuroscience: Two Allies in the Service of Learning." Discover how these two fields intertwine to revolutionize training and learning. Don't miss this unique opportunity to explore the future of education!

Diletta Cabassa

Head of Italy

Wooclap

14 jun 15:00 - 15:40

40 min

Data Analytics | Reserved stage 7 - Pad 25-26 P1

Analytics Dungeons & Dragons: cast your dice!

Or how to avoid falling into traps and mistakes due to random factors like a roll of the dice... unless it's a "critical hit"! During the speech, we will analyze the best practices dedicated to data strategy and collection, obviously through GA4. We will try to avoid common pitfalls and traps to defeat the infamous Consent... oops, dungeon master!

Enrico Pavan

Co-founder & President, Analytics & CRO Director

Analytics Boosters

14 jun 15:00 - 15:40

40 min

Cybersecurity | Open stage 21 - Hall 25

Basic Cybersecurity: Simple Measures to Protect Our Digital Lives

We will explore the world of cybersecurity and learn straightforward tactics to defend ourselves from online threats. We will understand the most common types of attacks, the motivations of cybercriminals, and their tactics. We will discuss the importance of secure passwords, software updates, and how to recognize phishing scams. In summary, it's the knowledge base to be informed digital citizens and reasonably secure.

Yvette Agostini

Consulente indipendente Senior di cyber security

Yvette Agostini

14 jun 15:00 - 15:40

40 min

Digital Commerce & Marketing Services | Open stage 10 - Hall 30

Brand Empowering: The Brand as a Seatbelt for a Fast-Moving World

Technological innovation, artificial intelligence, algorithms, and rapid changes place companies in a position where they must navigate an ever-dynamic reality. How can they address this context? Let's go back to basics, let's go back to the brand.

Fabrizio Procopio

Marketing & Communication Manager

LinkJuice

14 jun 15:00 - 15:40

40 min

Climate Change | BANCA (CENTRO SERVIZI)

The Present and Future of the Planet: Renewable Energy Communities, Sustainable Furniture, and AI, What's Happening?

Artificial Intelligence and Sustainability: How do these two worlds intersect? How can each individual contribute actively to sustainability? We will start from the individual and move towards the community, exploring the value of community in a hyper-technological context like the present one. For this reason, Renewable Energy Communities can be the first step to act together, with an ethical approach, for the well-being of the planet and to reduce pollution.

Luca Marton

Socio Paper Eco Srl e CER Italy

To Be Plus

14 jun 15:00 - 15:40

40 min

Retail | Reserved stage 3 - Hall 25

Brand relationship with its stakeholders as the foundation of digital strategy

Il settore automotive è stato significativamente influenzato dalla pandemia: i costi legati all'acquisto e alla manutenzione delle automobili hanno registrato un aumento e una diffusa mancanza di conoscenza di soluzioni di mobilità alternative da parte del cliente finale ha limitato la crescita del mercato. In questo contesto la rete distributiva dei concessionari si è trovata costratta a interrogarsi sul proprio ruolo e sulla propria necessità di trasformarsi. Nel periodo post pandemia il settore ha cominciato a riprendersi, sebbene con alcuni cambiamenti strutturali: aumenta l'attenzione verso automobili più economiche e compatte, così come la domanda di veicoli elettrici e ibridi; la diffusione dello smart working ha portato a mettere in discussione l'idea di «auto di proprietà» il che rappresenta un cambio di paradigma a favore di un consumo più consapevole, sostenibile e accessibile, per ridurre gli sprechi e ottimizzare tempo e risorse.
Mobilità e abitudini di consumo stanno cambiando: le persone hanno una maggiore consapevolezza ambientale e cercano soluzioni "stress-free" e di elevata qualità a un prezzo accessibile.
Horizon Automotive approccia questo cambio di paradigma come una opportunità per offrire una soluzioni flessibili e servizi innovativi, che hanno come cardine il concetto di "phygital". Tecnologia disruptive da una parte e presenza territoriale dall'altra, grazie a una rete di concessionari che grazie a questa proposta hanno trovato la chiave giusta per rinnovarsi e intercettare segmenti di mercato che negli ultimi anni avevano perso o che rimanevano "immobili" rispetto alla scelta di cambiare auto.
La comunicazione di questo approccio e posizionamento attraverso il brand passa dalla relazione con tutti gli stakeholders: dai produttori, ai partners del settore (concessionari in primis), i fornitori di servizi e tecnologia, i collaboratori e infine i clienti.
Italiaonline Web & Communication Solutions collabora con Horizon Automotive nello sviluppo di una strategia di comunicazione omni-channel uniforme e coerente, che porti i valori e l'expertise di Horizon Automotive sia sui canali offline che su quelli digitali ottimizzando i canali social e la strategia media. Brand identity e Strategia digitale vanno rivolte a tutti gli stakeholders con gli obiettivi di: Far conoscere e rendere riconoscibile il brand Horizon, educare e coinvolgere l'audience grazie a contenuti utili, accessibili e autorevoli, trasmettere tutti i vantaggi del noleggio a lungo termine e posizionare il brand come leader di mercato nazionale del noleggio a lungo termine e non solo, educando le persone al concetto generale di «nuova mobilità alternativa alla proprietà

Giuseppe Boncompagni

Head of Post Sales – Web & Communication Solutions

Italiaonline

Matteo Baggio

Head of Marketing & Digital

Horizon Automotive

14 jun 15:00 - 15:40

40 min

Italy, EU and Global Diplomacy | CONCERTO - SUITE (CENTRO SERVIZI)

Innovation Exchange: building bridges between Italy and Brasil - WEBINAR

Modera: Kevin Carboni

In collaboration with Associazione di Amicizia Italia-Brasile and UlaBianca

Recife, thanks to its natural port, is the main city in the Northeast region of Brazil. It is renowned for its rich historical and cultural heritage, solid industrial base, and significant academic presence. In recent years, Recife has emerged as an innovation hub, particularly in the field of information and communication technologies (ICT), attracting top talents and multinational companies in the sector. This panel aims to open a dialogue between Italy and Brazil in order to promote the exchange of best practices in the field of innovation. The goal is to strengthen collaboration between institutions in both countries, and to foster growth and development in their respective regions. Topics of discussion will include: advanced training in ICT, strategies for attracting talent and investment, and the role of academic and industrial institutions in building innovative ecosystems. In order to stimulate further dialogue, the panel will explore how Recife's success stories can inspire new collaborative initiatives between Brazil and Italy.

Kevin Carboni

Freelance Investigative Journalist; Author

DeSmog; Lo Spiegone and Wired Italia

On. Fabio Porta

President

Italy-Brazil Friendship Association

João Campos

Mayor

City of Recife

Rafael Figueiredo

Prosecutor; Advisor

State of Pernambuco; Recife Digital Port

Joana Portela Florêncio

Secretary for Development

SDECTI Recife

14 jun 15:00 - 15:20

20 min

AI for Future | Reserved stage 6 - Hall 25

Generation AI: How to Prepare Today's Students for an Augmented Tomorrow and the Ways Education Must Adapt

In a rapidly evolving digital landscape, our next generation-"Gen AI"-is poised to navigate an augmented future seamlessly interwoven with artificial intelligence. But are educational institutions ready to equip them? Join AI visionary and former educator Abran Maldonado as he delves into the imperative transformation schools must undergo. This talk will spotlight strategies to synchronize current curriculums with the AI revolution, ensuring Gen Z and Gen Alpha not only adapt but thrive and lead in this augmented tomorrow.

Abran Maldonado

Ambassador / Speaker

OpenAI / Create Labs

14 jun 15:00 - 15:40

40 min

Innovation Film Fest | WMF Stand - MALL

Pitch Competition + Premiazioni Corti & Sceneggiature

Giorgia Maria Priolo

Produttrice

EDI Effetti Digitali Italiani

Giulietta Fara

Direttrice artistica

Rete DOC | 24Frame Future Film Fest

Claudio Rapino

CEO & Founder

Maestro Distribution srl

Francesco Frisari

Direttore Creativo Fantomatica | Autore e Regista

Fantomatica

Alessandro Loprieno

Founder & CEO

WeShort

14 jun 15:00 - 15:20

20 min

Space Economy | MELODIA (CENTRO SERVIZI)

Business Model Strategies

Business models play a vital role in the success and sustainability of start-ups, particularly within the dynamic economic landscape of the European Union (EU). For start-ups, effective business models are essential not only for achieving initial market entry but also for long-term growth and competitiveness. The EU provides a supportive environment for start-ups, fostering innovation and entrepreneurship through various policies and frameworks. This includes initiatives aimed at educating and qualifying start-ups in the management and innovation of their business models. By continuously adapting and developing their business models in response to internal and external drivers, start-ups can thrive and contribute to the broader EU economy.

Henry Nicolai Buxmann

Researcher

Fraunhofer IPK

Katrin Singer

Researcher and Management Consultant Fraunhofer IPK

Fraunhofer IPK

14 jun 15:00 - 15:20

20 min

Tech 4 Business | Open stage 11 - Hall 30

La vita d'agenzia ha davvero rotto le palle!

Il mondo delle agenzie di comunicazione creative e di performance è in forte fermento. Le dinamiche di agenzia sono sempre simili, i flussi spesso si ripetono, la libido progettuale cala. È davvero la fine delle agenzie digitali come le abbiamo sempre conosciute? Con l'avvento della "Brandformance" nel digital marketing, questa visione è cambiata, rinnovandosi completamente. Curiosi di sapere perché? Vi aspettiamo sotto al palco.

Fabio Marangoni

Head of Design & Creative Director

The Brandformance Society

Andrea Usai

Head of Performance Marketing

The Brandformance Society - FiloBlu

14 jun 15:00 - 15:20

20 min

AI Tools & Services | Open stage 22 - Hall 25

Meet Teo, the first AI-powered switchboard. He answers your company's customers 24/7 in multiple languages

Alessandro Melacca

Esperto Intelligenza Artificiale

Ready Digital Srl

14 jun 15:00 - 15:40

40 min

Tech Policies and Communities | CONCERTO - OVERTURE (1PT. CENTRO SERVIZI)

FPI-the Ecosystem of Innovation to Support Business and PA

Fondazione Piemonte Innova has been at the center of the innovation system in Piedmont for over 20 years: as the ICT Innovation Cluster, we work together with 300+ companies every day to support them in their search for funding and to create project collaborations. The ability to network is reinforced at the national level by the Smart Communities Cluster, a meeting place between companies, PA and OR. How can these ecosystems dialogue with each other and with the territory? What impact are they capable of generating and what benefits can they bring to my company or the entity I represent?

Veronica Spadoni

Business Accelerator and Innovation Ecosystem Manager, Cluster Manager

Polo ICT

Luca Mancino

Innovation Consultant

14 jun 15:00 - 15:40

40 min

Data Valley | Open stage 20 - Hall 26

Enabling technologies for sustainable and inclusive tourism development of territories

Francesco Tesauri

Co-founder

RELAB

Giovanni Rivaroli

CEO

MALENA

Marco Bacchini

CEO

VISTAWORLD s.r.l.

Andrea Piccinini

CEO

Walk Plus

Michele Colavito

Manager

Tourism Clust-ER

14 jun 15:00 - 18:00

180 min

WMF Activities

Work From Italy - HUBitat Network

Meet some of Italy's most enterprising communities

Rete Hubitat

14 jun 15:00 - 16:05

65 min

Case delle Tecnologie Emergenti | Hall 26 - Stand B8

CTE success stories - Industry 4.0 and innovative technologies

An opportunity to share the success stories of companies that are part of the entrepreneurial and territorial ecosystems of Italy's 13 Emerging Technology Houses (ETCs), with a focus on the world of Industry 4.0 and innovative technologies.

Alberto Marri

CEO

Astreo

Valerio Di Pompeo

Co-founder e CEO

Spherecube

Marco Solieri

Co-founder e CEO

Minerva Systems

Giusi Fiorentino

Artificial Intelligence Monitoring

CEO & co-founder

Francesco Martini

R&D Project Manager

Abinsula

Teodorico Caporaso

Chairman & CTO

ETA Bioengineering

Davide Pietrangelo

Presidente

Officina DeFi

Nicola Nazzareno Pirozzi

CEO & Co-founder

Billd

Enrico Battistelli

CEO/Founder

Bp cube srl

Matteo Mendula

CIO

MyIndoor

Azzurra Mancini

Co-founder

Logogramma

Stanislao Grazioso

CEO

Herobots

14 jun 15:00 - 15:20

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

Interview to Navah Hopkins

Navah Hopkins

Evangelist

Optmyzr

Gabriele Benedetti

Digital Marketing Expert @Search On Media Group

14 jun 15:00 - 15:20

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

Facilitation tools to support investment attraction in Puglia

Lorenzo Minnielli

Program Manager

Funzione Promozione del Lavoro e dell'Innovazione di Puglia Sviluppo Spa

14 jun 15:20 - 15:40

20 min

Brand | Reserved stage 2 - Hall 26

Unconventional Marketing & Partnerships. Effective solutions to broaden the target audience

WWF and Inter bring climate change and the biodiversity crisis to Earth Day.

Nina Mollica

Brand Communication Supervisor

WWF Italia

14 jun 15:20 - 15:40

20 min

Social Inclusion | Open stage 19 - Hall 26

Chronicity, Illness, and Social Representation: Reflections from a Clinical Perspective

In recent years, the representation of endometriosis, PCOS, vulvodynia, fibromyalgia, PMDD, and other conditions related to chronic pain, gynecological, and systemic issues on social networks has exponentially increased. The social representation of illnesses (both physical and mental) constitutes a valuable resource for both users and professionals: patients and users can find a community, information, discussion, and support; clinical staff can use these spaces for scientific dissemination, awareness raising, and direct communication with users. However, social spaces can also facilitate the spread of inaccurate information and polarization. This contribution therefore has a dual objective: the first is to reflect, from the perspective of a person working in the clinical field, on ways to bring users and professionals closer together, using social media to bridge the gap between these two groups of people; the second is to provide insights into the limitations, negative aspects, and potentially risky aspects of the social representation of chronicity and illness, and to propose strategies to minimize them.

Chiara Natale

Content Creator & Invisible Diseases Activist

Donatella Fiacchino

Clinical Psychologist, Sex Therapist, Researcher

-

14 jun 15:20 - 15:40

20 min

Book Presentation | Open stage 18 - Hall 26

Accessible communication: how to produce content that can reach just about everyone?

Rai Pubblica Utilità's experience in the production of accessible audiovisual content, combined with research on the subject of accessibility by the Communication Design Department of the Milan Polytechnic, have given rise to the project to bring together the knowledge and experience of many experts in ‘Accessibilità comunicativa. Designing content for all', of which Rai Libri has become the publisher. Some of the authors present the book, which addresses a topic that is no longer negligible.
The speech will be moderated by Michela La Pietra.

Maria Chiara Andriello

Accessibility Manager

Rai Pubblica Utilità

Dina Riccò

Associate professor - Department of Design -

Politecnico di Milano

Andrea Socrati

Expert in accessibility and inclusive pedagogy of art and cultural heritage

Michela La Pietra

Vicedirettore

Rai Pubblica Utilità

14 jun 15:20 - 15:40

20 min

Legal Tech | BOLERO (CENTRO SERVIZI)

Generative AI and Content Creation: the end of copyright

Let's talk about how the advent of generative artificial intelligence has subverted the twentieth-century concept of copyright, forcing stakeholders worldwide - from US film studios to Chinese content creators - to completely rethink a notion that seemed established in the rights landscape since the Berne Convention of 1889. What future and what positioning for creators of intellectual works? It's a global challenge to which we attempt to provide direct and reasoned answers

Alfredo Esposito

Lawyer and Founder

Studio Legale Difesa D'Autore

14 jun 15:20 - 15:40

20 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Investing in Deeptech

As the deep tech sector addresses complex problems and has the potential to create significant social, technological, and economic impacts, it is becoming a mainstream destination for various types of investors. During our panel discussion, we will explore the unique opportunities and challenges presented by investing in deep tech, and the importance of the collaboration ecosystem.

Shaun Sanders

Managing Partner

VentureCraft, Inc.

Elena Contioso-Fleming

Regional Director South

EIT Digital

Dr. Ronald Weissman

Chairman, Angel Capital Association; Chairman, Software Group Band of ANgels

Angel Capital Association

Luis Ureta

Executive Vice President Europe

Globant

14 jun 15:20 - 15:40

20 min

AI for Future | Reserved stage 6 - Hall 25

Shaping the Future with AI: Microsoft's Blueprint for Tomorrow

The world around us is changing before our eyes. Organizations are transforming at an increasingly rapid pace, the engines of economic growth continue to evolve, and technological progress is at a crucial inflection point. But we are just at the beginning: generative AI will continue to impact our lives in ways we are only imagining. In this landscape of radical innovation, the opportunity to lead AI transformation is within reach.

Matteo Mille

Chief Sales Enablement & Operations

Microsoft Italia

14 jun 15:20 - 15:40

20 min

Content Creators | Open stage 24 - C.S. Hall

The power of communication: tackling sensitive topics on social Media with irony

In this interview, Arnold Cardaropoli explains how irony can transform difficult conversations into moments of connection. He will share his light-hearted and responsible approach with the audience to promote social awareness online through a fun and inclusive way of fostering dialogue on sensitive topics.

Arnold Cardaropoli

Creator

14 jun 15:20 - 15:40

20 min

Tech 4 Business | Open stage 11 - Hall 30

CDP in omnichannel strategy: the case of PittaRosso and SalesManago

We will explore how PittaRosso revolutionized customer interaction with its customer data platform (CDP) SalesManago. We will illustrate the integration of CDP into the company's omnichannel strategy, improving customer experience and optimizing marketing campaigns. A concrete example of how digitization can transform retail, increasing the effectiveness and personalization of communications.

Mattia Cesario

Senior Account Executive

SalesManago

Fulvia Caliceti

Marketing Director

Pittarosso spa

Andrea Bosetti

Digital Consultant

Boraso

14 jun 15:20 - 15:40

20 min

AI Tools & Services | Open stage 22 - Hall 25

Instant Talent Connect: AI-powered Live Interviews

Empowering the hiring process with real-time AI-driven job interviews. Introducing a cutting-edge software that seamlessly connects candidates and employers, enabling instant, personalized interviews. Harnessing the power of generative AI, Julia software evaluates candidate's skills in an accurate and fast way, avoiding scheduling hassles and lengthy screening processes.

Raffaele Forgione

Research And Development Manager

@ Wakala

14 jun 15:20 - 15:40

20 min

Innovation Showcase | Open stage 15 - Hall 30

Protect Your Business: Mistakes to Avoid and Successful Strategies in Digital Innovation

During the session, we will uncover common mistakes to avoid when launching a new business/project in digital innovation. Through practical cases and real-life examples, we will explore the best strategies for success. We will tackle some of the crucial aspects to focus on, such as mindset, marketing, digitalization, strategic business models, and operational processes. Take advantage of an educational session full of practical insights to make your startup "invulnerable" to threats.

Marco Schonhaut

Founder & CEO

Schonhaut Advisory

14 jun 15:20 - 15:40

20 min

Space Economy | MELODIA (CENTRO SERVIZI)

Access to Finance and Funding Possibilities

Join us for a practical exploration of startup funding hosted by one of the top Angel Investors in Europe! Learn about different funding sources like venture capital, angel investors, and crowdfunding, weighing their advantages and drawbacks to find your best match. Discover the importance of financial forecasting, revenue projection, and expense management in crafting a solid financial plan. Plus, gain insights into networking strategies and building lasting investor relationships. Don’t miss this essential guide to securing funding and driving your startup forward.

Alexandre Mencik

CEO of the Space Platform and Investor

EBAN Space

14 jun 15:20 - 16:00

40 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

BusinessMeetsPuglia

Simone Pantaleo

Employer Branding and Talent Acquisition Lead

OVS

Annalisa Lucarelli

HR Director

Deloitte Joint Venture

Luca Urban

Group Head of Enterprise solutions and Corporate Platforms

Pirelli

Tiziana Loporchio

Director of Talent Attraction & People Upskilling

FINCONS

14 jun 15:30 - 17:30

120 min

WMF Activities

Advisory Meeting

BIS - Bologna Innovation Square

14 jun 15:40 - 16:00

20 min

Book Presentation | Open stage 18 - Hall 26

HOEPLI - THINKING THE FUTURE: It Takes Courage - For a sustainable and inclusive company

Courage in the workplace is not a heroic and solitary gesture but can become an alliance, the courage of many. There is a new way of doing inclusive business, and Sara Taddeo will explain it to us, prodded by her interviewers. It's easy to talk about courage, but without concrete examples, one doesn't get far. In her book, Sara shares reflections, anecdotes, thoughts, conversations, ideas, models, opinions, stories, and even some tools. And, above all, courageous professional experiences. Because our courage always influences that of the people around us and, if well directed, it can become collective courage and social responsibility.

Sara Taddeo

Diversity Equity & Inclusion Manager

Boston Consulting Group

Susanna Pedone

Redattrice, digital content creator, moderatrice

Senza Filtro

Giuditta Bertoli

Editor

Casa Editrice Libraria Ulrico Hoepli S.p.A.

14 jun 15:40 - 16:00

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

Q&A "In and out the black box" di Alessio Pomaro

Alessio Pomaro

Head of AI

Search On Media Group

14 jun 15:50 - 16:10

20 min

Mainstage | Hall 29

Live Set

Santino Cardamone

Artist

14 jun 15:50 - 16:40

50 min

Knowledge Share | Open stage 16 - Hall 30

Pitch Session

Jan Hostaša

Head of R&D

Zenit Smart Polycrystals S.r.l.

Maria Rosaria Plutino

Co-founder, Scientific responsible

ATHENA Green Solutions Srl

Davide Serini

CTO

Flying DEMon s.r.l.

Mattia Calò

PhD & Founding Partner

RESISK srl

Calogero Montalbano

Progettazione Architettonica e Urbana CEO

BloKKo srl

Daniele Di Mauro

Sr R&D Engineer

Nextvision s.r.l

14 jun 16:00 - 16:20

20 min

Book Presentation | Open stage 18 - Hall 26

GENERATIONS IN COMPARISON - Marketing and communicating with five generations of users

Tell the truth: how many times have you listened to your boss thinking "Ok boomer" or looked at the young intern wondering if they knew how to do anything besides scrolling on their smartphone? Today, we are required to always be up to date or even ahead of the market, but the problem is that decisions are often made by people with different mindsets who are forced to collaborate. The risk that generational stereotypes may cause us to miss incredible opportunities is too great to be overlooked: on stage, Rachele Focardi, author of "Generazioni a confronto", will confront a Millennial and a Gen Z to help us understand how to avoid it.

Susanna Pedone

Redattrice, digital content creator, moderatrice

Senza Filtro

Giuditta Bertoli

Editor

Casa Editrice Libraria Ulrico Hoepli S.p.A.

Rachele Focardi

Founder/CEO

XYZ@Work

14 jun 16:10

Mainstage | Hall 29

Opening Session

Session 2 Day 2

14 jun 16:15

Mainstage | Hall 29

Beyond the boundaries of information: technology, ethics and the future of journalism in the digital era

Enrico Mentana

Journalist and Director

La7

14 jun 16:20 - 17:20

60 min

WMF Off

Creator Toolkit: everything you need to start creating content

This session will take place in the Open Stage 10 - Hall 30.

Andrea Ciraolo

Content Creator

Giorgio Taverniti

Tech Educator

Search On Media Group

14 jun 16:20 - 17:20

60 min

WMF Off

Digital minimalism, being consciously present online

"Minimalism" is the art of recognizing the strict necessity to live one's life authentically and consciously. Today more than ever, this mindset is essential, even when it comes to our relationship with technology. We spend much of our time with our heads bowed over smartphones, now a true and prolonged extension of our bodies and often our world. Thinking of our lives without the internet and social networks seems almost impossible today, yet until a few years ago, we managed to do so. As always, the right measure is in the middle: finding a healthy way to use these tools is possible, but it requires training to use them intentionally. During the talk, we will discuss how it is possible to change our relationship with technology, particularly with social media, thanks to the presence of guests who were among the first to experience minimalism in their lives.

This session will take place in the Open 11 - Hall 30.

Roberta Costantino

Digital Content Specialist & Social Media Manager

Personal brand

Monica Sperandio

Content Creator

The Sensitive Flower

Simona Vuono

Brand & Web Designer

Libero professionista

14 jun 16:20 - 17:20

60 min

WMF Off

AI revolution: How the role of education and publishing changes in the era of artificial intelligence

A roundtable on the epochal changes that will affect authors, educators, and publishers with the advent of generative AI.
This session will take place in the Open stage 22 - Hall 25.

Americo Bazzoffia

Professor, Journalist & Digital Trasformation Consultant

Consulenza & Formazione

Giorgio Ardigò

CEO & Co-Founder

H4D

Marylin Santaniello

Ghostwriter, Fondatrice e Sales Manager

Agenzia Sopralerighe

Michele Riva

CEO

ROI Edizioni

Stefano D'Errico

Presidente Regionale Lombardia

AsNALI

Serena D'Orazi

Rappresentante legale

Casa Editrice Serena s.r.l.

Fabio Brivio

Publisher

Apogeo Editore

14 jun 16:20 - 16:40

20 min

Data Valley | Open stage 20 - Hall 26

Emilia-Romagna Clust-ERs introduce themselves: goals, opportunities and ongoing activities

Silvia Spinelli

Communication officer

Clust-ER Turismo

Elisabetta Bracci

Manager

Clust-ER Innovate

14 jun 16:30

Mainstage | Hall 29

AI for Digital Strategy

Marco Quadrella

COO Consulting

Search On Media Group

14 jun 16:30 - 16:50

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

Interview with Monica Orsino

Monica Orsino

Sn Learning and Development Manager

Microsoft

Gabriele Benedetti

Digital Marketing Expert @Search On Media Group

14 jun 16:40

Mainstage | Hall 29

WMF Innovation Award: Accessibility & Tech

Cornel Amariei

Founder & CEO

.lumen

14 jun 16:45

Mainstage | Hall 29

Copilot: The AI That Can’t Make Coffee… Yet

In the rapidly evolving field of generative AI, Microsoft Copilot and other Generative AI Services have emerged as game-changers. Let’s explore how they differ from traditional AI technologies and how companies and professionals are leveraging them for transformative benefits.

Andrea D'Onofrio

Western Europe Data & AI Lead

Microsoft

14 jun 16:45 - 17:40

55 min

Knowledge Share | Open stage 16 - Hall 30

Pitch Session

Jacopo Corno

Head of Business Solutions

DEIX

Giusy Gaudino

Sr. Business Analyst

Hyntelo

Francesco Tansella

CEO

Olivia

Goffredo Guidi

Co-Founder

Aeffective

Michele Riccardi

Administrator & Founding Partner

Crime&tech srl

Ahmed Majdoub

Data Scientist

ICTLab.srl

14 jun 16:55

Mainstage | Hall 29

Startup Competition - La Finale

The 6 Startup Competition finalists will compete on stage: BaseTracK, Devengo, Barin Sports, Resilient X, Necture and Intuos. 3-minute pitches to wow the judges and win the grand final prize.

The largest International Startup Competition

14 jun 17:10 - 17:30

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

Q&A "AI for Digital Strategy" with Marco Quadrella

Marco Quadrella

COO Consulting

Search On Media Group

14 jun 17:25

Mainstage | Hall 29

Live Performance

Blauer

14 jun 17:30 - 17:35

5 min

Mainstage | Hall 29

Startup Competition Award Ceremony

The largest International Startup Competition

14 jun 17:35 - 17:55

20 min

Mainstage | Hall 29

Live Set and Talk

Manuel Agnelli

Singer and Frontman

Afterhours

14 jun 17:50 - 18:10

20 min

AI for Future | Reserved stage 6 - Hall 25

The Great Game of AI: The Geopolitics of Artificial Intelligence

In the tumultuous landscape of contemporary geopolitics, artificial intelligence emerges as the epicenter of an unprecedented contest. In this intricate scenario of global conflicts and shifting alliances, a crucial question arises: who leads the race for innovation? Who trails behind? And what roles do the European Union and Italy play in this strategic game? Let's delve into the power dynamics and geopolitical impacts in the era of AI.

Peter Kruger

President

Agrifood-Tech Italia

14 jun 17:50 - 18:30

40 min

Data Analytics | Reserved stage 7 - Pad 25-26 P1

Conversion System: what happens when CRO breaks down silos

How to manage the interdependence between elements such as UX, ADV, SEO, Social, Brand, and product using CRO as synergy. We will look at the detailed use of data analysis (and AI) and system thinking from the perspective of sustainable management

Federica Brancale

Business Analyst & Growth Strategist

Marketing Freaks

14 jun 17:50 - 18:30

40 min

Generative AI | Reserved stage 5 - Hall 25

Stable Diffusion Universe: Concrete Applications of Gen-AI for the Market

With the refinement of algorithms and a strong push from the independent research world, the Stable Diffusion universe expands day by day within the context of images, videos, and 3D, reaching anticipations of real-time visualization. The panel will demonstrate how these new approaches are already robust enough to become an indispensable collaborator from concept to final communication.

Michele Pio Di Pasquale

Creative Technologist | Consultant | Teacher | Communicator

14 jun 17:50 - 18:10

20 min

AI for Health | Open stage 23 - Hall 25

Generative Artificial Intelligence: Debunking False Myths and How It's Already Transforming the Professional World

We are witnessing a new era of profound and accelerated transformation, driven by technological innovation. From our unique vantage point, we offer a clear vision to decipher and understand how companies and professionals are adapting to harness the ongoing revolution.

Andrea D'Onofrio

Western Europe Data & AI Lead

Microsoft

14 jun 17:50 - 18:10

20 min

Book Presentation | Open stage 18 - Hall 26

The dark side of the hyperconnected reality

Refrigerators that do the shopping for us, cars that drive while we read a book, software that works for us. But also, televisions that listen to our conversations, algorithms that profile our tastes, spyware ready to sneak into our smartphones to steal our data. Digital transformation is changing our relationship with the world: "things" are becoming increasingly intelligent, bringing us a more comfortable life and endless opportunities, but also ever-new risks. And the possibility of controlling them, of course, albeit at the cost of gradually sacrificing our freedom. Are we really 'Watched and Happy"?

Marco Santarelli

Information Security and Intelligence Professor

14 jun 17:50 - 18:10

20 min

Legal Tech | BOLERO (CENTRO SERVIZI)

The pact with collaborators of web agencies: main issues and how to solve them to avoid being put at a disadvantage

In the dynamic world of web agencies, collaborations with freelancers and small agencies are daily and fundamental to remain competitive in the market. This speech explores the main issues of this win-win relationship, offering effective strategies to ensure a productive collaboration without legal risks or compromises on quality. Here's how to protect your agency and enhance shared work.

Antonino Polimeni

Lawyer & Founder

Polimeni.Legal

14 jun 17:50 - 18:30

40 min

Coding Front-end | Open stage 17 - Hall 30

Describe me this TypeScript: a thousand and one uses for decorators

Decorators in TypeScript represent a powerful yet often underestimated feature: (almost) everyone uses them, (almost) no one knows how they work. Discover with us what decorators are, how to use them, and how they can improve our codebase. We'll use real-world development scenarios and best practices to show you how to leverage decorators and unlock their full potential. As a bonus, we'll present an example of a library implemented using decorators in TypeScript

Piero Dotti

Tech Lead

Mònade

14 jun 17:50 - 18:30

40 min

Tech Policies and Communities | CONCERTO - OVERTURE (1PT. CENTRO SERVIZI)

Regulatory Evolution in the Era of AI: Perspectives for Digital Governance

Moderator: Camilla Rangoni
The panel will focus on the relationship between AI and legislation, starting with an in-depth look at the current legislative landscape, particularly in light of recent developments introduced by the EU. It will then delve into the role that Italian politics can play in facilitating the use of AI while simultaneously protecting the rights involved in its use.

Camilla Rangoni

Speaker

Geopolis

Sen. Marco Lombardo

Secretary of the European Union Policies Commission

Senate of Italian Republic

Giusella Finocchiaro

Full Professor of Private Law and Internet Law

Alma Mater Studiorum, University of Bologna

14 jun 17:50 - 18:10

20 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Future of Life on Planet Earth: Adapting to major challenges

In an era marked by rapid technological, climatic, economic and social transformations, the ability to adapt effectively becomes a critical skill for individual and collective success. We will explore how to develop and enhance this skill through education, continuous learning and adopting a mindset open to change, highlighting how people and organizations can thrive even in contexts of uncertainty and transformation. And we will better understand how Space Opportunity (from space economy for earth to space economy for space) can be a “sandbox” for the Future of the Planet Earth and a key ally in competitiveness and sustainability.

Aurora Chiste

Head of Strategy

ACTUAL

Adrien Villalonga

Senior Investment Associate

Big Idea Ventures

14 jun 17:50 - 18:30

40 min

Startup Stage | Open stage 14 - Hall 30

Future of Health : Pitch session selected startups

Digital health, Well being, Telemedicine, Healthcare supply, Patient Engagement, Medical devices, Fitness apps, Remote monitoring, Biotech, Ageing, Omics.

GeneSys Bio

Sestre

InSimili

BMPOD by Human Motor Patterns

LAIKA by AITEM

Myndoor

NanoAnalyzer by INTA

EVE BioFactory

Polly AI by Parrots

HAPDAY

Inclusio

14 jun 17:50 - 18:30

40 min

Advertising | Reserved stage 1 - Hall 26

A reasoned guide to the most innovative features of Google Ads

Let's analyze the most interesting full-funnel features of Google Ads to achieve increasingly diverse and challenging objectives.

Alessandro Terra

Senior SEM Specialist

Search On Media Group

14 jun 17:50 - 18:10

20 min

SEO | Reserved stage 8 - Hall 25-26 P1

Boosting website positioning and traffic through SEO pruning: the SoldiExpert case study

When a website experiences a decline in performance and it is suspected that outdated, poor-quality, or duplicate articles may be the cause... it's time to implement SEO pruning! But what exactly is it? And where do you start? During the speech, we will go through step-by-step the process to follow, showcasing the methodology applied to SoldiExpert, an independent financial consultancy website, and the results achieved in less than two years (+20,000 keywords ranked and +566% sessions).

Monica Brignoli

Senior SEO specialist

Fattoretto ROI Driven SEO Agency

14 jun 17:50 - 18:30

40 min

Social Media Strategies | Reserved stage 4 - Hall 25

Enjoy your weather. 3Bmeteo a multi-touchpoint strategy

We will present the new multi-touchpoint branding campaign of 3Bmeteo, the first Italian weather forecast portal. We will move from a new vision of the brand, demonstrating how every piece of content on every chosen medium (TV - WEB - SOCIAL - INFLUENCER MARKETING) must be built to achieve the company vision, which is not only to make reliable forecasts, but to allow all people to organise their time and fully enjoy every moment of their lives.

Riccardo Pirrone

Digital Strategist

kirweb

Edoardo Ferrara

Meteorologist & Editorial Manager

3bMeteo

Samuele Catanese

Social Media Manager

3BMeteo

14 jun 17:50 - 18:10

20 min

Content Creators | Open stage 24 - C.S. Hall

The birth of IroNadia_301

My experience of battling prejudice has caused sadness and anger. For years, I felt like a burden to others, but I've learned to accept myself. I've become an influencer with 1.5 million followers on TikTok, aiming to challenge disability-related stereotypes. I'm proud of my journey and hope to inspire others to overcome their own challenges

Nadia Lauricella

Content Creator

@ironadia_301

14 jun 17:50 - 18:30

40 min

Social Inclusion | Open stage 19 - Hall 26

Glasses for the Blind & Pedestrian Autonomous Driving AI

62 Billion EUR are spent each year for hand delivery on the last-mile of parcels.
Also, 500 Million EUR are spent for training just over 2,000 Guide Dogs each year, although there are more than 300 Million visually impaired individuals which could benefit from them.
Both costs have the same underlying issue: there is no Pedestrian Autonomous Driving AI which could automate these tasks, empower people with disabilities, or reduce labour cost.
During this talk, we will discuss about technology solving these issues, and the personal story of founding the company that solves them.

Cornel Amariei

Founder & CEO

.lumen

14 jun 17:50 - 18:05

15 min

TikTok | Reserved stage 9 - Hall 28

Discover TikTok Unlocked!

Valentine Leroy

Strategic Partnership Manager

TikTok Italia

Michela Lombardo

Social Media Manager

Search On Media Group

14 jun 17:50 - 18:30

40 min

Brand | Reserved stage 2 - Hall 26

Designing brand building today

When a brand speaks, it must take into account different stakeholders: from customers, to employees, to the community. We will look together at how to design a functional brand for all the even very different goals it is called upon to achieve today.

Alberto Collet

Head of Employer Branding Strategy

Beyond

14 jun 17:50 - 18:10

20 min

Climate Change | BANCA (CENTRO SERVIZI)

Adaptation: The Constructive Narrative of the Climate Crisis

One of the greatest challenges today is telling the story of the climate crisis to an audience that would love to close their eyes and turn back time. Out of fear or resignation towards the apocalypse that the media prophesize every day. So, how can we engage the audience? With solution journalism, a journalism that instills hope by reporting on solutions. This is how Adaptation.it was born, the webdoc that talks about territories, characters, and innovative projects that can change the world

Marco Merola

Giornalista e fondatore

Adaptation.it

14 jun 17:50 - 18:30

40 min

Retail | Reserved stage 3 - Hall 25

Retail is... omnichannel, phygital, unificato

Come mettere le persone al Centro nel retail? Un viaggio tra omnicanalità, phygital e commercio unificato, per trovare la quadra in un mondo sempre più circolare. Cosa ci insegna il passato? Di cosa dovremmo tenere conto nel futuro? Siamo davvero omnichannel o è un'utopia? Quali sfide devono affrontare le aziende prima di essere davvero ovunque?

Silvia Signoretti

Facilitatrice, Franchising Strategist, Speaker

Silvia Signoretti - Franchising Strategy

14 jun 17:50 - 18:10

20 min

Innovation Film Fest | WMF Stand - MALL

AI and Cinema: Only Beautiful Things

The best of international short films that combine animation and artificial intelligence, straight from the first and most important Italian film festival focusing on animation and innovation.

Giulietta Fara

Direttrice artistica

Rete DOC | 24Frame Future Film Fest

14 jun 17:50 - 18:10

20 min

Space Economy | MELODIA (CENTRO SERVIZI)

Space Exploration, Innovation, and Tech Transfer: How Can a Startup Revolutionize Space - and Earth?

Space is a challenging environment, especially for the human body, which is accustomed to vastly different conditions. To ensure that the future - and the present - of space exploration is promising and, most importantly, safe for human health, it is essential to develop innovative solutions. This is what REA Space is doing with EMSi, the first intravehicular suit capable of simulating gravitational force in microgravity conditions. But will its technology only benefit astronauts?

Giorgia Manca

Strategy & Growth Manager

REA Space

14 jun 17:50 - 18:20

30 min

Italy, EU and Global Diplomacy | CONCERTO - SUITE (CENTRO SERVIZI)

Investing in the Future: Finance and Public Policy for Technological Innovation

Moderator: Kevin Carboni

Technological innovation is fundamental to the economic future, requiring effective collaboration between finance and public policy. This talk will explore how financial institutions and government policies can come together to support and accelerate the adoption of advanced technologies. Legislative initiatives and budgetary policies aimed at fostering innovation will be discussed, along with national economic strategies to boost technological growth. In addition, the role of the European Investment Bank (EIB) in providing funding opportunities and solutions to support innovative companies will be examined. The talk will provide an overview of the synergies needed between finance, EIB and public policies to create an ecosystem conducive to technological innovation and economic progress.

Kevin Carboni

Freelance Investigative Journalist; Author

DeSmog; Lo Spiegone and Wired Italia

On. Ylenja Lucaselli

Member of the Budget, Treasury and Planning Commission

Chamber of Deputies

Fabrizio Morgera

Senior Investment Officer

European Investment Bank

14 jun 17:50 - 18:30

40 min

Digital Commerce & Marketing Services | Open stage 10 - Hall 30

Strategies and methods to overcome data blackout and invest your marketing budget wisely

The latest developments are a constant in the work of Digital Marketers: from "Cookiegeddon" (the restrictions on third-party cookies), to iOS tracking limits, to privacy-by-design systems and GDPR regulations. In this scenario, the question to ask is: "How to emerge from the data blackout and obtain accurate results?" In this speech, I will present you with a guide of tools and methods tested on SMEs and multinationals to definitively solve the tracking and data analysis issues of your campaigns.

Matteo Zambon

Co-Founder

@Tag Manager Italia

14 jun 17:50 - 18:10

20 min

Tech 4 Business | Open stage 11 - Hall 30

Google Ads in 2024 IN PRACTICE. Beyond Anglicisms and excessive technical jargon, the data that (still) truly matters

By analyzing over 1000 Google Ads accounts each year across various industries, with both high and low budgets and different goals (sales or lead acquisition), we realize that the key elements to check for a high-performing account are always the same. However, today the trend is to overuse third-party tools and collect too much data, losing focus on the metrics that make a difference. In a world where automation is increasingly present, analyzing less means analyzing better.

Matteo Collesi

Co-founder & CEO

Green Click Media Italia srl

14 jun 17:50 - 18:10

20 min

AI Tools & Services | Open stage 22 - Hall 25

Canonical: 20 years of leadership in open source software and the uncertain future of AI

Having reached its 20th year of operation, Canonical stands as one of the most significant companies in the world of open source software. Through infrastructure solutions based on the Ubuntu platform, Canonical has provided millions of users with access to fully supported enterprise-ready applications and played a crucial role in the development of cloud computing IT. The current evolution of information systems towards increasingly pervasive AI raises now issues of truly crucial importance. Among them, perhaps one is almost dramatic: in a world where many decisions could be made by algorithms, how can we control them? How are they created, where do they run? What are the technologies involved? And ultimately, who is in command?

Mauro Papini

EMEA Channel Director

Canonical

14 jun 17:50 - 18:10

20 min

Knowledge Share | Open stage 16 - Hall 30

Presentation of Activities and Matches

Wrap up of Match Mixer: presentation of the matches and the results of the gamification activity in the Expo Area of Netval & KS.

Alessandro Anglani

FOUNDER & CEO

CHRONES SRL

14 jun 17:50 - 18:10

20 min

Innovation Showcase | Open stage 15 - Hall 30

3D Design with Artificial Intelligence

Artificial intelligence is set to revolutionize numerous sectors, including the creation of three-dimensional models. Discover how, in the field of design, it's possible to transform a hand-drawn sketch into a 3D model, reducing time, costs, and errors

Vincenzo Tartaglia

CEO & Founder

Thinkative

14 jun 17:50 - 18:30

40 min

Data Valley | Open stage 20 - Hall 26

Labs calls ad es Cyber Security, Digital Twin and open platforms: new development approaches for companies

Marcello Ballanti

Ricercatore

T3LAB - Progetto CRI4.0

Giuseppe di Modica

Professore

UniBo - Progetto RESIST0

Filippo Poltronieri

Assistant Professor

Progetto DISSEM

Giulia Cervone

Communication Specialist

Clust-ER Innovate

14 jun 17:50 - 18:10

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

Female STEM skills: the Puglia model for closing the gender employment gap

The gender employment gap is a global challenge in all sectors and particularly in STEM (Science, Technology, Engineering and Mathematics). Why is it important to address it from a sustainable economic development perspective? What challenges do women face from an early age? Training, awareness raising, networking and matching with businesses can be the key to overcoming them. From Puglia comes a replicable model of enhancing and attracting female talent in STEM and ICT fields.

Gaia Costantino

Presidente

Puglia Women Lead

14 jun 17:55

Mainstage | Hall 29

Lotta alle Mafie

Giuseppe Lombardo

Prosecutor at Court of Reggio Calabria

14 jun 18:05

Mainstage | Hall 29

Fighting Mafias (Title Soon Online)

Carlotta Vagnoli

Author and Radio presenter

14 jun 18:10 - 18:30

20 min

AI for Future | Reserved stage 6 - Hall 25

A Master Class in Procuring High-Risk AI Solutions

Opportunities and risks tend to comingle in high-risk AI systems. Appropriate governance is essential to mitigate potential harms and achieve ROI objectives. This session is a Master Class in best practices across the entire procurement lifecycle -- to identify risks, develop practical mitigation strategies, and implement reasonable risk controls -- to ensure we purchase and deploy safe and responsible AI systems that deliver on their claims and promises.

Cari Miller

Founder / Principle Researcher

Center for Inclusive Change

14 jun 18:10 - 18:30

20 min

Book Presentation | Open stage 18 - Hall 26

FRANCOANGELI @ FUTURE Reputation: the risks of Content Creation in the Infosphere

Daniele Chieffi

Journalist, communicator, reputation manager, lecturer. Founding partner of Bi Wise. Ceo The Magician

NoaCom

Valentina Martinelli

Moderatrice

Libri di Marketing

Stefano Chiarazzo

Advisor, Docente e Coach di reputazione digitale. Founder & Managing Director

Pubblico Delirio

14 jun 18:10 - 18:30

20 min

Legal Tech | BOLERO (CENTRO SERVIZI)

The Price of Information: between Paywalls and User Privacy

In the speech, the perennial question of "Subscriptions or Profiling" used by online newspapers in the context of paywalls and profiling cookies will be discussed. It will explore how the balance between user privacy and economic sustainability of publishers is influenced by the GDPR, and new subscription strategies proposed by companies will be evaluated in light of guidelines issued by the EDPB.

Angela Lo Giudice

Avvocato e co-fondatrice

Polimeni.Legal

14 jun 18:10 - 18:30

20 min

Content Creators | Open stage 24 - C.S. Hall

Communicating through videos. Video and identity: how to find your visual style to communicate effectively

Through my personal journey, from the moment I embraced my authenticity to how I brought my identity into my videos, we will see how to find the right balance between individual expression and audience appeal. Discover how videomaking can become a personal art form that sets you apart in your niche. Creating videos in line with your own tone of voice can make all the difference

Sarah Pandolfini

Videomaker, video strategist, content creator

@sarahinprimopiano

14 jun 18:10 - 18:30

20 min

TikTok | Reserved stage 9 - Hall 28

TikTok Creative Exchange: creativity as the engine of performance

TikTok Creative Exchange helps advertisers find the perfect match with creative specialists to create natural-looking ad campaigns. WWF and Booster Box developed a full funnel communications strategy, from brand awareness to conversion, using content designed to bond with audiences and achieve their goals. Collaboration with TikTok and Mambo Production turned creative vision into reality, capturing attention through various formats and storytelling techniques, achieving surprisingly effective results.

Luisa Centro

Agency Partner Manager

TikTok Italia

Marica Fachin

Digital Manager

WWF Italia

Tommaso Ricci

Managing Director

Mambo

Mara Cavalleri

Senior Media Ops Specialist

Booster Box

14 jun 18:10 - 18:30

20 min

AI for Health | Open stage 23 - Hall 25

Artificial Intelligence and the Impact of Fake News in the Health World

When we think of the light and dark sides of the force, we are immediately transported into a cinematic dimension where the dualism between good and evil is narrated in a simplified scenario in which it is easy to identify the good from the bad. One might then ask what this introduction has to do with artificial intelligence and the Health world. Well, although it is highly discouraged, often the first contact with information regarding health is through the internet, with all its pros and cons. The widespread dissemination of fake news related to the health world, for example, projects us into a dualistic dimension of maximum trust or high hesitation towards the healthcare system. Moreover, so-called fake news can be more plausible if generated by AI. The statistics are clear: these have fueled doubt and suspicion towards healthcare systems worldwide. In this intricate world of news, where it is not always easy to distinguish the good from the bad, it is always artificial intelligence that can play the role of an antidote to counter increasingly sophisticated disinformation systems. The circle closes, therefore, leading us to a true opposition between two forms of AI in the Health world.

Alessandro Bruno

Senior Assistant Professor (Tenure-Track) in Computer Science

Università IULM

14 jun 18:10 - 18:30

20 min

Innovation Film Fest | WMF Stand - MALL

Tech Tales: stories of invisible innovation and creativity in digital cinema professions

It has been estimated that the number of vfx artists in the world is between 32,000 and 117,000. In the credits of the most popular blockbusters, the number of artists per film ranges from 300 to 1,700 artists, as in the case of Avatar 2. In an increasingly digital universe, why is VFX still known so little? We will discuss that with Francesco Grisi, CEO of Effetti Digitali Italiani, who will guide the audience behind the scenes of cinema, which has always been illusion and magic, but today, thanks to technology, pushes its boundaries even further.

Francesco Grisi

CEO

EDI Effetti Digitali Italiani

14 jun 18:10 - 18:30

20 min

SEO | Reserved stage 8 - Hall 25-26 P1

Positioning in the ASO World: The Vincitu Case

The ASO world is constantly evolving, especially across various sectors ranging from finance to online betting. In this presentation, we will quickly analyze the global and Italian market, focusing on strategic and operational activities in collaboration with Vincitu for the online betting sector.

Emanuele Arosio

Digital & SEO International Advisor - ASO Specialist - Seo & Digital Sales Leads

Emanuele Arosio

14 jun 18:10 - 18:30

20 min

AI Tools & Services | Open stage 22 - Hall 25

IDI, the GenAI solution developed by PwC for individual productivity

Instant Document Interaction is the Artificial Intelligence tool developed by PwC Italy that securely increases individual efficiency and productivity by simplifying work. Adopted in more than 50 countries, it is a modular system designed to meet the specific needs of companies, offering customized solutions to optimize processes and improve results. IDI enables people to safely and consciously approach the potential offered by GenAI, making interaction a smooth and collaborative experience.

Anna Elisabetta Ziri

Senior Manager

PwC Italia

Andrea Apicella

Senior Associate

PwC Italia

14 jun 18:10 - 18:30

20 min

Tech 4 Business | Open stage 11 - Hall 30

AI: ally of e-commerce against returns

Imagine a world where online shopping is simple and secure, without the fear of returns and waste. Thanks to artificial intelligence, this future is closer than ever. In this short presentation, we will analyze the main problems of e-commerce and how the application of artificial intelligence can solve them. In particular, we will see the fashion sector where most returns come from a misinterpretation of sizes. What if we no longer needed size guides?

Mattia Kozianowski

Founder & CTO

Tidycode SRL

14 jun 18:10 - 18:30

20 min

Innovation Showcase | Open stage 15 - Hall 30

Investment Visions: Strategies and Perspectives for the Future

This fireside chat is an unmissable opportunity for anyone interested in gaining a better understanding of the investment landscape and finding out how industry leaders think and operate. Attendees will have the opportunity to ask questions and gain valuable insights directly from the experts driving some of the industry's most dynamic and strategic investment decisions.

Anna Hladirevska

Head of Digital products

EVA

Pascal Frederic

Global Head of Growth

SAP

Federico Travella

FOUNDER & EXEC CHAIR

NOVICAP

14 jun 18:10 - 18:30

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

In the sign of inclusion: the wheelchair for the disabled of the future is limitless

It is time to unveil the wheelchair of the future that will revolutionize micromobility: the only one to fulfill the wishes of the disability world. The idea of Limitless Device was born from the meeting of disability, design, technological innovation, medical research, and sustainability, with the aim of designing medical devices based on the real needs of people with disabilities or reduced motor functions.

Lorenzo Falangone

Limitless Device

14 jun 18:15

Mainstage | Hall 29

Qualità dell'informazione ai tempi del digitale e dell'intelligenza artificiale

Milena Gabanelli

Journalist

14 jun 18:20 - 18:40

20 min

Future of Open Innovation & VC | Open stage 13 - Hall 30

Investment Visions: Strategies and Perspectives for the Future

This fireside chat is an unmissable opportunity for anyone interested in gaining a better understanding of the investment landscape and finding out how industry leaders think and operate. Attendees will have the opportunity to ask questions and gain valuable insights directly from the experts driving some of the industry's most dynamic and strategic investment decisions.

Lucyna Szaszkiewicz

CEO & Co-Founder

1Strike.io

Magdalena Chalas

Investment Manager

Elevator Ventures

Magdalena Stachyra

CEO

The Lublin Science and Technology Park

Gerald Müller

Senior Advisor

Elephant & Castle Capital GmbH

14 jun 18:30 - 19:30

60 min

Mainstage | Hall 29

Live Concert

Gaia

Artist

15 jun

Mainstage | Hall 29

Co-Hosting

Cosmano Lombardo

Chairman

WMF - We Make Future

Veronica Maffei

Tv Journalist

Alessandro Masala

Content Creator

15 jun 09:00 - 09:10

10 min

Startup Stage | Open stage 14 - Hall 30

Briefing Innovation Ecosystem

Giuseppe Oppedisano

Chief Innovation Officer

Search On Media Group - We Make Future

15 jun 09:10 - 09:20

10 min

Startup Stage | Open stage 14 - Hall 30

Opening

Presentation of the day's program by the WMF team

Giuseppe Oppedisano

Chief Innovation Officer

Search On Media Group - We Make Future

15 jun 09:20 - 10:00

40 min

AI Marketing | Reserved stage 5 - Hall 25

The State of AI for Marketing and Business

We are at the dawn of the most profound technological shift in human history. AI is changing everything about how we communicate, sell, learn, teach, design products, start and grow businesses, hire and develop talent, manage tech stacks, build strategies, allocate resources, and drive performance. Big tech is battling for AI supremacy, while pouring billions into AI infrastructure, models, and applications. AI startups are building tools that can generate text, images, videos, audio, and code. Businesses are scrambling to evolve and innovate. Entrepreneurs are emerging from everywhere to launch AI native companies that will disrupt industries. AI is creating boundless opportunities, while sowing chaos and uncertainty in society. And this is the least capable AI we will ever know. Come explore what’s possible with Paul Roetzer, a leading AI author, entrepreneur and speaker. You’ll learn what matters now to your company, and consider what may come next.

Paul Roetzer

Founder & CEO

Marketing AI Institute

15 jun 09:20 - 09:40

20 min

AI for Future | Reserved stage 6 - Hall 25

In a rapidly changing world, the non-profit sector faces unprecedented challenges but also unique opportunities thanks to the digital revolution. This talk is an exploratory journey into the heart of how artificial intelligence can also be an impact player. This session offers an overview of innovative projects that are already making a difference, illustrating practical strategies and visions for the future that can be adopted by organisations of all sizes.

Michela Taccheri

Head of Digital & Innovation

Save the Children Italia

Barbara Bellisari

Mass Marketing Head of Division

Save the Children

15 jun 09:20 - 10:00

40 min

SEO | Reserved stage 8 - Hall 25-26 P1

Outcomes of Google's 3-Month Long 2024 Core & Spam Updates

Google launched the longest, and one of the most significant updates in its history starting in March 2024. Learn about what Google was hoping to tackle with these updates, what actually happened, who won and lost and how site owners should respond to this brand new SEO landscape.

Lily Ray

VP of SEO Strategy and Research

Amsive Digital

15 jun 09:20 - 09:40

20 min

Ethics & AI | Open stage 16 - Hall 30

Artificial Intelligence, HR and ethics: what future of work for people?

The deep changes triggered by AI require a rethink of the - central - role of people within the organization. The ethical, transformative and cultural impacts cannot be neglected and require the evolution of the Human in the Loop logic towards more human and inclusive technological models. Through trends, reflections, case studies we will understand how AI can properly improve the role of people in the company.

Stefano Besana

Partner | Human Capital

Deloitte Consulting

15 jun 09:20 - 10:00

40 min

Back-End & Cloud | Open stage 17 - Hall 30

The MariaDB Evolution: Just a Fork of MySQL?

MySQL and MariaDB are two of the most important open-source players in the database world. But MariaDB is MySQL with a different name… or is it? During this talk, you will learn the history of MySQL and MariaDB-including interesting details that only a few know! You will also dive into technical features like storage engines, columnar storage, proxies, automatic failover, high availability, change data capture, NoSQL compatibility, and more!

Alejandro Duarte

Developer Relations Engineer

MariaDB plc

15 jun 09:20 - 09:40

20 min

Impact to Business | Open stage 13 - Hall 30

Places as commodities for human development.

Keynote

Giovanni Teneggi

Esperto di Imprese Cooperative e Comunitarie

15 jun 09:20 - 10:20

60 min

Startup Stage | Open stage 14 - Hall 30

Future of Life on Planet Earth : Pitch session selected startups

Climate Change & Decarbonization, Space tech - downstream; Water consumption and sanitation, Waste to resource, Reuse of products, IOT based & AI powered smart waste management, Bio based materials, Remanufacturing, Traceability, Bees preservation, Circular economy

FAST Aerospace

LUNAR CARGO

Astroteq.ai

WeavInsight

HER

Preinvel

FLOWER IN A TEST TUBE

StratoFutures by Involve Space

Up2You

HEAD by Airizon

ReValue by Circular Technologies

Catalyco

15 jun 09:20 - 09:40

20 min

Social Media Strategies | Reserved stage 4 - Hall 25

To each his retargeting. 6 tips geared toward increasing conversion on the Meta platform

Angelo Marolla

Social Media Specialist

Search On Media Group

15 jun 09:20 - 10:00

40 min

Influencer Marketing | Reserved stage 2 - Hall 26

Influence Marketing in the Wave of Change: The New Regulatory Framework and Consumer Perception

The 'Pandoro-gate' shook Influence Marketing, sparking debates on transparency and ethics. The Agcom Guidelines raise crucial questions on Brand Safety practices, offering challenges and opportunities in the sector. However, despite the ambiguous communication between influencers and brands, consumer trust remains strong, without compromising the authenticity of endorsements

Chiara Dal Ben

Marketing & Communication Director

Uniting

Rosario Magro

Co-Founder & COO

FLU

15 jun 09:20 - 10:00

40 min

Environmental Transformation | CONCERTO - VIVACE (1PT. CENTRO SERVIZI)

Satellites, AI, digital twins and reality augmented reality for weather data

Moderator: Michela La Pietra

In collaboration with RAI Pubblica Utilità

Michela La Pietra

Deputy director

RAI Pubblica Utilità

Andrea Portante D’Alessandro

Offer and Services Manager

RAI Pubblica Utilità

Ten. Col. Guido Guidi

Air Force, National Center for Aerospace Meteorology and Climatology

Carlo Cacciamani

Director

Italia Meteo

Gabriella Scipione

Head of Data Management & Analytics

CINECA HPC - High Performance Computer

Stefano Natali

Managing Director and Space Business manager

MEEO srl

Thomas Geenen

Technology Partnership Lead

Destination Earth Compute Department - ECMWF, European Centre for Medium-Range Weather Forecasts

15 jun 09:20 - 10:00

40 min

Edutech | MELODIA (CENTRO SERVIZI)

Agents of Education: Using Generative AI to build agents to support teaching and learning at different levels of education

Generative AI prompting is not one-directional but?can allow interactions with third parties.?It can be used to create agents that can support the teaching and learning of learners on your behalf. In this talk, I will discuss how through the use of simple prompting a specialised agent persona can provide teaching and learning support on behalf of parents. Similarly, it can be used by teachers to provide learning outside of the classroom. These agents can?function by interacting with learners specifically around your requests, by teaching them things parents and teachers want them to learn, and by reporting back to you about every conversation they have had with the learner. We?created an agent using the LLM OIMISA-7B.?I will elaborate on this through studies I have conducted with teachers and parents respectively.?The agent was designed to be a conversational Teddy bear that is a study buddy for children who plays with children and in-between play engages them with activities, talk, and learning, as per the prompt request of their parents. All of this without the child feeling like it is an enforced activity. It also reports back to the parent or teacher so that they can get the information needed to personally, or through the agent, further support and engage the learner at a highly personalised level. Finally, I will talk about the importance of building specialised language models, in contrast to using generalised models, to power such agents especially for vulnerable groups like young children, and end the talk by showing our framework to build such agents with a focus on discussing how it can be used for different levels of education.

Pauldy Otermans

COO and Head of Research AI in Education at OIAI by Otermans Institute

OIAI | Otermans Institute

15 jun 09:20 - 10:00

40 min

WorkTech Policies | CONCERTO - SUITE (CENTRO SERVIZI)

E-sports and Work: virtual competition, new game strategies and digital advancement

Moderator and Speaker: Alessio Crisantemi
In collaboration with EsportsMag.it
The panel will explore the impact of e-sports on the job market, discussing new opportunities in event management, multimedia production and digital marketing. Career challenges and prospects will be explored, as well as ethical and social implications such as mental health and equitable access in the industry.

Alessio Crisantemi

Director

EsportsMag.it

Vittorio Andrea Vaccaro

Vice President; Scientific Director

CONI Emilia-Romagna; Regional School of Sport

Emanuela Maio

Researcher

University of Parma

Alberto Simonetti

Policy & Public Affairs Manager

IIDEA Association

Simone Mingoli

Co-Owner & CEO

DSYRE

Federico Brambilla

President & co-Founder

Exeed

15 jun 09:20 - 09:40

20 min

Content Creators | Open stage 24 - C.S. Hall

How an ordinary profession becomes extraordinary

The speech will explore how the conscious and consistent use of social media, particularly Instagram, LinkedIn, and TikTok, has transformed my traditional professional studio into a completely digital reality. I will emphasize simple tools that are accessible even to non-experts, enabling the creation of engaging pages. Together, we will discover how even the most "technical" topics can become captivating and attractive to the audience.

Sabrina Grazini

Divulgatrice del diritto del lavoro e Content Creator

15 jun 09:20 - 09:40

20 min

Future of Entrepreneurship | Open stage 11 - Hall 30

The Unobravo Revolution: When Mental Well-being Becomes the New Normal

"Creating a world where taking care of one's mental health is considered normal."
It is with this vision that Unobravo was born, and its revolution began. Through our story, we will narrate the unique case of a successful company that is leading the innovation in the online mental health sector, placing people at the center and breaking down every taboo. A "gentle revolution" with a strong economic and social impact: together, we will delve into how one becomes a leader of change through a forward-thinking vision, authentic storytelling, listening to people, and continuous pursuit of excellence. An engaging story, made of humanity, technology, and the future. And you, are you ready to change the world with us?

Angela Sansone

Head of Marketing

Unobravo

15 jun 09:20 - 09:40

20 min

E-Sports & Gaming | Open stage 21 - Hall 25

Feeding Diversity, Sustainability, and Education through Videogame Activism

The future of video games is not just entertainment, but also an opportunity to shape a more inclusive and sustainable world. With a growing commitment to inclusion, games are becoming increasingly accessible, reflecting the diversity of the real world. The industry is also addressing environmental challenges, seeking more eco-friendly practices. Looking ahead, the connection between education, inclusion, and sustainability in gaming offers a unique opportunity to positively influence society. Through innovation, we can transform gaming into a driver of positive change

Micaela Romanini

Fondatrice

Women in Games Italia

15 jun 09:20 - 10:00

40 min

Innovation Showcase | Open stage 15 - Hall 30

Startup Africa

Building a brighter tomorrow for Africa through initiatives designed to equip young minds with the skills and mindset needed to drive economic growth, create jobs, and transform their communities.

Andrea Censoni

Co-Founder

BeEntrepreneurs & Startup Africa Roadtrip

Berabose Aline Joyce

CEO

LUNA

David Marriott

CEO & Founder

Ubuntu Education HUB

Kelvin Odoobo

CEO & Founder

Shambapro

Franc Kamugyisha

Founder & CEO

Ecoplastile Limited

Patrick Ntwari

Director of Hardware Engineering

SLS Energy

15 jun 09:20 - 10:00

40 min

Data Valley | Open stage 20 - Hall 26

AI for the Future of Medicine

Barbara Martelli

Tecnologo

INFN Spoke 8 Centro Nazionale ICSC

15 jun 09:20 - 09:40

20 min

WMF Activities

Startup Africa Roadtrip

Building a brighter tomorrow for Africa through initiatives designed to equip young minds with the skills and mindset needed to drive economic growth, create jobs, and transform their communities.

Startup Africa Roadtrip

15 jun 09:20 - 10:00

40 min

Video Marketing | Open stage 10 - Hall 30

Why Don’t Corporate Podcasts Work?

Tutti guardiamo video podcast e parliamo di podcast: non si parla di nient'altro che di podcast e vodcast, ormai. E molte aziende si stanno interrogando sulle opportunità che questo formato rappresenta per loro. Alcune stanno testando, sperimentando, sondando il terreno, ma i risultati quasi sempre stentano ad arrivare. E l'economia attorno a questo mercato non parte, non cresce, non scala. Ci siamo posti le giuste domande su come utilizzare questo strumento per fini di marketing? Proviamo a farlo insieme, e a darci qualche risposta, in un workshop firmato Wtlk.

Michele Polico

Founder

Wtlk

15 jun 09:20 - 09:40

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

Game Design per il Community Building

Creating community can be a strategy game with the goal of connecting nodes and resources. Growth and cohesion become trophies to be unlocked, people and skills become quests to level up, territory difficulties are the bosses at the end of each area you venture into. Let us discover together the possibilities that game design can bestow on local communities.

Gianluca Bovio

Presidente

Giocatori Senza Frontiere APS

15 jun 09:40 - 10:00

20 min

Social Media Strategies | Reserved stage 4 - Hall 25

Creating and Managing Social Channels for Public Administration: Cases and Solutions, Crisis Management, Integration with AI

The presentation will explore the innovative world of managing social channels for Public Administration (PA). Through the analysis of practical cases and implemented solutions, it will be illustrated how PAs can use social media to enhance institutional communication. Special attention will be given to the challenges faced during crises and the strategic integration with Artificial Intelligence, highlighting how this synergy can optimize institutional responses, ensuring efficiency and transparency.

Tony Siino

Communication specialist

AgID

15 jun 09:40 - 10:00

20 min

AI for Future | Reserved stage 6 - Hall 25

What is Quantum Computing and why it is important... even for AI applied to Finance!

This talk aims to provide a brief introduction to Quantum Computing, explaining why it is necessary to overcome the limits of classical computer science, highlighting the differences between ordinary bits and quantum bits and providing an overview of some possible use cases of interest in AI applied to the financial services sector.

Davide Corbelletto

Quantum Technology Specialist

Intesa Sanpaolo

15 jun 09:40 - 10:00

20 min

Book Presentation | Open stage 18 - Hall 26

Make peace with power: understanding organizations as they are, not as we would like them to be

The power does not enjoy a good reputation. Statements like 'less power and more leadership' and pre-packaged recipes on how to lead a group fill books and articles. However, the reality of organizations is quite different. Power exists, indeed. The meeting is dedicated to this unwelcome guest, to understand how it operates, to conquer it when necessary, and to exercise it effectively. Because playing the game of power is the most practical way to make things happen

Luca Baiguini

Professor of People Management at Polimi GSoM

POLIMI School of Management

15 jun 09:40 - 10:20

40 min

Impact to Business | Open stage 13 - Hall 30

HUBitat Network: an inclusive ecosystem for a new workforce.

An "alliance for the future" that will act to continuously engage the networks and ecosystems supporting professional training, entrepreneurial innovation, and job creation.

Marco Lotito

Innovation Manager | Rete Hubitat

Search On Media Group PAV. 30

Valerio Cascia

presidente

Visit Borgo Salemi

Francesco Serravalle

Founder

CoworkingSA - Salerno

Fabio Carrera

Presidente

SerenDPT srl - MIT DesignX Venice

Andrea Pericoli

Innovation Analyst Specialist

DROMEDIAN - Chieti

Maurizio Orgiana

Direttore DMO Budoni Welcome - CEO Cadossene - Referente HUBitat per la Sardegna

HUBitat Budoni Welcome

Pietro Adamo

Coworking Manager

MultiCO - Verona

Chiara Maria Di Clemente

CMO

MONACI DIGITALI SRL

15 jun 09:40 - 10:00

20 min

Content Creators | Open stage 24 - C.S. Hall

The importance of following one's passions and how digital tools can help us

In this talk we will explore how pursuing one's passions is essential to personal and professional well-being. We will discuss how digital tools, from social media to online learning platforms, can expand opportunities, facilitate global connections, and provide valuable resources for turning passions into successful careers.

Isabella Fabbri

Content Creator

Hopebelle

15 jun 09:40 - 10:00

20 min

Ethics & AI | Open stage 16 - Hall 30

Tech for Humanity: Leading with Ethics to Shape a Brighter Future

With a career devoted to balancing progress and ethical responsibility, Luana advocates for technological humanism. She emphasizes the necessity of ethical leadership in the tech industry, highlighting the imperative to uphold human values while harnessing technology's potential. Luana delves into the opportunities and risks of AI, showcasing its potential to enhance decision-making while cautioning against its dangers, including data bias and privacy violations. She presents a framework for ethical AI development, focusing on areas such as data management, legal frameworks, collaborative innovation and investments in digital literacy. She concludes with a call to action, urging individuals to envision a future where technology and ethics harmonize to serve the common good.

Luana Lo Piccolo

Global AI Governance Law and Policy Expert

15 jun 09:40 - 10:00

20 min

Future of Entrepreneurship | Open stage 11 - Hall 30

Soon Online

15 jun 09:40 - 10:00

20 min

E-Sports & Gaming | Open stage 21 - Hall 25

Roblox Branded Experiences: The Must-Have for Brands Looking to Engage the Family Audience

Let's explore how the most influential brands tackle the new challenges of the industry with cross-channel digital strategies that leverage experiences on Roblox. The Roblox platform allows for the creation of advergames, contests, and educational experiences with gamification that engage an audience ranging from 9 to 50 years old. We delve into the best practices, case studies, and KPIs of the top brand activations offered by this new channel.

Lara Oliveti

Imprenditrice | Co-founder di Melazeta srl | TEDx Speaker | Unstoppable Women | Delegato Filiera Digital e Membro del Consiglio Generale Confindustria Emilia

CEO @Melazeta srl

15 jun 09:40 - 10:20

40 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

Artificial intelligence: use cases in Puglia

Regione Puglia ha aggiornato la propria Agenda digitale. Con #PugliaDigitale2030, ha avviato il percorso per costruire una cornice di riferimento finalizzata ad indirizzare le varie iniziative regionali da finanziarie con i fondi a disposizione e creare le migliori condizioni per lo sviluppo digitale della società, rafforzando le opportunità di crescita economica, tecnologica e sociale, in perfetta coerenza con la S3 regionale e la strategia #mareAsinistra. Nel corso dell'evento saranno presentati alcui casi d'uso dell'intelligenza artificale a cura della società in-house InnovaPuglia nell'ambito della strategia regionale.

Daniela Manuela Di Dio

EQ Progetti strategici e tecnologie per lo sviluppo economico

Dipartimento Sviluppo Economico - Regione Puglia

Marcello Marangio

Responsabile dell'Ufficio Business Intelligence

InnovaPuglia S.p.A

Domenico Morgese

Project Manager Officer della Divisione IT

INNOVAPUGLIA

Luca Cicinelli

Responsabile dell'Ufficio Procedimenti e Socioeconomia

InnovaPuglia S.p.A.

15 jun 10:00 - 10:20

20 min

Tech for No Profit | BANCA (CENTRO SERVIZI)

StreamingTuesday, 24 Hours of Solidarity Live Streaming

Gamers, streamers, and content creators are coming together for 24 hours of solidarity live streaming with the goal of actively engaging and raising awareness among viewers about the importance of giving. The event includes gaming sessions to support a fundraising campaign for a non-profit organization and "Quattro Chiacchiere" (Four Chats) to engage with their community. The aim is to promote the importance of acts of generosity and solidarity, especially among younger generations.

Federico Caiulo

Project Coordinator

Fondazione AIFR

15 jun 10:00 - 10:20

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

We live in a brave new world of cyber attacks, state-sponsored hacking and global instability fueled by (cyber and not) wars; perimeter security is just not up to the task of securing the modern digital infrastructure.
Zero Trust Security Model assumes that an enterprise-owned environment is not different or trustworthy than any non enterprise-owned environment. In this paradigm, an enterprise must assume no implicit trust and continually analyze and evaluate the risks to its assets.
We will show how we can simply and scalably implement new ways to perform the necessary steps towards achieving perfect zero-trust architecture, and what entails for operations and development.

Alessandro Vozza

CNCF Ambassador & Platform Advocate

15 jun 10:20 - 11:00

40 min

Google Innovations | Reserved stage 1 - Hall 26

How to prepare for a world without cookies?

We're in a pivotal moment for advertising. Advances in AI are unlocking new capabilities and opportunities for marketers, just as legacy technologies like third-party cookies and mobile device identifiers, are going away, and consumers are asking for more transparency and greater control over how their data is being used. As an advertiser, you need to adapt to this new reality as soon as possible. In this session I will explore our cutting-edge AI solutions and privacy-first products designed to help you thrive in this new era of advertising.

Artur Mosiak

Regional Senior Product Lead, Privacy Measurement

Google

15 jun 10:20 - 11:00

40 min

Influencer Marketing | Reserved stage 2 - Hall 26

Influencers are Dead, Long Live Influencers!

How are Influencers faring in a Post-Pandoro-Gate World? Are they still relevant for brand communication? In this talk, I will provide my perspective on the role of influencers in society and their ability to shape public opinion and consumer habits. I'll present insights and empirical evidence on how, in a world where politics, religion, and brands increasingly struggle to resonate with their audience, influencers remain the only viable option to achieve this goal. Denigrating and attempting to regulate this phenomenon with outdated dynamics serves no purpose, except to generate confusion on the matter.

Michele Pagani

CEO

Flatmates SRL

15 jun 10:20 - 11:00

40 min

Social Media Strategies | Reserved stage 4 - Hall 25

And After Negative SEO, Here Comes Negative SMM!

Elena Farinelli

Libera professionista

Io Amo Firenze

15 jun 10:20 - 11:00

40 min

Tech for No Profit | BANCA (CENTRO SERVIZI)

Donate 3.0 X Edition - The future of donation in Italy

Donate 3.0 is the annual observatory that measures how widespread the donation phenomenon is among the Italian Internet population, analysing their habits and attitudes. Who donates, how much they donate, to whom they donate, how they donate, an analysis of drivers and barriers to donation. For this edition, in the face of the ongoing technological evolution, the observatory also analyses the challenges and tools at the service of non-profit organisations, from data analysis to artificial intelligence. To complete the report, a brief look at the data and trends emerging from the analysis of crowdfunding campaigns active on Rete del Dono.

Aldo Lubrani

Digital Fundraiser Specialist e Project Manager

Rete del Dono

15 jun 10:20 - 10:40

20 min

AI for Future | Reserved stage 6 - Hall 25

Deciphering the Future: Innovative Strategies in Predictive and Behavioral User Analysis

We will explore the world of predictive and behavioral consumer analysis, uncovering how data, combined with AI and machine learning, is revolutionizing how businesses understand, anticipate, and influence purchasing decisions. Through practical examples and case studies, we will highlight how predictive analysis can not only forecast future trends but also personalize the user experience in real-time, thereby optimizing digital marketing strategies.

Roberto Digennaro

Head of SEO & Data Analytics

we-go srl

15 jun 10:20 - 10:40

20 min

Edutech | MELODIA (CENTRO SERVIZI)

Repurposing Digital Materials for Tech Lessons in Rural Schools: Bridging the Divide

Access to quality tech education in rural areas remains a challenge, limiting the development of essential digital skills among children.
However, there is a wealth of digital resources available today that can be repurposed to address this gap.This talk explores the innovative practice of repurposing digital materials, such as free educational videos, online lessons for children in rural schools. We will discuss strategies for identifying and adapting suitable digital resources, along with best practices for integrating them into tech education curricula. By leveraging the potential of repurposed digital materials, we can overcome access barriers and empower children in rural schools with the digital skills needed to thrive in this digital age.

Regina Nkenchor

Founder & Executive Director

OpenKids Africa

15 jun 10:20 - 10:40

20 min

Book Presentation | Open stage 18 - Hall 26

HOEPLI - THINKING THE FUTURE: Neuroscience of Storytelling - Storytelling in the era of neuroscience and Artificial Intelligence

What have Neuroscience discovered about narratives? Is it possible to manipulate people with new and more dangerous propaganda tools? How will the combination of Neuroscience and Artificial Intelligence change storytelling? What will be the effects on the work of writers, content creators, journalists, educators, artists, managers, and, in general, those who deal with stories every day? Neuroscience of storytelling clearly and detailedly frames the impact of technologies and the latest scientific discoveries on narratives and storytelling, analyzing both the risks and opportunities.

Susanna Pedone

Redattrice, digital content creator, moderatrice

Senza Filtro

Marco La Rosa

Scrittore e divulgatore scientifico

Neurowebcopywriting.com

15 jun 10:20 - 11:00

40 min

SEO | Reserved stage 8 - Hall 25-26 P1

The Future of Search Experience: Beyond the What, Exploring the Why

What makes a search experience memorable? It's all about understanding the user's intentions—what they seek and why. This talk focuses on the overlooked aspect of implicit search intent. By weaving together insights from sociocultural and sociolinguistic studies, I will uncover the layer of user motivations, showing how a search experience that is both personalized and profoundly impactful for customer satisfaction can propel business growth.

Veruska Anconitano

International Expansion Consultant. Founder of InclusivitEasy

InclusivitEasy

15 jun 10:20 - 11:00

40 min

Digital Strategy | Reserved stage 7 - Hall 25-26 P1

Performance Marketing 2024: is the difficult coexistence of AI and manual strategies at the reckoning?

Can we definitively automate all campaigns and go on holiday? In this talk we will try to find out, diving into the latest trends in marketing, with a specific focus on the balance between artificial intelligence (AI) and manual strategies in campaign automation. We will explore the benefits of AI in improving campaign performance and also discuss the possible implications and risks of losing human control. Together, we will try to define the right balance, where AI works hand in hand with human intervention to create high-performance marketing strategies.

Maria Saracino

Marketing Operations & Innovation Manager

Aruba S.p.A

15 jun 10:20 - 11:00

40 min

Impact to Business | Open stage 13 - Hall 30

Impact businesses: are they born or made? Finance and territories at the crossroads of transition

Impact businesses are those companies, of varying size and legal form, that integrate the generation of positive and measurable social and environmental impact with economic sustainability in their business model. How do we navigate the pre-existing productive fabric in the face of the impact revolution and the obligations—as well as opportunities—of the European digital and green transition? We discuss this with representatives from the world of impact investing, finance supporting regional innovation, the social enterprise sector, and politics.

Chiara Buongiovanni

Advocacy and Communication

SIA - Social Impact Agenda Italia

Carla Bertuzzi

Head of Sellalab Torino | Head of Ecosystem dpixel

Sellalab dpixel

Luca Iaia

Responsabile Marketing

CNA - Artigiani Imprenditori d'Italia

Eleonora Gargiulo

Venture & Fellowship Director

Ashoka Italia

Vittoria San Pietro

Responsabile Innovazione e Startup @Emilbanca

Emilbanca

Martina Muggiri

Startup Acceleration Program Manager

SocialFare

Michele D'Alena

Head of Civic Imagination Area

Fondazione Innovazione Urbana Rusconi Ghigi - Alleanza Transizioni Giuste

Emanuela Corallo

Innovative Finance Advisor

Save the Children

15 jun 10:20 - 10:40

20 min

AI Marketing | Reserved stage 5 - Hall 25

Revolutionizing Content Creation with AI: Tools, Tactics, and Ethics

Explore how AI is transforming content creation with automated tools and strategies. Learn about AI's role in enhancing content quality, optimizing strategy, and navigating ethical considerations. Discover practical applications and the balance between AI efficiency and human creativity.

Michal Leszczynski

Head of Content Marketing & Partnerships

GetResponse

15 jun 10:20 - 11:00

40 min

E-Commerce | Reserved stage 3 - Hall 25

Revolution of Feeds: Omnichannel at the Heart of Corporate Strategy

The goal is to highlight how the Feed Manager can drive the Omnichannel strategy. A tool at the service of companies that want to operate in the multichannel field in an automated way and revolutionize their online business.

Salvatore Autovino

CEO

Connecteed

Chiara Ratta

Business Developer

Connecteed

15 jun 10:20 - 10:40

20 min

Content Creators | Open stage 24 - C.S. Hall

The "Death" of the Follow

In the last two years, we have witnessed a Copernican revolution of social media as we have known them. With the introduction of the "For You" section on TikTok (and all the imitations that have followed), we no longer see the content of the people we follow but rather the content that the algorithm believes will interest us. This deeply changes the relationship between creators and their followers, as well as the strategy of companies aiming to pursue marketing objectives on social media

Alessio De Santa

Freelance content creator e consulente

Alessio De Santa

15 jun 10:20 - 11:00

40 min

Content Marketing | Reserved stage 9 - Hall 28

Communication strategies to change the environmental narrative

WWF and the new brand platform 'The Panda is us' to save habitats and species, including humans.

Antonio Barone

Head of Communications

WWF Italia

Matteo Grandese

Executive Creative Director

Accenture Song Italia

15 jun 10:20 - 10:40

20 min

Digital Media & Journalism | Open stage 19 - Hall 26

The role of AI in disinformation and misinformation: how to promote the quality and reliability of news

According to the World Economic Forum Global Risks Report 2024, manipulation and falsification of information represent the most serious short-term risk to the world. In the next two years, misinformation and disinformation will be the greatest challenges to the democratic process. This risk is amplified by the widespread use of generative AI in the production of so-called "synthetic content." However, is it possible to instead use AI to promote reliable and high-quality information ?

Filippo Dolfi

President & Co-Founder

FakeBusters

Eugenio Spagnuolo

Giornalista scientifico

Varie

Pietro Biglia

Marketing Manager

L'Eco della Stampa

15 jun 10:20 - 11:00

40 min

Blockchain | Open stage 23 - Hall 25

From Bitcoin to Decentralized Finance: Opportunities Offered by Crypto Assets for the Future

Explore the evolution from Bitcoin to decentralized finance, analyzing the opportunities and challenges in the world of crypto assets. Discover how new technologies are revolutionizing financial markets and opening new perspectives for investors and innovators. This speech will provide an overview of emerging trends and potential applications of blockchain in the future of finance, including a regulatory compliance perspective.

Andrea Berruto

Founder and Consultant | FinTech and Crypto/Digital-asset Lawyer

Karuna Ethical Blockchain Advisory

15 jun 10:20 - 11:00

40 min

WorkTech Policies | CONCERTO - SUITE (CENTRO SERVIZI)

Cre-AI-activity: Exploring the New Frontiers of Creative Work

Moderators: Francesca Cavecchia e Samanta Giuliani

In collaboration with ADCI
The panel will examine the important role of artificial intelligence (AI) in advertising, analyzing how it has transformed the industry and predictions for the future of creative work. It will discuss how AI is changing the creation of advertising content and influencing the ways companies interact with their target audiences. The goal is to explore future opportunities and challenges in the creative job market. Experts and innovators will reflect on the impact of digital innovation and the importance of adapting to remain competitive in the communications industry.

Francesca Cavecchia

Senior digital planner and strategist

Samanta Giuliani

Managing Partner

SBAM Creative Agency

Manuela Sissa

Head of Campaign & UI Design

Kettydo+

Gabriele Salamone

Head of Creative

SBAM Creative Agency

Guido Callegari

Co-founder; Creative partner

Artificial Intelligence Creative Community - AI/CC; Runway

Manuel Alvaro

Ambassador

Zetafonts; ADCI

15 jun 10:20 - 10:40

20 min

Tech Policies and Communities | CONCERTO - OVERTURE (1PT. CENTRO SERVIZI)

Beyond the Chronometer: How digital is revolutionizing the world of sports

Moderator: Laura Tommasini

In collaboration with CONI - Emilia-Romagna
In the digital era, the intersection of sports and health grows increasingly vital. This panel will delve into the diverse facets of this digital revolution in health and sports, exploring how technology aids physical and mental well-being. It will analyze how apps, wearables, and online platforms monitor activity, tailor training programs, and offer targeted nutrition advice. Addressing challenges like online misinformation and data security, experts in sports, public health, technology, and innovation will offer a comprehensive vision of digital well-being's future.

Laura Tommasini

Director

Sport Press

Vittorio Andrea Vaccaro

Vice President; Scientific Director

CONI Emilia-Romagna; Regional School of Sport

Nino Cartabellotta

President

GIMBE Foundation

15 jun 10:20 - 11:00

40 min

Future of Entrepreneurship | Open stage 11 - Hall 30

How and Why it Makes Sense to Collaborate with the Nonprofit World. The New Frontier of Business: Beyond Benevolence, Strategy.

Get ready to discover a world where profit meets nonprofit and sparks fly! In this session at the Web Marketing Festival, I will unveil why collaborating with the nonprofit world is not just a matter of the heart, but primarily of the head. We won't talk about old-fashioned charity, but about strategies that truly make a difference. Discover how these partnerships can transform your business, bringing tangible benefits and added value that goes well beyond image. Don't miss out, I promise it will be enlightening and, why not, also fun!

Valerio Melandri

Docente Università di Bologna | Fondatore Festival del Fundraising

Fundraising.it

15 jun 10:20 - 10:40

20 min

E-Sports & Gaming | Open stage 21 - Hall 25

Esports and Gaming: The legal game to win in business

We explore the legal challenges and opportunities in the world of eSports and gaming. This talk provides an overview of the regulations, contracts, intellectual property and tax issues that industry players must address to successfully navigate the global marketplace. You'll discover how to avoid legal risks and make the most of the potential of a rapidly growing industry.

Giuseppe Croari

Avvocato

Studio Legale FCLEX

Giuseppe Croari

Avvocato

Studio Legale FCLEX

15 jun 10:20 - 11:00

40 min

Video Marketing | Open stage 10 - Hall 30

The Game of Content

In a communication world increasingly rich with possibilities, content should be chosen for what they can generate. Each format has its own characteristics: virality, positioning, sales, exclusivity but also low cost, scalability, optimization. In our intervention, formats will become playing cards, each with its own characteristics, each suitable for a particular communication and marketing objective. If you are a Marketing Director, this is the game you need to spend more hours practicing, because choosing the right content will decide the conquest of your next kingdom.

Matteo Gazzarri

Creative Director e Founder

Studio Riprese Firenze

Niccolò Di Vito

Creative Director e Founder

Studio Riprese Firenze

15 jun 10:20 - 10:40

20 min

Environmental Transformation | CONCERTO - VIVACE (1PT. CENTRO SERVIZI)

Interview with UNDP - United Nations Development Programme

Interview by: Michela La Pietra

In collaboration with RAI - Pubblica Utilità

Michela La Pietra

Deputy director

RAI Pubblica Utilità

Malak Chabar

Communication and Project Analyst

UNDP - United Nations Development Programme

15 jun 10:20 - 11:00

40 min

Startup Stage | Open stage 14 - Hall 30

Future of Work : Pitch session selected startups

New ways of working, Digital HR, Change management, Diversity & inclusion, Intranet, Intrapeneurship, Meta* for work, Tools for digital nomads, Design & Project/Task management, Voice&Video, Data protection.

IVy

nCore HR

Joule

BYF - Build Your Future

Proxima Robotics

Scavenger AI

CERPRO

Beyond Reality AR

Re-Engage

Safe Site Solution by PHARE Technologies

15 jun 10:20 - 10:40

20 min

Innovation Showcase | Open stage 15 - Hall 30

Fundraising: Choosing the Right Partner to Accelerate the Pursuit of Europe

Compared to its European counterpart, the Italian VC ecosystem struggles to keep pace in terms of the number of startups founded and the percentage that manage to close Seed and Series A rounds. The reasons behind these phenomena are numerous and varied, and are only partially mitigated by the talent present in the region. BizPlace, with its focus on the tech world and an extensive network of connections in the sector, supports founders comprehensively and helps them realize their business vision.

Francesco Meneschincheri

Deal Flow Manager

Bizplace.it

15 jun 10:20 - 11:00

40 min

Data Valley | Open stage 20 - Hall 26

MATERIALS & DIGITAL

Elisa Molinari

Director

MaX European Centre of Excellence, Uni Modena e Reggio Emilia e CNR-Nano, Modena

15 jun 10:20 - 11:00

40 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

Accessibility: APP 118 Deaf

118Sordi Puglia is the innovative system that enables Citizens who are Deaf, or unable to verbally interact, to independently access the 118 Territorial Health Emergency-Urgency Service of the Region of Puglia through the special app “118Sordi Puglia.”

Antonio Giampietro

Garante Disabili

Consiglio Regionale Regione Puglia

Concetta Ladalardo

DIRIGENTE DI SERVIZIO - SERVIZIO SISTEMI INFORMATIVI E TECNOLOGIE

Regione Puglia

Luca Rotondi

Presidente

Emergenza Sordi APS

Luca Cimino

Responsabile progetto Accessibilità: APP 118 Sordi

Innovapuglia

15 jun 10:30 - 18:30

480 min

WMF Activities

Food Truck Area

Check out the Food Truck Area, a dedicated area set up outdoors, where you can sample some local dishes, sandwiches, pizzas, and other food specialties during your WMF downtime!

Food Trucks

15 jun 10:30 - 10:50

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

Ludovica Billi

DE&I Manager e founder

The Deaf Soul

Chiara Bucello

Social media expert e founder

The Deaf Soul

Ilaria Parlanti

Autrice e creator

15 jun 10:40 - 11:00

20 min

E-Sports & Gaming | Open stage 21 - Hall 25

Introduction to Dronesoccer and the Federation of International Dronesoccer Association (FIDA)

Ryan Jung

General Manager

Dronesoccer Association

15 jun 10:40 - 11:00

20 min

Environmental Transformation | CONCERTO - VIVACE (1PT. CENTRO SERVIZI)

Traduzione Technology in the service of road safety

Interview by: Andrea Portante D’Alessandro

In collaboration with RAI - Pubblica Utilità

Andrea Portante D’Alessandro

Offer and Services Manager

RAI Pubblica Utilità

Andrea Concas

Deputy Police Commissioner and Director

Parma Traffic Police Section.

15 jun 10:40 - 11:00

20 min

Innovation Showcase | Open stage 15 - Hall 30

Artificial Intelligence Applied to Contracts: Will We Still Need Lawyers in the Future?

A study by the McKinsey Global Institute suggests that approximately 50% of tasks currently performed by human beings could be automated as technologies currently under development become refined and globally adopted!How will this phenomenon impact the business world, particularly the legal support that businesses require?During this session, companies and professionals have the opportunity to learn about new legal-tech software and discover whether they are already capable of replacing lawyers, or alternatively, if they represent the only way to help lawyers become efficient in supporting businesses.

Manfredi Domina

CEO

CEO&Co-Founder LexHero

15 jun 11:00 - 11:20

20 min

Tech Policies and Communities | CONCERTO - OVERTURE (1PT. CENTRO SERVIZI)

Presentation of the book "The Algorithms of Power. How AI will rewrite politics and society."

Moderator: Massimo Bugani

Massimo Bugani

Councilor for the Digital Innovation

City of Bologna

Davide Casaleggio

Author of the book

“Gli algoritmi del potere. Come l’IA riscriverà la politica e la società”

15 jun 11:00 - 11:20

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

Academy - Google ADS for E-commerce

Alessandro Terra

Senior SEM Specialist

Search On Media Group

15 jun 11:00 - 11:40

40 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

Facilitation tools to support investment attraction in Puglia

Lorenzo Minnielli

Program Manager della Funzione Promozione del Lavoro e dell'Innovazione

Puglia Sviluppo Spa

15 jun 11:00

Mainstage | Hall 29

Live Perfomance

Marco Candido

Singer

15 jun 11:10 - 11:50

40 min

Mainstage | Hall 29

Live Concert

Mimmo Cavallaro

Musician & Songwriter

15 jun 11:30 - 12:15

45 min

WMF Activities

Roundtable : Social Innovation: sfide, opportunità e strumenti per misurarla

Arena Seedble - OVH cloud | PAV. 30 | L'innovazione sociale è un campo in continua evoluzione, che si propone di affrontare le sfide più urgenti della società attraverso la progettazione e collaborazione. In questa tavola rotonda, riuniremo quattro esperti per esplorare le sfide e le opportunità che caratterizzano questo panorama dinamico. Ci immergeremo in dati, pratiche, casi studio e narrazioni dedicati a chi vuole generare un impatto positivo all’interno e all’esterno della propria organizzazione e della propria comunità, grazie all’equilibrio tra profit e purpose. Discuteremo inoltre gli strumenti e le metriche chiave per misurare l'impatto dell'innovazione sociale, garantendo che i nostri sforzi generino un cambiamento positivo e duraturo.

Chiara Di Cillo

Sustainability Manager

Seedble

15 jun 11:30 - 12:00

30 min

WMF Activities

RAI Eta Beta in diretta dal Wmf di Bologna

Con Massimo Cerofolini, conduttore del programma di tecnologia su Radio1 Rai, gli ospiti del Festival per parlare dei risultati del G7, dei nuovi prodotti di Apple, delle nuove applicazioni degli algoritmi generativi nella politica e nell’economia mondiale.Massimo Cerofolini, giornalista, conduttore di Eta Beta su Radio1 Rai, inviato di Codice per Rai1, curatore di podcast a tema tecnologico su RaiPlaySound.

Massimo Cerofolini

Giornalista

Rai

15 jun 11:40 - 12:00

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

Interview to Donata Columbro

Donata Columbro

Journalist, writer, public speaker

tispiegoildato.it

Marco Quadrella

COO Consulting

Search On Media Group

15 jun 11:50

Mainstage | Hall 29

Opening Ceremony Day 3

WMF 2024

15 jun 11:55

Mainstage | Hall 29

Designing Water's Future: Urgent Strategies for a Water-Stressed Economy

Aurora Chisté

Design Strategist and Founder

Actual and Zero+

15 jun 12:05

Mainstage | Hall 29

Meteorology and Climate Change: 30 Years of Data and the New Normality

Luca Pace

Meteorologist

3BMeteo

Paolo Corazzon

Meteorologist and Head of Media

3BMeteo

Riccardo Pirrone

Digital Strategist

kirweb

15 jun 12:10 - 12:30

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

Interview to Umberto Basso

Umberto Basso

Managing Director

AKQA

Marco Quadrella

COO Consulting

Search On Media Group

15 jun 12:25

Mainstage | Hall 29

Live Performance

Psycodrummers -

Performers

15 jun 12:30

Mainstage | Hall 29

#SaveSSN: together to protect the National Healthcare Service.

Back in 2013, the GIMBE Foundation launched the "Save Our National Health Service (NHS)" campaign to raise awareness among decision makers, professionals and citizens about the need to put the NHS back at the center of public debate and the political agenda. But after 11 years we are actually sliding from an SSN established to protect a fundamental right to 21 regional health systems based on the laws of the free market. Universality, equality and fairness have been betrayed, with serious health and economic consequences for people. That is why the GIMBE Foundation launched the civic network #SalviamoSSN, to actively engage everyone in protecting and revitalizing the SSN.

Nino Cartabellotta

President

GIMBE Foundation

15 jun 12:40

Mainstage | Hall 29

Research and development for advancement (Title Soon Online)

Francesco Profumo

Professor

Politecnico di Torino

15 jun 12:50

Mainstage | Hall 29

Costruire il futuro dell'Italia con le lenti della demografia

Immigrazione, scuola, welfare: le politiche in grado di cambiare le rotte di una società il cui destino può e deve essere cambiato. Anche guardando agli esempi positivi di Germania, Svezia e Corea del Sud.

Francesco Billari

Rector

Bocconi University

15 jun 13:00

Mainstage | Hall 29

Fighting Mafias

Nicola Gratteri

Pubblic Prosecutor

Court of Naples

Antonio Nicaso

Author and Mafia Expert

15 jun 13:15

Mainstage | Hall 29

Managing the journey of the Ducati Client

How technology, guided by Human Touch, powers Ducati Client Experience excellence and Sales performance growth.

Francesco Milicia

Vice President Global Sales and After Sales & Board Member

Ducati Motor Holding

15 jun 13:20 - 14:20

60 min

Innovation Showcase | Open stage 15 - Hall 30

Calabria Straordinaria Showcase

Pasquale Mastroianni

Titolare

visionspace

ARIANNA FRANCESE CHIAPPETTA

CEO & FOUNDER

AMAL ITALY

Roberto Quatraccioni

CEO

Tatics Group

Fabio Gallo

Director

Digital Cultural Museum CALABRIAEXCESA – Fondazione Culturale “Paolo di Tarso”

Christian Zuin

CEO | PROJECT MANAGER

PROTUR MEDIA

Antonio Centorrino

Co-Founder

Aliva Wood srl

Salvatore Cunsolo

Ceo

Qbitsoft srl

Marco Macrì

Co-Founder

Aliva Wood srl

Lara Oliveti

Imprenditrice | Co-founder di Melazeta srl | TEDx Speaker | Unstoppable Women | Delegato Filiera Digital e Membro del Consiglio Generale Confindustria Emilia

CEO @Melazeta srl

Raffaele Gareri

Consigliere Provinciale

Provincia di Crotone - E.G. A.M.P. Capo Rizzuto

Bouchra TINBIHI

15 jun 13:25

Mainstage | Hall 29

Global Impact Challenge - The Final

The 4 Global Impact Challenge finalists will compete on stage: Shambapro, AI Protein, Tissuelab and Athena Greensolutions. 3-minute pitches to wow the judges and win the grand final prize.

The Final of the Global Impact Challenge

15 jun 13:40 - 14:20

40 min

Augmented & Virtual Reality | Open stage 22 - Hall 25

HyperReality in the Midst of Convergence between Spatial Computing and AI

The speech will explore the intersection between spatial computing and artificial intelligence, which is defining a new era of mixed reality. This convergence not only expands the boundaries of what is possible in technological innovation but also redefines human interactions with the digital world. Through an overview of fundamental concepts, practical applications, and case studies, the speech aims to provide an understanding of the potential of HyperReality. I will delve into how this technological fusion offers unprecedented opportunities for sectors such as education, healthcare, entertainment, and many other industries, highlighting the ethical and social challenges that accompany these advancements.

Fabio Lalli

Founder & CEO

ICONICO

15 jun 13:40 - 14:20

40 min

Google Innovations | Reserved stage 1 - Hall 26

Generative AI in Marketing: Cut Through the Hype & Unlock Real Value

Generative AI: Is it marketing's next revolution or just another buzzword? In this session, we'll separate hype from reality. Discover the true potential of Generative AI for marketing and how it can supercharge everything from content creation to personalization. I'll share cutting-edge use cases and real-world solutions my team @ Google has built. Get ready to walk away with actionable insights and strategies to unleash Generative AI's power for your marketing success.

Mohab Fekry

Staff Software Engineer

Google

15 jun 13:40 - 14:20

40 min

Influencer Marketing | Reserved stage 2 - Hall 26

Influencer Marketing from A to (Gen) Z

Strategies, Tips, and Secrets: Everything They Never Told You about Influencer Marketing. This speech goes from A for Ambassador to B for Brief, guiding the audience letter by letter to discover a much-debated but truly misunderstood subject. How do relationships develop in this field? How can you tell if a quote is right or wrong? What is behind a contract, and who should create it? And who determines the outputs? Us or the client? Because knowing about bulls is one thing, being in the arena is another.

Cristiano Carriero

Founder La Content | Author | Storyteller

Founder La Content

15 jun 13:40 - 14:20

40 min

Tech for No Profit | BANCA (CENTRO SERVIZI)

DIGITAL PHILANTHROPY

In the digital age, even the approach of philanthropists has undergone significant changes. This speech will showcase international case studies on new engagement strategies for high-value donors

Federica De Benedittis

CEO

Thegoodskill

15 jun 13:40 - 14:20

40 min

AI Marketing | Reserved stage 5 - Hall 25

Case studies of analysis and activation of First Party Data (CRM & Behavioral) with AI

We are often sitting on a treasure of unexpressed value, and the right mix of strategy and technology can help us unlock its potential. Through real cases in different fields (including banking, retail, B2B lead generation), we will discover how to extract value from first-party data, turning it into our main asset to improve marketing performance and open up data monetization scenarios that we never imagined could exist, while respecting user privacy and integrating seamlessly with the existing marketing stack

Luca Ricci

Growth Director

ByTek

15 jun 13:40 - 14:00

20 min

Content Creators | Open stage 24 - C.S. Hall

From YouTuber to Business: How to Build a Professional Enterprise from Content Creation

The presentation will begin with a brief account of Alessandro de Concini's professional journey, from social media dissemination to creating a company now part of a large group. This will illustrate how one can transition from being a simple digital creator to a structured and professional entity. Through case studies and concrete examples, we will explore the strategy for building an entrepreneurial project starting from one's own community and a recognized and respected brand.

Alessandro de Concini

Imprenditore digitale / Content creator / Divulgatore / Insegnante

Imprenditore digitale

15 jun 13:40 - 14:20

40 min

AI for Future | Reserved stage 6 - Hall 25

The Imperfect Algorithm: Why AI's Flaws Are Its Greatest Strength

The paradox of Artificial Intelligence is that we are talking about a revolutionary yet inherently imperfect technology. However, the flaws of AI are not a limitation but the key to its potential. AI, being a human creation, reflects our own imperfections, and this characteristic can drive innovation and growth. That's why we must embrace imperfection and see AI in a new light, highlighting how the symbiosis between humans and machines can lead to a future where the imperfections of both complement each other.

Giuseppe Mayer

CEO

Antifragile

15 jun 13:40 - 14:20

40 min

Back-End & Cloud | Open stage 17 - Hall 30

Automating Azure with Serverless Technologies

In a complex and articulated world like Azure's, it's crucial to be able to automate certain management operations. Rotating security keys, renewing expiring secrets, synchronizing services that don't have out-of-the-box synchronization modes are just some of the operations that we "must" implement in our solutions effectively and efficiently. Technologies like Azure Functions, Logic App, Event Grid come to our aid for this, providing us with a range of services that allow us to implement these tasks efficiently and cost-effectively. In this session, we will explore what events are in Azure and how they can be leveraged using Serverless technologies to achieve the desired outcome

Massimo Bonanni

Technical Trainer

Microsoft

15 jun 13:40 - 14:20

40 min

SEO | Reserved stage 8 - Hall 25-26 P1

Cracking the Code: Market and Competitor Research for Global Success

Crack the code to a successful global expansion through comprehensive market and competitor research. Gain invaluable insights into understanding target markets and audiences by leveraging market and competitor research to craft winning international strategies. Attendees will learn why and how to adapt SEO and digital marketing efforts to diverse cultural landscapes to ensure maximum online visibility and a competitive edge in this challenging online landscape.

Montserrat Cano

International Consultant & Trainer

MC, International SEO & Digital Strategy

15 jun 13:40 - 14:20

40 min

Ethics & AI | Open stage 16 - Hall 30

The future of AI ethics

A retrospective study shows that the future of AI technologies has never been aligned to our previous expectations. As a consequence, AI ethics, i.e. the branch of philosophy that aims to provide rules of behavior in a world shaped by AI, cannot be limited to risk avoidance, because the opportunities and dangers of the technologies cannot be fully anticipated. We will show that future AI ethics will be neither a legal regulation, nor a set of norms, but a working methodology.

JEAN-GABRIEL GANASCIA

Emeritus Professor

Sorbonne University

15 jun 13:40 - 14:00

20 min

E-Commerce | Reserved stage 3 - Hall 25

10+ activities to drastically increase your e-commerce conversions

Many e-commerce businesses struggle to "scale" or find economic sustainability in their growth. In his speech, Francesco Chiappini presents 10+ activities to increase e-commerce conversions with practical examples and case studies

Francesco Chiappini

CEO @Ecommerce School

Ecommerce School Srl

15 jun 13:40 - 14:00

20 min

Edutech | MELODIA (CENTRO SERVIZI)

Everyone says AI love you: how artificial intelligence and STEAM are changing schools

Schools are changing at an unprecedented pace: accelerated investments from lockdowns and the National Recovery and Resilience Plan (PNRR) have equipped them with a digital framework, from which many wonder how Chat GPT & co will impact teaching, but the transformation is already underway and happening as we speak. How are AI and STEM being utilized, and what hopes and fears are shaping their trajectory? An overview of edtech today.

Lisa Lanzarini

Vicepresidente di CampuStore - CEO e Founder di IFE Academy

CampuStore - IFE Academy

15 jun 13:40 - 14:00

20 min

Impact to Business | Open stage 13 - Hall 30

Introduction to the second part of the program

The Italian Digital Nomads Association, in collaboration with Search On, HUBitat Network, and the Italia Digitale Association, will present the second edition of its annual conference on digital nomadism in Italy. Come and discover how you too can actively contribute to supporting this process.

Alberto Mattei

Presidente

Ass. Italiana Nomadi Digitali

Marco Lotito

Innovation Manager | Rete Hubitat

Search On Media Group PAV. 30

15 jun 13:40 - 14:20

40 min

Social Media Strategies | Reserved stage 4 - Hall 25

AI for Social Media Strategies: Practical Techniques and Tools in Action

Discover how artificial intelligence can revolutionize our social media strategies. This speech provides an overview of practical techniques and tools, demonstrating with concrete examples how AI can optimize content management, engagement, and data analysis. A must for digital marketing professionals!

Roberto Nardini

Digital Advertising Expert, Strategist e Co-Founder

Advplus

15 jun 13:40 - 14:20

40 min

Content Marketing | Reserved stage 9 - Hall 28

The creativity comes from my cousin's computer

The speaker will focus on the development of computational creativity, tracing its evolutionary milestones: from the origins with the pioneering figure of Ada Lovelace, who is credited with the first algorithm explicitly intended to be processed by a machine, to the imminent scenarios characterized by deep learning and machine learning systems. By outlining the past, present, and future of the creative role, a perspective will be offered where the themes of omnichannel and conversational dynamics intersect.

Sergio Spaccavento

Creative Director & Author

micidial

15 jun 13:40 - 14:00

20 min

Digital Media & Journalism | Open stage 19 - Hall 26

AI: opportunity or threat for Publishing

The massive development of Artificial Intelligence (AI) and its various applications threaten copyright and risk further undermining the publishing industry. And practitioners are demanding protections. How can policy and regulatory action be taken to prevent a drift? And what, instead, are the opportunities for stakeholders?

Andrea Boscaro

Partner

The Vortex

Daniela De Pasquale

Partner

Studio Legale Ughi e Nunziante

Alessio Crisantemi

President & co-founder

Gn Media

15 jun 13:40 - 14:00

20 min

Blockchain | Open stage 23 - Hall 25

The Blockchain works because humans fail. What future awaits us?

Nowadays, Bitcoin is 15 years old, but blockchain technology is much older. Why is it only now becoming so fundamental? Among blockchain applications, cryptocurrencies, smart contracts, web3, NFTs, and the metaverse, let's discover together what the future holds with one of Italy's leading experts who has been working in the field for over 11 years.

Gianluca Comandini

Tencologo

Director of The Blockchain Management School

15 jun 13:40 - 14:00

20 min

Book Presentation | Open stage 18 - Hall 26

FLACO talk The podcaster who read books for success But does reading 50 books a year really do any good?

How can a podcast change a person's life? The author, Davide Mastrosimone, started it for fun, for training, to pace himself, out of passion. Then his podcast exploded. And the two passions (podcasts and personal growth books) aligned in a dimension that we could call coaching. We talk about it with the top podcast expert in Italy, Francesco Tassi.

Francesco Tassi

Founder

VOIS

Davide Mastrosimone

Podcaster

Libri Per Il Successo

15 jun 13:40 - 14:20

40 min

Digital Strategy | Reserved stage 7 - Hall 25-26 P1

Product-led growth: what does it mean and how to achieve it

Product-led growth is a business strategy that focuses on using the product itself as the primary driver of customer acquisition, retention and expansion. In a product-led growth approach, the product is designed to be user-friendly, easily accessible and capable of guiding users through the value it provides. Product-led growth is an increasingly significant trend in the software and tech industry: but what does it mean concretely? And how to implement a successful product-led growth strategy?

Casey Bleho

Product Marketing Lead, Finance Management

Qonto

Marco Felletti

Product Marketing Lead - Business Account

Qonto

15 jun 13:40 - 14:20

40 min

Future of Entrepreneurship | Open stage 11 - Hall 30

Empowering Futures: Business Visions in the Digital Age and Beyond (Round Table)

Bianca Bonetti

Founder

Sisters Founders

Emanuela Genovesi

Founder & Digital strategy

TWOW

Annamaria Arcese

Partner Business Consulting

Lutech Next

Gaia Costantino

Presidente

Puglia Women Lead

Roberta Ligossi

CEO & Founder

TA-DAAN

15 jun 13:40 - 14:00

20 min

E-Sports & Gaming | Open stage 21 - Hall 25

VIRTUAL PRODUCTION IN THE ESPORT WORLD

Orio Navarra

CTO

The Pepegas Team

15 jun 13:40 - 14:20

40 min

Video Marketing | Open stage 10 - Hall 30

Reel/Food/Creativity: Guide to Creating Engaging Videos

Learn how to create compelling food videos, starting from the idea and storyboard. We will discover tricks for telling captivating stories while keeping the attention high. Through concrete examples, we will see how enticing images and well-structured scripts can transform food reels into unforgettable experiences. Finally, I will share my method for producing many food reels in a short time and winning formats to inform, entertain, and sell.

Samuela Conti

Food photographer, content creator e social media manager.

Food photographer, content creator

15 jun 13:40 - 14:20

40 min

Startup Stage | Open stage 14 - Hall 30

Future of Work : Pitch session selected startups

New ways of working, Digital HR, Change management, Diversity & inclusion, Intranet, Intrapeneurship, Meta* for work, Tools for digital nomads, Design & Project/Task management, Voice&Video, Data protection.

AIM

Teamsharq

Focoos Ai

Blue Innovation

Quick Algorithm Analytics

Kikimora.io

nPloy

Platflow

The District

15 jun 13:40 - 14:20

40 min

Data Valley | Open stage 20 - Hall 26

Artificial Intelligence: Opportunities and Risks

Michela Milano

Direttrice del Centro Interdipartimentale su Human-Centered Artificial Intelligence

Università di Bologna

15 jun 13:40 - 14:20

40 min

WorkTech Policies | CONCERTO - SUITE (CENTRO SERVIZI)

Sports and E-sports: Union and Social Integration in a Digital World

Moderator: Alessandro Mossini

In collaboration with CONI Emilia-Romagna

The talk examines how sports and e-sports can foster social togetherness in an era of increasing isolation. Based on the research “The Social Impact of Sports and E-Sports,” the talk explores how these activities promote interaction and cohesion among individuals from diverse backgrounds. Through case studies and experts, the positive impact on sociality and community well-being is highlighted, showing concrete examples of breaking down cultural and social barriers. Participants will reflect on new ways of connection and inclusiveness in a digitized reality.

Alessandro Mossini

Sports Journalist

Corriere della Sera

On. Virginio Merola

Member of the Finance Commission

Chamber of Deputies

On. Laura Cavandoli

Member of the Finance Commision

Chamber of Deputies

On. Daniela Dondi

Member of the Justice Commision

Chamber of Deputies

Andrea Dondi

President

CONI Emilia-Romagna; Regional School of Sports

Vittorio Andrea Vaccaro

Vice President; Scientific Director

CONI Emilia-Romagna; Regional School of Sport

Sergio Pipia

Technical Coordinator

CONI - Emilia-Romagna Regional Committee

Luca Di Nella

Professor

University of Parma

15 jun 13:45

Mainstage | Hall 29

WMF Innovation Awards: Drone Soccer Club Challenge

Team Korea

15 jun 13:50

Mainstage | Hall 29

Global Impact Challenge

15 jun 13:55

Mainstage | Hall 29

Closing Session

Session 1 Day 3

15 jun 14:00 - 14:20

20 min

Content Creators | Open stage 24 - C.S. Hall

Climate and Social Crisis: Not Easy, but Useful

The younger generations are always on everyone's lips. "You are the future." But we are also the present, and the present we live in is one of uncertainty, instability, social and environmental crises. Generation Z is the most burdened by the climate crisis, yet it is also the generation that is trying the hardest to make a difference. Even online.

Sofia Pasotto

Climate Activist & Content Creator

telospiegasofia

15 jun 14:00 - 14:20

20 min

Book Presentation | Open stage 18 - Hall 26

HOEPLI - THINKING ABOUT THE FUTURE Business Model You Is your career really sustainable?

Today we live in a climate of unprecedented uncertainty and volatility. All professions are challenged by unstoppable trends: the ubiquity of AI, the normalisation of hybrid work and the rising tide of global conflicts and crises. In this new context, workers must increasingly be able to reinvent their jobs and careers. But how to do this in a sustainable way? By leveraging the same logic as start-ups: strategic marketing, design thinking and artificial intelligence. Luigi Centenaro, co-author of Business Model You, an international success translated into more than 20 languages, explains.

Luigi Centenaro

Fondatore

BigName

Giuditta Bertoli

Editor

Casa Editrice Libraria Ulrico Hoepli S.p.A.

Susanna Pedone

Redattrice, digital content creator, moderatrice

Senza Filtro

15 jun 14:00 - 14:20

20 min

E-Commerce | Reserved stage 3 - Hall 25

Shopify Plus, una Soluzione unica per eCommerce B2B e B2C: Il caso di Pepemio ed Msx Distribution

Racconteremo come abbiamo aiutato MSX a trasformare la propria presenza online migrando i suoi e-commerce B2B e B2C da Magento a Shopify Plus. Scopriremo perché Shopify Plus è la piattaforma ideale per il B2B, grazie a funzionalità avanzate che consentono di creare e-commerce complessi. Vedremo come SEO e UX siano state personalizzate per differenti target, dimostrando la versatilità della stessa piattaforma.

Fabio Imperiale

Technical Manager

Boraso

Alberto Casu

Marketing Manager

Boraso

Ilaria Clemente

Client Manager

BORASO

15 jun 14:00 - 14:20

20 min

Digital Media & Journalism | Open stage 19 - Hall 26

From Dawn to Dusk: How and When Communicators Use Media Intelligence

What does a typical day look like for a media relations manager? While it may be true that the word "routine" doesn't exist for communication professionals, it is equally true that there are tools that make their work more organized and efficient, especially when used timely. From media monitoring platforms to media analysis dashboards, including institutional and social media communication, we introduce the essential tools for the new digital press office.

Federica Marini

Project Leader - Marketing

L'Eco della Stampa

15 jun 14:00 - 14:20

20 min

Edutech | MELODIA (CENTRO SERVIZI)

Ethics, aesthetics, and the future of edutech. Stems, humanities and the equivocation of needs

Digital innovation impacts school teaching practices in profound ways. However, in order to gain a comprehensive perspective on the state of the art and possible futures of schooling, it is necessary to also consider this phenomenon from the side of the digital transformation of learning and cognition. In this talk, we explore the ethical and aesthetic implications of emerging educational technologies, with a focus on the individual learner, the need to integrate stem and humanities into his or her skill set, to shape a cultural encyclopedia fit for the future.

Paolo Martinelli

Presidente

Archilabò

15 jun 14:00 - 14:20

20 min

Blockchain | Open stage 23 - Hall 25

Gaming e NFT: the legal challenges for operators

The convergences between gaming and blockchain represent a new frontier in the video game industry. What challenges, therefore, will sector operators have to face? We will delve into the use of blockchain technology, the revolutionary application of NFTs in the gaming context. We will discuss the possibility of awarding prizes in NFTs and explore methods for protecting intellectual property assets. To conclude: tips & tricks for sector operators

Giulietta Minucci

Counsel

LEXIA

15 jun 14:00 - 14:20

20 min

E-Sports & Gaming | Open stage 21 - Hall 25

Development of post-pandemic esports market

Ivan Ballestrazzi

CEO EXEED

GIGABYTE Regional Manager

15 jun 14:00 - 14:20

20 min

Impact to Business | Open stage 13 - Hall 30

Working isn't what it used to be

What do "umarell" and smart working have in common?

Danilo Masotti

Scrittore e agitatore culturale

Edizioni Pendragon

15 jun 14:00 - 14:20

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

AI in MedTech: the Sestre Case and Innovation in Patient Care

Sestre, a startup that is developing a solution that leverages artificial intelligence and nutraceutical supplements to revolutionize the approach to treating fertility and female hormone dysfunction, improving patient care and enhancing medical research. With support from the regional TecnoNidi fund, Sestre has developed its MVP, attracting additional Italian and European funding to advance the digital transformation of reproductive health.

Sonia Elicio

Chief Growth Officer

Sestre

15 jun 14:20 - 15:40

80 min

Startup Stage | Open stage 14 - Hall 30

Future of Health : Pitch session selected startups

Digital health, Well being, Telemedicine, Healthcare supply, Patient Engagement, Medical devices, Fitness apps, Remote monitoring, Biotech, Ageing, Omics.

Health Navigator

ImaginAble Solutions

Dentcense

MedMetrix

Longevity Genie by SecvADN

Neo Pill

Go Healthy

OmicsChart

NX35 by SickScience Labs

Celeste

XSpline

sendance

Livgemini

SYNAPTYS

Salute360

15 jun 14:20 - 14:40

20 min

AI for Future | Reserved stage 6 - Hall 25

The Imaginative Application of Artificial Intelligence

Umberto Basso presents the use of AI in advertising, illustrating how the AKQ teams have experimented with various applications of AI, from inventing new sports to innovative advertising campaigns. He explains the AI-supported creative process to enhance innovation, efficiency, or effectiveness of the results, using an approach based on breaking down processes into "Diamonds".

Umberto Basso

Managing Director

AKQA

15 jun 14:20 - 14:40

20 min

Book Presentation | Open stage 18 - Hall 26

THE STORY OF SUBITO.IT and the second-hand effect - A second chance for things and people in the circular economy

There is no simple formula for successfully leading a company, but you certainly need to have a method for keeping all the variables under control and preparing for every eventuality. In his book Management of Uncertainty, Giuseppe Pasceri, over thirty years of work as a manager of leading tech companies, linking the best existing management practices and models and integrating them with some original models, offers an easy-to-apply tool for anyone who finds themselves creating or leading a business of any kind in any industry. We talk about it with Giuseppe Pasceri and Michele Riva

Michele Riva

CEO

ROI Edizioni

Giuseppe Pasceri

CEO

Adevinta

15 jun 14:40 - 15:20

40 min

Digital Strategy | Reserved stage 7 - Hall 25-26 P1

Why promoting your product will NOT increase your sales

When we think of sales we think that need to speak and communicate about our products and services constantly. But the question becomes is how many times can you talk about the same product? It gets boring. People don’t want to be sold. People want to be inspired. In this speech, Alexander Novicov will share with us how we can increase our sales by not talking about our products, but actually communicating about the absence of our product. He will share insights and ideas that businesses can implement and increase their sales.

Alexander Novicov

CEO

Way Boutique Agency

15 jun 14:40 - 15:20

40 min

E-Commerce | Reserved stage 3 - Hall 25

Omnichannel Search: From Google to perplexity.ai, How Information Retrieval Evolves Before a Purchase.

In a world filled with an abundance of content but very few answers, Italians are seeking the most effective way to find the information they need by utilizing multiple search properties. How is their information-seeking behavior changing? What are their expectations regarding artificial intelligence applied to search? Whom do they trust before making a purchase? The data from the FIND Observatory tells the story of how Italians search online before making a purchase and how this behavior is evolving.

Marco Loguercio

Founder & CEO

FIND

15 jun 14:40 - 15:20

40 min

Google Innovations | Reserved stage 1 - Hall 26

Maximize your ROI with AI-powered YouTube Ads

The rise of streaming has transformed how we consume video - it's now accessible on any device, in any format, at any time. Navigating these shifts in the video and consumer landscape can be daunting for marketers. In this section, we'll discuss a few of the exciting ways that Google AI will enable you to easily tap into the scale of marketing through YouTube Ads solutions like VRC, VVC, and Demand Gen, while empowering you to multiply your marketing in safe and effective ways.

Laura Marchetti

YouTube Ads Product Lead @Google

Google

15 jun 14:40 - 15:20

40 min

Back-End & Cloud | Open stage 17 - Hall 30

Don’t break GraphQL, extend it!

GraphQL is powerful technology to retrieve and send complex structures from remote locations with a simple and effective syntax. One of its perks is avoid under-fetching and over-fetching as the client specifically requests the fields it’s interested in. But what happens if we need to enrich or customize the data set and we can’t modify the upstream GraphQL server? Shall we break the spec? In this talk I will show you how to use the resources the GraphQL specification already gives us to solve this issue without having to break the rules.

Paolo Insogna

Node.js TSC Member, Principal Engineer at Platformatic, Polyglot Developer

Platformatic

15 jun 14:40 - 15:00

20 min

AI for Future | Reserved stage 6 - Hall 25

Human + AI: How to Make Them Work Together to Unlock New Scenarios and Opportunities in the Future of Work

In the era of multimodal AI, what scenarios are emerging in the future of work? In this talk, we explore how to move from hype to practice, analyzing trends and seeing how to leverage new processes and growth opportunities at both individual and company levels: non-linear career paths, 'exponential' and decentralized organizations.

Matteo Cellini

Director | Digital Marketing

Alkemy

15 jun 14:40 - 15:20

40 min

Social Media Strategies | Reserved stage 4 - Hall 25

LinkedIn & Artificial Intelligence: Practical Guide to LinkedIn's AI Features

AI is becoming increasingly present in our work and on our platforms. LinkedIn is no exception and has introduced numerous AI-based features. Knowing them and being able to leverage them to one's advantage becomes essential for success on LinkedIn in 2024. Let's explore together all the innovations introduced by the platform, as well as best practices, strategies, and tips for successfully utilizing them in our marketing, advertising, and social selling activities

Andrea Cecchetti

Digital Strategist

A.C. Marketing

15 jun 14:40 - 15:00

20 min

Augmented & Virtual Reality | Open stage 22 - Hall 25

Fun & Fan: New Opportunities from the Encounter of Augmented Reality with Live Sports Entertainment

Stadium matches provide a 360° experience, and it's essential to capture fans' interest and animate pre-game and halftime with interactive entertainment. If the LA Rams are pioneers of Fan Engagement with augmented reality, AC Milan in Italy has brought the AR Fan Cam to Europe for the first time to engage and involve fans in interactive play. In this speech, we will explore current and future opportunities and the key points of an AR Live Sport Entertainment project.

Paola Fiorio

Marketing e Content Manager

Viewtoo

Pietro Pingitore

XR Developer

Viewtoo

15 jun 14:40 - 15:00

20 min

Influencer Marketing | Reserved stage 2 - Hall 26

Behind the scenes of Lino Banfi's Social Media Strategy

How we helped an icon of Italian television break into Social Media with videos garnering tens of millions of views and international collaborations

Luca La Mesa

Social Media Strategist

Social & Impact srl

15 jun 14:40 - 15:20

40 min

Tech for No Profit | BANCA (CENTRO SERVIZI)

Communicating peace

A proposal for an in-depth look at EMERGENCY's communication, starting from the collaboration with the advertising agency OGILVY in the realisation of annual campaigns to raise public awareness and spread a culture of peace.

Emanuele Rossini

Head of Digital

EMERGENCY

Luca Tapogani

Head of Strategy

Ogilvy Italia

15 jun 14:40 - 15:20

40 min

SEO | Reserved stage 8 - Hall 25-26 P1

International SEO for E-commerce: Dos and Don'ts

Best tech practices and mistakes to avoid when working on optimizing multilingual and/or multinational websites. During the speech, we will explore whether you truly need to launch an international website, how to best choose the domain, pros and cons of ccTLDs and gTLDs, the importance of localization starting from URLs, how to correctly implement hreflang tags and meta tags, differences in geotargeting between Google and other search engines, georedirects, and hosting

Pamela Gacioppo

SEO Country Lead

Canva

15 jun 14:40 - 15:00

20 min

Blockchain | Open stage 23 - Hall 25

What are DAOs and why do they have a promising future?

DAOs (Decentralized Autonomous Organizations) represent an evolution in the business sector thanks to decentralization. They consist of a treasury (a series of digital assets), a smart contract (operational rules), and a community (a group of interested parties). Maker DAO is one of the most well-known examples, with a treasury of around $7 billion. Similar to traditional corporations, DAOs operate with complete autonomy through smart contracts, although they are sometimes critically labeled as DINO (Dao In Name Only) due to excessive marketing use. There is a growing interest in a regulated approach at both the European and Italian levels, exploring DAOs as Delegated Authorized Organizations

Mariano Giovanni Carozzi

Founder

First personal coin

15 jun 14:40 - 15:00

20 min

Book Presentation | Open stage 18 - Hall 26

Future Visions of Digital Marketing

Future Visions of Digital Marketing takes you on a journey through the major evolutions of the digital landscape, featuring 13 interviews with top professionals in the Italian market. The text explores how digital is transforming, both strategically and operationally, and what we can expect in the near future.

Alessandra Maggio

R&D Manager - Business Associate

Clickable

Valentina Vellucci

Marketing Manager

TS Nuovamacut

Luana Vollero

Redattrice

Libri di Marketing

15 jun 14:40 - 15:00

20 min

AI Marketing | Reserved stage 5 - Hall 25

Is your Marketing Effective? Let Bayes Decide!

This talk explores how a Bayesian Marketing Media Mix model improved WeRoad's marketing strategies. Solving challenges from limited third-party cookies and privacy concerns, the model analyzed complex interactions between channels like online ads, social media, and promotions, incorporating expert knowledge and factors like delays and saturation. Attendees will learn about the Bayesian method's significance, its impact on WeRoad, and how to apply similar models in their business strategies.

Emanuele Fabbiani

Head of AI

xtream

15 jun 14:40 - 15:00

20 min

Ethics & AI | Open stage 16 - Hall 30

Synthetic data: a cutting-edge technology to combine research, privacy, and ethical AI development

Synthetic data is a revolutionary paradigm: obtained through generative AI, it replicates the statistical patterns of a real dataset. Being artificial, they lack information attributable to individual subjects, making them ideal for replacing personal data in AI analyses and applications. They offer extraordinary support in the ethical and responsible development of AI, in compliance with GDPR and the AI Act, significantly contributing to vital areas such as scientific research

Daniele Panfilo

CEO e Co-Founder

Aindo

15 jun 14:40 - 15:20

40 min

Content Creators | Open stage 24 - C.S. Hall

Zen-Q's First NFT

We will redefine the concept of NFTs with an exhibition by the artist FLYCAT, the leading Italian figure in the world of Writing and urban art. The first NFT created for Zen-Q will be unveiled. You will witness something that will never be repeated.

Luca Massironi

Artist

Zen-Q

15 jun 14:40 - 15:20

40 min

Content Marketing | Reserved stage 9 - Hall 28

Content and AI: prompts and ready-to-use ideas for your multi-channel strategy

Place your creativity at the center with the help of AI to effectively tell your story and project. In today's web landscape, it's crucial to be seamlessly discovered by our audience. However, this doesn't mean being everywhere; rather, we need to be present in the right touchpoints, with quality content, while clearly understanding our brand and ideal customer. In this session, we will explore how, with the assistance of AI, a well-equipped toolbox, and defined operational workflows, your strategy will gain more visibility and conversions! Through case studies and ready-to-implement ideas, you'll be able to draw inspiration to immediately enhance your project

Elisa Contessotto

Responsabile della formazione

SEOZoom

15 jun 14:40 - 15:20

40 min

Digital Media & Journalism | Open stage 19 - Hall 26

Mobile journalism: real-time news editing with apps and equipment

In this speech, we will discuss how, in the digital age, mobile journalism is revolutionizing storytelling. Thanks to advanced smartphones and dedicated applications, journalists can record, edit, and publish content in real time, wherever they are. Tools such as portable microphones, stabilizers, and editing apps enhance the quality and immediacy of news, transforming every reporter into an autonomous and innovative multimedia hub

Laura Tommasini

Giornalista

Sport Press

15 jun 14:40 - 15:20

40 min

Edutech | MELODIA (CENTRO SERVIZI)

Training, digitization and sustainability: how enterprises of the future evolve

Today's forward-looking businesses encounter many challenges, including the need to stay abreast of an ever-running global market. Training, innovation and the ability to conduct a sustainable business are the keys to keeping the door to the future open. SACE accompanies companies on this growth path with solutions within their reach and a unique and free training program.

Simona Vultaggio

Manager - Education & Connects Solutions

SACE

15 jun 14:40 - 15:20

40 min

Tech Policies and Communities | CONCERTO - OVERTURE (1PT. CENTRO SERVIZI)

Futuro Digitale: costruire domai tra innovazione e inclusione

In collaboration with Legacoop

Luca Grosso

Chairman

Bo.S.Co

Andrea Nalin

Vice President

Indici Opponibili

Piero Tagliapietra

President

Hypernova Società Cooperativa

Andrea Scavolini

Co Founder

Refresh Academy

Emiliano Citarella

Digital Specialist

Youlysses

Damiana Aguiari

Digital Coach Coordinator

Open Group

LEGACOOP

15 jun 14:40 - 15:20

40 min

WorkTech Policies | CONCERTO - SUITE (CENTRO SERVIZI)

Evolution of Human Resources in the Age of Artificial Intelligence

Moderator: Kevin Carboni

The panel will explore the use of artificial intelligence (AI) in human resources, discussing its impact on business decision-making processes such as personnel selection and development, performance management, and workforce planning. Ethical issues, data privacy, and transparency in the use of AI in HR decisions will also be addressed. The goal is to delve into how AI can be used effectively and responsibly in the HR context.

Kevin Carboni

Freelance Investigative Journalist; Author

DeSmog; Lo Spiegone and Wired Italia

Ivana Pais

Full Professor

University Cattolica del Sacro Cuore

Nicola Ladisa

Human Resources and Organization Director Corporate

De Agostini Group

Ernesto Belisario

Lawyer, expert in technology law and innovation in public administration

Law Firm E-lex

15 jun 14:40 - 15:00

20 min

Future of Entrepreneurship | Open stage 11 - Hall 30

How to adopt 'startup thinking' within a company to foster an entrepreneurial culture

Businesses not only need to open up to the external ecosystem through Open Innovation, but they must also act simultaneously on processes, methodologies, and culture to promote real internal transformation. Startups are not only seen as potential innovation partners but also as organizational and process models to be inspired by, to bring new approaches into the company, fostering people engagement, and spreading entrepreneurial and innovation culture

Filippo Frangi

Ricercatore Senior

Osservatorio Startup Thinking

15 jun 14:40 - 15:00

20 min

E-Sports & Gaming | Open stage 21 - Hall 25

Gamification of things, generating leads, and retaining users through casual games

Together, we'll discover two successful case studies where casual games have been a fundamental piece in achieving project goals. The projects in question were developed for two different industries, apparel and sports, but they demonstrate how gamification logic can be effective in any context - strengthening clients' digital presence, increasing time spent on the site, and expanding the brand's audience base

Giulia Vaini

Head of Strategy

Playground

15 jun 14:40 - 15:20

40 min

Video Marketing | Open stage 10 - Hall 30

AI-Video Beyond Image Generation. Wow Tools to Speed Up the Production Process

Generating images of kittens practicing yoga or pandas skiing is undoubtedly fun but not always useful in creating web content. Artificial intelligence in the video field is not just about this. Production times and costs are drastically decreasing. The last few years have seen the emergence and development of platforms that have also forced major players in the industry to change direction. In the presentation, I will introduce some interesting tools for your social videos. Post-production is not reserved for professionals; in fact, fewer technical skills and more original ideas are needed. There is room because I will present those features that will certainly succeed in bringing even the most skeptical and reluctant individuals closer to video creation.

Silvia Bevilacqua

Journalist and video creator

Freelance

15 jun 14:40 - 15:20

40 min

Impact to Business | Open stage 13 - Hall 30

Remote working and digital nomadism in Italy: new horizons to improve the lives of individuals and businesses and generate a positive impact on our communities.

The challenges and opportunities of remote working and digital nomadism in Italy, with particular attention to the positive impact on the growth and development of the inland areas of our country.

Ilaria Cazziol

Responsabile Comunicazione, Content Specialist

Ass. Italiana Nomadi Digitali

Alberto Mattei

Presidente

Ass. Italiana Nomadi Digitali

Cosmano Lombardo

CEO

Regia - Concept - Ideazione WMF, Founder e CEO Search On Media Group

Andrea Angella

Co-fondatore

Start-Working Pontremoli

Giovanni Filippi

Segretario e Coordinatore

Ass. Italiana Nomadi Digitali

15 jun 14:40 - 14:50

10 min

Innovation Showcase | Open stage 15 - Hall 30

Satellite data and artificial intelligence for sustainable planning the design of future cities

Gaetano Volpe

CEO e fondatore

Latitudo 40

15 jun 14:40 - 15:20

40 min

WMF Off

Zen-Q's First NFT

We will redefine the concept of NFTs with an exhibition by the artist FLYCAT, the leading Italian figure in the world of Writing and urban art. The first NFT created for Zen-Q will be unveiled. You will witness something that will never be repeated.

Luca Massironi

Artist

Zen-Q

15 jun 14:40 - 15:20

40 min

Data Valley | Open stage 20 - Hall 26

The impact of Big Data and Hpc on our future

Sanzio Bassini

Direttore del Dipartimento supercalcolo applicazioni e innovazione del consorzio interuniversitario

CINECA

15 jun 14:40 - 15:20

40 min

Environmental Transformation | CONCERTO - VIVACE (1PT. CENTRO SERVIZI)

Sports Facilities and Technological Innovation: Toward New Horizons

Moderator: Matteo Fogacci

In collaboration with CONI Emilia-Romagna
The talk examines how new technologies are transforming sports facilities, improving their efficiency, safety and accessibility, and redefining the way we perceive and use them. Based on the research “The Social Impact of Sport and E-Sports,” it also explores e-sports arenas, analyzing how they meet the needs of digital athletes and spectators. Participants will be able to explore the challenges and opportunities of technology implementation in sports spaces, looking at the future of entertainment and sports practice

Matteo Fogacci

Telesanterno Sports Editor

GTV Srl

Andrea Dondi

President

CONI Emilia-Romagna; Regional School of Sports

Vittorio Andrea Vaccaro

Vice President; Scientific Director

CONI Emilia-Romagna; Regional School of Sport

Armando Strinati

Professor

Regional School of Sports

Elena Pantaleo

Member

CONI National Board; Athletes National Commission

Davide Del Verde

Researcher SRdS

CONI - Emilia-Romagna

Carlo Guidetti

Regional Supervisor of Sport facilities

Olympic Committee

15 jun 14:40 - 15:00

20 min

Future Marketing Corner (PAV30 - D21 - E26) | Hall 30 - stand D21 E26

Academy - Social Advertising for E-commerce

Francesca Bernini

Social Media Specialist @Search On Media Group

15 jun 14:40 - 15:00

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

Regional DEA evolution and digitization projects

The development of a Regional Information System for Prevention and Safety in the Workplace (SILAV) as the first key piece of the Regional Prevention Information System (SIrP) being planned and with which SILAV is to share essential design, architectural, infrastructural and cooperation elements. SILAV and SIRP fit into a context of profound digital transformation. In particular, the project must ensure the monitoring, effectiveness and governance of prevention initiatives conducted at the corporate and regional levels. For the achievement of all these objectives, in fact, the SIrP must also possess suitable functionalities and characteristics to achieve the integration of prevention with other dimensions of regional health and ensure the interaction and information exchange both between the Prevention Information System and, in perspective, with other information systems, health and non-health (i.e. territorial, environmental, urban, labor, ...), so that, through the generation, analysis and synthesis of adequate information flows, it will foster - the knowledge and control of phenomena that affect health and safety; - the development and pursuit of targeted prevention strategies; - the planning and coordination of evidence-based initiatives and interventions; - the continuous monitoring of the Essential Levels of Care The objective of creating a regional information system for prevention must make it possible to offer all the actors involved a series of specific functionalities designed to improve the level of service of services, the efficiency and effectiveness of prevention activities and the satisfaction of people as well as public health monitoring and interoperability with external systems.

Adriano Carenza

Sales Account Manager

GPI SpA

15 jun 14:50 - 15:00

10 min

Innovation Showcase | Open stage 15 - Hall 30

STORYTRACING: THE TRACEABILITY EVOLUTION

Gianluca Mazza

CEO

Feelera srl Società Benefit

15 jun 15:00 - 15:20

20 min

AI Marketing | Reserved stage 5 - Hall 25

Grace The Amazing

IG & Community Specialist

Onice srl

Yari Brugnoni

Founder

Not Just Analytics

15 jun 15:00 - 15:20

20 min

Augmented & Virtual Reality | Open stage 22 - Hall 25

The Interactive Architecture of Creative Learning

Through a design analysis and research on new technologies, focusing on the interaction between humans and machines in the creative field, the intervention explores the integration of immersive experiences and the digital transformation implemented by Istituto Marangoni. The Group has redefined its educational approach to enhance creative learning. The adoption of cutting-edge software and technologies inspired by game design has created a blended learning environment, combining traditional classroom instruction with immersive digital experiences.

Francesco Fioretto

Research & Education Director

Istituto Marangoni Headquarters

15 jun 15:00 - 15:20

20 min

Future of Entrepreneurship | Open stage 11 - Hall 30

Adaptive Leadership for Driving Innovation Projects

All companies started as start-ups; only some have evolved into large companies or multinationals. Let's explore how the most innovative companies have developed to grow in an era of uncertainty. Experiences teach us that a mindset, adaptive leadership, and a new organization are necessary to help large companies maintain an innovative and experimental approach within a different organizational structure.

Carmine Paragano

Head of Enterprise Agility & Program Governance

NTT DATA Italia

15 jun 15:00 - 15:20

20 min

E-Sports & Gaming | Open stage 21 - Hall 25

Competitive Gaming - Exploring the Largest and Most Influential Community in Digital History

We will explore the history of competitive gaming, from the first tournaments to modern eSports circuits and independent ranking platforms. We will navigate through the impressive numbers this industry generates globally and the significance of supporting competitive teams in achieving their goals. Finally, we will share a few stories to illustrate how the world of gamers is transforming the entertainment and publishing sectors, redefining the dynamics of digital engagement.

Federico Bottino

Head of strategy

Outplayed Gaming

15 jun 15:00 - 15:20

20 min

Innovation Showcase | Open stage 15 - Hall 30

Didacta Italia is Community-cation: how to build the community of fairs and events between physical and digital

Community-cation is communication based on community design. It is an approach that places the target community at the center of the strategy through the bridging role of ambassadors. Together, we will discover the process from scratch through the case of Fiera Didacta Italia, the most important Italian event on educational innovation. From the "rhizomatic" strategy to the creation of a micro-community of ambassadors and phygital spaces like the #socialprof area.

Gloria Basanisi

Content strategist e digital (UX) copywriter

Wodka Agency

Barbara Del Bene

Digital & Communication

Firenze Fiera S.p.A.

15 jun 15:00 - 15:20

20 min

#mareAsinistra - attrarre talenti in Puglia | Open stage 12 - Hall 30

From Tradition to the Future: Archaeology and Social Innovation in Rural Salento

In the heart of Salento, the “Valesio Community Hub” project tackles the challenges of youth depopulation specifically in the rural areas of the territory, turning it into an opportunity for rebirth. With the support of “Luoghi Comuni” - ARTI Puglia, we are reimagining the Messapian-era archaeological park “Valesio” as a social innovation hub. A guided group brainstorming session will allow us to re-design this space together, creating new opportunities for the local community and revitalizing the area.

Raffaele Manca

Co-Founder

Tramoontana - Valesio Community Hub

15 jun 15:20 - 15:40

20 min

Book Presentation | Open stage 18 - Hall 26

FRANCOANGELI @ FUTURE Artificial Intelligence and New Skills

Nello Iacono

Coordinatore Repubblica Digitale

Dipartimento per la trasformazione digitale

Stefano Machera

Senior Manager IT

Luana Vollero

Redattrice

Libri di Marketing

15 jun 15:20 - 16:00

40 min

Impact to Business | Open stage 13 - Hall 30

Proposals to overcome constraints and simplify processes necessary to make Italy a preferred destination for remote workers and digital nomads.

To become a truly attractive destination and a country tailored to remote workers and digital nomads, it is essential to have a clear and simplified regulatory framework. The Technical Scientific Committee of the Italian Digital Nomads Association has formulated some proposals and launched initiatives to facilitate and support legislators in adopting appropriate measures.

Alberto Mattei

Presidente

Ass. Italiana Nomadi Digitali

Sergio Antonelli

Presidente CTS Ass. Ita. N.D - Avvocato ed Esperto di diritto migratorio

Ass. Ita. N.D

Luca Furfaro

Membro CTS Ass. Ita. N.D. e Consulente del Lavoro

Ass. Ita. N.D.

Nicolò Boggian

Membro CTS Ass. Ita. N.D. - Co-Founder Whitelibra

Whitelibra

Giorgio Cortona

Membro CTS Ass. Ita. N.D. - Dottore Commercialista e Revisore Legale

Mariarita Sciarrone

Giornalista, Autrice ed Eperta in Marketing del Turismo

CTS Festival dell'Ospitalità

15 jun 15:30

Mainstage | Hall 29

Opening Session

Session 2 day 3

15 jun 15:40

Mainstage | Hall 29

Contest Band Emergenti - Premiazione & Live Performance

Giargo

15 jun 15:45

Mainstage | Hall 29

Luigi Di Maio

European Union

Special Representative for the Gulf Region

15 jun 15:55

Mainstage | Hall 29

Cooperare per un'innovazione inclusiva e sostenibile

Simone Gamberini

Presidente

Legacoop Nazionale

15 jun 16:00 - 16:40

40 min

Impact to Business | Open stage 13 - Hall 30

The projects of the Italian Digital Nomads Association: collaborative proposals to attract digital nomads and remote workers to Italy and inland areas

The Italian Digital Nomads Association has developed a strategic plan to actively promote the growth of a movement of people free to live and work anywhere in Italy. In this panel, you will have the exclusive opportunity to discover an innovative and collaborative project aimed at transforming our territories, villages, and small communities in inland areas into regenerative and transformative living spaces and into unique working environments in the world for remote workers and digital nomads.

Ilaria Cazziol

Responsabile Comunicazione, Content Specialist

Ass. Italiana Nomadi Digitali

Massimo Ciuffreda

Vice Presidente

Ass Italiana Nomadi Digitali