The WMF education program 2024

AI for Future

The AI for Future stage, part of the WMF's AI Global Summit event, will offer talks on the application and future of artificial intelligence by leading Italian and international experts in the field. 

AI Marketing

The AI Marketing stage, part of WMF's AI Global Summit, offers talks on the application of marketing in the field of artificial intelligence and insights on AI from top Italian and international industry experts.

Prophets of AI

In this stage, speeches and interventions by some of the most respected international experts in Artificial Intelligence will alternate.

Thanks to the partnership between Search On Media Group and WMF with Prophets of AI - a leading American entity for connecting with experts in the AI field - this stage will feature brilliant minds who have made significant contributions to the advancement of artificial intelligence, robotics, and consciousness fields, coming from diverse backgrounds such as computer science, art, finance, and informatics.


The stage,  within the E-commerce Fest and sponsored by Connecteed, is dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.
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The stage, powered by SMConnect, is the ideal place to discover new trends and best practices in digital advertising. Industry experts will provide insightful insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.
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The stage hosts prominent speakers that will offer their insights into the world of branding: through informative and vertical interventions, the strategic role of brands in the digital age, their relationship with consumers, impact on the social context, vertical platforms, communities, and much more will be thoroughly explored.


On this stage, powered by SM CONNECT, industry experts will address the most technical and advanced areas of SEO. Presentations and case studies will delve into tools and strategies that continuously shape the entire digital sector
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Social Media Strategies

The stage, powered by SMStrategies, offers informative speeches dedicated to fundamental strategies for measuring and optimizing performance on social media. You will delve into the most effective techniques to maximize the impact of your online activities, optimizing your social media presence to achieve your business goals.
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Content Creators

The stage, part of WMF's Creators Fest, is where the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation world and their communities.


A stage entirely dedicated to the presentation of innovative startups and SMEs from around the world. Here, the founders of the best startups selected through the Startup Competition Call and the stages of the WMF International Roadshow present the progress of their projects and illustrate how they are contributing to creating a global innovation ecosystem. Do you want to speak on this stage? Apply to the Startup Competition!

Google Innovations

The stage presents the latest trends and innovations in the Google ecosystem. Featuring international speakers and experts in the field, we will explore the dynamics of YouTube, Analytics, Performance Max, and GitHub/Scripts to harness the full potential of Google platforms for your digital success.

Augmented & Virtual Reality

The stage, featuring prominent international speakers in the field, will explore the latest trends, innovative applications and future prospects of Augmented and Virtual Reality, delving into how these technologies are transforming industries such as gaming, education, design and more. 

Digital Strategy

The stage will offer case studies and working models, marketing and communication with informative and vertical talks to develop successful digital strategies and explore the most effective planning to tackle the challenges of the contemporary market.

Innovation Showcase

This stage showcases products and services presented by startups, SMEs, and companies offering innovative solutions to corporate needs and, generally, the market.

AI Tools & Services

In this stage, speakers will examine how the corporate use of artificial intelligence can automate processes and improve overall performance

All speeches within the room are branded

Digital Tools & Services

Xrs, chatbots, NLP, and many other revolutionary technologies will be at the heart of our speakers' interventions in this internship, such as augmented reality, virtual reality and chatbots, and how companies can use them to improve customer experience and engagement.

All talks within the room are branded.

Tech 4 Business

On this stage the speakers will examine how companies can leverage recent technological developments to improve operations, efficiency and innovation.

All talks within the room are branded

Work, HR & Digital Skills

The stage dedicated to the world of work delves into the challenges and opportunities in the realm of human resources and digital skills. Experts and HR managers from various national and international backgrounds will share valuable insights on emerging trends and possible future scenarios in the workplace context.

Knowledge Share

Voices and testimonies of innovation will take center stage at the Open Stage by Netval and Knowledge Share at WMF! On June 14th, 2024, get ready to dive into deep tech and technology transfer.

Not only will Netval and KS be present as partners, with an Expo Area featuring 40 of the most promising startups from the KS 2.0 platform and the national innovation landscape, but they will also bring best practices and industry professional viewpoints!

We'll delve into deep tech topics with a focus on the world of Start-Ups and Technology Transfer. But it won't be just theory: on stage, authoritative experts and pioneers will share experiences and concrete examples of the disruptive potential of deep tech in shaping our future.

Netval and Knowledge Share are not just present; they are the engines driving this extraordinary journey into innovation. Join us as we transform the event into an unforgettable experience, creating deep connections and opening the doors to a world of possibilities.

Don't miss the opportunity to be part of this revolution: mark June 14th on your calendars and get ready to be transported to the forefront of global innovation.

Come discover the future with us at the Open Stage by Netval and Knowledge Share at WMF.

For more information about Associazione Netval: Who We Are - Netval

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Human Rights

The stage explores, with the participation of leading international speakers, the crucial issues that define the global human rights agenda. We will delve into current issues, new challenges and best practices for promoting and defending human rights around the world, providing a global and interdisciplinary perspective on a critically important topic.

Sustainability & Tech

The stage offers, through interventions by various international and non-international speakers, insights into the theme of sustainability and technology. Participants will focus on how technological innovation can currently drive the transition towards a more sustainable world.

Tech for No Profit

The stage dedicated to the Third Sector: non-profit organizations, institutions, volunteers, and experts offer informative speeches on the latest innovations and trends aimed at promoting actions to support a more equitable and inclusive society.

Book Presentation

The stage, part of the Book Fair at WMF, is dedicated to talks, book presentations, and interviews on the major developments in the publishing sector. Authors will discuss topics related to digital, sustainability, innovation, and social impact.

Influencer Marketing

The stage, powered by SMStrategies, explores the world of digital influencers, delving into winning strategies for collaborating with influencers and identifying the best partnership opportunities, as well as creating engaging content that captures the attention of the target audience.
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AI for Health

The AI for Health stage, powered by the GIMBE Foundation, offers a unique opportunity to explore the application of artificial intelligence in healthcare. You will be involved in the study of best practices and winning strategies for using artificial intelligence to improve people's health and well-being.
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The UX & UI stage, powered by Architecta, will immerse you in the world of user experience and user interface. Those who follow this stage will have the opportunity to explore and deepen best practices for designing engaging and intuitive digital experiences.
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Machine Learning

The stage offers insightful and focused talks on the latest trends in computer programming. Participants will have the opportunity to delve deep into the vast universe of software development, gaining essential skills to tackle complex challenges and craft innovative solutions.

Data Analytics

The stage is dedicated to web data measurement, collection, and analysis processes aimed at optimizing their utilization. The speeches will examine the new tools in the field and the latest trends to improve campaign reporting.
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Coding Front-end

The Frontend Coding stage offers in-depth and focused talks on the latest trends and practices in frontend development. Here, participants will have the opportunity to explore key aspects of user interface design and implementation in detail, gaining essential skills to tackle complex challenges and develop innovative, cutting-edge solutions.


The Edutech Stage provides a comprehensive overview of the latest frontiers in educational technology. Through a series of engaging and informative speeches, industry experts will explore the potentials, challenges, and innovative applications that are transforming the way we learn and teach

Back-End & Cloud

The stage provides comprehensive and targeted discussions on the latest trends and strategies in backend development and cloud computing. Attendees will delve deep into crucial aspects of server-side programming and cloud infrastructure, acquiring vital skills to address intricate challenges and engineer innovative solutions tailored to modern computing environments.


On this stage, experts address the increasingly fundamental topic of Cybersecurity with informative and specialized speeches.

Generative AI

The proposed stage provides the opportunity to immerse oneself, through various speeches, in the world of Generative AI, a rapidly growing field that combines artificial intelligence and creativity

Marketing Automation

The stage offers a series of presentations by various speakers on the topic of Marketing Automation, aimed at illustrating how it transforms the way companies interact with their customers, enabling personalized and timely communication


The stage hosts round tables, debates, and the Festival's community coming together to discuss topics that have always been close to the heart of WMF. Discussions will therefore alternate between newsletters, new digital scenarios, and trends in the technology sector.

Future of Entrepreneurship

In this stage you will be inspired by stories of entrepreneurial successes, by the efficient and creative use of today's digital tools, and by visions of the future!

E-Commerce kit

In this stage, speakers will discuss strategies and tools to help companies succeed in e-commerce, including tips for increasing sales, optimizing user experience, and using effective marketing techniques.

All speeches within the room are branded

There are no sessions in the selected stage on this day.


Observatory GENS (title soon online)

Nicolò Cappelletti
Daniele Chieffi
Nicolò Cappelletti
Deputy Director of the Communication Department   
Daniele Chieffi
Journalist | Communicator | Reputation Manager |Lecturer   

The Importance of Brand Codes in Branding

Logo? Do you really think that's enough to make your brand recognizable? To create a truly memorable brand, you need to identify your brand codes (visual, auditory, olfactory, and verbal) and use them everywhere, as consistently and redundantly as possible. In this speech, we will explore the various types of brand codes, with examples of brands successfully applying them.
Valentina Falcinelli
Valentina Falcinelli
Brand strategist, consulente di verbal identity e copywriter   

IDENTITY is not (Always) a Trademark

Comparison between Commercial and Social Branding, Focused on City Branding and Visual Identity vs. Shared/Democratic Identity. BOB Liuzzo, winner of several WOLDA (Worldwide Logo Design Award) prizes, discusses innovative visual identity projects such as Catania and The Italian Center of Houston, which not only establish communication systems but also foster communities. He emphasizes the importance of addressing real needs rather than adhering strictly to the specific requests of the client.
Giuseppe Liuzzo
Graphic Design Coordinator   
IED - Istituto Europeo di Design   

Brand Storyverse: From Stories to Narrative Universes. What are the new key variables for effective storytelling?

The rules of corporate storytelling are evolving. From linear narratives (beginning, climax, end), we are transitioning to the creation of intricate and complex narrative universes that unfold across various media ecosystems. This speech will explore the new principles of corporate and brand storytelling, as well as the most effective methods for building corporate storyverses.
Andrea Fontana
Andrea Fontana

From YouTuber to Company: How to Build a Professional Business Starting from Content Creation

The presentation will begin with a brief overview of Alessandro de Concini's professional journey, transitioning from social media content creation to establishing a company, now part of a large group. This will illustrate how one can evolve from a simple digital creator to a structured and professional entity. We will explore, through case studies and concrete examples, the strategy for building an entrepreneurial project starting from one's own community and a recognized and respected brand.
Alessandro de Concini
Alessandro de Concini
Imprenditore digitale / Content creator / Divulgatore / Insegnante   

Ai e creatività pubblicitaria: le forchette brutte e il pappagallo stocastico

If there is one trait that distinguishes humans from machines, it is creativity, that is, the ability to solve problems in novel ways. The _creative industry_ economy, which employs thousands of nerds in Milan and elsewhere, is based on this trait. One piece at a time we are handing over creative work to machines. Perhaps we will all go on holiday and perhaps we will learn to live in a cultural context in which all books, films and works of art are created by a non-human being. Let us reason together about the mechanisation of intellectual work and the consequences this revolution will have on the universe, on our lives and especially on the Instagram editorial plan that I have to deliver tomorrow at ten o'clock.
Alessandro Mininno
Alessandro Mininno
Founder @Gummy Industries, Flatmates, in3 ventures   

The brain at the service of brands in 2024

In 2024, the idea of a brain serving brands represents an exciting convergence of neuroscience and marketing, giving brands unprecedented access to the minds of consumers. This approach, based on the latest discoveries in neuroscience and artificial intelligence, allows marketers to better understand consumers’ decision-making processes and adapt their marketing strategies more precisely and effectively. Using neural data, brands can design more engaging and memorable brand experiences. This could include tailoring advertising messages based on individuals’ brain reactions or designing physical and digital environments that positively stimulate consumers’ brains. With a better understanding of how the brain works, marketers can optimize communication to maximize impact. This includes the use of colors, words and images that positively activate brain regions associated with attention, memory and emotions. The brain at the service of brands offers enormous potential to improve the effectiveness of marketing strategies and create more meaningful brand experiences for consumers. However, it is critical that this power is used responsibly, balancing innovation with ethical and privacy considerations. The speech will present the latest research on this topic and present application case studies.
Mariano Diotto
Mariano Diotto
Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario   

Creating stories to build connections

The art of storytelling still represents a valuable tool for connecting and engaging. How is the way of 'storytelling' evolving among Millennials and Gen Z?
Alessio Angiolillo
Alessio Angiolillo
Vice President   
Digitouch Marketing   
To be announced