Web 3

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Metaverses are virtual worlds used to interact with your audience and generate visibility for your product. In the metaverse, we can sell or give away Non-Fungible Tokens (NFTs) linked to the product, organize reward events, and exchange goods and services for payments. But what are the legal limits of these activities? Can I sell NFTs to third parties? What are the rules on intellectual property? Can I exchange my goods for metaverse payment tokens without the risk of violating anti-money laundering regulations? Lars' presentation will provide answers to these questions.

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What does immersive really mean? How does it feel when something is immersive?  In this talk, Ida covers the fundamental requirement of the 3D internet - the human experience.  Ida will navigate you through why we need an iteration of the internet, and explore how the suspension of reality and wonder can be created only by combining creative and technological excellence.  She will take you through successful metaverse use cases with brands such as BMW and H&M and showcase how experiences on the internet actually can be meaningful, shared, and lasting.

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The technological landscape that mediates a significant part of our work, education, relationships, and free time is dominated by the progressive convergence of multiple technologies such as virtual reality and artificial intelligence. What does it mean to operate in a world where it is possible to digitally modify the perception of one's body and surrounding spaces? What are the concrete applications and risks of virtual worlds and the future metaverse?

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Metaverse: what's this buzz all about? The metaverse is a narrative that sees the digital & physical dimensions converge: It's a new space where people can work, play, learn, and socialize. This trend is gaining traction in every industry because it truly has the potential to revolutionize the way we live and work. It can be relevant to every business by offering new opportunities to connect with customers, create immersive experiences, and enhance collaboration among employees. In this session, we will explore the metaverse in-depth, discussing its theoretical underpinnings, its practical applications, and clarifying its multiple interpretations. We will also address challenges and opportunities, while providing practical examples of businesses that leverage this emerging technology stay competitive and meet the evolving needs of their customers.

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From the crest line, the sight is exceptional, with splendid views of what is all around and promising follow up options. We can also perceive the massive amount of actors trying to climb and attain this 360 perspective. However, the slopes are steep and slippery, with many ways up turning out dead-end tracks. We advise on market prospects exploring Web3 expectations, hopefully enriched with most obvious AI support. However, upon our periodic analysis of what may work, be useful and efficient, and possibly lead to commercial success, we also take into account the difficulties, the time gap to full technological maturity, the ethical and legal hurdles and the security issues, already documented or to be anticipated.  We will present three such developments.

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The intersection of Web3, XR, AI, NFTS and Blockchain and their holistic interconnection with Arts are shaping new languages and creating new worlds. Immersive Storytelling is the narrative that will shape experiences in virtual worlds and create ethical communities. In this talk we will walk through the evolution of immersive production, art and interactive experiences towards Web3 and the Metaverse and we will understand the essential skills to become an ArTech of the future.

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Web3 and blockchain introduce new ways of data management and user profiling that profoundly innovate current marketing, community building and engagement models. From the ability to use a single account to access all web systems and manage digital assets, to building new, totally user-centric experiences, blockchain enables unprecedented cross-brand and cross-industry profiling and community interaction opportunities for brands in every sector.

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With the public dissemination of AI, nobody talks about the Metaverse anymore: does it still exist? The Metaverse has brought new opportunities for brands and companies thanks to its cross-media and immersiveness inherited from the world of video games. It has opened the door to a new ecosystem that has expanded rapidly and is now less talked about. Let's find out together where the market has validated the added value of the Metaverse as a means of reaching its users and what the future holds.

Thanks to the Metaverse phenomenon, 3D Computer Graphics has entered the heart of the Web, becoming an active means of generating new services and content. The subsequent arrival, of Artificial Intelligence models, is further simplifying complex tasks and generating brand new services that appear magical in the eyes of the user. At the center of this process, Avatars are acquiring a central role, giving rise to parades, personal and Online Web commerce assistants, next-generation Infopoints, Virtual Storytellers, and Talking Face... Looking to the future, as technological power grows, this path will lead us to unlimited powers in Real-Time bringing us closer and closer to the "Real" Metaverse.

In this panel I will discuss why gaming and metaverse will be the next biggest trend on blockchain and help the crypto industry to go mainstream and onboard 1 BLN users on the market.

Stiamo per conoscere un nuovo modo di concepire e vivere Internet. Non si parla solo di strumenti e tecnologie innovative, ma di una vera rivoluzione economica, sociale,  culturale. Il Metaverso sarà il canale di marketing più potente per i brand di domani. Il momento migliore per salire su questo "treno" è adesso.  Metaverso non significa solo trasformazione digitale delle aziende e delle istituzioni. Significa soprattutto comprendere la transizione digitale nelle nostre vite personali.  Occorre chiedersi quale sia l'impatto della tecnologia sulla nostra mente e sul nostro corpo, e su come questa influisca su lavoro e relazioni.

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The Web3 & Metaverse will provide unprecedented opportunities for customers, employees, business partners, and society as a whole. You don't want to miss out on these benefits. The Web3/Metaverse Readiness Index is an unparalleled mechanism to understand how ready you are to embrace the metaverse. When this new virtual world unfolds you will be better prepared to take your position and benefit from its possibilities. And it will help you to realize your full potential & provides a forward-looking analysis of how organizations need to adapt and be ready for this change.

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rom cutting-edge Web3 experiences to emerging trends in PFP dressing, we will delve into the dynamic and constantly evolving landscape of virtual fashion. With the metaverse increasingly interweaving into our daily lives, the concept of digital clothing is becoming a crucial aspect of our on-screen personas. Join us in this conversation as Nataliya explores the latest trend developments in immersive fashion and how they can shape our future virtual selves.

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Just as the move from Web 1.0 to Web 2.0 offered myriad opportunities for entrepreneurs, the current shift to Web 3.0 has even greater potential. While some large corporations are already actively moving into Web 3.0, most are going to need partners to help them model out Web 3.0 systems and the even larger challenge of integrating into existing systems and business models. For entrepreneurs, the opportunities are endless, but the paths to revenue vary widely depending on the vision.  In this talk, we will review: The controversy over Web 3.0 vs. Web3, along with the Metaverse and Crypto/NFT/Blockchain;Choosing B2C, B2B opportunities;What are some of the biggest challenges and how entrepreneurs can build the solutions;Being an entrepreneur with integrity to elevate the industry.

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The metaverse is not dead. In fact, it’s not even completed. There is still time for us to shape the spaces in the metaverse using the technologies of web3 for good. In this talk, I want to share examples of how web3 tech is being used for good and how to get involved.

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We're living through a technological revolution: Metaverse/VR/AR, blockchain, Gen AI are changing the world at an exponential rate. Join Dan Burgar from Frontier Collective, Ida Kymmer from Journee, Enara Nazarva from ARMOAR for a conversation about how companies and creators can ensure that these tools are being implemented effectively and responsibly.