73 out of 90 stages for WMF 2025 have been announced
Book Presentation
Color legend of stages
Reserved Stage
Reserved access with Full Ticket
AI for Future
The AI for Future stage, part of the WMF's AI Global Summit event and sponsored by Globant, will offer talks on the application and future of artificial intelligence by leading Italian and international experts in the field.
This stage is only accessible with a Full Ticket.
Sponsored by
Innovation Showcase
This stage, powered by SAP on the 13th of June, showcases products and services presented by startups, SMEs, and companies offering innovative solutions to corporate needs and, generally, the market.Powered by
Google Innovations
The stage presents the latest trends and innovations in the Google ecosystem. Featuring international speakers and experts in the field, we will explore the dynamics of YouTube, Analytics, Performance Max, and GitHub/Scripts to harness the full potential of Google platforms for your digital success.This stage is only accessible with a Full Ticket.
Future of Open Innovation & VC
Embark on a journey to explore the characteristics of a global community of innovators committed to co-designing inclusive prosperity and a better future. Through immersion in diverse ecosystems and approaches, participants will gain valuable insights into the dynamics of open innovation and collaboration on a global scale. Together, we will cultivate a community of changemakers dedicated to shaping a more equitable and sustainable world for generations to comeAI Marketing
The AI Marketing stage, part of WMF's AI Global Summit and sponsored by Get Response, offers talks on the application of marketing in the field of artificial intelligence and insights on AI from top Italian and international industry experts.This stage is only accessible with a Full Ticket.
Sponsored by
Prophets of AI
In this stage, speeches and interventions by some of the most respected international experts in Artificial Intelligence will alternate.
Thanks to the partnership between Search On Media Group and WMF with Prophets of AI - a leading American entity for connecting with experts in the AI field - this stage will feature brilliant minds who have made significant contributions to the advancement of artificial intelligence, robotics, and consciousness fields, coming from diverse backgrounds such as computer science, art, finance, and informatics.
Masterclass
The WMF proposes a Masterclass dedicated to the deepening of some hot topics for the AI & Digital-Tech sector through which it will be possible to understand the strategic use of Artificial Intelligence. The Masterclass will last two hours, in which it will be possible to relate with some of the leading experts in the field and are intended for a maximum of 25 people, to ensure the best possible interaction with the speakers.E-Commerce
The stage, within the E-commerce Fest and sponsored by Connecteed, is dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.This stage is only accessible with a Full Ticket.
Sponsored by
Advertising
The stage, powered by SMConnect, is the ideal place to discover new trends and best practices in digital advertising. Industry experts will provide insightful insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.This stage is only accessible with a Full Ticket.
Powered by
Brand
The stage hosts prominent speakers that will offer their insights into the world of branding: through informative and vertical interventions, the strategic role of brands in the digital age, their relationship with consumers, impact on the social context, vertical platforms, communities, and much more will be thoroughly explored.This stage is only accessible with a Full Ticket.
SEO
On this stage, powered by SM CONNECT, industry experts will address the most technical and advanced areas of SEO. Presentations and case studies will delve into tools and strategies that continuously shape the entire digital sector.
This stage is only accessible with a Full Ticket.
Powered by
Social Media Strategies
The stage, powered by SMStrategies, offers informative speeches dedicated to fundamental strategies for measuring and optimizing performance on social media. You will delve into the most effective techniques to maximize the impact of your online activities, optimizing your social media presence to achieve your business goals.This stage is only accessible with a Full Ticket.
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Mainstage
This is the biggest stage of the WMF that brings together all the themes of the Festival, where tech experts and innovators share their ideas and visions.
Inspirational talks, interviews, and debates will take place on the Mainstage to explore the latest technological developments and different aspects of innovation and its ethical, social and economic implications.
Not only creative insights and reflections on the Future but also moments of show and entertainment with concerts, live performances, the Startup Competition Final and award ceremonies with the WMF Awards.
Book Presentation
The stage, part of the Book Fair at WMF, is dedicated to talks, book presentations, and interviews on the major developments in the publishing sector. Authors will discuss topics related to digital, sustainability, innovation, and social impact.Powered by
Tech Policies and Communities
This stage is part of GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.Powered by
WorkTech Policies
This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
Powered by
AI Tools & Services
In this stage, speakers will examine how the corporate use of artificial intelligence can automate processes and improve overall performanceAll speeches within the room are branded
Influencer Marketing
The stage, powered by SMStrategies, explores the world of digital influencers, delving into winning strategies for collaborating with influencers and identifying the best partnership opportunities, as well as creating engaging content that captures the attention of the target audience.This stage is only accessible with a Full Ticket.
Powered by
Italy, EU and Global Diplomacy
This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.Powered by
Content Creators
The stage, part of WMF's Creators Fest, is where the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation world and their communities.
Startup Stage
Every year at the WMF, all the players in the innovation ecosystem come together: meet the founders of the selected startups, who will be able to present their project to an international audience of potential investors, partners and media, and join the WMF's international network, thus accelerating the opportunities for success.Edutech
The Edutech Stage provides a comprehensive overview of the latest frontiers in educational technology. Through a series of engaging and informative speeches, industry experts will explore the potentials, challenges, and innovative applications that are transforming the way we learn and teachEthics & AI
The stage dedicated to Ethics and Artificial Intelligence explores the latest trends, innovative applications, and future perspectives in the field of AI and ethics. Experts from around the world converge to discuss the ethical challenges and opportunities offered by AI, promoting collaboration and innovation, presenting a crossroads of ideas and perspectives that shape the future of ethics and AI in the digital age.Digital Tools & Services
Xrs, chatbots, NLP, and many other revolutionary technologies will be at the heart of our speakers' interventions in this internship, such as augmented reality, virtual reality and chatbots, and how companies can use them to improve customer experience and engagement.
All talks within the room are branded.
Work, HR & Digital Skills
The stage dedicated to the world of work delves into the challenges and opportunities in the realm of human resources and digital skills. Experts and HR managers from various national and international backgrounds will share valuable insights on emerging trends and possible future scenarios in the workplace context.Climate Change
On this stage, researchers, consultants, and non-profit organizations will take turns presenting the state of the art and the major implications of climate change, focusing on existing solutions and key trends at both national and global levelsData Analytics
The stage, sponsored by Exelab, is dedicated to web data measurement, collection, and analysis processes aimed at optimizing their utilization. The speeches will examine the new tools in the field and the latest trends to improve campaign reporting.This stage is only accessible with a Full Ticket.
Sponsored by
Knowledge Share
Voices and testimonies of innovation will take center stage at the Open Stage by Netval and Knowledge Share at WMF! On June 14th, 2024, get ready to dive into deep tech and technology transfer.
Not only will Netval and KS be present as partners, with an Expo Area featuring 40 of the most promising startups from the KS 2.0 platform and the national innovation landscape, but they will also bring best practices and industry professional viewpoints!
We'll delve into deep tech topics with a focus on the world of Start-Ups and Technology Transfer. But it won't be just theory: on stage, authoritative experts and pioneers will share experiences and concrete examples of the disruptive potential of deep tech in shaping our future.
Netval and Knowledge Share are not just present; they are the engines driving this extraordinary journey into innovation. Join us as we transform the event into an unforgettable experience, creating deep connections and opening the doors to a world of possibilities.
Don't miss the opportunity to be part of this revolution: mark June 14th on your calendars and get ready to be transported to the forefront of global innovation.
Come discover the future with us at the Open Stage by Netval and Knowledge Share at WMF.
For more information about Associazione Netval: Who We Are - Netval
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Marketing Automation
The stage offers a series of presentations by various speakers on the topic of Marketing Automation, aimed at illustrating how it transforms the way companies interact with their customers, enabling personalized and timely communication.
This stage is only accessible with a Full Ticket.
Social Inclusion
During this stage, we will discuss with experts, academics, and activists how to promote the growth of a more inclusive environment by eliminating structural prejudices and recognizing, instead, the true value of diversity.Augmented & Virtual Reality
The stage, featuring prominent international speakers in the field, will explore the latest trends, innovative applications and future prospects of Augmented and Virtual Reality, delving into how these technologies are transforming industries such as gaming, education, design and more.
Tech 4 Business
On this stage the speakers will examine how companies can leverage recent technological developments to improve operations, efficiency and innovation.
Generative AI
The proposed stage, sponsored by Telematic International University Uninettuno, provides the opportunity to immerse oneself, through various speeches, in the world of Generative AI, a rapidly growing field that combines artificial intelligence and creativity.This stage is only accessible with a Full Ticket.
Sponsored by
Future of Entrepreneurship
In this stage you will be inspired by stories of entrepreneurial successes, by the efficient and creative use of today's digital tools, and by visions of the future!Open stage 11 - Pad 30
WMF Off
The stage hosts round tables, debates, and the Festival's community coming together to discuss topics that have always been close to the heart of WMF. Discussions will therefore alternate between newsletters, new digital scenarios, and trends in the technology sector.
Digital Commerce & Marketing Services
In this stage, speakers will discuss strategies and tools to help companies succeed in e-commerce, including tips for increasing sales, optimizing user experience, and using effective marketing techniques.All speeches within the room are branded
Digital Strategy
The stage will offer case studies and working models, marketing and communication with informative and vertical talks to develop successful digital strategies and explore the most effective planning to tackle the challenges of the contemporary market.This stage is only accessible with a Full Ticket.
Machine Learning
The stage offers insightful and focused talks on the latest trends in computer programming. Participants will have the opportunity to delve deep into the vast universe of software development, gaining essential skills to tackle complex challenges and craft innovative solutions.Human Rights
The stage explores, with the participation of leading international speakers, the crucial issues that define the global human rights agenda. We will delve into current issues, new challenges and best practices for promoting and defending human rights around the world, providing a global and interdisciplinary perspective on a critically important topic.Content Marketing
In this stage, industry experts will discuss strategy and creativity. A place where the brightest minds converge to share ideas and inspire innovation.
This stage is only accessible with a Full Ticket.
AI for Health
The AI for Health stage, powered by the GIMBE Foundation, offers a unique opportunity to explore the application of artificial intelligence in healthcare. You will be involved in the study of best practices and winning strategies for using artificial intelligence to improve people's health and well-being.Powered by
Sustainability & Tech
The stage offers, through interventions by various international and non-international speakers, insights into the theme of sustainability and technology. Participants will focus on how technological innovation can currently drive the transition towards a more sustainable world.
TikTok
This stage, sponsored by TikTok Italy, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices to better elaborate strategies on TikTok.Sponsored by
Tech for No Profit
The stage dedicated to the Third Sector: non-profit organizations, institutions, volunteers, and experts offer informative speeches on the latest innovations and trends aimed at promoting actions to support a more equitable and inclusive society.UX & UI
The UX & UI stage, powered by Architecta, will immerse you in the world of user experience and user interface. Those who follow this stage will have the opportunity to explore and deepen best practices for designing engaging and intuitive digital experiences.Powered by
Impact to Business
The program of this open stage will help you understand how to co-design a sustainable, inclusive and scalable model of prosperity and increase the positive impact of initiatives born to respond locally to global challenges on your community and the environment around you.Coding Front-end
The Frontend Coding stage offers in-depth and focused talks on the latest trends and practices in frontend development. Here, participants will have the opportunity to explore key aspects of user interface design and implementation in detail, gaining essential skills to tackle complex challenges and develop innovative, cutting-edge solutions.
Back-End & Cloud
The stage provides comprehensive and targeted discussions on the latest trends and strategies in backend development and cloud computing. Attendees will delve deep into crucial aspects of server-side programming and cloud infrastructure, acquiring vital skills to address intricate challenges and engineer innovative solutions tailored to modern computing environments.E-Sports & Gaming
This stage hosts discussions on the present and future of the gaming and eSports businessTourism
The stage provides training sessions on innovations in the tourism sector and digital integrations to optimize offerings in an international marketCybersecurity
On this stage, experts address the increasingly fundamental topic of Cybersecurity with informative and specialized speeches.Space Economy
On this stage, there will be talks dedicated to the opportunities and challenges in the space economy. Here, industry experts and innovators will share ideas and strategies to maximize the commercial and technological potential of space and discuss the future of the sector.
Video Marketing
On this stage, the world of video marketing will be explored through expert interventions that explain how to use videos to promote a product, a service, or an idea, increasing engagement and involving the target audience.Environmental Transformation
This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.Powered by
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There are no sessions in the selected stage on this day.
13 june
12:50 - 13:10
Book Presentation
HOEPLI - THINKING THE FUTURE: Understanding the customer's personality. Neuromarketing and AI to grow your business - Neuromarketing, Ethics, and Artificial Intelligence: the marketing of the future?
In the increasingly competitive and customer-oriented context of contemporary marketing, understanding customers' personalities has become a crucial objective for businesses. AI has revolutionized the way we analyze and interpret customer data, opening up new opportunities to deeply understand their preferences, behaviors, and needs. In the case studies we will present, concrete examples of companies that are already successfully leveraging AI will be illustrated, taking into account the ethical challenges and privacy considerations associated with these practices.
Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario
Neuromarketer Publisher & Moderator
Hoepli Editore Brand strategist & Neurobrand Specialist. Consulente di brand nazionali ed europei
Simona Ruffino 13 june
13:10 - 13:30
Book Presentation
COMMUNICATION AT THE TIME OF AI - could ChatGPT ever answer 'it depends'?
Rocco Rossitto, author of Saying something does not mean having something to say, and Sergio Sentinelli, author of Asking the right question. The art of working with ChatGPT and AI, dialogue on the topic of communication in the time of AI. On the one hand the point of view of a communication consultant, whose twenty years of experience have led him to reflect on the concept of tailored-made communication, where there can be no cooked and eaten recipes. On the other hand, that of someone who is engaged in a continuous dialogue with the most famous machine of all, ChatGPT, in order to be able to obtain the most effective answers, capable of saving us precious time. What would happen if we asked ChatGPT what is the best communication strategy? "It depends" might be its answer?The speech will be moderated by Elisa Basso
Editor
Apogeo Editore Communication Strategist
Freelance Ingegnere informatico
Sinaptica 4.0 13 june
14:20 - 14:40
Book Presentation
MACRO MAFIA - The multinational of clans that is conquering the world
Hunt for the new bosses of the globalized world: the secrets of the super cartel dominating international crime revealed by the journalist who uncovered the mafia's infiltration in Rome and the power of the Casamonica.
Journalist - Investigations and organized crime, cyber, terrorism
13 june
14:40 - 15:00
Book Presentation
I CHANGE MY LIFE, I'M GOING TO THE SOUTH. Becoming southerners and living happily
Do you ever stop and realize you're not happy? Of thinking that office work and a cramped apartment suddenly aren't for you anymore? After a life at one hundred miles per hour, Alessandro Brunello moves from the metropolis to the South to discover another paradigm of happiness.The author teaches us - naturally and ironically - that there are no rules for happiness, but there are places where being happy is not so impossible.
Crowdfunding Expert & Teacher
13 june
15:00 - 15:20
Book Presentation
THE AUTHOR'S EGREGIO: a writer's ability to start a book promotion independently
The writer Cristian Cevoli has managed to sell a thousand copies with his work 'Fidarsi di ogni emozione'. As an author who has resorted to self-publication, he bears witness to how resourcefulness and determination can be the keys to reaching the target audience. Is it really possible for everyone to follow the same path as Cristian Cevoli? What does it mean to promote a book today? The author himself will give us the answer, in dialogue with his literary agent Marylin Santaniello.
Scrittore
Sopra le Righe Ghostwriter, Fondatrice e Sales Manager
Agenzia Sopralerighe 13 june
15:20 - 15:40
Book Presentation
HOEPLI - THINKING THE FUTURE: Greg Hoffman – Designing Emotions - Lessons in creativity from a lifetime at Nike, with Cristiano Carriero and Riccardo Scandellari
Often, brands promote the "culture of identity," building teams around the personalities of leaders, thus avoiding dreamers with their eyes wide open, ignoring the taciturn because they assume that being introverted is a sign of weakness, and seeking those who resemble them. But often creative success comes from listening to people who don't think like us, from those dreamers who, faced with something taken for granted, look at you with a spark in their eyes and say, "What if..." We discuss this with Riccardo Scandellari and Cristiano Carriero, Hoepli authors, speakers, and branding experts.
Advisor sui temi di Marketing, Branding e Comunicazione
Founder La Content | Author | Storyteller
La Content Publisher & Moderator
Hoepli Editore 13 june
16:40 - 17:00
Book Presentation
BRAND STORIES - Narrative universes for brands that are people and people who become brands
Andrea Fontana, one of Italy's leading experts on business storytelling, is the author of Brand storiverso, the book that focuses on the most current ways of telling and telling about ourselves as brands and professionals. To generate positive perceptions, better reputation, more awareness and emotional involvement today we need to create “storiverses”: narrative universes with artfully created values, characters, scenes, settings, emotions. But we have to know how to do this well, otherwise the opportunity will be wasted. We talk about this with Andrea Fontana and Michele Riva.
Presidente
Storyfactory CEO
ROI Edizioni 13 june
17:00 - 17:20
Book Presentation
The Monkey in the Drawer
In the drawer, we keep the most precious things, dreams, and everything we don't have the courage to be or show. We all have projects, goals, and aspirations, real monkeys that remain trapped, unable even to scream out of frustration at having to stay locked in a drawer. Silently.
Most people have to face the fear of exposure every day. This is the first communication manual for introverts. The speech will be moderated by Rudy Bandiera
Advisor sui temi di Marketing, Branding e Comunicazione
Divulgatore e LinkedIn Top Voice
13 june
17:20 - 17:40
Book Presentation
Reboot Internet! Who 'broke' the network? Who's responsible for fixing it?
Born as a space for creative freedom and democratic participation, the Internet has transformed into a vast arena dominated by economic interests. Valerio Bassan, author of the book "Rebooting the System: How We Broke the Internet and Why It's Up to Us to Fix It" (Chiarelettere, 2024), reconstructs the processes that have made the network increasingly akin to an "uninhabitable place," and reflects on how we can dismantle the monopolistic and extractive mechanisms governing the web.
Author & Strategist
13 june
18:00 - 18:20
Book Presentation
HOEPLI - THINKING THE FUTURE: AI Generation - How to work with Generative Artificial Intelligence and make it your friend
The genie is out of the lamp! But are we capable of expressing our wishes in the most effective way to help us achieve our goals more easily and quickly? Generative Artificial Intelligence certainly has its limitations but also enormous potential. It's up to us to overcome the former and discover and make the best use of the latter to transform it into the best assistant ever conceived by the human mind. Bonaventura Di Bello has 20 minutes to explain to us how to tame the genie!
Autore e formatore
Publisher & Moderator
Hoepli Editore Redattrice, digital content creator, moderatrice
Senza Filtro 14 june
09:20 - 09:50
Book Presentation
FRANCOANGELI @ FUTURE
Marketing of the future: cookieless, convergent, kind
CMO The Digital Box
TED Speaker e Autore Redattrice
Libri di Marketing Docente e Co-founder
The Newco Direttrice generale sales & marketing
Rizzoli Education 14 june
09:50 - 10:00
Book Presentation
FRANCOANGELI @ FUTURE
Personal branding: being magnetic with LinkedIn
How to effectively promote your professional profile to attract new potential clients.
Moderatrice
Libri di Marketing Consulente web marketing & LinkedIn trainer
Castelletti Web Marketing srl 14 june
12:20 - 12:40
Book Presentation
Affiliate Marketing & Web3: between mindset and strategy.
Affiliate Marketing means working for one's own freedom. Rebelling against constraints, clients, schedules. This has been true since the early 2000s. And it's even more true in the Web3 era - the third wave of the web driven by decentralization and blockchain - where the biggest deals are made online. There are new markets, communities are fundamental. But traditional affiliate techniques and big tech are not dead yet, and marketing still relies on three magical words: mindset, persuasion, and strategy
Imprenditore Digitale
Visibility S.L.U. Founder
Digital Marketing Strategist Redattrice
Libri di Marketing 14 june
12:40 - 13:00
Book Presentation
Telegram: can all its history and functionality be encapsulated in an operating manual?
Consulente web marketing
Freelance Redattrice
Libri di Marketing 14 june
14:00 - 14:20
Book Presentation
FLACO talk
Stop inclusive communication, let's start changing mindset
Diversity, equity & inclusion are not tactics, we need to change mindset
There are those who hymn revolution, those who talk about activism and branding, those who accept the risk of washing (conscious or unconscious) but very few people work on fragilities and understanding their own privileges. A journey toward real, humane, heartfelt inclusiveness that starts with anti-racism and reaches everywhere.
Consulente esperta in diversity equity and inclusion
Sambu Buffa Inclusivo Plurale Consulente marketing inclusivo
Il lato b del marketing 14 june
14:20 - 14:40
Book Presentation
FLACO talk
No data strategy no party (but don't tell ChatGPT)
Data strategy is and always will be the basis of everything
If there is a real paradigm shift in data collection and analysis, it is certainly not dictated by AI; in fact, artificial intelligence gives the opportunity to take the right lead from automations. Who dictates the rules of the game today is centralized data collection (no longer in silos). To stay the strategic course, it is necessary to have a "brain oriented" Data Strategy. We discuss this with two veterans.
Artificial Intelligence Consultant
Marketing Freaks AI, Data Science & Analytics Trainer
LEN 14 june
14:40 - 15:00
Book Presentation
We Are the Glitch: How AI is Transforming the Hospitality Sector
A speech on technological innovation, exploring the impact of artificial intelligence, Web3, and the metaverse not only in the tourism sector but also in daily life. The intervention invites reflection on issues of technoethics, the presence of consciousness in machines, and the evolution of the relationship between humans and non-biological entities, with attention to the implications of their convergence. The speech also addresses practical issues such as the use of blockchain and extended reality.
Founder
Travel Singularity, Elegia, Rebyu Moderatrice
Libri di Marketing 14 june
15:00 - 15:20
Book Presentation
HOEPLI - THINKING THE FUTURE: Profession of Content Marketer - What does it mean to be a "Content Marketer" in the era of AI?
With a candid and friendly tone, yet at the same time with the authority of someone who has been working in this field for over twenty years, Cristiano Carriero shares his experience in the communication sector and confronts readers with the current reality: a fluid reality, where those who want to become content marketers need to learn strategies, use tools, and experiment with platforms. But they also need to know the tricks of the trade, manage time, and nurture relationships. Hard and soft skills to train for entering this business, but above all, to stay in it.
Founder La Content | Author | Storyteller
La Content Editore - Founder & Owner
Extended Book Publisher & Moderator
Hoepli Editore 14 june
15:20 - 15:40
Book Presentation
Accessible communication: how to produce content that can reach just about everyone?
Rai Pubblica Utilità's experience in the production of accessible audiovisual content, combined with research on the subject of accessibility by the Communication Design Department of the Milan Polytechnic, have given rise to the project to bring together the knowledge and experience of many experts in ‘Accessibilità comunicativa. Designing content for all', of which Rai Libri has become the publisher. Some of the authors present the book, which addresses a topic that is no longer negligible.
The speech will be moderated by Michela La Pietra.
The speech will be moderated by Michela La Pietra.
Accessibility Manager
Rai Pubblica Utilità Associate professor - Department of Design -
Politecnico di Milano Expert in accessibility and inclusive pedagogy of art and cultural heritage
Vicedirettore
Rai Pubblica Utilità 14 june
15:40 - 16:00
Book Presentation
HOEPLI - THINKING THE FUTURE: It Takes Courage - For a sustainable and inclusive company
Courage in the workplace is not a heroic and solitary gesture but can become an alliance, the courage of many. There is a new way of doing inclusive business, and Sara Taddeo will explain it to us, prodded by her interviewers. It's easy to talk about courage, but without concrete examples, one doesn't get far. In her book, Sara shares reflections, anecdotes, thoughts, conversations, ideas, models, opinions, stories, and even some tools. And, above all, courageous professional experiences. Because our courage always influences that of the people around us and, if well directed, it can become collective courage and social responsibility.
Diversity Equity & Inclusion Manager
Boston Consulting Group Redattrice, digital content creator, moderatrice
Senza Filtro Editor
Casa Editrice Libraria Ulrico Hoepli S.p.A. 14 june
16:00 - 16:20
Book Presentation
GENERATIONS IN COMPARISON - Marketing and communicating with five generations of users
Tell the truth: how many times have you listened to your boss thinking "Ok boomer" or looked at the young intern wondering if they knew how to do anything besides scrolling on their smartphone? Today, we are required to always be up to date or even ahead of the market, but the problem is that decisions are often made by people with different mindsets who are forced to collaborate. The risk that generational stereotypes may cause us to miss incredible opportunities is too great to be overlooked: on stage, Rachele Focardi, author of "Generazioni a confronto", will confront a Millennial and a Gen Z to help us understand how to avoid it.
Redattrice, digital content creator, moderatrice
Senza Filtro Editor
Casa Editrice Libraria Ulrico Hoepli S.p.A. Founder/CEO
XYZ@Work 14 june
17:50 - 18:10
Book Presentation
The dark side of the hyperconnected reality
Refrigerators that do the shopping for us, cars that drive while we read a book, software that works for us. But also, televisions that listen to our conversations, algorithms that profile our tastes, spyware ready to sneak into our smartphones to steal our data. Digital transformation is changing our relationship with the world: "things" are becoming increasingly intelligent, bringing us a more comfortable life and endless opportunities, but also ever-new risks. And the possibility of controlling them, of course, albeit at the cost of gradually sacrificing our freedom. Are we really 'Watched and Happy"?
Information Security and Intelligence Professor
14 june
18:10 - 18:30
Book Presentation
FRANCOANGELI @ FUTURE
Reputation: the risks of Content Creation in the Infosphere
Founding Partner
Bi - Wise Moderatrice
Libri di Marketing Advisor, Docente e Coach di reputazione digitale. Founder & Managing Director
Pubblico Delirio 15 june
09:40 - 10:00
Book Presentation
Make peace with power: understanding organizations as they are, not as we would like them to be
The power does not enjoy a good reputation. Statements like 'less power and more leadership' and pre-packaged recipes on how to lead a group fill books and articles. However, the reality of organizations is quite different. Power exists, indeed. The meeting is dedicated to this unwelcome guest, to understand how it operates, to conquer it when necessary, and to exercise it effectively. Because playing the game of power is the most practical way to make things happen
Professor of People Management at Polimi GSoM
POLIMI School of Management 15 june
10:20 - 10:40
Book Presentation
HOEPLI - THINKING THE FUTURE: Neuroscience of Storytelling - Storytelling in the era of neuroscience and Artificial Intelligence
What have Neuroscience discovered about narratives? Is it possible to manipulate people with new and more dangerous propaganda tools? How will the combination of Neuroscience and Artificial Intelligence change storytelling? What will be the effects on the work of writers, content creators, journalists, educators, artists, managers, and, in general, those who deal with stories every day? Neuroscience of storytelling clearly and detailedly frames the impact of technologies and the latest scientific discoveries on narratives and storytelling, analyzing both the risks and opportunities.
Redattrice, digital content creator, moderatrice
Senza Filtro Scrittore e divulgatore scientifico
Neurowebcopywriting.com 15 june
10:40 - 11:00
Book Presentation
FLACO talk
There is none so deaf as those who will not hear
Communication and information of people with hearing disabilities
Inaccessibility, indifference, difference, barriers. Soundproofing is not just a "privilege" for deaf people. This talk is an opportunity to address the topic of D&I across the board, starting from deafness and reaching out to a world that refuses to hear (or can no longer hear).
DE&I Manager e founder
The Deaf Soul Social media expert e founder
The Deaf Soul Autrice e creator
15 june
13:40 - 14:00
Book Presentation
FLACO talk
The podcaster who read books for success
But does reading 50 books a year really do any good?
How can a podcast change a person's life? The author, Davide Mastrosimone, started it for fun, for training, to pace himself, out of passion. Then his podcast exploded. And the two passions (podcasts and personal growth books) aligned in a dimension that we could call coaching. We talk about it with the top podcast expert in Italy, Francesco Tassi.
Founder
VOIS Podcaster
Libri Per Il Successo 15 june
14:00 - 14:20
Book Presentation
HOEPLI - THINKING ABOUT THE FUTURE
Business Model You
Is your career really sustainable?
Today we live in a climate of unprecedented uncertainty and volatility. All professions are challenged by unstoppable trends: the ubiquity of AI, the normalisation of hybrid work and the rising tide of global conflicts and crises. In this new context, workers must increasingly be able to reinvent their jobs and careers. But how to do this in a sustainable way? By leveraging the same logic as start-ups: strategic marketing, design thinking and artificial intelligence. Luigi Centenaro, co-author of Business Model You, an international success translated into more than 20 languages, explains.
Fondatore
BigName Editor
Casa Editrice Libraria Ulrico Hoepli S.p.A. Redattrice, digital content creator, moderatrice
Senza Filtro 15 june
14:20 - 14:40
Book Presentation
THE STORY OF SUBITO.IT and the second-hand effect - A second chance for things and people in the circular economy
There is no simple formula for successfully leading a company, but you certainly need to have a method for keeping all the variables under control and preparing for every eventuality. In his book Management of Uncertainty, Giuseppe Pasceri, over thirty years of work as a manager of leading tech companies, linking the best existing management practices and models and integrating them with some original models, offers an easy-to-apply tool for anyone who finds themselves creating or leading a business of any kind in any industry. We talk about it with Giuseppe Pasceri and Michele Riva
CEO
ROI Edizioni CEO
Adevinta 15 june
14:40 - 15:00
Book Presentation
Future Visions of Digital Marketing
Future Visions of Digital Marketing takes you on a journey through the major evolutions of the digital landscape, featuring 13 interviews with top professionals in the Italian market. The text explores how digital is transforming, both strategically and operationally, and what we can expect in the near future.
R&D Manager - Business Associate
Clickable Marketing Manager
TS Nuovamacut Redattrice
Libri di Marketing 15 june
15:00 - 15:20
Book Presentation
FLACO talk
The new era of writer's block: the creator void
Highs, lows, fears and burnout in content creation
If listening to the community is the secret to a creator's success, then in this talk we have two star speakers. On one side Grace The Amazing, creator and trainer of hundreds of creators, and Yari Brugnoni, founder of Not Just Analytics. The topic is: what can threaten the effectiveness of content creation if you have a clear strategy and perfect CED? Creator block is not a pathology, but it has all the makings of one.
IG & Community Specialist
Onice srl Founder
Not Just Analytics 15 june
15:20 - 15:40
Book Presentation
FRANCOANGELI @ FUTURE
Artificial Intelligence and New Skills
Coordinatore Repubblica Digitale
Dipartimento per la trasformazione digitale Senior Manager IT
Redattrice
Libri di Marketing Explore the new tickets and pick the one that's most suitable for you