73 out of 90 stages for WMF 2025 have been announced
WorkTech Policies
Color legend of stages
Reserved Stage
Reserved access with Full Ticket
AI for Future
The AI for Future stage, part of the WMF's AI Global Summit event and sponsored by Globant, will offer talks on the application and future of artificial intelligence by leading Italian and international experts in the field.
This stage is only accessible with a Full Ticket.
Sponsored by
Innovation Showcase
This stage, powered by SAP on the 13th of June, showcases products and services presented by startups, SMEs, and companies offering innovative solutions to corporate needs and, generally, the market.Powered by
Google Innovations
The stage presents the latest trends and innovations in the Google ecosystem. Featuring international speakers and experts in the field, we will explore the dynamics of YouTube, Analytics, Performance Max, and GitHub/Scripts to harness the full potential of Google platforms for your digital success.This stage is only accessible with a Full Ticket.
Future of Open Innovation & VC
Embark on a journey to explore the characteristics of a global community of innovators committed to co-designing inclusive prosperity and a better future. Through immersion in diverse ecosystems and approaches, participants will gain valuable insights into the dynamics of open innovation and collaboration on a global scale. Together, we will cultivate a community of changemakers dedicated to shaping a more equitable and sustainable world for generations to comeAI Marketing
The AI Marketing stage, part of WMF's AI Global Summit and sponsored by Get Response, offers talks on the application of marketing in the field of artificial intelligence and insights on AI from top Italian and international industry experts.This stage is only accessible with a Full Ticket.
Sponsored by
Prophets of AI
In this stage, speeches and interventions by some of the most respected international experts in Artificial Intelligence will alternate.
Thanks to the partnership between Search On Media Group and WMF with Prophets of AI - a leading American entity for connecting with experts in the AI field - this stage will feature brilliant minds who have made significant contributions to the advancement of artificial intelligence, robotics, and consciousness fields, coming from diverse backgrounds such as computer science, art, finance, and informatics.
Masterclass
The WMF proposes a Masterclass dedicated to the deepening of some hot topics for the AI & Digital-Tech sector through which it will be possible to understand the strategic use of Artificial Intelligence. The Masterclass will last two hours, in which it will be possible to relate with some of the leading experts in the field and are intended for a maximum of 25 people, to ensure the best possible interaction with the speakers.E-Commerce
The stage, within the E-commerce Fest and sponsored by Connecteed, is dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.This stage is only accessible with a Full Ticket.
Sponsored by
Advertising
The stage, powered by SMConnect, is the ideal place to discover new trends and best practices in digital advertising. Industry experts will provide insightful insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.This stage is only accessible with a Full Ticket.
Powered by
Brand
The stage hosts prominent speakers that will offer their insights into the world of branding: through informative and vertical interventions, the strategic role of brands in the digital age, their relationship with consumers, impact on the social context, vertical platforms, communities, and much more will be thoroughly explored.This stage is only accessible with a Full Ticket.
SEO
On this stage, powered by SM CONNECT, industry experts will address the most technical and advanced areas of SEO. Presentations and case studies will delve into tools and strategies that continuously shape the entire digital sector.
This stage is only accessible with a Full Ticket.
Powered by
Social Media Strategies
The stage, powered by SMStrategies, offers informative speeches dedicated to fundamental strategies for measuring and optimizing performance on social media. You will delve into the most effective techniques to maximize the impact of your online activities, optimizing your social media presence to achieve your business goals.This stage is only accessible with a Full Ticket.
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Mainstage
This is the biggest stage of the WMF that brings together all the themes of the Festival, where tech experts and innovators share their ideas and visions.
Inspirational talks, interviews, and debates will take place on the Mainstage to explore the latest technological developments and different aspects of innovation and its ethical, social and economic implications.
Not only creative insights and reflections on the Future but also moments of show and entertainment with concerts, live performances, the Startup Competition Final and award ceremonies with the WMF Awards.
Book Presentation
The stage, part of the Book Fair at WMF, is dedicated to talks, book presentations, and interviews on the major developments in the publishing sector. Authors will discuss topics related to digital, sustainability, innovation, and social impact.Powered by
Tech Policies and Communities
This stage is part of GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.Powered by
WorkTech Policies
This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
Powered by
AI Tools & Services
In this stage, speakers will examine how the corporate use of artificial intelligence can automate processes and improve overall performanceAll speeches within the room are branded
Influencer Marketing
The stage, powered by SMStrategies, explores the world of digital influencers, delving into winning strategies for collaborating with influencers and identifying the best partnership opportunities, as well as creating engaging content that captures the attention of the target audience.This stage is only accessible with a Full Ticket.
Powered by
Italy, EU and Global Diplomacy
This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.Powered by
Content Creators
The stage, part of WMF's Creators Fest, is where the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation world and their communities.
Startup Stage
Every year at the WMF, all the players in the innovation ecosystem come together: meet the founders of the selected startups, who will be able to present their project to an international audience of potential investors, partners and media, and join the WMF's international network, thus accelerating the opportunities for success.Edutech
The Edutech Stage provides a comprehensive overview of the latest frontiers in educational technology. Through a series of engaging and informative speeches, industry experts will explore the potentials, challenges, and innovative applications that are transforming the way we learn and teachEthics & AI
The stage dedicated to Ethics and Artificial Intelligence explores the latest trends, innovative applications, and future perspectives in the field of AI and ethics. Experts from around the world converge to discuss the ethical challenges and opportunities offered by AI, promoting collaboration and innovation, presenting a crossroads of ideas and perspectives that shape the future of ethics and AI in the digital age.Digital Tools & Services
Xrs, chatbots, NLP, and many other revolutionary technologies will be at the heart of our speakers' interventions in this internship, such as augmented reality, virtual reality and chatbots, and how companies can use them to improve customer experience and engagement.
All talks within the room are branded.
Work, HR & Digital Skills
The stage dedicated to the world of work delves into the challenges and opportunities in the realm of human resources and digital skills. Experts and HR managers from various national and international backgrounds will share valuable insights on emerging trends and possible future scenarios in the workplace context.Climate Change
On this stage, researchers, consultants, and non-profit organizations will take turns presenting the state of the art and the major implications of climate change, focusing on existing solutions and key trends at both national and global levelsData Analytics
The stage, sponsored by Exelab, is dedicated to web data measurement, collection, and analysis processes aimed at optimizing their utilization. The speeches will examine the new tools in the field and the latest trends to improve campaign reporting.This stage is only accessible with a Full Ticket.
Sponsored by
Knowledge Share
Voices and testimonies of innovation will take center stage at the Open Stage by Netval and Knowledge Share at WMF! On June 14th, 2024, get ready to dive into deep tech and technology transfer.
Not only will Netval and KS be present as partners, with an Expo Area featuring 40 of the most promising startups from the KS 2.0 platform and the national innovation landscape, but they will also bring best practices and industry professional viewpoints!
We'll delve into deep tech topics with a focus on the world of Start-Ups and Technology Transfer. But it won't be just theory: on stage, authoritative experts and pioneers will share experiences and concrete examples of the disruptive potential of deep tech in shaping our future.
Netval and Knowledge Share are not just present; they are the engines driving this extraordinary journey into innovation. Join us as we transform the event into an unforgettable experience, creating deep connections and opening the doors to a world of possibilities.
Don't miss the opportunity to be part of this revolution: mark June 14th on your calendars and get ready to be transported to the forefront of global innovation.
Come discover the future with us at the Open Stage by Netval and Knowledge Share at WMF.
For more information about Associazione Netval: Who We Are - Netval
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Marketing Automation
The stage offers a series of presentations by various speakers on the topic of Marketing Automation, aimed at illustrating how it transforms the way companies interact with their customers, enabling personalized and timely communication.
This stage is only accessible with a Full Ticket.
Social Inclusion
During this stage, we will discuss with experts, academics, and activists how to promote the growth of a more inclusive environment by eliminating structural prejudices and recognizing, instead, the true value of diversity.Augmented & Virtual Reality
The stage, featuring prominent international speakers in the field, will explore the latest trends, innovative applications and future prospects of Augmented and Virtual Reality, delving into how these technologies are transforming industries such as gaming, education, design and more.
Tech 4 Business
On this stage the speakers will examine how companies can leverage recent technological developments to improve operations, efficiency and innovation.
Generative AI
The proposed stage, sponsored by Telematic International University Uninettuno, provides the opportunity to immerse oneself, through various speeches, in the world of Generative AI, a rapidly growing field that combines artificial intelligence and creativity.This stage is only accessible with a Full Ticket.
Sponsored by
Future of Entrepreneurship
In this stage you will be inspired by stories of entrepreneurial successes, by the efficient and creative use of today's digital tools, and by visions of the future!Open stage 11 - Pad 30
WMF Off
The stage hosts round tables, debates, and the Festival's community coming together to discuss topics that have always been close to the heart of WMF. Discussions will therefore alternate between newsletters, new digital scenarios, and trends in the technology sector.
Digital Commerce & Marketing Services
In this stage, speakers will discuss strategies and tools to help companies succeed in e-commerce, including tips for increasing sales, optimizing user experience, and using effective marketing techniques.All speeches within the room are branded
Digital Strategy
The stage will offer case studies and working models, marketing and communication with informative and vertical talks to develop successful digital strategies and explore the most effective planning to tackle the challenges of the contemporary market.This stage is only accessible with a Full Ticket.
Machine Learning
The stage offers insightful and focused talks on the latest trends in computer programming. Participants will have the opportunity to delve deep into the vast universe of software development, gaining essential skills to tackle complex challenges and craft innovative solutions.Human Rights
The stage explores, with the participation of leading international speakers, the crucial issues that define the global human rights agenda. We will delve into current issues, new challenges and best practices for promoting and defending human rights around the world, providing a global and interdisciplinary perspective on a critically important topic.Content Marketing
In this stage, industry experts will discuss strategy and creativity. A place where the brightest minds converge to share ideas and inspire innovation.
This stage is only accessible with a Full Ticket.
AI for Health
The AI for Health stage, powered by the GIMBE Foundation, offers a unique opportunity to explore the application of artificial intelligence in healthcare. You will be involved in the study of best practices and winning strategies for using artificial intelligence to improve people's health and well-being.Powered by
Sustainability & Tech
The stage offers, through interventions by various international and non-international speakers, insights into the theme of sustainability and technology. Participants will focus on how technological innovation can currently drive the transition towards a more sustainable world.
TikTok
This stage, sponsored by TikTok Italy, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices to better elaborate strategies on TikTok.Sponsored by
Tech for No Profit
The stage dedicated to the Third Sector: non-profit organizations, institutions, volunteers, and experts offer informative speeches on the latest innovations and trends aimed at promoting actions to support a more equitable and inclusive society.UX & UI
The UX & UI stage, powered by Architecta, will immerse you in the world of user experience and user interface. Those who follow this stage will have the opportunity to explore and deepen best practices for designing engaging and intuitive digital experiences.Powered by
Impact to Business
The program of this open stage will help you understand how to co-design a sustainable, inclusive and scalable model of prosperity and increase the positive impact of initiatives born to respond locally to global challenges on your community and the environment around you.Coding Front-end
The Frontend Coding stage offers in-depth and focused talks on the latest trends and practices in frontend development. Here, participants will have the opportunity to explore key aspects of user interface design and implementation in detail, gaining essential skills to tackle complex challenges and develop innovative, cutting-edge solutions.
Back-End & Cloud
The stage provides comprehensive and targeted discussions on the latest trends and strategies in backend development and cloud computing. Attendees will delve deep into crucial aspects of server-side programming and cloud infrastructure, acquiring vital skills to address intricate challenges and engineer innovative solutions tailored to modern computing environments.E-Sports & Gaming
This stage hosts discussions on the present and future of the gaming and eSports businessTourism
The stage provides training sessions on innovations in the tourism sector and digital integrations to optimize offerings in an international marketCybersecurity
On this stage, experts address the increasingly fundamental topic of Cybersecurity with informative and specialized speeches.Space Economy
On this stage, there will be talks dedicated to the opportunities and challenges in the space economy. Here, industry experts and innovators will share ideas and strategies to maximize the commercial and technological potential of space and discuss the future of the sector.
Video Marketing
On this stage, the world of video marketing will be explored through expert interventions that explain how to use videos to promote a product, a service, or an idea, increasing engagement and involving the target audience.Environmental Transformation
This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.Powered by
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There are no sessions in the selected stage on this day.
13 june
14:20 - 15:00
WorkTech Policies
The role of Regions in economic development: policies and initiatives to promote innovation
Moderator: Nico Perrone
This panel highlights the pivotal role of regional administrations in fostering local economic development through innovative policies and strategies. It aims to discuss best practices and tools to create a conducive environment for both the establishment and growth of businesses, emphasizing digitalization and international competitiveness. Additionally, it will focus on supporting businesses in transitioning towards digital technologies and ecological sustainability. Measures to enhance SME competitiveness, particularly through projects combining digital innovation and sustainability, will be explored.
This panel highlights the pivotal role of regional administrations in fostering local economic development through innovative policies and strategies. It aims to discuss best practices and tools to create a conducive environment for both the establishment and growth of businesses, emphasizing digitalization and international competitiveness. Additionally, it will focus on supporting businesses in transitioning towards digital technologies and ecological sustainability. Measures to enhance SME competitiveness, particularly through projects combining digital innovation and sustainability, will be explored.
Director
DIRE Agency Councilor for Economic Development, Innovation, Digital and Simplification
Umbria Region Councilor for Heritage, State Property, General Services and Information Systems
Friuli-Venezia Giulia Region President; General Manager
Assinter Italia; CSI Piemonte 13 june
17:00 - 17:20
WorkTech Policies
Work from Italy and Short Work Week |
This panel will explore the effectiveness of "Work from Italy" and the reduced workweek, analyzing their impact on employee productivity and well-being. Case studies and research evaluating benefits and challenges will be discussed, with a focus on supportive policies and implications for the Italian labor market.
President of the Labor Commission
Chamber of Deputies Chairman
WMF - We Make Future 13 june
18:00 - 18:40
WorkTech Policies
Redefining work in the digital world: the influence of generative Artificial Intelligence
Moderator: Andrea Ivan Baldassarre
The panel will analyze the relationship between artificial intelligence (AI) and the world of work, focusing on the effects of generative AI on the employment market and new digital professions. It will examine how AI is transforming in-demand skills and creating new challenges and opportunities for workers and businesses. Legislative implications will be considered, including data protection, algorithm liability, and workers' rights. The goal is to provide a comprehensive view of the effects of generative AI, promoting a discussion of the policies needed for an equitable transition to a digitized work future.
The panel will analyze the relationship between artificial intelligence (AI) and the world of work, focusing on the effects of generative AI on the employment market and new digital professions. It will examine how AI is transforming in-demand skills and creating new challenges and opportunities for workers and businesses. Legislative implications will be considered, including data protection, algorithm liability, and workers' rights. The goal is to provide a comprehensive view of the effects of generative AI, promoting a discussion of the policies needed for an equitable transition to a digitized work future.
Head of Content Area
Forum PA President of the Labor Commission
Chamber of Deputies Member of the Labor Commission
Chamber of Deputies Confederal Secretary
CISL - Federation of Italian trade unions Digital Innovation Policies, Head of Office 4.0
CGIL - Italian General Confederation of Labour 15 june
09:20 - 10:00
WorkTech Policies
E-sports and Work: virtual competition, new game strategies and digital advancement
Moderator and Speaker: Alessio Crisantemi
In collaboration with EsportsMag.it
The panel will explore the impact of e-sports on the job market, discussing new opportunities in event management, multimedia production and digital marketing. Career challenges and prospects will be explored, as well as ethical and social implications such as mental health and equitable access in the industry.
In collaboration with EsportsMag.it
The panel will explore the impact of e-sports on the job market, discussing new opportunities in event management, multimedia production and digital marketing. Career challenges and prospects will be explored, as well as ethical and social implications such as mental health and equitable access in the industry.
Director
EsportsMag.it Vice President; Scientific Director
CONI Emilia-Romagna; Regional School of Sport Researcher
University of Parma Policy & Public Affairs Manager
IIDEA Association Co-Owner & CEO
DSYRE President & co-Founder
Exeed 15 june
10:20 - 11:00
WorkTech Policies
Cre-AI-activity: Exploring the New Frontiers of Creative Work
Moderators: Francesca Cavecchia e Samanta Giuliani
In collaboration with ADCI
The panel will examine the important role of artificial intelligence (AI) in advertising, analyzing how it has transformed the industry and predictions for the future of creative work. It will discuss how AI is changing the creation of advertising content and influencing the ways companies interact with their target audiences. The goal is to explore future opportunities and challenges in the creative job market. Experts and innovators will reflect on the impact of digital innovation and the importance of adapting to remain competitive in the communications industry.
In collaboration with ADCI
The panel will examine the important role of artificial intelligence (AI) in advertising, analyzing how it has transformed the industry and predictions for the future of creative work. It will discuss how AI is changing the creation of advertising content and influencing the ways companies interact with their target audiences. The goal is to explore future opportunities and challenges in the creative job market. Experts and innovators will reflect on the impact of digital innovation and the importance of adapting to remain competitive in the communications industry.
Senior digital planner and strategist
Managing Partner
SBAM Creative Agency Head of Campaign & UI Design
Kettydo+ Head of Creative
SBAM Creative Agency Co-founder; Creative partner
Artificial Intelligence Creative Community - AI/CC; Runway Ambassador
Zetafonts; ADCI 15 june
13:40 - 14:20
WorkTech Policies
Sports and E-sports: Union and Social Integration in a Digital World
Moderator: Alessandro Mossini
In collaboration with CONI Emilia-Romagna
The talk examines how sports and e-sports can foster social togetherness in an era of increasing isolation. Based on the research “The Social Impact of Sports and E-Sports,” the talk explores how these activities promote interaction and cohesion among individuals from diverse backgrounds. Through case studies and experts, the positive impact on sociality and community well-being is highlighted, showing concrete examples of breaking down cultural and social barriers. Participants will reflect on new ways of connection and inclusiveness in a digitized reality.
In collaboration with CONI Emilia-Romagna
The talk examines how sports and e-sports can foster social togetherness in an era of increasing isolation. Based on the research “The Social Impact of Sports and E-Sports,” the talk explores how these activities promote interaction and cohesion among individuals from diverse backgrounds. Through case studies and experts, the positive impact on sociality and community well-being is highlighted, showing concrete examples of breaking down cultural and social barriers. Participants will reflect on new ways of connection and inclusiveness in a digitized reality.
Sports Journalist
Corriere della Sera Member of the Finance Commission
Chamber of Deputies Member of the Finance Commision
Chamber of Deputies Member of the Justice Commision
Chamber of Deputies President
CONI Emilia-Romagna; Regional School of Sports Vice President; Scientific Director
CONI Emilia-Romagna; Regional School of Sport Technical Coordinator
CONI - Emilia-Romagna Regional Committee Professor
University of Parma 15 june
14:40 - 15:20
WorkTech Policies
Evolution of Human Resources in the Age of Artificial Intelligence
Moderator: Kevin Carboni
The panel will explore the use of artificial intelligence (AI) in human resources, discussing its impact on business decision-making processes such as personnel selection and development, performance management, and workforce planning. Ethical issues, data privacy, and transparency in the use of AI in HR decisions will also be addressed. The goal is to delve into how AI can be used effectively and responsibly in the HR context.
The panel will explore the use of artificial intelligence (AI) in human resources, discussing its impact on business decision-making processes such as personnel selection and development, performance management, and workforce planning. Ethical issues, data privacy, and transparency in the use of AI in HR decisions will also be addressed. The goal is to delve into how AI can be used effectively and responsibly in the HR context.
Freelance Investigative Journalist; Author
DeSmog; Lo Spiegone and Wired Italia Full Professor
University Cattolica del Sacro Cuore Human Resources and Organization Director Corporate
De Agostini Group Lawyer, expert in technology law and innovation in public administration
Law Firm E-lex Explore the new tickets and pick the one that's most suitable for you