Tourism

The stage provides training sessions on innovations in the tourism sector and digital integrations to optimize offerings in an international market

Hosting della sala

Chiara Storti
Chiara Storti
cslab
Armando Travaglini
Armando Travaglini
Digital Marketing Turistico
13 jun 12:50 - 13:30
40 min
Google Business Profile is introducing significant changes that impact aspects of Local SEO, the Social dimension, the utilization of AI, and much more. Understanding Google's moves and interpreting user changes is essential to fully leverage the potential of Local Search Marketing.
13 jun 14:20 - 14:40
20 min
An in-depth and unique analysis of the sustainability strategies integrated at the Hotel Cosmopolitan Bologna. A journey from environmental commitment to social responsibility, demonstrating how sustainable innovation can be economically advantageous and culturally enriching
13 jun 14:40 - 15:00
20 min
The talk aims to share the main market data and then focus on the main innovative trends in the sector, integrating traditional analysis methodologies with innovative approaches that allow to understand consumers' needs, characteristics and travel habits in real time.  The aim is also to offer an overview with respect to the state of the art of the main Italian startups in the world of tourism that are responding to some of the main challenges of industry operators.
13 jun 17:00 - 17:40
40 min
How to build a communication flow (not just a funnel) useful for those working in hotels to generate income and reputation using the preferred channels and timing of travelers (not only Italians) in 2024, enhancing the resources of the territory and the destination