Content Creators

Now more than ever, being a content creator can be a real job. Two factors have made this change possible: the opportunities offered by the many platforms in circulation and the unprecedented number of users present on social media. At the same time, technological barriers have been broken down, allowing anyone to be a content creator. In this talk, I would like to provide an overview of the current content creation landscape, discuss the important mindset shift necessary to make this your livelihood, and explore the monetization opportunities that creators often overlook.

Many creators invest a significant amount of their time and resources in creating high-quality video content for YouTube or other social media platforms. As a result, the importance of having a website has diminished, as it is considered a less effective means of communication, being based on written words. While this is true to some extent, a website also has functions that cannot be replaced by video, especially when it comes to conversions of any kind. That's why it's important to integrate YouTube and your website. In this case study, we will explain how to do it efficiently.

YouTube Shorts è un ecosistema in crescita fatto di trend, nuove uscite musicali, scherzi, gameplay e video GRWM. Grazie alla connessione con il mondo di Youtube, Shorts si è trasformato in una piattaforma di discovery per la Generazione Z e non solo, stimolando la curiosità con frammenti, anteprime e trailer di video più lunghi. Scopri il potere di funzionalità come "Clip", che consente ai creatori di tagliare fino a 60 secondi di contenuto dai loro video più lunghi, creando Shorts che attraggono e coinvolgono nuovi spettatori. O funzioni come "Cut" e "Green Screen", grazie alle quali i creator possono coinvolgere il loro pubblico a un livello ancora più profondo, fatto di interazioni autentiche ed esperienze condivise. Insieme, vedremo come YouTube Shorts sta ridefinendo l'esperienza di fruizione dei contenuti e favorendo legami ancora più forti tra creator e iscritti.

The emergence of the Creator Economy as an industry has brought with it the generation of new professional figures and new working methodologies, able to meet the needs of such a fluid and new market. Among the many, the role of talent manager is not the most innovative in itself, but it is perhaps the one that has had to modify and diversify its nature the most in terms of skills, vision, and approach.

Is it possible to turn a project born out of fun into a real job? Yes! This is the case with Legolize. Born in 2016 from the minds of Mattia Marangon, Samuele Rovituso, and Pietro Alcaro, it quickly became one of the most followed media brands in Italy, with an overall community of over 2.5 million followers. In this speech, we will tell you their story!

Social media platforms are increasingly replacing moms, dads, and even Google. How to grocery shop? How to unclog a sink? How to pay a tax bill? This is how the creator economy has turned it into a trend.

In 2023, the discourse on sex continues to clash with age-old taboos. Social media remains the most impactful tool for educating both new and old generations on how to live their sexuality in a more conscious way. But what are the challenges and limitations for us educators?

When we scroll through our social media feeds, everyone seems happier, more fulfilled, without imperfections. This can lead to a sense of inadequacy and insecurity, especially among young people who are more vulnerable. The magic word to use on social media is "uniqueness." Let's convey self-acceptance, kindness, empathy, and the value of diversity to develop a healthy balance. Safe online spaces lead to greater self-esteem and a positive impact on real life.

Creating a virtual influencer in the era of the realness revolution presents a particularly challenging aspect: creating a synthetic character that can establish a deep, genuine, and empathic connection with its fan base. Is there a formula for conferring realism and authenticity without arousing rejection and unease in the audience? Nearly two years of experience at Buzzoole in managing and creating virtual influencers have provided a series of approaches and takeaways that contribute to the evolution of a rapidly expanding industry.

Non sono in molti a conoscere il valore delle graphic novel, specialemente a sfondo sociale e politico, ed il complicato processo che sta dietro la loro realizzazione. In questo intervento vi racconterò del mio lavoro di graphic journalist - partendo dalle mie origini tra i banchi di scuola a Roma per arrivare alle Organizzazioni Internazionali con cui collaboro - con cui racconto in modo creativo al grande pubblico le odierne storie di guerre, conflitti e disastri ambientali in paesi a rischio e dimenticati dal mondo, restituendogli dignità.

On August 28, 2003, in New York City, Madonna and Britney Spears exchanged a kiss on stage at the Video Music Awards. Twenty years later, on January 11, 2023, Shakira released a song against her ex-husband Pique. The rest is Rolex, Twingo, but above all, history. The last two decades have been marked by unforgettable events that fall under the label of POP CULTURE. Isabella Premutico, aka @ilmerdoscopo, a sagacious Capricorn, traces a timeline of the most iconic pop events of recent years, analyzing the astrological aspect of all the involved protagonists.

Today, it is impossible to imagine a world without its digital dimension. We are constantly bombarded with external stimuli that become our point of reference and that we try to imitate on a daily basis. The first step in understanding the complexities of the period we live in is to recognize the impact that all of this has on us: this self-awareness and awareness of what we are using can lead to a more appropriate and functional use of social media. What role do social media play in all of this? What impact do they have on our perception of our bodies? How do brands talk about body, food, and weight, and what does this have to do with eating disorders?

Why is Marvel so successful, why is DC trudging along? Is the MCU really the first shared universe and how does all this pop reflect on the figure of the Nerd today?

Join me as we explore the game-changing impact of AI on social media's content creation landscape. Discover how AI is providing creators with innovative solutions to create personalized, engaging, and relevant content for their audiences. We'll dive into the exciting AI-powered tools available and discuss the opportunities and challenges that come with them, providing insights on how to leverage these advancements for a successful content creation strategy. Get ready to revolutionize your social media game with AI.

The image of women, especially creators and influencers, is still very stereotypical. Emma Galeotti, one of the most recognized faces of TikTok in Italy and beyond, has an exuberant and sharp personality that breaks every mold. Her comedic and spontaneous content often goes viral thanks to the success it has with her followers, who are devoted to her simple and bold tone of voice. Her inspiration comes from memes and real-life situations.

Scopriremo la prospettiva di Simone Pedersoli, creatori di contenuti multi-piattaforma affetto da SMA2: parlermo del suo processo creativo, del rapporto con la community, delle sfide quotidiane e dei progetti futuri. Simone dimostra che non esistono limiti quando si tratta di perseguire i propri sogni, lasciatevi ispirare dalla sua storia. 

“Non serve a niente!”. “Non ci si mangia!”. "È inutile!”. “Non si dovrebbe studiare a scuola!”.Questi sono solo un estratto dei luoghi comuni che si sentono intorno alla storia dell’arte. L’intervento di Rey Sciutto mira a dimostrare quanto l’arte, in tutte le sue forme, non sia per nulla un aspetto superfluo della società, ma un organo primario, e in quanto tale va preservato, alimentato, ma soprattutto finanziato.

Ad oggi l’informazione per quanto riguarda il percorso di transizione è ancora molto frammentata e stereotipata e lo stesso stato sembra remare contro a chi sente il bisogno di affrontare questo passaggio. Jessica cercherà, raccontando la propria esperienza, di abbattere alcuni luoghi comuni sulle persone trans e di mettere in evidenza i bisogni e le necessità di un percorso così complesso e incompreso.

What are the typical mistakes that brands and agencies make? How do content creators view the market? In my speech, I will share the perspective of someone who runs an agency that bases its value proposition on creating a virtuous relationship between brands and creators.

Rafael is a young chef who daily shares his passion for cooking on social media. His strength and attractiveness lay in creating straightforward, simple and affordable video cookery recipes for everyone. On the web, he is known as the CEO of "Ottimo!".In autumn 2022 he launched his first book containing tasty and waste free dishes.

Prosegue, con un secondo episodio, il format di We Are Social presentato in occasione dell'edizione 2022 del WMF. Ospite di quest'anno King Ash, uno dei principali creator in ascesa su YouTube Italia, con 233K iscritti e 10M di visualizzazioni, raggiunti grazie al suo umorismo e il suo tono dissacrante.  Insieme al content creator, l'agenzia esplorerà le fasi cruciali del processo di co-creazione che porta allo sviluppo di un progetto, delineando le buone pratiche di collaborazione atte a valorizzare il ruolo delle parti coinvolte.

Talking about sex on social media is not always easy, as Instagram and TikTok often penalize certain content and the use of certain words. Unfortunately, the algorithm cannot always distinguish between educational content and pornography. However, there is a positive side to this, namely that social media can replace institutions (currently, very few schools introduce sex education). Social media can become an educational tool and a means of discussion, not only for young people but also for adults.

I would say yes, but let me check. How many times have you heard this phrase? Too many! :D It's the magical world of consulting (and corporations) that has further muddled and jargonized everything with the digital age; for the past two or three years, we have been saying nonsensical things, Anglicizing terms like "sharare," talking to people we see but don't know, and all of this is topped off with a number of weekly calls higher than Everest. Where will we end up?

A journey through the faces and facets of existence to rediscover oneself, to know how to speak and represent oneself. Scheletro Femmina was born from the need to be and tell one's story, first on the web and then in a novel that aims to inspire, positioning itself as a reference point and educational platform.

Federica vuole raccontare come l’annosa questione meridionale influisca negativamente sulle persone, sulle donne soprattutto giovani che attualmente vivono al sud o che per qualunque esigenza hanno dovuto spostarsi. Applicherà la lente femminista intersezionale per mettere a fuoco l’ennesima discriminazione di cui siamo chiamate e chiamati a farci carico collettivamente: l’antimeridionalismo. Perché ha senso parlare di periferie, di sud, di margini? Perché è proprio da lì che si sviluppa il cambiamento, basta saper guardare.

Restoring hearing to the deaf. Miracle? Science fiction? Magic? No: reality and technology, which for over forty years have radically changed the lives of hundreds of thousands of people. We are talking about the cochlear implant, a biomedical device that can be implanted in the cochlea (a region of the skull) and that stimulates the neurons of the auditory nerve, allowing for the reconstruction of compromised sound perception in people with sensorineural deafness.

Un orgasmo al giorno toglie il medico di torno . Ma siamo sicuri che il sesso piaccia a tutti ? E quelli che lo amano , siamo sicuri che lo sappiano fare ? E siamo proprio certi che siano così onesti da riuscire ad ammettere cosa vogliono e cosa cercano nell’altro/altri ?Nel 2023 viviamo ancora di tabù ed equazioni svilenti : “più spingi più lei gode “ “ più gemi più a lui piace “ . Sesso e ignoranza vanno ancora a braccetto . “Capre”’direbbe un rampante Sgarbi .. Sincerità “ canterebbe Arisa . Un po’ è un po’ dico io .