Digital Strategy

The stage will offer case studies and working models, marketing and communication with informative and vertical talks to develop successful digital strategies and explore the most effective planning to tackle the challenges of the contemporary market.
This stage is only accessible with a Full Ticket.

Hosting della sala

Luigi de Seneen
Luigi de Seneen
Marketing Movers
Fabrizio Di Pierro
Fabrizio Di Pierro
Clever SRL
Armando Travaglini
Armando Travaglini
Digital Marketing Turistico
Achille Falzone
Achille Falzone
Media Mente
13 jun 12:50 - 13:10
20 min
In the digital world, user experience is paramount. Knowing in advance the inclinations, preferences, attitudes, and behaviors of our audience allows us to anticipate the right actions in communication, marketing, sales, or HR. By combining psychometric profiling tools with artificial intelligence, we can revolutionize the user experience on one hand and give organizations a competitive advantage on the other.
13 jun 13:10 - 13:30
20 min
The role of the Digital Marketing Manager is increasingly evolving into that of a comprehensive Marketing Manager. In this session, participants will be guided step-by-step through the strategic framework of marketing and the future of digital, with the goal of avoiding fleeting trends and restoring marketing's dignity as a comprehensive economic science. The approach will be practical and operational, enriched with case studies, while respecting the academic value of the discipline.
13 jun 14:20 - 15:00
40 min
A new method of interpreting and narrating data that simplifies the understanding of insights from different qualitative-quantitative research. CRO is transformed into an intuitive and accessible process that connects the languages of Analytics, SEO and UX experts into a single voice. The goal? To guide companies towards quickly identifying website pain points and planning the most effective actions to optimise digital performance.
13 jun 17:00 - 17:40
40 min
How to create new Value for your business in tomorrow's Web, between opportunities and risks, through sustainable digital strategies driven by Innovation (as an entity) and oriented towards the awareness of your stakeholders in an ethical way.