Digital Tools

The WMF education program 2023

AI Marketing & Plenary

The AI Marketing & Plenary stage, part of the WMF's AI Global Summit event, offers talks on the application of marketing in the field of artificial intelligence and insights on AI by top Italian and international experts in the industry. 

Access to the stage is possible with Full offert.

AI for PMI

The open stage AI for PMI,  part of the WMF's AI Global Summit event, offers talks on the application of artificial intelligence for small and medium-sized businesses. 

Access to the open stage is possible with Full, Main and Basic offers.
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AI for Education

The open stage Ai for Education, part of the WMF's AI Global Summit event, offers talks on the potential of artificial intelligence in the field of education and teaching. 

Access to the open stage is possible with Full, Main and Basic offers.

AI for Work

The open stage Ai for Work, part of the WMF's AI Global Summit event, offers talks on the impact and use of artificial intelligence in the filed of work.

Access to the open stage is possible with Full, Main and Basic offers.

Start the Future

The open stage Start the Future offers keynote speeches, panels, and interviews with experts from around the world on the new trends and latest developments in the field of technology and digital innovation.

Access to the open stage is possible with Full, Main and Basic offers.

Blockchain & Crypto

The stage Blockchain & Crypto features leading experts discussing prospects, applications and limitations of the Blockchain and Bitcoin world.

Access to the stage is possible with the Full offer.

Content Creators

The open stage Content Creators is part of WMF's Creators Fest, an event for which Show Reel Media Group is the main partner. Here, the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation and their communities. 

Access to the open stage is possible with Full, Main and Basic offers.
In partnership with
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Web 3

On the stage Web 3 experts will discuss the Web 3 paradigm and new digital services resulting from the decentralization of the Internet: Metaverse, NFT, VR, and more.

Access to the stage is possible with a Full offert.

Coding

The stage Coding offers educational and vertical speeches on computer programming.

Access to the stage is possible with a Full offer.

Content Marketing

On the stage Content Marketing, industry experts offer educational speeches on new engagement techniques and strategies for creating and sharing valuable content for your community and new target audiences.

Access to the stage is possible with a Full offer.

Advertising

The Advertising stage, sponsored by SMConnect, is the perfect place to discover new trends and the best practices in digital advertising. Industry experts will provide interesting insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.

Access to the stage is possible with a Full offer.
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Social Media Strategies

The stage Social Media Strategies, powered by SMS, features educational speeches on the strategies to be implemented to measure and optimize performance through social media.

Access to the stage is possible with a Full offer.
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E-commerce

As part of E-commerce Festival, the stage dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.

Access to the stage is possible with a Full offer.
As part of
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Tourism & Travel

As part of the Digital Tourism Festival of WMF, the stage offers educational and vertical talks on innovations in the tourism sector and digital integrations to optimise supply in an international market.

Access to the stage is possible with a Full offer.

SEO

On this stage, powered by SM CONNECT, industry experts will cover the most technical and advanced areas of SEO. Educational and vertical speeches, and case studies to deepen the tools and strategies shaping the entire digital industry.

Access to the stage is possible with a Full offer.
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Robotics

The open stage Robotics features speeches related to the ways robotics will develop and connect with our daily life.

Access to the open stage is possible with: Full, Main and Basic offers.

Ethics, Media & Information

On this open stage, journalists, activists and experts in the field of information will address issues related to the use of media and the implications of new technologies on society. 

Access to the open stage is possible with Full, Main and Basic offers.

Future of Open Innovation & VC

The international stage where top entrepreneurs, investors, and corporate innovators discuss key success factors for startups, such as investment trends, open innovation, and local ecosystems. The event provides networking and collaboration opportunities with startups, investors, and industry experts. Join if you're a startup founder, investor, or corporate innovator!

Access to the open stage is possible with Full, Main and Basic offers.

Innovation Policies

Innovation Policies is one of the two open stages, inside the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.

Access to the open stage is possible with Full, Main and Basic offers.

Book Presentation

The open stage Book Presentation, part of the WMF's Book Fair, Interviews, is dedicated to talks, book presentations and interviews on the most important innovations in the publishing industry. Authors will discuss topics related to digital, sustainability and innovation and social impact..

L'accesso all'open stage is possible with Full, Main and Basic offers.

Work, HR & Digital Skills

On this open stage, experts, HR managers, and work consultants, both Italian and international, will discuss the latest industry news and present trends and possible future scenarios related to the world of work.

L'accesso all'open stage is possible with Full, Main and Basic offers.

Mainstage

The last edition of WMF - We Make Future, International Fair and Festival on Technological and Digital Innovation, was held at the Rimini Exhibition Center from June 15 to 17, 2023.


On the Mainstage there were Inspirational Talks, Educational Moments, Live Concerts, the final of the Startup Competition, debates and various show and entertainment events. Thanks to the contribution of great international guests, private and institutional players, artists and entertainment celebrities, the Mainstage brought together all the main themes of the Festival, giving space to future trends and digital, technological and social innovation.


Check out the Mainstage program below!

Diversity & Inclusion

On this open stage  we will reflect together with experts, scholars and activists on how to foster the growth of a more inclusive environment, breaking down structural biases and understanding, instead, the real value of diversity.

Access to the open stage is possible with Full, Main and Basic offers.

SEOZoom

The stage dedicated to SEO features experts from the SEOZoom team, who tackle various angles of the complex subject of search engine optimisation. Each talk is supported by data, practical references and tested results, to always combine the right amount of theoretical advice and operational guidance suited to each type of site and context. Thanks to this training session, therefore, participants will experience a day of study and insight into SEO. Above all they will have the opportunity to get immediately applicable hints to improve the performance of their sites.

Access to the stage is possible with Full offer.

Digital Strategy

Case studies and working models, marketing and communication: in this stage we will start from paradigms to develop successful digital strategies!

Access to the stage is possible with Full offert.

Esports & Gaming

This open stage, in partnership with LEGA ESPORT, features talks on the present and future of the gaming and eSports business.

Access to the open stage is possible with Full, Main and Basic offers.
In partnership with
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Google Ads

The Google Ads stage, powered by SMCONNECT, hosts educational and vertical talks to explore the potential and different applications of this tool in depth.

Access to the stage is possible with a Full offer.
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Web Analytics

The stage dedicated to the processes of measuring, collecting and analyzing web data in order to optimize its use. Educational and vertical talks will examine new industry tools and trends for improving campaign reporting.

Access to the stage is possible with a Full offer.

Tech for Non Profit

The stage dedicated to the world of the Third Sector: non-profit organisations, institutions, volunteers and experts deliver training speeches on the latest innovations and trends aimed at promoting actions in support of a more equitable and inclusive society.

Access to the stage is possible with a Full offer.

Circular Economy

This open stage explores the circular economy's topic: from fashion to food, what can we do to respect the Planet?

Access to the open stage is possible with Full, Main and Basic offers.

Climate Change

Realised in partnership with WWF, on this open stage researchers, consultants and non-profit organisations will take turns to present the state of the art and the major implications of climate change, focusing on existing solutions and the main trends at national and global level.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
In partnership with
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Legal Tech

On this open stage, Italian and international speakers will discuss the main challenges of integrating technology into legal activities to protect both product developers and consumers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Startup Showcase

This open stage, powered by Grow by SAP on June 15, offers a unique showcase for startups and SMEs to exhibit their products and services in front of an audience of industry experts, entrepreneurs, investors and potential customers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
on June 15 powered by
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Cybersecurity

On this open stage, sponsored by Cy4gate, experts address the increasingly fundamental topic of cybersecurity with educational and vertical speeches.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
Sponsored by
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Email Marketing

The stage, sponsored by 4DEM, deals vertically with the world of email marketing, with training speeches to guide the audience through the main elements to build an effective strategy.

Access to the stage is possible with a Full offer.
Sponsored by
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Brand

On this stage, Italian and international speakers will deliver training and vertical speech on the world of Brand. Consumer relations, impact on the social context, vertical platforms, communities and much more!

Access to the stage is possible with a Full offer.

Brand & Lead Strategy

On this stage, training sessions and keynotes by industry experts are planned to deepen branding and lead generation topics.

Access to the stage is possible with a Full offer.

TikTok

This stage, in partnership with TikTok, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices will be used to develop strategies on TikTok.

Access to the stage is possible with a Full offer.
In partnership with
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Politics in Tech

Politics in Tech is one of the two open stages, within the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Accessibility

Realised in partnership with RAI Accessibilità, the talks on this open stage focus on the state of the art and the next developments in the combination of technology and accessibility.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
In partnership with
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Green Tech

The open stage where experts present new developments in green tech, explore existing technologies and analyse their effects on the environment and society.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Health Tech

In this stage the speakers will discuss with training speeches and case studies the future of healthcare. What will it achieve thanks to technological development? Which digital trends are most in vogue in recent years? What are the limits of traditional approaches?

Access to the stage is possible with a Full offer.

AI for Government

This open stage will host speakers discussing AI for government topics, exploring how artificial intelligence can enhance government operations and services.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Entrepreneurship

On this open stage, sponsored by Qonto, you can be inspired by entrepreneurial success stories, the efficient and creative use of today's digital tools and visions of the future! 

Access to the open stage is possible with the following offer types: Full, Main and Basic.
Sponsored by
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Supercomputing for PMI

Supercomputing and Digital Transformation for SMEs: Opportunities offered by the EuroCC Italy Competence Center

The digital revolution is no longer reserved for the academic world or large industries, but it is also serving SMEs. This event will present real projects and examples of how small businesses have adopted innovative technologies to solve problems and be competitive. It will highlight how collaboration between the EuroCC Italy Competence Center and companies can lead to significant results in terms of innovation and growth. The EuroCC Italy Competence Center was established to support Italian companies in the immediate use of supercomputing, particularly for those who, due to small size or a lack of expert personnel, cannot afford a "traditional" HPC installation. We will also explore how the center provides support to businesses and public administration through training, consulting, and access to high-performance computing resources.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

The event will take place on the morning of June 16th, exact times will be announced soon.
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Social Advertising

In this stage, the speakers will discuss strategies, tactics, and best practices for leveraging social media advertising and effectively engaging with the audience.

Access to the stage is possible with a Full offer.
powered by
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Impact to Business

The open stage to discover how you can help improve the attractiveness and competitiveness of your area by designing actions with a positive impact. During the panels, you will hear the stories of those who are making a difference and have the opportunity to connect with the strategies of the most enterprising communities in the HUBitat Network, the initiative created to maximise the innovative potential of territories.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

UX

The User Experience stage, sponsored by Conflux, offers training and vertical presentations on the latest trends and best practices in design and usability.

Access to the stage is possible with a Full offer.

UI & Design

The UI Design stage offers educational and vertical speeches, held by industry experts, on subjects related to user interface design to create intuitive and user-friendly interfaces that facilitate the use of the product or service by users

Access to the stage is possible with a Full offer.
In partnership with
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Startup Stage

On this open stage, powered by IT.COM on 15 June and powered by Grow by SAP on 16 June, you will have the opportunity to listen to pitches from around 200 start-ups from the WMF (World Startup Festival) Startup Competition and ongoing scouting activities, participate in interactive Q&A sessions and make connections with entrepreneurs, investors and innovation professionals from all over the world.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
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Sport

This open stage is the epicenter of the convergence between the world of sports and new digital technologies. Industry experts will share the latest innovations and their experiences. Discover how digital integration is revolutionizing the way we practice, follow, and experience sports.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Digital Journalism

On this stage, journalists and experts in the field of information will address issues related to the use of media and the implications that new technologies have within the industry.

Access to thestage is possible with a Full offer.

AI Tools

This stage will feature speakers discussing AI tools and how businesses can utilize them to improve decision-making, automate processes, and enhance overall performance.

Access to the stage is possible with a Full offer.

Platform & Services

This stage will host speakers discussing various digital platforms and services and how businesses can leverage them to achieve their goals.

Access to the stage is possible with a Full offer.

Tech for Business

This stage will host speakers discussing the latest technological advancements in various industries and how businesses can adopt them to improve operations, efficiency, and innovation.

Access to the stage is possible with a Full offer.

Digital Tools

This stage will feature speakers discussing various digital tools and technologies, such as augmented reality, virtual reality, and chatbots, and how businesses can use them to enhance customer experiences and engagement.

Access to the stage is possible with a Full offer.

E-Commerce Kit

This stage will feature speakers discussing strategies and tools to help businesses succeed in e-commerce, including tips for driving sales, optimizing user experience, and utilizing effective marketing techniques.

Access to the stage is possible with a Full offer.

Innovation Film Fest

The programme and speakers of this open stage will be announced soon: follow us on our channels and stay updated to find out the latest news on the training programme of WMF - We Make Future, International Trade Fair and Festival on Tech and Digital Innovation!

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Cooperative Ecosystem

The 'Cooperative Ecosystem' space features some of the different realities that make up the Italian cooperative system.

Legacoop (an organisation representing and safeguarding cooperation), Coopfond (a mutual fund for the promotion and development of cooperatives), Fondazione PICO (Digital Innovation Hub for cooperative digital transformation) and a number of cooperative enterprises from different parts of the country will present their activities and engage in dialogue with the public and visitors during the three days of "We Make Future 2023". 
Among the many meetings that will be hosted in the space dedicated to the Italian cooperative ecosystem, the National Meeting of Italian cooperative start-ups "Coopstartup" is scheduled for 16 June.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Masterclass

Workshops and meetings for practical purposes on topics such as AI, Advertising and Web Marketing with opportunities for face-to-face discussions with expert speakers in the mentioned fields. These two-hour courses are intended for a maximum of 25 people and it will be necessary to register to reserve your place and participation by paying an extra price over the ticket already purchased to attend WMF. 


The proceeds from the Masterclass fees will be entirely donated to the fundraising campaign for the Emilia Romagna region in response to the climate emergency.

Space Economy

Within the Spring of Space Innovation Fest the open stage Space Economy will host international speakers from the industrial, business, financial and institutional world who will discuss the challenges of space innovation, both downstream and upstream, and will present their success stories to understand and create synergies in the future of the New Space Economy!

Access to the open stage is possible with the following offer types: Full, Main and Basic.
powered by Fondazione Amaldi

Movie Area

Within this area you can view the short film finalists selected by the WMF Call for Short Films and other extra content. Some screenings will be screened with audio description, subtitles and LIS in clear.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

International Startup Showcase

On this open stage you will have the opportunity to listen to international startup pitches from the WMF International Road Show and learn about the innovative ideas developed by the young people who took part in the WMF Startup Competition Young. And that's not all!

Access to the open stage is possible with the following ticket types: Full Ticket, Mainstage Ticket and Fair Ticket.

OVHcloud & Seedble Arena

Open Arena, a Planet populated by start-ups and companies, venture capitalists and innovation players who will discuss open innovation, cloud and business acceleration trends.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Creators Live

During the WMF, creators will have the opportunity to use this space - located in Hall C5 - to go live on their channels and chat with other guests. It will also be a wonderful opportunity to interact directly with the community!

B2B & Speed Meetings

Within the Exhibition Area of WMF - We Make Future, dedicated spaces will be set up for B2B meetings, informal speed meetings, job placement: all very important opportunities for networking and broadening your horizons. Below you can find the schedule of availability for the various spaces and the timing of speed meetings during the three days.

There are no sessions in the selected stage on this day.

15 Giugno 2023
12:40 - 13:20
Digital Tools

WhatsApp API trends for the best conversational experience

The new customer experience trend is conversational and connected to WhatsApp! Companies are increasingly leveraging WhatsApp,their preferred customer channel, to provide direct contact throughout the customer journey, from lead generation to service, marketing,and post-sale nurturing. From here,you will discover how to use the WhatsApp API to achieve quality communication and reach hundreds of customers through the Spoki platform.
Giorgio Pagliara
Giorgio Pagliara
CEO @Spoki   
15 Giugno 2023
13:40 - 14:00
Digital Tools

[Case Study] Choosing the right context: from 1.000 to 450.000 target users in just two years

A practical (not just theoretical) approach to achieving important business goals for your brand. In this speech, I will show you (concretely) how we have reached 450.000 profiled users, together with our client and without a huge budget, turning leads into sales for our client
Giovanni Le Coche
Giovanni Le Coche
CEO - Head of Digital Marketing Arkys   
15 Giugno 2023
14:00 - 14:20
Digital Tools

Digital health care: past, present and future. The stages of a "patient-centric" evolution

Digital Health is moving at an impressive speed, the events of the last few years have inevitably accelerated the process, and the trend does not seem to be stopping. New scenarios are opening up that lead in the direction of a data - driven model of health care in which technologies and big data enhance (but do not replace) physician decision making toward a "patient centric" evolution.
Alessandra Coletti
Alessandra Coletti
Project Manager - Healthcare   
15 Giugno 2023
16:20 - 17:00
Digital Tools

Customize the Tourist Journey using the Psychographics

Tourists are all different, why should the tourist offer be the same for everyone? Technology transformed Tourism so we can now talk about digital tourism. How can we deal with one of the Italian economic key sectors and significantly influence business? Psychographic profiling allows experts to work on offer strategies, in a single view of customers and throughout the journey, starting from listening.
Alice Melpignano
Alice Melpignano
Founder & CEO of NeosVoc, Assintel advisor   
15 Giugno 2023
17:20 - 18:00
Digital Tools

eCommerce is easy (if you have a strategy): Instilla's solutions for B2B

Launching an eCommerce can be a great opportunity, but it is also an enterprise full of challenges and unforeseen strategic and technological issues. eCommerce 360 is the solution designed by Instilla to accompany companies of all sizes, B2B and B2C, in launching a successful eCommerce. Real-life cases of B2B companies that have already used eCommerce 360 and have seen significant improvements in their sales and performance will be presented during the event.
In addition, the numerous features of eCommerce 360 will be presented, including personalized services to help companies build market strategies, cutting-edge technologies to enhance user experience, tailor-made technology stacks, and data analysis to help brands make informed decisions. There will also be an interactive opportunity at the end of the event to understand what your brand needs today to explore the digital world, building the right path to online success.
Biffi
Riccardo Biffi
CTO & Partner @Instilla   
15 Giugno 2023
18:20 - 19:00
Digital Tools

Automate your omnichannel strategy to grow your business

In today's digital age, businesses must invest in omni-channel marketing automation to stay ahead of the competition. By leveraging the power of sms, whatsapp, email and marketing automation, businesses can easily reach their target audiences. That enables businesses to nurture relationships with their customers, increase ROI, generate more revenue and stay ahead of their competitors.
Stefania Palermo
Stefania Palermo
SEO & Content Marketing Expert @Brevo   
16 Giugno 2023
09:20 - 10:00
Digital Tools

The Google Formula for Success with RSA and How to Scale It with Channable

Improving ad effectiveness is the key to successfully launching Responsive Search Ad campaigns in Google, but what does that exactly mean? What is ad effectiveness, how to increase it, and why does feed-based advertising make a difference with RSA? These are just some of the questions that will be answered in this session. Discover the best official Google practices for RSA and how a PPC tool like Channable can help you meet all of them, at scale.
Cipolletti
Valeria Cipolletti
Senior Account Executive   
16 Giugno 2023
10:20 - 11:00
Digital Tools

Unposted & Declassified

Secrets, mistakes, and white lies that digital agencies, marketers, and consultants would never reveal to entrepreneurs, startups, and brands. Are you one of them and don't want to risk wasting time and money? Don't miss this revealing speech!
Roberto Pagliarini
Elisa Gerardis
Simone Spagnoli
Roberto Pagliarini
CEO, Head of Marketing & Innovation @Web To Emotions   
Elisa Gerardis
Social Media Manager & Copywriter Senior @Web To Emotions   
Simone Spagnoli
IG Specialist & Content Creator @Web To Emotions   
Web To Emotions
   
16 Giugno 2023
13:20 - 13:40
Digital Tools

From the Fundamentals of Influencer Marketing to Action: How the Impact.com Platform Can Help You Do It

In an era where traditional advertising is less successful with the public, influencer marketing has emerged as a reliable way to maintain authenticity, promote brand awareness, and increase revenue. Whether you're a beginner or an expert in the influencer marketing game, impact.com will guide you through the fundamentals and best practices that you can implement to get the most return from your influencer marketing initiatives.
Luca Virani
Luca Virani
Enterprise Account Executive @Impact.com   
16 Giugno 2023
13:40 - 14:00
Digital Tools

How to do brand storytelling through product campaigns

How to plan a medium-term social media campaign using storytelling from defining a concept to producing it. All the phases of the creation process, the adv campaigns, the results. Case study: Nicky's forest - Sofidel Spain
Martina Pescioli
Martina Pescioli
Mentarossa Comunicazione    
16 Giugno 2023
14:20 - 15:00
Digital Tools

Speech inglese: How to write, publish and launch a strategic book to become a reference point in your industry

A strategic book is the most commonly-used marketing tool by the most prominent entrepreneurs, professionals and trainers. If created, published, and promoted with the right strategies, it becomes an extraordinary means to gain authority, popularity and clients. In this presentation, Emanuele Properzi reveals step-by-step the most effective strategies for creating books and book funnels with great impact, the same ones he has used to create successful cases in 26 different sectors.
Emanuele Properzi
Emanuele Properzi
Italy's Top Self-Authority Expert | CEO @Book4freedoms srls   
16 Giugno 2023
17:20 - 18:00
Digital Tools

Clark: the Super Tool that feeds on AI.

An innovative B2B platform that optimizes and enhances social and digital sharing processes.
Elena Bozza
Puppin
Elena Bozza
Linkness   
Cristiano Puppin
CTO Linkness