Tech for Business

Far from the media hype and speculative aspects related to cryptocurrencies, companies are already building web3 applications to offer their customers valuable projects, create communities, and interact in an absolutely innovative way with their customers. And there are already no-code and no-crypto tools that allow companies to start building valuable Web3.0 projects right away. Let's discover together the most interesting use cases.

Through the use of the hVerse suite, we will explore the methods by which companies can optimize their operations by integrating metaverse and XR technologies. These cutting-edge platforms offer an immersive digital environment, enabling companies to unlock new levels of efficiency, collaboration, and innovation.

A widespread sentiment is that there is only one way to finance a rapidly growing company: equity from professional investors. But even fully funded companies like Tesla, Apple and Amazon have resorted (also) to public finance. These companies have used public aids measures to create a leverage effect over private capital, boosting their R&D investments. But how to (quickly) find out if a tender is right for a company's needs? How to avoid the risk of defocalisation?

In questa presentazione, esploreremo l'avvento dell'Intelligenza Artificiale nel mondo dell'email marketing in modo pratico. Discuteremo di come quest'innovazione tecnologica stia cambiando il panorama della comunicazione digitale, offrendo opportunità uniche per aumentare l'efficacia e la velocità delle campagne di marketing. Unisciti a noi per comprendere fin da subito con esempio concreti come poter utilizzare al meglio l'IA nella tua strategia di email marketing e portare la tua comunicazione ad un livello più evoluto.

For Brands, both verbal and visual communication are essential to engage your audience, especially when digital interactions decrease. Through the right use of words, tone of voice and styles, you can capture your audience’s attention and encourage them to actively participate in your initiatives. Those real cases will show you how to make the most of the power of language to rekindle the spark of your community, creating a longlasting bond.

While Big Data is an important source of information for companies, it can conflict with the right to personal data protection. How can we reconcile the rights and needs of both companies and users? Developing shared responsibility and constant communication between companies, users, and legislators can pave the way for a sustainable future for the business world and society as a whole.

At the beginning of the new millennium, the transition to digital technology has led to a change in our parameters of life, relationships with ourselves and others. The shift has affected the collection and learning of information. The diffusion of smartphones and the increase of social media have involved the sound and visual scene. With the disappearance of supports, music has become mere background noise. Similarly, the perpetual flow of images forces us to rethink our role as active viewers. We look at everything without seeing anything. The first to account for this mass distraction, which is one of the major side effects of digitalization, are those who work in the field of art. Artists, curators of the cultural heritage of the country, and art historians all need to urgently assess what art history is today and how to use new media to understand and disseminate it.

Digitalization is the future of the country's economic growth, and part of it is the digital financialization of businesses that require new, more efficient and faster processes to transform their business and grow financially and strategically by dedicating more time to their activity.

In a fast paced technology world, it is crucial to start a new ethical innovation model, through the engagement of the impacted company areas: from Business to IT, from HR to marketing. Furthermore the creation of an external ecosystem of actors who can facilitate the birth of new digital experiments and projects is essential. Always balancing technological innovation with human values.

Marketing, but especially advertising, must be able to capture the audience's attention, evoke emotions, and create a deeper and more lasting relationship with consumers, rather than just trying to convince them to buy a product or service. Entertainment logic, gaming, and storytelling, applied to immersive technologies, allow brands to create interesting, engaging, and authentic content that can be used throughout the funnel, from display banners to CRM.