Start the Future

The WMF education program 2023

AI Marketing & Plenary

The AI Marketing & Plenary stage, part of the WMF's AI Global Summit event, offers talks on the application of marketing in the field of artificial intelligence and insights on AI by top Italian and international experts in the industry. 

Access to the stage is possible with Full offert.

AI for PMI

The open stage AI for PMI,  part of the WMF's AI Global Summit event, offers talks on the application of artificial intelligence for small and medium-sized businesses. 

Access to the open stage is possible with Full, Main and Basic offers.
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AI for Education

The open stage Ai for Education, part of the WMF's AI Global Summit event, offers talks on the potential of artificial intelligence in the field of education and teaching. 

Access to the open stage is possible with Full, Main and Basic offers.

Start the Future

The open stage Start the Future offers keynote speeches, panels, and interviews with experts from around the world on the new trends and latest developments in the field of technology and digital innovation.

Access to the open stage is possible with Full, Main and Basic offers.

Blockchain & Crypto

The stage Blockchain & Crypto features leading experts discussing prospects, applications and limitations of the Blockchain and Bitcoin world.

Access to the stage is possible with the Full offer.

Content Creators

The open stage Content Creators is part of WMF's Creators Fest, an event for which Show Reel Media Group is the main partner. Here, the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation and their communities. 

Access to the open stage is possible with Full, Main and Basic offers.
In partnership with
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Web 3

On the stage Web 3 experts will discuss the Web 3 paradigm and new digital services resulting from the decentralization of the Internet: Metaverse, NFT, VR, and more.

Access to the stage is possible with a Full offert.

Coding

The stage Coding offers educational and vertical speeches on computer programming.

Access to the stage is possible with a Full offer.

Content Marketing

On the stage Content Marketing, industry experts offer educational speeches on new engagement techniques and strategies for creating and sharing valuable content for your community and new target audiences.

Access to the stage is possible with a Full offer.

Advertising

The Advertising stage, sponsored by SMConnect, is the perfect place to discover new trends and the best practices in digital advertising. Industry experts will provide interesting insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.

Access to the stage is possible with a Full offer.
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Social Media Strategies

The stage Social Media Strategies, powered by SMS, features educational speeches on the strategies to be implemented to measure and optimize performance through social media.

Access to the stage is possible with a Full offer.
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E-commerce

As part of E-commerce Festival, the stage dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.

Access to the stage is possible with a Full offer.
As part of
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Tourism & Travel

As part of the Digital Tourism Festival of WMF, the stage offers educational and vertical talks on innovations in the tourism sector and digital integrations to optimise supply in an international market.

Access to the stage is possible with a Full offer.

SEO

On this stage, powered by SM CONNECT, industry experts will cover the most technical and advanced areas of SEO. Educational and vertical speeches, and case studies to deepen the tools and strategies shaping the entire digital industry.

Access to the stage is possible with a Full offer.
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Robotics

The open stage Robotics features speeches related to the ways robotics will develop and connect with our daily life.

Access to the open stage is possible with: Full, Main and Basic offers.

Ethics, Media & Information

On this open stage, journalists, activists and experts in the field of information will address issues related to the use of media and the implications of new technologies on society. 

Access to the open stage is possible with Full, Main and Basic offers.

Future of Open Innovation & VC

The international stage where top entrepreneurs, investors, and corporate innovators discuss key success factors for startups, such as investment trends, open innovation, and local ecosystems. The event provides networking and collaboration opportunities with startups, investors, and industry experts. Join if you're a startup founder, investor, or corporate innovator!

Access to the open stage is possible with Full, Main and Basic offers.

Innovation Policies

Innovation Policies is one of the two open stages, inside the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.

Access to the open stage is possible with Full, Main and Basic offers.

Book Presentation

The open stage Book Presentation, part of the WMF's Book Fair, Interviews, is dedicated to talks, book presentations and interviews on the most important innovations in the publishing industry. Authors will discuss topics related to digital, sustainability and innovation and social impact..

L'accesso all'open stage is possible with Full, Main and Basic offers.

Work, HR & Digital Skills

On this open stage, experts, HR managers, and work consultants, both Italian and international, will discuss the latest industry news and present trends and possible future scenarios related to the world of work.

L'accesso all'open stage is possible with Full, Main and Basic offers.

Mainstage

The last edition of WMF - We Make Future, International Fair and Festival on Technological and Digital Innovation, was held at the Rimini Exhibition Center from June 15 to 17, 2023.


On the Mainstage there were Inspirational Talks, Educational Moments, Live Concerts, the final of the Startup Competition, debates and various show and entertainment events. Thanks to the contribution of great international guests, private and institutional players, artists and entertainment celebrities, the Mainstage brought together all the main themes of the Festival, giving space to future trends and digital, technological and social innovation.


Check out the Mainstage program below!

Diversity & Inclusion

On this open stage  we will reflect together with experts, scholars and activists on how to foster the growth of a more inclusive environment, breaking down structural biases and understanding, instead, the real value of diversity.

Access to the open stage is possible with Full, Main and Basic offers.

SEOZoom

The stage dedicated to SEO features experts from the SEOZoom team, who tackle various angles of the complex subject of search engine optimisation. Each talk is supported by data, practical references and tested results, to always combine the right amount of theoretical advice and operational guidance suited to each type of site and context. Thanks to this training session, therefore, participants will experience a day of study and insight into SEO. Above all they will have the opportunity to get immediately applicable hints to improve the performance of their sites.

Access to the stage is possible with Full offer.

Digital Strategy

Case studies and working models, marketing and communication: in this stage we will start from paradigms to develop successful digital strategies!

Access to the stage is possible with Full offert.

Esports & Gaming

This open stage, in partnership with LEGA ESPORT, features talks on the present and future of the gaming and eSports business.

Access to the open stage is possible with Full, Main and Basic offers.
In partnership with
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Google Ads

The Google Ads stage, powered by SMCONNECT, hosts educational and vertical talks to explore the potential and different applications of this tool in depth.

Access to the stage is possible with a Full offer.
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Web Analytics

The stage dedicated to the processes of measuring, collecting and analyzing web data in order to optimize its use. Educational and vertical talks will examine new industry tools and trends for improving campaign reporting.

Access to the stage is possible with a Full offer.

Tech for Non Profit

The stage dedicated to the world of the Third Sector: non-profit organisations, institutions, volunteers and experts deliver training speeches on the latest innovations and trends aimed at promoting actions in support of a more equitable and inclusive society.

Access to the stage is possible with a Full offer.

Circular Economy

This open stage explores the circular economy's topic: from fashion to food, what can we do to respect the Planet?

Access to the open stage is possible with Full, Main and Basic offers.

Climate Change

Realised in partnership with WWF, on this open stage researchers, consultants and non-profit organisations will take turns to present the state of the art and the major implications of climate change, focusing on existing solutions and the main trends at national and global level.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
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Legal Tech

On this open stage, Italian and international speakers will discuss the main challenges of integrating technology into legal activities to protect both product developers and consumers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Startup Showcase

This open stage, powered by Grow by SAP on June 15, offers a unique showcase for startups and SMEs to exhibit their products and services in front of an audience of industry experts, entrepreneurs, investors and potential customers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
on June 15 powered by
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Cybersecurity

On this open stage, sponsored by Cy4gate, experts address the increasingly fundamental topic of cybersecurity with educational and vertical speeches.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
Sponsored by
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Email Marketing

The stage, sponsored by 4DEM, deals vertically with the world of email marketing, with training speeches to guide the audience through the main elements to build an effective strategy.

Access to the stage is possible with a Full offer.
Sponsored by
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Brand

On this stage, Italian and international speakers will deliver training and vertical speech on the world of Brand. Consumer relations, impact on the social context, vertical platforms, communities and much more!

Access to the stage is possible with a Full offer.

Brand & Lead Strategy

On this stage, training sessions and keynotes by industry experts are planned to deepen branding and lead generation topics.

Access to the stage is possible with a Full offer.

TikTok

This stage, in partnership with TikTok, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices will be used to develop strategies on TikTok.

Access to the stage is possible with a Full offer.
In partnership with
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Politics in Tech

Politics in Tech is one of the two open stages, within the event Future of Governement, dedicated to the discussion of social, economic and cultural issues affecting national and global political agendas, with the participation of representatives of institutions, interest groups, policy makers.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Accessibility

Realised in partnership with RAI Accessibilità, the talks on this open stage focus on the state of the art and the next developments in the combination of technology and accessibility.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
In partnership with
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Green Tech

The open stage where experts present new developments in green tech, explore existing technologies and analyse their effects on the environment and society.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Health Tech

In this stage the speakers will discuss with training speeches and case studies the future of healthcare. What will it achieve thanks to technological development? Which digital trends are most in vogue in recent years? What are the limits of traditional approaches?

Access to the stage is possible with a Full offer.

AI for Government

This open stage will host speakers discussing AI for government topics, exploring how artificial intelligence can enhance government operations and services.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Entrepreneurship

On this open stage, sponsored by Qonto, you can be inspired by entrepreneurial success stories, the efficient and creative use of today's digital tools and visions of the future! 

Access to the open stage is possible with the following offer types: Full, Main and Basic.
Sponsored by
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Supercomputing for PMI

Supercomputing and Digital Transformation for SMEs: Opportunities offered by the EuroCC Italy Competence Center

The digital revolution is no longer reserved for the academic world or large industries, but it is also serving SMEs. This event will present real projects and examples of how small businesses have adopted innovative technologies to solve problems and be competitive. It will highlight how collaboration between the EuroCC Italy Competence Center and companies can lead to significant results in terms of innovation and growth. The EuroCC Italy Competence Center was established to support Italian companies in the immediate use of supercomputing, particularly for those who, due to small size or a lack of expert personnel, cannot afford a "traditional" HPC installation. We will also explore how the center provides support to businesses and public administration through training, consulting, and access to high-performance computing resources.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

The event will take place on the morning of June 16th, exact times will be announced soon.
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Social Advertising

In this stage, the speakers will discuss strategies, tactics, and best practices for leveraging social media advertising and effectively engaging with the audience.

Access to the stage is possible with a Full offer.
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Impact to Business

The open stage to discover how you can help improve the attractiveness and competitiveness of your area by designing actions with a positive impact. During the panels, you will hear the stories of those who are making a difference and have the opportunity to connect with the strategies of the most enterprising communities in the HUBitat Network, the initiative created to maximise the innovative potential of territories.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

UX

The User Experience stage, sponsored by Conflux, offers training and vertical presentations on the latest trends and best practices in design and usability.

Access to the stage is possible with a Full offer.

UI & Design

The UI Design stage offers educational and vertical speeches, held by industry experts, on subjects related to user interface design to create intuitive and user-friendly interfaces that facilitate the use of the product or service by users

Access to the stage is possible with a Full offer.
In partnership with
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Startup Stage

On this open stage, powered by IT.COM on 15 June and powered by Grow by SAP on 16 June, you will have the opportunity to listen to pitches from around 200 start-ups from the WMF (World Startup Festival) Startup Competition and ongoing scouting activities, participate in interactive Q&A sessions and make connections with entrepreneurs, investors and innovation professionals from all over the world.

Access to the open stage is possible with the following offer types: Full, Main and Basic.
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Sport

This open stage is the epicenter of the convergence between the world of sports and new digital technologies. Industry experts will share the latest innovations and their experiences. Discover how digital integration is revolutionizing the way we practice, follow, and experience sports.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Digital Journalism

On this stage, journalists and experts in the field of information will address issues related to the use of media and the implications that new technologies have within the industry.

Access to thestage is possible with a Full offer.

AI Tools

This stage will feature speakers discussing AI tools and how businesses can utilize them to improve decision-making, automate processes, and enhance overall performance.

Access to the stage is possible with a Full offer.

Platform & Services

This stage will host speakers discussing various digital platforms and services and how businesses can leverage them to achieve their goals.

Access to the stage is possible with a Full offer.

Tech for Business

This stage will host speakers discussing the latest technological advancements in various industries and how businesses can adopt them to improve operations, efficiency, and innovation.

Access to the stage is possible with a Full offer.

Digital Tools

This stage will feature speakers discussing various digital tools and technologies, such as augmented reality, virtual reality, and chatbots, and how businesses can use them to enhance customer experiences and engagement.

Access to the stage is possible with a Full offer.

E-Commerce Kit

This stage will feature speakers discussing strategies and tools to help businesses succeed in e-commerce, including tips for driving sales, optimizing user experience, and utilizing effective marketing techniques.

Access to the stage is possible with a Full offer.

Innovation Film Fest

The programme and speakers of this open stage will be announced soon: follow us on our channels and stay updated to find out the latest news on the training programme of WMF - We Make Future, International Trade Fair and Festival on Tech and Digital Innovation!

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Cooperative Ecosystem

The 'Cooperative Ecosystem' space features some of the different realities that make up the Italian cooperative system.

Legacoop (an organisation representing and safeguarding cooperation), Coopfond (a mutual fund for the promotion and development of cooperatives), Fondazione PICO (Digital Innovation Hub for cooperative digital transformation) and a number of cooperative enterprises from different parts of the country will present their activities and engage in dialogue with the public and visitors during the three days of "We Make Future 2023". 
Among the many meetings that will be hosted in the space dedicated to the Italian cooperative ecosystem, the National Meeting of Italian cooperative start-ups "Coopstartup" is scheduled for 16 June.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Masterclass

Workshops and meetings for practical purposes on topics such as AI, Advertising and Web Marketing with opportunities for face-to-face discussions with expert speakers in the mentioned fields. These two-hour courses are intended for a maximum of 25 people and it will be necessary to register to reserve your place and participation by paying an extra price over the ticket already purchased to attend WMF. 


The proceeds from the Masterclass fees will be entirely donated to the fundraising campaign for the Emilia Romagna region in response to the climate emergency.

Space Economy

Within the Spring of Space Innovation Fest the open stage Space Economy will host international speakers from the industrial, business, financial and institutional world who will discuss the challenges of space innovation, both downstream and upstream, and will present their success stories to understand and create synergies in the future of the New Space Economy!

Access to the open stage is possible with the following offer types: Full, Main and Basic.
powered by Fondazione Amaldi

Movie Area

Within this area you can view the short film finalists selected by the WMF Call for Short Films and other extra content. Some screenings will be screened with audio description, subtitles and LIS in clear.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

International Startup Showcase

On this open stage you will have the opportunity to listen to international startup pitches from the WMF International Road Show and learn about the innovative ideas developed by the young people who took part in the WMF Startup Competition Young. And that's not all!

Access to the open stage is possible with the following ticket types: Full Ticket, Mainstage Ticket and Fair Ticket.

OVHcloud & Seedble Arena

Open Arena, a Planet populated by start-ups and companies, venture capitalists and innovation players who will discuss open innovation, cloud and business acceleration trends.

Access to the open stage is possible with the following offer types: Full, Main and Basic.

Creators Live

During the WMF, creators will have the opportunity to use this space - located in Hall C5 - to go live on their channels and chat with other guests. It will also be a wonderful opportunity to interact directly with the community!

B2B & Speed Meetings

Within the Exhibition Area of WMF - We Make Future, dedicated spaces will be set up for B2B meetings, informal speed meetings, job placement: all very important opportunities for networking and broadening your horizons. Below you can find the schedule of availability for the various spaces and the timing of speed meetings during the three days.

There are no sessions in the selected stage on this day.

Session for 15 june

15 june
Start the Future

Hosting

Madam
Danielle Madam
   
Athlete & TV Host   
15 june
12:40 - 13:20
Start the Future

Technological innovation at the Centro Protesi Inail: from Industry 4.0 to bionic prostheses

The Centro Protesi Inail (Inail Prosthesis Centre) is a facility accredited by the Health Service, which has been welcoming people with motor disabilities since 1961 and which uses state-of-the-art technology to make customised prostheses and orthopaedic devices, flanked by rehabilitation training for the correct use of the device.
At WMF 2023, the Centre will present its 'Workshop 4.0' philosophy, highlighting how the creation of an orthopaedic device, whether for everyday life or for sports use, is the result of continuous experimentation with new materials and increasingly innovative construction techniques.
Finally, a look at the latest frontier in prosthetic control, represented by bionic prostheses: intelligent devices that aim to go beyond the traditional concept of prostheses and can give the patient a feeling of natural control of the artificial limb.
Casaleggi
Dellacasa Bellingegni
Amadesi
Viviana Casaleggi
   
Production scheduling and Applied research at Centro Protesi Inail   
Alberto Dellacasa Bellingegni
   
Researcher at Centro Protesi Inail   
Simona Amadesi
   
Communication and Press office Manager at Inail Direzione centrale assistenza protesica e riabilitazione   
15 june
13:20 - 13:40
Start the Future

DeFi and the future of payments: how decentralized Blockchain technologies contribute to sustainable online and offline European retail

Disruptive financial technologies revolutionarise both banking sector and customer financial behaviour. Decentralised Finance and other Blockchain-based payment solutions offer a better user experience while offering better economics for the retailer. What retail challenges can thus be solved by DeFi and Blockchain? What are the exact disruptive solutions for offline and online merchants? How these solutions improve European economic and financial environment resisting to local and global turbulence?
Kornienko
Alina Kornienko
   
COO, co-founder, Quppy, FI Mentor   
15 june
13:40 - 14:00
Start the Future
English

Cash is the bicycle of payments, not the horse cart

Pronouncing the death of physical cash has been a futurist cliché for decades, but these predictions,are often based on flawed mental models of the cash system and how it relates to digital money. In,this talk Brett Scott shows why cash is not an outdated 'horse cart of payments', and why it's far,better thought of as the 'bicycle of payments'. The cash system is certainly under attack, but in a future of climate change, geopolitical insecurity, cyber-attacks and digital burnout it stands to make a strong comeback.
Brett Scott
Brett Scott
.   
Author, journalist, economic anthropologist & former financial broker   
15 june
14:00 - 14:20
Start the Future
English

The Quantum Revolution

From electronics to lasers, quantum physics has already transformed technology and society. The next quantum revolution may lead to game-changing quantum computers and a quantum internet. This presentation discusses why quantum-based technology can be so powerful for computing and communication, what its impact might be on industry and the tech sector, and how to prepare for a quantum future.
Shohini Ghose
Shohini Ghose
Quantum Physicist, Author, Professor   
Wilfrid Laurier University/Perimeter Institute, Canada   
15 june
16:10 - 16:20
Start the Future

Annunci Lerci

Un giornale che si rispetti, e che sa mantenersi con le sue forze, necessita di una fonte di reddito fissa e costante. È così che sono nati gli annunci di Lercio, i più affidabili e apprezzati di tutta internet
Andrea Sesta e Augusto Rasori
   
Lercio   
15 june
16:20 - 16:40
Start the Future
English

Agrifood living labs : How to innovate systemically for a regenerative society

Agrifood sector is one of the largest and most polluting industries in the world. Complex challenges like population growth, climate change, and resource scarcity are making it difficult to do business as usual. In order to aid the transformation at a large scale, we need to promote experimentation at a small decentralized scale. Living labs are regional hubs that facilitate the transition towards regenerative food systems by orchestrating open innovation processes among different stakeholders.
Chhavi Jatwani
Chhavi Jatwani
Global Head of Design for Sustainable Development    
Future Food Institute   
15 june
16:40 - 17:00
Start the Future
English

How to address unconscious bias in tech?

Despite current accusations that algorithms reproduce certain biases, they can also help to correct them. In a quest for equity, artificial intelligence represents a fantastic tool for the fight against inequalities. How to spot bias in algorithms and machine learning. Key Takeaways (what the audience will learn): -What are unconscious bias -How can we promote equality in AI and Tech -What are our rights when it comes to tech? -What are the benefits of having a diverse workforce in Tech -How can we use tech for social good and help with the global reset
Mandy Sanghera
Mandy Sanghera
Philanthropist    
Mandy Sanghera    
15 june
17:10 - 17:20
Start the Future

Oroscopo Lercio

Chi l'ha detto che l'oroscopo non può essere divertente? La redazione di Lercio confronta i migliori oroscopi disponibili sul dark web e illumina così il futuro di tutti i suoi lettori
Andrea Sesta e Augusto Rasori
   
Lercio   
15 june
17:20 - 18:00
Start the Future

Her perspective

Social media is a tool for representing and sharing one's experiences. Every day, we are used to observing various glimpses of daily life, stories about family and relationships, testimonials of diverse and apparently secure identities. And often, we are inclined to compare our own lives to what we see on social networks.
Mangione
Massera
Russi
Laurito
Aurino
Alice Mangione
   
Comedian and Content Creator   
Angelica Massera
   
Content Creator   
Raissa Russi
   
Content Creator   
Eleonora Laurito
   
Influencer   
Valentina Aurino
   
Content Creator @ "Il Matricomio" & theatre actress   
15 june
18:10 - 18:20
Start the Future

TG Lercio

Le notizie di Lercio.it, diventano un telegiornale. Lunghe e brevi, approfondimenti e scoop, dalla tecnologia all'attualità, nulla scappa ai reporter più lerci della rete
Andrea Sesta e Augusto Rasori
   
Lercio   
15 june
18:20 - 18:40
Start the Future
English

The Future of Innovation: Lessons from Silicon Valley

Bill Reichert
Bill Reichert
General Partner   
Entrepreneur & Venture Capitalist, Partner at Pegasus Tech Ventures   
15 june
18:40 - 19:00
Start the Future
English

Org design by co-creation

Historically, organizational design has always been a top-down exercise mandated and executed by executives. The challenge with that approach is oftentimes the richest ideas for how to capture value in an organization live with team members and leaders on the front lines. Join Kit Krugman, Managing Director of Organization and Culture Design at co:collective as she explores how to engage organizational stakeholders in redesign that drives better outcomes and faster implementation.
Kit Krugman
Kit Krugman
Partner + Managing Director   
co:collective   

Session for 16 june

16 june
Start the Future

Hosting

Venturi
Alice Venturi
   
Content Creator   
16 june
09:20 - 09:40
Start the Future

Playing with SOBU: the world's first device for inclusion of children with visual disabilities

20 million. This is the number of young people under the age of 15 affected by visual disabilities, a condition that hinders the proper development of many abilities, such as movement and perception of the environment. SOBU is the world's first device designed to break down barriers that prevent social inclusion in these early stages of life. The idea is to distribute it for free to allow children all over the world to play together.
Monica Gori
Monica Gori
Coordinator of Unit for Visually Impaired People research line   
16 june
09:40 - 10:00
Start the Future
English

2050: Immersion in the future of healthcare

What if? In 2050, Man and machine are one. Technology has enabled the emergence of the status of biocitizen. Everyone has a biochip on their wrist that measures all of their vital signs at all times. And neuro-implantation has become a routine.  This keynote offers everyone the opportunity to make this immersion into a possible future and to open windows of reflection on these changes. Will we still be free in 2050?  What place should technology take to keep us healthy or to improve our care?  Will we all be transhuman?
Isabella De Magny
Isabella De Magny
CEO   
CEO Inspiring Futures   
16 june
10:00 - 10:20
Start the Future

Women and Tech: The Other Side of the Music Industry

The world of music is often imagined as an artistic context where talent prevails, simplified to the reality of the stage and imagined as a somewhat undefined environment. However, making music means following creative and technical paths, especially when dealing with production. And in this framework, how many women are there? Alessandra Micalizzi, SAE professor, and Elasi, producer and co-founder of the POCHE collective, will delve into the gender disparity present in the music industry, and even more specifically in electronic music and production. By combining a more academic perspective based on data with the direct experience of those who make and live music every day, they will attempt to reconstruct the Italian landscape, its potential, and its peculiarities.
Alessandra Micalizzi
Elisa Massara / ELASI
Alessandra Micalizzi
speaker   
PhD, psychologist, sociologist, SAE Institute lecturer   
Elisa Massara / ELASI
Musician / Producer / Poche Cltv Co-Founder   
16 june
10:20 - 11:00
Start the Future

Einstein Telescope: a Resource for Research and for the Territory

Listening to the cosmos from underground: that's the project of the Einstein Telescope (ET), an underground detector for gravitational waves that will further expand our knowledge of the universe. It is a large European research infrastructure, with candidate sites including the Sos Enattos mine in Sardinia, Italy, and will act as a driving force for the development of new knowledge and technologies for research, as well as for the growth of the community and the territory that hosts it.
Michele Punturo
Branchesi
Pallavicini
Michele Punturo
Research manager @INFN, International coordinator of the Einstein Telescope scientific collaboration and coordinator of ETIC project   
INFN   
Marica Branchesi
   
Marica Branchesi, full professor at the Gran Sasso Science Institute, INFN and INAF researcher   
Marco Pallavicini
   
INFN vice-president, full professor of experimental physics at the University of Genoa   
16 june
11:00 - 11:10
Start the Future

Annunci Lerci

Un giornale che si rispetti, e che sa mantenersi con le sue forze, necessita di una fonte di reddito fissa e costante. È così che sono nati gli annunci di Lercio, i più affidabili e apprezzati di tutta internet.
Andrea Sesta e Augusto Rasori
   
Lercio   
16 june
13:20 - 13:40
Start the Future

The Riders' Land as a promotional driving force for the territory

The video recording of this speech is not available.
The Riders’ Land is that geographical area, nestled on the border between Romagna, Marche and the Republic of San Marino where motors and two wheels have always been much more than just a passion. The champions who were born and raised right here, the numerous motorcycle manufacturers and legendary circuits concentrated within a few kilometers contributed to the creation of a mystical halo around this land and they generated numerous opportunities for development and promotion.
Andrea Cicchetti
Andrea Cicchetti
CEO   
CEO and founder Moab S.r.l   
16 june
13:40 - 14:00
Start the Future

Towards an idea of "Society 5.0": the case of Trentino

Building value strategies where the industrial system is the main actor of a change capable of generating the growth of business systems together with their communities. "Centrality of the individual and quality of life", "Sustainable transition", "Trentino 5.0 Society" on these three pillars Confindustria Trento bases the guidelines of the Association to generate innovative knowledge capable of supporting a new development system that has as its sole ultimate goal the person.
Fausto Manzana
Fausto Manzana
President   
Confindustria Trento   
16 june
14:00 - 14:20
Start the Future

Off-the-beaten-path travel destinations. Innovation and sustainability: best practices from Castelli Romani and Marche

How can lesser-known destinations, far from the more well-known circuits, attract tourists and differentiate themselves in a very competitive tourism market? The problems are many and very often concern the management, the socio cultural and economic context, the marketing choices, no less than the difficulty of finding the adequate economic resources. Castelli Romani and the northern Marche: virtuous examples of sustainability, including economic sustainability, creativity and innovation.
Giorgia Deiuri
Flavia Fagotto
Giorgia Deiuri
PRODUCT MANAGER   
AG INNOVAZIONE ITALIA   
Flavia Fagotto
Titolare attività   
Expert of Destination Management and Marketing   
16 june
14:20 - 14:40
Start the Future

WeareinPUGLIA: destination planning, management and marketing

Apulia is a young and constantly growing destination, thanks to its sea, its culture and the hospitality of its inhabitants. How can we design, nurture and evolve a digital, dynamic and multi-vehicle ecosystem that enables sustainability, sharing and growth in the area, between constantly changing supply and demand?
Bianca Bronzino
Bianca Bronzino
Innovation Manager   
Innovation Manager at A.Re.T. Pugliapromozione   
16 june
14:45 - 15:00
Start the Future

MI SDOPPIO | DREAMFUL

Un uomo, il suo sogno e la realtà "aumentata" nella mente che lo porta a esplorare mondi al limite del reale. Un viaggio onirico tra citazioni rievocative del mondo fantascientifico, e pensieri contrastanti in una realtà in continua evoluzione e progresso. La storia interpretata da Giorgio Borghetti, ricca di colpi di scena, spinge lo spettatore ad una personale riflessione sul mondo che cambia e sul futuro, ormai già presente. Lo spettatore avrà modo di riflettere sui temi del Futuro, del Metaverso, dell'AI e dell’Identità.Non perdere l’occasione di assistere davvero al un evento unico ed emozionante!
Giorgio Borghetti
Giorgio Borghetti
Actor, voice actor, dubbing director   
Actor, voice actor, dubbing director.   
16 june
16:10 - 16:20
Start the Future

Oroscopo Lercio

Chi l'ha detto che l'oroscopo non può essere divertente? La redazione di Lercio confronta i migliori oroscopi disponibili sul dark web e illumina così il futuro di tutti i suoi lettori
Andrea Sesta e Augusto Rasori
   
Lercio   
16 june
16:20 - 17:00
Start the Future

Who are the new generations really?

The advent of TikTok has disrupted the dynamics of the creator economy. What is the impact on how the new generations interact, consume content, and acquire information?
Zambelli
Pasotti
LolloBarollo
   
Content Creator   
Davide Zambelli
   
Content Creator   
Roccotnl
   
Content Creator   
Isabo
   
Content Creator   
Alberto Pasotti
   
Senior Talent Manager at Show Reel Factory   
16 june
17:20 - 17:40
Start the Future
English

Digital Responsibility: why we need to rethink our relationship with technology

Digital transformation, algorithms, and artificial intelligence have the potential to improve human processes. However, their irresponsible use also has the power to automate social inequalities. As a result, ethical reflection on digital technologies has become essential. What happens when our governments delegate decisions about public services to software, without evaluating the risks and monitoring their performance? What remains for citizens when their future is "predicted" by complex socio-technical systems? These questions force us to move towards a new culture: one of responsibility. To ensure that technological innovation is accompanied by social innovation and our societies have reliable infrastructures, it is necessary to supervise and evaluate these processes.
Diletta Huyskes
Diletta Huyskes
CEO & Co-Founder, Head of Advocacy   
Immanence, Privacy Network    
17 june
Start the Future

Hosting

Madam
Danielle Madam
   
Athlete & TV Host   

Session for 17 june

17 june
09:20 - 10:00
Start the Future
English

Tech industry, social justice and human rights: Working together to benefit all, not few

The world is facing numerous challenges, from climate change to conflict, inequality and poverty. The tech industry can contribute positively with innovative solutions and products. However, the tech industry needs to work with human rights, social justice and racial justice activists to develop solutions that serve all, and not only the privileged few. In this talk, we will unpack how this can be done and how we can work together for the betterment of humanity.
Mandela
Heleta
Fiamma Goretti
Sardi
Siyabulela Mandela
   
Human Rights Activist   
Savo Heleta
   
Professor of international relations at Durban University of Tech in Sud Africa   
Fiamma Goretti
Responsible for Campaigns and Communications in Italy   
Communication & advocacy expert - Change.org; Communication & journalism   
Serena Sardi
   
MEDITERRANEA Saving Humans Activist   
17 june
10:20 - 10:40
Start the Future

There is no communication without listening: learn to be heard!

Have you ever felt the need to be heard more? Think: the music we listen to, nature, flowing water, as well as our breathing, our gestures, our living: everything produces sound.And this is where Chiara Luzzana, one of the most innovative sound designers on the international scene, comes in. She guides us on a journey to discover not only Sound Branding, a subject on which she is a leading expert, but the importance of listening and being heard more!In this talk you will have the opportunity to immerse yourself in an ocean of your own sound, at first unexplored, discovering that there is no communication without listening!
Chiara Luzzana
Chiara Luzzana
CEO   
Sound Designer / Music Composer   
17 june
10:40 - 11:00
Start the Future

Light the Boomer in Me

According to Forbes by 2025 we Millennials will be 75 percent of the workforce. And we will be able to make it count -maybe.Will we be able to realize our desire to finally stop learning how to use new technologies and finally become the boomers we dream of being? Journey through three workforce generations in comparison and their approach to innovation.
Fumo
Giorgia Fumo
   
Stand-up Comedienne & Digital Strategist    
17 june
13:40 - 14:00
Start the Future

How the Google SGE and other experiences will change human searches forever

Searching is one of the most frequent and important activities of human beings. With the arrival of the Internet and search engines, it has become increasingly so, but the evolutions of the last few years are taking us into a new dimension where the search bar is an access to more and more complex functionalities, wherever it is displayed.In this talk we will look at what the latest developments are and what this means for companies, for SEO and for content creators.
Giorgio Taverniti
Giorgio Taverniti
Search On Media Group   
17 june
14:00 - 14:20
Start the Future

Robots against Pain: How do we fight the greatest enemy of children and parents today?


Mancin
Roberto Mancin
   
Pediatric Roboticist, TEDx Speaker, University of Padova   
17 june
14:40 - 15:20
Start the Future

Fighting Disinformation in the Case of Mediterranea Saving Humans and Civil Rescue at Sea

The permanent election campaign that our country seems to be condemned to contaminates communication on an extremely complex phenomenon such as migration and on NGOs like Mediterranea, which for years have dedicated efforts and energies to rescuing those who are forced to risk their lives at sea. We will discuss this issue with those who, through their daily work and language, offer the public content and tools that are antibodies against mainstream disinformation.
Giancarlo Morsello
Pini
Rignanese
Masala
Giancarlo Morsello
Fundraiser   
Activist of Mediterranea Saving Humans   
Giuditta Pini
   
Author of the podcast "Chiedi alla Pini" and board member of Mediterranea Saving Humans   
Antonio Rignanese
   
Digital Strategist per "The Years We Have Been NoWhere"   
Alessandro Masala
   
Youtuber founder of 'Breaking Italy'   
17 june
15:40 - 16:00
Start the Future

AI Power: parliamone con gli autori

Cosmano Lombardo
Giorgio Taverniti
Filippo Trocca
Paolo Dello Vicario
Cosmano Lombardo
CEO    
Regia - Concept - Ideazione WMF, Founder e CEO Search On Media Group   
Giorgio Taverniti
Search On Media Group   
Filippo Trocca
Chief Innovation Data Officer @Datrix   
Paolo Dello Vicario
CEO   
CEO di ByTek