Content Marketing

Room Hosting

Silvia Signoretti
Silvia Signoretti
Founder e Strategist
Franchising Strategy
Fabio Stabile
Fabio Stabile
Founder and CEO
SkillShake
Emanuela Ciuffoli
Emanuela Ciuffoli
Brand Consultant / Formatrice
16 jun 08:30 - 20:00

Area Expo

17 jun 08:30 - 18:00

Area Expo

15 jun 10:30 - 10:50

Opening Ceremony WMF 2023 on the Mainstage

15 jun 08:30 - 20:00

Networking, B2B meetings, Job Placement

16 jun 08:30 - 20:00

Networking, B2B meetings, Job Placement

15 jun 10:30 - 12:20

First Mainstage Session

15 jun 08:30 - 20:00

Area Expo

15 jun 14:30 - 16:10

Second Mainstage Session

17 jun 11:00

Gravity - Human Flying Show

15 jun 19:10 - 20:20

Third Mainstage Session

17 jun 08:30 - 18:00

Networking, B2B meetings, Job Placement

16 jun 16:40

Startup Competition Final on the Mainstage

17 jun 16:30 - 17:50

Second Mainstage Session

16 jun 11:10 - 13:10

First Mainstage Session

16 jun 15:20 - 17:10

Second Mainstage Session

17 jun 11:40 - 13:30

First Mainstage Session

16 jun 11:40 - 12:00

Guest of Honor Tim Berners-Lee on the Mainstage

15 jun 20:30 - 22:00

Dargen D'Amico Concert on the Mainstage

16 jun 18:10 - 19:20

Third Mainstage Session

17 jun 18:00

Closing Ceremony on the Mainstage

15 jun 12:40 - 13:20
40 min
"We are not what we say, we are the credit we receive," wrote José Saramago. The metrics of engagement must give way to trust and credibility as a source of information that readers will attribute to us. It makes no sense to have a large audience obtained through populist or popular content if this following does not perceive us as honest, reliable, and solid from a professional point of view. Credibility is not measured in likes but through the number of people who turn to us for solutions to their problems.
15 jun 13:40 - 14:20
40 min
The evolution guided by TikTok means that we are increasingly finding content in our feeds based on our interests rather than the network of people and organizations we follow. In this speech, we will see the impacts on best practices for creating and distributing content, how to integrate interest information from other touchpoints (SEO, website, etc.), and why now more than ever it is important to have an integrated content strategy.
15 jun 16:20 - 17:00
40 min
Discover practical content creation strategies for making the most out of each piece of content you build - essentially, big ideas to work your assets off.