The AI for Future stage, part of the WMF's AI Global Summit event and sponsored by Globant, will offer talks on the application and future of artificial intelligence by leading Italian and international experts in the field.
This stage is only accessible with a Full Ticket.
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Innovation Showcase
This stage, powered by SAP on the 13th of June, showcases products and services presented by startups, SMEs, and companies offering innovative solutions to corporate needs and, generally, the market.
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Google Innovations
The stage presents the latest trends and innovations in the Google ecosystem. Featuring international speakers and experts in the field, we will explore the dynamics of YouTube, Analytics, Performance Max, and GitHub/Scripts to harness the full potential of Google platforms for your digital success.
This stage is only accessible with a Full Ticket.
Future of Open Innovation & VC
Embark on a journey to explore the characteristics of a global community of innovators committed to co-designing inclusive prosperity and a better future. Through immersion in diverse ecosystems and approaches, participants will gain valuable insights into the dynamics of open innovation and collaboration on a global scale. Together, we will cultivate a community of changemakers dedicated to shaping a more equitable and sustainable world for generations to come
AI Marketing
The AI Marketing stage, part of WMF's AI Global Summit and sponsored by Get Response, offers talks on the application of marketing in the field of artificial intelligence and insights on AI from top Italian and international industry experts.
This stage is only accessible with a Full Ticket.
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Prophets of AI
In this stage, speeches and interventions by some of the most respected international experts in Artificial Intelligence will alternate.
Thanks to the partnership between Search On Media Group and WMF with Prophets of AI - a leading American entity for connecting with experts in the AI field - this stage will feature brilliant minds who have made significant contributions to the advancement of artificial intelligence, robotics, and consciousness fields, coming from diverse backgrounds such as computer science, art, finance, and informatics.
Masterclass
The WMF proposes a Masterclass dedicated to the deepening of some hot topics for the AI & Digital-Tech sector through which it will be possible to understand the strategic use of Artificial Intelligence. The Masterclass will last two hours, in which it will be possible to relate with some of the leading experts in the field and are intended for a maximum of 25 people, to ensure the best possible interaction with the speakers.
E-Commerce
The stage, within the E-commerce Fest and sponsored by Connecteed, is dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.
This stage is only accessible with a Full Ticket.
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Advertising
The stage, powered by SMConnect, is the ideal place to discover new trends and best practices in digital advertising. Industry experts will provide insightful insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.
This stage is only accessible with a Full Ticket.
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Brand
The stage hosts prominent speakers that will offer their insights into the world of branding: through informative and vertical interventions, the strategic role of brands in the digital age, their relationship with consumers, impact on the social context, vertical platforms, communities, and much more will be thoroughly explored.
This stage is only accessible with a Full Ticket.
SEO
On this stage, powered by SM CONNECT, industry experts will address the most technical and advanced areas of SEO. Presentations and case studies will delve into tools and strategies that continuously shape the entire digital sector.
This stage is only accessible with a Full Ticket.
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Social Media Strategies
The stage, powered by SMStrategies, offers informative speeches dedicated to fundamental strategies for measuring and optimizing performance on social media. You will delve into the most effective techniques to maximize the impact of your online activities, optimizing your social media presence to achieve your business goals.
This stage is only accessible with a Full Ticket.
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Mainstage
This is the biggest stage of the WMF that brings together all the themes of the Festival, where tech experts and innovators share their ideas and visions.
Inspirational talks, interviews, and debates will take place on the Mainstage to explore the latest technological developments and different aspects of innovation and its ethical, social and economic implications.
Not only creative insights and reflections on the Future but also moments of show and entertainment with concerts, live performances, the Startup Competition Final and award ceremonies with the WMF Awards.
Book Presentation
The stage, part of the Book Fair at WMF, is dedicated to talks, book presentations, and interviews on the major developments in the publishing sector. Authors will discuss topics related to digital, sustainability, innovation, and social impact.
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Tech Policies and Communities
This stage is part of GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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WorkTech Policies
This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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AI Tools & Services
In this stage, speakers will examine how the corporate use of artificial intelligence can automate processes and improve overall performance
All speeches within the room are branded
Influencer Marketing
The stage, powered by SMStrategies, explores the world of digital influencers, delving into winning strategies for collaborating with influencers and identifying the best partnership opportunities, as well as creating engaging content that captures the attention of the target audience.
This stage is only accessible with a Full Ticket.
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Italy, EU and Global Diplomacy
This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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Content Creators
The stage, part of WMF's Creators Fest, is where the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation world and their communities.
Startup Stage
Every year at the WMF, all the players in the innovation ecosystem come together: meet the founders of the selected startups, who will be able to present their project to an international audience of potential investors, partners and media, and join the WMF's international network, thus accelerating the opportunities for success.
Edutech
The Edutech Stage provides a comprehensive overview of the latest frontiers in educational technology. Through a series of engaging and informative speeches, industry experts will explore the potentials, challenges, and innovative applications that are transforming the way we learn and teach
Ethics & AI
The stage dedicated to Ethics and Artificial Intelligence explores the latest trends, innovative applications, and future perspectives in the field of AI and ethics. Experts from around the world converge to discuss the ethical challenges and opportunities offered by AI, promoting collaboration and innovation, presenting a crossroads of ideas and perspectives that shape the future of ethics and AI in the digital age.
Digital Tools & Services
Xrs, chatbots, NLP, and many other revolutionary technologies will be at the heart of our speakers' interventions in this internship, such as augmented reality, virtual reality and chatbots, and how companies can use them to improve customer experience and engagement.
All talks within the room are branded.
Work, HR & Digital Skills
The stage dedicated to the world of work delves into the challenges and opportunities in the realm of human resources and digital skills. Experts and HR managers from various national and international backgrounds will share valuable insights on emerging trends and possible future scenarios in the workplace context.
Climate Change
On this stage, researchers, consultants, and non-profit organizations will take turns presenting the state of the art and the major implications of climate change, focusing on existing solutions and key trends at both national and global levels
Data Analytics
The stage, sponsored by Exelab, is dedicated to web data measurement, collection, and analysis processes aimed at optimizing their utilization. The speeches will examine the new tools in the field and the latest trends to improve campaign reporting.
This stage is only accessible with a Full Ticket.
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Knowledge Share
Voices and testimonies of innovation will take center stage at the Open Stage by Netval and Knowledge Share at WMF! On June 14th, 2024, get ready to dive into deep tech and technology transfer.
Not only will Netval and KS be present as partners, with an Expo Area featuring 40 of the most promising startups from the KS 2.0 platform and the national innovation landscape, but they will also bring best practices and industry professional viewpoints!
We'll delve into deep tech topics with a focus on the world of Start-Ups and Technology Transfer. But it won't be just theory: on stage, authoritative experts and pioneers will share experiences and concrete examples of the disruptive potential of deep tech in shaping our future.
Netval and Knowledge Share are not just present; they are the engines driving this extraordinary journey into innovation. Join us as we transform the event into an unforgettable experience, creating deep connections and opening the doors to a world of possibilities.
Don't miss the opportunity to be part of this revolution: mark June 14th on your calendars and get ready to be transported to the forefront of global innovation.
Come discover the future with us at the Open Stage by Netval and Knowledge Share at WMF.
The stage offers a series of presentations by various speakers on the topic of Marketing Automation, aimed at illustrating how it transforms the way companies interact with their customers, enabling personalized and timely communication.
This stage is only accessible with a Full Ticket.
Social Inclusion
During this stage, we will discuss with experts, academics, and activists how to promote the growth of a more inclusive environment by eliminating structural prejudices and recognizing, instead, the true value of diversity.
Augmented & Virtual Reality
The stage, featuring prominent international speakers in the field, will explore the latest trends, innovative applications and future prospects of Augmented and Virtual Reality, delving into how these technologies are transforming industries such as gaming, education, design and more.
Tech 4 Business
On this stage the speakers will examine how companies can leverage recent technological developments to improve operations, efficiency and innovation.
All talks within the room are branded
Generative AI
The proposed stage, sponsored by Telematic International University Uninettuno, provides the opportunity to immerse oneself, through various speeches, in the world of Generative AI, a rapidly growing field that combines artificial intelligence and creativity.
This stage is only accessible with a Full Ticket.
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Future of Entrepreneurship
In this stage you will be inspired by stories of entrepreneurial successes, by the efficient and creative use of today's digital tools, and by visions of the future!
WMF Off
The stage hosts round tables, debates, and the Festival's community coming together to discuss topics that have always been close to the heart of WMF. Discussions will therefore alternate between newsletters, new digital scenarios, and trends in the technology sector.
Digital Commerce & Marketing Services
In this stage, speakers will discuss strategies and tools to help companies succeed in e-commerce, including tips for increasing sales, optimizing user experience, and using effective marketing techniques.
All speeches within the room are branded
Digital Strategy
The stage will offer case studies and working models, marketing and communication with informative and vertical talks to develop successful digital strategies and explore the most effective planning to tackle the challenges of the contemporary market. This stage is only accessible with a Full Ticket.
Machine Learning
The stage offers insightful and focused talks on the latest trends in computer programming. Participants will have the opportunity to delve deep into the vast universe of software development, gaining essential skills to tackle complex challenges and craft innovative solutions.
Human Rights
The stage explores, with the participation of leading international speakers, the crucial issues that define the global human rights agenda. We will delve into current issues, new challenges and best practices for promoting and defending human rights around the world, providing a global and interdisciplinary perspective on a critically important topic.
Content Marketing
In this stage, industry experts will discuss strategy and creativity. A place where the brightest minds converge to share ideas and inspire innovation.
This stage is only accessible with a Full Ticket.
AI for Health
The AI for Health stage, powered by the GIMBE Foundation, offers a unique opportunity to explore the application of artificial intelligence in healthcare. You will be involved in the study of best practices and winning strategies for using artificial intelligence to improve people's health and well-being.
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Sustainability & Tech
The stage offers, through interventions by various international and non-international speakers, insights into the theme of sustainability and technology. Participants will focus on how technological innovation can currently drive the transition towards a more sustainable world.
TikTok
This stage, sponsored by TikTok Italy, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices to better elaborate strategies on TikTok.
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Tech for No Profit
The stage dedicated to the Third Sector: non-profit organizations, institutions, volunteers, and experts offer informative speeches on the latest innovations and trends aimed at promoting actions to support a more equitable and inclusive society.
UX & UI
The UX & UI stage, powered by Architecta, will immerse you in the world of user experience and user interface. Those who follow this stage will have the opportunity to explore and deepen best practices for designing engaging and intuitive digital experiences.
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Impact to Business
The program of this open stage will help you understand how to co-design a sustainable, inclusive and scalable model of prosperity and increase the positive impact of initiatives born to respond locally to global challenges on your community and the environment around you.
Coding Front-end
The Frontend Coding stage offers in-depth and focused talks on the latest trends and practices in frontend development. Here, participants will have the opportunity to explore key aspects of user interface design and implementation in detail, gaining essential skills to tackle complex challenges and develop innovative, cutting-edge solutions.
Back-End & Cloud
The stage provides comprehensive and targeted discussions on the latest trends and strategies in backend development and cloud computing. Attendees will delve deep into crucial aspects of server-side programming and cloud infrastructure, acquiring vital skills to address intricate challenges and engineer innovative solutions tailored to modern computing environments.
E-Sports & Gaming
This stage hosts discussions on the present and future of the gaming and eSports business
Tourism
The stage provides training sessions on innovations in the tourism sector and digital integrations to optimize offerings in an international market
Cybersecurity
On this stage, experts address the increasingly fundamental topic of Cybersecurity with informative and specialized speeches.
Space Economy
On this stage, there will be talks dedicated to the opportunities and challenges in the space economy. Here, industry experts and innovators will share ideas and strategies to maximize the commercial and technological potential of space and discuss the future of the sector.
Video Marketing
On this stage, the world of video marketing will be explored through expert interventions that explain how to use videos to promote a product, a service, or an idea, increasing engagement and involving the target audience.
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Environmental Transformation
This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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There are no sessions in the selected stage on this day.
Session for 13 june
13 june
12:50 - 13:10
Innovation Showcase
Soul Kitchen's strategic choice for scalable growth: GROW with SAP for scaleups
Ivano Fossati
VP - Head of Cloud ERP
SAP Italia
Andrea Cova
CEO
Soul-K
13 june
13:10 - 13:30
Innovation Showcase
Performya: From Google Analytics Activation to True Data-Driven Omnichannel
In a rapidly changing market, Performya turns your marketing into a true Omnichannel Data-Driven Engine in one click. Today there can be no other useful marketing choice.Get a unified and reliable view of all your online and offline activities with one intuitive analytics hub.Performya offers a tailored approach to marketing, with optimized, pre-configured solutions for every industry.Find out now with concrete data how Performya helped other companies overcome challenges and achieve their goals!Because it’s gonna be yours next.
Alessandro Carrieri
Marketing Advisor & Professor
Performya Founder & CMO
13 june
14:20 - 14:40
Innovation Showcase
English
Horizon Europe in a nutshell.
A strong chance of getting a grant for your innovative project, especially for women-led startups and startups established in "emerging" countries or regions as innovators.
Edoardo Lucini
Advisor
Inspiralia
Sanjay Kakkar
CEO
Tensive SRL
Ángel González
Health team manager
Inspiralia
13 june
14:40 - 15:00
Innovation Showcase
Turning Passion into Profit: The Counterintuitive Method for Creating Successful Businesses
We will discover together how entrepreneurship can be fueled by your passion and how this can become the driving force for launching and growing a successful business. Through innovative strategies and unconventional practices, we will explore the path to entrepreneurial success, breaking patterns and challenging conventions. If you are ready to turn your passion into a profitable business, this talk is exactly what you need!
Alessio Boceda
Co-founder @Startup Geeks
13 june
17:00 - 17:20
Innovation Showcase
English
From Startup Studio to Success STARTUP BAKERY
Startup Studio and SaaS for the participatory construction of the sustainability report: an alliance to allow founders, companies and professional investors to express their potential that involved an important industrial partner.
Angelo Cavallini
Co-founder & COO
Startup Bakery
Massimo Ferri
CEO & Co-Founder
EsgMax
Valentina Ubaldi
Head of HR mobility and ESG solutions
Zucchetti spa
13 june
17:20 - 17:40
Innovation Showcase
Why We Are YUS, Your Unique Spot in the world. Because uniqueness makes truly the difference!
During the talk, the Yus Generation® Project will be presented in the words of the direct creator Dr. Federico Ferrari.
He will discuss on how the idea of people's uniqueness was born, how to bring it out and how to develop it. And at the end he will talk about the future he and his team imagine. A tomorrow that speaks of awareness, mastery of one's abilities, personal and job satisfaction, and the importance - as Walt Whitman once said - of contributing with a personal verse.
Federico Ferrari
CEO & Founder
Il Cerchio della Vita/Yus Generation®
13 june
18:00 - 18:20
Innovation Showcase
LoceM, the app for your online rental! Rent comfortably from wherever you want and live the place! #livetheplace
Never before have we realized the value and beauty of the nature that surrounds us as we have in recent years. LoceM is an app that offers an easy, fast, and secure solution to fully experience the beauty of the area through the rental of items and equipment, connecting curious visitors with local businesses. Starting from the world of bike rentals and tourism on Lake Garda, LoceM enhances the customer experience on one side and the quality of service provided by shops on the other
Luca Mirandola
CEO & Co-founder
LoceM Solutions
13 june
18:20 - 18:40
Innovation Showcase
Scaling Up Tech Startups: Challenges and Strategies
The tech startup landscape is a dynamic ecosystem, marked by rapid innovation, fierce competition, and constant growth. While launching a tech startup is thrilling, scaling it up presents many challenges that demand innovative solutions and strategic thinking. This panel discussion aims to delve into the details of scaling up tech startups, exploring the obstacles faced by techpreneurs and the strategies employed to overcome them.
Thomas Waldmann
Start-Up & Venture Manager
Wuerth Elektronik Group
Sonja Sulzmaier
Managing Partner
Navispace GmbH
Borut Kastelic
Business Development Manager
EBV Elektronik
Yana Vereshchaga
CTO
sendance GmbH
Luca Premazzi
business development manager
BIZDEV SRL
Lisa Trollo
Marketing and Communication manager
STMicroelectronics
Session for 14 june
14 june
09:20 - 09:40
Innovation Showcase
Corporate Business Builders
Discovering innovative and sustainable growth paths.
Manager in Innovation, Open Innovation & Emerging Technologies
EY
Matteo Levi
Director of Acceleration Southern Europe
Startupbootcamp
14 june
09:40 - 10:00
Innovation Showcase
AI: turbocharge your Ecommerce Sales
I visitatori di un e-commerce incontrano a ogni passo ostacoli che li spingono ad abbandonare il sito, a non completare gli acquisti o a comprare una volta sola. Il segreto per rimuovere gli ostacoli - e ottenere il maggior numero di clienti fedeli - è analizzare con l'AI tutte le tracce dei visitatori. Come un sesto senso, l'AI rivela immediatamente le somiglianze nel percorso d'acquisto dei clienti fedeli e suggerisce come guidare gli altri visitatori lungo la stessa strada sicura.
Goffredo Guidi
Co-Founder
Aeffective
14 june
12:20 - 12:40
Innovation Showcase
English
Berlin, the new hub for impact economy
Berlin's growing influence in the impact economy: what factors have made this city an attractive place for companies and investors committed to generating positive social and environmental impact.
Alexander S. Wolf
Initiator
GICA - Global Impact Capital Alliance
Marc Bernath
Co-Founder & CEO
.GUT Am Flughafen 1
14 june
12:40 - 13:00
Innovation Showcase
SoBu: a new motor games application for visually impaired children
SoBu is an application that offers a range of interactive multisensory motor games designed for visually impaired children. Currently, children with visual impairments lack gaming tools that promote interaction with others while stimulating movement and social relationships. SoBu aims to fill this gap by providing an inclusive and enjoyable experience that promotes the motor and social development of visually impaired children.
Walter Setti
Post-Doc
Istituto Italiano di Tecnologia
14 june
14:00 - 14:20
Innovation Showcase
Effective Strategy for Introducing Artificial Intelligence in Companies and Generating New Clients
The use of artificial intelligence (AI) can help companies find new customers. By integrating AI into a system that uses multiple communication channels, such as social media, emails, and chatbots, companies can always be present and ready to respond to customers. By analyzing data collected from these channels, AI can understand customer preferences and predict what they might want in the future. This helps companies offer products or services that better meet customer needs, increasing the chances of attracting new interested individuals. Fortunately, the web offers a wealth of usable information. For information that cannot be found online, a telephone robot can be programmed to contact people directly. This robot can automatically call potential customers to introduce the company and even schedule appointments. In this way, AI helps bridge the gap between the information available online and that which requires more direct contact, making the customer acquisition process more efficient and straightforward. It can also send a personalized SMS to each contact, an email, or any other form of contact.
Edmond Ulqinaku
Founder & CEO
SoftGenia
14 june
14:20 - 14:40
Innovation Showcase
Nubble: The super easy management system with generative AI
Boost your business experience, activate the modular cloud management system: Nubble is the super easy ERP system for your business with Generative Artificial Intelligence. Do you have a shop, a restaurant, or an SME? Organize sales, support, finances, connect your bank and everything else, with surprising results, thanks to the continuous implementation of plug-ins and apps that enrich your dashboard
Luigi Napoletano
Founder CEO & Software Analyst
Nubble s.r.l.
Roberto Valentini
Founder HEAD OF DEVELOPMENT
Nubble
14 june
15:00 - 15:20
Innovation Showcase
AI and Neuroscience: Two Allies in the Service of Learning?
Join us for the talk organized by Wooclap, titled "AI and Neuroscience: Two Allies in the Service of Learning." Discover how these two fields intertwine to revolutionize training and learning. Don't miss this unique opportunity to explore the future of education!
Diletta Cabassa
Head of Italy
Wooclap
14 june
15:20 - 15:40
Innovation Showcase
Protect Your Business: Mistakes to Avoid and Successful Strategies in Digital Innovation
During the session, we will uncover common mistakes to avoid when launching a new business/project in digital innovation. Through practical cases and real-life examples, we will explore the best strategies for success. We will tackle some of the crucial aspects to focus on, such as mindset, marketing, digitalization, strategic business models, and operational processes. Take advantage of an educational session full of practical insights to make your startup "invulnerable" to threats.
Marco Schonhaut
Founder & CEO
Schonhaut Advisory
14 june
17:50 - 18:10
Innovation Showcase
3D Design with Artificial Intelligence
Artificial intelligence is set to revolutionize numerous sectors, including the creation of three-dimensional models. Discover how, in the field of design, it's possible to transform a hand-drawn sketch into a 3D model, reducing time, costs, and errors
Vincenzo Tartaglia
CEO & Founder
Thinkative
14 june
18:10 - 18:30
Innovation Showcase
Investment Visions: Strategies and Perspectives for the Future
This fireside chat is an unmissable opportunity for anyone interested in gaining a better understanding of the investment landscape and finding out how industry leaders think and operate. Attendees will have the opportunity to ask questions and gain valuable insights directly from the experts driving some of the industry's most dynamic and strategic investment decisions.
Anna Hladirevska
Head of Digital products
EVA
Pascal Frederic
Global Head of Growth
SAP
Federico Travella
FOUNDER & EXEC CHAIR
NOVICAP
Session for 15 june
15 june
09:20 - 10:00
Innovation Showcase
English
Startup Africa
Building a brighter tomorrow for Africa through initiatives designed to equip young minds with the skills and mindset needed to drive economic growth, create jobs, and transform their communities.
Andrea Censoni
Co-Founder
BeEntrepreneurs & Startup Africa Roadtrip
Berabose Aline Joyce
CEO
LUNA
David Marriott
CEO & Founder
Ubuntu Education HUB
Kelvin Odoobo
CEO & Founder
Shambapro
Franc Kamugyisha
Founder & CEO
Ecoplastile Limited
Patrick Ntwari
Director of Hardware Engineering
SLS Energy
15 june
10:20 - 10:40
Innovation Showcase
Fundraising: Choosing the Right Partner to Accelerate the Pursuit of Europe
Compared to its European counterpart, the Italian VC ecosystem struggles to keep pace in terms of the number of startups founded and the percentage that manage to close Seed and Series A rounds. The reasons behind these phenomena are numerous and varied, and are only partially mitigated by the talent present in the region. BizPlace, with its focus on the tech world and an extensive network of connections in the sector, supports founders comprehensively and helps them realize their business vision.
Francesco Meneschincheri
Deal Flow Manager
Bizplace.it
15 june
10:40 - 11:00
Innovation Showcase
Artificial Intelligence Applied to Contracts: Will We Still Need Lawyers in the Future?
A study by the McKinsey Global Institute suggests that approximately 50% of tasks currently performed by human beings could be automated as technologies currently under development become refined and globally adopted!How will this phenomenon impact the business world, particularly the legal support that businesses require?During this session, companies and professionals have the opportunity to learn about new legal-tech software and discover whether they are already capable of replacing lawyers, or alternatively, if they represent the only way to help lawyers become efficient in supporting businesses.
Manfredi Domina
CEO
LexHero
15 june
13:20 - 14:20
Innovation Showcase
Calabria Straordinaria Showcase
Pasquale Mastroianni
Titolare
visionspace
ARIANNA FRANCESE CHIAPPETTA
CEO & FOUNDER
AMAL ITALY
Roberto Quatraccioni
CEO
Tatics Group
Fabio Gallo
Director
Digital Cultural Museum CALABRIAEXCESA – Fondazione Culturale “Paolo di Tarso”
Christian Zuin
CEO | PROJECT MANAGER
PROTUR MEDIA
Antonio Centorrino
Co-Founder
Aliva Wood srl
Salvatore Cunsolo
Ceo
Qbitsoft srl
Marco Macrì
Co-Founder
Aliva Wood srl
Lara Oliveti
Imprenditrice | Co-founder di Melazeta srl | TEDx Speaker | Unstoppable Women | Delegato Filiera Digital e Membro del Consiglio Generale Confindustria Emilia
CEO @Melazeta srl
Raffaele Gareri
Consigliere Provinciale
Provincia di Crotone - E.G. A.M.P. Capo Rizzuto
Bouchra TINBIHI
15 june
14:40 - 14:50
Innovation Showcase
To be announced
15 june
14:50 - 15:00
Innovation Showcase
STORYTRACING: THE TRACEABILITY EVOLUTION
Gianluca Mazza
CEO
Feelera srl Società Benefit
15 june
15:00 - 15:20
Innovation Showcase
Didacta Italia is Community-cation: how to build the community of fairs and events between physical and digital
Community-cation is communication based on community design. It is an approach that places the target community at the center of the strategy through the bridging role of ambassadors. Together, we will discover the process from scratch through the case of Fiera Didacta Italia, the most important Italian event on educational innovation. From the "rhizomatic" strategy to the creation of a micro-community of ambassadors and phygital spaces like the #socialprof area.