Advertising

The stage, powered by SMConnect, is the ideal place to discover new trends and best practices in digital advertising. Industry experts will provide insightful insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.
This stage is only accessible with a Full Ticket.
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Laura Copelli
Laura Copelli
@primalaSEO
Gianpaolo Lorusso
Gianpaolo Lorusso
ADworld Experience
Giannicola Montesano
Giannicola Montesano
CEO @ Simple Media
Elisa De Portu
Elisa De Portu
Integra Solutions | RDV
13 jun 12:50 - 13:30
40 min
Microsoft Advertising offers a full funnel solution to reach consumers at every stage of their purchase journey. We will look at how to create advertising campaigns on different platforms, including CTV, display, Netflix and Xandr. These platforms use AI to increase visibility, generate qualified traffic, convert visitors into customers and build user loyalty. We will look at advanced targeting, optimisation and measurement tools to maximise return on investment.
13 jun 14:20 - 15:00
40 min
Reaching the right user is always challenging, but it becomes even more so when our audience is a highly specific professional figure in the construction industry. Over the course of several years, with Mapei, we have refined methods to intercept and engage the right individuals on Google, YouTube, and Meta.
13 jun 17:00 - 17:40
40 min
Join us as the scripting wizard, Nils Roojmans, opens up Google's black box, that is Performance Max (PMax) campaigns.
Dive deep into the realm of Google Ads as Nils unveils practical strategies for leveraging scripts to enhance Performance Max's algorithm inputs.
Discover the secrets to monitoring PMax campaign performance effectively, making timely adjustments to your settings, and strategically managing your budgets to boost both revenue and profitability while minimizing wasted ad spend. Moreover, Nils will generously share some of his personal scripts, empowering you to immediately optimize your campaigns with newfound efficiency upon your return to the office. This session delivers a blend of expert insights and actionable tactics for Google Ads advertisers eager to elevate their Performance Max campaigns to new heights.