Brand & Lead Strategy

Dedicated and reserved spaces for B2B meetings, available to participants, buyers & sellers in digital tech, open innovation stakeholders, startups.

Dedicated and reserved spaces for meetings between companies and candidates, to facilitate matching between digital professionals and companies with open job positions.

The WMF, as a platform for making the Future, has the mission of connecting personalities and projects that can provide a concrete impact in creating a better, shared and sustainable tomorrow. Cosmano Lombardo, CEO and Chairman, introduces the three-day WMF 2023 and its themes.

In the first two decades of the 21st Century the process of digitization of all human activities has accelerated. Two major technological breakthroughs spearhead the changes: 5G network connectivity (with 6G already in the experimental stage) and the coming of age of Artificial Intelligence that allows for increasingly autonomous machines with decision making capacity supported by distributed Big Data. Social practices, organizations and institutions are in flux. We do not know which will be the precise impacts of these developments, but we know the current trends and the issues they raise. The lecture will examine these trends and elaborate on the challenges they present in the organization of work, in communication, in political disinformation, in the autonomy of social movements, in education, and in warfare. The results of multidimensional and technological change are not predetermined. They will ultimately depend on policies and strategies that this lecture will discuss.

Workshop with Fabrick

Round table discussion

Experts from the world of innovation will hold workshops to explain to participants fundamentals for their company's growth: from sales and marketing to the importance of the network and the pitch to brand and patents topic.

The fight against the Mafias is experiencing a new era, which goes beyond the traditional fight at the ground level and takes on the new challenges brought by digital technologies. Two different ways of fighting for the freedom of thousands of people for too long oppressed by fear.

The efforts of the Postal Police are central to the fight against cybercrime and data protection; the new organization, both central and peripheral of the Postal Police's Cyber Security Operations Centers COSC, has underscored the leading role of the Postal Police in what concerns national security.

Alice Mangione irreverently portrays the interaction between humans and AI, bringing a particular version of the world-famous voice assistant onto the Mainstage.

The transfer of expertise from the world of academic research to the world of industrial research is a fundamental component of our society's progress. In recent years, this relationship has grown in parallel with the spread of technology in all areas of our lives, paving the way for new and increasingly effective forms of collaboration and increasingly involving small and medium-sized enterprises as well. Cineca supports this path toward digitization and today, with the European Leonardo supercomputer, the fourth most powerful in the world, recently installed at the Tecnopolo in Bologna, reinforces its commitment to the transfer of enabling skills toward society. We talk about this with Cineca President Francesco Ubertini.

Pablo Trincia, a major voice of Italian investigative journalism, was the first to bring the serial podcast to Italy in 2017. With Veleno, a serial investigation on the case of the devils of the Modena lowlands, he transformed the podcast market, becoming one of the most followed and imitated podcasters on the Italian scene.

From genomics to imaging, from biomedical analyses to the ability to predict a patient's response to a particular treatment. If used well, AI can turbocharge researchers and doctors in finding answers to common diseases.

The daily lives of the Ukrainian population is marked by war and bombs. However, in this terrible context, one of Europe's most vibrant and active technology sectors thrives, fighting for freedom. For a technology that destroys there is always one that builds the foundation for a free and democratic future. A technology that unites people into one big global family with the noble purpose of growing together by fighting misinformation and propaganda.

Paolo Cevoli talks about Emilia Romagna on the Mainstage.

Moderated by Elisabetta Bracci.
The panelists will explore how the Clust-ER initiative has fostered collaboration and innovation in the region. Attendees will gain valuable insights into the key success factors and challenges of open innovation at the local level, and learn practical strategies for developing and implementing open innovation initiatives in their own region. The panel will also provide an opportunity for networking and collaboration with other stakeholders in the innovation ecosystem in Emilia-Romagna.

During the presidential elections in Mauritania held in 2019, political leader Biram Dah Abeid, with the support of his people, is fighting to eliminate the scourge of slavery in his country.

Expert on stage:

Marta Navalon Villalba
Investment Analyst - Wayra

Danila Zammitti
Open innovation program manager - Cariplo Factory

Rinaldo Canzi
Investment Manager - Fondazione Social Venture GDA

Susanna Zuccarini
Project Manager Innovation Unit - Invitalia 

In collaboration with: COTEC Foundation

Over the past few years, rapid advances have created a new type of Artificial Intelligence: Generative AI. Generative AI produces novel text, images, music, and soHware by analyzing enormous collections of digitized material. Generative AI will change the way we live, work, play, express ourselves, persuade each other, seek a mate, educate our young, and care for our elderly. It will also upend our labor markets, reshuffle the social order, and strain both private and public institutions. This talk will explain how this new technology works and how it will impact human society

Now more than ever, being a content creator can be a real job. Two factors have made this change possible: the opportunities offered by the many platforms in circulation and the unprecedented number of users present on social media. At the same time, technological barriers have been broken down, allowing anyone to be a content creator. In this talk, I would like to provide an overview of the current content creation landscape, discuss the important mindset shift necessary to make this your livelihood, and explore the monetization opportunities that creators often overlook.

One of the leading experts in landing pages (Luca Orlandini) and one of the leading experts in funnels (Stefano De Carlo) discuss the "Illustrated Manual of Funnels" to understand the inseparable relationship between "landing and takeoff" in digital marketing. A technical talk in which the author (De Carlo) and the foreword writer (Orlandini) try to clarify the need to integrate the right automations into every strategy.
Moderated by Luca Orlandini.

AI is revolutionizing all sectors and marketing could not be missing. Companies starting to integrate AI now may already be behind schedule. In this speech, let's find out what the future holds for us and which technologies will change the way we do digital marketing forever. Generative AI, and more, that comes from the future explained in a practical way

In a World Dominated by Lead Generation, Did You Know that 20% of the Population Struggles to Navigate Websites and Apps?
This results in missed purchases, visits, interactions... The potential customers who are mainly excluded from these experiences are people with disabilities, dyslexia, and attention disorders. But not only that! Come and discover, through a practical activity, how to break down your digital barriers with Dajana and Andrea!

Moderated by Elisabetta Bracci.
Don't miss this opportunity to learn about the latest trends and opportunities in technology transfer and how high-specialization competence centers public-private partnerships can help businesses succeed in the rapidly changing digital socio-economic landscape.

The video recording of this speech is not available.

Breve introduzione dell' evoluzione del mercato con una declinazione e segmentazione per tutti i player con un approfondimento dei vari business model.

Mia is 16 years old and thanks to her virtual diary she meets Tommaso, sensitive, attentive, full of energy: a prince charming who seems tailor-made for her. But who is Tommaso really? "La bambola di pezza" (The rag doll) is a short film that is part of a transmedia project on online grooming, which premiered as a special event at the 79th edition of the Venice International Film Festival.

Let's look back together at the latest Instagram updates in recent months to understand how we can optimise our organic and non-organic strategy. How the algorithm works and how content ranking is done in 2023, broadcast channels for creators, new features for Reels and a number of important tips for testing and growing in the Meta platform

The talk will discuss the cycle of hype and how its rules are influencing innovation and technological investments. Ever since Apple introduced the iPhone, the technology industry has been chasing the next 'iPhone moment,' which Mark Zuckerberg identified in the construction of the metaverse, a concept to which he dedicated his group's rebranding. However, things didn't go as Zuck hoped, despite the Web3 fever that was blowing winds - and billions - in favor of the metaverse. It was ChatGPT, at the end of 2022, who reminded us how those moments of sudden change occur. But how similar are these two cycles?

"We are not what we say, we are the credit we receive," wrote José Saramago. The metrics of engagement must give way to trust and credibility as a source of information that readers will attribute to us. It makes no sense to have a large audience obtained through populist or popular content if this following does not perceive us as honest, reliable, and solid from a professional point of view. Credibility is not measured in likes but through the number of people who turn to us for solutions to their problems.

The video recording of this speech is not available.

Metaverses are virtual worlds used to interact with your audience and generate visibility for your product. In the metaverse, we can sell or give away Non-Fungible Tokens (NFTs) linked to the product, organize reward events, and exchange goods and services for payments. But what are the legal limits of these activities? Can I sell NFTs to third parties? What are the rules on intellectual property? Can I exchange my goods for metaverse payment tokens without the risk of violating anti-money laundering regulations? Lars' presentation will provide answers to these questions.

The Centro Protesi Inail (Inail Prosthesis Centre) is a facility accredited by the Health Service, which has been welcoming people with motor disabilities since 1961 and which uses state-of-the-art technology to make customised prostheses and orthopaedic devices, flanked by rehabilitation training for the correct use of the device.
At WMF 2023, the Centre will present its 'Workshop 4.0' philosophy, highlighting how the creation of an orthopaedic device, whether for everyday life or for sports use, is the result of continuous experimentation with new materials and increasingly innovative construction techniques.
Finally, a look at the latest frontier in prosthetic control, represented by bionic prostheses: intelligent devices that aim to go beyond the traditional concept of prostheses and can give the patient a feeling of natural control of the artificial limb.

The increase in cyber threats has made cybersecurity an undeniable necessity for every business , especially small and medium-sized businesses. However, access to effective digital risk protection resources can be costly and complex, often putting SMEs in a difficult position. Cy4gate, with its innovative digital emergency response service ProntoCyber, has managed to turn this scenario around through a subscription-based business model.
Cy4gate's goal is clear: to democratize cybersecurity, making it accessible to all Italian SMEs through scalable and affordable investment. This solution gives SMBs access to tools and expertise typically reserved for larger companies, without having to worry about high upfront costs or technical complexity.
ProntoCyber is much more than a product, it is a radical change in the way Italian SMEs can address and manage cyber threats. Through this revolutionary subscription model, Cy4gate offers the opportunity to operate in a secure digital environment, protecting business continuity and growth.

Immerse yourself in a fascinating exploration of email's humble beginnings and the parallel rise of spam. Experience the surprising twists and turns of an email's journey, while uncovering the essential factors that dictate deliverability success. Finally, peer into the horizon as we discuss the future of email authentication and deliverability.

The world has been hit by the recent ChatGPT hype. Companies and academic institutions are grappling with how to deal with it responsibly as well as how to benefit from the new AI technological leap it represents. Randstad's research shows the implications of AI in work and the increased demand for digital talent. How different are the implications of AI from automation? Practical insights to support digital transformations for start-ups, CIOs, enterprise executives, IT professionals, and digital enthusiasts.

Through the analysis of case studies and the sequential construction of a working model (framework), a return to the basics of marketing is proposed in times when every technology seems to undermine its foundations

Far from the media hype and speculative aspects related to cryptocurrencies, companies are already building web3 applications to offer their customers valuable projects, create communities, and interact in an absolutely innovative way with their customers. And there are already no-code and no-crypto tools that allow companies to start building valuable Web3.0 projects right away. Let's discover together the most interesting use cases.

During this presentation, we will analyze the roadmap of Elah Dufour Novi's journey to enhance the synergy between online and offline activities in order to strengthen relationships with its consumers. Since the launch of the new eCommerce platform, every initiative of the Group has focused on lead generation, customer base enhancement, engagement and insights creation. We will also examine the key steps and the importance of using the magnews platform to implement Email Marketing Automation projects that have led to a constant increase in results year after year.

La videoregistrazione di questo intervento non è disponibile.

L'innovazione tecnologica e digitale sta profondamente cambiando il mondo dell'agricoltura. Macchinari connessi, sensori in campo, piattaforme di condivisione dei dati sono solo alcuni degli esempi di un'ampia gamma di soluzioni presenti sul mercato che puntano a incrementare le rese e l'efficienza dell'agricoltura, riducendo al tempo stesso l'impatto sull'ambiente e migliorando le condizioni di lavoro. Come sta crescendo il mercato dell'Agricoltura 4.0 in Italia e nel mondo? Quali sono le direzioni dell'innovazione nel nostro Paese e quanto sono "digitali" i nostri agricoltori? Durante l'intervento saranno presentati i dati dell'ultima ricerca dell'Osservatorio Smart AgriFood, che ha analizzato i trend dell'innovazione digitale nell'agrifood, il valore di mercato dell'Agricoltura 4.0, le soluzioni e tecnologie presenti sul mercato, l'adozione e i benefici conseguiti.

Discover the Power of Screaming Frog: Essential Guide for Beginners to the World of SEO Analysis" is an immersion into the powerful SEO analysis tool, Screaming Frog, ideal for those taking their first steps in SEO. During the presentation, we will explore what a spider is, how Screaming Frog works, and how to configure it correctly to get the most out of this website analysis tool. Don't miss this valuable opportunity to learn the basics of Screaming Frog!

The video recording of this speech is not available.
Amazon is a complex ecosystem, which can be defined as 50% retail and 50% marketing. Tips and best practices are crucial to the success of the business. From defining the levers in relation to the A9 algorithm, to SEO, to boosting performance through advertising and promotion. A mix of strategies and activations based on Marketplace logic that have made Erbecedario the representative company of Veneto and Made in Italy on Amazon in 2021.

The video recording of this speech is not available.

Design systems enable the creation of a set of reusable rules, guidelines and components that enable teams to work more efficiently and collaboratively, creating a consistent visual language throughout the organization. Creating a system involves meeting the needs and expectations of the people who work in it and the very products the system generates.  A design system then becomes a scalable and efficient, people-centered system.

The new customer experience trend is conversational and connected to WhatsApp! Companies are increasingly leveraging WhatsApp,their preferred customer channel, to provide direct contact throughout the customer journey, from lead generation to service, marketing,and post-sale nurturing. From here,you will discover how to use the WhatsApp API to achieve quality communication and reach hundreds of customers through the Spoki platform.

Canva with AI is even more magical!Discover how artificial intelligence has been integrated into Canva for the content creation for business, marketing or education!For each sector its magic.Discover the magic of Canva and how with AI it is even more magical.

Expert on stage:

Valentina Primo
Founder & CEO - Startup Without Borders

Francesco Zambelli
Senior Investment Associate - P101 Ventures

Negar Mokarram
Business Analyst & Startup Scouting - I3P 

Studies indicate that companies with more than 30 percent women executives were more likely to outperform companies with fewer women executives, or none at all. Women have a strong ability to develop connections, mentor others, and lead by example, making them valuable members of leadership teams at every level. The keynote will delve into the ways in which women fuel innovation in startups and showcase inspiring examples and initiatives that foster diversity in the sphere of Italian enterprises.

The video recording of this speech is not available.

Today, it is crucial not only to be able to create a stable competitive sphere in the field of esports, but also to grow and develop it to the best of one's ability. This must be accompanied not only by new talent but also by the creation of new professional figures, thus building a buisiness and marketing reality

Many creators invest a significant amount of their time and resources in creating high-quality video content for YouTube or other social media platforms. As a result, the importance of having a website has diminished, as it is considered a less effective means of communication, being based on written words. While this is true to some extent, a website also has functions that cannot be replaced by video, especially when it comes to conversions of any kind. That's why it's important to integrate YouTube and your website. In this case study, we will explain how to do it efficiently.

Moderated By Matteo Paradisi.
We'll explore successful examples of public-private collaborations in innovation, including joint research and development initiatives, public funding programs, and innovation hubs. We'll also discuss the challenges facing such collaborations and how to overcome them, from differences in organizational cultures to intellectual property rights. 

Strategic trends speak clearly: digital skills will act as the new currency of exchange and will guarantee privileged access to the job market.
Technological innovations increase: one above all, Blockchain with its exponential growth. By 2030 its economic value has been estimated to reach 1.000B$ and will involve up to 65 million professionals. Which are the most esteemed business roles? In which market sector will they apply? Which is the forecast income? Which career opportunities are available?

Expert on stage:

Kaitlin Argeaux
Head of Events - Cudo Ventures


Francesco Cracolici
Venture Partner at EBRD & Crossfund, Ceo at Nomadic Minds - Cross Fund

Sasha Komarevych
Acceleration Program Manager - Bocconi For Innovation

Luca Iaia
Premio Cambiamenti CNA- CNA

Beirut, 1982. As Nicolas prepares to flee his civil war-torn city, he meets Naji, a teenager determined to go to the swimming pool. Trying to protect the young man, Nicolas finds himself caught up in a surreal race against the war.

Purgatory manifests itself in all its grandeur: a rocky mountain towering in the center of the southern hemisphere, in the ocean. Emerging from Hell, the passage of time is admitted in this realm: here dawn and dusk, day and night are known, and light is declined in all its hues. Entering this primordial setting, the viewer will cross in subjective, with Dante's eyes, the threshold of Purgatory: a door in the rock, guarded by an angel armed with a sword.

With a focus on empowering local communities, this event will showcase how MITDesignX is transforming the design process and revolutionizing the way we approach innovation.
You'll learn how MITDesignX is collaborating with communities to identify and solve local problems through design.You'll hear firsthand how ventures are spearheading this movement and discover how they are using design thinking to create solutions that are sustainable, scalable, and transformative.

Disruptive financial technologies revolutionarise both banking sector and customer financial behaviour. Decentralised Finance and other Blockchain-based payment solutions offer a better user experience while offering better economics for the retailer. What retail challenges can thus be solved by DeFi and Blockchain? What are the exact disruptive solutions for offline and online merchants? How these solutions improve European economic and financial environment resisting to local and global turbulence?

Andrea, a boy suffering from schizophrenia, lives his life between the affection of the people who love him and have come to know him, and the distrust and hostility of those who see in his suffering only a reason to marginalize him. This hostility will translate tragically when during a TSO, the people deputed to take charge of his suffering show him all the violence of indifference.
Based on the story by Andrea Soldi.

Kids feet grow fast: So we have find the solution to this and applied for patent as well in India. Even exported this technology to Europe last year and now overseas Billion dollar companies wants to associate and want to sell my schools shoes in my brand. Indian market is growing and recently Metro and Mochi came for this technology. Foot Problem: IN India every second person is having some or other foot issue from Fungal Infection to skin peeling, boils, bone etc. Save Nature: Due to our Dual Size technology we are going to reduce wastage to almost half the amount in terms of kids shoes when we give extend wearage life of kids shoes. Rest whole collection for ladies and Kids is based on this how we are helping to protect our nature. Women Empowerment: Our Crosia collection is design patented in India and all crosia is hand made by the women's in small town and rural areas so women Empowerment shouldn't be only in Urban Areas but everywhere. Serving the society: Buy 1 Help 1 & Save Mum Earth. WE are providing shoes to those who don't have through this campaign and many schools want to join in this mission.

Expert on stage:

Gilad Rosenzweig
Executive Director - MITdesignX

Giancarlo Vergine
Founder & Managing Partner - Over Ventures

Thomas Waldmann
Start-up & Venture Manager - Würth Elektronik

Pronouncing the death of physical cash has been a futurist cliché for decades, but these predictions,are often based on flawed mental models of the cash system and how it relates to digital money. In,this talk Brett Scott shows why cash is not an outdated 'horse cart of payments', and why it's far,better thought of as the 'bicycle of payments'. The cash system is certainly under attack, but in a future of climate change, geopolitical insecurity, cyber-attacks and digital burnout it stands to make a strong comeback.

La videoregistrazione di questo intervento non è disponibile.
Creare per giocatori, organizzatori e sviluppatori di giochi significa offrire un set di strumenti indispensabili per addentrarsi nel mondo degli esports e del gaming in generale. Le varie figure professionali, quindi, diventano sempre più importanti così come la necessità di sviluppare prodotti semplici, personalizzabili ed adatti a tutti. L'obiettivo di GameShard è fornire un set di servizi utili per tutti, fornendo agli esperti del settore un modo per entrare in collegamento con brand ed aziende esterne al settore.

Moderated by Fahrad Alessandro Mohammadi.
Startup studios are emerging as a popular model for creating and scaling new ventures by providing the resources, expertise, and network needed for success. We'll explore the key elements of startup studio dynamics, from ideation and team building to funding and scaling. We'll also examine the challenges and opportunities facing startup studios in today's rapidly changing business landscape. Don't miss this opportunity to learn from experienced startup studio leaders and gain insights into the world of innovation and entrepreneurship.

Astra Project digitizes receipts to deliver a personalized and intuitive shopping experience. Through integration with management software, it monitors expenses, stores warranties, simplifies returns, and sends exclusive offers based on purchase history. Astra improves the relationship between merchants and customers by providing notifications about product recalls and defects, as well as facilitating networking and inducement through direct access to online stores of purchased products.

The Net has always created extraordinary personal and professional development opportunities for individuals and businesses. eCommerce represents one of the greatest growth opportunities available to companies and professionals. Lawyer Antonino Polimeni and Albert Antonini, Marketing Director of Alibaba Group, in presenting their books, Legal eCommerce and eCommerce Marketing tell us about the rules governing it and the marketing necessary to decree the success of any online store.

YouTube Shorts è un ecosistema in crescita fatto di trend, nuove uscite musicali, scherzi, gameplay e video GRWM. Grazie alla connessione con il mondo di Youtube, Shorts si è trasformato in una piattaforma di discovery per la Generazione Z e non solo, stimolando la curiosità con frammenti, anteprime e trailer di video più lunghi. Scopri il potere di funzionalità come "Clip", che consente ai creatori di tagliare fino a 60 secondi di contenuto dai loro video più lunghi, creando Shorts che attraggono e coinvolgono nuovi spettatori. O funzioni come "Cut" e "Green Screen", grazie alle quali i creator possono coinvolgere il loro pubblico a un livello ancora più profondo, fatto di interazioni autentiche ed esperienze condivise. Insieme, vedremo come YouTube Shorts sta ridefinendo l'esperienza di fruizione dei contenuti e favorendo legami ancora più forti tra creator e iscritti.

A practical (not just theoretical) approach to achieving important business goals for your brand. In this speech, I will show you (concretely) how we have reached 450.000 profiled users, together with our client and without a huge budget, turning leads into sales for our client

Mimmo Savarese, 50, was the greatest sports commentator of his generation. Now that his career is on the wane, he has an opportunity to make a comeback thanks to an unusual job offer, which conceals within itself the chance to masterfully avenge a dramatic wrong suffered as a child. He manages to retaliate against life with the talent he wields best: the exercise of words.

As the international competitors keep growing, it is necessary to stand out in an overcrowded international digital landscape. Learn how to maximise your e-commerce business internationally to best adapt to an ever-changing landscape and be prepared for most risks.

There are journalistic expressions that have entered the jargon, and others that we do not pronounce because they seem offensive, when in fact they are the only ones that should be spoken. It is obviously incorrect to write negr, we all know that. But it is also incorrect to write zingar, no more no less. Autism is not a disease, autistico is not an insult, Down is capitalized because the Down syndrome is named after the doctor who first attempted a classification, and it is not the translation of the English word "down". No one is "down" in Down syndrome. It is preferable to use the term "deaf" instead of "non-hearing", it is wrong to say "differently abled", and it is better to say "person with disabilities". Alternatively - in a title - it is acceptable to write "disabled". Because "disabled" is not an insult, it is instead offensive not to know the right words to relate to others.

The evolution guided by TikTok means that we are increasingly finding content in our feeds based on our interests rather than the network of people and organizations we follow. In this speech, we will see the impacts on best practices for creating and distributing content, how to integrate interest information from other touchpoints (SEO, website, etc.), and why now more than ever it is important to have an integrated content strategy.

For more than 40 years, quantum computing has intrigued scientists and non-scientists alike by promising to solve problems that are intractable using classical computing. Today, quantum computers are becoming a reality, and we are close to having real devices powerful enough to be used in business and research. What should we expect from this new type of computing? Is it an opportunity or a threat?

Many companies assume that building a brand is more of an art than a science. The traditional model of brand awareness representation is outdated, as neuroscience research has investigated new ways in which information and emotions reach the consumer's brain to allow the memorization of a brand. Admiration is the emotion that drives this innovative branding model. The speech will present case studies of important Italian companies.

Generative AI tools such as ChatGPT have disrupted the education system, by enabling students to generate perfect school and university assignments at a press of a button. But these tools can also be used to enhance the learning process, by creating personalized tutors which explain the material at any level and in any style. Teachers can also benefit from using the tools to generate lesson plans, presentations and interactive games, as well as evaluate tests and assignments based on custom criteria. In this presentation we will cover the different aspects of using generative AI tools in education, provide examples and use cases, and recommend best practices and policies.

Sustainability marketing and communication, a new competitive advantage between ethics and new business models, in Italy and the World. Sustainability not as a fad or a passing trend but as a necessary director of development for all organizations.

Digitizing sales is only the last step of a much longer and deeper process, which is too often neglected. Selling through marketplaces like Amazon, or niche platforms like Bol.com, is often taken for granted or, simply, underestimated. Let's discover together what challenges need to be addressed to succeed online.

Through the use of the hVerse suite, we will explore the methods by which companies can optimize their operations by integrating metaverse and XR technologies. These cutting-edge platforms offer an immersive digital environment, enabling companies to unlock new levels of efficiency, collaboration, and innovation.

Here we will delve, with several example case studies, into techniques to use for onboarding new subscribers. A lead is as soon as he or she arrives, a contact has signed up for a newsletter, or after a purchase-all of these are key moments for triggering on-boarding flows, also known as Welcome Flows, through email marketing. We will look at how best to manage them and conclude with a framework you can apply immediately on your email marketing strategies for ecommerce and lead generation.

The video recording of this speech is not available.

What impacts can a designer's work generate? One of the main activities is to change users' established patterns with simpler, more intuitable ones. People desire change but are frightened by it, so a compromise must always be defined that facilitates them without upsetting the current pattern. In this talk we want to explore the topics of conceptual model and design pattern, their impacts on UX, and how they are difficult to replace.

Facebook and Instagram are getting worse day by day: low engagement, poor quality of interactions, and nonexistent customer care. How can we change the digital strategy of our clients to start moving beyond these two platforms? What are the concrete alternatives? Let's analyze the problem and possible solutions together, to prepare ourselves for a world without Meta.

With Kentico, you no longer need to use a variety of features, causing inefficiencies across your organization. No more content redundancies or, complicated maintenance for each tool. With Kentico, you will enjoy a unified interface with a lot of tools that adapt to your level of digital experience maturity. Speed up your content creation processes and your marketing tasks through a powerful tool set and deliver amazing digital experiences.

The video recording of this speech is not available.
2023 is tough for brands. Recession looms and budgets shrink. But don't despair. Recessions end and brands that spend smartly now will bounce back stronger. AI is the new wave of computing and it can boost your business. You know your business best and AI follows your lead, not vice versa

The video recording of this speech is not available.
Is there a "right way" to innovate? Those who want to think about innovative business today, developing systems, platforms and applications, cannot afford not to consider the sustainability of their business and the impact it generates externally. Digitization is the driving force of our tomorrow and, if used responsibly, can become the valuable tool through which to inform, educate and trigger a dialogue.

Modera: Alessio Crisantemi

Expert on stage:

Adam Formanek
Startup Coach & Program Manager - BHT Berlin

Daniele Alberti
Serial entrepreneur - StarBoost 

Massimo Canducci
Chief Innovation Officer - Engineering

Alex Marchesini
CEO - Planet Smart City

The emergence of the Creator Economy as an industry has brought with it the generation of new professional figures and new working methodologies, able to meet the needs of such a fluid and new market. Among the many, the role of talent manager is not the most innovative in itself, but it is perhaps the one that has had to modify and diversify its nature the most in terms of skills, vision, and approach.

Turning facts into stories, telling and engaging is the central goal of any marketing activity. What are the strategies for becoming great storytellers? How to develop them to create a trusting relationship with those who read or listen? It is stories that create narrative universes where brand values and consumer values meet. Because you can no longer buy attention, you can only try to build trust that lasts. Cristiano Carriero, co-author with Bernadette Jiwa for The Secrets of Great Storytellers, and Elizabeth Gelfi, author of At the Root of Storytelling, take us through this discourse on storytelling skills in pursuit of emotion.

Miniversity represents a powerful tool for companies looking to take a step into the future: a no-code platform that enables the creation of customizable and innovative business metaverses without the need for developer knowledge. An opportunity to independently generate immersive websites with high communicative impact for a 3.0 customer experience

From electronics to lasers, quantum physics has already transformed technology and society. The next quantum revolution may lead to game-changing quantum computers and a quantum internet. This presentation discusses why quantum-based technology can be so powerful for computing and communication, what its impact might be on industry and the tech sector, and how to prepare for a quantum future.

The video recording of this intervention is not available.
In questo momento, Federico andrà a condividere la sua esperienza come fondatore di exeed, uno dei TEAM esports più importanti e solidi nel mercato italiano.  Come è organizzato, quali sono le figure che orbitano intorno alla struttura, chi lavora in essa e come esso genera valore in un mercato che molti pensano sia solo legato al mondo delle competizioni. 

Rome, October 16, 1943. At dawn, most Jewish families are awakened by German troops. In a note they are given only twenty minutes to leave their lives. The same happens to Enzo and Lea, but on the Nazi list the names of their children, Cesare and Fiorella are not there. Will they manage to save them?

Digital Health is moving at an impressive speed, the events of the last few years have inevitably accelerated the process, and the trend does not seem to be stopping. New scenarios are opening up that lead in the direction of a data - driven model of health care in which technologies and big data enhance (but do not replace) physician decision making toward a "patient centric" evolution.

Moderated by Marco Lotito.
This panel will feature the initiatives in building alliances to attract and retain valuable resources for the region. Attendees will gain valuable insights into the key success factors and challenges of building alliances for the benefit of the region, and learn practical strategies for developing and implementing effective partnership initiatives. 

A drawing of a girl left half-drawn by her own draughtsman is carried among the trees uprooted by storm Vaia to end up in the waters of a lake upon entering which, flipping upside down, she will dissolve, transforming into a girl in the flesh. A dreamlike, surreal and environmentalist invitation to turn the view of things upside down.

Expert on stage:

Giacomo De Renzi
Head of Startup Segment - Amazon for Startups

Maren Kate Donovan
Talent General Partner - Mahway 

Experts from the world of innovation will hold workshops to explain to participants fundamentals for their company's growth: from sales and marketing to the importance of the network and the pitch to brand and patents topic.

The event is aimed at the Italian ecosystem made up of corporates, start-ups, scale-ups, innovation poles, Italian science and technology parks, institutions such as Regions and Chambers of Commerce that are committed to the development and promotion of technological innovation in Italy, with the aim of informing how the Swiss ecosystem can represent a development lever for Italian companies, start-ups and technological scale-ups.

Takoua narrates WMF 2023 by live drawing.

Camihawke is one of the most recognized and influential content creators on the Italian scene, who has best combined her web persona with that of other media.From radio to TV, passing through publishing and podcasts, thanks to her next adventure in theater Camilla will test herself in the live dimension, bringing her content in direct contact with her community for the first time.Camilla will tell a preview at WMF about this important moment in her artistic journey.

What is the role of gaming on social? Showcase for the world's most famous pro-players, just an entertainment tool for specific platforms or a gateway to 360° content creation? A dynamic and slightly irreverent interview to discover Giorgio and his journey from pro-player to content creator: a hard and long journey, which, however, allowed him to create a large digital family made of friends before than fans.

WORKSHOP A PAGAMENTO - POSTI ESAURITIQuesto workshop è progettato per guidare Digital Marketers, Data Analysts e CRM Manager attraverso le rivoluzionarie opportunità offerte dall'Intelligenza Artificiale nel marketing, concentrandosi su tre aree chiave: analisi di mercato, ottimizzazione dell'advertising e segmentazione avanzata dei clienti.

In un'era in cui la digitalizzazione e la personalizzazione guidano il marketing, è fondamentale per i professionisti del marketing sfruttare le tecnologie più avanzate per identificare e prevedere trend di mercato, ottimizzare le campagne pubblicitarie e segmentare in modo efficace i comportamenti dei clienti.

Durante il workshop, i partecipanti avranno l'opportunità di:

Comprendere i principi dell'Intelligenza Artificiale e del Machine Learning e come questi possano essere applicati all'analisi di mercato, all'ottimizzazione dell'advertising e alla segmentazione avanzata dei clienti. Conoscere strumenti e piattaforme che integrano l'Intelligenza Artificiale per migliorare l'identificazione dei trend di mercato, l'analisi e l'ottimizzazione delle campagne pubblicitarie e la gestione avanzata dei clienti. Capire come l'AI può essere utilizzata per analizzare e interpretare dati
di mercato, migliorare la performance delle campagne PPC e costruire predizioni e segmentazioni avanzate, migliorando la previsione del Customer Lifetime Value (CLTV) e la comprensione degli interessi del cliente. Questo workshop è pensato per professionisti del marketing, analisti dei dati e specialisti CRM che desiderano avere una panoramica delle
potenzialità offerte dall'Intelligenza Artificiale nel marketing, e acquisire competenze essenziali per integrare queste tecnologie nelle loro strategie di marketing e di crescita aziendale.

The job market in the past few years has been completely transformed by the rise of digital jobs. What are the outlooks for a market that, as of today, lacks guarantees and clear rules? Cosmano Lombardo talks with Pierpaolo Bombardieri, General Secretary of UIL, about the path toward a smarter, worker-friendly job market.

U-VIBE is the future of cooking, a new and revolutionary way to cook and eat. This device provides you with a fast, simple, and intuitive experience. In just a few minutes, you can prepare fantastic dishes thanks to its automatic mode. With U-VIBE, you can experience the convenience and speed of creating delicious meals without spending hours at the stove.

Organized moments of informal meetings with a beer in hand, exclusively dedicated to investors and open innovation stakeholders.

Aiming to spread its brand nationwide, Netsons revised the rules of influencer marketing, involving Rocco Siffredi, the historical face of broadcast media and giving him a new guise: that of the NERD, far from the logic of digital and new technologies; Netsons accepted a great challenge and found a new key to effectively tell about its services and activities with a language that is also ironic and engaging.

AI has become a major topic of public debate in the past few months. However, questions are often raised about the correct approach to this groundbreaking technology. Gianluca Misuraca tells on the WMF 2023 Mainstage the path to a human-centric approach to AI that involves public-private collaboration to build a better future together.

Clelia Piperno has always been committed to the study of cultural heritage and historical developments that enable us today to combat all forms of racism, anti-Semitism, and denialism. The project Talmud, Technology for a New Idea of Global Citizenship is an expression of how Clelia Piperno has decided to match the power and opportunities of Artificial Intelligence to the field of cultural heritage and the studies that can be derived from it.

Andrea Sesta and Augusto Rasori bring on the WMF 2023 Mainstage all the irreverence and humor of Lercio News, with a masterful mix of factual news and satire.

Advances in AI are about to change the way we work and live. Soon you will converse with machines as easily as with your neighbor; computers will create first drafts of documents and graphics; and programs will act as your agent in dealing with governments, companies, and coworkers. These innovations will accelerate progress in art, science, and human knowledge, but they will also bring new risks and dangers. How well we manage this tremendous gift will be the defining challenge of our times.

Robotics can bring great benefits to our society: from industry to service robotics; and now also in cognitive rehabilitation. iCub, a humanoid robot of Istituto Italiano di Tecnologia, is used in a rehabilitation center where it carries out robot-assisted training of social skills for children diagnosed with autism.

Studying the human organism allows AI and Robotics designers to draw inspiration from nature at many levels and in many regards, in principles and function, for engineering new materials, mechanisms, and algorithms, and efforts to create AI and robots as self-regulating artificial lifeforms. Here the presenter describes a novel embodied AI framework using a human-inspired AI cognitive system with robotic hardware embodiment, including naturalistic humanlike face, hands and arms, locomotion, and an extensive software suite including diverse AI algorithms, computer animation tools, and application authoring tools, for exploring humanlike cognition as a holistic, embodied phenomenon. 

Luigi, a teenager from the Roman suburbs, loves karate, which is both sport and discipline for him. One evening, at the end of training, he finds a friend waiting for him. The next morning Luigi has a competition that he does not want to miss, but Tommaso asks him to spend a few hours of the evening with him

Great ideas are rarely enough. They may be implemented by talented teams and directed by innovative leaders, but the growth trajectory requires the constant evolution of new skills, infrastructure, and future planning.GROW with SAP for Scaleups help future-proof your growth. Structure your business with best practices, automate transactions, and scale your operations.

Un giornale che si rispetti, e che sa mantenersi con le sue forze, necessita di una fonte di reddito fissa e costante. È così che sono nati gli annunci di Lercio, i più affidabili e apprezzati di tutta internet

Presents: Dario Colombo

What does it mean to make traditional cuisine accessible through social media in a world where the concept of "my mom does it better" reigns and substitutions in the kitchen are still considered a gastronomic blasphemy? Let's reflect on how the food market on social networks has evolved and where we are today.

An ordinary awakening in a bare but playful house. A little girl and a father. Their last matti- na together. A sudden farewell. An abandonment lived without any sadness, yet another game, yet another hide-and-seek where they learn to find each other.

Expert on stage:

Marta Navalon Villalba
Investment Analyst - Wayra

Julien Nicholas
Head of International - Euratechnologies

Giusy Stanziola
Vice President - Unicredit Start Lab | Founders* Club

Tomasz Serwan
Head - RBL VC

Andrea Birolo
Head of Corporate Venturing - Reale Group

Lorenzo Cordin
Head of Digital & Open Innovation- UnipolSai

The video recording of this speech is not available.

What does immersive really mean? How does it feel when something is immersive?  In this talk, Ida covers the fundamental requirement of the 3D internet - the human experience.  Ida will navigate you through why we need an iteration of the internet, and explore how the suspension of reality and wonder can be created only by combining creative and technological excellence.  She will take you through successful metaverse use cases with brands such as BMW and H&M and showcase how experiences on the internet actually can be meaningful, shared, and lasting.

We often hear about responsible innovation, but what does that actually mean in practice? On a broad level, it means three things when you innovate: you want to respect the rule of law, do no harm, and you want it to do good. When we talk about innovating with powerful AI technologies, these concepts are often related to data privacy, and protection, ethics and bias, as well as the digital divide in making use of these technologies. We all know that economies and societies can benefits massively from AI when used responsibly. However, balancing the act of working responsibly while harnessing tech requires new ways of thinking and working. One of such emerging paradigm shifts is driven by Synthetic Data. In this talk Shalini will introduce how synthetic data is already changing the way companies are thinking about responsible innovation with a focus on privacy preservation, data quality and ethics, eliminating data scarcity and cutting costs in utilizing AI.

Agrifood sector is one of the largest and most polluting industries in the world. Complex challenges like population growth, climate change, and resource scarcity are making it difficult to do business as usual. In order to aid the transformation at a large scale, we need to promote experimentation at a small decentralized scale. Living labs are regional hubs that facilitate the transition towards regenerative food systems by orchestrating open innovation processes among different stakeholders.

A short but intense journey to discover how NFT technology has left behind the passing hype phase and entered the productivity phase. Concrete examples of how tokenization is producing value in the everyday lives of companies and customers.

The video recording of this intervention is not available.
Social impact is an indicator that is becoming increasingly important. Sport has clear benefits for both the National Health System as well as the justice sector; various attempts, more or less scientific, have been made to measure this impact. The research by the Regional School of Sport, together with various university institutions, aims to be the most comprehensive work on the subject internationally and, for the first time, to include e-sports.

An innovative journey, for all those people looking for new opportunities, paths and strategies in the world of work. Between tools, platforms, personal branding, e-learning experiences, abroad and remote working possibilities. With in-depth look at startups as job opportunities.

In rural Northern Ireland, a pair of estranged brothers reunite following their mother's untimely death.

Discover practical content creation strategies for making the most out of each piece of content you build - essentially, big ideas to work your assets off.

Translating content is not enough to ensure that a multilingual or multiregional website ranks well in its local market. It is essential to take care of all aspects of international SEO, from linguistic considerations to technical settings, without neglecting the optimization of the user experience. During the speech, we will go through all the fundamental steps to create a successful international SEO strategy.