Marketing Automation

Room Hosting

Ilaria Caroli
Ilaria Caroli
Marketing Advisor
Massimiliano Gennari
Massimiliano Gennari
CEO
Emoe SRL
13 jun 08:30

Apertura & Accreditamento // Welcoming & Accreditation

14 jun 08:30

Apertura & Accreditamento // Welcoming & Accreditation

15 jun 08:30

Apertura & Accreditamento // Welcoming & Accreditation

13 jun 12:50 - 13:30
40 min
Companies seek customer retention, but loyalty is increasingly difficult to achieve. Through engagement-centered loyalty programs rather than promotions, companies can oversee every customer touchpoint and leverage collected data. We will explore omni-channel loyalty use cases and focus on technology, data, and marketing automation. Because loyalty, like CRM, impacts every department of the company.
13 jun 14:20 - 14:40
20 min
Marketing Automation is changing. The strategies that worked 10 years ago, even just 5, don’t work anymore. Your contacts are flooded with commercial emails, which they delete without reading.What can a company do to succeed with Marketing Automation? It has to adapt to the times. Change strategy. The modern company, to succeed, must think bigger. He needs to move from the concept of Marketing Automation to that of Customer Experience Automation.
13 jun 14:40 - 15:00
20 min
​A journey that led an important B2B company to better understand its subscriber base, send more relevant messages to the right people, and qualify leads to pass on to Sales. Through the martech platform MagNews, we integrated automated workflows, on-site messages, and lead scoring processes to transition from a situation of occasional and undifferentiated sending to a strategy aimed at nurturing relationships with prospects, clients, and stakeholders.
13 jun 17:00 - 17:40
40 min
Let's explore Marketing Operations that is a critical but frequently overlooked component of marketing strategies. We'll examine what MarketingOps involves, its importance in coordinating technology, processes, and teams to enhance marketing effectiveness. Additionally, we'll discuss the risks and potential disadvantages of neglecting this essential function. By understanding the pivotal role of MarketingOps, businesses can achieve greater operational efficiency and improved marketing outcomes.