Digital Tools

The new customer experience trend is conversational and connected to WhatsApp! Companies are increasingly leveraging WhatsApp,their preferred customer channel, to provide direct contact throughout the customer journey, from lead generation to service, marketing,and post-sale nurturing. From here,you will discover how to use the WhatsApp API to achieve quality communication and reach hundreds of customers through the Spoki platform.

A practical (not just theoretical) approach to achieving important business goals for your brand. In this speech, I will show you (concretely) how we have reached 450.000 profiled users, together with our client and without a huge budget, turning leads into sales for our client

Digital Health is moving at an impressive speed, the events of the last few years have inevitably accelerated the process, and the trend does not seem to be stopping. New scenarios are opening up that lead in the direction of a data - driven model of health care in which technologies and big data enhance (but do not replace) physician decision making toward a "patient centric" evolution.

Tourists are all different, why should the tourist offer be the same for everyone? Technology transformed Tourism so we can now talk about digital tourism. How can we deal with one of the Italian economic key sectors and significantly influence business? Psychographic profiling allows experts to work on offer strategies, in a single view of customers and throughout the journey, starting from listening.

Launching an eCommerce can be a great opportunity, but it is also an enterprise full of challenges and unforeseen strategic and technological issues. eCommerce 360 is the solution designed by Instilla to accompany companies of all sizes, B2B and B2C, in launching a successful eCommerce. Real-life cases of B2B companies that have already used eCommerce 360 and have seen significant improvements in their sales and performance will be presented during the event.
In addition, the numerous features of eCommerce 360 will be presented, including personalized services to help companies build market strategies, cutting-edge technologies to enhance user experience, tailor-made technology stacks, and data analysis to help brands make informed decisions. There will also be an interactive opportunity at the end of the event to understand what your brand needs today to explore the digital world, building the right path to online success.

In today's digital age, businesses must invest in omni-channel marketing automation to stay ahead of the competition. By leveraging the power of sms, whatsapp, email and marketing automation, businesses can easily reach their target audiences. That enables businesses to nurture relationships with their customers, increase ROI, generate more revenue and stay ahead of their competitors.

Improving ad effectiveness is the key to successfully launching Responsive Search Ad campaigns in Google, but what does that exactly mean? What is ad effectiveness, how to increase it, and why does feed-based advertising make a difference with RSA? These are just some of the questions that will be answered in this session. Discover the best official Google practices for RSA and how a PPC tool like Channable can help you meet all of them, at scale.

In an era where traditional advertising is less successful with the public, influencer marketing has emerged as a reliable way to maintain authenticity, promote brand awareness, and increase revenue. Whether you're a beginner or an expert in the influencer marketing game, impact.com will guide you through the fundamentals and best practices that you can implement to get the most return from your influencer marketing initiatives.

How to plan a medium-term social media campaign using storytelling from defining a concept to producing it. All the phases of the creation process, the adv campaigns, the results. Case study: Nicky's forest - Sofidel Spain

A strategic book is the most commonly-used marketing tool by the most prominent entrepreneurs, professionals and trainers. If created, published, and promoted with the right strategies, it becomes an extraordinary means to gain authority, popularity and clients. In this presentation, Emanuele Properzi reveals step-by-step the most effective strategies for creating books and book funnels with great impact, the same ones he has used to create successful cases in 26 different sectors.

An innovative B2B platform that optimizes and enhances social and digital sharing processes.