AI Marketing & Plenary

The WMF education program 2023

AI Marketing & Plenary

The AI Marketing & Plenary stage, part of the WMF's AI Global Summit event, offers talks on the application of marketing in the field of artificial intelligence and insights on AI by top Italian and international experts in the industry. 

Access to the stage is possible with Full offert.

AI for PMI

The open stage AI for PMI,  part of the WMF's AI Global Summit event, offers talks on the application of artificial intelligence for small and medium-sized businesses. 

Access to the open stage is possible with Full, Main and Basic offers.
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AI for Education

The open stage Ai for Education, part of the WMF's AI Global Summit event, offers talks on the potential of artificial intelligence in the field of education and teaching. 

Access to the open stage is possible with Full, Main and Basic offers.

AI for Work

The open stage Ai for Work, part of the WMF's AI Global Summit event, offers talks on the impact and use of artificial intelligence in the filed of work.

Access to the open stage is possible with Full, Main and Basic offers.

Start the Future

The open stage Start the Future offers keynote speeches, panels, and interviews with experts from around the world on the new trends and latest developments in the field of technology and digital innovation.

Access to the open stage is possible with Full, Main and Basic offers.

Blockchain & Crypto

The stage Blockchain & Crypto features leading experts discussing prospects, applications and limitations of the Blockchain and Bitcoin world.

Access to the stage is possible with the Full offer.

Content Creators

The open stage Content Creators is part of WMF's Creators Fest, an event for which Show Reel Media Group is the main partner. Here, the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation and their communities. 

Access to the open stage is possible with Full, Main and Basic offers.
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Web 3

On the stage Web 3 experts will discuss the Web 3 paradigm and new digital services resulting from the decentralization of the Internet: Metaverse, NFT, VR, and more.

Access to the stage is possible with a Full offert.

Coding

The stage Coding offers educational and vertical speeches on computer programming.

Access to the stage is possible with a Full offer.

Content Marketing

On the stage Content Marketing, industry experts offer educational speeches on new engagement techniques and strategies for creating and sharing valuable content for your community and new target audiences.

Access to the stage is possible with a Full offer.

Advertising

The Advertising stage, sponsored by SMConnect, is the perfect place to discover new trends and the best practices in digital advertising. Industry experts will provide interesting insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.

Access to the stage is possible with a Full offer.
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Social Media Strategies

The stage Social Media Strategies, powered by SMS, features educational speeches on the strategies to be implemented to measure and optimize performance through social media.

Access to the stage is possible with a Full offer.
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E-commerce

As part of E-commerce Festival, the stage dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.

Access to the stage is possible with a Full offer.
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Tourism & Travel

As part of the Digital Tourism Festival of WMF, the stage offers educational and vertical talks on innovations in the tourism sector and digital integrations to optimise supply in an international market.

Access to the stage is possible with a Full offer.

SEO

On this stage, powered by SM CONNECT, industry experts will cover the most technical and advanced areas of SEO. Educational and vertical speeches, and case studies to deepen the tools and strategies shaping the entire digital industry.

Access to the stage is possible with a Full offer.
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Robotics

The open stage Robotics features speeches related to the ways robotics will develop and connect with our daily life.

Access to the open stage is possible with: Full, Main and Basic offers.

Ethics, Media & Information

On this open stage, journalists, activists and experts in the field of information will address issues related to the use of media and the implications of new technologies on society. 

Access to the open stage is possible with Full, Main and Basic offers.

Future of Open Innovation & VC

The international stage where top entrepreneurs, investors, and corporate innovators discuss key success factors for startups, such as investment trends, open innovation, and local ecosystems. The event provides networking and collaboration opportunities with startups, investors, and industry experts. Join if you're a startup founder, investor, or corporate innovator!

Access to the open stage is possible with Full, Main and Basic offers.

Innovation Policies

Innovation Policies is one of the two open stages, inside the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.

Access to the open stage is possible with Full, Main and Basic offers.

Book Presentation

The open stage Book Presentation, part of the WMF's Book Fair, Interviews, is dedicated to talks, book presentations and interviews on the most important innovations in the publishing industry. Authors will discuss topics related to digital, sustainability and innovation and social impact..

L'accesso all'open stage is possible with Full, Main and Basic offers.

Work, HR & Digital Skills

On this open stage, experts, HR managers, and work consultants, both Italian and international, will discuss the latest industry news and present trends and possible future scenarios related to the world of work.

L'accesso all'open stage is possible with Full, Main and Basic offers.

Mainstage

The last edition of WMF - We Make Future, International Fair and Festival on Technological and Digital Innovation, was held at the Rimini Exhibition Center from June 15 to 17, 2023.


On the Mainstage there were Inspirational Talks, Educational Moments, Live Concerts, the final of the Startup Competition, debates and various show and entertainment events. Thanks to the contribution of great international guests, private and institutional players, artists and entertainment celebrities, the Mainstage brought together all the main themes of the Festival, giving space to future trends and digital, technological and social innovation.


Check out the Mainstage program below!

Diversity & Inclusion

On this open stage  we will reflect together with experts, scholars and activists on how to foster the growth of a more inclusive environment, breaking down structural biases and understanding, instead, the real value of diversity.

Access to the open stage is possible with Full, Main and Basic offers.

SEOZoom

The stage dedicated to SEO features experts from the SEOZoom team, who tackle various angles of the complex subject of search engine optimisation. Each talk is supported by data, practical references and tested results, to always combine the right amount of theoretical advice and operational guidance suited to each type of site and context. Thanks to this training session, therefore, participants will experience a day of study and insight into SEO. Above all they will have the opportunity to get immediately applicable hints to improve the performance of their sites.

Access to the stage is possible with Full offer.

Digital Strategy

Case studies and working models, marketing and communication: in this stage we will start from paradigms to develop successful digital strategies!

Access to the stage is possible with Full offert.

Esports & Gaming

This open stage, in partnership with LEGA ESPORT, features talks on the present and future of the gaming and eSports business.

Access to the open stage is possible with Full, Main and Basic offers.
In partnership with
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Google Ads

The Google Ads stage, powered by SMCONNECT, hosts educational and vertical talks to explore the potential and different applications of this tool in depth.

Access to the stage is possible with a Full offer.
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Web Analytics

The stage dedicated to the processes of measuring, collecting and analyzing web data in order to optimize its use. Educational and vertical talks will examine new industry tools and trends for improving campaign reporting.

Access to the stage is possible with a Full offer.

Tech for Non Profit

The stage dedicated to the world of the Third Sector: non-profit organisations, institutions, volunteers and experts deliver training speeches on the latest innovations and trends aimed at promoting actions in support of a more equitable and inclusive society.

Access to the stage is possible with a Full offer.

Circular Economy

This open stage explores the circular economy's topic: from fashion to food, what can we do to respect the Planet?

Access to the open stage is possible with Full, Main and Basic offers.

Climate Change

Realised in partnership with WWF, on this open stage researchers, consultants and non-profit organisations will take turns to present the state of the art and the major implications of climate change, focusing on existing solutions and the main trends at national and global level.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
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Legal Tech

On this open stage, Italian and international speakers will discuss the main challenges of integrating technology into legal activities to protect both product developers and consumers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Startup Showcase

This open stage, powered by Grow by SAP on June 15, offers a unique showcase for startups and SMEs to exhibit their products and services in front of an audience of industry experts, entrepreneurs, investors and potential customers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
on June 15 powered by
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Cybersecurity

On this open stage, sponsored by Cy4gate, experts address the increasingly fundamental topic of cybersecurity with educational and vertical speeches.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
Sponsored by
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Email Marketing

The stage, sponsored by 4DEM, deals vertically with the world of email marketing, with training speeches to guide the audience through the main elements to build an effective strategy.

Access to the stage is possible with a Full offer.
Sponsored by
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Brand

On this stage, Italian and international speakers will deliver training and vertical speech on the world of Brand. Consumer relations, impact on the social context, vertical platforms, communities and much more!

Access to the stage is possible with a Full offer.

Brand & Lead Strategy

On this stage, training sessions and keynotes by industry experts are planned to deepen branding and lead generation topics.

Access to the stage is possible with a Full offer.

TikTok

This stage, in partnership with TikTok, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices will be used to develop strategies on TikTok.

Access to the stage is possible with a Full offer.
In partnership with
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Politics in Tech

Politics in Tech is one of the two open stages, within the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Accessibility

Realised in partnership with RAI Accessibilità, the talks on this open stage focus on the state of the art and the next developments in the combination of technology and accessibility.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
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Green Tech

The open stage where experts present new developments in green tech, explore existing technologies and analyse their effects on the environment and society.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Health Tech

In this stage the speakers will discuss with training speeches and case studies the future of healthcare. What will it achieve thanks to technological development? Which digital trends are most in vogue in recent years? What are the limits of traditional approaches?

Access to the stage is possible with a Full offer.

AI for Government

This open stage will host speakers discussing AI for government topics, exploring how artificial intelligence can enhance government operations and services.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Entrepreneurship

On this open stage, sponsored by Qonto, you can be inspired by entrepreneurial success stories, the efficient and creative use of today's digital tools and visions of the future! 

Access to the open stage is possible with the following offer types: Full, Main and Basic.
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Supercomputing for PMI

Supercomputing and Digital Transformation for SMEs: Opportunities offered by the EuroCC Italy Competence Center

The digital revolution is no longer reserved for the academic world or large industries, but it is also serving SMEs. This event will present real projects and examples of how small businesses have adopted innovative technologies to solve problems and be competitive. It will highlight how collaboration between the EuroCC Italy Competence Center and companies can lead to significant results in terms of innovation and growth. The EuroCC Italy Competence Center was established to support Italian companies in the immediate use of supercomputing, particularly for those who, due to small size or a lack of expert personnel, cannot afford a "traditional" HPC installation. We will also explore how the center provides support to businesses and public administration through training, consulting, and access to high-performance computing resources.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

The event will take place on the morning of June 16th, exact times will be announced soon.
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Social Advertising

In this stage, the speakers will discuss strategies, tactics, and best practices for leveraging social media advertising and effectively engaging with the audience.

Access to the stage is possible with a Full offer.
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Impact to Business

The open stage to discover how you can help improve the attractiveness and competitiveness of your area by designing actions with a positive impact. During the panels, you will hear the stories of those who are making a difference and have the opportunity to connect with the strategies of the most enterprising communities in the HUBitat Network, the initiative created to maximise the innovative potential of territories.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

UX

The User Experience stage, sponsored by Conflux, offers training and vertical presentations on the latest trends and best practices in design and usability.

Access to the stage is possible with a Full offer.

UI & Design

The UI Design stage offers educational and vertical speeches, held by industry experts, on subjects related to user interface design to create intuitive and user-friendly interfaces that facilitate the use of the product or service by users

Access to the stage is possible with a Full offer.
In partnership with
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Startup Stage

On this open stage, powered by IT.COM on 15 June and powered by Grow by SAP on 16 June, you will have the opportunity to listen to pitches from around 200 start-ups from the WMF (World Startup Festival) Startup Competition and ongoing scouting activities, participate in interactive Q&A sessions and make connections with entrepreneurs, investors and innovation professionals from all over the world.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
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Sport

This open stage is the epicenter of the convergence between the world of sports and new digital technologies. Industry experts will share the latest innovations and their experiences. Discover how digital integration is revolutionizing the way we practice, follow, and experience sports.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Digital Journalism

On this stage, journalists and experts in the field of information will address issues related to the use of media and the implications that new technologies have within the industry.

Access to thestage is possible with a Full offer.

AI Tools

This stage will feature speakers discussing AI tools and how businesses can utilize them to improve decision-making, automate processes, and enhance overall performance.

Access to the stage is possible with a Full offer.

Platform & Services

This stage will host speakers discussing various digital platforms and services and how businesses can leverage them to achieve their goals.

Access to the stage is possible with a Full offer.

Tech for Business

This stage will host speakers discussing the latest technological advancements in various industries and how businesses can adopt them to improve operations, efficiency, and innovation.

Access to the stage is possible with a Full offer.

Digital Tools

This stage will feature speakers discussing various digital tools and technologies, such as augmented reality, virtual reality, and chatbots, and how businesses can use them to enhance customer experiences and engagement.

Access to the stage is possible with a Full offer.

E-Commerce Kit

This stage will feature speakers discussing strategies and tools to help businesses succeed in e-commerce, including tips for driving sales, optimizing user experience, and utilizing effective marketing techniques.

Access to the stage is possible with a Full offer.

Innovation Film Fest

The programme and speakers of this open stage will be announced soon: follow us on our channels and stay updated to find out the latest news on the training programme of WMF - We Make Future, International Trade Fair and Festival on Tech and Digital Innovation!

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Cooperative Ecosystem

The 'Cooperative Ecosystem' space features some of the different realities that make up the Italian cooperative system.

Legacoop (an organisation representing and safeguarding cooperation), Coopfond (a mutual fund for the promotion and development of cooperatives), Fondazione PICO (Digital Innovation Hub for cooperative digital transformation) and a number of cooperative enterprises from different parts of the country will present their activities and engage in dialogue with the public and visitors during the three days of "We Make Future 2023". 
Among the many meetings that will be hosted in the space dedicated to the Italian cooperative ecosystem, the National Meeting of Italian cooperative start-ups "Coopstartup" is scheduled for 16 June.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Masterclass

Workshops and meetings for practical purposes on topics such as AI, Advertising and Web Marketing with opportunities for face-to-face discussions with expert speakers in the mentioned fields. These two-hour courses are intended for a maximum of 25 people and it will be necessary to register to reserve your place and participation by paying an extra price over the ticket already purchased to attend WMF. 


The proceeds from the Masterclass fees will be entirely donated to the fundraising campaign for the Emilia Romagna region in response to the climate emergency.

Space Economy

Within the Spring of Space Innovation Fest the open stage Space Economy will host international speakers from the industrial, business, financial and institutional world who will discuss the challenges of space innovation, both downstream and upstream, and will present their success stories to understand and create synergies in the future of the New Space Economy!

Access to the open stage is possible with the following offer types: Full, Main and Basic.
powered by Fondazione Amaldi

Movie Area

Within this area you can view the short film finalists selected by the WMF Call for Short Films and other extra content. Some screenings will be screened with audio description, subtitles and LIS in clear.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

International Startup Showcase

On this open stage you will have the opportunity to listen to international startup pitches from the WMF International Road Show and learn about the innovative ideas developed by the young people who took part in the WMF Startup Competition Young. And that's not all!

Access to the open stage is possible with the following ticket types: Full Ticket, Mainstage Ticket and Fair Ticket.

OVHcloud & Seedble Arena

Open Arena, a Planet populated by start-ups and companies, venture capitalists and innovation players who will discuss open innovation, cloud and business acceleration trends.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Creators Live

During the WMF, creators will have the opportunity to use this space - located in Hall C5 - to go live on their channels and chat with other guests. It will also be a wonderful opportunity to interact directly with the community!

B2B & Speed Meetings

Within the Exhibition Area of WMF - We Make Future, dedicated spaces will be set up for B2B meetings, informal speed meetings, job placement: all very important opportunities for networking and broadening your horizons. Below you can find the schedule of availability for the various spaces and the timing of speed meetings during the three days.

There are no sessions in the selected stage on this day.

Session for 15 june

15 june
12:40 - 13:00
AI Marketing & Plenary
English

Generative AI Changes Everything

Over the past few years, rapid advances have created a new type of Artificial Intelligence: Generative AI. Generative AI produces novel text, images, music, and soHware by analyzing enormous collections of digitized material. Generative AI will change the way we live, work, play, express ourselves, persuade each other, seek a mate, educate our young, and care for our elderly. It will also upend our labor markets, reshuffle the social order, and strain both private and public institutions. This talk will explain how this new technology works and how it will impact human society
Kaplan
Jerry Kaplan
   
Scientist, AI Expert, Silicon Valley Pioneer & Tablet Inventor   
15 june
14:00 - 14:20
AI Marketing & Plenary

AI for Good: Supercomputing at the Service of Artistic Experimentation to Address Social Challenges

Federico Bomba
Nicoletta Tranquillo
Antonella Guidazzoli
Federico Bomba
Director   
Sineglossa, co-founder and art director / UNIBZ Researcher   
Nicoletta Tranquillo
Cofinder   
Art & sustainability director @kilowatt   
Antonella Guidazzoli
Head of Visual Information Lab @CINECA   
15 june
16:20 - 16:40
AI Marketing & Plenary

Synthetic data for responsible innovation

We often hear about responsible innovation, but what does that actually mean in practice? On a broad level, it means three things when you innovate: you want to respect the rule of law, do no harm, and you want it to do good. When we talk about innovating with powerful AI technologies, these concepts are often related to data privacy, and protection, ethics and bias, as well as the digital divide in making use of these technologies. We all know that economies and societies can benefits massively from AI when used responsibly. However, balancing the act of working responsibly while harnessing tech requires new ways of thinking and working. One of such emerging paradigm shifts is driven by Synthetic Data. In this talk Shalini will introduce how synthetic data is already changing the way companies are thinking about responsible innovation with a focus on privacy preservation, data quality and ethics, eliminating data scarcity and cutting costs in utilizing AI.
Shalini Kurapati
Shalini Kurapati
Co-founder and CEO   
Clearbox AI   
15 june
17:20 - 17:40
AI Marketing & Plenary

The Quantum Computer: From Vision to Reality

In the last century, the laws of quantum mechanics were discovered. Their application gave rise to what we now call the "first quantum revolution," which has given humanity technologies such as lasers, transistors, and GPS. Today, we are on the brink of a "second quantum revolution": in particular, new computers are emerging that are capable of harnessing these laws to increase their computing power. In this talk, we will discuss the evolution of quantum computers.
Christian Fiori
Christian Fiori
Quantum Computing Specialist at CINECA   
15 june
17:40 - 18:00
AI Marketing & Plenary

Applications of Quantum Computing

Quantum computers represent a fundamentally new paradigm for information processing. In the not-too-distant future, they could play an essential role in tackling problems of great interest to all of humanity in fields such as cybersecurity, materials science, pharmaceuticals, machine learning, and optimization.
Riccardo Mengoni
Riccardo Mengoni
Quantum Computing Specialist @Cineca   
15 june
18:20 - 18:40
AI Marketing & Plenary

Federated Learning: AI training while respecting sensitive data

Walter Riviera
Walter Riviera
AI Tech Lead EMEA    
COE Intel   
15 june
18:40 - 19:00
AI Marketing & Plenary

The Impact of AI in Digital Marketing

How should marketing departments and agencies structure themselves in the near future? What can we expect in the coming months? Without a crystal ball, 20 minutes of insights and considerations to try to surf yet another big wave and continue to drive change for the companies we work for
Marco Quadrella
Marco Quadrella
COO Consulting   
Search On Media Group   

Session for 16 june

16 june
09:20 - 09:40
AI Marketing & Plenary

The End is Beginning: how humanity will soon merge with AI and rise into a self-redesigning super being that transcends reality as we know it

As AI capabilities accelerate, with almost daily breakthroughs, we must face profound implications to humanity's future. Many experts worry about existential risks, but even contructive, hopeful futures could tansform the trajectory of human evolution. AI, bioscience, information sciences, intertwine with the potential for merging our very biology with artificial intelligence so that we may become a self-redesigning super being, changing humanity forever. Drawing on his extensive research in the fields of robotics, artificial intelligence, and cognitive science, Dr. Hanson discusses the current state of AI and its potential to transform our world in ways that were previously unimaginable. He argues that the convergence of human and machine intelligence may be both inevitable and the only solution to anthropogenic existential risks. As we converge with our AI, we may grow into a spiralling, self-reinventing asymptote of superbenificial superintelligence, wherein the resulting entity may be capable of transcending reality as we know it, opening up new frontiers of possibility and pushing the boundaries of what it means to be human. Join Dr. Hanson's talk for a fascinating glimpse into the future of humanity and the profound changes that may just beginning to unfold.
Hanson
David Hanson
   
Founder & CEO at Hanson Robotics    
16 june
09:40 - 10:00
AI Marketing & Plenary
English

The Rise of Broad AI - Intelligence as a Utility

Embark on a journey of discovery with the advent of new prompt-driven AI - your ultimate guide and companion. Imagine the possibilities - Automated administration, incredible new immersive narrative experiences, robots that fold laundry at your command, and even neural networks in a bucket of water. With the revolutionary implications of AI in many sectors of our economy, we are presented with both challenges and unparalleled opportunities. Join the conversation as we navigate the uncharted waters of our respective disciplines and discover the beauty of making the complex simple through AI.
Watson
Nell Watson
   
IEEE AI Ethics Maestro   
16 june
10:20 - 10:40
AI Marketing & Plenary

The new inflationary era of generative AI.

We are entering the new inflationary era of generative artificial intelligence. From machine-generated text to synthetic images to autonomous agents, the cultural and strategic horizon opened up by the development of artificial intelligence is now generative in nature (no longer just extractive and predictive). This is an epochal, not episodic, shift in our civilization towards new paradigms of production, organization, and communication. We will explore these new "uncanny" (both sexy and risky) valleys between philosophy, engineering, economics, and the world.
Accoto
Cosimo Accoto
   
Research Affiliate & Fellow @ MIT and Adjunct Professor @ UNIMORE   
16 june
10:40 - 11:00
AI Marketing & Plenary

From Artificial Intelligence to Artificial Communication

Today's machine learning algorithms process data and handle information radically differently from the human mind: this difference is not a weakness, but the reason for the success of these technologies. Advanced algorithms have not learned to become intelligent, but to do something else that humans do on the basis of intelligence: they have learned to participate in communication, as Esposito explains in his book "Artificial Communication" (Bocconi University Press).
Elena Esposito
Elena Esposito
Professor   
University of Bologna   
16 june
13:20 - 13:40
AI Marketing & Plenary
English

How to leverage Machine learning & AI for your small business

Today, your small business has the potential to achieve unprecedented results with a limited amount of resources thanks to the vast amount of data available along with the rise of intelligent machines… From launching successful products that meet your customers' needs to generating leads on autopilot, streamlining your customer service and creating smart marketing campaigns.  The benefits of artificial intelligence for business are widely debated. However, the way to implement such tools and measure their efficiency remains often perceived by many small business owners as an unsurmountable and complex process.  Join this session and I will share with you our step-by-step approach to start leveraging AI in your small business. We will explore the 'dos and don'ts' while deploying an AI strategy in your organization and how to measure its effectiveness.
Maria Yolanda Bilé Nlang
Maria Yolanda Bilé Nlang
Data scientist & Conversational AI Engineer   
Brise   
16 june
13:40 - 14:00
AI Marketing & Plenary

Hallucinations and fact checking in language models

In language models such as ChatGPT and GPT-4 a very interesting phenomenon occurs: hallucination, i.e. the tendency to generate incorrect statements. In this talk we will explore this fascinating topic and find out how to mitigate hallucinations using effective 'fact-checking' mechanisms and increase the reliability of AI.
Alessio Nittoli
Alessio Nittoli
Founder @NeuralText   
16 june
14:20 - 14:40
AI Marketing & Plenary

A journey into the future with generative AI: key concepts, potentials and dangers

The discussion on generative AI continues to be 'hot' and we are inundated with a constant stream of novelties that change scenarios rapidly and profoundly. On the one hand millions of users who are 'playing' with ChatGPT unaware of the nature of the tool, on the other solutions that can transform companies and the scientific world. What will we need to manage the ever-increasing potential of these means, but also the risks involved? We are going on a journey that aims to increase awareness and understanding of all this.
Alessio Pomaro
Alessio Pomaro
Head of AI   
Search On Media Group   
16 june
14:40 - 15:00
AI Marketing & Plenary

Weather and new technologies, allies to address climate change

How is our country preparing to deal with climate change? How do we manage the huge amount of weather and climate data collected through a wide variety of tools (sensor satellites, monitoring instruments)? What answers do science and technology enable to the needs of planning and prevention during weather warnings and extreme weather events? Why is it important to effectively communicate the climate crisis? During the workshop we will look at the alliance between weather and technology, an increasingly cross-cutting issue between research, PA and institutions, citizens and businesses.
Cacciamani
Claudia Adamo
Scipione
Carlo Cacciamani
   
ItaliaMeteo Agency Director   
Claudia Adamo
Head of meteorologist @RAI Meteo    
Gabriella Scipione
   
Head of Data Management and Analytics area, Cineca HPC Department   
16 june
17:20 - 17:40
AI Marketing & Plenary

E-commerce challenges in the world of Artificial Intelligence and Google

The developments of the last few months are showing a trend that has been predicted for a while but is about to explode: few ecommerce companies are ready for the AI Transformation, and they will be in big trouble as soon as AI Native E-commerce arrives.Find out what you need to make e-commerce ready for the challenges of the coming years.
Giorgio Taverniti
Giorgio Taverniti
Tech Educator   
Search On Media Group   
16 june
17:40 - 18:00
AI Marketing & Plenary

When the clothes make the AI monk

It was reported in newspapers all over the world. Artificial intelligence has brought Padre Pio back to life with a chat where you can ask him questions and pray together. Of course, it's not really Padre Pio, but a very special form of artificial intelligence and its encounter with delicate and human themes such as prayer, faith, and religion. However, what makes this case interesting is the secret behind its success, which is something that concerns any digital or AI project that you will undertake. Because it was not a miracle, but rather specific choices that were made. Do you want to find out what they are? Join the discussion.
Fabio Salvatore
Angelo Bottone
Fabio Salvatore
Fundraiser & Co-Founder   
ImpactOn   
Angelo Bottone
Head of Growth @ImpactOn   

Session for 17 june

17 june
09:20 - 09:40
AI Marketing & Plenary

AI: La minaccia fantasma nell'advertising digitale

Perché i manager delle aziende non possono arrivare tardi all’appuntamento con l’AI nel mondo dell’Advertising Online
Gabriele Benedetti
Gabriele Benedetti
Digital Marketing Expert @Search On Media Group   
17 june
09:40 - 10:00
AI Marketing & Plenary

Do AIs know how to drive? Yes, but not as you think...

What does "autonomous driving" mean? What does artificial intelligence have to do with the concepts of autonomous driving and smart cities? (Yes, the two themes are closely related.) Hundreds of articles, videos, and TV programs explain how an AI can drive your car, but no one explains whether it makes sense for an AI to drive your car! Obviously, there is no simple answer. Designing a car is a truly complex process, and a small error can cause accidents and deaths. If you think about it, AI is not really the technology you want behind the wheel! Several times, throughout my career, I have been asked, "But would you get in that car?" Well, I have given myself the answer, but I don't know if you want to hear it...
Paolo Burgio
Paolo Burgio
Assistant professor at University of Modena and Reggio Emilia, Innovation Manager and co-founder at Hipert srl   
17 june
10:20 - 10:40
AI Marketing & Plenary

All you need is context: how to generate content from your knowledge base

In this talk, we will explore how companies can harness the power of large language models to generate personalized and high-quality content based on their corporate knowledge base. The presentation will provide an in-depth analysis of the techniques, methodologies, and challenges involved in using cutting-edge artificial intelligence technologies to create effective and engaging content. During the session, we will cover the following topics: Introduction to large language models and their potential for content generation. Illustration of the differences between current models and models available just a few years ago, and how these improvements translate into real-world impact for businesses. Techniques for training and customizing large language models based on a company's specific knowledge base. Strategies for ensuring relevant and accurate content that reflects the company's identity and values. Approaches for effectively integrating large language models into existing content creation and management processes. Analysis of the ethical and legal challenges that arise from using these models and how to address them responsibly.
Paolo Dello Vicario
Paolo Dello Vicario
CEO   
ByTek   
17 june
10:40 - 11:00
AI Marketing & Plenary
English

AI Best Practices: Building AI Solutions For Your Business

We’re lucky to live in an era where we can all supercharge our businesses with the power of AI. However, onboarding generative AI, chatbots and robotics and other such solutions into your business brings a fresh set of challenges.  In this session we will explore a list of best practices that Johan gathered through his recent projects of building and deploying AI solutions.  If you are looking for practical tips and tricks for incorporating AI in your business then this is the session for you.
Zammit
Johan Zammit
   
Founder & CEO at Smart Studios   
17 june
13:40 - 14:00
AI Marketing & Plenary
English

Towards an AI-First Marketing

According to Gartner, by 2025, companies that use AI-based algorithms for marketing will shift 75% of their staff from operational tasks to strategic activities, automating a significant portion of their production. The keywords will be AI-first, loyalty, and personalization, with a focus on acquiring first-party data and creating engaging, hyper-personalized experiences using generative AI tools. During this session, we will explore common use cases of AI and machine learning, potential applications in the near future, and how to adopt an AI-first marketing approach. We will discuss the necessary steps and skills to maximize the benefits of AI-based tools both now and in the future.
Luisella Giani
Luisella Giani
Esperta di AI & Digital Trasfomation @ Avanade   
17 june
14:00 - 14:20
AI Marketing & Plenary
English

Piloting AI for Marketers: How to Get Started with Artificial Intelligence

How do you get started with artificial intelligence? The short answer is quick-win pilot projects with narrowly defined use cases and high probabilities of success. That's how you build executive support for the longer-term vision and transformation.  Hundreds of activities that marketers perform every day will be intelligently automated to some degree in the near future. Discover a practical framework to piloting AI that makes it approachable and actionable for marketers at all levels.
Roetzer
Paul Roetzer
   
Founder & CEO, Marketing AI Institute   
17 june
14:40 - 15:00
AI Marketing & Plenary
English

Explanation to ML models

AI algorithms often operate as "black boxes" that take input and provide output with no way to understand their inner workings. The goal of explainable AI is to make the rationale behind the output of an algorithm understandable by humans. I will talk about how machine learning model results can be interpreted and explained. The discussion will be around methods used for explanation e.g. SHAP values etc. and how to interpret them. This will cover the working of the model explanations along with a short demo.
Shalvi Mahajan
Shalvi Mahajan
AI scientist   
SAP SE   
17 june
15:00 - 15:20
AI Marketing & Plenary

The Artificial Intelligence that erases war

What would happen if we asked an Artificial Intelligence to think of a future without war, starting from the words of Gino Strada? A meeting to deepen the ethical dilemmas, reflections, and work behind the latest campaign of EMERGENCY and Ogilvy created to stimulate debate on the urgent need to build a world without war.
Emanuele Rossini
Carola Bracci
Emanuele Rossini
Head of Digital   
EMERGENCY   
Carola Bracci
Head of Social   
Ogilvy Italia