AI for Future

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Open Stages

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AI for Future

The AI for Future stage, part of the WMF's AI Global Summit event and sponsored by Globant, will offer talks on the application and future of artificial intelligence by leading Italian and international experts in the field. 
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Innovation Showcase

This stage, powered by SAP on the 13th of June, showcases products and services presented by startups, SMEs, and companies offering innovative solutions to corporate needs and, generally, the market.
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Google Innovations

The stage presents the latest trends and innovations in the Google ecosystem. Featuring international speakers and experts in the field, we will explore the dynamics of YouTube, Analytics, Performance Max, and GitHub/Scripts to harness the full potential of Google platforms for your digital success.
This stage is only accessible with a Full Ticket.

Future of Open Innovation & VC

Embark on a journey to explore the characteristics of a global community of innovators committed to co-designing inclusive prosperity and a better future. Through immersion in diverse ecosystems and approaches, participants will gain valuable insights into the dynamics of open innovation and collaboration on a global scale. Together, we will cultivate a community of changemakers dedicated to shaping a more equitable and sustainable world for generations to come

AI Marketing

The AI Marketing stage, part of WMF's AI Global Summit and sponsored by Get Response, offers talks on the application of marketing in the field of artificial intelligence and insights on AI from top Italian and international industry experts.
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Prophets of AI

In this stage, speeches and interventions by some of the most respected international experts in Artificial Intelligence will alternate.

Thanks to the partnership between Search On Media Group and WMF with Prophets of AI - a leading American entity for connecting with experts in the AI field - this stage will feature brilliant minds who have made significant contributions to the advancement of artificial intelligence, robotics, and consciousness fields, coming from diverse backgrounds such as computer science, art, finance, and informatics.

Masterclass

The WMF proposes a Masterclass dedicated to the deepening of some hot topics for the AI & Digital-Tech sector through which it will be possible to understand the strategic use of Artificial Intelligence. The Masterclass will last two hours, in which it will be possible to relate with some of the leading experts in the field and are intended for a maximum of 25 people, to ensure the best possible interaction with the speakers.

E-Commerce

The stage,  within the E-commerce Fest and sponsored by Connecteed, is dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.
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Advertising

The stage, powered by SMConnect, is the ideal place to discover new trends and best practices in digital advertising. Industry experts will provide insightful insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.
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Brand

The stage hosts prominent speakers that will offer their insights into the world of branding: through informative and vertical interventions, the strategic role of brands in the digital age, their relationship with consumers, impact on the social context, vertical platforms, communities, and much more will be thoroughly explored.
This stage is only accessible with a Full Ticket.

SEO

On this stage, powered by SM CONNECT, industry experts will address the most technical and advanced areas of SEO. Presentations and case studies will delve into tools and strategies that continuously shape the entire digital sector.
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Social Media Strategies

The stage, powered by SMStrategies, offers informative speeches dedicated to fundamental strategies for measuring and optimizing performance on social media. You will delve into the most effective techniques to maximize the impact of your online activities, optimizing your social media presence to achieve your business goals.
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Mainstage

This is the biggest stage of the WMF that brings together all the themes of the Festival, where tech experts and innovators share their ideas and visions.

Inspirational talks, interviews, and debates will take place on the Mainstage to explore the latest technological developments and different aspects of innovation and its ethical, social and economic implications.

Not only creative insights and reflections on the Future but also moments of show and entertainment with concerts, live performances, the Startup Competition Final and award ceremonies with the WMF Awards. 

Book Presentation

The stage, part of the Book Fair at WMF, is dedicated to talks, book presentations, and interviews on the major developments in the publishing sector. Authors will discuss topics related to digital, sustainability, innovation, and social impact.
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Tech Policies and Communities

This stage is part of GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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WorkTech Policies

This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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AI Tools & Services

In this stage, speakers will examine how the corporate use of artificial intelligence can automate processes and improve overall performance

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Influencer Marketing

The stage, powered by SMStrategies, explores the world of digital influencers, delving into winning strategies for collaborating with influencers and identifying the best partnership opportunities, as well as creating engaging content that captures the attention of the target audience.
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Italy, EU and Global Diplomacy

This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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Content Creators

The stage, part of WMF's Creators Fest, is where the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation world and their communities.


Startup Stage

Every year at the WMF, all the players in the innovation ecosystem come together: meet the founders of the selected startups, who will be able to present their project to an international audience of potential investors, partners and media, and join the WMF's international network, thus accelerating the opportunities for success.

Edutech

The Edutech Stage provides a comprehensive overview of the latest frontiers in educational technology. Through a series of engaging and informative speeches, industry experts will explore the potentials, challenges, and innovative applications that are transforming the way we learn and teach

Ethics & AI

The stage dedicated to Ethics and Artificial Intelligence explores the latest trends, innovative applications, and future perspectives in the field of AI and ethics. Experts from around the world converge to discuss the ethical challenges and opportunities offered by AI, promoting collaboration and innovation, presenting a crossroads of ideas and perspectives that shape the future of ethics and AI in the digital age.

Digital Tools & Services

Xrs, chatbots, NLP, and many other revolutionary technologies will be at the heart of our speakers' interventions in this internship, such as augmented reality, virtual reality and chatbots, and how companies can use them to improve customer experience and engagement.

All talks within the room are branded.

Work, HR & Digital Skills

The stage dedicated to the world of work delves into the challenges and opportunities in the realm of human resources and digital skills. Experts and HR managers from various national and international backgrounds will share valuable insights on emerging trends and possible future scenarios in the workplace context.

Climate Change

On this stage, researchers, consultants, and non-profit organizations will take turns presenting the state of the art and the major implications of climate change, focusing on existing solutions and key trends at both national and global levels

Data Analytics

The stage, sponsored by Exelab, is dedicated to web data measurement, collection, and analysis processes aimed at optimizing their utilization. The speeches will examine the new tools in the field and the latest trends to improve campaign reporting.
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Knowledge Share

Voices and testimonies of innovation will take center stage at the Open Stage by Netval and Knowledge Share at WMF! On June 14th, 2024, get ready to dive into deep tech and technology transfer.

Not only will Netval and KS be present as partners, with an Expo Area featuring 40 of the most promising startups from the KS 2.0 platform and the national innovation landscape, but they will also bring best practices and industry professional viewpoints!

We'll delve into deep tech topics with a focus on the world of Start-Ups and Technology Transfer. But it won't be just theory: on stage, authoritative experts and pioneers will share experiences and concrete examples of the disruptive potential of deep tech in shaping our future.

Netval and Knowledge Share are not just present; they are the engines driving this extraordinary journey into innovation. Join us as we transform the event into an unforgettable experience, creating deep connections and opening the doors to a world of possibilities.

Don't miss the opportunity to be part of this revolution: mark June 14th on your calendars and get ready to be transported to the forefront of global innovation.

Come discover the future with us at the Open Stage by Netval and Knowledge Share at WMF.

For more information about Associazione Netval: Who We Are - Netval

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Marketing Automation

The stage offers a series of presentations by various speakers on the topic of Marketing Automation, aimed at illustrating how it transforms the way companies interact with their customers, enabling personalized and timely communication.

This stage is only accessible with a Full Ticket.

Social Inclusion

During this stage, we will discuss with experts, academics, and activists how to promote the growth of a more inclusive environment by eliminating structural prejudices and recognizing, instead, the true value of diversity.

Augmented & Virtual Reality

The stage, featuring prominent international speakers in the field, will explore the latest trends, innovative applications and future prospects of Augmented and Virtual Reality, delving into how these technologies are transforming industries such as gaming, education, design and more. 


Tech 4 Business

On this stage the speakers will examine how companies can leverage recent technological developments to improve operations, efficiency and innovation.

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Generative AI

The proposed stage, sponsored by Telematic International University Uninettuno, provides the opportunity to immerse oneself, through various speeches, in the world of Generative AI, a rapidly growing field that combines artificial intelligence and creativity.
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Future of Entrepreneurship

In this stage you will be inspired by stories of entrepreneurial successes, by the efficient and creative use of today's digital tools, and by visions of the future!

WMF Off

The stage hosts round tables, debates, and the Festival's community coming together to discuss topics that have always been close to the heart of WMF. Discussions will therefore alternate between newsletters, new digital scenarios, and trends in the technology sector.


Digital Commerce & Marketing Services

In this stage, speakers will discuss strategies and tools to help companies succeed in e-commerce, including tips for increasing sales, optimizing user experience, and using effective marketing techniques.

All speeches within the room are branded

Digital Strategy

The stage will offer case studies and working models, marketing and communication with informative and vertical talks to develop successful digital strategies and explore the most effective planning to tackle the challenges of the contemporary market.
This stage is only accessible with a Full Ticket.

Machine Learning

The stage offers insightful and focused talks on the latest trends in computer programming. Participants will have the opportunity to delve deep into the vast universe of software development, gaining essential skills to tackle complex challenges and craft innovative solutions.

Human Rights

The stage explores, with the participation of leading international speakers, the crucial issues that define the global human rights agenda. We will delve into current issues, new challenges and best practices for promoting and defending human rights around the world, providing a global and interdisciplinary perspective on a critically important topic.

Content Marketing

In this stage, industry experts will discuss strategy and creativity. A place where the brightest minds converge to share ideas and inspire innovation.
This stage is only accessible with a Full Ticket.

AI for Health

The AI for Health stage, powered by the GIMBE Foundation, offers a unique opportunity to explore the application of artificial intelligence in healthcare. You will be involved in the study of best practices and winning strategies for using artificial intelligence to improve people's health and well-being.
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Sustainability & Tech

The stage offers, through interventions by various international and non-international speakers, insights into the theme of sustainability and technology. Participants will focus on how technological innovation can currently drive the transition towards a more sustainable world.


TikTok

This stage, sponsored by TikTok Italy, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices to better elaborate strategies on TikTok.
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Tech for No Profit

The stage dedicated to the Third Sector: non-profit organizations, institutions, volunteers, and experts offer informative speeches on the latest innovations and trends aimed at promoting actions to support a more equitable and inclusive society.

UX & UI

The UX & UI stage, powered by Architecta, will immerse you in the world of user experience and user interface. Those who follow this stage will have the opportunity to explore and deepen best practices for designing engaging and intuitive digital experiences.
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Impact to Business

The program of this open stage will help you understand how to co-design a sustainable, inclusive and scalable model of prosperity and increase the positive impact of initiatives born to respond locally to global challenges on your community and the environment around you.

Coding Front-end

The Frontend Coding stage offers in-depth and focused talks on the latest trends and practices in frontend development. Here, participants will have the opportunity to explore key aspects of user interface design and implementation in detail, gaining essential skills to tackle complex challenges and develop innovative, cutting-edge solutions.

Back-End & Cloud

The stage provides comprehensive and targeted discussions on the latest trends and strategies in backend development and cloud computing. Attendees will delve deep into crucial aspects of server-side programming and cloud infrastructure, acquiring vital skills to address intricate challenges and engineer innovative solutions tailored to modern computing environments.

E-Sports & Gaming

This stage hosts discussions on the present and future of the gaming and eSports business

Tourism

The stage provides training sessions on innovations in the tourism sector and digital integrations to optimize offerings in an international market

Cybersecurity

On this stage, experts address the increasingly fundamental topic of Cybersecurity with informative and specialized speeches.

Space Economy

On this stage, there will be talks dedicated to the opportunities and challenges in the space economy. Here, industry experts and innovators will share ideas and strategies to maximize the commercial and technological potential of space and discuss the future of the sector.

Video Marketing

On this stage,  the world of video marketing will be explored through expert interventions that explain how to use videos to promote a product, a service, or an idea, increasing engagement and involving the target audience.
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Environmental Transformation

This stage is part of the GovTech Summit: the event on innovation in global policies, a meeting point to explore the synergies between technology, governance, and innovation.
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There are no sessions in the selected stage on this day.

Session for 13 june

13 june
12:50 - 13:30
AI for Future
Advanced

Artificial Intelligence and Gender Stereotypes

Artificial Intelligence represents a tremendous opportunity today. An opportunity for creating new services, for the world of work, and for improving the society in which we live. But as always, with great opportunity comes great responsibility, and we must ensure that technology and its widespread use do not create disparities or exacerbate existing ones. Therefore, we will address the issue of gender discrimination perpetuated by AI systems by reviewing some cases from recent years and discussing the underlying motivations behind them.
Antonio Pescapè
Antonio Pescapè
Ordinario di Ingegneria Informatica   
Università di Napoli Federico II   
13 june
14:20 - 15:00
AI for Future
Branded

Building Meaningful AI

In the presentation "Building Meaningful AI," we will explore the processes and principles involved in creating artificial intelligence that not only solves complex problems but also carries social and ethical significance. We'll delve into the integration of human-centric design, the importance of transparency and ethics, and the impact of AI on society, ensuring that the technology we develop is both innovative and responsible.
Martin Nanni
Martin Nanni
Chief Technology Officer Europe   
Globant   
13 june
15:00 - 15:20
AI for Future

Will Artificial Intelligence replace you? No, but those who know how to use AI will replace those who don't

AI, Generative AI, and the concept of a copilot are transforming businesses, introducing new jobs and new ways of working, with a focus on Augmentation and Automation. The session will provide an analysis of the expected transformations in the job market. What are the typical applications? What are the essential skills to fully leverage the opportunities offered by AI? How to promote Responsible AI adoption? And what does the European AI Act require in terms of corporate organization?
Luisella Giani
Luisella Giani
Europe and Middle East Head of Digital Enterprise Advisory   
Avanade   
13 june
17:00 - 17:40
AI for Future
Branded

Project Management and Generative Artificial Intelligence: a New synergy destined to last

Project Management is a discipline to face complexity with efficacy and efficiency, by integrating a structured planning and control approach (using Earned Value and other KPIs) with an effective stakeholder relationship management. GenAI is an effective, innovative and evolutive support to PM, which may operate at different levels (automation, assistance e augmentation), and which requires specific focus on context, data, risks, and techniques of prompt engineering.
Massimo Pirozzi
Massimo Pirozzi
Project, Program & Portfolio Manager, Lecturer   
ISIPM   
13 june
18:00 - 18:20
AI for Future
Advanced

The Shape of Water - Innovation in the Era fo AI

While conventional innovation units aimed to foster progress within an organization, due to the emergence of AI, they appear outpaced, as real innovation is instead being driven by businesses units able to recognize the competitive edge brought by the technology's potential. Consequently, the challenge, then, is to rethink the role of the innovation function in a way that can effectively contribute to the AI-driven transformation, both directly and indirectly.
Vittorio Di Tomaso
Vittorio Di Tomaso
Managing Director   
Maize - a Jakala Company   

Session for 14 june

14 june
09:20 - 10:00
AI for Future

How AI will bring value (and money) to women with cross-disciplinary and interdisciplinary skills

The proliferation of artificial intelligences will eliminate many jobs, but will generate value and money in many creative fields. For example, there will be fewer computer and technical professionals, fewer employees in administrative offices, cashiers, and call centers. Conversely, in all professions and sectors, especially for top roles, humanistic skills, interdisciplinary knowledge, and soft skills will be increasingly in demand (and well-paid). The intervention explains how and why women are more capable of navigating these changes.
Giovanna Cosenza
Giovanna Cosenza
Full Professor   
Università di Bologna   
14 june
12:20 - 12:40
AI for Future
Advanced

In and out the black box

In the evolution of artificial intelligence, the term AGI (Artificial General Intelligence) appears more and more frequently. The models are becoming increasingly powerful, but at the same time, they make mistakes that would seem trivial to anyone. What direction is this heading? We will explore this in a journey between innovation and awareness, inside and outside the "black box."
Alessio Pomaro
Alessio Pomaro
Head of AI   
Search On Media Group   
14 june
12:40 - 13:00
AI for Future
Advanced

From the 'age of work' to the 'age of participation'. A Manifesto for Wealth Redistribution

The global media landscape is rapidly evolving due to continuous technological innovations, revolutionizing every aspect of our daily lives, work, and interpersonal relationships. However, this progress raises concerns about ethical, social, and economic implications, particularly regarding the asymmetry in wealth distribution. The proposal to address these challenges through a conceptual map that integrates technological innovations, wealth distribution, social impacts, and sustainability aims to provide an interconnected view of contemporary challenges. It seeks to imagine a new paradigm in which participation in network dynamics generates shared value, avoiding a drain of resources from the physical world to the virtual world
Sergio Barile
Sergio Barile
Professore Economia e Gestione delle Imprese   
Università di Roma “La Sapienza”   
14 june
14:00 - 14:20
AI for Future

AI in Action: Beyond the hype of Gen AI

2024 is the year where AI leaps from curiosity to action, transforming our creative landscape. Discover AI as more than a tool-it's a creative partner that unlocks new doors to innovation. With Multimodal AI, dive into writing, designing, and animating like never before, and embrace AI collaboration that amplifies your productivity. Join us for a groundbreaking journey into AI-driven marketing and witness the fusion of AI and human ingenuity, crafting a future that's not just envisioned but actively shaped by us. Be part of this evolution where possibilities are limitless and creativity knows no bounds.
Monica Orsino
Monica Orsino
Sn Learning and Development Manager   
Microsoft   
14 june
14:20 - 14:40
AI for Future
Advanced

AI, trends and countertrends: what to know

This session will go beyond exaggerations to shed light on how to make AI practical and usable. The presentation will show concrete examples that demonstrate how to prepare for the effective and responsible adoption of this increasingly pervasive technology.
Walter Riviera
Walter Riviera
Direttore Tecnico AI in Europa, Medioriente e Africa   
Intel   
14 june
15:00 - 15:20
AI for Future

Generation AI: How to Prepare Today's Students for an Augmented Tomorrow and the Ways Education Must Adapt

In a rapidly evolving digital landscape, our next generation-"Gen AI"-is poised to navigate an augmented future seamlessly interwoven with artificial intelligence. But are educational institutions ready to equip them? Join AI visionary and former educator Abran Maldonado as he delves into the imperative transformation schools must undergo. This talk will spotlight strategies to synchronize current curriculums with the AI revolution, ensuring Gen Z and Gen Alpha not only adapt but thrive and lead in this augmented tomorrow.
Abran Maldonado
Abran Maldonado
Ambassador / Speaker   
OpenAI / Create Labs   
14 june
15:20 - 15:40
AI for Future

Shaping the Future with AI: Microsoft's Blueprint for Tomorrow

The world around us is changing before our eyes. Organizations are transforming at an increasingly rapid pace, the engines of economic growth continue to evolve, and technological progress is at a crucial inflection point. But we are just at the beginning: generative AI will continue to impact our lives in ways we are only imagining. In this landscape of radical innovation, the opportunity to lead AI transformation is within reach.
Matteo Mille
Matteo Mille
Chief Sales Enablement & Operations   
Microsoft Italia   
14 june
17:50 - 18:10
AI for Future
Advanced

The Great Game of AI: The Geopolitics of Artificial Intelligence

In the tumultuous landscape of contemporary geopolitics, artificial intelligence emerges as the epicenter of an unprecedented contest. In this intricate scenario of global conflicts and shifting alliances, a crucial question arises: who leads the race for innovation? Who trails behind? And what roles do the European Union and Italy play in this strategic game? Let's delve into the power dynamics and geopolitical impacts in the era of AI. 
Peter Kruger
Peter Kruger
President   
Agrifood-Tech Italia   
14 june
18:10 - 18:30
AI for Future
Advanced

A Master Class in Procuring High-Risk AI Solutions

Opportunities and risks tend to comingle in high-risk AI systems. Appropriate governance is essential to mitigate potential harms and achieve ROI objectives. This session is a Master Class in best practices across the entire procurement lifecycle -- to identify risks, develop practical mitigation strategies, and implement reasonable risk controls -- to ensure we purchase and deploy safe and responsible AI systems that deliver on their claims and promises.
Cari Miller
Cari Miller
Founder / Principle Researcher   
Center for Inclusive Change   

Session for 15 june

15 june
09:20 - 09:40
AI for Future

AI projects and human decisions

Massimo Chiriatti
Massimo Chiriatti
Chief Technical & Innovation Officer   
Lenovo   
15 june
09:40 - 10:00
AI for Future
Advanced

What is Quantum Computing and why it is important... even for AI applied to Finance!

This talk aims to provide a brief introduction to Quantum Computing, explaining why it is necessary to overcome the limits of classical computer science, highlighting the differences between ordinary bits and quantum bits and providing an overview of some possible use cases of interest in AI applied to the financial services sector.
Davide Corbelletto
Davide Corbelletto
Quantum Technology Specialist   
Intesa Sanpaolo   
15 june
10:20 - 10:40
AI for Future

Deciphering the Future: Innovative Strategies in Predictive and Behavioral User Analysis

We will explore the world of predictive and behavioral consumer analysis, uncovering how data, combined with AI and machine learning, is revolutionizing how businesses understand, anticipate, and influence purchasing decisions. Through practical examples and case studies, we will highlight how predictive analysis can not only forecast future trends but also personalize the user experience in real-time, thereby optimizing digital marketing strategies.

Roberto Digennaro
Roberto Digennaro
Senior Data Analyst   
15 june
10:40 - 11:00
AI for Future
Advanced

Digital Empathy - Why we fall in love with machines and are not reciprocated

Anthropomorphic and humanoid robotics are becoming more and more like human beings, as are digital avatars. Thanks to artificial intelligence, their way of relating to us will become more and more indistinguishable from the way human beings relate to each other. This is a 'Turing test' of a higher level, and we will slowly begin to attribute to machines (physical or digital) feelings similar to ours, with very interesting implications on a technical, marketing and social level. This will lead machines to simulate states of consciousness and affection, and will lead humans to develop affection and love for them as well, with questions that we will have to start answering. For example: can a machine have civil rights? Can it be directly responsible for the things it does? Can it be the object of a human being's love or the subject of that love itself? There will then be a new type of 'product' that will take a special place in our lives, a road entirely to be explored.
Massimo Canducci
Massimo Canducci
Innovation   
Engineering Group   
15 june
13:40 - 14:20
AI for Future

The Imperfect Algorithm: Why AI's Flaws Are Its Greatest Strength

The paradox of Artificial Intelligence is that we are talking about a revolutionary yet inherently imperfect technology. However, the flaws of AI are not a limitation but the key to its potential. AI, being a human creation, reflects our own imperfections, and this characteristic can drive innovation and growth. That's why we must embrace imperfection and see AI in a new light, highlighting how the symbiosis between humans and machines can lead to a future where the imperfections of both complement each other.
Giuseppe Mayer
Giuseppe Mayer
CEO   
Antifragile   
15 june
14:20 - 14:40
AI for Future

The Imaginative Application of Artificial Intelligence

Umberto Basso presents the use of AI in advertising, illustrating how the AKQ teams have experimented with various applications of AI, from inventing new sports to innovative advertising campaigns. He explains the AI-supported creative process to enhance innovation, efficiency, or effectiveness of the results, using an approach based on breaking down processes into "Diamonds". 
Umberto Basso
Umberto Basso
Managing Director    
AKQA   
15 june
14:40 - 15:00
AI for Future

Human + AI: How to Make Them Work Together to Unlock New Scenarios and Opportunities in the Future of Work

In the era of multimodal AI, what scenarios are emerging in the future of work? In this talk, we explore how to move from hype to practice, analyzing trends and seeing how to leverage new processes and growth opportunities at both individual and company levels: non-linear career paths, 'exponential' and decentralized organizations.
Matteo Cellini
Matteo Cellini
Director | Digital Marketing    
Alkemy