Content Creators

The WMF education program 2023

AI Marketing & Plenary

The AI Marketing & Plenary stage, part of the WMF's AI Global Summit event, offers talks on the application of marketing in the field of artificial intelligence and insights on AI by top Italian and international experts in the industry. 

Access to the stage is possible with Full offert.

AI for PMI

The open stage AI for PMI,  part of the WMF's AI Global Summit event, offers talks on the application of artificial intelligence for small and medium-sized businesses. 

Access to the open stage is possible with Full, Main and Basic offers.
Powered by
Logo Collaborazione

AI for Education

The open stage Ai for Education, part of the WMF's AI Global Summit event, offers talks on the potential of artificial intelligence in the field of education and teaching. 

Access to the open stage is possible with Full, Main and Basic offers.

AI for Work

The open stage Ai for Work, part of the WMF's AI Global Summit event, offers talks on the impact and use of artificial intelligence in the filed of work.

Access to the open stage is possible with Full, Main and Basic offers.

Start the Future

The open stage Start the Future offers keynote speeches, panels, and interviews with experts from around the world on the new trends and latest developments in the field of technology and digital innovation.

Access to the open stage is possible with Full, Main and Basic offers.

Blockchain & Crypto

The stage Blockchain & Crypto features leading experts discussing prospects, applications and limitations of the Blockchain and Bitcoin world.

Access to the stage is possible with the Full offer.

Content Creators

The open stage Content Creators is part of WMF's Creators Fest, an event for which Show Reel Media Group is the main partner. Here, the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation and their communities. 

Access to the open stage is possible with Full, Main and Basic offers.
In partnership with
Logo Collaborazione

Web 3

On the stage Web 3 experts will discuss the Web 3 paradigm and new digital services resulting from the decentralization of the Internet: Metaverse, NFT, VR, and more.

Access to the stage is possible with a Full offert.

Coding

The stage Coding offers educational and vertical speeches on computer programming.

Access to the stage is possible with a Full offer.

Content Marketing

On the stage Content Marketing, industry experts offer educational speeches on new engagement techniques and strategies for creating and sharing valuable content for your community and new target audiences.

Access to the stage is possible with a Full offer.

Advertising

The Advertising stage, sponsored by SMConnect, is the perfect place to discover new trends and the best practices in digital advertising. Industry experts will provide interesting insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.

Access to the stage is possible with a Full offer.
Powered by
Logo Collaborazione

Social Media Strategies

The stage Social Media Strategies, powered by SMS, features educational speeches on the strategies to be implemented to measure and optimize performance through social media.

Access to the stage is possible with a Full offer.
Powered by
Logo Collaborazione

E-commerce

As part of E-commerce Festival, the stage dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.

Access to the stage is possible with a Full offer.
As part of
Logo Collaborazione

Tourism & Travel

As part of the Digital Tourism Festival of WMF, the stage offers educational and vertical talks on innovations in the tourism sector and digital integrations to optimise supply in an international market.

Access to the stage is possible with a Full offer.

SEO

On this stage, powered by SM CONNECT, industry experts will cover the most technical and advanced areas of SEO. Educational and vertical speeches, and case studies to deepen the tools and strategies shaping the entire digital industry.

Access to the stage is possible with a Full offer.
Powered by
Logo Collaborazione

Robotics

The open stage Robotics features speeches related to the ways robotics will develop and connect with our daily life.

Access to the open stage is possible with: Full, Main and Basic offers.

Ethics, Media & Information

On this open stage, journalists, activists and experts in the field of information will address issues related to the use of media and the implications of new technologies on society. 

Access to the open stage is possible with Full, Main and Basic offers.

Future of Open Innovation & VC

The international stage where top entrepreneurs, investors, and corporate innovators discuss key success factors for startups, such as investment trends, open innovation, and local ecosystems. The event provides networking and collaboration opportunities with startups, investors, and industry experts. Join if you're a startup founder, investor, or corporate innovator!

Access to the open stage is possible with Full, Main and Basic offers.

Innovation Policies

Innovation Policies is one of the two open stages, inside the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.

Access to the open stage is possible with Full, Main and Basic offers.

Book Presentation

The open stage Book Presentation, part of the WMF's Book Fair, Interviews, is dedicated to talks, book presentations and interviews on the most important innovations in the publishing industry. Authors will discuss topics related to digital, sustainability and innovation and social impact..

L'accesso all'open stage is possible with Full, Main and Basic offers.

Work, HR & Digital Skills

On this open stage, experts, HR managers, and work consultants, both Italian and international, will discuss the latest industry news and present trends and possible future scenarios related to the world of work.

L'accesso all'open stage is possible with Full, Main and Basic offers.

Mainstage

The last edition of WMF - We Make Future, International Fair and Festival on Technological and Digital Innovation, was held at the Rimini Exhibition Center from June 15 to 17, 2023.


On the Mainstage there were Inspirational Talks, Educational Moments, Live Concerts, the final of the Startup Competition, debates and various show and entertainment events. Thanks to the contribution of great international guests, private and institutional players, artists and entertainment celebrities, the Mainstage brought together all the main themes of the Festival, giving space to future trends and digital, technological and social innovation.


Check out the Mainstage program below!

Diversity & Inclusion

On this open stage  we will reflect together with experts, scholars and activists on how to foster the growth of a more inclusive environment, breaking down structural biases and understanding, instead, the real value of diversity.

Access to the open stage is possible with Full, Main and Basic offers.

SEOZoom

The stage dedicated to SEO features experts from the SEOZoom team, who tackle various angles of the complex subject of search engine optimisation. Each talk is supported by data, practical references and tested results, to always combine the right amount of theoretical advice and operational guidance suited to each type of site and context. Thanks to this training session, therefore, participants will experience a day of study and insight into SEO. Above all they will have the opportunity to get immediately applicable hints to improve the performance of their sites.

Access to the stage is possible with Full offer.

Digital Strategy

Case studies and working models, marketing and communication: in this stage we will start from paradigms to develop successful digital strategies!

Access to the stage is possible with Full offert.

Esports & Gaming

This open stage, in partnership with LEGA ESPORT, features talks on the present and future of the gaming and eSports business.

Access to the open stage is possible with Full, Main and Basic offers.
In partnership with
Logo Collaborazione

Google Ads

The Google Ads stage, powered by SMCONNECT, hosts educational and vertical talks to explore the potential and different applications of this tool in depth.

Access to the stage is possible with a Full offer.
Powered by
Logo Collaborazione

Web Analytics

The stage dedicated to the processes of measuring, collecting and analyzing web data in order to optimize its use. Educational and vertical talks will examine new industry tools and trends for improving campaign reporting.

Access to the stage is possible with a Full offer.

Tech for Non Profit

The stage dedicated to the world of the Third Sector: non-profit organisations, institutions, volunteers and experts deliver training speeches on the latest innovations and trends aimed at promoting actions in support of a more equitable and inclusive society.

Access to the stage is possible with a Full offer.

Circular Economy

This open stage explores the circular economy's topic: from fashion to food, what can we do to respect the Planet?

Access to the open stage is possible with Full, Main and Basic offers.

Climate Change

Realised in partnership with WWF, on this open stage researchers, consultants and non-profit organisations will take turns to present the state of the art and the major implications of climate change, focusing on existing solutions and the main trends at national and global level.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
In partnership with
Logo Collaborazione

Legal Tech

On this open stage, Italian and international speakers will discuss the main challenges of integrating technology into legal activities to protect both product developers and consumers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Startup Showcase

This open stage, powered by Grow by SAP on June 15, offers a unique showcase for startups and SMEs to exhibit their products and services in front of an audience of industry experts, entrepreneurs, investors and potential customers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
on June 15 powered by
Logo Collaborazione

Cybersecurity

On this open stage, sponsored by Cy4gate, experts address the increasingly fundamental topic of cybersecurity with educational and vertical speeches.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
Sponsored by
Logo Collaborazione

Email Marketing

The stage, sponsored by 4DEM, deals vertically with the world of email marketing, with training speeches to guide the audience through the main elements to build an effective strategy.

Access to the stage is possible with a Full offer.
Sponsored by
Logo Collaborazione

Brand

On this stage, Italian and international speakers will deliver training and vertical speech on the world of Brand. Consumer relations, impact on the social context, vertical platforms, communities and much more!

Access to the stage is possible with a Full offer.

Brand & Lead Strategy

On this stage, training sessions and keynotes by industry experts are planned to deepen branding and lead generation topics.

Access to the stage is possible with a Full offer.

TikTok

This stage, in partnership with TikTok, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices will be used to develop strategies on TikTok.

Access to the stage is possible with a Full offer.
In partnership with
Logo Collaborazione

Politics in Tech

Politics in Tech is one of the two open stages, within the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Accessibility

Realised in partnership with RAI Accessibilità, the talks on this open stage focus on the state of the art and the next developments in the combination of technology and accessibility.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
In partnership with
Logo Collaborazione

Green Tech

The open stage where experts present new developments in green tech, explore existing technologies and analyse their effects on the environment and society.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Health Tech

In this stage the speakers will discuss with training speeches and case studies the future of healthcare. What will it achieve thanks to technological development? Which digital trends are most in vogue in recent years? What are the limits of traditional approaches?

Access to the stage is possible with a Full offer.

AI for Government

This open stage will host speakers discussing AI for government topics, exploring how artificial intelligence can enhance government operations and services.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Entrepreneurship

On this open stage, sponsored by Qonto, you can be inspired by entrepreneurial success stories, the efficient and creative use of today's digital tools and visions of the future! 

Access to the open stage is possible with the following offer types: Full, Main and Basic.
Sponsored by
Logo Collaborazione

Supercomputing for PMI

Supercomputing and Digital Transformation for SMEs: Opportunities offered by the EuroCC Italy Competence Center

The digital revolution is no longer reserved for the academic world or large industries, but it is also serving SMEs. This event will present real projects and examples of how small businesses have adopted innovative technologies to solve problems and be competitive. It will highlight how collaboration between the EuroCC Italy Competence Center and companies can lead to significant results in terms of innovation and growth. The EuroCC Italy Competence Center was established to support Italian companies in the immediate use of supercomputing, particularly for those who, due to small size or a lack of expert personnel, cannot afford a "traditional" HPC installation. We will also explore how the center provides support to businesses and public administration through training, consulting, and access to high-performance computing resources.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

The event will take place on the morning of June 16th, exact times will be announced soon.
Powered by
Logo Collaborazione

Social Advertising

In this stage, the speakers will discuss strategies, tactics, and best practices for leveraging social media advertising and effectively engaging with the audience.

Access to the stage is possible with a Full offer.
powered by
Logo Collaborazione

Impact to Business

The open stage to discover how you can help improve the attractiveness and competitiveness of your area by designing actions with a positive impact. During the panels, you will hear the stories of those who are making a difference and have the opportunity to connect with the strategies of the most enterprising communities in the HUBitat Network, the initiative created to maximise the innovative potential of territories.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

UX

The User Experience stage, sponsored by Conflux, offers training and vertical presentations on the latest trends and best practices in design and usability.

Access to the stage is possible with a Full offer.

UI & Design

The UI Design stage offers educational and vertical speeches, held by industry experts, on subjects related to user interface design to create intuitive and user-friendly interfaces that facilitate the use of the product or service by users

Access to the stage is possible with a Full offer.
In partnership with
Logo Collaborazione

Startup Stage

On this open stage, powered by IT.COM on 15 June and powered by Grow by SAP on 16 June, you will have the opportunity to listen to pitches from around 200 start-ups from the WMF (World Startup Festival) Startup Competition and ongoing scouting activities, participate in interactive Q&A sessions and make connections with entrepreneurs, investors and innovation professionals from all over the world.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
Powered by
Logo Collaborazione

Sport

This open stage is the epicenter of the convergence between the world of sports and new digital technologies. Industry experts will share the latest innovations and their experiences. Discover how digital integration is revolutionizing the way we practice, follow, and experience sports.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Digital Journalism

On this stage, journalists and experts in the field of information will address issues related to the use of media and the implications that new technologies have within the industry.

Access to thestage is possible with a Full offer.

AI Tools

This stage will feature speakers discussing AI tools and how businesses can utilize them to improve decision-making, automate processes, and enhance overall performance.

Access to the stage is possible with a Full offer.

Platform & Services

This stage will host speakers discussing various digital platforms and services and how businesses can leverage them to achieve their goals.

Access to the stage is possible with a Full offer.

Tech for Business

This stage will host speakers discussing the latest technological advancements in various industries and how businesses can adopt them to improve operations, efficiency, and innovation.

Access to the stage is possible with a Full offer.

Digital Tools

This stage will feature speakers discussing various digital tools and technologies, such as augmented reality, virtual reality, and chatbots, and how businesses can use them to enhance customer experiences and engagement.

Access to the stage is possible with a Full offer.

E-Commerce Kit

This stage will feature speakers discussing strategies and tools to help businesses succeed in e-commerce, including tips for driving sales, optimizing user experience, and utilizing effective marketing techniques.

Access to the stage is possible with a Full offer.

Innovation Film Fest

The programme and speakers of this open stage will be announced soon: follow us on our channels and stay updated to find out the latest news on the training programme of WMF - We Make Future, International Trade Fair and Festival on Tech and Digital Innovation!

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Cooperative Ecosystem

The 'Cooperative Ecosystem' space features some of the different realities that make up the Italian cooperative system.

Legacoop (an organisation representing and safeguarding cooperation), Coopfond (a mutual fund for the promotion and development of cooperatives), Fondazione PICO (Digital Innovation Hub for cooperative digital transformation) and a number of cooperative enterprises from different parts of the country will present their activities and engage in dialogue with the public and visitors during the three days of "We Make Future 2023". 
Among the many meetings that will be hosted in the space dedicated to the Italian cooperative ecosystem, the National Meeting of Italian cooperative start-ups "Coopstartup" is scheduled for 16 June.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Masterclass

Workshops and meetings for practical purposes on topics such as AI, Advertising and Web Marketing with opportunities for face-to-face discussions with expert speakers in the mentioned fields. These two-hour courses are intended for a maximum of 25 people and it will be necessary to register to reserve your place and participation by paying an extra price over the ticket already purchased to attend WMF. 


The proceeds from the Masterclass fees will be entirely donated to the fundraising campaign for the Emilia Romagna region in response to the climate emergency.

Space Economy

Within the Spring of Space Innovation Fest the open stage Space Economy will host international speakers from the industrial, business, financial and institutional world who will discuss the challenges of space innovation, both downstream and upstream, and will present their success stories to understand and create synergies in the future of the New Space Economy!

Access to the open stage is possible with the following offer types: Full, Main and Basic.
powered by Fondazione Amaldi

Movie Area

Within this area you can view the short film finalists selected by the WMF Call for Short Films and other extra content. Some screenings will be screened with audio description, subtitles and LIS in clear.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

International Startup Showcase

On this open stage you will have the opportunity to listen to international startup pitches from the WMF International Road Show and learn about the innovative ideas developed by the young people who took part in the WMF Startup Competition Young. And that's not all!

Access to the open stage is possible with the following ticket types: Full Ticket, Mainstage Ticket and Fair Ticket.

OVHcloud & Seedble Arena

Open Arena, a Planet populated by start-ups and companies, venture capitalists and innovation players who will discuss open innovation, cloud and business acceleration trends.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Creators Live

During the WMF, creators will have the opportunity to use this space - located in Hall C5 - to go live on their channels and chat with other guests. It will also be a wonderful opportunity to interact directly with the community!

B2B & Speed Meetings

Within the Exhibition Area of WMF - We Make Future, dedicated spaces will be set up for B2B meetings, informal speed meetings, job placement: all very important opportunities for networking and broadening your horizons. Below you can find the schedule of availability for the various spaces and the timing of speed meetings during the three days.

There are no sessions in the selected stage on this day.

Session for 15 june

15 june
12:20 - 12:30
Content Creators

Creator Stage: taglio del nastro!

Luca Leoni
Luca Leoni
CEO @SHOW REEL MEDIA GROUP   
15 june
12:40 - 13:00
Content Creators

Being a Content Creator in 2023

Now more than ever, being a content creator can be a real job. Two factors have made this change possible: the opportunities offered by the many platforms in circulation and the unprecedented number of users present on social media. At the same time, technological barriers have been broken down, allowing anyone to be a content creator. In this talk, I would like to provide an overview of the current content creation landscape, discuss the important mindset shift necessary to make this your livelihood, and explore the monetization opportunities that creators often overlook.
Raffaele Gaito
Raffaele Gaito
Founder @ ia360.academy   
15 june
13:00 - 13:20
Content Creators

Content Repurposing: How to Seamlessly Integrate Your Website and YouTube

Many creators invest a significant amount of their time and resources in creating high-quality video content for YouTube or other social media platforms. As a result, the importance of having a website has diminished, as it is considered a less effective means of communication, being based on written words. While this is true to some extent, a website also has functions that cannot be replaced by video, especially when it comes to conversions of any kind. That's why it's important to integrate YouTube and your website. In this case study, we will explain how to do it efficiently.
Marcello Chiapponi
Marcello Chiapponi
President   
Physical therapist @L'Altra Riabilitazione   
15 june
13:40 - 14:00
Content Creators

Youtube Shorts: il lato breve di Youtube

YouTube Shorts è un ecosistema in crescita fatto di trend, nuove uscite musicali, scherzi, gameplay e video GRWM. Grazie alla connessione con il mondo di Youtube, Shorts si è trasformato in una piattaforma di discovery per la Generazione Z e non solo, stimolando la curiosità con frammenti, anteprime e trailer di video più lunghi. Scopri il potere di funzionalità come "Clip", che consente ai creatori di tagliare fino a 60 secondi di contenuto dai loro video più lunghi, creando Shorts che attraggono e coinvolgono nuovi spettatori. O funzioni come "Cut" e "Green Screen", grazie alle quali i creator possono coinvolgere il loro pubblico a un livello ancora più profondo, fatto di interazioni autentiche ed esperienze condivise. Insieme, vedremo come YouTube Shorts sta ridefinendo l'esperienza di fruizione dei contenuti e favorendo legami ancora più forti tra creator e iscritti.
Adrian Sordi
Adrian Sordi
Youtube Shorts, Culture and Trends, EMEA   
Internet Culture & Trends, Youtube Shorts EMEA   
15 june
14:00 - 14:20
Content Creators

From "Behind the Scenes" to "Behind the Screen": The New Role of Talent Managers

The emergence of the Creator Economy as an industry has brought with it the generation of new professional figures and new working methodologies, able to meet the needs of such a fluid and new market. Among the many, the role of talent manager is not the most innovative in itself, but it is perhaps the one that has had to modify and diversify its nature the most in terms of skills, vision, and approach.
Cicchetti
Serena Cicchetti
   
Head of Talent Management at Show Reel Factory   
15 june
16:10 - 16:50
Content Creators

In Italy, Cuisine is a Serious Matter

What does it mean to make traditional cuisine accessible through social media in a world where the concept of "my mom does it better" reigns and substitutions in the kitchen are still considered a gastronomic blasphemy? Let's reflect on how the food market on social networks has evolved and where we are today.
Rubaltelli
Campagna
Cicchetti
LuCake
   
Content Creator   
Eleonora Rubaltelli
   
Food Blogger   
Davide Campagna
   
Founder della Cotto Al Dente Community   
Serena Cicchetti
   
Head of Talent Management at Show Reel Factory   
15 june
16:50 - 17:10
Content Creators

From 0 to Legolize: The Story of a Community of Over 2.5 Million People

Is it possible to turn a project born out of fun into a real job? Yes! This is the case with Legolize. Born in 2016 from the minds of Mattia Marangon, Samuele Rovituso, and Pietro Alcaro, it quickly became one of the most followed media brands in Italy, with an overall community of over 2.5 million followers. In this speech, we will tell you their story!
Legolize
   
Media Brand   
15 june
17:10 - 17:30
Content Creators

How to Become an Adult?

Social media platforms are increasingly replacing moms, dads, and even Google. How to grocery shop? How to unclog a sink? How to pay a tax bill? This is how the creator economy has turned it into a trend.
Venturi
Valeria Sesia
Alice Venturi
   
Content Creator   
La Casa di Mattia
   
Cleaning influencer   
Valeria Sesia
Head of Strategy   
Show Reel Agency   
15 june
18:00 - 18:20
Content Creators

Sex and Taboos: Uprooting False Myths for a More Conscious Sexuality.

In 2023, the discourse on sex continues to clash with age-old taboos. Social media remains the most impactful tool for educating both new and old generations on how to live their sexuality in a more conscious way. But what are the challenges and limitations for us educators?
Sabina Fasoli
Sabina Fasoli
Psicologa e Sessuologa   
Dott.ssa, Psicologa e Sessuologa @Psychandlove   
15 june
18:30 - 18:50
Content Creators

Inclusion and Self-Esteem in the Era of Social Media: How to Build a Positive Community

When we scroll through our social media feeds, everyone seems happier, more fulfilled, without imperfections. This can lead to a sense of inadequacy and insecurity, especially among young people who are more vulnerable. The magic word to use on social media is "uniqueness." Let's convey self-acceptance, kindness, empathy, and the value of diversity to develop a healthy balance. Safe online spaces lead to greater self-esteem and a positive impact on real life.
Benedetta De Luca
Benedetta De Luca
Content creator   
Content Creator | D&I Testimonial | Gender&Inclusion Editor The Wom   
15 june
18:50 - 19:10
Content Creators

The Secrets of Creating Digital Characters: Bridging Artificial Intelligence and Human Creativity. Can a Virtual Influencer Face the Realness Challenge?

Creating a virtual influencer in the era of the realness revolution presents a particularly challenging aspect: creating a synthetic character that can establish a deep, genuine, and empathic connection with its fan base. Is there a formula for conferring realism and authenticity without arousing rejection and unease in the audience? Nearly two years of experience at Buzzoole in managing and creating virtual influencers have provided a series of approaches and takeaways that contribute to the evolution of a rapidly expanding industry.
Gianluca Perrelli
Gianluca Perrelli
CEO   
CEO at Buzzoole   

Session for 16 june

16 june
09:20 - 09:40
Content Creators

L'importanza del graphic journalism nella società dei contenuti online

Non sono in molti a conoscere il valore delle graphic novel, specialemente a sfondo sociale e politico, ed il complicato processo che sta dietro la loro realizzazione. In questo intervento vi racconterò del mio lavoro di graphic journalist - partendo dalle mie origini tra i banchi di scuola a Roma per arrivare alle Organizzazioni Internazionali con cui collaboro - con cui racconto in modo creativo al grande pubblico le odierne storie di guerre, conflitti e disastri ambientali in paesi a rischio e dimenticati dal mondo, restituendogli dignità.
Takoua Ben Mohamed
Takoua Ben Mohamed
graphic jouralist- author   
Graphic journalist and Author   
16 june
09:50 - 10:10
Content Creators

Popular P(OP) Stars: An Astrological Analysis of Events and Personalities in Pop Culture

On August 28, 2003, in New York City, Madonna and Britney Spears exchanged a kiss on stage at the Video Music Awards. Twenty years later, on January 11, 2023, Shakira released a song against her ex-husband Pique. The rest is Rolex, Twingo, but above all, history. The last two decades have been marked by unforgettable events that fall under the label of POP CULTURE. Isabella Premutico, aka @ilmerdoscopo, a sagacious Capricorn, traces a timeline of the most iconic pop events of recent years, analyzing the astrological aspect of all the involved protagonists.
Maria Isabella Premutico
Maria Isabella Premutico
Speaker   
Ilmerdoscopo   
16 june
10:40 - 11:00
Content Creators

Social Media and Eating Disorders: How Does Self-Perception Change in the Era of On-Life?

Today, it is impossible to imagine a world without its digital dimension. We are constantly bombarded with external stimuli that become our point of reference and that we try to imitate on a daily basis. The first step in understanding the complexities of the period we live in is to recognize the impact that all of this has on us: this self-awareness and awareness of what we are using can lead to a more appropriate and functional use of social media. What role do social media play in all of this? What impact do they have on our perception of our bodies? How do brands talk about body, food, and weight, and what does this have to do with eating disorders?
Aurora Caporossi
Aurora Caporossi
Founder & President di Animenta | 100 Forbes Under30   
16 june
13:20 - 13:40
Content Creators

Marvel vs DC and other useless fights between Nerds

Why is Marvel so successful, why is DC trudging along? Is the MCU really the first shared universe and how does all this pop reflect on the figure of the Nerd today?
Daniele Daccò
Daniele Daccò
Ospite   
Writer, Reporter and Content Creator   
16 june
13:40 - 14:00
Content Creators

Revolutionizing Content Creation: The Impact of AI on Social Media

Join me as we explore the game-changing impact of AI on social media's content creation landscape. Discover how AI is providing creators with innovative solutions to create personalized, engaging, and relevant content for their audiences. We'll dive into the exciting AI-powered tools available and discuss the opportunities and challenges that come with them, providing insights on how to leverage these advancements for a successful content creation strategy. Get ready to revolutionize your social media game with AI.
Jordi van den Bussche
Jordi van den Bussche
CEO / Influencer   
JVDB Studios   
16 june
14:10 - 14:30
Content Creators

Being a Woman or Being a Comedian: Stereotypes

The image of women, especially creators and influencers, is still very stereotypical. Emma Galeotti, one of the most recognized faces of TikTok in Italy and beyond, has an exuberant and sharp personality that breaks every mold. Her comedic and spontaneous content often goes viral thanks to the success it has with her followers, who are devoted to her simple and bold tone of voice. Her inspiration comes from memes and real-life situations.
Emma Galeotti
Emma Galeotti
Studentessa, Content Creator   
16 june
14:30 - 14:50
Content Creators

Intervista a Simone Pedersoli: il content creator del sorriso

Scopriremo la prospettiva di Simone Pedersoli, creatori di contenuti multi-piattaforma affetto da SMA2: parlermo del suo processo creativo, del rapporto con la community, delle sfide quotidiane e dei progetti futuri. Simone dimostra che non esistono limiti quando si tratta di perseguire i propri sogni, lasciatevi ispirare dalla sua storia. 
Simone Pedersoli
Simone Pedersoli
Content Creator, Influencer   
16 june
16:20 - 17:00
Content Creators

La rivincita dei Nerd: come la cultura di internet sta rivoluzionando il mondo di adulti e ragazzi

Negli ultimi decenni il mondo nerd è passato dall'essere oggetto di discriminazione e stigmatizzazione a diventare un fenomeno culturale di massa, dalle possibilità potenzialmente illimitate. Non solo il linguaggio, i riferimenti e le attitudini di questa cultura stanno caratterizzando sempre di più l'esperienza digitale e social, ma il mondo nerd ha oggi la potenzialità di unire giovani e adulti, avvicinarli, aiutarli a costruire ponti comunicativi tra le proprie visioni del mondo. Le passioni sono motore di motivazione, di dialogo, di confronto. Esploreremo insieme questo intreccio con l'intervento di content creator e professionisti che ogni giorno affrontano queste tematiche.
Alessandro de Concini
Gabriele Bertoloni
Rick DuFer
Antonio Cristoforetti
Alessandro de Concini
Imprenditore digitale / Content creator / Divulgatore / Insegnante   
Imprenditore digitale   
Gabriele Bertoloni
Founder   
Web Marketer, Content Creator @Bike&Raft   
Rick DuFer
Creator @Cogito Studios   
Antonio Cristoforetti
Psicologo sociale del lavoro e della comunicazione   
16 june
17:20 - 17:40
Content Creators

A che serve divulgare (e studiare) la storia dell’arte nel 2023?

“Non serve a niente!”. “Non ci si mangia!”. "È inutile!”. “Non si dovrebbe studiare a scuola!”.Questi sono solo un estratto dei luoghi comuni che si sentono intorno alla storia dell’arte. L’intervento di Rey Sciutto mira a dimostrare quanto l’arte, in tutte le sue forme, non sia per nulla un aspetto superfluo della società, ma un organo primario, e in quanto tale va preservato, alimentato, ma soprattutto finanziato.
Rey Sciutto
Rey Sciutto
Content Creator   
16 june
17:50 - 18:10
Content Creators

Che cosa significa essere trans, sopratutto in Italia?

Ad oggi l’informazione per quanto riguarda il percorso di transizione è ancora molto frammentata e stereotipata e lo stesso stato sembra remare contro a chi sente il bisogno di affrontare questo passaggio. Jessica cercherà, raccontando la propria esperienza, di abbattere alcuni luoghi comuni sulle persone trans e di mettere in evidenza i bisogni e le necessità di un percorso così complesso e incompreso.
Jessica Giorgia Senesi
Jessica Giorgia Senesi
LGBTQIA+ Activist and Content Creator   

Session for 17 june

17 june
09:20 - 10:00
Content Creators

The Creator Economy and the Regulation of the Creator Professional Figure

Barzotti
Papa
Andrea Ciraolo
On. Valentina Barzotti
Member of the Labor Commission   
Chamber of Deputies   
Francesca Papa
   
General Manager - Show Reel Media Group   
Andrea Ciraolo
X   
Content Creator   
Referente
   
Associazione Italia Digitale   
17 june
10:20 - 10:40
Content Creators

Influencer Marketing without Beating Around the Bush: The Point of View of Content Creators

What are the typical mistakes that brands and agencies make? How do content creators view the market? In my speech, I will share the perspective of someone who runs an agency that bases its value proposition on creating a virtuous relationship between brands and creators.
Marcello Ascani
Michele Pagani
Marcello Ascani
Content Creator, Co-Founder & CEO Flatmates Agency   
Michele Pagani
CEO   
Flatmates SRL   
17 june
10:40 - 11:00
Content Creators

Chef from 0 to Rafael Nistor: how I became the most followed food creator in Italy.

Rafael is a young chef who daily shares his passion for cooking on social media. His strength and attractiveness lay in creating straightforward, simple and affordable video cookery recipes for everyone. On the web, he is known as the CEO of "Ottimo!".In autumn 2022 he launched his first book containing tasty and waste free dishes.
Rafael Nistor
Rafael Nistor
Speaker   
Content Creator @Web Stars Channels   
17 june
13:00 - 13:20
Content Creators

"Con parole tue": il processo di co-creazione tra agenzia e creator

Prosegue, con un secondo episodio, il format di We Are Social presentato in occasione dell'edizione 2022 del WMF. Ospite di quest'anno King Ash, uno dei principali creator in ascesa su YouTube Italia, con 233K iscritti e 10M di visualizzazioni, raggiunti grazie al suo umorismo e il suo tono dissacrante.  Insieme al content creator, l'agenzia esplorerà le fasi cruciali del processo di co-creazione che porta allo sviluppo di un progetto, delineando le buone pratiche di collaborazione atte a valorizzare il ruolo delle parti coinvolte.
Chiara Spinelli
Matteo Piagno
King Ash
Chiara Spinelli
Editor   
Editor @We Are Social   
Matteo Piagno
Senior Account Director @We Are Social   
King Ash
Content Creator   
Web Stars Channel   
17 june
13:20 - 13:40
Content Creators

Talking About Sex on Social Media: Yes, It's Possible!

Talking about sex on social media is not always easy, as Instagram and TikTok often penalize certain content and the use of certain words. Unfortunately, the algorithm cannot always distinguish between educational content and pornography. However, there is a positive side to this, namely that social media can replace institutions (currently, very few schools introduce sex education). Social media can become an educational tool and a means of discussion, not only for young people but also for adults.
Chiara Natale
Chiara Natale
Content Creator & Invisible Diseases Activist   
17 june
13:40 - 14:00
Content Creators

Now we understand her, she makes us laugh but also reflect

I would say yes, but let me check. How many times have you heard this phrase? Too many! :D It's the magical world of consulting (and corporations) that has further muddled and jargonized everything with the digital age; for the past two or three years, we have been saying nonsensical things, Anglicizing terms like "sharare," talking to people we see but don't know, and all of this is topped off with a number of weekly calls higher than Everest. Where will we end up?
Federico Vezza
Federico Vezza
Founder & Fractional Manager   
Consulenzaconfusa   
17 june
14:00 - 14:20
Content Creators

Quali sono i rischi sui Social? L'esempio del Romance Scam e il lavoro della Polizia Postale

Lo Fino
Claudia Lo Fino
   
Polizia di Stato   
17 june
14:30 - 14:50
Content Creators

Getting to Know Yourself Again in Order to Be: Introduction of Scheletro Femmina

A journey through the faces and facets of existence to rediscover oneself, to know how to speak and represent oneself. Scheletro Femmina was born from the need to be and tell one's story, first on the web and then in a novel that aims to inspire, positioning itself as a reference point and educational platform.
Francesco Cicconetti
Francesco Cicconetti
Author   
Author and Communicator   
17 june
15:10 - 15:30
Content Creators

Femminismo meridionale

Federica vuole raccontare come l’annosa questione meridionale influisca negativamente sulle persone, sulle donne soprattutto giovani che attualmente vivono al sud o che per qualunque esigenza hanno dovuto spostarsi. Applicherà la lente femminista intersezionale per mettere a fuoco l’ennesima discriminazione di cui siamo chiamate e chiamati a farci carico collettivamente: l’antimeridionalismo. Perché ha senso parlare di periferie, di sud, di margini? Perché è proprio da lì che si sviluppa il cambiamento, basta saper guardare.
Fabrizio
Federica Fabrizio
   
Activist, writer and content creator   
17 june
15:40 - 16:00
Content Creators

Restoring Hearing to the Deaf: Reality and Technology

Restoring hearing to the deaf. Miracle? Science fiction? Magic? No: reality and technology, which for over forty years have radically changed the lives of hundreds of thousands of people. We are talking about the cochlear implant, a biomedical device that can be implanted in the cochlea (a region of the skull) and that stimulates the neurons of the auditory nerve, allowing for the reconstruction of compromised sound perception in people with sensorineural deafness.
Ludovica Billi
Chiara Bucello
Ludovica Billi
DE&I Manager e founder    
The Deaf Soul   
Chiara Bucello
Social media expert e founder   
The Deaf Soul   
17 june
16:00 - 16:20
Content Creators

Ma sei sicur ?” Tutte le convinzioni che abbiamo sul sesso e che non hanno senso

Un orgasmo al giorno toglie il medico di torno . Ma siamo sicuri che il sesso piaccia a tutti ? E quelli che lo amano , siamo sicuri che lo sappiano fare ? E siamo proprio certi che siano così onesti da riuscire ad ammettere cosa vogliono e cosa cercano nell’altro/altri ?Nel 2023 viviamo ancora di tabù ed equazioni svilenti : “più spingi più lei gode “ “ più gemi più a lui piace “ . Sesso e ignoranza vanno ancora a braccetto . “Capre”’direbbe un rampante Sgarbi .. Sincerità “ canterebbe Arisa . Un po’ è un po’ dico io .
Micol Ronchi
Micol Ronchi
Actress, Host & Influencer   
17 june
16:20 - 16:30
Content Creators

Premiazione Content Creators Award

WMF2023