E-commerce

The WMF education program 2023

AI Marketing & Plenary

The AI Marketing & Plenary stage, part of the WMF's AI Global Summit event, offers talks on the application of marketing in the field of artificial intelligence and insights on AI by top Italian and international experts in the industry. 

Access to the stage is possible with Full offert.

AI for PMI

The open stage AI for PMI,  part of the WMF's AI Global Summit event, offers talks on the application of artificial intelligence for small and medium-sized businesses. 

Access to the open stage is possible with Full, Main and Basic offers.
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AI for Education

The open stage Ai for Education, part of the WMF's AI Global Summit event, offers talks on the potential of artificial intelligence in the field of education and teaching. 

Access to the open stage is possible with Full, Main and Basic offers.

Start the Future

The open stage Start the Future offers keynote speeches, panels, and interviews with experts from around the world on the new trends and latest developments in the field of technology and digital innovation.

Access to the open stage is possible with Full, Main and Basic offers.

Blockchain & Crypto

The stage Blockchain & Crypto features leading experts discussing prospects, applications and limitations of the Blockchain and Bitcoin world.

Access to the stage is possible with the Full offer.

Content Creators

The open stage Content Creators is part of WMF's Creators Fest, an event for which Show Reel Media Group is the main partner. Here, the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation and their communities. 

Access to the open stage is possible with Full, Main and Basic offers.
In partnership with
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Web 3

On the stage Web 3 experts will discuss the Web 3 paradigm and new digital services resulting from the decentralization of the Internet: Metaverse, NFT, VR, and more.

Access to the stage is possible with a Full offert.

Coding

The stage Coding offers educational and vertical speeches on computer programming.

Access to the stage is possible with a Full offer.

Content Marketing

On the stage Content Marketing, industry experts offer educational speeches on new engagement techniques and strategies for creating and sharing valuable content for your community and new target audiences.

Access to the stage is possible with a Full offer.

Advertising

The Advertising stage, sponsored by SMConnect, is the perfect place to discover new trends and the best practices in digital advertising. Industry experts will provide interesting insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.

Access to the stage is possible with a Full offer.
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Social Media Strategies

The stage Social Media Strategies, powered by SMS, features educational speeches on the strategies to be implemented to measure and optimize performance through social media.

Access to the stage is possible with a Full offer.
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E-commerce

As part of E-commerce Festival, the stage dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.

Access to the stage is possible with a Full offer.
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Tourism & Travel

As part of the Digital Tourism Festival of WMF, the stage offers educational and vertical talks on innovations in the tourism sector and digital integrations to optimise supply in an international market.

Access to the stage is possible with a Full offer.

SEO

On this stage, powered by SM CONNECT, industry experts will cover the most technical and advanced areas of SEO. Educational and vertical speeches, and case studies to deepen the tools and strategies shaping the entire digital industry.

Access to the stage is possible with a Full offer.
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Robotics

The open stage Robotics features speeches related to the ways robotics will develop and connect with our daily life.

Access to the open stage is possible with: Full, Main and Basic offers.

Ethics, Media & Information

On this open stage, journalists, activists and experts in the field of information will address issues related to the use of media and the implications of new technologies on society. 

Access to the open stage is possible with Full, Main and Basic offers.

Future of Open Innovation & VC

The international stage where top entrepreneurs, investors, and corporate innovators discuss key success factors for startups, such as investment trends, open innovation, and local ecosystems. The event provides networking and collaboration opportunities with startups, investors, and industry experts. Join if you're a startup founder, investor, or corporate innovator!

Access to the open stage is possible with Full, Main and Basic offers.

Innovation Policies

Innovation Policies is one of the two open stages, inside the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.

Access to the open stage is possible with Full, Main and Basic offers.

Book Presentation

The open stage Book Presentation, part of the WMF's Book Fair, Interviews, is dedicated to talks, book presentations and interviews on the most important innovations in the publishing industry. Authors will discuss topics related to digital, sustainability and innovation and social impact..

L'accesso all'open stage is possible with Full, Main and Basic offers.

Work, HR & Digital Skills

On this open stage, experts, HR managers, and work consultants, both Italian and international, will discuss the latest industry news and present trends and possible future scenarios related to the world of work.

L'accesso all'open stage is possible with Full, Main and Basic offers.

Mainstage

The last edition of WMF - We Make Future, International Fair and Festival on Technological and Digital Innovation, was held at the Rimini Exhibition Center from June 15 to 17, 2023.


On the Mainstage there were Inspirational Talks, Educational Moments, Live Concerts, the final of the Startup Competition, debates and various show and entertainment events. Thanks to the contribution of great international guests, private and institutional players, artists and entertainment celebrities, the Mainstage brought together all the main themes of the Festival, giving space to future trends and digital, technological and social innovation.


Check out the Mainstage program below!

Diversity & Inclusion

On this open stage  we will reflect together with experts, scholars and activists on how to foster the growth of a more inclusive environment, breaking down structural biases and understanding, instead, the real value of diversity.

Access to the open stage is possible with Full, Main and Basic offers.

SEOZoom

The stage dedicated to SEO features experts from the SEOZoom team, who tackle various angles of the complex subject of search engine optimisation. Each talk is supported by data, practical references and tested results, to always combine the right amount of theoretical advice and operational guidance suited to each type of site and context. Thanks to this training session, therefore, participants will experience a day of study and insight into SEO. Above all they will have the opportunity to get immediately applicable hints to improve the performance of their sites.

Access to the stage is possible with Full offer.

Digital Strategy

Case studies and working models, marketing and communication: in this stage we will start from paradigms to develop successful digital strategies!

Access to the stage is possible with Full offert.

Esports & Gaming

This open stage, in partnership with LEGA ESPORT, features talks on the present and future of the gaming and eSports business.

Access to the open stage is possible with Full, Main and Basic offers.
In partnership with
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Google Ads

The Google Ads stage, powered by SMCONNECT, hosts educational and vertical talks to explore the potential and different applications of this tool in depth.

Access to the stage is possible with a Full offer.
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Web Analytics

The stage dedicated to the processes of measuring, collecting and analyzing web data in order to optimize its use. Educational and vertical talks will examine new industry tools and trends for improving campaign reporting.

Access to the stage is possible with a Full offer.

Tech for Non Profit

The stage dedicated to the world of the Third Sector: non-profit organisations, institutions, volunteers and experts deliver training speeches on the latest innovations and trends aimed at promoting actions in support of a more equitable and inclusive society.

Access to the stage is possible with a Full offer.

Circular Economy

This open stage explores the circular economy's topic: from fashion to food, what can we do to respect the Planet?

Access to the open stage is possible with Full, Main and Basic offers.

Climate Change

Realised in partnership with WWF, on this open stage researchers, consultants and non-profit organisations will take turns to present the state of the art and the major implications of climate change, focusing on existing solutions and the main trends at national and global level.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
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Legal Tech

On this open stage, Italian and international speakers will discuss the main challenges of integrating technology into legal activities to protect both product developers and consumers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Startup Showcase

This open stage, powered by Grow by SAP on June 15, offers a unique showcase for startups and SMEs to exhibit their products and services in front of an audience of industry experts, entrepreneurs, investors and potential customers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
on June 15 powered by
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Cybersecurity

On this open stage, sponsored by Cy4gate, experts address the increasingly fundamental topic of cybersecurity with educational and vertical speeches.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
Sponsored by
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Email Marketing

The stage, sponsored by 4DEM, deals vertically with the world of email marketing, with training speeches to guide the audience through the main elements to build an effective strategy.

Access to the stage is possible with a Full offer.
Sponsored by
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Brand

On this stage, Italian and international speakers will deliver training and vertical speech on the world of Brand. Consumer relations, impact on the social context, vertical platforms, communities and much more!

Access to the stage is possible with a Full offer.

Brand & Lead Strategy

On this stage, training sessions and keynotes by industry experts are planned to deepen branding and lead generation topics.

Access to the stage is possible with a Full offer.

TikTok

This stage, in partnership with TikTok, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices will be used to develop strategies on TikTok.

Access to the stage is possible with a Full offer.
In partnership with
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Politics in Tech

Politics in Tech is one of the two open stages, within the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Accessibility

Realised in partnership with RAI Accessibilità, the talks on this open stage focus on the state of the art and the next developments in the combination of technology and accessibility.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
In partnership with
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Green Tech

The open stage where experts present new developments in green tech, explore existing technologies and analyse their effects on the environment and society.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Health Tech

In this stage the speakers will discuss with training speeches and case studies the future of healthcare. What will it achieve thanks to technological development? Which digital trends are most in vogue in recent years? What are the limits of traditional approaches?

Access to the stage is possible with a Full offer.

AI for Government

This open stage will host speakers discussing AI for government topics, exploring how artificial intelligence can enhance government operations and services.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Entrepreneurship

On this open stage, sponsored by Qonto, you can be inspired by entrepreneurial success stories, the efficient and creative use of today's digital tools and visions of the future! 

Access to the open stage is possible with the following offer types: Full, Main and Basic.
Sponsored by
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Supercomputing for PMI

Supercomputing and Digital Transformation for SMEs: Opportunities offered by the EuroCC Italy Competence Center

The digital revolution is no longer reserved for the academic world or large industries, but it is also serving SMEs. This event will present real projects and examples of how small businesses have adopted innovative technologies to solve problems and be competitive. It will highlight how collaboration between the EuroCC Italy Competence Center and companies can lead to significant results in terms of innovation and growth. The EuroCC Italy Competence Center was established to support Italian companies in the immediate use of supercomputing, particularly for those who, due to small size or a lack of expert personnel, cannot afford a "traditional" HPC installation. We will also explore how the center provides support to businesses and public administration through training, consulting, and access to high-performance computing resources.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

The event will take place on the morning of June 16th, exact times will be announced soon.
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Social Advertising

In this stage, the speakers will discuss strategies, tactics, and best practices for leveraging social media advertising and effectively engaging with the audience.

Access to the stage is possible with a Full offer.
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Impact to Business

The open stage to discover how you can help improve the attractiveness and competitiveness of your area by designing actions with a positive impact. During the panels, you will hear the stories of those who are making a difference and have the opportunity to connect with the strategies of the most enterprising communities in the HUBitat Network, the initiative created to maximise the innovative potential of territories.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

UX

The User Experience stage, sponsored by Conflux, offers training and vertical presentations on the latest trends and best practices in design and usability.

Access to the stage is possible with a Full offer.

UI & Design

The UI Design stage offers educational and vertical speeches, held by industry experts, on subjects related to user interface design to create intuitive and user-friendly interfaces that facilitate the use of the product or service by users

Access to the stage is possible with a Full offer.
In partnership with
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Startup Stage

On this open stage, powered by IT.COM on 15 June and powered by Grow by SAP on 16 June, you will have the opportunity to listen to pitches from around 200 start-ups from the WMF (World Startup Festival) Startup Competition and ongoing scouting activities, participate in interactive Q&A sessions and make connections with entrepreneurs, investors and innovation professionals from all over the world.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
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Sport

This open stage is the epicenter of the convergence between the world of sports and new digital technologies. Industry experts will share the latest innovations and their experiences. Discover how digital integration is revolutionizing the way we practice, follow, and experience sports.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Digital Journalism

On this stage, journalists and experts in the field of information will address issues related to the use of media and the implications that new technologies have within the industry.

Access to thestage is possible with a Full offer.

AI Tools

This stage will feature speakers discussing AI tools and how businesses can utilize them to improve decision-making, automate processes, and enhance overall performance.

Access to the stage is possible with a Full offer.

Platform & Services

This stage will host speakers discussing various digital platforms and services and how businesses can leverage them to achieve their goals.

Access to the stage is possible with a Full offer.

Tech for Business

This stage will host speakers discussing the latest technological advancements in various industries and how businesses can adopt them to improve operations, efficiency, and innovation.

Access to the stage is possible with a Full offer.

Digital Tools

This stage will feature speakers discussing various digital tools and technologies, such as augmented reality, virtual reality, and chatbots, and how businesses can use them to enhance customer experiences and engagement.

Access to the stage is possible with a Full offer.

E-Commerce Kit

This stage will feature speakers discussing strategies and tools to help businesses succeed in e-commerce, including tips for driving sales, optimizing user experience, and utilizing effective marketing techniques.

Access to the stage is possible with a Full offer.

Innovation Film Fest

The programme and speakers of this open stage will be announced soon: follow us on our channels and stay updated to find out the latest news on the training programme of WMF - We Make Future, International Trade Fair and Festival on Tech and Digital Innovation!

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Cooperative Ecosystem

The 'Cooperative Ecosystem' space features some of the different realities that make up the Italian cooperative system.

Legacoop (an organisation representing and safeguarding cooperation), Coopfond (a mutual fund for the promotion and development of cooperatives), Fondazione PICO (Digital Innovation Hub for cooperative digital transformation) and a number of cooperative enterprises from different parts of the country will present their activities and engage in dialogue with the public and visitors during the three days of "We Make Future 2023". 
Among the many meetings that will be hosted in the space dedicated to the Italian cooperative ecosystem, the National Meeting of Italian cooperative start-ups "Coopstartup" is scheduled for 16 June.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Masterclass

Workshops and meetings for practical purposes on topics such as AI, Advertising and Web Marketing with opportunities for face-to-face discussions with expert speakers in the mentioned fields. These two-hour courses are intended for a maximum of 25 people and it will be necessary to register to reserve your place and participation by paying an extra price over the ticket already purchased to attend WMF. 


The proceeds from the Masterclass fees will be entirely donated to the fundraising campaign for the Emilia Romagna region in response to the climate emergency.

Space Economy

Within the Spring of Space Innovation Fest the open stage Space Economy will host international speakers from the industrial, business, financial and institutional world who will discuss the challenges of space innovation, both downstream and upstream, and will present their success stories to understand and create synergies in the future of the New Space Economy!

Access to the open stage is possible with the following offer types: Full, Main and Basic.
powered by Fondazione Amaldi

Movie Area

Within this area you can view the short film finalists selected by the WMF Call for Short Films and other extra content. Some screenings will be screened with audio description, subtitles and LIS in clear.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

International Startup Showcase

On this open stage you will have the opportunity to listen to international startup pitches from the WMF International Road Show and learn about the innovative ideas developed by the young people who took part in the WMF Startup Competition Young. And that's not all!

Access to the open stage is possible with the following ticket types: Full Ticket, Mainstage Ticket and Fair Ticket.

OVHcloud & Seedble Arena

Open Arena, a Planet populated by start-ups and companies, venture capitalists and innovation players who will discuss open innovation, cloud and business acceleration trends.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Creators Live

During the WMF, creators will have the opportunity to use this space - located in Hall C5 - to go live on their channels and chat with other guests. It will also be a wonderful opportunity to interact directly with the community!

B2B & Speed Meetings

Within the Exhibition Area of WMF - We Make Future, dedicated spaces will be set up for B2B meetings, informal speed meetings, job placement: all very important opportunities for networking and broadening your horizons. Below you can find the schedule of availability for the various spaces and the timing of speed meetings during the three days.

There are no sessions in the selected stage on this day.

Session for 15 june

Session for 16 june

16 june
09:20 - 10:00
E-commerce

The revolution of marketplaces in B2B business

In the new era of B2B e-commerce, the push for digitalization is increasingly affecting companies, and digital exports are set to grow. In Italy, in particular, where an increase in the value of e-commerce is expected in the coming years, it will be essential for SMEs to increase competitiveness by integrating digital tools more and more into their business strategies. Being present on marketplaces will be the key to accessing global markets to reach a wider audience without logistical burdens. However, to achieve commercial success, it will be crucial to keep up with current trends, from the use of data-led marketing, essential for better planning future actions with more targeted campaigns, to the customization of offerings, which is crucial for engaging audiences more and more.
Camilla Rossi
Camilla Rossi
Business Development Manager   
Business Development Manager @Alibaba.com Italia   
16 june
10:20 - 11:00
E-commerce

Boosting Sales in 60 days with magnews and Floox's S.M.A.R.T eCommerce model: the Sicily Addict success story

In this pitch, we'll explore how it is possible to automate eCommerce sales in just 60 days using magnews flexible platform combined with Floox's S.M.A.R.T eCommerce model, an acronym that stands for Small, Marketing Automation, Results and Time, which helps small to medium-sized businesses to boost their eCommerce results. We'll analyze the effectiveness of this strategy by examining the success story of Sicily Addict, the first online bakery and rotisserie that has already won the trust of over 55,000 customers in both the B2C and B2B markets.
Riccardo Rodella
Fabio Canzini
Riccardo Rodella
CEO - Head of Business Development   
Floox.it SB & 7Ads.it SB   
Fabio Canzini
Channel Sales Manager   
magnews   
16 june
13:20 - 14:00
E-commerce

Digital Single Market, Georeferencing, and Metaverse. Regulatory and instrumental innovation: what to expect in the coming months.

Simone Bonavita
Marco Alagna
Simone Bonavita
Director   
Executive Director - ISLC Università degli studi di Milano   
Marco Alagna
Associate - IT/IP Dep. (AI, Blockchain, Metaverse and Data Governance)   
Associate @ Perani Pozzi Associati - Perani & Partners S.p.A.   
16 june
14:20 - 15:00
E-commerce

ERROR 404: Product not found

Cosa accade quando il consumatore digitale non trova quello che cerca?In un momento storico caratterizzato da grandi investimenti verso l'innovazione, le informazioni di prodotto di qualità diventano pivotali per abilitare la digitalizzazione. Vi diamo la ricetta per preparare un digital twin perfetto per l'e-commerce, per avere un database di immagini e informazioni di prodotto attendibili, organizzate e sempre aggiornate.Per chi non trova mai quello che cerca.E se l'errore non fosse del consumatore che cerca e non trova ma del venditore che non riesce a rendere reperibile un prodotto e le sue informazioni?C'è Immagino.
Mittersteiner
Nappi
Federico Mittersteiner
   
Operations Manager at GS1 Italy Servizi   
Flavio Nappi
   
Co-founder & CEO MammaPack.com   
16 june
17:20 - 18:00
E-commerce

Conversion Marketing, the Samsung case: how to combine data and experience to improve and accelerate the conversion of users into loyal customers

To increase eCommerce conversions, it is not enough to just look at the user experience or paid campaigns or SEO. You need to take a holistic approach, looking at both the acquisition phase (organic and paid) and the experience on the site, analysing large amounts of quantitative and qualitative data without losing your mind.
Alberto Casu
Alberto Casu
Marketing Manager   
Boraso   
16 june
18:00 - 18:20
E-commerce

From E-commerce to Commerce: How Omnichannel Vision Has Become Essential for Performance

A roundup of real-life cases from the fashion & beauty industry to illustrate the relationship between online and offline, retail and e-commerce, and how omnichannelity has become a strategic approach to optimize investments and make advertising activities sustainable.
Emanuela Genovesi
Emanuela Genovesi
Founder & COO   
Founder e COO @TWOW SRL   

Session for 17 june

17 june
09:20 - 10:00
E-commerce

Digital innovation in retail and omnichannelality

Physical shops are increasingly integrated with digital and pervaded by technology. How is the role of stores changing and how are they integrated with digital channels? How does the in-store experience change with a customer 'augmented' by technology? What can the physical store teach the digital and vice versa in the relationship with customers? The talk will attempt to answer these questions (and more) also with a look at the virtual future of shops.
Mauro Lupi
Mauro Lupi
Strategy Director, Digital Business Senior Consultant   
17 june
10:20 - 11:00
E-commerce

How I founded and grew OlivYou, the first olive oil eCommerce born in Boraso: everything no one tells you when founding a startup

How did the idea of founding OlivYou come about?A Conversion Agency launching its own ecommerce, why?How do you create an eCommerce start-up from scratch?How much money does it take and how did you find it?How did you choose the platform?What marketing activities do you do and with what results?Is it better to create an internal team or work with agencies?Tell us the main mistakes you made.
Federico Passoni interviews Massimo Boraso to make him tell us everything that lies behind an eCommerce start-up.
Massimo Boraso
Passoni
Massimo Boraso
Ceo    
Founder & CEO @ Boraso   
Federico Passoni
   
Head of Sales @ Boraso   
17 june
13:40 - 14:20
E-commerce

The Future of Ecommerce & Paid Ads: American and Nord European trends that will impact the Italian market in the next 2-4 years

E-commerce, a crucial growth driver for Italian businesses, demands constant adaptation, innovation, and staying ahead of competitors. Doing that is more essential than ever before. US and Northern European markets, the pioneers of digital innovation, keep showing us the paths for the future. Key topics we will explore together:1. Evolving E-commerce business models and metrics2. Balancing marketing, performance marketing, and branding, for sustainable growth3. Scaling efficiently (& profitably) paid acquisition channels4. Recognising when (and mostly how) to expand internationally.
Emanuele Maragno
Emanuele Maragno
Founder   
Co-Founder at ECOM HOUSE GmbH   
17 june
14:40 - 15:20
E-commerce

How to optimize and double revenue (and profit) in a competitive market

For retailers, growing and making a profit in e-commerce is becoming increasingly difficult, but with the right optimizations it is possible to scale up dramatically, increasing revenue with the same advertising investment. In this case study, we will detail how the revenue was doubled in just 12 months, surpassing 3 million euros.
Francesco Chiappini
Francesco Chiappini
CEO @Ecommerce School   
Ecommerce School Srl   
17 june
15:40 - 16:20
E-commerce

Live Shopping: 5 show templates to entertain and sell live streaming on your eCommerce

Live Shopping is the channel that more and more brands are activating to present products and interact with the community live on the site. But how to create successful live shows? There is no single model: a live show is a real show that can take different forms and formats. In this talk, we will look at the 5 main live show models for eCommerce with Italian examples and cases, at the crossroads of entertainment, interaction and the human touch - the true hallmark of Live Shopping!
Marianna Chillau
Marianna Chillau
CEO   
CEO & Co-Founder Marlene Live & Transactionale