Email Marketing

Room Hosting

Luca Alberigo
Luca Alberigo
Chief Digital Officer @GBS
GBS Group
Francesco Ronchi ✪
Francesco Ronchi ✪
President
CEO @synesthesia.it
16 jun 08:30 - 20:00

Area Expo

17 jun 08:30 - 18:00

Area Expo

15 jun 10:30 - 10:50

Opening Ceremony WMF 2023 on the Mainstage

15 jun 08:30 - 20:00

Networking, B2B meetings, Job Placement

16 jun 08:30 - 20:00

Networking, B2B meetings, Job Placement

15 jun 10:30 - 12:20

First Mainstage Session

15 jun 08:30 - 20:00

Area Expo

15 jun 14:30 - 16:10

Second Mainstage Session

17 jun 11:00

Gravity - Human Flying Show

15 jun 19:10 - 20:20

Third Mainstage Session

17 jun 08:30 - 18:00

Networking, B2B meetings, Job Placement

16 jun 16:40

Startup Competition Final on the Mainstage

17 jun 16:30 - 17:50

Second Mainstage Session

16 jun 11:10 - 13:10

First Mainstage Session

16 jun 15:20 - 17:10

Second Mainstage Session

17 jun 11:40 - 13:30

First Mainstage Session

16 jun 11:40 - 12:00

Guest of Honor Tim Berners-Lee on the Mainstage

15 jun 20:30 - 22:00

Dargen D'Amico Concert on the Mainstage

16 jun 18:10 - 19:20

Third Mainstage Session

17 jun 18:00

Closing Ceremony on the Mainstage

15 jun 12:40 - 13:20
40 min
Immerse yourself in a fascinating exploration of email's humble beginnings and the parallel rise of spam. Experience the surprising twists and turns of an email's journey, while uncovering the essential factors that dictate deliverability success. Finally, peer into the horizon as we discuss the future of email authentication and deliverability.
15 jun 13:40 - 14:20
40 min
Here we will delve, with several example case studies, into techniques to use for onboarding new subscribers. A lead is as soon as he or she arrives, a contact has signed up for a newsletter, or after a purchase-all of these are key moments for triggering on-boarding flows, also known as Welcome Flows, through email marketing. We will look at how best to manage them and conclude with a framework you can apply immediately on your email marketing strategies for ecommerce and lead generation.
15 jun 16:20 - 17:00
40 min
There are many ways to communicate directly with your users but the real success is achieved when the tools communicate together and integrate into the direct marketing strategy. This speech deals with how whatsapp and email marketing, at different stages of the digital funnel, can reach the entire audience, communicating in a targeted way. Practical case studies of companies that communicate with their users/customers using the two platforms synergistically will also be exhibited.