Online the first sponsors and exhibitors of WMF 2024
Digital Strategy
The WMF education program 2023
AI Marketing & Plenary
The AI Marketing & Plenary stage, part of the WMF's AI Global Summit event, offers talks on the application of marketing in the field of artificial intelligence and insights on AI by top Italian and international experts in the industry.
Access to the stage is possible with Full offert.
AI for PMI
The open stage AI for PMI, part of the WMF's AI Global Summit event, offers talks on the application of artificial intelligence for small and medium-sized businesses.
Access to the open stage is possible with Full, Main and Basic offers.
Powered by
AI for Education
The open stage Ai for Education, part of the WMF's AI Global Summit event, offers talks on the potential of artificial intelligence in the field of education and teaching.
Access to the open stage is possible with Full, Main and Basic offers.
Start the Future
The open stage Start the Future offers keynote speeches, panels, and interviews with experts from around the world on the new trends and latest developments in the field of technology and digital innovation.
Access to the open stage is possible with Full, Main and Basic offers.
Blockchain & Crypto
The stage Blockchain & Crypto features leading experts discussing prospects, applications and limitations of the Blockchain and Bitcoin world.
Access to the stage is possible with the Full offer.
Content Creators
The open stage Content Creators is part of WMF's Creators Fest, an event for which Show Reel Media Group is the main partner. Here, the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation and their communities.
Access to the open stage is possible with Full, Main and Basic offers.
In partnership with
Web 3
On the stage Web 3 experts will discuss the Web 3 paradigm and new digital services resulting from the decentralization of the Internet: Metaverse, NFT, VR, and more.Access to the stage is possible with a Full offert.
Coding
The stage Coding offers educational and vertical speeches on computer programming.Access to the stage is possible with a Full offer.
Content Marketing
On the stage Content Marketing, industry experts offer educational speeches on new engagement techniques and strategies for creating and sharing valuable content for your community and new target audiences.
Access to the stage is possible with a Full offer.
Advertising
The Advertising stage, sponsored by SMConnect, is the perfect place to discover new trends and the best practices in digital advertising. Industry experts will provide interesting insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.
Access to the stage is possible with a Full offer.
Powered by
Social Media Strategies
The stage Social Media Strategies, powered by SMS, features educational speeches on the strategies to be implemented to measure and optimize performance through social media.
Access to the stage is possible with a Full offer.
Powered by
E-commerce
As part of E-commerce Festival, the stage dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.
Access to the stage is possible with a Full offer.
As part of
Tourism & Travel
As part of the Digital Tourism Festival of WMF, the stage offers educational and vertical talks on innovations in the tourism sector and digital integrations to optimise supply in an international market.
Access to the stage is possible with a Full offer.
SEO
On this stage, powered by SM CONNECT, industry experts will cover the most technical and advanced areas of SEO. Educational and vertical speeches, and case studies to deepen the tools and strategies shaping the entire digital industry.Access to the stage is possible with a Full offer.
Powered by
Robotics
The open stage Robotics features speeches related to the ways robotics will develop and connect with our daily life.Access to the open stage is possible with: Full, Main and Basic offers.
Ethics, Media & Information
On this open stage, journalists, activists and experts in the field of information will address issues related to the use of media and the implications of new technologies on society.
Access to the open stage is possible with Full, Main and Basic offers.
Future of Open Innovation & VC
The international stage where top entrepreneurs, investors, and corporate innovators discuss key success factors for startups, such as investment trends, open innovation, and local ecosystems. The event provides networking and collaboration opportunities with startups, investors, and industry experts. Join if you're a startup founder, investor, or corporate innovator!
Access to the open stage is possible with Full, Main and Basic offers.
Innovation Policies
Innovation Policies is one of the two open stages, inside the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.
Access to the open stage is possible with Full, Main and Basic offers.
Book Presentation
The open stage Book Presentation, part of the WMF's Book Fair, Interviews, is dedicated to talks, book presentations and interviews on the most important innovations in the publishing industry. Authors will discuss topics related to digital, sustainability and innovation and social impact..
L'accesso all'open stage is possible with Full, Main and Basic offers.
Work, HR & Digital Skills
On this open stage, experts, HR managers, and work consultants, both Italian and international, will discuss the latest industry news and present trends and possible future scenarios related to the world of work.L'accesso all'open stage is possible with Full, Main and Basic offers.
Mainstage
The last edition of WMF - We Make Future, International Fair and Festival on Technological and Digital Innovation, was held at the Rimini Exhibition Center from June 15 to 17, 2023.
On the Mainstage there were Inspirational Talks, Educational Moments, Live Concerts, the final of the Startup Competition, debates and various show and entertainment events. Thanks to the contribution of great international guests, private and institutional players, artists and entertainment celebrities, the Mainstage brought together all the main themes of the Festival, giving space to future trends and digital, technological and social innovation.
Check out the Mainstage program below!
Diversity & Inclusion
On this open stage we will reflect together with experts, scholars and activists on how to foster the growth of a more inclusive environment, breaking down structural biases and understanding, instead, the real value of diversity.
Access to the open stage is possible with Full, Main and Basic offers.
SEOZoom
The stage dedicated to SEO features experts from the SEOZoom team, who tackle various angles of the complex subject of search engine optimisation. Each talk is supported by data, practical references and tested results, to always combine the right amount of theoretical advice and operational guidance suited to each type of site and context. Thanks to this training session, therefore, participants will experience a day of study and insight into SEO. Above all they will have the opportunity to get immediately applicable hints to improve the performance of their sites.
Access to the stage is possible with Full offer.
Digital Strategy
Case studies and working models, marketing and communication: in this stage we will start from paradigms to develop successful digital strategies!Access to the stage is possible with Full offert.
Esports & Gaming
This open stage, in partnership with LEGA ESPORT, features talks on the present and future of the gaming and eSports business.Access to the open stage is possible with Full, Main and Basic offers.
In partnership with
Google Ads
The Google Ads stage, powered by SMCONNECT, hosts educational and vertical talks to explore the potential and different applications of this tool in depth.
Access to the stage is possible with a Full offer.
Powered by
Web Analytics
The stage dedicated to the processes of measuring, collecting and analyzing web data in order to optimize its use. Educational and vertical talks will examine new industry tools and trends for improving campaign reporting.
Access to the stage is possible with a Full offer.
Tech for Non Profit
The stage dedicated to the world of the Third Sector: non-profit organisations, institutions, volunteers and experts deliver training speeches on the latest innovations and trends aimed at promoting actions in support of a more equitable and inclusive society.
Access to the stage is possible with a Full offer.
Circular Economy
This open stage explores the circular economy's topic: from fashion to food, what can we do to respect the Planet?Access to the open stage is possible with Full, Main and Basic offers.
Climate Change
Realised in partnership with WWF, on this open stage researchers, consultants and non-profit organisations will take turns to present the state of the art and the major implications of climate change, focusing on existing solutions and the main trends at national and global level.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
In partnership with
Legal Tech
On this open stage, Italian and international speakers will discuss the main challenges of integrating technology into legal activities to protect both product developers and consumers.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Startup Showcase
This open stage, powered by Grow by SAP on June 15, offers a unique showcase for startups and SMEs to exhibit their products and services in front of an audience of industry experts, entrepreneurs, investors and potential customers.Access to the open stage is possible with the following offer types: Full, Main and Basic.
on June 15 powered by
Cybersecurity
On this open stage, sponsored by Cy4gate, experts address the increasingly fundamental topic of cybersecurity with educational and vertical speeches.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Sponsored by
Email Marketing
The stage, sponsored by 4DEM, deals vertically with the world of email marketing, with training speeches to guide the audience through the main elements to build an effective strategy.
Access to the stage is possible with a Full offer.
Sponsored by
Brand
On this stage, Italian and international speakers will deliver training and vertical speech on the world of Brand. Consumer relations, impact on the social context, vertical platforms, communities and much more!
Access to the stage is possible with a Full offer.
Brand & Lead Strategy
On this stage, training sessions and keynotes by industry experts are planned to deepen branding and lead generation topics.
Access to the stage is possible with a Full offer.
TikTok
This stage, in partnership with TikTok, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices will be used to develop strategies on TikTok.Access to the stage is possible with a Full offer.
In partnership with
Politics in Tech
Politics in Tech is one of the two open stages, within the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Accessibility
Realised in partnership with RAI Accessibilità, the talks on this open stage focus on the state of the art and the next developments in the combination of technology and accessibility.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
In partnership with
Green Tech
The open stage where experts present new developments in green tech, explore existing technologies and analyse their effects on the environment and society.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Health Tech
In this stage the speakers will discuss with training speeches and case studies the future of healthcare. What will it achieve thanks to technological development? Which digital trends are most in vogue in recent years? What are the limits of traditional approaches?
Access to the stage is possible with a Full offer.
AI for Government
This open stage will host speakers discussing AI for government topics, exploring how artificial intelligence can enhance government operations and services.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Entrepreneurship
On this open stage, sponsored by Qonto, you can be inspired by entrepreneurial success stories, the efficient and creative use of today's digital tools and visions of the future!
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Sponsored by
Supercomputing for PMI
Supercomputing and Digital Transformation for SMEs: Opportunities offered by the EuroCC Italy Competence Center
The digital revolution is no longer reserved for the academic world or large industries, but it is also serving SMEs. This event will present real projects and examples of how small businesses have adopted innovative technologies to solve problems and be competitive. It will highlight how collaboration between the EuroCC Italy Competence Center and companies can lead to significant results in terms of innovation and growth. The EuroCC Italy Competence Center was established to support Italian companies in the immediate use of supercomputing, particularly for those who, due to small size or a lack of expert personnel, cannot afford a "traditional" HPC installation. We will also explore how the center provides support to businesses and public administration through training, consulting, and access to high-performance computing resources.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
The event will take place on the morning of June 16th, exact times will be announced soon.
Powered by
Social Advertising
In this stage, the speakers will discuss strategies, tactics, and best practices for leveraging social media advertising and effectively engaging with the audience.
Access to the stage is possible with a Full offer.
powered by
Impact to Business
The open stage to discover how you can help improve the attractiveness and competitiveness of your area by designing actions with a positive impact. During the panels, you will hear the stories of those who are making a difference and have the opportunity to connect with the strategies of the most enterprising communities in the HUBitat Network, the initiative created to maximise the innovative potential of territories.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
UX
The User Experience stage, sponsored by Conflux, offers training and vertical presentations on the latest trends and best practices in design and usability.
Access to the stage is possible with a Full offer.
UI & Design
The UI Design stage offers educational and vertical speeches, held by industry experts, on subjects related to user interface design to create intuitive and user-friendly interfaces that facilitate the use of the product or service by users
Access to the stage is possible with a Full offer.
In partnership with
Startup Stage
On this open stage, powered by IT.COM on 15 June and powered by Grow by SAP on 16 June, you will have the opportunity to listen to pitches from around 200 start-ups from the WMF (World Startup Festival) Startup Competition and ongoing scouting activities, participate in interactive Q&A sessions and make connections with entrepreneurs, investors and innovation professionals from all over the world.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Powered by
Sport
This open stage is the epicenter of the convergence between the world of sports and new digital technologies. Industry experts will share the latest innovations and their experiences. Discover how digital integration is revolutionizing the way we practice, follow, and experience sports.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Digital Journalism
On this stage, journalists and experts in the field of information will address issues related to the use of media and the implications that new technologies have within the industry.
Access to thestage is possible with a Full offer.
AI Tools
This stage will feature speakers discussing AI tools and how businesses can utilize them to improve decision-making, automate processes, and enhance overall performance.Access to the stage is possible with a Full offer.
Platform & Services
This stage will host speakers discussing various digital platforms and services and how businesses can leverage them to achieve their goals.Access to the stage is possible with a Full offer.
Tech for Business
This stage will host speakers discussing the latest technological advancements in various industries and how businesses can adopt them to improve operations, efficiency, and innovation.Access to the stage is possible with a Full offer.
Digital Tools
This stage will feature speakers discussing various digital tools and technologies, such as augmented reality, virtual reality, and chatbots, and how businesses can use them to enhance customer experiences and engagement.
E-Commerce Kit
This stage will feature speakers discussing strategies and tools to help businesses succeed in e-commerce, including tips for driving sales, optimizing user experience, and utilizing effective marketing techniques.
Access to the stage is possible with a Full offer.
Innovation Film Fest
The programme and speakers of this open stage will be announced soon: follow us on our channels and stay updated to find out the latest news on the training programme of WMF - We Make Future, International Trade Fair and Festival on Tech and Digital Innovation!
Access to the open stage is possible with the following offer types: Full, Main and Basic.
Cooperative Ecosystem
The 'Cooperative Ecosystem' space features some of the different realities that make up the Italian cooperative system.
Legacoop (an organisation representing and safeguarding cooperation), Coopfond (a mutual fund for the promotion and development of cooperatives), Fondazione PICO (Digital Innovation Hub for cooperative digital transformation) and a number of cooperative enterprises from different parts of the country will present their activities and engage in dialogue with the public and visitors during the three days of "We Make Future 2023".
Among the many meetings that will be hosted in the space dedicated to the Italian cooperative ecosystem, the National Meeting of Italian cooperative start-ups "Coopstartup" is scheduled for 16 June.
Masterclass
Workshops and meetings for practical purposes on topics such as AI, Advertising and Web Marketing with opportunities for face-to-face discussions with expert speakers in the mentioned fields. These two-hour courses are intended for a maximum of 25 people and it will be necessary to register to reserve your place and participation by paying an extra price over the ticket already purchased to attend WMF.
The proceeds from the Masterclass fees will be entirely donated to the fundraising campaign for the Emilia Romagna region in response to the climate emergency.
Space Economy
Within the Spring of Space Innovation Fest the open stage Space Economy will host international speakers from the industrial, business, financial and institutional world who will discuss the challenges of space innovation, both downstream and upstream, and will present their success stories to understand and create synergies in the future of the New Space Economy!
Access to the open stage is possible with the following offer types: Full, Main and Basic.
powered by Fondazione Amaldi
Movie Area
Within this area you can view the short film finalists selected by the WMF Call for Short Films and other extra content. Some screenings will be screened with audio description, subtitles and LIS in clear.
Access to the open stage is possible with the following offer types: Full, Main and Basic.
International Startup Showcase
On this open stage you will have the opportunity to listen to international startup pitches from the WMF International Road Show and learn about the innovative ideas developed by the young people who took part in the WMF Startup Competition Young. And that's not all!
Access to the open stage is possible with the following ticket types: Full Ticket, Mainstage Ticket and Fair Ticket.
OVHcloud & Seedble Arena
Open Arena, a Planet populated by start-ups and companies, venture capitalists and innovation players who will discuss open innovation, cloud and business acceleration trends.Access to the open stage is possible with the following offer types: Full, Main and Basic.
Creators Live
During the WMF, creators will have the opportunity to use this space - located in Hall C5 - to go live on their channels and chat with other guests. It will also be a wonderful opportunity to interact directly with the community!
B2B & Speed Meetings
Within the Exhibition Area of WMF - We Make Future, dedicated spaces will be set up for B2B meetings, informal speed meetings, job placement: all very important opportunities for networking and broadening your horizons. Below you can find the schedule of availability for the various spaces and the timing of speed meetings during the three days.There are no sessions in the selected stage on this day.
15 june
12:40 - 13:20
Digital Strategy
Let's go back to talking about marketing
Through the analysis of case studies and the sequential construction of a working model (framework), a return to the basics of marketing is proposed in times when every technology seems to undermine its foundations
CEO of Marketing Arena Spa
15 june
13:40 - 14:20
Digital Strategy
Communicating sustainability. Everyone talks about it, but do we really know what it means?
Sustainability marketing and communication, a new competitive advantage between ethics and new business models, in Italy and the World. Sustainability not as a fad or a passing trend but as a necessary director of development for all organizations.
15 june
16:20 - 17:00
Digital Strategy
The importance of the website as the hub of integrated digital marketing activities
At a time when the constant debate is about which social media is of the moment, very often, we overlook the importance of the website and choice of domain name. The website is primarily an important branding tool. The website is also a tool that locates a solution to a problem. In addition, for any company, it tends to the hub of all marketing activities: the nodal point between social, communication, research and sales as well as brand and image. Let us find out how the website is a fundamental building block of a web marketing strategy.
Marketing & Communication Consultant
Marketing & Communication Consultant (EURid) 15 june
17:00 - 17:20
Digital Strategy
Da tour operator B2B a B2C grazie a una radicale Digital Transformation: il caso Imperatore Travel World
Imperatore Travel World, tour operator ischitano, si è affidato a Boraso nel 2021 per intraprendere un radicale percorso di digital transformation. A seguito dello stop pandemico l'azienda ha voluto fortemente investire sul canale digitale andando a sviluppare una piattaforma completamente rinnovata e customizzata che permettesse sia di rivolgersi allo storico pubblico B2B che a quello, nuovo, B2C, sia di affermare il Brand come leader per le vacanze nel sud Italia.
Technical Manager
Boraso 15 june
17:20 - 18:00
Digital Strategy
Inclusive Media Factory per diversity content attraverso l'influencer marketing
The production of inclusive influencer marketing content featuring characters from the world of diversity that can bring about change in the collective imagination and at the same time advertise. Also participating in the speech will be Paolo Camilli, the Karma B's and the FANTASANREMO boys to delve into the deI creator's point of view in content development because a good influencer marketing project must entertain and give messages, before selling.
Digital Strategist
Digital Strategist WONTY MEDIA Actor
Attore, comedian e content creator. speech
Drag Queen - Performer Speaker
Drag Queen - Performer p
Freelance journalist and disabled rights activist Speaker
Wonty Media - Manager FANTASANREMO 15 june
18:20 - 19:00
Digital Strategy
Digital Transformation dalla teoria alla pratica: il percorso del Gruppo SACE
16 june
09:20 - 10:00
Digital Strategy
Gli algoritmi predittivi per comprendere i dati che le persone non riescono ad analizzare
Marketing, Sales e Service usano strategie, metodi, processi, sistemi diversi che amplificano i Silos organizzativi, creando una customer experience disarticolata e sconnessa. Le Revenue Operations sono l'intersezione collaborativa tra le funzioni che hanno un impatto sul fatturato, accelerando il percorso di crescita dei ricavi attraverso una produttività rivoluzionaria, che definiamo come efficienza, efficacia e innovazione. L'obiettivo è interrompere la crescita lineare, cambiare paradigma. Solo gestendo processi e dati come un asset organizzativo, potrai usare le nuove frontiere della AI per analizzare e comprendere le infinite customer journey. Perchè come raccogli, gestisci e utilizzi le informazioni determinerà la tua vittoria o la tua sconfitta.
Ceo
CEO Digital Sales 16 june
10:20 - 11:00
Digital Strategy
Come il Conversion Marketing di Boraso ha supportato Pittarosso nel suo percorso di crescita facendolo diventare leader di mercato
Parleremo di SEO, Digital ADV, Automation e tutti gli elementi che accelerano la conversione.Quando ben eseguita una strategia di Marketing digitale volta alla conversione porta benefici a tutta l'impresa: ne è un caso Pittarosso, che dal 2019 si è affidato a Boraso per intraprendere un percorso di crescita continua che si è sviluppato in attività multidiscplinari.
SEO Senior and SEO Strategist @Boraso
Boraso SRL Digital Manager
Digital Manager @ PittaRosso Digital Consultant
Digital Consultant @ Boraso 16 june
13:20 - 14:00
Digital Strategy
Inbound PR: the revolution of public relations in the age of liquid Internet
Head of Innovation
Press Play Comunicazione Srl Sole partner
Press Play Comunicazione Srl 16 june
14:20 - 15:00
Digital Strategy
In orbit: a small manual for launching a product
With a marketing plan that relies less on continuous activities and more on communication waves, launching a new product is the perfect opportunity to create a creative and strategic campaign. Together, we will see which steps to follow, delving into the differences and points of contact between the B2B and B2C worlds. A practical guide to take off smoothly and execute the launch procedure...without any emergency landing!
Head of strategy
Marketing Arena 16 june
17:20 - 18:00
Digital Strategy
L'arte e la scienza di prendere decisioni: come si crea una digital strategy
Chairman
Studio Samo 17 june
09:20 - 10:00
Digital Strategy
Psychological Price - Neuromarketing applied to product pricing
One of the most challenging aspects in e-commerce is the identification of the ideal price: the exact figure that can be applied to product labels in order to maintain high desirability while guaranteeing the highest possible profit. Thanks to the latest scientific discoveries published in authoritative scientific journals in the fields of neuromarketing and behavioural economics, it is now possible to draw up a strategic framework that can help any e-commerce manager organise his or her catalogue in a methodical and ultra-practical manner, finally achieving state-of-the-art pricing. The lecture will be full of examples, case studies and techniques that are still uncommon and of high competitive value in the world of online commerce.
Neuromarketing & Marketing Manager
Pronesis srl 17 june
10:20 - 11:00
Digital Strategy
B2B: The Dark Side of Digital Marketing
The Business to Business (B2B) market is the true Italian treasure, both in terms of the number of companies and revenue. However, for several reasons, we suffer from a significant shortage of specialized personnel, skills, and strategic vision, especially in the advanced use of digital tools for marketing, communication, sales, and human resources activities. From the integrated use of LinkedIn ads and Google ads to B2B lead generation techniques, we will explore together the techniques, tools, and case studies for those who want to effectively implement these activities within their company or acquire the skills to work in a B2B environment.
Senior Digital consultant and trainer, Linkedin Ads Expert certified
francescodenobili.it 17 june
13:40 - 14:20
Digital Strategy
TV Radio and Digital Outdoor: from strategy to measurement
Starting with the importance of also integrating traditional media into a digital strategy, we will look at the benefits of hybrid media such as Connected TV, Digital Audio and Digital Out of Home, and possible ways to plan for them. We will conclude with a look at ways to measure the impact of our hybrid (and offline) planning, either through native platform tools or external measurement strategies and tools.
Media Director
Digital Angels Strateg Lead
Digital Angels 17 june
14:40 - 15:20
Digital Strategy
The future of branding for GenZ: experiences, languages and communication strategies
Communicating effectively with Gen Z is the goal that brands and agencies are setting themselves today. The results of "Genz", the observatory built on a survey of over 2000 participants, offer a precise answer, which comes directly from the young people of this generation. What elements of interest emerge with regard to brand communication? Dialogue, interaction and connection are among the drivers emerging from the data, which are fundamental in a communication context characterised by ever-increasing complexity. "Genz", officially presented on this occasion, sheds light on the perceptions and elements needed to build branding strategies capable of being relevant for Generation Z. A set of insights that can trace the direction for the future of branding and understand the communication needs of a generation.
Deputy Director of the Communication Department
IUSVE Journalist | Communicator | Reputation Manager |Lecturer
17 june
15:40 - 16:00
Digital Strategy
The Mulino Bianco gaming experiences
Who would have expected a brand like Mulino Bianco to develop 2 campaigns in 2 years focused on gaming? And that it would organize the first Italian launch of a cookie on Twitch?
Digital Marketing Specialist
Barilla 17 june
16:00 - 16:20
Digital Strategy
Partnership Manager wanted!
Partnerships are increasingly important in today's highly competitive and ever-changing marketplace. We will familiarize ourselves with terms such as strategic engagement and strategic compatibility, authenticity, cognitive, affective and behavioral effects. Finally, through case study analysis, we will see the benefits of such activity and the latest market trends.
Partnership Manager
B&T S.P.A.