Book Presentation

The WMF education program 2023

AI Marketing & Plenary

The AI Marketing & Plenary stage, part of the WMF's AI Global Summit event, offers talks on the application of marketing in the field of artificial intelligence and insights on AI by top Italian and international experts in the industry. 

Access to the stage is possible with Full offert.

AI for PMI

The open stage AI for PMI,  part of the WMF's AI Global Summit event, offers talks on the application of artificial intelligence for small and medium-sized businesses. 

Access to the open stage is possible with Full, Main and Basic offers.
Powered by
Logo Collaborazione

AI for Education

The open stage Ai for Education, part of the WMF's AI Global Summit event, offers talks on the potential of artificial intelligence in the field of education and teaching. 

Access to the open stage is possible with Full, Main and Basic offers.

Start the Future

The open stage Start the Future offers keynote speeches, panels, and interviews with experts from around the world on the new trends and latest developments in the field of technology and digital innovation.

Access to the open stage is possible with Full, Main and Basic offers.

Blockchain & Crypto

The stage Blockchain & Crypto features leading experts discussing prospects, applications and limitations of the Blockchain and Bitcoin world.

Access to the stage is possible with the Full offer.

Content Creators

The open stage Content Creators is part of WMF's Creators Fest, an event for which Show Reel Media Group is the main partner. Here, the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation and their communities. 

Access to the open stage is possible with Full, Main and Basic offers.
In partnership with
Logo Collaborazione

Web 3

On the stage Web 3 experts will discuss the Web 3 paradigm and new digital services resulting from the decentralization of the Internet: Metaverse, NFT, VR, and more.

Access to the stage is possible with a Full offert.

Coding

The stage Coding offers educational and vertical speeches on computer programming.

Access to the stage is possible with a Full offer.

Content Marketing

On the stage Content Marketing, industry experts offer educational speeches on new engagement techniques and strategies for creating and sharing valuable content for your community and new target audiences.

Access to the stage is possible with a Full offer.

Advertising

The Advertising stage, sponsored by SMConnect, is the perfect place to discover new trends and the best practices in digital advertising. Industry experts will provide interesting insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.

Access to the stage is possible with a Full offer.
Powered by
Logo Collaborazione

Social Media Strategies

The stage Social Media Strategies, powered by SMS, features educational speeches on the strategies to be implemented to measure and optimize performance through social media.

Access to the stage is possible with a Full offer.
Powered by
Logo Collaborazione

E-commerce

As part of E-commerce Festival, the stage dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.

Access to the stage is possible with a Full offer.
As part of
Logo Collaborazione

Tourism & Travel

As part of the Digital Tourism Festival of WMF, the stage offers educational and vertical talks on innovations in the tourism sector and digital integrations to optimise supply in an international market.

Access to the stage is possible with a Full offer.

SEO

On this stage, powered by SM CONNECT, industry experts will cover the most technical and advanced areas of SEO. Educational and vertical speeches, and case studies to deepen the tools and strategies shaping the entire digital industry.

Access to the stage is possible with a Full offer.
Powered by
Logo Collaborazione

Robotics

The open stage Robotics features speeches related to the ways robotics will develop and connect with our daily life.

Access to the open stage is possible with: Full, Main and Basic offers.

Ethics, Media & Information

On this open stage, journalists, activists and experts in the field of information will address issues related to the use of media and the implications of new technologies on society. 

Access to the open stage is possible with Full, Main and Basic offers.

Future of Open Innovation & VC

The international stage where top entrepreneurs, investors, and corporate innovators discuss key success factors for startups, such as investment trends, open innovation, and local ecosystems. The event provides networking and collaboration opportunities with startups, investors, and industry experts. Join if you're a startup founder, investor, or corporate innovator!

Access to the open stage is possible with Full, Main and Basic offers.

Innovation Policies

Innovation Policies is one of the two open stages, inside the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.

Access to the open stage is possible with Full, Main and Basic offers.

Book Presentation

The open stage Book Presentation, part of the WMF's Book Fair, Interviews, is dedicated to talks, book presentations and interviews on the most important innovations in the publishing industry. Authors will discuss topics related to digital, sustainability and innovation and social impact..

L'accesso all'open stage is possible with Full, Main and Basic offers.

Work, HR & Digital Skills

On this open stage, experts, HR managers, and work consultants, both Italian and international, will discuss the latest industry news and present trends and possible future scenarios related to the world of work.

L'accesso all'open stage is possible with Full, Main and Basic offers.

Mainstage

The last edition of WMF - We Make Future, International Fair and Festival on Technological and Digital Innovation, was held at the Rimini Exhibition Center from June 15 to 17, 2023.


On the Mainstage there were Inspirational Talks, Educational Moments, Live Concerts, the final of the Startup Competition, debates and various show and entertainment events. Thanks to the contribution of great international guests, private and institutional players, artists and entertainment celebrities, the Mainstage brought together all the main themes of the Festival, giving space to future trends and digital, technological and social innovation.


Check out the Mainstage program below!

Diversity & Inclusion

On this open stage  we will reflect together with experts, scholars and activists on how to foster the growth of a more inclusive environment, breaking down structural biases and understanding, instead, the real value of diversity.

Access to the open stage is possible with Full, Main and Basic offers.

SEOZoom

The stage dedicated to SEO features experts from the SEOZoom team, who tackle various angles of the complex subject of search engine optimisation. Each talk is supported by data, practical references and tested results, to always combine the right amount of theoretical advice and operational guidance suited to each type of site and context. Thanks to this training session, therefore, participants will experience a day of study and insight into SEO. Above all they will have the opportunity to get immediately applicable hints to improve the performance of their sites.

Access to the stage is possible with Full offer.

Digital Strategy

Case studies and working models, marketing and communication: in this stage we will start from paradigms to develop successful digital strategies!

Access to the stage is possible with Full offert.

Esports & Gaming

This open stage, in partnership with LEGA ESPORT, features talks on the present and future of the gaming and eSports business.

Access to the open stage is possible with Full, Main and Basic offers.
In partnership with
Logo Collaborazione

Google Ads

The Google Ads stage, powered by SMCONNECT, hosts educational and vertical talks to explore the potential and different applications of this tool in depth.

Access to the stage is possible with a Full offer.
Powered by
Logo Collaborazione

Web Analytics

The stage dedicated to the processes of measuring, collecting and analyzing web data in order to optimize its use. Educational and vertical talks will examine new industry tools and trends for improving campaign reporting.

Access to the stage is possible with a Full offer.

Tech for Non Profit

The stage dedicated to the world of the Third Sector: non-profit organisations, institutions, volunteers and experts deliver training speeches on the latest innovations and trends aimed at promoting actions in support of a more equitable and inclusive society.

Access to the stage is possible with a Full offer.

Circular Economy

This open stage explores the circular economy's topic: from fashion to food, what can we do to respect the Planet?

Access to the open stage is possible with Full, Main and Basic offers.

Climate Change

Realised in partnership with WWF, on this open stage researchers, consultants and non-profit organisations will take turns to present the state of the art and the major implications of climate change, focusing on existing solutions and the main trends at national and global level.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
In partnership with
Logo Collaborazione

Legal Tech

On this open stage, Italian and international speakers will discuss the main challenges of integrating technology into legal activities to protect both product developers and consumers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Startup Showcase

This open stage, powered by Grow by SAP on June 15, offers a unique showcase for startups and SMEs to exhibit their products and services in front of an audience of industry experts, entrepreneurs, investors and potential customers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
on June 15 powered by
Logo Collaborazione

Cybersecurity

On this open stage, sponsored by Cy4gate, experts address the increasingly fundamental topic of cybersecurity with educational and vertical speeches.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
Sponsored by
Logo Collaborazione

Email Marketing

The stage, sponsored by 4DEM, deals vertically with the world of email marketing, with training speeches to guide the audience through the main elements to build an effective strategy.

Access to the stage is possible with a Full offer.
Sponsored by
Logo Collaborazione

Brand

On this stage, Italian and international speakers will deliver training and vertical speech on the world of Brand. Consumer relations, impact on the social context, vertical platforms, communities and much more!

Access to the stage is possible with a Full offer.

Brand & Lead Strategy

On this stage, training sessions and keynotes by industry experts are planned to deepen branding and lead generation topics.

Access to the stage is possible with a Full offer.

TikTok

This stage, in partnership with TikTok, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices will be used to develop strategies on TikTok.

Access to the stage is possible with a Full offer.
In partnership with
Logo Collaborazione

Politics in Tech

Politics in Tech is one of the two open stages, within the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Accessibility

Realised in partnership with RAI Accessibilità, the talks on this open stage focus on the state of the art and the next developments in the combination of technology and accessibility.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
In partnership with
Logo Collaborazione

Green Tech

The open stage where experts present new developments in green tech, explore existing technologies and analyse their effects on the environment and society.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Health Tech

In this stage the speakers will discuss with training speeches and case studies the future of healthcare. What will it achieve thanks to technological development? Which digital trends are most in vogue in recent years? What are the limits of traditional approaches?

Access to the stage is possible with a Full offer.

AI for Government

This open stage will host speakers discussing AI for government topics, exploring how artificial intelligence can enhance government operations and services.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Entrepreneurship

On this open stage, sponsored by Qonto, you can be inspired by entrepreneurial success stories, the efficient and creative use of today's digital tools and visions of the future! 

Access to the open stage is possible with the following offer types: Full, Main and Basic.
Sponsored by
Logo Collaborazione

Supercomputing for PMI

Supercomputing and Digital Transformation for SMEs: Opportunities offered by the EuroCC Italy Competence Center

The digital revolution is no longer reserved for the academic world or large industries, but it is also serving SMEs. This event will present real projects and examples of how small businesses have adopted innovative technologies to solve problems and be competitive. It will highlight how collaboration between the EuroCC Italy Competence Center and companies can lead to significant results in terms of innovation and growth. The EuroCC Italy Competence Center was established to support Italian companies in the immediate use of supercomputing, particularly for those who, due to small size or a lack of expert personnel, cannot afford a "traditional" HPC installation. We will also explore how the center provides support to businesses and public administration through training, consulting, and access to high-performance computing resources.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

The event will take place on the morning of June 16th, exact times will be announced soon.
Powered by
Logo Collaborazione

Social Advertising

In this stage, the speakers will discuss strategies, tactics, and best practices for leveraging social media advertising and effectively engaging with the audience.

Access to the stage is possible with a Full offer.
powered by
Logo Collaborazione

Impact to Business

The open stage to discover how you can help improve the attractiveness and competitiveness of your area by designing actions with a positive impact. During the panels, you will hear the stories of those who are making a difference and have the opportunity to connect with the strategies of the most enterprising communities in the HUBitat Network, the initiative created to maximise the innovative potential of territories.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

UX

The User Experience stage, sponsored by Conflux, offers training and vertical presentations on the latest trends and best practices in design and usability.

Access to the stage is possible with a Full offer.

UI & Design

The UI Design stage offers educational and vertical speeches, held by industry experts, on subjects related to user interface design to create intuitive and user-friendly interfaces that facilitate the use of the product or service by users

Access to the stage is possible with a Full offer.
In partnership with
Logo Collaborazione

Startup Stage

On this open stage, powered by IT.COM on 15 June and powered by Grow by SAP on 16 June, you will have the opportunity to listen to pitches from around 200 start-ups from the WMF (World Startup Festival) Startup Competition and ongoing scouting activities, participate in interactive Q&A sessions and make connections with entrepreneurs, investors and innovation professionals from all over the world.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
Powered by
Logo Collaborazione

Sport

This open stage is the epicenter of the convergence between the world of sports and new digital technologies. Industry experts will share the latest innovations and their experiences. Discover how digital integration is revolutionizing the way we practice, follow, and experience sports.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Digital Journalism

On this stage, journalists and experts in the field of information will address issues related to the use of media and the implications that new technologies have within the industry.

Access to thestage is possible with a Full offer.

AI Tools

This stage will feature speakers discussing AI tools and how businesses can utilize them to improve decision-making, automate processes, and enhance overall performance.

Access to the stage is possible with a Full offer.

Platform & Services

This stage will host speakers discussing various digital platforms and services and how businesses can leverage them to achieve their goals.

Access to the stage is possible with a Full offer.

Tech for Business

This stage will host speakers discussing the latest technological advancements in various industries and how businesses can adopt them to improve operations, efficiency, and innovation.

Access to the stage is possible with a Full offer.

Digital Tools

This stage will feature speakers discussing various digital tools and technologies, such as augmented reality, virtual reality, and chatbots, and how businesses can use them to enhance customer experiences and engagement.

Access to the stage is possible with a Full offer.

E-Commerce Kit

This stage will feature speakers discussing strategies and tools to help businesses succeed in e-commerce, including tips for driving sales, optimizing user experience, and utilizing effective marketing techniques.

Access to the stage is possible with a Full offer.

Innovation Film Fest

The programme and speakers of this open stage will be announced soon: follow us on our channels and stay updated to find out the latest news on the training programme of WMF - We Make Future, International Trade Fair and Festival on Tech and Digital Innovation!

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Cooperative Ecosystem

The 'Cooperative Ecosystem' space features some of the different realities that make up the Italian cooperative system.

Legacoop (an organisation representing and safeguarding cooperation), Coopfond (a mutual fund for the promotion and development of cooperatives), Fondazione PICO (Digital Innovation Hub for cooperative digital transformation) and a number of cooperative enterprises from different parts of the country will present their activities and engage in dialogue with the public and visitors during the three days of "We Make Future 2023". 
Among the many meetings that will be hosted in the space dedicated to the Italian cooperative ecosystem, the National Meeting of Italian cooperative start-ups "Coopstartup" is scheduled for 16 June.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Masterclass

Workshops and meetings for practical purposes on topics such as AI, Advertising and Web Marketing with opportunities for face-to-face discussions with expert speakers in the mentioned fields. These two-hour courses are intended for a maximum of 25 people and it will be necessary to register to reserve your place and participation by paying an extra price over the ticket already purchased to attend WMF. 


The proceeds from the Masterclass fees will be entirely donated to the fundraising campaign for the Emilia Romagna region in response to the climate emergency.

Space Economy

Within the Spring of Space Innovation Fest the open stage Space Economy will host international speakers from the industrial, business, financial and institutional world who will discuss the challenges of space innovation, both downstream and upstream, and will present their success stories to understand and create synergies in the future of the New Space Economy!

Access to the open stage is possible with the following offer types: Full, Main and Basic.
powered by Fondazione Amaldi

Movie Area

Within this area you can view the short film finalists selected by the WMF Call for Short Films and other extra content. Some screenings will be screened with audio description, subtitles and LIS in clear.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

International Startup Showcase

On this open stage you will have the opportunity to listen to international startup pitches from the WMF International Road Show and learn about the innovative ideas developed by the young people who took part in the WMF Startup Competition Young. And that's not all!

Access to the open stage is possible with the following ticket types: Full Ticket, Mainstage Ticket and Fair Ticket.

OVHcloud & Seedble Arena

Open Arena, a Planet populated by start-ups and companies, venture capitalists and innovation players who will discuss open innovation, cloud and business acceleration trends.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Creators Live

During the WMF, creators will have the opportunity to use this space - located in Hall C5 - to go live on their channels and chat with other guests. It will also be a wonderful opportunity to interact directly with the community!

B2B & Speed Meetings

Within the Exhibition Area of WMF - We Make Future, dedicated spaces will be set up for B2B meetings, informal speed meetings, job placement: all very important opportunities for networking and broadening your horizons. Below you can find the schedule of availability for the various spaces and the timing of speed meetings during the three days.

There are no sessions in the selected stage on this day.

Session for 15 june

15 june
12:40 - 13:00
Book Presentation

FLACO talk - Cabin Crew Ready for Landing - The Powerful Funnel Network We Didn't Know We Had

One of the leading experts in landing pages (Luca Orlandini) and one of the leading experts in funnels (Stefano De Carlo) discuss the "Illustrated Manual of Funnels" to understand the inseparable relationship between "landing and takeoff" in digital marketing. A technical talk in which the author (De Carlo) and the foreword writer (Orlandini) try to clarify the need to integrate the right automations into every strategy.
Moderated by Luca Orlandini.
Luca Orlandini
Stefano De Carlo
Luca Orlandini
CEO @FuturaImmagine.com   
Stefano De Carlo
CEO   
CEO @AutomatiKing.com   
15 june
13:00 - 13:20
Book Presentation

You're Old. The Digital Worlds of Generation Z

Vincenzo Marino
Vincenzo Marino
Author and Content strategist   
15 june
13:40 - 14:00
Book Presentation

HOEPLI - Two of Two: eCommerce: the Rules of Success

The Net has always created extraordinary personal and professional development opportunities for individuals and businesses. eCommerce represents one of the greatest growth opportunities available to companies and professionals. Lawyer Antonino Polimeni and Albert Antonini, Marketing Director of Alibaba Group, in presenting their books, Legal eCommerce and eCommerce Marketing tell us about the rules governing it and the marketing necessary to decree the success of any online store.
Antonino Polimeni
Antonini
Antonino Polimeni
Lawyer & Founder   
Polimeni.Legal   
Albert Antonini
   
Direttore Marketing Sud Europa, Alibaba Group   
15 june
14:00 - 14:20
Book Presentation

HOEPLI - Two of Two: The New Rules of Storytelling (Corporate)

Turning facts into stories, telling and engaging is the central goal of any marketing activity. What are the strategies for becoming great storytellers? How to develop them to create a trusting relationship with those who read or listen? It is stories that create narrative universes where brand values and consumer values meet. Because you can no longer buy attention, you can only try to build trust that lasts. Cristiano Carriero, co-author with Bernadette Jiwa for The Secrets of Great Storytellers, and Elizabeth Gelfi, author of At the Root of Storytelling, take us through this discourse on storytelling skills in pursuit of emotion.
Cristiano Carriero
Elizabeth Gelfi
Cristiano Carriero
Founder La Content | Author | Storyteller   
Elizabeth Gelfi
Storyteller    
Storyteller and business trainer   
15 june
16:20 - 16:40
Book Presentation

Looking for or changing jobs: what I want to do and where I'd like to go

An innovative journey, for all those people looking for new opportunities, paths and strategies in the world of work. Between tools, platforms, personal branding, e-learning experiences, abroad and remote working possibilities. With in-depth look at startups as job opportunities.
Tamburrino
Luca Tamburrino
   
Product & Growth Strategist   
15 june
16:40 - 17:00
Book Presentation

Brand Voice: Sound Identity, Artificial Intelligence, and Augmented Conversations

We explore the ways in which brands are taking the floor: from jingles to sound logos, from sound marketing to testimonials, reaching conversational artificial intelligence and Digital Humans. Because brands increasingly need to have, and show, a soul, a heart, a body. And a voice, through which to address people, to make their messages and raison d'être clearer.
Alessio Pomaro
Alessio Pomaro
Head of AI   
Search On Media Group   
15 june
17:20 - 17:40
Book Presentation

Writing Civil and Mind the Gap

Giovanni Boccia Artieri discusses with Paolo Iabichino and Cinzia Pilo about new ethical models of doing business through civil communication and social inclusion.
Cinzia Pilo
Cinzia Pilo
President    
Social Impact Organizations Manager & Founder, Writer   
15 june
17:40 - 18:00
Book Presentation

FLACO talk - User Experience for Professionals - The Only Way to Grow Is to Listen to Your Customers

Designing usable websites, testing apps and software, observing people as they navigate an e-commerce site, and deeply understanding their expectations and behaviors. In this talk, we will understand together how to avoid typical mistakes, how to distinguish good usability practices from cognitive biases. A new approach to obtaining a scientific mindset and making the digital world a better place.
Matteo Tibolla
Francesca Bonazza
Carlo tommaso Bisaccioni
Matteo Tibolla
UX Research Expert   
Francesca Bonazza
Customer e UX Researcher   
Carlo tommaso Bisaccioni
Growth Marketer di Caffeina e founder di CATOBI   
15 june
18:20 - 18:40
Book Presentation

Hoepli - Two of Two - TikTok: hypersocial communication

We'll try to understand in depth the communicative dynamics of TikTok by interviewing the two authors in a territory that straddles media studies, sociology, semiology and linguistics. We will talk about formats, audiovisual genres, sound, music and fashion, characters, jargon, sexuality and modes of self-representation.
Marino
Susanna Pedone
Gabriele Marino
   
Ricercatore (Research Fellow), Università degli Studi di Torino   
Susanna Pedone
Accompagnatore   
Senza Filtro   

Session for 16 june

16 june
09:20 - 09:40
Book Presentation

HOEPLI - Two of Two: Web3 - Doing Marketing "with" People

The world is moving very fast and the environment, consequently, must adapt to the changes: companies, brands, and marketers must change, because communicating with consumers is now a priority if we want to seize marketing opportunities. The authors of Doing Marketing in the Web3 and Marianna Chillau, author of People based marketing, will explain how to cope with change and embrace the marketing of the future, which is increasingly focused on human relationships.
Stefano Pisoni
Marianna Chillau
Caiazzo
Stefano Pisoni
Founder   
Marketing Advisor & Co-owner of Mare Media   
Marianna Chillau
CEO   
CEO & Co-Founder Marlene Live & Transactionale   
Arcangelo Caiazzo
   
Content creator, Author and entrepreneur   
16 june
09:40 - 10:00
Book Presentation

Digital Easy. Understanding technology at any age, from zero to the Metaverse

Digital does not age. This book tells how to approach a future that is already present in an exciting, safe and conscious way. The guide offers a simple key to access a universe of opportunities to be seized amidst confidence and curiosity. Everything you've always wanted to know and could never ask to access many services while saving time and zeroing distances. Embark on an exciting journey, one step at a time...
Gloria Chindamo
Gloria Chindamo
Ingegnere, Project Manager, Divulgatrice   
www.gloriachindamo.it   
16 june
10:00 - 10:20
Book Presentation

A Comprehensive CX Roadmap: Strategies for Delivering Exceptional Customer Experiences

The book provides a concrete and applicable roadmap for building a memorable Customer Experience. The text avoids unhelpful simplifications and already known examples to delve deep into showing not only what steps to take to build a Customer Experience and customer-centric culture, but also the paradoxes of this discipline and, above all, the great complexities to overcome. It explores the omnichannel Customer Journey, now necessary for all activities that also have physical stores, but the book is also suitable for online-only activities. The book guides the reader on a journey starting from the Vision and principles of Customer Experience, through building the customer promise. We then look at how to define a Buyer Persona and what to consider when building a valuable experience, and dedicate a part of the book to the omnichannel Customer Journey: how to map it, build it, and improve it. We give great importance to omnichannel, also exploring its complexities, such as the transition between touchpoints, the much-desired Single Customer View, and the last-mile delivery issues, a very hot and debated topic among companies today. The book is a complete manual for those who want to build or improve the Customer Experience in their company. Interviews with CX Managers in companies such as Nespresso and Generali complete the book.
Lorenzo Paoli
Lorenzo Paoli
CX Designer at Content University   
16 june
10:20 - 10:40
Book Presentation

Tribal Mindset: what it means to think in terms of tribes. How companies can create, engage and excite today's tribes

The Internet and new technologies have made it even easier to create communities and other forms of aggregation. Thus making the concept of tribes extremely attractive to today's businesses, large and small. Every day we all interface with different tribes, some of which we are a part of, some we admire, others we are intrigued by or disquieted by.
Matteo Rinaldi
Matteo Rinaldi
Co-Founder at Human Centric Group LTD   
16 june
10:40 - 11:00
Book Presentation

WhatsApp Business: Create Your Strategy, Automate Conversations, and Get Real Results

In 2018, Meta launched the WhatsApp Business application and tested its version for large companies through a pilot program. Since their debut, WhatsApp Business solutions have evolved. Meta has made its products for businesses increasingly sophisticated, adding features and opening the doors to its APIs for large-scale communications for all businesses. We will see what the fundamental aspects are for using the app strategically and turning conversations into conversions.
Alessandra Gallucci
Maria Rosaria Gallucci
Alessandra Gallucci
WhatsApp Marketing Expert    
WhatsApp Marketing Expert   
Maria Rosaria Gallucci
WhatsApp Marketing Expert    
WhatsApp Marketing Expert   
16 june
13:20 - 13:40
Book Presentation

Storytelling and Creative Writing

How storytelling is influenced by creative writing (and vice versa).
Paolucci
Andrea Paolucci
   
Storyteller   
16 june
13:40 - 14:00
Book Presentation

FLACO talk - Quantum Computing is real - A chat with one of the world's leading experts in quantum computing

But is there or is there not this quantum computer? Of course there is. It is a newborn seedling, though, rather than a mighty oak tree. As imprecise as the old computers of the 1950s, today's quantum computer is not a science fiction dream, but a bet by companies and large research centers. What is it all about? A chat with one of the world's leading experts in Quantum Computing.
Simone Severini
Gianluca Dotti
Simone Severini
Technologist, full professor of physics   
Gianluca Dotti
Giornalista   
Journalist for Wired and Il Sole 24 Ore   
16 june
14:00 - 14:20
Book Presentation

HOEPLI - Two of Two - Circular Economy: Ethical Account VS Profit and Loss Account?

The ongoing ecological transition is not only an ethical or moral issue; it is also a huge business opportunity. Today, companies must help solve the problems of the world and their host communities, rather than create them. Andrea Geremicca, Global Sustainability Director of Enel X and Maurizio Vedovati Publisher of Hoepli, through reading Circular Economy Manager and Net Positive talk to us about sustainability, ethnic and gender equality, social equality and human rights. For ethical business and profitable and sustainable growth.
Nicola Tagliafierro
Maurizio Vedovati
Nicola Tagliafierro
Autore del libro Circular Economy Manager   
Hoepli    
Maurizio Vedovati
Publisher   
Hoepli Editore   
16 june
14:20 - 14:40
Book Presentation

Guest and Customer Experience Professional: Create Personalized Journeys for Every Type of Guest and Customer

The Guest Experience Professional plays an important role in all hospitality service settings, with the primary mission to generate an experience that can be enjoyed to the fullest by guests. The criteria of hospitality updated to modern times are a constant evolution of methods and strategies that require particular attention and adaptation to various situations. From this need arises the idea of this book, which aims to be a guide for creating unique and memorable experiences for guests and customers. In this text, the authors propose a detailed analysis of various aspects, starting from the design of the experience, moving on to its delivery, and concluding with the analysis and possible redesign phase.
Nicola Bolzan
Alberto Tita
Nicola Bolzan
Founder @ Hospite    
Communication expert, consultant and entrepreneur   
Alberto Tita
Manager    
ATHospitality di Tita Alberto   
16 june
14:40 - 15:00
Book Presentation

HOEPLI - Two of Two: AI Marketing: evidence of the imminent future. Not just ChatGPT

No one today can predict the future (no, not even Artificial Intelligence!). But if you're wondering how AI-and ChatGPT-could revolutionize the way you perform tasks of all kinds, from the simplest to running a business through an online marketing and advertising plan, Giorgio Taverniti and Bonaventura Di Bello, authors of AI Power and ChatGPT For Dummies, are on hand on the Hoepli stage to answer your questions.
Bonaventura Di Bello
Giorgio Taverniti
Bonaventura Di Bello
Formatore   
Open Digital Future   
Giorgio Taverniti
Search On Media Group   
16 june
15:00 - 15:20
Book Presentation

Game Thinking: Innovation Based on User Intrinsic Engagement Through Design Techniques of the Most Popular Video Games.

This talk explores the concept of Game Thinking, an approach to innovation that leverages the intrinsic engagement of users through design techniques borrowed from popular video games. By applying game design principles to non-game contexts, organizations can create more engaging and motivating experiences for their users. We will discuss the key elements of Game Thinking, such as defining player types, creating feedback loops, and designing for progression, and how they can be applied to various industries, from education to healthcare to marketing. Whether you are a product designer, marketer, or entrepreneur, this talk will provide valuable insights and techniques for leveraging the power of Game Thinking to drive innovation and engagement.
Lara Oliveti
Jo Kim
Lara Oliveti
CEO   
CEO @Melazeta srl   
Amy Jo Kim
   
Author, game designer, entrepreneur, and startup coach   
16 june
17:20 - 17:40
Book Presentation

HOEPLI - Two of Two: Is Neuromarketing Ethical?

With Neuromarketing, researchers investigate consumers' brain responses to advertising messages across all platforms and media. Neuromarketing and neuroscience today provide new ways to answer the age-old question, "Why do consumers buy?" But is neuromarketing ethical? Is it possible to follow a "Human Centric" approach in its application? Simona Ruffino and Mariano Diotto answer these and other questions during the presentation of their two books, Ethical Neuromarketing and Neuromarketing For Dummies.
Ruffino
Mariano Diotto
Simona Ruffino
   
Brand Strategist & Neurobrand Specialist   
Mariano Diotto
Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario   
Neuromarketer    
16 june
17:40 - 18:00
Book Presentation

FLACO talk - Natural Born Creator - The unstoppable need to plan and create content on Social Media

More often than not, those who work with Social Media end up limiting their work to fill-space content production. The return on investment remains circumscribed between KPIs strictly related to vanity metrics and conversion losing sight of the strategy and the plan. Jessica has written a book to help any professional and company have method and guidelines for planning a strategy and having it evolve and adapt over time.
Jessica Piccaia
Michele Franzese
Jessica Piccaia
founder   
Founder of Stay Tuned!   
Michele Franzese
CMO @Scai Comunicazione   

Session for 17 june

17 june
09:40 - 10:00
Book Presentation

Advertising on TikTok - 20 tips for creating successful campaigns for you and your customers

Advertising on TikTok - 20 Tips for Creating Successful Campaigns for You and Your Clients" is everything you wish you had until now. You'll really learn how to use TikTok's adv platform to the fullest, for you and your clients, creating the right strategy to get results. You will discover that there is a world behind it that evolves every day, you will see that it is not the platform just for Generation Z but anything but.  TikTok is not a social network. Here is the first reason why you should read this book: you will find the rest of the reasons within my book.
Lucia Guerra
Lucia Guerra
Founder    
Digital Marketing Strategist   
17 june
13:40 - 14:00
Book Presentation

Everything is sound: My journey to discover the sound identity of brands, moments and people

Chiara Luzzana
Chiara Luzzana
CEO   
Sound Designer / Music Composer   
17 june
14:00 - 14:20
Book Presentation

Game Designer: not only video games. Here are all the areas where this professionalism is increasingly in demand

Game designers are increasingly in demand to design playful experiences for consumers, tourists, in schools, museums, public administration, companies and even the faithful in church. The value of games to engage and reach more people, facilitate processes, transfer information.
Fabio Viola
Fabio Viola
Game Designer and Producer   
17 june
14:20 - 14:40
Book Presentation

HOEPLI - Two of Two - Digital Strategies and UX Design: creating before designing

How to act on the "right levers" to get sales and contact requests, turning the Web into an inexhaustible source of customers and positive word of mouth? How to procure notions, techniques and attitudes to face any real-life user experience design project head-on? We will ask Matteo Di Pascale and Luca Orlandini, authors of The Survival Handbook for UX Designers and Effective Landing Pages, both now in their second edition, to explain how to survive in the real working world, made up of clients with unclear ideas and often lacking adequate budgets, creative directors who raise their voices and pound their fists on tables, and poorly qualified advisors who use acronyms out of order and lead startups completely astray.
Luca Orlandini
Matteo di Pascale
Luca Orlandini
CEO @FuturaImmagine.com   
Matteo di Pascale
CEO @ Sefirot - Independent Publisher   
17 june
14:40 - 15:00
Book Presentation

What kind of manager are you? How not to kill your boss (and co-workers) and live happily ever after at work

How to live happily ever after in the workplace? How to bring value into our office life and harmony between calls? 20 minutes of managerial humanism, populated by 18 shades of managers, superpowers and amusing survival pills, underpinned by strong doses of Pirandellian humour and the great teaching of the Japanese discipline of Ikigai whereby the search for one's place in the world (including the workplace) coincides with the conquest of one's own balance.
Angela Deganis
Angela Deganis
Marketer, Journalist, Author   
Marketer, Journalist, Author    
17 june
15:00 - 15:20
Book Presentation

HOEPLI - Two of Two: Finding a job in the digital age. Why is the CV no longer enough?

The topic of career guidance is becoming increasingly central to fulfilling oneself in the workplace. One of the most important levers of professional change is the ability to express oneself, who one is and who one wants to become. Today in the world of work, knowing how to communicate is no longer a prerequisite but a necessary skill. Roberta Zantedeschi, author of Communicating and Writing to Find Work, and Vittorio Martinelli and Luigi Ranieri, authors of Finding Your Way, outline all the skills needed to present yourself to companies clearly and authentically, and to find the opportunities best suited to your background and experience.
Ranieri
Roberta Zantedeschi
Luigi Ranieri
   
Career Counselor, Business Coach, Founder @ Bonsay   
Roberta Zantedeschi
HR Business Writer, formatrice, facilitatrice e business coach   
17 june
15:20 - 15:40
Book Presentation

Neuroverso

Scorza
Guido Scorza
Member   
Italian Data Protection Authority   
17 june
15:40 - 16:00
Book Presentation

HOEPLI - Two of Two: Creating value through branding and generating social impact

Today more than ever, it is necessary to build a solid marketing culture in both large companies and small businesses as well as in start-ups driving technological innovation. This culture must be combined with the concept of "social impact" that has become a central factor in the development of any business. Flavia Rubino, author of Agile branding and the trust formula, and Simona Sinesi, author of Social impact in your hands, help us understand how the relationship of trust between brands and consumers is now a central factor in the success of startups and businesses of all natures and sizes. And why every marketer and startupper is a social actor with an important responsibility: to create sustainable, enduring, trust-building brands.
Sinesi
Rubino
Simona Sinesi
   
University professor, advisor, mentor, Ashoka Fellow, TEDx Speaker, Founder NEVER GIVE UP   
Flavia Rubino
   
The Lean Brand Designer | Corporate Trainer | Marketing Researcher   
17 june
16:20 - 16:40
Book Presentation

L'ERA DEL LAVORO LIBERO. Senza vincoli ne' barriere. Siamo pronti a questa rivoluzione?

Francesco Fabrizio Delzio
Francesco Fabrizio Delzio
Director of Master in Institutional Relations and Human Capital at Luiss Business School, Board member of Anpal Servizi